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MailerLite and SendPulse Email Deliverability Comparison

  MailerLite
  SendPulse

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.787
  251.307
  181.723
  183.828
  59.649
  59.684
  8.415
  7.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.75 %
  73.15 %
  23.88 %
  23.75 %
  3.37 %
  3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19225
  19728
  14612
  15104
  4020
  4081
  593
  543
  76.01 %
  76.56 %
  20.91 %
  20.69 %
  3.08 %
  2.75 %
Elektronics
  18719
  19419
  13741
  14235
  4356
  4580
  622
  604
  73.41 %
  73.30 %
  23.27 %
  23.59 %
  3.32 %
  3.11 %
Entertainment
  18991
  19862
  13856
  14476
  4545
  4789
  590
  597
  72.96 %
  72.88 %
  23.93 %
  24.11 %
  3.11 %
  3.01 %
Cosmetics & Beauty
  19396
  18895
  14023
  13837
  4712
  4471
  661
  587
  72.30 %
  73.23 %
  24.29 %
  23.66 %
  3.41 %
  3.11 %
Food & Drink
  19677
  19209
  14943
  14679
  4121
  3971
  613
  559
  75.94 %
  76.42 %
  20.94 %
  20.67 %
  3.12 %
  2.91 %
Home & Garden
  19050
  19184
  14486
  14667
  3931
  3968
  633
  549
  76.04 %
  76.45 %
  20.64 %
  20.68 %
  3.32 %
  2.86 %
Finance
  19729
  19313
  13595
  13422
  5401
  5272
  733
  619
  68.91 %
  69.50 %
  27.38 %
  27.30 %
  3.72 %
  3.21 %
Health
  19496
  19326
  13548
  13496
  5278
  5187
  670
  643
  69.49 %
  69.83 %
  27.07 %
  26.84 %
  3.44 %
  3.33 %
Pets
  19104
  19400
  14392
  14719
  4100
  4083
  612
  598
  75.34 %
  75.87 %
  21.46 %
  21.05 %
  3.20 %
  3.08 %
Sport & Fitness
  19358
  18847
  13848
  13618
  4828
  4587
  682
  642
  71.54 %
  72.26 %
  24.94 %
  24.34 %
  3.52 %
  3.41 %
Job & Career
  19303
  19073
  13754
  13657
  4861
  4788
  688
  628
  71.25 %
  71.60 %
  25.18 %
  25.10 %
  3.56 %
  3.29 %
Dating
  18636
  19213
  12495
  12897
  5453
  5638
  688
  678
  67.05 %
  67.13 %
  29.26 %
  29.34 %
  3.69 %
  3.53 %
Other
  19103
  19838
  14430
  15021
  4043
  4269
  630
  548
  75.54 %
  75.72 %
  21.16 %
  21.52 %
  3.30 %
  2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24819
  25832
  17094
  17873
  6774
  7110
  951
  849
  68.87 %
  69.19 %
  27.29 %
  27.52 %
  3.83 %
  3.29 %
Outlook Mail
  24937
  25406
  17477
  17915
  6584
  6668
  876
  823
  70.08 %
  70.51 %
  26.40 %
  26.25 %
  3.51 %
  3.24 %
Yahoo Mail
  25058
  24998
  18227
  18338
  5966
  5880
  865
  780
  72.74 %
  73.36 %
  23.81 %
  23.52 %
  3.45 %
  3.12 %
AOL Mail
  24946
  25050
  18188
  18341
  5922
  5886
  836
  823
  72.91 %
  73.22 %
  23.74 %
  23.50 %
  3.35 %
  3.29 %
Mail.com
  25190
  24995
  18595
  18633
  5754
  5601
  841
  761
  73.82 %
  74.55 %
  22.84 %
  22.41 %
  3.34 %
  3.04 %
Yandex Mail
  24553
  25166
  17463
  18034
  6161
  6278
  929
  854
  71.12 %
  71.66 %
  25.09 %
  24.95 %
  3.78 %
  3.39 %
GMX Mail
  24941
  24919
  18195
  18238
  5976
  5948
  770
  733
  72.95 %
  73.19 %
  23.96 %
  23.87 %
  3.09 %
  2.94 %
Zoho Mail
  24908
  25029
  18629
  18845
  5479
  5474
  800
  710
  74.79 %
  75.29 %
  22.00 %
  21.87 %
  3.21 %
  2.84 %
ProtonMail
  25043
  24779
  18567
  18493
  5716
  5574
  760
  712
  74.14 %
  74.63 %
  22.82 %
  22.49 %
  3.03 %
  2.87 %
Custom Mail
  25392
  25133
  19288
  19118
  5317
  5265
  787
  750
  75.96 %
  76.07 %
  20.94 %
  20.95 %
  3.10 %
  2.98 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.