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Moosend Email Deliverability Report for the year 2020 (November)

In this email deliverability report for Moosend (November 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Moosend and other providers comparison

A total of 7.674 emails were sent with Moosend. A total of 5.771 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.800 emails ended up in the spam folder. 103 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.3796.405
(76.44 %)
1.872
(22.34 %)
102
(1.22 %)
Clever Elements 8.1456.223
(76.40 %)
1.822
(22.37 %)
100
(1.23 %)
GetResponse 7.9486.003
(75.53 %)
1.856
(23.35 %)
89
(1.12 %)
Moosend 7.6745.771
(75.20 %)
1.800
(23.46 %)
103
(1.34 %)
CleverReach 8.2095.957
(72.57 %)
2.124
(25.87 %)
128
(1.56 %)
Klick-Tipp 8.3366.027
(72.30 %)
2.213
(26.55 %)
96
(1.15 %)
Rapidmail 8.5285.873
(68.87 %)
2.477
(29.05 %)
178
(2.09 %)
CampaignMonitor 7.7765.310
(68.29 %)
2.346
(30.17 %)
120
(1.54 %)
Mailjet 8.2525.634
(68.27 %)
2.461
(29.82 %)
157
(1.90 %)
SendPulse 8.2275.546
(67.41 %)
2.584
(31.41 %)
97
(1.18 %)
SendInBlue 7.9785.241
(65.69 %)
2.552
(31.99 %)
185
(2.32 %)
ConvertKit 8.2515.414
(65.62 %)
2.640
(32.00 %)
197
(2.39 %)
Constant Contact 8.1505.329
(65.39 %)
2.575
(31.60 %)
246
(3.02 %)
ActiveCampaign 8.0945.212
(64.39 %)
2.743
(33.89 %)
139
(1.72 %)
Mailify 8.3645.362
(64.11 %)
2.845
(34.01 %)
157
(1.88 %)
MailerLite 7.7244.712
(61.00 %)
2.879
(37.27 %)
133
(1.72 %)
HubSpot 8.0704.883
(60.51 %)
3.077
(38.13 %)
110
(1.36 %)
MailChimp 7.7264.425
(57.27 %)
3.140
(40.64 %)
161
(2.08 %)
Benchmark Email 8.3064.657
(56.07 %)
3.383
(40.73 %)
266
(3.20 %)
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Moosend email deliverability providers comparison 2020 (November)
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Email deliverability rates for Moosend and other providers comparison

75.20 % of 7.674 emails sent with Moosend ended up in the recipient's main mailbox. 23.46 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.34 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.44 %
(6.405)
22.34 %
(1.872)
1.22 %
(102)
Clever Elements 76.40 %
(6.223)
22.37 %
(1.822)
1.23 %
(100)
GetResponse 75.53 %
(6.003)
23.35 %
(1.856)
1.12 %
(89)
Moosend 75.20 %
(5.771)
23.46 %
(1.800)
1.34 %
(103)
CleverReach 72.57 %
(5.957)
25.87 %
(2.124)
1.56 %
(128)
Klick-Tipp 72.30 %
(6.027)
26.55 %
(2.213)
1.15 %
(96)
Rapidmail 68.87 %
(5.873)
29.05 %
(2.477)
2.09 %
(178)
CampaignMonitor 68.29 %
(5.310)
30.17 %
(2.346)
1.54 %
(120)
Mailjet 68.27 %
(5.634)
29.82 %
(2.461)
1.90 %
(157)
SendPulse 67.41 %
(5.546)
31.41 %
(2.584)
1.18 %
(97)
SendInBlue 65.69 %
(5.241)
31.99 %
(2.552)
2.32 %
(185)
ConvertKit 65.62 %
(5.414)
32.00 %
(2.640)
2.39 %
(197)
Constant Contact 65.39 %
(5.329)
31.60 %
(2.575)
3.02 %
(246)
ActiveCampaign 64.39 %
(5.212)
33.89 %
(2.743)
1.72 %
(139)
Mailify 64.11 %
(5.362)
34.01 %
(2.845)
1.88 %
(157)
MailerLite 61.00 %
(4.712)
37.27 %
(2.879)
1.72 %
(133)
HubSpot 60.51 %
(4.883)
38.13 %
(3.077)
1.36 %
(110)
MailChimp 57.27 %
(4.425)
40.64 %
(3.140)
2.08 %
(161)
Benchmark Email 56.07 %
(4.657)
40.73 %
(3.383)
3.20 %
(266)
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Moosend email deliverability rates providers comparison 2020 (November)
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Email deliverability by category

The delivery of the emails with Moosend in the categories Food & Drink, Pets, Other, Home & Garden and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 49239590780.28 %18.29 %1.42 %
Pets 582465109879.90 %18.73 %1.37 %
Other 646516121979.88 %18.73 %1.39 %
Home & Garden 537427103779.52 %19.18 %1.30 %
Clothing 638506123979.31 %19.28 %1.41 %
Elektronics 569429132875.40 %23.20 %1.41 %
Job & Career 719542168975.38 %23.37 %1.25 %
Entertainment 542408125975.28 %23.06 %1.66 %
Cosmetics & Beauty 559417135774.60 %24.15 %1.25 %
Sport & Fitness 630469153874.44 %24.29 %1.27 %
Health 538378153770.26 %28.44 %1.30 %
Finance 653452192969.22 %29.40 %1.38 %
Dating 569367196664.50 %34.45 %1.05 %
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Moosend email deliverability by category 2020 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Moosend are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, GMX Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7796281401180.62 %17.97 %1.41 %
Mail.com 576450119778.13 %20.66 %1.22 %
Zoho Mail 7846071651277.42 %21.05 %1.53 %
Yahoo Mail 695536150977.12 %21.58 %1.29 %
ProtonMail 7725891731076.30 %22.41 %1.30 %
AOL Mail 8466431931076.00 %22.81 %1.18 %
Yandex Mail 8186091991074.45 %24.33 %1.22 %
Outlook Mail 7795612071172.02 %26.57 %1.41 %
GMX Mail 7715502101171.34 %27.24 %1.43 %
Gmail 8545982441270.02 %28.57 %1.41 %
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Moosend email deliverability by email service provider 2020 (November)
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All email deliverability reports for Moosend

All available email deliverability reports for Moosend.

Moosend badges for website

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References and Resources

Further resources and references for Moosend.

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