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ActiveCampaign and HubSpot Email Deliverability Comparison

  ActiveCampaign
  HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  285.515
  226.157
  217.729
  51.879
  59.641
  6.797
  8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  76.26 %
  18.21 %
  20.89 %
  2.39 %
  2.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  21934
  17423
  17484
  3148
  3893
  458
  557
  82.85 %
  79.71 %
  14.97 %
  17.75 %
  2.18 %
  2.54 %
Elektronics
  21822
  22149
  17457
  17016
  3858
  4557
  507
  576
  80.00 %
  76.83 %
  17.68 %
  20.57 %
  2.32 %
  2.60 %
Entertainment
  21535
  22006
  17034
  16715
  3970
  4611
  531
  680
  79.10 %
  75.96 %
  18.44 %
  20.95 %
  2.47 %
  3.09 %
Cosmetics & Beauty
  21727
  22225
  17200
  16932
  3997
  4677
  530
  616
  79.16 %
  76.18 %
  18.40 %
  21.04 %
  2.44 %
  2.77 %
Food & Drink
  21510
  21813
  17821
  17355
  3242
  3873
  447
  585
  82.85 %
  79.56 %
  15.07 %
  17.76 %
  2.08 %
  2.68 %
Home & Garden
  22289
  22060
  18411
  17575
  3431
  3906
  447
  579
  82.60 %
  79.67 %
  15.39 %
  17.71 %
  2.01 %
  2.62 %
Finance
  22217
  21940
  16839
  15925
  4792
  5348
  586
  667
  75.79 %
  72.58 %
  21.57 %
  24.38 %
  2.64 %
  3.04 %
Health
  21955
  21555
  16815
  15827
  4617
  5092
  523
  636
  76.59 %
  73.43 %
  21.03 %
  23.62 %
  2.38 %
  2.95 %
Pets
  22116
  22171
  18124
  17445
  3506
  4144
  486
  582
  81.95 %
  78.68 %
  15.85 %
  18.69 %
  2.20 %
  2.63 %
Sport & Fitness
  22032
  21920
  17234
  16465
  4235
  4782
  563
  673
  78.22 %
  75.11 %
  19.22 %
  21.82 %
  2.56 %
  3.07 %
Job & Career
  22474
  21694
  17441
  16210
  4427
  4780
  606
  704
  77.61 %
  74.72 %
  19.70 %
  22.03 %
  2.70 %
  3.25 %
Dating
  21859
  22084
  16143
  15455
  5122
  5923
  594
  706
  73.85 %
  69.98 %
  23.43 %
  26.82 %
  2.72 %
  3.20 %
Other
  22268
  21964
  18215
  17325
  3534
  4055
  519
  584
  81.80 %
  78.88 %
  15.87 %
  18.46 %
  2.33 %
  2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28867
  21683
  20896
  6204
  7069
  762
  902
  75.69 %
  72.39 %
  21.66 %
  24.49 %
  2.66 %
  3.12 %
Outlook Mail
  28601
  29063
  21837
  21278
  6026
  6859
  738
  926
  76.35 %
  73.21 %
  21.07 %
  23.60 %
  2.58 %
  3.19 %
Yahoo Mail
  27970
  28525
  22271
  21744
  5008
  5937
  691
  844
  79.62 %
  76.23 %
  17.90 %
  20.81 %
  2.47 %
  2.96 %
AOL Mail
  28577
  28325
  22653
  21665
  5216
  5873
  708
  787
  79.27 %
  76.49 %
  18.25 %
  20.73 %
  2.48 %
  2.78 %
Mail.com
  28490
  28385
  22952
  22001
  4875
  5609
  663
  775
  80.56 %
  77.51 %
  17.11 %
  19.76 %
  2.33 %
  2.73 %
Yandex Mail
  28497
  28849
  22218
  21525
  5524
  6414
  755
  910
  77.97 %
  74.61 %
  19.38 %
  22.23 %
  2.65 %
  3.15 %
GMX Mail
  28404
  28794
  22638
  21970
  5129
  6050
  637
  774
  79.70 %
  76.30 %
  18.06 %
  21.01 %
  2.24 %
  2.69 %
Zoho Mail
  29013
  28159
  23566
  22049
  4823
  5356
  624
  754
  81.23 %
  78.30 %
  16.62 %
  19.02 %
  2.15 %
  2.68 %
ProtonMail
  28453
  28290
  23044
  22117
  4798
  5444
  611
  729
  80.99 %
  78.18 %
  16.86 %
  19.24 %
  2.15 %
  2.58 %
Custom Mail
  28179
  28258
  23295
  22484
  4276
  5030
  608
  744
  82.67 %
  79.57 %
  15.17 %
  17.80 %
  2.16 %
  2.63 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.