ActiveCampaign and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
429.621
428.579
|
349.865
322.484
|
68.404
89.548
|
11.352
16.547
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.44 %
75.24 %
|
15.92 %
20.89 %
|
2.64 %
3.86 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
32193
33004
|
27252
25774
|
4204
6068
|
737
1162
|
84.65 %
78.09 %
|
13.06 %
18.39 %
|
2.29 %
3.52 %
|
Elektronics |
33103
32386
|
27215
24610
|
5051
6517
|
837
1259
|
82.21 %
75.99 %
|
15.26 %
20.12 %
|
2.53 %
3.89 %
|
Entertainment |
32449
32745
|
26388
24675
|
5216
6862
|
845
1208
|
81.32 %
75.36 %
|
16.07 %
20.96 %
|
2.60 %
3.69 %
|
Cosmetics & Beauty |
32941
33238
|
26784
24910
|
5272
7030
|
885
1298
|
81.31 %
74.94 %
|
16.00 %
21.15 %
|
2.69 %
3.91 %
|
Food & Drink |
32626
33196
|
27577
25937
|
4284
6114
|
765
1145
|
84.52 %
78.13 %
|
13.13 %
18.42 %
|
2.34 %
3.45 %
|
Home & Garden |
33538
33057
|
28271
25851
|
4519
6014
|
748
1192
|
84.30 %
78.20 %
|
13.47 %
18.19 %
|
2.23 %
3.61 %
|
Finance |
33243
33511
|
25962
24049
|
6286
7990
|
995
1472
|
78.10 %
71.76 %
|
18.91 %
23.84 %
|
2.99 %
4.39 %
|
Health |
33034
33104
|
26106
24105
|
6009
7697
|
919
1302
|
79.03 %
72.82 %
|
18.19 %
23.25 %
|
2.78 %
3.93 %
|
Pets |
33417
32920
|
27938
25439
|
4679
6286
|
800
1195
|
83.60 %
77.28 %
|
14.00 %
19.09 %
|
2.39 %
3.63 %
|
Sport & Fitness |
33187
33050
|
26600
24471
|
5626
7274
|
961
1305
|
80.15 %
74.04 %
|
16.95 %
22.01 %
|
2.90 %
3.95 %
|
Job & Career |
33550
33147
|
26610
24314
|
5928
7463
|
1012
1370
|
79.31 %
73.35 %
|
17.67 %
22.51 %
|
3.02 %
4.13 %
|
Dating |
32940
32503
|
25308
23020
|
6628
8059
|
1004
1424
|
76.83 %
70.82 %
|
20.12 %
24.79 %
|
3.05 %
4.38 %
|
Other |
33400
32718
|
27854
25329
|
4702
6174
|
844
1215
|
83.40 %
77.42 %
|
14.08 %
18.87 %
|
2.53 %
3.71 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
42719
42017
|
33278
30170
|
8136
10017
|
1305
1830
|
77.90 %
71.80 %
|
19.05 %
23.84 %
|
3.05 %
4.36 %
|
Outlook Mail |
41956
42318
|
33016
30818
|
7762
9762
|
1178
1738
|
78.69 %
72.82 %
|
18.50 %
23.07 %
|
2.81 %
4.11 %
|
Yahoo Mail |
41747
41882
|
33935
31310
|
6668
8874
|
1144
1698
|
81.29 %
74.76 %
|
15.97 %
21.19 %
|
2.74 %
4.05 %
|
AOL Mail |
42335
41822
|
34286
31323
|
6871
8870
|
1178
1629
|
80.99 %
74.90 %
|
16.23 %
21.21 %
|
2.78 %
3.90 %
|
Mail.com |
42298
42286
|
34815
32130
|
6405
8545
|
1078
1611
|
82.31 %
75.98 %
|
15.14 %
20.21 %
|
2.55 %
3.81 %
|
Yandex Mail |
42038
41598
|
33547
30639
|
7279
9282
|
1212
1677
|
79.80 %
73.65 %
|
17.32 %
22.31 %
|
2.88 %
4.03 %
|
GMX Mail |
41751
42201
|
34304
32092
|
6481
8610
|
966
1499
|
82.16 %
76.05 %
|
15.52 %
20.40 %
|
2.31 %
3.55 %
|
Zoho Mail |
42591
41935
|
35377
32364
|
6191
8079
|
1023
1492
|
83.06 %
77.18 %
|
14.54 %
19.27 %
|
2.40 %
3.56 %
|
ProtonMail |
42345
41964
|
35214
32341
|
6098
8190
|
1033
1433
|
83.16 %
77.07 %
|
14.40 %
19.52 %
|
2.44 %
3.41 %
|
Custom Mail |
41635
42351
|
35125
33053
|
5552
7800
|
958
1498
|
84.36 %
78.05 %
|
13.33 %
18.42 %
|
2.30 %
3.54 %
|
iCloud Mail |
2677
2764
|
2161
1968
|
405
617
|
111
179
|
80.72 %
71.20 %
|
15.13 %
22.32 %
|
4.15 %
6.48 %
|
Tuta |
2754
2774
|
2375
2192
|
289
464
|
90
118
|
86.24 %
79.02 %
|
10.49 %
16.73 %
|
3.27 %
4.25 %
|
Juno.com |
2775
2667
|
2432
2084
|
267
438
|
76
145
|
87.64 %
78.14 %
|
9.62 %
16.42 %
|
2.74 %
5.44 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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