MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.787 251.307	181.723 183.828	59.649 59.684	8.415 7.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.75 % 73.15 %	23.88 % 23.75 %	3.37 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19225 19728	14612 15104	4020 4081	593 543	76.01 % 76.56 %	20.91 % 20.69 %	3.08 % 2.75 %
Elektronics	18719 19419	13741 14235	4356 4580	622 604	73.41 % 73.30 %	23.27 % 23.59 %	3.32 % 3.11 %
Entertainment	18991 19862	13856 14476	4545 4789	590 597	72.96 % 72.88 %	23.93 % 24.11 %	3.11 % 3.01 %
Cosmetics & Beauty	19396 18895	14023 13837	4712 4471	661 587	72.30 % 73.23 %	24.29 % 23.66 %	3.41 % 3.11 %
Food & Drink	19677 19209	14943 14679	4121 3971	613 559	75.94 % 76.42 %	20.94 % 20.67 %	3.12 % 2.91 %
Home & Garden	19050 19184	14486 14667	3931 3968	633 549	76.04 % 76.45 %	20.64 % 20.68 %	3.32 % 2.86 %
Finance	19729 19313	13595 13422	5401 5272	733 619	68.91 % 69.50 %	27.38 % 27.30 %	3.72 % 3.21 %
Health	19496 19326	13548 13496	5278 5187	670 643	69.49 % 69.83 %	27.07 % 26.84 %	3.44 % 3.33 %
Pets	19104 19400	14392 14719	4100 4083	612 598	75.34 % 75.87 %	21.46 % 21.05 %	3.20 % 3.08 %
Sport & Fitness	19358 18847	13848 13618	4828 4587	682 642	71.54 % 72.26 %	24.94 % 24.34 %	3.52 % 3.41 %
Job & Career	19303 19073	13754 13657	4861 4788	688 628	71.25 % 71.60 %	25.18 % 25.10 %	3.56 % 3.29 %
Dating	18636 19213	12495 12897	5453 5638	688 678	67.05 % 67.13 %	29.26 % 29.34 %	3.69 % 3.53 %
Other	19103 19838	14430 15021	4043 4269	630 548	75.54 % 75.72 %	21.16 % 21.52 %	3.30 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24819 25832	17094 17873	6774 7110	951 849	68.87 % 69.19 %	27.29 % 27.52 %	3.83 % 3.29 %
Outlook Mail	24937 25406	17477 17915	6584 6668	876 823	70.08 % 70.51 %	26.40 % 26.25 %	3.51 % 3.24 %
Yahoo Mail	25058 24998	18227 18338	5966 5880	865 780	72.74 % 73.36 %	23.81 % 23.52 %	3.45 % 3.12 %
AOL Mail	24946 25050	18188 18341	5922 5886	836 823	72.91 % 73.22 %	23.74 % 23.50 %	3.35 % 3.29 %
Mail.com	25190 24995	18595 18633	5754 5601	841 761	73.82 % 74.55 %	22.84 % 22.41 %	3.34 % 3.04 %
Yandex Mail	24553 25166	17463 18034	6161 6278	929 854	71.12 % 71.66 %	25.09 % 24.95 %	3.78 % 3.39 %
GMX Mail	24941 24919	18195 18238	5976 5948	770 733	72.95 % 73.19 %	23.96 % 23.87 %	3.09 % 2.94 %
Zoho Mail	24908 25029	18629 18845	5479 5474	800 710	74.79 % 75.29 %	22.00 % 21.87 %	3.21 % 2.84 %
ProtonMail	25043 24779	18567 18493	5716 5574	760 712	74.14 % 74.63 %	22.82 % 22.49 %	3.03 % 2.87 %
Custom Mail	25392 25133	19288 19118	5317 5265	787 750	75.96 % 76.07 %	20.94 % 20.95 %	3.10 % 2.98 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.