ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 392.903	319.752 295.285	64.147 82.898	10.204 14.720

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 75.15 %	16.28 % 21.10 %	2.59 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30216	24901 23580	3938 5602	669 1034	84.39 % 78.04 %	13.35 % 18.54 %	2.27 % 3.42 %
Elektronics	30381 29675	24887 22528	4748 6035	746 1112	81.92 % 75.92 %	15.63 % 20.34 %	2.46 % 3.75 %
Entertainment	29742 30002	24076 22601	4891 6343	775 1058	80.95 % 75.33 %	16.44 % 21.14 %	2.61 % 3.53 %
Cosmetics & Beauty	30189 30510	24439 22808	4948 6523	802 1179	80.95 % 74.76 %	16.39 % 21.38 %	2.66 % 3.86 %
Food & Drink	29819 30438	25135 23750	4005 5653	679 1035	84.29 % 78.03 %	13.43 % 18.57 %	2.28 % 3.40 %
Home & Garden	30768 30165	25855 23570	4239 5527	674 1068	84.03 % 78.14 %	13.78 % 18.32 %	2.19 % 3.54 %
Finance	30542 30740	23759 22023	5900 7421	883 1296	77.79 % 71.64 %	19.32 % 24.14 %	2.89 % 4.22 %
Health	30333 30375	23866 22079	5654 7152	813 1144	78.68 % 72.69 %	18.64 % 23.55 %	2.68 % 3.77 %
Pets	30703 30196	25585 23325	4385 5813	733 1058	83.33 % 77.25 %	14.28 % 19.25 %	2.39 % 3.50 %
Sport & Fitness	30329 30385	24230 22490	5251 6738	848 1157	79.89 % 74.02 %	17.31 % 22.18 %	2.80 % 3.81 %
Job & Career	30922 30476	24449 22331	5551 6906	922 1239	79.07 % 73.27 %	17.95 % 22.66 %	2.98 % 4.07 %
Dating	30160 29722	23029 20987	6231 7483	900 1252	76.36 % 70.61 %	20.66 % 25.18 %	2.98 % 4.21 %
Other	30707 30003	25541 23213	4406 5702	760 1088	83.18 % 77.37 %	14.35 % 19.00 %	2.48 % 3.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39282	31034 28254	7675 9383	1177 1645	77.81 % 71.93 %	19.24 % 23.89 %	2.95 % 4.19 %
Outlook Mail	39257 39531	30769 28754	7408 9197	1080 1580	78.38 % 72.74 %	18.87 % 23.27 %	2.75 % 4.00 %
Yahoo Mail	38991 39178	31611 29271	6323 8355	1057 1552	81.07 % 74.71 %	16.22 % 21.33 %	2.71 % 3.96 %
AOL Mail	39547 39042	31945 29207	6517 8337	1085 1498	80.78 % 74.81 %	16.48 % 21.35 %	2.74 % 3.84 %
Mail.com	39528 39609	32435 30057	6085 8064	1008 1488	82.06 % 75.88 %	15.39 % 20.36 %	2.55 % 3.76 %
Yandex Mail	39366 38788	31330 28539	6915 8715	1121 1534	79.59 % 73.58 %	17.57 % 22.47 %	2.85 % 3.95 %
GMX Mail	39010 39475	31926 29958	6192 8148	892 1369	81.84 % 75.89 %	15.87 % 20.64 %	2.29 % 3.47 %
Zoho Mail	39910 39145	33058 30157	5910 7605	942 1383	82.83 % 77.04 %	14.81 % 19.43 %	2.36 % 3.53 %
ProtonMail	39592 39227	32814 30184	5828 7741	950 1302	82.88 % 76.95 %	14.72 % 19.73 %	2.40 % 3.32 %
Custom Mail	39016 39626	32830 30904	5294 7353	892 1369	84.14 % 77.99 %	13.57 % 18.56 %	2.29 % 3.45 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.