HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
224.044 40.838	166.444 28.449	51.594 11.943	6.006 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.29 % 69.66 %	23.03 % 29.24 %	2.68 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17239 3108	13462 2310	3364 763	413 35	78.09 % 74.32 %	19.51 % 24.55 %	2.40 % 1.13 %
Elektronics	17419 3168	13017 2203	3974 930	428 35	74.73 % 69.54 %	22.81 % 29.36 %	2.46 % 1.10 %
Entertainment	17188 3097	12691 2149	3981 920	516 28	73.84 % 69.39 %	23.16 % 29.71 %	3.00 % 0.90 %
Cosmetics & Beauty	17404 3104	12903 2138	4042 928	459 38	74.14 % 68.88 %	23.22 % 29.90 %	2.64 % 1.22 %
Food & Drink	17063 2988	13279 2221	3344 729	440 38	77.82 % 74.33 %	19.60 % 24.40 %	2.58 % 1.27 %
Home & Garden	17332 3198	13527 2374	3380 790	425 34	78.05 % 74.23 %	19.50 % 24.70 %	2.45 % 1.06 %
Finance	17226 3213	12116 2065	4630 1111	480 37	70.34 % 64.27 %	26.88 % 34.58 %	2.79 % 1.15 %
Health	16801 3194	11935 2052	4415 1109	451 33	71.04 % 64.25 %	26.28 % 34.72 %	2.68 % 1.03 %
Pets	17434 3075	13439 2277	3574 768	421 30	77.09 % 74.05 %	20.50 % 24.98 %	2.41 % 0.98 %
Sport & Fitness	17270 3244	12646 2247	4118 961	506 36	73.23 % 69.27 %	23.84 % 29.62 %	2.93 % 1.11 %
Job & Career	17051 3038	12456 2106	4076 898	519 34	73.05 % 69.32 %	23.90 % 29.56 %	3.04 % 1.12 %
Dating	17402 3120	11670 1854	5218 1226	514 40	67.06 % 59.42 %	29.99 % 39.29 %	2.95 % 1.28 %
Other	17215 3291	13303 2453	3478 810	434 28	77.28 % 74.54 %	20.20 % 24.61 %	2.52 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22738 3918	15921 2512	6167 1366	650 40	70.02 % 64.11 %	27.12 % 34.86 %	2.86 % 1.02 %
Outlook Mail	22940 4078	16308 2660	5952 1375	680 43	71.09 % 65.23 %	25.95 % 33.72 %	2.96 % 1.05 %
Yahoo Mail	22473 4200	16731 2966	5104 1187	638 47	74.45 % 70.62 %	22.71 % 28.26 %	2.84 % 1.12 %
AOL Mail	22249 4366	16656 3106	5025 1213	568 47	74.86 % 71.14 %	22.59 % 27.78 %	2.55 % 1.08 %
Mail.com	22198 4218	16824 3033	4811 1137	563 48	75.79 % 71.91 %	21.67 % 26.96 %	2.54 % 1.14 %
Yandex Mail	22666 4051	16519 2782	5495 1223	652 46	72.88 % 68.67 %	24.24 % 30.19 %	2.88 % 1.14 %
GMX Mail	22624 4002	16720 2712	5323 1243	581 47	73.90 % 67.77 %	23.53 % 31.06 %	2.57 % 1.17 %
Zoho Mail	22104 3898	16877 2817	4648 1038	579 43	76.35 % 72.27 %	21.03 % 26.63 %	2.62 % 1.10 %
ProtonMail	21972 3953	16700 2797	4733 1112	539 44	76.01 % 70.76 %	21.54 % 28.13 %	2.45 % 1.11 %
Custom Mail	22080 4154	17188 3064	4336 1049	556 41	77.84 % 73.76 %	19.64 % 25.25 %	2.52 % 0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.