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MailerLite and SendInBlue Email Deliverability Comparison

  MailerLite
  SendInBlue

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.787
  250.770
  181.723
  181.359
  59.649
  60.618
  8.415
  8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.75 %
  72.32 %
  23.88 %
  24.17 %
  3.37 %
  3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19225
  19330
  14612
  14674
  4020
  4026
  593
  630
  76.01 %
  75.91 %
  20.91 %
  20.83 %
  3.08 %
  3.26 %
Elektronics
  18719
  19256
  13741
  14028
  4356
  4588
  622
  640
  73.41 %
  72.85 %
  23.27 %
  23.83 %
  3.32 %
  3.32 %
Entertainment
  18991
  19383
  13856
  13883
  4545
  4791
  590
  709
  72.96 %
  71.62 %
  23.93 %
  24.72 %
  3.11 %
  3.66 %
Cosmetics & Beauty
  19396
  19262
  14023
  13852
  4712
  4689
  661
  721
  72.30 %
  71.91 %
  24.29 %
  24.34 %
  3.41 %
  3.74 %
Food & Drink
  19677
  19914
  14943
  15015
  4121
  4265
  613
  634
  75.94 %
  75.40 %
  20.94 %
  21.42 %
  3.12 %
  3.18 %
Home & Garden
  19050
  19536
  14486
  14787
  3931
  4137
  633
  612
  76.04 %
  75.69 %
  20.64 %
  21.18 %
  3.32 %
  3.13 %
Finance
  19729
  19209
  13595
  13199
  5401
  5272
  733
  738
  68.91 %
  68.71 %
  27.38 %
  27.45 %
  3.72 %
  3.84 %
Health
  19496
  19197
  13548
  13237
  5278
  5255
  670
  705
  69.49 %
  68.95 %
  27.07 %
  27.37 %
  3.44 %
  3.67 %
Pets
  19104
  19407
  14392
  14558
  4100
  4222
  612
  627
  75.34 %
  75.01 %
  21.46 %
  21.76 %
  3.20 %
  3.23 %
Sport & Fitness
  19358
  18861
  13848
  13543
  4828
  4618
  682
  700
  71.54 %
  71.80 %
  24.94 %
  24.48 %
  3.52 %
  3.71 %
Job & Career
  19303
  19053
  13754
  13495
  4861
  4854
  688
  704
  71.25 %
  70.83 %
  25.18 %
  25.48 %
  3.56 %
  3.69 %
Dating
  18636
  19151
  12495
  12686
  5453
  5739
  688
  726
  67.05 %
  66.24 %
  29.26 %
  29.97 %
  3.69 %
  3.79 %
Other
  19103
  19211
  14430
  14402
  4043
  4162
  630
  647
  75.54 %
  74.97 %
  21.16 %
  21.66 %
  3.30 %
  3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24819
  25876
  17094
  17674
  6774
  7250
  951
  952
  68.87 %
  68.30 %
  27.29 %
  28.02 %
  3.83 %
  3.68 %
Outlook Mail
  24937
  24410
  17477
  17082
  6584
  6425
  876
  903
  70.08 %
  69.98 %
  26.40 %
  26.32 %
  3.51 %
  3.70 %
Yahoo Mail
  25058
  24655
  18227
  17909
  5966
  5862
  865
  884
  72.74 %
  72.64 %
  23.81 %
  23.78 %
  3.45 %
  3.59 %
AOL Mail
  24946
  25530
  18188
  18364
  5922
  6218
  836
  948
  72.91 %
  71.93 %
  23.74 %
  24.36 %
  3.35 %
  3.71 %
Mail.com
  25190
  25223
  18595
  18567
  5754
  5802
  841
  854
  73.82 %
  73.61 %
  22.84 %
  23.00 %
  3.34 %
  3.39 %
Yandex Mail
  24553
  24896
  17463
  17630
  6161
  6350
  929
  916
  71.12 %
  70.81 %
  25.09 %
  25.51 %
  3.78 %
  3.68 %
GMX Mail
  24941
  24852
  18195
  18045
  5976
  6002
  770
  805
  72.95 %
  72.61 %
  23.96 %
  24.15 %
  3.09 %
  3.24 %
Zoho Mail
  24908
  24884
  18629
  18486
  5479
  5565
  800
  833
  74.79 %
  74.29 %
  22.00 %
  22.36 %
  3.21 %
  3.35 %
ProtonMail
  25043
  25162
  18567
  18511
  5716
  5806
  760
  845
  74.14 %
  73.57 %
  22.82 %
  23.07 %
  3.03 %
  3.36 %
Custom Mail
  25392
  25282
  19288
  19091
  5317
  5338
  787
  853
  75.96 %
  75.51 %
  20.94 %
  21.11 %
  3.10 %
  3.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.