MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
256.616 256.566	187.208 194.887	60.720 54.012	8.688 7.667

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.95 % 75.96 %	23.66 % 21.05 %	3.39 % 2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19788 19887	15081 15776	4096 3579	611 532	76.21 % 79.33 %	20.70 % 18.00 %	3.09 % 2.68 %
Elektronics	19195 19599	14133 14969	4425 4063	637 567	73.63 % 76.38 %	23.05 % 20.73 %	3.32 % 2.89 %
Entertainment	19494 19482	14266 14814	4625 4079	603 589	73.18 % 76.04 %	23.73 % 20.94 %	3.09 % 3.02 %
Cosmetics & Beauty	19914 19869	14446 15040	4791 4239	677 590	72.54 % 75.70 %	24.06 % 21.33 %	3.40 % 2.97 %
Food & Drink	20206 19331	15376 15344	4195 3475	635 512	76.10 % 79.38 %	20.76 % 17.98 %	3.14 % 2.65 %
Home & Garden	19574 19914	14916 15791	4006 3557	652 566	76.20 % 79.30 %	20.47 % 17.86 %	3.33 % 2.84 %
Finance	20261 19966	13997 14409	5497 4867	767 690	69.08 % 72.17 %	27.13 % 24.38 %	3.79 % 3.46 %
Health	19992 20056	13946 14554	5359 4883	687 619	69.76 % 72.57 %	26.81 % 24.35 %	3.44 % 3.09 %
Pets	19654 19481	14832 15348	4182 3562	640 571	75.47 % 78.78 %	21.28 % 18.28 %	3.26 % 2.93 %
Sport & Fitness	19906 19500	14283 14668	4921 4246	702 586	71.75 % 75.22 %	24.72 % 21.77 %	3.53 % 3.01 %
Job & Career	19854 20035	14186 14923	4959 4448	709 664	71.45 % 74.48 %	24.98 % 22.20 %	3.57 % 3.31 %
Dating	19175 19890	12906 13878	5549 5397	720 615	67.31 % 69.77 %	28.94 % 27.13 %	3.75 % 3.09 %
Other	19603 19556	14840 15373	4115 3617	648 566	75.70 % 78.61 %	20.99 % 18.50 %	3.31 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25576 25652	17683 18501	6909 6308	984 843	69.14 % 72.12 %	27.01 % 24.59 %	3.85 % 3.29 %
Outlook Mail	25625 26103	18013 19068	6702 6181	910 854	70.29 % 73.05 %	26.15 % 23.68 %	3.55 % 3.27 %
Yahoo Mail	25729 25678	18768 19534	6073 5366	888 778	72.94 % 76.07 %	23.60 % 20.90 %	3.45 % 3.03 %
AOL Mail	25586 25888	18698 19668	6027 5416	861 804	73.08 % 75.97 %	23.56 % 20.92 %	3.37 % 3.11 %
Mail.com	25888 25592	19161 19742	5860 5058	867 792	74.01 % 77.14 %	22.64 % 19.76 %	3.35 % 3.09 %
Yandex Mail	25212 25710	17968 19153	6281 5734	963 823	71.27 % 74.50 %	24.91 % 22.30 %	3.82 % 3.20 %
GMX Mail	25614 25480	18747 19425	6073 5353	794 702	73.19 % 76.24 %	23.71 % 21.01 %	3.10 % 2.76 %
Zoho Mail	25611 25907	19202 20155	5579 5064	830 688	74.98 % 77.80 %	21.78 % 19.55 %	3.24 % 2.66 %
ProtonMail	25701 25365	19117 19672	5806 4991	778 702	74.38 % 77.56 %	22.59 % 19.68 %	3.03 % 2.77 %
Custom Mail	26074 25191	19851 19969	5410 4541	813 681	76.13 % 79.27 %	20.75 % 18.03 %	3.12 % 2.70 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.