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ActiveCampaign and HubSpot Email Deliverability Comparison

  ActiveCampaign
  HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  352.945
  353.960
  284.346
  274.760
  59.620
  68.670
  8.979
  10.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.56 %
  77.62 %
  16.89 %
  19.40 %
  2.54 %
  2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26318
  27278
  22075
  22069
  3648
  4495
  595
  714
  83.88 %
  80.90 %
  13.86 %
  16.48 %
  2.26 %
  2.62 %
Elektronics
  27198
  27388
  22108
  21427
  4428
  5207
  662
  754
  81.29 %
  78.23 %
  16.28 %
  19.01 %
  2.43 %
  2.75 %
Entertainment
  26623
  27173
  21389
  20986
  4547
  5301
  687
  886
  80.34 %
  77.23 %
  17.08 %
  19.51 %
  2.58 %
  3.26 %
Cosmetics & Beauty
  27020
  27503
  21711
  21288
  4601
  5380
  708
  835
  80.35 %
  77.40 %
  17.03 %
  19.56 %
  2.62 %
  3.04 %
Food & Drink
  26758
  27088
  22436
  21875
  3723
  4472
  599
  741
  83.85 %
  80.76 %
  13.91 %
  16.51 %
  2.24 %
  2.74 %
Home & Garden
  27471
  27339
  22942
  22115
  3933
  4493
  596
  731
  83.51 %
  80.89 %
  14.32 %
  16.43 %
  2.17 %
  2.67 %
Finance
  27432
  27231
  21148
  20192
  5494
  6159
  790
  880
  77.09 %
  74.15 %
  20.03 %
  22.62 %
  2.88 %
  3.23 %
Health
  27198
  26861
  21211
  20186
  5280
  5841
  707
  834
  77.99 %
  75.15 %
  19.41 %
  21.75 %
  2.60 %
  3.10 %
Pets
  27546
  27423
  22823
  21864
  4075
  4791
  648
  768
  82.85 %
  79.73 %
  14.79 %
  17.47 %
  2.35 %
  2.80 %
Sport & Fitness
  27229
  27263
  21616
  20875
  4879
  5538
  734
  850
  79.39 %
  76.57 %
  17.92 %
  20.31 %
  2.70 %
  3.12 %
Job & Career
  27713
  26920
  21775
  20443
  5128
  5571
  810
  906
  78.57 %
  75.94 %
  18.50 %
  20.69 %
  2.92 %
  3.37 %
Dating
  26963
  27331
  20385
  19710
  5806
  6730
  772
  891
  75.60 %
  72.12 %
  21.53 %
  24.62 %
  2.86 %
  3.26 %
Other
  27476
  27162
  22727
  21730
  4078
  4692
  671
  740
  82.72 %
  80.00 %
  14.84 %
  17.27 %
  2.44 %
  2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35681
  35762
  27524
  26465
  7133
  8115
  1024
  1182
  77.14 %
  74.00 %
  19.99 %
  22.69 %
  2.87 %
  3.31 %
Outlook Mail
  35181
  35852
  27331
  26766
  6891
  7872
  959
  1214
  77.69 %
  74.66 %
  19.59 %
  21.96 %
  2.73 %
  3.39 %
Yahoo Mail
  34840
  35403
  28078
  27442
  5838
  6887
  924
  1074
  80.59 %
  77.51 %
  16.76 %
  19.45 %
  2.65 %
  3.03 %
AOL Mail
  35317
  35151
  28351
  27291
  6022
  6821
  944
  1039
  80.28 %
  77.64 %
  17.05 %
  19.40 %
  2.67 %
  2.96 %
Mail.com
  35430
  35324
  28885
  27787
  5650
  6506
  895
  1031
  81.53 %
  78.66 %
  15.95 %
  18.42 %
  2.53 %
  2.92 %
Yandex Mail
  35297
  35634
  27882
  27038
  6407
  7435
  1008
  1161
  78.99 %
  75.88 %
  18.15 %
  20.86 %
  2.86 %
  3.26 %
GMX Mail
  35057
  35639
  28449
  27790
  5809
  6861
  799
  988
  81.15 %
  77.98 %
  16.57 %
  19.25 %
  2.28 %
  2.77 %
Zoho Mail
  35829
  34966
  29493
  27820
  5509
  6165
  827
  981
  82.32 %
  79.56 %
  15.38 %
  17.63 %
  2.31 %
  2.81 %
ProtonMail
  35352
  35197
  29100
  28074
  5437
  6208
  815
  915
  82.32 %
  79.76 %
  15.38 %
  17.64 %
  2.31 %
  2.60 %
Custom Mail
  34961
  35032
  29253
  28287
  4924
  5800
  784
  945
  83.67 %
  80.75 %
  14.08 %
  16.56 %
  2.24 %
  2.70 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.