HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.301 249.846	189.268 189.431	55.071 53.030	6.962 7.385

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 75.82 %	21.91 % 21.23 %	2.77 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19349 19316	15274 15306	3596 3503	479 507	78.94 % 79.24 %	18.58 % 18.14 %	2.48 % 2.62 %
Elektronics	19503 19067	14786 14537	4224 3989	493 541	75.81 % 76.24 %	21.66 % 20.92 %	2.53 % 2.84 %
Entertainment	19311 18981	14472 14397	4252 4006	587 578	74.94 % 75.85 %	22.02 % 21.11 %	3.04 % 3.05 %
Cosmetics & Beauty	19496 19324	14654 14601	4310 4158	532 565	75.16 % 75.56 %	22.11 % 21.52 %	2.73 % 2.92 %
Food & Drink	19224 18847	15146 14933	3575 3415	503 499	78.79 % 79.23 %	18.60 % 18.12 %	2.62 % 2.65 %
Home & Garden	19438 19382	15325 15346	3606 3490	507 546	78.84 % 79.18 %	18.55 % 18.01 %	2.61 % 2.82 %
Finance	19282 19447	13790 14009	4940 4780	552 658	71.52 % 72.04 %	25.62 % 24.58 %	2.86 % 3.38 %
Health	18920 19579	13673 14178	4708 4809	539 592	72.27 % 72.41 %	24.88 % 24.56 %	2.85 % 3.02 %
Pets	19513 18955	15207 14914	3819 3489	487 552	77.93 % 78.68 %	19.57 % 18.41 %	2.50 % 2.91 %
Sport & Fitness	19389 19058	14385 14313	4416 4176	588 569	74.19 % 75.10 %	22.78 % 21.91 %	3.03 % 2.99 %
Job & Career	19070 19487	14097 14495	4374 4358	599 634	73.92 % 74.38 %	22.94 % 22.36 %	3.14 % 3.25 %
Dating	19524 19384	13396 13469	5529 5315	599 600	68.61 % 69.49 %	28.32 % 27.42 %	3.07 % 3.10 %
Other	19282 19019	15063 14933	3722 3542	497 544	78.12 % 78.52 %	19.30 % 18.62 %	2.58 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25502 24949	18180 17958	6566 6190	756 801	71.29 % 71.98 %	25.75 % 24.81 %	2.96 % 3.21 %
Outlook Mail	25710 25426	18566 18538	6354 6073	790 815	72.21 % 72.91 %	24.71 % 23.88 %	3.07 % 3.21 %
Yahoo Mail	25164 25026	18978 19006	5466 5268	720 752	75.42 % 75.95 %	21.72 % 21.05 %	2.86 % 3.00 %
AOL Mail	24907 25269	18842 19175	5386 5320	679 774	75.65 % 75.88 %	21.62 % 21.05 %	2.73 % 3.06 %
Mail.com	24905 24907	19090 19179	5150 4961	665 767	76.65 % 77.00 %	20.68 % 19.92 %	2.67 % 3.08 %
Yandex Mail	25360 25046	18713 18622	5886 5627	761 797	73.79 % 74.35 %	23.21 % 22.47 %	3.00 % 3.18 %
GMX Mail	25311 24753	19014 18824	5631 5254	666 675	75.12 % 76.05 %	22.25 % 21.23 %	2.63 % 2.73 %
Zoho Mail	24851 25225	19239 19584	4958 4970	654 671	77.42 % 77.64 %	19.95 % 19.70 %	2.63 % 2.66 %
ProtonMail	24796 24745	19124 19150	5039 4914	633 681	77.13 % 77.39 %	20.32 % 19.86 %	2.55 % 2.75 %
Custom Mail	24795 24500	19522 19395	4635 4453	638 652	78.73 % 79.16 %	18.69 % 18.18 %	2.57 % 2.66 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.