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MailerLite and SendInBlue Email Deliverability Comparison

  MailerLite
  SendInBlue

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  181.459
  182.453
  127.435
  126.415
  48.605
  50.192
  5.419
  5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  70.23 %
  69.29 %
  26.79 %
  27.51 %
  2.99 %
  3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13973
  14117
  10312
  10361
  3277
  3330
  384
  426
  73.80 %
  73.39 %
  23.45 %
  23.59 %
  2.75 %
  3.02 %
Elektronics
  13377
  14020
  9440
  9746
  3537
  3846
  400
  428
  70.57 %
  69.51 %
  26.44 %
  27.43 %
  2.99 %
  3.05 %
Entertainment
  13677
  14256
  9609
  9773
  3689
  4002
  379
  481
  70.26 %
  68.55 %
  26.97 %
  28.07 %
  2.77 %
  3.37 %
Cosmetics & Beauty
  14135
  14106
  9872
  9729
  3860
  3901
  403
  476
  69.84 %
  68.97 %
  27.31 %
  27.65 %
  2.85 %
  3.37 %
Food & Drink
  14527
  14588
  10728
  10600
  3393
  3556
  406
  432
  73.85 %
  72.66 %
  23.36 %
  24.38 %
  2.79 %
  2.96 %
Home & Garden
  13833
  14205
  10216
  10371
  3198
  3421
  419
  413
  73.85 %
  73.01 %
  23.12 %
  24.08 %
  3.03 %
  2.91 %
Finance
  14428
  13872
  9532
  9052
  4436
  4343
  460
  477
  66.07 %
  65.25 %
  30.75 %
  31.31 %
  3.19 %
  3.44 %
Health
  14209
  13979
  9422
  9115
  4355
  4402
  432
  462
  66.31 %
  65.20 %
  30.65 %
  31.49 %
  3.04 %
  3.30 %
Pets
  13920
  14202
  10201
  10295
  3304
  3472
  415
  435
  73.28 %
  72.49 %
  23.74 %
  24.45 %
  2.98 %
  3.06 %
Sport & Fitness
  14141
  13534
  9803
  9308
  3925
  3759
  413
  467
  69.32 %
  68.77 %
  27.76 %
  27.77 %
  2.92 %
  3.45 %
Job & Career
  14032
  13738
  9701
  9373
  3902
  3927
  429
  438
  69.13 %
  68.23 %
  27.81 %
  28.58 %
  3.06 %
  3.19 %
Dating
  13312
  13831
  8377
  8550
  4482
  4822
  453
  459
  62.93 %
  61.82 %
  33.67 %
  34.86 %
  3.40 %
  3.32 %
Other
  13895
  14005
  10222
  10142
  3247
  3411
  426
  452
  73.57 %
  72.42 %
  23.37 %
  24.36 %
  3.07 %
  3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  17964
  18932
  11820
  12244
  5550
  6069
  594
  619
  65.80 %
  64.67 %
  30.90 %
  32.06 %
  3.31 %
  3.27 %
Outlook Mail
  18157
  17499
  12222
  11647
  5374
  5256
  561
  596
  67.31 %
  66.56 %
  29.60 %
  30.04 %
  3.09 %
  3.41 %
Yahoo Mail
  18444
  17796
  13027
  12448
  4848
  4762
  569
  586
  70.63 %
  69.95 %
  26.28 %
  26.76 %
  3.09 %
  3.29 %
AOL Mail
  18110
  18770
  12799
  13034
  4766
  5128
  545
  608
  70.67 %
  69.44 %
  26.32 %
  27.32 %
  3.01 %
  3.24 %
Mail.com
  18357
  18311
  13148
  12999
  4671
  4755
  538
  557
  71.62 %
  70.99 %
  25.45 %
  25.97 %
  2.93 %
  3.04 %
Yandex Mail
  17618
  18268
  12135
  12432
  4911
  5236
  572
  600
  68.88 %
  68.05 %
  27.87 %
  28.66 %
  3.25 %
  3.28 %
GMX Mail
  18084
  17974
  12641
  12398
  4948
  5033
  495
  543
  69.90 %
  68.98 %
  27.36 %
  28.00 %
  2.74 %
  3.02 %
Zoho Mail
  17923
  17977
  12971
  12821
  4436
  4599
  516
  557
  72.37 %
  71.32 %
  24.75 %
  25.58 %
  2.88 %
  3.10 %
ProtonMail
  18285
  18443
  13028
  12913
  4753
  4915
  504
  615
  71.25 %
  70.02 %
  25.99 %
  26.65 %
  2.76 %
  3.33 %
Custom Mail
  18517
  18483
  13644
  13479
  4348
  4439
  525
  565
  73.68 %
  72.93 %
  23.48 %
  24.02 %
  2.84 %
  3.06 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.