MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.274 222.524	160.986 159.994	54.001 55.306	7.287 7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.43 % 71.90 %	24.29 % 24.85 %	3.28 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17232 17097	13048 12853	3654 3722	530 522	75.72 % 75.18 %	21.20 % 21.77 %	3.08 % 3.05 %
Elektronics	17040 16642	12434 12060	4075 4048	531 534	72.97 % 72.47 %	23.91 % 24.32 %	3.12 % 3.21 %
Entertainment	16947 16914	12215 12183	4150 4214	582 517	72.08 % 72.03 %	24.49 % 24.91 %	3.43 % 3.06 %
Cosmetics & Beauty	17168 17252	12390 12317	4193 4372	585 563	72.17 % 71.39 %	24.42 % 25.34 %	3.41 % 3.26 %
Food & Drink	17117 17653	12975 13279	3613 3840	529 534	75.80 % 75.22 %	21.11 % 21.75 %	3.09 % 3.02 %
Home & Garden	17348 17011	13146 12803	3704 3652	498 556	75.78 % 75.26 %	21.35 % 21.47 %	2.87 % 3.27 %
Finance	16952 17585	11603 11966	4729 5015	620 604	68.45 % 68.05 %	27.90 % 28.52 %	3.66 % 3.43 %
Health	17305 17429	11979 11940	4771 4920	555 569	69.22 % 68.51 %	27.57 % 28.23 %	3.21 % 3.26 %
Pets	16534 17000	12527 12690	3492 3781	515 529	75.77 % 74.65 %	21.12 % 22.24 %	3.11 % 3.11 %
Sport & Fitness	16762 17219	12063 12188	4127 4462	572 569	71.97 % 70.78 %	24.62 % 25.91 %	3.41 % 3.30 %
Job & Career	16864 17180	12026 12110	4240 4477	598 593	71.31 % 70.49 %	25.14 % 26.06 %	3.55 % 3.45 %
Dating	17953 16512	11757 10863	5573 5071	623 578	65.49 % 65.79 %	31.04 % 30.71 %	3.47 % 3.50 %
Other	17052 17030	12823 12742	3680 3732	549 556	75.20 % 74.82 %	21.58 % 21.91 %	3.22 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22358 22056	15300 14964	6263 6288	795 804	68.43 % 67.85 %	28.01 % 28.51 %	3.56 % 3.65 %
Outlook Mail	21719 22147	15169 15315	5807 6092	743 740	69.84 % 69.15 %	26.74 % 27.51 %	3.42 % 3.34 %
Yahoo Mail	22409 22455	16243 16180	5399 5531	767 744	72.48 % 72.06 %	24.09 % 24.63 %	3.42 % 3.31 %
AOL Mail	22519 22230	16341 16042	5445 5468	733 720	72.57 % 72.16 %	24.18 % 24.60 %	3.26 % 3.24 %
Mail.com	22538 22540	16535 16471	5253 5341	750 728	73.36 % 73.07 %	23.31 % 23.70 %	3.33 % 3.23 %
Yandex Mail	22281 21835	15830 15366	5672 5675	779 794	71.05 % 70.37 %	25.46 % 25.99 %	3.50 % 3.64 %
GMX Mail	22227 22160	16126 15933	5395 5564	706 663	72.55 % 71.90 %	24.27 % 25.11 %	3.18 % 2.99 %
Zoho Mail	22604 22122	16702 16364	5218 5072	684 686	73.89 % 73.97 %	23.08 % 22.93 %	3.03 % 3.10 %
ProtonMail	21776 22372	16101 16373	5001 5340	674 659	73.94 % 73.19 %	22.97 % 23.87 %	3.10 % 2.95 %
Custom Mail	21843 22607	16639 16986	4548 4935	656 686	76.18 % 75.14 %	20.82 % 21.83 %	3.00 % 3.03 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.