ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.945 353.960	284.346 274.760	59.620 68.670	8.979 10.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.56 % 77.62 %	16.89 % 19.40 %	2.54 % 2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26318 27278	22075 22069	3648 4495	595 714	83.88 % 80.90 %	13.86 % 16.48 %	2.26 % 2.62 %
Elektronics	27198 27388	22108 21427	4428 5207	662 754	81.29 % 78.23 %	16.28 % 19.01 %	2.43 % 2.75 %
Entertainment	26623 27173	21389 20986	4547 5301	687 886	80.34 % 77.23 %	17.08 % 19.51 %	2.58 % 3.26 %
Cosmetics & Beauty	27020 27503	21711 21288	4601 5380	708 835	80.35 % 77.40 %	17.03 % 19.56 %	2.62 % 3.04 %
Food & Drink	26758 27088	22436 21875	3723 4472	599 741	83.85 % 80.76 %	13.91 % 16.51 %	2.24 % 2.74 %
Home & Garden	27471 27339	22942 22115	3933 4493	596 731	83.51 % 80.89 %	14.32 % 16.43 %	2.17 % 2.67 %
Finance	27432 27231	21148 20192	5494 6159	790 880	77.09 % 74.15 %	20.03 % 22.62 %	2.88 % 3.23 %
Health	27198 26861	21211 20186	5280 5841	707 834	77.99 % 75.15 %	19.41 % 21.75 %	2.60 % 3.10 %
Pets	27546 27423	22823 21864	4075 4791	648 768	82.85 % 79.73 %	14.79 % 17.47 %	2.35 % 2.80 %
Sport & Fitness	27229 27263	21616 20875	4879 5538	734 850	79.39 % 76.57 %	17.92 % 20.31 %	2.70 % 3.12 %
Job & Career	27713 26920	21775 20443	5128 5571	810 906	78.57 % 75.94 %	18.50 % 20.69 %	2.92 % 3.37 %
Dating	26963 27331	20385 19710	5806 6730	772 891	75.60 % 72.12 %	21.53 % 24.62 %	2.86 % 3.26 %
Other	27476 27162	22727 21730	4078 4692	671 740	82.72 % 80.00 %	14.84 % 17.27 %	2.44 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35681 35762	27524 26465	7133 8115	1024 1182	77.14 % 74.00 %	19.99 % 22.69 %	2.87 % 3.31 %
Outlook Mail	35181 35852	27331 26766	6891 7872	959 1214	77.69 % 74.66 %	19.59 % 21.96 %	2.73 % 3.39 %
Yahoo Mail	34840 35403	28078 27442	5838 6887	924 1074	80.59 % 77.51 %	16.76 % 19.45 %	2.65 % 3.03 %
AOL Mail	35317 35151	28351 27291	6022 6821	944 1039	80.28 % 77.64 %	17.05 % 19.40 %	2.67 % 2.96 %
Mail.com	35430 35324	28885 27787	5650 6506	895 1031	81.53 % 78.66 %	15.95 % 18.42 %	2.53 % 2.92 %
Yandex Mail	35297 35634	27882 27038	6407 7435	1008 1161	78.99 % 75.88 %	18.15 % 20.86 %	2.86 % 3.26 %
GMX Mail	35057 35639	28449 27790	5809 6861	799 988	81.15 % 77.98 %	16.57 % 19.25 %	2.28 % 2.77 %
Zoho Mail	35829 34966	29493 27820	5509 6165	827 981	82.32 % 79.56 %	15.38 % 17.63 %	2.31 % 2.81 %
ProtonMail	35352 35197	29100 28074	5437 6208	815 915	82.32 % 79.76 %	15.38 % 17.64 %	2.31 % 2.60 %
Custom Mail	34961 35032	29253 28287	4924 5800	784 945	83.67 % 80.75 %	14.08 % 16.56 %	2.24 % 2.70 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.