MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.086 402.780	350.548 303.984	95.358 83.770	18.180 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.54 % 75.47 %	20.55 % 20.80 %	3.92 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35672 30967	27961 24340	6451 5573	1260 1054	78.38 % 78.60 %	18.08 % 18.00 %	3.53 % 3.40 %
Elektronics	35120 30895	26831 23568	6939 6254	1350 1073	76.40 % 76.28 %	19.76 % 20.24 %	3.84 % 3.47 %
Entertainment	35392 31027	26791 23293	7296 6580	1305 1154	75.70 % 75.07 %	20.61 % 21.21 %	3.69 % 3.72 %
Cosmetics & Beauty	35992 30995	27069 23278	7485 6495	1438 1222	75.21 % 75.10 %	20.80 % 20.95 %	4.00 % 3.94 %
Food & Drink	35937 31626	28143 24770	6513 5807	1281 1049	78.31 % 78.32 %	18.12 % 18.36 %	3.56 % 3.32 %
Home & Garden	35768 31435	28057 24684	6402 5724	1309 1027	78.44 % 78.52 %	17.90 % 18.21 %	3.66 % 3.27 %
Finance	36237 31001	26131 22348	8496 7319	1610 1334	72.11 % 72.09 %	23.45 % 23.61 %	4.44 % 4.30 %
Health	35861 30974	26256 22552	8174 7177	1431 1245	73.22 % 72.81 %	22.79 % 23.17 %	3.99 % 4.02 %
Pets	35725 31300	27690 24299	6719 5924	1316 1077	77.51 % 77.63 %	18.81 % 18.93 %	3.68 % 3.44 %
Sport & Fitness	35735 30500	26553 22771	7746 6521	1436 1208	74.31 % 74.66 %	21.68 % 21.38 %	4.02 % 3.96 %
Job & Career	35825 30761	26352 22618	7956 6889	1517 1254	73.56 % 73.53 %	22.21 % 22.40 %	4.23 % 4.08 %
Dating	35402 30610	25218 21675	8596 7709	1588 1226	71.23 % 70.81 %	24.28 % 25.18 %	4.49 % 4.01 %
Other	35420 30689	27496 23788	6585 5798	1339 1103	77.63 % 77.51 %	18.59 % 18.89 %	3.78 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44744 40872	32175 29396	10586 9825	1983 1651	71.91 % 71.92 %	23.66 % 24.04 %	4.43 % 4.04 %
Outlook Mail	45008 39335	32889 28795	10246 8946	1873 1594	73.07 % 73.20 %	22.76 % 22.74 %	4.16 % 4.05 %
Yahoo Mail	44729 39623	33546 29861	9362 8266	1821 1496	75.00 % 75.36 %	20.93 % 20.86 %	4.07 % 3.78 %
AOL Mail	44548 40403	33471 30219	9329 8592	1748 1592	75.13 % 74.79 %	20.94 % 21.27 %	3.92 % 3.94 %
Mail.com	44909 40085	34208 30627	8958 8007	1743 1451	76.17 % 76.41 %	19.95 % 19.98 %	3.88 % 3.62 %
Yandex Mail	44352 39964	32756 29495	9773 8908	1823 1561	73.85 % 73.80 %	22.04 % 22.29 %	4.11 % 3.91 %
GMX Mail	44905 39884	34287 30400	9010 8097	1608 1387	76.35 % 76.22 %	20.06 % 20.30 %	3.58 % 3.48 %
Zoho Mail	44739 39823	34627 30796	8495 7635	1617 1392	77.40 % 77.33 %	18.99 % 19.17 %	3.61 % 3.50 %
ProtonMail	44907 40373	34752 31130	8606 7817	1549 1426	77.39 % 77.11 %	19.16 % 19.36 %	3.45 % 3.53 %
Custom Mail	45066 40291	35291 31574	8179 7332	1596 1385	78.31 % 78.36 %	18.15 % 18.20 %	3.54 % 3.44 %
iCloud Mail	5372 712	3908 535	1137 141	327 36	72.75 % 75.14 %	21.17 % 19.80 %	6.09 % 5.06 %
Tuta	5467 725	4367 595	865 106	235 24	79.88 % 82.07 %	15.82 % 14.62 %	4.30 % 3.31 %
Juno.com	5340 690	4271 561	812 98	257 31	79.98 % 81.30 %	15.21 % 14.20 %	4.81 % 4.49 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.