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ActiveCampaign Email Deliverability Report for the year 2023 (December)

In this email deliverability report for ActiveCampaign (December 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ActiveCampaign and other providers comparison

A total of 6.880 emails were sent with ActiveCampaign. A total of 5.890 emails were delivered to the recipient's main mailbox. Of all emails sent, 775 emails ended up in the spam folder. 215 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.9175.979
(86.44 %)
712
(10.29 %)
226
(3.27 %)
ActiveCampaign 6.8805.890
(85.61 %)
775
(11.26 %)
215
(3.13 %)
Mailjet 6.7915.783
(85.16 %)
789
(11.62 %)
219
(3.22 %)
Klick-Tipp 6.8245.769
(84.54 %)
828
(12.13 %)
227
(3.33 %)
CleverReach 6.7225.679
(84.48 %)
827
(12.30 %)
216
(3.21 %)
CampaignMonitor 6.8325.706
(83.52 %)
877
(12.84 %)
249
(3.64 %)
Rapidmail 6.8345.694
(83.32 %)
879
(12.86 %)
261
(3.82 %)
ConvertKit 6.9615.783
(83.08 %)
935
(13.43 %)
243
(3.49 %)
HubSpot 6.8175.608
(82.26 %)
938
(13.76 %)
271
(3.98 %)
Mailify 6.6505.441
(81.82 %)
934
(14.05 %)
275
(4.14 %)
AWeber 6.8915.627
(81.66 %)
985
(14.29 %)
279
(4.05 %)
MailChimp 6.9935.700
(81.51 %)
1.018
(14.56 %)
275
(3.93 %)
Moosend 6.7885.494
(80.94 %)
1.033
(15.22 %)
261
(3.85 %)
SendInBlue 6.9115.511
(79.74 %)
1.111
(16.08 %)
289
(4.18 %)
Benchmark Email 6.9305.509
(79.49 %)
1.111
(16.03 %)
310
(4.47 %)
Constant Contact 6.9155.484
(79.31 %)
1.141
(16.50 %)
290
(4.19 %)
SendPulse 6.6585.269
(79.14 %)
1.109
(16.66 %)
280
(4.21 %)
MailerLite 6.7805.357
(79.01 %)
1.126
(16.61 %)
297
(4.38 %)
Clever Elements 6.6485.033
(75.71 %)
1.257
(18.91 %)
358
(5.39 %)

Email deliverability rates for ActiveCampaign and other providers comparison

85.61 % of 6.880 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 11.26 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.13 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.44 %
(5.979)
10.29 %
(712)
3.27 %
(226)
ActiveCampaign 85.61 %
(5.890)
11.26 %
(775)
3.13 %
(215)
Mailjet 85.16 %
(5.783)
11.62 %
(789)
3.22 %
(219)
Klick-Tipp 84.54 %
(5.769)
12.13 %
(828)
3.33 %
(227)
CleverReach 84.48 %
(5.679)
12.30 %
(827)
3.21 %
(216)
CampaignMonitor 83.52 %
(5.706)
12.84 %
(877)
3.64 %
(249)
Rapidmail 83.32 %
(5.694)
12.86 %
(879)
3.82 %
(261)
ConvertKit 83.08 %
(5.783)
13.43 %
(935)
3.49 %
(243)
HubSpot 82.26 %
(5.608)
13.76 %
(938)
3.98 %
(271)
Mailify 81.82 %
(5.441)
14.05 %
(934)
4.14 %
(275)
AWeber 81.66 %
(5.627)
14.29 %
(985)
4.05 %
(279)
MailChimp 81.51 %
(5.700)
14.56 %
(1.018)
3.93 %
(275)
Moosend 80.94 %
(5.494)
15.22 %
(1.033)
3.85 %
(261)
SendInBlue 79.74 %
(5.511)
16.08 %
(1.111)
4.18 %
(289)
Benchmark Email 79.49 %
(5.509)
16.03 %
(1.111)
4.47 %
(310)
Constant Contact 79.31 %
(5.484)
16.50 %
(1.141)
4.19 %
(290)
SendPulse 79.14 %
(5.269)
16.66 %
(1.109)
4.21 %
(280)
MailerLite 79.01 %
(5.357)
16.61 %
(1.126)
4.38 %
(297)
Clever Elements 75.71 %
(5.033)
18.91 %
(1.257)
5.39 %
(358)

Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Clothing, Food & Drink, Other, Elektronics and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Sport & Fitness, Job & Career and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 537473511388.08 %9.50 %2.42 %
Food & Drink 482424451387.97 %9.34 %2.70 %
Other 516452521287.60 %10.08 %2.33 %
Elektronics 543474561387.29 %10.31 %2.39 %
Home & Garden 552480531986.96 %9.60 %3.44 %
Pets 537467551586.96 %10.24 %2.79 %
Cosmetics & Beauty 515445561486.41 %10.87 %2.72 %
Entertainment 533460581586.30 %10.88 %2.81 %
Health 521440621984.45 %11.90 %3.65 %
Job & Career 545455751583.49 %13.76 %2.75 %
Sport & Fitness 561466702583.07 %12.48 %4.46 %
Finance 471388651882.38 %13.80 %3.82 %
Dating 567466772482.19 %13.58 %4.23 %

Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Yahoo Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 707626661588.54 %9.34 %2.12 %
GMX Mail 613539591587.93 %9.62 %2.45 %
ProtonMail 704614682287.22 %9.66 %3.13 %
Zoho Mail 678590672187.02 %9.88 %3.10 %
Mail.com 683586742385.80 %10.83 %3.37 %
AOL Mail 696588842484.48 %12.07 %3.45 %
Yandex Mail 679572872084.24 %12.81 %2.95 %
Outlook Mail 674567862184.12 %12.76 %3.12 %
Yahoo Mail 698587832884.10 %11.89 %4.01 %
Gmail 7486211012683.02 %13.50 %3.48 %

All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

ActiveCampaign
92
/100
ActiveCampaign
92
/100
ActiveCampaign
92
/100

References and Resources

Further resources and references for ActiveCampaign.

No references or resources found.