ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 401.873	327.272 302.296	65.254 84.443	10.506 15.134

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 75.22 %	16.19 % 21.01 %	2.61 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 30915	25471 24147	4003 5707	680 1061	84.47 % 78.11 %	13.28 % 18.46 %	2.26 % 3.43 %
Elektronics	31068 30335	25463 23042	4831 6142	774 1151	81.96 % 75.96 %	15.55 % 20.25 %	2.49 % 3.79 %
Entertainment	30443 30716	24669 23154	4977 6469	797 1093	81.03 % 75.38 %	16.35 % 21.06 %	2.62 % 3.56 %
Cosmetics & Beauty	30878 31161	25019 23314	5032 6633	827 1214	81.03 % 74.82 %	16.30 % 21.29 %	2.68 % 3.90 %
Food & Drink	30554 31168	25764 24330	4083 5767	707 1071	84.32 % 78.06 %	13.36 % 18.50 %	2.31 % 3.44 %
Home & Garden	31512 30857	26501 24132	4319 5636	692 1089	84.10 % 78.21 %	13.71 % 18.26 %	2.20 % 3.53 %
Finance	31241 31445	24329 22561	6001 7555	911 1329	77.88 % 71.75 %	19.21 % 24.03 %	2.92 % 4.23 %
Health	30981 31047	24395 22601	5743 7275	843 1171	78.74 % 72.80 %	18.54 % 23.43 %	2.72 % 3.77 %
Pets	31342 30908	26133 23895	4456 5927	753 1086	83.38 % 77.31 %	14.22 % 19.18 %	2.40 % 3.51 %
Sport & Fitness	31096 31087	24871 23015	5353 6872	872 1200	79.98 % 74.03 %	17.21 % 22.11 %	2.80 % 3.86 %
Job & Career	31571 31124	24984 22829	5644 7030	943 1265	79.14 % 73.35 %	17.88 % 22.59 %	2.99 % 4.06 %
Dating	30780 30448	23532 21534	6325 7624	923 1290	76.45 % 70.72 %	20.55 % 25.04 %	3.00 % 4.24 %
Other	31412 30662	26141 23742	4487 5806	784 1114	83.22 % 77.43 %	14.28 % 18.94 %	2.50 % 3.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 39957	31561 28742	7790 9528	1214 1687	77.80 % 71.93 %	19.20 % 23.85 %	2.99 % 4.22 %
Outlook Mail	39929 40225	31326 29282	7496 9327	1107 1616	78.45 % 72.80 %	18.77 % 23.19 %	2.77 % 4.02 %
Yahoo Mail	39663 39830	32166 29778	6410 8469	1087 1583	81.10 % 74.76 %	16.16 % 21.26 %	2.74 % 3.97 %
AOL Mail	40277 39771	32556 29775	6615 8467	1106 1529	80.83 % 74.87 %	16.42 % 21.29 %	2.75 % 3.84 %
Mail.com	40186 40310	32996 30612	6163 8181	1027 1517	82.11 % 75.94 %	15.34 % 20.30 %	2.56 % 3.76 %
Yandex Mail	40043 39506	31889 29099	7011 8849	1143 1558	79.64 % 73.66 %	17.51 % 22.40 %	2.85 % 3.94 %
GMX Mail	39748 40145	32563 30485	6275 8253	910 1407	81.92 % 75.94 %	15.79 % 20.56 %	2.29 % 3.50 %
Zoho Mail	40599 39861	33651 30734	5985 7717	963 1410	82.89 % 77.10 %	14.74 % 19.36 %	2.37 % 3.54 %
ProtonMail	40292 39937	33427 30756	5898 7850	967 1331	82.96 % 77.01 %	14.64 % 19.66 %	2.40 % 3.33 %
Custom Mail	39652 40311	33384 31456	5360 7454	908 1401	84.19 % 78.03 %	13.52 % 18.49 %	2.29 % 3.48 %
iCloud Mail	694 691	558 510	108 145	28 36	80.40 % 73.81 %	15.56 % 20.98 %	4.03 % 5.21 %
Tuta	707 662	604 536	78 102	25 24	85.43 % 80.97 %	11.03 % 15.41 %	3.54 % 3.63 %
Juno.com	677 667	591 531	65 101	21 35	87.30 % 79.61 %	9.60 % 15.14 %	3.10 % 5.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.