ActiveCampaign and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
306.273
|
243.674
234.987
|
54.154
62.414
|
7.449
8.872
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
76.72 %
|
17.74 %
20.38 %
|
2.44 %
2.90 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
23496
|
18816
18833
|
3292
4065
|
495
598
|
83.25 %
80.15 %
|
14.56 %
17.30 %
|
2.19 %
2.55 %
|
Elektronics |
23468
23760
|
18879
18358
|
4028
4760
|
561
642
|
80.45 %
77.26 %
|
17.16 %
20.03 %
|
2.39 %
2.70 %
|
Entertainment |
23095
23596
|
18373
18028
|
4144
4828
|
578
740
|
79.55 %
76.40 %
|
17.94 %
20.46 %
|
2.50 %
3.14 %
|
Cosmetics & Beauty |
23290
23846
|
18543
18270
|
4175
4894
|
572
682
|
79.62 %
76.62 %
|
17.93 %
20.52 %
|
2.46 %
2.86 %
|
Food & Drink |
23102
23455
|
19229
18761
|
3384
4060
|
489
634
|
83.24 %
79.99 %
|
14.65 %
17.31 %
|
2.12 %
2.70 %
|
Home & Garden |
23839
23634
|
19772
18923
|
3576
4084
|
491
627
|
82.94 %
80.07 %
|
15.00 %
17.28 %
|
2.06 %
2.65 %
|
Finance |
23790
23573
|
18156
17248
|
5001
5601
|
633
724
|
76.32 %
73.17 %
|
21.02 %
23.76 %
|
2.66 %
3.07 %
|
Health |
23503
23159
|
18117
17139
|
4807
5324
|
579
696
|
77.08 %
74.01 %
|
20.45 %
22.99 %
|
2.46 %
3.01 %
|
Pets |
23756
23737
|
19543
18757
|
3673
4341
|
540
639
|
82.27 %
79.02 %
|
15.46 %
18.29 %
|
2.27 %
2.69 %
|
Sport & Fitness |
23623
23545
|
18577
17806
|
4430
5015
|
616
724
|
78.64 %
75.63 %
|
18.75 %
21.30 %
|
2.61 %
3.07 %
|
Job & Career |
24046
23297
|
18735
17513
|
4635
5026
|
676
758
|
77.91 %
75.17 %
|
19.28 %
21.57 %
|
2.81 %
3.25 %
|
Dating |
23352
23660
|
17381
16721
|
5322
6170
|
649
769
|
74.43 %
70.67 %
|
22.79 %
26.08 %
|
2.78 %
3.25 %
|
Other |
23810
23515
|
19553
18630
|
3687
4246
|
570
639
|
82.12 %
79.23 %
|
15.49 %
18.06 %
|
2.39 %
2.72 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
30933
|
23409
22556
|
6474
7385
|
837
992
|
76.20 %
72.92 %
|
21.07 %
23.87 %
|
2.72 %
3.21 %
|
Outlook Mail |
30628
31074
|
23534
22899
|
6288
7160
|
806
1015
|
76.84 %
73.69 %
|
20.53 %
23.04 %
|
2.63 %
3.27 %
|
Yahoo Mail |
30018
30645
|
24013
23497
|
5253
6232
|
752
916
|
80.00 %
76.67 %
|
17.50 %
20.34 %
|
2.51 %
2.99 %
|
AOL Mail |
30533
30435
|
24314
23408
|
5446
6170
|
773
857
|
79.63 %
76.91 %
|
17.84 %
20.27 %
|
2.53 %
2.82 %
|
Mail.com |
30551
30423
|
24727
23696
|
5098
5873
|
726
854
|
80.94 %
77.89 %
|
16.69 %
19.30 %
|
2.38 %
2.81 %
|
Yandex Mail |
30515
30955
|
23905
23234
|
5778
6738
|
832
983
|
78.34 %
75.06 %
|
18.93 %
21.77 %
|
2.73 %
3.18 %
|
GMX Mail |
30398
30887
|
24385
23751
|
5327
6301
|
686
835
|
80.22 %
76.90 %
|
17.52 %
20.40 %
|
2.26 %
2.70 %
|
Zoho Mail |
31112
30226
|
25387
23798
|
5029
5604
|
696
824
|
81.60 %
78.73 %
|
16.16 %
18.54 %
|
2.24 %
2.73 %
|
ProtonMail |
30518
30373
|
24856
23903
|
4984
5680
|
678
790
|
81.45 %
78.70 %
|
16.33 %
18.70 %
|
2.22 %
2.60 %
|
Custom Mail |
30284
30322
|
25144
24245
|
4477
5271
|
663
806
|
83.03 %
79.96 %
|
14.78 %
17.38 %
|
2.19 %
2.66 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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