HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
306.273 40.838	234.987 28.449	62.414 11.943	8.872 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.72 % 69.66 %	20.38 % 29.24 %	2.90 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23496 3108	18833 2310	4065 763	598 35	80.15 % 74.32 %	17.30 % 24.55 %	2.55 % 1.13 %
Elektronics	23760 3168	18358 2203	4760 930	642 35	77.26 % 69.54 %	20.03 % 29.36 %	2.70 % 1.10 %
Entertainment	23596 3097	18028 2149	4828 920	740 28	76.40 % 69.39 %	20.46 % 29.71 %	3.14 % 0.90 %
Cosmetics & Beauty	23846 3104	18270 2138	4894 928	682 38	76.62 % 68.88 %	20.52 % 29.90 %	2.86 % 1.22 %
Food & Drink	23455 2988	18761 2221	4060 729	634 38	79.99 % 74.33 %	17.31 % 24.40 %	2.70 % 1.27 %
Home & Garden	23634 3198	18923 2374	4084 790	627 34	80.07 % 74.23 %	17.28 % 24.70 %	2.65 % 1.06 %
Finance	23573 3213	17248 2065	5601 1111	724 37	73.17 % 64.27 %	23.76 % 34.58 %	3.07 % 1.15 %
Health	23159 3194	17139 2052	5324 1109	696 33	74.01 % 64.25 %	22.99 % 34.72 %	3.01 % 1.03 %
Pets	23737 3075	18757 2277	4341 768	639 30	79.02 % 74.05 %	18.29 % 24.98 %	2.69 % 0.98 %
Sport & Fitness	23545 3244	17806 2247	5015 961	724 36	75.63 % 69.27 %	21.30 % 29.62 %	3.07 % 1.11 %
Job & Career	23297 3038	17513 2106	5026 898	758 34	75.17 % 69.32 %	21.57 % 29.56 %	3.25 % 1.12 %
Dating	23660 3120	16721 1854	6170 1226	769 40	70.67 % 59.42 %	26.08 % 39.29 %	3.25 % 1.28 %
Other	23515 3291	18630 2453	4246 810	639 28	79.23 % 74.54 %	18.06 % 24.61 %	2.72 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30933 3918	22556 2512	7385 1366	992 40	72.92 % 64.11 %	23.87 % 34.86 %	3.21 % 1.02 %
Outlook Mail	31074 4078	22899 2660	7160 1375	1015 43	73.69 % 65.23 %	23.04 % 33.72 %	3.27 % 1.05 %
Yahoo Mail	30645 4200	23497 2966	6232 1187	916 47	76.67 % 70.62 %	20.34 % 28.26 %	2.99 % 1.12 %
AOL Mail	30435 4366	23408 3106	6170 1213	857 47	76.91 % 71.14 %	20.27 % 27.78 %	2.82 % 1.08 %
Mail.com	30423 4218	23696 3033	5873 1137	854 48	77.89 % 71.91 %	19.30 % 26.96 %	2.81 % 1.14 %
Yandex Mail	30955 4051	23234 2782	6738 1223	983 46	75.06 % 68.67 %	21.77 % 30.19 %	3.18 % 1.14 %
GMX Mail	30887 4002	23751 2712	6301 1243	835 47	76.90 % 67.77 %	20.40 % 31.06 %	2.70 % 1.17 %
Zoho Mail	30226 3898	23798 2817	5604 1038	824 43	78.73 % 72.27 %	18.54 % 26.63 %	2.73 % 1.10 %
ProtonMail	30373 3953	23903 2797	5680 1112	790 44	78.70 % 70.76 %	18.70 % 28.13 %	2.60 % 1.11 %
Custom Mail	30322 4154	24245 3064	5271 1049	806 41	79.96 % 73.76 %	17.38 % 25.25 %	2.66 % 0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.