ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 284.039	226.157 209.087	51.879 65.103	6.797 9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 73.61 %	18.21 % 22.92 %	2.39 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21893	17423 16798	3148 4392	458 703	82.85 % 76.73 %	14.97 % 20.06 %	2.18 % 3.21 %
Elektronics	21822 21335	17457 15862	3858 4750	507 723	80.00 % 74.35 %	17.68 % 22.26 %	2.32 % 3.39 %
Entertainment	21535 21657	17034 15993	3970 4977	531 687	79.10 % 73.85 %	18.44 % 22.98 %	2.47 % 3.17 %
Cosmetics & Beauty	21727 22080	17200 16174	3997 5138	530 768	79.16 % 73.25 %	18.40 % 23.27 %	2.44 % 3.48 %
Food & Drink	21510 22290	17821 17096	3242 4487	447 707	82.85 % 76.70 %	15.07 % 20.13 %	2.08 % 3.17 %
Home & Garden	22289 21752	18411 16710	3431 4316	447 726	82.60 % 76.82 %	15.39 % 19.84 %	2.01 % 3.34 %
Finance	22217 22335	16839 15576	4792 5872	586 887	75.79 % 69.74 %	21.57 % 26.29 %	2.64 % 3.97 %
Health	21955 22095	16815 15604	4617 5718	523 773	76.59 % 70.62 %	21.03 % 25.88 %	2.38 % 3.50 %
Pets	22116 21719	18124 16514	3506 4486	486 719	81.95 % 76.03 %	15.85 % 20.65 %	2.20 % 3.31 %
Sport & Fitness	22032 22062	17234 15968	4235 5289	563 805	78.22 % 72.38 %	19.22 % 23.97 %	2.56 % 3.65 %
Job & Career	22474 21909	17441 15786	4427 5328	606 795	77.61 % 72.05 %	19.70 % 24.32 %	2.70 % 3.63 %
Dating	21859 21252	16143 14503	5122 5925	594 824	73.85 % 68.24 %	23.43 % 27.88 %	2.72 % 3.88 %
Other	22268 21660	18215 16503	3534 4425	519 732	81.80 % 76.19 %	15.87 % 20.43 %	2.33 % 3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28262	21683 19754	6204 7383	762 1125	75.69 % 69.90 %	21.66 % 26.12 %	2.66 % 3.98 %
Outlook Mail	28601 28444	21837 20216	6026 7199	738 1029	76.35 % 71.07 %	21.07 % 25.31 %	2.58 % 3.62 %
Yahoo Mail	27970 28332	22271 20805	5008 6509	691 1018	79.62 % 73.43 %	17.90 % 22.97 %	2.47 % 3.59 %
AOL Mail	28577 28411	22653 20935	5216 6502	708 974	79.27 % 73.69 %	18.25 % 22.89 %	2.48 % 3.43 %
Mail.com	28490 28689	22952 21416	4875 6302	663 971	80.56 % 74.65 %	17.11 % 21.97 %	2.33 % 3.38 %
Yandex Mail	28497 27824	22218 20033	5524 6737	755 1054	77.97 % 72.00 %	19.38 % 24.21 %	2.65 % 3.79 %
GMX Mail	28404 28475	22638 21070	5129 6494	637 911	79.70 % 73.99 %	18.06 % 22.81 %	2.24 % 3.20 %
Zoho Mail	29013 28284	23566 21368	4823 5972	624 944	81.23 % 75.55 %	16.62 % 21.11 %	2.15 % 3.34 %
ProtonMail	28453 28478	23044 21381	4798 6200	611 897	80.99 % 75.08 %	16.86 % 21.77 %	2.15 % 3.15 %
Custom Mail	28179 28840	23295 22109	4276 5805	608 926	82.67 % 76.66 %	15.17 % 20.13 %	2.16 % 3.21 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.