Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 112.713	71.003 73.104	39.714 37.251	3.797 2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 64.86 %	34.68 % 33.05 %	3.32 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 8688	5735 6003	2587 2499	291 186	66.59 % 69.10 %	30.04 % 28.76 %	3.38 % 2.14 %
Elektronics	9286 8237	5718 5329	3257 2737	311 171	61.58 % 64.70 %	35.07 % 33.23 %	3.35 % 2.08 %
Entertainment	8306 8456	5116 5463	2925 2822	265 171	61.59 % 64.61 %	35.22 % 33.37 %	3.19 % 2.02 %
Cosmetics & Beauty	8745 8958	5405 5765	3050 3008	290 185	61.81 % 64.36 %	34.88 % 33.58 %	3.32 % 2.07 %
Food & Drink	8906 9121	5948 6319	2663 2608	295 194	66.79 % 69.28 %	29.90 % 28.59 %	3.31 % 2.13 %
Home & Garden	8832 8542	5910 5928	2629 2427	293 187	66.92 % 69.40 %	29.77 % 28.41 %	3.32 % 2.19 %
Finance	9006 8889	5104 5301	3607 3404	295 184	56.67 % 59.64 %	40.05 % 38.29 %	3.28 % 2.07 %
Health	9256 8980	5239 5358	3715 3434	302 188	56.60 % 59.67 %	40.14 % 38.24 %	3.26 % 2.09 %
Pets	8877 8734	5908 6063	2673 2491	296 180	66.55 % 69.42 %	30.11 % 28.52 %	3.33 % 2.06 %
Sport & Fitness	8327 8840	5127 5669	2924 2986	276 185	61.57 % 64.13 %	35.11 % 33.78 %	3.31 % 2.09 %
Job & Career	9027 8708	5562 5615	3155 2909	310 184	61.62 % 64.48 %	34.95 % 33.41 %	3.43 % 2.11 %
Dating	8500 8050	4360 4375	3865 3511	275 164	51.29 % 54.35 %	45.47 % 43.61 %	3.24 % 2.04 %
Other	8833 8510	5871 5916	2664 2415	298 179	66.47 % 69.52 %	30.16 % 28.38 %	3.37 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 11101	6228 6575	4464 4294	373 232	56.29 % 59.23 %	40.34 % 38.68 %	3.37 % 2.09 %
Outlook Mail	11924 11269	6929 6920	4595 4114	400 235	58.11 % 61.41 %	38.54 % 36.51 %	3.35 % 2.09 %
Yahoo Mail	11252 11535	7147 7637	3736 3656	369 242	63.52 % 66.21 %	33.20 % 31.69 %	3.28 % 2.10 %
AOL Mail	11470 11319	7274 7473	3827 3604	369 242	63.42 % 66.02 %	33.37 % 31.84 %	3.22 % 2.14 %
Mail.com	11602 11587	7446 7769	3765 3575	391 243	64.18 % 67.05 %	32.45 % 30.85 %	3.37 % 2.10 %
Yandex Mail	11517 10778	7058 6888	4078 3665	381 225	61.28 % 63.91 %	35.41 % 34.00 %	3.31 % 2.09 %
GMX Mail	11706 11178	7059 7055	4256 3889	391 234	60.30 % 63.12 %	36.36 % 34.79 %	3.34 % 2.09 %
Zoho Mail	11424 10994	7364 7393	3685 3376	375 225	64.46 % 67.25 %	32.26 % 30.71 %	3.28 % 2.05 %
ProtonMail	11383 11455	7110 7464	3893 3751	380 240	62.46 % 65.16 %	34.20 % 32.75 %	3.34 % 2.10 %
Custom Mail	11171 11497	7388 7930	3415 3327	368 240	66.14 % 68.97 %	30.57 % 28.94 %	3.29 % 2.09 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.