HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.557 188.526	137.747 133.710	47.071 48.915	4.739 5.901

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.67 % 70.92 %	24.83 % 25.95 %	2.50 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14595 14767	11188 10986	3070 3333	337 448	76.66 % 74.40 %	21.03 % 22.57 %	2.31 % 3.03 %
Elektronics	14754 14320	10765 10209	3648 3679	341 432	72.96 % 71.29 %	24.73 % 25.69 %	2.31 % 3.02 %
Entertainment	14463 14389	10438 10159	3625 3764	400 466	72.17 % 70.60 %	25.06 % 26.16 %	2.77 % 3.24 %
Cosmetics & Beauty	14674 14572	10628 10287	3680 3805	366 480	72.43 % 70.59 %	25.08 % 26.11 %	2.49 % 3.29 %
Food & Drink	14408 14513	11001 10807	3047 3274	360 432	76.35 % 74.46 %	21.15 % 22.56 %	2.50 % 2.98 %
Home & Garden	14626 14768	11204 11005	3080 3366	342 397	76.60 % 74.52 %	21.06 % 22.79 %	2.34 % 2.69 %
Finance	14618 14391	10014 9600	4227 4287	377 504	68.50 % 66.71 %	28.92 % 29.79 %	2.58 % 3.50 %
Health	14188 14685	9787 9895	4049 4349	352 441	68.98 % 67.38 %	28.54 % 29.62 %	2.48 % 3.00 %
Pets	14869 13910	11270 10367	3260 3119	339 424	75.80 % 74.53 %	21.92 % 22.42 %	2.28 % 3.05 %
Sport & Fitness	14583 14110	10457 9940	3736 3697	390 473	71.71 % 70.45 %	25.62 % 26.20 %	2.67 % 3.35 %
Job & Career	14382 14187	10295 9934	3677 3789	410 464	71.58 % 70.02 %	25.57 % 26.71 %	2.85 % 3.27 %
Dating	14773 15361	9569 9745	4814 5126	390 490	64.77 % 63.44 %	32.59 % 33.37 %	2.64 % 3.19 %
Other	14624 14553	11131 10776	3158 3327	335 450	76.11 % 74.05 %	21.59 % 22.86 %	2.29 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19273 18851	13117 12530	5651 5676	505 645	68.06 % 66.47 %	29.32 % 30.11 %	2.62 % 3.42 %
Outlook Mail	19408 18409	13466 12555	5424 5256	518 598	69.38 % 68.20 %	27.95 % 28.55 %	2.67 % 3.25 %
Yahoo Mail	18999 18998	13856 13535	4624 4856	519 607	72.93 % 71.24 %	24.34 % 25.56 %	2.73 % 3.20 %
AOL Mail	18810 19210	13804 13696	4555 4913	451 601	73.39 % 71.30 %	24.22 % 25.58 %	2.40 % 3.13 %
Mail.com	18893 19176	14061 13816	4386 4754	446 606	74.42 % 72.05 %	23.21 % 24.79 %	2.36 % 3.16 %
Yandex Mail	19169 18946	13688 13194	4977 5111	504 641	71.41 % 69.64 %	25.96 % 26.98 %	2.63 % 3.38 %
GMX Mail	19111 18812	13749 13317	4906 4930	456 565	71.94 % 70.79 %	25.67 % 26.21 %	2.39 % 3.00 %
Zoho Mail	18646 19318	13947 13992	4236 4760	463 566	74.80 % 72.43 %	22.72 % 24.64 %	2.48 % 2.93 %
ProtonMail	18610 18371	13820 13268	4361 4557	429 546	74.26 % 72.22 %	23.43 % 24.81 %	2.31 % 2.97 %
Custom Mail	18638 18435	14239 13807	3951 4102	448 526	76.40 % 74.90 %	21.20 % 22.25 %	2.40 % 2.85 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.