MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.459 181.600	127.435 133.786	48.605 43.156	5.419 4.658

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.23 % 73.67 %	26.79 % 23.76 %	2.99 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13973 14161	10312 10972	3277 2854	384 335	73.80 % 77.48 %	23.45 % 20.15 %	2.75 % 2.37 %
Elektronics	13377 13816	9440 10217	3537 3270	400 329	70.57 % 73.95 %	26.44 % 23.67 %	2.99 % 2.38 %
Entertainment	13677 13633	9609 10056	3689 3218	379 359	70.26 % 73.76 %	26.97 % 23.60 %	2.77 % 2.63 %
Cosmetics & Beauty	14135 14106	9872 10356	3860 3392	403 358	69.84 % 73.42 %	27.31 % 24.05 %	2.85 % 2.54 %
Food & Drink	14527 13533	10728 10464	3393 2752	406 317	73.85 % 77.32 %	23.36 % 20.34 %	2.79 % 2.34 %
Home & Garden	13833 14009	10216 10843	3198 2812	419 354	73.85 % 77.40 %	23.12 % 20.07 %	3.03 % 2.53 %
Finance	14428 14058	9532 9774	4436 3888	460 396	66.07 % 69.53 %	30.75 % 27.66 %	3.19 % 2.82 %
Health	14209 14438	9422 10037	4355 4018	432 383	66.31 % 69.52 %	30.65 % 27.83 %	3.04 % 2.65 %
Pets	13920 13632	10201 10511	3304 2778	415 343	73.28 % 77.11 %	23.74 % 20.38 %	2.98 % 2.52 %
Sport & Fitness	14141 13906	9803 10174	3925 3368	413 364	69.32 % 73.16 %	27.76 % 24.22 %	2.92 % 2.62 %
Job & Career	14032 14305	9701 10418	3902 3500	429 387	69.13 % 72.83 %	27.81 % 24.47 %	3.06 % 2.71 %
Dating	13312 14280	8377 9412	4482 4477	453 391	62.93 % 65.91 %	33.67 % 31.35 %	3.40 % 2.74 %
Other	13895 13723	10222 10552	3247 2829	426 342	73.57 % 76.89 %	23.37 % 20.62 %	3.07 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17964 18288	11820 12674	5550 5119	594 495	65.80 % 69.30 %	30.90 % 27.99 %	3.31 % 2.71 %
Outlook Mail	18157 18543	12222 13075	5374 4948	561 520	67.31 % 70.51 %	29.60 % 26.68 %	3.09 % 2.80 %
Yahoo Mail	18444 18194	13027 13482	4848 4228	569 484	70.63 % 74.10 %	26.28 % 23.24 %	3.09 % 2.66 %
AOL Mail	18110 18365	12799 13630	4766 4259	545 476	70.67 % 74.22 %	26.32 % 23.19 %	3.01 % 2.59 %
Mail.com	18357 18028	13148 13572	4671 3987	538 469	71.62 % 75.28 %	25.45 % 22.12 %	2.93 % 2.60 %
Yandex Mail	17618 18112	12135 13098	4911 4507	572 507	68.88 % 72.32 %	27.87 % 24.88 %	3.25 % 2.80 %
GMX Mail	18084 17926	12641 13130	4948 4354	495 442	69.90 % 73.25 %	27.36 % 24.29 %	2.74 % 2.47 %
Zoho Mail	17923 18600	12971 14059	4436 4099	516 442	72.37 % 75.59 %	24.75 % 22.04 %	2.88 % 2.38 %
ProtonMail	18285 17858	13028 13378	4753 4056	504 424	71.25 % 74.91 %	25.99 % 22.71 %	2.76 % 2.37 %
Custom Mail	18517 17686	13644 13688	4348 3599	525 399	73.68 % 77.39 %	23.48 % 20.35 %	2.84 % 2.26 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.