ActiveCampaign and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
285.515
|
226.157
217.729
|
51.879
59.641
|
6.797
8.145
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
76.26 %
|
18.21 %
20.89 %
|
2.39 %
2.85 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
21934
|
17423
17484
|
3148
3893
|
458
557
|
82.85 %
79.71 %
|
14.97 %
17.75 %
|
2.18 %
2.54 %
|
Elektronics |
21822
22149
|
17457
17016
|
3858
4557
|
507
576
|
80.00 %
76.83 %
|
17.68 %
20.57 %
|
2.32 %
2.60 %
|
Entertainment |
21535
22006
|
17034
16715
|
3970
4611
|
531
680
|
79.10 %
75.96 %
|
18.44 %
20.95 %
|
2.47 %
3.09 %
|
Cosmetics & Beauty |
21727
22225
|
17200
16932
|
3997
4677
|
530
616
|
79.16 %
76.18 %
|
18.40 %
21.04 %
|
2.44 %
2.77 %
|
Food & Drink |
21510
21813
|
17821
17355
|
3242
3873
|
447
585
|
82.85 %
79.56 %
|
15.07 %
17.76 %
|
2.08 %
2.68 %
|
Home & Garden |
22289
22060
|
18411
17575
|
3431
3906
|
447
579
|
82.60 %
79.67 %
|
15.39 %
17.71 %
|
2.01 %
2.62 %
|
Finance |
22217
21940
|
16839
15925
|
4792
5348
|
586
667
|
75.79 %
72.58 %
|
21.57 %
24.38 %
|
2.64 %
3.04 %
|
Health |
21955
21555
|
16815
15827
|
4617
5092
|
523
636
|
76.59 %
73.43 %
|
21.03 %
23.62 %
|
2.38 %
2.95 %
|
Pets |
22116
22171
|
18124
17445
|
3506
4144
|
486
582
|
81.95 %
78.68 %
|
15.85 %
18.69 %
|
2.20 %
2.63 %
|
Sport & Fitness |
22032
21920
|
17234
16465
|
4235
4782
|
563
673
|
78.22 %
75.11 %
|
19.22 %
21.82 %
|
2.56 %
3.07 %
|
Job & Career |
22474
21694
|
17441
16210
|
4427
4780
|
606
704
|
77.61 %
74.72 %
|
19.70 %
22.03 %
|
2.70 %
3.25 %
|
Dating |
21859
22084
|
16143
15455
|
5122
5923
|
594
706
|
73.85 %
69.98 %
|
23.43 %
26.82 %
|
2.72 %
3.20 %
|
Other |
22268
21964
|
18215
17325
|
3534
4055
|
519
584
|
81.80 %
78.88 %
|
15.87 %
18.46 %
|
2.33 %
2.66 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
28867
|
21683
20896
|
6204
7069
|
762
902
|
75.69 %
72.39 %
|
21.66 %
24.49 %
|
2.66 %
3.12 %
|
Outlook Mail |
28601
29063
|
21837
21278
|
6026
6859
|
738
926
|
76.35 %
73.21 %
|
21.07 %
23.60 %
|
2.58 %
3.19 %
|
Yahoo Mail |
27970
28525
|
22271
21744
|
5008
5937
|
691
844
|
79.62 %
76.23 %
|
17.90 %
20.81 %
|
2.47 %
2.96 %
|
AOL Mail |
28577
28325
|
22653
21665
|
5216
5873
|
708
787
|
79.27 %
76.49 %
|
18.25 %
20.73 %
|
2.48 %
2.78 %
|
Mail.com |
28490
28385
|
22952
22001
|
4875
5609
|
663
775
|
80.56 %
77.51 %
|
17.11 %
19.76 %
|
2.33 %
2.73 %
|
Yandex Mail |
28497
28849
|
22218
21525
|
5524
6414
|
755
910
|
77.97 %
74.61 %
|
19.38 %
22.23 %
|
2.65 %
3.15 %
|
GMX Mail |
28404
28794
|
22638
21970
|
5129
6050
|
637
774
|
79.70 %
76.30 %
|
18.06 %
21.01 %
|
2.24 %
2.69 %
|
Zoho Mail |
29013
28159
|
23566
22049
|
4823
5356
|
624
754
|
81.23 %
78.30 %
|
16.62 %
19.02 %
|
2.15 %
2.68 %
|
ProtonMail |
28453
28290
|
23044
22117
|
4798
5444
|
611
729
|
80.99 %
78.18 %
|
16.86 %
19.24 %
|
2.15 %
2.58 %
|
Custom Mail |
28179
28258
|
23295
22484
|
4276
5030
|
608
744
|
82.67 %
79.57 %
|
15.17 %
17.80 %
|
2.16 %
2.63 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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