ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.314 256.616	202.593 187.208	48.760 60.720	5.961 8.688

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.73 % 72.95 %	18.95 % 23.66 %	2.32 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18955 19788	15599 15081	2943 4096	413 611	82.29 % 76.21 %	15.53 % 20.70 %	2.18 % 3.09 %
Elektronics	19651 19195	15580 14133	3631 4425	440 637	79.28 % 73.63 %	18.48 % 23.05 %	2.24 % 3.32 %
Entertainment	19439 19494	15251 14266	3729 4625	459 603	78.46 % 73.18 %	19.18 % 23.73 %	2.36 % 3.09 %
Cosmetics & Beauty	19649 19914	15428 14446	3760 4791	461 677	78.52 % 72.54 %	19.14 % 24.06 %	2.35 % 3.40 %
Food & Drink	19386 20206	15953 15376	3044 4195	389 635	82.29 % 76.10 %	15.70 % 20.76 %	2.01 % 3.14 %
Home & Garden	20216 19574	16576 14916	3241 4006	399 652	81.99 % 76.20 %	16.03 % 20.47 %	1.97 % 3.33 %
Finance	19993 20261	14983 13997	4498 5497	512 767	74.94 % 69.08 %	22.50 % 27.13 %	2.56 % 3.79 %
Health	19911 19992	15097 13946	4362 5359	452 687	75.82 % 69.76 %	21.91 % 26.81 %	2.27 % 3.44 %
Pets	19972 19654	16271 14832	3283 4182	418 640	81.47 % 75.47 %	16.44 % 21.28 %	2.09 % 3.26 %
Sport & Fitness	19997 19906	15502 14283	3987 4921	508 702	77.52 % 71.75 %	19.94 % 24.72 %	2.54 % 3.53 %
Job & Career	20408 19854	15719 14186	4153 4959	536 709	77.02 % 71.45 %	20.35 % 24.98 %	2.63 % 3.57 %
Dating	19657 19175	14323 12906	4824 5549	510 720	72.86 % 67.31 %	24.54 % 28.94 %	2.59 % 3.75 %
Other	20080 19603	16311 14840	3305 4115	464 648	81.23 % 75.70 %	16.46 % 20.99 %	2.31 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25883 25576	19373 17683	5838 6909	672 984	74.85 % 69.14 %	22.56 % 27.01 %	2.60 % 3.85 %
Outlook Mail	25889 25625	19574 18013	5672 6702	643 910	75.61 % 70.29 %	21.91 % 26.15 %	2.48 % 3.55 %
Yahoo Mail	25239 25729	19970 18768	4681 6073	588 888	79.12 % 72.94 %	18.55 % 23.60 %	2.33 % 3.45 %
AOL Mail	25801 25586	20313 18698	4881 6027	607 861	78.73 % 73.08 %	18.92 % 23.56 %	2.35 % 3.37 %
Mail.com	25798 25888	20626 19161	4578 5860	594 867	79.95 % 74.01 %	17.75 % 22.64 %	2.30 % 3.35 %
Yandex Mail	25761 25212	19935 17968	5166 6281	660 963	77.38 % 71.27 %	20.05 % 24.91 %	2.56 % 3.82 %
GMX Mail	25583 25614	20180 18747	4842 6073	561 794	78.88 % 73.19 %	18.93 % 23.71 %	2.19 % 3.10 %
Zoho Mail	26173 25611	21083 19202	4532 5579	558 830	80.55 % 74.98 %	17.32 % 21.78 %	2.13 % 3.24 %
ProtonMail	25708 25701	20622 19117	4542 5806	544 778	80.22 % 74.38 %	17.67 % 22.59 %	2.12 % 3.03 %
Custom Mail	25479 26074	20917 19851	4028 5410	534 813	82.10 % 76.13 %	15.81 % 20.75 %	2.10 % 3.12 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.