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ActiveCampaign Email Deliverability Report for the year 2023 (August)

In this email deliverability report for ActiveCampaign (August 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ActiveCampaign and other providers comparison

A total of 6.819 emails were sent with ActiveCampaign. A total of 5.829 emails were delivered to the recipient's main mailbox. Of all emails sent, 777 emails ended up in the spam folder. 213 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7465.863
(86.91 %) 		686
(10.17 %) 		197
(2.92 %)
ActiveCampaign 6.8195.829
(85.48 %) 		777
(11.39 %) 		213
(3.12 %)
CleverReach 6.9935.867
(83.90 %) 		894
(12.78 %) 		232
(3.32 %)
Rapidmail 6.8845.758
(83.64 %) 		888
(12.90 %) 		238
(3.46 %)
HubSpot 6.8225.700
(83.55 %) 		885
(12.97 %) 		237
(3.47 %)
CampaignMonitor 6.6945.584
(83.42 %) 		874
(13.06 %) 		236
(3.53 %)
Klick-Tipp 6.8425.702
(83.34 %) 		899
(13.14 %) 		241
(3.52 %)
Mailjet 6.6925.570
(83.23 %) 		890
(13.30 %) 		232
(3.47 %)
Mailify 6.9055.665
(82.04 %) 		958
(13.87 %) 		282
(4.08 %)
ConvertKit 6.8905.597
(81.23 %) 		999
(14.50 %) 		294
(4.27 %)
AWeber 6.6495.389
(81.05 %) 		989
(14.87 %) 		271
(4.08 %)
MailChimp 6.8275.518
(80.83 %) 		1.025
(15.01 %) 		284
(4.16 %)
Constant Contact 6.8645.513
(80.32 %) 		1.072
(15.62 %) 		279
(4.06 %)
Moosend 6.7805.445
(80.31 %) 		1.032
(15.22 %) 		303
(4.47 %)
MailerLite 6.7015.356
(79.93 %) 		1.043
(15.56 %) 		302
(4.51 %)
SendInBlue 6.7445.387
(79.88 %) 		1.079
(16.00 %) 		278
(4.12 %)
Benchmark Email 6.8265.449
(79.83 %) 		1.067
(15.63 %) 		310
(4.54 %)
SendPulse 6.8845.460
(79.31 %) 		1.130
(16.41 %) 		294
(4.27 %)
Clever Elements 6.7785.154
(76.04 %) 		1.284
(18.94 %) 		340
(5.02 %)
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ActiveCampaign email deliverability providers comparison 2023 (August)
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Email deliverability rates for ActiveCampaign and other providers comparison

85.48 % of 6.819 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 11.39 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.12 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.91 %
(5.863) 		10.17 %
(686) 		2.92 %
(197)
ActiveCampaign 85.48 %
(5.829) 		11.39 %
(777) 		3.12 %
(213)
CleverReach 83.90 %
(5.867) 		12.78 %
(894) 		3.32 %
(232)
Rapidmail 83.64 %
(5.758) 		12.90 %
(888) 		3.46 %
(238)
HubSpot 83.55 %
(5.700) 		12.97 %
(885) 		3.47 %
(237)
CampaignMonitor 83.42 %
(5.584) 		13.06 %
(874) 		3.53 %
(236)
Klick-Tipp 83.34 %
(5.702) 		13.14 %
(899) 		3.52 %
(241)
Mailjet 83.23 %
(5.570) 		13.30 %
(890) 		3.47 %
(232)
Mailify 82.04 %
(5.665) 		13.87 %
(958) 		4.08 %
(282)
ConvertKit 81.23 %
(5.597) 		14.50 %
(999) 		4.27 %
(294)
AWeber 81.05 %
(5.389) 		14.87 %
(989) 		4.08 %
(271)
MailChimp 80.83 %
(5.518) 		15.01 %
(1.025) 		4.16 %
(284)
Constant Contact 80.32 %
(5.513) 		15.62 %
(1.072) 		4.06 %
(279)
Moosend 80.31 %
(5.445) 		15.22 %
(1.032) 		4.47 %
(303)
MailerLite 79.93 %
(5.356) 		15.56 %
(1.043) 		4.51 %
(302)
SendInBlue 79.88 %
(5.387) 		16.00 %
(1.079) 		4.12 %
(278)
Benchmark Email 79.83 %
(5.449) 		15.63 %
(1.067) 		4.54 %
(310)
SendPulse 79.31 %
(5.460) 		16.41 %
(1.130) 		4.27 %
(294)
Clever Elements 76.04 %
(5.154) 		18.94 %
(1.284) 		5.02 %
(340)
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ActiveCampaign email deliverability rates providers comparison 2023 (August)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Home & Garden, Food & Drink, Elektronics, Pets and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Health, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 529466511288.09 %9.64 %2.27 %
Food & Drink 560490521887.50 %9.29 %3.21 %
Elektronics 538469571287.17 %10.59 %2.23 %
Pets 551480551687.11 %9.98 %2.90 %
Clothing 534465511887.08 %9.55 %3.37 %
Other 489424541186.71 %11.04 %2.25 %
Cosmetics & Beauty 509435601485.46 %11.79 %2.75 %
Entertainment 516440581885.27 %11.24 %3.49 %
Sport & Fitness 501426611485.03 %12.18 %2.79 %
Dating 545453751783.12 %13.76 %3.12 %
Health 544452702283.09 %12.87 %4.04 %
Finance 475394631882.95 %13.26 %3.79 %
Job & Career 528435702382.39 %13.26 %4.36 %
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ActiveCampaign email deliverability by category 2023 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 683606611688.73 %8.93 %2.34 %
Custom Mail 672594631588.39 %9.38 %2.23 %
GMX Mail 633555651387.68 %10.27 %2.05 %
Zoho Mail 674588681887.24 %10.09 %2.67 %
AOL Mail 698593871884.96 %12.46 %2.58 %
Yahoo Mail 725613862684.55 %11.86 %3.59 %
Mail.com 701590793284.17 %11.27 %4.56 %
Outlook Mail 648542852183.64 %13.12 %3.24 %
Gmail 755628992883.18 %13.11 %3.71 %
Yandex Mail 630520842682.54 %13.33 %4.13 %
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ActiveCampaign email deliverability by email service provider 2023 (August)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

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References and Resources

Further resources and references for ActiveCampaign.

No references or resources found.