Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.420 182.726	125.836 131.966	49.997 46.214	6.587 4.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
68.98 % 72.22 %	27.41 % 25.29 %	3.61 % 2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13988 14065	10194 10728	3298 3017	496 320	72.88 % 76.27 %	23.58 % 21.45 %	3.55 % 2.28 %
Elektronics	14434 14212	9931 10296	3989 3586	514 330	68.80 % 72.45 %	27.64 % 25.23 %	3.56 % 2.32 %
Entertainment	13591 13941	9379 10000	3723 3557	489 384	69.01 % 71.73 %	27.39 % 25.51 %	3.60 % 2.75 %
Cosmetics & Beauty	13994 14120	9645 10165	3856 3607	493 348	68.92 % 71.99 %	27.55 % 25.55 %	3.52 % 2.46 %
Food & Drink	14149 13870	10303 10535	3358 2991	488 344	72.82 % 75.96 %	23.73 % 21.56 %	3.45 % 2.48 %
Home & Garden	14010 14117	10240 10766	3311 3026	459 325	73.09 % 76.26 %	23.63 % 21.44 %	3.28 % 2.30 %
Finance	14093 14134	9072 9616	4480 4155	541 363	64.37 % 68.03 %	31.79 % 29.40 %	3.84 % 2.57 %
Health	14682 13694	9546 9372	4600 3983	536 339	65.02 % 68.44 %	31.33 % 29.09 %	3.65 % 2.48 %
Pets	13996 14350	10100 10827	3399 3201	497 322	72.16 % 75.45 %	24.29 % 22.31 %	3.55 % 2.24 %
Sport & Fitness	13521 14016	9253 9979	3761 3658	507 379	68.43 % 71.20 %	27.82 % 26.10 %	3.75 % 2.70 %
Job & Career	14175 13846	9566 9854	4037 3597	572 395	67.49 % 71.17 %	28.48 % 25.98 %	4.04 % 2.85 %
Dating	13690 14292	8426 9175	4766 4743	498 374	61.55 % 64.20 %	34.81 % 33.19 %	3.64 % 2.62 %
Other	14097 14069	10181 10653	3419 3093	497 323	72.22 % 75.72 %	24.25 % 21.98 %	3.53 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17990 18601	11673 12569	5628 5552	689 480	64.89 % 67.57 %	31.28 % 29.85 %	3.83 % 2.58 %
Outlook Mail	18794 18679	12314 12864	5752 5320	728 495	65.52 % 68.87 %	30.61 % 28.48 %	3.87 % 2.65 %
Yahoo Mail	18090 18305	12614 13281	4829 4531	647 493	69.73 % 72.55 %	26.69 % 24.75 %	3.58 % 2.69 %
AOL Mail	18316 18094	12726 13199	4927 4461	663 434	69.48 % 72.95 %	26.90 % 24.65 %	3.62 % 2.40 %
Mail.com	18409 18195	12987 13465	4771 4302	651 428	70.55 % 74.00 %	25.92 % 23.64 %	3.54 % 2.35 %
Yandex Mail	18280 18459	12386 13097	5220 4877	674 485	67.76 % 70.95 %	28.56 % 26.42 %	3.69 % 2.63 %
GMX Mail	18371 18489	12571 13211	5174 4836	626 442	68.43 % 71.45 %	28.16 % 26.16 %	3.41 % 2.39 %
Zoho Mail	18098 17985	12855 13378	4601 4163	642 444	71.03 % 74.38 %	25.42 % 23.15 %	3.55 % 2.47 %
ProtonMail	18012 17947	12599 13241	4778 4292	635 414	69.95 % 73.78 %	26.53 % 23.91 %	3.53 % 2.31 %
Custom Mail	18060 17972	13111 13661	4317 3880	632 431	72.60 % 76.01 %	23.90 % 21.59 %	3.50 % 2.40 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.