MailChimp and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.274
222.524
|
160.986
159.994
|
54.001
55.306
|
7.287
7.224
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
72.43 %
71.90 %
|
24.29 %
24.85 %
|
3.28 %
3.25 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
17232
17097
|
13048
12853
|
3654
3722
|
530
522
|
75.72 %
75.18 %
|
21.20 %
21.77 %
|
3.08 %
3.05 %
|
Elektronics |
17040
16642
|
12434
12060
|
4075
4048
|
531
534
|
72.97 %
72.47 %
|
23.91 %
24.32 %
|
3.12 %
3.21 %
|
Entertainment |
16947
16914
|
12215
12183
|
4150
4214
|
582
517
|
72.08 %
72.03 %
|
24.49 %
24.91 %
|
3.43 %
3.06 %
|
Cosmetics & Beauty |
17168
17252
|
12390
12317
|
4193
4372
|
585
563
|
72.17 %
71.39 %
|
24.42 %
25.34 %
|
3.41 %
3.26 %
|
Food & Drink |
17117
17653
|
12975
13279
|
3613
3840
|
529
534
|
75.80 %
75.22 %
|
21.11 %
21.75 %
|
3.09 %
3.02 %
|
Home & Garden |
17348
17011
|
13146
12803
|
3704
3652
|
498
556
|
75.78 %
75.26 %
|
21.35 %
21.47 %
|
2.87 %
3.27 %
|
Finance |
16952
17585
|
11603
11966
|
4729
5015
|
620
604
|
68.45 %
68.05 %
|
27.90 %
28.52 %
|
3.66 %
3.43 %
|
Health |
17305
17429
|
11979
11940
|
4771
4920
|
555
569
|
69.22 %
68.51 %
|
27.57 %
28.23 %
|
3.21 %
3.26 %
|
Pets |
16534
17000
|
12527
12690
|
3492
3781
|
515
529
|
75.77 %
74.65 %
|
21.12 %
22.24 %
|
3.11 %
3.11 %
|
Sport & Fitness |
16762
17219
|
12063
12188
|
4127
4462
|
572
569
|
71.97 %
70.78 %
|
24.62 %
25.91 %
|
3.41 %
3.30 %
|
Job & Career |
16864
17180
|
12026
12110
|
4240
4477
|
598
593
|
71.31 %
70.49 %
|
25.14 %
26.06 %
|
3.55 %
3.45 %
|
Dating |
17953
16512
|
11757
10863
|
5573
5071
|
623
578
|
65.49 %
65.79 %
|
31.04 %
30.71 %
|
3.47 %
3.50 %
|
Other |
17052
17030
|
12823
12742
|
3680
3732
|
549
556
|
75.20 %
74.82 %
|
21.58 %
21.91 %
|
3.22 %
3.26 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22358
22056
|
15300
14964
|
6263
6288
|
795
804
|
68.43 %
67.85 %
|
28.01 %
28.51 %
|
3.56 %
3.65 %
|
Outlook Mail |
21719
22147
|
15169
15315
|
5807
6092
|
743
740
|
69.84 %
69.15 %
|
26.74 %
27.51 %
|
3.42 %
3.34 %
|
Yahoo Mail |
22409
22455
|
16243
16180
|
5399
5531
|
767
744
|
72.48 %
72.06 %
|
24.09 %
24.63 %
|
3.42 %
3.31 %
|
AOL Mail |
22519
22230
|
16341
16042
|
5445
5468
|
733
720
|
72.57 %
72.16 %
|
24.18 %
24.60 %
|
3.26 %
3.24 %
|
Mail.com |
22538
22540
|
16535
16471
|
5253
5341
|
750
728
|
73.36 %
73.07 %
|
23.31 %
23.70 %
|
3.33 %
3.23 %
|
Yandex Mail |
22281
21835
|
15830
15366
|
5672
5675
|
779
794
|
71.05 %
70.37 %
|
25.46 %
25.99 %
|
3.50 %
3.64 %
|
GMX Mail |
22227
22160
|
16126
15933
|
5395
5564
|
706
663
|
72.55 %
71.90 %
|
24.27 %
25.11 %
|
3.18 %
2.99 %
|
Zoho Mail |
22604
22122
|
16702
16364
|
5218
5072
|
684
686
|
73.89 %
73.97 %
|
23.08 %
22.93 %
|
3.03 %
3.10 %
|
ProtonMail |
21776
22372
|
16101
16373
|
5001
5340
|
674
659
|
73.94 %
73.19 %
|
22.97 %
23.87 %
|
3.10 %
2.95 %
|
Custom Mail |
21843
22607
|
16639
16986
|
4548
4935
|
656
686
|
76.18 %
75.14 %
|
20.82 %
21.83 %
|
3.00 %
3.03 %
|
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