ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 251.301	196.678 189.268	48.036 55.071	5.775 6.962

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 75.32 %	19.18 % 21.91 %	2.31 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 19349	15144 15274	2900 3596	401 479	82.10 % 78.94 %	15.72 % 18.58 %	2.17 % 2.48 %
Elektronics	19102 19503	15101 14786	3578 4224	423 493	79.05 % 75.81 %	18.73 % 21.66 %	2.21 % 2.53 %
Entertainment	18900 19311	14793 14472	3671 4252	436 587	78.27 % 74.94 %	19.42 % 22.02 %	2.31 % 3.04 %
Cosmetics & Beauty	19112 19496	14961 14654	3703 4310	448 532	78.28 % 75.16 %	19.38 % 22.11 %	2.34 % 2.73 %
Food & Drink	18839 19224	15475 15146	2996 3575	368 503	82.14 % 78.79 %	15.90 % 18.60 %	1.95 % 2.62 %
Home & Garden	19696 19438	16114 15325	3196 3606	386 507	81.81 % 78.84 %	16.23 % 18.55 %	1.96 % 2.61 %
Finance	19457 19282	14528 13790	4430 4940	499 552	74.67 % 71.52 %	22.77 % 25.62 %	2.56 % 2.86 %
Health	19424 18920	14679 13673	4304 4708	441 539	75.57 % 72.27 %	22.16 % 24.88 %	2.27 % 2.85 %
Pets	19487 19513	15836 15207	3238 3819	413 487	81.26 % 77.93 %	16.62 % 19.57 %	2.12 % 2.50 %
Sport & Fitness	19468 19389	15048 14385	3926 4416	494 588	77.30 % 74.19 %	20.17 % 22.78 %	2.54 % 3.03 %
Job & Career	19858 19070	15258 14097	4083 4374	517 599	76.84 % 73.92 %	20.56 % 22.94 %	2.60 % 3.14 %
Dating	19151 19524	13894 13396	4759 5529	498 599	72.55 % 68.61 %	24.85 % 28.32 %	2.60 % 3.07 %
Other	19550 19282	15847 15063	3252 3722	451 497	81.06 % 78.12 %	16.63 % 19.30 %	2.31 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 25502	18800 18180	5755 6566	651 756	74.59 % 71.29 %	22.83 % 25.75 %	2.58 % 2.96 %
Outlook Mail	25175 25710	18961 18566	5587 6354	627 790	75.32 % 72.21 %	22.19 % 24.71 %	2.49 % 3.07 %
Yahoo Mail	24532 25164	19362 18978	4602 5466	568 720	78.93 % 75.42 %	18.76 % 21.72 %	2.32 % 2.86 %
AOL Mail	25180 24907	19781 18842	4808 5386	591 679	78.56 % 75.65 %	19.09 % 21.62 %	2.35 % 2.73 %
Mail.com	25139 24905	20049 19090	4511 5150	579 665	79.75 % 76.65 %	17.94 % 20.68 %	2.30 % 2.67 %
Yandex Mail	25112 25360	19391 18713	5084 5886	637 761	77.22 % 73.79 %	20.25 % 23.21 %	2.54 % 3.00 %
GMX Mail	24934 25311	19610 19014	4781 5631	543 666	78.65 % 75.12 %	19.17 % 22.25 %	2.18 % 2.63 %
Zoho Mail	25409 24851	20414 19239	4457 4958	538 654	80.34 % 77.42 %	17.54 % 19.95 %	2.12 % 2.63 %
ProtonMail	25002 24796	19997 19124	4482 5039	523 633	79.98 % 77.13 %	17.93 % 20.32 %	2.09 % 2.55 %
Custom Mail	24800 24795	20313 19522	3969 4635	518 638	81.91 % 78.73 %	16.00 % 18.69 %	2.09 % 2.57 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.