MailerLite and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.524
223.604
|
159.994
159.450
|
55.306
56.565
|
7.224
7.589
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
71.90 %
71.31 %
|
24.85 %
25.30 %
|
3.25 %
3.39 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
17097
17267
|
12853
12959
|
3722
3754
|
522
554
|
75.18 %
75.05 %
|
21.77 %
21.74 %
|
3.05 %
3.21 %
|
Elektronics |
16642
17121
|
12060
12273
|
4048
4291
|
534
557
|
72.47 %
71.68 %
|
24.32 %
25.06 %
|
3.21 %
3.25 %
|
Entertainment |
16914
17335
|
12183
12251
|
4214
4481
|
517
603
|
72.03 %
70.67 %
|
24.91 %
25.85 %
|
3.06 %
3.48 %
|
Cosmetics & Beauty |
17252
17153
|
12317
12156
|
4372
4379
|
563
618
|
71.39 %
70.87 %
|
25.34 %
25.53 %
|
3.26 %
3.60 %
|
Food & Drink |
17653
17803
|
13279
13262
|
3840
3991
|
534
550
|
75.22 %
74.49 %
|
21.75 %
22.42 %
|
3.02 %
3.09 %
|
Home & Garden |
17011
17352
|
12803
12966
|
3652
3851
|
556
535
|
75.26 %
74.72 %
|
21.47 %
22.19 %
|
3.27 %
3.08 %
|
Finance |
17585
17148
|
11966
11599
|
5015
4917
|
604
632
|
68.05 %
67.64 %
|
28.52 %
28.67 %
|
3.43 %
3.69 %
|
Health |
17429
17139
|
11940
11610
|
4920
4930
|
569
599
|
68.51 %
67.74 %
|
28.23 %
28.76 %
|
3.26 %
3.49 %
|
Pets |
17000
17381
|
12690
12890
|
3781
3939
|
529
552
|
74.65 %
74.16 %
|
22.24 %
22.66 %
|
3.11 %
3.18 %
|
Sport & Fitness |
17219
16774
|
12188
11889
|
4462
4286
|
569
599
|
70.78 %
70.88 %
|
25.91 %
25.55 %
|
3.30 %
3.57 %
|
Job & Career |
17180
16906
|
12110
11816
|
4477
4487
|
593
603
|
70.49 %
69.89 %
|
26.06 %
26.54 %
|
3.45 %
3.57 %
|
Dating |
16512
17024
|
10863
11026
|
5071
5380
|
578
618
|
65.79 %
64.77 %
|
30.71 %
31.60 %
|
3.50 %
3.63 %
|
Other |
17030
17201
|
12742
12753
|
3732
3879
|
556
569
|
74.82 %
74.14 %
|
21.91 %
22.55 %
|
3.26 %
3.31 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22056
23105
|
14964
15487
|
6288
6787
|
804
831
|
67.85 %
67.03 %
|
28.51 %
29.37 %
|
3.65 %
3.60 %
|
Outlook Mail |
22147
21643
|
15315
14895
|
6092
5968
|
740
780
|
69.15 %
68.82 %
|
27.51 %
27.57 %
|
3.34 %
3.60 %
|
Yahoo Mail |
22455
21881
|
16180
15708
|
5531
5424
|
744
749
|
72.06 %
71.79 %
|
24.63 %
24.79 %
|
3.31 %
3.42 %
|
AOL Mail |
22230
22887
|
16042
16266
|
5468
5801
|
720
820
|
72.16 %
71.07 %
|
24.60 %
25.35 %
|
3.24 %
3.58 %
|
Mail.com |
22540
22474
|
16471
16360
|
5341
5395
|
728
719
|
73.07 %
72.80 %
|
23.70 %
24.01 %
|
3.23 %
3.20 %
|
Yandex Mail |
21835
22302
|
15366
15591
|
5675
5921
|
794
790
|
70.37 %
69.91 %
|
25.99 %
26.55 %
|
3.64 %
3.54 %
|
GMX Mail |
22160
22076
|
15933
15760
|
5564
5617
|
663
699
|
71.90 %
71.39 %
|
25.11 %
25.44 %
|
2.99 %
3.17 %
|
Zoho Mail |
22122
22084
|
16364
16187
|
5072
5186
|
686
711
|
73.97 %
73.30 %
|
22.93 %
23.48 %
|
3.10 %
3.22 %
|
ProtonMail |
22372
22541
|
16373
16314
|
5340
5472
|
659
755
|
73.19 %
72.37 %
|
23.87 %
24.28 %
|
2.95 %
3.35 %
|
Custom Mail |
22607
22611
|
16986
16882
|
4935
4994
|
686
735
|
75.14 %
74.66 %
|
21.83 %
22.09 %
|
3.03 %
3.25 %
|
Compare MailerLite with other providers
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