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Moosend Email Deliverability Report for the year 2023 (October)

In this email deliverability report for Moosend (October 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Moosend and other providers comparison

A total of 6.874 emails were sent with Moosend. A total of 5.572 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.015 emails ended up in the spam folder. 287 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7205.832
(86.79 %) 		694
(10.33 %) 		194
(2.89 %)
ActiveCampaign 6.9575.973
(85.86 %) 		753
(10.82 %) 		231
(3.32 %)
CampaignMonitor 6.7325.748
(85.38 %) 		768
(11.41 %) 		216
(3.21 %)
Klick-Tipp 6.8035.738
(84.35 %) 		830
(12.20 %) 		235
(3.45 %)
CleverReach 6.6625.611
(84.22 %) 		828
(12.43 %) 		223
(3.35 %)
Rapidmail 6.8345.722
(83.73 %) 		863
(12.63 %) 		249
(3.64 %)
Mailjet 6.5825.509
(83.70 %) 		849
(12.90 %) 		224
(3.40 %)
HubSpot 6.7645.602
(82.82 %) 		912
(13.48 %) 		250
(3.70 %)
SendInBlue 6.9245.659
(81.73 %) 		986
(14.24 %) 		279
(4.03 %)
MailChimp 6.8465.568
(81.33 %) 		1.008
(14.72 %) 		270
(3.94 %)
Moosend 6.8745.572
(81.06 %) 		1.015
(14.77 %) 		287
(4.18 %)
ConvertKit 7.0405.684
(80.74 %) 		1.060
(15.06 %) 		296
(4.20 %)
Mailify 6.8015.482
(80.61 %) 		1.039
(15.28 %) 		280
(4.12 %)
AWeber 6.8165.485
(80.47 %) 		1.037
(15.21 %) 		294
(4.31 %)
MailerLite 6.7835.415
(79.83 %) 		1.081
(15.94 %) 		287
(4.23 %)
Benchmark Email 6.6005.268
(79.82 %) 		1.044
(15.82 %) 		288
(4.36 %)
Constant Contact 6.8975.419
(78.57 %) 		1.179
(17.09 %) 		299
(4.34 %)
SendPulse 6.8685.360
(78.04 %) 		1.182
(17.21 %) 		326
(4.75 %)
Clever Elements 6.8865.268
(76.50 %) 		1.280
(18.59 %) 		338
(4.91 %)
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Moosend email deliverability providers comparison 2023 (October)
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Email deliverability rates for Moosend and other providers comparison

81.06 % of 6.874 emails sent with Moosend ended up in the recipient's main mailbox. 14.77 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.18 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.79 %
(5.832) 		10.33 %
(694) 		2.89 %
(194)
ActiveCampaign 85.86 %
(5.973) 		10.82 %
(753) 		3.32 %
(231)
CampaignMonitor 85.38 %
(5.748) 		11.41 %
(768) 		3.21 %
(216)
Klick-Tipp 84.35 %
(5.738) 		12.20 %
(830) 		3.45 %
(235)
CleverReach 84.22 %
(5.611) 		12.43 %
(828) 		3.35 %
(223)
Rapidmail 83.73 %
(5.722) 		12.63 %
(863) 		3.64 %
(249)
Mailjet 83.70 %
(5.509) 		12.90 %
(849) 		3.40 %
(224)
HubSpot 82.82 %
(5.602) 		13.48 %
(912) 		3.70 %
(250)
SendInBlue 81.73 %
(5.659) 		14.24 %
(986) 		4.03 %
(279)
MailChimp 81.33 %
(5.568) 		14.72 %
(1.008) 		3.94 %
(270)
Moosend 81.06 %
(5.572) 		14.77 %
(1.015) 		4.18 %
(287)
ConvertKit 80.74 %
(5.684) 		15.06 %
(1.060) 		4.20 %
(296)
Mailify 80.61 %
(5.482) 		15.28 %
(1.039) 		4.12 %
(280)
AWeber 80.47 %
(5.485) 		15.21 %
(1.037) 		4.31 %
(294)
MailerLite 79.83 %
(5.415) 		15.94 %
(1.081) 		4.23 %
(287)
Benchmark Email 79.82 %
(5.268) 		15.82 %
(1.044) 		4.36 %
(288)
Constant Contact 78.57 %
(5.419) 		17.09 %
(1.179) 		4.34 %
(299)
SendPulse 78.04 %
(5.360) 		17.21 %
(1.182) 		4.75 %
(326)
Clever Elements 76.50 %
(5.268) 		18.59 %
(1.280) 		4.91 %
(338)
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Moosend email deliverability rates providers comparison 2023 (October)
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Email deliverability by category

The delivery of the emails with Moosend in the categories Food & Drink, Clothing, Pets, Elektronics and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Health, Finance and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 506424641883.79 %12.65 %3.56 %
Clothing 521433652383.11 %12.48 %4.41 %
Pets 537446731883.05 %13.59 %3.35 %
Elektronics 568468782282.39 %13.73 %3.87 %
Home & Garden 566463762781.80 %13.43 %4.77 %
Entertainment 501409751781.64 %14.97 %3.39 %
Sport & Fitness 492401781381.50 %15.85 %2.64 %
Other 570461783180.88 %13.68 %5.44 %
Cosmetics & Beauty 490394732380.41 %14.90 %4.69 %
Finance 539429911979.59 %16.88 %3.53 %
Health 545431882679.08 %16.15 %4.77 %
Job & Career 533419882678.61 %16.51 %4.88 %
Dating 506394882477.87 %17.39 %4.74 %
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Moosend email deliverability by category 2023 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Moosend are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 711595892783.68 %12.52 %3.80 %
Custom Mail 682570902283.58 %13.20 %3.23 %
GMX Mail 656541862982.47 %13.11 %4.42 %
Mail.com 640526912382.19 %14.22 %3.59 %
Zoho Mail 697572913482.07 %13.06 %4.88 %
AOL Mail 7245831132880.52 %15.61 %3.87 %
Yahoo Mail 6575241062779.76 %16.13 %4.11 %
Yandex Mail 6485151082579.48 %16.67 %3.86 %
Gmail 7175671183279.08 %16.46 %4.46 %
Outlook Mail 7425791234078.03 %16.58 %5.39 %
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Moosend email deliverability by email service provider 2023 (October)
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All email deliverability reports for Moosend

All available email deliverability reports for Moosend.

Moosend badges for website

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References and Resources

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