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Benchmark Email and MailerLite Email Deliverability Comparison

  Benchmark Email
  MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  257.980
  256.616
  186.947
  187.208
  61.386
  60.720
  9.647
  8.688

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.47 %
  72.95 %
  23.79 %
  23.66 %
  3.74 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19661
  19788
  14898
  15081
  4047
  4096
  716
  611
  75.77 %
  76.21 %
  20.58 %
  20.70 %
  3.64 %
  3.09 %
Elektronics
  20155
  19195
  14605
  14133
  4806
  4425
  744
  637
  72.46 %
  73.63 %
  23.85 %
  23.05 %
  3.69 %
  3.32 %
Entertainment
  19395
  19494
  14078
  14266
  4603
  4625
  714
  603
  72.59 %
  73.18 %
  23.73 %
  23.73 %
  3.68 %
  3.09 %
Cosmetics & Beauty
  19726
  19914
  14271
  14446
  4715
  4791
  740
  677
  72.35 %
  72.54 %
  23.90 %
  24.06 %
  3.75 %
  3.40 %
Food & Drink
  19921
  20206
  15125
  15376
  4113
  4195
  683
  635
  75.92 %
  76.10 %
  20.65 %
  20.76 %
  3.43 %
  3.14 %
Home & Garden
  19896
  19574
  15156
  14916
  4079
  4006
  661
  652
  76.18 %
  76.20 %
  20.50 %
  20.47 %
  3.32 %
  3.33 %
Finance
  19874
  20261
  13613
  13997
  5467
  5497
  794
  767
  68.50 %
  69.08 %
  27.51 %
  27.13 %
  4.00 %
  3.79 %
Health
  20613
  19992
  14249
  13946
  5561
  5359
  803
  687
  69.13 %
  69.76 %
  26.98 %
  26.81 %
  3.90 %
  3.44 %
Pets
  19822
  19654
  14900
  14832
  4222
  4182
  700
  640
  75.17 %
  75.47 %
  21.30 %
  21.28 %
  3.53 %
  3.26 %
Sport & Fitness
  19341
  19906
  13906
  14283
  4696
  4921
  739
  702
  71.90 %
  71.75 %
  24.28 %
  24.72 %
  3.82 %
  3.53 %
Job & Career
  20070
  19854
  14151
  14186
  5047
  4959
  872
  709
  70.51 %
  71.45 %
  25.15 %
  24.98 %
  4.34 %
  3.57 %
Dating
  19644
  19175
  13100
  12906
  5796
  5549
  748
  720
  66.69 %
  67.31 %
  29.51 %
  28.94 %
  3.81 %
  3.75 %
Other
  19862
  19603
  14895
  14840
  4234
  4115
  733
  648
  74.99 %
  75.70 %
  21.32 %
  20.99 %
  3.69 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25571
  25576
  17617
  17683
  6903
  6909
  1051
  984
  68.89 %
  69.14 %
  27.00 %
  27.01 %
  4.11 %
  3.85 %
Outlook Mail
  26101
  25625
  18085
  18013
  6974
  6702
  1042
  910
  69.29 %
  70.29 %
  26.72 %
  26.15 %
  3.99 %
  3.55 %
Yahoo Mail
  25656
  25729
  18665
  18768
  6017
  6073
  974
  888
  72.75 %
  72.94 %
  23.45 %
  23.60 %
  3.80 %
  3.45 %
AOL Mail
  25886
  25586
  18769
  18698
  6132
  6027
  985
  861
  72.51 %
  73.08 %
  23.69 %
  23.56 %
  3.81 %
  3.37 %
Mail.com
  26061
  25888
  19221
  19161
  5905
  5860
  935
  867
  73.75 %
  74.01 %
  22.66 %
  22.64 %
  3.59 %
  3.35 %
Yandex Mail
  25829
  25212
  18307
  17968
  6495
  6281
  1027
  963
  70.88 %
  71.27 %
  25.15 %
  24.91 %
  3.98 %
  3.82 %
GMX Mail
  25960
  25614
  18842
  18747
  6224
  6073
  894
  794
  72.58 %
  73.19 %
  23.98 %
  23.71 %
  3.44 %
  3.10 %
Zoho Mail
  25631
  25611
  19048
  19202
  5641
  5579
  942
  830
  74.32 %
  74.98 %
  22.01 %
  21.78 %
  3.68 %
  3.24 %
ProtonMail
  25675
  25701
  18989
  19117
  5785
  5806
  901
  778
  73.96 %
  74.38 %
  22.53 %
  22.59 %
  3.51 %
  3.03 %
Custom Mail
  25610
  26074
  19404
  19851
  5310
  5410
  896
  813
  75.77 %
  76.13 %
  20.73 %
  20.75 %
  3.50 %
  3.12 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.