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ActiveCampaign and HubSpot Email Deliverability Comparison

  ActiveCampaign
  HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  114.189
  80.047
  75.132
  32.833
  37.023
  1.579
  2.034

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  65.80 %
  28.69 %
  32.42 %
  1.38 %
  1.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8745
  6030
  6188
  1937
  2403
  115
  154
  74.61 %
  70.76 %
  23.97 %
  27.48 %
  1.42 %
  1.76 %
Elektronics
  8611
  8999
  5991
  5893
  2506
  2942
  114
  164
  69.57 %
  65.49 %
  29.10 %
  32.69 %
  1.32 %
  1.82 %
Entertainment
  8613
  8729
  5987
  5712
  2514
  2859
  112
  158
  69.51 %
  65.44 %
  29.19 %
  32.75 %
  1.30 %
  1.81 %
Cosmetics & Beauty
  8737
  8718
  6095
  5687
  2528
  2874
  114
  157
  69.76 %
  65.23 %
  28.93 %
  32.97 %
  1.30 %
  1.80 %
Food & Drink
  8555
  8595
  6358
  6044
  2070
  2393
  127
  158
  74.32 %
  70.32 %
  24.20 %
  27.84 %
  1.48 %
  1.84 %
Home & Garden
  9181
  8780
  6836
  6216
  2220
  2408
  125
  156
  74.46 %
  70.80 %
  24.18 %
  27.43 %
  1.36 %
  1.78 %
Finance
  8967
  8799
  5810
  5315
  3040
  3333
  117
  151
  64.79 %
  60.40 %
  33.90 %
  37.88 %
  1.30 %
  1.72 %
Health
  8968
  8434
  5813
  5067
  3034
  3217
  121
  150
  64.82 %
  60.08 %
  33.83 %
  38.14 %
  1.35 %
  1.78 %
Pets
  9011
  9118
  6731
  6412
  2159
  2544
  121
  162
  74.70 %
  70.32 %
  23.96 %
  27.90 %
  1.34 %
  1.78 %
Sport & Fitness
  9009
  8744
  6231
  5698
  2648
  2889
  130
  157
  69.16 %
  65.16 %
  29.39 %
  33.04 %
  1.44 %
  1.80 %
Job & Career
  9156
  8513
  6377
  5591
  2653
  2773
  126
  149
  69.65 %
  65.68 %
  28.98 %
  32.57 %
  1.38 %
  1.75 %
Dating
  8547
  9176
  5075
  5070
  3344
  3948
  128
  158
  59.38 %
  55.25 %
  39.12 %
  43.03 %
  1.50 %
  1.72 %
Other
  9022
  8839
  6713
  6239
  2180
  2440
  129
  160
  74.41 %
  70.58 %
  24.16 %
  27.60 %
  1.43 %
  1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11734
  7456
  7020
  3977
  4506
  162
  208
  64.30 %
  59.83 %
  34.30 %
  38.40 %
  1.40 %
  1.77 %
Outlook Mail
  11605
  11765
  7632
  7286
  3811
  4269
  162
  210
  65.76 %
  61.93 %
  32.84 %
  36.29 %
  1.40 %
  1.78 %
Yahoo Mail
  10990
  11460
  7841
  7696
  2991
  3559
  158
  205
  71.35 %
  67.16 %
  27.22 %
  31.06 %
  1.44 %
  1.79 %
AOL Mail
  11585
  11373
  8235
  7651
  3192
  3518
  158
  204
  71.08 %
  67.27 %
  27.55 %
  30.93 %
  1.36 %
  1.79 %
Mail.com
  11524
  11314
  8341
  7719
  3032
  3395
  151
  200
  72.38 %
  68.23 %
  26.31 %
  30.01 %
  1.31 %
  1.77 %
Yandex Mail
  11400
  11569
  7915
  7528
  3329
  3834
  156
  207
  69.43 %
  65.07 %
  29.20 %
  33.14 %
  1.37 %
  1.79 %
GMX Mail
  11372
  11697
  7776
  7474
  3441
  4015
  155
  208
  68.38 %
  63.90 %
  30.26 %
  34.33 %
  1.36 %
  1.78 %
Zoho Mail
  11812
  11159
  8540
  7630
  3112
  3328
  160
  201
  72.30 %
  68.38 %
  26.35 %
  29.82 %
  1.35 %
  1.80 %
ProtonMail
  11536
  10961
  8118
  7271
  3251
  3497
  167
  193
  70.37 %
  66.34 %
  28.18 %
  31.90 %
  1.45 %
  1.76 %
Custom Mail
  11040
  11157
  8193
  7857
  2697
  3102
  150
  198
  74.21 %
  70.42 %
  24.43 %
  27.80 %
  1.36 %
  1.77 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.