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HubSpot and MailChimp Email Deliverability Comparison

  HubSpot
  MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.557
  188.526
  137.747
  133.710
  47.071
  48.915
  4.739
  5.901

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.67 %
  70.92 %
  24.83 %
  25.95 %
  2.50 %
  3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14595
  14767
  11188
  10986
  3070
  3333
  337
  448
  76.66 %
  74.40 %
  21.03 %
  22.57 %
  2.31 %
  3.03 %
Elektronics
  14754
  14320
  10765
  10209
  3648
  3679
  341
  432
  72.96 %
  71.29 %
  24.73 %
  25.69 %
  2.31 %
  3.02 %
Entertainment
  14463
  14389
  10438
  10159
  3625
  3764
  400
  466
  72.17 %
  70.60 %
  25.06 %
  26.16 %
  2.77 %
  3.24 %
Cosmetics & Beauty
  14674
  14572
  10628
  10287
  3680
  3805
  366
  480
  72.43 %
  70.59 %
  25.08 %
  26.11 %
  2.49 %
  3.29 %
Food & Drink
  14408
  14513
  11001
  10807
  3047
  3274
  360
  432
  76.35 %
  74.46 %
  21.15 %
  22.56 %
  2.50 %
  2.98 %
Home & Garden
  14626
  14768
  11204
  11005
  3080
  3366
  342
  397
  76.60 %
  74.52 %
  21.06 %
  22.79 %
  2.34 %
  2.69 %
Finance
  14618
  14391
  10014
  9600
  4227
  4287
  377
  504
  68.50 %
  66.71 %
  28.92 %
  29.79 %
  2.58 %
  3.50 %
Health
  14188
  14685
  9787
  9895
  4049
  4349
  352
  441
  68.98 %
  67.38 %
  28.54 %
  29.62 %
  2.48 %
  3.00 %
Pets
  14869
  13910
  11270
  10367
  3260
  3119
  339
  424
  75.80 %
  74.53 %
  21.92 %
  22.42 %
  2.28 %
  3.05 %
Sport & Fitness
  14583
  14110
  10457
  9940
  3736
  3697
  390
  473
  71.71 %
  70.45 %
  25.62 %
  26.20 %
  2.67 %
  3.35 %
Job & Career
  14382
  14187
  10295
  9934
  3677
  3789
  410
  464
  71.58 %
  70.02 %
  25.57 %
  26.71 %
  2.85 %
  3.27 %
Dating
  14773
  15361
  9569
  9745
  4814
  5126
  390
  490
  64.77 %
  63.44 %
  32.59 %
  33.37 %
  2.64 %
  3.19 %
Other
  14624
  14553
  11131
  10776
  3158
  3327
  335
  450
  76.11 %
  74.05 %
  21.59 %
  22.86 %
  2.29 %
  3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19273
  18851
  13117
  12530
  5651
  5676
  505
  645
  68.06 %
  66.47 %
  29.32 %
  30.11 %
  2.62 %
  3.42 %
Outlook Mail
  19408
  18409
  13466
  12555
  5424
  5256
  518
  598
  69.38 %
  68.20 %
  27.95 %
  28.55 %
  2.67 %
  3.25 %
Yahoo Mail
  18999
  18998
  13856
  13535
  4624
  4856
  519
  607
  72.93 %
  71.24 %
  24.34 %
  25.56 %
  2.73 %
  3.20 %
AOL Mail
  18810
  19210
  13804
  13696
  4555
  4913
  451
  601
  73.39 %
  71.30 %
  24.22 %
  25.58 %
  2.40 %
  3.13 %
Mail.com
  18893
  19176
  14061
  13816
  4386
  4754
  446
  606
  74.42 %
  72.05 %
  23.21 %
  24.79 %
  2.36 %
  3.16 %
Yandex Mail
  19169
  18946
  13688
  13194
  4977
  5111
  504
  641
  71.41 %
  69.64 %
  25.96 %
  26.98 %
  2.63 %
  3.38 %
GMX Mail
  19111
  18812
  13749
  13317
  4906
  4930
  456
  565
  71.94 %
  70.79 %
  25.67 %
  26.21 %
  2.39 %
  3.00 %
Zoho Mail
  18646
  19318
  13947
  13992
  4236
  4760
  463
  566
  74.80 %
  72.43 %
  22.72 %
  24.64 %
  2.48 %
  2.93 %
ProtonMail
  18610
  18371
  13820
  13268
  4361
  4557
  429
  546
  74.26 %
  72.22 %
  23.43 %
  24.81 %
  2.31 %
  2.97 %
Custom Mail
  18638
  18435
  14239
  13807
  3951
  4102
  448
  526
  76.40 %
  74.90 %
  21.20 %
  22.25 %
  2.40 %
  2.85 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.