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ActiveCampaign and MailerLite Email Deliverability Comparison

  ActiveCampaign
  MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  366.741
  365.293
  296.251
  273.344
  61.105
  78.406
  9.385
  13.543

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.78 %
  74.83 %
  16.66 %
  21.46 %
  2.56 %
  3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27405
  28016
  23045
  21771
  3743
  5284
  617
  961
  84.09 %
  77.71 %
  13.66 %
  18.86 %
  2.25 %
  3.43 %
Elektronics
  28229
  27611
  23009
  20886
  4532
  5716
  688
  1009
  81.51 %
  75.64 %
  16.05 %
  20.70 %
  2.44 %
  3.65 %
Entertainment
  27686
  27839
  22309
  20893
  4662
  5989
  715
  957
  80.58 %
  75.05 %
  16.84 %
  21.51 %
  2.58 %
  3.44 %
Cosmetics & Beauty
  28050
  28397
  22602
  21140
  4708
  6175
  740
  1082
  80.58 %
  74.44 %
  16.78 %
  21.75 %
  2.64 %
  3.81 %
Food & Drink
  27772
  28354
  23332
  22044
  3814
  5355
  626
  955
  84.01 %
  77.75 %
  13.73 %
  18.89 %
  2.25 %
  3.37 %
Home & Garden
  28574
  28065
  23915
  21852
  4033
  5225
  626
  988
  83.69 %
  77.86 %
  14.11 %
  18.62 %
  2.19 %
  3.52 %
Finance
  28422
  28652
  21980
  20415
  5621
  7038
  821
  1199
  77.33 %
  71.25 %
  19.78 %
  24.56 %
  2.89 %
  4.18 %
Health
  28270
  28308
  22129
  20467
  5403
  6798
  738
  1043
  78.28 %
  72.30 %
  19.11 %
  24.01 %
  2.61 %
  3.68 %
Pets
  28645
  27969
  23784
  21539
  4183
  5465
  678
  965
  83.03 %
  77.01 %
  14.60 %
  19.54 %
  2.37 %
  3.45 %
Sport & Fitness
  28315
  28318
  22529
  20861
  5007
  6388
  779
  1069
  79.57 %
  73.67 %
  17.68 %
  22.56 %
  2.75 %
  3.77 %
Job & Career
  28793
  28321
  22681
  20664
  5270
  6509
  842
  1148
  78.77 %
  72.96 %
  18.30 %
  22.98 %
  2.92 %
  4.05 %
Dating
  28030
  27560
  21271
  19308
  5945
  7083
  814
  1169
  75.89 %
  70.06 %
  21.21 %
  25.70 %
  2.90 %
  4.24 %
Other
  28550
  27883
  23665
  21504
  4184
  5381
  701
  998
  82.89 %
  77.12 %
  14.65 %
  19.30 %
  2.46 %
  3.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37126
  36395
  28736
  26014
  7318
  8860
  1072
  1521
  77.40 %
  71.48 %
  19.71 %
  24.34 %
  2.89 %
  4.18 %
Outlook Mail
  36534
  36711
  28468
  26567
  7059
  8692
  1007
  1452
  77.92 %
  72.37 %
  19.32 %
  23.68 %
  2.76 %
  3.96 %
Yahoo Mail
  36215
  36381
  29243
  27071
  5998
  7886
  974
  1424
  80.75 %
  74.41 %
  16.56 %
  21.68 %
  2.69 %
  3.91 %
AOL Mail
  36775
  36329
  29593
  27101
  6190
  7874
  992
  1354
  80.47 %
  74.60 %
  16.83 %
  21.67 %
  2.70 %
  3.73 %
Mail.com
  36789
  36860
  30061
  27870
  5790
  7618
  938
  1372
  81.71 %
  75.61 %
  15.74 %
  20.67 %
  2.55 %
  3.72 %
Yandex Mail
  36642
  36183
  29024
  26509
  6575
  8250
  1043
  1424
  79.21 %
  73.26 %
  17.94 %
  22.80 %
  2.85 %
  3.94 %
GMX Mail
  36343
  36622
  29589
  27662
  5926
  7719
  828
  1241
  81.42 %
  75.53 %
  16.31 %
  21.08 %
  2.28 %
  3.39 %
Zoho Mail
  37176
  36361
  30677
  27894
  5636
  7187
  863
  1280
  82.52 %
  76.71 %
  15.16 %
  19.77 %
  2.32 %
  3.52 %
ProtonMail
  36806
  36551
  30383
  27984
  5566
  7364
  857
  1203
  82.55 %
  76.56 %
  15.12 %
  20.15 %
  2.33 %
  3.29 %
Custom Mail
  36335
  36900
  30477
  28672
  5047
  6956
  811
  1272
  83.88 %
  77.70 %
  13.89 %
  18.85 %
  2.23 %
  3.45 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.