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HubSpot and SendPulse Email Deliverability Comparison

  HubSpot
  SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.557
  189.410
  137.747
  135.629
  47.071
  48.886
  4.739
  4.895

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.67 %
  71.61 %
  24.83 %
  25.81 %
  2.50 %
  2.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14595
  14905
  11188
  11214
  3070
  3336
  337
  355
  76.66 %
  75.24 %
  21.03 %
  22.38 %
  2.31 %
  2.38 %
Elektronics
  14754
  14695
  10765
  10495
  3648
  3807
  341
  393
  72.96 %
  71.42 %
  24.73 %
  25.91 %
  2.31 %
  2.67 %
Entertainment
  14463
  14980
  10438
  10661
  3625
  3934
  400
  385
  72.17 %
  71.17 %
  25.06 %
  26.26 %
  2.77 %
  2.57 %
Cosmetics & Beauty
  14674
  14037
  10628
  10059
  3680
  3621
  366
  357
  72.43 %
  71.66 %
  25.08 %
  25.80 %
  2.49 %
  2.54 %
Food & Drink
  14408
  14499
  11001
  10885
  3047
  3243
  360
  371
  76.35 %
  75.07 %
  21.15 %
  22.37 %
  2.50 %
  2.56 %
Home & Garden
  14626
  14445
  11204
  10878
  3080
  3227
  342
  340
  76.60 %
  75.31 %
  21.06 %
  22.34 %
  2.34 %
  2.35 %
Finance
  14618
  14619
  10014
  9898
  4227
  4351
  377
  370
  68.50 %
  67.71 %
  28.92 %
  29.76 %
  2.58 %
  2.53 %
Health
  14188
  14531
  9787
  9825
  4049
  4297
  352
  409
  68.98 %
  67.61 %
  28.54 %
  29.57 %
  2.48 %
  2.81 %
Pets
  14869
  14768
  11270
  11067
  3260
  3319
  339
  382
  75.80 %
  74.94 %
  21.92 %
  22.47 %
  2.28 %
  2.59 %
Sport & Fitness
  14583
  14026
  10457
  9954
  3736
  3683
  390
  389
  71.71 %
  70.97 %
  25.62 %
  26.26 %
  2.67 %
  2.77 %
Job & Career
  14382
  14394
  10295
  10139
  3677
  3876
  410
  379
  71.58 %
  70.44 %
  25.57 %
  26.93 %
  2.85 %
  2.63 %
Dating
  14773
  14494
  9569
  9346
  4814
  4720
  390
  428
  64.77 %
  64.48 %
  32.59 %
  32.57 %
  2.64 %
  2.95 %
Other
  14624
  15017
  11131
  11208
  3158
  3472
  335
  337
  76.11 %
  74.64 %
  21.59 %
  23.12 %
  2.29 %
  2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19273
  19565
  13117
  13137
  5651
  5910
  505
  518
  68.06 %
  67.15 %
  29.32 %
  30.21 %
  2.62 %
  2.65 %
Outlook Mail
  19408
  19113
  13466
  13110
  5424
  5457
  518
  546
  69.38 %
  68.59 %
  27.95 %
  28.55 %
  2.67 %
  2.86 %
Yahoo Mail
  18999
  18847
  13856
  13608
  4624
  4761
  519
  478
  72.93 %
  72.20 %
  24.34 %
  25.26 %
  2.73 %
  2.54 %
AOL Mail
  18810
  18935
  13804
  13653
  4555
  4778
  451
  504
  73.39 %
  72.10 %
  24.22 %
  25.23 %
  2.40 %
  2.66 %
Mail.com
  18893
  18765
  14061
  13743
  4386
  4528
  446
  494
  74.42 %
  73.24 %
  23.21 %
  24.13 %
  2.36 %
  2.63 %
Yandex Mail
  19169
  18706
  13688
  13143
  4977
  5036
  504
  527
  71.41 %
  70.26 %
  25.96 %
  26.92 %
  2.63 %
  2.82 %
GMX Mail
  19111
  18902
  13749
  13474
  4906
  4974
  456
  454
  71.94 %
  71.28 %
  25.67 %
  26.31 %
  2.39 %
  2.40 %
Zoho Mail
  18646
  18808
  13947
  13887
  4236
  4479
  463
  442
  74.80 %
  73.84 %
  22.72 %
  23.81 %
  2.48 %
  2.35 %
ProtonMail
  18610
  18690
  13820
  13595
  4361
  4635
  429
  460
  74.26 %
  72.74 %
  23.43 %
  24.80 %
  2.31 %
  2.46 %
Custom Mail
  18638
  19079
  14239
  14279
  3951
  4328
  448
  472
  76.40 %
  74.84 %
  21.20 %
  22.68 %
  2.40 %
  2.47 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.