MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.234 381.132	284.377 285.275	80.692 82.062	14.165 13.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.99 % 74.85 %	21.28 % 21.53 %	3.74 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29163 29841	22709 23200	5452 5646	1002 995	77.87 % 77.75 %	18.69 % 18.92 %	3.44 % 3.33 %
Elektronics	28630 29337	21692 22089	5876 6204	1062 1044	75.77 % 75.29 %	20.52 % 21.15 %	3.71 % 3.56 %
Entertainment	28947 29739	21762 22185	6172 6512	1013 1042	75.18 % 74.60 %	21.32 % 21.90 %	3.50 % 3.50 %
Cosmetics & Beauty	29450 28902	21967 21614	6348 6202	1135 1086	74.59 % 74.78 %	21.56 % 21.46 %	3.85 % 3.76 %
Food & Drink	29390 29161	22886 22677	5505 5502	999 982	77.87 % 77.76 %	18.73 % 18.87 %	3.40 % 3.37 %
Home & Garden	29103 29238	22696 22785	5380 5505	1027 948	77.99 % 77.93 %	18.49 % 18.83 %	3.53 % 3.24 %
Finance	29769 29214	21276 20965	7244 7177	1249 1072	71.47 % 71.76 %	24.33 % 24.57 %	4.20 % 3.67 %
Health	29321 29212	21258 21117	6969 6981	1094 1114	72.50 % 72.29 %	23.77 % 23.90 %	3.73 % 3.81 %
Pets	29096 29353	22436 22590	5643 5704	1017 1059	77.11 % 76.96 %	19.39 % 19.43 %	3.50 % 3.61 %
Sport & Fitness	29354 29093	21669 21452	6565 6467	1120 1174	73.82 % 73.74 %	22.36 % 22.23 %	3.82 % 4.04 %
Job & Career	29431 29068	21517 21243	6714 6706	1200 1119	73.11 % 73.08 %	22.81 % 23.07 %	4.08 % 3.85 %
Dating	28650 29336	20152 20547	7285 7596	1213 1193	70.34 % 70.04 %	25.43 % 25.89 %	4.23 % 4.07 %
Other	28930 29638	22357 22811	5539 5860	1034 967	77.28 % 76.97 %	19.15 % 19.77 %	3.57 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37865 38942	27153 27883	9127 9589	1585 1470	71.71 % 71.60 %	24.10 % 24.62 %	4.19 % 3.77 %
Outlook Mail	38104 38169	27645 27589	8945 9079	1514 1501	72.55 % 72.28 %	23.48 % 23.79 %	3.97 % 3.93 %
Yahoo Mail	37837 38071	28213 28487	8136 8222	1488 1362	74.56 % 74.83 %	21.50 % 21.60 %	3.93 % 3.58 %
AOL Mail	37653 37915	28122 28248	8099 8212	1432 1455	74.69 % 74.50 %	21.51 % 21.66 %	3.80 % 3.84 %
Mail.com	38266 37952	28985 28798	7847 7794	1434 1360	75.75 % 75.88 %	20.51 % 20.54 %	3.75 % 3.58 %
Yandex Mail	37489 38358	27520 28061	8485 8812	1484 1485	73.41 % 73.16 %	22.63 % 22.97 %	3.96 % 3.87 %
GMX Mail	38099 38008	28844 28640	7945 8039	1310 1329	75.71 % 75.35 %	20.85 % 21.15 %	3.44 % 3.50 %
Zoho Mail	37753 37902	29021 29106	7397 7532	1335 1264	76.87 % 76.79 %	19.59 % 19.87 %	3.54 % 3.33 %
ProtonMail	37885 37775	29076 28959	7553 7550	1256 1266	76.75 % 76.66 %	19.94 % 19.99 %	3.32 % 3.35 %
Custom Mail	38283 38040	29798 29504	7158 7233	1327 1303	77.84 % 77.56 %	18.70 % 19.01 %	3.47 % 3.43 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.