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ActiveCampaign and MailerLite Email Deliverability Comparison

  ActiveCampaign
  MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  304.322
  243.674
  225.112
  54.154
  68.436
  7.449
  10.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  73.97 %
  17.74 %
  22.49 %
  2.44 %
  3.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  23392
  18816
  18021
  3292
  4612
  495
  759
  83.25 %
  77.04 %
  14.56 %
  19.72 %
  2.19 %
  3.24 %
Elektronics
  23468
  22937
  18879
  17139
  4028
  5002
  561
  796
  80.45 %
  74.72 %
  17.16 %
  21.81 %
  2.39 %
  3.47 %
Entertainment
  23095
  23137
  18373
  17177
  4144
  5218
  578
  742
  79.55 %
  74.24 %
  17.94 %
  22.55 %
  2.50 %
  3.21 %
Cosmetics & Beauty
  23290
  23680
  18543
  17422
  4175
  5404
  572
  854
  79.62 %
  73.57 %
  17.93 %
  22.82 %
  2.46 %
  3.61 %
Food & Drink
  23102
  23831
  19229
  18343
  3384
  4711
  489
  777
  83.24 %
  76.97 %
  14.65 %
  19.77 %
  2.12 %
  3.26 %
Home & Garden
  23839
  23312
  19772
  17980
  3576
  4540
  491
  792
  82.94 %
  77.13 %
  15.00 %
  19.47 %
  2.06 %
  3.40 %
Finance
  23790
  23923
  18156
  16799
  5001
  6164
  633
  960
  76.32 %
  70.22 %
  21.02 %
  25.77 %
  2.66 %
  4.01 %
Health
  23503
  23647
  18117
  16819
  4807
  5992
  579
  836
  77.08 %
  71.13 %
  20.45 %
  25.34 %
  2.46 %
  3.54 %
Pets
  23756
  23247
  19543
  17743
  3673
  4727
  540
  777
  82.27 %
  76.32 %
  15.46 %
  20.33 %
  2.27 %
  3.34 %
Sport & Fitness
  23623
  23624
  18577
  17188
  4430
  5563
  616
  873
  78.64 %
  72.76 %
  18.75 %
  23.55 %
  2.61 %
  3.70 %
Job & Career
  24046
  23504
  18735
  16991
  4635
  5623
  676
  890
  77.91 %
  72.29 %
  19.28 %
  23.92 %
  2.81 %
  3.79 %
Dating
  23352
  22826
  17381
  15700
  5322
  6211
  649
  915
  74.43 %
  68.78 %
  22.79 %
  27.21 %
  2.78 %
  4.01 %
Other
  23810
  23262
  19553
  17790
  3687
  4669
  570
  803
  82.12 %
  76.48 %
  15.49 %
  20.07 %
  2.39 %
  3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  30357
  23409
  21360
  6474
  7767
  837
  1230
  76.20 %
  70.36 %
  21.07 %
  25.59 %
  2.72 %
  4.05 %
Outlook Mail
  30628
  30491
  23534
  21784
  6288
  7570
  806
  1137
  76.84 %
  71.44 %
  20.53 %
  24.83 %
  2.63 %
  3.73 %
Yahoo Mail
  30018
  30371
  24013
  22398
  5253
  6858
  752
  1115
  80.00 %
  73.75 %
  17.50 %
  22.58 %
  2.51 %
  3.67 %
AOL Mail
  30533
  30327
  24314
  22438
  5446
  6835
  773
  1054
  79.63 %
  73.99 %
  17.84 %
  22.54 %
  2.53 %
  3.48 %
Mail.com
  30551
  30738
  24727
  23025
  5098
  6637
  726
  1076
  80.94 %
  74.91 %
  16.69 %
  21.59 %
  2.38 %
  3.50 %
Yandex Mail
  30515
  29898
  23905
  21625
  5778
  7120
  832
  1153
  78.34 %
  72.33 %
  18.93 %
  23.81 %
  2.73 %
  3.86 %
GMX Mail
  30398
  30527
  24385
  22738
  5327
  6797
  686
  992
  80.22 %
  74.48 %
  17.52 %
  22.27 %
  2.26 %
  3.25 %
Zoho Mail
  31112
  30249
  25387
  22955
  5029
  6267
  696
  1027
  81.60 %
  75.89 %
  16.16 %
  20.72 %
  2.24 %
  3.40 %
ProtonMail
  30518
  30496
  24856
  23035
  4984
  6488
  678
  973
  81.45 %
  75.53 %
  16.33 %
  21.27 %
  2.22 %
  3.19 %
Custom Mail
  30284
  30868
  25144
  23754
  4477
  6097
  663
  1017
  83.03 %
  76.95 %
  14.78 %
  19.75 %
  2.19 %
  3.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.