MailerLite and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.220
278.640
|
203.589
205.135
|
64.056
64.428
|
9.575
9.077
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.44 %
73.62 %
|
23.11 %
23.12 %
|
3.45 %
3.26 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21388
21933
|
16381
16854
|
4323
4421
|
684
658
|
76.59 %
76.84 %
|
20.21 %
20.16 %
|
3.20 %
3.00 %
|
Elektronics |
20803
21477
|
15426
15870
|
4672
4913
|
705
694
|
74.15 %
73.89 %
|
22.46 %
22.88 %
|
3.39 %
3.23 %
|
Entertainment |
21154
21918
|
15589
16091
|
4900
5153
|
665
674
|
73.69 %
73.41 %
|
23.16 %
23.51 %
|
3.14 %
3.08 %
|
Cosmetics & Beauty |
21510
21072
|
15715
15522
|
5050
4852
|
745
698
|
73.06 %
73.66 %
|
23.48 %
23.03 %
|
3.46 %
3.31 %
|
Food & Drink |
21737
21215
|
16634
16280
|
4413
4281
|
690
654
|
76.52 %
76.74 %
|
20.30 %
20.18 %
|
3.17 %
3.08 %
|
Home & Garden |
21237
21343
|
16281
16400
|
4247
4299
|
709
644
|
76.66 %
76.84 %
|
20.00 %
20.14 %
|
3.34 %
3.02 %
|
Finance |
21813
21378
|
15172
14970
|
5782
5675
|
859
733
|
69.55 %
70.03 %
|
26.51 %
26.55 %
|
3.94 %
3.43 %
|
Health |
21577
21417
|
15191
15113
|
5633
5568
|
753
736
|
70.40 %
70.57 %
|
26.11 %
26.00 %
|
3.49 %
3.44 %
|
Pets |
21185
21451
|
16075
16331
|
4411
4425
|
699
695
|
75.88 %
76.13 %
|
20.82 %
20.63 %
|
3.30 %
3.24 %
|
Sport & Fitness |
21526
20931
|
15542
15197
|
5199
4974
|
785
760
|
72.20 %
72.61 %
|
24.15 %
23.76 %
|
3.65 %
3.63 %
|
Job & Career |
21413
21190
|
15393
15268
|
5245
5194
|
775
728
|
71.89 %
72.05 %
|
24.49 %
24.51 %
|
3.62 %
3.44 %
|
Dating |
20741
21386
|
14105
14545
|
5835
6061
|
801
780
|
68.01 %
68.01 %
|
28.13 %
28.34 %
|
3.86 %
3.65 %
|
Other |
21136
21929
|
16085
16694
|
4346
4612
|
705
623
|
76.10 %
76.13 %
|
20.56 %
21.03 %
|
3.34 %
2.84 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27599
28566
|
19231
19953
|
7272
7627
|
1096
986
|
69.68 %
69.85 %
|
26.35 %
26.70 %
|
3.97 %
3.45 %
|
Outlook Mail |
27739
28047
|
19663
19926
|
7078
7169
|
998
952
|
70.89 %
71.05 %
|
25.52 %
25.56 %
|
3.60 %
3.39 %
|
Yahoo Mail |
27676
27772
|
20289
20480
|
6401
6382
|
986
910
|
73.31 %
73.74 %
|
23.13 %
22.98 %
|
3.56 %
3.28 %
|
AOL Mail |
27730
27786
|
20394
20441
|
6391
6387
|
945
958
|
73.54 %
73.57 %
|
23.05 %
22.99 %
|
3.41 %
3.45 %
|
Mail.com |
27970
27761
|
20832
20780
|
6194
6078
|
944
903
|
74.48 %
74.85 %
|
22.15 %
21.89 %
|
3.38 %
3.25 %
|
Yandex Mail |
27193
27958
|
19526
20136
|
6632
6821
|
1035
1001
|
71.81 %
72.02 %
|
24.39 %
24.40 %
|
3.81 %
3.58 %
|
GMX Mail |
27764
27614
|
20491
20381
|
6393
6381
|
880
852
|
73.80 %
73.81 %
|
23.03 %
23.11 %
|
3.17 %
3.09 %
|
Zoho Mail |
27612
27741
|
20819
21011
|
5879
5907
|
914
823
|
75.40 %
75.74 %
|
21.29 %
21.29 %
|
3.31 %
2.97 %
|
ProtonMail |
27789
27434
|
20803
20636
|
6107
5979
|
879
819
|
74.86 %
75.22 %
|
21.98 %
21.79 %
|
3.16 %
2.99 %
|
Custom Mail |
28148
27961
|
21541
21391
|
5709
5697
|
898
873
|
76.53 %
76.50 %
|
20.28 %
20.37 %
|
3.19 %
3.12 %
|
Compare MailerLite with other providers
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