HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
278.609 40.838	212.000 28.449	58.700 11.943	7.909 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 69.66 %	21.07 % 29.24 %	2.84 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21378 3108	17008 2310	3828 763	542 35	79.56 % 74.32 %	17.91 % 24.55 %	2.54 % 1.13 %
Elektronics	21641 3168	16591 2203	4493 930	557 35	76.66 % 69.54 %	20.76 % 29.36 %	2.57 % 1.10 %
Entertainment	21505 3097	16304 2149	4541 920	660 28	75.81 % 69.39 %	21.12 % 29.71 %	3.07 % 0.90 %
Cosmetics & Beauty	21650 3104	16448 2138	4598 928	604 38	75.97 % 68.88 %	21.24 % 29.90 %	2.79 % 1.22 %
Food & Drink	21270 2988	16903 2221	3807 729	560 38	79.47 % 74.33 %	17.90 % 24.40 %	2.63 % 1.27 %
Home & Garden	21575 3198	17159 2374	3850 790	566 34	79.53 % 74.23 %	17.84 % 24.70 %	2.62 % 1.06 %
Finance	21385 3213	15474 2065	5262 1111	649 37	72.36 % 64.27 %	24.61 % 34.58 %	3.03 % 1.15 %
Health	21052 3194	15417 2052	5015 1109	620 33	73.23 % 64.25 %	23.82 % 34.72 %	2.95 % 1.03 %
Pets	21622 3075	16983 2277	4076 768	563 30	78.55 % 74.05 %	18.85 % 24.98 %	2.60 % 0.98 %
Sport & Fitness	21413 3244	16048 2247	4708 961	657 36	74.95 % 69.27 %	21.99 % 29.62 %	3.07 % 1.11 %
Job & Career	21167 3038	15781 2106	4699 898	687 34	74.55 % 69.32 %	22.20 % 29.56 %	3.25 % 1.12 %
Dating	21587 3120	15062 1854	5847 1226	678 40	69.77 % 59.42 %	27.09 % 39.29 %	3.14 % 1.28 %
Other	21364 3291	16822 2453	3976 810	566 28	78.74 % 74.54 %	18.61 % 24.61 %	2.65 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28161 3918	20323 2512	6959 1366	879 40	72.17 % 64.11 %	24.71 % 34.86 %	3.12 % 1.02 %
Outlook Mail	28385 4078	20725 2660	6756 1375	904 43	73.01 % 65.23 %	23.80 % 33.72 %	3.18 % 1.05 %
Yahoo Mail	27837 4200	21174 2966	5838 1187	825 47	76.06 % 70.62 %	20.97 % 28.26 %	2.96 % 1.12 %
AOL Mail	27631 4366	21100 3106	5773 1213	758 47	76.36 % 71.14 %	20.89 % 27.78 %	2.74 % 1.08 %
Mail.com	27686 4218	21419 3033	5514 1137	753 48	77.36 % 71.91 %	19.92 % 26.96 %	2.72 % 1.14 %
Yandex Mail	28148 4051	20969 2782	6307 1223	872 46	74.50 % 68.67 %	22.41 % 30.19 %	3.10 % 1.14 %
GMX Mail	28159 4002	21437 2712	5972 1243	750 47	76.13 % 67.77 %	21.21 % 31.06 %	2.66 % 1.17 %
Zoho Mail	27481 3898	21470 2817	5274 1038	737 43	78.13 % 72.27 %	19.19 % 26.63 %	2.68 % 1.10 %
ProtonMail	27554 3953	21486 2797	5358 1112	710 44	77.98 % 70.76 %	19.45 % 28.13 %	2.58 % 1.11 %
Custom Mail	27567 4154	21897 3064	4949 1049	721 41	79.43 % 73.76 %	17.95 % 25.25 %	2.62 % 0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.