HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.515 285.534	217.729 210.501	59.641 65.635	8.145 9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.26 % 73.72 %	20.89 % 22.99 %	2.85 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21934 22499	17484 17300	3893 4512	557 687	79.71 % 76.89 %	17.75 % 20.05 %	2.54 % 3.05 %
Elektronics	22149 21980	17016 16265	4557 4998	576 717	76.83 % 74.00 %	20.57 % 22.74 %	2.60 % 3.26 %
Entertainment	22006 22445	16715 16499	4611 5246	680 700	75.96 % 73.51 %	20.95 % 23.37 %	3.09 % 3.12 %
Cosmetics & Beauty	22225 21602	16932 15933	4677 4943	616 726	76.18 % 73.76 %	21.04 % 22.88 %	2.77 % 3.36 %
Food & Drink	21813 21764	17355 16717	3873 4368	585 679	79.56 % 76.81 %	17.76 % 20.07 %	2.68 % 3.12 %
Home & Garden	22060 21891	17575 16836	3906 4386	579 669	79.67 % 76.91 %	17.71 % 20.04 %	2.62 % 3.06 %
Finance	21940 21934	15925 15397	5348 5784	667 753	72.58 % 70.20 %	24.38 % 26.37 %	3.04 % 3.43 %
Health	21555 21957	15827 15529	5092 5666	636 762	73.43 % 70.72 %	23.62 % 25.80 %	2.95 % 3.47 %
Pets	22171 21976	17445 16749	4144 4512	582 715	78.68 % 76.21 %	18.69 % 20.53 %	2.63 % 3.25 %
Sport & Fitness	21920 21453	16465 15593	4782 5072	673 788	75.11 % 72.68 %	21.82 % 23.64 %	3.07 % 3.67 %
Job & Career	21694 21665	16210 15625	4780 5287	704 753	74.72 % 72.12 %	22.03 % 24.40 %	3.25 % 3.48 %
Dating	22084 21930	15455 14959	5923 6166	706 805	69.98 % 68.21 %	26.82 % 28.12 %	3.20 % 3.67 %
Other	21964 22438	17325 17099	4055 4695	584 644	78.88 % 76.21 %	18.46 % 20.92 %	2.66 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28867 29258	20896 20474	7069 7761	902 1023	72.39 % 69.98 %	24.49 % 26.53 %	3.12 % 3.50 %
Outlook Mail	29063 28757	21278 20461	6859 7305	926 991	73.21 % 71.15 %	23.60 % 25.40 %	3.19 % 3.45 %
Yahoo Mail	28525 28473	21744 21026	5937 6509	844 938	76.23 % 73.85 %	20.81 % 22.86 %	2.96 % 3.29 %
AOL Mail	28325 28422	21665 20932	5873 6502	787 988	76.49 % 73.65 %	20.73 % 22.88 %	2.78 % 3.48 %
Mail.com	28385 28470	22001 21343	5609 6199	775 928	77.51 % 74.97 %	19.76 % 21.77 %	2.73 % 3.26 %
Yandex Mail	28849 28651	21525 20651	6414 6957	910 1043	74.61 % 72.08 %	22.23 % 24.28 %	3.15 % 3.64 %
GMX Mail	28794 28328	21970 20954	6050 6496	774 878	76.30 % 73.97 %	21.01 % 22.93 %	2.69 % 3.10 %
Zoho Mail	28159 28408	22049 21546	5356 6013	754 849	78.30 % 75.84 %	19.02 % 21.17 %	2.68 % 2.99 %
ProtonMail	28290 28132	22117 21184	5444 6089	729 859	78.18 % 75.30 %	19.24 % 21.64 %	2.58 % 3.05 %
Custom Mail	28258 28635	22484 21930	5030 5804	744 901	79.57 % 76.58 %	17.80 % 20.27 %	2.63 % 3.15 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.