MailerLite and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.524
223.981
|
159.994
162.566
|
55.306
54.910
|
7.224
6.505
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
71.90 %
72.58 %
|
24.85 %
24.52 %
|
3.25 %
2.90 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
17097
17606
|
12853
13398
|
3722
3756
|
522
452
|
75.18 %
76.10 %
|
21.77 %
21.33 %
|
3.05 %
2.57 %
|
Elektronics |
16642
17276
|
12060
12538
|
4048
4228
|
534
510
|
72.47 %
72.57 %
|
24.32 %
24.47 %
|
3.21 %
2.95 %
|
Entertainment |
16914
17722
|
12183
12800
|
4214
4415
|
517
507
|
72.03 %
72.23 %
|
24.91 %
24.91 %
|
3.06 %
2.86 %
|
Cosmetics & Beauty |
17252
16749
|
12317
12163
|
4372
4097
|
563
489
|
71.39 %
72.62 %
|
25.34 %
24.46 %
|
3.26 %
2.92 %
|
Food & Drink |
17653
17150
|
13279
13024
|
3840
3651
|
534
475
|
75.22 %
75.94 %
|
21.75 %
21.29 %
|
3.02 %
2.77 %
|
Home & Garden |
17011
17109
|
12803
13017
|
3652
3642
|
556
450
|
75.26 %
76.08 %
|
21.47 %
21.29 %
|
3.27 %
2.63 %
|
Finance |
17585
17306
|
11966
11913
|
5015
4878
|
604
515
|
68.05 %
68.84 %
|
28.52 %
28.19 %
|
3.43 %
2.98 %
|
Health |
17429
17181
|
11940
11865
|
4920
4786
|
569
530
|
68.51 %
69.06 %
|
28.23 %
27.86 %
|
3.26 %
3.08 %
|
Pets |
17000
17401
|
12690
13138
|
3781
3752
|
529
511
|
74.65 %
75.50 %
|
22.24 %
21.56 %
|
3.11 %
2.94 %
|
Sport & Fitness |
17219
16714
|
12188
11987
|
4462
4188
|
569
539
|
70.78 %
71.72 %
|
25.91 %
25.06 %
|
3.30 %
3.22 %
|
Job & Career |
17180
16961
|
12110
12070
|
4477
4377
|
593
514
|
70.49 %
71.16 %
|
26.06 %
25.81 %
|
3.45 %
3.03 %
|
Dating |
16512
17128
|
10863
11350
|
5071
5229
|
578
549
|
65.79 %
66.27 %
|
30.71 %
30.53 %
|
3.50 %
3.21 %
|
Other |
17030
17678
|
12742
13303
|
3732
3911
|
556
464
|
74.82 %
75.25 %
|
21.91 %
22.12 %
|
3.26 %
2.62 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22056
23071
|
14964
15791
|
6288
6582
|
804
698
|
67.85 %
68.45 %
|
28.51 %
28.53 %
|
3.65 %
3.03 %
|
Outlook Mail |
22147
22646
|
15315
15811
|
6092
6139
|
740
696
|
69.15 %
69.82 %
|
27.51 %
27.11 %
|
3.34 %
3.07 %
|
Yahoo Mail |
22455
22260
|
16180
16236
|
5531
5381
|
744
643
|
72.06 %
72.94 %
|
24.63 %
24.17 %
|
3.31 %
2.89 %
|
AOL Mail |
22230
22477
|
16042
16384
|
5468
5417
|
720
676
|
72.16 %
72.89 %
|
24.60 %
24.10 %
|
3.24 %
3.01 %
|
Mail.com |
22540
22239
|
16471
16479
|
5341
5124
|
728
636
|
73.07 %
74.10 %
|
23.70 %
23.04 %
|
3.23 %
2.86 %
|
Yandex Mail |
21835
22257
|
15366
15814
|
5675
5723
|
794
720
|
70.37 %
71.05 %
|
25.99 %
25.71 %
|
3.64 %
3.23 %
|
GMX Mail |
22160
22322
|
15933
16201
|
5564
5520
|
663
601
|
71.90 %
72.58 %
|
25.11 %
24.73 %
|
2.99 %
2.69 %
|
Zoho Mail |
22122
22225
|
16364
16608
|
5072
5025
|
686
592
|
73.97 %
74.73 %
|
22.93 %
22.61 %
|
3.10 %
2.66 %
|
ProtonMail |
22372
22043
|
16373
16273
|
5340
5152
|
659
618
|
73.19 %
73.82 %
|
23.87 %
23.37 %
|
2.95 %
2.80 %
|
Custom Mail |
22607
22441
|
16986
16969
|
4935
4847
|
686
625
|
75.14 %
75.62 %
|
21.83 %
21.60 %
|
3.03 %
2.79 %
|
Compare MailerLite with other providers
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