ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 112.713	80.047 73.104	32.833 37.251	1.579 2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 64.86 %	28.69 % 33.05 %	1.38 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8688	6030 6003	1937 2499	115 186	74.61 % 69.10 %	23.97 % 28.76 %	1.42 % 2.14 %
Elektronics	8611 8237	5991 5329	2506 2737	114 171	69.57 % 64.70 %	29.10 % 33.23 %	1.32 % 2.08 %
Entertainment	8613 8456	5987 5463	2514 2822	112 171	69.51 % 64.61 %	29.19 % 33.37 %	1.30 % 2.02 %
Cosmetics & Beauty	8737 8958	6095 5765	2528 3008	114 185	69.76 % 64.36 %	28.93 % 33.58 %	1.30 % 2.07 %
Food & Drink	8555 9121	6358 6319	2070 2608	127 194	74.32 % 69.28 %	24.20 % 28.59 %	1.48 % 2.13 %
Home & Garden	9181 8542	6836 5928	2220 2427	125 187	74.46 % 69.40 %	24.18 % 28.41 %	1.36 % 2.19 %
Finance	8967 8889	5810 5301	3040 3404	117 184	64.79 % 59.64 %	33.90 % 38.29 %	1.30 % 2.07 %
Health	8968 8980	5813 5358	3034 3434	121 188	64.82 % 59.67 %	33.83 % 38.24 %	1.35 % 2.09 %
Pets	9011 8734	6731 6063	2159 2491	121 180	74.70 % 69.42 %	23.96 % 28.52 %	1.34 % 2.06 %
Sport & Fitness	9009 8840	6231 5669	2648 2986	130 185	69.16 % 64.13 %	29.39 % 33.78 %	1.44 % 2.09 %
Job & Career	9156 8708	6377 5615	2653 2909	126 184	69.65 % 64.48 %	28.98 % 33.41 %	1.38 % 2.11 %
Dating	8547 8050	5075 4375	3344 3511	128 164	59.38 % 54.35 %	39.12 % 43.61 %	1.50 % 2.04 %
Other	9022 8510	6713 5916	2180 2415	129 179	74.41 % 69.52 %	24.16 % 28.38 %	1.43 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11101	7456 6575	3977 4294	162 232	64.30 % 59.23 %	34.30 % 38.68 %	1.40 % 2.09 %
Outlook Mail	11605 11269	7632 6920	3811 4114	162 235	65.76 % 61.41 %	32.84 % 36.51 %	1.40 % 2.09 %
Yahoo Mail	10990 11535	7841 7637	2991 3656	158 242	71.35 % 66.21 %	27.22 % 31.69 %	1.44 % 2.10 %
AOL Mail	11585 11319	8235 7473	3192 3604	158 242	71.08 % 66.02 %	27.55 % 31.84 %	1.36 % 2.14 %
Mail.com	11524 11587	8341 7769	3032 3575	151 243	72.38 % 67.05 %	26.31 % 30.85 %	1.31 % 2.10 %
Yandex Mail	11400 10778	7915 6888	3329 3665	156 225	69.43 % 63.91 %	29.20 % 34.00 %	1.37 % 2.09 %
GMX Mail	11372 11178	7776 7055	3441 3889	155 234	68.38 % 63.12 %	30.26 % 34.79 %	1.36 % 2.09 %
Zoho Mail	11812 10994	8540 7393	3112 3376	160 225	72.30 % 67.25 %	26.35 % 30.71 %	1.35 % 2.05 %
ProtonMail	11536 11455	8118 7464	3251 3751	167 240	70.37 % 65.16 %	28.18 % 32.75 %	1.45 % 2.10 %
Custom Mail	11040 11497	8193 7930	2697 3327	150 240	74.21 % 68.97 %	24.43 % 28.94 %	1.36 % 2.09 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.