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HubSpot and Newsletter2Go Email Deliverability Comparison

  HubSpot
  Newsletter2Go

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  224.044
  40.838
  166.444
  28.449
  51.594
  11.943
  6.006
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.29 %
  69.66 %
  23.03 %
  29.24 %
  2.68 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17239
  3108
  13462
  2310
  3364
  763
  413
  35
  78.09 %
  74.32 %
  19.51 %
  24.55 %
  2.40 %
  1.13 %
Elektronics
  17419
  3168
  13017
  2203
  3974
  930
  428
  35
  74.73 %
  69.54 %
  22.81 %
  29.36 %
  2.46 %
  1.10 %
Entertainment
  17188
  3097
  12691
  2149
  3981
  920
  516
  28
  73.84 %
  69.39 %
  23.16 %
  29.71 %
  3.00 %
  0.90 %
Cosmetics & Beauty
  17404
  3104
  12903
  2138
  4042
  928
  459
  38
  74.14 %
  68.88 %
  23.22 %
  29.90 %
  2.64 %
  1.22 %
Food & Drink
  17063
  2988
  13279
  2221
  3344
  729
  440
  38
  77.82 %
  74.33 %
  19.60 %
  24.40 %
  2.58 %
  1.27 %
Home & Garden
  17332
  3198
  13527
  2374
  3380
  790
  425
  34
  78.05 %
  74.23 %
  19.50 %
  24.70 %
  2.45 %
  1.06 %
Finance
  17226
  3213
  12116
  2065
  4630
  1111
  480
  37
  70.34 %
  64.27 %
  26.88 %
  34.58 %
  2.79 %
  1.15 %
Health
  16801
  3194
  11935
  2052
  4415
  1109
  451
  33
  71.04 %
  64.25 %
  26.28 %
  34.72 %
  2.68 %
  1.03 %
Pets
  17434
  3075
  13439
  2277
  3574
  768
  421
  30
  77.09 %
  74.05 %
  20.50 %
  24.98 %
  2.41 %
  0.98 %
Sport & Fitness
  17270
  3244
  12646
  2247
  4118
  961
  506
  36
  73.23 %
  69.27 %
  23.84 %
  29.62 %
  2.93 %
  1.11 %
Job & Career
  17051
  3038
  12456
  2106
  4076
  898
  519
  34
  73.05 %
  69.32 %
  23.90 %
  29.56 %
  3.04 %
  1.12 %
Dating
  17402
  3120
  11670
  1854
  5218
  1226
  514
  40
  67.06 %
  59.42 %
  29.99 %
  39.29 %
  2.95 %
  1.28 %
Other
  17215
  3291
  13303
  2453
  3478
  810
  434
  28
  77.28 %
  74.54 %
  20.20 %
  24.61 %
  2.52 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22738
  3918
  15921
  2512
  6167
  1366
  650
  40
  70.02 %
  64.11 %
  27.12 %
  34.86 %
  2.86 %
  1.02 %
Outlook Mail
  22940
  4078
  16308
  2660
  5952
  1375
  680
  43
  71.09 %
  65.23 %
  25.95 %
  33.72 %
  2.96 %
  1.05 %
Yahoo Mail
  22473
  4200
  16731
  2966
  5104
  1187
  638
  47
  74.45 %
  70.62 %
  22.71 %
  28.26 %
  2.84 %
  1.12 %
AOL Mail
  22249
  4366
  16656
  3106
  5025
  1213
  568
  47
  74.86 %
  71.14 %
  22.59 %
  27.78 %
  2.55 %
  1.08 %
Mail.com
  22198
  4218
  16824
  3033
  4811
  1137
  563
  48
  75.79 %
  71.91 %
  21.67 %
  26.96 %
  2.54 %
  1.14 %
Yandex Mail
  22666
  4051
  16519
  2782
  5495
  1223
  652
  46
  72.88 %
  68.67 %
  24.24 %
  30.19 %
  2.88 %
  1.14 %
GMX Mail
  22624
  4002
  16720
  2712
  5323
  1243
  581
  47
  73.90 %
  67.77 %
  23.53 %
  31.06 %
  2.57 %
  1.17 %
Zoho Mail
  22104
  3898
  16877
  2817
  4648
  1038
  579
  43
  76.35 %
  72.27 %
  21.03 %
  26.63 %
  2.62 %
  1.10 %
ProtonMail
  21972
  3953
  16700
  2797
  4733
  1112
  539
  44
  76.01 %
  70.76 %
  21.54 %
  28.13 %
  2.45 %
  1.11 %
Custom Mail
  22080
  4154
  17188
  3064
  4336
  1049
  556
  41
  77.84 %
  73.76 %
  19.64 %
  25.25 %
  2.52 %
  0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.