CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.603 114.189	78.121 75.132	33.696 37.023	1.786 2.034

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.77 % 65.80 %	29.66 % 32.42 %	1.57 % 1.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8502 8745	6246 6188	2121 2403	135 154	73.47 % 70.76 %	24.95 % 27.48 %	1.59 % 1.76 %
Elektronics	8795 8999	6016 5893	2642 2942	137 164	68.40 % 65.49 %	30.04 % 32.69 %	1.56 % 1.82 %
Entertainment	8832 8729	6046 5712	2649 2859	137 158	68.46 % 65.44 %	29.99 % 32.75 %	1.55 % 1.81 %
Cosmetics & Beauty	9038 8718	6161 5687	2734 2874	143 157	68.17 % 65.23 %	30.25 % 32.97 %	1.58 % 1.80 %
Food & Drink	9036 8595	6614 6044	2274 2393	148 158	73.20 % 70.32 %	25.17 % 27.84 %	1.64 % 1.84 %
Home & Garden	8569 8780	6305 6216	2138 2408	126 156	73.58 % 70.80 %	24.95 % 27.43 %	1.47 % 1.78 %
Finance	8560 8799	5420 5315	3000 3333	140 151	63.32 % 60.40 %	35.05 % 37.88 %	1.64 % 1.72 %
Health	8793 8434	5595 5067	3064 3217	134 150	63.63 % 60.08 %	34.85 % 38.14 %	1.52 % 1.78 %
Pets	8853 9118	6486 6412	2229 2544	138 162	73.26 % 70.32 %	25.18 % 27.90 %	1.56 % 1.78 %
Sport & Fitness	8647 8744	5916 5698	2589 2889	142 157	68.42 % 65.16 %	29.94 % 33.04 %	1.64 % 1.80 %
Job & Career	8610 8513	5889 5591	2588 2773	133 149	68.40 % 65.68 %	30.06 % 32.57 %	1.54 % 1.75 %
Dating	8788 9176	5131 5070	3522 3948	135 158	58.39 % 55.25 %	40.08 % 43.03 %	1.54 % 1.72 %
Other	8580 8839	6296 6239	2146 2440	138 160	73.38 % 70.58 %	25.01 % 27.60 %	1.61 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11719 11734	7358 7020	4176 4506	185 208	62.79 % 59.83 %	35.63 % 38.40 %	1.58 % 1.77 %
Outlook Mail	11016 11765	7169 7286	3669 4269	178 210	65.08 % 61.93 %	33.31 % 36.29 %	1.62 % 1.78 %
Yahoo Mail	11498 11460	8064 7696	3248 3559	186 205	70.13 % 67.16 %	28.25 % 31.06 %	1.62 % 1.79 %
AOL Mail	11412 11373	8021 7651	3209 3518	182 204	70.29 % 67.27 %	28.12 % 30.93 %	1.59 % 1.79 %
Mail.com	11081 11314	7871 7719	3026 3395	184 200	71.03 % 68.23 %	27.31 % 30.01 %	1.66 % 1.77 %
Yandex Mail	11393 11569	7774 7528	3450 3834	169 207	68.23 % 65.07 %	30.28 % 33.14 %	1.48 % 1.79 %
GMX Mail	11022 11697	7390 7474	3462 4015	170 208	67.05 % 63.90 %	31.41 % 34.33 %	1.54 % 1.78 %
Zoho Mail	11743 11159	8353 7630	3210 3328	180 201	71.13 % 68.38 %	27.34 % 29.82 %	1.53 % 1.80 %
ProtonMail	11742 10961	8110 7271	3448 3497	184 193	69.07 % 66.34 %	29.36 % 31.90 %	1.57 % 1.76 %
Custom Mail	10977 11157	8011 7857	2798 3102	168 198	72.98 % 70.42 %	25.49 % 27.80 %	1.53 % 1.77 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.