MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.220 276.556	203.589 210.688	64.056 57.961	9.575 7.907

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.44 % 76.18 %	23.11 % 20.96 %	3.45 % 2.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21388 21431	16381 17046	4323 3869	684 516	76.59 % 79.54 %	20.21 % 18.05 %	3.20 % 2.41 %
Elektronics	20803 21063	15426 16164	4672 4319	705 580	74.15 % 76.74 %	22.46 % 20.51 %	3.39 % 2.75 %
Entertainment	21154 21048	15589 15989	4900 4440	665 619	73.69 % 75.96 %	23.16 % 21.09 %	3.14 % 2.94 %
Cosmetics & Beauty	21510 21443	15715 16254	5050 4539	745 650	73.06 % 75.80 %	23.48 % 21.17 %	3.46 % 3.03 %
Food & Drink	21737 21642	16634 17110	4413 3976	690 556	76.52 % 79.06 %	20.30 % 18.37 %	3.17 % 2.57 %
Home & Garden	21237 21227	16281 16888	4247 3806	709 533	76.66 % 79.56 %	20.00 % 17.93 %	3.34 % 2.51 %
Finance	21813 20970	15172 15254	5782 5046	859 670	69.55 % 72.74 %	26.51 % 24.06 %	3.94 % 3.20 %
Health	21577 21076	15191 15393	5633 5034	753 649	70.40 % 73.04 %	26.11 % 23.88 %	3.49 % 3.08 %
Pets	21185 21480	16075 16893	4411 4024	699 563	75.88 % 78.65 %	20.82 % 18.73 %	3.30 % 2.62 %
Sport & Fitness	21526 21481	15542 16164	5199 4700	785 617	72.20 % 75.25 %	24.15 % 21.88 %	3.65 % 2.87 %
Job & Career	21413 21416	15393 15974	5245 4780	775 662	71.89 % 74.59 %	24.49 % 22.32 %	3.62 % 3.09 %
Dating	20741 21066	14105 14812	5835 5550	801 704	68.01 % 70.31 %	28.13 % 26.35 %	3.86 % 3.34 %
Other	21136 21213	16085 16747	4346 3878	705 588	76.10 % 78.95 %	20.56 % 18.28 %	3.34 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27599 27570	19231 20073	7272 6654	1096 843	69.68 % 72.81 %	26.35 % 24.13 %	3.97 % 3.06 %
Outlook Mail	27739 27610	19663 20269	7078 6469	998 872	70.89 % 73.41 %	25.52 % 23.43 %	3.60 % 3.16 %
Yahoo Mail	27676 27426	20289 20894	6401 5742	986 790	73.31 % 76.18 %	23.13 % 20.94 %	3.56 % 2.88 %
AOL Mail	27730 27942	20394 21250	6391 5866	945 826	73.54 % 76.05 %	23.05 % 20.99 %	3.41 % 2.96 %
Mail.com	27970 27898	20832 21512	6194 5597	944 789	74.48 % 77.11 %	22.15 % 20.06 %	3.38 % 2.83 %
Yandex Mail	27193 27649	19526 20671	6632 6139	1035 839	71.81 % 74.76 %	24.39 % 22.20 %	3.81 % 3.03 %
GMX Mail	27764 27633	20491 21126	6393 5755	880 752	73.80 % 76.45 %	23.03 % 20.83 %	3.17 % 2.72 %
Zoho Mail	27612 27998	20819 21802	5879 5432	914 764	75.40 % 77.87 %	21.29 % 19.40 %	3.31 % 2.73 %
ProtonMail	27789 27525	20803 21390	6107 5412	879 723	74.86 % 77.71 %	21.98 % 19.66 %	3.16 % 2.63 %
Custom Mail	28148 27305	21541 21701	5709 4895	898 709	76.53 % 79.48 %	20.28 % 17.93 %	3.19 % 2.60 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.