ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 464.086	379.785 350.548	72.694 95.358	12.548 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 75.54 %	15.63 % 20.55 %	2.70 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35672	29610 27961	4483 6451	827 1260	84.79 % 78.38 %	12.84 % 18.08 %	2.37 % 3.53 %
Elektronics	35813 35120	29526 26831	5362 6939	925 1350	82.44 % 76.40 %	14.97 % 19.76 %	2.58 % 3.84 %
Entertainment	35217 35392	28720 26791	5561 7296	936 1305	81.55 % 75.70 %	15.79 % 20.61 %	2.66 % 3.69 %
Cosmetics & Beauty	35615 35992	29058 27069	5597 7485	960 1438	81.59 % 75.21 %	15.72 % 20.80 %	2.70 % 4.00 %
Food & Drink	35286 35937	29884 28143	4556 6513	846 1281	84.69 % 78.31 %	12.91 % 18.12 %	2.40 % 3.56 %
Home & Garden	36238 35768	30618 28057	4789 6402	831 1309	84.49 % 78.44 %	13.22 % 17.90 %	2.29 % 3.66 %
Finance	35962 36237	28207 26131	6672 8496	1083 1610	78.44 % 72.11 %	18.55 % 23.45 %	3.01 % 4.44 %
Health	35776 35861	28381 26256	6375 8174	1020 1431	79.33 % 73.22 %	17.82 % 22.79 %	2.85 % 3.99 %
Pets	36223 35725	30348 27690	4990 6719	885 1316	83.78 % 77.51 %	13.78 % 18.81 %	2.44 % 3.68 %
Sport & Fitness	35976 35735	28935 26553	5988 7746	1053 1436	80.43 % 74.31 %	16.64 % 21.68 %	2.93 % 4.02 %
Job & Career	36201 35825	28789 26352	6296 7956	1116 1517	79.53 % 73.56 %	17.39 % 22.21 %	3.08 % 4.23 %
Dating	35637 35402	27499 25218	7015 8596	1123 1588	77.16 % 71.23 %	19.68 % 24.28 %	3.15 % 4.49 %
Other	36163 35420	30210 27496	5010 6585	943 1339	83.54 % 77.63 %	13.85 % 18.59 %	2.61 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 44744	35482 32175	8601 10586	1431 1983	77.96 % 71.91 %	18.90 % 23.66 %	3.14 % 4.43 %
Outlook Mail	44764 45008	35356 32889	8138 10246	1270 1873	78.98 % 73.07 %	18.18 % 22.76 %	2.84 % 4.16 %
Yahoo Mail	44497 44729	36254 33546	7008 9362	1235 1821	81.48 % 75.00 %	15.75 % 20.93 %	2.78 % 4.07 %
AOL Mail	45052 44548	36571 33471	7207 9329	1274 1748	81.18 % 75.13 %	16.00 % 20.94 %	2.83 % 3.92 %
Mail.com	45024 44909	37138 34208	6722 8958	1164 1743	82.48 % 76.17 %	14.93 % 19.95 %	2.59 % 3.88 %
Yandex Mail	44812 44352	35834 32756	7660 9773	1318 1823	79.97 % 73.85 %	17.09 % 22.04 %	2.94 % 4.11 %
GMX Mail	44448 44905	36620 34287	6770 9010	1058 1608	82.39 % 76.35 %	15.23 % 20.06 %	2.38 % 3.58 %
Zoho Mail	45205 44739	37632 34627	6466 8495	1107 1617	83.25 % 77.40 %	14.30 % 18.99 %	2.45 % 3.61 %
ProtonMail	45101 44907	37621 34752	6368 8606	1112 1549	83.42 % 77.39 %	14.12 % 19.16 %	2.47 % 3.45 %
Custom Mail	44396 45066	37542 35291	5820 8179	1034 1596	84.56 % 78.31 %	13.11 % 18.15 %	2.33 % 3.54 %
iCloud Mail	5347 5372	4302 3908	824 1137	221 327	80.46 % 72.75 %	15.41 % 21.17 %	4.13 % 6.09 %
Tuta	5366 5467	4623 4367	571 865	172 235	86.15 % 79.88 %	10.64 % 15.82 %	3.21 % 4.30 %
Juno.com	5501 5340	4810 4271	539 812	152 257	87.44 % 79.98 %	9.80 % 15.21 %	2.76 % 4.81 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.