Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.511 403.423	304.350 316.083	83.475 75.022	15.686 12.318

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.43 % 78.35 %	20.69 % 18.60 %	3.89 % 3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30861 31130	24225 25382	5527 4916	1109 832	78.50 % 81.54 %	17.91 % 15.79 %	3.59 % 2.67 %
Elektronics	31374 31248	23774 24699	6413 5667	1187 882	75.78 % 79.04 %	20.44 % 18.14 %	3.78 % 2.82 %
Entertainment	30491 31042	23046 24223	6288 5801	1157 1018	75.58 % 78.03 %	20.62 % 18.69 %	3.79 % 3.28 %
Cosmetics & Beauty	30786 31281	23186 24453	6391 5865	1209 963	75.31 % 78.17 %	20.76 % 18.75 %	3.93 % 3.08 %
Food & Drink	31039 30817	24340 25060	5595 4882	1104 875	78.42 % 81.32 %	18.03 % 15.84 %	3.56 % 2.84 %
Home & Garden	31225 31121	24572 25376	5576 4902	1077 843	78.69 % 81.54 %	17.86 % 15.75 %	3.45 % 2.71 %
Finance	31404 31122	22603 23346	7456 6738	1345 1038	71.97 % 75.01 %	23.74 % 21.65 %	4.28 % 3.34 %
Health	31637 30698	23007 23328	7350 6375	1280 995	72.72 % 75.99 %	23.23 % 20.77 %	4.05 % 3.24 %
Pets	31017 31152	24086 25021	5839 5234	1092 897	77.65 % 80.32 %	18.83 % 16.80 %	3.52 % 2.88 %
Sport & Fitness	30330 31046	22630 23992	6466 6062	1234 992	74.61 % 77.28 %	21.32 % 19.53 %	4.07 % 3.20 %
Job & Career	31369 30722	22971 23506	6991 6139	1407 1077	73.23 % 76.51 %	22.29 % 19.98 %	4.49 % 3.51 %
Dating	30965 31106	21909 22770	7751 7296	1305 1040	70.75 % 73.20 %	25.03 % 23.46 %	4.21 % 3.34 %
Other	31013 30938	24001 24927	5832 5145	1180 866	77.39 % 80.57 %	18.81 % 16.63 %	3.80 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39730 40476	28663 30261	9308 8833	1759 1382	72.14 % 74.76 %	23.43 % 21.82 %	4.43 % 3.41 %
Outlook Mail	40426 40491	29325 30539	9386 8543	1715 1409	72.54 % 75.42 %	23.22 % 21.10 %	4.24 % 3.48 %
Yahoo Mail	40091 40202	30189 31413	8311 7531	1591 1258	75.30 % 78.14 %	20.73 % 18.73 %	3.97 % 3.13 %
AOL Mail	40345 39757	30298 31106	8439 7444	1608 1207	75.10 % 78.24 %	20.92 % 18.72 %	3.99 % 3.04 %
Mail.com	40411 40160	30878 31850	8027 7115	1506 1195	76.41 % 79.31 %	19.86 % 17.72 %	3.73 % 2.98 %
Yandex Mail	40064 40450	29475 30967	8907 8140	1682 1343	73.57 % 76.56 %	22.23 % 20.12 %	4.20 % 3.32 %
GMX Mail	40369 40450	30748 31876	8230 7414	1391 1160	76.17 % 78.80 %	20.39 % 18.33 %	3.45 % 2.87 %
Zoho Mail	40051 39721	30869 31860	7662 6714	1520 1147	77.07 % 80.21 %	19.13 % 16.90 %	3.80 % 2.89 %
ProtonMail	39970 39914	30842 32131	7684 6726	1444 1057	77.16 % 80.50 %	19.22 % 16.85 %	3.61 % 2.65 %
Custom Mail	39969 39775	31364 32374	7205 6310	1400 1091	78.47 % 81.39 %	18.03 % 15.86 %	3.50 % 2.74 %
iCloud Mail	727 635	559 502	136 100	32 33	76.89 % 79.06 %	18.71 % 15.75 %	4.40 % 5.20 %
Tuta	643 689	537 596	86 77	20 16	83.51 % 86.50 %	13.37 % 11.18 %	3.11 % 2.32 %
Juno.com	715 703	603 608	94 75	18 20	84.34 % 86.49 %	13.15 % 10.67 %	2.52 % 2.84 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.