Sign In
Language

Benchmark Email and HubSpot Email Deliverability Comparison

  Benchmark Email
  HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.295
  251.301
  181.570
  189.268
  60.332
  55.071
  9.393
  6.962

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.25 %
  75.32 %
  24.01 %
  21.91 %
  3.74 %
  2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19183
  19349
  14501
  15274
  3981
  3596
  701
  479
  75.59 %
  78.94 %
  20.75 %
  18.58 %
  3.65 %
  2.48 %
Elektronics
  19654
  19503
  14193
  14786
  4731
  4224
  730
  493
  72.21 %
  75.81 %
  24.07 %
  21.66 %
  3.71 %
  2.53 %
Entertainment
  18893
  19311
  13676
  14472
  4522
  4252
  695
  587
  72.39 %
  74.94 %
  23.93 %
  22.02 %
  3.68 %
  3.04 %
Cosmetics & Beauty
  19187
  19496
  13834
  14654
  4634
  4310
  719
  532
  72.10 %
  75.16 %
  24.15 %
  22.11 %
  3.75 %
  2.73 %
Food & Drink
  19395
  19224
  14685
  15146
  4042
  3575
  668
  503
  75.72 %
  78.79 %
  20.84 %
  18.60 %
  3.44 %
  2.62 %
Home & Garden
  19402
  19438
  14745
  15325
  4010
  3606
  647
  507
  76.00 %
  78.84 %
  20.67 %
  18.55 %
  3.33 %
  2.61 %
Finance
  19356
  19282
  13210
  13790
  5374
  4940
  772
  552
  68.25 %
  71.52 %
  27.76 %
  25.62 %
  3.99 %
  2.86 %
Health
  20070
  18920
  13826
  13673
  5470
  4708
  774
  539
  68.89 %
  72.27 %
  27.25 %
  24.88 %
  3.86 %
  2.85 %
Pets
  19339
  19513
  14505
  15207
  4153
  3819
  681
  487
  75.00 %
  77.93 %
  21.47 %
  19.57 %
  3.52 %
  2.50 %
Sport & Fitness
  18829
  19389
  13500
  14385
  4609
  4416
  720
  588
  71.70 %
  74.19 %
  24.48 %
  22.78 %
  3.82 %
  3.03 %
Job & Career
  19483
  19070
  13705
  14097
  4940
  4374
  838
  599
  70.34 %
  73.92 %
  25.36 %
  22.94 %
  4.30 %
  3.14 %
Dating
  19144
  19524
  12708
  13396
  5706
  5529
  730
  599
  66.38 %
  68.61 %
  29.81 %
  28.32 %
  3.81 %
  3.07 %
Other
  19360
  19282
  14482
  15063
  4160
  3722
  718
  497
  74.80 %
  78.12 %
  21.49 %
  19.30 %
  3.71 %
  2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24936
  25502
  17126
  18180
  6792
  6566
  1018
  756
  68.68 %
  71.29 %
  27.24 %
  25.75 %
  4.08 %
  2.96 %
Outlook Mail
  25476
  25710
  17594
  18566
  6864
  6354
  1018
  790
  69.06 %
  72.21 %
  26.94 %
  24.71 %
  4.00 %
  3.07 %
Yahoo Mail
  25025
  25164
  18161
  18978
  5914
  5466
  950
  720
  72.57 %
  75.42 %
  23.63 %
  21.72 %
  3.80 %
  2.86 %
AOL Mail
  25196
  24907
  18226
  18842
  6014
  5386
  956
  679
  72.34 %
  75.65 %
  23.87 %
  21.62 %
  3.79 %
  2.73 %
Mail.com
  25354
  24905
  18638
  19090
  5798
  5150
  918
  665
  73.51 %
  76.65 %
  22.87 %
  20.68 %
  3.62 %
  2.67 %
Yandex Mail
  25140
  25360
  17769
  18713
  6378
  5886
  993
  761
  70.68 %
  73.79 %
  25.37 %
  23.21 %
  3.95 %
  3.00 %
GMX Mail
  25275
  25311
  18283
  19014
  6121
  5631
  871
  666
  72.34 %
  75.12 %
  24.22 %
  22.25 %
  3.45 %
  2.63 %
Zoho Mail
  24954
  24851
  18499
  19239
  5542
  4958
  913
  654
  74.13 %
  77.42 %
  22.21 %
  19.95 %
  3.66 %
  2.63 %
ProtonMail
  24950
  24796
  18386
  19124
  5685
  5039
  879
  633
  73.69 %
  77.13 %
  22.79 %
  20.32 %
  3.52 %
  2.55 %
Custom Mail
  24989
  24795
  18888
  19522
  5224
  4635
  877
  638
  75.59 %
  78.73 %
  20.91 %
  18.69 %
  3.51 %
  2.57 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.