CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.369 403.423	321.796 316.083	68.985 75.022	11.588 12.318

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.98 % 78.35 %	17.14 % 18.60 %	2.88 % 3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30832 31130	25667 25382	4413 4916	752 832	83.25 % 81.54 %	14.31 % 15.79 %	2.44 % 2.67 %
Elektronics	31151 31248	25128 24699	5174 5667	849 882	80.67 % 79.04 %	16.61 % 18.14 %	2.73 % 2.82 %
Entertainment	31177 31042	24933 24223	5389 5801	855 1018	79.97 % 78.03 %	17.29 % 18.69 %	2.74 % 3.28 %
Cosmetics & Beauty	31031 31281	24681 24453	5437 5865	913 963	79.54 % 78.17 %	17.52 % 18.75 %	2.94 % 3.08 %
Food & Drink	31354 30817	25975 25060	4573 4882	806 875	82.84 % 81.32 %	14.59 % 15.84 %	2.57 % 2.84 %
Home & Garden	30694 31121	25499 25376	4420 4902	775 843	83.07 % 81.54 %	14.40 % 15.75 %	2.52 % 2.71 %
Finance	30608 31122	23426 23346	6168 6738	1014 1038	76.54 % 75.01 %	20.15 % 21.65 %	3.31 % 3.34 %
Health	31097 30698	24106 23328	6020 6375	971 995	77.52 % 75.99 %	19.36 % 20.77 %	3.12 % 3.24 %
Pets	31062 31152	25435 25021	4737 5234	890 897	81.88 % 80.32 %	15.25 % 16.80 %	2.87 % 2.88 %
Sport & Fitness	31016 31046	24482 23992	5568 6062	966 992	78.93 % 77.28 %	17.95 % 19.53 %	3.11 % 3.20 %
Job & Career	30654 30722	23914 23506	5748 6139	992 1077	78.01 % 76.51 %	18.75 % 19.98 %	3.24 % 3.51 %
Dating	30911 31106	23292 22770	6677 7296	942 1040	75.35 % 73.20 %	21.60 % 23.46 %	3.05 % 3.34 %
Other	30782 30938	25258 24927	4661 5145	863 866	82.05 % 80.57 %	15.14 % 16.63 %	2.80 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40396 40476	30877 30261	8200 8833	1319 1382	76.44 % 74.76 %	20.30 % 21.82 %	3.27 % 3.41 %
Outlook Mail	39834 40491	30886 30539	7677 8543	1271 1409	77.54 % 75.42 %	19.27 % 21.10 %	3.19 % 3.48 %
Yahoo Mail	40126 40202	32009 31413	6958 7531	1159 1258	79.77 % 78.14 %	17.34 % 18.73 %	2.89 % 3.13 %
AOL Mail	39698 39757	31628 31106	6874 7444	1196 1207	79.67 % 78.24 %	17.32 % 18.72 %	3.01 % 3.04 %
Mail.com	39991 40160	32440 31850	6470 7115	1081 1195	81.12 % 79.31 %	16.18 % 17.72 %	2.70 % 2.98 %
Yandex Mail	40141 40450	31385 30967	7465 8140	1291 1343	78.19 % 76.56 %	18.60 % 20.12 %	3.22 % 3.32 %
GMX Mail	39657 40450	31959 31876	6607 7414	1091 1160	80.59 % 78.80 %	16.66 % 18.33 %	2.75 % 2.87 %
Zoho Mail	40310 39721	32890 31860	6342 6714	1078 1147	81.59 % 80.21 %	15.73 % 16.90 %	2.67 % 2.89 %
ProtonMail	40668 39914	33222 32131	6408 6726	1038 1057	81.69 % 80.50 %	15.76 % 16.85 %	2.55 % 2.65 %
Custom Mail	39551 39775	32838 32374	5717 6310	996 1091	83.03 % 81.39 %	14.45 % 15.86 %	2.52 % 2.74 %
iCloud Mail	676 635	532 502	114 100	30 33	78.70 % 79.06 %	16.86 % 15.75 %	4.44 % 5.20 %
Tuta	704 689	601 596	84 77	19 16	85.37 % 86.50 %	11.93 % 11.18 %	2.70 % 2.32 %
Juno.com	617 703	529 608	69 75	19 20	85.74 % 86.49 %	11.18 % 10.67 %	3.08 % 2.84 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.