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Benchmark Email and HubSpot Email Deliverability Comparison

  Benchmark Email
  HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  285.308
  285.515
  208.929
  217.729
  65.587
  59.641
  10.792
  8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.23 %
  76.26 %
  22.99 %
  20.89 %
  3.78 %
  2.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21799
  21934
  16671
  17484
  4335
  3893
  793
  557
  76.48 %
  79.71 %
  19.89 %
  17.75 %
  3.64 %
  2.54 %
Elektronics
  22216
  22149
  16272
  17016
  5106
  4557
  838
  576
  73.24 %
  76.83 %
  22.98 %
  20.57 %
  3.77 %
  2.60 %
Entertainment
  21462
  22006
  15739
  16715
  4919
  4611
  804
  680
  73.33 %
  75.96 %
  22.92 %
  20.95 %
  3.75 %
  3.09 %
Cosmetics & Beauty
  21782
  22225
  15922
  16932
  5029
  4677
  831
  616
  73.10 %
  76.18 %
  23.09 %
  21.04 %
  3.82 %
  2.77 %
Food & Drink
  22017
  21813
  16844
  17355
  4400
  3873
  773
  585
  76.50 %
  79.56 %
  19.98 %
  17.76 %
  3.51 %
  2.68 %
Home & Garden
  22094
  22060
  16975
  17575
  4369
  3906
  750
  579
  76.83 %
  79.67 %
  19.77 %
  17.71 %
  3.39 %
  2.62 %
Finance
  22010
  21940
  15270
  15925
  5843
  5348
  897
  667
  69.38 %
  72.58 %
  26.55 %
  24.38 %
  4.08 %
  3.04 %
Health
  22634
  21555
  15841
  15827
  5895
  5092
  898
  636
  69.99 %
  73.43 %
  26.04 %
  23.62 %
  3.97 %
  2.95 %
Pets
  21988
  22171
  16675
  17445
  4543
  4144
  770
  582
  75.84 %
  78.68 %
  20.66 %
  18.69 %
  3.50 %
  2.63 %
Sport & Fitness
  21377
  21920
  15528
  16465
  5029
  4782
  820
  673
  72.64 %
  75.11 %
  23.53 %
  21.82 %
  3.84 %
  3.07 %
Job & Career
  22138
  21694
  15778
  16210
  5406
  4780
  954
  704
  71.27 %
  74.72 %
  24.42 %
  22.03 %
  4.31 %
  3.25 %
Dating
  21750
  22084
  14738
  15455
  6161
  5923
  851
  706
  67.76 %
  69.98 %
  28.33 %
  26.82 %
  3.91 %
  3.20 %
Other
  22041
  21964
  16676
  17325
  4552
  4055
  813
  584
  75.66 %
  78.88 %
  20.65 %
  18.46 %
  3.69 %
  2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28293
  28867
  19735
  20896
  7368
  7069
  1190
  902
  69.75 %
  72.39 %
  26.04 %
  24.49 %
  4.21 %
  3.12 %
Outlook Mail
  28844
  29063
  20234
  21278
  7441
  6859
  1169
  926
  70.15 %
  73.21 %
  25.80 %
  23.60 %
  4.05 %
  3.19 %
Yahoo Mail
  28466
  28525
  20903
  21744
  6468
  5937
  1095
  844
  73.43 %
  76.23 %
  22.72 %
  20.81 %
  3.85 %
  2.96 %
AOL Mail
  28643
  28325
  20956
  21665
  6580
  5873
  1107
  787
  73.16 %
  76.49 %
  22.97 %
  20.73 %
  3.86 %
  2.78 %
Mail.com
  28819
  28385
  21457
  22001
  6323
  5609
  1039
  775
  74.45 %
  77.51 %
  21.94 %
  19.76 %
  3.61 %
  2.73 %
Yandex Mail
  28526
  28849
  20428
  21525
  6953
  6414
  1145
  910
  71.61 %
  74.61 %
  24.37 %
  22.23 %
  4.01 %
  3.15 %
GMX Mail
  28688
  28794
  21087
  21970
  6613
  6050
  988
  774
  73.50 %
  76.30 %
  23.05 %
  21.01 %
  3.44 %
  2.69 %
Zoho Mail
  28385
  28159
  21296
  22049
  6035
  5356
  1054
  754
  75.03 %
  78.30 %
  21.26 %
  19.02 %
  3.71 %
  2.68 %
ProtonMail
  28409
  28290
  21248
  22117
  6150
  5444
  1011
  729
  74.79 %
  78.18 %
  21.65 %
  19.24 %
  3.56 %
  2.58 %
Custom Mail
  28235
  28258
  21585
  22484
  5656
  5030
  994
  744
  76.45 %
  79.57 %
  20.03 %
  17.80 %
  3.52 %
  2.63 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.