ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 285.515	226.157 217.729	51.879 59.641	6.797 8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 76.26 %	18.21 % 20.89 %	2.39 % 2.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21934	17423 17484	3148 3893	458 557	82.85 % 79.71 %	14.97 % 17.75 %	2.18 % 2.54 %
Elektronics	21822 22149	17457 17016	3858 4557	507 576	80.00 % 76.83 %	17.68 % 20.57 %	2.32 % 2.60 %
Entertainment	21535 22006	17034 16715	3970 4611	531 680	79.10 % 75.96 %	18.44 % 20.95 %	2.47 % 3.09 %
Cosmetics & Beauty	21727 22225	17200 16932	3997 4677	530 616	79.16 % 76.18 %	18.40 % 21.04 %	2.44 % 2.77 %
Food & Drink	21510 21813	17821 17355	3242 3873	447 585	82.85 % 79.56 %	15.07 % 17.76 %	2.08 % 2.68 %
Home & Garden	22289 22060	18411 17575	3431 3906	447 579	82.60 % 79.67 %	15.39 % 17.71 %	2.01 % 2.62 %
Finance	22217 21940	16839 15925	4792 5348	586 667	75.79 % 72.58 %	21.57 % 24.38 %	2.64 % 3.04 %
Health	21955 21555	16815 15827	4617 5092	523 636	76.59 % 73.43 %	21.03 % 23.62 %	2.38 % 2.95 %
Pets	22116 22171	18124 17445	3506 4144	486 582	81.95 % 78.68 %	15.85 % 18.69 %	2.20 % 2.63 %
Sport & Fitness	22032 21920	17234 16465	4235 4782	563 673	78.22 % 75.11 %	19.22 % 21.82 %	2.56 % 3.07 %
Job & Career	22474 21694	17441 16210	4427 4780	606 704	77.61 % 74.72 %	19.70 % 22.03 %	2.70 % 3.25 %
Dating	21859 22084	16143 15455	5122 5923	594 706	73.85 % 69.98 %	23.43 % 26.82 %	2.72 % 3.20 %
Other	22268 21964	18215 17325	3534 4055	519 584	81.80 % 78.88 %	15.87 % 18.46 %	2.33 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28867	21683 20896	6204 7069	762 902	75.69 % 72.39 %	21.66 % 24.49 %	2.66 % 3.12 %
Outlook Mail	28601 29063	21837 21278	6026 6859	738 926	76.35 % 73.21 %	21.07 % 23.60 %	2.58 % 3.19 %
Yahoo Mail	27970 28525	22271 21744	5008 5937	691 844	79.62 % 76.23 %	17.90 % 20.81 %	2.47 % 2.96 %
AOL Mail	28577 28325	22653 21665	5216 5873	708 787	79.27 % 76.49 %	18.25 % 20.73 %	2.48 % 2.78 %
Mail.com	28490 28385	22952 22001	4875 5609	663 775	80.56 % 77.51 %	17.11 % 19.76 %	2.33 % 2.73 %
Yandex Mail	28497 28849	22218 21525	5524 6414	755 910	77.97 % 74.61 %	19.38 % 22.23 %	2.65 % 3.15 %
GMX Mail	28404 28794	22638 21970	5129 6050	637 774	79.70 % 76.30 %	18.06 % 21.01 %	2.24 % 2.69 %
Zoho Mail	29013 28159	23566 22049	4823 5356	624 754	81.23 % 78.30 %	16.62 % 19.02 %	2.15 % 2.68 %
ProtonMail	28453 28290	23044 22117	4798 5444	611 729	80.99 % 78.18 %	16.86 % 19.24 %	2.15 % 2.58 %
Custom Mail	28179 28258	23295 22484	4276 5030	608 744	82.67 % 79.57 %	15.17 % 17.80 %	2.16 % 2.63 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.