ActiveCampaign and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
374.344
|
302.146
291.763
|
61.850
71.303
|
9.566
11.278
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
77.94 %
|
16.56 %
19.05 %
|
2.56 %
3.01 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28902
|
23493
23466
|
3787
4674
|
627
762
|
84.18 %
81.19 %
|
13.57 %
16.17 %
|
2.25 %
2.64 %
|
Elektronics |
28790
28987
|
23503
22777
|
4587
5400
|
700
810
|
81.64 %
78.58 %
|
15.93 %
18.63 %
|
2.43 %
2.79 %
|
Entertainment |
28205
28840
|
22754
22380
|
4720
5519
|
731
941
|
80.67 %
77.60 %
|
16.73 %
19.14 %
|
2.59 %
3.26 %
|
Cosmetics & Beauty |
28594
29072
|
23071
22602
|
4768
5580
|
755
890
|
80.68 %
77.74 %
|
16.67 %
19.19 %
|
2.64 %
3.06 %
|
Food & Drink |
28276
28608
|
23777
23166
|
3859
4640
|
640
802
|
84.09 %
80.98 %
|
13.65 %
16.22 %
|
2.26 %
2.80 %
|
Home & Garden |
29146
28893
|
24428
23450
|
4086
4663
|
632
780
|
83.81 %
81.16 %
|
14.02 %
16.14 %
|
2.17 %
2.70 %
|
Finance |
28924
28839
|
22402
21502
|
5687
6400
|
835
937
|
77.45 %
74.56 %
|
19.66 %
22.19 %
|
2.89 %
3.25 %
|
Health |
28751
28496
|
22534
21527
|
5460
6068
|
757
901
|
78.38 %
75.54 %
|
18.99 %
21.29 %
|
2.63 %
3.16 %
|
Pets |
29138
28924
|
24221
23132
|
4229
4969
|
688
823
|
83.13 %
79.98 %
|
14.51 %
17.18 %
|
2.36 %
2.85 %
|
Sport & Fitness |
28819
28810
|
22960
22144
|
5066
5754
|
793
912
|
79.67 %
76.86 %
|
17.58 %
19.97 %
|
2.75 %
3.17 %
|
Job & Career |
29306
28427
|
23111
21657
|
5340
5797
|
855
973
|
78.86 %
76.18 %
|
18.22 %
20.39 %
|
2.92 %
3.42 %
|
Dating |
28577
28846
|
21722
20931
|
6019
6960
|
836
955
|
76.01 %
72.56 %
|
21.06 %
24.13 %
|
2.93 %
3.31 %
|
Other |
29129
28700
|
24170
23029
|
4242
4879
|
717
792
|
82.98 %
80.24 %
|
14.56 %
17.00 %
|
2.46 %
2.76 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37784
|
29304
28107
|
7404
8414
|
1089
1263
|
77.53 %
74.39 %
|
19.59 %
22.27 %
|
2.88 %
3.34 %
|
Outlook Mail |
37259
37820
|
29081
28369
|
7151
8157
|
1027
1294
|
78.05 %
75.01 %
|
19.19 %
21.57 %
|
2.76 %
3.42 %
|
Yahoo Mail |
36927
37480
|
29857
29153
|
6081
7166
|
989
1161
|
80.85 %
77.78 %
|
16.47 %
19.12 %
|
2.68 %
3.10 %
|
AOL Mail |
37447
37166
|
30162
28954
|
6269
7100
|
1016
1112
|
80.55 %
77.90 %
|
16.74 %
19.10 %
|
2.71 %
2.99 %
|
Mail.com |
37435
37420
|
30630
29548
|
5856
6774
|
949
1098
|
81.82 %
78.96 %
|
15.64 %
18.10 %
|
2.54 %
2.93 %
|
Yandex Mail |
37317
37709
|
29600
28731
|
6657
7741
|
1060
1237
|
79.32 %
76.19 %
|
17.84 %
20.53 %
|
2.84 %
3.28 %
|
GMX Mail |
36993
37640
|
30162
29483
|
5989
7091
|
842
1066
|
81.53 %
78.33 %
|
16.19 %
18.84 %
|
2.28 %
2.83 %
|
Zoho Mail |
37823
37026
|
31240
29573
|
5702
6405
|
881
1048
|
82.60 %
79.87 %
|
15.08 %
17.30 %
|
2.33 %
2.83 %
|
ProtonMail |
37521
37260
|
31012
29843
|
5631
6436
|
878
981
|
82.65 %
80.09 %
|
15.01 %
17.27 %
|
2.34 %
2.63 %
|
Custom Mail |
37043
37039
|
31098
30002
|
5110
6019
|
835
1018
|
83.95 %
81.00 %
|
13.79 %
16.25 %
|
2.25 %
2.75 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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