Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.847 392.903	297.350 295.285	82.152 82.898	15.345 14.720

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.31 % 75.15 %	20.81 % 21.10 %	3.89 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30187 30216	23663 23580	5441 5602	1083 1034	78.39 % 78.04 %	18.02 % 18.54 %	3.59 % 3.42 %
Elektronics	30740 29675	23252 22528	6320 6035	1168 1112	75.64 % 75.92 %	20.56 % 20.34 %	3.80 % 3.75 %
Entertainment	29813 30002	22493 22601	6182 6343	1138 1058	75.45 % 75.33 %	20.74 % 21.14 %	3.82 % 3.53 %
Cosmetics & Beauty	30068 30510	22603 22808	6282 6523	1183 1179	75.17 % 74.76 %	20.89 % 21.38 %	3.93 % 3.86 %
Food & Drink	30339 30438	23757 23750	5500 5653	1082 1035	78.31 % 78.03 %	18.13 % 18.57 %	3.57 % 3.40 %
Home & Garden	30560 30165	24024 23570	5489 5527	1047 1068	78.61 % 78.14 %	17.96 % 18.32 %	3.43 % 3.54 %
Finance	30716 30740	22059 22023	7340 7421	1317 1296	71.82 % 71.64 %	23.90 % 24.14 %	4.29 % 4.22 %
Health	30992 30375	22490 22079	7244 7152	1258 1144	72.57 % 72.69 %	23.37 % 23.55 %	4.06 % 3.77 %
Pets	30348 30196	23543 23325	5742 5813	1063 1058	77.58 % 77.25 %	18.92 % 19.25 %	3.50 % 3.50 %
Sport & Fitness	29696 30385	22123 22490	6364 6738	1209 1157	74.50 % 74.02 %	21.43 % 22.18 %	4.07 % 3.81 %
Job & Career	30708 30476	22467 22331	6875 6906	1366 1239	73.16 % 73.27 %	22.39 % 22.66 %	4.45 % 4.07 %
Dating	30315 29722	21400 20987	7637 7483	1278 1252	70.59 % 70.61 %	25.19 % 25.18 %	4.22 % 4.21 %
Other	30365 30003	23476 23213	5736 5702	1153 1088	77.31 % 77.37 %	18.89 % 19.00 %	3.80 % 3.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39106 39282	28191 28254	9190 9383	1725 1645	72.09 % 71.93 %	23.50 % 23.89 %	4.41 % 4.19 %
Outlook Mail	39769 39531	28815 28754	9278 9197	1676 1580	72.46 % 72.74 %	23.33 % 23.27 %	4.21 % 4.00 %
Yahoo Mail	39403 39178	29642 29271	8200 8355	1561 1552	75.23 % 74.71 %	20.81 % 21.33 %	3.96 % 3.96 %
AOL Mail	39692 39042	29777 29207	8335 8337	1580 1498	75.02 % 74.81 %	21.00 % 21.35 %	3.98 % 3.84 %
Mail.com	39734 39609	30325 30057	7927 8064	1482 1488	76.32 % 75.88 %	19.95 % 20.36 %	3.73 % 3.76 %
Yandex Mail	39419 38788	28959 28539	8799 8715	1661 1534	73.46 % 73.58 %	22.32 % 22.47 %	4.21 % 3.95 %
GMX Mail	39690 39475	30185 29958	8135 8148	1370 1369	76.05 % 75.89 %	20.50 % 20.64 %	3.45 % 3.47 %
Zoho Mail	39456 39145	30380 30157	7581 7605	1495 1383	77.00 % 77.04 %	19.21 % 19.43 %	3.79 % 3.53 %
ProtonMail	39305 39227	30287 30184	7596 7741	1422 1302	77.06 % 76.95 %	19.33 % 19.73 %	3.62 % 3.32 %
Custom Mail	39273 39626	30789 30904	7111 7353	1373 1369	78.40 % 77.99 %	18.11 % 18.56 %	3.50 % 3.45 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.