HubSpot and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
313.101
310.917
|
240.751
232.462
|
63.256
67.468
|
9.094
10.987
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.89 %
74.77 %
|
20.20 %
21.70 %
|
2.90 %
3.53 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
24022
24076
|
19290
18742
|
4119
4563
|
613
771
|
80.30 %
77.85 %
|
17.15 %
18.95 %
|
2.55 %
3.20 %
|
Elektronics |
24266
24049
|
18795
18177
|
4819
5077
|
652
795
|
77.45 %
75.58 %
|
19.86 %
21.11 %
|
2.69 %
3.31 %
|
Entertainment |
24109
23612
|
18466
17548
|
4891
5172
|
752
892
|
76.59 %
74.32 %
|
20.29 %
21.90 %
|
3.12 %
3.78 %
|
Cosmetics & Beauty |
24369
23964
|
18711
17873
|
4958
5238
|
700
853
|
76.78 %
74.58 %
|
20.35 %
21.86 %
|
2.87 %
3.56 %
|
Food & Drink |
23954
23857
|
19192
18603
|
4111
4496
|
651
758
|
80.12 %
77.98 %
|
17.16 %
18.85 %
|
2.72 %
3.18 %
|
Home & Garden |
24134
24249
|
19360
18881
|
4134
4617
|
640
751
|
80.22 %
77.86 %
|
17.13 %
19.04 %
|
2.65 %
3.10 %
|
Finance |
24121
23861
|
17689
17007
|
5681
5921
|
751
933
|
73.33 %
71.28 %
|
23.55 %
24.81 %
|
3.11 %
3.91 %
|
Health |
23737
24048
|
17619
17311
|
5401
5868
|
717
869
|
74.23 %
71.99 %
|
22.75 %
24.40 %
|
3.02 %
3.61 %
|
Pets |
24324
23284
|
19249
18039
|
4410
4447
|
665
798
|
79.14 %
77.47 %
|
18.13 %
19.10 %
|
2.73 %
3.43 %
|
Sport & Fitness |
24081
23482
|
18255
17401
|
5087
5223
|
739
858
|
75.81 %
74.10 %
|
21.12 %
22.24 %
|
3.07 %
3.65 %
|
Job & Career |
23812
23761
|
17938
17393
|
5100
5437
|
774
931
|
75.33 %
73.20 %
|
21.42 %
22.88 %
|
3.25 %
3.92 %
|
Dating |
24170
24794
|
17138
17073
|
6245
6757
|
787
964
|
70.91 %
68.86 %
|
25.84 %
27.25 %
|
3.26 %
3.89 %
|
Other |
24002
23880
|
19049
18414
|
4300
4652
|
653
814
|
79.36 %
77.11 %
|
17.92 %
19.48 %
|
2.72 %
3.41 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31608
31149
|
23112
22144
|
7482
7769
|
1014
1236
|
73.12 %
71.09 %
|
23.67 %
24.94 %
|
3.21 %
3.97 %
|
Outlook Mail |
31764
30651
|
23462
22159
|
7257
7320
|
1045
1172
|
73.86 %
72.29 %
|
22.85 %
23.88 %
|
3.29 %
3.82 %
|
Yahoo Mail |
31322
31168
|
24070
23262
|
6319
6782
|
933
1124
|
76.85 %
74.63 %
|
20.17 %
21.76 %
|
2.98 %
3.61 %
|
AOL Mail |
31125
31408
|
23986
23408
|
6261
6864
|
878
1136
|
77.06 %
74.53 %
|
20.12 %
21.85 %
|
2.82 %
3.62 %
|
Mail.com |
31119
31264
|
24286
23609
|
5955
6548
|
878
1107
|
78.04 %
75.51 %
|
19.14 %
20.94 %
|
2.82 %
3.54 %
|
Yandex Mail |
31600
31175
|
23756
22801
|
6830
7186
|
1014
1188
|
75.18 %
73.14 %
|
21.61 %
23.05 %
|
3.21 %
3.81 %
|
GMX Mail |
31556
31158
|
24327
23485
|
6376
6639
|
853
1034
|
77.09 %
75.37 %
|
20.21 %
21.31 %
|
2.70 %
3.32 %
|
Zoho Mail |
30884
31501
|
24363
24033
|
5676
6454
|
845
1014
|
78.89 %
76.29 %
|
18.38 %
20.49 %
|
2.74 %
3.22 %
|
ProtonMail |
31110
30651
|
24546
23495
|
5754
6165
|
810
991
|
78.90 %
76.65 %
|
18.50 %
20.11 %
|
2.60 %
3.23 %
|
Custom Mail |
31013
30792
|
24843
24066
|
5346
5741
|
824
985
|
80.11 %
78.16 %
|
17.24 %
18.64 %
|
2.66 %
3.20 %
|
Compare HubSpot with other providers
Compare the email deliverability of HubSpot with other providers.
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