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CampaignMonitor and HubSpot Email Deliverability Comparison

  CampaignMonitor
  HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  353.003
  353.960
  280.648
  274.760
  62.530
  68.670
  9.825
  10.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.50 %
  77.62 %
  17.71 %
  19.40 %
  2.78 %
  2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27000
  27278
  22362
  22069
  3993
  4495
  645
  714
  82.82 %
  80.90 %
  14.79 %
  16.48 %
  2.39 %
  2.62 %
Elektronics
  27330
  27388
  21920
  21427
  4701
  5207
  709
  754
  80.20 %
  78.23 %
  17.20 %
  19.01 %
  2.59 %
  2.75 %
Entertainment
  27364
  27173
  21754
  20986
  4891
  5301
  719
  886
  79.50 %
  77.23 %
  17.87 %
  19.51 %
  2.63 %
  3.26 %
Cosmetics & Beauty
  27357
  27503
  21634
  21288
  4949
  5380
  774
  835
  79.08 %
  77.40 %
  18.09 %
  19.56 %
  2.83 %
  3.04 %
Food & Drink
  27544
  27088
  22708
  21875
  4147
  4472
  689
  741
  82.44 %
  80.76 %
  15.06 %
  16.51 %
  2.50 %
  2.74 %
Home & Garden
  26877
  27339
  22237
  22115
  3994
  4493
  646
  731
  82.74 %
  80.89 %
  14.86 %
  16.43 %
  2.40 %
  2.67 %
Finance
  26837
  27231
  20387
  20192
  5592
  6159
  858
  880
  75.97 %
  74.15 %
  20.84 %
  22.62 %
  3.20 %
  3.23 %
Health
  27305
  26861
  20999
  20186
  5489
  5841
  817
  834
  76.91 %
  75.15 %
  20.10 %
  21.75 %
  2.99 %
  3.10 %
Pets
  27171
  27423
  22150
  21864
  4261
  4791
  760
  768
  81.52 %
  79.73 %
  15.68 %
  17.47 %
  2.80 %
  2.80 %
Sport & Fitness
  27142
  27263
  21304
  20875
  5022
  5538
  816
  850
  78.49 %
  76.57 %
  18.50 %
  20.31 %
  3.01 %
  3.12 %
Job & Career
  26916
  26920
  20878
  20443
  5181
  5571
  857
  906
  77.57 %
  75.94 %
  19.25 %
  20.69 %
  3.18 %
  3.37 %
Dating
  27163
  27331
  20255
  19710
  6107
  6730
  801
  891
  74.57 %
  72.12 %
  22.48 %
  24.62 %
  2.95 %
  3.26 %
Other
  26997
  27162
  22060
  21730
  4203
  4692
  734
  740
  81.71 %
  80.00 %
  15.57 %
  17.27 %
  2.72 %
  2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35622
  35762
  27034
  26465
  7466
  8115
  1122
  1182
  75.89 %
  74.00 %
  20.96 %
  22.69 %
  3.15 %
  3.31 %
Outlook Mail
  35254
  35852
  27150
  26766
  7008
  7872
  1096
  1214
  77.01 %
  74.66 %
  19.88 %
  21.96 %
  3.11 %
  3.39 %
Yahoo Mail
  35417
  35403
  28117
  27442
  6312
  6887
  988
  1074
  79.39 %
  77.51 %
  17.82 %
  19.45 %
  2.79 %
  3.03 %
AOL Mail
  34972
  35151
  27748
  27291
  6221
  6821
  1003
  1039
  79.34 %
  77.64 %
  17.79 %
  19.40 %
  2.87 %
  2.96 %
Mail.com
  35275
  35324
  28486
  27787
  5866
  6506
  923
  1031
  80.75 %
  78.66 %
  16.63 %
  18.42 %
  2.62 %
  2.92 %
Yandex Mail
  35353
  35634
  27498
  27038
  6757
  7435
  1098
  1161
  77.78 %
  75.88 %
  19.11 %
  20.86 %
  3.11 %
  3.26 %
GMX Mail
  34873
  35639
  27920
  27790
  6032
  6861
  921
  988
  80.06 %
  77.98 %
  17.30 %
  19.25 %
  2.64 %
  2.77 %
Zoho Mail
  35630
  34966
  28893
  27820
  5799
  6165
  938
  981
  81.09 %
  79.56 %
  16.28 %
  17.63 %
  2.63 %
  2.81 %
ProtonMail
  35689
  35197
  28952
  28074
  5860
  6208
  877
  915
  81.12 %
  79.76 %
  16.42 %
  17.64 %
  2.46 %
  2.60 %
Custom Mail
  34918
  35032
  28850
  28287
  5209
  5800
  859
  945
  82.62 %
  80.75 %
  14.92 %
  16.56 %
  2.46 %
  2.70 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.