ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.043 189.557	143.683 137.747	41.391 47.071	3.969 4.739

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.01 % 72.67 %	21.90 % 24.83 %	2.10 % 2.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13879 14595	11108 11188	2493 3070	278 337	80.03 % 76.66 %	17.96 % 21.03 %	2.00 % 2.31 %
Elektronics	14401 14754	11002 10765	3113 3648	286 341	76.40 % 72.96 %	21.62 % 24.73 %	1.99 % 2.31 %
Entertainment	14297 14463	10832 10438	3170 3625	295 400	75.76 % 72.17 %	22.17 % 25.06 %	2.06 % 2.77 %
Cosmetics & Beauty	14253 14674	10782 10628	3174 3680	297 366	75.65 % 72.43 %	22.27 % 25.08 %	2.08 % 2.49 %
Food & Drink	14166 14408	11310 11001	2592 3047	264 360	79.84 % 76.35 %	18.30 % 21.15 %	1.86 % 2.50 %
Home & Garden	14947 14626	11900 11204	2772 3080	275 342	79.61 % 76.60 %	18.55 % 21.06 %	1.84 % 2.34 %
Finance	14711 14618	10566 10014	3821 4227	324 377	71.82 % 68.50 %	25.97 % 28.92 %	2.20 % 2.58 %
Health	14674 14188	10646 9787	3732 4049	296 352	72.55 % 68.98 %	25.43 % 28.54 %	2.02 % 2.48 %
Pets	14761 14869	11697 11270	2770 3260	294 339	79.24 % 75.80 %	18.77 % 21.92 %	1.99 % 2.28 %
Sport & Fitness	14757 14583	11046 10457	3371 3736	340 390	74.85 % 71.71 %	22.84 % 25.62 %	2.30 % 2.67 %
Job & Career	15040 14382	11199 10295	3465 3677	376 410	74.46 % 71.58 %	23.04 % 25.57 %	2.50 % 2.85 %
Dating	14354 14773	9878 9569	4136 4814	340 390	68.82 % 64.77 %	28.81 % 32.59 %	2.37 % 2.64 %
Other	14803 14624	11717 11131	2782 3158	304 335	79.15 % 76.11 %	18.79 % 21.59 %	2.05 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19099 19273	13699 13117	4977 5651	423 505	71.73 % 68.06 %	26.06 % 29.32 %	2.21 % 2.62 %
Outlook Mail	19034 19408	13791 13466	4799 5424	444 518	72.45 % 69.38 %	25.21 % 27.95 %	2.33 % 2.67 %
Yahoo Mail	18422 18999	14135 13856	3892 4624	395 519	76.73 % 72.93 %	21.13 % 24.34 %	2.14 % 2.73 %
AOL Mail	19128 18810	14595 13804	4113 4555	420 451	76.30 % 73.39 %	21.50 % 24.22 %	2.20 % 2.40 %
Mail.com	18901 18893	14665 14061	3855 4386	381 446	77.59 % 74.42 %	20.40 % 23.21 %	2.02 % 2.36 %
Yandex Mail	18914 19169	14167 13688	4317 4977	430 504	74.90 % 71.41 %	22.82 % 25.96 %	2.27 % 2.63 %
GMX Mail	18722 19111	14161 13749	4193 4906	368 456	75.64 % 71.94 %	22.40 % 25.67 %	1.97 % 2.39 %
Zoho Mail	19255 18646	15001 13947	3872 4236	382 463	77.91 % 74.80 %	20.11 % 22.72 %	1.98 % 2.48 %
ProtonMail	18907 18610	14583 13820	3950 4361	374 429	77.13 % 74.26 %	20.89 % 23.43 %	1.98 % 2.31 %
Custom Mail	18661 18638	14886 14239	3423 3951	352 448	79.77 % 76.40 %	18.34 % 21.20 %	1.89 % 2.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.