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HubSpot and SendPulse Email Deliverability Comparison

  HubSpot
  SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  285.515
  285.534
  217.729
  210.501
  59.641
  65.635
  8.145
  9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.26 %
  73.72 %
  20.89 %
  22.99 %
  2.85 %
  3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21934
  22499
  17484
  17300
  3893
  4512
  557
  687
  79.71 %
  76.89 %
  17.75 %
  20.05 %
  2.54 %
  3.05 %
Elektronics
  22149
  21980
  17016
  16265
  4557
  4998
  576
  717
  76.83 %
  74.00 %
  20.57 %
  22.74 %
  2.60 %
  3.26 %
Entertainment
  22006
  22445
  16715
  16499
  4611
  5246
  680
  700
  75.96 %
  73.51 %
  20.95 %
  23.37 %
  3.09 %
  3.12 %
Cosmetics & Beauty
  22225
  21602
  16932
  15933
  4677
  4943
  616
  726
  76.18 %
  73.76 %
  21.04 %
  22.88 %
  2.77 %
  3.36 %
Food & Drink
  21813
  21764
  17355
  16717
  3873
  4368
  585
  679
  79.56 %
  76.81 %
  17.76 %
  20.07 %
  2.68 %
  3.12 %
Home & Garden
  22060
  21891
  17575
  16836
  3906
  4386
  579
  669
  79.67 %
  76.91 %
  17.71 %
  20.04 %
  2.62 %
  3.06 %
Finance
  21940
  21934
  15925
  15397
  5348
  5784
  667
  753
  72.58 %
  70.20 %
  24.38 %
  26.37 %
  3.04 %
  3.43 %
Health
  21555
  21957
  15827
  15529
  5092
  5666
  636
  762
  73.43 %
  70.72 %
  23.62 %
  25.80 %
  2.95 %
  3.47 %
Pets
  22171
  21976
  17445
  16749
  4144
  4512
  582
  715
  78.68 %
  76.21 %
  18.69 %
  20.53 %
  2.63 %
  3.25 %
Sport & Fitness
  21920
  21453
  16465
  15593
  4782
  5072
  673
  788
  75.11 %
  72.68 %
  21.82 %
  23.64 %
  3.07 %
  3.67 %
Job & Career
  21694
  21665
  16210
  15625
  4780
  5287
  704
  753
  74.72 %
  72.12 %
  22.03 %
  24.40 %
  3.25 %
  3.48 %
Dating
  22084
  21930
  15455
  14959
  5923
  6166
  706
  805
  69.98 %
  68.21 %
  26.82 %
  28.12 %
  3.20 %
  3.67 %
Other
  21964
  22438
  17325
  17099
  4055
  4695
  584
  644
  78.88 %
  76.21 %
  18.46 %
  20.92 %
  2.66 %
  2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28867
  29258
  20896
  20474
  7069
  7761
  902
  1023
  72.39 %
  69.98 %
  24.49 %
  26.53 %
  3.12 %
  3.50 %
Outlook Mail
  29063
  28757
  21278
  20461
  6859
  7305
  926
  991
  73.21 %
  71.15 %
  23.60 %
  25.40 %
  3.19 %
  3.45 %
Yahoo Mail
  28525
  28473
  21744
  21026
  5937
  6509
  844
  938
  76.23 %
  73.85 %
  20.81 %
  22.86 %
  2.96 %
  3.29 %
AOL Mail
  28325
  28422
  21665
  20932
  5873
  6502
  787
  988
  76.49 %
  73.65 %
  20.73 %
  22.88 %
  2.78 %
  3.48 %
Mail.com
  28385
  28470
  22001
  21343
  5609
  6199
  775
  928
  77.51 %
  74.97 %
  19.76 %
  21.77 %
  2.73 %
  3.26 %
Yandex Mail
  28849
  28651
  21525
  20651
  6414
  6957
  910
  1043
  74.61 %
  72.08 %
  22.23 %
  24.28 %
  3.15 %
  3.64 %
GMX Mail
  28794
  28328
  21970
  20954
  6050
  6496
  774
  878
  76.30 %
  73.97 %
  21.01 %
  22.93 %
  2.69 %
  3.10 %
Zoho Mail
  28159
  28408
  22049
  21546
  5356
  6013
  754
  849
  78.30 %
  75.84 %
  19.02 %
  21.17 %
  2.68 %
  2.99 %
ProtonMail
  28290
  28132
  22117
  21184
  5444
  6089
  729
  859
  78.18 %
  75.30 %
  19.24 %
  21.64 %
  2.58 %
  3.05 %
Custom Mail
  28258
  28635
  22484
  21930
  5030
  5804
  744
  901
  79.57 %
  76.58 %
  17.80 %
  20.27 %
  2.63 %
  3.15 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.