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HubSpot and SendPulse Email Deliverability Comparison

  HubSpot
  SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.189
  114.051
  75.132
  76.800
  37.023
  35.879
  2.034
  1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox Rate Spam Rate Lost Rate
  65.80 %
  67.34 %
  32.42 %
  31.46 %
  1.78 %
  1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8745
  9061
  6188
  6512
  2403
  2447
  154
  102
  70.76 %
  71.87 %
  27.48 %
  27.01 %
  1.76 %
  1.13 %
Elektronics
  8999
  8980
  5893
  5990
  2942
  2874
  164
  116
  65.49 %
  66.70 %
  32.69 %
  32.00 %
  1.82 %
  1.29 %
Entertainment
  8729
  9176
  5712
  6146
  2859
  2920
  158
  110
  65.44 %
  66.98 %
  32.75 %
  31.82 %
  1.81 %
  1.20 %
Cosmetics & Beauty
  8718
  8300
  5687
  5567
  2874
  2626
  157
  107
  65.23 %
  67.07 %
  32.97 %
  31.64 %
  1.80 %
  1.29 %
Food & Drink
  8595
  8622
  6044
  6178
  2393
  2337
  158
  107
  70.32 %
  71.65 %
  27.84 %
  27.11 %
  1.84 %
  1.24 %
Home & Garden
  8780
  8691
  6216
  6242
  2408
  2347
  156
  102
  70.80 %
  71.82 %
  27.43 %
  27.00 %
  1.78 %
  1.17 %
Finance
  8799
  8822
  5315
  5488
  3333
  3229
  151
  105
  60.40 %
  62.21 %
  37.88 %
  36.60 %
  1.72 %
  1.19 %
Health
  8434
  8714
  5067
  5383
  3217
  3223
  150
  108
  60.08 %
  61.77 %
  38.14 %
  36.99 %
  1.78 %
  1.24 %
Pets
  9118
  8802
  6412
  6349
  2544
  2343
  162
  110
  70.32 %
  72.13 %
  27.90 %
  26.62 %
  1.78 %
  1.25 %
Sport & Fitness
  8744
  8217
  5698
  5506
  2889
  2618
  157
  93
  65.16 %
  67.01 %
  33.04 %
  31.86 %
  1.80 %
  1.13 %
Job & Career
  8513
  8766
  5591
  5865
  2773
  2797
  149
  104
  65.68 %
  66.91 %
  32.57 %
  31.91 %
  1.75 %
  1.19 %
Dating
  9176
  8668
  5070
  4962
  3948
  3599
  158
  107
  55.25 %
  57.25 %
  43.03 %
  41.52 %
  1.72 %
  1.23 %
Other
  8839
  9232
  6239
  6612
  2440
  2519
  160
  101
  70.58 %
  71.62 %
  27.60 %
  27.29 %
  1.81 %
  1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11734
  12113
  7020
  7484
  4506
  4488
  208
  141
  59.83 %
  61.78 %
  38.40 %
  37.05 %
  1.77 %
  1.16 %
Outlook Mail
  11765
  11421
  7286
  7298
  4269
  3996
  210
  127
  61.93 %
  63.90 %
  36.29 %
  34.99 %
  1.78 %
  1.11 %
Yahoo Mail
  11460
  11300
  7696
  7783
  3559
  3384
  205
  133
  67.16 %
  68.88 %
  31.06 %
  29.95 %
  1.79 %
  1.18 %
AOL Mail
  11373
  11312
  7651
  7764
  3518
  3416
  204
  132
  67.27 %
  68.64 %
  30.93 %
  30.20 %
  1.79 %
  1.17 %
Mail.com
  11314
  11301
  7719
  7899
  3395
  3266
  200
  136
  68.23 %
  69.90 %
  30.01 %
  28.90 %
  1.77 %
  1.20 %
Yandex Mail
  11569
  11280
  7528
  7506
  3834
  3634
  207
  140
  65.07 %
  66.54 %
  33.14 %
  32.22 %
  1.79 %
  1.24 %
GMX Mail
  11697
  11369
  7474
  7450
  4015
  3773
  208
  146
  63.90 %
  65.53 %
  34.33 %
  33.19 %
  1.78 %
  1.28 %
Zoho Mail
  11159
  11314
  7630
  7904
  3328
  3278
  201
  132
  68.38 %
  69.86 %
  29.82 %
  28.97 %
  1.80 %
  1.17 %
ProtonMail
  10961
  11137
  7271
  7522
  3497
  3475
  193
  140
  66.34 %
  67.54 %
  31.90 %
  31.20 %
  1.76 %
  1.26 %
Custom Mail
  11157
  11504
  7857
  8190
  3102
  3169
  198
  145
  70.42 %
  71.19 %
  27.80 %
  27.55 %
  1.77 %
  1.26 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.