MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
112.713 113.949	73.104 71.091	37.251 39.710	2.358 3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.86 % 62.39 %	33.05 % 34.85 %	2.09 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8688 8813	6003 5942	2499 2630	186 241	69.10 % 67.42 %	28.76 % 29.84 %	2.14 % 2.73 %
Elektronics	8237 8771	5329 5438	2737 3090	171 243	64.70 % 62.00 %	33.23 % 35.23 %	2.08 % 2.77 %
Entertainment	8456 8983	5463 5544	2822 3190	171 249	64.61 % 61.72 %	33.37 % 35.51 %	2.02 % 2.77 %
Cosmetics & Beauty	8958 8735	5765 5419	3008 3072	185 244	64.36 % 62.04 %	33.58 % 35.17 %	2.07 % 2.79 %
Food & Drink	9121 9406	6319 6288	2608 2862	194 256	69.28 % 66.85 %	28.59 % 30.43 %	2.13 % 2.72 %
Home & Garden	8542 8835	5928 5895	2427 2697	187 243	69.40 % 66.72 %	28.41 % 30.53 %	2.19 % 2.75 %
Finance	8889 8472	5301 4842	3404 3397	184 233	59.64 % 57.15 %	38.29 % 40.10 %	2.07 % 2.75 %
Health	8980 8826	5358 5022	3434 3561	188 243	59.67 % 56.90 %	38.24 % 40.35 %	2.09 % 2.75 %
Pets	8734 8895	6063 5935	2491 2717	180 243	69.42 % 66.72 %	28.52 % 30.55 %	2.06 % 2.73 %
Sport & Fitness	8840 8178	5669 5075	2986 2876	185 227	64.13 % 62.06 %	33.78 % 35.17 %	2.09 % 2.78 %
Job & Career	8708 8683	5615 5388	2909 3053	184 242	64.48 % 62.05 %	33.41 % 35.16 %	2.11 % 2.79 %
Dating	8050 8596	4375 4453	3511 3906	164 237	54.35 % 51.80 %	43.61 % 45.44 %	2.04 % 2.76 %
Other	8510 8756	5916 5850	2415 2659	179 247	69.52 % 66.81 %	28.38 % 30.37 %	2.10 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11101 12119	6575 6872	4294 4910	232 337	59.23 % 56.70 %	38.68 % 40.51 %	2.09 % 2.78 %
Outlook Mail	11269 10600	6920 6228	4114 4080	235 292	61.41 % 58.75 %	36.51 % 38.49 %	2.09 % 2.75 %
Yahoo Mail	11535 10888	7637 6937	3656 3647	242 304	66.21 % 63.71 %	31.69 % 33.50 %	2.10 % 2.79 %
AOL Mail	11319 11897	7473 7544	3604 4028	242 325	66.02 % 63.41 %	31.84 % 33.86 %	2.14 % 2.73 %
Mail.com	11587 11371	7769 7348	3575 3709	243 314	67.05 % 64.62 %	30.85 % 32.62 %	2.10 % 2.76 %
Yandex Mail	10778 11430	6888 7048	3665 4063	225 319	63.91 % 61.66 %	34.00 % 35.55 %	2.09 % 2.79 %
GMX Mail	11178 11194	7055 6800	3889 4085	234 309	63.12 % 60.75 %	34.79 % 36.49 %	2.09 % 2.76 %
Zoho Mail	10994 11196	7393 7238	3376 3652	225 306	67.25 % 64.65 %	30.71 % 32.62 %	2.05 % 2.73 %
ProtonMail	11455 11640	7464 7320	3751 4002	240 318	65.16 % 62.89 %	32.75 % 34.38 %	2.10 % 2.73 %
Custom Mail	11497 11614	7930 7756	3327 3534	240 324	68.97 % 66.78 %	28.94 % 30.43 %	2.09 % 2.79 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.