ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 306.273	243.674 234.987	54.154 62.414	7.449 8.872

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 76.72 %	17.74 % 20.38 %	2.44 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23496	18816 18833	3292 4065	495 598	83.25 % 80.15 %	14.56 % 17.30 %	2.19 % 2.55 %
Elektronics	23468 23760	18879 18358	4028 4760	561 642	80.45 % 77.26 %	17.16 % 20.03 %	2.39 % 2.70 %
Entertainment	23095 23596	18373 18028	4144 4828	578 740	79.55 % 76.40 %	17.94 % 20.46 %	2.50 % 3.14 %
Cosmetics & Beauty	23290 23846	18543 18270	4175 4894	572 682	79.62 % 76.62 %	17.93 % 20.52 %	2.46 % 2.86 %
Food & Drink	23102 23455	19229 18761	3384 4060	489 634	83.24 % 79.99 %	14.65 % 17.31 %	2.12 % 2.70 %
Home & Garden	23839 23634	19772 18923	3576 4084	491 627	82.94 % 80.07 %	15.00 % 17.28 %	2.06 % 2.65 %
Finance	23790 23573	18156 17248	5001 5601	633 724	76.32 % 73.17 %	21.02 % 23.76 %	2.66 % 3.07 %
Health	23503 23159	18117 17139	4807 5324	579 696	77.08 % 74.01 %	20.45 % 22.99 %	2.46 % 3.01 %
Pets	23756 23737	19543 18757	3673 4341	540 639	82.27 % 79.02 %	15.46 % 18.29 %	2.27 % 2.69 %
Sport & Fitness	23623 23545	18577 17806	4430 5015	616 724	78.64 % 75.63 %	18.75 % 21.30 %	2.61 % 3.07 %
Job & Career	24046 23297	18735 17513	4635 5026	676 758	77.91 % 75.17 %	19.28 % 21.57 %	2.81 % 3.25 %
Dating	23352 23660	17381 16721	5322 6170	649 769	74.43 % 70.67 %	22.79 % 26.08 %	2.78 % 3.25 %
Other	23810 23515	19553 18630	3687 4246	570 639	82.12 % 79.23 %	15.49 % 18.06 %	2.39 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30933	23409 22556	6474 7385	837 992	76.20 % 72.92 %	21.07 % 23.87 %	2.72 % 3.21 %
Outlook Mail	30628 31074	23534 22899	6288 7160	806 1015	76.84 % 73.69 %	20.53 % 23.04 %	2.63 % 3.27 %
Yahoo Mail	30018 30645	24013 23497	5253 6232	752 916	80.00 % 76.67 %	17.50 % 20.34 %	2.51 % 2.99 %
AOL Mail	30533 30435	24314 23408	5446 6170	773 857	79.63 % 76.91 %	17.84 % 20.27 %	2.53 % 2.82 %
Mail.com	30551 30423	24727 23696	5098 5873	726 854	80.94 % 77.89 %	16.69 % 19.30 %	2.38 % 2.81 %
Yandex Mail	30515 30955	23905 23234	5778 6738	832 983	78.34 % 75.06 %	18.93 % 21.77 %	2.73 % 3.18 %
GMX Mail	30398 30887	24385 23751	5327 6301	686 835	80.22 % 76.90 %	17.52 % 20.40 %	2.26 % 2.70 %
Zoho Mail	31112 30226	25387 23798	5029 5604	696 824	81.60 % 78.73 %	16.16 % 18.54 %	2.24 % 2.73 %
ProtonMail	30518 30373	24856 23903	4984 5680	678 790	81.45 % 78.70 %	16.33 % 18.70 %	2.22 % 2.60 %
Custom Mail	30284 30322	25144 24245	4477 5271	663 806	83.03 % 79.96 %	14.78 % 17.38 %	2.19 % 2.66 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.