MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.459 182.488	127.435 130.148	48.605 47.749	5.419 4.591

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.23 % 71.32 %	26.79 % 26.17 %	2.99 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13973 14350	10312 10759	3277 3257	384 334	73.80 % 74.98 %	23.45 % 22.70 %	2.75 % 2.33 %
Elektronics	13377 14216	9440 10107	3537 3735	400 374	70.57 % 71.10 %	26.44 % 26.27 %	2.99 % 2.63 %
Entertainment	13677 14446	9609 10241	3689 3846	379 359	70.26 % 70.89 %	26.97 % 26.62 %	2.77 % 2.49 %
Cosmetics & Beauty	14135 13508	9872 9638	3860 3533	403 337	69.84 % 71.35 %	27.31 % 26.15 %	2.85 % 2.49 %
Food & Drink	14527 13951	10728 10442	3393 3163	406 346	73.85 % 74.85 %	23.36 % 22.67 %	2.79 % 2.48 %
Home & Garden	13833 13921	10216 10450	3198 3151	419 320	73.85 % 75.07 %	23.12 % 22.63 %	3.03 % 2.30 %
Finance	14428 14098	9532 9500	4436 4254	460 344	66.07 % 67.39 %	30.75 % 30.17 %	3.19 % 2.44 %
Health	14209 13931	9422 9368	4355 4192	432 371	66.31 % 67.25 %	30.65 % 30.09 %	3.04 % 2.66 %
Pets	13920 14212	10201 10614	3304 3234	415 364	73.28 % 74.68 %	23.74 % 22.76 %	2.98 % 2.56 %
Sport & Fitness	14141 13519	9803 9558	3925 3596	413 365	69.32 % 70.70 %	27.76 % 26.60 %	2.92 % 2.70 %
Job & Career	14032 13907	9701 9773	3902 3785	429 349	69.13 % 70.27 %	27.81 % 27.22 %	3.06 % 2.51 %
Dating	13312 13953	8377 8930	4482 4618	453 405	62.93 % 64.00 %	33.67 % 33.10 %	3.40 % 2.90 %
Other	13895 14476	10222 10768	3247 3385	426 323	73.57 % 74.39 %	23.37 % 23.38 %	3.07 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17964 18886	11820 12621	5550 5785	594 480	65.80 % 66.83 %	30.90 % 30.63 %	3.31 % 2.54 %
Outlook Mail	18157 18399	12222 12565	5374 5327	561 507	67.31 % 68.29 %	29.60 % 28.95 %	3.09 % 2.76 %
Yahoo Mail	18444 18183	13027 13081	4848 4647	569 455	70.63 % 71.94 %	26.28 % 25.56 %	3.09 % 2.50 %
AOL Mail	18110 18171	12799 13057	4766 4647	545 467	70.67 % 71.86 %	26.32 % 25.57 %	3.01 % 2.57 %
Mail.com	18357 18085	13148 13203	4671 4421	538 461	71.62 % 73.01 %	25.45 % 24.45 %	2.93 % 2.55 %
Yandex Mail	17618 18020	12135 12617	4911 4915	572 488	68.88 % 70.02 %	27.87 % 27.28 %	3.25 % 2.71 %
GMX Mail	18084 18232	12641 12933	4948 4871	495 428	69.90 % 70.94 %	27.36 % 26.72 %	2.74 % 2.35 %
Zoho Mail	17923 18134	12971 13340	4436 4375	516 419	72.37 % 73.56 %	24.75 % 24.13 %	2.88 % 2.31 %
ProtonMail	18285 17974	13028 13013	4753 4529	504 432	71.25 % 72.40 %	25.99 % 25.20 %	2.76 % 2.40 %
Custom Mail	18517 18404	13644 13718	4348 4232	525 454	73.68 % 74.54 %	23.48 % 23.00 %	2.84 % 2.47 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.