HubSpot and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
374.344
372.226
|
291.763
282.021
|
71.303
76.720
|
11.278
13.485
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.94 %
75.77 %
|
19.05 %
20.61 %
|
3.01 %
3.62 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28902
28778
|
23466
22658
|
4674
5181
|
762
939
|
81.19 %
78.73 %
|
16.17 %
18.00 %
|
2.64 %
3.26 %
|
Elektronics |
28987
28735
|
22777
22029
|
5400
5732
|
810
974
|
78.58 %
76.66 %
|
18.63 %
19.95 %
|
2.79 %
3.39 %
|
Entertainment |
28840
28325
|
22380
21341
|
5519
5889
|
941
1095
|
77.60 %
75.34 %
|
19.14 %
20.79 %
|
3.26 %
3.87 %
|
Cosmetics & Beauty |
29072
28662
|
22602
21670
|
5580
5952
|
890
1040
|
77.74 %
75.61 %
|
19.19 %
20.77 %
|
3.06 %
3.63 %
|
Food & Drink |
28608
28773
|
23166
22723
|
4640
5147
|
802
903
|
80.98 %
78.97 %
|
16.22 %
17.89 %
|
2.80 %
3.14 %
|
Home & Garden |
28893
29046
|
23450
22874
|
4663
5248
|
780
924
|
81.16 %
78.75 %
|
16.14 %
18.07 %
|
2.70 %
3.18 %
|
Finance |
28839
28524
|
21502
20664
|
6400
6719
|
937
1141
|
74.56 %
72.44 %
|
22.19 %
23.56 %
|
3.25 %
4.00 %
|
Health |
28496
28804
|
21527
21100
|
6068
6633
|
901
1071
|
75.54 %
73.25 %
|
21.29 %
23.03 %
|
3.16 %
3.72 %
|
Pets |
28924
27897
|
23132
21819
|
4969
5103
|
823
975
|
79.98 %
78.21 %
|
17.18 %
18.29 %
|
2.85 %
3.49 %
|
Sport & Fitness |
28810
28101
|
22144
21066
|
5754
5970
|
912
1065
|
76.86 %
74.97 %
|
19.97 %
21.24 %
|
3.17 %
3.79 %
|
Job & Career |
28427
28430
|
21657
21021
|
5797
6241
|
973
1168
|
76.18 %
73.94 %
|
20.39 %
21.95 %
|
3.42 %
4.11 %
|
Dating |
28846
29564
|
20931
20785
|
6960
7580
|
955
1199
|
72.56 %
70.31 %
|
24.13 %
25.64 %
|
3.31 %
4.06 %
|
Other |
28700
28587
|
23029
22271
|
4879
5325
|
792
991
|
80.24 %
77.91 %
|
17.00 %
18.63 %
|
2.76 %
3.47 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37784
37278
|
28107
26970
|
8414
8803
|
1263
1505
|
74.39 %
72.35 %
|
22.27 %
23.61 %
|
3.34 %
4.04 %
|
Outlook Mail |
37820
36853
|
28369
27028
|
8157
8372
|
1294
1453
|
75.01 %
73.34 %
|
21.57 %
22.72 %
|
3.42 %
3.94 %
|
Yahoo Mail |
37480
37292
|
29153
28163
|
7166
7741
|
1161
1388
|
77.78 %
75.52 %
|
19.12 %
20.76 %
|
3.10 %
3.72 %
|
AOL Mail |
37166
37539
|
28954
28323
|
7100
7835
|
1112
1381
|
77.90 %
75.45 %
|
19.10 %
20.87 %
|
2.99 %
3.68 %
|
Mail.com |
37420
37399
|
29548
28576
|
6774
7460
|
1098
1363
|
78.96 %
76.41 %
|
18.10 %
19.95 %
|
2.93 %
3.64 %
|
Yandex Mail |
37709
37285
|
28731
27668
|
7741
8207
|
1237
1410
|
76.19 %
74.21 %
|
20.53 %
22.01 %
|
3.28 %
3.78 %
|
GMX Mail |
37640
37287
|
29483
28528
|
7091
7494
|
1066
1265
|
78.33 %
76.51 %
|
18.84 %
20.10 %
|
2.83 %
3.39 %
|
Zoho Mail |
37026
37566
|
29573
29011
|
6405
7294
|
1048
1261
|
79.87 %
77.23 %
|
17.30 %
19.42 %
|
2.83 %
3.36 %
|
ProtonMail |
37260
36667
|
29843
28475
|
6436
6955
|
981
1237
|
80.09 %
77.66 %
|
17.27 %
18.97 %
|
2.63 %
3.37 %
|
Custom Mail |
37039
37060
|
30002
29279
|
6019
6559
|
1018
1222
|
81.00 %
79.00 %
|
16.25 %
17.70 %
|
2.75 %
3.30 %
|
Compare HubSpot with other providers
Compare the email deliverability of HubSpot with other providers.
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