HubSpot and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
306.273
304.322
|
234.987
225.112
|
62.414
68.436
|
8.872
10.774
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.72 %
73.97 %
|
20.38 %
22.49 %
|
2.90 %
3.54 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23496
23392
|
18833
18021
|
4065
4612
|
598
759
|
80.15 %
77.04 %
|
17.30 %
19.72 %
|
2.55 %
3.24 %
|
Elektronics |
23760
22937
|
18358
17139
|
4760
5002
|
642
796
|
77.26 %
74.72 %
|
20.03 %
21.81 %
|
2.70 %
3.47 %
|
Entertainment |
23596
23137
|
18028
17177
|
4828
5218
|
740
742
|
76.40 %
74.24 %
|
20.46 %
22.55 %
|
3.14 %
3.21 %
|
Cosmetics & Beauty |
23846
23680
|
18270
17422
|
4894
5404
|
682
854
|
76.62 %
73.57 %
|
20.52 %
22.82 %
|
2.86 %
3.61 %
|
Food & Drink |
23455
23831
|
18761
18343
|
4060
4711
|
634
777
|
79.99 %
76.97 %
|
17.31 %
19.77 %
|
2.70 %
3.26 %
|
Home & Garden |
23634
23312
|
18923
17980
|
4084
4540
|
627
792
|
80.07 %
77.13 %
|
17.28 %
19.47 %
|
2.65 %
3.40 %
|
Finance |
23573
23923
|
17248
16799
|
5601
6164
|
724
960
|
73.17 %
70.22 %
|
23.76 %
25.77 %
|
3.07 %
4.01 %
|
Health |
23159
23647
|
17139
16819
|
5324
5992
|
696
836
|
74.01 %
71.13 %
|
22.99 %
25.34 %
|
3.01 %
3.54 %
|
Pets |
23737
23247
|
18757
17743
|
4341
4727
|
639
777
|
79.02 %
76.32 %
|
18.29 %
20.33 %
|
2.69 %
3.34 %
|
Sport & Fitness |
23545
23624
|
17806
17188
|
5015
5563
|
724
873
|
75.63 %
72.76 %
|
21.30 %
23.55 %
|
3.07 %
3.70 %
|
Job & Career |
23297
23504
|
17513
16991
|
5026
5623
|
758
890
|
75.17 %
72.29 %
|
21.57 %
23.92 %
|
3.25 %
3.79 %
|
Dating |
23660
22826
|
16721
15700
|
6170
6211
|
769
915
|
70.67 %
68.78 %
|
26.08 %
27.21 %
|
3.25 %
4.01 %
|
Other |
23515
23262
|
18630
17790
|
4246
4669
|
639
803
|
79.23 %
76.48 %
|
18.06 %
20.07 %
|
2.72 %
3.45 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30933
30357
|
22556
21360
|
7385
7767
|
992
1230
|
72.92 %
70.36 %
|
23.87 %
25.59 %
|
3.21 %
4.05 %
|
Outlook Mail |
31074
30491
|
22899
21784
|
7160
7570
|
1015
1137
|
73.69 %
71.44 %
|
23.04 %
24.83 %
|
3.27 %
3.73 %
|
Yahoo Mail |
30645
30371
|
23497
22398
|
6232
6858
|
916
1115
|
76.67 %
73.75 %
|
20.34 %
22.58 %
|
2.99 %
3.67 %
|
AOL Mail |
30435
30327
|
23408
22438
|
6170
6835
|
857
1054
|
76.91 %
73.99 %
|
20.27 %
22.54 %
|
2.82 %
3.48 %
|
Mail.com |
30423
30738
|
23696
23025
|
5873
6637
|
854
1076
|
77.89 %
74.91 %
|
19.30 %
21.59 %
|
2.81 %
3.50 %
|
Yandex Mail |
30955
29898
|
23234
21625
|
6738
7120
|
983
1153
|
75.06 %
72.33 %
|
21.77 %
23.81 %
|
3.18 %
3.86 %
|
GMX Mail |
30887
30527
|
23751
22738
|
6301
6797
|
835
992
|
76.90 %
74.48 %
|
20.40 %
22.27 %
|
2.70 %
3.25 %
|
Zoho Mail |
30226
30249
|
23798
22955
|
5604
6267
|
824
1027
|
78.73 %
75.89 %
|
18.54 %
20.72 %
|
2.73 %
3.40 %
|
ProtonMail |
30373
30496
|
23903
23035
|
5680
6488
|
790
973
|
78.70 %
75.53 %
|
18.70 %
21.27 %
|
2.60 %
3.19 %
|
Custom Mail |
30322
30868
|
24245
23754
|
5271
6097
|
806
1017
|
79.96 %
76.95 %
|
17.38 %
19.75 %
|
2.66 %
3.29 %
|
Compare HubSpot with other providers
Compare the email deliverability of HubSpot with other providers.
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- HubSpot and ConvertKit comparison
- HubSpot and GetResponse comparison
- HubSpot and Klick-Tipp comparison
- HubSpot and MailChimp comparison
- HubSpot and MailerLite comparison
- HubSpot and Mailify comparison
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