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ActiveCampaign and HubSpot Email Deliverability Comparison

  ActiveCampaign
  HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.043
  189.557
  143.683
  137.747
  41.391
  47.071
  3.969
  4.739

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.01 %
  72.67 %
  21.90 %
  24.83 %
  2.10 %
  2.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13879
  14595
  11108
  11188
  2493
  3070
  278
  337
  80.03 %
  76.66 %
  17.96 %
  21.03 %
  2.00 %
  2.31 %
Elektronics
  14401
  14754
  11002
  10765
  3113
  3648
  286
  341
  76.40 %
  72.96 %
  21.62 %
  24.73 %
  1.99 %
  2.31 %
Entertainment
  14297
  14463
  10832
  10438
  3170
  3625
  295
  400
  75.76 %
  72.17 %
  22.17 %
  25.06 %
  2.06 %
  2.77 %
Cosmetics & Beauty
  14253
  14674
  10782
  10628
  3174
  3680
  297
  366
  75.65 %
  72.43 %
  22.27 %
  25.08 %
  2.08 %
  2.49 %
Food & Drink
  14166
  14408
  11310
  11001
  2592
  3047
  264
  360
  79.84 %
  76.35 %
  18.30 %
  21.15 %
  1.86 %
  2.50 %
Home & Garden
  14947
  14626
  11900
  11204
  2772
  3080
  275
  342
  79.61 %
  76.60 %
  18.55 %
  21.06 %
  1.84 %
  2.34 %
Finance
  14711
  14618
  10566
  10014
  3821
  4227
  324
  377
  71.82 %
  68.50 %
  25.97 %
  28.92 %
  2.20 %
  2.58 %
Health
  14674
  14188
  10646
  9787
  3732
  4049
  296
  352
  72.55 %
  68.98 %
  25.43 %
  28.54 %
  2.02 %
  2.48 %
Pets
  14761
  14869
  11697
  11270
  2770
  3260
  294
  339
  79.24 %
  75.80 %
  18.77 %
  21.92 %
  1.99 %
  2.28 %
Sport & Fitness
  14757
  14583
  11046
  10457
  3371
  3736
  340
  390
  74.85 %
  71.71 %
  22.84 %
  25.62 %
  2.30 %
  2.67 %
Job & Career
  15040
  14382
  11199
  10295
  3465
  3677
  376
  410
  74.46 %
  71.58 %
  23.04 %
  25.57 %
  2.50 %
  2.85 %
Dating
  14354
  14773
  9878
  9569
  4136
  4814
  340
  390
  68.82 %
  64.77 %
  28.81 %
  32.59 %
  2.37 %
  2.64 %
Other
  14803
  14624
  11717
  11131
  2782
  3158
  304
  335
  79.15 %
  76.11 %
  18.79 %
  21.59 %
  2.05 %
  2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19099
  19273
  13699
  13117
  4977
  5651
  423
  505
  71.73 %
  68.06 %
  26.06 %
  29.32 %
  2.21 %
  2.62 %
Outlook Mail
  19034
  19408
  13791
  13466
  4799
  5424
  444
  518
  72.45 %
  69.38 %
  25.21 %
  27.95 %
  2.33 %
  2.67 %
Yahoo Mail
  18422
  18999
  14135
  13856
  3892
  4624
  395
  519
  76.73 %
  72.93 %
  21.13 %
  24.34 %
  2.14 %
  2.73 %
AOL Mail
  19128
  18810
  14595
  13804
  4113
  4555
  420
  451
  76.30 %
  73.39 %
  21.50 %
  24.22 %
  2.20 %
  2.40 %
Mail.com
  18901
  18893
  14665
  14061
  3855
  4386
  381
  446
  77.59 %
  74.42 %
  20.40 %
  23.21 %
  2.02 %
  2.36 %
Yandex Mail
  18914
  19169
  14167
  13688
  4317
  4977
  430
  504
  74.90 %
  71.41 %
  22.82 %
  25.96 %
  2.27 %
  2.63 %
GMX Mail
  18722
  19111
  14161
  13749
  4193
  4906
  368
  456
  75.64 %
  71.94 %
  22.40 %
  25.67 %
  1.97 %
  2.39 %
Zoho Mail
  19255
  18646
  15001
  13947
  3872
  4236
  382
  463
  77.91 %
  74.80 %
  20.11 %
  22.72 %
  1.98 %
  2.48 %
ProtonMail
  18907
  18610
  14583
  13820
  3950
  4361
  374
  429
  77.13 %
  74.26 %
  20.89 %
  23.43 %
  1.98 %
  2.31 %
Custom Mail
  18661
  18638
  14886
  14239
  3423
  3951
  352
  448
  79.77 %
  76.40 %
  18.34 %
  21.20 %
  1.89 %
  2.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.