MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.055 379.234	287.481 284.377	77.770 80.692	13.804 14.165

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.84 % 74.99 %	20.52 % 21.28 %	3.64 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29314 29163	23099 22709	5250 5452	965 1002	78.80 % 77.87 %	17.91 % 18.69 %	3.29 % 3.44 %
Elektronics	29271 28630	22459 21692	5811 5876	1001 1062	76.73 % 75.77 %	19.85 % 20.52 %	3.42 % 3.71 %
Entertainment	28861 28947	21765 21762	5978 6172	1118 1013	75.41 % 75.18 %	20.71 % 21.32 %	3.87 % 3.50 %
Cosmetics & Beauty	29181 29450	22083 21967	6031 6348	1067 1135	75.68 % 74.59 %	20.67 % 21.56 %	3.66 % 3.85 %
Food & Drink	29291 29390	23150 22886	5215 5505	926 999	79.03 % 77.87 %	17.80 % 18.73 %	3.16 % 3.40 %
Home & Garden	29558 29103	23304 22696	5313 5380	941 1027	78.84 % 77.99 %	17.97 % 18.49 %	3.18 % 3.53 %
Finance	29047 29769	21071 21276	6811 7244	1165 1249	72.54 % 71.47 %	23.45 % 24.33 %	4.01 % 4.20 %
Health	29286 29321	21468 21258	6715 6969	1103 1094	73.30 % 72.50 %	22.93 % 23.77 %	3.77 % 3.73 %
Pets	28419 29096	22243 22436	5175 5643	1001 1017	78.27 % 77.11 %	18.21 % 19.39 %	3.52 % 3.50 %
Sport & Fitness	28624 29354	21477 21669	6056 6565	1091 1120	75.03 % 73.82 %	21.16 % 22.36 %	3.81 % 3.82 %
Job & Career	28962 29431	21429 21517	6335 6714	1198 1200	73.99 % 73.11 %	21.87 % 22.81 %	4.14 % 4.08 %
Dating	30136 28650	21235 20152	7681 7285	1220 1213	70.46 % 70.34 %	25.49 % 25.43 %	4.05 % 4.23 %
Other	29105 28930	22698 22357	5399 5539	1008 1034	77.99 % 77.28 %	18.55 % 19.15 %	3.46 % 3.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37940 37865	27482 27153	8918 9127	1540 1585	72.44 % 71.71 %	23.51 % 24.10 %	4.06 % 4.19 %
Outlook Mail	37546 38104	27563 27645	8490 8945	1493 1514	73.41 % 72.55 %	22.61 % 23.48 %	3.98 % 3.97 %
Yahoo Mail	37973 37837	28699 28213	7853 8136	1421 1488	75.58 % 74.56 %	20.68 % 21.50 %	3.74 % 3.93 %
AOL Mail	38252 37653	28888 28122	7948 8099	1416 1432	75.52 % 74.69 %	20.78 % 21.51 %	3.70 % 3.80 %
Mail.com	38064 38266	29113 28985	7561 7847	1390 1434	76.48 % 75.75 %	19.86 % 20.51 %	3.65 % 3.75 %
Yandex Mail	37949 37489	28182 27520	8322 8485	1445 1484	74.26 % 73.41 %	21.93 % 22.63 %	3.81 % 3.96 %
GMX Mail	37939 38099	29060 28844	7585 7945	1294 1310	76.60 % 75.71 %	19.99 % 20.85 %	3.41 % 3.44 %
Zoho Mail	38238 37753	29562 29021	7388 7397	1288 1335	77.31 % 76.87 %	19.32 % 19.59 %	3.37 % 3.54 %
ProtonMail	37409 37885	29090 29076	7052 7553	1267 1256	77.76 % 76.75 %	18.85 % 19.94 %	3.39 % 3.32 %
Custom Mail	37745 38283	29842 29798	6653 7158	1250 1327	79.06 % 77.84 %	17.63 % 18.70 %	3.31 % 3.47 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.