ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 224.044	173.208 166.444	45.198 51.594	5.013 6.006

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 74.29 %	20.23 % 23.03 %	2.24 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17239	13319 13462	2729 3364	355 413	81.20 % 78.09 %	16.64 % 19.51 %	2.16 % 2.40 %
Elektronics	17027 17419	13279 13017	3380 3974	368 428	77.99 % 74.73 %	19.85 % 22.81 %	2.16 % 2.46 %
Entertainment	16836 17188	13008 12691	3451 3981	377 516	77.26 % 73.84 %	20.50 % 23.16 %	2.24 % 3.00 %
Cosmetics & Beauty	16960 17404	13101 12903	3477 4042	382 459	77.25 % 74.14 %	20.50 % 23.22 %	2.25 % 2.64 %
Food & Drink	16657 17063	13525 13279	2812 3344	320 440	81.20 % 77.82 %	16.88 % 19.60 %	1.92 % 2.58 %
Home & Garden	17597 17332	14249 13527	3014 3380	334 425	80.97 % 78.05 %	17.13 % 19.50 %	1.90 % 2.45 %
Finance	17386 17226	12784 12116	4170 4630	432 480	73.53 % 70.34 %	23.98 % 26.88 %	2.48 % 2.79 %
Health	17404 16801	12966 11935	4064 4415	374 451	74.50 % 71.04 %	23.35 % 26.28 %	2.15 % 2.68 %
Pets	17453 17434	14040 13439	3043 3574	370 421	80.44 % 77.09 %	17.44 % 20.50 %	2.12 % 2.41 %
Sport & Fitness	17355 17270	13246 12646	3685 4118	424 506	76.32 % 73.23 %	21.23 % 23.84 %	2.44 % 2.93 %
Job & Career	17735 17051	13457 12456	3819 4076	459 519	75.88 % 73.05 %	21.53 % 23.90 %	2.59 % 3.04 %
Dating	17080 17402	12156 11670	4495 5218	429 514	71.17 % 67.06 %	26.32 % 29.99 %	2.51 % 2.95 %
Other	17526 17215	14078 13303	3059 3478	389 434	80.33 % 77.28 %	17.45 % 20.20 %	2.22 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22738	16539 15921	5428 6167	551 650	73.45 % 70.02 %	24.11 % 27.12 %	2.45 % 2.86 %
Outlook Mail	22523 22940	16719 16308	5256 5952	548 680	74.23 % 71.09 %	23.34 % 25.95 %	2.43 % 2.96 %
Yahoo Mail	21870 22473	17068 16731	4299 5104	503 638	78.04 % 74.45 %	19.66 % 22.71 %	2.30 % 2.84 %
AOL Mail	22550 22249	17519 16656	4513 5025	518 568	77.69 % 74.86 %	20.01 % 22.59 %	2.30 % 2.55 %
Mail.com	22383 22198	17665 16824	4227 4811	491 563	78.92 % 75.79 %	18.88 % 21.67 %	2.19 % 2.54 %
Yandex Mail	22447 22666	17146 16519	4761 5495	540 652	76.38 % 72.88 %	21.21 % 24.24 %	2.41 % 2.88 %
GMX Mail	22078 22624	17089 16720	4521 5323	468 581	77.40 % 73.90 %	20.48 % 23.53 %	2.12 % 2.57 %
Zoho Mail	22624 22104	17952 16877	4197 4648	475 579	79.35 % 76.35 %	18.55 % 21.03 %	2.10 % 2.62 %
ProtonMail	22358 21972	17632 16700	4260 4733	466 539	78.86 % 76.01 %	19.05 % 21.54 %	2.08 % 2.45 %
Custom Mail	22068 22080	17879 17188	3736 4336	453 556	81.02 % 77.84 %	16.93 % 19.64 %	2.05 % 2.52 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.