MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.903 392.380	295.285 306.965	82.898 73.232	14.720 12.183

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.15 % 78.23 %	21.10 % 18.66 %	3.75 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30216 30295	23580 24653	5602 4862	1034 780	78.04 % 81.38 %	18.54 % 16.05 %	3.42 % 2.57 %
Elektronics	29675 30076	22528 23764	6035 5426	1112 886	75.92 % 79.01 %	20.34 % 18.04 %	3.75 % 2.95 %
Entertainment	30002 30115	22601 23499	6343 5642	1058 974	75.33 % 78.03 %	21.14 % 18.73 %	3.53 % 3.23 %
Cosmetics & Beauty	30510 30191	22808 23540	6523 5692	1179 959	74.76 % 77.97 %	21.38 % 18.85 %	3.86 % 3.18 %
Food & Drink	30438 30645	23750 24788	5653 4991	1035 866	78.03 % 80.89 %	18.57 % 16.29 %	3.40 % 2.83 %
Home & Garden	30165 30273	23570 24614	5527 4828	1068 831	78.14 % 81.31 %	18.32 % 15.95 %	3.54 % 2.75 %
Finance	30740 29824	22023 22350	7421 6408	1296 1066	71.64 % 74.94 %	24.14 % 21.49 %	4.22 % 3.57 %
Health	30375 29904	22079 22639	7152 6286	1144 979	72.69 % 75.71 %	23.55 % 21.02 %	3.77 % 3.27 %
Pets	30196 30295	23325 24333	5813 5100	1058 862	77.25 % 80.32 %	19.25 % 16.83 %	3.50 % 2.85 %
Sport & Fitness	30385 30355	22490 23415	6738 5977	1157 963	74.02 % 77.14 %	22.18 % 19.69 %	3.81 % 3.17 %
Job & Career	30476 30323	22331 23164	6906 6131	1239 1028	73.27 % 76.39 %	22.66 % 20.22 %	4.07 % 3.39 %
Dating	29722 29964	20987 21949	7483 6920	1252 1095	70.61 % 73.25 %	25.18 % 23.09 %	4.21 % 3.65 %
Other	30003 30120	23213 24257	5702 4969	1088 894	77.37 % 80.53 %	19.00 % 16.50 %	3.63 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 39147	28254 29421	9383 8386	1645 1340	71.93 % 75.16 %	23.89 % 21.42 %	4.19 % 3.42 %
Outlook Mail	39531 39383	28754 29784	9197 8224	1580 1375	72.74 % 75.63 %	23.27 % 20.88 %	4.00 % 3.49 %
Yahoo Mail	39178 38955	29271 30367	8355 7346	1552 1242	74.71 % 77.95 %	21.33 % 18.86 %	3.96 % 3.19 %
AOL Mail	39042 39541	29207 30779	8337 7478	1498 1284	74.81 % 77.84 %	21.35 % 18.91 %	3.84 % 3.25 %
Mail.com	39609 39465	30057 31178	8064 7098	1488 1189	75.88 % 79.00 %	20.36 % 17.99 %	3.76 % 3.01 %
Yandex Mail	38788 39134	28539 29957	8715 7861	1534 1316	73.58 % 76.55 %	22.47 % 20.09 %	3.95 % 3.36 %
GMX Mail	39475 39235	29958 30954	8148 7141	1369 1140	75.89 % 78.89 %	20.64 % 18.20 %	3.47 % 2.91 %
Zoho Mail	39145 39573	30157 31582	7605 6823	1383 1168	77.04 % 79.81 %	19.43 % 17.24 %	3.53 % 2.95 %
ProtonMail	39227 39164	30184 31385	7741 6702	1302 1077	76.95 % 80.14 %	19.73 % 17.11 %	3.32 % 2.75 %
Custom Mail	39626 38783	30904 31558	7353 6173	1369 1052	77.99 % 81.37 %	18.56 % 15.92 %	3.45 % 2.71 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.