MailerLite and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.220
277.072
|
203.589
211.844
|
64.056
56.831
|
9.575
8.397
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.44 %
76.46 %
|
23.11 %
20.51 %
|
3.45 %
3.03 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21388
21530
|
16381
17181
|
4323
3774
|
684
575
|
76.59 %
79.80 %
|
20.21 %
17.53 %
|
3.20 %
2.67 %
|
Elektronics |
20803
21115
|
15426
16241
|
4672
4257
|
705
617
|
74.15 %
76.92 %
|
22.46 %
20.16 %
|
3.39 %
2.92 %
|
Entertainment |
21154
21074
|
15589
16126
|
4900
4301
|
665
647
|
73.69 %
76.52 %
|
23.16 %
20.41 %
|
3.14 %
3.07 %
|
Cosmetics & Beauty |
21510
21472
|
15715
16360
|
5050
4461
|
745
651
|
73.06 %
76.19 %
|
23.48 %
20.78 %
|
3.46 %
3.03 %
|
Food & Drink |
21737
20917
|
16634
16685
|
4413
3665
|
690
567
|
76.52 %
79.77 %
|
20.30 %
17.52 %
|
3.17 %
2.71 %
|
Home & Garden |
21237
21413
|
16281
17058
|
4247
3734
|
709
621
|
76.66 %
79.66 %
|
20.00 %
17.44 %
|
3.34 %
2.90 %
|
Finance |
21813
21526
|
15172
15678
|
5782
5108
|
859
740
|
69.55 %
72.83 %
|
26.51 %
23.73 %
|
3.94 %
3.44 %
|
Health |
21577
21757
|
15191
15937
|
5633
5131
|
753
689
|
70.40 %
73.25 %
|
26.11 %
23.58 %
|
3.49 %
3.17 %
|
Pets |
21185
21039
|
16075
16657
|
4411
3759
|
699
623
|
75.88 %
79.17 %
|
20.82 %
17.87 %
|
3.30 %
2.96 %
|
Sport & Fitness |
21526
20968
|
15542
15864
|
5199
4463
|
785
641
|
72.20 %
75.66 %
|
24.15 %
21.28 %
|
3.65 %
3.06 %
|
Job & Career |
21413
21654
|
15393
16222
|
5245
4708
|
775
724
|
71.89 %
74.91 %
|
24.49 %
21.74 %
|
3.62 %
3.34 %
|
Dating |
20741
21426
|
14105
15105
|
5835
5642
|
801
679
|
68.01 %
70.50 %
|
28.13 %
26.33 %
|
3.86 %
3.17 %
|
Other |
21136
21181
|
16085
16730
|
4346
3828
|
705
623
|
76.10 %
78.99 %
|
20.56 %
18.07 %
|
3.34 %
2.94 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27599
27671
|
19231
20109
|
7272
6622
|
1096
940
|
69.68 %
72.67 %
|
26.35 %
23.93 %
|
3.97 %
3.40 %
|
Outlook Mail |
27739
28181
|
19663
20750
|
7078
6503
|
998
928
|
70.89 %
73.63 %
|
25.52 %
23.08 %
|
3.60 %
3.29 %
|
Yahoo Mail |
27676
27859
|
20289
21315
|
6401
5684
|
986
860
|
73.31 %
76.51 %
|
23.13 %
20.40 %
|
3.56 %
3.09 %
|
AOL Mail |
27730
27925
|
20394
21347
|
6391
5707
|
945
871
|
73.54 %
76.44 %
|
23.05 %
20.44 %
|
3.41 %
3.12 %
|
Mail.com |
27970
27570
|
20832
21394
|
6194
5322
|
944
854
|
74.48 %
77.60 %
|
22.15 %
19.30 %
|
3.38 %
3.10 %
|
Yandex Mail |
27193
27819
|
19526
20847
|
6632
6058
|
1035
914
|
71.81 %
74.94 %
|
24.39 %
21.78 %
|
3.81 %
3.29 %
|
GMX Mail |
27764
27514
|
20491
21130
|
6393
5614
|
880
770
|
73.80 %
76.80 %
|
23.03 %
20.40 %
|
3.17 %
2.80 %
|
Zoho Mail |
27612
27915
|
20819
21841
|
5879
5315
|
914
759
|
75.40 %
78.24 %
|
21.29 %
19.04 %
|
3.31 %
2.72 %
|
ProtonMail |
27789
27408
|
20803
21416
|
6107
5229
|
879
763
|
74.86 %
78.14 %
|
21.98 %
19.08 %
|
3.16 %
2.78 %
|
Custom Mail |
28148
27210
|
21541
21695
|
5709
4777
|
898
738
|
76.53 %
79.73 %
|
20.28 %
17.56 %
|
3.19 %
2.71 %
|
Compare MailerLite with other providers
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