HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
224.044 222.274	166.444 160.986	51.594 54.001	6.006 7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.29 % 72.43 %	23.03 % 24.29 %	2.68 % 3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17239 17232	13462 13048	3364 3654	413 530	78.09 % 75.72 %	19.51 % 21.20 %	2.40 % 3.08 %
Elektronics	17419 17040	13017 12434	3974 4075	428 531	74.73 % 72.97 %	22.81 % 23.91 %	2.46 % 3.12 %
Entertainment	17188 16947	12691 12215	3981 4150	516 582	73.84 % 72.08 %	23.16 % 24.49 %	3.00 % 3.43 %
Cosmetics & Beauty	17404 17168	12903 12390	4042 4193	459 585	74.14 % 72.17 %	23.22 % 24.42 %	2.64 % 3.41 %
Food & Drink	17063 17117	13279 12975	3344 3613	440 529	77.82 % 75.80 %	19.60 % 21.11 %	2.58 % 3.09 %
Home & Garden	17332 17348	13527 13146	3380 3704	425 498	78.05 % 75.78 %	19.50 % 21.35 %	2.45 % 2.87 %
Finance	17226 16952	12116 11603	4630 4729	480 620	70.34 % 68.45 %	26.88 % 27.90 %	2.79 % 3.66 %
Health	16801 17305	11935 11979	4415 4771	451 555	71.04 % 69.22 %	26.28 % 27.57 %	2.68 % 3.21 %
Pets	17434 16534	13439 12527	3574 3492	421 515	77.09 % 75.77 %	20.50 % 21.12 %	2.41 % 3.11 %
Sport & Fitness	17270 16762	12646 12063	4118 4127	506 572	73.23 % 71.97 %	23.84 % 24.62 %	2.93 % 3.41 %
Job & Career	17051 16864	12456 12026	4076 4240	519 598	73.05 % 71.31 %	23.90 % 25.14 %	3.04 % 3.55 %
Dating	17402 17953	11670 11757	5218 5573	514 623	67.06 % 65.49 %	29.99 % 31.04 %	2.95 % 3.47 %
Other	17215 17052	13303 12823	3478 3680	434 549	77.28 % 75.20 %	20.20 % 21.58 %	2.52 % 3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22738 22358	15921 15300	6167 6263	650 795	70.02 % 68.43 %	27.12 % 28.01 %	2.86 % 3.56 %
Outlook Mail	22940 21719	16308 15169	5952 5807	680 743	71.09 % 69.84 %	25.95 % 26.74 %	2.96 % 3.42 %
Yahoo Mail	22473 22409	16731 16243	5104 5399	638 767	74.45 % 72.48 %	22.71 % 24.09 %	2.84 % 3.42 %
AOL Mail	22249 22519	16656 16341	5025 5445	568 733	74.86 % 72.57 %	22.59 % 24.18 %	2.55 % 3.26 %
Mail.com	22198 22538	16824 16535	4811 5253	563 750	75.79 % 73.36 %	21.67 % 23.31 %	2.54 % 3.33 %
Yandex Mail	22666 22281	16519 15830	5495 5672	652 779	72.88 % 71.05 %	24.24 % 25.46 %	2.88 % 3.50 %
GMX Mail	22624 22227	16720 16126	5323 5395	581 706	73.90 % 72.55 %	23.53 % 24.27 %	2.57 % 3.18 %
Zoho Mail	22104 22604	16877 16702	4648 5218	579 684	76.35 % 73.89 %	21.03 % 23.08 %	2.62 % 3.03 %
ProtonMail	21972 21776	16700 16101	4733 5001	539 674	76.01 % 73.94 %	21.54 % 22.97 %	2.45 % 3.10 %
Custom Mail	22080 21843	17188 16639	4336 4548	556 656	77.84 % 76.18 %	19.64 % 20.82 %	2.52 % 3.00 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.