HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.423 401.873	316.083 302.296	75.022 84.443	12.318 15.134

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 75.22 %	18.60 % 21.01 %	3.05 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31130 30915	25382 24147	4916 5707	832 1061	81.54 % 78.11 %	15.79 % 18.46 %	2.67 % 3.43 %
Elektronics	31248 30335	24699 23042	5667 6142	882 1151	79.04 % 75.96 %	18.14 % 20.25 %	2.82 % 3.79 %
Entertainment	31042 30716	24223 23154	5801 6469	1018 1093	78.03 % 75.38 %	18.69 % 21.06 %	3.28 % 3.56 %
Cosmetics & Beauty	31281 31161	24453 23314	5865 6633	963 1214	78.17 % 74.82 %	18.75 % 21.29 %	3.08 % 3.90 %
Food & Drink	30817 31168	25060 24330	4882 5767	875 1071	81.32 % 78.06 %	15.84 % 18.50 %	2.84 % 3.44 %
Home & Garden	31121 30857	25376 24132	4902 5636	843 1089	81.54 % 78.21 %	15.75 % 18.26 %	2.71 % 3.53 %
Finance	31122 31445	23346 22561	6738 7555	1038 1329	75.01 % 71.75 %	21.65 % 24.03 %	3.34 % 4.23 %
Health	30698 31047	23328 22601	6375 7275	995 1171	75.99 % 72.80 %	20.77 % 23.43 %	3.24 % 3.77 %
Pets	31152 30908	25021 23895	5234 5927	897 1086	80.32 % 77.31 %	16.80 % 19.18 %	2.88 % 3.51 %
Sport & Fitness	31046 31087	23992 23015	6062 6872	992 1200	77.28 % 74.03 %	19.53 % 22.11 %	3.20 % 3.86 %
Job & Career	30722 31124	23506 22829	6139 7030	1077 1265	76.51 % 73.35 %	19.98 % 22.59 %	3.51 % 4.06 %
Dating	31106 30448	22770 21534	7296 7624	1040 1290	73.20 % 70.72 %	23.46 % 25.04 %	3.34 % 4.24 %
Other	30938 30662	24927 23742	5145 5806	866 1114	80.57 % 77.43 %	16.63 % 18.94 %	2.80 % 3.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40476 39957	30261 28742	8833 9528	1382 1687	74.76 % 71.93 %	21.82 % 23.85 %	3.41 % 4.22 %
Outlook Mail	40491 40225	30539 29282	8543 9327	1409 1616	75.42 % 72.80 %	21.10 % 23.19 %	3.48 % 4.02 %
Yahoo Mail	40202 39830	31413 29778	7531 8469	1258 1583	78.14 % 74.76 %	18.73 % 21.26 %	3.13 % 3.97 %
AOL Mail	39757 39771	31106 29775	7444 8467	1207 1529	78.24 % 74.87 %	18.72 % 21.29 %	3.04 % 3.84 %
Mail.com	40160 40310	31850 30612	7115 8181	1195 1517	79.31 % 75.94 %	17.72 % 20.30 %	2.98 % 3.76 %
Yandex Mail	40450 39506	30967 29099	8140 8849	1343 1558	76.56 % 73.66 %	20.12 % 22.40 %	3.32 % 3.94 %
GMX Mail	40450 40145	31876 30485	7414 8253	1160 1407	78.80 % 75.94 %	18.33 % 20.56 %	2.87 % 3.50 %
Zoho Mail	39721 39861	31860 30734	6714 7717	1147 1410	80.21 % 77.10 %	16.90 % 19.36 %	2.89 % 3.54 %
ProtonMail	39914 39937	32131 30756	6726 7850	1057 1331	80.50 % 77.01 %	16.85 % 19.66 %	2.65 % 3.33 %
Custom Mail	39775 40311	32374 31456	6310 7454	1091 1401	81.39 % 78.03 %	15.86 % 18.49 %	2.74 % 3.48 %
iCloud Mail	635 691	502 510	100 145	33 36	79.06 % 73.81 %	15.75 % 20.98 %	5.20 % 5.21 %
Tuta	689 662	596 536	77 102	16 24	86.50 % 80.97 %	11.18 % 15.41 %	2.32 % 3.63 %
Juno.com	703 667	608 531	75 101	20 35	86.49 % 79.61 %	10.67 % 15.14 %	2.84 % 5.25 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.