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MailerLite and SendInBlue Email Deliverability Comparison

  MailerLite
  SendInBlue

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  365.293
  366.354
  273.344
  274.604
  78.406
  78.232
  13.543
  13.518

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.83 %
  74.96 %
  21.46 %
  21.35 %
  3.71 %
  3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28016
  28200
  21771
  22037
  5284
  5206
  961
  957
  77.71 %
  78.15 %
  18.86 %
  18.46 %
  3.43 %
  3.39 %
Elektronics
  27611
  28131
  20886
  21281
  5716
  5860
  1009
  990
  75.64 %
  75.65 %
  20.70 %
  20.83 %
  3.65 %
  3.52 %
Entertainment
  27839
  28253
  20893
  21075
  5989
  6152
  957
  1026
  75.05 %
  74.59 %
  21.51 %
  21.77 %
  3.44 %
  3.63 %
Cosmetics & Beauty
  28397
  28096
  21140
  20946
  6175
  6045
  1082
  1105
  74.44 %
  74.55 %
  21.75 %
  21.52 %
  3.81 %
  3.93 %
Food & Drink
  28354
  28819
  22044
  22438
  5355
  5442
  955
  939
  77.75 %
  77.86 %
  18.89 %
  18.88 %
  3.37 %
  3.26 %
Home & Garden
  28065
  28536
  21852
  22281
  5225
  5330
  988
  925
  77.86 %
  78.08 %
  18.62 %
  18.68 %
  3.52 %
  3.24 %
Finance
  28652
  28179
  20415
  20163
  7038
  6827
  1199
  1189
  71.25 %
  71.55 %
  24.56 %
  24.23 %
  4.18 %
  4.22 %
Health
  28308
  28218
  20467
  20369
  6798
  6727
  1043
  1122
  72.30 %
  72.18 %
  24.01 %
  23.84 %
  3.68 %
  3.98 %
Pets
  27969
  28429
  21539
  21934
  5465
  5518
  965
  977
  77.01 %
  77.15 %
  19.54 %
  19.41 %
  3.45 %
  3.44 %
Sport & Fitness
  28318
  27765
  20861
  20596
  6388
  6079
  1069
  1090
  73.67 %
  74.18 %
  22.56 %
  21.89 %
  3.77 %
  3.93 %
Job & Career
  28321
  28018
  20664
  20487
  6509
  6415
  1148
  1116
  72.96 %
  73.12 %
  22.98 %
  22.90 %
  4.05 %
  3.98 %
Dating
  27560
  27823
  19308
  19493
  7083
  7233
  1169
  1097
  70.06 %
  70.06 %
  25.70 %
  26.00 %
  4.24 %
  3.94 %
Other
  27883
  27887
  21504
  21504
  5381
  5398
  998
  985
  77.12 %
  77.11 %
  19.30 %
  19.36 %
  3.58 %
  3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  36395
  37422
  26014
  26689
  8860
  9227
  1521
  1506
  71.48 %
  71.32 %
  24.34 %
  24.66 %
  4.18 %
  4.02 %
Outlook Mail
  36711
  35918
  26567
  26126
  8692
  8375
  1452
  1417
  72.37 %
  72.74 %
  23.68 %
  23.32 %
  3.96 %
  3.95 %
Yahoo Mail
  36381
  36252
  27071
  27146
  7886
  7735
  1424
  1371
  74.41 %
  74.88 %
  21.68 %
  21.34 %
  3.91 %
  3.78 %
AOL Mail
  36329
  37042
  27101
  27548
  7874
  8060
  1354
  1434
  74.60 %
  74.37 %
  21.67 %
  21.76 %
  3.73 %
  3.87 %
Mail.com
  36860
  36658
  27870
  27852
  7618
  7502
  1372
  1304
  75.61 %
  75.98 %
  20.67 %
  20.46 %
  3.72 %
  3.56 %
Yandex Mail
  36183
  36525
  26509
  26769
  8250
  8325
  1424
  1431
  73.26 %
  73.29 %
  22.80 %
  22.79 %
  3.94 %
  3.92 %
GMX Mail
  36622
  36546
  27662
  27663
  7719
  7633
  1241
  1250
  75.53 %
  75.69 %
  21.08 %
  20.89 %
  3.39 %
  3.42 %
Zoho Mail
  36361
  36342
  27894
  27926
  7187
  7155
  1280
  1261
  76.71 %
  76.84 %
  19.77 %
  19.69 %
  3.52 %
  3.47 %
ProtonMail
  36551
  36778
  27984
  28147
  7364
  7340
  1203
  1291
  76.56 %
  76.53 %
  20.15 %
  19.96 %
  3.29 %
  3.51 %
Custom Mail
  36900
  36871
  28672
  28738
  6956
  6880
  1272
  1253
  77.70 %
  77.94 %
  18.85 %
  18.66 %
  3.45 %
  3.40 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.