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HubSpot and MailerLite Email Deliverability Comparison

  HubSpot
  MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.189
  112.713
  75.132
  73.104
  37.023
  37.251
  2.034
  2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox Rate Spam Rate Lost Rate
  65.80 %
  64.86 %
  32.42 %
  33.05 %
  1.78 %
  2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8745
  8688
  6188
  6003
  2403
  2499
  154
  186
  70.76 %
  69.10 %
  27.48 %
  28.76 %
  1.76 %
  2.14 %
Elektronics
  8999
  8237
  5893
  5329
  2942
  2737
  164
  171
  65.49 %
  64.70 %
  32.69 %
  33.23 %
  1.82 %
  2.08 %
Entertainment
  8729
  8456
  5712
  5463
  2859
  2822
  158
  171
  65.44 %
  64.61 %
  32.75 %
  33.37 %
  1.81 %
  2.02 %
Cosmetics & Beauty
  8718
  8958
  5687
  5765
  2874
  3008
  157
  185
  65.23 %
  64.36 %
  32.97 %
  33.58 %
  1.80 %
  2.07 %
Food & Drink
  8595
  9121
  6044
  6319
  2393
  2608
  158
  194
  70.32 %
  69.28 %
  27.84 %
  28.59 %
  1.84 %
  2.13 %
Home & Garden
  8780
  8542
  6216
  5928
  2408
  2427
  156
  187
  70.80 %
  69.40 %
  27.43 %
  28.41 %
  1.78 %
  2.19 %
Finance
  8799
  8889
  5315
  5301
  3333
  3404
  151
  184
  60.40 %
  59.64 %
  37.88 %
  38.29 %
  1.72 %
  2.07 %
Health
  8434
  8980
  5067
  5358
  3217
  3434
  150
  188
  60.08 %
  59.67 %
  38.14 %
  38.24 %
  1.78 %
  2.09 %
Pets
  9118
  8734
  6412
  6063
  2544
  2491
  162
  180
  70.32 %
  69.42 %
  27.90 %
  28.52 %
  1.78 %
  2.06 %
Sport & Fitness
  8744
  8840
  5698
  5669
  2889
  2986
  157
  185
  65.16 %
  64.13 %
  33.04 %
  33.78 %
  1.80 %
  2.09 %
Job & Career
  8513
  8708
  5591
  5615
  2773
  2909
  149
  184
  65.68 %
  64.48 %
  32.57 %
  33.41 %
  1.75 %
  2.11 %
Dating
  9176
  8050
  5070
  4375
  3948
  3511
  158
  164
  55.25 %
  54.35 %
  43.03 %
  43.61 %
  1.72 %
  2.04 %
Other
  8839
  8510
  6239
  5916
  2440
  2415
  160
  179
  70.58 %
  69.52 %
  27.60 %
  28.38 %
  1.81 %
  2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11734
  11101
  7020
  6575
  4506
  4294
  208
  232
  59.83 %
  59.23 %
  38.40 %
  38.68 %
  1.77 %
  2.09 %
Outlook Mail
  11765
  11269
  7286
  6920
  4269
  4114
  210
  235
  61.93 %
  61.41 %
  36.29 %
  36.51 %
  1.78 %
  2.09 %
Yahoo Mail
  11460
  11535
  7696
  7637
  3559
  3656
  205
  242
  67.16 %
  66.21 %
  31.06 %
  31.69 %
  1.79 %
  2.10 %
AOL Mail
  11373
  11319
  7651
  7473
  3518
  3604
  204
  242
  67.27 %
  66.02 %
  30.93 %
  31.84 %
  1.79 %
  2.14 %
Mail.com
  11314
  11587
  7719
  7769
  3395
  3575
  200
  243
  68.23 %
  67.05 %
  30.01 %
  30.85 %
  1.77 %
  2.10 %
Yandex Mail
  11569
  10778
  7528
  6888
  3834
  3665
  207
  225
  65.07 %
  63.91 %
  33.14 %
  34.00 %
  1.79 %
  2.09 %
GMX Mail
  11697
  11178
  7474
  7055
  4015
  3889
  208
  234
  63.90 %
  63.12 %
  34.33 %
  34.79 %
  1.78 %
  2.09 %
Zoho Mail
  11159
  10994
  7630
  7393
  3328
  3376
  201
  225
  68.38 %
  67.25 %
  29.82 %
  30.71 %
  1.80 %
  2.05 %
ProtonMail
  10961
  11455
  7271
  7464
  3497
  3751
  193
  240
  66.34 %
  65.16 %
  31.90 %
  32.75 %
  1.76 %
  2.10 %
Custom Mail
  11157
  11497
  7857
  7930
  3102
  3327
  198
  240
  70.42 %
  68.97 %
  27.80 %
  28.94 %
  1.77 %
  2.09 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.