ActiveCampaign Email Deliverability Report for the year 2020 (November)
In this email deliverability report for ActiveCampaign (November 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for ActiveCampaign and other providers comparison
A total of 8.094 emails were sent with ActiveCampaign. A total of 5.212 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.743 emails ended up in the spam folder. 139 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
AWeber | 8.379 | 6.405 (76.44 %) | 1.872 (22.34 %) | 102 (1.22 %) |
Clever Elements | 8.145 | 6.223 (76.40 %) | 1.822 (22.37 %) | 100 (1.23 %) |
GetResponse | 7.948 | 6.003 (75.53 %) | 1.856 (23.35 %) | 89 (1.12 %) |
Moosend | 7.674 | 5.771 (75.20 %) | 1.800 (23.46 %) | 103 (1.34 %) |
CleverReach | 8.209 | 5.957 (72.57 %) | 2.124 (25.87 %) | 128 (1.56 %) |
Klick-Tipp | 8.336 | 6.027 (72.30 %) | 2.213 (26.55 %) | 96 (1.15 %) |
Rapidmail | 8.528 | 5.873 (68.87 %) | 2.477 (29.05 %) | 178 (2.09 %) |
CampaignMonitor | 7.776 | 5.310 (68.29 %) | 2.346 (30.17 %) | 120 (1.54 %) |
Mailjet | 8.252 | 5.634 (68.27 %) | 2.461 (29.82 %) | 157 (1.90 %) |
SendPulse | 8.227 | 5.546 (67.41 %) | 2.584 (31.41 %) | 97 (1.18 %) |
SendInBlue | 7.978 | 5.241 (65.69 %) | 2.552 (31.99 %) | 185 (2.32 %) |
ConvertKit | 8.251 | 5.414 (65.62 %) | 2.640 (32.00 %) | 197 (2.39 %) |
Constant Contact | 8.150 | 5.329 (65.39 %) | 2.575 (31.60 %) | 246 (3.02 %) |
ActiveCampaign | 8.094 | 5.212 (64.39 %) | 2.743 (33.89 %) | 139 (1.72 %) |
Mailify | 8.364 | 5.362 (64.11 %) | 2.845 (34.01 %) | 157 (1.88 %) |
MailerLite | 7.724 | 4.712 (61.00 %) | 2.879 (37.27 %) | 133 (1.72 %) |
HubSpot | 8.070 | 4.883 (60.51 %) | 3.077 (38.13 %) | 110 (1.36 %) |
MailChimp | 7.726 | 4.425 (57.27 %) | 3.140 (40.64 %) | 161 (2.08 %) |
Benchmark Email | 8.306 | 4.657 (56.07 %) | 3.383 (40.73 %) | 266 (3.20 %) |
Email deliverability rates for ActiveCampaign and other providers comparison
64.39 % of 8.094 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 33.89 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.72 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
AWeber | 76.44 % (6.405) | 22.34 % (1.872) | 1.22 % (102) |
Clever Elements | 76.40 % (6.223) | 22.37 % (1.822) | 1.23 % (100) |
GetResponse | 75.53 % (6.003) | 23.35 % (1.856) | 1.12 % (89) |
Moosend | 75.20 % (5.771) | 23.46 % (1.800) | 1.34 % (103) |
CleverReach | 72.57 % (5.957) | 25.87 % (2.124) | 1.56 % (128) |
Klick-Tipp | 72.30 % (6.027) | 26.55 % (2.213) | 1.15 % (96) |
Rapidmail | 68.87 % (5.873) | 29.05 % (2.477) | 2.09 % (178) |
CampaignMonitor | 68.29 % (5.310) | 30.17 % (2.346) | 1.54 % (120) |
Mailjet | 68.27 % (5.634) | 29.82 % (2.461) | 1.90 % (157) |
SendPulse | 67.41 % (5.546) | 31.41 % (2.584) | 1.18 % (97) |
SendInBlue | 65.69 % (5.241) | 31.99 % (2.552) | 2.32 % (185) |
ConvertKit | 65.62 % (5.414) | 32.00 % (2.640) | 2.39 % (197) |
Constant Contact | 65.39 % (5.329) | 31.60 % (2.575) | 3.02 % (246) |
ActiveCampaign | 64.39 % (5.212) | 33.89 % (2.743) | 1.72 % (139) |
Mailify | 64.11 % (5.362) | 34.01 % (2.845) | 1.88 % (157) |
MailerLite | 61.00 % (4.712) | 37.27 % (2.879) | 1.72 % (133) |
HubSpot | 60.51 % (4.883) | 38.13 % (3.077) | 1.36 % (110) |
MailChimp | 57.27 % (4.425) | 40.64 % (3.140) | 2.08 % (161) |
Benchmark Email | 56.07 % (4.657) | 40.73 % (3.383) | 3.20 % (266) |
Email deliverability by category
The delivery of the emails with ActiveCampaign in the categories Pets, Food & Drink, Other, Clothing and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Entertainment.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Pets | 693 | 487 | 197 | 9 | 70.27 % | 28.43 % | 1.30 % |
Food & Drink | 572 | 399 | 164 | 9 | 69.76 % | 28.67 % | 1.57 % |
Other | 641 | 445 | 183 | 13 | 69.42 % | 28.55 % | 2.03 % |
Clothing | 560 | 388 | 161 | 11 | 69.29 % | 28.75 % | 1.96 % |
Home & Garden | 623 | 431 | 181 | 11 | 69.18 % | 29.05 % | 1.77 % |
Elektronics | 600 | 389 | 201 | 10 | 64.83 % | 33.50 % | 1.67 % |
Job & Career | 640 | 408 | 221 | 11 | 63.75 % | 34.53 % | 1.72 % |
Sport & Fitness | 699 | 444 | 242 | 13 | 63.52 % | 34.62 % | 1.86 % |
Entertainment | 508 | 322 | 177 | 9 | 63.39 % | 34.84 % | 1.77 % |
Cosmetics & Beauty | 570 | 359 | 202 | 9 | 62.98 % | 35.44 % | 1.58 % |
Health | 738 | 443 | 283 | 12 | 60.03 % | 38.35 % | 1.63 % |
Finance | 541 | 317 | 214 | 10 | 58.60 % | 39.56 % | 1.85 % |
Dating | 709 | 380 | 317 | 12 | 53.60 % | 44.71 % | 1.69 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Custom Mail | 699 | 486 | 201 | 12 | 69.53 % | 28.76 % | 1.72 % |
Zoho Mail | 824 | 553 | 257 | 14 | 67.11 % | 31.19 % | 1.70 % |
Mail.com | 861 | 576 | 270 | 15 | 66.90 % | 31.36 % | 1.74 % |
Yahoo Mail | 634 | 420 | 203 | 11 | 66.25 % | 32.02 % | 1.74 % |
AOL Mail | 830 | 545 | 271 | 14 | 65.66 % | 32.65 % | 1.69 % |
ProtonMail | 824 | 539 | 270 | 15 | 65.41 % | 32.77 % | 1.82 % |
Yandex Mail | 815 | 531 | 271 | 13 | 65.15 % | 33.25 % | 1.60 % |
GMX Mail | 844 | 519 | 311 | 14 | 61.49 % | 36.85 % | 1.66 % |
Outlook Mail | 897 | 543 | 339 | 15 | 60.54 % | 37.79 % | 1.67 % |
Gmail | 866 | 500 | 350 | 16 | 57.74 % | 40.42 % | 1.85 % |
All email deliverability reports for ActiveCampaign
All available email deliverability reports for ActiveCampaign.
ActiveCampaign badges for website
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References and Resources
Further resources and references for ActiveCampaign.
No references or resources found.