HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.189 112.713	75.132 73.104	37.023 37.251	2.034 2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.80 % 64.86 %	32.42 % 33.05 %	1.78 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8745 8688	6188 6003	2403 2499	154 186	70.76 % 69.10 %	27.48 % 28.76 %	1.76 % 2.14 %
Elektronics	8999 8237	5893 5329	2942 2737	164 171	65.49 % 64.70 %	32.69 % 33.23 %	1.82 % 2.08 %
Entertainment	8729 8456	5712 5463	2859 2822	158 171	65.44 % 64.61 %	32.75 % 33.37 %	1.81 % 2.02 %
Cosmetics & Beauty	8718 8958	5687 5765	2874 3008	157 185	65.23 % 64.36 %	32.97 % 33.58 %	1.80 % 2.07 %
Food & Drink	8595 9121	6044 6319	2393 2608	158 194	70.32 % 69.28 %	27.84 % 28.59 %	1.84 % 2.13 %
Home & Garden	8780 8542	6216 5928	2408 2427	156 187	70.80 % 69.40 %	27.43 % 28.41 %	1.78 % 2.19 %
Finance	8799 8889	5315 5301	3333 3404	151 184	60.40 % 59.64 %	37.88 % 38.29 %	1.72 % 2.07 %
Health	8434 8980	5067 5358	3217 3434	150 188	60.08 % 59.67 %	38.14 % 38.24 %	1.78 % 2.09 %
Pets	9118 8734	6412 6063	2544 2491	162 180	70.32 % 69.42 %	27.90 % 28.52 %	1.78 % 2.06 %
Sport & Fitness	8744 8840	5698 5669	2889 2986	157 185	65.16 % 64.13 %	33.04 % 33.78 %	1.80 % 2.09 %
Job & Career	8513 8708	5591 5615	2773 2909	149 184	65.68 % 64.48 %	32.57 % 33.41 %	1.75 % 2.11 %
Dating	9176 8050	5070 4375	3948 3511	158 164	55.25 % 54.35 %	43.03 % 43.61 %	1.72 % 2.04 %
Other	8839 8510	6239 5916	2440 2415	160 179	70.58 % 69.52 %	27.60 % 28.38 %	1.81 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11734 11101	7020 6575	4506 4294	208 232	59.83 % 59.23 %	38.40 % 38.68 %	1.77 % 2.09 %
Outlook Mail	11765 11269	7286 6920	4269 4114	210 235	61.93 % 61.41 %	36.29 % 36.51 %	1.78 % 2.09 %
Yahoo Mail	11460 11535	7696 7637	3559 3656	205 242	67.16 % 66.21 %	31.06 % 31.69 %	1.79 % 2.10 %
AOL Mail	11373 11319	7651 7473	3518 3604	204 242	67.27 % 66.02 %	30.93 % 31.84 %	1.79 % 2.14 %
Mail.com	11314 11587	7719 7769	3395 3575	200 243	68.23 % 67.05 %	30.01 % 30.85 %	1.77 % 2.10 %
Yandex Mail	11569 10778	7528 6888	3834 3665	207 225	65.07 % 63.91 %	33.14 % 34.00 %	1.79 % 2.09 %
GMX Mail	11697 11178	7474 7055	4015 3889	208 234	63.90 % 63.12 %	34.33 % 34.79 %	1.78 % 2.09 %
Zoho Mail	11159 10994	7630 7393	3328 3376	201 225	68.38 % 67.25 %	29.82 % 30.71 %	1.80 % 2.05 %
ProtonMail	10961 11455	7271 7464	3497 3751	193 240	66.34 % 65.16 %	31.90 % 32.75 %	1.76 % 2.10 %
Custom Mail	11157 11497	7857 7930	3102 3327	198 240	70.42 % 68.97 %	27.80 % 28.94 %	1.77 % 2.09 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.