HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
278.609 277.139	212.000 205.299	58.700 62.304	7.909 9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 74.08 %	21.07 % 22.48 %	2.84 % 3.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21378 21575	17008 16668	3828 4226	542 681	79.56 % 77.26 %	17.91 % 19.59 %	2.54 % 3.16 %
Elektronics	21641 21407	16591 16015	4493 4698	557 694	76.66 % 74.81 %	20.76 % 21.95 %	2.57 % 3.24 %
Entertainment	21505 21092	16304 15536	4541 4783	660 773	75.81 % 73.66 %	21.12 % 22.68 %	3.07 % 3.66 %
Cosmetics & Beauty	21650 21360	16448 15779	4598 4832	604 749	75.97 % 73.87 %	21.24 % 22.62 %	2.79 % 3.51 %
Food & Drink	21270 21278	16903 16462	3807 4150	560 666	79.47 % 77.37 %	17.90 % 19.50 %	2.63 % 3.13 %
Home & Garden	21575 21571	17159 16662	3850 4267	566 642	79.53 % 77.24 %	17.84 % 19.78 %	2.62 % 2.98 %
Finance	21385 21157	15474 14893	5262 5453	649 811	72.36 % 70.39 %	24.61 % 25.77 %	3.03 % 3.83 %
Health	21052 21493	15417 15280	5015 5451	620 762	73.23 % 71.09 %	23.82 % 25.36 %	2.95 % 3.55 %
Pets	21622 20682	16983 15927	4076 4076	563 679	78.55 % 77.01 %	18.85 % 19.71 %	2.60 % 3.28 %
Sport & Fitness	21413 20886	16048 15354	4708 4798	657 734	74.95 % 73.51 %	21.99 % 22.97 %	3.07 % 3.51 %
Job & Career	21167 21164	15781 15371	4699 4984	687 809	74.55 % 72.63 %	22.20 % 23.55 %	3.25 % 3.82 %
Dating	21587 22185	15062 15052	5847 6305	678 828	69.77 % 67.85 %	27.09 % 28.42 %	3.14 % 3.73 %
Other	21364 21289	16822 16300	3976 4281	566 708	78.74 % 76.57 %	18.61 % 20.11 %	2.65 % 3.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28161 27754	20323 19499	6959 7186	879 1069	72.17 % 70.26 %	24.71 % 25.89 %	3.12 % 3.85 %
Outlook Mail	28385 27167	20725 19448	6756 6731	904 988	73.01 % 71.59 %	23.80 % 24.78 %	3.18 % 3.64 %
Yahoo Mail	27837 27862	21174 20614	5838 6257	825 991	76.06 % 73.99 %	20.97 % 22.46 %	2.96 % 3.56 %
AOL Mail	27631 28028	21100 20745	5773 6320	758 963	76.36 % 74.02 %	20.89 % 22.55 %	2.74 % 3.44 %
Mail.com	27686 27985	21419 20948	5514 6061	753 976	77.36 % 74.85 %	19.92 % 21.66 %	2.72 % 3.49 %
Yandex Mail	28148 27773	20969 20140	6307 6607	872 1026	74.50 % 72.52 %	22.41 % 23.79 %	3.10 % 3.69 %
GMX Mail	28159 27692	21437 20643	5972 6149	750 900	76.13 % 74.54 %	21.21 % 22.20 %	2.66 % 3.25 %
Zoho Mail	27481 28148	21470 21272	5274 5984	737 892	78.13 % 75.57 %	19.19 % 21.26 %	2.68 % 3.17 %
ProtonMail	27554 27292	21486 20707	5358 5720	710 865	77.98 % 75.87 %	19.45 % 20.96 %	2.58 % 3.17 %
Custom Mail	27567 27438	21897 21283	4949 5289	721 866	79.43 % 77.57 %	17.95 % 19.28 %	2.62 % 3.16 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.