MailChimp and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
351.825
351.707
|
265.539
262.664
|
73.642
76.115
|
12.644
12.928
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.47 %
74.68 %
|
20.93 %
21.64 %
|
3.59 %
3.68 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27230
27024
|
21361
20971
|
4977
5135
|
892
918
|
78.45 %
77.60 %
|
18.28 %
19.00 %
|
3.28 %
3.40 %
|
Elektronics |
27177
26577
|
20749
20057
|
5516
5554
|
912
966
|
76.35 %
75.47 %
|
20.30 %
20.90 %
|
3.36 %
3.63 %
|
Entertainment |
26768
26772
|
20097
20062
|
5648
5804
|
1023
906
|
75.08 %
74.94 %
|
21.10 %
21.68 %
|
3.82 %
3.38 %
|
Cosmetics & Beauty |
27049
27334
|
20360
20314
|
5709
5997
|
980
1023
|
75.27 %
74.32 %
|
21.11 %
21.94 %
|
3.62 %
3.74 %
|
Food & Drink |
27132
27339
|
21354
21215
|
4931
5203
|
847
921
|
78.70 %
77.60 %
|
18.17 %
19.03 %
|
3.12 %
3.37 %
|
Home & Garden |
27458
26986
|
21552
20987
|
5040
5064
|
866
935
|
78.49 %
77.77 %
|
18.36 %
18.77 %
|
3.15 %
3.46 %
|
Finance |
26977
27581
|
19463
19597
|
6451
6836
|
1063
1148
|
72.15 %
71.05 %
|
23.91 %
24.79 %
|
3.94 %
4.16 %
|
Health |
27220
27285
|
19844
19671
|
6377
6613
|
999
1001
|
72.90 %
72.09 %
|
23.43 %
24.24 %
|
3.67 %
3.67 %
|
Pets |
26335
26919
|
20530
20689
|
4884
5298
|
921
932
|
77.96 %
76.86 %
|
18.55 %
19.68 %
|
3.50 %
3.46 %
|
Sport & Fitness |
26574
27287
|
19857
20070
|
5720
6200
|
997
1017
|
74.72 %
73.55 %
|
21.52 %
22.72 %
|
3.75 %
3.73 %
|
Job & Career |
26901
27253
|
19825
19855
|
5981
6309
|
1095
1089
|
73.70 %
72.85 %
|
22.23 %
23.15 %
|
4.07 %
4.00 %
|
Dating |
27981
26532
|
19558
18519
|
7306
6892
|
1117
1121
|
69.90 %
69.80 %
|
26.11 %
25.98 %
|
3.99 %
4.23 %
|
Other |
27023
26818
|
20989
20657
|
5102
5210
|
932
951
|
77.67 %
77.03 %
|
18.88 %
19.43 %
|
3.45 %
3.55 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35265
34973
|
25391
24941
|
8458
8592
|
1416
1440
|
72.00 %
71.32 %
|
23.98 %
24.57 %
|
4.02 %
4.12 %
|
Outlook Mail |
34876
35377
|
25494
25548
|
8040
8448
|
1342
1381
|
73.10 %
72.22 %
|
23.05 %
23.88 %
|
3.85 %
3.90 %
|
Yahoo Mail |
35254
35012
|
26538
26001
|
7423
7649
|
1293
1362
|
75.28 %
74.26 %
|
21.06 %
21.85 %
|
3.67 %
3.89 %
|
AOL Mail |
35491
35002
|
26670
26071
|
7511
7635
|
1310
1296
|
75.15 %
74.48 %
|
21.16 %
21.81 %
|
3.69 %
3.70 %
|
Mail.com |
35400
35497
|
26959
26792
|
7162
7392
|
1279
1313
|
76.16 %
75.48 %
|
20.23 %
20.82 %
|
3.61 %
3.70 %
|
Yandex Mail |
35166
34832
|
25974
25463
|
7855
7999
|
1337
1370
|
73.86 %
73.10 %
|
22.34 %
22.96 %
|
3.80 %
3.93 %
|
GMX Mail |
35226
35294
|
26834
26596
|
7209
7514
|
1183
1184
|
76.18 %
75.36 %
|
20.46 %
21.29 %
|
3.36 %
3.35 %
|
Zoho Mail |
35486
34937
|
27314
26741
|
7004
6968
|
1168
1228
|
76.97 %
76.54 %
|
19.74 %
19.94 %
|
3.29 %
3.51 %
|
ProtonMail |
34697
35232
|
26832
26930
|
6694
7163
|
1171
1139
|
77.33 %
76.44 %
|
19.29 %
20.33 %
|
3.37 %
3.23 %
|
Custom Mail |
34964
35551
|
27533
27581
|
6286
6755
|
1145
1215
|
78.75 %
77.58 %
|
17.98 %
19.00 %
|
3.27 %
3.42 %
|
Compare MailChimp with other providers
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