MailChimp and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
283.779
284.039
|
210.711
209.087
|
63.254
65.103
|
9.814
9.849
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.25 %
73.61 %
|
22.29 %
22.92 %
|
3.46 %
3.47 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22098
21893
|
17111
16798
|
4295
4392
|
692
703
|
77.43 %
76.73 %
|
19.44 %
20.06 %
|
3.13 %
3.21 %
|
Elektronics |
21918
21335
|
16443
15862
|
4766
4750
|
709
723
|
75.02 %
74.35 %
|
21.74 %
22.26 %
|
3.23 %
3.39 %
|
Entertainment |
21585
21657
|
15938
15993
|
4854
4977
|
793
687
|
73.84 %
73.85 %
|
22.49 %
22.98 %
|
3.67 %
3.17 %
|
Cosmetics & Beauty |
21822
22080
|
16153
16174
|
4899
5138
|
770
768
|
74.02 %
73.25 %
|
22.45 %
23.27 %
|
3.53 %
3.48 %
|
Food & Drink |
21818
22290
|
16912
17096
|
4219
4487
|
687
707
|
77.51 %
76.70 %
|
19.34 %
20.13 %
|
3.15 %
3.17 %
|
Home & Garden |
22122
21752
|
17120
16710
|
4334
4316
|
668
726
|
77.39 %
76.82 %
|
19.59 %
19.84 %
|
3.02 %
3.34 %
|
Finance |
21665
22335
|
15292
15576
|
5535
5872
|
838
887
|
70.58 %
69.74 %
|
25.55 %
26.29 %
|
3.87 %
3.97 %
|
Health |
21952
22095
|
15651
15604
|
5521
5718
|
780
773
|
71.30 %
70.62 %
|
25.15 %
25.88 %
|
3.55 %
3.50 %
|
Pets |
21204
21719
|
16354
16514
|
4143
4486
|
707
719
|
77.13 %
76.03 %
|
19.54 %
20.65 %
|
3.33 %
3.31 %
|
Sport & Fitness |
21443
22062
|
15800
15968
|
4884
5289
|
759
805
|
73.68 %
72.38 %
|
22.78 %
23.97 %
|
3.54 %
3.65 %
|
Job & Career |
21673
21909
|
15774
15786
|
5068
5328
|
831
795
|
72.78 %
72.05 %
|
23.38 %
24.32 %
|
3.83 %
3.63 %
|
Dating |
22705
21252
|
15462
14503
|
6390
5925
|
853
824
|
68.10 %
68.24 %
|
28.14 %
27.88 %
|
3.76 %
3.88 %
|
Other |
21774
21660
|
16701
16503
|
4346
4425
|
727
732
|
76.70 %
76.19 %
|
19.96 %
20.43 %
|
3.34 %
3.38 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28438
28262
|
20046
19754
|
7296
7383
|
1096
1125
|
70.49 %
69.90 %
|
25.66 %
26.12 %
|
3.85 %
3.98 %
|
Outlook Mail |
27892
28444
|
20014
20216
|
6849
7199
|
1029
1029
|
71.76 %
71.07 %
|
24.56 %
25.31 %
|
3.69 %
3.62 %
|
Yahoo Mail |
28496
28332
|
21123
20805
|
6352
6509
|
1021
1018
|
74.13 %
73.43 %
|
22.29 %
22.97 %
|
3.58 %
3.59 %
|
AOL Mail |
28680
28411
|
21262
20935
|
6420
6502
|
998
974
|
74.14 %
73.69 %
|
22.38 %
22.89 %
|
3.48 %
3.43 %
|
Mail.com |
28623
28689
|
21479
21416
|
6146
6302
|
998
971
|
75.04 %
74.65 %
|
21.47 %
21.97 %
|
3.49 %
3.38 %
|
Yandex Mail |
28419
27824
|
20645
20033
|
6711
6737
|
1063
1054
|
72.65 %
72.00 %
|
23.61 %
24.21 %
|
3.74 %
3.79 %
|
GMX Mail |
28372
28475
|
21205
21070
|
6240
6494
|
927
911
|
74.74 %
73.99 %
|
21.99 %
22.81 %
|
3.27 %
3.20 %
|
Zoho Mail |
28820
28284
|
21838
21368
|
6074
5972
|
908
944
|
75.77 %
75.55 %
|
21.08 %
21.11 %
|
3.15 %
3.34 %
|
ProtonMail |
27932
28478
|
21251
21381
|
5798
6200
|
883
897
|
76.08 %
75.08 %
|
20.76 %
21.77 %
|
3.16 %
3.15 %
|
Custom Mail |
28107
28840
|
21848
22109
|
5368
5805
|
891
926
|
77.73 %
76.66 %
|
19.10 %
20.13 %
|
3.17 %
3.21 %
|
Compare MailChimp with other providers
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