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MailerLite and SendInBlue Email Deliverability Comparison

  MailerLite
  SendInBlue

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  112.713
  113.949
  73.104
  71.091
  37.251
  39.710
  2.358
  3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  64.86 %
  62.39 %
  33.05 %
  34.85 %
  2.09 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8688
  8813
  6003
  5942
  2499
  2630
  186
  241
  69.10 %
  67.42 %
  28.76 %
  29.84 %
  2.14 %
  2.73 %
Elektronics
  8237
  8771
  5329
  5438
  2737
  3090
  171
  243
  64.70 %
  62.00 %
  33.23 %
  35.23 %
  2.08 %
  2.77 %
Entertainment
  8456
  8983
  5463
  5544
  2822
  3190
  171
  249
  64.61 %
  61.72 %
  33.37 %
  35.51 %
  2.02 %
  2.77 %
Cosmetics & Beauty
  8958
  8735
  5765
  5419
  3008
  3072
  185
  244
  64.36 %
  62.04 %
  33.58 %
  35.17 %
  2.07 %
  2.79 %
Food & Drink
  9121
  9406
  6319
  6288
  2608
  2862
  194
  256
  69.28 %
  66.85 %
  28.59 %
  30.43 %
  2.13 %
  2.72 %
Home & Garden
  8542
  8835
  5928
  5895
  2427
  2697
  187
  243
  69.40 %
  66.72 %
  28.41 %
  30.53 %
  2.19 %
  2.75 %
Finance
  8889
  8472
  5301
  4842
  3404
  3397
  184
  233
  59.64 %
  57.15 %
  38.29 %
  40.10 %
  2.07 %
  2.75 %
Health
  8980
  8826
  5358
  5022
  3434
  3561
  188
  243
  59.67 %
  56.90 %
  38.24 %
  40.35 %
  2.09 %
  2.75 %
Pets
  8734
  8895
  6063
  5935
  2491
  2717
  180
  243
  69.42 %
  66.72 %
  28.52 %
  30.55 %
  2.06 %
  2.73 %
Sport & Fitness
  8840
  8178
  5669
  5075
  2986
  2876
  185
  227
  64.13 %
  62.06 %
  33.78 %
  35.17 %
  2.09 %
  2.78 %
Job & Career
  8708
  8683
  5615
  5388
  2909
  3053
  184
  242
  64.48 %
  62.05 %
  33.41 %
  35.16 %
  2.11 %
  2.79 %
Dating
  8050
  8596
  4375
  4453
  3511
  3906
  164
  237
  54.35 %
  51.80 %
  43.61 %
  45.44 %
  2.04 %
  2.76 %
Other
  8510
  8756
  5916
  5850
  2415
  2659
  179
  247
  69.52 %
  66.81 %
  28.38 %
  30.37 %
  2.10 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11101
  12119
  6575
  6872
  4294
  4910
  232
  337
  59.23 %
  56.70 %
  38.68 %
  40.51 %
  2.09 %
  2.78 %
Outlook Mail
  11269
  10600
  6920
  6228
  4114
  4080
  235
  292
  61.41 %
  58.75 %
  36.51 %
  38.49 %
  2.09 %
  2.75 %
Yahoo Mail
  11535
  10888
  7637
  6937
  3656
  3647
  242
  304
  66.21 %
  63.71 %
  31.69 %
  33.50 %
  2.10 %
  2.79 %
AOL Mail
  11319
  11897
  7473
  7544
  3604
  4028
  242
  325
  66.02 %
  63.41 %
  31.84 %
  33.86 %
  2.14 %
  2.73 %
Mail.com
  11587
  11371
  7769
  7348
  3575
  3709
  243
  314
  67.05 %
  64.62 %
  30.85 %
  32.62 %
  2.10 %
  2.76 %
Yandex Mail
  10778
  11430
  6888
  7048
  3665
  4063
  225
  319
  63.91 %
  61.66 %
  34.00 %
  35.55 %
  2.09 %
  2.79 %
GMX Mail
  11178
  11194
  7055
  6800
  3889
  4085
  234
  309
  63.12 %
  60.75 %
  34.79 %
  36.49 %
  2.09 %
  2.76 %
Zoho Mail
  10994
  11196
  7393
  7238
  3376
  3652
  225
  306
  67.25 %
  64.65 %
  30.71 %
  32.62 %
  2.05 %
  2.73 %
ProtonMail
  11455
  11640
  7464
  7320
  3751
  4002
  240
  318
  65.16 %
  62.89 %
  32.75 %
  34.38 %
  2.10 %
  2.73 %
Custom Mail
  11497
  11614
  7930
  7756
  3327
  3534
  240
  324
  68.97 %
  66.78 %
  28.94 %
  30.43 %
  2.09 %
  2.79 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.