HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
347.339 345.160	269.241 260.138	67.784 72.646	10.314 12.376

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 75.37 %	19.52 % 21.05 %	2.97 % 3.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26728 26747	21600 20971	4428 4913	700 863	80.81 % 78.41 %	16.57 % 18.37 %	2.62 % 3.23 %
Elektronics	26882 26670	20997 20325	5145 5447	740 898	78.11 % 76.21 %	19.14 % 20.42 %	2.75 % 3.37 %
Entertainment	26649 26272	20555 19695	5230 5575	864 1002	77.13 % 74.97 %	19.63 % 21.22 %	3.24 % 3.81 %
Cosmetics & Beauty	27009 26582	20880 19983	5311 5638	818 961	77.31 % 75.17 %	19.66 % 21.21 %	3.03 % 3.62 %
Food & Drink	26574 26581	21434 20888	4413 4860	727 833	80.66 % 78.58 %	16.61 % 18.28 %	2.74 % 3.13 %
Home & Garden	26845 26911	21688 21095	4438 4967	719 849	80.79 % 78.39 %	16.53 % 18.46 %	2.68 % 3.15 %
Finance	26741 26422	19795 19034	6085 6356	861 1032	74.02 % 72.04 %	22.76 % 24.06 %	3.22 % 3.91 %
Health	26315 26711	19733 19432	5764 6298	818 981	74.99 % 72.75 %	21.90 % 23.58 %	3.11 % 3.67 %
Pets	26905 25811	21428 20105	4727 4809	750 897	79.64 % 77.89 %	17.57 % 18.63 %	2.79 % 3.48 %
Sport & Fitness	26789 26091	20482 19464	5469 5644	838 983	76.46 % 74.60 %	20.42 % 21.63 %	3.13 % 3.77 %
Job & Career	26454 26390	20071 19431	5500 5891	883 1068	75.87 % 73.63 %	20.79 % 22.32 %	3.34 % 4.05 %
Dating	26814 27482	19290 19169	6650 7222	874 1091	71.94 % 69.75 %	24.80 % 26.28 %	3.26 % 3.97 %
Other	26634 26490	21288 20546	4624 5026	722 918	79.93 % 77.56 %	17.36 % 18.97 %	2.71 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35037 34606	25875 24867	8004 8348	1158 1391	73.85 % 71.86 %	22.84 % 24.12 %	3.31 % 4.02 %
Outlook Mail	35163 34174	26211 24933	7770 7924	1182 1317	74.54 % 72.96 %	22.10 % 23.19 %	3.36 % 3.85 %
Yahoo Mail	34752 34584	26905 26006	6795 7319	1052 1259	77.42 % 75.20 %	19.55 % 21.16 %	3.03 % 3.64 %
AOL Mail	34522 34803	26770 26122	6737 7404	1015 1277	77.54 % 75.06 %	19.52 % 21.27 %	2.94 % 3.67 %
Mail.com	34693 34713	27256 26400	6423 7063	1014 1250	78.56 % 76.05 %	18.51 % 20.35 %	2.92 % 3.60 %
Yandex Mail	34958 34533	26483 25463	7331 7750	1144 1320	75.76 % 73.74 %	20.97 % 22.44 %	3.27 % 3.82 %
GMX Mail	34950 34554	27211 26279	6775 7116	964 1159	77.86 % 76.05 %	19.38 % 20.59 %	2.76 % 3.35 %
Zoho Mail	34298 34864	27255 26804	6084 6918	959 1142	79.47 % 76.88 %	17.74 % 19.84 %	2.80 % 3.28 %
ProtonMail	34544 34061	27509 26308	6135 6610	900 1143	79.63 % 77.24 %	17.76 % 19.41 %	2.61 % 3.36 %
Custom Mail	34422 34268	27766 26956	5730 6194	926 1118	80.66 % 78.66 %	16.65 % 18.08 %	2.69 % 3.26 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.