ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.747 182.726	128.236 131.966	47.764 46.214	5.747 4.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.56 % 72.22 %	26.28 % 25.29 %	3.16 % 2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13973 14065	10409 10728	3157 3017	407 320	74.49 % 76.27 %	22.59 % 21.45 %	2.91 % 2.28 %
Elektronics	14245 14212	10035 10296	3755 3586	455 330	70.45 % 72.45 %	26.36 % 25.23 %	3.19 % 2.32 %
Entertainment	13704 13941	9594 10000	3669 3557	441 384	70.01 % 71.73 %	26.77 % 25.51 %	3.22 % 2.75 %
Cosmetics & Beauty	14247 14120	10035 10165	3762 3607	450 348	70.44 % 71.99 %	26.41 % 25.55 %	3.16 % 2.46 %
Food & Drink	14389 13870	10630 10535	3323 2991	436 344	73.88 % 75.96 %	23.09 % 21.56 %	3.03 % 2.48 %
Home & Garden	13709 14117	10201 10766	3104 3026	404 325	74.41 % 76.26 %	22.64 % 21.44 %	2.95 % 2.30 %
Finance	13986 14134	9245 9616	4259 4155	482 363	66.10 % 68.03 %	30.45 % 29.40 %	3.45 % 2.57 %
Health	14049 13694	9381 9372	4206 3983	462 339	66.77 % 68.44 %	29.94 % 29.09 %	3.29 % 2.48 %
Pets	13994 14350	10364 10827	3222 3201	408 322	74.06 % 75.45 %	23.02 % 22.31 %	2.92 % 2.24 %
Sport & Fitness	14098 14016	9861 9979	3783 3658	454 379	69.95 % 71.20 %	26.83 % 26.10 %	3.22 % 2.70 %
Job & Career	13885 13846	9656 9854	3759 3597	470 395	69.54 % 71.17 %	27.07 % 25.98 %	3.38 % 2.85 %
Dating	13840 14292	8736 9175	4626 4743	478 374	63.12 % 64.20 %	33.42 % 33.19 %	3.45 % 2.62 %
Other	13628 14069	10089 10653	3139 3093	400 323	74.03 % 75.72 %	23.03 % 21.98 %	2.94 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18052 18601	11967 12569	5469 5552	616 480	66.29 % 67.57 %	30.30 % 29.85 %	3.41 % 2.58 %
Outlook Mail	18006 18679	12126 12864	5261 5320	619 495	67.34 % 68.87 %	29.22 % 28.48 %	3.44 % 2.65 %
Yahoo Mail	18592 18305	13214 13281	4813 4531	565 493	71.07 % 72.55 %	25.89 % 24.75 %	3.04 % 2.69 %
AOL Mail	18121 18094	12861 13199	4678 4461	582 434	70.97 % 72.95 %	25.82 % 24.65 %	3.21 % 2.40 %
Mail.com	17324 18195	12576 13465	4222 4302	526 428	72.59 % 74.00 %	24.37 % 23.64 %	3.04 % 2.35 %
Yandex Mail	17504 18459	12173 13097	4759 4877	572 485	69.54 % 70.95 %	27.19 % 26.42 %	3.27 % 2.63 %
GMX Mail	18642 18489	13027 13211	5023 4836	592 442	69.88 % 71.45 %	26.94 % 26.16 %	3.18 % 2.39 %
Zoho Mail	18877 17985	13643 13378	4656 4163	578 444	72.27 % 74.38 %	24.66 % 23.15 %	3.06 % 2.47 %
ProtonMail	18147 17947	12950 13241	4638 4292	559 414	71.36 % 73.78 %	25.56 % 23.91 %	3.08 % 2.31 %
Custom Mail	18482 17972	13699 13661	4245 3880	538 431	74.12 % 76.01 %	22.97 % 21.59 %	2.91 % 2.40 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.