MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
344.884 344.496	257.236 267.159	75.035 66.927	12.613 10.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.59 % 77.55 %	21.76 % 19.43 %	3.66 % 3.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26532 26583	20562 21465	5067 4449	903 669	77.50 % 80.75 %	19.10 % 16.74 %	3.40 % 2.52 %
Elektronics	26073 26418	19656 20695	5480 4973	937 750	75.39 % 78.34 %	21.02 % 18.82 %	3.59 % 2.84 %
Entertainment	26224 26430	19629 20440	5716 5156	879 834	74.85 % 77.34 %	21.80 % 19.51 %	3.35 % 3.16 %
Cosmetics & Beauty	26807 26610	19897 20553	5914 5216	996 841	74.22 % 77.24 %	22.06 % 19.60 %	3.72 % 3.16 %
Food & Drink	26832 26973	20798 21654	5135 4583	899 736	77.51 % 80.28 %	19.14 % 16.99 %	3.35 % 2.73 %
Home & Garden	26453 26500	20550 21398	4992 4398	911 704	77.68 % 80.75 %	18.87 % 16.60 %	3.44 % 2.66 %
Finance	26992 26066	19143 19337	6728 5830	1121 899	70.92 % 74.18 %	24.93 % 22.37 %	4.15 % 3.45 %
Health	26771 26285	19260 19660	6529 5774	982 851	71.94 % 74.80 %	24.39 % 21.97 %	3.67 % 3.24 %
Pets	26381 26716	20263 21321	5214 4662	904 733	76.81 % 79.81 %	19.76 % 17.45 %	3.43 % 2.74 %
Sport & Fitness	26756 26661	19646 20385	6108 5446	1002 830	73.43 % 76.46 %	22.83 % 20.43 %	3.74 % 3.11 %
Job & Career	26752 26635	19465 20183	6221 5578	1066 874	72.76 % 75.78 %	23.25 % 20.94 %	3.98 % 3.28 %
Dating	25973 26251	18099 18970	6790 6355	1084 926	69.68 % 72.26 %	26.14 % 24.21 %	4.17 % 3.53 %
Other	26338 26368	20268 21098	5141 4507	929 763	76.95 % 80.01 %	19.52 % 17.09 %	3.53 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34315 34393	24428 25587	8477 7671	1410 1135	71.19 % 74.40 %	24.70 % 22.30 %	4.11 % 3.30 %
Outlook Mail	34655 34408	24982 25757	8322 7492	1351 1159	72.09 % 74.86 %	24.01 % 21.77 %	3.90 % 3.37 %
Yahoo Mail	34344 34187	25490 26436	7538 6686	1316 1065	74.22 % 77.33 %	21.95 % 19.56 %	3.83 % 3.12 %
AOL Mail	34293 34845	25512 26917	7517 6833	1264 1095	74.39 % 77.25 %	21.92 % 19.61 %	3.69 % 3.14 %
Mail.com	34834 34642	26267 27156	7287 6473	1280 1013	75.41 % 78.39 %	20.92 % 18.69 %	3.67 % 2.92 %
Yandex Mail	34131 34420	24923 26130	7876 7156	1332 1134	73.02 % 75.92 %	23.08 % 20.79 %	3.90 % 3.29 %
GMX Mail	34651 34400	26077 26860	7418 6560	1156 980	75.26 % 78.08 %	21.41 % 19.07 %	3.34 % 2.85 %
Zoho Mail	34301 34810	26223 27568	6876 6249	1202 993	76.45 % 79.20 %	20.05 % 17.95 %	3.50 % 2.85 %
ProtonMail	34507 34332	26328 27249	7063 6167	1116 916	76.30 % 79.37 %	20.47 % 17.96 %	3.23 % 2.67 %
Custom Mail	34853 34059	27006 27499	6661 5640	1186 920	77.49 % 80.74 %	19.11 % 16.56 %	3.40 % 2.70 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.