HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.423 403.826	316.083 302.925	75.022 86.065	12.318 14.836

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 75.01 %	18.60 % 21.31 %	3.05 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31130 31618	25382 24625	4916 5927	832 1066	81.54 % 77.88 %	15.79 % 18.75 %	2.67 % 3.37 %
Elektronics	31248 31199	24699 23556	5667 6514	882 1129	79.04 % 75.50 %	18.14 % 20.88 %	2.82 % 3.62 %
Entertainment	31042 31532	24223 23579	5801 6826	1018 1127	78.03 % 74.78 %	18.69 % 21.65 %	3.28 % 3.57 %
Cosmetics & Beauty	31281 30626	24453 22948	5865 6506	963 1172	78.17 % 74.93 %	18.75 % 21.24 %	3.08 % 3.83 %
Food & Drink	30817 30894	25060 24051	4882 5777	875 1066	81.32 % 77.85 %	15.84 % 18.70 %	2.84 % 3.45 %
Home & Garden	31121 30943	25376 24153	4902 5774	843 1016	81.54 % 78.06 %	15.75 % 18.66 %	2.71 % 3.28 %
Finance	31122 30946	23346 22247	6738 7521	1038 1178	75.01 % 71.89 %	21.65 % 24.30 %	3.34 % 3.81 %
Health	30698 30964	23328 22467	6375 7309	995 1188	75.99 % 72.56 %	20.77 % 23.60 %	3.24 % 3.84 %
Pets	31152 31079	25021 23955	5234 5995	897 1129	80.32 % 77.08 %	16.80 % 19.29 %	2.88 % 3.63 %
Sport & Fitness	31046 30781	23992 22759	6062 6777	992 1245	77.28 % 73.94 %	19.53 % 22.02 %	3.20 % 4.04 %
Job & Career	30722 30837	23506 22586	6139 7048	1077 1203	76.51 % 73.24 %	19.98 % 22.86 %	3.51 % 3.90 %
Dating	31106 31066	22770 21844	7296 7943	1040 1279	73.20 % 70.31 %	23.46 % 25.57 %	3.34 % 4.12 %
Other	30938 31341	24927 24155	5145 6148	866 1038	80.57 % 77.07 %	16.63 % 19.62 %	2.80 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40476 40942	30261 29395	8833 9991	1382 1556	74.76 % 71.80 %	21.82 % 24.40 %	3.41 % 3.80 %
Outlook Mail	40491 40311	30539 29211	8543 9496	1409 1604	75.42 % 72.46 %	21.10 % 23.56 %	3.48 % 3.98 %
Yahoo Mail	40202 40103	31413 30044	7531 8592	1258 1467	78.14 % 74.92 %	18.73 % 21.42 %	3.13 % 3.66 %
AOL Mail	39757 39994	31106 29840	7444 8590	1207 1564	78.24 % 74.61 %	18.72 % 21.48 %	3.04 % 3.91 %
Mail.com	40160 40043	31850 30442	7115 8159	1195 1442	79.31 % 76.02 %	17.72 % 20.38 %	2.98 % 3.60 %
Yandex Mail	40450 40330	30967 29560	8140 9190	1343 1580	76.56 % 73.30 %	20.12 % 22.79 %	3.32 % 3.92 %
GMX Mail	40450 40086	31876 30280	7414 8381	1160 1425	78.80 % 75.54 %	18.33 % 20.91 %	2.87 % 3.55 %
Zoho Mail	39721 40093	31860 30857	6714 7887	1147 1349	80.21 % 76.96 %	16.90 % 19.67 %	2.89 % 3.36 %
ProtonMail	39914 39850	32131 30607	6726 7873	1057 1370	80.50 % 76.81 %	16.85 % 19.76 %	2.65 % 3.44 %
Custom Mail	39775 40069	32374 31130	6310 7552	1091 1387	81.39 % 77.69 %	15.86 % 18.85 %	2.74 % 3.46 %
iCloud Mail	635 671	502 492	100 141	33 38	79.06 % 73.32 %	15.75 % 21.01 %	5.20 % 5.66 %
Tuta	689 651	596 514	77 105	16 32	86.50 % 78.96 %	11.18 % 16.13 %	2.32 % 4.92 %
Juno.com	703 683	608 553	75 108	20 22	86.49 % 80.97 %	10.67 % 15.81 %	2.84 % 3.22 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.