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Benchmark Email and MailerLite Email Deliverability Comparison

  Benchmark Email
  MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.420
  181.459
  125.836
  127.435
  49.997
  48.605
  6.587
  5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  68.98 %
  70.23 %
  27.41 %
  26.79 %
  3.61 %
  2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13988
  13973
  10194
  10312
  3298
  3277
  496
  384
  72.88 %
  73.80 %
  23.58 %
  23.45 %
  3.55 %
  2.75 %
Elektronics
  14434
  13377
  9931
  9440
  3989
  3537
  514
  400
  68.80 %
  70.57 %
  27.64 %
  26.44 %
  3.56 %
  2.99 %
Entertainment
  13591
  13677
  9379
  9609
  3723
  3689
  489
  379
  69.01 %
  70.26 %
  27.39 %
  26.97 %
  3.60 %
  2.77 %
Cosmetics & Beauty
  13994
  14135
  9645
  9872
  3856
  3860
  493
  403
  68.92 %
  69.84 %
  27.55 %
  27.31 %
  3.52 %
  2.85 %
Food & Drink
  14149
  14527
  10303
  10728
  3358
  3393
  488
  406
  72.82 %
  73.85 %
  23.73 %
  23.36 %
  3.45 %
  2.79 %
Home & Garden
  14010
  13833
  10240
  10216
  3311
  3198
  459
  419
  73.09 %
  73.85 %
  23.63 %
  23.12 %
  3.28 %
  3.03 %
Finance
  14093
  14428
  9072
  9532
  4480
  4436
  541
  460
  64.37 %
  66.07 %
  31.79 %
  30.75 %
  3.84 %
  3.19 %
Health
  14682
  14209
  9546
  9422
  4600
  4355
  536
  432
  65.02 %
  66.31 %
  31.33 %
  30.65 %
  3.65 %
  3.04 %
Pets
  13996
  13920
  10100
  10201
  3399
  3304
  497
  415
  72.16 %
  73.28 %
  24.29 %
  23.74 %
  3.55 %
  2.98 %
Sport & Fitness
  13521
  14141
  9253
  9803
  3761
  3925
  507
  413
  68.43 %
  69.32 %
  27.82 %
  27.76 %
  3.75 %
  2.92 %
Job & Career
  14175
  14032
  9566
  9701
  4037
  3902
  572
  429
  67.49 %
  69.13 %
  28.48 %
  27.81 %
  4.04 %
  3.06 %
Dating
  13690
  13312
  8426
  8377
  4766
  4482
  498
  453
  61.55 %
  62.93 %
  34.81 %
  33.67 %
  3.64 %
  3.40 %
Other
  14097
  13895
  10181
  10222
  3419
  3247
  497
  426
  72.22 %
  73.57 %
  24.25 %
  23.37 %
  3.53 %
  3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  17990
  17964
  11673
  11820
  5628
  5550
  689
  594
  64.89 %
  65.80 %
  31.28 %
  30.90 %
  3.83 %
  3.31 %
Outlook Mail
  18794
  18157
  12314
  12222
  5752
  5374
  728
  561
  65.52 %
  67.31 %
  30.61 %
  29.60 %
  3.87 %
  3.09 %
Yahoo Mail
  18090
  18444
  12614
  13027
  4829
  4848
  647
  569
  69.73 %
  70.63 %
  26.69 %
  26.28 %
  3.58 %
  3.09 %
AOL Mail
  18316
  18110
  12726
  12799
  4927
  4766
  663
  545
  69.48 %
  70.67 %
  26.90 %
  26.32 %
  3.62 %
  3.01 %
Mail.com
  18409
  18357
  12987
  13148
  4771
  4671
  651
  538
  70.55 %
  71.62 %
  25.92 %
  25.45 %
  3.54 %
  2.93 %
Yandex Mail
  18280
  17618
  12386
  12135
  5220
  4911
  674
  572
  67.76 %
  68.88 %
  28.56 %
  27.87 %
  3.69 %
  3.25 %
GMX Mail
  18371
  18084
  12571
  12641
  5174
  4948
  626
  495
  68.43 %
  69.90 %
  28.16 %
  27.36 %
  3.41 %
  2.74 %
Zoho Mail
  18098
  17923
  12855
  12971
  4601
  4436
  642
  516
  71.03 %
  72.37 %
  25.42 %
  24.75 %
  3.55 %
  2.88 %
ProtonMail
  18012
  18285
  12599
  13028
  4778
  4753
  635
  504
  69.95 %
  71.25 %
  26.53 %
  25.99 %
  3.53 %
  2.76 %
Custom Mail
  18060
  18517
  13111
  13644
  4317
  4348
  632
  525
  72.60 %
  73.68 %
  23.90 %
  23.48 %
  3.50 %
  2.84 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.