MailChimp and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.026
304.322
|
226.835
225.112
|
66.491
68.436
|
10.700
10.774
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.61 %
73.97 %
|
21.87 %
22.49 %
|
3.52 %
3.54 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23576
23392
|
18328
18021
|
4500
4612
|
748
759
|
77.74 %
77.04 %
|
19.09 %
19.72 %
|
3.17 %
3.24 %
|
Elektronics |
23486
22937
|
17710
17139
|
5001
5002
|
775
796
|
75.41 %
74.72 %
|
21.29 %
21.81 %
|
3.30 %
3.47 %
|
Entertainment |
23119
23137
|
17147
17177
|
5104
5218
|
868
742
|
74.17 %
74.24 %
|
22.08 %
22.55 %
|
3.75 %
3.21 %
|
Cosmetics & Beauty |
23435
23680
|
17438
17422
|
5163
5404
|
834
854
|
74.41 %
73.57 %
|
22.03 %
22.82 %
|
3.56 %
3.61 %
|
Food & Drink |
23284
23831
|
18121
18343
|
4426
4711
|
737
777
|
77.83 %
76.97 %
|
19.01 %
19.77 %
|
3.17 %
3.26 %
|
Home & Garden |
23718
23312
|
18429
17980
|
4554
4540
|
735
792
|
77.70 %
77.13 %
|
19.20 %
19.47 %
|
3.10 %
3.40 %
|
Finance |
23286
23923
|
16543
16799
|
5826
6164
|
917
960
|
71.04 %
70.22 %
|
25.02 %
25.77 %
|
3.94 %
4.01 %
|
Health |
23520
23647
|
16886
16819
|
5788
5992
|
846
836
|
71.79 %
71.13 %
|
24.61 %
25.34 %
|
3.60 %
3.54 %
|
Pets |
22786
23247
|
17628
17743
|
4380
4727
|
778
777
|
77.36 %
76.32 %
|
19.22 %
20.33 %
|
3.41 %
3.34 %
|
Sport & Fitness |
22941
23624
|
16965
17188
|
5139
5563
|
837
873
|
73.95 %
72.76 %
|
22.40 %
23.55 %
|
3.65 %
3.70 %
|
Job & Career |
23240
23504
|
16980
16991
|
5353
5623
|
907
890
|
73.06 %
72.29 %
|
23.03 %
23.92 %
|
3.90 %
3.79 %
|
Dating |
24272
22826
|
16672
15700
|
6673
6211
|
927
915
|
68.69 %
68.78 %
|
27.49 %
27.21 %
|
3.82 %
4.01 %
|
Other |
23363
23262
|
17988
17790
|
4584
4669
|
791
803
|
76.99 %
76.48 %
|
19.62 %
20.07 %
|
3.39 %
3.45 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30447
30357
|
21599
21360
|
7655
7767
|
1193
1230
|
70.94 %
70.36 %
|
25.14 %
25.59 %
|
3.92 %
4.05 %
|
Outlook Mail |
29976
30491
|
21611
21784
|
7214
7570
|
1151
1137
|
72.09 %
71.44 %
|
24.07 %
24.83 %
|
3.84 %
3.73 %
|
Yahoo Mail |
30468
30371
|
22691
22398
|
6680
6858
|
1097
1115
|
74.47 %
73.75 %
|
21.92 %
22.58 %
|
3.60 %
3.67 %
|
AOL Mail |
30692
30327
|
22831
22438
|
6758
6835
|
1103
1054
|
74.39 %
73.99 %
|
22.02 %
22.54 %
|
3.59 %
3.48 %
|
Mail.com |
30597
30738
|
23069
23025
|
6454
6637
|
1074
1076
|
75.40 %
74.91 %
|
21.09 %
21.59 %
|
3.51 %
3.50 %
|
Yandex Mail |
30476
29898
|
22235
21625
|
7077
7120
|
1164
1153
|
72.96 %
72.33 %
|
23.22 %
23.81 %
|
3.82 %
3.86 %
|
GMX Mail |
30440
30527
|
22893
22738
|
6547
6797
|
1000
992
|
75.21 %
74.48 %
|
21.51 %
22.27 %
|
3.29 %
3.25 %
|
Zoho Mail |
30843
30249
|
23481
22955
|
6369
6267
|
993
1027
|
76.13 %
75.89 %
|
20.65 %
20.72 %
|
3.22 %
3.40 %
|
ProtonMail |
29997
30496
|
22943
23035
|
6085
6488
|
969
973
|
76.48 %
75.53 %
|
20.29 %
21.27 %
|
3.23 %
3.19 %
|
Custom Mail |
30090
30868
|
23482
23754
|
5652
6097
|
956
1017
|
78.04 %
76.95 %
|
18.78 %
19.75 %
|
3.18 %
3.29 %
|
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