Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.308 285.515	208.929 217.729	65.587 59.641	10.792 8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.23 % 76.26 %	22.99 % 20.89 %	3.78 % 2.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21799 21934	16671 17484	4335 3893	793 557	76.48 % 79.71 %	19.89 % 17.75 %	3.64 % 2.54 %
Elektronics	22216 22149	16272 17016	5106 4557	838 576	73.24 % 76.83 %	22.98 % 20.57 %	3.77 % 2.60 %
Entertainment	21462 22006	15739 16715	4919 4611	804 680	73.33 % 75.96 %	22.92 % 20.95 %	3.75 % 3.09 %
Cosmetics & Beauty	21782 22225	15922 16932	5029 4677	831 616	73.10 % 76.18 %	23.09 % 21.04 %	3.82 % 2.77 %
Food & Drink	22017 21813	16844 17355	4400 3873	773 585	76.50 % 79.56 %	19.98 % 17.76 %	3.51 % 2.68 %
Home & Garden	22094 22060	16975 17575	4369 3906	750 579	76.83 % 79.67 %	19.77 % 17.71 %	3.39 % 2.62 %
Finance	22010 21940	15270 15925	5843 5348	897 667	69.38 % 72.58 %	26.55 % 24.38 %	4.08 % 3.04 %
Health	22634 21555	15841 15827	5895 5092	898 636	69.99 % 73.43 %	26.04 % 23.62 %	3.97 % 2.95 %
Pets	21988 22171	16675 17445	4543 4144	770 582	75.84 % 78.68 %	20.66 % 18.69 %	3.50 % 2.63 %
Sport & Fitness	21377 21920	15528 16465	5029 4782	820 673	72.64 % 75.11 %	23.53 % 21.82 %	3.84 % 3.07 %
Job & Career	22138 21694	15778 16210	5406 4780	954 704	71.27 % 74.72 %	24.42 % 22.03 %	4.31 % 3.25 %
Dating	21750 22084	14738 15455	6161 5923	851 706	67.76 % 69.98 %	28.33 % 26.82 %	3.91 % 3.20 %
Other	22041 21964	16676 17325	4552 4055	813 584	75.66 % 78.88 %	20.65 % 18.46 %	3.69 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28293 28867	19735 20896	7368 7069	1190 902	69.75 % 72.39 %	26.04 % 24.49 %	4.21 % 3.12 %
Outlook Mail	28844 29063	20234 21278	7441 6859	1169 926	70.15 % 73.21 %	25.80 % 23.60 %	4.05 % 3.19 %
Yahoo Mail	28466 28525	20903 21744	6468 5937	1095 844	73.43 % 76.23 %	22.72 % 20.81 %	3.85 % 2.96 %
AOL Mail	28643 28325	20956 21665	6580 5873	1107 787	73.16 % 76.49 %	22.97 % 20.73 %	3.86 % 2.78 %
Mail.com	28819 28385	21457 22001	6323 5609	1039 775	74.45 % 77.51 %	21.94 % 19.76 %	3.61 % 2.73 %
Yandex Mail	28526 28849	20428 21525	6953 6414	1145 910	71.61 % 74.61 %	24.37 % 22.23 %	4.01 % 3.15 %
GMX Mail	28688 28794	21087 21970	6613 6050	988 774	73.50 % 76.30 %	23.05 % 21.01 %	3.44 % 2.69 %
Zoho Mail	28385 28159	21296 22049	6035 5356	1054 754	75.03 % 78.30 %	21.26 % 19.02 %	3.71 % 2.68 %
ProtonMail	28409 28290	21248 22117	6150 5444	1011 729	74.79 % 78.18 %	21.65 % 19.24 %	3.56 % 2.58 %
Custom Mail	28235 28258	21585 22484	5656 5030	994 744	76.45 % 79.57 %	20.03 % 17.80 %	3.52 % 2.63 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.