Benchmark Email and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.949
306.273
|
225.728
234.987
|
68.625
62.414
|
11.596
8.872
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.78 %
76.72 %
|
22.43 %
20.38 %
|
3.79 %
2.90 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23414
23496
|
18030
18833
|
4541
4065
|
843
598
|
77.01 %
80.15 %
|
19.39 %
17.30 %
|
3.60 %
2.55 %
|
Elektronics |
23803
23760
|
17577
18358
|
5330
4760
|
896
642
|
73.84 %
77.26 %
|
22.39 %
20.03 %
|
3.76 %
2.70 %
|
Entertainment |
23010
23596
|
17006
18028
|
5147
4828
|
857
740
|
73.91 %
76.40 %
|
22.37 %
20.46 %
|
3.72 %
3.14 %
|
Cosmetics & Beauty |
23367
23846
|
17195
18270
|
5258
4894
|
914
682
|
73.59 %
76.62 %
|
22.50 %
20.52 %
|
3.91 %
2.86 %
|
Food & Drink |
23591
23455
|
18161
18761
|
4601
4060
|
829
634
|
76.98 %
79.99 %
|
19.50 %
17.31 %
|
3.51 %
2.70 %
|
Home & Garden |
23681
23634
|
18310
18923
|
4573
4084
|
798
627
|
77.32 %
80.07 %
|
19.31 %
17.28 %
|
3.37 %
2.65 %
|
Finance |
23659
23573
|
16556
17248
|
6125
5601
|
978
724
|
69.98 %
73.17 %
|
25.89 %
23.76 %
|
4.13 %
3.07 %
|
Health |
24165
23159
|
17069
17139
|
6137
5324
|
959
696
|
70.64 %
74.01 %
|
25.40 %
22.99 %
|
3.97 %
3.01 %
|
Pets |
23565
23737
|
17984
18757
|
4762
4341
|
819
639
|
76.32 %
79.02 %
|
20.21 %
18.29 %
|
3.48 %
2.69 %
|
Sport & Fitness |
22938
23545
|
16785
17806
|
5269
5015
|
884
724
|
73.18 %
75.63 %
|
22.97 %
21.30 %
|
3.85 %
3.07 %
|
Job & Career |
23722
23297
|
17020
17513
|
5674
5026
|
1028
758
|
71.75 %
75.17 %
|
23.92 %
21.57 %
|
4.33 %
3.25 %
|
Dating |
23400
23660
|
16046
16721
|
6437
6170
|
917
769
|
68.57 %
70.67 %
|
27.51 %
26.08 %
|
3.92 %
3.25 %
|
Other |
23634
23515
|
17989
18630
|
4771
4246
|
874
639
|
76.11 %
79.23 %
|
20.19 %
18.06 %
|
3.70 %
2.72 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30311
30933
|
21329
22556
|
7698
7385
|
1284
992
|
70.37 %
72.92 %
|
25.40 %
23.87 %
|
4.24 %
3.21 %
|
Outlook Mail |
30891
31074
|
21866
22899
|
7773
7160
|
1252
1015
|
70.78 %
73.69 %
|
25.16 %
23.04 %
|
4.05 %
3.27 %
|
Yahoo Mail |
30553
30645
|
22592
23497
|
6791
6232
|
1170
916
|
73.94 %
76.67 %
|
22.23 %
20.34 %
|
3.83 %
2.99 %
|
AOL Mail |
30655
30435
|
22574
23408
|
6895
6170
|
1186
857
|
73.64 %
76.91 %
|
22.49 %
20.27 %
|
3.87 %
2.82 %
|
Mail.com |
30930
30423
|
23187
23696
|
6622
5873
|
1121
854
|
74.97 %
77.89 %
|
21.41 %
19.30 %
|
3.62 %
2.81 %
|
Yandex Mail |
30609
30955
|
22070
23234
|
7304
6738
|
1235
983
|
72.10 %
75.06 %
|
23.86 %
21.77 %
|
4.03 %
3.18 %
|
GMX Mail |
30756
30887
|
22804
23751
|
6888
6301
|
1064
835
|
74.14 %
76.90 %
|
22.40 %
20.40 %
|
3.46 %
2.70 %
|
Zoho Mail |
30439
30226
|
22991
23798
|
6315
5604
|
1133
824
|
75.53 %
78.73 %
|
20.75 %
18.54 %
|
3.72 %
2.73 %
|
ProtonMail |
30467
30373
|
22974
23903
|
6412
5680
|
1081
790
|
75.41 %
78.70 %
|
21.05 %
18.70 %
|
3.55 %
2.60 %
|
Custom Mail |
30338
30322
|
23341
24245
|
5927
5271
|
1070
806
|
76.94 %
79.96 %
|
19.54 %
17.38 %
|
3.53 %
2.66 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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- Benchmark Email and MailerLite comparison
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