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ActiveCampaign Email Deliverability Report for the year 2023 (May)

In this email deliverability report for ActiveCampaign (May 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ActiveCampaign and other providers comparison

A total of 6.855 emails were sent with ActiveCampaign. A total of 5.774 emails were delivered to the recipient's main mailbox. Of all emails sent, 828 emails ended up in the spam folder. 253 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8335.863
(85.80 %) 		741
(10.84 %) 		229
(3.35 %)
CampaignMonitor 7.0075.928
(84.60 %) 		842
(12.02 %) 		237
(3.38 %)
HubSpot 6.8285.764
(84.42 %) 		842
(12.33 %) 		222
(3.25 %)
ActiveCampaign 6.8555.774
(84.23 %) 		828
(12.08 %) 		253
(3.69 %)
Mailjet 6.8135.718
(83.93 %) 		865
(12.70 %) 		230
(3.38 %)
CleverReach 6.7045.620
(83.83 %) 		853
(12.72 %) 		231
(3.45 %)
Rapidmail 6.8875.752
(83.52 %) 		905
(13.14 %) 		230
(3.34 %)
Klick-Tipp 6.7695.650
(83.47 %) 		856
(12.65 %) 		263
(3.89 %)
AWeber 6.8555.625
(82.06 %) 		969
(14.14 %) 		261
(3.81 %)
SendInBlue 6.8065.568
(81.81 %) 		974
(14.31 %) 		264
(3.88 %)
MailChimp 6.8915.627
(81.66 %) 		977
(14.18 %) 		287
(4.16 %)
ConvertKit 7.0825.762
(81.36 %) 		1.023
(14.45 %) 		297
(4.19 %)
Moosend 6.7975.512
(81.09 %) 		996
(14.65 %) 		289
(4.25 %)
Benchmark Email 6.8435.538
(80.93 %) 		1.024
(14.96 %) 		281
(4.11 %)
Mailify 6.6815.403
(80.87 %) 		1.012
(15.15 %) 		266
(3.98 %)
MailerLite 6.7345.395
(80.12 %) 		1.047
(15.55 %) 		292
(4.34 %)
Constant Contact 6.6835.291
(79.17 %) 		1.116
(16.70 %) 		276
(4.13 %)
SendPulse 6.9575.407
(77.72 %) 		1.227
(17.64 %) 		323
(4.64 %)
Clever Elements 6.7925.189
(76.40 %) 		1.282
(18.88 %) 		321
(4.73 %)
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ActiveCampaign email deliverability providers comparison 2023 (May)
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Email deliverability rates for ActiveCampaign and other providers comparison

84.23 % of 6.855 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 12.08 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.69 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.80 %
(5.863) 		10.84 %
(741) 		3.35 %
(229)
CampaignMonitor 84.60 %
(5.928) 		12.02 %
(842) 		3.38 %
(237)
HubSpot 84.42 %
(5.764) 		12.33 %
(842) 		3.25 %
(222)
ActiveCampaign 84.23 %
(5.774) 		12.08 %
(828) 		3.69 %
(253)
Mailjet 83.93 %
(5.718) 		12.70 %
(865) 		3.38 %
(230)
CleverReach 83.83 %
(5.620) 		12.72 %
(853) 		3.45 %
(231)
Rapidmail 83.52 %
(5.752) 		13.14 %
(905) 		3.34 %
(230)
Klick-Tipp 83.47 %
(5.650) 		12.65 %
(856) 		3.89 %
(263)
AWeber 82.06 %
(5.625) 		14.14 %
(969) 		3.81 %
(261)
SendInBlue 81.81 %
(5.568) 		14.31 %
(974) 		3.88 %
(264)
MailChimp 81.66 %
(5.627) 		14.18 %
(977) 		4.16 %
(287)
ConvertKit 81.36 %
(5.762) 		14.45 %
(1.023) 		4.19 %
(297)
Moosend 81.09 %
(5.512) 		14.65 %
(996) 		4.25 %
(289)
Benchmark Email 80.93 %
(5.538) 		14.96 %
(1.024) 		4.11 %
(281)
Mailify 80.87 %
(5.403) 		15.15 %
(1.012) 		3.98 %
(266)
MailerLite 80.12 %
(5.395) 		15.55 %
(1.047) 		4.34 %
(292)
Constant Contact 79.17 %
(5.291) 		16.70 %
(1.116) 		4.13 %
(276)
SendPulse 77.72 %
(5.407) 		17.64 %
(1.227) 		4.64 %
(323)
Clever Elements 76.40 %
(5.189) 		18.88 %
(1.282) 		4.73 %
(321)
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ActiveCampaign email deliverability rates providers comparison 2023 (May)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Food & Drink, Pets, Clothing, Home & Garden and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Health, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 503434492086.28 %9.74 %3.98 %
Pets 557480641386.18 %11.49 %2.33 %
Clothing 577495612185.79 %10.57 %3.64 %
Home & Garden 531453572185.31 %10.73 %3.95 %
Elektronics 574488681885.02 %11.85 %3.14 %
Other 518440601884.94 %11.58 %3.47 %
Entertainment 497418592084.10 %11.87 %4.02 %
Cosmetics & Beauty 511429602283.95 %11.74 %4.31 %
Sport & Fitness 534448701683.90 %13.11 %3.00 %
Dating 483402671483.23 %13.87 %2.90 %
Health 518431662183.20 %12.74 %4.05 %
Job & Career 505415702082.18 %13.86 %3.96 %
Finance 547441772980.62 %14.08 %5.30 %
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ActiveCampaign email deliverability by category 2023 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Yahoo Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 685597672187.15 %9.78 %3.07 %
Custom Mail 654568652186.85 %9.94 %3.21 %
Zoho Mail 704605762385.94 %10.80 %3.27 %
GMX Mail 654562702285.93 %10.70 %3.36 %
Mail.com 709598872484.34 %12.27 %3.39 %
Yandex Mail 686573912283.53 %13.27 %3.21 %
AOL Mail 724601933083.01 %12.85 %4.14 %
Outlook Mail 658543892682.52 %13.53 %3.95 %
Yahoo Mail 616505822981.98 %13.31 %4.71 %
Gmail 7656221083581.31 %14.12 %4.58 %
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ActiveCampaign email deliverability by email service provider 2023 (May)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

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References and Resources

Further resources and references for ActiveCampaign.

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