MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
112.713 112.678	73.104 74.307	37.251 36.413	2.358 1.958

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.86 % 65.95 %	33.05 % 32.32 %	2.09 % 1.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8688 8874	6003 6260	2499 2463	186 151	69.10 % 70.54 %	28.76 % 27.76 %	2.14 % 1.70 %
Elektronics	8237 8477	5329 5559	2737 2775	171 143	64.70 % 65.58 %	33.23 % 32.74 %	2.08 % 1.69 %
Entertainment	8456 8376	5463 5483	2822 2748	171 145	64.61 % 65.46 %	33.37 % 32.81 %	2.02 % 1.73 %
Cosmetics & Beauty	8958 8778	5765 5741	3008 2880	185 157	64.36 % 65.40 %	33.58 % 32.81 %	2.07 % 1.79 %
Food & Drink	9121 9195	6319 6461	2608 2580	194 154	69.28 % 70.27 %	28.59 % 28.06 %	2.13 % 1.67 %
Home & Garden	8542 8577	5928 6048	2427 2386	187 143	69.40 % 70.51 %	28.41 % 27.82 %	2.19 % 1.67 %
Finance	8889 8313	5301 5036	3404 3128	184 149	59.64 % 60.58 %	38.29 % 37.63 %	2.07 % 1.79 %
Health	8980 8555	5358 5165	3434 3243	188 147	59.67 % 60.37 %	38.24 % 37.91 %	2.09 % 1.72 %
Pets	8734 8822	6063 6197	2491 2472	180 153	69.42 % 70.24 %	28.52 % 28.02 %	2.06 % 1.73 %
Sport & Fitness	8840 8898	5669 5832	2986 2904	185 162	64.13 % 65.54 %	33.78 % 32.64 %	2.09 % 1.82 %
Job & Career	8708 8786	5615 5783	2909 2856	184 147	64.48 % 65.82 %	33.41 % 32.51 %	2.11 % 1.67 %
Dating	8050 8573	4375 4762	3511 3654	164 157	54.35 % 55.55 %	43.61 % 42.62 %	2.04 % 1.83 %
Other	8510 8454	5916 5980	2415 2324	179 150	69.52 % 70.74 %	28.38 % 27.49 %	2.10 % 1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11101 10960	6575 6590	4294 4184	232 186	59.23 % 60.13 %	38.68 % 38.18 %	2.09 % 1.70 %
Outlook Mail	11269 11173	6920 6955	4114 4022	235 196	61.41 % 62.25 %	36.51 % 36.00 %	2.09 % 1.75 %
Yahoo Mail	11535 11269	7637 7592	3656 3489	242 188	66.21 % 67.37 %	31.69 % 30.96 %	2.10 % 1.67 %
AOL Mail	11319 11544	7473 7766	3604 3581	242 197	66.02 % 67.27 %	31.84 % 31.02 %	2.14 % 1.71 %
Mail.com	11587 11619	7769 7919	3575 3495	243 205	67.05 % 68.16 %	30.85 % 30.08 %	2.10 % 1.76 %
Yandex Mail	10778 11211	6888 7309	3665 3705	225 197	63.91 % 65.19 %	34.00 % 33.05 %	2.09 % 1.76 %
GMX Mail	11178 11199	7055 7213	3889 3795	234 191	63.12 % 64.41 %	34.79 % 33.89 %	2.09 % 1.71 %
Zoho Mail	10994 11511	7393 7851	3376 3464	225 196	67.25 % 68.20 %	30.71 % 30.09 %	2.05 % 1.70 %
ProtonMail	11455 11211	7464 7411	3751 3596	240 204	65.16 % 66.10 %	32.75 % 32.08 %	2.10 % 1.82 %
Custom Mail	11497 10981	7930 7701	3327 3082	240 198	68.97 % 70.13 %	28.94 % 28.07 %	2.09 % 1.80 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.