Sign In
Language

HubSpot and MailChimp Email Deliverability Comparison

  HubSpot
  MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  381.157
  379.055
  297.472
  287.481
  72.168
  77.770
  11.517
  13.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.04 %
  75.84 %
  18.93 %
  20.52 %
  3.02 %
  3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  29389
  29314
  23890
  23099
  4726
  5250
  773
  965
  81.29 %
  78.80 %
  16.08 %
  17.91 %
  2.63 %
  3.29 %
Elektronics
  29524
  29271
  23234
  22459
  5463
  5811
  827
  1001
  78.70 %
  76.73 %
  18.50 %
  19.85 %
  2.80 %
  3.42 %
Entertainment
  29312
  28861
  22776
  21765
  5579
  5978
  957
  1118
  77.70 %
  75.41 %
  19.03 %
  20.71 %
  3.26 %
  3.87 %
Cosmetics & Beauty
  29601
  29181
  23047
  22083
  5649
  6031
  905
  1067
  77.86 %
  75.68 %
  19.08 %
  20.67 %
  3.06 %
  3.66 %
Food & Drink
  29154
  29291
  23632
  23150
  4700
  5215
  822
  926
  81.06 %
  79.03 %
  16.12 %
  17.80 %
  2.82 %
  3.16 %
Home & Garden
  29446
  29558
  23925
  23304
  4723
  5313
  798
  941
  81.25 %
  78.84 %
  16.04 %
  17.97 %
  2.71 %
  3.18 %
Finance
  29357
  29047
  21922
  21071
  6474
  6811
  961
  1165
  74.67 %
  72.54 %
  22.05 %
  23.45 %
  3.27 %
  4.01 %
Health
  28983
  29286
  21927
  21468
  6136
  6715
  920
  1103
  75.65 %
  73.30 %
  21.17 %
  22.93 %
  3.17 %
  3.77 %
Pets
  29437
  28419
  23569
  22243
  5028
  5175
  840
  1001
  80.07 %
  78.27 %
  17.08 %
  18.21 %
  2.85 %
  3.52 %
Sport & Fitness
  29360
  28624
  22602
  21477
  5830
  6056
  928
  1091
  76.98 %
  75.03 %
  19.86 %
  21.16 %
  3.16 %
  3.81 %
Job & Career
  28973
  28962
  22089
  21429
  5878
  6335
  1006
  1198
  76.24 %
  73.99 %
  20.29 %
  21.87 %
  3.47 %
  4.14 %
Dating
  29420
  30136
  21408
  21235
  7044
  7681
  968
  1220
  72.77 %
  70.46 %
  23.94 %
  25.49 %
  3.29 %
  4.05 %
Other
  29201
  29105
  23451
  22698
  4938
  5399
  812
  1008
  80.31 %
  77.99 %
  16.91 %
  18.55 %
  2.78 %
  3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  38475
  37940
  28660
  27482
  8518
  8918
  1297
  1540
  74.49 %
  72.44 %
  22.14 %
  23.51 %
  3.37 %
  4.06 %
Outlook Mail
  38467
  37546
  28892
  27563
  8249
  8490
  1326
  1493
  75.11 %
  73.41 %
  21.44 %
  22.61 %
  3.45 %
  3.98 %
Yahoo Mail
  38151
  37973
  29715
  28699
  7255
  7853
  1181
  1421
  77.89 %
  75.58 %
  19.02 %
  20.68 %
  3.10 %
  3.74 %
AOL Mail
  37821
  38252
  29494
  28888
  7186
  7948
  1141
  1416
  77.98 %
  75.52 %
  19.00 %
  20.78 %
  3.02 %
  3.70 %
Mail.com
  38149
  38064
  30163
  29113
  6864
  7561
  1122
  1390
  79.07 %
  76.48 %
  17.99 %
  19.86 %
  2.94 %
  3.65 %
Yandex Mail
  38429
  37949
  29317
  28182
  7849
  8322
  1263
  1445
  76.29 %
  74.26 %
  20.42 %
  21.93 %
  3.29 %
  3.81 %
GMX Mail
  38345
  37939
  30090
  29060
  7172
  7585
  1083
  1294
  78.47 %
  76.60 %
  18.70 %
  19.99 %
  2.82 %
  3.41 %
Zoho Mail
  37714
  38238
  30159
  29562
  6482
  7388
  1073
  1288
  79.97 %
  77.31 %
  17.19 %
  19.32 %
  2.85 %
  3.37 %
ProtonMail
  37883
  37409
  30388
  29090
  6503
  7052
  992
  1267
  80.22 %
  77.76 %
  17.17 %
  18.85 %
  2.62 %
  3.39 %
Custom Mail
  37723
  37745
  30594
  29842
  6090
  6653
  1039
  1250
  81.10 %
  79.06 %
  16.14 %
  17.63 %
  2.75 %
  3.31 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.