MailerLite and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
112.713
114.051
|
73.104
76.800
|
37.251
35.879
|
2.358
1.372
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
64.86 %
67.34 %
|
33.05 %
31.46 %
|
2.09 %
1.20 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8688
9061
|
6003
6512
|
2499
2447
|
186
102
|
69.10 %
71.87 %
|
28.76 %
27.01 %
|
2.14 %
1.13 %
|
Elektronics |
8237
8980
|
5329
5990
|
2737
2874
|
171
116
|
64.70 %
66.70 %
|
33.23 %
32.00 %
|
2.08 %
1.29 %
|
Entertainment |
8456
9176
|
5463
6146
|
2822
2920
|
171
110
|
64.61 %
66.98 %
|
33.37 %
31.82 %
|
2.02 %
1.20 %
|
Cosmetics & Beauty |
8958
8300
|
5765
5567
|
3008
2626
|
185
107
|
64.36 %
67.07 %
|
33.58 %
31.64 %
|
2.07 %
1.29 %
|
Food & Drink |
9121
8622
|
6319
6178
|
2608
2337
|
194
107
|
69.28 %
71.65 %
|
28.59 %
27.11 %
|
2.13 %
1.24 %
|
Home & Garden |
8542
8691
|
5928
6242
|
2427
2347
|
187
102
|
69.40 %
71.82 %
|
28.41 %
27.00 %
|
2.19 %
1.17 %
|
Finance |
8889
8822
|
5301
5488
|
3404
3229
|
184
105
|
59.64 %
62.21 %
|
38.29 %
36.60 %
|
2.07 %
1.19 %
|
Health |
8980
8714
|
5358
5383
|
3434
3223
|
188
108
|
59.67 %
61.77 %
|
38.24 %
36.99 %
|
2.09 %
1.24 %
|
Pets |
8734
8802
|
6063
6349
|
2491
2343
|
180
110
|
69.42 %
72.13 %
|
28.52 %
26.62 %
|
2.06 %
1.25 %
|
Sport & Fitness |
8840
8217
|
5669
5506
|
2986
2618
|
185
93
|
64.13 %
67.01 %
|
33.78 %
31.86 %
|
2.09 %
1.13 %
|
Job & Career |
8708
8766
|
5615
5865
|
2909
2797
|
184
104
|
64.48 %
66.91 %
|
33.41 %
31.91 %
|
2.11 %
1.19 %
|
Dating |
8050
8668
|
4375
4962
|
3511
3599
|
164
107
|
54.35 %
57.25 %
|
43.61 %
41.52 %
|
2.04 %
1.23 %
|
Other |
8510
9232
|
5916
6612
|
2415
2519
|
179
101
|
69.52 %
71.62 %
|
28.38 %
27.29 %
|
2.10 %
1.09 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11101
12113
|
6575
7484
|
4294
4488
|
232
141
|
59.23 %
61.78 %
|
38.68 %
37.05 %
|
2.09 %
1.16 %
|
Outlook Mail |
11269
11421
|
6920
7298
|
4114
3996
|
235
127
|
61.41 %
63.90 %
|
36.51 %
34.99 %
|
2.09 %
1.11 %
|
Yahoo Mail |
11535
11300
|
7637
7783
|
3656
3384
|
242
133
|
66.21 %
68.88 %
|
31.69 %
29.95 %
|
2.10 %
1.18 %
|
AOL Mail |
11319
11312
|
7473
7764
|
3604
3416
|
242
132
|
66.02 %
68.64 %
|
31.84 %
30.20 %
|
2.14 %
1.17 %
|
Mail.com |
11587
11301
|
7769
7899
|
3575
3266
|
243
136
|
67.05 %
69.90 %
|
30.85 %
28.90 %
|
2.10 %
1.20 %
|
Yandex Mail |
10778
11280
|
6888
7506
|
3665
3634
|
225
140
|
63.91 %
66.54 %
|
34.00 %
32.22 %
|
2.09 %
1.24 %
|
GMX Mail |
11178
11369
|
7055
7450
|
3889
3773
|
234
146
|
63.12 %
65.53 %
|
34.79 %
33.19 %
|
2.09 %
1.28 %
|
Zoho Mail |
10994
11314
|
7393
7904
|
3376
3278
|
225
132
|
67.25 %
69.86 %
|
30.71 %
28.97 %
|
2.05 %
1.17 %
|
ProtonMail |
11455
11137
|
7464
7522
|
3751
3475
|
240
140
|
65.16 %
67.54 %
|
32.75 %
31.20 %
|
2.10 %
1.26 %
|
Custom Mail |
11497
11504
|
7930
8190
|
3327
3169
|
240
145
|
68.97 %
71.19 %
|
28.94 %
27.55 %
|
2.09 %
1.26 %
|
Compare MailerLite with other providers
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