HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.189 114.479	75.132 78.821	37.023 34.314	2.034 1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats HubSpot in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.80 % 68.85 %	32.42 % 29.97 %	1.78 % 1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8745 8674	6188 6362	2403 2209	154 103	70.76 % 73.35 %	27.48 % 25.47 %	1.76 % 1.19 %
Elektronics	8999 8946	5893 6117	2942 2719	164 110	65.49 % 68.38 %	32.69 % 30.39 %	1.82 % 1.23 %
Entertainment	8729 8851	5712 6073	2859 2688	158 90	65.44 % 68.61 %	32.75 % 30.37 %	1.81 % 1.02 %
Cosmetics & Beauty	8718 8970	5687 6123	2874 2735	157 112	65.23 % 68.26 %	32.97 % 30.49 %	1.80 % 1.25 %
Food & Drink	8595 8427	6044 6199	2393 2125	158 103	70.32 % 73.56 %	27.84 % 25.22 %	1.84 % 1.22 %
Home & Garden	8780 8619	6216 6334	2408 2179	156 106	70.80 % 73.49 %	27.43 % 25.28 %	1.78 % 1.23 %
Finance	8799 8937	5315 5677	3333 3153	151 107	60.40 % 63.52 %	37.88 % 35.28 %	1.72 % 1.20 %
Health	8434 8684	5067 5533	3217 3053	150 98	60.08 % 63.71 %	38.14 % 35.16 %	1.78 % 1.13 %
Pets	9118 8947	6412 6562	2544 2286	162 99	70.32 % 73.34 %	27.90 % 25.55 %	1.78 % 1.11 %
Sport & Fitness	8744 8859	5698 6058	2889 2694	157 107	65.16 % 68.38 %	33.04 % 30.41 %	1.80 % 1.21 %
Job & Career	8513 8870	5591 6087	2773 2680	149 103	65.68 % 68.62 %	32.57 % 30.21 %	1.75 % 1.16 %
Dating	9176 8755	5070 5127	3948 3522	158 106	55.25 % 58.56 %	43.03 % 40.23 %	1.72 % 1.21 %
Other	8839 8940	6239 6569	2440 2271	160 100	70.58 % 73.48 %	27.60 % 25.40 %	1.81 % 1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11734 11036	7020 6954	4506 3959	208 123	59.83 % 63.01 %	38.40 % 35.87 %	1.77 % 1.11 %
Outlook Mail	11765 11406	7286 7404	4269 3869	210 133	61.93 % 64.91 %	36.29 % 33.92 %	1.78 % 1.17 %
Yahoo Mail	11460 11765	7696 8231	3559 3386	205 148	67.16 % 69.96 %	31.06 % 28.78 %	1.79 % 1.26 %
AOL Mail	11373 11776	7651 8261	3518 3375	204 140	67.27 % 70.15 %	30.93 % 28.66 %	1.79 % 1.19 %
Mail.com	11314 11594	7719 8262	3395 3201	200 131	68.23 % 71.26 %	30.01 % 27.61 %	1.77 % 1.13 %
Yandex Mail	11569 11220	7528 7661	3834 3434	207 125	65.07 % 68.28 %	33.14 % 30.61 %	1.79 % 1.11 %
GMX Mail	11697 11245	7474 7531	4015 3581	208 133	63.90 % 66.97 %	34.33 % 31.85 %	1.78 % 1.18 %
Zoho Mail	11159 11287	7630 8040	3328 3117	201 130	68.38 % 71.23 %	29.82 % 27.62 %	1.80 % 1.15 %
ProtonMail	10961 11618	7271 8071	3497 3408	193 139	66.34 % 69.47 %	31.90 % 29.33 %	1.76 % 1.20 %
Custom Mail	11157 11532	7857 8406	3102 2984	198 142	70.42 % 72.89 %	27.80 % 25.88 %	1.77 % 1.23 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.