ActiveCampaign and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
304.322
|
243.674
225.112
|
54.154
68.436
|
7.449
10.774
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
73.97 %
|
17.74 %
22.49 %
|
2.44 %
3.54 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
23392
|
18816
18021
|
3292
4612
|
495
759
|
83.25 %
77.04 %
|
14.56 %
19.72 %
|
2.19 %
3.24 %
|
Elektronics |
23468
22937
|
18879
17139
|
4028
5002
|
561
796
|
80.45 %
74.72 %
|
17.16 %
21.81 %
|
2.39 %
3.47 %
|
Entertainment |
23095
23137
|
18373
17177
|
4144
5218
|
578
742
|
79.55 %
74.24 %
|
17.94 %
22.55 %
|
2.50 %
3.21 %
|
Cosmetics & Beauty |
23290
23680
|
18543
17422
|
4175
5404
|
572
854
|
79.62 %
73.57 %
|
17.93 %
22.82 %
|
2.46 %
3.61 %
|
Food & Drink |
23102
23831
|
19229
18343
|
3384
4711
|
489
777
|
83.24 %
76.97 %
|
14.65 %
19.77 %
|
2.12 %
3.26 %
|
Home & Garden |
23839
23312
|
19772
17980
|
3576
4540
|
491
792
|
82.94 %
77.13 %
|
15.00 %
19.47 %
|
2.06 %
3.40 %
|
Finance |
23790
23923
|
18156
16799
|
5001
6164
|
633
960
|
76.32 %
70.22 %
|
21.02 %
25.77 %
|
2.66 %
4.01 %
|
Health |
23503
23647
|
18117
16819
|
4807
5992
|
579
836
|
77.08 %
71.13 %
|
20.45 %
25.34 %
|
2.46 %
3.54 %
|
Pets |
23756
23247
|
19543
17743
|
3673
4727
|
540
777
|
82.27 %
76.32 %
|
15.46 %
20.33 %
|
2.27 %
3.34 %
|
Sport & Fitness |
23623
23624
|
18577
17188
|
4430
5563
|
616
873
|
78.64 %
72.76 %
|
18.75 %
23.55 %
|
2.61 %
3.70 %
|
Job & Career |
24046
23504
|
18735
16991
|
4635
5623
|
676
890
|
77.91 %
72.29 %
|
19.28 %
23.92 %
|
2.81 %
3.79 %
|
Dating |
23352
22826
|
17381
15700
|
5322
6211
|
649
915
|
74.43 %
68.78 %
|
22.79 %
27.21 %
|
2.78 %
4.01 %
|
Other |
23810
23262
|
19553
17790
|
3687
4669
|
570
803
|
82.12 %
76.48 %
|
15.49 %
20.07 %
|
2.39 %
3.45 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
30357
|
23409
21360
|
6474
7767
|
837
1230
|
76.20 %
70.36 %
|
21.07 %
25.59 %
|
2.72 %
4.05 %
|
Outlook Mail |
30628
30491
|
23534
21784
|
6288
7570
|
806
1137
|
76.84 %
71.44 %
|
20.53 %
24.83 %
|
2.63 %
3.73 %
|
Yahoo Mail |
30018
30371
|
24013
22398
|
5253
6858
|
752
1115
|
80.00 %
73.75 %
|
17.50 %
22.58 %
|
2.51 %
3.67 %
|
AOL Mail |
30533
30327
|
24314
22438
|
5446
6835
|
773
1054
|
79.63 %
73.99 %
|
17.84 %
22.54 %
|
2.53 %
3.48 %
|
Mail.com |
30551
30738
|
24727
23025
|
5098
6637
|
726
1076
|
80.94 %
74.91 %
|
16.69 %
21.59 %
|
2.38 %
3.50 %
|
Yandex Mail |
30515
29898
|
23905
21625
|
5778
7120
|
832
1153
|
78.34 %
72.33 %
|
18.93 %
23.81 %
|
2.73 %
3.86 %
|
GMX Mail |
30398
30527
|
24385
22738
|
5327
6797
|
686
992
|
80.22 %
74.48 %
|
17.52 %
22.27 %
|
2.26 %
3.25 %
|
Zoho Mail |
31112
30249
|
25387
22955
|
5029
6267
|
696
1027
|
81.60 %
75.89 %
|
16.16 %
20.72 %
|
2.24 %
3.40 %
|
ProtonMail |
30518
30496
|
24856
23035
|
4984
6488
|
678
973
|
81.45 %
75.53 %
|
16.33 %
21.27 %
|
2.22 %
3.19 %
|
Custom Mail |
30284
30868
|
25144
23754
|
4477
6097
|
663
1017
|
83.03 %
76.95 %
|
14.78 %
19.75 %
|
2.19 %
3.29 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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