Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.707 351.707	264.242 262.664	75.824 76.115	13.641 12.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.71 % 74.68 %	21.44 % 21.64 %	3.86 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27115 27024	21106 20971	5025 5135	984 918	77.84 % 77.60 %	18.53 % 19.00 %	3.63 % 3.40 %
Elektronics	27543 26577	20621 20057	5863 5554	1059 966	74.87 % 75.47 %	21.29 % 20.90 %	3.84 % 3.63 %
Entertainment	26700 26772	19989 20062	5706 5804	1005 906	74.87 % 74.94 %	21.37 % 21.68 %	3.76 % 3.38 %
Cosmetics & Beauty	26913 27334	20058 20314	5790 5997	1065 1023	74.53 % 74.32 %	21.51 % 21.94 %	3.96 % 3.74 %
Food & Drink	27192 27339	21162 21215	5075 5203	955 921	77.82 % 77.60 %	18.66 % 19.03 %	3.51 % 3.37 %
Home & Garden	27323 26986	21337 20987	5055 5064	931 935	78.09 % 77.77 %	18.50 % 18.77 %	3.41 % 3.46 %
Finance	27504 27581	19566 19597	6780 6836	1158 1148	71.14 % 71.05 %	24.65 % 24.79 %	4.21 % 4.16 %
Health	27766 27285	19924 19671	6713 6613	1129 1001	71.76 % 72.09 %	24.18 % 24.24 %	4.07 % 3.67 %
Pets	27130 26919	20912 20689	5269 5298	949 932	77.08 % 76.86 %	19.42 % 19.68 %	3.50 % 3.46 %
Sport & Fitness	26550 27287	19639 20070	5850 6200	1061 1017	73.97 % 73.55 %	22.03 % 22.72 %	4.00 % 3.73 %
Job & Career	27524 27253	19990 19855	6327 6309	1207 1089	72.63 % 72.85 %	22.99 % 23.15 %	4.39 % 4.00 %
Dating	27140 26532	18956 18519	7080 6892	1104 1121	69.85 % 69.80 %	26.09 % 25.98 %	4.07 % 4.23 %
Other	27307 26818	20982 20657	5291 5210	1034 951	76.84 % 77.03 %	19.38 % 19.43 %	3.79 % 3.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35032 34973	25004 24941	8496 8592	1532 1440	71.37 % 71.32 %	24.25 % 24.57 %	4.37 % 4.12 %
Outlook Mail	35644 35377	25599 25548	8567 8448	1478 1381	71.82 % 72.22 %	24.03 % 23.88 %	4.15 % 3.90 %
Yahoo Mail	35382 35012	26451 26001	7552 7649	1379 1362	74.76 % 74.26 %	21.34 % 21.85 %	3.90 % 3.89 %
AOL Mail	35534 35002	26454 26071	7668 7635	1412 1296	74.45 % 74.48 %	21.58 % 21.81 %	3.97 % 3.70 %
Mail.com	35676 35497	27029 26792	7316 7392	1331 1313	75.76 % 75.48 %	20.51 % 20.82 %	3.73 % 3.70 %
Yandex Mail	35283 34832	25733 25463	8092 7999	1458 1370	72.93 % 73.10 %	22.93 % 22.96 %	4.13 % 3.93 %
GMX Mail	35529 35294	26764 26596	7545 7514	1220 1184	75.33 % 75.36 %	21.24 % 21.29 %	3.43 % 3.35 %
Zoho Mail	35259 34937	26939 26741	6987 6968	1333 1228	76.40 % 76.54 %	19.82 % 19.94 %	3.78 % 3.51 %
ProtonMail	35224 35232	26912 26930	7043 7163	1269 1139	76.40 % 76.44 %	19.99 % 20.33 %	3.60 % 3.23 %
Custom Mail	35144 35551	27357 27581	6558 6755	1229 1215	77.84 % 77.58 %	18.66 % 19.00 %	3.50 % 3.42 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.