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ActiveCampaign and MailerLite Email Deliverability Comparison

  ActiveCampaign
  MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.043
  188.222
  143.683
  132.835
  41.391
  49.673
  3.969
  5.714

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.01 %
  70.57 %
  21.90 %
  26.39 %
  2.10 %
  3.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13879
  14468
  11108
  10719
  2493
  3346
  278
  403
  80.03 %
  74.09 %
  17.96 %
  23.13 %
  2.00 %
  2.79 %
Elektronics
  14401
  13916
  11002
  9878
  3113
  3617
  286
  421
  76.40 %
  70.98 %
  21.62 %
  25.99 %
  1.99 %
  3.03 %
Entertainment
  14297
  14186
  10832
  10016
  3170
  3769
  295
  401
  75.76 %
  70.60 %
  22.17 %
  26.57 %
  2.06 %
  2.83 %
Cosmetics & Beauty
  14253
  14664
  10782
  10287
  3174
  3945
  297
  432
  75.65 %
  70.15 %
  22.27 %
  26.90 %
  2.08 %
  2.95 %
Food & Drink
  14166
  15047
  11310
  11155
  2592
  3463
  264
  429
  79.84 %
  74.13 %
  18.30 %
  23.01 %
  1.86 %
  2.85 %
Home & Garden
  14947
  14349
  11900
  10634
  2772
  3270
  275
  445
  79.61 %
  74.11 %
  18.55 %
  22.79 %
  1.84 %
  3.10 %
Finance
  14711
  14937
  10566
  9926
  3821
  4528
  324
  483
  71.82 %
  66.45 %
  25.97 %
  30.31 %
  2.20 %
  3.23 %
Health
  14674
  14716
  10646
  9812
  3732
  4442
  296
  462
  72.55 %
  66.68 %
  25.43 %
  30.18 %
  2.02 %
  3.14 %
Pets
  14761
  14416
  11697
  10610
  2770
  3377
  294
  429
  79.24 %
  73.60 %
  18.77 %
  23.43 %
  1.99 %
  2.98 %
Sport & Fitness
  14757
  14662
  11046
  10216
  3371
  4009
  340
  437
  74.85 %
  69.68 %
  22.84 %
  27.34 %
  2.30 %
  2.98 %
Job & Career
  15040
  14559
  11199
  10109
  3465
  3997
  376
  453
  74.46 %
  69.43 %
  23.04 %
  27.45 %
  2.50 %
  3.11 %
Dating
  14354
  13851
  9878
  8798
  4136
  4580
  340
  473
  68.82 %
  63.52 %
  28.81 %
  33.07 %
  2.37 %
  3.41 %
Other
  14803
  14451
  11717
  10675
  2782
  3330
  304
  446
  79.15 %
  73.87 %
  18.79 %
  23.04 %
  2.05 %
  3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19099
  18617
  13699
  12327
  4977
  5664
  423
  626
  71.73 %
  66.21 %
  26.06 %
  30.42 %
  2.21 %
  3.36 %
Outlook Mail
  19034
  18818
  13791
  12735
  4799
  5491
  444
  592
  72.45 %
  67.67 %
  25.21 %
  29.18 %
  2.33 %
  3.15 %
Yahoo Mail
  18422
  19092
  14135
  13539
  3892
  4956
  395
  597
  76.73 %
  70.91 %
  21.13 %
  25.96 %
  2.14 %
  3.13 %
AOL Mail
  19128
  18763
  14595
  13320
  4113
  4875
  420
  568
  76.30 %
  70.99 %
  21.50 %
  25.98 %
  2.20 %
  3.03 %
Mail.com
  18901
  19031
  14665
  13689
  3855
  4773
  381
  569
  77.59 %
  71.93 %
  20.40 %
  25.08 %
  2.02 %
  2.99 %
Yandex Mail
  18914
  18342
  14167
  12698
  4317
  5036
  430
  608
  74.90 %
  69.23 %
  22.82 %
  27.46 %
  2.27 %
  3.31 %
GMX Mail
  18722
  18751
  14161
  13181
  4193
  5046
  368
  524
  75.64 %
  70.29 %
  22.40 %
  26.91 %
  1.97 %
  2.79 %
Zoho Mail
  19255
  18678
  15001
  13583
  3872
  4545
  382
  550
  77.91 %
  72.72 %
  20.11 %
  24.33 %
  1.98 %
  2.94 %
ProtonMail
  18907
  18945
  14583
  13572
  3950
  4845
  374
  528
  77.13 %
  71.64 %
  20.89 %
  25.57 %
  1.98 %
  2.79 %
Custom Mail
  18661
  19185
  14886
  14191
  3423
  4442
  352
  552
  79.77 %
  73.97 %
  18.34 %
  23.15 %
  1.89 %
  2.88 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.