HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
313.101 310.917	240.751 232.462	63.256 67.468	9.094 10.987

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.89 % 74.77 %	20.20 % 21.70 %	2.90 % 3.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	24022 24076	19290 18742	4119 4563	613 771	80.30 % 77.85 %	17.15 % 18.95 %	2.55 % 3.20 %
Elektronics	24266 24049	18795 18177	4819 5077	652 795	77.45 % 75.58 %	19.86 % 21.11 %	2.69 % 3.31 %
Entertainment	24109 23612	18466 17548	4891 5172	752 892	76.59 % 74.32 %	20.29 % 21.90 %	3.12 % 3.78 %
Cosmetics & Beauty	24369 23964	18711 17873	4958 5238	700 853	76.78 % 74.58 %	20.35 % 21.86 %	2.87 % 3.56 %
Food & Drink	23954 23857	19192 18603	4111 4496	651 758	80.12 % 77.98 %	17.16 % 18.85 %	2.72 % 3.18 %
Home & Garden	24134 24249	19360 18881	4134 4617	640 751	80.22 % 77.86 %	17.13 % 19.04 %	2.65 % 3.10 %
Finance	24121 23861	17689 17007	5681 5921	751 933	73.33 % 71.28 %	23.55 % 24.81 %	3.11 % 3.91 %
Health	23737 24048	17619 17311	5401 5868	717 869	74.23 % 71.99 %	22.75 % 24.40 %	3.02 % 3.61 %
Pets	24324 23284	19249 18039	4410 4447	665 798	79.14 % 77.47 %	18.13 % 19.10 %	2.73 % 3.43 %
Sport & Fitness	24081 23482	18255 17401	5087 5223	739 858	75.81 % 74.10 %	21.12 % 22.24 %	3.07 % 3.65 %
Job & Career	23812 23761	17938 17393	5100 5437	774 931	75.33 % 73.20 %	21.42 % 22.88 %	3.25 % 3.92 %
Dating	24170 24794	17138 17073	6245 6757	787 964	70.91 % 68.86 %	25.84 % 27.25 %	3.26 % 3.89 %
Other	24002 23880	19049 18414	4300 4652	653 814	79.36 % 77.11 %	17.92 % 19.48 %	2.72 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31608 31149	23112 22144	7482 7769	1014 1236	73.12 % 71.09 %	23.67 % 24.94 %	3.21 % 3.97 %
Outlook Mail	31764 30651	23462 22159	7257 7320	1045 1172	73.86 % 72.29 %	22.85 % 23.88 %	3.29 % 3.82 %
Yahoo Mail	31322 31168	24070 23262	6319 6782	933 1124	76.85 % 74.63 %	20.17 % 21.76 %	2.98 % 3.61 %
AOL Mail	31125 31408	23986 23408	6261 6864	878 1136	77.06 % 74.53 %	20.12 % 21.85 %	2.82 % 3.62 %
Mail.com	31119 31264	24286 23609	5955 6548	878 1107	78.04 % 75.51 %	19.14 % 20.94 %	2.82 % 3.54 %
Yandex Mail	31600 31175	23756 22801	6830 7186	1014 1188	75.18 % 73.14 %	21.61 % 23.05 %	3.21 % 3.81 %
GMX Mail	31556 31158	24327 23485	6376 6639	853 1034	77.09 % 75.37 %	20.21 % 21.31 %	2.70 % 3.32 %
Zoho Mail	30884 31501	24363 24033	5676 6454	845 1014	78.89 % 76.29 %	18.38 % 20.49 %	2.74 % 3.22 %
ProtonMail	31110 30651	24546 23495	5754 6165	810 991	78.90 % 76.65 %	18.50 % 20.11 %	2.60 % 3.23 %
Custom Mail	31013 30792	24843 24066	5346 5741	824 985	80.11 % 78.16 %	17.24 % 18.64 %	2.66 % 3.20 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.