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ActiveCampaign and MailerLite Email Deliverability Comparison

  ActiveCampaign
  MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  284.039
  226.157
  209.087
  51.879
  65.103
  6.797
  9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  73.61 %
  18.21 %
  22.92 %
  2.39 %
  3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  21893
  17423
  16798
  3148
  4392
  458
  703
  82.85 %
  76.73 %
  14.97 %
  20.06 %
  2.18 %
  3.21 %
Elektronics
  21822
  21335
  17457
  15862
  3858
  4750
  507
  723
  80.00 %
  74.35 %
  17.68 %
  22.26 %
  2.32 %
  3.39 %
Entertainment
  21535
  21657
  17034
  15993
  3970
  4977
  531
  687
  79.10 %
  73.85 %
  18.44 %
  22.98 %
  2.47 %
  3.17 %
Cosmetics & Beauty
  21727
  22080
  17200
  16174
  3997
  5138
  530
  768
  79.16 %
  73.25 %
  18.40 %
  23.27 %
  2.44 %
  3.48 %
Food & Drink
  21510
  22290
  17821
  17096
  3242
  4487
  447
  707
  82.85 %
  76.70 %
  15.07 %
  20.13 %
  2.08 %
  3.17 %
Home & Garden
  22289
  21752
  18411
  16710
  3431
  4316
  447
  726
  82.60 %
  76.82 %
  15.39 %
  19.84 %
  2.01 %
  3.34 %
Finance
  22217
  22335
  16839
  15576
  4792
  5872
  586
  887
  75.79 %
  69.74 %
  21.57 %
  26.29 %
  2.64 %
  3.97 %
Health
  21955
  22095
  16815
  15604
  4617
  5718
  523
  773
  76.59 %
  70.62 %
  21.03 %
  25.88 %
  2.38 %
  3.50 %
Pets
  22116
  21719
  18124
  16514
  3506
  4486
  486
  719
  81.95 %
  76.03 %
  15.85 %
  20.65 %
  2.20 %
  3.31 %
Sport & Fitness
  22032
  22062
  17234
  15968
  4235
  5289
  563
  805
  78.22 %
  72.38 %
  19.22 %
  23.97 %
  2.56 %
  3.65 %
Job & Career
  22474
  21909
  17441
  15786
  4427
  5328
  606
  795
  77.61 %
  72.05 %
  19.70 %
  24.32 %
  2.70 %
  3.63 %
Dating
  21859
  21252
  16143
  14503
  5122
  5925
  594
  824
  73.85 %
  68.24 %
  23.43 %
  27.88 %
  2.72 %
  3.88 %
Other
  22268
  21660
  18215
  16503
  3534
  4425
  519
  732
  81.80 %
  76.19 %
  15.87 %
  20.43 %
  2.33 %
  3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28262
  21683
  19754
  6204
  7383
  762
  1125
  75.69 %
  69.90 %
  21.66 %
  26.12 %
  2.66 %
  3.98 %
Outlook Mail
  28601
  28444
  21837
  20216
  6026
  7199
  738
  1029
  76.35 %
  71.07 %
  21.07 %
  25.31 %
  2.58 %
  3.62 %
Yahoo Mail
  27970
  28332
  22271
  20805
  5008
  6509
  691
  1018
  79.62 %
  73.43 %
  17.90 %
  22.97 %
  2.47 %
  3.59 %
AOL Mail
  28577
  28411
  22653
  20935
  5216
  6502
  708
  974
  79.27 %
  73.69 %
  18.25 %
  22.89 %
  2.48 %
  3.43 %
Mail.com
  28490
  28689
  22952
  21416
  4875
  6302
  663
  971
  80.56 %
  74.65 %
  17.11 %
  21.97 %
  2.33 %
  3.38 %
Yandex Mail
  28497
  27824
  22218
  20033
  5524
  6737
  755
  1054
  77.97 %
  72.00 %
  19.38 %
  24.21 %
  2.65 %
  3.79 %
GMX Mail
  28404
  28475
  22638
  21070
  5129
  6494
  637
  911
  79.70 %
  73.99 %
  18.06 %
  22.81 %
  2.24 %
  3.20 %
Zoho Mail
  29013
  28284
  23566
  21368
  4823
  5972
  624
  944
  81.23 %
  75.55 %
  16.62 %
  21.11 %
  2.15 %
  3.34 %
ProtonMail
  28453
  28478
  23044
  21381
  4798
  6200
  611
  897
  80.99 %
  75.08 %
  16.86 %
  21.77 %
  2.15 %
  3.15 %
Custom Mail
  28179
  28840
  23295
  22109
  4276
  5805
  608
  926
  82.67 %
  76.66 %
  15.17 %
  20.13 %
  2.16 %
  3.21 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.