MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.322 305.173	225.112 225.338	68.436 68.845	10.774 10.990

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.97 % 73.84 %	22.49 % 22.56 %	3.54 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23392 23563	18021 18204	4612 4586	759 773	77.04 % 77.26 %	19.72 % 19.46 %	3.24 % 3.28 %
Elektronics	22937 23496	17139 17486	5002 5193	796 817	74.72 % 74.42 %	21.81 % 22.10 %	3.47 % 3.48 %
Entertainment	23137 23498	17177 17233	5218 5417	742 848	74.24 % 73.34 %	22.55 % 23.05 %	3.21 % 3.61 %
Cosmetics & Beauty	23680 23470	17422 17232	5404 5337	854 901	73.57 % 73.42 %	22.82 % 22.74 %	3.61 % 3.84 %
Food & Drink	23831 24019	18343 18447	4711 4799	777 773	76.97 % 76.80 %	19.77 % 19.98 %	3.26 % 3.22 %
Home & Garden	23312 23790	17980 18342	4540 4694	792 754	77.13 % 77.10 %	19.47 % 19.73 %	3.40 % 3.17 %
Finance	23923 23413	16799 16468	6164 5996	960 949	70.22 % 70.34 %	25.77 % 25.61 %	4.01 % 4.05 %
Health	23647 23397	16819 16568	5992 5929	836 900	71.13 % 70.81 %	25.34 % 25.34 %	3.54 % 3.85 %
Pets	23247 23621	17743 18002	4727 4827	777 792	76.32 % 76.21 %	20.33 % 20.44 %	3.34 % 3.35 %
Sport & Fitness	23624 23079	17188 16895	5563 5305	873 879	72.76 % 73.21 %	23.55 % 22.99 %	3.70 % 3.81 %
Job & Career	23504 23279	16991 16796	5623 5584	890 899	72.29 % 72.15 %	23.92 % 23.99 %	3.79 % 3.86 %
Dating	22826 23197	15700 15875	6211 6429	915 893	68.78 % 68.44 %	27.21 % 27.71 %	4.01 % 3.85 %
Other	23262 23351	17790 17790	4669 4749	803 812	76.48 % 76.19 %	20.07 % 20.34 %	3.45 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30357 31187	21360 21829	7767 8150	1230 1208	70.36 % 69.99 %	25.59 % 26.13 %	4.05 % 3.87 %
Outlook Mail	30491 29773	21784 21287	7570 7328	1137 1158	71.44 % 71.50 %	24.83 % 24.61 %	3.73 % 3.89 %
Yahoo Mail	30371 30099	22398 22262	6858 6734	1115 1103	73.75 % 73.96 %	22.58 % 22.37 %	3.67 % 3.66 %
AOL Mail	30327 31110	22438 22831	6835 7108	1054 1171	73.99 % 73.39 %	22.54 % 22.85 %	3.48 % 3.76 %
Mail.com	30738 30531	23025 22890	6637 6583	1076 1058	74.91 % 74.97 %	21.59 % 21.56 %	3.50 % 3.47 %
Yandex Mail	29898 30309	21625 21882	7120 7262	1153 1165	72.33 % 72.20 %	23.81 % 23.96 %	3.86 % 3.84 %
GMX Mail	30527 30455	22738 22672	6797 6779	992 1004	74.48 % 74.44 %	22.27 % 22.26 %	3.25 % 3.30 %
Zoho Mail	30249 30325	22955 22978	6267 6312	1027 1035	75.89 % 75.77 %	20.72 % 20.81 %	3.40 % 3.41 %
ProtonMail	30496 30682	23035 23105	6488 6530	973 1047	75.53 % 75.30 %	21.27 % 21.28 %	3.19 % 3.41 %
Custom Mail	30868 30702	23754 23602	6097 6059	1017 1041	76.95 % 76.87 %	19.75 % 19.73 %	3.29 % 3.39 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.