HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
224.044 222.740	166.444 167.312	51.594 49.092	6.006 6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.29 % 75.12 %	23.03 % 22.04 %	2.68 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17239 17260	13462 13584	3364 3238	413 438	78.09 % 78.70 %	19.51 % 18.76 %	2.40 % 2.54 %
Elektronics	17419 16996	13017 12830	3974 3706	428 460	74.73 % 75.49 %	22.81 % 21.81 %	2.46 % 2.71 %
Entertainment	17188 16894	12691 12711	3981 3697	516 486	73.84 % 75.24 %	23.16 % 21.88 %	3.00 % 2.88 %
Cosmetics & Beauty	17404 17282	12903 12937	4042 3860	459 485	74.14 % 74.86 %	23.22 % 22.34 %	2.64 % 2.81 %
Food & Drink	17063 16750	13279 13172	3344 3153	440 425	77.82 % 78.64 %	19.60 % 18.82 %	2.58 % 2.54 %
Home & Garden	17332 17252	13527 13546	3380 3225	425 481	78.05 % 78.52 %	19.50 % 18.69 %	2.45 % 2.79 %
Finance	17226 17264	12116 12307	4630 4415	480 542	70.34 % 71.29 %	26.88 % 25.57 %	2.79 % 3.14 %
Health	16801 17481	11935 12481	4415 4486	451 514	71.04 % 71.40 %	26.28 % 25.66 %	2.68 % 2.94 %
Pets	17434 16898	13439 13213	3574 3212	421 473	77.09 % 78.19 %	20.50 % 19.01 %	2.41 % 2.80 %
Sport & Fitness	17270 16932	12646 12599	4118 3842	506 491	73.23 % 74.41 %	23.84 % 22.69 %	2.93 % 2.90 %
Job & Career	17051 17413	12456 12858	4076 4013	519 542	73.05 % 73.84 %	23.90 % 23.05 %	3.04 % 3.11 %
Dating	17402 17363	11670 11852	5218 4983	514 528	67.06 % 68.26 %	29.99 % 28.70 %	2.95 % 3.04 %
Other	17215 16955	13303 13222	3478 3262	434 471	77.28 % 77.98 %	20.20 % 19.24 %	2.52 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22738 22306	15921 15872	6167 5757	650 677	70.02 % 71.16 %	27.12 % 25.81 %	2.86 % 3.04 %
Outlook Mail	22940 22677	16308 16350	5952 5622	680 705	71.09 % 72.10 %	25.95 % 24.79 %	2.96 % 3.11 %
Yahoo Mail	22473 22287	16731 16789	5104 4851	638 647	74.45 % 75.33 %	22.71 % 21.77 %	2.84 % 2.90 %
AOL Mail	22249 22551	16656 16987	5025 4898	568 666	74.86 % 75.33 %	22.59 % 21.72 %	2.55 % 2.95 %
Mail.com	22198 22191	16824 16960	4811 4577	563 654	75.79 % 76.43 %	21.67 % 20.63 %	2.54 % 2.95 %
Yandex Mail	22666 22256	16519 16401	5495 5177	652 678	72.88 % 73.69 %	24.24 % 23.26 %	2.88 % 3.05 %
GMX Mail	22624 22008	16720 16533	5323 4890	581 585	73.90 % 75.12 %	23.53 % 22.22 %	2.57 % 2.66 %
Zoho Mail	22104 22598	16877 17392	4648 4627	579 579	76.35 % 76.96 %	21.03 % 20.48 %	2.62 % 2.56 %
ProtonMail	21972 22050	16700 16877	4733 4581	539 592	76.01 % 76.54 %	21.54 % 20.78 %	2.45 % 2.68 %
Custom Mail	22080 21816	17188 17151	4336 4112	556 553	77.84 % 78.62 %	19.64 % 18.85 %	2.52 % 2.53 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.