MailerLite and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
372.281
372.652
|
278.849
290.100
|
79.590
70.398
|
13.842
12.154
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.90 %
77.85 %
|
21.38 %
18.89 %
|
3.72 %
3.26 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28567
28994
|
22222
23497
|
5367
4674
|
978
823
|
77.79 %
81.04 %
|
18.79 %
16.12 %
|
3.42 %
2.84 %
|
Elektronics |
28094
28379
|
21266
22283
|
5794
5226
|
1034
870
|
75.70 %
78.52 %
|
20.62 %
18.42 %
|
3.68 %
3.07 %
|
Entertainment |
28416
28262
|
21345
21988
|
6087
5333
|
984
941
|
75.12 %
77.80 %
|
21.42 %
18.87 %
|
3.46 %
3.33 %
|
Cosmetics & Beauty |
28924
28737
|
21550
22292
|
6264
5494
|
1110
951
|
74.51 %
77.57 %
|
21.66 %
19.12 %
|
3.84 %
3.31 %
|
Food & Drink |
28845
28382
|
22444
22967
|
5427
4590
|
974
825
|
77.81 %
80.92 %
|
18.81 %
16.17 %
|
3.38 %
2.91 %
|
Home & Garden |
28589
28867
|
22272
23348
|
5305
4644
|
1012
875
|
77.90 %
80.88 %
|
18.56 %
16.09 %
|
3.54 %
3.03 %
|
Finance |
29211
28653
|
20843
21314
|
7144
6259
|
1224
1080
|
71.35 %
74.39 %
|
24.46 %
21.84 %
|
4.19 %
3.77 %
|
Health |
28820
29162
|
20863
21883
|
6887
6268
|
1070
1011
|
72.39 %
75.04 %
|
23.90 %
21.49 %
|
3.71 %
3.47 %
|
Pets |
28534
28458
|
21989
22835
|
5556
4755
|
989
868
|
77.06 %
80.24 %
|
19.47 %
16.71 %
|
3.47 %
3.05 %
|
Sport & Fitness |
28851
28255
|
21276
21735
|
6482
5574
|
1093
946
|
73.74 %
76.92 %
|
22.47 %
19.73 %
|
3.79 %
3.35 %
|
Job & Career |
28890
29103
|
21099
22150
|
6620
5914
|
1171
1039
|
73.03 %
76.11 %
|
22.91 %
20.32 %
|
4.05 %
3.57 %
|
Dating |
28146
28805
|
19759
20937
|
7195
6858
|
1192
1010
|
70.20 %
72.69 %
|
25.56 %
23.81 %
|
4.24 %
3.51 %
|
Other |
28394
28595
|
21921
22871
|
5462
4809
|
1011
915
|
77.20 %
79.98 %
|
19.24 %
16.82 %
|
3.56 %
3.20 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37147
37292
|
26595
27785
|
9002
8155
|
1550
1352
|
71.59 %
74.51 %
|
24.23 %
21.87 %
|
4.17 %
3.63 %
|
Outlook Mail |
37425
37981
|
27121
28536
|
8826
8060
|
1478
1385
|
72.47 %
75.13 %
|
23.58 %
21.22 %
|
3.95 %
3.65 %
|
Yahoo Mail |
37127
37455
|
27666
29098
|
8016
7119
|
1445
1238
|
74.52 %
77.69 %
|
21.59 %
19.01 %
|
3.89 %
3.31 %
|
AOL Mail |
37000
37391
|
27617
29016
|
7990
7116
|
1393
1259
|
74.64 %
77.60 %
|
21.59 %
19.03 %
|
3.76 %
3.37 %
|
Mail.com |
37552
37098
|
28412
29213
|
7736
6643
|
1404
1242
|
75.66 %
78.75 %
|
20.60 %
17.91 %
|
3.74 %
3.35 %
|
Yandex Mail |
36808
37426
|
26987
28526
|
8368
7587
|
1453
1313
|
73.32 %
76.22 %
|
22.73 %
20.27 %
|
3.95 %
3.51 %
|
GMX Mail |
37356
37177
|
28250
29206
|
7835
6865
|
1271
1106
|
75.62 %
78.56 %
|
20.97 %
18.47 %
|
3.40 %
2.97 %
|
Zoho Mail |
37077
37366
|
28466
29715
|
7297
6533
|
1314
1118
|
76.78 %
79.52 %
|
19.68 %
17.48 %
|
3.54 %
2.99 %
|
ProtonMail |
37225
36817
|
28528
29352
|
7464
6377
|
1233
1088
|
76.64 %
79.72 %
|
20.05 %
17.32 %
|
3.31 %
2.96 %
|
Custom Mail |
37564
36649
|
29207
29653
|
7056
5943
|
1301
1053
|
77.75 %
80.91 %
|
18.78 %
16.22 %
|
3.46 %
2.87 %
|
Compare MailerLite with other providers
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