HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
333.830 331.508	258.017 256.395	65.992 64.545	9.821 10.568

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.29 % 77.34 %	19.77 % 19.47 %	2.94 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25681 25753	20713 20756	4308 4284	660 713	80.65 % 80.60 %	16.78 % 16.63 %	2.57 % 2.77 %
Elektronics	25805 25242	20095 19682	5010 4800	700 760	77.87 % 77.97 %	19.41 % 19.02 %	2.71 % 3.01 %
Entertainment	25596 25184	19689 19466	5087 4890	820 828	76.92 % 77.30 %	19.87 % 19.42 %	3.20 % 3.29 %
Cosmetics & Beauty	25950 25596	20003 19740	5171 5049	776 807	77.08 % 77.12 %	19.93 % 19.73 %	2.99 % 3.15 %
Food & Drink	25557 25248	20561 20324	4298 4201	698 723	80.45 % 80.50 %	16.82 % 16.64 %	2.73 % 2.86 %
Home & Garden	25758 25647	20757 20633	4314 4251	687 763	80.58 % 80.45 %	16.75 % 16.58 %	2.67 % 2.98 %
Finance	25718 25524	18975 18830	5925 5753	818 941	73.78 % 73.77 %	23.04 % 22.54 %	3.18 % 3.69 %
Health	25308 26003	18907 19338	5620 5783	781 882	74.71 % 74.37 %	22.21 % 22.24 %	3.09 % 3.39 %
Pets	25853 25276	20539 20196	4597 4325	717 755	79.45 % 79.90 %	17.78 % 17.11 %	2.77 % 2.99 %
Sport & Fitness	25767 25082	19634 19166	5323 5097	810 819	76.20 % 76.41 %	20.66 % 20.32 %	3.14 % 3.27 %
Job & Career	25432 25855	19256 19569	5347 5383	829 903	75.72 % 75.69 %	21.02 % 20.82 %	3.26 % 3.49 %
Dating	25809 25690	18479 18460	6496 6343	834 887	71.60 % 71.86 %	25.17 % 24.69 %	3.23 % 3.45 %
Other	25596 25408	20409 20235	4496 4386	691 787	79.74 % 79.64 %	17.57 % 17.26 %	2.70 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33635 33107	24744 24439	7789 7487	1102 1181	73.57 % 73.82 %	23.16 % 22.61 %	3.28 % 3.57 %
Outlook Mail	33809 33765	25123 25202	7564 7393	1122 1170	74.31 % 74.64 %	22.37 % 21.90 %	3.32 % 3.47 %
Yahoo Mail	33437 33322	25810 25754	6613 6491	1014 1077	77.19 % 77.29 %	19.78 % 19.48 %	3.03 % 3.23 %
AOL Mail	33189 33292	25675 25678	6550 6510	964 1104	77.36 % 77.13 %	19.74 % 19.55 %	2.90 % 3.32 %
Mail.com	33268 32890	26073 25755	6234 6056	961 1079	78.37 % 78.31 %	18.74 % 18.41 %	2.89 % 3.28 %
Yandex Mail	33661 33288	25432 25218	7139 6929	1090 1141	75.55 % 75.76 %	21.21 % 20.82 %	3.24 % 3.43 %
GMX Mail	33618 33072	26075 25779	6624 6336	919 957	77.56 % 77.95 %	19.70 % 19.16 %	2.73 % 2.89 %
Zoho Mail	32948 33326	26122 26336	5918 6014	908 976	79.28 % 79.03 %	17.96 % 18.05 %	2.76 % 2.93 %
ProtonMail	33189 32754	26348 25923	5987 5877	854 954	79.39 % 79.14 %	18.04 % 17.94 %	2.57 % 2.91 %
Custom Mail	33076 32692	26615 26311	5574 5452	887 929	80.47 % 80.48 %	16.85 % 16.68 %	2.68 % 2.84 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.