MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.132 540.640	409.890 425.990	108.635 96.377	20.807 17.995

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.89 % 78.79 %	20.11 % 17.83 %	3.85 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41664 42063	32680 34322	7435 6492	1473 1203	78.44 % 81.60 %	17.85 % 15.43 %	3.54 % 2.86 %
Elektronics	40972 41254	31417 32795	7938 7120	1540 1290	76.68 % 79.50 %	19.37 % 17.26 %	3.76 % 3.13 %
Entertainment	41114 41011	31243 32292	8288 7309	1499 1382	75.99 % 78.74 %	20.16 % 17.82 %	3.65 % 3.37 %
Cosmetics & Beauty	41834 41586	31598 32675	8501 7469	1648 1385	75.53 % 78.57 %	20.32 % 17.96 %	3.94 % 3.33 %
Food & Drink	41882 41441	32881 33758	7488 6429	1456 1251	78.51 % 81.46 %	17.88 % 15.51 %	3.48 % 3.02 %
Home & Garden	41591 41727	32675 33933	7378 6470	1504 1312	78.56 % 81.32 %	17.74 % 15.51 %	3.62 % 3.14 %
Finance	41990 41382	30571 31368	9546 8436	1802 1568	72.81 % 75.80 %	22.73 % 20.39 %	4.29 % 3.79 %
Health	41789 42095	30833 32236	9245 8353	1656 1492	73.78 % 76.58 %	22.12 % 19.84 %	3.96 % 3.54 %
Pets	41593 41502	32313 33519	7714 6686	1511 1285	77.69 % 80.76 %	18.55 % 16.11 %	3.63 % 3.10 %
Sport & Fitness	41551 41101	31058 31995	8801 7646	1641 1434	74.75 % 77.84 %	21.18 % 18.60 %	3.95 % 3.49 %
Job & Career	41663 41970	30858 32294	9048 8113	1720 1558	74.07 % 76.95 %	21.72 % 19.33 %	4.13 % 3.71 %
Dating	41150 41977	29619 31347	9665 9145	1814 1508	71.98 % 74.68 %	23.49 % 21.79 %	4.41 % 3.59 %
Other	41339 41531	32144 33456	7588 6709	1543 1327	77.76 % 80.56 %	18.36 % 16.15 %	3.73 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50502 50756	36492 38198	11724 10620	2224 1911	72.26 % 75.26 %	23.21 % 20.92 %	4.40 % 3.77 %
Outlook Mail	50961 51425	37461 39197	11327 10288	2094 1920	73.51 % 76.22 %	22.23 % 20.01 %	4.11 % 3.73 %
Yahoo Mail	50638 50937	38160 39933	10406 9281	2022 1713	75.36 % 78.40 %	20.55 % 18.22 %	3.99 % 3.36 %
AOL Mail	50479 50620	38048 39657	10387 9200	1975 1736	75.37 % 78.34 %	20.58 % 18.17 %	3.91 % 3.43 %
Mail.com	50617 50226	38682 39960	9947 8614	1926 1642	76.42 % 79.56 %	19.65 % 17.15 %	3.81 % 3.27 %
Yandex Mail	50192 50685	37254 39053	10815 9783	2043 1829	74.22 % 77.05 %	21.55 % 19.30 %	4.07 % 3.61 %
GMX Mail	50901 50867	39034 40433	10013 8816	1786 1578	76.69 % 79.49 %	19.67 % 17.33 %	3.51 % 3.10 %
Zoho Mail	50518 50625	39176 40623	9475 8419	1810 1531	77.55 % 80.24 %	18.76 % 16.63 %	3.58 % 3.02 %
ProtonMail	50766 50226	39431 40498	9586 8220	1729 1476	77.67 % 80.63 %	18.88 % 16.37 %	3.41 % 2.94 %
Custom Mail	50779 49970	39836 40709	9103 7771	1780 1472	78.45 % 81.47 %	17.93 % 15.55 %	3.51 % 2.95 %
iCloud Mail	11150 11397	8322 8844	2234 2103	540 479	74.64 % 77.60 %	20.04 % 18.45 %	4.84 % 4.20 %
Tuta	11329 11622	8989 9548	1830 1700	435 365	79.35 % 82.15 %	16.15 % 14.63 %	3.84 % 3.14 %
Juno.com	11300 11284	9005 9337	1788 1562	443 343	79.69 % 82.75 %	15.82 % 13.84 %	3.92 % 3.04 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.