HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
347.339 40.838	269.241 28.449	67.784 11.943	10.314 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 69.66 %	19.52 % 29.24 %	2.97 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26728 3108	21600 2310	4428 763	700 35	80.81 % 74.32 %	16.57 % 24.55 %	2.62 % 1.13 %
Elektronics	26882 3168	20997 2203	5145 930	740 35	78.11 % 69.54 %	19.14 % 29.36 %	2.75 % 1.10 %
Entertainment	26649 3097	20555 2149	5230 920	864 28	77.13 % 69.39 %	19.63 % 29.71 %	3.24 % 0.90 %
Cosmetics & Beauty	27009 3104	20880 2138	5311 928	818 38	77.31 % 68.88 %	19.66 % 29.90 %	3.03 % 1.22 %
Food & Drink	26574 2988	21434 2221	4413 729	727 38	80.66 % 74.33 %	16.61 % 24.40 %	2.74 % 1.27 %
Home & Garden	26845 3198	21688 2374	4438 790	719 34	80.79 % 74.23 %	16.53 % 24.70 %	2.68 % 1.06 %
Finance	26741 3213	19795 2065	6085 1111	861 37	74.02 % 64.27 %	22.76 % 34.58 %	3.22 % 1.15 %
Health	26315 3194	19733 2052	5764 1109	818 33	74.99 % 64.25 %	21.90 % 34.72 %	3.11 % 1.03 %
Pets	26905 3075	21428 2277	4727 768	750 30	79.64 % 74.05 %	17.57 % 24.98 %	2.79 % 0.98 %
Sport & Fitness	26789 3244	20482 2247	5469 961	838 36	76.46 % 69.27 %	20.42 % 29.62 %	3.13 % 1.11 %
Job & Career	26454 3038	20071 2106	5500 898	883 34	75.87 % 69.32 %	20.79 % 29.56 %	3.34 % 1.12 %
Dating	26814 3120	19290 1854	6650 1226	874 40	71.94 % 59.42 %	24.80 % 39.29 %	3.26 % 1.28 %
Other	26634 3291	21288 2453	4624 810	722 28	79.93 % 74.54 %	17.36 % 24.61 %	2.71 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35037 3918	25875 2512	8004 1366	1158 40	73.85 % 64.11 %	22.84 % 34.86 %	3.31 % 1.02 %
Outlook Mail	35163 4078	26211 2660	7770 1375	1182 43	74.54 % 65.23 %	22.10 % 33.72 %	3.36 % 1.05 %
Yahoo Mail	34752 4200	26905 2966	6795 1187	1052 47	77.42 % 70.62 %	19.55 % 28.26 %	3.03 % 1.12 %
AOL Mail	34522 4366	26770 3106	6737 1213	1015 47	77.54 % 71.14 %	19.52 % 27.78 %	2.94 % 1.08 %
Mail.com	34693 4218	27256 3033	6423 1137	1014 48	78.56 % 71.91 %	18.51 % 26.96 %	2.92 % 1.14 %
Yandex Mail	34958 4051	26483 2782	7331 1223	1144 46	75.76 % 68.67 %	20.97 % 30.19 %	3.27 % 1.14 %
GMX Mail	34950 4002	27211 2712	6775 1243	964 47	77.86 % 67.77 %	19.38 % 31.06 %	2.76 % 1.17 %
Zoho Mail	34298 3898	27255 2817	6084 1038	959 43	79.47 % 72.27 %	17.74 % 26.63 %	2.80 % 1.10 %
ProtonMail	34544 3953	27509 2797	6135 1112	900 44	79.63 % 70.76 %	17.76 % 28.13 %	2.61 % 1.11 %
Custom Mail	34422 4154	27766 3064	5730 1049	926 41	80.66 % 73.76 %	16.65 % 25.25 %	2.69 % 0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.