CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 381.157	303.096 297.472	66.035 72.168	10.791 11.517

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 78.04 %	17.38 % 18.93 %	2.84 % 3.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 29389	24154 23890	4226 4726	720 773	83.00 % 81.29 %	14.52 % 16.08 %	2.47 % 2.63 %
Elektronics	29435 29524	23690 23234	4960 5463	785 827	80.48 % 78.70 %	16.85 % 18.50 %	2.67 % 2.80 %
Entertainment	29495 29312	23538 22776	5165 5579	792 957	79.80 % 77.70 %	17.51 % 19.03 %	2.69 % 3.26 %
Cosmetics & Beauty	29337 29601	23274 23047	5214 5649	849 905	79.33 % 77.86 %	17.77 % 19.08 %	2.89 % 3.06 %
Food & Drink	29645 29154	24514 23632	4380 4700	751 822	82.69 % 81.06 %	14.77 % 16.12 %	2.53 % 2.82 %
Home & Garden	28973 29446	24021 23925	4227 4723	725 798	82.91 % 81.25 %	14.59 % 16.04 %	2.50 % 2.71 %
Finance	28900 29357	22056 21922	5904 6474	940 961	76.32 % 74.67 %	20.43 % 22.05 %	3.25 % 3.27 %
Health	29361 28983	22682 21927	5777 6136	902 920	77.25 % 75.65 %	19.68 % 21.17 %	3.07 % 3.17 %
Pets	29276 29437	23933 23569	4514 5028	829 840	81.75 % 80.07 %	15.42 % 17.08 %	2.83 % 2.85 %
Sport & Fitness	29214 29360	23005 22602	5313 5830	896 928	78.75 % 76.98 %	18.19 % 19.86 %	3.07 % 3.16 %
Job & Career	28943 28973	22528 22089	5489 5878	926 1006	77.84 % 76.24 %	18.96 % 20.29 %	3.20 % 3.47 %
Dating	29197 29420	21910 21408	6412 7044	875 968	75.04 % 72.77 %	21.96 % 23.94 %	3.00 % 3.29 %
Other	29046 29201	23791 23451	4454 4938	801 812	81.91 % 80.31 %	15.33 % 16.91 %	2.76 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 38475	29190 28660	7863 8518	1230 1297	76.25 % 74.49 %	20.54 % 22.14 %	3.21 % 3.37 %
Outlook Mail	37891 38467	29311 28892	7393 8249	1187 1326	77.36 % 75.11 %	19.51 % 21.44 %	3.13 % 3.45 %
Yahoo Mail	38099 38151	30329 29715	6678 7255	1092 1181	79.61 % 77.89 %	17.53 % 19.02 %	2.87 % 3.10 %
AOL Mail	37627 37821	29941 29494	6585 7186	1101 1141	79.57 % 77.98 %	17.50 % 19.00 %	2.93 % 3.02 %
Mail.com	37917 38149	30705 30163	6209 6864	1003 1122	80.98 % 79.07 %	16.38 % 17.99 %	2.65 % 2.94 %
Yandex Mail	38074 38429	29691 29317	7161 7849	1222 1263	77.98 % 76.29 %	18.81 % 20.42 %	3.21 % 3.29 %
GMX Mail	37600 38345	30211 30090	6360 7172	1029 1083	80.35 % 78.47 %	16.91 % 18.70 %	2.74 % 2.82 %
Zoho Mail	38272 37714	31145 30159	6106 6482	1021 1073	81.38 % 79.97 %	15.95 % 17.19 %	2.67 % 2.85 %
ProtonMail	38583 37883	31438 30388	6177 6503	968 992	81.48 % 80.22 %	16.01 % 17.17 %	2.51 % 2.62 %
Custom Mail	37576 37723	31135 30594	5503 6090	938 1039	82.86 % 81.10 %	14.64 % 16.14 %	2.50 % 2.75 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.