Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
333.227 333.830	247.812 258.017	72.663 65.992	12.752 9.821

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.37 % 77.29 %	21.81 % 19.77 %	3.83 % 2.94 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25500 25681	19774 20713	4809 4308	917 660	77.55 % 80.65 %	18.86 % 16.78 %	3.60 % 2.57 %
Elektronics	25930 25805	19319 20095	5628 5010	983 700	74.50 % 77.87 %	21.70 % 19.41 %	3.79 % 2.71 %
Entertainment	25131 25596	18731 19689	5462 5087	938 820	74.53 % 76.92 %	21.73 % 19.87 %	3.73 % 3.20 %
Cosmetics & Beauty	25373 25950	18822 20003	5553 5171	998 776	74.18 % 77.08 %	21.89 % 19.93 %	3.93 % 2.99 %
Food & Drink	25654 25557	19886 20561	4864 4298	904 698	77.52 % 80.45 %	18.96 % 16.82 %	3.52 % 2.73 %
Home & Garden	25757 25758	20038 20757	4840 4314	879 687	77.80 % 80.58 %	18.79 % 16.75 %	3.41 % 2.67 %
Finance	25791 25718	18229 18975	6484 5925	1078 818	70.68 % 73.78 %	25.14 % 23.04 %	4.18 % 3.18 %
Health	26268 25308	18738 18907	6466 5620	1064 781	71.33 % 74.71 %	24.62 % 22.21 %	4.05 % 3.09 %
Pets	25644 25853	19697 20539	5055 4597	892 717	76.81 % 79.45 %	19.71 % 17.78 %	3.48 % 2.77 %
Sport & Fitness	25017 25767	18435 19634	5600 5323	982 810	73.69 % 76.20 %	22.38 % 20.66 %	3.93 % 3.14 %
Job & Career	25967 25432	18784 19256	6056 5347	1127 829	72.34 % 75.72 %	23.32 % 21.02 %	4.34 % 3.26 %
Dating	25447 25809	17645 18479	6781 6496	1021 834	69.34 % 71.60 %	26.65 % 25.17 %	4.01 % 3.23 %
Other	25748 25596	19714 20409	5065 4496	969 691	76.57 % 79.74 %	19.67 % 17.57 %	3.76 % 2.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33066 33635	23484 24744	8155 7789	1427 1102	71.02 % 73.57 %	24.66 % 23.16 %	4.32 % 3.28 %
Outlook Mail	33588 33809	23994 25123	8215 7564	1379 1122	71.44 % 74.31 %	24.46 % 22.37 %	4.11 % 3.32 %
Yahoo Mail	33301 33437	24790 25810	7217 6613	1294 1014	74.44 % 77.19 %	21.67 % 19.78 %	3.89 % 3.03 %
AOL Mail	33437 33189	24791 25675	7333 6550	1313 964	74.14 % 77.36 %	21.93 % 19.74 %	3.93 % 2.90 %
Mail.com	33692 33268	25431 26073	7016 6234	1245 961	75.48 % 78.37 %	20.82 % 18.74 %	3.70 % 2.89 %
Yandex Mail	33271 33661	24154 25432	7747 7139	1370 1090	72.60 % 75.55 %	23.28 % 21.21 %	4.12 % 3.24 %
GMX Mail	33447 33618	25052 26075	7251 6624	1144 919	74.90 % 77.56 %	21.68 % 19.70 %	3.42 % 2.73 %
Zoho Mail	33208 32948	25268 26122	6694 5918	1246 908	76.09 % 79.28 %	20.16 % 17.96 %	3.75 % 2.76 %
ProtonMail	33144 33189	25206 26348	6757 5987	1181 854	76.05 % 79.39 %	20.39 % 18.04 %	3.56 % 2.57 %
Custom Mail	33073 33076	25642 26615	6278 5574	1153 887	77.53 % 80.47 %	18.98 % 16.85 %	3.49 % 2.68 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.