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ActiveCampaign Email Deliverability Report for the year 2025 (July)

In this email deliverability report for ActiveCampaign (July 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.

Email deliverability for ActiveCampaign and other providers comparison

A total of 10.217 emails were sent with ActiveCampaign. A total of 8.391 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.805 emails ended up in the spam folder. 266 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
GetResponse 10.0209.183
(91.65 %) 		849
(8.47 %) 		156
(1.56 %)
AWeber 9.7538.643
(88.62 %) 		1.135
(11.64 %) 		152
(1.56 %)
Amazon SES 10.3819.181
(88.44 %) 		1.204
(11.60 %) 		164
(1.58 %)
Klick-Tipp 9.9498.484
(85.27 %) 		1.482
(14.90 %) 		232
(2.33 %)
Benchmark Email 10.3308.774
(84.94 %) 		1.555
(15.05 %) 		247
(2.39 %)
HubSpot 10.3108.670
(84.09 %) 		1.634
(15.85 %) 		252
(2.44 %)
CleverReach 10.2768.625
(83.93 %) 		1.602
(15.59 %) 		248
(2.41 %)
Postmark 10.2508.592
(83.82 %) 		1.694
(16.53 %) 		244
(2.38 %)
Kit 10.2268.506
(83.18 %) 		1.798
(17.58 %) 		242
(2.37 %)
MailChimp 10.1038.393
(83.07 %) 		1.744
(17.26 %) 		244
(2.42 %)
Mailjet 9.9408.189
(82.38 %) 		1.737
(17.47 %) 		244
(2.45 %)
mailtrap 10.1828.365
(82.15 %) 		1.825
(17.92 %) 		253
(2.48 %)
ActiveCampaign 10.2178.391
(82.13 %) 		1.805
(17.67 %) 		266
(2.60 %)
Clever Elements 9.9228.139
(82.03 %) 		1.756
(17.70 %) 		248
(2.50 %)
MailerLite 10.0288.139
(81.16 %) 		1.895
(18.90 %) 		257
(2.56 %)
CampaignMonitor 10.0078.090
(80.84 %) 		1.896
(18.95 %) 		244
(2.44 %)
Constant Contact 9.9347.981
(80.34 %) 		1.972
(19.85 %) 		247
(2.49 %)
Mailgun 10.1828.173
(80.27 %) 		2.032
(19.96 %) 		251
(2.47 %)
Brevo 10.2318.188
(80.03 %) 		2.056
(20.10 %) 		247
(2.41 %)
Rapidmail 9.8577.879
(79.93 %) 		1.996
(20.25 %) 		239
(2.42 %)
Moosend 10.5258.392
(79.73 %) 		2.125
(20.19 %) 		257
(2.44 %)
SendPulse 10.2038.126
(79.64 %) 		2.028
(19.88 %) 		251
(2.46 %)
Sarbacane 9.8837.715
(78.06 %) 		2.240
(22.67 %) 		251
(2.54 %)
SendGrid 10.1287.807
(77.08 %) 		2.316
(22.87 %) 		255
(2.52 %)
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ActiveCampaign email deliverability providers comparison 2025 (July)
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Email deliverability rates for ActiveCampaign and other providers comparison

82.13 % of 10.217 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 17.67 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.60 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 91.65 %
(9.183) 		8.47 %
(849) 		1.56 %
(156)
AWeber 88.62 %
(8.643) 		11.64 %
(1.135) 		1.56 %
(152)
Amazon SES 88.44 %
(9.181) 		11.60 %
(1.204) 		1.58 %
(164)
Klick-Tipp 85.27 %
(8.484) 		14.90 %
(1.482) 		2.33 %
(232)
Benchmark Email 84.94 %
(8.774) 		15.05 %
(1.555) 		2.39 %
(247)
HubSpot 84.09 %
(8.670) 		15.85 %
(1.634) 		2.44 %
(252)
CleverReach 83.93 %
(8.625) 		15.59 %
(1.602) 		2.41 %
(248)
Postmark 83.82 %
(8.592) 		16.53 %
(1.694) 		2.38 %
(244)
Kit 83.18 %
(8.506) 		17.58 %
(1.798) 		2.37 %
(242)
MailChimp 83.07 %
(8.393) 		17.26 %
(1.744) 		2.42 %
(244)
Mailjet 82.38 %
(8.189) 		17.47 %
(1.737) 		2.45 %
(244)
mailtrap 82.15 %
(8.365) 		17.92 %
(1.825) 		2.48 %
(253)
ActiveCampaign 82.13 %
(8.391) 		17.67 %
(1.805) 		2.60 %
(266)
Clever Elements 82.03 %
(8.139) 		17.70 %
(1.756) 		2.50 %
(248)
MailerLite 81.16 %
(8.139) 		18.90 %
(1.895) 		2.56 %
(257)
CampaignMonitor 80.84 %
(8.090) 		18.95 %
(1.896) 		2.44 %
(244)
Constant Contact 80.34 %
(7.981) 		19.85 %
(1.972) 		2.49 %
(247)
Mailgun 80.27 %
(8.173) 		19.96 %
(2.032) 		2.47 %
(251)
Brevo 80.03 %
(8.188) 		20.10 %
(2.056) 		2.41 %
(247)
Rapidmail 79.93 %
(7.879) 		20.25 %
(1.996) 		2.42 %
(239)
Moosend 79.73 %
(8.392) 		20.19 %
(2.125) 		2.44 %
(257)
SendPulse 79.64 %
(8.126) 		19.88 %
(2.028) 		2.46 %
(251)
Sarbacane 78.06 %
(7.715) 		22.67 %
(2.240) 		2.54 %
(251)
SendGrid 77.08 %
(7.807) 		22.87 %
(2.316) 		2.52 %
(255)
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ActiveCampaign email deliverability rates providers comparison 2025 (July)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Entertainment, Finance, Job & Career, Dating and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Pets, Cosmetics & Beauty, Elektronics, Sport & Fitness and Health.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Entertainment 7846631322184.57 %16.84 %2.68 %
Finance 9247741672583.77 %18.07 %2.71 %
Job & Career 8396991442183.31 %17.16 %2.50 %
Dating 7456171361882.82 %18.26 %2.42 %
Clothing 7746401421982.69 %18.35 %2.45 %
Other 7285961332081.87 %18.27 %2.75 %
Food & Drink 8296781452181.79 %17.49 %2.53 %
Home & Garden 7726291382181.48 %17.88 %2.72 %
Health 7496101432181.44 %19.09 %2.80 %
Sport & Fitness 7376001231781.41 %16.69 %2.31 %
Elektronics 7696211432080.75 %18.60 %2.60 %
Cosmetics & Beauty 7846331292280.74 %16.45 %2.81 %
Pets 7836311302080.59 %16.60 %2.55 %
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ActiveCampaign email deliverability by category 2025 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Zoho Mail, GMX Mail and iCloud Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and AOL Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Zoho Mail 7386131342183.06 %18.16 %2.85 %
GMX Mail 7215981291882.94 %17.89 %2.50 %
iCloud Mail 7296041411782.85 %19.34 %2.33 %
Tuta 7926551401782.70 %17.68 %2.15 %
Yahoo Mail 8066661332482.63 %16.50 %2.98 %
Gmail 8046631342082.46 %16.67 %2.49 %
Juno.com 8106661452082.22 %17.90 %2.47 %
Custom Mail 7946521292082.12 %16.25 %2.52 %
Mail.com 7586201322181.79 %17.41 %2.77 %
ProtonMail 8156661452381.72 %17.79 %2.82 %
AOL Mail 7716271332181.32 %17.25 %2.72 %
Outlook Mail 8266701582081.11 %19.13 %2.42 %
Yandex Mail 8536911522481.01 %17.82 %2.81 %
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ActiveCampaign email deliverability by email service provider 2025 (July)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

ActiveCampaign
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ActiveCampaign
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ActiveCampaign
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References and Resources

Further resources and references for ActiveCampaign.