Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 222.524	159.455 159.994	56.164 55.306	8.235 7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 71.90 %	25.09 % 24.85 %	3.68 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 17097	12737 12853	3697 3722	621 522	74.68 % 75.18 %	21.68 % 21.77 %	3.64 % 3.05 %
Elektronics	17571 16642	12507 12060	4432 4048	632 534	71.18 % 72.47 %	25.22 % 24.32 %	3.60 % 3.21 %
Entertainment	16807 16914	11987 12183	4200 4214	620 517	71.32 % 72.03 %	24.99 % 24.91 %	3.69 % 3.06 %
Cosmetics & Beauty	17088 17252	12135 12317	4316 4372	637 563	71.01 % 71.39 %	25.26 % 25.34 %	3.73 % 3.26 %
Food & Drink	17317 17653	12957 13279	3768 3840	592 534	74.82 % 75.22 %	21.76 % 21.75 %	3.42 % 3.02 %
Home & Garden	17277 17011	12973 12803	3734 3652	570 556	75.09 % 75.26 %	21.61 % 21.47 %	3.30 % 3.27 %
Finance	17224 17585	11543 11966	5008 5015	673 604	67.02 % 68.05 %	29.08 % 28.52 %	3.91 % 3.43 %
Health	17938 17429	12136 11940	5119 4920	683 569	67.66 % 68.51 %	28.54 % 28.23 %	3.81 % 3.26 %
Pets	17211 17000	12765 12690	3848 3781	598 529	74.17 % 74.65 %	22.36 % 22.24 %	3.47 % 3.11 %
Sport & Fitness	16731 17219	11847 12188	4267 4462	617 569	70.81 % 70.78 %	25.50 % 25.91 %	3.69 % 3.30 %
Job & Career	17395 17180	12084 12110	4582 4477	729 593	69.47 % 70.49 %	26.34 % 26.06 %	4.19 % 3.45 %
Dating	17000 16512	11032 10863	5334 5071	634 578	64.89 % 65.79 %	31.38 % 30.71 %	3.73 % 3.50 %
Other	17240 17030	12752 12742	3859 3732	629 556	73.97 % 74.82 %	22.38 % 21.91 %	3.65 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22056	15039 14964	6336 6288	879 804	67.58 % 67.85 %	28.47 % 28.51 %	3.95 % 3.65 %
Outlook Mail	22861 22147	15532 15315	6428 6092	901 740	67.94 % 69.15 %	28.12 % 27.51 %	3.94 % 3.34 %
Yahoo Mail	22213 22455	15919 16180	5468 5531	826 744	71.67 % 72.06 %	24.62 % 24.63 %	3.72 % 3.31 %
AOL Mail	22384 22230	15966 16042	5571 5468	847 720	71.33 % 72.16 %	24.89 % 24.60 %	3.78 % 3.24 %
Mail.com	22577 22540	16397 16471	5382 5341	798 728	72.63 % 73.07 %	23.84 % 23.70 %	3.53 % 3.23 %
Yandex Mail	22428 21835	15655 15366	5913 5675	860 794	69.80 % 70.37 %	26.36 % 25.99 %	3.83 % 3.64 %
GMX Mail	22479 22160	15986 15933	5728 5564	765 663	71.12 % 71.90 %	25.48 % 25.11 %	3.40 % 2.99 %
Zoho Mail	22248 22122	16286 16364	5165 5072	797 686	73.20 % 73.97 %	23.22 % 22.93 %	3.58 % 3.10 %
ProtonMail	22179 22372	16075 16373	5319 5340	785 659	72.48 % 73.19 %	23.98 % 23.87 %	3.54 % 2.95 %
Custom Mail	22231 22607	16600 16986	4854 4935	777 686	74.67 % 75.14 %	21.83 % 21.83 %	3.50 % 3.03 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.