MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.524 222.158	159.994 165.360	55.306 50.848	7.224 5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.90 % 74.43 %	24.85 % 22.89 %	3.25 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17097 17185	12853 13402	3722 3391	522 392	75.18 % 77.99 %	21.77 % 19.73 %	3.05 % 2.28 %
Elektronics	16642 16774	12060 12548	4048 3793	534 433	72.47 % 74.81 %	24.32 % 22.61 %	3.21 % 2.58 %
Entertainment	16914 16875	12183 12524	4214 3886	517 465	72.03 % 74.22 %	24.91 % 23.03 %	3.06 % 2.76 %
Cosmetics & Beauty	17252 17204	12317 12735	4372 3985	563 484	71.39 % 74.02 %	25.34 % 23.16 %	3.26 % 2.81 %
Food & Drink	17653 17547	13279 13588	3840 3521	534 438	75.22 % 77.44 %	21.75 % 20.07 %	3.02 % 2.50 %
Home & Garden	17011 17024	12803 13279	3652 3340	556 405	75.26 % 78.00 %	21.47 % 19.62 %	3.27 % 2.38 %
Finance	17585 16765	11966 11862	5015 4414	604 489	68.05 % 70.75 %	28.52 % 26.33 %	3.43 % 2.92 %
Health	17429 16924	11940 12004	4920 4446	569 474	68.51 % 70.93 %	28.23 % 26.27 %	3.26 % 2.80 %
Pets	17000 17373	12690 13413	3781 3525	529 435	74.65 % 77.21 %	22.24 % 20.29 %	3.11 % 2.50 %
Sport & Fitness	17219 17435	12188 12818	4462 4124	569 493	70.78 % 73.52 %	25.91 % 23.65 %	3.30 % 2.83 %
Job & Career	17180 17177	12110 12533	4477 4142	593 502	70.49 % 72.96 %	26.06 % 24.11 %	3.45 % 2.92 %
Dating	16512 16942	10863 11515	5071 4924	578 503	65.79 % 67.97 %	30.71 % 29.06 %	3.50 % 2.97 %
Other	17030 16933	12742 13139	3732 3357	556 437	74.82 % 77.59 %	21.91 % 19.83 %	3.26 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22056 22047	14964 15592	6288 5835	804 620	67.85 % 70.72 %	28.51 % 26.47 %	3.65 % 2.81 %
Outlook Mail	22147 22218	15315 15905	6092 5671	740 642	69.15 % 71.59 %	27.51 % 25.52 %	3.34 % 2.89 %
Yahoo Mail	22455 22074	16180 16477	5531 5001	744 596	72.06 % 74.64 %	24.63 % 22.66 %	3.31 % 2.70 %
AOL Mail	22230 22549	16042 16803	5468 5121	720 625	72.16 % 74.52 %	24.60 % 22.71 %	3.24 % 2.77 %
Mail.com	22540 22473	16471 16955	5341 4897	728 621	73.07 % 75.45 %	23.70 % 21.79 %	3.23 % 2.76 %
Yandex Mail	21835 22284	15366 16318	5675 5343	794 623	70.37 % 73.23 %	25.99 % 23.98 %	3.64 % 2.80 %
GMX Mail	22160 22092	15933 16429	5564 5102	663 561	71.90 % 74.37 %	25.11 % 23.09 %	2.99 % 2.54 %
Zoho Mail	22122 22582	16364 17228	5072 4785	686 569	73.97 % 76.29 %	22.93 % 21.19 %	3.10 % 2.52 %
ProtonMail	22372 22139	16373 16770	5340 4820	659 549	73.19 % 75.75 %	23.87 % 21.77 %	2.95 % 2.48 %
Custom Mail	22607 21700	16986 16883	4935 4273	686 544	75.14 % 77.80 %	21.83 % 19.69 %	3.03 % 2.51 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.