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ActiveCampaign Email Deliverability Report for the year 2021 (February)

In this email deliverability report for ActiveCampaign (February 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ActiveCampaign and other providers comparison

A total of 6.658 emails were sent with ActiveCampaign. A total of 5.674 emails were delivered to the recipient's main mailbox. Of all emails sent, 766 emails ended up in the spam folder. 218 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7915.788
(85.23 %) 		774
(11.40 %) 		229
(3.37 %)
ActiveCampaign 6.6585.674
(85.22 %) 		766
(11.50 %) 		218
(3.27 %)
CampaignMonitor 6.8485.830
(85.13 %) 		794
(11.59 %) 		224
(3.27 %)
GetResponse 6.6495.643
(84.87 %) 		780
(11.73 %) 		226
(3.40 %)
CleverReach 6.8415.783
(84.53 %) 		826
(12.07 %) 		232
(3.39 %)
Rapidmail 6.9335.825
(84.02 %) 		850
(12.26 %) 		258
(3.72 %)
Klick-Tipp 6.7635.630
(83.25 %) 		894
(13.22 %) 		239
(3.53 %)
Moosend 6.9085.703
(82.56 %) 		950
(13.75 %) 		255
(3.69 %)
HubSpot 6.8105.603
(82.28 %) 		941
(13.82 %) 		266
(3.91 %)
SendInBlue 6.8095.585
(82.02 %) 		971
(14.26 %) 		253
(3.72 %)
MailChimp 6.7735.537
(81.75 %) 		967
(14.28 %) 		269
(3.97 %)
Mailify 6.8055.519
(81.10 %) 		993
(14.59 %) 		293
(4.31 %)
ConvertKit 6.8015.513
(81.06 %) 		1.000
(14.70 %) 		288
(4.23 %)
AWeber 6.8725.570
(81.05 %) 		1.036
(15.08 %) 		266
(3.87 %)
Benchmark Email 6.8515.489
(80.12 %) 		1.066
(15.56 %) 		296
(4.32 %)
Constant Contact 6.9525.523
(79.44 %) 		1.114
(16.02 %) 		315
(4.53 %)
MailerLite 6.8525.394
(78.72 %) 		1.144
(16.70 %) 		314
(4.58 %)
SendPulse 7.0165.441
(77.55 %) 		1.263
(18.00 %) 		312
(4.45 %)
Clever Elements 6.8365.195
(75.99 %) 		1.310
(19.16 %) 		331
(4.84 %)
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ActiveCampaign email deliverability providers comparison 2021 (February)
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Email deliverability rates for ActiveCampaign and other providers comparison

85.22 % of 6.658 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 11.50 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.27 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.23 %
(5.788) 		11.40 %
(774) 		3.37 %
(229)
ActiveCampaign 85.22 %
(5.674) 		11.50 %
(766) 		3.27 %
(218)
CampaignMonitor 85.13 %
(5.830) 		11.59 %
(794) 		3.27 %
(224)
GetResponse 84.87 %
(5.643) 		11.73 %
(780) 		3.40 %
(226)
CleverReach 84.53 %
(5.783) 		12.07 %
(826) 		3.39 %
(232)
Rapidmail 84.02 %
(5.825) 		12.26 %
(850) 		3.72 %
(258)
Klick-Tipp 83.25 %
(5.630) 		13.22 %
(894) 		3.53 %
(239)
Moosend 82.56 %
(5.703) 		13.75 %
(950) 		3.69 %
(255)
HubSpot 82.28 %
(5.603) 		13.82 %
(941) 		3.91 %
(266)
SendInBlue 82.02 %
(5.585) 		14.26 %
(971) 		3.72 %
(253)
MailChimp 81.75 %
(5.537) 		14.28 %
(967) 		3.97 %
(269)
Mailify 81.10 %
(5.519) 		14.59 %
(993) 		4.31 %
(293)
ConvertKit 81.06 %
(5.513) 		14.70 %
(1.000) 		4.23 %
(288)
AWeber 81.05 %
(5.570) 		15.08 %
(1.036) 		3.87 %
(266)
Benchmark Email 80.12 %
(5.489) 		15.56 %
(1.066) 		4.32 %
(296)
Constant Contact 79.44 %
(5.523) 		16.02 %
(1.114) 		4.53 %
(315)
MailerLite 78.72 %
(5.394) 		16.70 %
(1.144) 		4.58 %
(314)
SendPulse 77.55 %
(5.441) 		18.00 %
(1.263) 		4.45 %
(312)
Clever Elements 75.99 %
(5.195) 		19.16 %
(1.310) 		4.84 %
(331)
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ActiveCampaign email deliverability rates providers comparison 2021 (February)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Food & Drink, Clothing, Other, Home & Garden and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Sport & Fitness and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 480423441388.13 %9.17 %2.71 %
Clothing 502441471487.85 %9.36 %2.79 %
Other 49343252987.63 %10.55 %1.83 %
Home & Garden 509446471687.62 %9.23 %3.14 %
Elektronics 549475581686.52 %10.56 %2.91 %
Pets 553474611885.71 %11.03 %3.25 %
Entertainment 487417551585.63 %11.29 %3.08 %
Health 498424601485.14 %12.05 %2.81 %
Cosmetics & Beauty 501424601784.63 %11.98 %3.39 %
Sport & Fitness 484405611883.68 %12.60 %3.72 %
Dating 508417712082.09 %13.98 %3.94 %
Job & Career 558458772382.08 %13.80 %4.12 %
Finance 536438732581.72 %13.62 %4.66 %
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ActiveCampaign email deliverability by category 2021 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 724638691788.12 %9.53 %2.35 %
ProtonMail 683596652287.26 %9.52 %3.22 %
GMX Mail 627542642186.44 %10.21 %3.35 %
Zoho Mail 653564662386.37 %10.11 %3.52 %
AOL Mail 657561841285.39 %12.79 %1.83 %
Mail.com 688586772585.17 %11.19 %3.63 %
Yahoo Mail 682577792684.60 %11.58 %3.81 %
Yandex Mail 635531851983.62 %13.39 %2.99 %
Gmail 650541862383.23 %13.23 %3.54 %
Outlook Mail 659538913081.64 %13.81 %4.55 %
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ActiveCampaign email deliverability by email service provider 2021 (February)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

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References and Resources

Further resources and references for ActiveCampaign.

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