ActiveCampaign Email Deliverability Report for the year 2023 (January)
In this email deliverability report for ActiveCampaign (January 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for ActiveCampaign and other providers comparison
A total of 6.897 emails were sent with ActiveCampaign. A total of 5.938 emails were delivered to the recipient's main mailbox. Of all emails sent, 769 emails ended up in the spam folder. 190 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
GetResponse | 7.004 | 6.059 (86.51 %) | 730 (10.42 %) | 215 (3.07 %) |
ActiveCampaign | 6.897 | 5.938 (86.10 %) | 769 (11.15 %) | 190 (2.75 %) |
CleverReach | 6.963 | 5.904 (84.79 %) | 837 (12.02 %) | 222 (3.19 %) |
Mailjet | 6.969 | 5.902 (84.69 %) | 843 (12.10 %) | 224 (3.21 %) |
CampaignMonitor | 6.800 | 5.721 (84.13 %) | 843 (12.40 %) | 236 (3.47 %) |
Klick-Tipp | 6.748 | 5.640 (83.58 %) | 874 (12.95 %) | 234 (3.47 %) |
Rapidmail | 6.781 | 5.636 (83.11 %) | 908 (13.39 %) | 237 (3.50 %) |
HubSpot | 6.906 | 5.729 (82.96 %) | 941 (13.63 %) | 236 (3.42 %) |
Moosend | 6.875 | 5.665 (82.40 %) | 953 (13.86 %) | 257 (3.74 %) |
AWeber | 6.817 | 5.600 (82.15 %) | 950 (13.94 %) | 267 (3.92 %) |
Mailify | 6.997 | 5.724 (81.81 %) | 1.019 (14.56 %) | 254 (3.63 %) |
SendInBlue | 6.630 | 5.407 (81.55 %) | 951 (14.34 %) | 272 (4.10 %) |
MailChimp | 6.640 | 5.412 (81.51 %) | 950 (14.31 %) | 278 (4.19 %) |
ConvertKit | 6.868 | 5.581 (81.26 %) | 1.009 (14.69 %) | 278 (4.05 %) |
MailerLite | 6.819 | 5.498 (80.63 %) | 1.047 (15.35 %) | 274 (4.02 %) |
Benchmark Email | 6.784 | 5.399 (79.58 %) | 1.076 (15.86 %) | 309 (4.55 %) |
Constant Contact | 6.767 | 5.302 (78.35 %) | 1.142 (16.88 %) | 323 (4.77 %) |
SendPulse | 6.894 | 5.366 (77.84 %) | 1.207 (17.51 %) | 321 (4.66 %) |
Clever Elements | 6.832 | 5.293 (77.47 %) | 1.209 (17.70 %) | 330 (4.83 %) |
Email deliverability rates for ActiveCampaign and other providers comparison
86.10 % of 6.897 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 11.15 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.75 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
GetResponse | 86.51 % (6.059) | 10.42 % (730) | 3.07 % (215) |
ActiveCampaign | 86.10 % (5.938) | 11.15 % (769) | 2.75 % (190) |
CleverReach | 84.79 % (5.904) | 12.02 % (837) | 3.19 % (222) |
Mailjet | 84.69 % (5.902) | 12.10 % (843) | 3.21 % (224) |
CampaignMonitor | 84.13 % (5.721) | 12.40 % (843) | 3.47 % (236) |
Klick-Tipp | 83.58 % (5.640) | 12.95 % (874) | 3.47 % (234) |
Rapidmail | 83.11 % (5.636) | 13.39 % (908) | 3.50 % (237) |
HubSpot | 82.96 % (5.729) | 13.63 % (941) | 3.42 % (236) |
Moosend | 82.40 % (5.665) | 13.86 % (953) | 3.74 % (257) |
AWeber | 82.15 % (5.600) | 13.94 % (950) | 3.92 % (267) |
Mailify | 81.81 % (5.724) | 14.56 % (1.019) | 3.63 % (254) |
SendInBlue | 81.55 % (5.407) | 14.34 % (951) | 4.10 % (272) |
MailChimp | 81.51 % (5.412) | 14.31 % (950) | 4.19 % (278) |
ConvertKit | 81.26 % (5.581) | 14.69 % (1.009) | 4.05 % (278) |
MailerLite | 80.63 % (5.498) | 15.35 % (1.047) | 4.02 % (274) |
Benchmark Email | 79.58 % (5.399) | 15.86 % (1.076) | 4.55 % (309) |
Constant Contact | 78.35 % (5.302) | 16.88 % (1.142) | 4.77 % (323) |
SendPulse | 77.84 % (5.366) | 17.51 % (1.207) | 4.66 % (321) |
Clever Elements | 77.47 % (5.293) | 17.70 % (1.209) | 4.83 % (330) |
Email deliverability by category
The delivery of the emails with ActiveCampaign in the categories Home & Garden, Food & Drink, Clothing, Other and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Health, Finance and Cosmetics & Beauty.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Home & Garden | 517 | 463 | 46 | 8 | 89.56 % | 8.90 % | 1.55 % |
Food & Drink | 537 | 477 | 50 | 10 | 88.83 % | 9.31 % | 1.86 % |
Clothing | 533 | 469 | 50 | 14 | 87.99 % | 9.38 % | 2.63 % |
Other | 548 | 481 | 56 | 11 | 87.77 % | 10.22 % | 2.01 % |
Entertainment | 526 | 456 | 58 | 12 | 86.69 % | 11.03 % | 2.28 % |
Elektronics | 533 | 462 | 55 | 16 | 86.68 % | 10.32 % | 3.00 % |
Pets | 502 | 435 | 52 | 15 | 86.65 % | 10.36 % | 2.99 % |
Sport & Fitness | 530 | 455 | 65 | 10 | 85.85 % | 12.26 % | 1.89 % |
Cosmetics & Beauty | 529 | 448 | 59 | 22 | 84.69 % | 11.15 % | 4.16 % |
Finance | 585 | 493 | 76 | 16 | 84.27 % | 12.99 % | 2.74 % |
Health | 537 | 452 | 67 | 18 | 84.17 % | 12.48 % | 3.35 % |
Job & Career | 497 | 413 | 67 | 17 | 83.10 % | 13.48 % | 3.42 % |
Dating | 523 | 434 | 68 | 21 | 82.98 % | 13.00 % | 4.02 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Yahoo Mail and Yandex Mail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
ProtonMail | 673 | 598 | 62 | 13 | 88.86 % | 9.21 % | 1.93 % |
Custom Mail | 678 | 599 | 62 | 17 | 88.35 % | 9.14 % | 2.51 % |
GMX Mail | 710 | 627 | 70 | 13 | 88.31 % | 9.86 % | 1.83 % |
Zoho Mail | 735 | 647 | 73 | 15 | 88.03 % | 9.93 % | 2.04 % |
Mail.com | 634 | 548 | 71 | 15 | 86.44 % | 11.20 % | 2.37 % |
AOL Mail | 726 | 616 | 85 | 25 | 84.85 % | 11.71 % | 3.44 % |
Outlook Mail | 686 | 578 | 87 | 21 | 84.26 % | 12.68 % | 3.06 % |
Yandex Mail | 701 | 590 | 92 | 19 | 84.17 % | 13.12 % | 2.71 % |
Yahoo Mail | 634 | 533 | 75 | 26 | 84.07 % | 11.83 % | 4.10 % |
Gmail | 720 | 602 | 92 | 26 | 83.61 % | 12.78 % | 3.61 % |
All email deliverability reports for ActiveCampaign
All available email deliverability reports for ActiveCampaign.
ActiveCampaign badges for website
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References and Resources
Further resources and references for ActiveCampaign.
No references or resources found.