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CampaignMonitor and HubSpot Email Deliverability Comparison

  CampaignMonitor
  HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  224.044
  170.448
  166.444
  46.967
  51.594
  5.499
  6.006

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  74.29 %
  21.07 %
  23.03 %
  2.47 %
  2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  17239
  13525
  13462
  2977
  3364
  359
  413
  80.21 %
  78.09 %
  17.66 %
  19.51 %
  2.13 %
  2.40 %
Elektronics
  17340
  17419
  13309
  13017
  3600
  3974
  431
  428
  76.75 %
  74.73 %
  20.76 %
  22.81 %
  2.49 %
  2.46 %
Entertainment
  17152
  17188
  13093
  12691
  3656
  3981
  403
  516
  76.34 %
  73.84 %
  21.32 %
  23.16 %
  2.35 %
  3.00 %
Cosmetics & Beauty
  17403
  17404
  13217
  12903
  3753
  4042
  433
  459
  75.95 %
  74.14 %
  21.57 %
  23.22 %
  2.49 %
  2.64 %
Food & Drink
  17588
  17063
  14042
  13279
  3151
  3344
  395
  440
  79.84 %
  77.82 %
  17.92 %
  19.60 %
  2.25 %
  2.58 %
Home & Garden
  17033
  17332
  13662
  13527
  3004
  3380
  367
  425
  80.21 %
  78.05 %
  17.64 %
  19.50 %
  2.15 %
  2.45 %
Finance
  16977
  17226
  12299
  12116
  4197
  4630
  481
  480
  72.45 %
  70.34 %
  24.72 %
  26.88 %
  2.83 %
  2.79 %
Health
  17169
  16801
  12528
  11935
  4185
  4415
  456
  451
  72.97 %
  71.04 %
  24.38 %
  26.28 %
  2.66 %
  2.68 %
Pets
  17110
  17434
  13535
  13439
  3150
  3574
  425
  421
  79.11 %
  77.09 %
  18.41 %
  20.50 %
  2.48 %
  2.41 %
Sport & Fitness
  17069
  17270
  12911
  12646
  3709
  4118
  449
  506
  75.64 %
  73.23 %
  21.73 %
  23.84 %
  2.63 %
  2.93 %
Job & Career
  16912
  17051
  12685
  12456
  3763
  4076
  464
  519
  75.01 %
  73.05 %
  22.25 %
  23.90 %
  2.74 %
  3.04 %
Dating
  17204
  17402
  12053
  11670
  4717
  5218
  434
  514
  70.06 %
  67.06 %
  27.42 %
  29.99 %
  2.52 %
  2.95 %
Other
  17096
  17215
  13589
  13303
  3105
  3478
  402
  434
  79.49 %
  77.28 %
  18.16 %
  20.20 %
  2.35 %
  2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  22738
  16388
  15921
  5695
  6167
  621
  650
  72.18 %
  70.02 %
  25.08 %
  27.12 %
  2.74 %
  2.86 %
Outlook Mail
  22192
  22940
  16389
  16308
  5217
  5952
  586
  680
  73.85 %
  71.09 %
  23.51 %
  25.95 %
  2.64 %
  2.96 %
Yahoo Mail
  22315
  22473
  17120
  16731
  4649
  5104
  546
  638
  76.72 %
  74.45 %
  20.83 %
  22.71 %
  2.45 %
  2.84 %
AOL Mail
  22248
  22249
  17095
  16656
  4599
  5025
  554
  568
  76.84 %
  74.86 %
  20.67 %
  22.59 %
  2.49 %
  2.55 %
Mail.com
  22045
  22198
  17180
  16824
  4322
  4811
  543
  563
  77.93 %
  75.79 %
  19.61 %
  21.67 %
  2.46 %
  2.54 %
Yandex Mail
  22301
  22666
  16731
  16519
  4961
  5495
  609
  652
  75.02 %
  72.88 %
  22.25 %
  24.24 %
  2.73 %
  2.88 %
GMX Mail
  22014
  22624
  16836
  16720
  4660
  5323
  518
  581
  76.48 %
  73.90 %
  21.17 %
  23.53 %
  2.35 %
  2.57 %
Zoho Mail
  22627
  22104
  17709
  16877
  4402
  4648
  516
  579
  78.26 %
  76.35 %
  19.45 %
  21.03 %
  2.28 %
  2.62 %
ProtonMail
  22625
  21972
  17537
  16700
  4562
  4733
  526
  539
  77.51 %
  76.01 %
  20.16 %
  21.54 %
  2.32 %
  2.45 %
Custom Mail
  21843
  22080
  17463
  17188
  3900
  4336
  480
  556
  79.95 %
  77.84 %
  17.85 %
  19.64 %
  2.20 %
  2.52 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.