ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
339.295 340.575	256.993 263.639	70.355 66.872	11.947 10.064

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.74 % 77.41 %	20.74 % 19.64 %	3.52 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26161 26179	20662 21133	4667 4365	832 681	78.98 % 80.73 %	17.84 % 16.67 %	3.18 % 2.60 %
Elektronics	26232 26364	20008 20562	5360 5078	864 724	76.27 % 77.99 %	20.43 % 19.26 %	3.29 % 2.75 %
Entertainment	25942 26112	19570 20115	5431 5157	941 840	75.44 % 77.03 %	20.94 % 19.75 %	3.63 % 3.22 %
Cosmetics & Beauty	26264 26489	19840 20450	5502 5243	922 796	75.54 % 77.20 %	20.95 % 19.79 %	3.51 % 3.01 %
Food & Drink	26247 26066	20609 20999	4788 4355	850 712	78.52 % 80.56 %	18.24 % 16.71 %	3.24 % 2.73 %
Home & Garden	25966 26302	20512 21226	4629 4373	825 703	79.00 % 80.70 %	17.83 % 16.63 %	3.18 % 2.67 %
Finance	25943 26217	18715 19377	6217 6002	1011 838	72.14 % 73.91 %	23.96 % 22.89 %	3.90 % 3.20 %
Health	26241 25829	19191 19337	6087 5693	963 799	73.13 % 74.87 %	23.20 % 22.04 %	3.67 % 3.09 %
Pets	26221 26364	20508 20975	4863 4659	850 730	78.21 % 79.56 %	18.55 % 17.67 %	3.24 % 2.77 %
Sport & Fitness	26169 26291	19533 20065	5647 5397	989 829	74.64 % 76.32 %	21.58 % 20.53 %	3.78 % 3.15 %
Job & Career	26151 25920	19356 19648	5773 5418	1022 854	74.02 % 75.80 %	22.08 % 20.90 %	3.91 % 3.29 %
Dating	26063 26311	18389 18888	6634 6572	1040 851	70.56 % 71.79 %	25.45 % 24.98 %	3.99 % 3.23 %
Other	25695 26131	20100 20864	4757 4560	838 707	78.23 % 79.84 %	18.51 % 17.45 %	3.26 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33717 34371	24439 25339	7990 7901	1288 1131	72.48 % 73.72 %	23.70 % 22.99 %	3.82 % 3.29 %
Outlook Mail	33635 34488	24543 25672	7777 7664	1315 1152	72.97 % 74.44 %	23.12 % 22.22 %	3.91 % 3.34 %
Yahoo Mail	34583 34115	26148 26376	7218 6705	1217 1034	75.61 % 77.31 %	20.87 % 19.65 %	3.52 % 3.03 %
AOL Mail	33904 33859	25617 26225	7066 6644	1221 990	75.56 % 77.45 %	20.84 % 19.62 %	3.60 % 2.92 %
Mail.com	33109 33930	25536 26631	6447 6317	1126 982	77.13 % 78.49 %	19.47 % 18.62 %	3.40 % 2.89 %
Yandex Mail	33257 34352	24696 25993	7290 7241	1271 1118	74.26 % 75.67 %	21.92 % 21.08 %	3.82 % 3.25 %
GMX Mail	34311 34298	26068 26655	7076 6700	1167 943	75.98 % 77.72 %	20.62 % 19.53 %	3.40 % 2.75 %
Zoho Mail	34595 33621	26699 26687	6712 6000	1184 934	77.18 % 79.38 %	19.40 % 17.85 %	3.42 % 2.78 %
ProtonMail	33802 33829	26136 26895	6587 6055	1079 879	77.32 % 79.50 %	19.49 % 17.90 %	3.19 % 2.60 %
Custom Mail	34382 33712	27111 27166	6192 5645	1079 901	78.85 % 80.58 %	18.01 % 16.74 %	3.14 % 2.67 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.