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ActiveCampaign Email Deliverability Report for the year 2020 (October)

In this email deliverability report for ActiveCampaign (October 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ActiveCampaign and other providers comparison

A total of 7.986 emails were sent with ActiveCampaign. A total of 5.144 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.734 emails ended up in the spam folder. 108 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Clever Elements 7.9416.136
(77.27 %) 		1.712
(21.56 %) 		93
(1.17 %)
CleverReach 7.9055.998
(75.88 %) 		1.765
(22.33 %) 		142
(1.80 %)
GetResponse 7.6745.680
(74.02 %) 		1.888
(24.60 %) 		106
(1.38 %)
AWeber 7.9305.838
(73.62 %) 		1.958
(24.69 %) 		134
(1.69 %)
MailChimp 8.1255.702
(70.18 %) 		2.194
(27.00 %) 		229
(2.82 %)
SendPulse 8.0205.596
(69.78 %) 		2.293
(28.59 %) 		131
(1.63 %)
Moosend 8.4515.790
(68.51 %) 		2.494
(29.51 %) 		167
(1.98 %)
Mailjet 8.5715.849
(68.24 %) 		2.581
(30.11 %) 		141
(1.65 %)
Constant Contact 8.3305.601
(67.24 %) 		2.447
(29.38 %) 		282
(3.39 %)
Mailify 7.7155.183
(67.18 %) 		2.395
(31.04 %) 		137
(1.78 %)
Klick-Tipp 8.1375.422
(66.63 %) 		2.595
(31.89 %) 		120
(1.47 %)
MailerLite 8.2585.433
(65.79 %) 		2.674
(32.38 %) 		151
(1.83 %)
ActiveCampaign 7.9865.144
(64.41 %) 		2.734
(34.23 %) 		108
(1.35 %)
HubSpot 8.0765.151
(63.78 %) 		2.752
(34.08 %) 		173
(2.14 %)
CampaignMonitor 8.0734.941
(61.20 %) 		3.006
(37.24 %) 		126
(1.56 %)
Rapidmail 8.2104.954
(60.34 %) 		3.143
(38.28 %) 		113
(1.38 %)
Benchmark Email 8.4595.051
(59.71 %) 		3.109
(36.75 %) 		299
(3.53 %)
ConvertKit 8.1374.798
(58.97 %) 		3.092
(38.00 %) 		247
(3.04 %)
SendInBlue 7.9744.334
(54.35 %) 		3.410
(42.76 %) 		230
(2.88 %)
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ActiveCampaign email deliverability providers comparison 2020 (October)
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Email deliverability rates for ActiveCampaign and other providers comparison

64.41 % of 7.986 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 34.23 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.35 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Clever Elements 77.27 %
(6.136) 		21.56 %
(1.712) 		1.17 %
(93)
CleverReach 75.88 %
(5.998) 		22.33 %
(1.765) 		1.80 %
(142)
GetResponse 74.02 %
(5.680) 		24.60 %
(1.888) 		1.38 %
(106)
AWeber 73.62 %
(5.838) 		24.69 %
(1.958) 		1.69 %
(134)
MailChimp 70.18 %
(5.702) 		27.00 %
(2.194) 		2.82 %
(229)
SendPulse 69.78 %
(5.596) 		28.59 %
(2.293) 		1.63 %
(131)
Moosend 68.51 %
(5.790) 		29.51 %
(2.494) 		1.98 %
(167)
Mailjet 68.24 %
(5.849) 		30.11 %
(2.581) 		1.65 %
(141)
Constant Contact 67.24 %
(5.601) 		29.38 %
(2.447) 		3.39 %
(282)
Mailify 67.18 %
(5.183) 		31.04 %
(2.395) 		1.78 %
(137)
Klick-Tipp 66.63 %
(5.422) 		31.89 %
(2.595) 		1.47 %
(120)
MailerLite 65.79 %
(5.433) 		32.38 %
(2.674) 		1.83 %
(151)
ActiveCampaign 64.41 %
(5.144) 		34.23 %
(2.734) 		1.35 %
(108)
HubSpot 63.78 %
(5.151) 		34.08 %
(2.752) 		2.14 %
(173)
CampaignMonitor 61.20 %
(4.941) 		37.24 %
(3.006) 		1.56 %
(126)
Rapidmail 60.34 %
(4.954) 		38.28 %
(3.143) 		1.38 %
(113)
Benchmark Email 59.71 %
(5.051) 		36.75 %
(3.109) 		3.53 %
(299)
ConvertKit 58.97 %
(4.798) 		38.00 %
(3.092) 		3.04 %
(247)
SendInBlue 54.35 %
(4.334) 		42.76 %
(3.410) 		2.88 %
(230)
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ActiveCampaign email deliverability rates providers comparison 2020 (October)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Home & Garden, Clothing, Food & Drink, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Entertainment and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 636441186969.34 %29.25 %1.42 %
Clothing 646445192968.89 %29.72 %1.39 %
Food & Drink 590405178768.64 %30.17 %1.19 %
Other 724496219968.51 %30.25 %1.24 %
Pets 652445198968.25 %30.37 %1.38 %
Elektronics 550356188664.73 %34.18 %1.09 %
Sport & Fitness 578372199764.36 %34.43 %1.21 %
Job & Career 633407218864.30 %34.44 %1.26 %
Cosmetics & Beauty 511327176863.99 %34.44 %1.57 %
Entertainment 596380207963.76 %34.73 %1.51 %
Finance 696409278958.76 %39.94 %1.29 %
Health 572334229958.39 %40.03 %1.57 %
Dating 602327266954.32 %44.19 %1.50 %
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ActiveCampaign email deliverability by category 2020 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8105532461168.27 %30.37 %1.36 %
Zoho Mail 8325542671166.59 %32.09 %1.32 %
Mail.com 8555652801066.08 %32.75 %1.17 %
Yahoo Mail 7094652321265.59 %32.72 %1.69 %
AOL Mail 8795752931165.42 %33.33 %1.25 %
Yandex Mail 8845742991164.93 %33.82 %1.24 %
ProtonMail 7014462441163.62 %34.81 %1.57 %
GMX Mail 6634182351063.05 %35.44 %1.51 %
Outlook Mail 8265023131160.77 %37.89 %1.33 %
Gmail 8274923251059.49 %39.30 %1.21 %
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ActiveCampaign email deliverability by email service provider 2020 (October)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

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References and Resources

Further resources and references for ActiveCampaign.

No references or resources found.