ActiveCampaign and HubSpot Email Deliverability Comparison

ActiveCampaign

HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.700	50.861 50.869	13.251 13.378	1.404 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.43 %	20.23 % 20.36 %	2.14 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 4986	3986 3826	1065 1050	97 110	77.43 % 76.73 %	20.69 % 21.06 %	1.88 % 2.21 %
Elektronics	5023 5025	3955 3942	955 976	113 107	78.74 % 78.45 %	19.01 % 19.42 %	2.25 % 2.13 %
Entertainment	5012 5037	3861 3877	1043 1056	108 104	77.04 % 76.97 %	20.81 % 20.96 %	2.15 % 2.06 %
Cosmetics & Beauty	5089 4901	3997 3811	1001 982	91 108	78.54 % 77.76 %	19.67 % 20.04 %	1.79 % 2.20 %
Food & Drink	5100 5093	3943 3945	1046 1031	111 117	77.31 % 77.46 %	20.51 % 20.24 %	2.18 % 2.30 %
Home & Garden	5057 5017	3945 3868	1002 1033	110 116	78.01 % 77.10 %	19.81 % 20.59 %	2.18 % 2.31 %
Finance	4936 5013	3985 4028	841 875	110 110	80.73 % 80.35 %	17.04 % 17.45 %	2.23 % 2.19 %
Health	5044 5187	4082 4192	852 871	110 124	80.93 % 80.82 %	16.89 % 16.79 %	2.18 % 2.39 %
Pets	5030 5250	3883 4012	1036 1121	111 117	77.20 % 76.42 %	20.60 % 21.35 %	2.21 % 2.23 %
Sport & Fitness	4989 5096	3831 3913	1047 1077	111 106	76.79 % 76.79 %	20.99 % 21.13 %	2.22 % 2.08 %
Job & Career	4890 4881	3653 3657	1123 1111	114 113	74.70 % 74.92 %	22.97 % 22.76 %	2.33 % 2.32 %
Dating	5069 5203	3717 3839	1236 1262	116 102	73.33 % 73.78 %	24.38 % 24.26 %	2.29 % 1.96 %
Other	5129 5011	4023 3959	1004 933	102 119	78.44 % 79.01 %	19.57 % 18.62 %	1.99 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4541	3531 3337	1118 1092	107 112	74.24 % 73.49 %	23.51 % 24.05 %	2.25 % 2.47 %
Outlook Mail	4617 4712	3495 3569	1011 1047	111 96	75.70 % 75.74 %	21.90 % 22.22 %	2.40 % 2.04 %
Yahoo Mail	4706 4775	3592 3655	1009 1016	105 104	76.33 % 76.54 %	21.44 % 21.28 %	2.23 % 2.18 %
AOL Mail	4710 4783	3632 3644	981 1036	97 103	77.11 % 76.19 %	20.83 % 21.66 %	2.06 % 2.15 %
Mail.com	4711 4713	3718 3678	887 939	106 96	78.92 % 78.04 %	18.83 % 19.92 %	2.25 % 2.04 %
Yandex Mail	4722 4520	3640 3477	989 946	93 97	77.09 % 76.92 %	20.94 % 20.93 %	1.97 % 2.15 %
GMX Mail	4461 4751	3346 3620	1023 1029	92 102	75.01 % 76.19 %	22.93 % 21.66 %	2.06 % 2.15 %
Zoho Mail	4565 4699	3599 3707	875 903	91 89	78.84 % 78.89 %	19.17 % 19.22 %	1.99 % 1.89 %
ProtonMail	4619 4550	3627 3571	897 874	95 105	78.52 % 78.48 %	19.42 % 19.21 %	2.06 % 2.31 %
Custom Mail	4714 4673	3763 3734	853 830	98 109	79.83 % 79.91 %	18.10 % 17.76 %	2.08 % 2.33 %
iCloud Mail	4785 4755	3561 3497	1123 1153	101 105	74.42 % 73.54 %	23.47 % 24.25 %	2.11 % 2.21 %
Tuta	4651 4640	3732 3706	818 822	101 112	80.24 % 79.87 %	17.59 % 17.72 %	2.17 % 2.41 %
Juno.com	4669 4835	3746 3900	822 825	101 110	80.23 % 80.66 %	17.61 % 17.06 %	2.16 % 2.28 %
Mailfence	4830 4753	3879 3774	845 866	106 113	80.31 % 79.40 %	17.49 % 18.22 %	2.19 % 2.38 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.