MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.873 403.826	302.296 302.925	84.443 86.065	15.134 14.836

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.22 % 75.01 %	21.01 % 21.31 %	3.77 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30915 31618	24147 24625	5707 5927	1061 1066	78.11 % 77.88 %	18.46 % 18.75 %	3.43 % 3.37 %
Elektronics	30335 31199	23042 23556	6142 6514	1151 1129	75.96 % 75.50 %	20.25 % 20.88 %	3.79 % 3.62 %
Entertainment	30716 31532	23154 23579	6469 6826	1093 1127	75.38 % 74.78 %	21.06 % 21.65 %	3.56 % 3.57 %
Cosmetics & Beauty	31161 30626	23314 22948	6633 6506	1214 1172	74.82 % 74.93 %	21.29 % 21.24 %	3.90 % 3.83 %
Food & Drink	31168 30894	24330 24051	5767 5777	1071 1066	78.06 % 77.85 %	18.50 % 18.70 %	3.44 % 3.45 %
Home & Garden	30857 30943	24132 24153	5636 5774	1089 1016	78.21 % 78.06 %	18.26 % 18.66 %	3.53 % 3.28 %
Finance	31445 30946	22561 22247	7555 7521	1329 1178	71.75 % 71.89 %	24.03 % 24.30 %	4.23 % 3.81 %
Health	31047 30964	22601 22467	7275 7309	1171 1188	72.80 % 72.56 %	23.43 % 23.60 %	3.77 % 3.84 %
Pets	30908 31079	23895 23955	5927 5995	1086 1129	77.31 % 77.08 %	19.18 % 19.29 %	3.51 % 3.63 %
Sport & Fitness	31087 30781	23015 22759	6872 6777	1200 1245	74.03 % 73.94 %	22.11 % 22.02 %	3.86 % 4.04 %
Job & Career	31124 30837	22829 22586	7030 7048	1265 1203	73.35 % 73.24 %	22.59 % 22.86 %	4.06 % 3.90 %
Dating	30448 31066	21534 21844	7624 7943	1290 1279	70.72 % 70.31 %	25.04 % 25.57 %	4.24 % 4.12 %
Other	30662 31341	23742 24155	5806 6148	1114 1038	77.43 % 77.07 %	18.94 % 19.62 %	3.63 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39957 40942	28742 29395	9528 9991	1687 1556	71.93 % 71.80 %	23.85 % 24.40 %	4.22 % 3.80 %
Outlook Mail	40225 40311	29282 29211	9327 9496	1616 1604	72.80 % 72.46 %	23.19 % 23.56 %	4.02 % 3.98 %
Yahoo Mail	39830 40103	29778 30044	8469 8592	1583 1467	74.76 % 74.92 %	21.26 % 21.42 %	3.97 % 3.66 %
AOL Mail	39771 39994	29775 29840	8467 8590	1529 1564	74.87 % 74.61 %	21.29 % 21.48 %	3.84 % 3.91 %
Mail.com	40310 40043	30612 30442	8181 8159	1517 1442	75.94 % 76.02 %	20.30 % 20.38 %	3.76 % 3.60 %
Yandex Mail	39506 40330	29099 29560	8849 9190	1558 1580	73.66 % 73.30 %	22.40 % 22.79 %	3.94 % 3.92 %
GMX Mail	40145 40086	30485 30280	8253 8381	1407 1425	75.94 % 75.54 %	20.56 % 20.91 %	3.50 % 3.55 %
Zoho Mail	39861 40093	30734 30857	7717 7887	1410 1349	77.10 % 76.96 %	19.36 % 19.67 %	3.54 % 3.36 %
ProtonMail	39937 39850	30756 30607	7850 7873	1331 1370	77.01 % 76.81 %	19.66 % 19.76 %	3.33 % 3.44 %
Custom Mail	40311 40069	31456 31130	7454 7552	1401 1387	78.03 % 77.69 %	18.49 % 18.85 %	3.48 % 3.46 %
iCloud Mail	691 671	510 492	145 141	36 38	73.81 % 73.32 %	20.98 % 21.01 %	5.21 % 5.66 %
Tuta	662 651	536 514	102 105	24 32	80.97 % 78.96 %	15.41 % 16.13 %	3.63 % 4.92 %
Juno.com	667 683	531 553	101 108	35 22	79.61 % 80.97 %	15.14 % 15.81 %	5.25 % 3.22 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.