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HubSpot and SendPulse Email Deliverability Comparison

  HubSpot
  SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  224.044
  223.981
  166.444
  162.566
  51.594
  54.910
  6.006
  6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.29 %
  72.58 %
  23.03 %
  24.52 %
  2.68 %
  2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17239
  17606
  13462
  13398
  3364
  3756
  413
  452
  78.09 %
  76.10 %
  19.51 %
  21.33 %
  2.40 %
  2.57 %
Elektronics
  17419
  17276
  13017
  12538
  3974
  4228
  428
  510
  74.73 %
  72.57 %
  22.81 %
  24.47 %
  2.46 %
  2.95 %
Entertainment
  17188
  17722
  12691
  12800
  3981
  4415
  516
  507
  73.84 %
  72.23 %
  23.16 %
  24.91 %
  3.00 %
  2.86 %
Cosmetics & Beauty
  17404
  16749
  12903
  12163
  4042
  4097
  459
  489
  74.14 %
  72.62 %
  23.22 %
  24.46 %
  2.64 %
  2.92 %
Food & Drink
  17063
  17150
  13279
  13024
  3344
  3651
  440
  475
  77.82 %
  75.94 %
  19.60 %
  21.29 %
  2.58 %
  2.77 %
Home & Garden
  17332
  17109
  13527
  13017
  3380
  3642
  425
  450
  78.05 %
  76.08 %
  19.50 %
  21.29 %
  2.45 %
  2.63 %
Finance
  17226
  17306
  12116
  11913
  4630
  4878
  480
  515
  70.34 %
  68.84 %
  26.88 %
  28.19 %
  2.79 %
  2.98 %
Health
  16801
  17181
  11935
  11865
  4415
  4786
  451
  530
  71.04 %
  69.06 %
  26.28 %
  27.86 %
  2.68 %
  3.08 %
Pets
  17434
  17401
  13439
  13138
  3574
  3752
  421
  511
  77.09 %
  75.50 %
  20.50 %
  21.56 %
  2.41 %
  2.94 %
Sport & Fitness
  17270
  16714
  12646
  11987
  4118
  4188
  506
  539
  73.23 %
  71.72 %
  23.84 %
  25.06 %
  2.93 %
  3.22 %
Job & Career
  17051
  16961
  12456
  12070
  4076
  4377
  519
  514
  73.05 %
  71.16 %
  23.90 %
  25.81 %
  3.04 %
  3.03 %
Dating
  17402
  17128
  11670
  11350
  5218
  5229
  514
  549
  67.06 %
  66.27 %
  29.99 %
  30.53 %
  2.95 %
  3.21 %
Other
  17215
  17678
  13303
  13303
  3478
  3911
  434
  464
  77.28 %
  75.25 %
  20.20 %
  22.12 %
  2.52 %
  2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22738
  23071
  15921
  15791
  6167
  6582
  650
  698
  70.02 %
  68.45 %
  27.12 %
  28.53 %
  2.86 %
  3.03 %
Outlook Mail
  22940
  22646
  16308
  15811
  5952
  6139
  680
  696
  71.09 %
  69.82 %
  25.95 %
  27.11 %
  2.96 %
  3.07 %
Yahoo Mail
  22473
  22260
  16731
  16236
  5104
  5381
  638
  643
  74.45 %
  72.94 %
  22.71 %
  24.17 %
  2.84 %
  2.89 %
AOL Mail
  22249
  22477
  16656
  16384
  5025
  5417
  568
  676
  74.86 %
  72.89 %
  22.59 %
  24.10 %
  2.55 %
  3.01 %
Mail.com
  22198
  22239
  16824
  16479
  4811
  5124
  563
  636
  75.79 %
  74.10 %
  21.67 %
  23.04 %
  2.54 %
  2.86 %
Yandex Mail
  22666
  22257
  16519
  15814
  5495
  5723
  652
  720
  72.88 %
  71.05 %
  24.24 %
  25.71 %
  2.88 %
  3.23 %
GMX Mail
  22624
  22322
  16720
  16201
  5323
  5520
  581
  601
  73.90 %
  72.58 %
  23.53 %
  24.73 %
  2.57 %
  2.69 %
Zoho Mail
  22104
  22225
  16877
  16608
  4648
  5025
  579
  592
  76.35 %
  74.73 %
  21.03 %
  22.61 %
  2.62 %
  2.66 %
ProtonMail
  21972
  22043
  16700
  16273
  4733
  5152
  539
  618
  76.01 %
  73.82 %
  21.54 %
  23.37 %
  2.45 %
  2.80 %
Custom Mail
  22080
  22441
  17188
  16969
  4336
  4847
  556
  625
  77.84 %
  75.62 %
  19.64 %
  21.60 %
  2.52 %
  2.79 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.