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ActiveCampaign Email Deliverability Report for the year 2020 (August)

In this email deliverability report for ActiveCampaign (August 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ActiveCampaign and other providers comparison

A total of 7.934 emails were sent with ActiveCampaign. A total of 4.985 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.840 emails ended up in the spam folder. 109 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 7.9976.158
(77.00 %) 		1.748
(21.86 %) 		91
(1.14 %)
Clever Elements 8.2706.313
(76.34 %) 		1.872
(22.64 %) 		85
(1.03 %)
Moosend 8.2756.194
(74.85 %) 		1.969
(23.79 %) 		112
(1.35 %)
GetResponse 8.1966.131
(74.80 %) 		1.962
(23.94 %) 		103
(1.26 %)
Mailify 7.4195.366
(72.33 %) 		1.925
(25.95 %) 		128
(1.73 %)
CleverReach 8.0755.740
(71.08 %) 		2.239
(27.73 %) 		96
(1.19 %)
CampaignMonitor 7.6845.457
(71.02 %) 		2.085
(27.13 %) 		142
(1.85 %)
Mailjet 8.0395.681
(70.67 %) 		2.228
(27.71 %) 		130
(1.62 %)
SendPulse 8.6326.032
(69.88 %) 		2.502
(28.99 %) 		98
(1.14 %)
Rapidmail 7.8835.483
(69.55 %) 		2.290
(29.05 %) 		110
(1.40 %)
Klick-Tipp 7.6395.226
(68.41 %) 		2.327
(30.46 %) 		86
(1.13 %)
MailChimp 8.1185.472
(67.41 %) 		2.474
(30.48 %) 		172
(2.12 %)
MailerLite 8.0275.273
(65.69 %) 		2.582
(32.17 %) 		172
(2.14 %)
SendInBlue 8.5675.405
(63.09 %) 		2.906
(33.92 %) 		256
(2.99 %)
ActiveCampaign 7.9344.985
(62.83 %) 		2.840
(35.80 %) 		109
(1.37 %)
ConvertKit 7.7604.848
(62.47 %) 		2.734
(35.23 %) 		178
(2.29 %)
HubSpot 8.2455.130
(62.22 %) 		2.942
(35.68 %) 		173
(2.10 %)
Benchmark Email 8.1104.905
(60.48 %) 		2.937
(36.21 %) 		268
(3.30 %)
Constant Contact 8.1514.845
(59.44 %) 		3.109
(38.14 %) 		197
(2.42 %)
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ActiveCampaign email deliverability providers comparison 2020 (August)
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Email deliverability rates for ActiveCampaign and other providers comparison

62.83 % of 7.934 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 35.80 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.37 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 77.00 %
(6.158) 		21.86 %
(1.748) 		1.14 %
(91)
Clever Elements 76.34 %
(6.313) 		22.64 %
(1.872) 		1.03 %
(85)
Moosend 74.85 %
(6.194) 		23.79 %
(1.969) 		1.35 %
(112)
GetResponse 74.80 %
(6.131) 		23.94 %
(1.962) 		1.26 %
(103)
Mailify 72.33 %
(5.366) 		25.95 %
(1.925) 		1.73 %
(128)
CleverReach 71.08 %
(5.740) 		27.73 %
(2.239) 		1.19 %
(96)
CampaignMonitor 71.02 %
(5.457) 		27.13 %
(2.085) 		1.85 %
(142)
Mailjet 70.67 %
(5.681) 		27.71 %
(2.228) 		1.62 %
(130)
SendPulse 69.88 %
(6.032) 		28.99 %
(2.502) 		1.14 %
(98)
Rapidmail 69.55 %
(5.483) 		29.05 %
(2.290) 		1.40 %
(110)
Klick-Tipp 68.41 %
(5.226) 		30.46 %
(2.327) 		1.13 %
(86)
MailChimp 67.41 %
(5.472) 		30.48 %
(2.474) 		2.12 %
(172)
MailerLite 65.69 %
(5.273) 		32.17 %
(2.582) 		2.14 %
(172)
SendInBlue 63.09 %
(5.405) 		33.92 %
(2.906) 		2.99 %
(256)
ActiveCampaign 62.83 %
(4.985) 		35.80 %
(2.840) 		1.37 %
(109)
ConvertKit 62.47 %
(4.848) 		35.23 %
(2.734) 		2.29 %
(178)
HubSpot 62.22 %
(5.130) 		35.68 %
(2.942) 		2.10 %
(173)
Benchmark Email 60.48 %
(4.905) 		36.21 %
(2.937) 		3.30 %
(268)
Constant Contact 59.44 %
(4.845) 		38.14 %
(3.109) 		2.42 %
(197)
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ActiveCampaign email deliverability rates providers comparison 2020 (August)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Other, Home & Garden, Pets, Clothing and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 671451212867.21 %31.59 %1.19 %
Home & Garden 634426199967.19 %31.39 %1.42 %
Pets 6814562151066.96 %31.57 %1.47 %
Clothing 498332159766.67 %31.93 %1.41 %
Food & Drink 7084712271066.53 %32.06 %1.41 %
Job & Career 559351200862.79 %35.78 %1.43 %
Cosmetics & Beauty 651407235962.52 %36.10 %1.38 %
Entertainment 7134422611061.99 %36.61 %1.40 %
Sport & Fitness 649401240861.79 %36.98 %1.23 %
Elektronics 624385231861.70 %37.02 %1.28 %
Finance 568328232857.75 %40.85 %1.41 %
Health 455261188657.36 %41.32 %1.32 %
Dating 523274241852.39 %46.08 %1.53 %
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ActiveCampaign email deliverability by category 2020 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7214762341166.02 %32.45 %1.53 %
Mail.com 8595622861165.42 %33.29 %1.28 %
Zoho Mail 8165312751065.07 %33.70 %1.23 %
AOL Mail 8955713111363.80 %34.75 %1.45 %
Yahoo Mail 7594812661263.37 %35.05 %1.58 %
ProtonMail 767483275962.97 %35.85 %1.17 %
Yandex Mail 7574762711062.88 %35.80 %1.32 %
GMX Mail 805502294962.36 %36.52 %1.12 %
Outlook Mail 7804603071358.97 %39.36 %1.67 %
Gmail 7754433211157.16 %41.42 %1.42 %
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ActiveCampaign email deliverability by email service provider 2020 (August)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

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References and Resources

Further resources and references for ActiveCampaign.

No references or resources found.