MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.234 380.044	284.377 285.783	80.692 80.216	14.165 14.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.99 % 75.20 %	21.28 % 21.11 %	3.74 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29163 29223	22709 22896	5452 5336	1002 991	77.87 % 78.35 %	18.69 % 18.26 %	3.44 % 3.39 %
Elektronics	28630 29148	21692 22131	5876 5998	1062 1019	75.77 % 75.93 %	20.52 % 20.58 %	3.71 % 3.50 %
Entertainment	28947 29256	21762 21889	6172 6298	1013 1069	75.18 % 74.82 %	21.32 % 21.53 %	3.50 % 3.65 %
Cosmetics & Beauty	29450 29188	21967 21835	6348 6206	1135 1147	74.59 % 74.81 %	21.56 % 21.26 %	3.85 % 3.93 %
Food & Drink	29390 29888	22886 23340	5505 5573	999 975	77.87 % 78.09 %	18.73 % 18.65 %	3.40 % 3.26 %
Home & Garden	29103 29660	22696 23221	5380 5475	1027 964	77.99 % 78.29 %	18.49 % 18.46 %	3.53 % 3.25 %
Finance	29769 29277	21276 21017	7244 7011	1249 1249	71.47 % 71.79 %	24.33 % 23.95 %	4.20 % 4.27 %
Health	29321 29283	21258 21218	6969 6893	1094 1172	72.50 % 72.46 %	23.77 % 23.54 %	3.73 % 4.00 %
Pets	29096 29493	22436 22822	5643 5664	1017 1007	77.11 % 77.38 %	19.39 % 19.20 %	3.50 % 3.41 %
Sport & Fitness	29354 28835	21669 21461	6565 6244	1120 1130	73.82 % 74.43 %	22.36 % 21.65 %	3.82 % 3.92 %
Job & Career	29431 29012	21517 21270	6714 6579	1200 1163	73.11 % 73.31 %	22.81 % 22.68 %	4.08 % 4.01 %
Dating	28650 28858	20152 20315	7285 7401	1213 1142	70.34 % 70.40 %	25.43 % 25.65 %	4.23 % 3.96 %
Other	28930 28923	22357 22368	5539 5538	1034 1017	77.28 % 77.34 %	19.15 % 19.15 %	3.57 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37865 38821	27153 27818	9127 9452	1585 1551	71.71 % 71.66 %	24.10 % 24.35 %	4.19 % 4.00 %
Outlook Mail	38104 37303	27645 27229	8945 8594	1514 1480	72.55 % 72.99 %	23.48 % 23.04 %	3.97 % 3.97 %
Yahoo Mail	37837 37645	28213 28278	8136 7945	1488 1422	74.56 % 75.12 %	21.50 % 21.11 %	3.93 % 3.78 %
AOL Mail	37653 38343	28122 28597	8099 8258	1432 1488	74.69 % 74.58 %	21.51 % 21.54 %	3.80 % 3.88 %
Mail.com	38266 38073	28985 29006	7847 7703	1434 1364	75.75 % 76.19 %	20.51 % 20.23 %	3.75 % 3.58 %
Yandex Mail	37489 37944	27520 27901	8485 8560	1484 1483	73.41 % 73.53 %	22.63 % 22.56 %	3.96 % 3.91 %
GMX Mail	38099 37847	28844 28740	7945 7805	1310 1302	75.71 % 75.94 %	20.85 % 20.62 %	3.44 % 3.44 %
Zoho Mail	37753 37696	29021 29049	7397 7333	1335 1314	76.87 % 77.06 %	19.59 % 19.45 %	3.54 % 3.49 %
ProtonMail	37885 38151	29076 29295	7553 7514	1256 1342	76.75 % 76.79 %	19.94 % 19.70 %	3.32 % 3.52 %
Custom Mail	38283 38221	29798 29870	7158 7052	1327 1299	77.84 % 78.15 %	18.70 % 18.45 %	3.47 % 3.40 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.