MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.873 401.838	302.296 313.987	84.443 74.527	15.134 13.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.22 % 78.14 %	21.01 % 18.55 %	3.77 % 3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30915 31298	24147 25435	5707 4955	1061 908	78.11 % 81.27 %	18.46 % 15.83 %	3.43 % 2.90 %
Elektronics	30335 30496	23042 24061	6142 5504	1151 931	75.96 % 78.90 %	20.25 % 18.05 %	3.79 % 3.05 %
Entertainment	30716 30549	23154 23853	6469 5659	1093 1037	75.38 % 78.08 %	21.06 % 18.52 %	3.56 % 3.39 %
Cosmetics & Beauty	31161 31062	23314 24194	6633 5829	1214 1039	74.82 % 77.89 %	21.29 % 18.77 %	3.90 % 3.34 %
Food & Drink	31168 30533	24330 24781	5767 4850	1071 902	78.06 % 81.16 %	18.50 % 15.88 %	3.44 % 2.95 %
Home & Garden	30857 31093	24132 25216	5636 4922	1089 955	78.21 % 81.10 %	18.26 % 15.83 %	3.53 % 3.07 %
Finance	31445 30875	22561 23082	7555 6619	1329 1174	71.75 % 74.76 %	24.03 % 21.44 %	4.23 % 3.80 %
Health	31047 31472	22601 23734	7275 6620	1171 1118	72.80 % 75.41 %	23.43 % 21.03 %	3.77 % 3.55 %
Pets	30908 30714	23895 24708	5927 5054	1086 952	77.31 % 80.45 %	19.18 % 16.46 %	3.51 % 3.10 %
Sport & Fitness	31087 30538	23015 23572	6872 5914	1200 1052	74.03 % 77.19 %	22.11 % 19.37 %	3.86 % 3.44 %
Job & Career	31124 31274	22829 23862	7030 6269	1265 1143	73.35 % 76.30 %	22.59 % 20.05 %	4.06 % 3.65 %
Dating	30448 31093	21534 22745	7624 7230	1290 1118	70.72 % 73.15 %	25.04 % 23.25 %	4.24 % 3.60 %
Other	30662 30841	23742 24744	5806 5102	1114 995	77.43 % 80.23 %	18.94 % 16.54 %	3.63 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39957 40053	28742 29967	9528 8609	1687 1477	71.93 % 74.82 %	23.85 % 21.49 %	4.22 % 3.69 %
Outlook Mail	40225 40798	29282 30768	9327 8510	1616 1520	72.80 % 75.42 %	23.19 % 20.86 %	4.02 % 3.73 %
Yahoo Mail	39830 40171	29778 31301	8469 7523	1583 1347	74.76 % 77.92 %	21.26 % 18.73 %	3.97 % 3.35 %
AOL Mail	39771 40154	29775 31255	8467 7520	1529 1379	74.87 % 77.84 %	21.29 % 18.73 %	3.84 % 3.43 %
Mail.com	40310 39691	30612 31353	8181 7000	1517 1338	75.94 % 78.99 %	20.30 % 17.64 %	3.76 % 3.37 %
Yandex Mail	39506 40119	29099 30681	8849 8011	1558 1427	73.66 % 76.47 %	22.40 % 19.97 %	3.94 % 3.56 %
GMX Mail	40145 39943	30485 31492	8253 7224	1407 1227	75.94 % 78.84 %	20.56 % 18.09 %	3.50 % 3.07 %
Zoho Mail	39861 40022	30734 31955	7717 6868	1410 1199	77.10 % 79.84 %	19.36 % 17.16 %	3.54 % 3.00 %
ProtonMail	39937 39518	30756 31633	7850 6705	1331 1180	77.01 % 80.05 %	19.66 % 16.97 %	3.33 % 2.99 %
Custom Mail	40311 39346	31456 31931	7454 6263	1401 1152	78.03 % 81.15 %	18.49 % 15.92 %	3.48 % 2.93 %
iCloud Mail	691 690	510 530	145 123	36 37	73.81 % 76.81 %	20.98 % 17.83 %	5.21 % 5.36 %
Tuta	662 673	536 560	102 87	24 26	80.97 % 83.21 %	15.41 % 12.93 %	3.63 % 3.86 %
Juno.com	667 660	531 561	101 84	35 15	79.61 % 85.00 %	15.14 % 12.73 %	5.25 % 2.27 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.