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Benchmark Email and HubSpot Email Deliverability Comparison

  Benchmark Email
  HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.420
  182.726
  125.836
  131.966
  49.997
  46.214
  6.587
  4.546

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  68.98 %
  72.22 %
  27.41 %
  25.29 %
  3.61 %
  2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13988
  14065
  10194
  10728
  3298
  3017
  496
  320
  72.88 %
  76.27 %
  23.58 %
  21.45 %
  3.55 %
  2.28 %
Elektronics
  14434
  14212
  9931
  10296
  3989
  3586
  514
  330
  68.80 %
  72.45 %
  27.64 %
  25.23 %
  3.56 %
  2.32 %
Entertainment
  13591
  13941
  9379
  10000
  3723
  3557
  489
  384
  69.01 %
  71.73 %
  27.39 %
  25.51 %
  3.60 %
  2.75 %
Cosmetics & Beauty
  13994
  14120
  9645
  10165
  3856
  3607
  493
  348
  68.92 %
  71.99 %
  27.55 %
  25.55 %
  3.52 %
  2.46 %
Food & Drink
  14149
  13870
  10303
  10535
  3358
  2991
  488
  344
  72.82 %
  75.96 %
  23.73 %
  21.56 %
  3.45 %
  2.48 %
Home & Garden
  14010
  14117
  10240
  10766
  3311
  3026
  459
  325
  73.09 %
  76.26 %
  23.63 %
  21.44 %
  3.28 %
  2.30 %
Finance
  14093
  14134
  9072
  9616
  4480
  4155
  541
  363
  64.37 %
  68.03 %
  31.79 %
  29.40 %
  3.84 %
  2.57 %
Health
  14682
  13694
  9546
  9372
  4600
  3983
  536
  339
  65.02 %
  68.44 %
  31.33 %
  29.09 %
  3.65 %
  2.48 %
Pets
  13996
  14350
  10100
  10827
  3399
  3201
  497
  322
  72.16 %
  75.45 %
  24.29 %
  22.31 %
  3.55 %
  2.24 %
Sport & Fitness
  13521
  14016
  9253
  9979
  3761
  3658
  507
  379
  68.43 %
  71.20 %
  27.82 %
  26.10 %
  3.75 %
  2.70 %
Job & Career
  14175
  13846
  9566
  9854
  4037
  3597
  572
  395
  67.49 %
  71.17 %
  28.48 %
  25.98 %
  4.04 %
  2.85 %
Dating
  13690
  14292
  8426
  9175
  4766
  4743
  498
  374
  61.55 %
  64.20 %
  34.81 %
  33.19 %
  3.64 %
  2.62 %
Other
  14097
  14069
  10181
  10653
  3419
  3093
  497
  323
  72.22 %
  75.72 %
  24.25 %
  21.98 %
  3.53 %
  2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  17990
  18601
  11673
  12569
  5628
  5552
  689
  480
  64.89 %
  67.57 %
  31.28 %
  29.85 %
  3.83 %
  2.58 %
Outlook Mail
  18794
  18679
  12314
  12864
  5752
  5320
  728
  495
  65.52 %
  68.87 %
  30.61 %
  28.48 %
  3.87 %
  2.65 %
Yahoo Mail
  18090
  18305
  12614
  13281
  4829
  4531
  647
  493
  69.73 %
  72.55 %
  26.69 %
  24.75 %
  3.58 %
  2.69 %
AOL Mail
  18316
  18094
  12726
  13199
  4927
  4461
  663
  434
  69.48 %
  72.95 %
  26.90 %
  24.65 %
  3.62 %
  2.40 %
Mail.com
  18409
  18195
  12987
  13465
  4771
  4302
  651
  428
  70.55 %
  74.00 %
  25.92 %
  23.64 %
  3.54 %
  2.35 %
Yandex Mail
  18280
  18459
  12386
  13097
  5220
  4877
  674
  485
  67.76 %
  70.95 %
  28.56 %
  26.42 %
  3.69 %
  2.63 %
GMX Mail
  18371
  18489
  12571
  13211
  5174
  4836
  626
  442
  68.43 %
  71.45 %
  28.16 %
  26.16 %
  3.41 %
  2.39 %
Zoho Mail
  18098
  17985
  12855
  13378
  4601
  4163
  642
  444
  71.03 %
  74.38 %
  25.42 %
  23.15 %
  3.55 %
  2.47 %
ProtonMail
  18012
  17947
  12599
  13241
  4778
  4292
  635
  414
  69.95 %
  73.78 %
  26.53 %
  23.91 %
  3.53 %
  2.31 %
Custom Mail
  18060
  17972
  13111
  13661
  4317
  3880
  632
  431
  72.60 %
  76.01 %
  23.90 %
  21.59 %
  3.50 %
  2.40 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.