HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
224.044 222.524	166.444 159.994	51.594 55.306	6.006 7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.29 % 71.90 %	23.03 % 24.85 %	2.68 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17239 17097	13462 12853	3364 3722	413 522	78.09 % 75.18 %	19.51 % 21.77 %	2.40 % 3.05 %
Elektronics	17419 16642	13017 12060	3974 4048	428 534	74.73 % 72.47 %	22.81 % 24.32 %	2.46 % 3.21 %
Entertainment	17188 16914	12691 12183	3981 4214	516 517	73.84 % 72.03 %	23.16 % 24.91 %	3.00 % 3.06 %
Cosmetics & Beauty	17404 17252	12903 12317	4042 4372	459 563	74.14 % 71.39 %	23.22 % 25.34 %	2.64 % 3.26 %
Food & Drink	17063 17653	13279 13279	3344 3840	440 534	77.82 % 75.22 %	19.60 % 21.75 %	2.58 % 3.02 %
Home & Garden	17332 17011	13527 12803	3380 3652	425 556	78.05 % 75.26 %	19.50 % 21.47 %	2.45 % 3.27 %
Finance	17226 17585	12116 11966	4630 5015	480 604	70.34 % 68.05 %	26.88 % 28.52 %	2.79 % 3.43 %
Health	16801 17429	11935 11940	4415 4920	451 569	71.04 % 68.51 %	26.28 % 28.23 %	2.68 % 3.26 %
Pets	17434 17000	13439 12690	3574 3781	421 529	77.09 % 74.65 %	20.50 % 22.24 %	2.41 % 3.11 %
Sport & Fitness	17270 17219	12646 12188	4118 4462	506 569	73.23 % 70.78 %	23.84 % 25.91 %	2.93 % 3.30 %
Job & Career	17051 17180	12456 12110	4076 4477	519 593	73.05 % 70.49 %	23.90 % 26.06 %	3.04 % 3.45 %
Dating	17402 16512	11670 10863	5218 5071	514 578	67.06 % 65.79 %	29.99 % 30.71 %	2.95 % 3.50 %
Other	17215 17030	13303 12742	3478 3732	434 556	77.28 % 74.82 %	20.20 % 21.91 %	2.52 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22738 22056	15921 14964	6167 6288	650 804	70.02 % 67.85 %	27.12 % 28.51 %	2.86 % 3.65 %
Outlook Mail	22940 22147	16308 15315	5952 6092	680 740	71.09 % 69.15 %	25.95 % 27.51 %	2.96 % 3.34 %
Yahoo Mail	22473 22455	16731 16180	5104 5531	638 744	74.45 % 72.06 %	22.71 % 24.63 %	2.84 % 3.31 %
AOL Mail	22249 22230	16656 16042	5025 5468	568 720	74.86 % 72.16 %	22.59 % 24.60 %	2.55 % 3.24 %
Mail.com	22198 22540	16824 16471	4811 5341	563 728	75.79 % 73.07 %	21.67 % 23.70 %	2.54 % 3.23 %
Yandex Mail	22666 21835	16519 15366	5495 5675	652 794	72.88 % 70.37 %	24.24 % 25.99 %	2.88 % 3.64 %
GMX Mail	22624 22160	16720 15933	5323 5564	581 663	73.90 % 71.90 %	23.53 % 25.11 %	2.57 % 2.99 %
Zoho Mail	22104 22122	16877 16364	4648 5072	579 686	76.35 % 73.97 %	21.03 % 22.93 %	2.62 % 3.10 %
ProtonMail	21972 22372	16700 16373	4733 5340	539 659	76.01 % 73.19 %	21.54 % 23.87 %	2.45 % 2.95 %
Custom Mail	22080 22607	17188 16986	4336 4935	556 686	77.84 % 75.14 %	19.64 % 21.83 %	2.52 % 3.03 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.