MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.524 223.981	159.994 162.566	55.306 54.910	7.224 6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.90 % 72.58 %	24.85 % 24.52 %	3.25 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17097 17606	12853 13398	3722 3756	522 452	75.18 % 76.10 %	21.77 % 21.33 %	3.05 % 2.57 %
Elektronics	16642 17276	12060 12538	4048 4228	534 510	72.47 % 72.57 %	24.32 % 24.47 %	3.21 % 2.95 %
Entertainment	16914 17722	12183 12800	4214 4415	517 507	72.03 % 72.23 %	24.91 % 24.91 %	3.06 % 2.86 %
Cosmetics & Beauty	17252 16749	12317 12163	4372 4097	563 489	71.39 % 72.62 %	25.34 % 24.46 %	3.26 % 2.92 %
Food & Drink	17653 17150	13279 13024	3840 3651	534 475	75.22 % 75.94 %	21.75 % 21.29 %	3.02 % 2.77 %
Home & Garden	17011 17109	12803 13017	3652 3642	556 450	75.26 % 76.08 %	21.47 % 21.29 %	3.27 % 2.63 %
Finance	17585 17306	11966 11913	5015 4878	604 515	68.05 % 68.84 %	28.52 % 28.19 %	3.43 % 2.98 %
Health	17429 17181	11940 11865	4920 4786	569 530	68.51 % 69.06 %	28.23 % 27.86 %	3.26 % 3.08 %
Pets	17000 17401	12690 13138	3781 3752	529 511	74.65 % 75.50 %	22.24 % 21.56 %	3.11 % 2.94 %
Sport & Fitness	17219 16714	12188 11987	4462 4188	569 539	70.78 % 71.72 %	25.91 % 25.06 %	3.30 % 3.22 %
Job & Career	17180 16961	12110 12070	4477 4377	593 514	70.49 % 71.16 %	26.06 % 25.81 %	3.45 % 3.03 %
Dating	16512 17128	10863 11350	5071 5229	578 549	65.79 % 66.27 %	30.71 % 30.53 %	3.50 % 3.21 %
Other	17030 17678	12742 13303	3732 3911	556 464	74.82 % 75.25 %	21.91 % 22.12 %	3.26 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22056 23071	14964 15791	6288 6582	804 698	67.85 % 68.45 %	28.51 % 28.53 %	3.65 % 3.03 %
Outlook Mail	22147 22646	15315 15811	6092 6139	740 696	69.15 % 69.82 %	27.51 % 27.11 %	3.34 % 3.07 %
Yahoo Mail	22455 22260	16180 16236	5531 5381	744 643	72.06 % 72.94 %	24.63 % 24.17 %	3.31 % 2.89 %
AOL Mail	22230 22477	16042 16384	5468 5417	720 676	72.16 % 72.89 %	24.60 % 24.10 %	3.24 % 3.01 %
Mail.com	22540 22239	16471 16479	5341 5124	728 636	73.07 % 74.10 %	23.70 % 23.04 %	3.23 % 2.86 %
Yandex Mail	21835 22257	15366 15814	5675 5723	794 720	70.37 % 71.05 %	25.99 % 25.71 %	3.64 % 3.23 %
GMX Mail	22160 22322	15933 16201	5564 5520	663 601	71.90 % 72.58 %	25.11 % 24.73 %	2.99 % 2.69 %
Zoho Mail	22122 22225	16364 16608	5072 5025	686 592	73.97 % 74.73 %	22.93 % 22.61 %	3.10 % 2.66 %
ProtonMail	22372 22043	16373 16273	5340 5152	659 618	73.19 % 73.82 %	23.87 % 23.37 %	2.95 % 2.80 %
Custom Mail	22607 22441	16986 16969	4935 4847	686 625	75.14 % 75.62 %	21.83 % 21.60 %	3.03 % 2.79 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.