MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
105.654 104.925	67.789 68.148	35.225 34.595	2.640 2.182

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.16 % 64.95 %	33.34 % 32.97 %	2.50 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8445 8078	5804 5584	2426 2321	215 173	68.73 % 69.13 %	28.73 % 28.73 %	2.55 % 2.14 %
Elektronics	7952 7650	5068 4959	2689 2534	195 157	63.73 % 64.82 %	33.82 % 33.12 %	2.45 % 2.05 %
Entertainment	8222 7878	5276 5092	2746 2627	200 159	64.17 % 64.64 %	33.40 % 33.35 %	2.43 % 2.02 %
Cosmetics & Beauty	8059 8369	5118 5393	2733 2805	208 171	63.51 % 64.44 %	33.91 % 33.52 %	2.58 % 2.04 %
Food & Drink	8150 8536	5591 5926	2355 2431	204 179	68.60 % 69.42 %	28.90 % 28.48 %	2.50 % 2.10 %
Home & Garden	8508 7924	5824 5512	2479 2240	205 172	68.45 % 69.56 %	29.14 % 28.27 %	2.41 % 2.17 %
Finance	7776 8167	4580 4876	3004 3123	192 168	58.90 % 59.70 %	38.63 % 38.24 %	2.47 % 2.06 %
Health	8195 8346	4802 4987	3185 3183	208 176	58.60 % 59.75 %	38.87 % 38.14 %	2.54 % 2.11 %
Pets	7622 8027	5266 5579	2161 2286	195 162	69.09 % 69.50 %	28.35 % 28.48 %	2.56 % 2.02 %
Sport & Fitness	7788 8330	5004 5345	2592 2811	192 174	64.25 % 64.17 %	33.28 % 33.75 %	2.47 % 2.09 %
Job & Career	7930 8098	5084 5229	2648 2698	198 171	64.11 % 64.57 %	33.39 % 33.32 %	2.50 % 2.11 %
Dating	8842 7520	4763 4094	3857 3274	222 152	53.87 % 54.44 %	43.62 % 43.54 %	2.51 % 2.02 %
Other	8165 8002	5609 5572	2350 2262	206 168	68.70 % 69.63 %	28.78 % 28.27 %	2.52 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10583 10305	6145 6109	4166 3982	272 214	58.06 % 59.28 %	39.37 % 38.64 %	2.57 % 2.08 %
Outlook Mail	9909 10550	5990 6480	3677 3850	242 220	60.45 % 61.42 %	37.11 % 36.49 %	2.44 % 2.09 %
Yahoo Mail	10739 10637	7021 7053	3440 3363	278 221	65.38 % 66.31 %	32.03 % 31.62 %	2.59 % 2.08 %
AOL Mail	11035 10584	7256 6991	3507 3368	272 225	65.75 % 66.05 %	31.78 % 31.82 %	2.46 % 2.13 %
Mail.com	11021 10909	7301 7321	3448 3360	272 228	66.25 % 67.11 %	31.29 % 30.80 %	2.47 % 2.09 %
Yandex Mail	10482 10056	6651 6435	3570 3413	261 208	63.45 % 63.99 %	34.06 % 33.94 %	2.49 % 2.07 %
GMX Mail	10445 10312	6541 6520	3639 3578	265 214	62.62 % 63.23 %	34.84 % 34.70 %	2.54 % 2.08 %
Zoho Mail	11103 10171	7325 6853	3501 3112	277 206	65.97 % 67.38 %	31.53 % 30.60 %	2.49 % 2.03 %
ProtonMail	10102 10655	6515 6952	3340 3480	247 223	64.49 % 65.25 %	33.06 % 32.66 %	2.45 % 2.09 %
Custom Mail	10235 10746	7044 7434	2937 3089	254 223	68.82 % 69.18 %	28.70 % 28.75 %	2.48 % 2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.