MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.057 540.132	418.308 409.890	101.600 108.635	19.540 20.807

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 75.89 %	18.85 % 20.11 %	3.62 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41572 41664	33342 32680	6908 7435	1351 1473	80.20 % 78.44 %	16.62 % 17.85 %	3.25 % 3.54 %
Elektronics	41454 40972	32533 31417	7563 7938	1406 1540	78.48 % 76.68 %	18.24 % 19.37 %	3.39 % 3.76 %
Entertainment	41090 41114	31786 31243	7808 8288	1529 1499	77.36 % 75.99 %	19.00 % 20.16 %	3.72 % 3.65 %
Cosmetics & Beauty	41643 41834	32288 31598	7847 8501	1511 1648	77.54 % 75.53 %	18.84 % 20.32 %	3.63 % 3.94 %
Food & Drink	41599 41882	33412 32881	6854 7488	1352 1456	80.32 % 78.51 %	16.48 % 17.88 %	3.25 % 3.48 %
Home & Garden	41818 41591	33534 32675	6962 7378	1357 1504	80.19 % 78.56 %	16.65 % 17.74 %	3.25 % 3.62 %
Finance	41479 41990	30971 30571	8866 9546	1651 1802	74.67 % 72.81 %	21.37 % 22.73 %	3.98 % 4.29 %
Health	41568 41789	31376 30833	8660 9245	1581 1656	75.48 % 73.78 %	20.83 % 22.12 %	3.80 % 3.96 %
Pets	40695 41593	32392 32313	6903 7714	1419 1511	79.60 % 77.69 %	16.96 % 18.55 %	3.49 % 3.63 %
Sport & Fitness	41056 41551	31508 31058	8017 8801	1571 1641	76.74 % 74.75 %	19.53 % 21.18 %	3.83 % 3.95 %
Job & Career	41330 41663	31324 30858	8366 9048	1665 1720	75.79 % 74.07 %	20.24 % 21.72 %	4.03 % 4.13 %
Dating	42200 41150	30854 29619	9679 9665	1706 1814	73.11 % 71.98 %	22.94 % 23.49 %	4.04 % 4.41 %
Other	41553 41339	32988 32144	7167 7588	1441 1543	79.39 % 77.76 %	17.25 % 18.36 %	3.47 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50625 50502	37369 36492	11211 11724	2081 2224	73.82 % 72.26 %	22.15 % 23.21 %	4.11 % 4.40 %
Outlook Mail	50264 50961	37792 37461	10524 11327	1994 2094	75.19 % 73.51 %	20.94 % 22.23 %	3.97 % 4.11 %
Yahoo Mail	50468 50638	38832 38160	9744 10406	1893 2022	76.94 % 75.36 %	19.31 % 20.55 %	3.75 % 3.99 %
AOL Mail	50779 50479	39072 38048	9865 10387	1885 1975	76.95 % 75.37 %	19.43 % 20.58 %	3.71 % 3.91 %
Mail.com	50767 50617	39555 38682	9423 9947	1840 1926	77.91 % 76.42 %	18.56 % 19.65 %	3.62 % 3.81 %
Yandex Mail	50905 50192	38563 37254	10432 10815	1939 2043	75.75 % 74.22 %	20.49 % 21.55 %	3.81 % 4.07 %
GMX Mail	50610 50901	39538 39034	9362 10013	1752 1786	78.12 % 76.69 %	18.50 % 19.67 %	3.46 % 3.51 %
Zoho Mail	50703 50518	39986 39176	9114 9475	1662 1810	78.86 % 77.55 %	17.98 % 18.76 %	3.28 % 3.58 %
ProtonMail	50015 50766	39667 39431	8715 9586	1658 1729	79.31 % 77.67 %	17.42 % 18.88 %	3.32 % 3.41 %
Custom Mail	50272 50779	40360 39836	8317 9103	1615 1780	80.28 % 78.45 %	16.54 % 17.93 %	3.21 % 3.51 %
iCloud Mail	11136 11150	8762 8322	1909 2234	487 540	78.68 % 74.64 %	17.14 % 20.04 %	4.37 % 4.84 %
Tuta	11139 11329	9270 8989	1513 1830	371 435	83.22 % 79.35 %	13.58 % 16.15 %	3.33 % 3.84 %
Juno.com	11374 11300	9542 9005	1471 1788	363 443	83.89 % 79.69 %	12.93 % 15.82 %	3.19 % 3.92 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.