MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.617 249.787	183.063 181.723	58.166 59.649	8.388 8.415

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.34 % 72.75 %	23.30 % 23.88 %	3.36 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19344 19225	14804 14612	3935 4020	605 593	76.53 % 76.01 %	20.34 % 20.91 %	3.13 % 3.08 %
Elektronics	19242 18719	14234 13741	4389 4356	619 622	73.97 % 73.41 %	22.81 % 23.27 %	3.22 % 3.32 %
Entertainment	18999 18991	13867 13856	4466 4545	666 590	72.99 % 72.96 %	23.51 % 23.93 %	3.51 % 3.11 %
Cosmetics & Beauty	19276 19396	14095 14023	4516 4712	665 661	73.12 % 72.30 %	23.43 % 24.29 %	3.45 % 3.41 %
Food & Drink	19191 19677	14722 14943	3879 4121	590 613	76.71 % 75.94 %	20.21 % 20.94 %	3.07 % 3.12 %
Home & Garden	19521 19050	14951 14486	3997 3931	573 633	76.59 % 76.04 %	20.48 % 20.64 %	2.94 % 3.32 %
Finance	19058 19729	13242 13595	5097 5401	719 733	69.48 % 68.91 %	26.74 % 27.38 %	3.77 % 3.72 %
Health	19412 19496	13651 13548	5114 5278	647 670	70.32 % 69.49 %	26.34 % 27.07 %	3.33 % 3.44 %
Pets	18600 19104	14220 14392	3787 4100	593 612	76.45 % 75.34 %	20.36 % 21.46 %	3.19 % 3.20 %
Sport & Fitness	18792 19358	13673 13848	4461 4828	658 682	72.76 % 71.54 %	23.74 % 24.94 %	3.50 % 3.52 %
Job & Career	19010 19303	13695 13754	4616 4861	699 688	72.04 % 71.25 %	24.28 % 25.18 %	3.68 % 3.56 %
Dating	20030 18636	13370 12495	5933 5453	727 688	66.75 % 67.05 %	29.62 % 29.26 %	3.63 % 3.69 %
Other	19142 19103	14539 14430	3976 4043	627 630	75.95 % 75.54 %	20.77 % 21.16 %	3.28 % 3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25050 24819	17390 17094	6729 6774	931 951	69.42 % 68.87 %	26.86 % 27.29 %	3.72 % 3.83 %
Outlook Mail	24353 24937	17242 17477	6251 6584	860 876	70.80 % 70.08 %	25.67 % 26.40 %	3.53 % 3.51 %
Yahoo Mail	25136 25058	18423 18227	5834 5966	879 865	73.29 % 72.74 %	23.21 % 23.81 %	3.50 % 3.45 %
AOL Mail	25225 24946	18499 18188	5877 5922	849 836	73.34 % 72.91 %	23.30 % 23.74 %	3.37 % 3.35 %
Mail.com	25262 25190	18731 18595	5662 5754	869 841	74.15 % 73.82 %	22.41 % 22.84 %	3.44 % 3.34 %
Yandex Mail	25029 24553	17995 17463	6144 6161	890 929	71.90 % 71.12 %	24.55 % 25.09 %	3.56 % 3.78 %
GMX Mail	25000 24941	18408 18195	5784 5976	808 770	73.63 % 72.95 %	23.14 % 23.96 %	3.23 % 3.09 %
Zoho Mail	25374 24908	18985 18629	5601 5479	788 800	74.82 % 74.79 %	22.07 % 22.00 %	3.11 % 3.21 %
ProtonMail	24538 25043	18412 18567	5364 5716	762 760	75.03 % 74.14 %	21.86 % 22.82 %	3.11 % 3.03 %
Custom Mail	24650 25392	18978 19288	4920 5317	752 787	76.99 % 75.96 %	19.96 % 20.94 %	3.05 % 3.10 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.