Benchmark Email and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
285.308
284.039
|
208.929
209.087
|
65.587
65.103
|
10.792
9.849
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.23 %
73.61 %
|
22.99 %
22.92 %
|
3.78 %
3.47 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21799
21893
|
16671
16798
|
4335
4392
|
793
703
|
76.48 %
76.73 %
|
19.89 %
20.06 %
|
3.64 %
3.21 %
|
Elektronics |
22216
21335
|
16272
15862
|
5106
4750
|
838
723
|
73.24 %
74.35 %
|
22.98 %
22.26 %
|
3.77 %
3.39 %
|
Entertainment |
21462
21657
|
15739
15993
|
4919
4977
|
804
687
|
73.33 %
73.85 %
|
22.92 %
22.98 %
|
3.75 %
3.17 %
|
Cosmetics & Beauty |
21782
22080
|
15922
16174
|
5029
5138
|
831
768
|
73.10 %
73.25 %
|
23.09 %
23.27 %
|
3.82 %
3.48 %
|
Food & Drink |
22017
22290
|
16844
17096
|
4400
4487
|
773
707
|
76.50 %
76.70 %
|
19.98 %
20.13 %
|
3.51 %
3.17 %
|
Home & Garden |
22094
21752
|
16975
16710
|
4369
4316
|
750
726
|
76.83 %
76.82 %
|
19.77 %
19.84 %
|
3.39 %
3.34 %
|
Finance |
22010
22335
|
15270
15576
|
5843
5872
|
897
887
|
69.38 %
69.74 %
|
26.55 %
26.29 %
|
4.08 %
3.97 %
|
Health |
22634
22095
|
15841
15604
|
5895
5718
|
898
773
|
69.99 %
70.62 %
|
26.04 %
25.88 %
|
3.97 %
3.50 %
|
Pets |
21988
21719
|
16675
16514
|
4543
4486
|
770
719
|
75.84 %
76.03 %
|
20.66 %
20.65 %
|
3.50 %
3.31 %
|
Sport & Fitness |
21377
22062
|
15528
15968
|
5029
5289
|
820
805
|
72.64 %
72.38 %
|
23.53 %
23.97 %
|
3.84 %
3.65 %
|
Job & Career |
22138
21909
|
15778
15786
|
5406
5328
|
954
795
|
71.27 %
72.05 %
|
24.42 %
24.32 %
|
4.31 %
3.63 %
|
Dating |
21750
21252
|
14738
14503
|
6161
5925
|
851
824
|
67.76 %
68.24 %
|
28.33 %
27.88 %
|
3.91 %
3.88 %
|
Other |
22041
21660
|
16676
16503
|
4552
4425
|
813
732
|
75.66 %
76.19 %
|
20.65 %
20.43 %
|
3.69 %
3.38 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28293
28262
|
19735
19754
|
7368
7383
|
1190
1125
|
69.75 %
69.90 %
|
26.04 %
26.12 %
|
4.21 %
3.98 %
|
Outlook Mail |
28844
28444
|
20234
20216
|
7441
7199
|
1169
1029
|
70.15 %
71.07 %
|
25.80 %
25.31 %
|
4.05 %
3.62 %
|
Yahoo Mail |
28466
28332
|
20903
20805
|
6468
6509
|
1095
1018
|
73.43 %
73.43 %
|
22.72 %
22.97 %
|
3.85 %
3.59 %
|
AOL Mail |
28643
28411
|
20956
20935
|
6580
6502
|
1107
974
|
73.16 %
73.69 %
|
22.97 %
22.89 %
|
3.86 %
3.43 %
|
Mail.com |
28819
28689
|
21457
21416
|
6323
6302
|
1039
971
|
74.45 %
74.65 %
|
21.94 %
21.97 %
|
3.61 %
3.38 %
|
Yandex Mail |
28526
27824
|
20428
20033
|
6953
6737
|
1145
1054
|
71.61 %
72.00 %
|
24.37 %
24.21 %
|
4.01 %
3.79 %
|
GMX Mail |
28688
28475
|
21087
21070
|
6613
6494
|
988
911
|
73.50 %
73.99 %
|
23.05 %
22.81 %
|
3.44 %
3.20 %
|
Zoho Mail |
28385
28284
|
21296
21368
|
6035
5972
|
1054
944
|
75.03 %
75.55 %
|
21.26 %
21.11 %
|
3.71 %
3.34 %
|
ProtonMail |
28409
28478
|
21248
21381
|
6150
6200
|
1011
897
|
74.79 %
75.08 %
|
21.65 %
21.77 %
|
3.56 %
3.15 %
|
Custom Mail |
28235
28840
|
21585
22109
|
5656
5805
|
994
926
|
76.45 %
76.66 %
|
20.03 %
20.13 %
|
3.52 %
3.21 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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