ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.851 224.044	161.920 166.444	53.607 51.594	7.324 6.006

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.66 % 74.29 %	24.06 % 23.03 %	3.29 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17227 17239	13154 13462	3555 3364	518 413	76.36 % 78.09 %	20.64 % 19.51 %	3.01 % 2.40 %
Elektronics	17346 17419	12609 13017	4167 3974	570 428	72.69 % 74.73 %	24.02 % 22.81 %	3.29 % 2.46 %
Entertainment	16893 17188	12220 12691	4122 3981	551 516	72.34 % 73.84 %	24.40 % 23.16 %	3.26 % 3.00 %
Cosmetics & Beauty	17352 17404	12573 12903	4213 4042	566 459	72.46 % 74.14 %	24.28 % 23.22 %	3.26 % 2.64 %
Food & Drink	17410 17063	13177 13279	3693 3344	540 440	75.69 % 77.82 %	21.21 % 19.60 %	3.10 % 2.58 %
Home & Garden	16881 17332	12873 13527	3495 3380	513 425	76.26 % 78.05 %	20.70 % 19.50 %	3.04 % 2.45 %
Finance	17177 17226	11801 12116	4778 4630	598 480	68.70 % 70.34 %	27.82 % 26.88 %	3.48 % 2.79 %
Health	17037 16801	11801 11935	4659 4415	577 451	69.27 % 71.04 %	27.35 % 26.28 %	3.39 % 2.68 %
Pets	17285 17434	13102 13439	3653 3574	530 421	75.80 % 77.09 %	21.13 % 20.50 %	3.07 % 2.41 %
Sport & Fitness	17248 17270	12375 12646	4267 4118	606 506	71.75 % 73.23 %	24.74 % 23.84 %	3.51 % 2.93 %
Job & Career	17082 17051	12193 12456	4277 4076	612 519	71.38 % 73.05 %	25.04 % 23.90 %	3.58 % 3.04 %
Dating	17068 17402	11280 11670	5159 5218	629 514	66.09 % 67.06 %	30.23 % 29.99 %	3.69 % 2.95 %
Other	16845 17215	12762 13303	3569 3478	514 434	75.76 % 77.28 %	21.19 % 20.20 %	3.05 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22266 22738	15315 15921	6137 6167	814 650	68.78 % 70.02 %	27.56 % 27.12 %	3.66 % 2.86 %
Outlook Mail	22185 22940	15468 16308	5932 5952	785 680	69.72 % 71.09 %	26.74 % 25.95 %	3.54 % 2.96 %
Yahoo Mail	22773 22473	16600 16731	5440 5104	733 638	72.89 % 74.45 %	23.89 % 22.71 %	3.22 % 2.84 %
AOL Mail	22211 22249	16183 16656	5289 5025	739 568	72.86 % 74.86 %	23.81 % 22.59 %	3.33 % 2.55 %
Mail.com	21414 22198	15941 16824	4797 4811	676 563	74.44 % 75.79 %	22.40 % 21.67 %	3.16 % 2.54 %
Yandex Mail	21568 22666	15407 16519	5408 5495	753 652	71.43 % 72.88 %	25.07 % 24.24 %	3.49 % 2.88 %
GMX Mail	22685 22624	16406 16720	5547 5323	732 581	72.32 % 73.90 %	24.45 % 23.53 %	3.23 % 2.57 %
Zoho Mail	22923 22104	17022 16877	5178 4648	723 579	74.26 % 76.35 %	22.59 % 21.03 %	3.15 % 2.62 %
ProtonMail	22211 21972	16394 16700	5136 4733	681 539	73.81 % 76.01 %	23.12 % 21.54 %	3.07 % 2.45 %
Custom Mail	22615 22080	17184 17188	4743 4336	688 556	75.98 % 77.84 %	20.97 % 19.64 %	3.04 % 2.52 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.