ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.211 114.189	72.588 75.132	37.678 37.023	2.945 2.034

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.12 % 65.80 %	33.28 % 32.42 %	2.60 % 1.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8673 8745	5962 6188	2486 2403	225 154	68.74 % 70.76 %	28.66 % 27.48 %	2.59 % 1.76 %
Elektronics	8990 8999	5732 5893	3020 2942	238 164	63.76 % 65.49 %	33.59 % 32.69 %	2.65 % 1.82 %
Entertainment	8674 8729	5517 5712	2930 2859	227 158	63.60 % 65.44 %	33.78 % 32.75 %	2.62 % 1.81 %
Cosmetics & Beauty	8904 8718	5694 5687	2976 2874	234 157	63.95 % 65.23 %	33.42 % 32.97 %	2.63 % 1.80 %
Food & Drink	9162 8595	6266 6044	2655 2393	241 158	68.39 % 70.32 %	28.98 % 27.84 %	2.63 % 1.84 %
Home & Garden	8425 8780	5784 6216	2424 2408	217 156	68.65 % 70.80 %	28.77 % 27.43 %	2.58 % 1.78 %
Finance	8697 8799	5104 5315	3366 3333	227 151	58.69 % 60.40 %	38.70 % 37.88 %	2.61 % 1.72 %
Health	8791 8434	5185 5067	3378 3217	228 150	58.98 % 60.08 %	38.43 % 38.14 %	2.59 % 1.78 %
Pets	8685 9118	5969 6412	2494 2544	222 162	68.73 % 70.32 %	28.72 % 27.90 %	2.56 % 1.78 %
Sport & Fitness	8689 8744	5536 5698	2925 2889	228 157	63.71 % 65.16 %	33.66 % 33.04 %	2.62 % 1.80 %
Job & Career	8489 8513	5411 5591	2858 2773	220 149	63.74 % 65.68 %	33.67 % 32.57 %	2.59 % 1.75 %
Dating	8610 9176	4639 5070	3751 3948	220 158	53.88 % 55.25 %	43.57 % 43.03 %	2.56 % 1.72 %
Other	8422 8839	5789 6239	2415 2440	218 160	68.74 % 70.58 %	28.67 % 27.60 %	2.59 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11210 11734	6574 7020	4344 4506	292 208	58.64 % 59.83 %	38.75 % 38.40 %	2.60 % 1.77 %
Outlook Mail	11198 11765	6769 7286	4135 4269	294 210	60.45 % 61.93 %	36.93 % 36.29 %	2.63 % 1.78 %
Yahoo Mail	11680 11460	7635 7696	3749 3559	296 205	65.37 % 67.16 %	32.10 % 31.06 %	2.53 % 1.79 %
AOL Mail	11258 11373	7354 7651	3614 3518	290 204	65.32 % 67.27 %	32.10 % 30.93 %	2.58 % 1.79 %
Mail.com	10682 11314	7140 7719	3266 3395	276 200	66.84 % 68.23 %	30.57 % 30.01 %	2.58 % 1.77 %
Yandex Mail	10699 11569	6777 7528	3648 3834	274 207	63.34 % 65.07 %	34.10 % 33.14 %	2.56 % 1.79 %
GMX Mail	11747 11697	7326 7474	4101 4015	320 208	62.36 % 63.90 %	34.91 % 34.33 %	2.72 % 1.78 %
Zoho Mail	11877 11159	7861 7630	3703 3328	313 201	66.19 % 68.38 %	31.18 % 29.82 %	2.64 % 1.80 %
ProtonMail	11329 10961	7272 7271	3763 3497	294 193	64.19 % 66.34 %	33.22 % 31.90 %	2.60 % 1.76 %
Custom Mail	11531 11157	7880 7857	3355 3102	296 198	68.34 % 70.42 %	29.10 % 27.80 %	2.57 % 1.77 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.