CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.003 353.960	280.648 274.760	62.530 68.670	9.825 10.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.50 % 77.62 %	17.71 % 19.40 %	2.78 % 2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27000 27278	22362 22069	3993 4495	645 714	82.82 % 80.90 %	14.79 % 16.48 %	2.39 % 2.62 %
Elektronics	27330 27388	21920 21427	4701 5207	709 754	80.20 % 78.23 %	17.20 % 19.01 %	2.59 % 2.75 %
Entertainment	27364 27173	21754 20986	4891 5301	719 886	79.50 % 77.23 %	17.87 % 19.51 %	2.63 % 3.26 %
Cosmetics & Beauty	27357 27503	21634 21288	4949 5380	774 835	79.08 % 77.40 %	18.09 % 19.56 %	2.83 % 3.04 %
Food & Drink	27544 27088	22708 21875	4147 4472	689 741	82.44 % 80.76 %	15.06 % 16.51 %	2.50 % 2.74 %
Home & Garden	26877 27339	22237 22115	3994 4493	646 731	82.74 % 80.89 %	14.86 % 16.43 %	2.40 % 2.67 %
Finance	26837 27231	20387 20192	5592 6159	858 880	75.97 % 74.15 %	20.84 % 22.62 %	3.20 % 3.23 %
Health	27305 26861	20999 20186	5489 5841	817 834	76.91 % 75.15 %	20.10 % 21.75 %	2.99 % 3.10 %
Pets	27171 27423	22150 21864	4261 4791	760 768	81.52 % 79.73 %	15.68 % 17.47 %	2.80 % 2.80 %
Sport & Fitness	27142 27263	21304 20875	5022 5538	816 850	78.49 % 76.57 %	18.50 % 20.31 %	3.01 % 3.12 %
Job & Career	26916 26920	20878 20443	5181 5571	857 906	77.57 % 75.94 %	19.25 % 20.69 %	3.18 % 3.37 %
Dating	27163 27331	20255 19710	6107 6730	801 891	74.57 % 72.12 %	22.48 % 24.62 %	2.95 % 3.26 %
Other	26997 27162	22060 21730	4203 4692	734 740	81.71 % 80.00 %	15.57 % 17.27 %	2.72 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35622 35762	27034 26465	7466 8115	1122 1182	75.89 % 74.00 %	20.96 % 22.69 %	3.15 % 3.31 %
Outlook Mail	35254 35852	27150 26766	7008 7872	1096 1214	77.01 % 74.66 %	19.88 % 21.96 %	3.11 % 3.39 %
Yahoo Mail	35417 35403	28117 27442	6312 6887	988 1074	79.39 % 77.51 %	17.82 % 19.45 %	2.79 % 3.03 %
AOL Mail	34972 35151	27748 27291	6221 6821	1003 1039	79.34 % 77.64 %	17.79 % 19.40 %	2.87 % 2.96 %
Mail.com	35275 35324	28486 27787	5866 6506	923 1031	80.75 % 78.66 %	16.63 % 18.42 %	2.62 % 2.92 %
Yandex Mail	35353 35634	27498 27038	6757 7435	1098 1161	77.78 % 75.88 %	19.11 % 20.86 %	3.11 % 3.26 %
GMX Mail	34873 35639	27920 27790	6032 6861	921 988	80.06 % 77.98 %	17.30 % 19.25 %	2.64 % 2.77 %
Zoho Mail	35630 34966	28893 27820	5799 6165	938 981	81.09 % 79.56 %	16.28 % 17.63 %	2.63 % 2.81 %
ProtonMail	35689 35197	28952 28074	5860 6208	877 915	81.12 % 79.76 %	16.42 % 17.64 %	2.46 % 2.60 %
Custom Mail	34918 35032	28850 28287	5209 5800	859 945	82.62 % 80.75 %	14.92 % 16.56 %	2.46 % 2.70 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.