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HubSpot and MailerLite Email Deliverability Comparison

  HubSpot
  MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.726
  181.459
  131.966
  127.435
  46.214
  48.605
  4.546
  5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.22 %
  70.23 %
  25.29 %
  26.79 %
  2.49 %
  2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14065
  13973
  10728
  10312
  3017
  3277
  320
  384
  76.27 %
  73.80 %
  21.45 %
  23.45 %
  2.28 %
  2.75 %
Elektronics
  14212
  13377
  10296
  9440
  3586
  3537
  330
  400
  72.45 %
  70.57 %
  25.23 %
  26.44 %
  2.32 %
  2.99 %
Entertainment
  13941
  13677
  10000
  9609
  3557
  3689
  384
  379
  71.73 %
  70.26 %
  25.51 %
  26.97 %
  2.75 %
  2.77 %
Cosmetics & Beauty
  14120
  14135
  10165
  9872
  3607
  3860
  348
  403
  71.99 %
  69.84 %
  25.55 %
  27.31 %
  2.46 %
  2.85 %
Food & Drink
  13870
  14527
  10535
  10728
  2991
  3393
  344
  406
  75.96 %
  73.85 %
  21.56 %
  23.36 %
  2.48 %
  2.79 %
Home & Garden
  14117
  13833
  10766
  10216
  3026
  3198
  325
  419
  76.26 %
  73.85 %
  21.44 %
  23.12 %
  2.30 %
  3.03 %
Finance
  14134
  14428
  9616
  9532
  4155
  4436
  363
  460
  68.03 %
  66.07 %
  29.40 %
  30.75 %
  2.57 %
  3.19 %
Health
  13694
  14209
  9372
  9422
  3983
  4355
  339
  432
  68.44 %
  66.31 %
  29.09 %
  30.65 %
  2.48 %
  3.04 %
Pets
  14350
  13920
  10827
  10201
  3201
  3304
  322
  415
  75.45 %
  73.28 %
  22.31 %
  23.74 %
  2.24 %
  2.98 %
Sport & Fitness
  14016
  14141
  9979
  9803
  3658
  3925
  379
  413
  71.20 %
  69.32 %
  26.10 %
  27.76 %
  2.70 %
  2.92 %
Job & Career
  13846
  14032
  9854
  9701
  3597
  3902
  395
  429
  71.17 %
  69.13 %
  25.98 %
  27.81 %
  2.85 %
  3.06 %
Dating
  14292
  13312
  9175
  8377
  4743
  4482
  374
  453
  64.20 %
  62.93 %
  33.19 %
  33.67 %
  2.62 %
  3.40 %
Other
  14069
  13895
  10653
  10222
  3093
  3247
  323
  426
  75.72 %
  73.57 %
  21.98 %
  23.37 %
  2.30 %
  3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  17964
  12569
  11820
  5552
  5550
  480
  594
  67.57 %
  65.80 %
  29.85 %
  30.90 %
  2.58 %
  3.31 %
Outlook Mail
  18679
  18157
  12864
  12222
  5320
  5374
  495
  561
  68.87 %
  67.31 %
  28.48 %
  29.60 %
  2.65 %
  3.09 %
Yahoo Mail
  18305
  18444
  13281
  13027
  4531
  4848
  493
  569
  72.55 %
  70.63 %
  24.75 %
  26.28 %
  2.69 %
  3.09 %
AOL Mail
  18094
  18110
  13199
  12799
  4461
  4766
  434
  545
  72.95 %
  70.67 %
  24.65 %
  26.32 %
  2.40 %
  3.01 %
Mail.com
  18195
  18357
  13465
  13148
  4302
  4671
  428
  538
  74.00 %
  71.62 %
  23.64 %
  25.45 %
  2.35 %
  2.93 %
Yandex Mail
  18459
  17618
  13097
  12135
  4877
  4911
  485
  572
  70.95 %
  68.88 %
  26.42 %
  27.87 %
  2.63 %
  3.25 %
GMX Mail
  18489
  18084
  13211
  12641
  4836
  4948
  442
  495
  71.45 %
  69.90 %
  26.16 %
  27.36 %
  2.39 %
  2.74 %
Zoho Mail
  17985
  17923
  13378
  12971
  4163
  4436
  444
  516
  74.38 %
  72.37 %
  23.15 %
  24.75 %
  2.47 %
  2.88 %
ProtonMail
  17947
  18285
  13241
  13028
  4292
  4753
  414
  504
  73.78 %
  71.25 %
  23.91 %
  25.99 %
  2.31 %
  2.76 %
Custom Mail
  17972
  18517
  13661
  13644
  3880
  4348
  431
  525
  76.01 %
  73.68 %
  21.59 %
  23.48 %
  2.40 %
  2.84 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.