Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.980 256.616	186.947 187.208	61.386 60.720	9.647 8.688

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.47 % 72.95 %	23.79 % 23.66 %	3.74 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19661 19788	14898 15081	4047 4096	716 611	75.77 % 76.21 %	20.58 % 20.70 %	3.64 % 3.09 %
Elektronics	20155 19195	14605 14133	4806 4425	744 637	72.46 % 73.63 %	23.85 % 23.05 %	3.69 % 3.32 %
Entertainment	19395 19494	14078 14266	4603 4625	714 603	72.59 % 73.18 %	23.73 % 23.73 %	3.68 % 3.09 %
Cosmetics & Beauty	19726 19914	14271 14446	4715 4791	740 677	72.35 % 72.54 %	23.90 % 24.06 %	3.75 % 3.40 %
Food & Drink	19921 20206	15125 15376	4113 4195	683 635	75.92 % 76.10 %	20.65 % 20.76 %	3.43 % 3.14 %
Home & Garden	19896 19574	15156 14916	4079 4006	661 652	76.18 % 76.20 %	20.50 % 20.47 %	3.32 % 3.33 %
Finance	19874 20261	13613 13997	5467 5497	794 767	68.50 % 69.08 %	27.51 % 27.13 %	4.00 % 3.79 %
Health	20613 19992	14249 13946	5561 5359	803 687	69.13 % 69.76 %	26.98 % 26.81 %	3.90 % 3.44 %
Pets	19822 19654	14900 14832	4222 4182	700 640	75.17 % 75.47 %	21.30 % 21.28 %	3.53 % 3.26 %
Sport & Fitness	19341 19906	13906 14283	4696 4921	739 702	71.90 % 71.75 %	24.28 % 24.72 %	3.82 % 3.53 %
Job & Career	20070 19854	14151 14186	5047 4959	872 709	70.51 % 71.45 %	25.15 % 24.98 %	4.34 % 3.57 %
Dating	19644 19175	13100 12906	5796 5549	748 720	66.69 % 67.31 %	29.51 % 28.94 %	3.81 % 3.75 %
Other	19862 19603	14895 14840	4234 4115	733 648	74.99 % 75.70 %	21.32 % 20.99 %	3.69 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25571 25576	17617 17683	6903 6909	1051 984	68.89 % 69.14 %	27.00 % 27.01 %	4.11 % 3.85 %
Outlook Mail	26101 25625	18085 18013	6974 6702	1042 910	69.29 % 70.29 %	26.72 % 26.15 %	3.99 % 3.55 %
Yahoo Mail	25656 25729	18665 18768	6017 6073	974 888	72.75 % 72.94 %	23.45 % 23.60 %	3.80 % 3.45 %
AOL Mail	25886 25586	18769 18698	6132 6027	985 861	72.51 % 73.08 %	23.69 % 23.56 %	3.81 % 3.37 %
Mail.com	26061 25888	19221 19161	5905 5860	935 867	73.75 % 74.01 %	22.66 % 22.64 %	3.59 % 3.35 %
Yandex Mail	25829 25212	18307 17968	6495 6281	1027 963	70.88 % 71.27 %	25.15 % 24.91 %	3.98 % 3.82 %
GMX Mail	25960 25614	18842 18747	6224 6073	894 794	72.58 % 73.19 %	23.98 % 23.71 %	3.44 % 3.10 %
Zoho Mail	25631 25611	19048 19202	5641 5579	942 830	74.32 % 74.98 %	22.01 % 21.78 %	3.68 % 3.24 %
ProtonMail	25675 25701	18989 19117	5785 5806	901 778	73.96 % 74.38 %	22.53 % 22.59 %	3.51 % 3.03 %
Custom Mail	25610 26074	19404 19851	5310 5410	896 813	75.77 % 76.13 %	20.73 % 20.75 %	3.50 % 3.12 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.