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HubSpot and MailerLite Email Deliverability Comparison

  HubSpot
  MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.301
  249.787
  189.268
  181.723
  55.071
  59.649
  6.962
  8.415

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.32 %
  72.75 %
  21.91 %
  23.88 %
  2.77 %
  3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19349
  19225
  15274
  14612
  3596
  4020
  479
  593
  78.94 %
  76.01 %
  18.58 %
  20.91 %
  2.48 %
  3.08 %
Elektronics
  19503
  18719
  14786
  13741
  4224
  4356
  493
  622
  75.81 %
  73.41 %
  21.66 %
  23.27 %
  2.53 %
  3.32 %
Entertainment
  19311
  18991
  14472
  13856
  4252
  4545
  587
  590
  74.94 %
  72.96 %
  22.02 %
  23.93 %
  3.04 %
  3.11 %
Cosmetics & Beauty
  19496
  19396
  14654
  14023
  4310
  4712
  532
  661
  75.16 %
  72.30 %
  22.11 %
  24.29 %
  2.73 %
  3.41 %
Food & Drink
  19224
  19677
  15146
  14943
  3575
  4121
  503
  613
  78.79 %
  75.94 %
  18.60 %
  20.94 %
  2.62 %
  3.12 %
Home & Garden
  19438
  19050
  15325
  14486
  3606
  3931
  507
  633
  78.84 %
  76.04 %
  18.55 %
  20.64 %
  2.61 %
  3.32 %
Finance
  19282
  19729
  13790
  13595
  4940
  5401
  552
  733
  71.52 %
  68.91 %
  25.62 %
  27.38 %
  2.86 %
  3.72 %
Health
  18920
  19496
  13673
  13548
  4708
  5278
  539
  670
  72.27 %
  69.49 %
  24.88 %
  27.07 %
  2.85 %
  3.44 %
Pets
  19513
  19104
  15207
  14392
  3819
  4100
  487
  612
  77.93 %
  75.34 %
  19.57 %
  21.46 %
  2.50 %
  3.20 %
Sport & Fitness
  19389
  19358
  14385
  13848
  4416
  4828
  588
  682
  74.19 %
  71.54 %
  22.78 %
  24.94 %
  3.03 %
  3.52 %
Job & Career
  19070
  19303
  14097
  13754
  4374
  4861
  599
  688
  73.92 %
  71.25 %
  22.94 %
  25.18 %
  3.14 %
  3.56 %
Dating
  19524
  18636
  13396
  12495
  5529
  5453
  599
  688
  68.61 %
  67.05 %
  28.32 %
  29.26 %
  3.07 %
  3.69 %
Other
  19282
  19103
  15063
  14430
  3722
  4043
  497
  630
  78.12 %
  75.54 %
  19.30 %
  21.16 %
  2.58 %
  3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25502
  24819
  18180
  17094
  6566
  6774
  756
  951
  71.29 %
  68.87 %
  25.75 %
  27.29 %
  2.96 %
  3.83 %
Outlook Mail
  25710
  24937
  18566
  17477
  6354
  6584
  790
  876
  72.21 %
  70.08 %
  24.71 %
  26.40 %
  3.07 %
  3.51 %
Yahoo Mail
  25164
  25058
  18978
  18227
  5466
  5966
  720
  865
  75.42 %
  72.74 %
  21.72 %
  23.81 %
  2.86 %
  3.45 %
AOL Mail
  24907
  24946
  18842
  18188
  5386
  5922
  679
  836
  75.65 %
  72.91 %
  21.62 %
  23.74 %
  2.73 %
  3.35 %
Mail.com
  24905
  25190
  19090
  18595
  5150
  5754
  665
  841
  76.65 %
  73.82 %
  20.68 %
  22.84 %
  2.67 %
  3.34 %
Yandex Mail
  25360
  24553
  18713
  17463
  5886
  6161
  761
  929
  73.79 %
  71.12 %
  23.21 %
  25.09 %
  3.00 %
  3.78 %
GMX Mail
  25311
  24941
  19014
  18195
  5631
  5976
  666
  770
  75.12 %
  72.95 %
  22.25 %
  23.96 %
  2.63 %
  3.09 %
Zoho Mail
  24851
  24908
  19239
  18629
  4958
  5479
  654
  800
  77.42 %
  74.79 %
  19.95 %
  22.00 %
  2.63 %
  3.21 %
ProtonMail
  24796
  25043
  19124
  18567
  5039
  5716
  633
  760
  77.13 %
  74.14 %
  20.32 %
  22.82 %
  2.55 %
  3.03 %
Custom Mail
  24795
  25392
  19522
  19288
  4635
  5317
  638
  787
  78.73 %
  75.96 %
  18.69 %
  20.94 %
  2.57 %
  3.10 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.