HubSpot and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
278.609
277.139
|
212.000
205.299
|
58.700
62.304
|
7.909
9.536
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.09 %
74.08 %
|
21.07 %
22.48 %
|
2.84 %
3.44 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21378
21575
|
17008
16668
|
3828
4226
|
542
681
|
79.56 %
77.26 %
|
17.91 %
19.59 %
|
2.54 %
3.16 %
|
Elektronics |
21641
21407
|
16591
16015
|
4493
4698
|
557
694
|
76.66 %
74.81 %
|
20.76 %
21.95 %
|
2.57 %
3.24 %
|
Entertainment |
21505
21092
|
16304
15536
|
4541
4783
|
660
773
|
75.81 %
73.66 %
|
21.12 %
22.68 %
|
3.07 %
3.66 %
|
Cosmetics & Beauty |
21650
21360
|
16448
15779
|
4598
4832
|
604
749
|
75.97 %
73.87 %
|
21.24 %
22.62 %
|
2.79 %
3.51 %
|
Food & Drink |
21270
21278
|
16903
16462
|
3807
4150
|
560
666
|
79.47 %
77.37 %
|
17.90 %
19.50 %
|
2.63 %
3.13 %
|
Home & Garden |
21575
21571
|
17159
16662
|
3850
4267
|
566
642
|
79.53 %
77.24 %
|
17.84 %
19.78 %
|
2.62 %
2.98 %
|
Finance |
21385
21157
|
15474
14893
|
5262
5453
|
649
811
|
72.36 %
70.39 %
|
24.61 %
25.77 %
|
3.03 %
3.83 %
|
Health |
21052
21493
|
15417
15280
|
5015
5451
|
620
762
|
73.23 %
71.09 %
|
23.82 %
25.36 %
|
2.95 %
3.55 %
|
Pets |
21622
20682
|
16983
15927
|
4076
4076
|
563
679
|
78.55 %
77.01 %
|
18.85 %
19.71 %
|
2.60 %
3.28 %
|
Sport & Fitness |
21413
20886
|
16048
15354
|
4708
4798
|
657
734
|
74.95 %
73.51 %
|
21.99 %
22.97 %
|
3.07 %
3.51 %
|
Job & Career |
21167
21164
|
15781
15371
|
4699
4984
|
687
809
|
74.55 %
72.63 %
|
22.20 %
23.55 %
|
3.25 %
3.82 %
|
Dating |
21587
22185
|
15062
15052
|
5847
6305
|
678
828
|
69.77 %
67.85 %
|
27.09 %
28.42 %
|
3.14 %
3.73 %
|
Other |
21364
21289
|
16822
16300
|
3976
4281
|
566
708
|
78.74 %
76.57 %
|
18.61 %
20.11 %
|
2.65 %
3.33 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28161
27754
|
20323
19499
|
6959
7186
|
879
1069
|
72.17 %
70.26 %
|
24.71 %
25.89 %
|
3.12 %
3.85 %
|
Outlook Mail |
28385
27167
|
20725
19448
|
6756
6731
|
904
988
|
73.01 %
71.59 %
|
23.80 %
24.78 %
|
3.18 %
3.64 %
|
Yahoo Mail |
27837
27862
|
21174
20614
|
5838
6257
|
825
991
|
76.06 %
73.99 %
|
20.97 %
22.46 %
|
2.96 %
3.56 %
|
AOL Mail |
27631
28028
|
21100
20745
|
5773
6320
|
758
963
|
76.36 %
74.02 %
|
20.89 %
22.55 %
|
2.74 %
3.44 %
|
Mail.com |
27686
27985
|
21419
20948
|
5514
6061
|
753
976
|
77.36 %
74.85 %
|
19.92 %
21.66 %
|
2.72 %
3.49 %
|
Yandex Mail |
28148
27773
|
20969
20140
|
6307
6607
|
872
1026
|
74.50 %
72.52 %
|
22.41 %
23.79 %
|
3.10 %
3.69 %
|
GMX Mail |
28159
27692
|
21437
20643
|
5972
6149
|
750
900
|
76.13 %
74.54 %
|
21.21 %
22.20 %
|
2.66 %
3.25 %
|
Zoho Mail |
27481
28148
|
21470
21272
|
5274
5984
|
737
892
|
78.13 %
75.57 %
|
19.19 %
21.26 %
|
2.68 %
3.17 %
|
ProtonMail |
27554
27292
|
21486
20707
|
5358
5720
|
710
865
|
77.98 %
75.87 %
|
19.45 %
20.96 %
|
2.58 %
3.17 %
|
Custom Mail |
27567
27438
|
21897
21283
|
4949
5289
|
721
866
|
79.43 %
77.57 %
|
17.95 %
19.28 %
|
2.62 %
3.16 %
|
Compare HubSpot with other providers
Compare the email deliverability of HubSpot with other providers.
- HubSpot and ActiveCampaign comparison
- HubSpot and AWeber comparison
- HubSpot and Benchmark Email comparison
- HubSpot and CampaignMonitor comparison
- HubSpot and Clever Elements comparison
- HubSpot and CleverReach comparison
- HubSpot and Constant Contact comparison
- HubSpot and ConvertKit comparison
- HubSpot and GetResponse comparison
- HubSpot and Klick-Tipp comparison
- HubSpot and MailChimp comparison
- HubSpot and MailerLite comparison
- HubSpot and Mailify comparison
- HubSpot and Mailjet comparison
- HubSpot and Moosend comparison
- HubSpot and Newsletter2Go comparison
- HubSpot and Rapidmail comparison
- HubSpot and SendInBlue comparison
- HubSpot and SendPulse comparison