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ActiveCampaign and HubSpot Email Deliverability Comparison

  ActiveCampaign
  HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  251.301
  196.678
  189.268
  48.036
  55.071
  5.775
  6.962

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  75.32 %
  19.18 %
  21.91 %
  2.31 %
  2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  19349
  15144
  15274
  2900
  3596
  401
  479
  82.10 %
  78.94 %
  15.72 %
  18.58 %
  2.17 %
  2.48 %
Elektronics
  19102
  19503
  15101
  14786
  3578
  4224
  423
  493
  79.05 %
  75.81 %
  18.73 %
  21.66 %
  2.21 %
  2.53 %
Entertainment
  18900
  19311
  14793
  14472
  3671
  4252
  436
  587
  78.27 %
  74.94 %
  19.42 %
  22.02 %
  2.31 %
  3.04 %
Cosmetics & Beauty
  19112
  19496
  14961
  14654
  3703
  4310
  448
  532
  78.28 %
  75.16 %
  19.38 %
  22.11 %
  2.34 %
  2.73 %
Food & Drink
  18839
  19224
  15475
  15146
  2996
  3575
  368
  503
  82.14 %
  78.79 %
  15.90 %
  18.60 %
  1.95 %
  2.62 %
Home & Garden
  19696
  19438
  16114
  15325
  3196
  3606
  386
  507
  81.81 %
  78.84 %
  16.23 %
  18.55 %
  1.96 %
  2.61 %
Finance
  19457
  19282
  14528
  13790
  4430
  4940
  499
  552
  74.67 %
  71.52 %
  22.77 %
  25.62 %
  2.56 %
  2.86 %
Health
  19424
  18920
  14679
  13673
  4304
  4708
  441
  539
  75.57 %
  72.27 %
  22.16 %
  24.88 %
  2.27 %
  2.85 %
Pets
  19487
  19513
  15836
  15207
  3238
  3819
  413
  487
  81.26 %
  77.93 %
  16.62 %
  19.57 %
  2.12 %
  2.50 %
Sport & Fitness
  19468
  19389
  15048
  14385
  3926
  4416
  494
  588
  77.30 %
  74.19 %
  20.17 %
  22.78 %
  2.54 %
  3.03 %
Job & Career
  19858
  19070
  15258
  14097
  4083
  4374
  517
  599
  76.84 %
  73.92 %
  20.56 %
  22.94 %
  2.60 %
  3.14 %
Dating
  19151
  19524
  13894
  13396
  4759
  5529
  498
  599
  72.55 %
  68.61 %
  24.85 %
  28.32 %
  2.60 %
  3.07 %
Other
  19550
  19282
  15847
  15063
  3252
  3722
  451
  497
  81.06 %
  78.12 %
  16.63 %
  19.30 %
  2.31 %
  2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  25502
  18800
  18180
  5755
  6566
  651
  756
  74.59 %
  71.29 %
  22.83 %
  25.75 %
  2.58 %
  2.96 %
Outlook Mail
  25175
  25710
  18961
  18566
  5587
  6354
  627
  790
  75.32 %
  72.21 %
  22.19 %
  24.71 %
  2.49 %
  3.07 %
Yahoo Mail
  24532
  25164
  19362
  18978
  4602
  5466
  568
  720
  78.93 %
  75.42 %
  18.76 %
  21.72 %
  2.32 %
  2.86 %
AOL Mail
  25180
  24907
  19781
  18842
  4808
  5386
  591
  679
  78.56 %
  75.65 %
  19.09 %
  21.62 %
  2.35 %
  2.73 %
Mail.com
  25139
  24905
  20049
  19090
  4511
  5150
  579
  665
  79.75 %
  76.65 %
  17.94 %
  20.68 %
  2.30 %
  2.67 %
Yandex Mail
  25112
  25360
  19391
  18713
  5084
  5886
  637
  761
  77.22 %
  73.79 %
  20.25 %
  23.21 %
  2.54 %
  3.00 %
GMX Mail
  24934
  25311
  19610
  19014
  4781
  5631
  543
  666
  78.65 %
  75.12 %
  19.17 %
  22.25 %
  2.18 %
  2.63 %
Zoho Mail
  25409
  24851
  20414
  19239
  4457
  4958
  538
  654
  80.34 %
  77.42 %
  17.54 %
  19.95 %
  2.12 %
  2.63 %
ProtonMail
  25002
  24796
  19997
  19124
  4482
  5039
  523
  633
  79.98 %
  77.13 %
  17.93 %
  20.32 %
  2.09 %
  2.55 %
Custom Mail
  24800
  24795
  20313
  19522
  3969
  4635
  518
  638
  81.91 %
  78.73 %
  16.00 %
  18.69 %
  2.09 %
  2.57 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.