ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 379.234	307.926 284.377	62.633 80.692	9.799 14.165

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 74.99 %	16.47 % 21.28 %	2.58 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29163	23932 22709	3835 5452	644 1002	84.23 % 77.87 %	13.50 % 18.69 %	2.27 % 3.44 %
Elektronics	29329 28630	23968 21692	4643 5876	718 1062	81.72 % 75.77 %	15.83 % 20.52 %	2.45 % 3.71 %
Entertainment	28752 28947	23221 21762	4783 6172	748 1013	80.76 % 75.18 %	16.64 % 21.32 %	2.60 % 3.50 %
Cosmetics & Beauty	29113 29450	23515 21967	4827 6348	771 1135	80.77 % 74.59 %	16.58 % 21.56 %	2.65 % 3.85 %
Food & Drink	28807 29390	24244 22886	3911 5505	652 999	84.16 % 77.87 %	13.58 % 18.73 %	2.26 % 3.40 %
Home & Garden	29644 29103	24865 22696	4134 5380	645 1027	83.88 % 77.99 %	13.95 % 18.49 %	2.18 % 3.53 %
Finance	29436 29769	22825 21276	5757 7244	854 1249	77.54 % 71.47 %	19.56 % 24.33 %	2.90 % 4.20 %
Health	29295 29321	22988 21258	5527 6969	780 1094	78.47 % 72.50 %	18.87 % 23.77 %	2.66 % 3.73 %
Pets	29665 29096	24673 22436	4285 5643	707 1017	83.17 % 77.11 %	14.44 % 19.39 %	2.38 % 3.50 %
Sport & Fitness	29346 29354	23400 21669	5134 6565	812 1120	79.74 % 73.82 %	17.49 % 22.36 %	2.77 % 3.82 %
Job & Career	29857 29431	23560 21517	5415 6714	882 1200	78.91 % 73.11 %	18.14 % 22.81 %	2.95 % 4.08 %
Dating	29100 28650	22156 20152	6091 7285	853 1213	76.14 % 70.34 %	20.93 % 25.43 %	2.93 % 4.23 %
Other	29603 28930	24579 22357	4291 5539	733 1034	83.03 % 77.28 %	14.50 % 19.15 %	2.48 % 3.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 37865	29859 27153	7495 9127	1123 1585	77.60 % 71.71 %	19.48 % 24.10 %	2.92 % 4.19 %
Outlook Mail	37874 38104	29601 27645	7230 8945	1043 1514	78.16 % 72.55 %	19.09 % 23.48 %	2.75 % 3.97 %
Yahoo Mail	37635 37837	30453 28213	6166 8136	1016 1488	80.92 % 74.56 %	16.38 % 21.50 %	2.70 % 3.93 %
AOL Mail	38145 37653	30750 28122	6354 8099	1041 1432	80.61 % 74.69 %	16.66 % 21.51 %	2.73 % 3.80 %
Mail.com	38167 38266	31258 28985	5941 7847	968 1434	81.90 % 75.75 %	15.57 % 20.51 %	2.54 % 3.75 %
Yandex Mail	37977 37489	30154 27520	6743 8485	1080 1484	79.40 % 73.41 %	17.76 % 22.63 %	2.84 % 3.96 %
GMX Mail	37673 38099	30748 28844	6059 7945	866 1310	81.62 % 75.71 %	16.08 % 20.85 %	2.30 % 3.44 %
Zoho Mail	38533 37753	31847 29021	5779 7397	907 1335	82.65 % 76.87 %	15.00 % 19.59 %	2.35 % 3.54 %
ProtonMail	38193 37885	31596 29076	5696 7553	901 1256	82.73 % 76.75 %	14.91 % 19.94 %	2.36 % 3.32 %
Custom Mail	37684 38283	31660 29798	5170 7158	854 1327	84.01 % 77.84 %	13.72 % 18.70 %	2.27 % 3.47 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.