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MailerLite and SendPulse Email Deliverability Comparison

  MailerLite
  SendPulse

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  331.291
  333.310
  246.424
  247.797
  72.864
  73.920
  12.003
  11.593

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.38 %
  74.34 %
  21.99 %
  22.18 %
  3.62 %
  3.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  25477
  26163
  19701
  20245
  4919
  5083
  857
  835
  77.33 %
  77.38 %
  19.31 %
  19.43 %
  3.36 %
  3.19 %
Elektronics
  24999
  25677
  18788
  19199
  5318
  5607
  893
  871
  75.16 %
  74.77 %
  21.27 %
  21.84 %
  3.57 %
  3.39 %
Entertainment
  25190
  26025
  18816
  19286
  5551
  5875
  823
  864
  74.70 %
  74.11 %
  22.04 %
  22.57 %
  3.27 %
  3.32 %
Cosmetics & Beauty
  25785
  25134
  19076
  18681
  5754
  5554
  955
  899
  73.98 %
  74.33 %
  22.32 %
  22.10 %
  3.70 %
  3.58 %
Food & Drink
  25848
  25380
  19990
  19621
  5000
  4934
  858
  825
  77.34 %
  77.31 %
  19.34 %
  19.44 %
  3.32 %
  3.25 %
Home & Garden
  25380
  25465
  19673
  19740
  4840
  4931
  867
  794
  77.51 %
  77.52 %
  19.07 %
  19.36 %
  3.42 %
  3.12 %
Finance
  26006
  25599
  18385
  18197
  6549
  6492
  1072
  910
  70.70 %
  71.08 %
  25.18 %
  25.36 %
  4.12 %
  3.55 %
Health
  25710
  25734
  18431
  18422
  6347
  6351
  932
  961
  71.69 %
  71.59 %
  24.69 %
  24.68 %
  3.63 %
  3.73 %
Pets
  25269
  25704
  19371
  19700
  5042
  5118
  856
  886
  76.66 %
  76.64 %
  19.95 %
  19.91 %
  3.39 %
  3.45 %
Sport & Fitness
  25715
  25277
  18829
  18505
  5928
  5775
  958
  997
  73.22 %
  73.21 %
  23.05 %
  22.85 %
  3.73 %
  3.94 %
Job & Career
  25695
  25341
  18655
  18403
  6032
  5998
  1008
  940
  72.60 %
  72.62 %
  23.48 %
  23.67 %
  3.92 %
  3.71 %
Dating
  24910
  25721
  17276
  17817
  6595
  6907
  1039
  997
  69.35 %
  69.27 %
  26.48 %
  26.85 %
  4.17 %
  3.88 %
Other
  25307
  26090
  19433
  19981
  4989
  5295
  885
  814
  76.79 %
  76.58 %
  19.71 %
  20.30 %
  3.50 %
  3.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  32993
  34116
  23400
  24186
  8242
  8683
  1351
  1247
  70.92 %
  70.89 %
  24.98 %
  25.45 %
  4.09 %
  3.66 %
Outlook Mail
  33235
  33441
  23884
  24010
  8069
  8200
  1282
  1231
  71.86 %
  71.80 %
  24.28 %
  24.52 %
  3.86 %
  3.68 %
Yahoo Mail
  33005
  33231
  24451
  24698
  7310
  7361
  1244
  1172
  74.08 %
  74.32 %
  22.15 %
  22.15 %
  3.77 %
  3.53 %
AOL Mail
  32957
  33125
  24466
  24556
  7297
  7359
  1194
  1210
  74.24 %
  74.13 %
  22.14 %
  22.22 %
  3.62 %
  3.65 %
Mail.com
  33468
  33190
  25189
  25043
  7073
  6999
  1206
  1148
  75.26 %
  75.45 %
  21.13 %
  21.09 %
  3.60 %
  3.46 %
Yandex Mail
  32719
  33454
  23812
  24299
  7631
  7883
  1276
  1272
  72.78 %
  72.63 %
  23.32 %
  23.56 %
  3.90 %
  3.80 %
GMX Mail
  33203
  33195
  24901
  24806
  7204
  7277
  1098
  1112
  75.00 %
  74.73 %
  21.70 %
  21.92 %
  3.31 %
  3.35 %
Zoho Mail
  33017
  33190
  25184
  25362
  6687
  6779
  1146
  1049
  76.28 %
  76.41 %
  20.25 %
  20.42 %
  3.47 %
  3.16 %
ProtonMail
  33163
  33020
  25221
  25123
  6873
  6843
  1069
  1054
  76.05 %
  76.08 %
  20.72 %
  20.72 %
  3.22 %
  3.19 %
Custom Mail
  33531
  33348
  25916
  25714
  6478
  6536
  1137
  1098
  77.29 %
  77.11 %
  19.32 %
  19.60 %
  3.39 %
  3.29 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.