Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 251.301	181.570 189.268	60.332 55.071	9.393 6.962

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 75.32 %	24.01 % 21.91 %	3.74 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 19349	14501 15274	3981 3596	701 479	75.59 % 78.94 %	20.75 % 18.58 %	3.65 % 2.48 %
Elektronics	19654 19503	14193 14786	4731 4224	730 493	72.21 % 75.81 %	24.07 % 21.66 %	3.71 % 2.53 %
Entertainment	18893 19311	13676 14472	4522 4252	695 587	72.39 % 74.94 %	23.93 % 22.02 %	3.68 % 3.04 %
Cosmetics & Beauty	19187 19496	13834 14654	4634 4310	719 532	72.10 % 75.16 %	24.15 % 22.11 %	3.75 % 2.73 %
Food & Drink	19395 19224	14685 15146	4042 3575	668 503	75.72 % 78.79 %	20.84 % 18.60 %	3.44 % 2.62 %
Home & Garden	19402 19438	14745 15325	4010 3606	647 507	76.00 % 78.84 %	20.67 % 18.55 %	3.33 % 2.61 %
Finance	19356 19282	13210 13790	5374 4940	772 552	68.25 % 71.52 %	27.76 % 25.62 %	3.99 % 2.86 %
Health	20070 18920	13826 13673	5470 4708	774 539	68.89 % 72.27 %	27.25 % 24.88 %	3.86 % 2.85 %
Pets	19339 19513	14505 15207	4153 3819	681 487	75.00 % 77.93 %	21.47 % 19.57 %	3.52 % 2.50 %
Sport & Fitness	18829 19389	13500 14385	4609 4416	720 588	71.70 % 74.19 %	24.48 % 22.78 %	3.82 % 3.03 %
Job & Career	19483 19070	13705 14097	4940 4374	838 599	70.34 % 73.92 %	25.36 % 22.94 %	4.30 % 3.14 %
Dating	19144 19524	12708 13396	5706 5529	730 599	66.38 % 68.61 %	29.81 % 28.32 %	3.81 % 3.07 %
Other	19360 19282	14482 15063	4160 3722	718 497	74.80 % 78.12 %	21.49 % 19.30 %	3.71 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 25502	17126 18180	6792 6566	1018 756	68.68 % 71.29 %	27.24 % 25.75 %	4.08 % 2.96 %
Outlook Mail	25476 25710	17594 18566	6864 6354	1018 790	69.06 % 72.21 %	26.94 % 24.71 %	4.00 % 3.07 %
Yahoo Mail	25025 25164	18161 18978	5914 5466	950 720	72.57 % 75.42 %	23.63 % 21.72 %	3.80 % 2.86 %
AOL Mail	25196 24907	18226 18842	6014 5386	956 679	72.34 % 75.65 %	23.87 % 21.62 %	3.79 % 2.73 %
Mail.com	25354 24905	18638 19090	5798 5150	918 665	73.51 % 76.65 %	22.87 % 20.68 %	3.62 % 2.67 %
Yandex Mail	25140 25360	17769 18713	6378 5886	993 761	70.68 % 73.79 %	25.37 % 23.21 %	3.95 % 3.00 %
GMX Mail	25275 25311	18283 19014	6121 5631	871 666	72.34 % 75.12 %	24.22 % 22.25 %	3.45 % 2.63 %
Zoho Mail	24954 24851	18499 19239	5542 4958	913 654	74.13 % 77.42 %	22.21 % 19.95 %	3.66 % 2.63 %
ProtonMail	24950 24796	18386 19124	5685 5039	879 633	73.69 % 77.13 %	22.79 % 20.32 %	3.52 % 2.55 %
Custom Mail	24989 24795	18888 19522	5224 4635	877 638	75.59 % 78.73 %	20.91 % 18.69 %	3.51 % 2.57 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.