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HubSpot and Newsletter2Go Email Deliverability Comparison

  HubSpot
  Newsletter2Go

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.301
  40.838
  189.268
  28.449
  55.071
  11.943
  6.962
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.32 %
  69.66 %
  21.91 %
  29.24 %
  2.77 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19349
  3108
  15274
  2310
  3596
  763
  479
  35
  78.94 %
  74.32 %
  18.58 %
  24.55 %
  2.48 %
  1.13 %
Elektronics
  19503
  3168
  14786
  2203
  4224
  930
  493
  35
  75.81 %
  69.54 %
  21.66 %
  29.36 %
  2.53 %
  1.10 %
Entertainment
  19311
  3097
  14472
  2149
  4252
  920
  587
  28
  74.94 %
  69.39 %
  22.02 %
  29.71 %
  3.04 %
  0.90 %
Cosmetics & Beauty
  19496
  3104
  14654
  2138
  4310
  928
  532
  38
  75.16 %
  68.88 %
  22.11 %
  29.90 %
  2.73 %
  1.22 %
Food & Drink
  19224
  2988
  15146
  2221
  3575
  729
  503
  38
  78.79 %
  74.33 %
  18.60 %
  24.40 %
  2.62 %
  1.27 %
Home & Garden
  19438
  3198
  15325
  2374
  3606
  790
  507
  34
  78.84 %
  74.23 %
  18.55 %
  24.70 %
  2.61 %
  1.06 %
Finance
  19282
  3213
  13790
  2065
  4940
  1111
  552
  37
  71.52 %
  64.27 %
  25.62 %
  34.58 %
  2.86 %
  1.15 %
Health
  18920
  3194
  13673
  2052
  4708
  1109
  539
  33
  72.27 %
  64.25 %
  24.88 %
  34.72 %
  2.85 %
  1.03 %
Pets
  19513
  3075
  15207
  2277
  3819
  768
  487
  30
  77.93 %
  74.05 %
  19.57 %
  24.98 %
  2.50 %
  0.98 %
Sport & Fitness
  19389
  3244
  14385
  2247
  4416
  961
  588
  36
  74.19 %
  69.27 %
  22.78 %
  29.62 %
  3.03 %
  1.11 %
Job & Career
  19070
  3038
  14097
  2106
  4374
  898
  599
  34
  73.92 %
  69.32 %
  22.94 %
  29.56 %
  3.14 %
  1.12 %
Dating
  19524
  3120
  13396
  1854
  5529
  1226
  599
  40
  68.61 %
  59.42 %
  28.32 %
  39.29 %
  3.07 %
  1.28 %
Other
  19282
  3291
  15063
  2453
  3722
  810
  497
  28
  78.12 %
  74.54 %
  19.30 %
  24.61 %
  2.58 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25502
  3918
  18180
  2512
  6566
  1366
  756
  40
  71.29 %
  64.11 %
  25.75 %
  34.86 %
  2.96 %
  1.02 %
Outlook Mail
  25710
  4078
  18566
  2660
  6354
  1375
  790
  43
  72.21 %
  65.23 %
  24.71 %
  33.72 %
  3.07 %
  1.05 %
Yahoo Mail
  25164
  4200
  18978
  2966
  5466
  1187
  720
  47
  75.42 %
  70.62 %
  21.72 %
  28.26 %
  2.86 %
  1.12 %
AOL Mail
  24907
  4366
  18842
  3106
  5386
  1213
  679
  47
  75.65 %
  71.14 %
  21.62 %
  27.78 %
  2.73 %
  1.08 %
Mail.com
  24905
  4218
  19090
  3033
  5150
  1137
  665
  48
  76.65 %
  71.91 %
  20.68 %
  26.96 %
  2.67 %
  1.14 %
Yandex Mail
  25360
  4051
  18713
  2782
  5886
  1223
  761
  46
  73.79 %
  68.67 %
  23.21 %
  30.19 %
  3.00 %
  1.14 %
GMX Mail
  25311
  4002
  19014
  2712
  5631
  1243
  666
  47
  75.12 %
  67.77 %
  22.25 %
  31.06 %
  2.63 %
  1.17 %
Zoho Mail
  24851
  3898
  19239
  2817
  4958
  1038
  654
  43
  77.42 %
  72.27 %
  19.95 %
  26.63 %
  2.63 %
  1.10 %
ProtonMail
  24796
  3953
  19124
  2797
  5039
  1112
  633
  44
  77.13 %
  70.76 %
  20.32 %
  28.13 %
  2.55 %
  1.11 %
Custom Mail
  24795
  4154
  19522
  3064
  4635
  1049
  638
  41
  78.73 %
  73.76 %
  18.69 %
  25.25 %
  2.57 %
  0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.