MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.787 249.566	181.723 188.087	59.649 54.505	8.415 6.974

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.75 % 75.37 %	23.88 % 21.84 %	3.37 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19225 19320	14612 15223	4020 3635	593 462	76.01 % 78.79 %	20.91 % 18.81 %	3.08 % 2.39 %
Elektronics	18719 18966	13741 14386	4356 4067	622 513	73.41 % 75.85 %	23.27 % 21.44 %	3.32 % 2.70 %
Entertainment	18991 18966	13856 14249	4545 4167	590 550	72.96 % 75.13 %	23.93 % 21.97 %	3.11 % 2.90 %
Cosmetics & Beauty	19396 19390	14023 14537	4712 4279	661 574	72.30 % 74.97 %	24.29 % 22.07 %	3.41 % 2.96 %
Food & Drink	19677 19652	14943 15393	4121 3760	613 499	75.94 % 78.33 %	20.94 % 19.13 %	3.12 % 2.54 %
Home & Garden	19050 19095	14486 15042	3931 3578	633 475	76.04 % 78.77 %	20.64 % 18.74 %	3.32 % 2.49 %
Finance	19729 18883	13595 13570	5401 4735	733 578	68.91 % 71.86 %	27.38 % 25.08 %	3.72 % 3.06 %
Health	19496 19008	13548 13684	5278 4742	670 582	69.49 % 71.99 %	27.07 % 24.95 %	3.44 % 3.06 %
Pets	19104 19393	14392 15129	4100 3773	612 491	75.34 % 78.01 %	21.46 % 19.46 %	3.20 % 2.53 %
Sport & Fitness	19358 19488	13848 14507	4828 4423	682 558	71.54 % 74.44 %	24.94 % 22.70 %	3.52 % 2.86 %
Job & Career	19303 19312	13754 14259	4861 4470	688 583	71.25 % 73.83 %	25.18 % 23.15 %	3.56 % 3.02 %
Dating	18636 19003	12495 13162	5453 5250	688 591	67.05 % 69.26 %	29.26 % 27.63 %	3.69 % 3.11 %
Other	19103 19090	14430 14946	4043 3626	630 518	75.54 % 78.29 %	21.16 % 18.99 %	3.30 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24819 24852	17094 17857	6774 6263	951 732	68.87 % 71.85 %	27.29 % 25.20 %	3.83 % 2.95 %
Outlook Mail	24937 24858	17477 18038	6584 6066	876 754	70.08 % 72.56 %	26.40 % 24.40 %	3.51 % 3.03 %
Yahoo Mail	25058 24716	18227 18639	5966 5377	865 700	72.74 % 75.41 %	23.81 % 21.76 %	3.45 % 2.83 %
AOL Mail	24946 25321	18188 19071	5922 5514	836 736	72.91 % 75.32 %	23.74 % 21.78 %	3.35 % 2.91 %
Mail.com	25190 25152	18595 19197	5754 5249	841 706	73.82 % 76.32 %	22.84 % 20.87 %	3.34 % 2.81 %
Yandex Mail	24553 24943	17463 18459	6161 5743	929 741	71.12 % 74.00 %	25.09 % 23.02 %	3.78 % 2.97 %
GMX Mail	24941 24878	18195 18783	5976 5440	770 655	72.95 % 75.50 %	23.96 % 21.87 %	3.09 % 2.63 %
Zoho Mail	24908 25356	18629 19560	5479 5120	800 676	74.79 % 77.14 %	22.00 % 20.19 %	3.21 % 2.67 %
ProtonMail	25043 24867	18567 19100	5716 5126	760 641	74.14 % 76.81 %	22.82 % 20.61 %	3.03 % 2.58 %
Custom Mail	25392 24623	19288 19383	5317 4607	787 633	75.96 % 78.72 %	20.94 % 18.71 %	3.10 % 2.57 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.