HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
278.609 277.220	212.000 203.589	58.700 64.056	7.909 9.575

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 73.44 %	21.07 % 23.11 %	2.84 % 3.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21378 21388	17008 16381	3828 4323	542 684	79.56 % 76.59 %	17.91 % 20.21 %	2.54 % 3.20 %
Elektronics	21641 20803	16591 15426	4493 4672	557 705	76.66 % 74.15 %	20.76 % 22.46 %	2.57 % 3.39 %
Entertainment	21505 21154	16304 15589	4541 4900	660 665	75.81 % 73.69 %	21.12 % 23.16 %	3.07 % 3.14 %
Cosmetics & Beauty	21650 21510	16448 15715	4598 5050	604 745	75.97 % 73.06 %	21.24 % 23.48 %	2.79 % 3.46 %
Food & Drink	21270 21737	16903 16634	3807 4413	560 690	79.47 % 76.52 %	17.90 % 20.30 %	2.63 % 3.17 %
Home & Garden	21575 21237	17159 16281	3850 4247	566 709	79.53 % 76.66 %	17.84 % 20.00 %	2.62 % 3.34 %
Finance	21385 21813	15474 15172	5262 5782	649 859	72.36 % 69.55 %	24.61 % 26.51 %	3.03 % 3.94 %
Health	21052 21577	15417 15191	5015 5633	620 753	73.23 % 70.40 %	23.82 % 26.11 %	2.95 % 3.49 %
Pets	21622 21185	16983 16075	4076 4411	563 699	78.55 % 75.88 %	18.85 % 20.82 %	2.60 % 3.30 %
Sport & Fitness	21413 21526	16048 15542	4708 5199	657 785	74.95 % 72.20 %	21.99 % 24.15 %	3.07 % 3.65 %
Job & Career	21167 21413	15781 15393	4699 5245	687 775	74.55 % 71.89 %	22.20 % 24.49 %	3.25 % 3.62 %
Dating	21587 20741	15062 14105	5847 5835	678 801	69.77 % 68.01 %	27.09 % 28.13 %	3.14 % 3.86 %
Other	21364 21136	16822 16085	3976 4346	566 705	78.74 % 76.10 %	18.61 % 20.56 %	2.65 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28161 27599	20323 19231	6959 7272	879 1096	72.17 % 69.68 %	24.71 % 26.35 %	3.12 % 3.97 %
Outlook Mail	28385 27739	20725 19663	6756 7078	904 998	73.01 % 70.89 %	23.80 % 25.52 %	3.18 % 3.60 %
Yahoo Mail	27837 27676	21174 20289	5838 6401	825 986	76.06 % 73.31 %	20.97 % 23.13 %	2.96 % 3.56 %
AOL Mail	27631 27730	21100 20394	5773 6391	758 945	76.36 % 73.54 %	20.89 % 23.05 %	2.74 % 3.41 %
Mail.com	27686 27970	21419 20832	5514 6194	753 944	77.36 % 74.48 %	19.92 % 22.15 %	2.72 % 3.38 %
Yandex Mail	28148 27193	20969 19526	6307 6632	872 1035	74.50 % 71.81 %	22.41 % 24.39 %	3.10 % 3.81 %
GMX Mail	28159 27764	21437 20491	5972 6393	750 880	76.13 % 73.80 %	21.21 % 23.03 %	2.66 % 3.17 %
Zoho Mail	27481 27612	21470 20819	5274 5879	737 914	78.13 % 75.40 %	19.19 % 21.29 %	2.68 % 3.31 %
ProtonMail	27554 27789	21486 20803	5358 6107	710 879	77.98 % 74.86 %	19.45 % 21.98 %	2.58 % 3.16 %
Custom Mail	27567 28148	21897 21541	4949 5709	721 898	79.43 % 76.53 %	17.95 % 20.28 %	2.62 % 3.19 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.