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HubSpot and Newsletter2Go Email Deliverability Comparison

  HubSpot
  Newsletter2Go

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.726
  40.838
  131.966
  28.449
  46.214
  11.943
  4.546
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.22 %
  69.66 %
  25.29 %
  29.24 %
  2.49 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14065
  3108
  10728
  2310
  3017
  763
  320
  35
  76.27 %
  74.32 %
  21.45 %
  24.55 %
  2.28 %
  1.13 %
Elektronics
  14212
  3168
  10296
  2203
  3586
  930
  330
  35
  72.45 %
  69.54 %
  25.23 %
  29.36 %
  2.32 %
  1.10 %
Entertainment
  13941
  3097
  10000
  2149
  3557
  920
  384
  28
  71.73 %
  69.39 %
  25.51 %
  29.71 %
  2.75 %
  0.90 %
Cosmetics & Beauty
  14120
  3104
  10165
  2138
  3607
  928
  348
  38
  71.99 %
  68.88 %
  25.55 %
  29.90 %
  2.46 %
  1.22 %
Food & Drink
  13870
  2988
  10535
  2221
  2991
  729
  344
  38
  75.96 %
  74.33 %
  21.56 %
  24.40 %
  2.48 %
  1.27 %
Home & Garden
  14117
  3198
  10766
  2374
  3026
  790
  325
  34
  76.26 %
  74.23 %
  21.44 %
  24.70 %
  2.30 %
  1.06 %
Finance
  14134
  3213
  9616
  2065
  4155
  1111
  363
  37
  68.03 %
  64.27 %
  29.40 %
  34.58 %
  2.57 %
  1.15 %
Health
  13694
  3194
  9372
  2052
  3983
  1109
  339
  33
  68.44 %
  64.25 %
  29.09 %
  34.72 %
  2.48 %
  1.03 %
Pets
  14350
  3075
  10827
  2277
  3201
  768
  322
  30
  75.45 %
  74.05 %
  22.31 %
  24.98 %
  2.24 %
  0.98 %
Sport & Fitness
  14016
  3244
  9979
  2247
  3658
  961
  379
  36
  71.20 %
  69.27 %
  26.10 %
  29.62 %
  2.70 %
  1.11 %
Job & Career
  13846
  3038
  9854
  2106
  3597
  898
  395
  34
  71.17 %
  69.32 %
  25.98 %
  29.56 %
  2.85 %
  1.12 %
Dating
  14292
  3120
  9175
  1854
  4743
  1226
  374
  40
  64.20 %
  59.42 %
  33.19 %
  39.29 %
  2.62 %
  1.28 %
Other
  14069
  3291
  10653
  2453
  3093
  810
  323
  28
  75.72 %
  74.54 %
  21.98 %
  24.61 %
  2.30 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  3918
  12569
  2512
  5552
  1366
  480
  40
  67.57 %
  64.11 %
  29.85 %
  34.86 %
  2.58 %
  1.02 %
Outlook Mail
  18679
  4078
  12864
  2660
  5320
  1375
  495
  43
  68.87 %
  65.23 %
  28.48 %
  33.72 %
  2.65 %
  1.05 %
Yahoo Mail
  18305
  4200
  13281
  2966
  4531
  1187
  493
  47
  72.55 %
  70.62 %
  24.75 %
  28.26 %
  2.69 %
  1.12 %
AOL Mail
  18094
  4366
  13199
  3106
  4461
  1213
  434
  47
  72.95 %
  71.14 %
  24.65 %
  27.78 %
  2.40 %
  1.08 %
Mail.com
  18195
  4218
  13465
  3033
  4302
  1137
  428
  48
  74.00 %
  71.91 %
  23.64 %
  26.96 %
  2.35 %
  1.14 %
Yandex Mail
  18459
  4051
  13097
  2782
  4877
  1223
  485
  46
  70.95 %
  68.67 %
  26.42 %
  30.19 %
  2.63 %
  1.14 %
GMX Mail
  18489
  4002
  13211
  2712
  4836
  1243
  442
  47
  71.45 %
  67.77 %
  26.16 %
  31.06 %
  2.39 %
  1.17 %
Zoho Mail
  17985
  3898
  13378
  2817
  4163
  1038
  444
  43
  74.38 %
  72.27 %
  23.15 %
  26.63 %
  2.47 %
  1.10 %
ProtonMail
  17947
  3953
  13241
  2797
  4292
  1112
  414
  44
  73.78 %
  70.76 %
  23.91 %
  28.13 %
  2.31 %
  1.11 %
Custom Mail
  17972
  4154
  13661
  3064
  3880
  1049
  431
  41
  76.01 %
  73.76 %
  21.59 %
  25.25 %
  2.40 %
  0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.