Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.308 284.039	208.929 209.087	65.587 65.103	10.792 9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.23 % 73.61 %	22.99 % 22.92 %	3.78 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21799 21893	16671 16798	4335 4392	793 703	76.48 % 76.73 %	19.89 % 20.06 %	3.64 % 3.21 %
Elektronics	22216 21335	16272 15862	5106 4750	838 723	73.24 % 74.35 %	22.98 % 22.26 %	3.77 % 3.39 %
Entertainment	21462 21657	15739 15993	4919 4977	804 687	73.33 % 73.85 %	22.92 % 22.98 %	3.75 % 3.17 %
Cosmetics & Beauty	21782 22080	15922 16174	5029 5138	831 768	73.10 % 73.25 %	23.09 % 23.27 %	3.82 % 3.48 %
Food & Drink	22017 22290	16844 17096	4400 4487	773 707	76.50 % 76.70 %	19.98 % 20.13 %	3.51 % 3.17 %
Home & Garden	22094 21752	16975 16710	4369 4316	750 726	76.83 % 76.82 %	19.77 % 19.84 %	3.39 % 3.34 %
Finance	22010 22335	15270 15576	5843 5872	897 887	69.38 % 69.74 %	26.55 % 26.29 %	4.08 % 3.97 %
Health	22634 22095	15841 15604	5895 5718	898 773	69.99 % 70.62 %	26.04 % 25.88 %	3.97 % 3.50 %
Pets	21988 21719	16675 16514	4543 4486	770 719	75.84 % 76.03 %	20.66 % 20.65 %	3.50 % 3.31 %
Sport & Fitness	21377 22062	15528 15968	5029 5289	820 805	72.64 % 72.38 %	23.53 % 23.97 %	3.84 % 3.65 %
Job & Career	22138 21909	15778 15786	5406 5328	954 795	71.27 % 72.05 %	24.42 % 24.32 %	4.31 % 3.63 %
Dating	21750 21252	14738 14503	6161 5925	851 824	67.76 % 68.24 %	28.33 % 27.88 %	3.91 % 3.88 %
Other	22041 21660	16676 16503	4552 4425	813 732	75.66 % 76.19 %	20.65 % 20.43 %	3.69 % 3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28293 28262	19735 19754	7368 7383	1190 1125	69.75 % 69.90 %	26.04 % 26.12 %	4.21 % 3.98 %
Outlook Mail	28844 28444	20234 20216	7441 7199	1169 1029	70.15 % 71.07 %	25.80 % 25.31 %	4.05 % 3.62 %
Yahoo Mail	28466 28332	20903 20805	6468 6509	1095 1018	73.43 % 73.43 %	22.72 % 22.97 %	3.85 % 3.59 %
AOL Mail	28643 28411	20956 20935	6580 6502	1107 974	73.16 % 73.69 %	22.97 % 22.89 %	3.86 % 3.43 %
Mail.com	28819 28689	21457 21416	6323 6302	1039 971	74.45 % 74.65 %	21.94 % 21.97 %	3.61 % 3.38 %
Yandex Mail	28526 27824	20428 20033	6953 6737	1145 1054	71.61 % 72.00 %	24.37 % 24.21 %	4.01 % 3.79 %
GMX Mail	28688 28475	21087 21070	6613 6494	988 911	73.50 % 73.99 %	23.05 % 22.81 %	3.44 % 3.20 %
Zoho Mail	28385 28284	21296 21368	6035 5972	1054 944	75.03 % 75.55 %	21.26 % 21.11 %	3.71 % 3.34 %
ProtonMail	28409 28478	21248 21381	6150 6200	1011 897	74.79 % 75.08 %	21.65 % 21.77 %	3.56 % 3.15 %
Custom Mail	28235 28840	21585 22109	5656 5805	994 926	76.45 % 76.66 %	20.03 % 20.13 %	3.52 % 3.21 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.