HubSpot and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.189
113.699
|
75.132
73.351
|
37.023
37.530
|
2.034
2.818
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
65.80 %
64.51 %
|
32.42 %
33.01 %
|
1.78 %
2.48 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8745
9040
|
6188
6246
|
2403
2567
|
154
227
|
70.76 %
69.09 %
|
27.48 %
28.40 %
|
1.76 %
2.51 %
|
Elektronics |
8999
8579
|
5893
5500
|
2942
2870
|
164
209
|
65.49 %
64.11 %
|
32.69 %
33.45 %
|
1.82 %
2.44 %
|
Entertainment |
8729
8750
|
5712
5641
|
2859
2897
|
158
212
|
65.44 %
64.47 %
|
32.75 %
33.11 %
|
1.81 %
2.42 %
|
Cosmetics & Beauty |
8718
8651
|
5687
5529
|
2874
2900
|
157
222
|
65.23 %
63.91 %
|
32.97 %
33.52 %
|
1.80 %
2.57 %
|
Food & Drink |
8595
8778
|
6044
6055
|
2393
2505
|
158
218
|
70.32 %
68.98 %
|
27.84 %
28.54 %
|
1.84 %
2.48 %
|
Home & Garden |
8780
9084
|
6216
6248
|
2408
2618
|
156
218
|
70.80 %
68.78 %
|
27.43 %
28.82 %
|
1.78 %
2.40 %
|
Finance |
8799
8573
|
5315
5087
|
3333
3275
|
151
211
|
60.40 %
59.34 %
|
37.88 %
38.20 %
|
1.72 %
2.46 %
|
Health |
8434
8854
|
5067
5228
|
3217
3405
|
150
221
|
60.08 %
59.05 %
|
38.14 %
38.46 %
|
1.78 %
2.50 %
|
Pets |
9118
8262
|
6412
5741
|
2544
2313
|
162
208
|
70.32 %
69.49 %
|
27.90 %
28.00 %
|
1.78 %
2.52 %
|
Sport & Fitness |
8744
8402
|
5698
5424
|
2889
2773
|
157
205
|
65.16 %
64.56 %
|
33.04 %
33.00 %
|
1.80 %
2.44 %
|
Job & Career |
8513
8454
|
5591
5447
|
2773
2798
|
149
209
|
65.68 %
64.43 %
|
32.57 %
33.10 %
|
1.75 %
2.47 %
|
Dating |
9176
9520
|
5070
5164
|
3948
4118
|
158
238
|
55.25 %
54.24 %
|
43.03 %
43.26 %
|
1.72 %
2.50 %
|
Other |
8839
8752
|
6239
6041
|
2440
2491
|
160
220
|
70.58 %
69.02 %
|
27.60 %
28.46 %
|
1.81 %
2.51 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11734
11338
|
7020
6635
|
4506
4414
|
208
289
|
59.83 %
58.52 %
|
38.40 %
38.93 %
|
1.77 %
2.55 %
|
Outlook Mail |
11765
10836
|
7286
6595
|
4269
3978
|
210
263
|
61.93 %
60.86 %
|
36.29 %
36.71 %
|
1.78 %
2.43 %
|
Yahoo Mail |
11460
11496
|
7696
7544
|
3559
3658
|
205
294
|
67.16 %
65.62 %
|
31.06 %
31.82 %
|
1.79 %
2.56 %
|
AOL Mail |
11373
11861
|
7651
7835
|
3518
3735
|
204
291
|
67.27 %
66.06 %
|
30.93 %
31.49 %
|
1.79 %
2.45 %
|
Mail.com |
11314
11790
|
7719
7852
|
3395
3649
|
200
289
|
68.23 %
66.60 %
|
30.01 %
30.95 %
|
1.77 %
2.45 %
|
Yandex Mail |
11569
11314
|
7528
7222
|
3834
3813
|
207
279
|
65.07 %
63.83 %
|
33.14 %
33.70 %
|
1.79 %
2.47 %
|
GMX Mail |
11697
11264
|
7474
7098
|
4015
3884
|
208
282
|
63.90 %
63.01 %
|
34.33 %
34.48 %
|
1.78 %
2.50 %
|
Zoho Mail |
11159
11906
|
7630
7897
|
3328
3715
|
201
294
|
68.38 %
66.33 %
|
29.82 %
31.20 %
|
1.80 %
2.47 %
|
ProtonMail |
10961
10882
|
7271
7054
|
3497
3562
|
193
266
|
66.34 %
64.82 %
|
31.90 %
32.73 %
|
1.76 %
2.44 %
|
Custom Mail |
11157
11012
|
7857
7619
|
3102
3122
|
198
271
|
70.42 %
69.19 %
|
27.80 %
28.35 %
|
1.77 %
2.46 %
|
Compare HubSpot with other providers
Compare the email deliverability of HubSpot with other providers.
- HubSpot and ActiveCampaign comparison
- HubSpot and AWeber comparison
- HubSpot and Benchmark Email comparison
- HubSpot and CampaignMonitor comparison
- HubSpot and Clever Elements comparison
- HubSpot and CleverReach comparison
- HubSpot and Constant Contact comparison
- HubSpot and ConvertKit comparison
- HubSpot and GetResponse comparison
- HubSpot and Klick-Tipp comparison
- HubSpot and MailChimp comparison
- HubSpot and MailerLite comparison
- HubSpot and Mailify comparison
- HubSpot and Mailjet comparison
- HubSpot and Moosend comparison
- HubSpot and Newsletter2Go comparison
- HubSpot and Rapidmail comparison
- HubSpot and SendInBlue comparison
- HubSpot and SendPulse comparison