Benchmark Email and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
312.792
311.056
|
231.266
230.507
|
69.649
69.483
|
11.877
11.066
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.94 %
74.10 %
|
22.27 %
22.34 %
|
3.80 %
3.56 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23926
23883
|
18458
18425
|
4609
4679
|
859
779
|
77.15 %
77.15 %
|
19.26 %
19.59 %
|
3.59 %
3.26 %
|
Elektronics |
24330
23425
|
18013
17537
|
5404
5074
|
913
814
|
74.04 %
74.86 %
|
22.21 %
21.66 %
|
3.75 %
3.47 %
|
Entertainment |
23541
23650
|
17441
17591
|
5225
5296
|
875
763
|
74.09 %
74.38 %
|
22.20 %
22.39 %
|
3.72 %
3.23 %
|
Cosmetics & Beauty |
23877
24235
|
17608
17865
|
5332
5492
|
937
878
|
73.74 %
73.72 %
|
22.33 %
22.66 %
|
3.92 %
3.62 %
|
Food & Drink |
24092
24312
|
18583
18735
|
4666
4777
|
843
800
|
77.13 %
77.06 %
|
19.37 %
19.65 %
|
3.50 %
3.29 %
|
Home & Garden |
24193
23835
|
18736
18412
|
4639
4611
|
818
812
|
77.44 %
77.25 %
|
19.17 %
19.35 %
|
3.38 %
3.41 %
|
Finance |
24166
24445
|
16956
17201
|
6211
6257
|
999
987
|
70.16 %
70.37 %
|
25.70 %
25.60 %
|
4.13 %
4.04 %
|
Health |
24656
24202
|
17455
17257
|
6215
6084
|
986
861
|
70.79 %
71.30 %
|
25.21 %
25.14 %
|
4.00 %
3.56 %
|
Pets |
24122
23760
|
18444
18163
|
4843
4800
|
835
797
|
76.46 %
76.44 %
|
20.08 %
20.20 %
|
3.46 %
3.35 %
|
Sport & Fitness |
23502
24125
|
17228
17591
|
5361
5645
|
913
889
|
73.30 %
72.92 %
|
22.81 %
23.40 %
|
3.88 %
3.68 %
|
Job & Career |
24281
24080
|
17456
17437
|
5769
5725
|
1056
918
|
71.89 %
72.41 %
|
23.76 %
23.77 %
|
4.35 %
3.81 %
|
Dating |
23937
23329
|
16468
16085
|
6530
6300
|
939
944
|
68.80 %
68.95 %
|
27.28 %
27.01 %
|
3.92 %
4.05 %
|
Other |
24169
23775
|
18420
18208
|
4845
4743
|
904
824
|
76.21 %
76.58 %
|
20.05 %
19.95 %
|
3.74 %
3.47 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31001
31034
|
21876
21900
|
7811
7884
|
1314
1250
|
70.57 %
70.57 %
|
25.20 %
25.40 %
|
4.24 %
4.03 %
|
Outlook Mail |
31564
31156
|
22398
22299
|
7887
7686
|
1279
1171
|
70.96 %
71.57 %
|
24.99 %
24.67 %
|
4.05 %
3.76 %
|
Yahoo Mail |
31272
31010
|
23170
22901
|
6905
6962
|
1197
1147
|
74.09 %
73.85 %
|
22.08 %
22.45 %
|
3.83 %
3.70 %
|
AOL Mail |
31323
31006
|
23108
22961
|
6998
6949
|
1217
1096
|
73.77 %
74.05 %
|
22.34 %
22.41 %
|
3.89 %
3.53 %
|
Mail.com |
31626
31431
|
23753
23580
|
6723
6740
|
1150
1111
|
75.11 %
75.02 %
|
21.26 %
21.44 %
|
3.64 %
3.53 %
|
Yandex Mail |
31272
30576
|
22582
22164
|
7415
7235
|
1275
1177
|
72.21 %
72.49 %
|
23.71 %
23.66 %
|
4.08 %
3.85 %
|
GMX Mail |
31447
31151
|
23380
23249
|
6983
6884
|
1084
1018
|
74.35 %
74.63 %
|
22.21 %
22.10 %
|
3.45 %
3.27 %
|
Zoho Mail |
31094
30971
|
23524
23543
|
6407
6372
|
1163
1056
|
75.65 %
76.02 %
|
20.61 %
20.57 %
|
3.74 %
3.41 %
|
ProtonMail |
31144
31152
|
23538
23582
|
6501
6580
|
1105
990
|
75.58 %
75.70 %
|
20.87 %
21.12 %
|
3.55 %
3.18 %
|
Custom Mail |
31049
31569
|
23937
24328
|
6019
6191
|
1093
1050
|
77.09 %
77.06 %
|
19.39 %
19.61 %
|
3.52 %
3.33 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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