MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.234 379.392	284.377 295.626	80.692 71.349	14.165 12.417

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.99 % 77.92 %	21.28 % 18.81 %	3.74 % 3.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29163 29548	22709 23958	5452 4741	1002 849	77.87 % 81.08 %	18.69 % 16.05 %	3.44 % 2.87 %
Elektronics	28630 28870	21692 22694	5876 5291	1062 885	75.77 % 78.61 %	20.52 % 18.33 %	3.71 % 3.07 %
Entertainment	28947 28765	21762 22405	6172 5404	1013 956	75.18 % 77.89 %	21.32 % 18.79 %	3.50 % 3.32 %
Cosmetics & Beauty	29450 29271	21967 22728	6348 5572	1135 971	74.59 % 77.65 %	21.56 % 19.04 %	3.85 % 3.32 %
Food & Drink	29390 28881	22886 23387	5505 4652	999 842	77.87 % 80.98 %	18.73 % 16.11 %	3.40 % 2.92 %
Home & Garden	29103 29379	22696 23778	5380 4708	1027 893	77.99 % 80.94 %	18.49 % 16.03 %	3.53 % 3.04 %
Finance	29769 29155	21276 21722	7244 6339	1249 1094	71.47 % 74.51 %	24.33 % 21.74 %	4.20 % 3.75 %
Health	29321 29715	21258 22322	6969 6353	1094 1040	72.50 % 75.12 %	23.77 % 21.38 %	3.73 % 3.50 %
Pets	29096 28980	22436 23269	5643 4823	1017 888	77.11 % 80.29 %	19.39 % 16.64 %	3.50 % 3.06 %
Sport & Fitness	29354 28774	21669 22151	6565 5652	1120 971	73.82 % 76.98 %	22.36 % 19.64 %	3.82 % 3.37 %
Job & Career	29431 29607	21517 22542	6714 5997	1200 1068	73.11 % 76.14 %	22.81 % 20.26 %	4.08 % 3.61 %
Dating	28650 29311	20152 21341	7285 6938	1213 1032	70.34 % 72.81 %	25.43 % 23.67 %	4.23 % 3.52 %
Other	28930 29136	22357 23329	5539 4879	1034 928	77.28 % 80.07 %	19.15 % 16.75 %	3.57 % 3.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37865 37971	27153 28330	9127 8263	1585 1378	71.71 % 74.61 %	24.10 % 21.76 %	4.19 % 3.63 %
Outlook Mail	38104 38701	27645 29114	8945 8174	1514 1413	72.55 % 75.23 %	23.48 % 21.12 %	3.97 % 3.65 %
Yahoo Mail	37837 38104	28213 29626	8136 7216	1488 1262	74.56 % 77.75 %	21.50 % 18.94 %	3.93 % 3.31 %
AOL Mail	37653 38094	28122 29583	8099 7221	1432 1290	74.69 % 77.66 %	21.51 % 18.96 %	3.80 % 3.39 %
Mail.com	38266 37742	28985 29744	7847 6732	1434 1266	75.75 % 78.81 %	20.51 % 17.84 %	3.75 % 3.35 %
Yandex Mail	37489 38085	27520 29046	8485 7692	1484 1347	73.41 % 76.27 %	22.63 % 20.20 %	3.96 % 3.54 %
GMX Mail	38099 37849	28844 29763	7945 6953	1310 1133	75.71 % 78.64 %	20.85 % 18.37 %	3.44 % 2.99 %
Zoho Mail	37753 38003	29021 30245	7397 6614	1335 1144	76.87 % 79.59 %	19.59 % 17.40 %	3.54 % 3.01 %
ProtonMail	37885 37525	29076 29954	7553 6462	1256 1109	76.75 % 79.82 %	19.94 % 17.22 %	3.32 % 2.96 %
Custom Mail	38283 37318	29798 30221	7158 6022	1327 1075	77.84 % 80.98 %	18.70 % 16.14 %	3.47 % 2.88 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.