HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
278.609 277.072	212.000 211.844	58.700 56.831	7.909 8.397

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 76.46 %	21.07 % 20.51 %	2.84 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21378 21530	17008 17181	3828 3774	542 575	79.56 % 79.80 %	17.91 % 17.53 %	2.54 % 2.67 %
Elektronics	21641 21115	16591 16241	4493 4257	557 617	76.66 % 76.92 %	20.76 % 20.16 %	2.57 % 2.92 %
Entertainment	21505 21074	16304 16126	4541 4301	660 647	75.81 % 76.52 %	21.12 % 20.41 %	3.07 % 3.07 %
Cosmetics & Beauty	21650 21472	16448 16360	4598 4461	604 651	75.97 % 76.19 %	21.24 % 20.78 %	2.79 % 3.03 %
Food & Drink	21270 20917	16903 16685	3807 3665	560 567	79.47 % 79.77 %	17.90 % 17.52 %	2.63 % 2.71 %
Home & Garden	21575 21413	17159 17058	3850 3734	566 621	79.53 % 79.66 %	17.84 % 17.44 %	2.62 % 2.90 %
Finance	21385 21526	15474 15678	5262 5108	649 740	72.36 % 72.83 %	24.61 % 23.73 %	3.03 % 3.44 %
Health	21052 21757	15417 15937	5015 5131	620 689	73.23 % 73.25 %	23.82 % 23.58 %	2.95 % 3.17 %
Pets	21622 21039	16983 16657	4076 3759	563 623	78.55 % 79.17 %	18.85 % 17.87 %	2.60 % 2.96 %
Sport & Fitness	21413 20968	16048 15864	4708 4463	657 641	74.95 % 75.66 %	21.99 % 21.28 %	3.07 % 3.06 %
Job & Career	21167 21654	15781 16222	4699 4708	687 724	74.55 % 74.91 %	22.20 % 21.74 %	3.25 % 3.34 %
Dating	21587 21426	15062 15105	5847 5642	678 679	69.77 % 70.50 %	27.09 % 26.33 %	3.14 % 3.17 %
Other	21364 21181	16822 16730	3976 3828	566 623	78.74 % 78.99 %	18.61 % 18.07 %	2.65 % 2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28161 27671	20323 20109	6959 6622	879 940	72.17 % 72.67 %	24.71 % 23.93 %	3.12 % 3.40 %
Outlook Mail	28385 28181	20725 20750	6756 6503	904 928	73.01 % 73.63 %	23.80 % 23.08 %	3.18 % 3.29 %
Yahoo Mail	27837 27859	21174 21315	5838 5684	825 860	76.06 % 76.51 %	20.97 % 20.40 %	2.96 % 3.09 %
AOL Mail	27631 27925	21100 21347	5773 5707	758 871	76.36 % 76.44 %	20.89 % 20.44 %	2.74 % 3.12 %
Mail.com	27686 27570	21419 21394	5514 5322	753 854	77.36 % 77.60 %	19.92 % 19.30 %	2.72 % 3.10 %
Yandex Mail	28148 27819	20969 20847	6307 6058	872 914	74.50 % 74.94 %	22.41 % 21.78 %	3.10 % 3.29 %
GMX Mail	28159 27514	21437 21130	5972 5614	750 770	76.13 % 76.80 %	21.21 % 20.40 %	2.66 % 2.80 %
Zoho Mail	27481 27915	21470 21841	5274 5315	737 759	78.13 % 78.24 %	19.19 % 19.04 %	2.68 % 2.72 %
ProtonMail	27554 27408	21486 21416	5358 5229	710 763	77.98 % 78.14 %	19.45 % 19.08 %	2.58 % 2.78 %
Custom Mail	27567 27210	21897 21695	4949 4777	721 738	79.43 % 79.73 %	17.95 % 17.56 %	2.62 % 2.71 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.