Language

MailChimp and MailerLite Email Deliverability Comparison

  MailChimp
  MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  105.654
  104.925
  67.789
  68.148
  35.225
  34.595
  2.640
  2.182

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.

Inbox Rate Spam Rate Lost Rate
  64.16 %
  64.95 %
  33.34 %
  32.97 %
  2.50 %
  2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8445
  8078
  5804
  5584
  2426
  2321
  215
  173
  68.73 %
  69.13 %
  28.73 %
  28.73 %
  2.55 %
  2.14 %
Elektronics
  7952
  7650
  5068
  4959
  2689
  2534
  195
  157
  63.73 %
  64.82 %
  33.82 %
  33.12 %
  2.45 %
  2.05 %
Entertainment
  8222
  7878
  5276
  5092
  2746
  2627
  200
  159
  64.17 %
  64.64 %
  33.40 %
  33.35 %
  2.43 %
  2.02 %
Cosmetics & Beauty
  8059
  8369
  5118
  5393
  2733
  2805
  208
  171
  63.51 %
  64.44 %
  33.91 %
  33.52 %
  2.58 %
  2.04 %
Food & Drink
  8150
  8536
  5591
  5926
  2355
  2431
  204
  179
  68.60 %
  69.42 %
  28.90 %
  28.48 %
  2.50 %
  2.10 %
Home & Garden
  8508
  7924
  5824
  5512
  2479
  2240
  205
  172
  68.45 %
  69.56 %
  29.14 %
  28.27 %
  2.41 %
  2.17 %
Finance
  7776
  8167
  4580
  4876
  3004
  3123
  192
  168
  58.90 %
  59.70 %
  38.63 %
  38.24 %
  2.47 %
  2.06 %
Health
  8195
  8346
  4802
  4987
  3185
  3183
  208
  176
  58.60 %
  59.75 %
  38.87 %
  38.14 %
  2.54 %
  2.11 %
Pets
  7622
  8027
  5266
  5579
  2161
  2286
  195
  162
  69.09 %
  69.50 %
  28.35 %
  28.48 %
  2.56 %
  2.02 %
Sport & Fitness
  7788
  8330
  5004
  5345
  2592
  2811
  192
  174
  64.25 %
  64.17 %
  33.28 %
  33.75 %
  2.47 %
  2.09 %
Job & Career
  7930
  8098
  5084
  5229
  2648
  2698
  198
  171
  64.11 %
  64.57 %
  33.39 %
  33.32 %
  2.50 %
  2.11 %
Dating
  8842
  7520
  4763
  4094
  3857
  3274
  222
  152
  53.87 %
  54.44 %
  43.62 %
  43.54 %
  2.51 %
  2.02 %
Other
  8165
  8002
  5609
  5572
  2350
  2262
  206
  168
  68.70 %
  69.63 %
  28.78 %
  28.27 %
  2.52 %
  2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10583
  10305
  6145
  6109
  4166
  3982
  272
  214
  58.06 %
  59.28 %
  39.37 %
  38.64 %
  2.57 %
  2.08 %
Outlook Mail
  9909
  10550
  5990
  6480
  3677
  3850
  242
  220
  60.45 %
  61.42 %
  37.11 %
  36.49 %
  2.44 %
  2.09 %
Yahoo Mail
  10739
  10637
  7021
  7053
  3440
  3363
  278
  221
  65.38 %
  66.31 %
  32.03 %
  31.62 %
  2.59 %
  2.08 %
AOL Mail
  11035
  10584
  7256
  6991
  3507
  3368
  272
  225
  65.75 %
  66.05 %
  31.78 %
  31.82 %
  2.46 %
  2.13 %
Mail.com
  11021
  10909
  7301
  7321
  3448
  3360
  272
  228
  66.25 %
  67.11 %
  31.29 %
  30.80 %
  2.47 %
  2.09 %
Yandex Mail
  10482
  10056
  6651
  6435
  3570
  3413
  261
  208
  63.45 %
  63.99 %
  34.06 %
  33.94 %
  2.49 %
  2.07 %
GMX Mail
  10445
  10312
  6541
  6520
  3639
  3578
  265
  214
  62.62 %
  63.23 %
  34.84 %
  34.70 %
  2.54 %
  2.08 %
Zoho Mail
  11103
  10171
  7325
  6853
  3501
  3112
  277
  206
  65.97 %
  67.38 %
  31.53 %
  30.60 %
  2.49 %
  2.03 %
ProtonMail
  10102
  10655
  6515
  6952
  3340
  3480
  247
  223
  64.49 %
  65.25 %
  33.06 %
  32.66 %
  2.45 %
  2.09 %
Custom Mail
  10235
  10746
  7044
  7434
  2937
  3089
  254
  223
  68.82 %
  69.18 %
  28.70 %
  28.75 %
  2.48 %
  2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.