HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.157 379.392	297.472 295.626	72.168 71.349	11.517 12.417

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.04 % 77.92 %	18.93 % 18.81 %	3.02 % 3.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29389 29548	23890 23958	4726 4741	773 849	81.29 % 81.08 %	16.08 % 16.05 %	2.63 % 2.87 %
Elektronics	29524 28870	23234 22694	5463 5291	827 885	78.70 % 78.61 %	18.50 % 18.33 %	2.80 % 3.07 %
Entertainment	29312 28765	22776 22405	5579 5404	957 956	77.70 % 77.89 %	19.03 % 18.79 %	3.26 % 3.32 %
Cosmetics & Beauty	29601 29271	23047 22728	5649 5572	905 971	77.86 % 77.65 %	19.08 % 19.04 %	3.06 % 3.32 %
Food & Drink	29154 28881	23632 23387	4700 4652	822 842	81.06 % 80.98 %	16.12 % 16.11 %	2.82 % 2.92 %
Home & Garden	29446 29379	23925 23778	4723 4708	798 893	81.25 % 80.94 %	16.04 % 16.03 %	2.71 % 3.04 %
Finance	29357 29155	21922 21722	6474 6339	961 1094	74.67 % 74.51 %	22.05 % 21.74 %	3.27 % 3.75 %
Health	28983 29715	21927 22322	6136 6353	920 1040	75.65 % 75.12 %	21.17 % 21.38 %	3.17 % 3.50 %
Pets	29437 28980	23569 23269	5028 4823	840 888	80.07 % 80.29 %	17.08 % 16.64 %	2.85 % 3.06 %
Sport & Fitness	29360 28774	22602 22151	5830 5652	928 971	76.98 % 76.98 %	19.86 % 19.64 %	3.16 % 3.37 %
Job & Career	28973 29607	22089 22542	5878 5997	1006 1068	76.24 % 76.14 %	20.29 % 20.26 %	3.47 % 3.61 %
Dating	29420 29311	21408 21341	7044 6938	968 1032	72.77 % 72.81 %	23.94 % 23.67 %	3.29 % 3.52 %
Other	29201 29136	23451 23329	4938 4879	812 928	80.31 % 80.07 %	16.91 % 16.75 %	2.78 % 3.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38475 37971	28660 28330	8518 8263	1297 1378	74.49 % 74.61 %	22.14 % 21.76 %	3.37 % 3.63 %
Outlook Mail	38467 38701	28892 29114	8249 8174	1326 1413	75.11 % 75.23 %	21.44 % 21.12 %	3.45 % 3.65 %
Yahoo Mail	38151 38104	29715 29626	7255 7216	1181 1262	77.89 % 77.75 %	19.02 % 18.94 %	3.10 % 3.31 %
AOL Mail	37821 38094	29494 29583	7186 7221	1141 1290	77.98 % 77.66 %	19.00 % 18.96 %	3.02 % 3.39 %
Mail.com	38149 37742	30163 29744	6864 6732	1122 1266	79.07 % 78.81 %	17.99 % 17.84 %	2.94 % 3.35 %
Yandex Mail	38429 38085	29317 29046	7849 7692	1263 1347	76.29 % 76.27 %	20.42 % 20.20 %	3.29 % 3.54 %
GMX Mail	38345 37849	30090 29763	7172 6953	1083 1133	78.47 % 78.64 %	18.70 % 18.37 %	2.82 % 2.99 %
Zoho Mail	37714 38003	30159 30245	6482 6614	1073 1144	79.97 % 79.59 %	17.19 % 17.40 %	2.85 % 3.01 %
ProtonMail	37883 37525	30388 29954	6503 6462	992 1109	80.22 % 79.82 %	17.17 % 17.22 %	2.62 % 2.96 %
Custom Mail	37723 37318	30594 30221	6090 6022	1039 1075	81.10 % 80.98 %	16.14 % 16.14 %	2.75 % 2.88 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.