HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.726 181.600	131.966 133.786	46.214 43.156	4.546 4.658

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.22 % 73.67 %	25.29 % 23.76 %	2.49 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14065 14161	10728 10972	3017 2854	320 335	76.27 % 77.48 %	21.45 % 20.15 %	2.28 % 2.37 %
Elektronics	14212 13816	10296 10217	3586 3270	330 329	72.45 % 73.95 %	25.23 % 23.67 %	2.32 % 2.38 %
Entertainment	13941 13633	10000 10056	3557 3218	384 359	71.73 % 73.76 %	25.51 % 23.60 %	2.75 % 2.63 %
Cosmetics & Beauty	14120 14106	10165 10356	3607 3392	348 358	71.99 % 73.42 %	25.55 % 24.05 %	2.46 % 2.54 %
Food & Drink	13870 13533	10535 10464	2991 2752	344 317	75.96 % 77.32 %	21.56 % 20.34 %	2.48 % 2.34 %
Home & Garden	14117 14009	10766 10843	3026 2812	325 354	76.26 % 77.40 %	21.44 % 20.07 %	2.30 % 2.53 %
Finance	14134 14058	9616 9774	4155 3888	363 396	68.03 % 69.53 %	29.40 % 27.66 %	2.57 % 2.82 %
Health	13694 14438	9372 10037	3983 4018	339 383	68.44 % 69.52 %	29.09 % 27.83 %	2.48 % 2.65 %
Pets	14350 13632	10827 10511	3201 2778	322 343	75.45 % 77.11 %	22.31 % 20.38 %	2.24 % 2.52 %
Sport & Fitness	14016 13906	9979 10174	3658 3368	379 364	71.20 % 73.16 %	26.10 % 24.22 %	2.70 % 2.62 %
Job & Career	13846 14305	9854 10418	3597 3500	395 387	71.17 % 72.83 %	25.98 % 24.47 %	2.85 % 2.71 %
Dating	14292 14280	9175 9412	4743 4477	374 391	64.20 % 65.91 %	33.19 % 31.35 %	2.62 % 2.74 %
Other	14069 13723	10653 10552	3093 2829	323 342	75.72 % 76.89 %	21.98 % 20.62 %	2.30 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18288	12569 12674	5552 5119	480 495	67.57 % 69.30 %	29.85 % 27.99 %	2.58 % 2.71 %
Outlook Mail	18679 18543	12864 13075	5320 4948	495 520	68.87 % 70.51 %	28.48 % 26.68 %	2.65 % 2.80 %
Yahoo Mail	18305 18194	13281 13482	4531 4228	493 484	72.55 % 74.10 %	24.75 % 23.24 %	2.69 % 2.66 %
AOL Mail	18094 18365	13199 13630	4461 4259	434 476	72.95 % 74.22 %	24.65 % 23.19 %	2.40 % 2.59 %
Mail.com	18195 18028	13465 13572	4302 3987	428 469	74.00 % 75.28 %	23.64 % 22.12 %	2.35 % 2.60 %
Yandex Mail	18459 18112	13097 13098	4877 4507	485 507	70.95 % 72.32 %	26.42 % 24.88 %	2.63 % 2.80 %
GMX Mail	18489 17926	13211 13130	4836 4354	442 442	71.45 % 73.25 %	26.16 % 24.29 %	2.39 % 2.47 %
Zoho Mail	17985 18600	13378 14059	4163 4099	444 442	74.38 % 75.59 %	23.15 % 22.04 %	2.47 % 2.38 %
ProtonMail	17947 17858	13241 13378	4292 4056	414 424	73.78 % 74.91 %	23.91 % 22.71 %	2.31 % 2.37 %
Custom Mail	17972 17686	13661 13688	3880 3599	431 399	76.01 % 77.39 %	21.59 % 20.35 %	2.40 % 2.26 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.