HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 463.164	367.201 356.201	83.633 89.847	14.574 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 76.91 %	17.97 % 19.40 %	3.13 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 35770	29467 28540	5498 6055	982 1175	81.97 % 79.79 %	15.29 % 16.93 %	2.73 % 3.28 %
Elektronics	35933 35758	28618 27828	6274 6685	1041 1245	79.64 % 77.82 %	17.46 % 18.70 %	2.90 % 3.48 %
Entertainment	35924 35145	28223 26925	6485 6884	1216 1336	78.56 % 76.61 %	18.05 % 19.59 %	3.38 % 3.80 %
Cosmetics & Beauty	36027 35614	28354 27346	6523 6952	1150 1316	78.70 % 76.78 %	18.11 % 19.52 %	3.19 % 3.70 %
Food & Drink	35591 35826	29102 28614	5459 6027	1030 1185	81.77 % 79.87 %	15.34 % 16.82 %	2.89 % 3.31 %
Home & Garden	35908 36118	29439 28804	5472 6127	997 1187	81.98 % 79.75 %	15.24 % 16.96 %	2.78 % 3.29 %
Finance	35979 35456	27226 26140	7516 7869	1237 1447	75.67 % 73.73 %	20.89 % 22.19 %	3.44 % 4.08 %
Health	35557 35790	27275 26684	7108 7721	1174 1385	76.71 % 74.56 %	19.99 % 21.57 %	3.30 % 3.87 %
Pets	35935 34844	29012 27582	5850 6029	1073 1233	80.73 % 79.16 %	16.28 % 17.30 %	2.99 % 3.54 %
Sport & Fitness	35694 35117	27777 26688	6754 7054	1163 1375	77.82 % 76.00 %	18.92 % 20.09 %	3.26 % 3.92 %
Job & Career	35317 35501	27196 26626	6874 7410	1247 1465	77.01 % 75.00 %	19.46 % 20.87 %	3.53 % 4.13 %
Dating	36035 36543	26715 26278	8088 8743	1232 1522	74.14 % 71.91 %	22.44 % 23.93 %	3.42 % 4.16 %
Other	35561 35682	28797 28146	5732 6291	1032 1245	80.98 % 78.88 %	16.12 % 17.63 %	2.90 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 44791	33939 32733	9717 10182	1636 1876	74.93 % 73.08 %	21.45 % 22.73 %	3.61 % 4.19 %
Outlook Mail	45187 44335	34329 32982	9266 9561	1592 1792	75.97 % 74.39 %	20.51 % 21.57 %	3.52 % 4.04 %
Yahoo Mail	44916 44700	35280 34131	8212 8856	1424 1713	78.55 % 76.36 %	18.28 % 19.81 %	3.17 % 3.83 %
AOL Mail	44547 45061	35030 34401	8124 8962	1393 1698	78.64 % 76.34 %	18.24 % 19.89 %	3.13 % 3.77 %
Mail.com	44953 44765	35824 34632	7766 8495	1363 1638	79.69 % 77.36 %	17.28 % 18.98 %	3.03 % 3.66 %
Yandex Mail	45211 44994	34808 33790	8870 9454	1533 1750	76.99 % 75.10 %	19.62 % 21.01 %	3.39 % 3.89 %
GMX Mail	45129 44717	35820 34679	7989 8463	1320 1575	79.37 % 77.55 %	17.70 % 18.93 %	2.92 % 3.52 %
Zoho Mail	44566 44954	35941 35195	7315 8260	1310 1499	80.65 % 78.29 %	16.41 % 18.37 %	2.94 % 3.33 %
ProtonMail	44601 44201	36128 34824	7265 7883	1208 1494	81.00 % 78.79 %	16.29 % 17.83 %	2.71 % 3.38 %
Custom Mail	44682 44405	36559 35482	6890 7474	1233 1449	81.82 % 79.91 %	15.42 % 16.83 %	2.76 % 3.26 %
iCloud Mail	5314 5451	4178 4230	915 949	221 272	78.62 % 77.60 %	17.22 % 17.41 %	4.16 % 4.99 %
Tuta	5564 5376	4714 4537	677 666	173 173	84.72 % 84.39 %	12.17 % 12.39 %	3.11 % 3.22 %
Juno.com	5446 5414	4651 4585	627 642	168 187	85.40 % 84.69 %	11.51 % 11.86 %	3.08 % 3.45 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.