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Benchmark Email and MailerLite Email Deliverability Comparison

  Benchmark Email
  MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.514
  112.713
  71.003
  73.104
  39.714
  37.251
  3.797
  2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.00 %
  64.86 %
  34.68 %
  33.05 %
  3.32 %
  2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8613
  8688
  5735
  6003
  2587
  2499
  291
  186
  66.59 %
  69.10 %
  30.04 %
  28.76 %
  3.38 %
  2.14 %
Elektronics
  9286
  8237
  5718
  5329
  3257
  2737
  311
  171
  61.58 %
  64.70 %
  35.07 %
  33.23 %
  3.35 %
  2.08 %
Entertainment
  8306
  8456
  5116
  5463
  2925
  2822
  265
  171
  61.59 %
  64.61 %
  35.22 %
  33.37 %
  3.19 %
  2.02 %
Cosmetics & Beauty
  8745
  8958
  5405
  5765
  3050
  3008
  290
  185
  61.81 %
  64.36 %
  34.88 %
  33.58 %
  3.32 %
  2.07 %
Food & Drink
  8906
  9121
  5948
  6319
  2663
  2608
  295
  194
  66.79 %
  69.28 %
  29.90 %
  28.59 %
  3.31 %
  2.13 %
Home & Garden
  8832
  8542
  5910
  5928
  2629
  2427
  293
  187
  66.92 %
  69.40 %
  29.77 %
  28.41 %
  3.32 %
  2.19 %
Finance
  9006
  8889
  5104
  5301
  3607
  3404
  295
  184
  56.67 %
  59.64 %
  40.05 %
  38.29 %
  3.28 %
  2.07 %
Health
  9256
  8980
  5239
  5358
  3715
  3434
  302
  188
  56.60 %
  59.67 %
  40.14 %
  38.24 %
  3.26 %
  2.09 %
Pets
  8877
  8734
  5908
  6063
  2673
  2491
  296
  180
  66.55 %
  69.42 %
  30.11 %
  28.52 %
  3.33 %
  2.06 %
Sport & Fitness
  8327
  8840
  5127
  5669
  2924
  2986
  276
  185
  61.57 %
  64.13 %
  35.11 %
  33.78 %
  3.31 %
  2.09 %
Job & Career
  9027
  8708
  5562
  5615
  3155
  2909
  310
  184
  61.62 %
  64.48 %
  34.95 %
  33.41 %
  3.43 %
  2.11 %
Dating
  8500
  8050
  4360
  4375
  3865
  3511
  275
  164
  51.29 %
  54.35 %
  45.47 %
  43.61 %
  3.24 %
  2.04 %
Other
  8833
  8510
  5871
  5916
  2664
  2415
  298
  179
  66.47 %
  69.52 %
  30.16 %
  28.38 %
  3.37 %
  2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11065
  11101
  6228
  6575
  4464
  4294
  373
  232
  56.29 %
  59.23 %
  40.34 %
  38.68 %
  3.37 %
  2.09 %
Outlook Mail
  11924
  11269
  6929
  6920
  4595
  4114
  400
  235
  58.11 %
  61.41 %
  38.54 %
  36.51 %
  3.35 %
  2.09 %
Yahoo Mail
  11252
  11535
  7147
  7637
  3736
  3656
  369
  242
  63.52 %
  66.21 %
  33.20 %
  31.69 %
  3.28 %
  2.10 %
AOL Mail
  11470
  11319
  7274
  7473
  3827
  3604
  369
  242
  63.42 %
  66.02 %
  33.37 %
  31.84 %
  3.22 %
  2.14 %
Mail.com
  11602
  11587
  7446
  7769
  3765
  3575
  391
  243
  64.18 %
  67.05 %
  32.45 %
  30.85 %
  3.37 %
  2.10 %
Yandex Mail
  11517
  10778
  7058
  6888
  4078
  3665
  381
  225
  61.28 %
  63.91 %
  35.41 %
  34.00 %
  3.31 %
  2.09 %
GMX Mail
  11706
  11178
  7059
  7055
  4256
  3889
  391
  234
  60.30 %
  63.12 %
  36.36 %
  34.79 %
  3.34 %
  2.09 %
Zoho Mail
  11424
  10994
  7364
  7393
  3685
  3376
  375
  225
  64.46 %
  67.25 %
  32.26 %
  30.71 %
  3.28 %
  2.05 %
ProtonMail
  11383
  11455
  7110
  7464
  3893
  3751
  380
  240
  62.46 %
  65.16 %
  34.20 %
  32.75 %
  3.34 %
  2.10 %
Custom Mail
  11171
  11497
  7388
  7930
  3415
  3327
  368
  240
  66.14 %
  68.97 %
  30.57 %
  28.94 %
  3.29 %
  2.09 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.