MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.220 278.030	203.589 203.359	64.056 64.743	9.575 9.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.44 % 73.14 %	23.11 % 23.29 %	3.45 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21388 21404	16381 16402	4323 4300	684 702	76.59 % 76.63 %	20.21 % 20.09 %	3.20 % 3.28 %
Elektronics	20803 21357	15426 15736	4672 4886	705 735	74.15 % 73.68 %	22.46 % 22.88 %	3.39 % 3.44 %
Entertainment	21154 21498	15589 15604	4900 5114	665 780	73.69 % 72.58 %	23.16 % 23.79 %	3.14 % 3.63 %
Cosmetics & Beauty	21510 21378	15715 15540	5050 5013	745 825	73.06 % 72.69 %	23.48 % 23.45 %	3.46 % 3.86 %
Food & Drink	21737 21985	16634 16739	4413 4540	690 706	76.52 % 76.14 %	20.30 % 20.65 %	3.17 % 3.21 %
Home & Garden	21237 21694	16281 16588	4247 4422	709 684	76.66 % 76.46 %	20.00 % 20.38 %	3.34 % 3.15 %
Finance	21813 21326	15172 14843	5782 5633	859 850	69.55 % 69.60 %	26.51 % 26.41 %	3.94 % 3.99 %
Health	21577 21280	15191 14881	5633 5593	753 806	70.40 % 69.93 %	26.11 % 26.28 %	3.49 % 3.79 %
Pets	21185 21496	16075 16265	4411 4520	699 711	75.88 % 75.67 %	20.82 % 21.03 %	3.30 % 3.31 %
Sport & Fitness	21526 20966	15542 15226	5199 4960	785 780	72.20 % 72.62 %	24.15 % 23.66 %	3.65 % 3.72 %
Job & Career	21413 21143	15393 15119	5245 5213	775 811	71.89 % 71.51 %	24.49 % 24.66 %	3.62 % 3.84 %
Dating	20741 21164	14105 14266	5835 6085	801 813	68.01 % 67.41 %	28.13 % 28.75 %	3.86 % 3.84 %
Other	21136 21339	16085 16150	4346 4464	705 725	76.10 % 75.68 %	20.56 % 20.92 %	3.34 % 3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27599 28569	19231 19773	7272 7706	1096 1090	69.68 % 69.21 %	26.35 % 26.97 %	3.97 % 3.82 %
Outlook Mail	27739 27133	19663 19222	7078 6882	998 1029	70.89 % 70.84 %	25.52 % 25.36 %	3.60 % 3.79 %
Yahoo Mail	27676 27373	20289 20085	6401 6297	986 991	73.31 % 73.38 %	23.13 % 23.00 %	3.56 % 3.62 %
AOL Mail	27730 28334	20394 20601	6391 6664	945 1069	73.54 % 72.71 %	23.05 % 23.52 %	3.41 % 3.77 %
Mail.com	27970 27852	20832 20715	6194 6190	944 947	74.48 % 74.38 %	22.15 % 22.22 %	3.38 % 3.40 %
Yandex Mail	27193 27608	19526 19758	6632 6801	1035 1049	71.81 % 71.57 %	24.39 % 24.63 %	3.81 % 3.80 %
GMX Mail	27764 27673	20491 20370	6393 6393	880 910	73.80 % 73.61 %	23.03 % 23.10 %	3.17 % 3.29 %
Zoho Mail	27612 27567	20819 20697	5879 5934	914 936	75.40 % 75.08 %	21.29 % 21.53 %	3.31 % 3.40 %
ProtonMail	27789 27934	20803 20804	6107 6175	879 955	74.86 % 74.48 %	21.98 % 22.11 %	3.16 % 3.42 %
Custom Mail	28148 27987	21541 21334	5709 5701	898 952	76.53 % 76.23 %	20.28 % 20.37 %	3.19 % 3.40 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.