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MailChimp and MailerLite Email Deliverability Comparison

  MailChimp
  MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  283.779
  284.039
  210.711
  209.087
  63.254
  65.103
  9.814
  9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.25 %
  73.61 %
  22.29 %
  22.92 %
  3.46 %
  3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22098
  21893
  17111
  16798
  4295
  4392
  692
  703
  77.43 %
  76.73 %
  19.44 %
  20.06 %
  3.13 %
  3.21 %
Elektronics
  21918
  21335
  16443
  15862
  4766
  4750
  709
  723
  75.02 %
  74.35 %
  21.74 %
  22.26 %
  3.23 %
  3.39 %
Entertainment
  21585
  21657
  15938
  15993
  4854
  4977
  793
  687
  73.84 %
  73.85 %
  22.49 %
  22.98 %
  3.67 %
  3.17 %
Cosmetics & Beauty
  21822
  22080
  16153
  16174
  4899
  5138
  770
  768
  74.02 %
  73.25 %
  22.45 %
  23.27 %
  3.53 %
  3.48 %
Food & Drink
  21818
  22290
  16912
  17096
  4219
  4487
  687
  707
  77.51 %
  76.70 %
  19.34 %
  20.13 %
  3.15 %
  3.17 %
Home & Garden
  22122
  21752
  17120
  16710
  4334
  4316
  668
  726
  77.39 %
  76.82 %
  19.59 %
  19.84 %
  3.02 %
  3.34 %
Finance
  21665
  22335
  15292
  15576
  5535
  5872
  838
  887
  70.58 %
  69.74 %
  25.55 %
  26.29 %
  3.87 %
  3.97 %
Health
  21952
  22095
  15651
  15604
  5521
  5718
  780
  773
  71.30 %
  70.62 %
  25.15 %
  25.88 %
  3.55 %
  3.50 %
Pets
  21204
  21719
  16354
  16514
  4143
  4486
  707
  719
  77.13 %
  76.03 %
  19.54 %
  20.65 %
  3.33 %
  3.31 %
Sport & Fitness
  21443
  22062
  15800
  15968
  4884
  5289
  759
  805
  73.68 %
  72.38 %
  22.78 %
  23.97 %
  3.54 %
  3.65 %
Job & Career
  21673
  21909
  15774
  15786
  5068
  5328
  831
  795
  72.78 %
  72.05 %
  23.38 %
  24.32 %
  3.83 %
  3.63 %
Dating
  22705
  21252
  15462
  14503
  6390
  5925
  853
  824
  68.10 %
  68.24 %
  28.14 %
  27.88 %
  3.76 %
  3.88 %
Other
  21774
  21660
  16701
  16503
  4346
  4425
  727
  732
  76.70 %
  76.19 %
  19.96 %
  20.43 %
  3.34 %
  3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28438
  28262
  20046
  19754
  7296
  7383
  1096
  1125
  70.49 %
  69.90 %
  25.66 %
  26.12 %
  3.85 %
  3.98 %
Outlook Mail
  27892
  28444
  20014
  20216
  6849
  7199
  1029
  1029
  71.76 %
  71.07 %
  24.56 %
  25.31 %
  3.69 %
  3.62 %
Yahoo Mail
  28496
  28332
  21123
  20805
  6352
  6509
  1021
  1018
  74.13 %
  73.43 %
  22.29 %
  22.97 %
  3.58 %
  3.59 %
AOL Mail
  28680
  28411
  21262
  20935
  6420
  6502
  998
  974
  74.14 %
  73.69 %
  22.38 %
  22.89 %
  3.48 %
  3.43 %
Mail.com
  28623
  28689
  21479
  21416
  6146
  6302
  998
  971
  75.04 %
  74.65 %
  21.47 %
  21.97 %
  3.49 %
  3.38 %
Yandex Mail
  28419
  27824
  20645
  20033
  6711
  6737
  1063
  1054
  72.65 %
  72.00 %
  23.61 %
  24.21 %
  3.74 %
  3.79 %
GMX Mail
  28372
  28475
  21205
  21070
  6240
  6494
  927
  911
  74.74 %
  73.99 %
  21.99 %
  22.81 %
  3.27 %
  3.20 %
Zoho Mail
  28820
  28284
  21838
  21368
  6074
  5972
  908
  944
  75.77 %
  75.55 %
  21.08 %
  21.11 %
  3.15 %
  3.34 %
ProtonMail
  27932
  28478
  21251
  21381
  5798
  6200
  883
  897
  76.08 %
  75.08 %
  20.76 %
  21.77 %
  3.16 %
  3.15 %
Custom Mail
  28107
  28840
  21848
  22109
  5368
  5805
  891
  926
  77.73 %
  76.66 %
  19.10 %
  20.13 %
  3.17 %
  3.21 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.