ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.092 258.207	190.154 194.963	58.360 56.036	8.578 7.208

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.96 % 75.51 %	22.70 % 21.70 %	3.34 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19849 19883	15382 15726	3864 3660	603 497	77.50 % 79.09 %	19.47 % 18.41 %	3.04 % 2.50 %
Elektronics	19992 20042	14829 15243	4514 4293	649 506	74.17 % 76.06 %	22.58 % 21.42 %	3.25 % 2.52 %
Entertainment	19623 19831	14460 14903	4500 4323	663 605	73.69 % 75.15 %	22.93 % 21.80 %	3.38 % 3.05 %
Cosmetics & Beauty	20026 20030	14777 15092	4587 4387	662 551	73.79 % 75.35 %	22.91 % 21.90 %	3.31 % 2.75 %
Food & Drink	19963 19724	15347 15572	3998 3634	618 518	76.88 % 78.95 %	20.03 % 18.42 %	3.10 % 2.63 %
Home & Garden	19561 19994	15150 15791	3814 3674	597 529	77.45 % 78.98 %	19.50 % 18.38 %	3.05 % 2.65 %
Finance	19742 19812	13856 14214	5185 5024	701 574	70.19 % 71.74 %	26.26 % 25.36 %	3.55 % 2.90 %
Health	19707 19434	13957 14084	5062 4787	688 563	70.82 % 72.47 %	25.69 % 24.63 %	3.49 % 2.90 %
Pets	19891 20012	15277 15627	3992 3883	622 502	76.80 % 78.09 %	20.07 % 19.40 %	3.13 % 2.51 %
Sport & Fitness	19888 19952	14528 14842	4655 4502	705 608	73.05 % 74.39 %	23.41 % 22.56 %	3.54 % 3.05 %
Job & Career	19729 19604	14300 14521	4707 4460	722 623	72.48 % 74.07 %	23.86 % 22.75 %	3.66 % 3.18 %
Dating	19660 20067	13346 13834	5573 5616	741 617	67.88 % 68.94 %	28.35 % 27.99 %	3.77 % 3.07 %
Other	19461 19822	14945 15514	3909 3793	607 515	76.79 % 78.27 %	20.09 % 19.14 %	3.12 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25658 26224	18051 18761	6670 6680	937 783	70.35 % 71.54 %	26.00 % 25.47 %	3.65 % 2.99 %
Outlook Mail	25567 26344	18176 19070	6454 6452	937 822	71.09 % 72.39 %	25.24 % 24.49 %	3.66 % 3.12 %
Yahoo Mail	26336 25836	19494 19522	5964 5566	878 748	74.02 % 75.56 %	22.65 % 21.54 %	3.33 % 2.90 %
AOL Mail	25702 25582	19030 19397	5803 5487	869 698	74.04 % 75.82 %	22.58 % 21.45 %	3.38 % 2.73 %
Mail.com	24863 25599	18804 19669	5263 5243	796 687	75.63 % 76.84 %	21.17 % 20.48 %	3.20 % 2.68 %
Yandex Mail	24880 26093	18072 19303	5928 5999	880 791	72.64 % 73.98 %	23.83 % 22.99 %	3.54 % 3.03 %
GMX Mail	26029 25997	19222 19587	5972 5720	835 690	73.85 % 75.34 %	22.94 % 22.00 %	3.21 % 2.65 %
Zoho Mail	26359 25556	19907 19832	5609 5047	843 677	75.52 % 77.60 %	21.28 % 19.75 %	3.20 % 2.65 %
ProtonMail	25627 25482	19285 19709	5544 5123	798 650	75.25 % 77.34 %	21.63 % 20.10 %	3.11 % 2.55 %
Custom Mail	26071 25494	20113 20113	5153 4719	805 662	77.15 % 78.89 %	19.77 % 18.51 %	3.09 % 2.60 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.