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CampaignMonitor and HubSpot Email Deliverability Comparison

  CampaignMonitor
  HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  257.261
  258.207
  199.548
  194.963
  51.093
  56.036
  6.620
  7.208

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.57 %
  75.51 %
  19.86 %
  21.70 %
  2.57 %
  2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19520
  19883
  15851
  15726
  3240
  3660
  429
  497
  81.20 %
  79.09 %
  16.60 %
  18.41 %
  2.20 %
  2.50 %
Elektronics
  19995
  20042
  15595
  15243
  3896
  4293
  504
  506
  77.99 %
  76.06 %
  19.48 %
  21.42 %
  2.52 %
  2.52 %
Entertainment
  19815
  19831
  15345
  14903
  3983
  4323
  487
  605
  77.44 %
  75.15 %
  20.10 %
  21.80 %
  2.46 %
  3.05 %
Cosmetics & Beauty
  20029
  20030
  15439
  15092
  4069
  4387
  521
  551
  77.08 %
  75.35 %
  20.32 %
  21.90 %
  2.60 %
  2.75 %
Food & Drink
  20251
  19724
  16352
  15572
  3421
  3634
  478
  518
  80.75 %
  78.95 %
  16.89 %
  18.42 %
  2.36 %
  2.63 %
Home & Garden
  19649
  19994
  15936
  15791
  3276
  3674
  437
  529
  81.10 %
  78.98 %
  16.67 %
  18.38 %
  2.22 %
  2.65 %
Finance
  19578
  19812
  14438
  14214
  4563
  5024
  577
  574
  73.75 %
  71.74 %
  23.31 %
  25.36 %
  2.95 %
  2.90 %
Health
  19829
  19434
  14743
  14084
  4529
  4787
  557
  563
  74.35 %
  72.47 %
  22.84 %
  24.63 %
  2.81 %
  2.90 %
Pets
  19731
  20012
  15797
  15627
  3437
  3883
  497
  502
  80.06 %
  78.09 %
  17.42 %
  19.40 %
  2.52 %
  2.51 %
Sport & Fitness
  19783
  19952
  15175
  14842
  4062
  4502
  546
  608
  76.71 %
  74.39 %
  20.53 %
  22.56 %
  2.76 %
  3.05 %
Job & Career
  19529
  19604
  14832
  14521
  4136
  4460
  561
  623
  75.95 %
  74.07 %
  21.18 %
  22.75 %
  2.87 %
  3.18 %
Dating
  19790
  20067
  14195
  13834
  5072
  5616
  523
  617
  71.73 %
  68.94 %
  25.63 %
  27.99 %
  2.64 %
  3.07 %
Other
  19762
  19822
  15850
  15514
  3409
  3793
  503
  515
  80.20 %
  78.27 %
  17.25 %
  19.14 %
  2.55 %
  2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  26089
  26224
  19180
  18761
  6164
  6680
  745
  783
  73.52 %
  71.54 %
  23.63 %
  25.47 %
  2.86 %
  2.99 %
Outlook Mail
  25567
  26344
  19175
  19070
  5684
  6452
  708
  822
  75.00 %
  72.39 %
  22.23 %
  24.49 %
  2.77 %
  3.12 %
Yahoo Mail
  25811
  25836
  20064
  19522
  5093
  5566
  654
  748
  77.73 %
  75.56 %
  19.73 %
  21.54 %
  2.53 %
  2.90 %
AOL Mail
  25704
  25582
  19996
  19397
  5037
  5487
  671
  698
  77.79 %
  75.82 %
  19.60 %
  21.45 %
  2.61 %
  2.73 %
Mail.com
  25512
  25599
  20130
  19669
  4730
  5243
  652
  687
  78.90 %
  76.84 %
  18.54 %
  20.48 %
  2.56 %
  2.68 %
Yandex Mail
  25832
  26093
  19643
  19303
  5445
  5999
  744
  791
  76.04 %
  73.98 %
  21.08 %
  22.99 %
  2.88 %
  3.03 %
GMX Mail
  25403
  25997
  19749
  19587
  5016
  5720
  638
  690
  77.74 %
  75.34 %
  19.75 %
  22.00 %
  2.51 %
  2.65 %
Zoho Mail
  25993
  25556
  20616
  19832
  4765
  5047
  612
  677
  79.31 %
  77.60 %
  18.33 %
  19.75 %
  2.35 %
  2.65 %
ProtonMail
  26037
  25482
  20510
  19709
  4909
  5123
  618
  650
  78.77 %
  77.34 %
  18.85 %
  20.10 %
  2.37 %
  2.55 %
Custom Mail
  25313
  25494
  20485
  20113
  4250
  4719
  578
  662
  80.93 %
  78.89 %
  16.79 %
  18.51 %
  2.28 %
  2.60 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.