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HubSpot and MailChimp Email Deliverability Comparison

  HubSpot
  MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  224.044
  222.274
  166.444
  160.986
  51.594
  54.001
  6.006
  7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.29 %
  72.43 %
  23.03 %
  24.29 %
  2.68 %
  3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17239
  17232
  13462
  13048
  3364
  3654
  413
  530
  78.09 %
  75.72 %
  19.51 %
  21.20 %
  2.40 %
  3.08 %
Elektronics
  17419
  17040
  13017
  12434
  3974
  4075
  428
  531
  74.73 %
  72.97 %
  22.81 %
  23.91 %
  2.46 %
  3.12 %
Entertainment
  17188
  16947
  12691
  12215
  3981
  4150
  516
  582
  73.84 %
  72.08 %
  23.16 %
  24.49 %
  3.00 %
  3.43 %
Cosmetics & Beauty
  17404
  17168
  12903
  12390
  4042
  4193
  459
  585
  74.14 %
  72.17 %
  23.22 %
  24.42 %
  2.64 %
  3.41 %
Food & Drink
  17063
  17117
  13279
  12975
  3344
  3613
  440
  529
  77.82 %
  75.80 %
  19.60 %
  21.11 %
  2.58 %
  3.09 %
Home & Garden
  17332
  17348
  13527
  13146
  3380
  3704
  425
  498
  78.05 %
  75.78 %
  19.50 %
  21.35 %
  2.45 %
  2.87 %
Finance
  17226
  16952
  12116
  11603
  4630
  4729
  480
  620
  70.34 %
  68.45 %
  26.88 %
  27.90 %
  2.79 %
  3.66 %
Health
  16801
  17305
  11935
  11979
  4415
  4771
  451
  555
  71.04 %
  69.22 %
  26.28 %
  27.57 %
  2.68 %
  3.21 %
Pets
  17434
  16534
  13439
  12527
  3574
  3492
  421
  515
  77.09 %
  75.77 %
  20.50 %
  21.12 %
  2.41 %
  3.11 %
Sport & Fitness
  17270
  16762
  12646
  12063
  4118
  4127
  506
  572
  73.23 %
  71.97 %
  23.84 %
  24.62 %
  2.93 %
  3.41 %
Job & Career
  17051
  16864
  12456
  12026
  4076
  4240
  519
  598
  73.05 %
  71.31 %
  23.90 %
  25.14 %
  3.04 %
  3.55 %
Dating
  17402
  17953
  11670
  11757
  5218
  5573
  514
  623
  67.06 %
  65.49 %
  29.99 %
  31.04 %
  2.95 %
  3.47 %
Other
  17215
  17052
  13303
  12823
  3478
  3680
  434
  549
  77.28 %
  75.20 %
  20.20 %
  21.58 %
  2.52 %
  3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22738
  22358
  15921
  15300
  6167
  6263
  650
  795
  70.02 %
  68.43 %
  27.12 %
  28.01 %
  2.86 %
  3.56 %
Outlook Mail
  22940
  21719
  16308
  15169
  5952
  5807
  680
  743
  71.09 %
  69.84 %
  25.95 %
  26.74 %
  2.96 %
  3.42 %
Yahoo Mail
  22473
  22409
  16731
  16243
  5104
  5399
  638
  767
  74.45 %
  72.48 %
  22.71 %
  24.09 %
  2.84 %
  3.42 %
AOL Mail
  22249
  22519
  16656
  16341
  5025
  5445
  568
  733
  74.86 %
  72.57 %
  22.59 %
  24.18 %
  2.55 %
  3.26 %
Mail.com
  22198
  22538
  16824
  16535
  4811
  5253
  563
  750
  75.79 %
  73.36 %
  21.67 %
  23.31 %
  2.54 %
  3.33 %
Yandex Mail
  22666
  22281
  16519
  15830
  5495
  5672
  652
  779
  72.88 %
  71.05 %
  24.24 %
  25.46 %
  2.88 %
  3.50 %
GMX Mail
  22624
  22227
  16720
  16126
  5323
  5395
  581
  706
  73.90 %
  72.55 %
  23.53 %
  24.27 %
  2.57 %
  3.18 %
Zoho Mail
  22104
  22604
  16877
  16702
  4648
  5218
  579
  684
  76.35 %
  73.89 %
  21.03 %
  23.08 %
  2.62 %
  3.03 %
ProtonMail
  21972
  21776
  16700
  16101
  4733
  5001
  539
  674
  76.01 %
  73.94 %
  21.54 %
  22.97 %
  2.45 %
  3.10 %
Custom Mail
  22080
  21843
  17188
  16639
  4336
  4548
  556
  656
  77.84 %
  76.18 %
  19.64 %
  20.82 %
  2.52 %
  3.00 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.