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HubSpot and SendPulse Email Deliverability Comparison

  HubSpot
  SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  381.157
  381.132
  297.472
  285.275
  72.168
  82.062
  11.517
  13.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.04 %
  74.85 %
  18.93 %
  21.53 %
  3.02 %
  3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  29389
  29841
  23890
  23200
  4726
  5646
  773
  995
  81.29 %
  77.75 %
  16.08 %
  18.92 %
  2.63 %
  3.33 %
Elektronics
  29524
  29337
  23234
  22089
  5463
  6204
  827
  1044
  78.70 %
  75.29 %
  18.50 %
  21.15 %
  2.80 %
  3.56 %
Entertainment
  29312
  29739
  22776
  22185
  5579
  6512
  957
  1042
  77.70 %
  74.60 %
  19.03 %
  21.90 %
  3.26 %
  3.50 %
Cosmetics & Beauty
  29601
  28902
  23047
  21614
  5649
  6202
  905
  1086
  77.86 %
  74.78 %
  19.08 %
  21.46 %
  3.06 %
  3.76 %
Food & Drink
  29154
  29161
  23632
  22677
  4700
  5502
  822
  982
  81.06 %
  77.76 %
  16.12 %
  18.87 %
  2.82 %
  3.37 %
Home & Garden
  29446
  29238
  23925
  22785
  4723
  5505
  798
  948
  81.25 %
  77.93 %
  16.04 %
  18.83 %
  2.71 %
  3.24 %
Finance
  29357
  29214
  21922
  20965
  6474
  7177
  961
  1072
  74.67 %
  71.76 %
  22.05 %
  24.57 %
  3.27 %
  3.67 %
Health
  28983
  29212
  21927
  21117
  6136
  6981
  920
  1114
  75.65 %
  72.29 %
  21.17 %
  23.90 %
  3.17 %
  3.81 %
Pets
  29437
  29353
  23569
  22590
  5028
  5704
  840
  1059
  80.07 %
  76.96 %
  17.08 %
  19.43 %
  2.85 %
  3.61 %
Sport & Fitness
  29360
  29093
  22602
  21452
  5830
  6467
  928
  1174
  76.98 %
  73.74 %
  19.86 %
  22.23 %
  3.16 %
  4.04 %
Job & Career
  28973
  29068
  22089
  21243
  5878
  6706
  1006
  1119
  76.24 %
  73.08 %
  20.29 %
  23.07 %
  3.47 %
  3.85 %
Dating
  29420
  29336
  21408
  20547
  7044
  7596
  968
  1193
  72.77 %
  70.04 %
  23.94 %
  25.89 %
  3.29 %
  4.07 %
Other
  29201
  29638
  23451
  22811
  4938
  5860
  812
  967
  80.31 %
  76.97 %
  16.91 %
  19.77 %
  2.78 %
  3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  38475
  38942
  28660
  27883
  8518
  9589
  1297
  1470
  74.49 %
  71.60 %
  22.14 %
  24.62 %
  3.37 %
  3.77 %
Outlook Mail
  38467
  38169
  28892
  27589
  8249
  9079
  1326
  1501
  75.11 %
  72.28 %
  21.44 %
  23.79 %
  3.45 %
  3.93 %
Yahoo Mail
  38151
  38071
  29715
  28487
  7255
  8222
  1181
  1362
  77.89 %
  74.83 %
  19.02 %
  21.60 %
  3.10 %
  3.58 %
AOL Mail
  37821
  37915
  29494
  28248
  7186
  8212
  1141
  1455
  77.98 %
  74.50 %
  19.00 %
  21.66 %
  3.02 %
  3.84 %
Mail.com
  38149
  37952
  30163
  28798
  6864
  7794
  1122
  1360
  79.07 %
  75.88 %
  17.99 %
  20.54 %
  2.94 %
  3.58 %
Yandex Mail
  38429
  38358
  29317
  28061
  7849
  8812
  1263
  1485
  76.29 %
  73.16 %
  20.42 %
  22.97 %
  3.29 %
  3.87 %
GMX Mail
  38345
  38008
  30090
  28640
  7172
  8039
  1083
  1329
  78.47 %
  75.35 %
  18.70 %
  21.15 %
  2.82 %
  3.50 %
Zoho Mail
  37714
  37902
  30159
  29106
  6482
  7532
  1073
  1264
  79.97 %
  76.79 %
  17.19 %
  19.87 %
  2.85 %
  3.33 %
ProtonMail
  37883
  37775
  30388
  28959
  6503
  7550
  992
  1266
  80.22 %
  76.66 %
  17.17 %
  19.99 %
  2.62 %
  3.35 %
Custom Mail
  37723
  38040
  30594
  29504
  6090
  7233
  1039
  1303
  81.10 %
  77.56 %
  16.14 %
  19.01 %
  2.75 %
  3.43 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.