CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.101 182.726	135.989 131.966	42.048 46.214	4.064 4.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.68 % 72.22 %	23.09 % 25.29 %	2.23 % 2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13763 14065	10819 10728	2668 3017	276 320	78.61 % 76.27 %	19.39 % 21.45 %	2.01 % 2.28 %
Elektronics	14092 14212	10544 10296	3237 3586	311 330	74.82 % 72.45 %	22.97 % 25.23 %	2.21 % 2.32 %
Entertainment	14050 13941	10477 10000	3280 3557	293 384	74.57 % 71.73 %	23.35 % 25.51 %	2.09 % 2.75 %
Cosmetics & Beauty	14243 14120	10547 10165	3369 3607	327 348	74.05 % 71.99 %	23.65 % 25.55 %	2.30 % 2.46 %
Food & Drink	14421 13870	11294 10535	2831 2991	296 344	78.32 % 75.96 %	19.63 % 21.56 %	2.05 % 2.48 %
Home & Garden	13927 14117	10966 10766	2691 3026	270 325	78.74 % 76.26 %	19.32 % 21.44 %	1.94 % 2.30 %
Finance	13845 14134	9753 9616	3754 4155	338 363	70.44 % 68.03 %	27.11 % 29.40 %	2.44 % 2.57 %
Health	14042 13694	9922 9372	3775 3983	345 339	70.66 % 68.44 %	26.88 % 29.09 %	2.46 % 2.48 %
Pets	13993 14350	10884 10827	2797 3201	312 322	77.78 % 75.45 %	19.99 % 22.31 %	2.23 % 2.24 %
Sport & Fitness	13917 14016	10290 9979	3286 3658	341 379	73.94 % 71.20 %	23.61 % 26.10 %	2.45 % 2.70 %
Job & Career	13792 13846	10128 9854	3328 3597	336 395	73.43 % 71.17 %	24.13 % 25.98 %	2.44 % 2.85 %
Dating	14031 14292	9436 9175	4273 4743	322 374	67.25 % 64.20 %	30.45 % 33.19 %	2.29 % 2.62 %
Other	13985 14069	10929 10653	2759 3093	297 323	78.15 % 75.72 %	19.73 % 21.98 %	2.12 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18601	13032 12569	5133 5552	436 480	70.06 % 67.57 %	27.60 % 29.85 %	2.34 % 2.58 %
Outlook Mail	17957 18679	12927 12864	4628 5320	402 495	71.99 % 68.87 %	25.77 % 28.48 %	2.24 % 2.65 %
Yahoo Mail	18328 18305	13761 13281	4143 4531	424 493	75.08 % 72.55 %	22.60 % 24.75 %	2.31 % 2.69 %
AOL Mail	18261 18094	13757 13199	4086 4461	418 434	75.34 % 72.95 %	22.38 % 24.65 %	2.29 % 2.40 %
Mail.com	17980 18195	13735 13465	3838 4302	407 428	76.39 % 74.00 %	21.35 % 23.64 %	2.26 % 2.35 %
Yandex Mail	18247 18459	13396 13097	4407 4877	444 485	73.41 % 70.95 %	24.15 % 26.42 %	2.43 % 2.63 %
GMX Mail	17900 18489	13288 13211	4218 4836	394 442	74.23 % 71.45 %	23.56 % 26.16 %	2.20 % 2.39 %
Zoho Mail	18531 17985	14185 13378	3960 4163	386 444	76.55 % 74.38 %	21.37 % 23.15 %	2.08 % 2.47 %
ProtonMail	18598 17947	14051 13241	4151 4292	396 414	75.55 % 73.78 %	22.32 % 23.91 %	2.13 % 2.31 %
Custom Mail	17698 17972	13857 13661	3484 3880	357 431	78.30 % 76.01 %	19.69 % 21.59 %	2.02 % 2.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.