MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.234 378.801	284.377 295.673	80.692 71.456	14.165 11.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.99 % 78.05 %	21.28 % 18.86 %	3.74 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29163 29235	22709 23744	5452 4744	1002 747	77.87 % 81.22 %	18.69 % 16.23 %	3.44 % 2.56 %
Elektronics	28630 28959	21692 22830	5876 5288	1062 841	75.77 % 78.84 %	20.52 % 18.26 %	3.71 % 2.90 %
Entertainment	28947 29073	21762 22640	6172 5506	1013 927	75.18 % 77.87 %	21.32 % 18.94 %	3.50 % 3.19 %
Cosmetics & Beauty	29450 29135	21967 22657	6348 5552	1135 926	74.59 % 77.77 %	21.56 % 19.06 %	3.85 % 3.18 %
Food & Drink	29390 29650	22886 23931	5505 4879	999 840	77.87 % 80.71 %	18.73 % 16.46 %	3.40 % 2.83 %
Home & Garden	29103 29144	22696 23655	5380 4696	1027 793	77.99 % 81.17 %	18.49 % 16.11 %	3.53 % 2.72 %
Finance	29769 28797	21276 21533	7244 6250	1249 1014	71.47 % 74.78 %	24.33 % 21.70 %	4.20 % 3.52 %
Health	29321 28918	21258 21829	6969 6147	1094 942	72.50 % 75.49 %	23.77 % 21.26 %	3.73 % 3.26 %
Pets	29096 29306	22436 23500	5643 4978	1017 828	77.11 % 80.19 %	19.39 % 16.99 %	3.50 % 2.83 %
Sport & Fitness	29354 29330	21669 22578	6565 5829	1120 923	73.82 % 76.98 %	22.36 % 19.87 %	3.82 % 3.15 %
Job & Career	29431 29334	21517 22363	6714 5989	1200 982	73.11 % 76.24 %	22.81 % 20.42 %	4.08 % 3.35 %
Dating	28650 28941	20152 21117	7285 6769	1213 1055	70.34 % 72.97 %	25.43 % 23.39 %	4.23 % 3.65 %
Other	28930 28979	22357 23296	5539 4829	1034 854	77.28 % 80.39 %	19.15 % 16.66 %	3.57 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37865 37780	27153 28329	9127 8182	1585 1269	71.71 % 74.98 %	24.10 % 21.66 %	4.19 % 3.36 %
Outlook Mail	38104 37973	27645 28645	8945 8014	1514 1314	72.55 % 75.44 %	23.48 % 21.10 %	3.97 % 3.46 %
Yahoo Mail	37837 37568	28213 29218	8136 7158	1488 1192	74.56 % 77.77 %	21.50 % 19.05 %	3.93 % 3.17 %
AOL Mail	37653 38217	28122 29689	8099 7300	1432 1228	74.69 % 77.69 %	21.51 % 19.10 %	3.80 % 3.21 %
Mail.com	38266 38119	28985 30052	7847 6921	1434 1146	75.75 % 78.84 %	20.51 % 18.16 %	3.75 % 3.01 %
Yandex Mail	37489 37803	27520 28872	8485 7663	1484 1268	73.41 % 76.37 %	22.63 % 20.27 %	3.96 % 3.35 %
GMX Mail	38099 37869	28844 29796	7945 6975	1310 1098	75.71 % 78.68 %	20.85 % 18.42 %	3.44 % 2.90 %
Zoho Mail	37753 38229	29021 30444	7397 6665	1335 1120	76.87 % 79.64 %	19.59 % 17.43 %	3.54 % 2.93 %
ProtonMail	37885 37762	29076 30187	7553 6546	1256 1029	76.75 % 79.94 %	19.94 % 17.33 %	3.32 % 2.72 %
Custom Mail	38283 37481	29798 30441	7158 6032	1327 1008	77.84 % 81.22 %	18.70 % 16.09 %	3.47 % 2.69 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.