CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.376 285.515	222.524 217.729	54.322 59.641	7.530 8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 76.26 %	19.10 % 20.89 %	2.65 % 2.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21615 21934	17677 17484	3448 3893	490 557	81.78 % 79.71 %	15.95 % 17.75 %	2.27 % 2.54 %
Elektronics	22110 22149	17434 17016	4123 4557	553 576	78.85 % 76.83 %	18.65 % 20.57 %	2.50 % 2.60 %
Entertainment	21938 22006	17140 16715	4238 4611	560 680	78.13 % 75.96 %	19.32 % 20.95 %	2.55 % 3.09 %
Cosmetics & Beauty	22202 22225	17262 16932	4332 4677	608 616	77.75 % 76.18 %	19.51 % 21.04 %	2.74 % 2.77 %
Food & Drink	22270 21813	18123 17355	3624 3873	523 585	81.38 % 79.56 %	16.27 % 17.76 %	2.35 % 2.68 %
Home & Garden	21696 22060	17725 17575	3475 3906	496 579	81.70 % 79.67 %	16.02 % 17.71 %	2.29 % 2.62 %
Finance	21672 21940	16171 15925	4855 5348	646 667	74.62 % 72.58 %	22.40 % 24.38 %	2.98 % 3.04 %
Health	21967 21555	16528 15827	4800 5092	639 636	75.24 % 73.43 %	21.85 % 23.62 %	2.91 % 2.95 %
Pets	21762 22171	17527 17445	3663 4144	572 582	80.54 % 78.68 %	16.83 % 18.69 %	2.63 % 2.63 %
Sport & Fitness	21808 21920	16875 16465	4324 4782	609 673	77.38 % 75.11 %	19.83 % 21.82 %	2.79 % 3.07 %
Job & Career	21653 21694	16563 16210	4441 4780	649 704	76.49 % 74.72 %	20.51 % 22.03 %	3.00 % 3.25 %
Dating	21803 22084	15839 15455	5358 5923	606 706	72.65 % 69.98 %	24.57 % 26.82 %	2.78 % 3.20 %
Other	21880 21964	17660 17325	3641 4055	579 584	80.71 % 78.88 %	16.64 % 18.46 %	2.65 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28824 28867	21437 20896	6540 7069	847 902	74.37 % 72.39 %	22.69 % 24.49 %	2.94 % 3.12 %
Outlook Mail	28267 29063	21405 21278	6046 6859	816 926	75.72 % 73.21 %	21.39 % 23.60 %	2.89 % 3.19 %
Yahoo Mail	28550 28525	22354 21744	5437 5937	759 844	78.30 % 76.23 %	19.04 % 20.81 %	2.66 % 2.96 %
AOL Mail	28307 28325	22181 21665	5370 5873	756 787	78.36 % 76.49 %	18.97 % 20.73 %	2.67 % 2.78 %
Mail.com	28169 28385	22413 22001	5035 5609	721 775	79.57 % 77.51 %	17.87 % 19.76 %	2.56 % 2.73 %
Yandex Mail	28458 28849	21803 21525	5810 6414	845 910	76.61 % 74.61 %	20.42 % 22.23 %	2.97 % 3.15 %
GMX Mail	28199 28794	22168 21970	5313 6050	718 774	78.61 % 76.30 %	18.84 % 21.01 %	2.55 % 2.69 %
Zoho Mail	28789 28159	23009 22049	5068 5356	712 754	79.92 % 78.30 %	17.60 % 19.02 %	2.47 % 2.68 %
ProtonMail	28808 28290	22929 22117	5182 5444	697 729	79.59 % 78.18 %	17.99 % 19.24 %	2.42 % 2.58 %
Custom Mail	28005 28258	22825 22484	4521 5030	659 744	81.50 % 79.57 %	16.14 % 17.80 %	2.35 % 2.63 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.