ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.043 188.222	143.683 132.835	41.391 49.673	3.969 5.714

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.01 % 70.57 %	21.90 % 26.39 %	2.10 % 3.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13879 14468	11108 10719	2493 3346	278 403	80.03 % 74.09 %	17.96 % 23.13 %	2.00 % 2.79 %
Elektronics	14401 13916	11002 9878	3113 3617	286 421	76.40 % 70.98 %	21.62 % 25.99 %	1.99 % 3.03 %
Entertainment	14297 14186	10832 10016	3170 3769	295 401	75.76 % 70.60 %	22.17 % 26.57 %	2.06 % 2.83 %
Cosmetics & Beauty	14253 14664	10782 10287	3174 3945	297 432	75.65 % 70.15 %	22.27 % 26.90 %	2.08 % 2.95 %
Food & Drink	14166 15047	11310 11155	2592 3463	264 429	79.84 % 74.13 %	18.30 % 23.01 %	1.86 % 2.85 %
Home & Garden	14947 14349	11900 10634	2772 3270	275 445	79.61 % 74.11 %	18.55 % 22.79 %	1.84 % 3.10 %
Finance	14711 14937	10566 9926	3821 4528	324 483	71.82 % 66.45 %	25.97 % 30.31 %	2.20 % 3.23 %
Health	14674 14716	10646 9812	3732 4442	296 462	72.55 % 66.68 %	25.43 % 30.18 %	2.02 % 3.14 %
Pets	14761 14416	11697 10610	2770 3377	294 429	79.24 % 73.60 %	18.77 % 23.43 %	1.99 % 2.98 %
Sport & Fitness	14757 14662	11046 10216	3371 4009	340 437	74.85 % 69.68 %	22.84 % 27.34 %	2.30 % 2.98 %
Job & Career	15040 14559	11199 10109	3465 3997	376 453	74.46 % 69.43 %	23.04 % 27.45 %	2.50 % 3.11 %
Dating	14354 13851	9878 8798	4136 4580	340 473	68.82 % 63.52 %	28.81 % 33.07 %	2.37 % 3.41 %
Other	14803 14451	11717 10675	2782 3330	304 446	79.15 % 73.87 %	18.79 % 23.04 %	2.05 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19099 18617	13699 12327	4977 5664	423 626	71.73 % 66.21 %	26.06 % 30.42 %	2.21 % 3.36 %
Outlook Mail	19034 18818	13791 12735	4799 5491	444 592	72.45 % 67.67 %	25.21 % 29.18 %	2.33 % 3.15 %
Yahoo Mail	18422 19092	14135 13539	3892 4956	395 597	76.73 % 70.91 %	21.13 % 25.96 %	2.14 % 3.13 %
AOL Mail	19128 18763	14595 13320	4113 4875	420 568	76.30 % 70.99 %	21.50 % 25.98 %	2.20 % 3.03 %
Mail.com	18901 19031	14665 13689	3855 4773	381 569	77.59 % 71.93 %	20.40 % 25.08 %	2.02 % 2.99 %
Yandex Mail	18914 18342	14167 12698	4317 5036	430 608	74.90 % 69.23 %	22.82 % 27.46 %	2.27 % 3.31 %
GMX Mail	18722 18751	14161 13181	4193 5046	368 524	75.64 % 70.29 %	22.40 % 26.91 %	1.97 % 2.79 %
Zoho Mail	19255 18678	15001 13583	3872 4545	382 550	77.91 % 72.72 %	20.11 % 24.33 %	1.98 % 2.94 %
ProtonMail	18907 18945	14583 13572	3950 4845	374 528	77.13 % 71.64 %	20.89 % 25.57 %	1.98 % 2.79 %
Custom Mail	18661 19185	14886 14191	3423 4442	352 552	79.77 % 73.97 %	18.34 % 23.15 %	1.89 % 2.88 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.