ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 540.132	441.426 409.890	83.789 108.635	14.905 20.807

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 75.89 %	15.47 % 20.11 %	2.75 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41664	34378 32680	5294 7435	995 1473	84.32 % 78.44 %	12.98 % 17.85 %	2.44 % 3.54 %
Elektronics	41850 40972	34425 31417	6208 7938	1102 1540	82.26 % 76.68 %	14.83 % 19.37 %	2.63 % 3.76 %
Entertainment	41105 41114	33462 31243	6408 8288	1110 1499	81.41 % 75.99 %	15.59 % 20.16 %	2.70 % 3.65 %
Cosmetics & Beauty	41480 41834	33784 31598	6453 8501	1128 1648	81.45 % 75.53 %	15.56 % 20.32 %	2.72 % 3.94 %
Food & Drink	41232 41882	34731 32881	5379 7488	1015 1456	84.23 % 78.51 %	13.05 % 17.88 %	2.46 % 3.48 %
Home & Garden	42167 41591	35433 32675	5611 7378	1001 1504	84.03 % 78.56 %	13.31 % 17.74 %	2.37 % 3.62 %
Finance	41988 41990	32997 30571	7611 9546	1295 1802	78.59 % 72.81 %	18.13 % 22.73 %	3.08 % 4.29 %
Health	41446 41789	32895 30833	7236 9245	1199 1656	79.37 % 73.78 %	17.46 % 22.12 %	2.89 % 3.96 %
Pets	42089 41593	35080 32313	5806 7714	1069 1511	83.35 % 77.69 %	13.79 % 18.55 %	2.54 % 3.63 %
Sport & Fitness	41893 41551	33653 31058	6860 8801	1224 1641	80.33 % 74.75 %	16.38 % 21.18 %	2.92 % 3.95 %
Job & Career	42145 41663	33499 30858	7195 9048	1312 1720	79.49 % 74.07 %	17.07 % 21.72 %	3.11 % 4.13 %
Dating	41453 41150	32090 29619	7904 9665	1336 1814	77.41 % 71.98 %	19.07 % 23.49 %	3.22 % 4.41 %
Other	42073 41339	34999 32144	5824 7588	1119 1543	83.19 % 77.76 %	13.84 % 18.36 %	2.66 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50502	40209 36492	9596 11724	1647 2224	77.95 % 72.26 %	18.60 % 23.21 %	3.19 % 4.40 %
Outlook Mail	50683 50961	40079 37461	9043 11327	1444 2094	79.08 % 73.51 %	17.84 % 22.23 %	2.85 % 4.11 %
Yahoo Mail	50191 50638	40811 38160	7830 10406	1414 2022	81.31 % 75.36 %	15.60 % 20.55 %	2.82 % 3.99 %
AOL Mail	50809 50479	41188 38048	8055 10387	1447 1975	81.06 % 75.37 %	15.85 % 20.58 %	2.85 % 3.91 %
Mail.com	50860 50617	41845 38682	7547 9947	1344 1926	82.27 % 76.42 %	14.84 % 19.65 %	2.64 % 3.81 %
Yandex Mail	50972 50192	40708 37254	8610 10815	1530 2043	79.86 % 74.22 %	16.89 % 21.55 %	3.00 % 4.07 %
GMX Mail	50306 50901	41398 39034	7557 10013	1217 1786	82.29 % 76.69 %	15.02 % 19.67 %	2.42 % 3.51 %
Zoho Mail	51041 50518	42387 39176	7295 9475	1289 1810	83.05 % 77.55 %	14.29 % 18.76 %	2.53 % 3.58 %
ProtonMail	50948 50766	42375 39431	7158 9586	1283 1729	83.17 % 77.67 %	14.05 % 18.88 %	2.52 % 3.41 %
Custom Mail	50380 50779	42448 39836	6625 9103	1199 1780	84.26 % 78.45 %	13.15 % 17.93 %	2.38 % 3.51 %
iCloud Mail	11281 11150	8918 8322	1785 2234	434 540	79.05 % 74.64 %	15.82 % 20.04 %	3.85 % 4.84 %
Tuta	11180 11329	9369 8989	1369 1830	328 435	83.80 % 79.35 %	12.25 % 16.15 %	2.93 % 3.84 %
Juno.com	11461 11300	9691 9005	1319 1788	329 443	84.56 % 79.69 %	11.51 % 15.82 %	2.87 % 3.92 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.