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HubSpot and SendPulse Email Deliverability Comparison

  HubSpot
  SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  374.344
  374.260
  291.763
  279.963
  71.303
  80.862
  11.278
  13.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.94 %
  74.80 %
  19.05 %
  21.61 %
  3.01 %
  3.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28902
  29365
  23466
  22822
  4674
  5573
  762
  970
  81.19 %
  77.72 %
  16.17 %
  18.98 %
  2.64 %
  3.30 %
Elektronics
  28987
  28836
  22777
  21703
  5400
  6120
  810
  1013
  78.58 %
  75.26 %
  18.63 %
  21.22 %
  2.79 %
  3.51 %
Entertainment
  28840
  29172
  22380
  21746
  5519
  6412
  941
  1014
  77.60 %
  74.54 %
  19.14 %
  21.98 %
  3.26 %
  3.48 %
Cosmetics & Beauty
  29072
  28335
  22602
  21178
  5580
  6101
  890
  1056
  77.74 %
  74.74 %
  19.19 %
  21.53 %
  3.06 %
  3.73 %
Food & Drink
  28608
  28618
  23166
  22246
  4640
  5415
  802
  957
  80.98 %
  77.73 %
  16.22 %
  18.92 %
  2.80 %
  3.34 %
Home & Garden
  28893
  28688
  23450
  22345
  4663
  5420
  780
  923
  81.16 %
  77.89 %
  16.14 %
  18.89 %
  2.70 %
  3.22 %
Finance
  28839
  28655
  21502
  20542
  6400
  7067
  937
  1046
  74.56 %
  71.69 %
  22.19 %
  24.66 %
  3.25 %
  3.65 %
Health
  28496
  28725
  21527
  20747
  6068
  6890
  901
  1088
  75.54 %
  72.23 %
  21.29 %
  23.99 %
  3.16 %
  3.79 %
Pets
  28924
  28852
  23132
  22198
  4969
  5621
  823
  1033
  79.98 %
  76.94 %
  17.18 %
  19.48 %
  2.85 %
  3.58 %
Sport & Fitness
  28810
  28532
  22144
  21023
  5754
  6362
  912
  1147
  76.86 %
  73.68 %
  19.97 %
  22.30 %
  3.17 %
  4.02 %
Job & Career
  28427
  28563
  21657
  20862
  5797
  6608
  973
  1093
  76.18 %
  73.04 %
  20.39 %
  23.13 %
  3.42 %
  3.83 %
Dating
  28846
  28793
  20931
  20145
  6960
  7494
  955
  1154
  72.56 %
  69.96 %
  24.13 %
  26.03 %
  3.31 %
  4.01 %
Other
  28700
  29126
  23029
  22406
  4879
  5779
  792
  941
  80.24 %
  76.93 %
  17.00 %
  19.84 %
  2.76 %
  3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37784
  38204
  28107
  27337
  8414
  9445
  1263
  1422
  74.39 %
  71.56 %
  22.27 %
  24.72 %
  3.34 %
  3.72 %
Outlook Mail
  37820
  37490
  28369
  27079
  8157
  8948
  1294
  1463
  75.01 %
  72.23 %
  21.57 %
  23.87 %
  3.42 %
  3.90 %
Yahoo Mail
  37480
  37353
  29153
  27928
  7166
  8091
  1161
  1334
  77.78 %
  74.77 %
  19.12 %
  21.66 %
  3.10 %
  3.57 %
AOL Mail
  37166
  37237
  28954
  27743
  7100
  8086
  1112
  1408
  77.90 %
  74.50 %
  19.10 %
  21.71 %
  2.99 %
  3.78 %
Mail.com
  37420
  37271
  29548
  28267
  6774
  7677
  1098
  1327
  78.96 %
  75.84 %
  18.10 %
  20.60 %
  2.93 %
  3.56 %
Yandex Mail
  37709
  37668
  28731
  27535
  7741
  8679
  1237
  1454
  76.19 %
  73.10 %
  20.53 %
  23.04 %
  3.28 %
  3.86 %
GMX Mail
  37640
  37336
  29483
  28119
  7091
  7932
  1066
  1285
  78.33 %
  75.31 %
  18.84 %
  21.24 %
  2.83 %
  3.44 %
Zoho Mail
  37026
  37248
  29573
  28590
  6405
  7426
  1048
  1232
  79.87 %
  76.76 %
  17.30 %
  19.94 %
  2.83 %
  3.31 %
ProtonMail
  37260
  37101
  29843
  28422
  6436
  7448
  981
  1231
  80.09 %
  76.61 %
  17.27 %
  20.07 %
  2.63 %
  3.32 %
Custom Mail
  37039
  37352
  30002
  28943
  6019
  7130
  1018
  1279
  81.00 %
  77.49 %
  16.25 %
  19.09 %
  2.75 %
  3.42 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.