Benchmark Email and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.514
112.713
|
71.003
73.104
|
39.714
37.251
|
3.797
2.358
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
62.00 %
64.86 %
|
34.68 %
33.05 %
|
3.32 %
2.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8613
8688
|
5735
6003
|
2587
2499
|
291
186
|
66.59 %
69.10 %
|
30.04 %
28.76 %
|
3.38 %
2.14 %
|
Elektronics |
9286
8237
|
5718
5329
|
3257
2737
|
311
171
|
61.58 %
64.70 %
|
35.07 %
33.23 %
|
3.35 %
2.08 %
|
Entertainment |
8306
8456
|
5116
5463
|
2925
2822
|
265
171
|
61.59 %
64.61 %
|
35.22 %
33.37 %
|
3.19 %
2.02 %
|
Cosmetics & Beauty |
8745
8958
|
5405
5765
|
3050
3008
|
290
185
|
61.81 %
64.36 %
|
34.88 %
33.58 %
|
3.32 %
2.07 %
|
Food & Drink |
8906
9121
|
5948
6319
|
2663
2608
|
295
194
|
66.79 %
69.28 %
|
29.90 %
28.59 %
|
3.31 %
2.13 %
|
Home & Garden |
8832
8542
|
5910
5928
|
2629
2427
|
293
187
|
66.92 %
69.40 %
|
29.77 %
28.41 %
|
3.32 %
2.19 %
|
Finance |
9006
8889
|
5104
5301
|
3607
3404
|
295
184
|
56.67 %
59.64 %
|
40.05 %
38.29 %
|
3.28 %
2.07 %
|
Health |
9256
8980
|
5239
5358
|
3715
3434
|
302
188
|
56.60 %
59.67 %
|
40.14 %
38.24 %
|
3.26 %
2.09 %
|
Pets |
8877
8734
|
5908
6063
|
2673
2491
|
296
180
|
66.55 %
69.42 %
|
30.11 %
28.52 %
|
3.33 %
2.06 %
|
Sport & Fitness |
8327
8840
|
5127
5669
|
2924
2986
|
276
185
|
61.57 %
64.13 %
|
35.11 %
33.78 %
|
3.31 %
2.09 %
|
Job & Career |
9027
8708
|
5562
5615
|
3155
2909
|
310
184
|
61.62 %
64.48 %
|
34.95 %
33.41 %
|
3.43 %
2.11 %
|
Dating |
8500
8050
|
4360
4375
|
3865
3511
|
275
164
|
51.29 %
54.35 %
|
45.47 %
43.61 %
|
3.24 %
2.04 %
|
Other |
8833
8510
|
5871
5916
|
2664
2415
|
298
179
|
66.47 %
69.52 %
|
30.16 %
28.38 %
|
3.37 %
2.10 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11065
11101
|
6228
6575
|
4464
4294
|
373
232
|
56.29 %
59.23 %
|
40.34 %
38.68 %
|
3.37 %
2.09 %
|
Outlook Mail |
11924
11269
|
6929
6920
|
4595
4114
|
400
235
|
58.11 %
61.41 %
|
38.54 %
36.51 %
|
3.35 %
2.09 %
|
Yahoo Mail |
11252
11535
|
7147
7637
|
3736
3656
|
369
242
|
63.52 %
66.21 %
|
33.20 %
31.69 %
|
3.28 %
2.10 %
|
AOL Mail |
11470
11319
|
7274
7473
|
3827
3604
|
369
242
|
63.42 %
66.02 %
|
33.37 %
31.84 %
|
3.22 %
2.14 %
|
Mail.com |
11602
11587
|
7446
7769
|
3765
3575
|
391
243
|
64.18 %
67.05 %
|
32.45 %
30.85 %
|
3.37 %
2.10 %
|
Yandex Mail |
11517
10778
|
7058
6888
|
4078
3665
|
381
225
|
61.28 %
63.91 %
|
35.41 %
34.00 %
|
3.31 %
2.09 %
|
GMX Mail |
11706
11178
|
7059
7055
|
4256
3889
|
391
234
|
60.30 %
63.12 %
|
36.36 %
34.79 %
|
3.34 %
2.09 %
|
Zoho Mail |
11424
10994
|
7364
7393
|
3685
3376
|
375
225
|
64.46 %
67.25 %
|
32.26 %
30.71 %
|
3.28 %
2.05 %
|
ProtonMail |
11383
11455
|
7110
7464
|
3893
3751
|
380
240
|
62.46 %
65.16 %
|
34.20 %
32.75 %
|
3.34 %
2.10 %
|
Custom Mail |
11171
11497
|
7388
7930
|
3415
3327
|
368
240
|
66.14 %
68.97 %
|
30.57 %
28.94 %
|
3.29 %
2.09 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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