ActiveCampaign and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
372.281
|
302.146
278.849
|
61.850
79.590
|
9.566
13.842
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
74.90 %
|
16.56 %
21.38 %
|
2.56 %
3.72 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28567
|
23493
22222
|
3787
5367
|
627
978
|
84.18 %
77.79 %
|
13.57 %
18.79 %
|
2.25 %
3.42 %
|
Elektronics |
28790
28094
|
23503
21266
|
4587
5794
|
700
1034
|
81.64 %
75.70 %
|
15.93 %
20.62 %
|
2.43 %
3.68 %
|
Entertainment |
28205
28416
|
22754
21345
|
4720
6087
|
731
984
|
80.67 %
75.12 %
|
16.73 %
21.42 %
|
2.59 %
3.46 %
|
Cosmetics & Beauty |
28594
28924
|
23071
21550
|
4768
6264
|
755
1110
|
80.68 %
74.51 %
|
16.67 %
21.66 %
|
2.64 %
3.84 %
|
Food & Drink |
28276
28845
|
23777
22444
|
3859
5427
|
640
974
|
84.09 %
77.81 %
|
13.65 %
18.81 %
|
2.26 %
3.38 %
|
Home & Garden |
29146
28589
|
24428
22272
|
4086
5305
|
632
1012
|
83.81 %
77.90 %
|
14.02 %
18.56 %
|
2.17 %
3.54 %
|
Finance |
28924
29211
|
22402
20843
|
5687
7144
|
835
1224
|
77.45 %
71.35 %
|
19.66 %
24.46 %
|
2.89 %
4.19 %
|
Health |
28751
28820
|
22534
20863
|
5460
6887
|
757
1070
|
78.38 %
72.39 %
|
18.99 %
23.90 %
|
2.63 %
3.71 %
|
Pets |
29138
28534
|
24221
21989
|
4229
5556
|
688
989
|
83.13 %
77.06 %
|
14.51 %
19.47 %
|
2.36 %
3.47 %
|
Sport & Fitness |
28819
28851
|
22960
21276
|
5066
6482
|
793
1093
|
79.67 %
73.74 %
|
17.58 %
22.47 %
|
2.75 %
3.79 %
|
Job & Career |
29306
28890
|
23111
21099
|
5340
6620
|
855
1171
|
78.86 %
73.03 %
|
18.22 %
22.91 %
|
2.92 %
4.05 %
|
Dating |
28577
28146
|
21722
19759
|
6019
7195
|
836
1192
|
76.01 %
70.20 %
|
21.06 %
25.56 %
|
2.93 %
4.24 %
|
Other |
29129
28394
|
24170
21921
|
4242
5462
|
717
1011
|
82.98 %
77.20 %
|
14.56 %
19.24 %
|
2.46 %
3.56 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37147
|
29304
26595
|
7404
9002
|
1089
1550
|
77.53 %
71.59 %
|
19.59 %
24.23 %
|
2.88 %
4.17 %
|
Outlook Mail |
37259
37425
|
29081
27121
|
7151
8826
|
1027
1478
|
78.05 %
72.47 %
|
19.19 %
23.58 %
|
2.76 %
3.95 %
|
Yahoo Mail |
36927
37127
|
29857
27666
|
6081
8016
|
989
1445
|
80.85 %
74.52 %
|
16.47 %
21.59 %
|
2.68 %
3.89 %
|
AOL Mail |
37447
37000
|
30162
27617
|
6269
7990
|
1016
1393
|
80.55 %
74.64 %
|
16.74 %
21.59 %
|
2.71 %
3.76 %
|
Mail.com |
37435
37552
|
30630
28412
|
5856
7736
|
949
1404
|
81.82 %
75.66 %
|
15.64 %
20.60 %
|
2.54 %
3.74 %
|
Yandex Mail |
37317
36808
|
29600
26987
|
6657
8368
|
1060
1453
|
79.32 %
73.32 %
|
17.84 %
22.73 %
|
2.84 %
3.95 %
|
GMX Mail |
36993
37356
|
30162
28250
|
5989
7835
|
842
1271
|
81.53 %
75.62 %
|
16.19 %
20.97 %
|
2.28 %
3.40 %
|
Zoho Mail |
37823
37077
|
31240
28466
|
5702
7297
|
881
1314
|
82.60 %
76.78 %
|
15.08 %
19.68 %
|
2.33 %
3.54 %
|
ProtonMail |
37521
37225
|
31012
28528
|
5631
7464
|
878
1233
|
82.65 %
76.64 %
|
15.01 %
20.05 %
|
2.34 %
3.31 %
|
Custom Mail |
37043
37564
|
31098
29207
|
5110
7056
|
835
1301
|
83.95 %
77.75 %
|
13.79 %
18.78 %
|
2.25 %
3.46 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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