HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.157 40.838	297.472 28.449	72.168 11.943	11.517 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.04 % 69.66 %	18.93 % 29.24 %	3.02 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29389 3108	23890 2310	4726 763	773 35	81.29 % 74.32 %	16.08 % 24.55 %	2.63 % 1.13 %
Elektronics	29524 3168	23234 2203	5463 930	827 35	78.70 % 69.54 %	18.50 % 29.36 %	2.80 % 1.10 %
Entertainment	29312 3097	22776 2149	5579 920	957 28	77.70 % 69.39 %	19.03 % 29.71 %	3.26 % 0.90 %
Cosmetics & Beauty	29601 3104	23047 2138	5649 928	905 38	77.86 % 68.88 %	19.08 % 29.90 %	3.06 % 1.22 %
Food & Drink	29154 2988	23632 2221	4700 729	822 38	81.06 % 74.33 %	16.12 % 24.40 %	2.82 % 1.27 %
Home & Garden	29446 3198	23925 2374	4723 790	798 34	81.25 % 74.23 %	16.04 % 24.70 %	2.71 % 1.06 %
Finance	29357 3213	21922 2065	6474 1111	961 37	74.67 % 64.27 %	22.05 % 34.58 %	3.27 % 1.15 %
Health	28983 3194	21927 2052	6136 1109	920 33	75.65 % 64.25 %	21.17 % 34.72 %	3.17 % 1.03 %
Pets	29437 3075	23569 2277	5028 768	840 30	80.07 % 74.05 %	17.08 % 24.98 %	2.85 % 0.98 %
Sport & Fitness	29360 3244	22602 2247	5830 961	928 36	76.98 % 69.27 %	19.86 % 29.62 %	3.16 % 1.11 %
Job & Career	28973 3038	22089 2106	5878 898	1006 34	76.24 % 69.32 %	20.29 % 29.56 %	3.47 % 1.12 %
Dating	29420 3120	21408 1854	7044 1226	968 40	72.77 % 59.42 %	23.94 % 39.29 %	3.29 % 1.28 %
Other	29201 3291	23451 2453	4938 810	812 28	80.31 % 74.54 %	16.91 % 24.61 %	2.78 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38475 3918	28660 2512	8518 1366	1297 40	74.49 % 64.11 %	22.14 % 34.86 %	3.37 % 1.02 %
Outlook Mail	38467 4078	28892 2660	8249 1375	1326 43	75.11 % 65.23 %	21.44 % 33.72 %	3.45 % 1.05 %
Yahoo Mail	38151 4200	29715 2966	7255 1187	1181 47	77.89 % 70.62 %	19.02 % 28.26 %	3.10 % 1.12 %
AOL Mail	37821 4366	29494 3106	7186 1213	1141 47	77.98 % 71.14 %	19.00 % 27.78 %	3.02 % 1.08 %
Mail.com	38149 4218	30163 3033	6864 1137	1122 48	79.07 % 71.91 %	17.99 % 26.96 %	2.94 % 1.14 %
Yandex Mail	38429 4051	29317 2782	7849 1223	1263 46	76.29 % 68.67 %	20.42 % 30.19 %	3.29 % 1.14 %
GMX Mail	38345 4002	30090 2712	7172 1243	1083 47	78.47 % 67.77 %	18.70 % 31.06 %	2.82 % 1.17 %
Zoho Mail	37714 3898	30159 2817	6482 1038	1073 43	79.97 % 72.27 %	17.19 % 26.63 %	2.85 % 1.10 %
ProtonMail	37883 3953	30388 2797	6503 1112	992 44	80.22 % 70.76 %	17.17 % 28.13 %	2.62 % 1.11 %
Custom Mail	37723 4154	30594 3064	6090 1049	1039 41	81.10 % 73.76 %	16.14 % 25.25 %	2.75 % 0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.