Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 114.189	71.003 75.132	39.714 37.023	3.797 2.034

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 65.80 %	34.68 % 32.42 %	3.32 % 1.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 8745	5735 6188	2587 2403	291 154	66.59 % 70.76 %	30.04 % 27.48 %	3.38 % 1.76 %
Elektronics	9286 8999	5718 5893	3257 2942	311 164	61.58 % 65.49 %	35.07 % 32.69 %	3.35 % 1.82 %
Entertainment	8306 8729	5116 5712	2925 2859	265 158	61.59 % 65.44 %	35.22 % 32.75 %	3.19 % 1.81 %
Cosmetics & Beauty	8745 8718	5405 5687	3050 2874	290 157	61.81 % 65.23 %	34.88 % 32.97 %	3.32 % 1.80 %
Food & Drink	8906 8595	5948 6044	2663 2393	295 158	66.79 % 70.32 %	29.90 % 27.84 %	3.31 % 1.84 %
Home & Garden	8832 8780	5910 6216	2629 2408	293 156	66.92 % 70.80 %	29.77 % 27.43 %	3.32 % 1.78 %
Finance	9006 8799	5104 5315	3607 3333	295 151	56.67 % 60.40 %	40.05 % 37.88 %	3.28 % 1.72 %
Health	9256 8434	5239 5067	3715 3217	302 150	56.60 % 60.08 %	40.14 % 38.14 %	3.26 % 1.78 %
Pets	8877 9118	5908 6412	2673 2544	296 162	66.55 % 70.32 %	30.11 % 27.90 %	3.33 % 1.78 %
Sport & Fitness	8327 8744	5127 5698	2924 2889	276 157	61.57 % 65.16 %	35.11 % 33.04 %	3.31 % 1.80 %
Job & Career	9027 8513	5562 5591	3155 2773	310 149	61.62 % 65.68 %	34.95 % 32.57 %	3.43 % 1.75 %
Dating	8500 9176	4360 5070	3865 3948	275 158	51.29 % 55.25 %	45.47 % 43.03 %	3.24 % 1.72 %
Other	8833 8839	5871 6239	2664 2440	298 160	66.47 % 70.58 %	30.16 % 27.60 %	3.37 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 11734	6228 7020	4464 4506	373 208	56.29 % 59.83 %	40.34 % 38.40 %	3.37 % 1.77 %
Outlook Mail	11924 11765	6929 7286	4595 4269	400 210	58.11 % 61.93 %	38.54 % 36.29 %	3.35 % 1.78 %
Yahoo Mail	11252 11460	7147 7696	3736 3559	369 205	63.52 % 67.16 %	33.20 % 31.06 %	3.28 % 1.79 %
AOL Mail	11470 11373	7274 7651	3827 3518	369 204	63.42 % 67.27 %	33.37 % 30.93 %	3.22 % 1.79 %
Mail.com	11602 11314	7446 7719	3765 3395	391 200	64.18 % 68.23 %	32.45 % 30.01 %	3.37 % 1.77 %
Yandex Mail	11517 11569	7058 7528	4078 3834	381 207	61.28 % 65.07 %	35.41 % 33.14 %	3.31 % 1.79 %
GMX Mail	11706 11697	7059 7474	4256 4015	391 208	60.30 % 63.90 %	36.36 % 34.33 %	3.34 % 1.78 %
Zoho Mail	11424 11159	7364 7630	3685 3328	375 201	64.46 % 68.38 %	32.26 % 29.82 %	3.28 % 1.80 %
ProtonMail	11383 10961	7110 7271	3893 3497	380 193	62.46 % 66.34 %	34.20 % 31.90 %	3.34 % 1.76 %
Custom Mail	11171 11157	7388 7857	3415 3102	368 198	66.14 % 70.42 %	30.57 % 27.80 %	3.29 % 1.77 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.