MailerLite and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.322
305.173
|
225.112
225.338
|
68.436
68.845
|
10.774
10.990
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.97 %
73.84 %
|
22.49 %
22.56 %
|
3.54 %
3.60 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23392
23563
|
18021
18204
|
4612
4586
|
759
773
|
77.04 %
77.26 %
|
19.72 %
19.46 %
|
3.24 %
3.28 %
|
Elektronics |
22937
23496
|
17139
17486
|
5002
5193
|
796
817
|
74.72 %
74.42 %
|
21.81 %
22.10 %
|
3.47 %
3.48 %
|
Entertainment |
23137
23498
|
17177
17233
|
5218
5417
|
742
848
|
74.24 %
73.34 %
|
22.55 %
23.05 %
|
3.21 %
3.61 %
|
Cosmetics & Beauty |
23680
23470
|
17422
17232
|
5404
5337
|
854
901
|
73.57 %
73.42 %
|
22.82 %
22.74 %
|
3.61 %
3.84 %
|
Food & Drink |
23831
24019
|
18343
18447
|
4711
4799
|
777
773
|
76.97 %
76.80 %
|
19.77 %
19.98 %
|
3.26 %
3.22 %
|
Home & Garden |
23312
23790
|
17980
18342
|
4540
4694
|
792
754
|
77.13 %
77.10 %
|
19.47 %
19.73 %
|
3.40 %
3.17 %
|
Finance |
23923
23413
|
16799
16468
|
6164
5996
|
960
949
|
70.22 %
70.34 %
|
25.77 %
25.61 %
|
4.01 %
4.05 %
|
Health |
23647
23397
|
16819
16568
|
5992
5929
|
836
900
|
71.13 %
70.81 %
|
25.34 %
25.34 %
|
3.54 %
3.85 %
|
Pets |
23247
23621
|
17743
18002
|
4727
4827
|
777
792
|
76.32 %
76.21 %
|
20.33 %
20.44 %
|
3.34 %
3.35 %
|
Sport & Fitness |
23624
23079
|
17188
16895
|
5563
5305
|
873
879
|
72.76 %
73.21 %
|
23.55 %
22.99 %
|
3.70 %
3.81 %
|
Job & Career |
23504
23279
|
16991
16796
|
5623
5584
|
890
899
|
72.29 %
72.15 %
|
23.92 %
23.99 %
|
3.79 %
3.86 %
|
Dating |
22826
23197
|
15700
15875
|
6211
6429
|
915
893
|
68.78 %
68.44 %
|
27.21 %
27.71 %
|
4.01 %
3.85 %
|
Other |
23262
23351
|
17790
17790
|
4669
4749
|
803
812
|
76.48 %
76.19 %
|
20.07 %
20.34 %
|
3.45 %
3.48 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30357
31187
|
21360
21829
|
7767
8150
|
1230
1208
|
70.36 %
69.99 %
|
25.59 %
26.13 %
|
4.05 %
3.87 %
|
Outlook Mail |
30491
29773
|
21784
21287
|
7570
7328
|
1137
1158
|
71.44 %
71.50 %
|
24.83 %
24.61 %
|
3.73 %
3.89 %
|
Yahoo Mail |
30371
30099
|
22398
22262
|
6858
6734
|
1115
1103
|
73.75 %
73.96 %
|
22.58 %
22.37 %
|
3.67 %
3.66 %
|
AOL Mail |
30327
31110
|
22438
22831
|
6835
7108
|
1054
1171
|
73.99 %
73.39 %
|
22.54 %
22.85 %
|
3.48 %
3.76 %
|
Mail.com |
30738
30531
|
23025
22890
|
6637
6583
|
1076
1058
|
74.91 %
74.97 %
|
21.59 %
21.56 %
|
3.50 %
3.47 %
|
Yandex Mail |
29898
30309
|
21625
21882
|
7120
7262
|
1153
1165
|
72.33 %
72.20 %
|
23.81 %
23.96 %
|
3.86 %
3.84 %
|
GMX Mail |
30527
30455
|
22738
22672
|
6797
6779
|
992
1004
|
74.48 %
74.44 %
|
22.27 %
22.26 %
|
3.25 %
3.30 %
|
Zoho Mail |
30249
30325
|
22955
22978
|
6267
6312
|
1027
1035
|
75.89 %
75.77 %
|
20.72 %
20.81 %
|
3.40 %
3.41 %
|
ProtonMail |
30496
30682
|
23035
23105
|
6488
6530
|
973
1047
|
75.53 %
75.30 %
|
21.27 %
21.28 %
|
3.19 %
3.41 %
|
Custom Mail |
30868
30702
|
23754
23602
|
6097
6059
|
1017
1041
|
76.95 %
76.87 %
|
19.75 %
19.73 %
|
3.29 %
3.39 %
|
Compare MailerLite with other providers
Compare the email deliverability of MailerLite with other providers.
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