Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.847 394.716	297.350 308.766	82.152 73.930	15.345 12.020

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.31 % 78.22 %	20.81 % 18.73 %	3.89 % 3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30187 30437	23663 24789	5441 4842	1083 806	78.39 % 81.44 %	18.02 % 15.91 %	3.59 % 2.65 %
Elektronics	30740 30600	23252 24142	6320 5594	1168 864	75.64 % 78.90 %	20.56 % 18.28 %	3.80 % 2.82 %
Entertainment	29813 30382	22493 23671	6182 5716	1138 995	75.45 % 77.91 %	20.74 % 18.81 %	3.82 % 3.27 %
Cosmetics & Beauty	30068 30593	22603 23874	6282 5778	1183 941	75.17 % 78.04 %	20.89 % 18.89 %	3.93 % 3.08 %
Food & Drink	30339 30177	23757 24512	5500 4812	1082 853	78.31 % 81.23 %	18.13 % 15.95 %	3.57 % 2.83 %
Home & Garden	30560 30431	24024 24773	5489 4830	1047 828	78.61 % 81.41 %	17.96 % 15.87 %	3.43 % 2.72 %
Finance	30716 30446	22059 22796	7340 6638	1317 1012	71.82 % 74.87 %	23.90 % 21.80 %	4.29 % 3.32 %
Health	30992 30017	22490 22770	7244 6283	1258 964	72.57 % 75.86 %	23.37 % 20.93 %	4.06 % 3.21 %
Pets	30348 30504	23543 24465	5742 5158	1063 881	77.58 % 80.20 %	18.92 % 16.91 %	3.50 % 2.89 %
Sport & Fitness	29696 30425	22123 23475	6364 5981	1209 969	74.50 % 77.16 %	21.43 % 19.66 %	4.07 % 3.18 %
Job & Career	30708 29991	22467 22914	6875 6031	1366 1046	73.16 % 76.40 %	22.39 % 20.11 %	4.45 % 3.49 %
Dating	30315 30449	21400 22239	7637 7199	1278 1011	70.59 % 73.04 %	25.19 % 23.64 %	4.22 % 3.32 %
Other	30365 30264	23476 24346	5736 5068	1153 850	77.31 % 80.45 %	18.89 % 16.75 %	3.80 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39106 39838	28191 29763	9190 8723	1725 1352	72.09 % 74.71 %	23.50 % 21.90 %	4.41 % 3.39 %
Outlook Mail	39769 39814	28815 29984	9278 8448	1676 1382	72.46 % 75.31 %	23.33 % 21.22 %	4.21 % 3.47 %
Yahoo Mail	39403 39525	29642 30843	8200 7443	1561 1239	75.23 % 78.03 %	20.81 % 18.83 %	3.96 % 3.13 %
AOL Mail	39692 39100	29777 30554	8335 7359	1580 1187	75.02 % 78.14 %	21.00 % 18.82 %	3.98 % 3.04 %
Mail.com	39734 39494	30325 31284	7927 7037	1482 1173	76.32 % 79.21 %	19.95 % 17.82 %	3.73 % 2.97 %
Yandex Mail	39419 39830	28959 30454	8799 8056	1661 1320	73.46 % 76.46 %	22.32 % 20.23 %	4.21 % 3.31 %
GMX Mail	39690 39741	30185 31271	8135 7334	1370 1136	76.05 % 78.69 %	20.50 % 18.45 %	3.45 % 2.86 %
Zoho Mail	39456 39026	30380 31272	7581 6635	1495 1119	77.00 % 80.13 %	19.21 % 17.00 %	3.79 % 2.87 %
ProtonMail	39305 39245	30287 31550	7596 6655	1422 1040	77.06 % 80.39 %	19.33 % 16.96 %	3.62 % 2.65 %
Custom Mail	39273 39103	30789 31791	7111 6240	1373 1072	78.40 % 81.30 %	18.11 % 15.96 %	3.50 % 2.74 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.