MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.459 181.189	127.435 131.308	48.605 45.445	5.419 4.436

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.23 % 72.47 %	26.79 % 25.08 %	2.99 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13973 14019	10312 10682	3277 3036	384 301	73.80 % 76.20 %	23.45 % 21.66 %	2.75 % 2.15 %
Elektronics	13377 13588	9440 9875	3537 3400	400 313	70.57 % 72.67 %	26.44 % 25.02 %	2.99 % 2.30 %
Entertainment	13677 13706	9609 9921	3689 3453	379 332	70.26 % 72.38 %	26.97 % 25.19 %	2.77 % 2.42 %
Cosmetics & Beauty	14135 13950	9872 10030	3860 3560	403 360	69.84 % 71.90 %	27.31 % 25.52 %	2.85 % 2.58 %
Food & Drink	14527 14423	10728 10921	3393 3168	406 334	73.85 % 75.72 %	23.36 % 21.96 %	2.79 % 2.32 %
Home & Garden	13833 13914	10216 10631	3198 2985	419 298	73.85 % 76.41 %	23.12 % 21.45 %	3.03 % 2.14 %
Finance	14428 13656	9532 9348	4436 3938	460 370	66.07 % 68.45 %	30.75 % 28.84 %	3.19 % 2.71 %
Health	14209 13866	9422 9505	4355 4011	432 350	66.31 % 68.55 %	30.65 % 28.93 %	3.04 % 2.52 %
Pets	13920 14219	10201 10753	3304 3138	415 328	73.28 % 75.62 %	23.74 % 22.07 %	2.98 % 2.31 %
Sport & Fitness	14141 14250	9803 10223	3925 3664	413 363	69.32 % 71.74 %	27.76 % 25.71 %	2.92 % 2.55 %
Job & Career	14032 14027	9701 9990	3902 3665	429 372	69.13 % 71.22 %	27.81 % 26.13 %	3.06 % 2.65 %
Dating	13312 13825	8377 9001	4482 4455	453 369	62.93 % 65.11 %	33.67 % 32.22 %	3.40 % 2.67 %
Other	13895 13746	10222 10428	3247 2972	426 346	73.57 % 75.86 %	23.37 % 21.62 %	3.07 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17964 18001	11820 12306	5550 5232	594 463	65.80 % 68.36 %	30.90 % 29.07 %	3.31 % 2.57 %
Outlook Mail	18157 18098	12222 12579	5374 5056	561 463	67.31 % 69.50 %	29.60 % 27.94 %	3.09 % 2.56 %
Yahoo Mail	18444 17898	13027 13037	4848 4417	569 444	70.63 % 72.84 %	26.28 % 24.68 %	3.09 % 2.48 %
AOL Mail	18110 18442	12799 13424	4766 4552	545 466	70.67 % 72.79 %	26.32 % 24.68 %	3.01 % 2.53 %
Mail.com	18357 18472	13148 13628	4671 4376	538 468	71.62 % 73.78 %	25.45 % 23.69 %	2.93 % 2.53 %
Yandex Mail	17618 18145	12135 12943	4911 4732	572 470	68.88 % 71.33 %	27.87 % 26.08 %	3.25 % 2.59 %
GMX Mail	18084 17944	12641 12940	4948 4604	495 400	69.90 % 72.11 %	27.36 % 25.66 %	2.74 % 2.23 %
Zoho Mail	17923 18453	12971 13739	4436 4291	516 423	72.37 % 74.45 %	24.75 % 23.25 %	2.88 % 2.29 %
ProtonMail	18285 18083	13028 13301	4753 4363	504 419	71.25 % 73.56 %	25.99 % 24.13 %	2.76 % 2.32 %
Custom Mail	18517 17653	13644 13411	4348 3822	525 420	73.68 % 75.97 %	23.48 % 21.65 %	2.84 % 2.38 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.