HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.726 181.459	131.966 127.435	46.214 48.605	4.546 5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.22 % 70.23 %	25.29 % 26.79 %	2.49 % 2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14065 13973	10728 10312	3017 3277	320 384	76.27 % 73.80 %	21.45 % 23.45 %	2.28 % 2.75 %
Elektronics	14212 13377	10296 9440	3586 3537	330 400	72.45 % 70.57 %	25.23 % 26.44 %	2.32 % 2.99 %
Entertainment	13941 13677	10000 9609	3557 3689	384 379	71.73 % 70.26 %	25.51 % 26.97 %	2.75 % 2.77 %
Cosmetics & Beauty	14120 14135	10165 9872	3607 3860	348 403	71.99 % 69.84 %	25.55 % 27.31 %	2.46 % 2.85 %
Food & Drink	13870 14527	10535 10728	2991 3393	344 406	75.96 % 73.85 %	21.56 % 23.36 %	2.48 % 2.79 %
Home & Garden	14117 13833	10766 10216	3026 3198	325 419	76.26 % 73.85 %	21.44 % 23.12 %	2.30 % 3.03 %
Finance	14134 14428	9616 9532	4155 4436	363 460	68.03 % 66.07 %	29.40 % 30.75 %	2.57 % 3.19 %
Health	13694 14209	9372 9422	3983 4355	339 432	68.44 % 66.31 %	29.09 % 30.65 %	2.48 % 3.04 %
Pets	14350 13920	10827 10201	3201 3304	322 415	75.45 % 73.28 %	22.31 % 23.74 %	2.24 % 2.98 %
Sport & Fitness	14016 14141	9979 9803	3658 3925	379 413	71.20 % 69.32 %	26.10 % 27.76 %	2.70 % 2.92 %
Job & Career	13846 14032	9854 9701	3597 3902	395 429	71.17 % 69.13 %	25.98 % 27.81 %	2.85 % 3.06 %
Dating	14292 13312	9175 8377	4743 4482	374 453	64.20 % 62.93 %	33.19 % 33.67 %	2.62 % 3.40 %
Other	14069 13895	10653 10222	3093 3247	323 426	75.72 % 73.57 %	21.98 % 23.37 %	2.30 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 17964	12569 11820	5552 5550	480 594	67.57 % 65.80 %	29.85 % 30.90 %	2.58 % 3.31 %
Outlook Mail	18679 18157	12864 12222	5320 5374	495 561	68.87 % 67.31 %	28.48 % 29.60 %	2.65 % 3.09 %
Yahoo Mail	18305 18444	13281 13027	4531 4848	493 569	72.55 % 70.63 %	24.75 % 26.28 %	2.69 % 3.09 %
AOL Mail	18094 18110	13199 12799	4461 4766	434 545	72.95 % 70.67 %	24.65 % 26.32 %	2.40 % 3.01 %
Mail.com	18195 18357	13465 13148	4302 4671	428 538	74.00 % 71.62 %	23.64 % 25.45 %	2.35 % 2.93 %
Yandex Mail	18459 17618	13097 12135	4877 4911	485 572	70.95 % 68.88 %	26.42 % 27.87 %	2.63 % 3.25 %
GMX Mail	18489 18084	13211 12641	4836 4948	442 495	71.45 % 69.90 %	26.16 % 27.36 %	2.39 % 2.74 %
Zoho Mail	17985 17923	13378 12971	4163 4436	444 516	74.38 % 72.37 %	23.15 % 24.75 %	2.47 % 2.88 %
ProtonMail	17947 18285	13241 13028	4292 4753	414 504	73.78 % 71.25 %	23.91 % 25.99 %	2.31 % 2.76 %
Custom Mail	17972 18517	13661 13644	3880 4348	431 525	76.01 % 73.68 %	21.59 % 23.48 %	2.40 % 2.84 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.