HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
313.101 312.724	240.751 231.708	63.256 70.382	9.094 10.634

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.89 % 74.09 %	20.20 % 22.51 %	2.90 % 3.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	24022 24546	19290 18950	4119 4834	613 762	80.30 % 77.20 %	17.15 % 19.69 %	2.55 % 3.10 %
Elektronics	24266 24107	18795 17952	4819 5350	652 805	77.45 % 74.47 %	19.86 % 22.19 %	2.69 % 3.34 %
Entertainment	24109 24453	18466 18070	4891 5598	752 785	76.59 % 73.90 %	20.29 % 22.89 %	3.12 % 3.21 %
Cosmetics & Beauty	24369 23596	18711 17487	4958 5289	700 820	76.78 % 74.11 %	20.35 % 22.41 %	2.87 % 3.48 %
Food & Drink	23954 23808	19192 18363	4111 4690	651 755	80.12 % 77.13 %	17.16 % 19.70 %	2.72 % 3.17 %
Home & Garden	24134 23984	19360 18531	4134 4710	640 743	80.22 % 77.26 %	17.13 % 19.64 %	2.65 % 3.10 %
Finance	24121 24006	17689 16972	5681 6189	751 845	73.33 % 70.70 %	23.55 % 25.78 %	3.11 % 3.52 %
Health	23737 24045	17619 17132	5401 6050	717 863	74.23 % 71.25 %	22.75 % 25.16 %	3.02 % 3.59 %
Pets	24324 24096	19249 18416	4410 4863	665 817	79.14 % 76.43 %	18.13 % 20.18 %	2.73 % 3.39 %
Sport & Fitness	24081 23661	18255 17276	5087 5478	739 907	75.81 % 73.01 %	21.12 % 23.15 %	3.07 % 3.83 %
Job & Career	23812 23761	17938 17198	5100 5692	774 871	75.33 % 72.38 %	21.42 % 23.96 %	3.25 % 3.67 %
Dating	24170 24113	17138 16602	6245 6596	787 915	70.91 % 68.85 %	25.84 % 27.35 %	3.26 % 3.79 %
Other	24002 24548	19049 18759	4300 5043	653 746	79.36 % 76.42 %	17.92 % 20.54 %	2.72 % 3.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31608 32025	23112 22588	7482 8290	1014 1147	73.12 % 70.53 %	23.67 % 25.89 %	3.21 % 3.58 %
Outlook Mail	31764 31460	23462 22510	7257 7823	1045 1127	73.86 % 71.55 %	22.85 % 24.87 %	3.29 % 3.58 %
Yahoo Mail	31322 31184	24070 23116	6319 6994	933 1074	76.85 % 74.13 %	20.17 % 22.43 %	2.98 % 3.44 %
AOL Mail	31125 31112	23986 23000	6261 6998	878 1114	77.06 % 73.93 %	20.12 % 22.49 %	2.82 % 3.58 %
Mail.com	31119 31151	24286 23449	5955 6659	878 1043	78.04 % 75.28 %	19.14 % 21.38 %	2.82 % 3.35 %
Yandex Mail	31600 31434	23756 22765	6830 7498	1014 1171	75.18 % 72.42 %	21.61 % 23.85 %	3.21 % 3.73 %
GMX Mail	31556 31046	24327 23108	6376 6932	853 1006	77.09 % 74.43 %	20.21 % 22.33 %	2.70 % 3.24 %
Zoho Mail	30884 31099	24363 23697	5676 6447	845 955	78.89 % 76.20 %	18.38 % 20.73 %	2.74 % 3.07 %
ProtonMail	31110 30844	24546 23360	5754 6506	810 978	78.90 % 75.74 %	18.50 % 21.09 %	2.60 % 3.17 %
Custom Mail	31013 31369	24843 24115	5346 6235	824 1019	80.11 % 76.88 %	17.24 % 19.88 %	2.66 % 3.25 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.