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CampaignMonitor and HubSpot Email Deliverability Comparison

  CampaignMonitor
  HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.603
  114.189
  78.121
  75.132
  33.696
  37.023
  1.786
  2.034

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.77 %
  65.80 %
  29.66 %
  32.42 %
  1.57 %
  1.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8502
  8745
  6246
  6188
  2121
  2403
  135
  154
  73.47 %
  70.76 %
  24.95 %
  27.48 %
  1.59 %
  1.76 %
Elektronics
  8795
  8999
  6016
  5893
  2642
  2942
  137
  164
  68.40 %
  65.49 %
  30.04 %
  32.69 %
  1.56 %
  1.82 %
Entertainment
  8832
  8729
  6046
  5712
  2649
  2859
  137
  158
  68.46 %
  65.44 %
  29.99 %
  32.75 %
  1.55 %
  1.81 %
Cosmetics & Beauty
  9038
  8718
  6161
  5687
  2734
  2874
  143
  157
  68.17 %
  65.23 %
  30.25 %
  32.97 %
  1.58 %
  1.80 %
Food & Drink
  9036
  8595
  6614
  6044
  2274
  2393
  148
  158
  73.20 %
  70.32 %
  25.17 %
  27.84 %
  1.64 %
  1.84 %
Home & Garden
  8569
  8780
  6305
  6216
  2138
  2408
  126
  156
  73.58 %
  70.80 %
  24.95 %
  27.43 %
  1.47 %
  1.78 %
Finance
  8560
  8799
  5420
  5315
  3000
  3333
  140
  151
  63.32 %
  60.40 %
  35.05 %
  37.88 %
  1.64 %
  1.72 %
Health
  8793
  8434
  5595
  5067
  3064
  3217
  134
  150
  63.63 %
  60.08 %
  34.85 %
  38.14 %
  1.52 %
  1.78 %
Pets
  8853
  9118
  6486
  6412
  2229
  2544
  138
  162
  73.26 %
  70.32 %
  25.18 %
  27.90 %
  1.56 %
  1.78 %
Sport & Fitness
  8647
  8744
  5916
  5698
  2589
  2889
  142
  157
  68.42 %
  65.16 %
  29.94 %
  33.04 %
  1.64 %
  1.80 %
Job & Career
  8610
  8513
  5889
  5591
  2588
  2773
  133
  149
  68.40 %
  65.68 %
  30.06 %
  32.57 %
  1.54 %
  1.75 %
Dating
  8788
  9176
  5131
  5070
  3522
  3948
  135
  158
  58.39 %
  55.25 %
  40.08 %
  43.03 %
  1.54 %
  1.72 %
Other
  8580
  8839
  6296
  6239
  2146
  2440
  138
  160
  73.38 %
  70.58 %
  25.01 %
  27.60 %
  1.61 %
  1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11719
  11734
  7358
  7020
  4176
  4506
  185
  208
  62.79 %
  59.83 %
  35.63 %
  38.40 %
  1.58 %
  1.77 %
Outlook Mail
  11016
  11765
  7169
  7286
  3669
  4269
  178
  210
  65.08 %
  61.93 %
  33.31 %
  36.29 %
  1.62 %
  1.78 %
Yahoo Mail
  11498
  11460
  8064
  7696
  3248
  3559
  186
  205
  70.13 %
  67.16 %
  28.25 %
  31.06 %
  1.62 %
  1.79 %
AOL Mail
  11412
  11373
  8021
  7651
  3209
  3518
  182
  204
  70.29 %
  67.27 %
  28.12 %
  30.93 %
  1.59 %
  1.79 %
Mail.com
  11081
  11314
  7871
  7719
  3026
  3395
  184
  200
  71.03 %
  68.23 %
  27.31 %
  30.01 %
  1.66 %
  1.77 %
Yandex Mail
  11393
  11569
  7774
  7528
  3450
  3834
  169
  207
  68.23 %
  65.07 %
  30.28 %
  33.14 %
  1.48 %
  1.79 %
GMX Mail
  11022
  11697
  7390
  7474
  3462
  4015
  170
  208
  67.05 %
  63.90 %
  31.41 %
  34.33 %
  1.54 %
  1.78 %
Zoho Mail
  11743
  11159
  8353
  7630
  3210
  3328
  180
  201
  71.13 %
  68.38 %
  27.34 %
  29.82 %
  1.53 %
  1.80 %
ProtonMail
  11742
  10961
  8110
  7271
  3448
  3497
  184
  193
  69.07 %
  66.34 %
  29.36 %
  31.90 %
  1.57 %
  1.76 %
Custom Mail
  10977
  11157
  8011
  7857
  2798
  3102
  168
  198
  72.98 %
  70.42 %
  25.49 %
  27.80 %
  1.53 %
  1.77 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.