ActiveCampaign and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.459
112.713
|
80.047
73.104
|
32.833
37.251
|
1.579
2.358
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
69.94 %
64.86 %
|
28.69 %
33.05 %
|
1.38 %
2.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8082
8688
|
6030
6003
|
1937
2499
|
115
186
|
74.61 %
69.10 %
|
23.97 %
28.76 %
|
1.42 %
2.14 %
|
Elektronics |
8611
8237
|
5991
5329
|
2506
2737
|
114
171
|
69.57 %
64.70 %
|
29.10 %
33.23 %
|
1.32 %
2.08 %
|
Entertainment |
8613
8456
|
5987
5463
|
2514
2822
|
112
171
|
69.51 %
64.61 %
|
29.19 %
33.37 %
|
1.30 %
2.02 %
|
Cosmetics & Beauty |
8737
8958
|
6095
5765
|
2528
3008
|
114
185
|
69.76 %
64.36 %
|
28.93 %
33.58 %
|
1.30 %
2.07 %
|
Food & Drink |
8555
9121
|
6358
6319
|
2070
2608
|
127
194
|
74.32 %
69.28 %
|
24.20 %
28.59 %
|
1.48 %
2.13 %
|
Home & Garden |
9181
8542
|
6836
5928
|
2220
2427
|
125
187
|
74.46 %
69.40 %
|
24.18 %
28.41 %
|
1.36 %
2.19 %
|
Finance |
8967
8889
|
5810
5301
|
3040
3404
|
117
184
|
64.79 %
59.64 %
|
33.90 %
38.29 %
|
1.30 %
2.07 %
|
Health |
8968
8980
|
5813
5358
|
3034
3434
|
121
188
|
64.82 %
59.67 %
|
33.83 %
38.24 %
|
1.35 %
2.09 %
|
Pets |
9011
8734
|
6731
6063
|
2159
2491
|
121
180
|
74.70 %
69.42 %
|
23.96 %
28.52 %
|
1.34 %
2.06 %
|
Sport & Fitness |
9009
8840
|
6231
5669
|
2648
2986
|
130
185
|
69.16 %
64.13 %
|
29.39 %
33.78 %
|
1.44 %
2.09 %
|
Job & Career |
9156
8708
|
6377
5615
|
2653
2909
|
126
184
|
69.65 %
64.48 %
|
28.98 %
33.41 %
|
1.38 %
2.11 %
|
Dating |
8547
8050
|
5075
4375
|
3344
3511
|
128
164
|
59.38 %
54.35 %
|
39.12 %
43.61 %
|
1.50 %
2.04 %
|
Other |
9022
8510
|
6713
5916
|
2180
2415
|
129
179
|
74.41 %
69.52 %
|
24.16 %
28.38 %
|
1.43 %
2.10 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11595
11101
|
7456
6575
|
3977
4294
|
162
232
|
64.30 %
59.23 %
|
34.30 %
38.68 %
|
1.40 %
2.09 %
|
Outlook Mail |
11605
11269
|
7632
6920
|
3811
4114
|
162
235
|
65.76 %
61.41 %
|
32.84 %
36.51 %
|
1.40 %
2.09 %
|
Yahoo Mail |
10990
11535
|
7841
7637
|
2991
3656
|
158
242
|
71.35 %
66.21 %
|
27.22 %
31.69 %
|
1.44 %
2.10 %
|
AOL Mail |
11585
11319
|
8235
7473
|
3192
3604
|
158
242
|
71.08 %
66.02 %
|
27.55 %
31.84 %
|
1.36 %
2.14 %
|
Mail.com |
11524
11587
|
8341
7769
|
3032
3575
|
151
243
|
72.38 %
67.05 %
|
26.31 %
30.85 %
|
1.31 %
2.10 %
|
Yandex Mail |
11400
10778
|
7915
6888
|
3329
3665
|
156
225
|
69.43 %
63.91 %
|
29.20 %
34.00 %
|
1.37 %
2.09 %
|
GMX Mail |
11372
11178
|
7776
7055
|
3441
3889
|
155
234
|
68.38 %
63.12 %
|
30.26 %
34.79 %
|
1.36 %
2.09 %
|
Zoho Mail |
11812
10994
|
8540
7393
|
3112
3376
|
160
225
|
72.30 %
67.25 %
|
26.35 %
30.71 %
|
1.35 %
2.05 %
|
ProtonMail |
11536
11455
|
8118
7464
|
3251
3751
|
167
240
|
70.37 %
65.16 %
|
28.18 %
32.75 %
|
1.45 %
2.10 %
|
Custom Mail |
11040
11497
|
8193
7930
|
2697
3327
|
150
240
|
74.21 %
68.97 %
|
24.43 %
28.94 %
|
1.36 %
2.09 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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