HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.189 113.138	75.132 77.479	37.023 33.606	2.034 2.053

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats HubSpot in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.80 % 68.48 %	32.42 % 29.70 %	1.78 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8745 8835	6188 6456	2403 2224	154 155	70.76 % 73.07 %	27.48 % 25.17 %	1.76 % 1.75 %
Elektronics	8999 8526	5893 5801	2942 2571	164 154	65.49 % 68.04 %	32.69 % 30.15 %	1.82 % 1.81 %
Entertainment	8729 8366	5712 5737	2859 2475	158 154	65.44 % 68.58 %	32.75 % 29.58 %	1.81 % 1.84 %
Cosmetics & Beauty	8718 8842	5687 6023	2874 2653	157 166	65.23 % 68.12 %	32.97 % 30.00 %	1.80 % 1.88 %
Food & Drink	8595 8432	6044 6149	2393 2136	158 147	70.32 % 72.92 %	27.84 % 25.33 %	1.84 % 1.74 %
Home & Garden	8780 8662	6216 6339	2408 2165	156 158	70.80 % 73.18 %	27.43 % 24.99 %	1.78 % 1.82 %
Finance	8799 8693	5315 5506	3333 3028	151 159	60.40 % 63.34 %	37.88 % 34.83 %	1.72 % 1.83 %
Health	8434 9136	5067 5741	3217 3223	150 172	60.08 % 62.84 %	38.14 % 35.28 %	1.78 % 1.88 %
Pets	9118 8448	6412 6188	2544 2106	162 154	70.32 % 73.25 %	27.90 % 24.93 %	1.78 % 1.82 %
Sport & Fitness	8744 8642	5698 5909	2889 2575	157 158	65.16 % 68.38 %	33.04 % 29.80 %	1.80 % 1.83 %
Job & Career	8513 8853	5591 6055	2773 2639	149 159	65.68 % 68.39 %	32.57 % 29.81 %	1.75 % 1.80 %
Dating	9176 9048	5070 5240	3948 3643	158 165	55.25 % 57.91 %	43.03 % 40.26 %	1.72 % 1.82 %
Other	8839 8655	6239 6335	2440 2168	160 152	70.58 % 73.19 %	27.60 % 25.05 %	1.81 % 1.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11734 11484	7020 7226	4506 4056	208 202	59.83 % 62.92 %	38.40 % 35.32 %	1.77 % 1.76 %
Outlook Mail	11765 11576	7286 7516	4269 3851	210 209	61.93 % 64.93 %	36.29 % 33.27 %	1.78 % 1.81 %
Yahoo Mail	11460 11324	7696 7888	3559 3227	205 209	67.16 % 69.66 %	31.06 % 28.50 %	1.79 % 1.85 %
AOL Mail	11373 11481	7651 8030	3518 3245	204 206	67.27 % 69.94 %	30.93 % 28.26 %	1.79 % 1.79 %
Mail.com	11314 11187	7719 7931	3395 3048	200 208	68.23 % 70.89 %	30.01 % 27.25 %	1.77 % 1.86 %
Yandex Mail	11569 11219	7528 7586	3834 3426	207 207	65.07 % 67.62 %	33.14 % 30.54 %	1.79 % 1.85 %
GMX Mail	11697 11129	7474 7432	4015 3490	208 207	63.90 % 66.78 %	34.33 % 31.36 %	1.78 % 1.86 %
Zoho Mail	11159 11629	7630 8197	3328 3222	201 210	68.38 % 70.49 %	29.82 % 27.71 %	1.80 % 1.81 %
ProtonMail	10961 10996	7271 7570	3497 3227	193 199	66.34 % 68.84 %	31.90 % 29.35 %	1.76 % 1.81 %
Custom Mail	11157 11113	7857 8103	3102 2814	198 196	70.42 % 72.91 %	27.80 % 25.32 %	1.77 % 1.76 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.