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MailChimp and MailerLite Email Deliverability Comparison

  MailChimp
  MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.274
  222.524
  160.986
  159.994
  54.001
  55.306
  7.287
  7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.43 %
  71.90 %
  24.29 %
  24.85 %
  3.28 %
  3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17232
  17097
  13048
  12853
  3654
  3722
  530
  522
  75.72 %
  75.18 %
  21.20 %
  21.77 %
  3.08 %
  3.05 %
Elektronics
  17040
  16642
  12434
  12060
  4075
  4048
  531
  534
  72.97 %
  72.47 %
  23.91 %
  24.32 %
  3.12 %
  3.21 %
Entertainment
  16947
  16914
  12215
  12183
  4150
  4214
  582
  517
  72.08 %
  72.03 %
  24.49 %
  24.91 %
  3.43 %
  3.06 %
Cosmetics & Beauty
  17168
  17252
  12390
  12317
  4193
  4372
  585
  563
  72.17 %
  71.39 %
  24.42 %
  25.34 %
  3.41 %
  3.26 %
Food & Drink
  17117
  17653
  12975
  13279
  3613
  3840
  529
  534
  75.80 %
  75.22 %
  21.11 %
  21.75 %
  3.09 %
  3.02 %
Home & Garden
  17348
  17011
  13146
  12803
  3704
  3652
  498
  556
  75.78 %
  75.26 %
  21.35 %
  21.47 %
  2.87 %
  3.27 %
Finance
  16952
  17585
  11603
  11966
  4729
  5015
  620
  604
  68.45 %
  68.05 %
  27.90 %
  28.52 %
  3.66 %
  3.43 %
Health
  17305
  17429
  11979
  11940
  4771
  4920
  555
  569
  69.22 %
  68.51 %
  27.57 %
  28.23 %
  3.21 %
  3.26 %
Pets
  16534
  17000
  12527
  12690
  3492
  3781
  515
  529
  75.77 %
  74.65 %
  21.12 %
  22.24 %
  3.11 %
  3.11 %
Sport & Fitness
  16762
  17219
  12063
  12188
  4127
  4462
  572
  569
  71.97 %
  70.78 %
  24.62 %
  25.91 %
  3.41 %
  3.30 %
Job & Career
  16864
  17180
  12026
  12110
  4240
  4477
  598
  593
  71.31 %
  70.49 %
  25.14 %
  26.06 %
  3.55 %
  3.45 %
Dating
  17953
  16512
  11757
  10863
  5573
  5071
  623
  578
  65.49 %
  65.79 %
  31.04 %
  30.71 %
  3.47 %
  3.50 %
Other
  17052
  17030
  12823
  12742
  3680
  3732
  549
  556
  75.20 %
  74.82 %
  21.58 %
  21.91 %
  3.22 %
  3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22358
  22056
  15300
  14964
  6263
  6288
  795
  804
  68.43 %
  67.85 %
  28.01 %
  28.51 %
  3.56 %
  3.65 %
Outlook Mail
  21719
  22147
  15169
  15315
  5807
  6092
  743
  740
  69.84 %
  69.15 %
  26.74 %
  27.51 %
  3.42 %
  3.34 %
Yahoo Mail
  22409
  22455
  16243
  16180
  5399
  5531
  767
  744
  72.48 %
  72.06 %
  24.09 %
  24.63 %
  3.42 %
  3.31 %
AOL Mail
  22519
  22230
  16341
  16042
  5445
  5468
  733
  720
  72.57 %
  72.16 %
  24.18 %
  24.60 %
  3.26 %
  3.24 %
Mail.com
  22538
  22540
  16535
  16471
  5253
  5341
  750
  728
  73.36 %
  73.07 %
  23.31 %
  23.70 %
  3.33 %
  3.23 %
Yandex Mail
  22281
  21835
  15830
  15366
  5672
  5675
  779
  794
  71.05 %
  70.37 %
  25.46 %
  25.99 %
  3.50 %
  3.64 %
GMX Mail
  22227
  22160
  16126
  15933
  5395
  5564
  706
  663
  72.55 %
  71.90 %
  24.27 %
  25.11 %
  3.18 %
  2.99 %
Zoho Mail
  22604
  22122
  16702
  16364
  5218
  5072
  684
  686
  73.89 %
  73.97 %
  23.08 %
  22.93 %
  3.03 %
  3.10 %
ProtonMail
  21776
  22372
  16101
  16373
  5001
  5340
  674
  659
  73.94 %
  73.19 %
  22.97 %
  23.87 %
  3.10 %
  2.95 %
Custom Mail
  21843
  22607
  16639
  16986
  4548
  4935
  656
  686
  76.18 %
  75.14 %
  20.82 %
  21.83 %
  3.00 %
  3.03 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.