Benchmark Email and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
333.227
333.830
|
247.812
258.017
|
72.663
65.992
|
12.752
9.821
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.37 %
77.29 %
|
21.81 %
19.77 %
|
3.83 %
2.94 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25500
25681
|
19774
20713
|
4809
4308
|
917
660
|
77.55 %
80.65 %
|
18.86 %
16.78 %
|
3.60 %
2.57 %
|
Elektronics |
25930
25805
|
19319
20095
|
5628
5010
|
983
700
|
74.50 %
77.87 %
|
21.70 %
19.41 %
|
3.79 %
2.71 %
|
Entertainment |
25131
25596
|
18731
19689
|
5462
5087
|
938
820
|
74.53 %
76.92 %
|
21.73 %
19.87 %
|
3.73 %
3.20 %
|
Cosmetics & Beauty |
25373
25950
|
18822
20003
|
5553
5171
|
998
776
|
74.18 %
77.08 %
|
21.89 %
19.93 %
|
3.93 %
2.99 %
|
Food & Drink |
25654
25557
|
19886
20561
|
4864
4298
|
904
698
|
77.52 %
80.45 %
|
18.96 %
16.82 %
|
3.52 %
2.73 %
|
Home & Garden |
25757
25758
|
20038
20757
|
4840
4314
|
879
687
|
77.80 %
80.58 %
|
18.79 %
16.75 %
|
3.41 %
2.67 %
|
Finance |
25791
25718
|
18229
18975
|
6484
5925
|
1078
818
|
70.68 %
73.78 %
|
25.14 %
23.04 %
|
4.18 %
3.18 %
|
Health |
26268
25308
|
18738
18907
|
6466
5620
|
1064
781
|
71.33 %
74.71 %
|
24.62 %
22.21 %
|
4.05 %
3.09 %
|
Pets |
25644
25853
|
19697
20539
|
5055
4597
|
892
717
|
76.81 %
79.45 %
|
19.71 %
17.78 %
|
3.48 %
2.77 %
|
Sport & Fitness |
25017
25767
|
18435
19634
|
5600
5323
|
982
810
|
73.69 %
76.20 %
|
22.38 %
20.66 %
|
3.93 %
3.14 %
|
Job & Career |
25967
25432
|
18784
19256
|
6056
5347
|
1127
829
|
72.34 %
75.72 %
|
23.32 %
21.02 %
|
4.34 %
3.26 %
|
Dating |
25447
25809
|
17645
18479
|
6781
6496
|
1021
834
|
69.34 %
71.60 %
|
26.65 %
25.17 %
|
4.01 %
3.23 %
|
Other |
25748
25596
|
19714
20409
|
5065
4496
|
969
691
|
76.57 %
79.74 %
|
19.67 %
17.57 %
|
3.76 %
2.70 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
33066
33635
|
23484
24744
|
8155
7789
|
1427
1102
|
71.02 %
73.57 %
|
24.66 %
23.16 %
|
4.32 %
3.28 %
|
Outlook Mail |
33588
33809
|
23994
25123
|
8215
7564
|
1379
1122
|
71.44 %
74.31 %
|
24.46 %
22.37 %
|
4.11 %
3.32 %
|
Yahoo Mail |
33301
33437
|
24790
25810
|
7217
6613
|
1294
1014
|
74.44 %
77.19 %
|
21.67 %
19.78 %
|
3.89 %
3.03 %
|
AOL Mail |
33437
33189
|
24791
25675
|
7333
6550
|
1313
964
|
74.14 %
77.36 %
|
21.93 %
19.74 %
|
3.93 %
2.90 %
|
Mail.com |
33692
33268
|
25431
26073
|
7016
6234
|
1245
961
|
75.48 %
78.37 %
|
20.82 %
18.74 %
|
3.70 %
2.89 %
|
Yandex Mail |
33271
33661
|
24154
25432
|
7747
7139
|
1370
1090
|
72.60 %
75.55 %
|
23.28 %
21.21 %
|
4.12 %
3.24 %
|
GMX Mail |
33447
33618
|
25052
26075
|
7251
6624
|
1144
919
|
74.90 %
77.56 %
|
21.68 %
19.70 %
|
3.42 %
2.73 %
|
Zoho Mail |
33208
32948
|
25268
26122
|
6694
5918
|
1246
908
|
76.09 %
79.28 %
|
20.16 %
17.96 %
|
3.75 %
2.76 %
|
ProtonMail |
33144
33189
|
25206
26348
|
6757
5987
|
1181
854
|
76.05 %
79.39 %
|
20.39 %
18.04 %
|
3.56 %
2.57 %
|
Custom Mail |
33073
33076
|
25642
26615
|
6278
5574
|
1153
887
|
77.53 %
80.47 %
|
18.98 %
16.85 %
|
3.49 %
2.68 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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