CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 465.408	373.355 367.201	76.993 83.633	13.733 14.574

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 78.90 %	16.59 % 17.97 %	2.96 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 35947	29781 29467	4945 5498	897 982	83.60 % 81.97 %	13.88 % 15.29 %	2.52 % 2.73 %
Elektronics	35767 35933	29028 28618	5730 6274	1009 1041	81.16 % 79.64 %	16.02 % 17.46 %	2.82 % 2.90 %
Entertainment	35821 35924	28808 28223	6008 6485	1005 1216	80.42 % 78.56 %	16.77 % 18.05 %	2.81 % 3.38 %
Cosmetics & Beauty	35706 36027	28569 28354	6047 6523	1090 1150	80.01 % 78.70 %	16.94 % 18.11 %	3.05 % 3.19 %
Food & Drink	36169 35591	30110 29102	5105 5459	954 1030	83.25 % 81.77 %	14.11 % 15.34 %	2.64 % 2.89 %
Home & Garden	35559 35908	29674 29439	4957 5472	928 997	83.45 % 81.98 %	13.94 % 15.24 %	2.61 % 2.78 %
Finance	35538 35979	27428 27226	6914 7516	1196 1237	77.18 % 75.67 %	19.46 % 20.89 %	3.37 % 3.44 %
Health	35835 35557	28002 27275	6684 7108	1149 1174	78.14 % 76.71 %	18.65 % 19.99 %	3.21 % 3.30 %
Pets	35802 35935	29440 29012	5315 5850	1047 1073	82.23 % 80.73 %	14.85 % 16.28 %	2.92 % 2.99 %
Sport & Fitness	35733 35694	28361 27777	6227 6754	1145 1163	79.37 % 77.82 %	17.43 % 18.92 %	3.20 % 3.26 %
Job & Career	35319 35317	27703 27196	6443 6874	1173 1247	78.44 % 77.01 %	18.24 % 19.46 %	3.32 % 3.53 %
Dating	35660 36035	27157 26715	7389 8088	1114 1232	76.16 % 74.14 %	20.72 % 22.44 %	3.12 % 3.42 %
Other	35549 35561	29294 28797	5229 5732	1026 1032	82.40 % 80.98 %	14.71 % 16.12 %	2.89 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 45292	34608 33939	9034 9717	1521 1636	76.63 % 74.93 %	20.00 % 21.45 %	3.37 % 3.61 %
Outlook Mail	44645 45187	34812 34329	8371 9266	1462 1592	77.98 % 75.97 %	18.75 % 20.51 %	3.27 % 3.52 %
Yahoo Mail	44880 44916	35946 35280	7602 8212	1332 1424	80.09 % 78.55 %	16.94 % 18.28 %	2.97 % 3.17 %
AOL Mail	44385 44547	35519 35030	7496 8124	1370 1393	80.02 % 78.64 %	16.89 % 18.24 %	3.09 % 3.13 %
Mail.com	44707 44953	36411 35824	7052 7766	1244 1363	81.44 % 79.69 %	15.77 % 17.28 %	2.78 % 3.03 %
Yandex Mail	44914 45211	35290 34808	8152 8870	1472 1533	78.57 % 76.99 %	18.15 % 19.62 %	3.28 % 3.39 %
GMX Mail	44247 45129	35877 35820	7137 7989	1233 1320	81.08 % 79.37 %	16.13 % 17.70 %	2.79 % 2.92 %
Zoho Mail	45051 44566	36950 35941	6880 7315	1221 1310	82.02 % 80.65 %	15.27 % 16.41 %	2.71 % 2.94 %
ProtonMail	45465 44601	37389 36128	6923 7265	1153 1208	82.24 % 81.00 %	15.23 % 16.29 %	2.54 % 2.71 %
Custom Mail	44259 44682	36897 36559	6226 6890	1136 1233	83.37 % 81.82 %	14.07 % 15.42 %	2.57 % 2.76 %
iCloud Mail	5457 5314	4283 4178	907 915	267 221	78.49 % 78.62 %	16.62 % 17.22 %	4.89 % 4.16 %
Tuta	5594 5564	4785 4714	644 677	165 173	85.54 % 84.72 %	11.51 % 12.17 %	2.95 % 3.11 %
Juno.com	5314 5446	4588 4651	569 627	157 168	86.34 % 85.40 %	10.71 % 11.51 %	2.95 % 3.08 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.