ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 394.716	302.081 308.766	78.208 73.930	14.117 12.020

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.22 %	19.83 % 18.73 %	3.58 % 3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 30437	24204 24789	5178 4842	980 806	79.72 % 81.44 %	17.05 % 15.91 %	3.23 % 2.65 %
Elektronics	30287 30600	23385 24142	5902 5594	1000 864	77.21 % 78.90 %	19.49 % 18.28 %	3.30 % 2.82 %
Entertainment	30255 30382	23092 23671	6045 5716	1118 995	76.32 % 77.91 %	19.98 % 18.81 %	3.70 % 3.27 %
Cosmetics & Beauty	30425 30593	23232 23874	6099 5778	1094 941	76.36 % 78.04 %	20.05 % 18.89 %	3.60 % 3.08 %
Food & Drink	30373 30177	24085 24512	5283 4812	1005 853	79.30 % 81.23 %	17.39 % 15.95 %	3.31 % 2.83 %
Home & Garden	30268 30431	24131 24773	5167 4830	970 828	79.72 % 81.41 %	17.07 % 15.87 %	3.20 % 2.72 %
Finance	30282 30446	22132 22796	6922 6638	1228 1012	73.09 % 74.87 %	22.86 % 21.80 %	4.06 % 3.32 %
Health	30386 30017	22511 22770	6731 6283	1144 964	74.08 % 75.86 %	22.15 % 20.93 %	3.76 % 3.21 %
Pets	30515 30504	24072 24465	5436 5158	1007 881	78.89 % 80.20 %	17.81 % 16.91 %	3.30 % 2.89 %
Sport & Fitness	30484 30425	23007 23475	6312 5981	1165 969	75.47 % 77.16 %	20.71 % 19.66 %	3.82 % 3.18 %
Job & Career	30364 29991	22710 22914	6456 6031	1198 1046	74.79 % 76.40 %	21.26 % 20.11 %	3.95 % 3.49 %
Dating	30301 30449	21762 22239	7322 7199	1217 1011	71.82 % 73.04 %	24.16 % 23.64 %	4.02 % 3.32 %
Other	30104 30264	23758 24346	5355 5068	991 850	78.92 % 80.45 %	17.79 % 16.75 %	3.29 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 39838	28873 29763	8892 8723	1517 1352	73.50 % 74.71 %	22.64 % 21.90 %	3.86 % 3.39 %
Outlook Mail	38997 39814	28821 29984	8633 8448	1543 1382	73.91 % 75.31 %	22.14 % 21.22 %	3.96 % 3.47 %
Yahoo Mail	40103 39525	30633 30843	8046 7443	1424 1239	76.39 % 78.03 %	20.06 % 18.83 %	3.55 % 3.13 %
AOL Mail	39425 39100	30059 30554	7908 7359	1458 1187	76.24 % 78.14 %	20.06 % 18.82 %	3.70 % 3.04 %
Mail.com	38624 39494	30060 31284	7211 7037	1353 1173	77.83 % 79.21 %	18.67 % 17.82 %	3.50 % 2.97 %
Yandex Mail	38821 39830	29129 30454	8168 8056	1524 1320	75.03 % 76.46 %	21.04 % 20.23 %	3.93 % 3.31 %
GMX Mail	39819 39741	30627 31271	7798 7334	1394 1136	76.92 % 78.69 %	19.58 % 18.45 %	3.50 % 2.86 %
Zoho Mail	40117 39026	31303 31272	7430 6635	1384 1119	78.03 % 80.13 %	18.52 % 17.00 %	3.45 % 2.87 %
ProtonMail	39371 39245	30858 31550	7262 6655	1251 1040	78.38 % 80.39 %	18.45 % 16.96 %	3.18 % 2.65 %
Custom Mail	39847 39103	31718 31791	6860 6240	1269 1072	79.60 % 81.30 %	17.22 % 15.96 %	3.18 % 2.74 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.