MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.459 182.453	127.435 126.415	48.605 50.192	5.419 5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.23 % 69.29 %	26.79 % 27.51 %	2.99 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13973 14117	10312 10361	3277 3330	384 426	73.80 % 73.39 %	23.45 % 23.59 %	2.75 % 3.02 %
Elektronics	13377 14020	9440 9746	3537 3846	400 428	70.57 % 69.51 %	26.44 % 27.43 %	2.99 % 3.05 %
Entertainment	13677 14256	9609 9773	3689 4002	379 481	70.26 % 68.55 %	26.97 % 28.07 %	2.77 % 3.37 %
Cosmetics & Beauty	14135 14106	9872 9729	3860 3901	403 476	69.84 % 68.97 %	27.31 % 27.65 %	2.85 % 3.37 %
Food & Drink	14527 14588	10728 10600	3393 3556	406 432	73.85 % 72.66 %	23.36 % 24.38 %	2.79 % 2.96 %
Home & Garden	13833 14205	10216 10371	3198 3421	419 413	73.85 % 73.01 %	23.12 % 24.08 %	3.03 % 2.91 %
Finance	14428 13872	9532 9052	4436 4343	460 477	66.07 % 65.25 %	30.75 % 31.31 %	3.19 % 3.44 %
Health	14209 13979	9422 9115	4355 4402	432 462	66.31 % 65.20 %	30.65 % 31.49 %	3.04 % 3.30 %
Pets	13920 14202	10201 10295	3304 3472	415 435	73.28 % 72.49 %	23.74 % 24.45 %	2.98 % 3.06 %
Sport & Fitness	14141 13534	9803 9308	3925 3759	413 467	69.32 % 68.77 %	27.76 % 27.77 %	2.92 % 3.45 %
Job & Career	14032 13738	9701 9373	3902 3927	429 438	69.13 % 68.23 %	27.81 % 28.58 %	3.06 % 3.19 %
Dating	13312 13831	8377 8550	4482 4822	453 459	62.93 % 61.82 %	33.67 % 34.86 %	3.40 % 3.32 %
Other	13895 14005	10222 10142	3247 3411	426 452	73.57 % 72.42 %	23.37 % 24.36 %	3.07 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17964 18932	11820 12244	5550 6069	594 619	65.80 % 64.67 %	30.90 % 32.06 %	3.31 % 3.27 %
Outlook Mail	18157 17499	12222 11647	5374 5256	561 596	67.31 % 66.56 %	29.60 % 30.04 %	3.09 % 3.41 %
Yahoo Mail	18444 17796	13027 12448	4848 4762	569 586	70.63 % 69.95 %	26.28 % 26.76 %	3.09 % 3.29 %
AOL Mail	18110 18770	12799 13034	4766 5128	545 608	70.67 % 69.44 %	26.32 % 27.32 %	3.01 % 3.24 %
Mail.com	18357 18311	13148 12999	4671 4755	538 557	71.62 % 70.99 %	25.45 % 25.97 %	2.93 % 3.04 %
Yandex Mail	17618 18268	12135 12432	4911 5236	572 600	68.88 % 68.05 %	27.87 % 28.66 %	3.25 % 3.28 %
GMX Mail	18084 17974	12641 12398	4948 5033	495 543	69.90 % 68.98 %	27.36 % 28.00 %	2.74 % 3.02 %
Zoho Mail	17923 17977	12971 12821	4436 4599	516 557	72.37 % 71.32 %	24.75 % 25.58 %	2.88 % 3.10 %
ProtonMail	18285 18443	13028 12913	4753 4915	504 615	71.25 % 70.02 %	25.99 % 26.65 %	2.76 % 3.33 %
Custom Mail	18517 18483	13644 13479	4348 4439	525 565	73.68 % 72.93 %	23.48 % 24.02 %	2.84 % 3.06 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.