HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.557 189.410	137.747 135.629	47.071 48.886	4.739 4.895

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.67 % 71.61 %	24.83 % 25.81 %	2.50 % 2.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14595 14905	11188 11214	3070 3336	337 355	76.66 % 75.24 %	21.03 % 22.38 %	2.31 % 2.38 %
Elektronics	14754 14695	10765 10495	3648 3807	341 393	72.96 % 71.42 %	24.73 % 25.91 %	2.31 % 2.67 %
Entertainment	14463 14980	10438 10661	3625 3934	400 385	72.17 % 71.17 %	25.06 % 26.26 %	2.77 % 2.57 %
Cosmetics & Beauty	14674 14037	10628 10059	3680 3621	366 357	72.43 % 71.66 %	25.08 % 25.80 %	2.49 % 2.54 %
Food & Drink	14408 14499	11001 10885	3047 3243	360 371	76.35 % 75.07 %	21.15 % 22.37 %	2.50 % 2.56 %
Home & Garden	14626 14445	11204 10878	3080 3227	342 340	76.60 % 75.31 %	21.06 % 22.34 %	2.34 % 2.35 %
Finance	14618 14619	10014 9898	4227 4351	377 370	68.50 % 67.71 %	28.92 % 29.76 %	2.58 % 2.53 %
Health	14188 14531	9787 9825	4049 4297	352 409	68.98 % 67.61 %	28.54 % 29.57 %	2.48 % 2.81 %
Pets	14869 14768	11270 11067	3260 3319	339 382	75.80 % 74.94 %	21.92 % 22.47 %	2.28 % 2.59 %
Sport & Fitness	14583 14026	10457 9954	3736 3683	390 389	71.71 % 70.97 %	25.62 % 26.26 %	2.67 % 2.77 %
Job & Career	14382 14394	10295 10139	3677 3876	410 379	71.58 % 70.44 %	25.57 % 26.93 %	2.85 % 2.63 %
Dating	14773 14494	9569 9346	4814 4720	390 428	64.77 % 64.48 %	32.59 % 32.57 %	2.64 % 2.95 %
Other	14624 15017	11131 11208	3158 3472	335 337	76.11 % 74.64 %	21.59 % 23.12 %	2.29 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19273 19565	13117 13137	5651 5910	505 518	68.06 % 67.15 %	29.32 % 30.21 %	2.62 % 2.65 %
Outlook Mail	19408 19113	13466 13110	5424 5457	518 546	69.38 % 68.59 %	27.95 % 28.55 %	2.67 % 2.86 %
Yahoo Mail	18999 18847	13856 13608	4624 4761	519 478	72.93 % 72.20 %	24.34 % 25.26 %	2.73 % 2.54 %
AOL Mail	18810 18935	13804 13653	4555 4778	451 504	73.39 % 72.10 %	24.22 % 25.23 %	2.40 % 2.66 %
Mail.com	18893 18765	14061 13743	4386 4528	446 494	74.42 % 73.24 %	23.21 % 24.13 %	2.36 % 2.63 %
Yandex Mail	19169 18706	13688 13143	4977 5036	504 527	71.41 % 70.26 %	25.96 % 26.92 %	2.63 % 2.82 %
GMX Mail	19111 18902	13749 13474	4906 4974	456 454	71.94 % 71.28 %	25.67 % 26.31 %	2.39 % 2.40 %
Zoho Mail	18646 18808	13947 13887	4236 4479	463 442	74.80 % 73.84 %	22.72 % 23.81 %	2.48 % 2.35 %
ProtonMail	18610 18690	13820 13595	4361 4635	429 460	74.26 % 72.74 %	23.43 % 24.80 %	2.31 % 2.46 %
Custom Mail	18638 19079	14239 14279	3951 4328	448 472	76.40 % 74.84 %	21.20 % 22.68 %	2.40 % 2.47 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.