ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 304.322	243.674 225.112	54.154 68.436	7.449 10.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 73.97 %	17.74 % 22.49 %	2.44 % 3.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23392	18816 18021	3292 4612	495 759	83.25 % 77.04 %	14.56 % 19.72 %	2.19 % 3.24 %
Elektronics	23468 22937	18879 17139	4028 5002	561 796	80.45 % 74.72 %	17.16 % 21.81 %	2.39 % 3.47 %
Entertainment	23095 23137	18373 17177	4144 5218	578 742	79.55 % 74.24 %	17.94 % 22.55 %	2.50 % 3.21 %
Cosmetics & Beauty	23290 23680	18543 17422	4175 5404	572 854	79.62 % 73.57 %	17.93 % 22.82 %	2.46 % 3.61 %
Food & Drink	23102 23831	19229 18343	3384 4711	489 777	83.24 % 76.97 %	14.65 % 19.77 %	2.12 % 3.26 %
Home & Garden	23839 23312	19772 17980	3576 4540	491 792	82.94 % 77.13 %	15.00 % 19.47 %	2.06 % 3.40 %
Finance	23790 23923	18156 16799	5001 6164	633 960	76.32 % 70.22 %	21.02 % 25.77 %	2.66 % 4.01 %
Health	23503 23647	18117 16819	4807 5992	579 836	77.08 % 71.13 %	20.45 % 25.34 %	2.46 % 3.54 %
Pets	23756 23247	19543 17743	3673 4727	540 777	82.27 % 76.32 %	15.46 % 20.33 %	2.27 % 3.34 %
Sport & Fitness	23623 23624	18577 17188	4430 5563	616 873	78.64 % 72.76 %	18.75 % 23.55 %	2.61 % 3.70 %
Job & Career	24046 23504	18735 16991	4635 5623	676 890	77.91 % 72.29 %	19.28 % 23.92 %	2.81 % 3.79 %
Dating	23352 22826	17381 15700	5322 6211	649 915	74.43 % 68.78 %	22.79 % 27.21 %	2.78 % 4.01 %
Other	23810 23262	19553 17790	3687 4669	570 803	82.12 % 76.48 %	15.49 % 20.07 %	2.39 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30357	23409 21360	6474 7767	837 1230	76.20 % 70.36 %	21.07 % 25.59 %	2.72 % 4.05 %
Outlook Mail	30628 30491	23534 21784	6288 7570	806 1137	76.84 % 71.44 %	20.53 % 24.83 %	2.63 % 3.73 %
Yahoo Mail	30018 30371	24013 22398	5253 6858	752 1115	80.00 % 73.75 %	17.50 % 22.58 %	2.51 % 3.67 %
AOL Mail	30533 30327	24314 22438	5446 6835	773 1054	79.63 % 73.99 %	17.84 % 22.54 %	2.53 % 3.48 %
Mail.com	30551 30738	24727 23025	5098 6637	726 1076	80.94 % 74.91 %	16.69 % 21.59 %	2.38 % 3.50 %
Yandex Mail	30515 29898	23905 21625	5778 7120	832 1153	78.34 % 72.33 %	18.93 % 23.81 %	2.73 % 3.86 %
GMX Mail	30398 30527	24385 22738	5327 6797	686 992	80.22 % 74.48 %	17.52 % 22.27 %	2.26 % 3.25 %
Zoho Mail	31112 30249	25387 22955	5029 6267	696 1027	81.60 % 75.89 %	16.16 % 20.72 %	2.24 % 3.40 %
ProtonMail	30518 30496	24856 23035	4984 6488	678 973	81.45 % 75.53 %	16.33 % 21.27 %	2.22 % 3.19 %
Custom Mail	30284 30868	25144 23754	4477 6097	663 1017	83.03 % 76.95 %	14.78 % 19.75 %	2.19 % 3.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.