Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.949 306.273	225.728 234.987	68.625 62.414	11.596 8.872

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.78 % 76.72 %	22.43 % 20.38 %	3.79 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23414 23496	18030 18833	4541 4065	843 598	77.01 % 80.15 %	19.39 % 17.30 %	3.60 % 2.55 %
Elektronics	23803 23760	17577 18358	5330 4760	896 642	73.84 % 77.26 %	22.39 % 20.03 %	3.76 % 2.70 %
Entertainment	23010 23596	17006 18028	5147 4828	857 740	73.91 % 76.40 %	22.37 % 20.46 %	3.72 % 3.14 %
Cosmetics & Beauty	23367 23846	17195 18270	5258 4894	914 682	73.59 % 76.62 %	22.50 % 20.52 %	3.91 % 2.86 %
Food & Drink	23591 23455	18161 18761	4601 4060	829 634	76.98 % 79.99 %	19.50 % 17.31 %	3.51 % 2.70 %
Home & Garden	23681 23634	18310 18923	4573 4084	798 627	77.32 % 80.07 %	19.31 % 17.28 %	3.37 % 2.65 %
Finance	23659 23573	16556 17248	6125 5601	978 724	69.98 % 73.17 %	25.89 % 23.76 %	4.13 % 3.07 %
Health	24165 23159	17069 17139	6137 5324	959 696	70.64 % 74.01 %	25.40 % 22.99 %	3.97 % 3.01 %
Pets	23565 23737	17984 18757	4762 4341	819 639	76.32 % 79.02 %	20.21 % 18.29 %	3.48 % 2.69 %
Sport & Fitness	22938 23545	16785 17806	5269 5015	884 724	73.18 % 75.63 %	22.97 % 21.30 %	3.85 % 3.07 %
Job & Career	23722 23297	17020 17513	5674 5026	1028 758	71.75 % 75.17 %	23.92 % 21.57 %	4.33 % 3.25 %
Dating	23400 23660	16046 16721	6437 6170	917 769	68.57 % 70.67 %	27.51 % 26.08 %	3.92 % 3.25 %
Other	23634 23515	17989 18630	4771 4246	874 639	76.11 % 79.23 %	20.19 % 18.06 %	3.70 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30311 30933	21329 22556	7698 7385	1284 992	70.37 % 72.92 %	25.40 % 23.87 %	4.24 % 3.21 %
Outlook Mail	30891 31074	21866 22899	7773 7160	1252 1015	70.78 % 73.69 %	25.16 % 23.04 %	4.05 % 3.27 %
Yahoo Mail	30553 30645	22592 23497	6791 6232	1170 916	73.94 % 76.67 %	22.23 % 20.34 %	3.83 % 2.99 %
AOL Mail	30655 30435	22574 23408	6895 6170	1186 857	73.64 % 76.91 %	22.49 % 20.27 %	3.87 % 2.82 %
Mail.com	30930 30423	23187 23696	6622 5873	1121 854	74.97 % 77.89 %	21.41 % 19.30 %	3.62 % 2.81 %
Yandex Mail	30609 30955	22070 23234	7304 6738	1235 983	72.10 % 75.06 %	23.86 % 21.77 %	4.03 % 3.18 %
GMX Mail	30756 30887	22804 23751	6888 6301	1064 835	74.14 % 76.90 %	22.40 % 20.40 %	3.46 % 2.70 %
Zoho Mail	30439 30226	22991 23798	6315 5604	1133 824	75.53 % 78.73 %	20.75 % 18.54 %	3.72 % 2.73 %
ProtonMail	30467 30373	22974 23903	6412 5680	1081 790	75.41 % 78.70 %	21.05 % 18.70 %	3.55 % 2.60 %
Custom Mail	30338 30322	23341 24245	5927 5271	1070 806	76.94 % 79.96 %	19.54 % 17.38 %	3.53 % 2.66 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.