MailerLite and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.220
278.030
|
203.589
203.359
|
64.056
64.743
|
9.575
9.928
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.44 %
73.14 %
|
23.11 %
23.29 %
|
3.45 %
3.57 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21388
21404
|
16381
16402
|
4323
4300
|
684
702
|
76.59 %
76.63 %
|
20.21 %
20.09 %
|
3.20 %
3.28 %
|
Elektronics |
20803
21357
|
15426
15736
|
4672
4886
|
705
735
|
74.15 %
73.68 %
|
22.46 %
22.88 %
|
3.39 %
3.44 %
|
Entertainment |
21154
21498
|
15589
15604
|
4900
5114
|
665
780
|
73.69 %
72.58 %
|
23.16 %
23.79 %
|
3.14 %
3.63 %
|
Cosmetics & Beauty |
21510
21378
|
15715
15540
|
5050
5013
|
745
825
|
73.06 %
72.69 %
|
23.48 %
23.45 %
|
3.46 %
3.86 %
|
Food & Drink |
21737
21985
|
16634
16739
|
4413
4540
|
690
706
|
76.52 %
76.14 %
|
20.30 %
20.65 %
|
3.17 %
3.21 %
|
Home & Garden |
21237
21694
|
16281
16588
|
4247
4422
|
709
684
|
76.66 %
76.46 %
|
20.00 %
20.38 %
|
3.34 %
3.15 %
|
Finance |
21813
21326
|
15172
14843
|
5782
5633
|
859
850
|
69.55 %
69.60 %
|
26.51 %
26.41 %
|
3.94 %
3.99 %
|
Health |
21577
21280
|
15191
14881
|
5633
5593
|
753
806
|
70.40 %
69.93 %
|
26.11 %
26.28 %
|
3.49 %
3.79 %
|
Pets |
21185
21496
|
16075
16265
|
4411
4520
|
699
711
|
75.88 %
75.67 %
|
20.82 %
21.03 %
|
3.30 %
3.31 %
|
Sport & Fitness |
21526
20966
|
15542
15226
|
5199
4960
|
785
780
|
72.20 %
72.62 %
|
24.15 %
23.66 %
|
3.65 %
3.72 %
|
Job & Career |
21413
21143
|
15393
15119
|
5245
5213
|
775
811
|
71.89 %
71.51 %
|
24.49 %
24.66 %
|
3.62 %
3.84 %
|
Dating |
20741
21164
|
14105
14266
|
5835
6085
|
801
813
|
68.01 %
67.41 %
|
28.13 %
28.75 %
|
3.86 %
3.84 %
|
Other |
21136
21339
|
16085
16150
|
4346
4464
|
705
725
|
76.10 %
75.68 %
|
20.56 %
20.92 %
|
3.34 %
3.40 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27599
28569
|
19231
19773
|
7272
7706
|
1096
1090
|
69.68 %
69.21 %
|
26.35 %
26.97 %
|
3.97 %
3.82 %
|
Outlook Mail |
27739
27133
|
19663
19222
|
7078
6882
|
998
1029
|
70.89 %
70.84 %
|
25.52 %
25.36 %
|
3.60 %
3.79 %
|
Yahoo Mail |
27676
27373
|
20289
20085
|
6401
6297
|
986
991
|
73.31 %
73.38 %
|
23.13 %
23.00 %
|
3.56 %
3.62 %
|
AOL Mail |
27730
28334
|
20394
20601
|
6391
6664
|
945
1069
|
73.54 %
72.71 %
|
23.05 %
23.52 %
|
3.41 %
3.77 %
|
Mail.com |
27970
27852
|
20832
20715
|
6194
6190
|
944
947
|
74.48 %
74.38 %
|
22.15 %
22.22 %
|
3.38 %
3.40 %
|
Yandex Mail |
27193
27608
|
19526
19758
|
6632
6801
|
1035
1049
|
71.81 %
71.57 %
|
24.39 %
24.63 %
|
3.81 %
3.80 %
|
GMX Mail |
27764
27673
|
20491
20370
|
6393
6393
|
880
910
|
73.80 %
73.61 %
|
23.03 %
23.10 %
|
3.17 %
3.29 %
|
Zoho Mail |
27612
27567
|
20819
20697
|
5879
5934
|
914
936
|
75.40 %
75.08 %
|
21.29 %
21.53 %
|
3.31 %
3.40 %
|
ProtonMail |
27789
27934
|
20803
20804
|
6107
6175
|
879
955
|
74.86 %
74.48 %
|
21.98 %
22.11 %
|
3.16 %
3.42 %
|
Custom Mail |
28148
27987
|
21541
21334
|
5709
5701
|
898
952
|
76.53 %
76.23 %
|
20.28 %
20.37 %
|
3.19 %
3.40 %
|
Compare MailerLite with other providers
Compare the email deliverability of MailerLite with other providers.
- MailerLite and ActiveCampaign comparison
- MailerLite and AWeber comparison
- MailerLite and Benchmark Email comparison
- MailerLite and CampaignMonitor comparison
- MailerLite and Clever Elements comparison
- MailerLite and CleverReach comparison
- MailerLite and Constant Contact comparison
- MailerLite and ConvertKit comparison
- MailerLite and GetResponse comparison
- MailerLite and HubSpot comparison
- MailerLite and Klick-Tipp comparison
- MailerLite and MailChimp comparison
- MailerLite and Mailify comparison
- MailerLite and Mailjet comparison
- MailerLite and Moosend comparison
- MailerLite and Newsletter2Go comparison
- MailerLite and Rapidmail comparison
- MailerLite and SendInBlue comparison
- MailerLite and SendPulse comparison