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ActiveCampaign Email Deliverability Report for the year 2024 (May)

In this email deliverability report for ActiveCampaign (May 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ActiveCampaign and other providers comparison

A total of 6.923 emails were sent with ActiveCampaign. A total of 6.005 emails were delivered to the recipient's main mailbox. Of all emails sent, 727 emails ended up in the spam folder. 191 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9236.005
(86.74 %)
727
(10.50 %)
191
(2.76 %)
CleverReach 6.7625.744
(84.95 %)
797
(11.79 %)
221
(3.27 %)
GetResponse 6.8355.800
(84.86 %)
806
(11.79 %)
229
(3.35 %)
Klick-Tipp 6.7065.643
(84.15 %)
834
(12.44 %)
229
(3.41 %)
CampaignMonitor 6.8675.725
(83.37 %)
900
(13.11 %)
242
(3.52 %)
Mailjet 6.9745.793
(83.07 %)
925
(13.26 %)
256
(3.67 %)
ConvertKit 6.9645.772
(82.88 %)
941
(13.51 %)
251
(3.60 %)
HubSpot 6.6495.488
(82.54 %)
897
(13.49 %)
264
(3.97 %)
Moosend 6.7935.588
(82.26 %)
941
(13.85 %)
264
(3.89 %)
Rapidmail 6.8365.616
(82.15 %)
942
(13.78 %)
278
(4.07 %)
Mailify 6.8185.599
(82.12 %)
944
(13.85 %)
275
(4.03 %)
AWeber 6.7855.553
(81.84 %)
962
(14.18 %)
270
(3.98 %)
Benchmark Email 6.9835.675
(81.27 %)
1.028
(14.72 %)
280
(4.01 %)
MailChimp 6.7495.453
(80.80 %)
1.014
(15.02 %)
282
(4.18 %)
SendInBlue 6.8575.509
(80.34 %)
1.056
(15.40 %)
292
(4.26 %)
MailerLite 6.9155.498
(79.51 %)
1.131
(16.36 %)
286
(4.14 %)
Constant Contact 6.8825.405
(78.54 %)
1.171
(17.02 %)
306
(4.45 %)
SendPulse 6.7655.274
(77.96 %)
1.210
(17.89 %)
281
(4.15 %)
Clever Elements 6.8405.186
(75.82 %)
1.290
(18.86 %)
364
(5.32 %)

Email deliverability rates for ActiveCampaign and other providers comparison

86.74 % of 6.923 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 10.50 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.76 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.74 %
(6.005)
10.50 %
(727)
2.76 %
(191)
CleverReach 84.95 %
(5.744)
11.79 %
(797)
3.27 %
(221)
GetResponse 84.86 %
(5.800)
11.79 %
(806)
3.35 %
(229)
Klick-Tipp 84.15 %
(5.643)
12.44 %
(834)
3.41 %
(229)
CampaignMonitor 83.37 %
(5.725)
13.11 %
(900)
3.52 %
(242)
Mailjet 83.07 %
(5.793)
13.26 %
(925)
3.67 %
(256)
ConvertKit 82.88 %
(5.772)
13.51 %
(941)
3.60 %
(251)
HubSpot 82.54 %
(5.488)
13.49 %
(897)
3.97 %
(264)
Moosend 82.26 %
(5.588)
13.85 %
(941)
3.89 %
(264)
Rapidmail 82.15 %
(5.616)
13.78 %
(942)
4.07 %
(278)
Mailify 82.12 %
(5.599)
13.85 %
(944)
4.03 %
(275)
AWeber 81.84 %
(5.553)
14.18 %
(962)
3.98 %
(270)
Benchmark Email 81.27 %
(5.675)
14.72 %
(1.028)
4.01 %
(280)
MailChimp 80.80 %
(5.453)
15.02 %
(1.014)
4.18 %
(282)
SendInBlue 80.34 %
(5.509)
15.40 %
(1.056)
4.26 %
(292)
MailerLite 79.51 %
(5.498)
16.36 %
(1.131)
4.14 %
(286)
Constant Contact 78.54 %
(5.405)
17.02 %
(1.171)
4.45 %
(306)
SendPulse 77.96 %
(5.274)
17.89 %
(1.210)
4.15 %
(281)
Clever Elements 75.82 %
(5.186)
18.86 %
(1.290)
5.32 %
(364)

Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Clothing, Food & Drink, Pets, Home & Garden and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Sport & Fitness, Finance and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 54448850689.71 %9.19 %1.10 %
Food & Drink 529471471189.04 %8.88 %2.08 %
Pets 527468461388.80 %8.73 %2.47 %
Home & Garden 590519531887.97 %8.98 %3.05 %
Elektronics 514451491487.74 %9.53 %2.72 %
Other 524459511487.60 %9.73 %2.67 %
Cosmetics & Beauty 530463561187.36 %10.57 %2.08 %
Entertainment 515446551486.60 %10.68 %2.72 %
Health 505431601485.35 %11.88 %2.77 %
Finance 560476691585.00 %12.32 %2.68 %
Sport & Fitness 506430562084.98 %11.07 %3.95 %
Job & Career 533449661884.24 %12.38 %3.38 %
Dating 546454692383.15 %12.64 %4.21 %

Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 640567561788.59 %8.75 %2.66 %
GMX Mail 693613671388.46 %9.67 %1.88 %
Zoho Mail 706621642187.96 %9.07 %2.97 %
ProtonMail 682596622487.39 %9.09 %3.52 %
Mail.com 662578651987.31 %9.82 %2.87 %
Yahoo Mail 695603771586.76 %11.08 %2.16 %
AOL Mail 732632792186.34 %10.79 %2.87 %
Yandex Mail 720617851885.69 %11.81 %2.50 %
Outlook Mail 689583871984.62 %12.63 %2.76 %
Gmail 704595852484.52 %12.07 %3.41 %

All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

ActiveCampaign
92
/100
ActiveCampaign
92
/100
ActiveCampaign
92
/100

References and Resources

Further resources and references for ActiveCampaign.

No references or resources found.