HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.189 113.699	75.132 73.351	37.023 37.530	2.034 2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.80 % 64.51 %	32.42 % 33.01 %	1.78 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8745 9040	6188 6246	2403 2567	154 227	70.76 % 69.09 %	27.48 % 28.40 %	1.76 % 2.51 %
Elektronics	8999 8579	5893 5500	2942 2870	164 209	65.49 % 64.11 %	32.69 % 33.45 %	1.82 % 2.44 %
Entertainment	8729 8750	5712 5641	2859 2897	158 212	65.44 % 64.47 %	32.75 % 33.11 %	1.81 % 2.42 %
Cosmetics & Beauty	8718 8651	5687 5529	2874 2900	157 222	65.23 % 63.91 %	32.97 % 33.52 %	1.80 % 2.57 %
Food & Drink	8595 8778	6044 6055	2393 2505	158 218	70.32 % 68.98 %	27.84 % 28.54 %	1.84 % 2.48 %
Home & Garden	8780 9084	6216 6248	2408 2618	156 218	70.80 % 68.78 %	27.43 % 28.82 %	1.78 % 2.40 %
Finance	8799 8573	5315 5087	3333 3275	151 211	60.40 % 59.34 %	37.88 % 38.20 %	1.72 % 2.46 %
Health	8434 8854	5067 5228	3217 3405	150 221	60.08 % 59.05 %	38.14 % 38.46 %	1.78 % 2.50 %
Pets	9118 8262	6412 5741	2544 2313	162 208	70.32 % 69.49 %	27.90 % 28.00 %	1.78 % 2.52 %
Sport & Fitness	8744 8402	5698 5424	2889 2773	157 205	65.16 % 64.56 %	33.04 % 33.00 %	1.80 % 2.44 %
Job & Career	8513 8454	5591 5447	2773 2798	149 209	65.68 % 64.43 %	32.57 % 33.10 %	1.75 % 2.47 %
Dating	9176 9520	5070 5164	3948 4118	158 238	55.25 % 54.24 %	43.03 % 43.26 %	1.72 % 2.50 %
Other	8839 8752	6239 6041	2440 2491	160 220	70.58 % 69.02 %	27.60 % 28.46 %	1.81 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11734 11338	7020 6635	4506 4414	208 289	59.83 % 58.52 %	38.40 % 38.93 %	1.77 % 2.55 %
Outlook Mail	11765 10836	7286 6595	4269 3978	210 263	61.93 % 60.86 %	36.29 % 36.71 %	1.78 % 2.43 %
Yahoo Mail	11460 11496	7696 7544	3559 3658	205 294	67.16 % 65.62 %	31.06 % 31.82 %	1.79 % 2.56 %
AOL Mail	11373 11861	7651 7835	3518 3735	204 291	67.27 % 66.06 %	30.93 % 31.49 %	1.79 % 2.45 %
Mail.com	11314 11790	7719 7852	3395 3649	200 289	68.23 % 66.60 %	30.01 % 30.95 %	1.77 % 2.45 %
Yandex Mail	11569 11314	7528 7222	3834 3813	207 279	65.07 % 63.83 %	33.14 % 33.70 %	1.79 % 2.47 %
GMX Mail	11697 11264	7474 7098	4015 3884	208 282	63.90 % 63.01 %	34.33 % 34.48 %	1.78 % 2.50 %
Zoho Mail	11159 11906	7630 7897	3328 3715	201 294	68.38 % 66.33 %	29.82 % 31.20 %	1.80 % 2.47 %
ProtonMail	10961 10882	7271 7054	3497 3562	193 266	66.34 % 64.82 %	31.90 % 32.73 %	1.76 % 2.44 %
Custom Mail	11157 11012	7857 7619	3102 3122	198 271	70.42 % 69.19 %	27.80 % 28.35 %	1.77 % 2.46 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.