MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.787 250.770	181.723 181.359	59.649 60.618	8.415 8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.75 % 72.32 %	23.88 % 24.17 %	3.37 % 3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19225 19330	14612 14674	4020 4026	593 630	76.01 % 75.91 %	20.91 % 20.83 %	3.08 % 3.26 %
Elektronics	18719 19256	13741 14028	4356 4588	622 640	73.41 % 72.85 %	23.27 % 23.83 %	3.32 % 3.32 %
Entertainment	18991 19383	13856 13883	4545 4791	590 709	72.96 % 71.62 %	23.93 % 24.72 %	3.11 % 3.66 %
Cosmetics & Beauty	19396 19262	14023 13852	4712 4689	661 721	72.30 % 71.91 %	24.29 % 24.34 %	3.41 % 3.74 %
Food & Drink	19677 19914	14943 15015	4121 4265	613 634	75.94 % 75.40 %	20.94 % 21.42 %	3.12 % 3.18 %
Home & Garden	19050 19536	14486 14787	3931 4137	633 612	76.04 % 75.69 %	20.64 % 21.18 %	3.32 % 3.13 %
Finance	19729 19209	13595 13199	5401 5272	733 738	68.91 % 68.71 %	27.38 % 27.45 %	3.72 % 3.84 %
Health	19496 19197	13548 13237	5278 5255	670 705	69.49 % 68.95 %	27.07 % 27.37 %	3.44 % 3.67 %
Pets	19104 19407	14392 14558	4100 4222	612 627	75.34 % 75.01 %	21.46 % 21.76 %	3.20 % 3.23 %
Sport & Fitness	19358 18861	13848 13543	4828 4618	682 700	71.54 % 71.80 %	24.94 % 24.48 %	3.52 % 3.71 %
Job & Career	19303 19053	13754 13495	4861 4854	688 704	71.25 % 70.83 %	25.18 % 25.48 %	3.56 % 3.69 %
Dating	18636 19151	12495 12686	5453 5739	688 726	67.05 % 66.24 %	29.26 % 29.97 %	3.69 % 3.79 %
Other	19103 19211	14430 14402	4043 4162	630 647	75.54 % 74.97 %	21.16 % 21.66 %	3.30 % 3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24819 25876	17094 17674	6774 7250	951 952	68.87 % 68.30 %	27.29 % 28.02 %	3.83 % 3.68 %
Outlook Mail	24937 24410	17477 17082	6584 6425	876 903	70.08 % 69.98 %	26.40 % 26.32 %	3.51 % 3.70 %
Yahoo Mail	25058 24655	18227 17909	5966 5862	865 884	72.74 % 72.64 %	23.81 % 23.78 %	3.45 % 3.59 %
AOL Mail	24946 25530	18188 18364	5922 6218	836 948	72.91 % 71.93 %	23.74 % 24.36 %	3.35 % 3.71 %
Mail.com	25190 25223	18595 18567	5754 5802	841 854	73.82 % 73.61 %	22.84 % 23.00 %	3.34 % 3.39 %
Yandex Mail	24553 24896	17463 17630	6161 6350	929 916	71.12 % 70.81 %	25.09 % 25.51 %	3.78 % 3.68 %
GMX Mail	24941 24852	18195 18045	5976 6002	770 805	72.95 % 72.61 %	23.96 % 24.15 %	3.09 % 3.24 %
Zoho Mail	24908 24884	18629 18486	5479 5565	800 833	74.79 % 74.29 %	22.00 % 22.36 %	3.21 % 3.35 %
ProtonMail	25043 25162	18567 18511	5716 5806	760 845	74.14 % 73.57 %	22.82 % 23.07 %	3.03 % 3.36 %
Custom Mail	25392 25282	19288 19091	5317 5338	787 853	75.96 % 75.51 %	20.94 % 21.11 %	3.10 % 3.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.