MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
351.825 351.707	265.539 262.664	73.642 76.115	12.644 12.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 74.68 %	20.93 % 21.64 %	3.59 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27230 27024	21361 20971	4977 5135	892 918	78.45 % 77.60 %	18.28 % 19.00 %	3.28 % 3.40 %
Elektronics	27177 26577	20749 20057	5516 5554	912 966	76.35 % 75.47 %	20.30 % 20.90 %	3.36 % 3.63 %
Entertainment	26768 26772	20097 20062	5648 5804	1023 906	75.08 % 74.94 %	21.10 % 21.68 %	3.82 % 3.38 %
Cosmetics & Beauty	27049 27334	20360 20314	5709 5997	980 1023	75.27 % 74.32 %	21.11 % 21.94 %	3.62 % 3.74 %
Food & Drink	27132 27339	21354 21215	4931 5203	847 921	78.70 % 77.60 %	18.17 % 19.03 %	3.12 % 3.37 %
Home & Garden	27458 26986	21552 20987	5040 5064	866 935	78.49 % 77.77 %	18.36 % 18.77 %	3.15 % 3.46 %
Finance	26977 27581	19463 19597	6451 6836	1063 1148	72.15 % 71.05 %	23.91 % 24.79 %	3.94 % 4.16 %
Health	27220 27285	19844 19671	6377 6613	999 1001	72.90 % 72.09 %	23.43 % 24.24 %	3.67 % 3.67 %
Pets	26335 26919	20530 20689	4884 5298	921 932	77.96 % 76.86 %	18.55 % 19.68 %	3.50 % 3.46 %
Sport & Fitness	26574 27287	19857 20070	5720 6200	997 1017	74.72 % 73.55 %	21.52 % 22.72 %	3.75 % 3.73 %
Job & Career	26901 27253	19825 19855	5981 6309	1095 1089	73.70 % 72.85 %	22.23 % 23.15 %	4.07 % 4.00 %
Dating	27981 26532	19558 18519	7306 6892	1117 1121	69.90 % 69.80 %	26.11 % 25.98 %	3.99 % 4.23 %
Other	27023 26818	20989 20657	5102 5210	932 951	77.67 % 77.03 %	18.88 % 19.43 %	3.45 % 3.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35265 34973	25391 24941	8458 8592	1416 1440	72.00 % 71.32 %	23.98 % 24.57 %	4.02 % 4.12 %
Outlook Mail	34876 35377	25494 25548	8040 8448	1342 1381	73.10 % 72.22 %	23.05 % 23.88 %	3.85 % 3.90 %
Yahoo Mail	35254 35012	26538 26001	7423 7649	1293 1362	75.28 % 74.26 %	21.06 % 21.85 %	3.67 % 3.89 %
AOL Mail	35491 35002	26670 26071	7511 7635	1310 1296	75.15 % 74.48 %	21.16 % 21.81 %	3.69 % 3.70 %
Mail.com	35400 35497	26959 26792	7162 7392	1279 1313	76.16 % 75.48 %	20.23 % 20.82 %	3.61 % 3.70 %
Yandex Mail	35166 34832	25974 25463	7855 7999	1337 1370	73.86 % 73.10 %	22.34 % 22.96 %	3.80 % 3.93 %
GMX Mail	35226 35294	26834 26596	7209 7514	1183 1184	76.18 % 75.36 %	20.46 % 21.29 %	3.36 % 3.35 %
Zoho Mail	35486 34937	27314 26741	7004 6968	1168 1228	76.97 % 76.54 %	19.74 % 19.94 %	3.29 % 3.51 %
ProtonMail	34697 35232	26832 26930	6694 7163	1171 1139	77.33 % 76.44 %	19.29 % 20.33 %	3.37 % 3.23 %
Custom Mail	34964 35551	27533 27581	6286 6755	1145 1215	78.75 % 77.58 %	17.98 % 19.00 %	3.27 % 3.42 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.