MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.903 393.672	295.285 296.739	82.898 82.307	14.720 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.15 % 75.38 %	21.10 % 20.91 %	3.75 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30216 30274	23580 23775	5602 5473	1034 1026	78.04 % 78.53 %	18.54 % 18.08 %	3.42 % 3.39 %
Elektronics	29675 30223	22528 23017	6035 6154	1112 1052	75.92 % 76.16 %	20.34 % 20.36 %	3.75 % 3.48 %
Entertainment	30002 30317	22601 22736	6343 6463	1058 1118	75.33 % 74.99 %	21.14 % 21.32 %	3.53 % 3.69 %
Cosmetics & Beauty	30510 30260	22808 22698	6523 6374	1179 1188	74.76 % 75.01 %	21.38 % 21.06 %	3.86 % 3.93 %
Food & Drink	30438 30942	23750 24208	5653 5712	1035 1022	78.03 % 78.24 %	18.57 % 18.46 %	3.40 % 3.30 %
Home & Garden	30165 30694	23570 24073	5527 5614	1068 1007	78.14 % 78.43 %	18.32 % 18.29 %	3.54 % 3.28 %
Finance	30740 30341	22023 21846	7421 7200	1296 1295	71.64 % 72.00 %	24.14 % 23.73 %	4.22 % 4.27 %
Health	30375 30289	22079 22012	7152 7063	1144 1214	72.69 % 72.67 %	23.55 % 23.32 %	3.77 % 4.01 %
Pets	30196 30566	23325 23698	5813 5816	1058 1052	77.25 % 77.53 %	19.25 % 19.03 %	3.50 % 3.44 %
Sport & Fitness	30385 29824	22490 22242	6738 6407	1157 1175	74.02 % 74.58 %	22.18 % 21.48 %	3.81 % 3.94 %
Job & Career	30476 30064	22331 22082	6906 6763	1239 1219	73.27 % 73.45 %	22.66 % 22.50 %	4.07 % 4.05 %
Dating	29722 29913	20987 21140	7483 7581	1252 1192	70.61 % 70.67 %	25.18 % 25.34 %	4.21 % 3.98 %
Other	30003 29965	23213 23212	5702 5687	1088 1066	77.37 % 77.46 %	19.00 % 18.98 %	3.63 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 40208	28254 28900	9383 9689	1645 1619	71.93 % 71.88 %	23.89 % 24.10 %	4.19 % 4.03 %
Outlook Mail	39531 38653	28754 28264	9197 8822	1580 1567	72.74 % 73.12 %	23.27 % 22.82 %	4.00 % 4.05 %
Yahoo Mail	39178 38948	29271 29323	8355 8157	1552 1468	74.71 % 75.29 %	21.33 % 20.94 %	3.96 % 3.77 %
AOL Mail	39042 39683	29207 29658	8337 8474	1498 1551	74.81 % 74.74 %	21.35 % 21.35 %	3.84 % 3.91 %
Mail.com	39609 39394	30057 30076	8064 7901	1488 1417	75.88 % 76.35 %	20.36 % 20.06 %	3.76 % 3.60 %
Yandex Mail	38788 39304	28539 28975	8715 8794	1534 1535	73.58 % 73.72 %	22.47 % 22.37 %	3.95 % 3.91 %
GMX Mail	39475 39192	29958 29837	8148 7995	1369 1360	75.89 % 76.13 %	20.64 % 20.40 %	3.47 % 3.47 %
Zoho Mail	39145 39078	30157 30189	7605 7527	1383 1362	77.04 % 77.25 %	19.43 % 19.26 %	3.53 % 3.49 %
ProtonMail	39227 39631	30184 30520	7741 7715	1302 1396	76.95 % 77.01 %	19.73 % 19.47 %	3.32 % 3.52 %
Custom Mail	39626 39581	30904 30997	7353 7233	1369 1351	77.99 % 78.31 %	18.56 % 18.27 %	3.45 % 3.41 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.