HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
306.273 304.322	234.987 225.112	62.414 68.436	8.872 10.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.72 % 73.97 %	20.38 % 22.49 %	2.90 % 3.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23496 23392	18833 18021	4065 4612	598 759	80.15 % 77.04 %	17.30 % 19.72 %	2.55 % 3.24 %
Elektronics	23760 22937	18358 17139	4760 5002	642 796	77.26 % 74.72 %	20.03 % 21.81 %	2.70 % 3.47 %
Entertainment	23596 23137	18028 17177	4828 5218	740 742	76.40 % 74.24 %	20.46 % 22.55 %	3.14 % 3.21 %
Cosmetics & Beauty	23846 23680	18270 17422	4894 5404	682 854	76.62 % 73.57 %	20.52 % 22.82 %	2.86 % 3.61 %
Food & Drink	23455 23831	18761 18343	4060 4711	634 777	79.99 % 76.97 %	17.31 % 19.77 %	2.70 % 3.26 %
Home & Garden	23634 23312	18923 17980	4084 4540	627 792	80.07 % 77.13 %	17.28 % 19.47 %	2.65 % 3.40 %
Finance	23573 23923	17248 16799	5601 6164	724 960	73.17 % 70.22 %	23.76 % 25.77 %	3.07 % 4.01 %
Health	23159 23647	17139 16819	5324 5992	696 836	74.01 % 71.13 %	22.99 % 25.34 %	3.01 % 3.54 %
Pets	23737 23247	18757 17743	4341 4727	639 777	79.02 % 76.32 %	18.29 % 20.33 %	2.69 % 3.34 %
Sport & Fitness	23545 23624	17806 17188	5015 5563	724 873	75.63 % 72.76 %	21.30 % 23.55 %	3.07 % 3.70 %
Job & Career	23297 23504	17513 16991	5026 5623	758 890	75.17 % 72.29 %	21.57 % 23.92 %	3.25 % 3.79 %
Dating	23660 22826	16721 15700	6170 6211	769 915	70.67 % 68.78 %	26.08 % 27.21 %	3.25 % 4.01 %
Other	23515 23262	18630 17790	4246 4669	639 803	79.23 % 76.48 %	18.06 % 20.07 %	2.72 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30933 30357	22556 21360	7385 7767	992 1230	72.92 % 70.36 %	23.87 % 25.59 %	3.21 % 4.05 %
Outlook Mail	31074 30491	22899 21784	7160 7570	1015 1137	73.69 % 71.44 %	23.04 % 24.83 %	3.27 % 3.73 %
Yahoo Mail	30645 30371	23497 22398	6232 6858	916 1115	76.67 % 73.75 %	20.34 % 22.58 %	2.99 % 3.67 %
AOL Mail	30435 30327	23408 22438	6170 6835	857 1054	76.91 % 73.99 %	20.27 % 22.54 %	2.82 % 3.48 %
Mail.com	30423 30738	23696 23025	5873 6637	854 1076	77.89 % 74.91 %	19.30 % 21.59 %	2.81 % 3.50 %
Yandex Mail	30955 29898	23234 21625	6738 7120	983 1153	75.06 % 72.33 %	21.77 % 23.81 %	3.18 % 3.86 %
GMX Mail	30887 30527	23751 22738	6301 6797	835 992	76.90 % 74.48 %	20.40 % 22.27 %	2.70 % 3.25 %
Zoho Mail	30226 30249	23798 22955	5604 6267	824 1027	78.73 % 75.89 %	18.54 % 20.72 %	2.73 % 3.40 %
ProtonMail	30373 30496	23903 23035	5680 6488	790 973	78.70 % 75.53 %	18.70 % 21.27 %	2.60 % 3.19 %
Custom Mail	30322 30868	24245 23754	5271 6097	806 1017	79.96 % 76.95 %	17.38 % 19.75 %	2.66 % 3.29 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.