HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
333.830 333.310	258.017 247.797	65.992 73.920	9.821 11.593

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.29 % 74.34 %	19.77 % 22.18 %	2.94 % 3.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25681 26163	20713 20245	4308 5083	660 835	80.65 % 77.38 %	16.78 % 19.43 %	2.57 % 3.19 %
Elektronics	25805 25677	20095 19199	5010 5607	700 871	77.87 % 74.77 %	19.41 % 21.84 %	2.71 % 3.39 %
Entertainment	25596 26025	19689 19286	5087 5875	820 864	76.92 % 74.11 %	19.87 % 22.57 %	3.20 % 3.32 %
Cosmetics & Beauty	25950 25134	20003 18681	5171 5554	776 899	77.08 % 74.33 %	19.93 % 22.10 %	2.99 % 3.58 %
Food & Drink	25557 25380	20561 19621	4298 4934	698 825	80.45 % 77.31 %	16.82 % 19.44 %	2.73 % 3.25 %
Home & Garden	25758 25465	20757 19740	4314 4931	687 794	80.58 % 77.52 %	16.75 % 19.36 %	2.67 % 3.12 %
Finance	25718 25599	18975 18197	5925 6492	818 910	73.78 % 71.08 %	23.04 % 25.36 %	3.18 % 3.55 %
Health	25308 25734	18907 18422	5620 6351	781 961	74.71 % 71.59 %	22.21 % 24.68 %	3.09 % 3.73 %
Pets	25853 25704	20539 19700	4597 5118	717 886	79.45 % 76.64 %	17.78 % 19.91 %	2.77 % 3.45 %
Sport & Fitness	25767 25277	19634 18505	5323 5775	810 997	76.20 % 73.21 %	20.66 % 22.85 %	3.14 % 3.94 %
Job & Career	25432 25341	19256 18403	5347 5998	829 940	75.72 % 72.62 %	21.02 % 23.67 %	3.26 % 3.71 %
Dating	25809 25721	18479 17817	6496 6907	834 997	71.60 % 69.27 %	25.17 % 26.85 %	3.23 % 3.88 %
Other	25596 26090	20409 19981	4496 5295	691 814	79.74 % 76.58 %	17.57 % 20.30 %	2.70 % 3.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33635 34116	24744 24186	7789 8683	1102 1247	73.57 % 70.89 %	23.16 % 25.45 %	3.28 % 3.66 %
Outlook Mail	33809 33441	25123 24010	7564 8200	1122 1231	74.31 % 71.80 %	22.37 % 24.52 %	3.32 % 3.68 %
Yahoo Mail	33437 33231	25810 24698	6613 7361	1014 1172	77.19 % 74.32 %	19.78 % 22.15 %	3.03 % 3.53 %
AOL Mail	33189 33125	25675 24556	6550 7359	964 1210	77.36 % 74.13 %	19.74 % 22.22 %	2.90 % 3.65 %
Mail.com	33268 33190	26073 25043	6234 6999	961 1148	78.37 % 75.45 %	18.74 % 21.09 %	2.89 % 3.46 %
Yandex Mail	33661 33454	25432 24299	7139 7883	1090 1272	75.55 % 72.63 %	21.21 % 23.56 %	3.24 % 3.80 %
GMX Mail	33618 33195	26075 24806	6624 7277	919 1112	77.56 % 74.73 %	19.70 % 21.92 %	2.73 % 3.35 %
Zoho Mail	32948 33190	26122 25362	5918 6779	908 1049	79.28 % 76.41 %	17.96 % 20.42 %	2.76 % 3.16 %
ProtonMail	33189 33020	26348 25123	5987 6843	854 1054	79.39 % 76.08 %	18.04 % 20.72 %	2.57 % 3.19 %
Custom Mail	33076 33348	26615 25714	5574 6536	887 1098	80.47 % 77.11 %	16.85 % 19.60 %	2.68 % 3.29 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.