Benchmark Email and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
285.308
285.515
|
208.929
217.729
|
65.587
59.641
|
10.792
8.145
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.23 %
76.26 %
|
22.99 %
20.89 %
|
3.78 %
2.85 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21799
21934
|
16671
17484
|
4335
3893
|
793
557
|
76.48 %
79.71 %
|
19.89 %
17.75 %
|
3.64 %
2.54 %
|
Elektronics |
22216
22149
|
16272
17016
|
5106
4557
|
838
576
|
73.24 %
76.83 %
|
22.98 %
20.57 %
|
3.77 %
2.60 %
|
Entertainment |
21462
22006
|
15739
16715
|
4919
4611
|
804
680
|
73.33 %
75.96 %
|
22.92 %
20.95 %
|
3.75 %
3.09 %
|
Cosmetics & Beauty |
21782
22225
|
15922
16932
|
5029
4677
|
831
616
|
73.10 %
76.18 %
|
23.09 %
21.04 %
|
3.82 %
2.77 %
|
Food & Drink |
22017
21813
|
16844
17355
|
4400
3873
|
773
585
|
76.50 %
79.56 %
|
19.98 %
17.76 %
|
3.51 %
2.68 %
|
Home & Garden |
22094
22060
|
16975
17575
|
4369
3906
|
750
579
|
76.83 %
79.67 %
|
19.77 %
17.71 %
|
3.39 %
2.62 %
|
Finance |
22010
21940
|
15270
15925
|
5843
5348
|
897
667
|
69.38 %
72.58 %
|
26.55 %
24.38 %
|
4.08 %
3.04 %
|
Health |
22634
21555
|
15841
15827
|
5895
5092
|
898
636
|
69.99 %
73.43 %
|
26.04 %
23.62 %
|
3.97 %
2.95 %
|
Pets |
21988
22171
|
16675
17445
|
4543
4144
|
770
582
|
75.84 %
78.68 %
|
20.66 %
18.69 %
|
3.50 %
2.63 %
|
Sport & Fitness |
21377
21920
|
15528
16465
|
5029
4782
|
820
673
|
72.64 %
75.11 %
|
23.53 %
21.82 %
|
3.84 %
3.07 %
|
Job & Career |
22138
21694
|
15778
16210
|
5406
4780
|
954
704
|
71.27 %
74.72 %
|
24.42 %
22.03 %
|
4.31 %
3.25 %
|
Dating |
21750
22084
|
14738
15455
|
6161
5923
|
851
706
|
67.76 %
69.98 %
|
28.33 %
26.82 %
|
3.91 %
3.20 %
|
Other |
22041
21964
|
16676
17325
|
4552
4055
|
813
584
|
75.66 %
78.88 %
|
20.65 %
18.46 %
|
3.69 %
2.66 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28293
28867
|
19735
20896
|
7368
7069
|
1190
902
|
69.75 %
72.39 %
|
26.04 %
24.49 %
|
4.21 %
3.12 %
|
Outlook Mail |
28844
29063
|
20234
21278
|
7441
6859
|
1169
926
|
70.15 %
73.21 %
|
25.80 %
23.60 %
|
4.05 %
3.19 %
|
Yahoo Mail |
28466
28525
|
20903
21744
|
6468
5937
|
1095
844
|
73.43 %
76.23 %
|
22.72 %
20.81 %
|
3.85 %
2.96 %
|
AOL Mail |
28643
28325
|
20956
21665
|
6580
5873
|
1107
787
|
73.16 %
76.49 %
|
22.97 %
20.73 %
|
3.86 %
2.78 %
|
Mail.com |
28819
28385
|
21457
22001
|
6323
5609
|
1039
775
|
74.45 %
77.51 %
|
21.94 %
19.76 %
|
3.61 %
2.73 %
|
Yandex Mail |
28526
28849
|
20428
21525
|
6953
6414
|
1145
910
|
71.61 %
74.61 %
|
24.37 %
22.23 %
|
4.01 %
3.15 %
|
GMX Mail |
28688
28794
|
21087
21970
|
6613
6050
|
988
774
|
73.50 %
76.30 %
|
23.05 %
21.01 %
|
3.44 %
2.69 %
|
Zoho Mail |
28385
28159
|
21296
22049
|
6035
5356
|
1054
754
|
75.03 %
78.30 %
|
21.26 %
19.02 %
|
3.71 %
2.68 %
|
ProtonMail |
28409
28290
|
21248
22117
|
6150
5444
|
1011
729
|
74.79 %
78.18 %
|
21.65 %
19.24 %
|
3.56 %
2.58 %
|
Custom Mail |
28235
28258
|
21585
22484
|
5656
5030
|
994
744
|
76.45 %
79.57 %
|
20.03 %
17.80 %
|
3.52 %
2.63 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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- Benchmark Email and GetResponse comparison
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- Benchmark Email and MailChimp comparison
- Benchmark Email and MailerLite comparison
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