HubSpot and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
347.339
345.160
|
269.241
260.138
|
67.784
72.646
|
10.314
12.376
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.52 %
75.37 %
|
19.52 %
21.05 %
|
2.97 %
3.59 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26728
26747
|
21600
20971
|
4428
4913
|
700
863
|
80.81 %
78.41 %
|
16.57 %
18.37 %
|
2.62 %
3.23 %
|
Elektronics |
26882
26670
|
20997
20325
|
5145
5447
|
740
898
|
78.11 %
76.21 %
|
19.14 %
20.42 %
|
2.75 %
3.37 %
|
Entertainment |
26649
26272
|
20555
19695
|
5230
5575
|
864
1002
|
77.13 %
74.97 %
|
19.63 %
21.22 %
|
3.24 %
3.81 %
|
Cosmetics & Beauty |
27009
26582
|
20880
19983
|
5311
5638
|
818
961
|
77.31 %
75.17 %
|
19.66 %
21.21 %
|
3.03 %
3.62 %
|
Food & Drink |
26574
26581
|
21434
20888
|
4413
4860
|
727
833
|
80.66 %
78.58 %
|
16.61 %
18.28 %
|
2.74 %
3.13 %
|
Home & Garden |
26845
26911
|
21688
21095
|
4438
4967
|
719
849
|
80.79 %
78.39 %
|
16.53 %
18.46 %
|
2.68 %
3.15 %
|
Finance |
26741
26422
|
19795
19034
|
6085
6356
|
861
1032
|
74.02 %
72.04 %
|
22.76 %
24.06 %
|
3.22 %
3.91 %
|
Health |
26315
26711
|
19733
19432
|
5764
6298
|
818
981
|
74.99 %
72.75 %
|
21.90 %
23.58 %
|
3.11 %
3.67 %
|
Pets |
26905
25811
|
21428
20105
|
4727
4809
|
750
897
|
79.64 %
77.89 %
|
17.57 %
18.63 %
|
2.79 %
3.48 %
|
Sport & Fitness |
26789
26091
|
20482
19464
|
5469
5644
|
838
983
|
76.46 %
74.60 %
|
20.42 %
21.63 %
|
3.13 %
3.77 %
|
Job & Career |
26454
26390
|
20071
19431
|
5500
5891
|
883
1068
|
75.87 %
73.63 %
|
20.79 %
22.32 %
|
3.34 %
4.05 %
|
Dating |
26814
27482
|
19290
19169
|
6650
7222
|
874
1091
|
71.94 %
69.75 %
|
24.80 %
26.28 %
|
3.26 %
3.97 %
|
Other |
26634
26490
|
21288
20546
|
4624
5026
|
722
918
|
79.93 %
77.56 %
|
17.36 %
18.97 %
|
2.71 %
3.47 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35037
34606
|
25875
24867
|
8004
8348
|
1158
1391
|
73.85 %
71.86 %
|
22.84 %
24.12 %
|
3.31 %
4.02 %
|
Outlook Mail |
35163
34174
|
26211
24933
|
7770
7924
|
1182
1317
|
74.54 %
72.96 %
|
22.10 %
23.19 %
|
3.36 %
3.85 %
|
Yahoo Mail |
34752
34584
|
26905
26006
|
6795
7319
|
1052
1259
|
77.42 %
75.20 %
|
19.55 %
21.16 %
|
3.03 %
3.64 %
|
AOL Mail |
34522
34803
|
26770
26122
|
6737
7404
|
1015
1277
|
77.54 %
75.06 %
|
19.52 %
21.27 %
|
2.94 %
3.67 %
|
Mail.com |
34693
34713
|
27256
26400
|
6423
7063
|
1014
1250
|
78.56 %
76.05 %
|
18.51 %
20.35 %
|
2.92 %
3.60 %
|
Yandex Mail |
34958
34533
|
26483
25463
|
7331
7750
|
1144
1320
|
75.76 %
73.74 %
|
20.97 %
22.44 %
|
3.27 %
3.82 %
|
GMX Mail |
34950
34554
|
27211
26279
|
6775
7116
|
964
1159
|
77.86 %
76.05 %
|
19.38 %
20.59 %
|
2.76 %
3.35 %
|
Zoho Mail |
34298
34864
|
27255
26804
|
6084
6918
|
959
1142
|
79.47 %
76.88 %
|
17.74 %
19.84 %
|
2.80 %
3.28 %
|
ProtonMail |
34544
34061
|
27509
26308
|
6135
6610
|
900
1143
|
79.63 %
77.24 %
|
17.76 %
19.41 %
|
2.61 %
3.36 %
|
Custom Mail |
34422
34268
|
27766
26956
|
5730
6194
|
926
1118
|
80.66 %
78.66 %
|
16.65 %
18.08 %
|
2.69 %
3.26 %
|
Compare HubSpot with other providers
Compare the email deliverability of HubSpot with other providers.
- HubSpot and ActiveCampaign comparison
- HubSpot and AWeber comparison
- HubSpot and Benchmark Email comparison
- HubSpot and CampaignMonitor comparison
- HubSpot and Clever Elements comparison
- HubSpot and CleverReach comparison
- HubSpot and Constant Contact comparison
- HubSpot and ConvertKit comparison
- HubSpot and GetResponse comparison
- HubSpot and Klick-Tipp comparison
- HubSpot and MailChimp comparison
- HubSpot and MailerLite comparison
- HubSpot and Mailify comparison
- HubSpot and Mailjet comparison
- HubSpot and Moosend comparison
- HubSpot and Newsletter2Go comparison
- HubSpot and Rapidmail comparison
- HubSpot and SendInBlue comparison
- HubSpot and SendPulse comparison