Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 379.234	286.199 284.377	80.048 80.692	14.771 14.165

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 74.99 %	21.01 % 21.28 %	3.88 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 29163	22779 22709	5293 5452	1040 1002	78.25 % 77.87 %	18.18 % 18.69 %	3.57 % 3.44 %
Elektronics	29616 28630	22326 21692	6162 5876	1128 1062	75.38 % 75.77 %	20.81 % 20.52 %	3.81 % 3.71 %
Entertainment	28782 28947	21665 21762	6025 6172	1092 1013	75.27 % 75.18 %	20.93 % 21.32 %	3.79 % 3.50 %
Cosmetics & Beauty	29012 29450	21751 21967	6121 6348	1140 1135	74.97 % 74.59 %	21.10 % 21.56 %	3.93 % 3.85 %
Food & Drink	29328 29390	22928 22886	5363 5505	1037 999	78.18 % 77.87 %	18.29 % 18.73 %	3.54 % 3.40 %
Home & Garden	29413 29103	23068 22696	5336 5380	1009 1027	78.43 % 77.99 %	18.14 % 18.49 %	3.43 % 3.53 %
Finance	29693 29769	21255 21276	7166 7244	1272 1249	71.58 % 71.47 %	24.13 % 24.33 %	4.28 % 4.20 %
Health	29946 29321	21642 21258	7074 6969	1230 1094	72.27 % 72.50 %	23.62 % 23.77 %	4.11 % 3.73 %
Pets	29268 29096	22652 22436	5584 5643	1032 1017	77.40 % 77.11 %	19.08 % 19.39 %	3.53 % 3.50 %
Sport & Fitness	28610 29354	21271 21669	6186 6565	1153 1120	74.35 % 73.82 %	21.62 % 22.36 %	4.03 % 3.82 %
Job & Career	29681 29431	21669 21517	6699 6714	1313 1200	73.01 % 73.11 %	22.57 % 22.81 %	4.42 % 4.08 %
Dating	29202 28650	20545 20152	7447 7285	1210 1213	70.35 % 70.34 %	25.50 % 25.43 %	4.14 % 4.23 %
Other	29355 28930	22648 22357	5592 5539	1115 1034	77.15 % 77.28 %	19.05 % 19.15 %	3.80 % 3.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 37865	27109 27153	8957 9127	1661 1585	71.86 % 71.71 %	23.74 % 24.10 %	4.40 % 4.19 %
Outlook Mail	38393 38104	27737 27645	9041 8945	1615 1514	72.24 % 72.55 %	23.55 % 23.48 %	4.21 % 3.97 %
Yahoo Mail	38051 37837	28569 28213	7987 8136	1495 1488	75.08 % 74.56 %	20.99 % 21.50 %	3.93 % 3.93 %
AOL Mail	38311 37653	28670 28122	8115 8099	1526 1432	74.83 % 74.69 %	21.18 % 21.51 %	3.98 % 3.80 %
Mail.com	38349 38266	29200 28985	7718 7847	1431 1434	76.14 % 75.75 %	20.13 % 20.51 %	3.73 % 3.75 %
Yandex Mail	38094 37489	27922 27520	8576 8485	1596 1484	73.30 % 73.41 %	22.51 % 22.63 %	4.19 % 3.96 %
GMX Mail	38320 38099	29044 28844	7944 7945	1332 1310	75.79 % 75.71 %	20.73 % 20.85 %	3.48 % 3.44 %
Zoho Mail	37995 37753	29199 29021	7372 7397	1424 1335	76.85 % 76.87 %	19.40 % 19.59 %	3.75 % 3.54 %
ProtonMail	37905 37885	29129 29076	7411 7553	1365 1256	76.85 % 76.75 %	19.55 % 19.94 %	3.60 % 3.32 %
Custom Mail	37873 38283	29620 29798	6927 7158	1326 1327	78.21 % 77.84 %	18.29 % 18.70 %	3.50 % 3.47 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.