MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.524 223.604	159.994 159.450	55.306 56.565	7.224 7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.90 % 71.31 %	24.85 % 25.30 %	3.25 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17097 17267	12853 12959	3722 3754	522 554	75.18 % 75.05 %	21.77 % 21.74 %	3.05 % 3.21 %
Elektronics	16642 17121	12060 12273	4048 4291	534 557	72.47 % 71.68 %	24.32 % 25.06 %	3.21 % 3.25 %
Entertainment	16914 17335	12183 12251	4214 4481	517 603	72.03 % 70.67 %	24.91 % 25.85 %	3.06 % 3.48 %
Cosmetics & Beauty	17252 17153	12317 12156	4372 4379	563 618	71.39 % 70.87 %	25.34 % 25.53 %	3.26 % 3.60 %
Food & Drink	17653 17803	13279 13262	3840 3991	534 550	75.22 % 74.49 %	21.75 % 22.42 %	3.02 % 3.09 %
Home & Garden	17011 17352	12803 12966	3652 3851	556 535	75.26 % 74.72 %	21.47 % 22.19 %	3.27 % 3.08 %
Finance	17585 17148	11966 11599	5015 4917	604 632	68.05 % 67.64 %	28.52 % 28.67 %	3.43 % 3.69 %
Health	17429 17139	11940 11610	4920 4930	569 599	68.51 % 67.74 %	28.23 % 28.76 %	3.26 % 3.49 %
Pets	17000 17381	12690 12890	3781 3939	529 552	74.65 % 74.16 %	22.24 % 22.66 %	3.11 % 3.18 %
Sport & Fitness	17219 16774	12188 11889	4462 4286	569 599	70.78 % 70.88 %	25.91 % 25.55 %	3.30 % 3.57 %
Job & Career	17180 16906	12110 11816	4477 4487	593 603	70.49 % 69.89 %	26.06 % 26.54 %	3.45 % 3.57 %
Dating	16512 17024	10863 11026	5071 5380	578 618	65.79 % 64.77 %	30.71 % 31.60 %	3.50 % 3.63 %
Other	17030 17201	12742 12753	3732 3879	556 569	74.82 % 74.14 %	21.91 % 22.55 %	3.26 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22056 23105	14964 15487	6288 6787	804 831	67.85 % 67.03 %	28.51 % 29.37 %	3.65 % 3.60 %
Outlook Mail	22147 21643	15315 14895	6092 5968	740 780	69.15 % 68.82 %	27.51 % 27.57 %	3.34 % 3.60 %
Yahoo Mail	22455 21881	16180 15708	5531 5424	744 749	72.06 % 71.79 %	24.63 % 24.79 %	3.31 % 3.42 %
AOL Mail	22230 22887	16042 16266	5468 5801	720 820	72.16 % 71.07 %	24.60 % 25.35 %	3.24 % 3.58 %
Mail.com	22540 22474	16471 16360	5341 5395	728 719	73.07 % 72.80 %	23.70 % 24.01 %	3.23 % 3.20 %
Yandex Mail	21835 22302	15366 15591	5675 5921	794 790	70.37 % 69.91 %	25.99 % 26.55 %	3.64 % 3.54 %
GMX Mail	22160 22076	15933 15760	5564 5617	663 699	71.90 % 71.39 %	25.11 % 25.44 %	2.99 % 3.17 %
Zoho Mail	22122 22084	16364 16187	5072 5186	686 711	73.97 % 73.30 %	22.93 % 23.48 %	3.10 % 3.22 %
ProtonMail	22372 22541	16373 16314	5340 5472	659 755	73.19 % 72.37 %	23.87 % 24.28 %	2.95 % 3.35 %
Custom Mail	22607 22611	16986 16882	4935 4994	686 735	75.14 % 74.66 %	21.83 % 22.09 %	3.03 % 3.25 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.