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ActiveCampaign and MailerLite Email Deliverability Comparison

  ActiveCampaign
  MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  257.314
  256.616
  202.593
  187.208
  48.760
  60.720
  5.961
  8.688

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.73 %
  72.95 %
  18.95 %
  23.66 %
  2.32 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18955
  19788
  15599
  15081
  2943
  4096
  413
  611
  82.29 %
  76.21 %
  15.53 %
  20.70 %
  2.18 %
  3.09 %
Elektronics
  19651
  19195
  15580
  14133
  3631
  4425
  440
  637
  79.28 %
  73.63 %
  18.48 %
  23.05 %
  2.24 %
  3.32 %
Entertainment
  19439
  19494
  15251
  14266
  3729
  4625
  459
  603
  78.46 %
  73.18 %
  19.18 %
  23.73 %
  2.36 %
  3.09 %
Cosmetics & Beauty
  19649
  19914
  15428
  14446
  3760
  4791
  461
  677
  78.52 %
  72.54 %
  19.14 %
  24.06 %
  2.35 %
  3.40 %
Food & Drink
  19386
  20206
  15953
  15376
  3044
  4195
  389
  635
  82.29 %
  76.10 %
  15.70 %
  20.76 %
  2.01 %
  3.14 %
Home & Garden
  20216
  19574
  16576
  14916
  3241
  4006
  399
  652
  81.99 %
  76.20 %
  16.03 %
  20.47 %
  1.97 %
  3.33 %
Finance
  19993
  20261
  14983
  13997
  4498
  5497
  512
  767
  74.94 %
  69.08 %
  22.50 %
  27.13 %
  2.56 %
  3.79 %
Health
  19911
  19992
  15097
  13946
  4362
  5359
  452
  687
  75.82 %
  69.76 %
  21.91 %
  26.81 %
  2.27 %
  3.44 %
Pets
  19972
  19654
  16271
  14832
  3283
  4182
  418
  640
  81.47 %
  75.47 %
  16.44 %
  21.28 %
  2.09 %
  3.26 %
Sport & Fitness
  19997
  19906
  15502
  14283
  3987
  4921
  508
  702
  77.52 %
  71.75 %
  19.94 %
  24.72 %
  2.54 %
  3.53 %
Job & Career
  20408
  19854
  15719
  14186
  4153
  4959
  536
  709
  77.02 %
  71.45 %
  20.35 %
  24.98 %
  2.63 %
  3.57 %
Dating
  19657
  19175
  14323
  12906
  4824
  5549
  510
  720
  72.86 %
  67.31 %
  24.54 %
  28.94 %
  2.59 %
  3.75 %
Other
  20080
  19603
  16311
  14840
  3305
  4115
  464
  648
  81.23 %
  75.70 %
  16.46 %
  20.99 %
  2.31 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25883
  25576
  19373
  17683
  5838
  6909
  672
  984
  74.85 %
  69.14 %
  22.56 %
  27.01 %
  2.60 %
  3.85 %
Outlook Mail
  25889
  25625
  19574
  18013
  5672
  6702
  643
  910
  75.61 %
  70.29 %
  21.91 %
  26.15 %
  2.48 %
  3.55 %
Yahoo Mail
  25239
  25729
  19970
  18768
  4681
  6073
  588
  888
  79.12 %
  72.94 %
  18.55 %
  23.60 %
  2.33 %
  3.45 %
AOL Mail
  25801
  25586
  20313
  18698
  4881
  6027
  607
  861
  78.73 %
  73.08 %
  18.92 %
  23.56 %
  2.35 %
  3.37 %
Mail.com
  25798
  25888
  20626
  19161
  4578
  5860
  594
  867
  79.95 %
  74.01 %
  17.75 %
  22.64 %
  2.30 %
  3.35 %
Yandex Mail
  25761
  25212
  19935
  17968
  5166
  6281
  660
  963
  77.38 %
  71.27 %
  20.05 %
  24.91 %
  2.56 %
  3.82 %
GMX Mail
  25583
  25614
  20180
  18747
  4842
  6073
  561
  794
  78.88 %
  73.19 %
  18.93 %
  23.71 %
  2.19 %
  3.10 %
Zoho Mail
  26173
  25611
  21083
  19202
  4532
  5579
  558
  830
  80.55 %
  74.98 %
  17.32 %
  21.78 %
  2.13 %
  3.24 %
ProtonMail
  25708
  25701
  20622
  19117
  4542
  5806
  544
  778
  80.22 %
  74.38 %
  17.67 %
  22.59 %
  2.12 %
  3.03 %
Custom Mail
  25479
  26074
  20917
  19851
  4028
  5410
  534
  813
  82.10 %
  76.13 %
  15.81 %
  20.75 %
  2.10 %
  3.12 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.