MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
311.056 310.389	230.507 238.860	69.483 62.401	11.066 9.128

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.10 % 76.96 %	22.34 % 20.10 %	3.56 % 2.94 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23883 24010	18425 19258	4679 4159	779 593	77.15 % 80.21 %	19.59 % 17.32 %	3.26 % 2.47 %
Elektronics	23425 23668	17537 18378	5074 4639	814 651	74.86 % 77.65 %	21.66 % 19.60 %	3.47 % 2.75 %
Entertainment	23650 23760	17591 18249	5296 4801	763 710	74.38 % 76.81 %	22.39 % 20.21 %	3.23 % 2.99 %
Cosmetics & Beauty	24235 23989	17865 18377	5492 4867	878 745	73.72 % 76.61 %	22.66 % 20.29 %	3.62 % 3.11 %
Food & Drink	24312 24322	18735 19397	4777 4280	800 645	77.06 % 79.75 %	19.65 % 17.60 %	3.29 % 2.65 %
Home & Garden	23835 23882	18412 19155	4611 4100	812 627	77.25 % 80.21 %	19.35 % 17.17 %	3.41 % 2.63 %
Finance	24445 23514	17201 17294	6257 5436	987 784	70.37 % 73.55 %	25.60 % 23.12 %	4.04 % 3.33 %
Health	24202 23618	17257 17463	6084 5395	861 760	71.30 % 73.94 %	25.14 % 22.84 %	3.56 % 3.22 %
Pets	23760 24060	18163 19082	4800 4338	797 640	76.44 % 79.31 %	20.20 % 18.03 %	3.35 % 2.66 %
Sport & Fitness	24125 24101	17591 18301	5645 5075	889 725	72.92 % 75.93 %	23.40 % 21.06 %	3.68 % 3.01 %
Job & Career	24080 24097	17437 18141	5725 5185	918 771	72.41 % 75.28 %	23.77 % 21.52 %	3.81 % 3.20 %
Dating	23329 23633	16085 16884	6300 5943	944 806	68.95 % 71.44 %	27.01 % 25.15 %	4.05 % 3.41 %
Other	23775 23735	18208 18881	4743 4183	824 671	76.58 % 79.55 %	19.95 % 17.62 %	3.47 % 2.83 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31034 30961	21900 22815	7884 7158	1250 988	70.57 % 73.69 %	25.40 % 23.12 %	4.03 % 3.19 %
Outlook Mail	31156 31045	22299 23053	7686 6987	1171 1005	71.57 % 74.26 %	24.67 % 22.51 %	3.76 % 3.24 %
Yahoo Mail	31010 30795	22901 23656	6962 6211	1147 928	73.85 % 76.82 %	22.45 % 20.17 %	3.70 % 3.01 %
AOL Mail	31006 31277	22961 24000	6949 6329	1096 948	74.05 % 76.73 %	22.41 % 20.24 %	3.53 % 3.03 %
Mail.com	31431 31252	23580 24334	6740 6029	1111 889	75.02 % 77.86 %	21.44 % 19.29 %	3.53 % 2.84 %
Yandex Mail	30576 31000	22164 23366	7235 6640	1177 994	72.49 % 75.37 %	23.66 % 21.42 %	3.85 % 3.21 %
GMX Mail	31151 31002	23249 23992	6884 6154	1018 856	74.63 % 77.39 %	22.10 % 19.85 %	3.27 % 2.76 %
Zoho Mail	30971 31416	23543 24701	6372 5836	1056 879	76.02 % 78.63 %	20.57 % 18.58 %	3.41 % 2.80 %
ProtonMail	31152 30967	23582 24343	6580 5793	990 831	75.70 % 78.61 %	21.12 % 18.71 %	3.18 % 2.68 %
Custom Mail	31569 30674	24328 24600	6191 5264	1050 810	77.06 % 80.20 %	19.61 % 17.16 %	3.33 % 2.64 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.