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ActiveCampaign and HubSpot Email Deliverability Comparison

  ActiveCampaign
  HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  374.344
  302.146
  291.763
  61.850
  71.303
  9.566
  11.278

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  77.94 %
  16.56 %
  19.05 %
  2.56 %
  3.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28902
  23493
  23466
  3787
  4674
  627
  762
  84.18 %
  81.19 %
  13.57 %
  16.17 %
  2.25 %
  2.64 %
Elektronics
  28790
  28987
  23503
  22777
  4587
  5400
  700
  810
  81.64 %
  78.58 %
  15.93 %
  18.63 %
  2.43 %
  2.79 %
Entertainment
  28205
  28840
  22754
  22380
  4720
  5519
  731
  941
  80.67 %
  77.60 %
  16.73 %
  19.14 %
  2.59 %
  3.26 %
Cosmetics & Beauty
  28594
  29072
  23071
  22602
  4768
  5580
  755
  890
  80.68 %
  77.74 %
  16.67 %
  19.19 %
  2.64 %
  3.06 %
Food & Drink
  28276
  28608
  23777
  23166
  3859
  4640
  640
  802
  84.09 %
  80.98 %
  13.65 %
  16.22 %
  2.26 %
  2.80 %
Home & Garden
  29146
  28893
  24428
  23450
  4086
  4663
  632
  780
  83.81 %
  81.16 %
  14.02 %
  16.14 %
  2.17 %
  2.70 %
Finance
  28924
  28839
  22402
  21502
  5687
  6400
  835
  937
  77.45 %
  74.56 %
  19.66 %
  22.19 %
  2.89 %
  3.25 %
Health
  28751
  28496
  22534
  21527
  5460
  6068
  757
  901
  78.38 %
  75.54 %
  18.99 %
  21.29 %
  2.63 %
  3.16 %
Pets
  29138
  28924
  24221
  23132
  4229
  4969
  688
  823
  83.13 %
  79.98 %
  14.51 %
  17.18 %
  2.36 %
  2.85 %
Sport & Fitness
  28819
  28810
  22960
  22144
  5066
  5754
  793
  912
  79.67 %
  76.86 %
  17.58 %
  19.97 %
  2.75 %
  3.17 %
Job & Career
  29306
  28427
  23111
  21657
  5340
  5797
  855
  973
  78.86 %
  76.18 %
  18.22 %
  20.39 %
  2.92 %
  3.42 %
Dating
  28577
  28846
  21722
  20931
  6019
  6960
  836
  955
  76.01 %
  72.56 %
  21.06 %
  24.13 %
  2.93 %
  3.31 %
Other
  29129
  28700
  24170
  23029
  4242
  4879
  717
  792
  82.98 %
  80.24 %
  14.56 %
  17.00 %
  2.46 %
  2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37784
  29304
  28107
  7404
  8414
  1089
  1263
  77.53 %
  74.39 %
  19.59 %
  22.27 %
  2.88 %
  3.34 %
Outlook Mail
  37259
  37820
  29081
  28369
  7151
  8157
  1027
  1294
  78.05 %
  75.01 %
  19.19 %
  21.57 %
  2.76 %
  3.42 %
Yahoo Mail
  36927
  37480
  29857
  29153
  6081
  7166
  989
  1161
  80.85 %
  77.78 %
  16.47 %
  19.12 %
  2.68 %
  3.10 %
AOL Mail
  37447
  37166
  30162
  28954
  6269
  7100
  1016
  1112
  80.55 %
  77.90 %
  16.74 %
  19.10 %
  2.71 %
  2.99 %
Mail.com
  37435
  37420
  30630
  29548
  5856
  6774
  949
  1098
  81.82 %
  78.96 %
  15.64 %
  18.10 %
  2.54 %
  2.93 %
Yandex Mail
  37317
  37709
  29600
  28731
  6657
  7741
  1060
  1237
  79.32 %
  76.19 %
  17.84 %
  20.53 %
  2.84 %
  3.28 %
GMX Mail
  36993
  37640
  30162
  29483
  5989
  7091
  842
  1066
  81.53 %
  78.33 %
  16.19 %
  18.84 %
  2.28 %
  2.83 %
Zoho Mail
  37823
  37026
  31240
  29573
  5702
  6405
  881
  1048
  82.60 %
  79.87 %
  15.08 %
  17.30 %
  2.33 %
  2.83 %
ProtonMail
  37521
  37260
  31012
  29843
  5631
  6436
  878
  981
  82.65 %
  80.09 %
  15.01 %
  17.27 %
  2.34 %
  2.63 %
Custom Mail
  37043
  37039
  31098
  30002
  5110
  6019
  835
  1018
  83.95 %
  81.00 %
  13.79 %
  16.25 %
  2.25 %
  2.75 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.