MailerLite and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.322
304.493
|
225.112
234.362
|
68.436
60.680
|
10.774
9.451
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.97 %
76.97 %
|
22.49 %
19.93 %
|
3.54 %
3.10 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23392
23688
|
18021
19009
|
4612
4035
|
759
644
|
77.04 %
80.25 %
|
19.72 %
17.03 %
|
3.24 %
2.72 %
|
Elektronics |
22937
23207
|
17139
17988
|
5002
4527
|
796
692
|
74.72 %
77.51 %
|
21.81 %
19.51 %
|
3.47 %
2.98 %
|
Entertainment |
23137
23164
|
17177
17833
|
5218
4601
|
742
730
|
74.24 %
76.99 %
|
22.55 %
19.86 %
|
3.21 %
3.15 %
|
Cosmetics & Beauty |
23680
23553
|
17422
18074
|
5404
4752
|
854
727
|
73.57 %
76.74 %
|
22.82 %
20.18 %
|
3.61 %
3.09 %
|
Food & Drink |
23831
23098
|
18343
18524
|
4711
3930
|
777
644
|
76.97 %
80.20 %
|
19.77 %
17.01 %
|
3.26 %
2.79 %
|
Home & Garden |
23312
23558
|
17980
18876
|
4540
3992
|
792
690
|
77.13 %
80.13 %
|
19.47 %
16.95 %
|
3.40 %
2.93 %
|
Finance |
23923
23487
|
16799
17232
|
6164
5420
|
960
835
|
70.22 %
73.37 %
|
25.77 %
23.08 %
|
4.01 %
3.56 %
|
Health |
23647
23914
|
16819
17673
|
5992
5461
|
836
780
|
71.13 %
73.90 %
|
25.34 %
22.84 %
|
3.54 %
3.26 %
|
Pets |
23247
23197
|
17743
18460
|
4727
4049
|
777
688
|
76.32 %
79.58 %
|
20.33 %
17.45 %
|
3.34 %
2.97 %
|
Sport & Fitness |
23624
23039
|
17188
17535
|
5563
4777
|
873
727
|
72.76 %
76.11 %
|
23.55 %
20.73 %
|
3.70 %
3.16 %
|
Job & Career |
23504
23787
|
16991
17922
|
5623
5048
|
890
817
|
72.29 %
75.34 %
|
23.92 %
21.22 %
|
3.79 %
3.43 %
|
Dating |
22826
23544
|
15700
16778
|
6211
5987
|
915
779
|
68.78 %
71.26 %
|
27.21 %
25.43 %
|
4.01 %
3.31 %
|
Other |
23262
23257
|
17790
18458
|
4669
4101
|
803
698
|
76.48 %
79.37 %
|
20.07 %
17.63 %
|
3.45 %
3.00 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30357
30488
|
21360
22361
|
7767
7069
|
1230
1058
|
70.36 %
73.34 %
|
25.59 %
23.19 %
|
4.05 %
3.47 %
|
Outlook Mail |
30491
30971
|
21784
22975
|
7570
6943
|
1137
1053
|
71.44 %
74.18 %
|
24.83 %
22.42 %
|
3.73 %
3.40 %
|
Yahoo Mail |
30371
30645
|
22398
23590
|
6858
6092
|
1115
963
|
73.75 %
76.98 %
|
22.58 %
19.88 %
|
3.67 %
3.14 %
|
AOL Mail |
30327
30550
|
22438
23476
|
6835
6098
|
1054
976
|
73.99 %
76.84 %
|
22.54 %
19.96 %
|
3.48 %
3.19 %
|
Mail.com |
30738
30309
|
23025
23654
|
6637
5694
|
1076
961
|
74.91 %
78.04 %
|
21.59 %
18.79 %
|
3.50 %
3.17 %
|
Yandex Mail |
29898
30533
|
21625
23026
|
7120
6489
|
1153
1018
|
72.33 %
75.41 %
|
23.81 %
21.25 %
|
3.86 %
3.33 %
|
GMX Mail |
30527
30338
|
22738
23484
|
6797
5977
|
992
877
|
74.48 %
77.41 %
|
22.27 %
19.70 %
|
3.25 %
2.89 %
|
Zoho Mail |
30249
30603
|
22955
24081
|
6267
5659
|
1027
863
|
75.89 %
78.69 %
|
20.72 %
18.49 %
|
3.40 %
2.82 %
|
ProtonMail |
30496
30131
|
23035
23729
|
6488
5554
|
973
848
|
75.53 %
78.75 %
|
21.27 %
18.43 %
|
3.19 %
2.81 %
|
Custom Mail |
30868
29925
|
23754
23986
|
6097
5105
|
1017
834
|
76.95 %
80.15 %
|
19.75 %
17.06 %
|
3.29 %
2.79 %
|
Compare MailerLite with other providers
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