HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.726 40.838	131.966 28.449	46.214 11.943	4.546 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.22 % 69.66 %	25.29 % 29.24 %	2.49 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14065 3108	10728 2310	3017 763	320 35	76.27 % 74.32 %	21.45 % 24.55 %	2.28 % 1.13 %
Elektronics	14212 3168	10296 2203	3586 930	330 35	72.45 % 69.54 %	25.23 % 29.36 %	2.32 % 1.10 %
Entertainment	13941 3097	10000 2149	3557 920	384 28	71.73 % 69.39 %	25.51 % 29.71 %	2.75 % 0.90 %
Cosmetics & Beauty	14120 3104	10165 2138	3607 928	348 38	71.99 % 68.88 %	25.55 % 29.90 %	2.46 % 1.22 %
Food & Drink	13870 2988	10535 2221	2991 729	344 38	75.96 % 74.33 %	21.56 % 24.40 %	2.48 % 1.27 %
Home & Garden	14117 3198	10766 2374	3026 790	325 34	76.26 % 74.23 %	21.44 % 24.70 %	2.30 % 1.06 %
Finance	14134 3213	9616 2065	4155 1111	363 37	68.03 % 64.27 %	29.40 % 34.58 %	2.57 % 1.15 %
Health	13694 3194	9372 2052	3983 1109	339 33	68.44 % 64.25 %	29.09 % 34.72 %	2.48 % 1.03 %
Pets	14350 3075	10827 2277	3201 768	322 30	75.45 % 74.05 %	22.31 % 24.98 %	2.24 % 0.98 %
Sport & Fitness	14016 3244	9979 2247	3658 961	379 36	71.20 % 69.27 %	26.10 % 29.62 %	2.70 % 1.11 %
Job & Career	13846 3038	9854 2106	3597 898	395 34	71.17 % 69.32 %	25.98 % 29.56 %	2.85 % 1.12 %
Dating	14292 3120	9175 1854	4743 1226	374 40	64.20 % 59.42 %	33.19 % 39.29 %	2.62 % 1.28 %
Other	14069 3291	10653 2453	3093 810	323 28	75.72 % 74.54 %	21.98 % 24.61 %	2.30 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 3918	12569 2512	5552 1366	480 40	67.57 % 64.11 %	29.85 % 34.86 %	2.58 % 1.02 %
Outlook Mail	18679 4078	12864 2660	5320 1375	495 43	68.87 % 65.23 %	28.48 % 33.72 %	2.65 % 1.05 %
Yahoo Mail	18305 4200	13281 2966	4531 1187	493 47	72.55 % 70.62 %	24.75 % 28.26 %	2.69 % 1.12 %
AOL Mail	18094 4366	13199 3106	4461 1213	434 47	72.95 % 71.14 %	24.65 % 27.78 %	2.40 % 1.08 %
Mail.com	18195 4218	13465 3033	4302 1137	428 48	74.00 % 71.91 %	23.64 % 26.96 %	2.35 % 1.14 %
Yandex Mail	18459 4051	13097 2782	4877 1223	485 46	70.95 % 68.67 %	26.42 % 30.19 %	2.63 % 1.14 %
GMX Mail	18489 4002	13211 2712	4836 1243	442 47	71.45 % 67.77 %	26.16 % 31.06 %	2.39 % 1.17 %
Zoho Mail	17985 3898	13378 2817	4163 1038	444 43	74.38 % 72.27 %	23.15 % 26.63 %	2.47 % 1.10 %
ProtonMail	17947 3953	13241 2797	4292 1112	414 44	73.78 % 70.76 %	23.91 % 28.13 %	2.31 % 1.11 %
Custom Mail	17972 4154	13661 3064	3880 1049	431 41	76.01 % 73.76 %	21.59 % 25.25 %	2.40 % 0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.