MailerLite and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
112.713
113.949
|
73.104
71.091
|
37.251
39.710
|
2.358
3.148
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
64.86 %
62.39 %
|
33.05 %
34.85 %
|
2.09 %
2.76 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8688
8813
|
6003
5942
|
2499
2630
|
186
241
|
69.10 %
67.42 %
|
28.76 %
29.84 %
|
2.14 %
2.73 %
|
Elektronics |
8237
8771
|
5329
5438
|
2737
3090
|
171
243
|
64.70 %
62.00 %
|
33.23 %
35.23 %
|
2.08 %
2.77 %
|
Entertainment |
8456
8983
|
5463
5544
|
2822
3190
|
171
249
|
64.61 %
61.72 %
|
33.37 %
35.51 %
|
2.02 %
2.77 %
|
Cosmetics & Beauty |
8958
8735
|
5765
5419
|
3008
3072
|
185
244
|
64.36 %
62.04 %
|
33.58 %
35.17 %
|
2.07 %
2.79 %
|
Food & Drink |
9121
9406
|
6319
6288
|
2608
2862
|
194
256
|
69.28 %
66.85 %
|
28.59 %
30.43 %
|
2.13 %
2.72 %
|
Home & Garden |
8542
8835
|
5928
5895
|
2427
2697
|
187
243
|
69.40 %
66.72 %
|
28.41 %
30.53 %
|
2.19 %
2.75 %
|
Finance |
8889
8472
|
5301
4842
|
3404
3397
|
184
233
|
59.64 %
57.15 %
|
38.29 %
40.10 %
|
2.07 %
2.75 %
|
Health |
8980
8826
|
5358
5022
|
3434
3561
|
188
243
|
59.67 %
56.90 %
|
38.24 %
40.35 %
|
2.09 %
2.75 %
|
Pets |
8734
8895
|
6063
5935
|
2491
2717
|
180
243
|
69.42 %
66.72 %
|
28.52 %
30.55 %
|
2.06 %
2.73 %
|
Sport & Fitness |
8840
8178
|
5669
5075
|
2986
2876
|
185
227
|
64.13 %
62.06 %
|
33.78 %
35.17 %
|
2.09 %
2.78 %
|
Job & Career |
8708
8683
|
5615
5388
|
2909
3053
|
184
242
|
64.48 %
62.05 %
|
33.41 %
35.16 %
|
2.11 %
2.79 %
|
Dating |
8050
8596
|
4375
4453
|
3511
3906
|
164
237
|
54.35 %
51.80 %
|
43.61 %
45.44 %
|
2.04 %
2.76 %
|
Other |
8510
8756
|
5916
5850
|
2415
2659
|
179
247
|
69.52 %
66.81 %
|
28.38 %
30.37 %
|
2.10 %
2.82 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11101
12119
|
6575
6872
|
4294
4910
|
232
337
|
59.23 %
56.70 %
|
38.68 %
40.51 %
|
2.09 %
2.78 %
|
Outlook Mail |
11269
10600
|
6920
6228
|
4114
4080
|
235
292
|
61.41 %
58.75 %
|
36.51 %
38.49 %
|
2.09 %
2.75 %
|
Yahoo Mail |
11535
10888
|
7637
6937
|
3656
3647
|
242
304
|
66.21 %
63.71 %
|
31.69 %
33.50 %
|
2.10 %
2.79 %
|
AOL Mail |
11319
11897
|
7473
7544
|
3604
4028
|
242
325
|
66.02 %
63.41 %
|
31.84 %
33.86 %
|
2.14 %
2.73 %
|
Mail.com |
11587
11371
|
7769
7348
|
3575
3709
|
243
314
|
67.05 %
64.62 %
|
30.85 %
32.62 %
|
2.10 %
2.76 %
|
Yandex Mail |
10778
11430
|
6888
7048
|
3665
4063
|
225
319
|
63.91 %
61.66 %
|
34.00 %
35.55 %
|
2.09 %
2.79 %
|
GMX Mail |
11178
11194
|
7055
6800
|
3889
4085
|
234
309
|
63.12 %
60.75 %
|
34.79 %
36.49 %
|
2.09 %
2.76 %
|
Zoho Mail |
10994
11196
|
7393
7238
|
3376
3652
|
225
306
|
67.25 %
64.65 %
|
30.71 %
32.62 %
|
2.05 %
2.73 %
|
ProtonMail |
11455
11640
|
7464
7320
|
3751
4002
|
240
318
|
65.16 %
62.89 %
|
32.75 %
34.38 %
|
2.10 %
2.73 %
|
Custom Mail |
11497
11614
|
7930
7756
|
3327
3534
|
240
324
|
68.97 %
66.78 %
|
28.94 %
30.43 %
|
2.09 %
2.79 %
|
Compare MailerLite with other providers
Compare the email deliverability of MailerLite with other providers.
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