HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.716 393.059	308.766 306.850	73.930 73.254	12.020 12.955

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.22 % 78.07 %	18.73 % 18.64 %	3.05 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30437 30638	24789 24880	4842 4873	806 885	81.44 % 81.21 %	15.91 % 15.91 %	2.65 % 2.89 %
Elektronics	30600 29852	24142 23526	5594 5417	864 909	78.90 % 78.81 %	18.28 % 18.15 %	2.82 % 3.05 %
Entertainment	30382 29855	23671 23294	5716 5559	995 1002	77.91 % 78.02 %	18.81 % 18.62 %	3.27 % 3.36 %
Cosmetics & Beauty	30593 30343	23874 23607	5778 5722	941 1014	78.04 % 77.80 %	18.89 % 18.86 %	3.08 % 3.34 %
Food & Drink	30177 29905	24512 24251	4812 4773	853 881	81.23 % 81.09 %	15.95 % 15.96 %	2.83 % 2.95 %
Home & Garden	30431 30450	24773 24684	4830 4839	828 927	81.41 % 81.06 %	15.87 % 15.89 %	2.72 % 3.04 %
Finance	30446 30204	22796 22548	6638 6508	1012 1148	74.87 % 74.65 %	21.80 % 21.55 %	3.32 % 3.80 %
Health	30017 30775	22770 23177	6283 6511	964 1087	75.86 % 75.31 %	20.93 % 21.16 %	3.21 % 3.53 %
Pets	30504 30038	24465 24147	5158 4963	881 928	80.20 % 80.39 %	16.91 % 16.52 %	2.89 % 3.09 %
Sport & Fitness	30425 29791	23475 22975	5981 5800	969 1016	77.16 % 77.12 %	19.66 % 19.47 %	3.18 % 3.41 %
Job & Career	29991 30661	22914 23385	6031 6165	1046 1111	76.40 % 76.27 %	20.11 % 20.11 %	3.49 % 3.62 %
Dating	30449 30356	22239 22166	7199 7109	1011 1081	73.04 % 73.02 %	23.64 % 23.42 %	3.32 % 3.56 %
Other	30264 30191	24346 24210	5068 5015	850 966	80.45 % 80.19 %	16.75 % 16.61 %	2.81 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39838 39378	29763 29457	8723 8484	1352 1437	74.71 % 74.81 %	21.90 % 21.55 %	3.39 % 3.65 %
Outlook Mail	39814 40094	29984 30220	8448 8396	1382 1478	75.31 % 75.37 %	21.22 % 20.94 %	3.47 % 3.69 %
Yahoo Mail	39525 39495	30843 30752	7443 7423	1239 1320	78.03 % 77.86 %	18.83 % 18.79 %	3.13 % 3.34 %
AOL Mail	39100 39480	30554 30705	7359 7421	1187 1354	78.14 % 77.77 %	18.82 % 18.80 %	3.04 % 3.43 %
Mail.com	39494 39033	31284 30810	7037 6908	1173 1315	79.21 % 78.93 %	17.82 % 17.70 %	2.97 % 3.37 %
Yandex Mail	39830 39453	30454 30144	8056 7905	1320 1404	76.46 % 76.40 %	20.23 % 20.04 %	3.31 % 3.56 %
GMX Mail	39741 39235	31271 30910	7334 7131	1136 1194	78.69 % 78.78 %	18.45 % 18.18 %	2.86 % 3.04 %
Zoho Mail	39026 39343	31272 31386	6635 6781	1119 1176	80.13 % 79.78 %	17.00 % 17.24 %	2.87 % 2.99 %
ProtonMail	39245 38873	31550 31097	6655 6624	1040 1152	80.39 % 80.00 %	16.96 % 17.04 %	2.65 % 2.96 %
Custom Mail	39103 38675	31791 31369	6240 6181	1072 1125	81.30 % 81.11 %	15.96 % 15.98 %	2.74 % 2.91 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.