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Benchmark Email and MailerLite Email Deliverability Comparison

  Benchmark Email
  MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  285.308
  284.039
  208.929
  209.087
  65.587
  65.103
  10.792
  9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.23 %
  73.61 %
  22.99 %
  22.92 %
  3.78 %
  3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21799
  21893
  16671
  16798
  4335
  4392
  793
  703
  76.48 %
  76.73 %
  19.89 %
  20.06 %
  3.64 %
  3.21 %
Elektronics
  22216
  21335
  16272
  15862
  5106
  4750
  838
  723
  73.24 %
  74.35 %
  22.98 %
  22.26 %
  3.77 %
  3.39 %
Entertainment
  21462
  21657
  15739
  15993
  4919
  4977
  804
  687
  73.33 %
  73.85 %
  22.92 %
  22.98 %
  3.75 %
  3.17 %
Cosmetics & Beauty
  21782
  22080
  15922
  16174
  5029
  5138
  831
  768
  73.10 %
  73.25 %
  23.09 %
  23.27 %
  3.82 %
  3.48 %
Food & Drink
  22017
  22290
  16844
  17096
  4400
  4487
  773
  707
  76.50 %
  76.70 %
  19.98 %
  20.13 %
  3.51 %
  3.17 %
Home & Garden
  22094
  21752
  16975
  16710
  4369
  4316
  750
  726
  76.83 %
  76.82 %
  19.77 %
  19.84 %
  3.39 %
  3.34 %
Finance
  22010
  22335
  15270
  15576
  5843
  5872
  897
  887
  69.38 %
  69.74 %
  26.55 %
  26.29 %
  4.08 %
  3.97 %
Health
  22634
  22095
  15841
  15604
  5895
  5718
  898
  773
  69.99 %
  70.62 %
  26.04 %
  25.88 %
  3.97 %
  3.50 %
Pets
  21988
  21719
  16675
  16514
  4543
  4486
  770
  719
  75.84 %
  76.03 %
  20.66 %
  20.65 %
  3.50 %
  3.31 %
Sport & Fitness
  21377
  22062
  15528
  15968
  5029
  5289
  820
  805
  72.64 %
  72.38 %
  23.53 %
  23.97 %
  3.84 %
  3.65 %
Job & Career
  22138
  21909
  15778
  15786
  5406
  5328
  954
  795
  71.27 %
  72.05 %
  24.42 %
  24.32 %
  4.31 %
  3.63 %
Dating
  21750
  21252
  14738
  14503
  6161
  5925
  851
  824
  67.76 %
  68.24 %
  28.33 %
  27.88 %
  3.91 %
  3.88 %
Other
  22041
  21660
  16676
  16503
  4552
  4425
  813
  732
  75.66 %
  76.19 %
  20.65 %
  20.43 %
  3.69 %
  3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28293
  28262
  19735
  19754
  7368
  7383
  1190
  1125
  69.75 %
  69.90 %
  26.04 %
  26.12 %
  4.21 %
  3.98 %
Outlook Mail
  28844
  28444
  20234
  20216
  7441
  7199
  1169
  1029
  70.15 %
  71.07 %
  25.80 %
  25.31 %
  4.05 %
  3.62 %
Yahoo Mail
  28466
  28332
  20903
  20805
  6468
  6509
  1095
  1018
  73.43 %
  73.43 %
  22.72 %
  22.97 %
  3.85 %
  3.59 %
AOL Mail
  28643
  28411
  20956
  20935
  6580
  6502
  1107
  974
  73.16 %
  73.69 %
  22.97 %
  22.89 %
  3.86 %
  3.43 %
Mail.com
  28819
  28689
  21457
  21416
  6323
  6302
  1039
  971
  74.45 %
  74.65 %
  21.94 %
  21.97 %
  3.61 %
  3.38 %
Yandex Mail
  28526
  27824
  20428
  20033
  6953
  6737
  1145
  1054
  71.61 %
  72.00 %
  24.37 %
  24.21 %
  4.01 %
  3.79 %
GMX Mail
  28688
  28475
  21087
  21070
  6613
  6494
  988
  911
  73.50 %
  73.99 %
  23.05 %
  22.81 %
  3.44 %
  3.20 %
Zoho Mail
  28385
  28284
  21296
  21368
  6035
  5972
  1054
  944
  75.03 %
  75.55 %
  21.26 %
  21.11 %
  3.71 %
  3.34 %
ProtonMail
  28409
  28478
  21248
  21381
  6150
  6200
  1011
  897
  74.79 %
  75.08 %
  21.65 %
  21.77 %
  3.56 %
  3.15 %
Custom Mail
  28235
  28840
  21585
  22109
  5656
  5805
  994
  926
  76.45 %
  76.66 %
  20.03 %
  20.13 %
  3.52 %
  3.21 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.