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CampaignMonitor and HubSpot Email Deliverability Comparison

  CampaignMonitor
  HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.376
  285.515
  222.524
  217.729
  54.322
  59.641
  7.530
  8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.25 %
  76.26 %
  19.10 %
  20.89 %
  2.65 %
  2.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21615
  21934
  17677
  17484
  3448
  3893
  490
  557
  81.78 %
  79.71 %
  15.95 %
  17.75 %
  2.27 %
  2.54 %
Elektronics
  22110
  22149
  17434
  17016
  4123
  4557
  553
  576
  78.85 %
  76.83 %
  18.65 %
  20.57 %
  2.50 %
  2.60 %
Entertainment
  21938
  22006
  17140
  16715
  4238
  4611
  560
  680
  78.13 %
  75.96 %
  19.32 %
  20.95 %
  2.55 %
  3.09 %
Cosmetics & Beauty
  22202
  22225
  17262
  16932
  4332
  4677
  608
  616
  77.75 %
  76.18 %
  19.51 %
  21.04 %
  2.74 %
  2.77 %
Food & Drink
  22270
  21813
  18123
  17355
  3624
  3873
  523
  585
  81.38 %
  79.56 %
  16.27 %
  17.76 %
  2.35 %
  2.68 %
Home & Garden
  21696
  22060
  17725
  17575
  3475
  3906
  496
  579
  81.70 %
  79.67 %
  16.02 %
  17.71 %
  2.29 %
  2.62 %
Finance
  21672
  21940
  16171
  15925
  4855
  5348
  646
  667
  74.62 %
  72.58 %
  22.40 %
  24.38 %
  2.98 %
  3.04 %
Health
  21967
  21555
  16528
  15827
  4800
  5092
  639
  636
  75.24 %
  73.43 %
  21.85 %
  23.62 %
  2.91 %
  2.95 %
Pets
  21762
  22171
  17527
  17445
  3663
  4144
  572
  582
  80.54 %
  78.68 %
  16.83 %
  18.69 %
  2.63 %
  2.63 %
Sport & Fitness
  21808
  21920
  16875
  16465
  4324
  4782
  609
  673
  77.38 %
  75.11 %
  19.83 %
  21.82 %
  2.79 %
  3.07 %
Job & Career
  21653
  21694
  16563
  16210
  4441
  4780
  649
  704
  76.49 %
  74.72 %
  20.51 %
  22.03 %
  3.00 %
  3.25 %
Dating
  21803
  22084
  15839
  15455
  5358
  5923
  606
  706
  72.65 %
  69.98 %
  24.57 %
  26.82 %
  2.78 %
  3.20 %
Other
  21880
  21964
  17660
  17325
  3641
  4055
  579
  584
  80.71 %
  78.88 %
  16.64 %
  18.46 %
  2.65 %
  2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28824
  28867
  21437
  20896
  6540
  7069
  847
  902
  74.37 %
  72.39 %
  22.69 %
  24.49 %
  2.94 %
  3.12 %
Outlook Mail
  28267
  29063
  21405
  21278
  6046
  6859
  816
  926
  75.72 %
  73.21 %
  21.39 %
  23.60 %
  2.89 %
  3.19 %
Yahoo Mail
  28550
  28525
  22354
  21744
  5437
  5937
  759
  844
  78.30 %
  76.23 %
  19.04 %
  20.81 %
  2.66 %
  2.96 %
AOL Mail
  28307
  28325
  22181
  21665
  5370
  5873
  756
  787
  78.36 %
  76.49 %
  18.97 %
  20.73 %
  2.67 %
  2.78 %
Mail.com
  28169
  28385
  22413
  22001
  5035
  5609
  721
  775
  79.57 %
  77.51 %
  17.87 %
  19.76 %
  2.56 %
  2.73 %
Yandex Mail
  28458
  28849
  21803
  21525
  5810
  6414
  845
  910
  76.61 %
  74.61 %
  20.42 %
  22.23 %
  2.97 %
  3.15 %
GMX Mail
  28199
  28794
  22168
  21970
  5313
  6050
  718
  774
  78.61 %
  76.30 %
  18.84 %
  21.01 %
  2.55 %
  2.69 %
Zoho Mail
  28789
  28159
  23009
  22049
  5068
  5356
  712
  754
  79.92 %
  78.30 %
  17.60 %
  19.02 %
  2.47 %
  2.68 %
ProtonMail
  28808
  28290
  22929
  22117
  5182
  5444
  697
  729
  79.59 %
  78.18 %
  17.99 %
  19.24 %
  2.42 %
  2.58 %
Custom Mail
  28005
  28258
  22825
  22484
  4521
  5030
  659
  744
  81.50 %
  79.57 %
  16.14 %
  17.80 %
  2.35 %
  2.63 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.