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ActiveCampaign and MailerLite Email Deliverability Comparison

  ActiveCampaign
  MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  112.713
  80.047
  73.104
  32.833
  37.251
  1.579
  2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  64.86 %
  28.69 %
  33.05 %
  1.38 %
  2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8688
  6030
  6003
  1937
  2499
  115
  186
  74.61 %
  69.10 %
  23.97 %
  28.76 %
  1.42 %
  2.14 %
Elektronics
  8611
  8237
  5991
  5329
  2506
  2737
  114
  171
  69.57 %
  64.70 %
  29.10 %
  33.23 %
  1.32 %
  2.08 %
Entertainment
  8613
  8456
  5987
  5463
  2514
  2822
  112
  171
  69.51 %
  64.61 %
  29.19 %
  33.37 %
  1.30 %
  2.02 %
Cosmetics & Beauty
  8737
  8958
  6095
  5765
  2528
  3008
  114
  185
  69.76 %
  64.36 %
  28.93 %
  33.58 %
  1.30 %
  2.07 %
Food & Drink
  8555
  9121
  6358
  6319
  2070
  2608
  127
  194
  74.32 %
  69.28 %
  24.20 %
  28.59 %
  1.48 %
  2.13 %
Home & Garden
  9181
  8542
  6836
  5928
  2220
  2427
  125
  187
  74.46 %
  69.40 %
  24.18 %
  28.41 %
  1.36 %
  2.19 %
Finance
  8967
  8889
  5810
  5301
  3040
  3404
  117
  184
  64.79 %
  59.64 %
  33.90 %
  38.29 %
  1.30 %
  2.07 %
Health
  8968
  8980
  5813
  5358
  3034
  3434
  121
  188
  64.82 %
  59.67 %
  33.83 %
  38.24 %
  1.35 %
  2.09 %
Pets
  9011
  8734
  6731
  6063
  2159
  2491
  121
  180
  74.70 %
  69.42 %
  23.96 %
  28.52 %
  1.34 %
  2.06 %
Sport & Fitness
  9009
  8840
  6231
  5669
  2648
  2986
  130
  185
  69.16 %
  64.13 %
  29.39 %
  33.78 %
  1.44 %
  2.09 %
Job & Career
  9156
  8708
  6377
  5615
  2653
  2909
  126
  184
  69.65 %
  64.48 %
  28.98 %
  33.41 %
  1.38 %
  2.11 %
Dating
  8547
  8050
  5075
  4375
  3344
  3511
  128
  164
  59.38 %
  54.35 %
  39.12 %
  43.61 %
  1.50 %
  2.04 %
Other
  9022
  8510
  6713
  5916
  2180
  2415
  129
  179
  74.41 %
  69.52 %
  24.16 %
  28.38 %
  1.43 %
  2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11101
  7456
  6575
  3977
  4294
  162
  232
  64.30 %
  59.23 %
  34.30 %
  38.68 %
  1.40 %
  2.09 %
Outlook Mail
  11605
  11269
  7632
  6920
  3811
  4114
  162
  235
  65.76 %
  61.41 %
  32.84 %
  36.51 %
  1.40 %
  2.09 %
Yahoo Mail
  10990
  11535
  7841
  7637
  2991
  3656
  158
  242
  71.35 %
  66.21 %
  27.22 %
  31.69 %
  1.44 %
  2.10 %
AOL Mail
  11585
  11319
  8235
  7473
  3192
  3604
  158
  242
  71.08 %
  66.02 %
  27.55 %
  31.84 %
  1.36 %
  2.14 %
Mail.com
  11524
  11587
  8341
  7769
  3032
  3575
  151
  243
  72.38 %
  67.05 %
  26.31 %
  30.85 %
  1.31 %
  2.10 %
Yandex Mail
  11400
  10778
  7915
  6888
  3329
  3665
  156
  225
  69.43 %
  63.91 %
  29.20 %
  34.00 %
  1.37 %
  2.09 %
GMX Mail
  11372
  11178
  7776
  7055
  3441
  3889
  155
  234
  68.38 %
  63.12 %
  30.26 %
  34.79 %
  1.36 %
  2.09 %
Zoho Mail
  11812
  10994
  8540
  7393
  3112
  3376
  160
  225
  72.30 %
  67.25 %
  26.35 %
  30.71 %
  1.35 %
  2.05 %
ProtonMail
  11536
  11455
  8118
  7464
  3251
  3751
  167
  240
  70.37 %
  65.16 %
  28.18 %
  32.75 %
  1.45 %
  2.10 %
Custom Mail
  11040
  11497
  8193
  7930
  2697
  3327
  150
  240
  74.21 %
  68.97 %
  24.43 %
  28.94 %
  1.36 %
  2.09 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.