ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.444 285.515	212.407 217.729	62.332 59.641	9.705 8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.67 % 76.26 %	21.91 % 20.89 %	3.41 % 2.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21868 21934	17064 17484	4118 3893	686 557	78.03 % 79.71 %	18.83 % 17.75 %	3.14 % 2.54 %
Elektronics	22119 22149	16604 17016	4796 4557	719 576	75.07 % 76.83 %	21.68 % 20.57 %	3.25 % 2.60 %
Entertainment	21779 22006	16207 16715	4820 4611	752 680	74.42 % 75.96 %	22.13 % 20.95 %	3.45 % 3.09 %
Cosmetics & Beauty	22054 22225	16428 16932	4885 4677	741 616	74.49 % 76.18 %	22.15 % 21.04 %	3.36 % 2.77 %
Food & Drink	22120 21813	17161 17355	4269 3873	690 585	77.58 % 79.56 %	19.30 % 17.76 %	3.12 % 2.68 %
Home & Garden	21644 22060	16910 17575	4073 3906	661 579	78.13 % 79.67 %	18.82 % 17.71 %	3.05 % 2.62 %
Finance	21777 21940	15452 15925	5518 5348	807 667	70.96 % 72.58 %	25.34 % 24.38 %	3.71 % 3.04 %
Health	21854 21555	15668 15827	5399 5092	787 636	71.69 % 73.43 %	24.70 % 23.62 %	3.60 % 2.95 %
Pets	21978 22171	16988 17445	4280 4144	710 582	77.30 % 78.68 %	19.47 % 18.69 %	3.23 % 2.63 %
Sport & Fitness	21974 21920	16197 16465	4983 4782	794 673	73.71 % 75.11 %	22.68 % 21.82 %	3.61 % 3.07 %
Job & Career	21974 21694	16067 16210	5078 4780	829 704	73.12 % 74.72 %	23.11 % 22.03 %	3.77 % 3.25 %
Dating	21772 22084	15008 15455	5923 5923	841 706	68.93 % 69.98 %	27.20 % 26.82 %	3.86 % 3.20 %
Other	21531 21964	16653 17325	4190 4055	688 584	77.34 % 78.88 %	19.46 % 18.46 %	3.20 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28307 28867	20153 20896	7101 7069	1053 902	71.19 % 72.39 %	25.09 % 24.49 %	3.72 % 3.12 %
Outlook Mail	28234 29063	20273 21278	6889 6859	1072 926	71.80 % 73.21 %	24.40 % 23.60 %	3.80 % 3.19 %
Yahoo Mail	29114 28525	21734 21744	6388 5937	992 844	74.65 % 76.23 %	21.94 % 20.81 %	3.41 % 2.96 %
AOL Mail	28451 28325	21250 21665	6225 5873	976 787	74.69 % 76.49 %	21.88 % 20.73 %	3.43 % 2.78 %
Mail.com	27615 28385	21041 22001	5658 5609	916 775	76.19 % 77.51 %	20.49 % 19.76 %	3.32 % 2.73 %
Yandex Mail	27584 28849	20199 21525	6365 6414	1020 910	73.23 % 74.61 %	23.07 % 22.23 %	3.70 % 3.15 %
GMX Mail	28796 28794	21517 21970	6340 6050	939 774	74.72 % 76.30 %	22.02 % 21.01 %	3.26 % 2.69 %
Zoho Mail	29084 28159	22167 22049	5968 5356	949 754	76.22 % 78.30 %	20.52 % 19.02 %	3.26 % 2.68 %
ProtonMail	28370 28290	21583 22117	5893 5444	894 729	76.08 % 78.18 %	20.77 % 19.24 %	3.15 % 2.58 %
Custom Mail	28889 28258	22490 22484	5505 5030	894 744	77.85 % 79.57 %	19.06 % 17.80 %	3.09 % 2.63 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.