HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.301 40.838	189.268 28.449	55.071 11.943	6.962 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 69.66 %	21.91 % 29.24 %	2.77 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19349 3108	15274 2310	3596 763	479 35	78.94 % 74.32 %	18.58 % 24.55 %	2.48 % 1.13 %
Elektronics	19503 3168	14786 2203	4224 930	493 35	75.81 % 69.54 %	21.66 % 29.36 %	2.53 % 1.10 %
Entertainment	19311 3097	14472 2149	4252 920	587 28	74.94 % 69.39 %	22.02 % 29.71 %	3.04 % 0.90 %
Cosmetics & Beauty	19496 3104	14654 2138	4310 928	532 38	75.16 % 68.88 %	22.11 % 29.90 %	2.73 % 1.22 %
Food & Drink	19224 2988	15146 2221	3575 729	503 38	78.79 % 74.33 %	18.60 % 24.40 %	2.62 % 1.27 %
Home & Garden	19438 3198	15325 2374	3606 790	507 34	78.84 % 74.23 %	18.55 % 24.70 %	2.61 % 1.06 %
Finance	19282 3213	13790 2065	4940 1111	552 37	71.52 % 64.27 %	25.62 % 34.58 %	2.86 % 1.15 %
Health	18920 3194	13673 2052	4708 1109	539 33	72.27 % 64.25 %	24.88 % 34.72 %	2.85 % 1.03 %
Pets	19513 3075	15207 2277	3819 768	487 30	77.93 % 74.05 %	19.57 % 24.98 %	2.50 % 0.98 %
Sport & Fitness	19389 3244	14385 2247	4416 961	588 36	74.19 % 69.27 %	22.78 % 29.62 %	3.03 % 1.11 %
Job & Career	19070 3038	14097 2106	4374 898	599 34	73.92 % 69.32 %	22.94 % 29.56 %	3.14 % 1.12 %
Dating	19524 3120	13396 1854	5529 1226	599 40	68.61 % 59.42 %	28.32 % 39.29 %	3.07 % 1.28 %
Other	19282 3291	15063 2453	3722 810	497 28	78.12 % 74.54 %	19.30 % 24.61 %	2.58 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25502 3918	18180 2512	6566 1366	756 40	71.29 % 64.11 %	25.75 % 34.86 %	2.96 % 1.02 %
Outlook Mail	25710 4078	18566 2660	6354 1375	790 43	72.21 % 65.23 %	24.71 % 33.72 %	3.07 % 1.05 %
Yahoo Mail	25164 4200	18978 2966	5466 1187	720 47	75.42 % 70.62 %	21.72 % 28.26 %	2.86 % 1.12 %
AOL Mail	24907 4366	18842 3106	5386 1213	679 47	75.65 % 71.14 %	21.62 % 27.78 %	2.73 % 1.08 %
Mail.com	24905 4218	19090 3033	5150 1137	665 48	76.65 % 71.91 %	20.68 % 26.96 %	2.67 % 1.14 %
Yandex Mail	25360 4051	18713 2782	5886 1223	761 46	73.79 % 68.67 %	23.21 % 30.19 %	3.00 % 1.14 %
GMX Mail	25311 4002	19014 2712	5631 1243	666 47	75.12 % 67.77 %	22.25 % 31.06 %	2.63 % 1.17 %
Zoho Mail	24851 3898	19239 2817	4958 1038	654 43	77.42 % 72.27 %	19.95 % 26.63 %	2.63 % 1.10 %
ProtonMail	24796 3953	19124 2797	5039 1112	633 44	77.13 % 70.76 %	20.32 % 28.13 %	2.55 % 1.11 %
Custom Mail	24795 4154	19522 3064	4635 1049	638 41	78.73 % 73.76 %	18.69 % 25.25 %	2.57 % 0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.