MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.683 181.459	128.208 127.435	47.850 48.605	5.625 5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.57 % 70.23 %	26.34 % 26.79 %	3.10 % 2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14247 13973	10559 10312	3263 3277	425 384	74.11 % 73.80 %	22.90 % 23.45 %	2.98 % 2.75 %
Elektronics	13776 13377	9768 9440	3600 3537	408 400	70.91 % 70.57 %	26.13 % 26.44 %	2.96 % 2.99 %
Entertainment	13878 13677	9757 9609	3684 3689	437 379	70.31 % 70.26 %	26.55 % 26.97 %	3.15 % 2.77 %
Cosmetics & Beauty	14024 14135	9844 9872	3718 3860	462 403	70.19 % 69.84 %	26.51 % 27.31 %	3.29 % 2.85 %
Food & Drink	13949 14527	10338 10728	3199 3393	412 406	74.11 % 73.85 %	22.93 % 23.36 %	2.95 % 2.79 %
Home & Garden	14318 13833	10625 10216	3307 3198	386 419	74.21 % 73.85 %	23.10 % 23.12 %	2.70 % 3.03 %
Finance	13844 14428	9172 9532	4193 4436	479 460	66.25 % 66.07 %	30.29 % 30.75 %	3.46 % 3.19 %
Health	14168 14209	9479 9422	4262 4355	427 432	66.90 % 66.31 %	30.08 % 30.65 %	3.01 % 3.04 %
Pets	13394 13920	9957 10201	3040 3304	397 415	74.34 % 73.28 %	22.70 % 23.74 %	2.96 % 2.98 %
Sport & Fitness	13596 14141	9528 9803	3613 3925	455 413	70.08 % 69.32 %	26.57 % 27.76 %	3.35 % 2.92 %
Job & Career	13658 14032	9523 9701	3693 3902	442 429	69.72 % 69.13 %	27.04 % 27.81 %	3.24 % 3.06 %
Dating	14822 13312	9331 8377	5030 4482	461 453	62.95 % 62.93 %	33.94 % 33.67 %	3.11 % 3.40 %
Other	14009 13895	10327 10222	3248 3247	434 426	73.72 % 73.57 %	23.19 % 23.37 %	3.10 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18133 17964	11976 11820	5553 5550	604 594	66.05 % 65.80 %	30.62 % 30.90 %	3.33 % 3.31 %
Outlook Mail	17684 18157	11983 12222	5129 5374	572 561	67.76 % 67.31 %	29.00 % 29.60 %	3.23 % 3.09 %
Yahoo Mail	18370 18444	13032 13027	4755 4848	583 569	70.94 % 70.63 %	25.88 % 26.28 %	3.17 % 3.09 %
AOL Mail	18520 18110	13148 12799	4803 4766	569 545	70.99 % 70.67 %	25.93 % 26.32 %	3.07 % 3.01 %
Mail.com	18514 18357	13272 13148	4654 4671	588 538	71.69 % 71.62 %	25.14 % 25.45 %	3.18 % 2.93 %
Yandex Mail	18231 17618	12639 12135	4987 4911	605 572	69.33 % 68.88 %	27.35 % 27.87 %	3.32 % 3.25 %
GMX Mail	18156 18084	12782 12641	4839 4948	535 495	70.40 % 69.90 %	26.65 % 27.36 %	2.95 % 2.74 %
Zoho Mail	18608 17923	13416 12971	4654 4436	538 516	72.10 % 72.37 %	25.01 % 24.75 %	2.89 % 2.88 %
ProtonMail	17706 18285	12719 13028	4464 4753	523 504	71.83 % 71.25 %	25.21 % 25.99 %	2.95 % 2.76 %
Custom Mail	17761 18517	13241 13644	4012 4348	508 525	74.55 % 73.68 %	22.59 % 23.48 %	2.86 % 2.84 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.