MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.779 284.039	210.711 209.087	63.254 65.103	9.814 9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.25 % 73.61 %	22.29 % 22.92 %	3.46 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22098 21893	17111 16798	4295 4392	692 703	77.43 % 76.73 %	19.44 % 20.06 %	3.13 % 3.21 %
Elektronics	21918 21335	16443 15862	4766 4750	709 723	75.02 % 74.35 %	21.74 % 22.26 %	3.23 % 3.39 %
Entertainment	21585 21657	15938 15993	4854 4977	793 687	73.84 % 73.85 %	22.49 % 22.98 %	3.67 % 3.17 %
Cosmetics & Beauty	21822 22080	16153 16174	4899 5138	770 768	74.02 % 73.25 %	22.45 % 23.27 %	3.53 % 3.48 %
Food & Drink	21818 22290	16912 17096	4219 4487	687 707	77.51 % 76.70 %	19.34 % 20.13 %	3.15 % 3.17 %
Home & Garden	22122 21752	17120 16710	4334 4316	668 726	77.39 % 76.82 %	19.59 % 19.84 %	3.02 % 3.34 %
Finance	21665 22335	15292 15576	5535 5872	838 887	70.58 % 69.74 %	25.55 % 26.29 %	3.87 % 3.97 %
Health	21952 22095	15651 15604	5521 5718	780 773	71.30 % 70.62 %	25.15 % 25.88 %	3.55 % 3.50 %
Pets	21204 21719	16354 16514	4143 4486	707 719	77.13 % 76.03 %	19.54 % 20.65 %	3.33 % 3.31 %
Sport & Fitness	21443 22062	15800 15968	4884 5289	759 805	73.68 % 72.38 %	22.78 % 23.97 %	3.54 % 3.65 %
Job & Career	21673 21909	15774 15786	5068 5328	831 795	72.78 % 72.05 %	23.38 % 24.32 %	3.83 % 3.63 %
Dating	22705 21252	15462 14503	6390 5925	853 824	68.10 % 68.24 %	28.14 % 27.88 %	3.76 % 3.88 %
Other	21774 21660	16701 16503	4346 4425	727 732	76.70 % 76.19 %	19.96 % 20.43 %	3.34 % 3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28438 28262	20046 19754	7296 7383	1096 1125	70.49 % 69.90 %	25.66 % 26.12 %	3.85 % 3.98 %
Outlook Mail	27892 28444	20014 20216	6849 7199	1029 1029	71.76 % 71.07 %	24.56 % 25.31 %	3.69 % 3.62 %
Yahoo Mail	28496 28332	21123 20805	6352 6509	1021 1018	74.13 % 73.43 %	22.29 % 22.97 %	3.58 % 3.59 %
AOL Mail	28680 28411	21262 20935	6420 6502	998 974	74.14 % 73.69 %	22.38 % 22.89 %	3.48 % 3.43 %
Mail.com	28623 28689	21479 21416	6146 6302	998 971	75.04 % 74.65 %	21.47 % 21.97 %	3.49 % 3.38 %
Yandex Mail	28419 27824	20645 20033	6711 6737	1063 1054	72.65 % 72.00 %	23.61 % 24.21 %	3.74 % 3.79 %
GMX Mail	28372 28475	21205 21070	6240 6494	927 911	74.74 % 73.99 %	21.99 % 22.81 %	3.27 % 3.20 %
Zoho Mail	28820 28284	21838 21368	6074 5972	908 944	75.77 % 75.55 %	21.08 % 21.11 %	3.15 % 3.34 %
ProtonMail	27932 28478	21251 21381	5798 6200	883 897	76.08 % 75.08 %	20.76 % 21.77 %	3.16 % 3.15 %
Custom Mail	28107 28840	21848 22109	5368 5805	891 926	77.73 % 76.66 %	19.10 % 20.13 %	3.17 % 3.21 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.