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CampaignMonitor and HubSpot Email Deliverability Comparison

  CampaignMonitor
  HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.101
  182.726
  135.989
  131.966
  42.048
  46.214
  4.064
  4.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.68 %
  72.22 %
  23.09 %
  25.29 %
  2.23 %
  2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13763
  14065
  10819
  10728
  2668
  3017
  276
  320
  78.61 %
  76.27 %
  19.39 %
  21.45 %
  2.01 %
  2.28 %
Elektronics
  14092
  14212
  10544
  10296
  3237
  3586
  311
  330
  74.82 %
  72.45 %
  22.97 %
  25.23 %
  2.21 %
  2.32 %
Entertainment
  14050
  13941
  10477
  10000
  3280
  3557
  293
  384
  74.57 %
  71.73 %
  23.35 %
  25.51 %
  2.09 %
  2.75 %
Cosmetics & Beauty
  14243
  14120
  10547
  10165
  3369
  3607
  327
  348
  74.05 %
  71.99 %
  23.65 %
  25.55 %
  2.30 %
  2.46 %
Food & Drink
  14421
  13870
  11294
  10535
  2831
  2991
  296
  344
  78.32 %
  75.96 %
  19.63 %
  21.56 %
  2.05 %
  2.48 %
Home & Garden
  13927
  14117
  10966
  10766
  2691
  3026
  270
  325
  78.74 %
  76.26 %
  19.32 %
  21.44 %
  1.94 %
  2.30 %
Finance
  13845
  14134
  9753
  9616
  3754
  4155
  338
  363
  70.44 %
  68.03 %
  27.11 %
  29.40 %
  2.44 %
  2.57 %
Health
  14042
  13694
  9922
  9372
  3775
  3983
  345
  339
  70.66 %
  68.44 %
  26.88 %
  29.09 %
  2.46 %
  2.48 %
Pets
  13993
  14350
  10884
  10827
  2797
  3201
  312
  322
  77.78 %
  75.45 %
  19.99 %
  22.31 %
  2.23 %
  2.24 %
Sport & Fitness
  13917
  14016
  10290
  9979
  3286
  3658
  341
  379
  73.94 %
  71.20 %
  23.61 %
  26.10 %
  2.45 %
  2.70 %
Job & Career
  13792
  13846
  10128
  9854
  3328
  3597
  336
  395
  73.43 %
  71.17 %
  24.13 %
  25.98 %
  2.44 %
  2.85 %
Dating
  14031
  14292
  9436
  9175
  4273
  4743
  322
  374
  67.25 %
  64.20 %
  30.45 %
  33.19 %
  2.29 %
  2.62 %
Other
  13985
  14069
  10929
  10653
  2759
  3093
  297
  323
  78.15 %
  75.72 %
  19.73 %
  21.98 %
  2.12 %
  2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  18601
  13032
  12569
  5133
  5552
  436
  480
  70.06 %
  67.57 %
  27.60 %
  29.85 %
  2.34 %
  2.58 %
Outlook Mail
  17957
  18679
  12927
  12864
  4628
  5320
  402
  495
  71.99 %
  68.87 %
  25.77 %
  28.48 %
  2.24 %
  2.65 %
Yahoo Mail
  18328
  18305
  13761
  13281
  4143
  4531
  424
  493
  75.08 %
  72.55 %
  22.60 %
  24.75 %
  2.31 %
  2.69 %
AOL Mail
  18261
  18094
  13757
  13199
  4086
  4461
  418
  434
  75.34 %
  72.95 %
  22.38 %
  24.65 %
  2.29 %
  2.40 %
Mail.com
  17980
  18195
  13735
  13465
  3838
  4302
  407
  428
  76.39 %
  74.00 %
  21.35 %
  23.64 %
  2.26 %
  2.35 %
Yandex Mail
  18247
  18459
  13396
  13097
  4407
  4877
  444
  485
  73.41 %
  70.95 %
  24.15 %
  26.42 %
  2.43 %
  2.63 %
GMX Mail
  17900
  18489
  13288
  13211
  4218
  4836
  394
  442
  74.23 %
  71.45 %
  23.56 %
  26.16 %
  2.20 %
  2.39 %
Zoho Mail
  18531
  17985
  14185
  13378
  3960
  4163
  386
  444
  76.55 %
  74.38 %
  21.37 %
  23.15 %
  2.08 %
  2.47 %
ProtonMail
  18598
  17947
  14051
  13241
  4151
  4292
  396
  414
  75.55 %
  73.78 %
  22.32 %
  23.91 %
  2.13 %
  2.31 %
Custom Mail
  17698
  17972
  13857
  13661
  3484
  3880
  357
  431
  78.30 %
  76.01 %
  19.69 %
  21.59 %
  2.02 %
  2.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.