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Benchmark Email and HubSpot Email Deliverability Comparison

  Benchmark Email
  HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.514
  114.189
  71.003
  75.132
  39.714
  37.023
  3.797
  2.034

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.00 %
  65.80 %
  34.68 %
  32.42 %
  3.32 %
  1.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8613
  8745
  5735
  6188
  2587
  2403
  291
  154
  66.59 %
  70.76 %
  30.04 %
  27.48 %
  3.38 %
  1.76 %
Elektronics
  9286
  8999
  5718
  5893
  3257
  2942
  311
  164
  61.58 %
  65.49 %
  35.07 %
  32.69 %
  3.35 %
  1.82 %
Entertainment
  8306
  8729
  5116
  5712
  2925
  2859
  265
  158
  61.59 %
  65.44 %
  35.22 %
  32.75 %
  3.19 %
  1.81 %
Cosmetics & Beauty
  8745
  8718
  5405
  5687
  3050
  2874
  290
  157
  61.81 %
  65.23 %
  34.88 %
  32.97 %
  3.32 %
  1.80 %
Food & Drink
  8906
  8595
  5948
  6044
  2663
  2393
  295
  158
  66.79 %
  70.32 %
  29.90 %
  27.84 %
  3.31 %
  1.84 %
Home & Garden
  8832
  8780
  5910
  6216
  2629
  2408
  293
  156
  66.92 %
  70.80 %
  29.77 %
  27.43 %
  3.32 %
  1.78 %
Finance
  9006
  8799
  5104
  5315
  3607
  3333
  295
  151
  56.67 %
  60.40 %
  40.05 %
  37.88 %
  3.28 %
  1.72 %
Health
  9256
  8434
  5239
  5067
  3715
  3217
  302
  150
  56.60 %
  60.08 %
  40.14 %
  38.14 %
  3.26 %
  1.78 %
Pets
  8877
  9118
  5908
  6412
  2673
  2544
  296
  162
  66.55 %
  70.32 %
  30.11 %
  27.90 %
  3.33 %
  1.78 %
Sport & Fitness
  8327
  8744
  5127
  5698
  2924
  2889
  276
  157
  61.57 %
  65.16 %
  35.11 %
  33.04 %
  3.31 %
  1.80 %
Job & Career
  9027
  8513
  5562
  5591
  3155
  2773
  310
  149
  61.62 %
  65.68 %
  34.95 %
  32.57 %
  3.43 %
  1.75 %
Dating
  8500
  9176
  4360
  5070
  3865
  3948
  275
  158
  51.29 %
  55.25 %
  45.47 %
  43.03 %
  3.24 %
  1.72 %
Other
  8833
  8839
  5871
  6239
  2664
  2440
  298
  160
  66.47 %
  70.58 %
  30.16 %
  27.60 %
  3.37 %
  1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11065
  11734
  6228
  7020
  4464
  4506
  373
  208
  56.29 %
  59.83 %
  40.34 %
  38.40 %
  3.37 %
  1.77 %
Outlook Mail
  11924
  11765
  6929
  7286
  4595
  4269
  400
  210
  58.11 %
  61.93 %
  38.54 %
  36.29 %
  3.35 %
  1.78 %
Yahoo Mail
  11252
  11460
  7147
  7696
  3736
  3559
  369
  205
  63.52 %
  67.16 %
  33.20 %
  31.06 %
  3.28 %
  1.79 %
AOL Mail
  11470
  11373
  7274
  7651
  3827
  3518
  369
  204
  63.42 %
  67.27 %
  33.37 %
  30.93 %
  3.22 %
  1.79 %
Mail.com
  11602
  11314
  7446
  7719
  3765
  3395
  391
  200
  64.18 %
  68.23 %
  32.45 %
  30.01 %
  3.37 %
  1.77 %
Yandex Mail
  11517
  11569
  7058
  7528
  4078
  3834
  381
  207
  61.28 %
  65.07 %
  35.41 %
  33.14 %
  3.31 %
  1.79 %
GMX Mail
  11706
  11697
  7059
  7474
  4256
  4015
  391
  208
  60.30 %
  63.90 %
  36.36 %
  34.33 %
  3.34 %
  1.78 %
Zoho Mail
  11424
  11159
  7364
  7630
  3685
  3328
  375
  201
  64.46 %
  68.38 %
  32.26 %
  29.82 %
  3.28 %
  1.80 %
ProtonMail
  11383
  10961
  7110
  7271
  3893
  3497
  380
  193
  62.46 %
  66.34 %
  34.20 %
  31.90 %
  3.34 %
  1.76 %
Custom Mail
  11171
  11157
  7388
  7857
  3415
  3102
  368
  198
  66.14 %
  70.42 %
  30.57 %
  27.80 %
  3.29 %
  1.77 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.