CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.261 258.207	199.548 194.963	51.093 56.036	6.620 7.208

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.57 % 75.51 %	19.86 % 21.70 %	2.57 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19520 19883	15851 15726	3240 3660	429 497	81.20 % 79.09 %	16.60 % 18.41 %	2.20 % 2.50 %
Elektronics	19995 20042	15595 15243	3896 4293	504 506	77.99 % 76.06 %	19.48 % 21.42 %	2.52 % 2.52 %
Entertainment	19815 19831	15345 14903	3983 4323	487 605	77.44 % 75.15 %	20.10 % 21.80 %	2.46 % 3.05 %
Cosmetics & Beauty	20029 20030	15439 15092	4069 4387	521 551	77.08 % 75.35 %	20.32 % 21.90 %	2.60 % 2.75 %
Food & Drink	20251 19724	16352 15572	3421 3634	478 518	80.75 % 78.95 %	16.89 % 18.42 %	2.36 % 2.63 %
Home & Garden	19649 19994	15936 15791	3276 3674	437 529	81.10 % 78.98 %	16.67 % 18.38 %	2.22 % 2.65 %
Finance	19578 19812	14438 14214	4563 5024	577 574	73.75 % 71.74 %	23.31 % 25.36 %	2.95 % 2.90 %
Health	19829 19434	14743 14084	4529 4787	557 563	74.35 % 72.47 %	22.84 % 24.63 %	2.81 % 2.90 %
Pets	19731 20012	15797 15627	3437 3883	497 502	80.06 % 78.09 %	17.42 % 19.40 %	2.52 % 2.51 %
Sport & Fitness	19783 19952	15175 14842	4062 4502	546 608	76.71 % 74.39 %	20.53 % 22.56 %	2.76 % 3.05 %
Job & Career	19529 19604	14832 14521	4136 4460	561 623	75.95 % 74.07 %	21.18 % 22.75 %	2.87 % 3.18 %
Dating	19790 20067	14195 13834	5072 5616	523 617	71.73 % 68.94 %	25.63 % 27.99 %	2.64 % 3.07 %
Other	19762 19822	15850 15514	3409 3793	503 515	80.20 % 78.27 %	17.25 % 19.14 %	2.55 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	26089 26224	19180 18761	6164 6680	745 783	73.52 % 71.54 %	23.63 % 25.47 %	2.86 % 2.99 %
Outlook Mail	25567 26344	19175 19070	5684 6452	708 822	75.00 % 72.39 %	22.23 % 24.49 %	2.77 % 3.12 %
Yahoo Mail	25811 25836	20064 19522	5093 5566	654 748	77.73 % 75.56 %	19.73 % 21.54 %	2.53 % 2.90 %
AOL Mail	25704 25582	19996 19397	5037 5487	671 698	77.79 % 75.82 %	19.60 % 21.45 %	2.61 % 2.73 %
Mail.com	25512 25599	20130 19669	4730 5243	652 687	78.90 % 76.84 %	18.54 % 20.48 %	2.56 % 2.68 %
Yandex Mail	25832 26093	19643 19303	5445 5999	744 791	76.04 % 73.98 %	21.08 % 22.99 %	2.88 % 3.03 %
GMX Mail	25403 25997	19749 19587	5016 5720	638 690	77.74 % 75.34 %	19.75 % 22.00 %	2.51 % 2.65 %
Zoho Mail	25993 25556	20616 19832	4765 5047	612 677	79.31 % 77.60 %	18.33 % 19.75 %	2.35 % 2.65 %
ProtonMail	26037 25482	20510 19709	4909 5123	618 650	78.77 % 77.34 %	18.85 % 20.10 %	2.37 % 2.55 %
Custom Mail	25313 25494	20485 20113	4250 4719	578 662	80.93 % 78.89 %	16.79 % 18.51 %	2.28 % 2.60 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.