ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 114.189	80.047 75.132	32.833 37.023	1.579 2.034

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 65.80 %	28.69 % 32.42 %	1.38 % 1.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8745	6030 6188	1937 2403	115 154	74.61 % 70.76 %	23.97 % 27.48 %	1.42 % 1.76 %
Elektronics	8611 8999	5991 5893	2506 2942	114 164	69.57 % 65.49 %	29.10 % 32.69 %	1.32 % 1.82 %
Entertainment	8613 8729	5987 5712	2514 2859	112 158	69.51 % 65.44 %	29.19 % 32.75 %	1.30 % 1.81 %
Cosmetics & Beauty	8737 8718	6095 5687	2528 2874	114 157	69.76 % 65.23 %	28.93 % 32.97 %	1.30 % 1.80 %
Food & Drink	8555 8595	6358 6044	2070 2393	127 158	74.32 % 70.32 %	24.20 % 27.84 %	1.48 % 1.84 %
Home & Garden	9181 8780	6836 6216	2220 2408	125 156	74.46 % 70.80 %	24.18 % 27.43 %	1.36 % 1.78 %
Finance	8967 8799	5810 5315	3040 3333	117 151	64.79 % 60.40 %	33.90 % 37.88 %	1.30 % 1.72 %
Health	8968 8434	5813 5067	3034 3217	121 150	64.82 % 60.08 %	33.83 % 38.14 %	1.35 % 1.78 %
Pets	9011 9118	6731 6412	2159 2544	121 162	74.70 % 70.32 %	23.96 % 27.90 %	1.34 % 1.78 %
Sport & Fitness	9009 8744	6231 5698	2648 2889	130 157	69.16 % 65.16 %	29.39 % 33.04 %	1.44 % 1.80 %
Job & Career	9156 8513	6377 5591	2653 2773	126 149	69.65 % 65.68 %	28.98 % 32.57 %	1.38 % 1.75 %
Dating	8547 9176	5075 5070	3344 3948	128 158	59.38 % 55.25 %	39.12 % 43.03 %	1.50 % 1.72 %
Other	9022 8839	6713 6239	2180 2440	129 160	74.41 % 70.58 %	24.16 % 27.60 %	1.43 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11734	7456 7020	3977 4506	162 208	64.30 % 59.83 %	34.30 % 38.40 %	1.40 % 1.77 %
Outlook Mail	11605 11765	7632 7286	3811 4269	162 210	65.76 % 61.93 %	32.84 % 36.29 %	1.40 % 1.78 %
Yahoo Mail	10990 11460	7841 7696	2991 3559	158 205	71.35 % 67.16 %	27.22 % 31.06 %	1.44 % 1.79 %
AOL Mail	11585 11373	8235 7651	3192 3518	158 204	71.08 % 67.27 %	27.55 % 30.93 %	1.36 % 1.79 %
Mail.com	11524 11314	8341 7719	3032 3395	151 200	72.38 % 68.23 %	26.31 % 30.01 %	1.31 % 1.77 %
Yandex Mail	11400 11569	7915 7528	3329 3834	156 207	69.43 % 65.07 %	29.20 % 33.14 %	1.37 % 1.79 %
GMX Mail	11372 11697	7776 7474	3441 4015	155 208	68.38 % 63.90 %	30.26 % 34.33 %	1.36 % 1.78 %
Zoho Mail	11812 11159	8540 7630	3112 3328	160 201	72.30 % 68.38 %	26.35 % 29.82 %	1.35 % 1.80 %
ProtonMail	11536 10961	8118 7271	3251 3497	167 193	70.37 % 66.34 %	28.18 % 31.90 %	1.45 % 1.76 %
Custom Mail	11040 11157	8193 7857	2697 3102	150 198	74.21 % 70.42 %	24.43 % 27.80 %	1.36 % 1.77 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.