CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.233 306.273	240.111 234.987	56.844 62.414	8.278 8.872

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.66 % 76.72 %	18.62 % 20.38 %	2.71 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23227 23496	19074 18833	3613 4065	540 598	82.12 % 80.15 %	15.56 % 17.30 %	2.32 % 2.55 %
Elektronics	23725 23760	18817 18358	4303 4760	605 642	79.31 % 77.26 %	18.14 % 20.03 %	2.55 % 2.70 %
Entertainment	23520 23596	18475 18028	4434 4828	611 740	78.55 % 76.40 %	18.85 % 20.46 %	2.60 % 3.14 %
Cosmetics & Beauty	23750 23846	18565 18270	4522 4894	663 682	78.17 % 76.62 %	19.04 % 20.52 %	2.79 % 2.86 %
Food & Drink	23871 23455	19510 18761	3787 4060	574 634	81.73 % 79.99 %	15.86 % 17.31 %	2.40 % 2.70 %
Home & Garden	23219 23634	19056 18923	3626 4084	537 627	82.07 % 80.07 %	15.62 % 17.28 %	2.31 % 2.65 %
Finance	23314 23573	17508 17248	5089 5601	717 724	75.10 % 73.17 %	21.83 % 23.76 %	3.08 % 3.07 %
Health	23589 23159	17880 17139	5011 5324	698 696	75.80 % 74.01 %	21.24 % 22.99 %	2.96 % 3.01 %
Pets	23448 23737	18968 18757	3851 4341	629 639	80.89 % 79.02 %	16.42 % 18.29 %	2.68 % 2.69 %
Sport & Fitness	23432 23545	18207 17806	4541 5015	684 724	77.70 % 75.63 %	19.38 % 21.30 %	2.92 % 3.07 %
Job & Career	23276 23297	17892 17513	4669 5026	715 758	76.87 % 75.17 %	20.06 % 21.57 %	3.07 % 3.25 %
Dating	23415 23660	17156 16721	5585 6170	674 769	73.27 % 70.67 %	23.85 % 26.08 %	2.88 % 3.25 %
Other	23447 23515	19003 18630	3813 4246	631 639	81.05 % 79.23 %	16.26 % 18.06 %	2.69 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30910 30933	23144 22556	6823 7385	943 992	74.88 % 72.92 %	22.07 % 23.87 %	3.05 % 3.21 %
Outlook Mail	30396 31074	23150 22899	6343 7160	903 1015	76.16 % 73.69 %	20.87 % 23.04 %	2.97 % 3.27 %
Yahoo Mail	30672 30645	24120 23497	5711 6232	841 916	78.64 % 76.67 %	18.62 % 20.34 %	2.74 % 2.99 %
AOL Mail	30336 30435	23874 23408	5632 6170	830 857	78.70 % 76.91 %	18.57 % 20.27 %	2.74 % 2.82 %
Mail.com	30306 30423	24235 23696	5287 5873	784 854	79.97 % 77.89 %	17.45 % 19.30 %	2.59 % 2.81 %
Yandex Mail	30483 30955	23448 23234	6095 6738	940 983	76.92 % 75.06 %	19.99 % 21.77 %	3.08 % 3.18 %
GMX Mail	30276 30887	23956 23751	5543 6301	777 835	79.13 % 76.90 %	18.31 % 20.40 %	2.57 % 2.70 %
Zoho Mail	30849 30226	24785 23798	5285 5604	779 824	80.34 % 78.73 %	17.13 % 18.54 %	2.53 % 2.73 %
ProtonMail	30920 30373	24776 23903	5390 5680	754 790	80.13 % 78.70 %	17.43 % 18.70 %	2.44 % 2.60 %
Custom Mail	30085 30322	24623 24245	4735 5271	727 806	81.84 % 79.96 %	15.74 % 17.38 %	2.42 % 2.66 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.