ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 394.716	319.752 308.766	64.147 73.930	10.204 12.020

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 78.22 %	16.28 % 18.73 %	2.59 % 3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30437	24901 24789	3938 4842	669 806	84.39 % 81.44 %	13.35 % 15.91 %	2.27 % 2.65 %
Elektronics	30381 30600	24887 24142	4748 5594	746 864	81.92 % 78.90 %	15.63 % 18.28 %	2.46 % 2.82 %
Entertainment	29742 30382	24076 23671	4891 5716	775 995	80.95 % 77.91 %	16.44 % 18.81 %	2.61 % 3.27 %
Cosmetics & Beauty	30189 30593	24439 23874	4948 5778	802 941	80.95 % 78.04 %	16.39 % 18.89 %	2.66 % 3.08 %
Food & Drink	29819 30177	25135 24512	4005 4812	679 853	84.29 % 81.23 %	13.43 % 15.95 %	2.28 % 2.83 %
Home & Garden	30768 30431	25855 24773	4239 4830	674 828	84.03 % 81.41 %	13.78 % 15.87 %	2.19 % 2.72 %
Finance	30542 30446	23759 22796	5900 6638	883 1012	77.79 % 74.87 %	19.32 % 21.80 %	2.89 % 3.32 %
Health	30333 30017	23866 22770	5654 6283	813 964	78.68 % 75.86 %	18.64 % 20.93 %	2.68 % 3.21 %
Pets	30703 30504	25585 24465	4385 5158	733 881	83.33 % 80.20 %	14.28 % 16.91 %	2.39 % 2.89 %
Sport & Fitness	30329 30425	24230 23475	5251 5981	848 969	79.89 % 77.16 %	17.31 % 19.66 %	2.80 % 3.18 %
Job & Career	30922 29991	24449 22914	5551 6031	922 1046	79.07 % 76.40 %	17.95 % 20.11 %	2.98 % 3.49 %
Dating	30160 30449	23029 22239	6231 7199	900 1011	76.36 % 73.04 %	20.66 % 23.64 %	2.98 % 3.32 %
Other	30707 30264	25541 24346	4406 5068	760 850	83.18 % 80.45 %	14.35 % 16.75 %	2.48 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39838	31034 29763	7675 8723	1177 1352	77.81 % 74.71 %	19.24 % 21.90 %	2.95 % 3.39 %
Outlook Mail	39257 39814	30769 29984	7408 8448	1080 1382	78.38 % 75.31 %	18.87 % 21.22 %	2.75 % 3.47 %
Yahoo Mail	38991 39525	31611 30843	6323 7443	1057 1239	81.07 % 78.03 %	16.22 % 18.83 %	2.71 % 3.13 %
AOL Mail	39547 39100	31945 30554	6517 7359	1085 1187	80.78 % 78.14 %	16.48 % 18.82 %	2.74 % 3.04 %
Mail.com	39528 39494	32435 31284	6085 7037	1008 1173	82.06 % 79.21 %	15.39 % 17.82 %	2.55 % 2.97 %
Yandex Mail	39366 39830	31330 30454	6915 8056	1121 1320	79.59 % 76.46 %	17.57 % 20.23 %	2.85 % 3.31 %
GMX Mail	39010 39741	31926 31271	6192 7334	892 1136	81.84 % 78.69 %	15.87 % 18.45 %	2.29 % 2.86 %
Zoho Mail	39910 39026	33058 31272	5910 6635	942 1119	82.83 % 80.13 %	14.81 % 17.00 %	2.36 % 2.87 %
ProtonMail	39592 39245	32814 31550	5828 6655	950 1040	82.88 % 80.39 %	14.72 % 16.96 %	2.40 % 2.65 %
Custom Mail	39016 39103	32830 31791	5294 6240	892 1072	84.14 % 81.30 %	13.57 % 15.96 %	2.29 % 2.74 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.