Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 381.157	286.199 297.472	80.048 72.168	14.771 11.517

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 78.04 %	21.01 % 18.93 %	3.88 % 3.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 29389	22779 23890	5293 4726	1040 773	78.25 % 81.29 %	18.18 % 16.08 %	3.57 % 2.63 %
Elektronics	29616 29524	22326 23234	6162 5463	1128 827	75.38 % 78.70 %	20.81 % 18.50 %	3.81 % 2.80 %
Entertainment	28782 29312	21665 22776	6025 5579	1092 957	75.27 % 77.70 %	20.93 % 19.03 %	3.79 % 3.26 %
Cosmetics & Beauty	29012 29601	21751 23047	6121 5649	1140 905	74.97 % 77.86 %	21.10 % 19.08 %	3.93 % 3.06 %
Food & Drink	29328 29154	22928 23632	5363 4700	1037 822	78.18 % 81.06 %	18.29 % 16.12 %	3.54 % 2.82 %
Home & Garden	29413 29446	23068 23925	5336 4723	1009 798	78.43 % 81.25 %	18.14 % 16.04 %	3.43 % 2.71 %
Finance	29693 29357	21255 21922	7166 6474	1272 961	71.58 % 74.67 %	24.13 % 22.05 %	4.28 % 3.27 %
Health	29946 28983	21642 21927	7074 6136	1230 920	72.27 % 75.65 %	23.62 % 21.17 %	4.11 % 3.17 %
Pets	29268 29437	22652 23569	5584 5028	1032 840	77.40 % 80.07 %	19.08 % 17.08 %	3.53 % 2.85 %
Sport & Fitness	28610 29360	21271 22602	6186 5830	1153 928	74.35 % 76.98 %	21.62 % 19.86 %	4.03 % 3.16 %
Job & Career	29681 28973	21669 22089	6699 5878	1313 1006	73.01 % 76.24 %	22.57 % 20.29 %	4.42 % 3.47 %
Dating	29202 29420	20545 21408	7447 7044	1210 968	70.35 % 72.77 %	25.50 % 23.94 %	4.14 % 3.29 %
Other	29355 29201	22648 23451	5592 4938	1115 812	77.15 % 80.31 %	19.05 % 16.91 %	3.80 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 38475	27109 28660	8957 8518	1661 1297	71.86 % 74.49 %	23.74 % 22.14 %	4.40 % 3.37 %
Outlook Mail	38393 38467	27737 28892	9041 8249	1615 1326	72.24 % 75.11 %	23.55 % 21.44 %	4.21 % 3.45 %
Yahoo Mail	38051 38151	28569 29715	7987 7255	1495 1181	75.08 % 77.89 %	20.99 % 19.02 %	3.93 % 3.10 %
AOL Mail	38311 37821	28670 29494	8115 7186	1526 1141	74.83 % 77.98 %	21.18 % 19.00 %	3.98 % 3.02 %
Mail.com	38349 38149	29200 30163	7718 6864	1431 1122	76.14 % 79.07 %	20.13 % 17.99 %	3.73 % 2.94 %
Yandex Mail	38094 38429	27922 29317	8576 7849	1596 1263	73.30 % 76.29 %	22.51 % 20.42 %	4.19 % 3.29 %
GMX Mail	38320 38345	29044 30090	7944 7172	1332 1083	75.79 % 78.47 %	20.73 % 18.70 %	3.48 % 2.82 %
Zoho Mail	37995 37714	29199 30159	7372 6482	1424 1073	76.85 % 79.97 %	19.40 % 17.19 %	3.75 % 2.85 %
ProtonMail	37905 37883	29129 30388	7411 6503	1365 992	76.85 % 80.22 %	19.55 % 17.17 %	3.60 % 2.62 %
Custom Mail	37873 37723	29620 30594	6927 6090	1326 1039	78.21 % 81.10 %	18.29 % 16.14 %	3.50 % 2.75 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.