MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.220 277.072	203.589 211.844	64.056 56.831	9.575 8.397

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.44 % 76.46 %	23.11 % 20.51 %	3.45 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21388 21530	16381 17181	4323 3774	684 575	76.59 % 79.80 %	20.21 % 17.53 %	3.20 % 2.67 %
Elektronics	20803 21115	15426 16241	4672 4257	705 617	74.15 % 76.92 %	22.46 % 20.16 %	3.39 % 2.92 %
Entertainment	21154 21074	15589 16126	4900 4301	665 647	73.69 % 76.52 %	23.16 % 20.41 %	3.14 % 3.07 %
Cosmetics & Beauty	21510 21472	15715 16360	5050 4461	745 651	73.06 % 76.19 %	23.48 % 20.78 %	3.46 % 3.03 %
Food & Drink	21737 20917	16634 16685	4413 3665	690 567	76.52 % 79.77 %	20.30 % 17.52 %	3.17 % 2.71 %
Home & Garden	21237 21413	16281 17058	4247 3734	709 621	76.66 % 79.66 %	20.00 % 17.44 %	3.34 % 2.90 %
Finance	21813 21526	15172 15678	5782 5108	859 740	69.55 % 72.83 %	26.51 % 23.73 %	3.94 % 3.44 %
Health	21577 21757	15191 15937	5633 5131	753 689	70.40 % 73.25 %	26.11 % 23.58 %	3.49 % 3.17 %
Pets	21185 21039	16075 16657	4411 3759	699 623	75.88 % 79.17 %	20.82 % 17.87 %	3.30 % 2.96 %
Sport & Fitness	21526 20968	15542 15864	5199 4463	785 641	72.20 % 75.66 %	24.15 % 21.28 %	3.65 % 3.06 %
Job & Career	21413 21654	15393 16222	5245 4708	775 724	71.89 % 74.91 %	24.49 % 21.74 %	3.62 % 3.34 %
Dating	20741 21426	14105 15105	5835 5642	801 679	68.01 % 70.50 %	28.13 % 26.33 %	3.86 % 3.17 %
Other	21136 21181	16085 16730	4346 3828	705 623	76.10 % 78.99 %	20.56 % 18.07 %	3.34 % 2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27599 27671	19231 20109	7272 6622	1096 940	69.68 % 72.67 %	26.35 % 23.93 %	3.97 % 3.40 %
Outlook Mail	27739 28181	19663 20750	7078 6503	998 928	70.89 % 73.63 %	25.52 % 23.08 %	3.60 % 3.29 %
Yahoo Mail	27676 27859	20289 21315	6401 5684	986 860	73.31 % 76.51 %	23.13 % 20.40 %	3.56 % 3.09 %
AOL Mail	27730 27925	20394 21347	6391 5707	945 871	73.54 % 76.44 %	23.05 % 20.44 %	3.41 % 3.12 %
Mail.com	27970 27570	20832 21394	6194 5322	944 854	74.48 % 77.60 %	22.15 % 19.30 %	3.38 % 3.10 %
Yandex Mail	27193 27819	19526 20847	6632 6058	1035 914	71.81 % 74.94 %	24.39 % 21.78 %	3.81 % 3.29 %
GMX Mail	27764 27514	20491 21130	6393 5614	880 770	73.80 % 76.80 %	23.03 % 20.40 %	3.17 % 2.80 %
Zoho Mail	27612 27915	20819 21841	5879 5315	914 759	75.40 % 78.24 %	21.29 % 19.04 %	3.31 % 2.72 %
ProtonMail	27789 27408	20803 21416	6107 5229	879 763	74.86 % 78.14 %	21.98 % 19.08 %	3.16 % 2.78 %
Custom Mail	28148 27210	21541 21695	5709 4777	898 738	76.53 % 79.73 %	20.28 % 17.56 %	3.19 % 2.71 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.