MailerLite and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.524
222.158
|
159.994
165.360
|
55.306
50.848
|
7.224
5.950
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
71.90 %
74.43 %
|
24.85 %
22.89 %
|
3.25 %
2.68 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
17097
17185
|
12853
13402
|
3722
3391
|
522
392
|
75.18 %
77.99 %
|
21.77 %
19.73 %
|
3.05 %
2.28 %
|
Elektronics |
16642
16774
|
12060
12548
|
4048
3793
|
534
433
|
72.47 %
74.81 %
|
24.32 %
22.61 %
|
3.21 %
2.58 %
|
Entertainment |
16914
16875
|
12183
12524
|
4214
3886
|
517
465
|
72.03 %
74.22 %
|
24.91 %
23.03 %
|
3.06 %
2.76 %
|
Cosmetics & Beauty |
17252
17204
|
12317
12735
|
4372
3985
|
563
484
|
71.39 %
74.02 %
|
25.34 %
23.16 %
|
3.26 %
2.81 %
|
Food & Drink |
17653
17547
|
13279
13588
|
3840
3521
|
534
438
|
75.22 %
77.44 %
|
21.75 %
20.07 %
|
3.02 %
2.50 %
|
Home & Garden |
17011
17024
|
12803
13279
|
3652
3340
|
556
405
|
75.26 %
78.00 %
|
21.47 %
19.62 %
|
3.27 %
2.38 %
|
Finance |
17585
16765
|
11966
11862
|
5015
4414
|
604
489
|
68.05 %
70.75 %
|
28.52 %
26.33 %
|
3.43 %
2.92 %
|
Health |
17429
16924
|
11940
12004
|
4920
4446
|
569
474
|
68.51 %
70.93 %
|
28.23 %
26.27 %
|
3.26 %
2.80 %
|
Pets |
17000
17373
|
12690
13413
|
3781
3525
|
529
435
|
74.65 %
77.21 %
|
22.24 %
20.29 %
|
3.11 %
2.50 %
|
Sport & Fitness |
17219
17435
|
12188
12818
|
4462
4124
|
569
493
|
70.78 %
73.52 %
|
25.91 %
23.65 %
|
3.30 %
2.83 %
|
Job & Career |
17180
17177
|
12110
12533
|
4477
4142
|
593
502
|
70.49 %
72.96 %
|
26.06 %
24.11 %
|
3.45 %
2.92 %
|
Dating |
16512
16942
|
10863
11515
|
5071
4924
|
578
503
|
65.79 %
67.97 %
|
30.71 %
29.06 %
|
3.50 %
2.97 %
|
Other |
17030
16933
|
12742
13139
|
3732
3357
|
556
437
|
74.82 %
77.59 %
|
21.91 %
19.83 %
|
3.26 %
2.58 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22056
22047
|
14964
15592
|
6288
5835
|
804
620
|
67.85 %
70.72 %
|
28.51 %
26.47 %
|
3.65 %
2.81 %
|
Outlook Mail |
22147
22218
|
15315
15905
|
6092
5671
|
740
642
|
69.15 %
71.59 %
|
27.51 %
25.52 %
|
3.34 %
2.89 %
|
Yahoo Mail |
22455
22074
|
16180
16477
|
5531
5001
|
744
596
|
72.06 %
74.64 %
|
24.63 %
22.66 %
|
3.31 %
2.70 %
|
AOL Mail |
22230
22549
|
16042
16803
|
5468
5121
|
720
625
|
72.16 %
74.52 %
|
24.60 %
22.71 %
|
3.24 %
2.77 %
|
Mail.com |
22540
22473
|
16471
16955
|
5341
4897
|
728
621
|
73.07 %
75.45 %
|
23.70 %
21.79 %
|
3.23 %
2.76 %
|
Yandex Mail |
21835
22284
|
15366
16318
|
5675
5343
|
794
623
|
70.37 %
73.23 %
|
25.99 %
23.98 %
|
3.64 %
2.80 %
|
GMX Mail |
22160
22092
|
15933
16429
|
5564
5102
|
663
561
|
71.90 %
74.37 %
|
25.11 %
23.09 %
|
2.99 %
2.54 %
|
Zoho Mail |
22122
22582
|
16364
17228
|
5072
4785
|
686
569
|
73.97 %
76.29 %
|
22.93 %
21.19 %
|
3.10 %
2.52 %
|
ProtonMail |
22372
22139
|
16373
16770
|
5340
4820
|
659
549
|
73.19 %
75.75 %
|
23.87 %
21.77 %
|
2.95 %
2.48 %
|
Custom Mail |
22607
21700
|
16986
16883
|
4935
4273
|
686
544
|
75.14 %
77.80 %
|
21.83 %
19.69 %
|
3.03 %
2.51 %
|
Compare MailerLite with other providers
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