HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.301 249.617	189.268 183.063	55.071 58.166	6.962 8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 73.34 %	21.91 % 23.30 %	2.77 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19349 19344	15274 14804	3596 3935	479 605	78.94 % 76.53 %	18.58 % 20.34 %	2.48 % 3.13 %
Elektronics	19503 19242	14786 14234	4224 4389	493 619	75.81 % 73.97 %	21.66 % 22.81 %	2.53 % 3.22 %
Entertainment	19311 18999	14472 13867	4252 4466	587 666	74.94 % 72.99 %	22.02 % 23.51 %	3.04 % 3.51 %
Cosmetics & Beauty	19496 19276	14654 14095	4310 4516	532 665	75.16 % 73.12 %	22.11 % 23.43 %	2.73 % 3.45 %
Food & Drink	19224 19191	15146 14722	3575 3879	503 590	78.79 % 76.71 %	18.60 % 20.21 %	2.62 % 3.07 %
Home & Garden	19438 19521	15325 14951	3606 3997	507 573	78.84 % 76.59 %	18.55 % 20.48 %	2.61 % 2.94 %
Finance	19282 19058	13790 13242	4940 5097	552 719	71.52 % 69.48 %	25.62 % 26.74 %	2.86 % 3.77 %
Health	18920 19412	13673 13651	4708 5114	539 647	72.27 % 70.32 %	24.88 % 26.34 %	2.85 % 3.33 %
Pets	19513 18600	15207 14220	3819 3787	487 593	77.93 % 76.45 %	19.57 % 20.36 %	2.50 % 3.19 %
Sport & Fitness	19389 18792	14385 13673	4416 4461	588 658	74.19 % 72.76 %	22.78 % 23.74 %	3.03 % 3.50 %
Job & Career	19070 19010	14097 13695	4374 4616	599 699	73.92 % 72.04 %	22.94 % 24.28 %	3.14 % 3.68 %
Dating	19524 20030	13396 13370	5529 5933	599 727	68.61 % 66.75 %	28.32 % 29.62 %	3.07 % 3.63 %
Other	19282 19142	15063 14539	3722 3976	497 627	78.12 % 75.95 %	19.30 % 20.77 %	2.58 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25502 25050	18180 17390	6566 6729	756 931	71.29 % 69.42 %	25.75 % 26.86 %	2.96 % 3.72 %
Outlook Mail	25710 24353	18566 17242	6354 6251	790 860	72.21 % 70.80 %	24.71 % 25.67 %	3.07 % 3.53 %
Yahoo Mail	25164 25136	18978 18423	5466 5834	720 879	75.42 % 73.29 %	21.72 % 23.21 %	2.86 % 3.50 %
AOL Mail	24907 25225	18842 18499	5386 5877	679 849	75.65 % 73.34 %	21.62 % 23.30 %	2.73 % 3.37 %
Mail.com	24905 25262	19090 18731	5150 5662	665 869	76.65 % 74.15 %	20.68 % 22.41 %	2.67 % 3.44 %
Yandex Mail	25360 25029	18713 17995	5886 6144	761 890	73.79 % 71.90 %	23.21 % 24.55 %	3.00 % 3.56 %
GMX Mail	25311 25000	19014 18408	5631 5784	666 808	75.12 % 73.63 %	22.25 % 23.14 %	2.63 % 3.23 %
Zoho Mail	24851 25374	19239 18985	4958 5601	654 788	77.42 % 74.82 %	19.95 % 22.07 %	2.63 % 3.11 %
ProtonMail	24796 24538	19124 18412	5039 5364	633 762	77.13 % 75.03 %	20.32 % 21.86 %	2.55 % 3.11 %
Custom Mail	24795 24650	19522 18978	4635 4920	638 752	78.73 % 76.99 %	18.69 % 19.96 %	2.57 % 3.05 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.