ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.870 306.273	229.005 234.987	65.335 62.414	10.530 8.872

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.12 % 76.72 %	21.43 % 20.38 %	3.45 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23409 23496	18350 18833	4317 4065	742 598	78.39 % 80.15 %	18.44 % 17.30 %	3.17 % 2.55 %
Elektronics	23619 23760	17836 18358	5003 4760	780 642	75.52 % 77.26 %	21.18 % 20.03 %	3.30 % 2.70 %
Entertainment	23325 23596	17459 18028	5046 4828	820 740	74.85 % 76.40 %	21.63 % 20.46 %	3.52 % 3.14 %
Cosmetics & Beauty	23668 23846	17731 18270	5122 4894	815 682	74.92 % 76.62 %	21.64 % 20.52 %	3.44 % 2.86 %
Food & Drink	23683 23455	18468 18761	4468 4060	747 634	77.98 % 79.99 %	18.87 % 17.31 %	3.15 % 2.70 %
Home & Garden	23229 23634	18232 18923	4278 4084	719 627	78.49 % 80.07 %	18.42 % 17.28 %	3.10 % 2.65 %
Finance	23315 23573	16664 17248	5775 5601	876 724	71.47 % 73.17 %	24.77 % 23.76 %	3.76 % 3.07 %
Health	23465 23159	16956 17139	5654 5324	855 696	72.26 % 74.01 %	24.10 % 22.99 %	3.64 % 3.01 %
Pets	23491 23737	18243 18757	4490 4341	758 639	77.66 % 79.02 %	19.11 % 18.29 %	3.23 % 2.69 %
Sport & Fitness	23604 23545	17503 17806	5243 5015	858 724	74.15 % 75.63 %	22.21 % 21.30 %	3.63 % 3.07 %
Job & Career	23563 23297	17317 17513	5343 5026	903 758	73.49 % 75.17 %	22.68 % 21.57 %	3.83 % 3.25 %
Dating	23411 23660	16290 16721	6195 6170	926 769	69.58 % 70.67 %	26.46 % 26.08 %	3.96 % 3.25 %
Other	23088 23515	17956 18630	4401 4246	731 639	77.77 % 79.23 %	19.06 % 18.06 %	3.17 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30393 30933	21809 22556	7442 7385	1142 992	71.76 % 72.92 %	24.49 % 23.87 %	3.76 % 3.21 %
Outlook Mail	30237 31074	21858 22899	7224 7160	1155 1015	72.29 % 73.69 %	23.89 % 23.04 %	3.82 % 3.27 %
Yahoo Mail	31110 30645	23344 23497	6692 6232	1074 916	75.04 % 76.67 %	21.51 % 20.34 %	3.45 % 2.99 %
AOL Mail	30460 30435	22863 23408	6534 6170	1063 857	75.06 % 76.91 %	21.45 % 20.27 %	3.49 % 2.82 %
Mail.com	29689 30423	22719 23696	5962 5873	1008 854	76.52 % 77.89 %	20.08 % 19.30 %	3.40 % 2.81 %
Yandex Mail	29663 30955	21861 23234	6702 6738	1100 983	73.70 % 75.06 %	22.59 % 21.77 %	3.71 % 3.18 %
GMX Mail	30883 30887	23240 23751	6618 6301	1025 835	75.25 % 76.90 %	21.43 % 20.40 %	3.32 % 2.70 %
Zoho Mail	31153 30226	23858 23798	6250 5604	1045 824	76.58 % 78.73 %	20.06 % 18.54 %	3.35 % 2.73 %
ProtonMail	30321 30373	23221 23903	6141 5680	959 790	76.58 % 78.70 %	20.25 % 18.70 %	3.16 % 2.60 %
Custom Mail	30961 30322	24232 24245	5770 5271	959 806	78.27 % 79.96 %	18.64 % 17.38 %	3.10 % 2.66 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.