MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
112.713 114.051	73.104 76.800	37.251 35.879	2.358 1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.86 % 67.34 %	33.05 % 31.46 %	2.09 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8688 9061	6003 6512	2499 2447	186 102	69.10 % 71.87 %	28.76 % 27.01 %	2.14 % 1.13 %
Elektronics	8237 8980	5329 5990	2737 2874	171 116	64.70 % 66.70 %	33.23 % 32.00 %	2.08 % 1.29 %
Entertainment	8456 9176	5463 6146	2822 2920	171 110	64.61 % 66.98 %	33.37 % 31.82 %	2.02 % 1.20 %
Cosmetics & Beauty	8958 8300	5765 5567	3008 2626	185 107	64.36 % 67.07 %	33.58 % 31.64 %	2.07 % 1.29 %
Food & Drink	9121 8622	6319 6178	2608 2337	194 107	69.28 % 71.65 %	28.59 % 27.11 %	2.13 % 1.24 %
Home & Garden	8542 8691	5928 6242	2427 2347	187 102	69.40 % 71.82 %	28.41 % 27.00 %	2.19 % 1.17 %
Finance	8889 8822	5301 5488	3404 3229	184 105	59.64 % 62.21 %	38.29 % 36.60 %	2.07 % 1.19 %
Health	8980 8714	5358 5383	3434 3223	188 108	59.67 % 61.77 %	38.24 % 36.99 %	2.09 % 1.24 %
Pets	8734 8802	6063 6349	2491 2343	180 110	69.42 % 72.13 %	28.52 % 26.62 %	2.06 % 1.25 %
Sport & Fitness	8840 8217	5669 5506	2986 2618	185 93	64.13 % 67.01 %	33.78 % 31.86 %	2.09 % 1.13 %
Job & Career	8708 8766	5615 5865	2909 2797	184 104	64.48 % 66.91 %	33.41 % 31.91 %	2.11 % 1.19 %
Dating	8050 8668	4375 4962	3511 3599	164 107	54.35 % 57.25 %	43.61 % 41.52 %	2.04 % 1.23 %
Other	8510 9232	5916 6612	2415 2519	179 101	69.52 % 71.62 %	28.38 % 27.29 %	2.10 % 1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11101 12113	6575 7484	4294 4488	232 141	59.23 % 61.78 %	38.68 % 37.05 %	2.09 % 1.16 %
Outlook Mail	11269 11421	6920 7298	4114 3996	235 127	61.41 % 63.90 %	36.51 % 34.99 %	2.09 % 1.11 %
Yahoo Mail	11535 11300	7637 7783	3656 3384	242 133	66.21 % 68.88 %	31.69 % 29.95 %	2.10 % 1.18 %
AOL Mail	11319 11312	7473 7764	3604 3416	242 132	66.02 % 68.64 %	31.84 % 30.20 %	2.14 % 1.17 %
Mail.com	11587 11301	7769 7899	3575 3266	243 136	67.05 % 69.90 %	30.85 % 28.90 %	2.10 % 1.20 %
Yandex Mail	10778 11280	6888 7506	3665 3634	225 140	63.91 % 66.54 %	34.00 % 32.22 %	2.09 % 1.24 %
GMX Mail	11178 11369	7055 7450	3889 3773	234 146	63.12 % 65.53 %	34.79 % 33.19 %	2.09 % 1.28 %
Zoho Mail	10994 11314	7393 7904	3376 3278	225 132	67.25 % 69.86 %	30.71 % 28.97 %	2.05 % 1.17 %
ProtonMail	11455 11137	7464 7522	3751 3475	240 140	65.16 % 67.54 %	32.75 % 31.20 %	2.10 % 1.26 %
Custom Mail	11497 11504	7930 8190	3327 3169	240 145	68.97 % 71.19 %	28.94 % 27.55 %	2.09 % 1.26 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.