MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.522 392.903	298.269 295.285	79.869 82.898	14.384 14.720

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 75.15 %	20.35 % 21.10 %	3.66 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30348 30216	23958 23580	5394 5602	996 1034	78.94 % 78.04 %	17.77 % 18.54 %	3.28 % 3.42 %
Elektronics	30284 29675	23270 22528	5960 6035	1054 1112	76.84 % 75.92 %	19.68 % 20.34 %	3.48 % 3.75 %
Entertainment	29867 30002	22576 22601	6135 6343	1156 1058	75.59 % 75.33 %	20.54 % 21.14 %	3.87 % 3.53 %
Cosmetics & Beauty	30216 30510	22908 22808	6193 6523	1115 1179	75.81 % 74.76 %	20.50 % 21.38 %	3.69 % 3.86 %
Food & Drink	30367 30438	24023 23750	5364 5653	980 1035	79.11 % 78.03 %	17.66 % 18.57 %	3.23 % 3.40 %
Home & Garden	30572 30165	24143 23570	5449 5527	980 1068	78.97 % 78.14 %	17.82 % 18.32 %	3.21 % 3.54 %
Finance	30139 30740	21917 22023	7003 7421	1219 1296	72.72 % 71.64 %	23.24 % 24.14 %	4.04 % 4.22 %
Health	30365 30375	22322 22079	6894 7152	1149 1144	73.51 % 72.69 %	22.70 % 23.55 %	3.78 % 3.77 %
Pets	29446 30196	23083 23325	5326 5813	1037 1058	78.39 % 77.25 %	18.09 % 19.25 %	3.52 % 3.50 %
Sport & Fitness	29599 30385	22242 22490	6216 6738	1141 1157	75.14 % 74.02 %	21.00 % 22.18 %	3.85 % 3.81 %
Job & Career	29976 30476	22223 22331	6512 6906	1241 1239	74.14 % 73.27 %	21.72 % 22.66 %	4.14 % 4.07 %
Dating	31155 29722	22021 20987	7861 7483	1273 1252	70.68 % 70.61 %	25.23 % 25.18 %	4.09 % 4.21 %
Other	30188 30003	23583 23213	5562 5702	1043 1088	78.12 % 77.37 %	18.42 % 19.00 %	3.46 % 3.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39349 39282	28577 28254	9163 9383	1609 1645	72.62 % 71.93 %	23.29 % 23.89 %	4.09 % 4.19 %
Outlook Mail	38915 39531	28632 28754	8728 9197	1555 1580	73.58 % 72.74 %	22.43 % 23.27 %	4.00 % 4.00 %
Yahoo Mail	39303 39178	29752 29271	8068 8355	1483 1552	75.70 % 74.71 %	20.53 % 21.33 %	3.77 % 3.96 %
AOL Mail	39551 39042	29911 29207	8161 8337	1479 1498	75.63 % 74.81 %	20.63 % 21.35 %	3.74 % 3.84 %
Mail.com	39448 39609	30226 30057	7774 8064	1448 1488	76.62 % 75.88 %	19.71 % 20.36 %	3.67 % 3.76 %
Yandex Mail	39389 38788	29314 28539	8571 8715	1504 1534	74.42 % 73.58 %	21.76 % 22.47 %	3.82 % 3.95 %
GMX Mail	39248 39475	30119 29958	7772 8148	1357 1369	76.74 % 75.89 %	19.80 % 20.64 %	3.46 % 3.47 %
Zoho Mail	39510 39145	30609 30157	7570 7605	1331 1383	77.47 % 77.04 %	19.16 % 19.43 %	3.37 % 3.53 %
ProtonMail	38705 39227	30162 30184	7223 7741	1320 1302	77.93 % 76.95 %	18.66 % 19.73 %	3.41 % 3.32 %
Custom Mail	39104 39626	30967 30904	6839 7353	1298 1369	79.19 % 77.99 %	17.49 % 18.56 %	3.32 % 3.45 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.