Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.792 311.056	231.266 230.507	69.649 69.483	11.877 11.066

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.94 % 74.10 %	22.27 % 22.34 %	3.80 % 3.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23926 23883	18458 18425	4609 4679	859 779	77.15 % 77.15 %	19.26 % 19.59 %	3.59 % 3.26 %
Elektronics	24330 23425	18013 17537	5404 5074	913 814	74.04 % 74.86 %	22.21 % 21.66 %	3.75 % 3.47 %
Entertainment	23541 23650	17441 17591	5225 5296	875 763	74.09 % 74.38 %	22.20 % 22.39 %	3.72 % 3.23 %
Cosmetics & Beauty	23877 24235	17608 17865	5332 5492	937 878	73.74 % 73.72 %	22.33 % 22.66 %	3.92 % 3.62 %
Food & Drink	24092 24312	18583 18735	4666 4777	843 800	77.13 % 77.06 %	19.37 % 19.65 %	3.50 % 3.29 %
Home & Garden	24193 23835	18736 18412	4639 4611	818 812	77.44 % 77.25 %	19.17 % 19.35 %	3.38 % 3.41 %
Finance	24166 24445	16956 17201	6211 6257	999 987	70.16 % 70.37 %	25.70 % 25.60 %	4.13 % 4.04 %
Health	24656 24202	17455 17257	6215 6084	986 861	70.79 % 71.30 %	25.21 % 25.14 %	4.00 % 3.56 %
Pets	24122 23760	18444 18163	4843 4800	835 797	76.46 % 76.44 %	20.08 % 20.20 %	3.46 % 3.35 %
Sport & Fitness	23502 24125	17228 17591	5361 5645	913 889	73.30 % 72.92 %	22.81 % 23.40 %	3.88 % 3.68 %
Job & Career	24281 24080	17456 17437	5769 5725	1056 918	71.89 % 72.41 %	23.76 % 23.77 %	4.35 % 3.81 %
Dating	23937 23329	16468 16085	6530 6300	939 944	68.80 % 68.95 %	27.28 % 27.01 %	3.92 % 4.05 %
Other	24169 23775	18420 18208	4845 4743	904 824	76.21 % 76.58 %	20.05 % 19.95 %	3.74 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31001 31034	21876 21900	7811 7884	1314 1250	70.57 % 70.57 %	25.20 % 25.40 %	4.24 % 4.03 %
Outlook Mail	31564 31156	22398 22299	7887 7686	1279 1171	70.96 % 71.57 %	24.99 % 24.67 %	4.05 % 3.76 %
Yahoo Mail	31272 31010	23170 22901	6905 6962	1197 1147	74.09 % 73.85 %	22.08 % 22.45 %	3.83 % 3.70 %
AOL Mail	31323 31006	23108 22961	6998 6949	1217 1096	73.77 % 74.05 %	22.34 % 22.41 %	3.89 % 3.53 %
Mail.com	31626 31431	23753 23580	6723 6740	1150 1111	75.11 % 75.02 %	21.26 % 21.44 %	3.64 % 3.53 %
Yandex Mail	31272 30576	22582 22164	7415 7235	1275 1177	72.21 % 72.49 %	23.71 % 23.66 %	4.08 % 3.85 %
GMX Mail	31447 31151	23380 23249	6983 6884	1084 1018	74.35 % 74.63 %	22.21 % 22.10 %	3.45 % 3.27 %
Zoho Mail	31094 30971	23524 23543	6407 6372	1163 1056	75.65 % 76.02 %	20.61 % 20.57 %	3.74 % 3.41 %
ProtonMail	31144 31152	23538 23582	6501 6580	1105 990	75.58 % 75.70 %	20.87 % 21.12 %	3.55 % 3.18 %
Custom Mail	31049 31569	23937 24328	6019 6191	1093 1050	77.09 % 77.06 %	19.39 % 19.61 %	3.52 % 3.33 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.