Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.420 181.459	125.836 127.435	49.997 48.605	6.587 5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
68.98 % 70.23 %	27.41 % 26.79 %	3.61 % 2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13988 13973	10194 10312	3298 3277	496 384	72.88 % 73.80 %	23.58 % 23.45 %	3.55 % 2.75 %
Elektronics	14434 13377	9931 9440	3989 3537	514 400	68.80 % 70.57 %	27.64 % 26.44 %	3.56 % 2.99 %
Entertainment	13591 13677	9379 9609	3723 3689	489 379	69.01 % 70.26 %	27.39 % 26.97 %	3.60 % 2.77 %
Cosmetics & Beauty	13994 14135	9645 9872	3856 3860	493 403	68.92 % 69.84 %	27.55 % 27.31 %	3.52 % 2.85 %
Food & Drink	14149 14527	10303 10728	3358 3393	488 406	72.82 % 73.85 %	23.73 % 23.36 %	3.45 % 2.79 %
Home & Garden	14010 13833	10240 10216	3311 3198	459 419	73.09 % 73.85 %	23.63 % 23.12 %	3.28 % 3.03 %
Finance	14093 14428	9072 9532	4480 4436	541 460	64.37 % 66.07 %	31.79 % 30.75 %	3.84 % 3.19 %
Health	14682 14209	9546 9422	4600 4355	536 432	65.02 % 66.31 %	31.33 % 30.65 %	3.65 % 3.04 %
Pets	13996 13920	10100 10201	3399 3304	497 415	72.16 % 73.28 %	24.29 % 23.74 %	3.55 % 2.98 %
Sport & Fitness	13521 14141	9253 9803	3761 3925	507 413	68.43 % 69.32 %	27.82 % 27.76 %	3.75 % 2.92 %
Job & Career	14175 14032	9566 9701	4037 3902	572 429	67.49 % 69.13 %	28.48 % 27.81 %	4.04 % 3.06 %
Dating	13690 13312	8426 8377	4766 4482	498 453	61.55 % 62.93 %	34.81 % 33.67 %	3.64 % 3.40 %
Other	14097 13895	10181 10222	3419 3247	497 426	72.22 % 73.57 %	24.25 % 23.37 %	3.53 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17990 17964	11673 11820	5628 5550	689 594	64.89 % 65.80 %	31.28 % 30.90 %	3.83 % 3.31 %
Outlook Mail	18794 18157	12314 12222	5752 5374	728 561	65.52 % 67.31 %	30.61 % 29.60 %	3.87 % 3.09 %
Yahoo Mail	18090 18444	12614 13027	4829 4848	647 569	69.73 % 70.63 %	26.69 % 26.28 %	3.58 % 3.09 %
AOL Mail	18316 18110	12726 12799	4927 4766	663 545	69.48 % 70.67 %	26.90 % 26.32 %	3.62 % 3.01 %
Mail.com	18409 18357	12987 13148	4771 4671	651 538	70.55 % 71.62 %	25.92 % 25.45 %	3.54 % 2.93 %
Yandex Mail	18280 17618	12386 12135	5220 4911	674 572	67.76 % 68.88 %	28.56 % 27.87 %	3.69 % 3.25 %
GMX Mail	18371 18084	12571 12641	5174 4948	626 495	68.43 % 69.90 %	28.16 % 27.36 %	3.41 % 2.74 %
Zoho Mail	18098 17923	12855 12971	4601 4436	642 516	71.03 % 72.37 %	25.42 % 24.75 %	3.55 % 2.88 %
ProtonMail	18012 18285	12599 13028	4778 4753	635 504	69.95 % 71.25 %	26.53 % 25.99 %	3.53 % 2.76 %
Custom Mail	18060 18517	13111 13644	4317 4348	632 525	72.60 % 73.68 %	23.90 % 23.48 %	3.50 % 2.84 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.