MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.220 278.640	203.589 205.135	64.056 64.428	9.575 9.077

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.44 % 73.62 %	23.11 % 23.12 %	3.45 % 3.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21388 21933	16381 16854	4323 4421	684 658	76.59 % 76.84 %	20.21 % 20.16 %	3.20 % 3.00 %
Elektronics	20803 21477	15426 15870	4672 4913	705 694	74.15 % 73.89 %	22.46 % 22.88 %	3.39 % 3.23 %
Entertainment	21154 21918	15589 16091	4900 5153	665 674	73.69 % 73.41 %	23.16 % 23.51 %	3.14 % 3.08 %
Cosmetics & Beauty	21510 21072	15715 15522	5050 4852	745 698	73.06 % 73.66 %	23.48 % 23.03 %	3.46 % 3.31 %
Food & Drink	21737 21215	16634 16280	4413 4281	690 654	76.52 % 76.74 %	20.30 % 20.18 %	3.17 % 3.08 %
Home & Garden	21237 21343	16281 16400	4247 4299	709 644	76.66 % 76.84 %	20.00 % 20.14 %	3.34 % 3.02 %
Finance	21813 21378	15172 14970	5782 5675	859 733	69.55 % 70.03 %	26.51 % 26.55 %	3.94 % 3.43 %
Health	21577 21417	15191 15113	5633 5568	753 736	70.40 % 70.57 %	26.11 % 26.00 %	3.49 % 3.44 %
Pets	21185 21451	16075 16331	4411 4425	699 695	75.88 % 76.13 %	20.82 % 20.63 %	3.30 % 3.24 %
Sport & Fitness	21526 20931	15542 15197	5199 4974	785 760	72.20 % 72.61 %	24.15 % 23.76 %	3.65 % 3.63 %
Job & Career	21413 21190	15393 15268	5245 5194	775 728	71.89 % 72.05 %	24.49 % 24.51 %	3.62 % 3.44 %
Dating	20741 21386	14105 14545	5835 6061	801 780	68.01 % 68.01 %	28.13 % 28.34 %	3.86 % 3.65 %
Other	21136 21929	16085 16694	4346 4612	705 623	76.10 % 76.13 %	20.56 % 21.03 %	3.34 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27599 28566	19231 19953	7272 7627	1096 986	69.68 % 69.85 %	26.35 % 26.70 %	3.97 % 3.45 %
Outlook Mail	27739 28047	19663 19926	7078 7169	998 952	70.89 % 71.05 %	25.52 % 25.56 %	3.60 % 3.39 %
Yahoo Mail	27676 27772	20289 20480	6401 6382	986 910	73.31 % 73.74 %	23.13 % 22.98 %	3.56 % 3.28 %
AOL Mail	27730 27786	20394 20441	6391 6387	945 958	73.54 % 73.57 %	23.05 % 22.99 %	3.41 % 3.45 %
Mail.com	27970 27761	20832 20780	6194 6078	944 903	74.48 % 74.85 %	22.15 % 21.89 %	3.38 % 3.25 %
Yandex Mail	27193 27958	19526 20136	6632 6821	1035 1001	71.81 % 72.02 %	24.39 % 24.40 %	3.81 % 3.58 %
GMX Mail	27764 27614	20491 20381	6393 6381	880 852	73.80 % 73.81 %	23.03 % 23.11 %	3.17 % 3.09 %
Zoho Mail	27612 27741	20819 21011	5879 5907	914 823	75.40 % 75.74 %	21.29 % 21.29 %	3.31 % 2.97 %
ProtonMail	27789 27434	20803 20636	6107 5979	879 819	74.86 % 75.22 %	21.98 % 21.79 %	3.16 % 2.99 %
Custom Mail	28148 27961	21541 21391	5709 5697	898 873	76.53 % 76.50 %	20.28 % 20.37 %	3.19 % 3.12 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.