ActiveCampaign and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
284.039
|
226.157
209.087
|
51.879
65.103
|
6.797
9.849
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
73.61 %
|
18.21 %
22.92 %
|
2.39 %
3.47 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
21893
|
17423
16798
|
3148
4392
|
458
703
|
82.85 %
76.73 %
|
14.97 %
20.06 %
|
2.18 %
3.21 %
|
Elektronics |
21822
21335
|
17457
15862
|
3858
4750
|
507
723
|
80.00 %
74.35 %
|
17.68 %
22.26 %
|
2.32 %
3.39 %
|
Entertainment |
21535
21657
|
17034
15993
|
3970
4977
|
531
687
|
79.10 %
73.85 %
|
18.44 %
22.98 %
|
2.47 %
3.17 %
|
Cosmetics & Beauty |
21727
22080
|
17200
16174
|
3997
5138
|
530
768
|
79.16 %
73.25 %
|
18.40 %
23.27 %
|
2.44 %
3.48 %
|
Food & Drink |
21510
22290
|
17821
17096
|
3242
4487
|
447
707
|
82.85 %
76.70 %
|
15.07 %
20.13 %
|
2.08 %
3.17 %
|
Home & Garden |
22289
21752
|
18411
16710
|
3431
4316
|
447
726
|
82.60 %
76.82 %
|
15.39 %
19.84 %
|
2.01 %
3.34 %
|
Finance |
22217
22335
|
16839
15576
|
4792
5872
|
586
887
|
75.79 %
69.74 %
|
21.57 %
26.29 %
|
2.64 %
3.97 %
|
Health |
21955
22095
|
16815
15604
|
4617
5718
|
523
773
|
76.59 %
70.62 %
|
21.03 %
25.88 %
|
2.38 %
3.50 %
|
Pets |
22116
21719
|
18124
16514
|
3506
4486
|
486
719
|
81.95 %
76.03 %
|
15.85 %
20.65 %
|
2.20 %
3.31 %
|
Sport & Fitness |
22032
22062
|
17234
15968
|
4235
5289
|
563
805
|
78.22 %
72.38 %
|
19.22 %
23.97 %
|
2.56 %
3.65 %
|
Job & Career |
22474
21909
|
17441
15786
|
4427
5328
|
606
795
|
77.61 %
72.05 %
|
19.70 %
24.32 %
|
2.70 %
3.63 %
|
Dating |
21859
21252
|
16143
14503
|
5122
5925
|
594
824
|
73.85 %
68.24 %
|
23.43 %
27.88 %
|
2.72 %
3.88 %
|
Other |
22268
21660
|
18215
16503
|
3534
4425
|
519
732
|
81.80 %
76.19 %
|
15.87 %
20.43 %
|
2.33 %
3.38 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
28262
|
21683
19754
|
6204
7383
|
762
1125
|
75.69 %
69.90 %
|
21.66 %
26.12 %
|
2.66 %
3.98 %
|
Outlook Mail |
28601
28444
|
21837
20216
|
6026
7199
|
738
1029
|
76.35 %
71.07 %
|
21.07 %
25.31 %
|
2.58 %
3.62 %
|
Yahoo Mail |
27970
28332
|
22271
20805
|
5008
6509
|
691
1018
|
79.62 %
73.43 %
|
17.90 %
22.97 %
|
2.47 %
3.59 %
|
AOL Mail |
28577
28411
|
22653
20935
|
5216
6502
|
708
974
|
79.27 %
73.69 %
|
18.25 %
22.89 %
|
2.48 %
3.43 %
|
Mail.com |
28490
28689
|
22952
21416
|
4875
6302
|
663
971
|
80.56 %
74.65 %
|
17.11 %
21.97 %
|
2.33 %
3.38 %
|
Yandex Mail |
28497
27824
|
22218
20033
|
5524
6737
|
755
1054
|
77.97 %
72.00 %
|
19.38 %
24.21 %
|
2.65 %
3.79 %
|
GMX Mail |
28404
28475
|
22638
21070
|
5129
6494
|
637
911
|
79.70 %
73.99 %
|
18.06 %
22.81 %
|
2.24 %
3.20 %
|
Zoho Mail |
29013
28284
|
23566
21368
|
4823
5972
|
624
944
|
81.23 %
75.55 %
|
16.62 %
21.11 %
|
2.15 %
3.34 %
|
ProtonMail |
28453
28478
|
23044
21381
|
4798
6200
|
611
897
|
80.99 %
75.08 %
|
16.86 %
21.77 %
|
2.15 %
3.15 %
|
Custom Mail |
28179
28840
|
23295
22109
|
4276
5805
|
608
926
|
82.67 %
76.66 %
|
15.17 %
20.13 %
|
2.16 %
3.21 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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