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MailerLite and SendPulse Email Deliverability Comparison

  MailerLite
  SendPulse

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  112.713
  114.051
  73.104
  76.800
  37.251
  35.879
  2.358
  1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.

Inbox Rate Spam Rate Lost Rate
  64.86 %
  67.34 %
  33.05 %
  31.46 %
  2.09 %
  1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8688
  9061
  6003
  6512
  2499
  2447
  186
  102
  69.10 %
  71.87 %
  28.76 %
  27.01 %
  2.14 %
  1.13 %
Elektronics
  8237
  8980
  5329
  5990
  2737
  2874
  171
  116
  64.70 %
  66.70 %
  33.23 %
  32.00 %
  2.08 %
  1.29 %
Entertainment
  8456
  9176
  5463
  6146
  2822
  2920
  171
  110
  64.61 %
  66.98 %
  33.37 %
  31.82 %
  2.02 %
  1.20 %
Cosmetics & Beauty
  8958
  8300
  5765
  5567
  3008
  2626
  185
  107
  64.36 %
  67.07 %
  33.58 %
  31.64 %
  2.07 %
  1.29 %
Food & Drink
  9121
  8622
  6319
  6178
  2608
  2337
  194
  107
  69.28 %
  71.65 %
  28.59 %
  27.11 %
  2.13 %
  1.24 %
Home & Garden
  8542
  8691
  5928
  6242
  2427
  2347
  187
  102
  69.40 %
  71.82 %
  28.41 %
  27.00 %
  2.19 %
  1.17 %
Finance
  8889
  8822
  5301
  5488
  3404
  3229
  184
  105
  59.64 %
  62.21 %
  38.29 %
  36.60 %
  2.07 %
  1.19 %
Health
  8980
  8714
  5358
  5383
  3434
  3223
  188
  108
  59.67 %
  61.77 %
  38.24 %
  36.99 %
  2.09 %
  1.24 %
Pets
  8734
  8802
  6063
  6349
  2491
  2343
  180
  110
  69.42 %
  72.13 %
  28.52 %
  26.62 %
  2.06 %
  1.25 %
Sport & Fitness
  8840
  8217
  5669
  5506
  2986
  2618
  185
  93
  64.13 %
  67.01 %
  33.78 %
  31.86 %
  2.09 %
  1.13 %
Job & Career
  8708
  8766
  5615
  5865
  2909
  2797
  184
  104
  64.48 %
  66.91 %
  33.41 %
  31.91 %
  2.11 %
  1.19 %
Dating
  8050
  8668
  4375
  4962
  3511
  3599
  164
  107
  54.35 %
  57.25 %
  43.61 %
  41.52 %
  2.04 %
  1.23 %
Other
  8510
  9232
  5916
  6612
  2415
  2519
  179
  101
  69.52 %
  71.62 %
  28.38 %
  27.29 %
  2.10 %
  1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11101
  12113
  6575
  7484
  4294
  4488
  232
  141
  59.23 %
  61.78 %
  38.68 %
  37.05 %
  2.09 %
  1.16 %
Outlook Mail
  11269
  11421
  6920
  7298
  4114
  3996
  235
  127
  61.41 %
  63.90 %
  36.51 %
  34.99 %
  2.09 %
  1.11 %
Yahoo Mail
  11535
  11300
  7637
  7783
  3656
  3384
  242
  133
  66.21 %
  68.88 %
  31.69 %
  29.95 %
  2.10 %
  1.18 %
AOL Mail
  11319
  11312
  7473
  7764
  3604
  3416
  242
  132
  66.02 %
  68.64 %
  31.84 %
  30.20 %
  2.14 %
  1.17 %
Mail.com
  11587
  11301
  7769
  7899
  3575
  3266
  243
  136
  67.05 %
  69.90 %
  30.85 %
  28.90 %
  2.10 %
  1.20 %
Yandex Mail
  10778
  11280
  6888
  7506
  3665
  3634
  225
  140
  63.91 %
  66.54 %
  34.00 %
  32.22 %
  2.09 %
  1.24 %
GMX Mail
  11178
  11369
  7055
  7450
  3889
  3773
  234
  146
  63.12 %
  65.53 %
  34.79 %
  33.19 %
  2.09 %
  1.28 %
Zoho Mail
  10994
  11314
  7393
  7904
  3376
  3278
  225
  132
  67.25 %
  69.86 %
  30.71 %
  28.97 %
  2.05 %
  1.17 %
ProtonMail
  11455
  11137
  7464
  7522
  3751
  3475
  240
  140
  65.16 %
  67.54 %
  32.75 %
  31.20 %
  2.10 %
  1.26 %
Custom Mail
  11497
  11504
  7930
  8190
  3327
  3169
  240
  145
  68.97 %
  71.19 %
  28.94 %
  27.55 %
  2.09 %
  1.26 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.