HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.960 351.707	274.760 262.664	68.670 76.115	10.530 12.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.62 % 74.68 %	19.40 % 21.64 %	2.97 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27278 27024	22069 20971	4495 5135	714 918	80.90 % 77.60 %	16.48 % 19.00 %	2.62 % 3.40 %
Elektronics	27388 26577	21427 20057	5207 5554	754 966	78.23 % 75.47 %	19.01 % 20.90 %	2.75 % 3.63 %
Entertainment	27173 26772	20986 20062	5301 5804	886 906	77.23 % 74.94 %	19.51 % 21.68 %	3.26 % 3.38 %
Cosmetics & Beauty	27503 27334	21288 20314	5380 5997	835 1023	77.40 % 74.32 %	19.56 % 21.94 %	3.04 % 3.74 %
Food & Drink	27088 27339	21875 21215	4472 5203	741 921	80.76 % 77.60 %	16.51 % 19.03 %	2.74 % 3.37 %
Home & Garden	27339 26986	22115 20987	4493 5064	731 935	80.89 % 77.77 %	16.43 % 18.77 %	2.67 % 3.46 %
Finance	27231 27581	20192 19597	6159 6836	880 1148	74.15 % 71.05 %	22.62 % 24.79 %	3.23 % 4.16 %
Health	26861 27285	20186 19671	5841 6613	834 1001	75.15 % 72.09 %	21.75 % 24.24 %	3.10 % 3.67 %
Pets	27423 26919	21864 20689	4791 5298	768 932	79.73 % 76.86 %	17.47 % 19.68 %	2.80 % 3.46 %
Sport & Fitness	27263 27287	20875 20070	5538 6200	850 1017	76.57 % 73.55 %	20.31 % 22.72 %	3.12 % 3.73 %
Job & Career	26920 27253	20443 19855	5571 6309	906 1089	75.94 % 72.85 %	20.69 % 23.15 %	3.37 % 4.00 %
Dating	27331 26532	19710 18519	6730 6892	891 1121	72.12 % 69.80 %	24.62 % 25.98 %	3.26 % 4.23 %
Other	27162 26818	21730 20657	4692 5210	740 951	80.00 % 77.03 %	17.27 % 19.43 %	2.72 % 3.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35762 34973	26465 24941	8115 8592	1182 1440	74.00 % 71.32 %	22.69 % 24.57 %	3.31 % 4.12 %
Outlook Mail	35852 35377	26766 25548	7872 8448	1214 1381	74.66 % 72.22 %	21.96 % 23.88 %	3.39 % 3.90 %
Yahoo Mail	35403 35012	27442 26001	6887 7649	1074 1362	77.51 % 74.26 %	19.45 % 21.85 %	3.03 % 3.89 %
AOL Mail	35151 35002	27291 26071	6821 7635	1039 1296	77.64 % 74.48 %	19.40 % 21.81 %	2.96 % 3.70 %
Mail.com	35324 35497	27787 26792	6506 7392	1031 1313	78.66 % 75.48 %	18.42 % 20.82 %	2.92 % 3.70 %
Yandex Mail	35634 34832	27038 25463	7435 7999	1161 1370	75.88 % 73.10 %	20.86 % 22.96 %	3.26 % 3.93 %
GMX Mail	35639 35294	27790 26596	6861 7514	988 1184	77.98 % 75.36 %	19.25 % 21.29 %	2.77 % 3.35 %
Zoho Mail	34966 34937	27820 26741	6165 6968	981 1228	79.56 % 76.54 %	17.63 % 19.94 %	2.81 % 3.51 %
ProtonMail	35197 35232	28074 26930	6208 7163	915 1139	79.76 % 76.44 %	17.64 % 20.33 %	2.60 % 3.23 %
Custom Mail	35032 35551	28287 27581	5800 6755	945 1215	80.75 % 77.58 %	16.56 % 19.00 %	2.70 % 3.42 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.