MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.873 402.780	302.296 303.984	84.443 83.770	15.134 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.22 % 75.47 %	21.01 % 20.80 %	3.77 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30915 30967	24147 24340	5707 5573	1061 1054	78.11 % 78.60 %	18.46 % 18.00 %	3.43 % 3.40 %
Elektronics	30335 30895	23042 23568	6142 6254	1151 1073	75.96 % 76.28 %	20.25 % 20.24 %	3.79 % 3.47 %
Entertainment	30716 31027	23154 23293	6469 6580	1093 1154	75.38 % 75.07 %	21.06 % 21.21 %	3.56 % 3.72 %
Cosmetics & Beauty	31161 30995	23314 23278	6633 6495	1214 1222	74.82 % 75.10 %	21.29 % 20.95 %	3.90 % 3.94 %
Food & Drink	31168 31626	24330 24770	5767 5807	1071 1049	78.06 % 78.32 %	18.50 % 18.36 %	3.44 % 3.32 %
Home & Garden	30857 31435	24132 24684	5636 5724	1089 1027	78.21 % 78.52 %	18.26 % 18.21 %	3.53 % 3.27 %
Finance	31445 31001	22561 22348	7555 7319	1329 1334	71.75 % 72.09 %	24.03 % 23.61 %	4.23 % 4.30 %
Health	31047 30974	22601 22552	7275 7177	1171 1245	72.80 % 72.81 %	23.43 % 23.17 %	3.77 % 4.02 %
Pets	30908 31300	23895 24299	5927 5924	1086 1077	77.31 % 77.63 %	19.18 % 18.93 %	3.51 % 3.44 %
Sport & Fitness	31087 30500	23015 22771	6872 6521	1200 1208	74.03 % 74.66 %	22.11 % 21.38 %	3.86 % 3.96 %
Job & Career	31124 30761	22829 22618	7030 6889	1265 1254	73.35 % 73.53 %	22.59 % 22.40 %	4.06 % 4.08 %
Dating	30448 30610	21534 21675	7624 7709	1290 1226	70.72 % 70.81 %	25.04 % 25.18 %	4.24 % 4.01 %
Other	30662 30689	23742 23788	5806 5798	1114 1103	77.43 % 77.51 %	18.94 % 18.89 %	3.63 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39957 40872	28742 29396	9528 9825	1687 1651	71.93 % 71.92 %	23.85 % 24.04 %	4.22 % 4.04 %
Outlook Mail	40225 39335	29282 28795	9327 8946	1616 1594	72.80 % 73.20 %	23.19 % 22.74 %	4.02 % 4.05 %
Yahoo Mail	39830 39623	29778 29861	8469 8266	1583 1496	74.76 % 75.36 %	21.26 % 20.86 %	3.97 % 3.78 %
AOL Mail	39771 40403	29775 30219	8467 8592	1529 1592	74.87 % 74.79 %	21.29 % 21.27 %	3.84 % 3.94 %
Mail.com	40310 40085	30612 30627	8181 8007	1517 1451	75.94 % 76.41 %	20.30 % 19.98 %	3.76 % 3.62 %
Yandex Mail	39506 39964	29099 29495	8849 8908	1558 1561	73.66 % 73.80 %	22.40 % 22.29 %	3.94 % 3.91 %
GMX Mail	40145 39884	30485 30400	8253 8097	1407 1387	75.94 % 76.22 %	20.56 % 20.30 %	3.50 % 3.48 %
Zoho Mail	39861 39823	30734 30796	7717 7635	1410 1392	77.10 % 77.33 %	19.36 % 19.17 %	3.54 % 3.50 %
ProtonMail	39937 40373	30756 31130	7850 7817	1331 1426	77.01 % 77.11 %	19.66 % 19.36 %	3.33 % 3.53 %
Custom Mail	40311 40291	31456 31574	7454 7332	1401 1385	78.03 % 78.36 %	18.49 % 18.20 %	3.48 % 3.44 %
iCloud Mail	691 712	510 535	145 141	36 36	73.81 % 75.14 %	20.98 % 19.80 %	5.21 % 5.06 %
Tuta	662 725	536 595	102 106	24 24	80.97 % 82.07 %	15.41 % 14.62 %	3.63 % 3.31 %
Juno.com	667 690	531 561	101 98	35 31	79.61 % 81.30 %	15.14 % 14.20 %	5.25 % 4.49 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.