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Benchmark Email and HubSpot Email Deliverability Comparison

  Benchmark Email
  HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  224.044
  159.455
  166.444
  56.164
  51.594
  8.235
  6.006

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  74.29 %
  25.09 %
  23.03 %
  3.68 %
  2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  17239
  12737
  13462
  3697
  3364
  621
  413
  74.68 %
  78.09 %
  21.68 %
  19.51 %
  3.64 %
  2.40 %
Elektronics
  17571
  17419
  12507
  13017
  4432
  3974
  632
  428
  71.18 %
  74.73 %
  25.22 %
  22.81 %
  3.60 %
  2.46 %
Entertainment
  16807
  17188
  11987
  12691
  4200
  3981
  620
  516
  71.32 %
  73.84 %
  24.99 %
  23.16 %
  3.69 %
  3.00 %
Cosmetics & Beauty
  17088
  17404
  12135
  12903
  4316
  4042
  637
  459
  71.01 %
  74.14 %
  25.26 %
  23.22 %
  3.73 %
  2.64 %
Food & Drink
  17317
  17063
  12957
  13279
  3768
  3344
  592
  440
  74.82 %
  77.82 %
  21.76 %
  19.60 %
  3.42 %
  2.58 %
Home & Garden
  17277
  17332
  12973
  13527
  3734
  3380
  570
  425
  75.09 %
  78.05 %
  21.61 %
  19.50 %
  3.30 %
  2.45 %
Finance
  17224
  17226
  11543
  12116
  5008
  4630
  673
  480
  67.02 %
  70.34 %
  29.08 %
  26.88 %
  3.91 %
  2.79 %
Health
  17938
  16801
  12136
  11935
  5119
  4415
  683
  451
  67.66 %
  71.04 %
  28.54 %
  26.28 %
  3.81 %
  2.68 %
Pets
  17211
  17434
  12765
  13439
  3848
  3574
  598
  421
  74.17 %
  77.09 %
  22.36 %
  20.50 %
  3.47 %
  2.41 %
Sport & Fitness
  16731
  17270
  11847
  12646
  4267
  4118
  617
  506
  70.81 %
  73.23 %
  25.50 %
  23.84 %
  3.69 %
  2.93 %
Job & Career
  17395
  17051
  12084
  12456
  4582
  4076
  729
  519
  69.47 %
  73.05 %
  26.34 %
  23.90 %
  4.19 %
  3.04 %
Dating
  17000
  17402
  11032
  11670
  5334
  5218
  634
  514
  64.89 %
  67.06 %
  31.38 %
  29.99 %
  3.73 %
  2.95 %
Other
  17240
  17215
  12752
  13303
  3859
  3478
  629
  434
  73.97 %
  77.28 %
  22.38 %
  20.20 %
  3.65 %
  2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  22738
  15039
  15921
  6336
  6167
  879
  650
  67.58 %
  70.02 %
  28.47 %
  27.12 %
  3.95 %
  2.86 %
Outlook Mail
  22861
  22940
  15532
  16308
  6428
  5952
  901
  680
  67.94 %
  71.09 %
  28.12 %
  25.95 %
  3.94 %
  2.96 %
Yahoo Mail
  22213
  22473
  15919
  16731
  5468
  5104
  826
  638
  71.67 %
  74.45 %
  24.62 %
  22.71 %
  3.72 %
  2.84 %
AOL Mail
  22384
  22249
  15966
  16656
  5571
  5025
  847
  568
  71.33 %
  74.86 %
  24.89 %
  22.59 %
  3.78 %
  2.55 %
Mail.com
  22577
  22198
  16397
  16824
  5382
  4811
  798
  563
  72.63 %
  75.79 %
  23.84 %
  21.67 %
  3.53 %
  2.54 %
Yandex Mail
  22428
  22666
  15655
  16519
  5913
  5495
  860
  652
  69.80 %
  72.88 %
  26.36 %
  24.24 %
  3.83 %
  2.88 %
GMX Mail
  22479
  22624
  15986
  16720
  5728
  5323
  765
  581
  71.12 %
  73.90 %
  25.48 %
  23.53 %
  3.40 %
  2.57 %
Zoho Mail
  22248
  22104
  16286
  16877
  5165
  4648
  797
  579
  73.20 %
  76.35 %
  23.22 %
  21.03 %
  3.58 %
  2.62 %
ProtonMail
  22179
  21972
  16075
  16700
  5319
  4733
  785
  539
  72.48 %
  76.01 %
  23.98 %
  21.54 %
  3.54 %
  2.45 %
Custom Mail
  22231
  22080
  16600
  17188
  4854
  4336
  777
  556
  74.67 %
  77.84 %
  21.83 %
  19.64 %
  3.50 %
  2.52 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.