MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.026 304.322	226.835 225.112	66.491 68.436	10.700 10.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.61 % 73.97 %	21.87 % 22.49 %	3.52 % 3.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23576 23392	18328 18021	4500 4612	748 759	77.74 % 77.04 %	19.09 % 19.72 %	3.17 % 3.24 %
Elektronics	23486 22937	17710 17139	5001 5002	775 796	75.41 % 74.72 %	21.29 % 21.81 %	3.30 % 3.47 %
Entertainment	23119 23137	17147 17177	5104 5218	868 742	74.17 % 74.24 %	22.08 % 22.55 %	3.75 % 3.21 %
Cosmetics & Beauty	23435 23680	17438 17422	5163 5404	834 854	74.41 % 73.57 %	22.03 % 22.82 %	3.56 % 3.61 %
Food & Drink	23284 23831	18121 18343	4426 4711	737 777	77.83 % 76.97 %	19.01 % 19.77 %	3.17 % 3.26 %
Home & Garden	23718 23312	18429 17980	4554 4540	735 792	77.70 % 77.13 %	19.20 % 19.47 %	3.10 % 3.40 %
Finance	23286 23923	16543 16799	5826 6164	917 960	71.04 % 70.22 %	25.02 % 25.77 %	3.94 % 4.01 %
Health	23520 23647	16886 16819	5788 5992	846 836	71.79 % 71.13 %	24.61 % 25.34 %	3.60 % 3.54 %
Pets	22786 23247	17628 17743	4380 4727	778 777	77.36 % 76.32 %	19.22 % 20.33 %	3.41 % 3.34 %
Sport & Fitness	22941 23624	16965 17188	5139 5563	837 873	73.95 % 72.76 %	22.40 % 23.55 %	3.65 % 3.70 %
Job & Career	23240 23504	16980 16991	5353 5623	907 890	73.06 % 72.29 %	23.03 % 23.92 %	3.90 % 3.79 %
Dating	24272 22826	16672 15700	6673 6211	927 915	68.69 % 68.78 %	27.49 % 27.21 %	3.82 % 4.01 %
Other	23363 23262	17988 17790	4584 4669	791 803	76.99 % 76.48 %	19.62 % 20.07 %	3.39 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30447 30357	21599 21360	7655 7767	1193 1230	70.94 % 70.36 %	25.14 % 25.59 %	3.92 % 4.05 %
Outlook Mail	29976 30491	21611 21784	7214 7570	1151 1137	72.09 % 71.44 %	24.07 % 24.83 %	3.84 % 3.73 %
Yahoo Mail	30468 30371	22691 22398	6680 6858	1097 1115	74.47 % 73.75 %	21.92 % 22.58 %	3.60 % 3.67 %
AOL Mail	30692 30327	22831 22438	6758 6835	1103 1054	74.39 % 73.99 %	22.02 % 22.54 %	3.59 % 3.48 %
Mail.com	30597 30738	23069 23025	6454 6637	1074 1076	75.40 % 74.91 %	21.09 % 21.59 %	3.51 % 3.50 %
Yandex Mail	30476 29898	22235 21625	7077 7120	1164 1153	72.96 % 72.33 %	23.22 % 23.81 %	3.82 % 3.86 %
GMX Mail	30440 30527	22893 22738	6547 6797	1000 992	75.21 % 74.48 %	21.51 % 22.27 %	3.29 % 3.25 %
Zoho Mail	30843 30249	23481 22955	6369 6267	993 1027	76.13 % 75.89 %	20.65 % 20.72 %	3.22 % 3.40 %
ProtonMail	29997 30496	22943 23035	6085 6488	969 973	76.48 % 75.53 %	20.29 % 21.27 %	3.23 % 3.19 %
Custom Mail	30090 30868	23482 23754	5652 6097	956 1017	78.04 % 76.95 %	18.78 % 19.75 %	3.18 % 3.29 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.