HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 40.838	429.476 28.449	93.956 11.943	16.962 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 69.66 %	17.37 % 29.24 %	3.14 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 3108	34323 2310	6227 763	1154 35	82.25 % 74.32 %	14.92 % 24.55 %	2.77 % 1.13 %
Elektronics	41736 3168	33437 2203	7044 930	1228 35	80.12 % 69.54 %	16.88 % 29.36 %	2.94 % 1.10 %
Entertainment	41563 3097	32868 2149	7256 920	1397 28	79.08 % 69.39 %	17.46 % 29.71 %	3.36 % 0.90 %
Cosmetics & Beauty	41888 3104	33179 2138	7325 928	1341 38	79.21 % 68.88 %	17.49 % 29.90 %	3.20 % 1.22 %
Food & Drink	41173 2988	33761 2221	6192 729	1203 38	82.00 % 74.33 %	15.04 % 24.40 %	2.92 % 1.27 %
Home & Garden	41723 3198	34310 2374	6209 790	1162 34	82.23 % 74.23 %	14.88 % 24.70 %	2.79 % 1.06 %
Finance	41760 3213	31948 2065	8355 1111	1430 37	76.50 % 64.27 %	20.01 % 34.58 %	3.42 % 1.15 %
Health	41507 3194	32146 2052	7930 1109	1382 33	77.45 % 64.25 %	19.11 % 34.72 %	3.33 % 1.03 %
Pets	41807 3075	33878 2277	6638 768	1256 30	81.03 % 74.05 %	15.88 % 24.98 %	3.00 % 0.98 %
Sport & Fitness	41664 3244	32667 2247	7612 961	1356 36	78.41 % 69.27 %	18.27 % 29.62 %	3.25 % 1.11 %
Job & Career	41107 3038	31905 2106	7746 898	1442 34	77.61 % 69.32 %	18.84 % 29.56 %	3.51 % 1.12 %
Dating	41652 3120	31294 1854	8904 1226	1415 40	75.13 % 59.42 %	21.38 % 39.29 %	3.40 % 1.28 %
Other	41498 3291	33760 2453	6518 810	1196 28	81.35 % 74.54 %	15.71 % 24.61 %	2.88 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 3918	38594 2512	10618 1366	1846 40	75.55 % 64.11 %	20.78 % 34.86 %	3.61 % 1.02 %
Outlook Mail	51210 4078	39249 2660	10141 1375	1781 43	76.64 % 65.23 %	19.80 % 33.72 %	3.48 % 1.05 %
Yahoo Mail	50712 4200	40022 2966	9021 1187	1617 47	78.92 % 70.62 %	17.79 % 28.26 %	3.19 % 1.12 %
AOL Mail	50325 4366	39809 3106	8931 1213	1578 47	79.10 % 71.14 %	17.75 % 27.78 %	3.14 % 1.08 %
Mail.com	50912 4218	40754 3033	8568 1137	1555 48	80.05 % 71.91 %	16.83 % 26.96 %	3.05 % 1.14 %
Yandex Mail	50899 4051	39456 2782	9691 1223	1728 46	77.52 % 68.67 %	19.04 % 30.19 %	3.39 % 1.14 %
GMX Mail	50898 4002	40640 2712	8726 1243	1497 47	79.85 % 67.77 %	17.14 % 31.06 %	2.94 % 1.17 %
Zoho Mail	50274 3898	40703 2817	8069 1038	1485 43	80.96 % 72.27 %	16.05 % 26.63 %	2.95 % 1.10 %
ProtonMail	50433 3953	41046 2797	7995 1112	1369 44	81.39 % 70.76 %	15.85 % 28.13 %	2.71 % 1.11 %
Custom Mail	50448 4154	41393 3064	7612 1049	1393 41	82.05 % 73.76 %	15.09 % 25.25 %	2.76 % 0.99 %
iCloud Mail	11267	8969	1818	435	79.60 % %	16.14 % %	3.86 % %
Tuta	11206	9420	1421	343	84.06 % %	12.68 % %	3.06 % %
Juno.com	11139	9421	1345	335	84.58 % %	12.07 % %	3.01 % %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.