ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.524	173.208 159.994	45.198 55.306	5.013 7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 71.90 %	20.23 % 24.85 %	2.24 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17097	13319 12853	2729 3722	355 522	81.20 % 75.18 %	16.64 % 21.77 %	2.16 % 3.05 %
Elektronics	17027 16642	13279 12060	3380 4048	368 534	77.99 % 72.47 %	19.85 % 24.32 %	2.16 % 3.21 %
Entertainment	16836 16914	13008 12183	3451 4214	377 517	77.26 % 72.03 %	20.50 % 24.91 %	2.24 % 3.06 %
Cosmetics & Beauty	16960 17252	13101 12317	3477 4372	382 563	77.25 % 71.39 %	20.50 % 25.34 %	2.25 % 3.26 %
Food & Drink	16657 17653	13525 13279	2812 3840	320 534	81.20 % 75.22 %	16.88 % 21.75 %	1.92 % 3.02 %
Home & Garden	17597 17011	14249 12803	3014 3652	334 556	80.97 % 75.26 %	17.13 % 21.47 %	1.90 % 3.27 %
Finance	17386 17585	12784 11966	4170 5015	432 604	73.53 % 68.05 %	23.98 % 28.52 %	2.48 % 3.43 %
Health	17404 17429	12966 11940	4064 4920	374 569	74.50 % 68.51 %	23.35 % 28.23 %	2.15 % 3.26 %
Pets	17453 17000	14040 12690	3043 3781	370 529	80.44 % 74.65 %	17.44 % 22.24 %	2.12 % 3.11 %
Sport & Fitness	17355 17219	13246 12188	3685 4462	424 569	76.32 % 70.78 %	21.23 % 25.91 %	2.44 % 3.30 %
Job & Career	17735 17180	13457 12110	3819 4477	459 593	75.88 % 70.49 %	21.53 % 26.06 %	2.59 % 3.45 %
Dating	17080 16512	12156 10863	4495 5071	429 578	71.17 % 65.79 %	26.32 % 30.71 %	2.51 % 3.50 %
Other	17526 17030	14078 12742	3059 3732	389 556	80.33 % 74.82 %	17.45 % 21.91 %	2.22 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22056	16539 14964	5428 6288	551 804	73.45 % 67.85 %	24.11 % 28.51 %	2.45 % 3.65 %
Outlook Mail	22523 22147	16719 15315	5256 6092	548 740	74.23 % 69.15 %	23.34 % 27.51 %	2.43 % 3.34 %
Yahoo Mail	21870 22455	17068 16180	4299 5531	503 744	78.04 % 72.06 %	19.66 % 24.63 %	2.30 % 3.31 %
AOL Mail	22550 22230	17519 16042	4513 5468	518 720	77.69 % 72.16 %	20.01 % 24.60 %	2.30 % 3.24 %
Mail.com	22383 22540	17665 16471	4227 5341	491 728	78.92 % 73.07 %	18.88 % 23.70 %	2.19 % 3.23 %
Yandex Mail	22447 21835	17146 15366	4761 5675	540 794	76.38 % 70.37 %	21.21 % 25.99 %	2.41 % 3.64 %
GMX Mail	22078 22160	17089 15933	4521 5564	468 663	77.40 % 71.90 %	20.48 % 25.11 %	2.12 % 2.99 %
Zoho Mail	22624 22122	17952 16364	4197 5072	475 686	79.35 % 73.97 %	18.55 % 22.93 %	2.10 % 3.10 %
ProtonMail	22358 22372	17632 16373	4260 5340	466 659	78.86 % 73.19 %	19.05 % 23.87 %	2.08 % 2.95 %
Custom Mail	22068 22607	17879 16986	3736 4935	453 686	81.02 % 75.14 %	16.93 % 21.83 %	2.05 % 3.03 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.