ActiveCampaign and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
352.945
353.960
|
284.346
274.760
|
59.620
68.670
|
8.979
10.530
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.56 %
77.62 %
|
16.89 %
19.40 %
|
2.54 %
2.97 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26318
27278
|
22075
22069
|
3648
4495
|
595
714
|
83.88 %
80.90 %
|
13.86 %
16.48 %
|
2.26 %
2.62 %
|
Elektronics |
27198
27388
|
22108
21427
|
4428
5207
|
662
754
|
81.29 %
78.23 %
|
16.28 %
19.01 %
|
2.43 %
2.75 %
|
Entertainment |
26623
27173
|
21389
20986
|
4547
5301
|
687
886
|
80.34 %
77.23 %
|
17.08 %
19.51 %
|
2.58 %
3.26 %
|
Cosmetics & Beauty |
27020
27503
|
21711
21288
|
4601
5380
|
708
835
|
80.35 %
77.40 %
|
17.03 %
19.56 %
|
2.62 %
3.04 %
|
Food & Drink |
26758
27088
|
22436
21875
|
3723
4472
|
599
741
|
83.85 %
80.76 %
|
13.91 %
16.51 %
|
2.24 %
2.74 %
|
Home & Garden |
27471
27339
|
22942
22115
|
3933
4493
|
596
731
|
83.51 %
80.89 %
|
14.32 %
16.43 %
|
2.17 %
2.67 %
|
Finance |
27432
27231
|
21148
20192
|
5494
6159
|
790
880
|
77.09 %
74.15 %
|
20.03 %
22.62 %
|
2.88 %
3.23 %
|
Health |
27198
26861
|
21211
20186
|
5280
5841
|
707
834
|
77.99 %
75.15 %
|
19.41 %
21.75 %
|
2.60 %
3.10 %
|
Pets |
27546
27423
|
22823
21864
|
4075
4791
|
648
768
|
82.85 %
79.73 %
|
14.79 %
17.47 %
|
2.35 %
2.80 %
|
Sport & Fitness |
27229
27263
|
21616
20875
|
4879
5538
|
734
850
|
79.39 %
76.57 %
|
17.92 %
20.31 %
|
2.70 %
3.12 %
|
Job & Career |
27713
26920
|
21775
20443
|
5128
5571
|
810
906
|
78.57 %
75.94 %
|
18.50 %
20.69 %
|
2.92 %
3.37 %
|
Dating |
26963
27331
|
20385
19710
|
5806
6730
|
772
891
|
75.60 %
72.12 %
|
21.53 %
24.62 %
|
2.86 %
3.26 %
|
Other |
27476
27162
|
22727
21730
|
4078
4692
|
671
740
|
82.72 %
80.00 %
|
14.84 %
17.27 %
|
2.44 %
2.72 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35681
35762
|
27524
26465
|
7133
8115
|
1024
1182
|
77.14 %
74.00 %
|
19.99 %
22.69 %
|
2.87 %
3.31 %
|
Outlook Mail |
35181
35852
|
27331
26766
|
6891
7872
|
959
1214
|
77.69 %
74.66 %
|
19.59 %
21.96 %
|
2.73 %
3.39 %
|
Yahoo Mail |
34840
35403
|
28078
27442
|
5838
6887
|
924
1074
|
80.59 %
77.51 %
|
16.76 %
19.45 %
|
2.65 %
3.03 %
|
AOL Mail |
35317
35151
|
28351
27291
|
6022
6821
|
944
1039
|
80.28 %
77.64 %
|
17.05 %
19.40 %
|
2.67 %
2.96 %
|
Mail.com |
35430
35324
|
28885
27787
|
5650
6506
|
895
1031
|
81.53 %
78.66 %
|
15.95 %
18.42 %
|
2.53 %
2.92 %
|
Yandex Mail |
35297
35634
|
27882
27038
|
6407
7435
|
1008
1161
|
78.99 %
75.88 %
|
18.15 %
20.86 %
|
2.86 %
3.26 %
|
GMX Mail |
35057
35639
|
28449
27790
|
5809
6861
|
799
988
|
81.15 %
77.98 %
|
16.57 %
19.25 %
|
2.28 %
2.77 %
|
Zoho Mail |
35829
34966
|
29493
27820
|
5509
6165
|
827
981
|
82.32 %
79.56 %
|
15.38 %
17.63 %
|
2.31 %
2.81 %
|
ProtonMail |
35352
35197
|
29100
28074
|
5437
6208
|
815
915
|
82.32 %
79.76 %
|
15.38 %
17.64 %
|
2.31 %
2.60 %
|
Custom Mail |
34961
35032
|
29253
28287
|
4924
5800
|
784
945
|
83.67 %
80.75 %
|
14.08 %
16.56 %
|
2.24 %
2.70 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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