Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 224.044	159.455 166.444	56.164 51.594	8.235 6.006

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 74.29 %	25.09 % 23.03 %	3.68 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 17239	12737 13462	3697 3364	621 413	74.68 % 78.09 %	21.68 % 19.51 %	3.64 % 2.40 %
Elektronics	17571 17419	12507 13017	4432 3974	632 428	71.18 % 74.73 %	25.22 % 22.81 %	3.60 % 2.46 %
Entertainment	16807 17188	11987 12691	4200 3981	620 516	71.32 % 73.84 %	24.99 % 23.16 %	3.69 % 3.00 %
Cosmetics & Beauty	17088 17404	12135 12903	4316 4042	637 459	71.01 % 74.14 %	25.26 % 23.22 %	3.73 % 2.64 %
Food & Drink	17317 17063	12957 13279	3768 3344	592 440	74.82 % 77.82 %	21.76 % 19.60 %	3.42 % 2.58 %
Home & Garden	17277 17332	12973 13527	3734 3380	570 425	75.09 % 78.05 %	21.61 % 19.50 %	3.30 % 2.45 %
Finance	17224 17226	11543 12116	5008 4630	673 480	67.02 % 70.34 %	29.08 % 26.88 %	3.91 % 2.79 %
Health	17938 16801	12136 11935	5119 4415	683 451	67.66 % 71.04 %	28.54 % 26.28 %	3.81 % 2.68 %
Pets	17211 17434	12765 13439	3848 3574	598 421	74.17 % 77.09 %	22.36 % 20.50 %	3.47 % 2.41 %
Sport & Fitness	16731 17270	11847 12646	4267 4118	617 506	70.81 % 73.23 %	25.50 % 23.84 %	3.69 % 2.93 %
Job & Career	17395 17051	12084 12456	4582 4076	729 519	69.47 % 73.05 %	26.34 % 23.90 %	4.19 % 3.04 %
Dating	17000 17402	11032 11670	5334 5218	634 514	64.89 % 67.06 %	31.38 % 29.99 %	3.73 % 2.95 %
Other	17240 17215	12752 13303	3859 3478	629 434	73.97 % 77.28 %	22.38 % 20.20 %	3.65 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22738	15039 15921	6336 6167	879 650	67.58 % 70.02 %	28.47 % 27.12 %	3.95 % 2.86 %
Outlook Mail	22861 22940	15532 16308	6428 5952	901 680	67.94 % 71.09 %	28.12 % 25.95 %	3.94 % 2.96 %
Yahoo Mail	22213 22473	15919 16731	5468 5104	826 638	71.67 % 74.45 %	24.62 % 22.71 %	3.72 % 2.84 %
AOL Mail	22384 22249	15966 16656	5571 5025	847 568	71.33 % 74.86 %	24.89 % 22.59 %	3.78 % 2.55 %
Mail.com	22577 22198	16397 16824	5382 4811	798 563	72.63 % 75.79 %	23.84 % 21.67 %	3.53 % 2.54 %
Yandex Mail	22428 22666	15655 16519	5913 5495	860 652	69.80 % 72.88 %	26.36 % 24.24 %	3.83 % 2.88 %
GMX Mail	22479 22624	15986 16720	5728 5323	765 581	71.12 % 73.90 %	25.48 % 23.53 %	3.40 % 2.57 %
Zoho Mail	22248 22104	16286 16877	5165 4648	797 579	73.20 % 76.35 %	23.22 % 21.03 %	3.58 % 2.62 %
ProtonMail	22179 21972	16075 16700	5319 4733	785 539	72.48 % 76.01 %	23.98 % 21.54 %	3.54 % 2.45 %
Custom Mail	22231 22080	16600 17188	4854 4336	777 556	74.67 % 77.84 %	21.83 % 19.64 %	3.50 % 2.52 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.