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ActiveCampaign and HubSpot Email Deliverability Comparison

  ActiveCampaign
  HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  224.044
  173.208
  166.444
  45.198
  51.594
  5.013
  6.006

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  74.29 %
  20.23 %
  23.03 %
  2.24 %
  2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  17239
  13319
  13462
  2729
  3364
  355
  413
  81.20 %
  78.09 %
  16.64 %
  19.51 %
  2.16 %
  2.40 %
Elektronics
  17027
  17419
  13279
  13017
  3380
  3974
  368
  428
  77.99 %
  74.73 %
  19.85 %
  22.81 %
  2.16 %
  2.46 %
Entertainment
  16836
  17188
  13008
  12691
  3451
  3981
  377
  516
  77.26 %
  73.84 %
  20.50 %
  23.16 %
  2.24 %
  3.00 %
Cosmetics & Beauty
  16960
  17404
  13101
  12903
  3477
  4042
  382
  459
  77.25 %
  74.14 %
  20.50 %
  23.22 %
  2.25 %
  2.64 %
Food & Drink
  16657
  17063
  13525
  13279
  2812
  3344
  320
  440
  81.20 %
  77.82 %
  16.88 %
  19.60 %
  1.92 %
  2.58 %
Home & Garden
  17597
  17332
  14249
  13527
  3014
  3380
  334
  425
  80.97 %
  78.05 %
  17.13 %
  19.50 %
  1.90 %
  2.45 %
Finance
  17386
  17226
  12784
  12116
  4170
  4630
  432
  480
  73.53 %
  70.34 %
  23.98 %
  26.88 %
  2.48 %
  2.79 %
Health
  17404
  16801
  12966
  11935
  4064
  4415
  374
  451
  74.50 %
  71.04 %
  23.35 %
  26.28 %
  2.15 %
  2.68 %
Pets
  17453
  17434
  14040
  13439
  3043
  3574
  370
  421
  80.44 %
  77.09 %
  17.44 %
  20.50 %
  2.12 %
  2.41 %
Sport & Fitness
  17355
  17270
  13246
  12646
  3685
  4118
  424
  506
  76.32 %
  73.23 %
  21.23 %
  23.84 %
  2.44 %
  2.93 %
Job & Career
  17735
  17051
  13457
  12456
  3819
  4076
  459
  519
  75.88 %
  73.05 %
  21.53 %
  23.90 %
  2.59 %
  3.04 %
Dating
  17080
  17402
  12156
  11670
  4495
  5218
  429
  514
  71.17 %
  67.06 %
  26.32 %
  29.99 %
  2.51 %
  2.95 %
Other
  17526
  17215
  14078
  13303
  3059
  3478
  389
  434
  80.33 %
  77.28 %
  17.45 %
  20.20 %
  2.22 %
  2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  22738
  16539
  15921
  5428
  6167
  551
  650
  73.45 %
  70.02 %
  24.11 %
  27.12 %
  2.45 %
  2.86 %
Outlook Mail
  22523
  22940
  16719
  16308
  5256
  5952
  548
  680
  74.23 %
  71.09 %
  23.34 %
  25.95 %
  2.43 %
  2.96 %
Yahoo Mail
  21870
  22473
  17068
  16731
  4299
  5104
  503
  638
  78.04 %
  74.45 %
  19.66 %
  22.71 %
  2.30 %
  2.84 %
AOL Mail
  22550
  22249
  17519
  16656
  4513
  5025
  518
  568
  77.69 %
  74.86 %
  20.01 %
  22.59 %
  2.30 %
  2.55 %
Mail.com
  22383
  22198
  17665
  16824
  4227
  4811
  491
  563
  78.92 %
  75.79 %
  18.88 %
  21.67 %
  2.19 %
  2.54 %
Yandex Mail
  22447
  22666
  17146
  16519
  4761
  5495
  540
  652
  76.38 %
  72.88 %
  21.21 %
  24.24 %
  2.41 %
  2.88 %
GMX Mail
  22078
  22624
  17089
  16720
  4521
  5323
  468
  581
  77.40 %
  73.90 %
  20.48 %
  23.53 %
  2.12 %
  2.57 %
Zoho Mail
  22624
  22104
  17952
  16877
  4197
  4648
  475
  579
  79.35 %
  76.35 %
  18.55 %
  21.03 %
  2.10 %
  2.62 %
ProtonMail
  22358
  21972
  17632
  16700
  4260
  4733
  466
  539
  78.86 %
  76.01 %
  19.05 %
  21.54 %
  2.08 %
  2.45 %
Custom Mail
  22068
  22080
  17879
  17188
  3736
  4336
  453
  556
  81.02 %
  77.84 %
  16.93 %
  19.64 %
  2.05 %
  2.52 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.