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Benchmark Email and MailerLite Email Deliverability Comparison

  Benchmark Email
  MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  222.524
  159.455
  159.994
  56.164
  55.306
  8.235
  7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  71.90 %
  25.09 %
  24.85 %
  3.68 %
  3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  17097
  12737
  12853
  3697
  3722
  621
  522
  74.68 %
  75.18 %
  21.68 %
  21.77 %
  3.64 %
  3.05 %
Elektronics
  17571
  16642
  12507
  12060
  4432
  4048
  632
  534
  71.18 %
  72.47 %
  25.22 %
  24.32 %
  3.60 %
  3.21 %
Entertainment
  16807
  16914
  11987
  12183
  4200
  4214
  620
  517
  71.32 %
  72.03 %
  24.99 %
  24.91 %
  3.69 %
  3.06 %
Cosmetics & Beauty
  17088
  17252
  12135
  12317
  4316
  4372
  637
  563
  71.01 %
  71.39 %
  25.26 %
  25.34 %
  3.73 %
  3.26 %
Food & Drink
  17317
  17653
  12957
  13279
  3768
  3840
  592
  534
  74.82 %
  75.22 %
  21.76 %
  21.75 %
  3.42 %
  3.02 %
Home & Garden
  17277
  17011
  12973
  12803
  3734
  3652
  570
  556
  75.09 %
  75.26 %
  21.61 %
  21.47 %
  3.30 %
  3.27 %
Finance
  17224
  17585
  11543
  11966
  5008
  5015
  673
  604
  67.02 %
  68.05 %
  29.08 %
  28.52 %
  3.91 %
  3.43 %
Health
  17938
  17429
  12136
  11940
  5119
  4920
  683
  569
  67.66 %
  68.51 %
  28.54 %
  28.23 %
  3.81 %
  3.26 %
Pets
  17211
  17000
  12765
  12690
  3848
  3781
  598
  529
  74.17 %
  74.65 %
  22.36 %
  22.24 %
  3.47 %
  3.11 %
Sport & Fitness
  16731
  17219
  11847
  12188
  4267
  4462
  617
  569
  70.81 %
  70.78 %
  25.50 %
  25.91 %
  3.69 %
  3.30 %
Job & Career
  17395
  17180
  12084
  12110
  4582
  4477
  729
  593
  69.47 %
  70.49 %
  26.34 %
  26.06 %
  4.19 %
  3.45 %
Dating
  17000
  16512
  11032
  10863
  5334
  5071
  634
  578
  64.89 %
  65.79 %
  31.38 %
  30.71 %
  3.73 %
  3.50 %
Other
  17240
  17030
  12752
  12742
  3859
  3732
  629
  556
  73.97 %
  74.82 %
  22.38 %
  21.91 %
  3.65 %
  3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  22056
  15039
  14964
  6336
  6288
  879
  804
  67.58 %
  67.85 %
  28.47 %
  28.51 %
  3.95 %
  3.65 %
Outlook Mail
  22861
  22147
  15532
  15315
  6428
  6092
  901
  740
  67.94 %
  69.15 %
  28.12 %
  27.51 %
  3.94 %
  3.34 %
Yahoo Mail
  22213
  22455
  15919
  16180
  5468
  5531
  826
  744
  71.67 %
  72.06 %
  24.62 %
  24.63 %
  3.72 %
  3.31 %
AOL Mail
  22384
  22230
  15966
  16042
  5571
  5468
  847
  720
  71.33 %
  72.16 %
  24.89 %
  24.60 %
  3.78 %
  3.24 %
Mail.com
  22577
  22540
  16397
  16471
  5382
  5341
  798
  728
  72.63 %
  73.07 %
  23.84 %
  23.70 %
  3.53 %
  3.23 %
Yandex Mail
  22428
  21835
  15655
  15366
  5913
  5675
  860
  794
  69.80 %
  70.37 %
  26.36 %
  25.99 %
  3.83 %
  3.64 %
GMX Mail
  22479
  22160
  15986
  15933
  5728
  5564
  765
  663
  71.12 %
  71.90 %
  25.48 %
  25.11 %
  3.40 %
  2.99 %
Zoho Mail
  22248
  22122
  16286
  16364
  5165
  5072
  797
  686
  73.20 %
  73.97 %
  23.22 %
  22.93 %
  3.58 %
  3.10 %
ProtonMail
  22179
  22372
  16075
  16373
  5319
  5340
  785
  659
  72.48 %
  73.19 %
  23.98 %
  23.87 %
  3.54 %
  2.95 %
Custom Mail
  22231
  22607
  16600
  16986
  4854
  4935
  777
  686
  74.67 %
  75.14 %
  21.83 %
  21.83 %
  3.50 %
  3.03 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.