HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.716 40.838	308.766 28.449	73.930 11.943	12.020 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.22 % 69.66 %	18.73 % 29.24 %	3.05 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30437 3108	24789 2310	4842 763	806 35	81.44 % 74.32 %	15.91 % 24.55 %	2.65 % 1.13 %
Elektronics	30600 3168	24142 2203	5594 930	864 35	78.90 % 69.54 %	18.28 % 29.36 %	2.82 % 1.10 %
Entertainment	30382 3097	23671 2149	5716 920	995 28	77.91 % 69.39 %	18.81 % 29.71 %	3.27 % 0.90 %
Cosmetics & Beauty	30593 3104	23874 2138	5778 928	941 38	78.04 % 68.88 %	18.89 % 29.90 %	3.08 % 1.22 %
Food & Drink	30177 2988	24512 2221	4812 729	853 38	81.23 % 74.33 %	15.95 % 24.40 %	2.83 % 1.27 %
Home & Garden	30431 3198	24773 2374	4830 790	828 34	81.41 % 74.23 %	15.87 % 24.70 %	2.72 % 1.06 %
Finance	30446 3213	22796 2065	6638 1111	1012 37	74.87 % 64.27 %	21.80 % 34.58 %	3.32 % 1.15 %
Health	30017 3194	22770 2052	6283 1109	964 33	75.86 % 64.25 %	20.93 % 34.72 %	3.21 % 1.03 %
Pets	30504 3075	24465 2277	5158 768	881 30	80.20 % 74.05 %	16.91 % 24.98 %	2.89 % 0.98 %
Sport & Fitness	30425 3244	23475 2247	5981 961	969 36	77.16 % 69.27 %	19.66 % 29.62 %	3.18 % 1.11 %
Job & Career	29991 3038	22914 2106	6031 898	1046 34	76.40 % 69.32 %	20.11 % 29.56 %	3.49 % 1.12 %
Dating	30449 3120	22239 1854	7199 1226	1011 40	73.04 % 59.42 %	23.64 % 39.29 %	3.32 % 1.28 %
Other	30264 3291	24346 2453	5068 810	850 28	80.45 % 74.54 %	16.75 % 24.61 %	2.81 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39838 3918	29763 2512	8723 1366	1352 40	74.71 % 64.11 %	21.90 % 34.86 %	3.39 % 1.02 %
Outlook Mail	39814 4078	29984 2660	8448 1375	1382 43	75.31 % 65.23 %	21.22 % 33.72 %	3.47 % 1.05 %
Yahoo Mail	39525 4200	30843 2966	7443 1187	1239 47	78.03 % 70.62 %	18.83 % 28.26 %	3.13 % 1.12 %
AOL Mail	39100 4366	30554 3106	7359 1213	1187 47	78.14 % 71.14 %	18.82 % 27.78 %	3.04 % 1.08 %
Mail.com	39494 4218	31284 3033	7037 1137	1173 48	79.21 % 71.91 %	17.82 % 26.96 %	2.97 % 1.14 %
Yandex Mail	39830 4051	30454 2782	8056 1223	1320 46	76.46 % 68.67 %	20.23 % 30.19 %	3.31 % 1.14 %
GMX Mail	39741 4002	31271 2712	7334 1243	1136 47	78.69 % 67.77 %	18.45 % 31.06 %	2.86 % 1.17 %
Zoho Mail	39026 3898	31272 2817	6635 1038	1119 43	80.13 % 72.27 %	17.00 % 26.63 %	2.87 % 1.10 %
ProtonMail	39245 3953	31550 2797	6655 1112	1040 44	80.39 % 70.76 %	16.96 % 28.13 %	2.65 % 1.11 %
Custom Mail	39103 4154	31791 3064	6240 1049	1072 41	81.30 % 73.76 %	15.96 % 25.25 %	2.74 % 0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.