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MailerLite and Moosend Email Deliverability Comparison

  MailerLite
  Moosend

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  372.281
  372.652
  278.849
  290.100
  79.590
  70.398
  13.842
  12.154

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.90 %
  77.85 %
  21.38 %
  18.89 %
  3.72 %
  3.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28567
  28994
  22222
  23497
  5367
  4674
  978
  823
  77.79 %
  81.04 %
  18.79 %
  16.12 %
  3.42 %
  2.84 %
Elektronics
  28094
  28379
  21266
  22283
  5794
  5226
  1034
  870
  75.70 %
  78.52 %
  20.62 %
  18.42 %
  3.68 %
  3.07 %
Entertainment
  28416
  28262
  21345
  21988
  6087
  5333
  984
  941
  75.12 %
  77.80 %
  21.42 %
  18.87 %
  3.46 %
  3.33 %
Cosmetics & Beauty
  28924
  28737
  21550
  22292
  6264
  5494
  1110
  951
  74.51 %
  77.57 %
  21.66 %
  19.12 %
  3.84 %
  3.31 %
Food & Drink
  28845
  28382
  22444
  22967
  5427
  4590
  974
  825
  77.81 %
  80.92 %
  18.81 %
  16.17 %
  3.38 %
  2.91 %
Home & Garden
  28589
  28867
  22272
  23348
  5305
  4644
  1012
  875
  77.90 %
  80.88 %
  18.56 %
  16.09 %
  3.54 %
  3.03 %
Finance
  29211
  28653
  20843
  21314
  7144
  6259
  1224
  1080
  71.35 %
  74.39 %
  24.46 %
  21.84 %
  4.19 %
  3.77 %
Health
  28820
  29162
  20863
  21883
  6887
  6268
  1070
  1011
  72.39 %
  75.04 %
  23.90 %
  21.49 %
  3.71 %
  3.47 %
Pets
  28534
  28458
  21989
  22835
  5556
  4755
  989
  868
  77.06 %
  80.24 %
  19.47 %
  16.71 %
  3.47 %
  3.05 %
Sport & Fitness
  28851
  28255
  21276
  21735
  6482
  5574
  1093
  946
  73.74 %
  76.92 %
  22.47 %
  19.73 %
  3.79 %
  3.35 %
Job & Career
  28890
  29103
  21099
  22150
  6620
  5914
  1171
  1039
  73.03 %
  76.11 %
  22.91 %
  20.32 %
  4.05 %
  3.57 %
Dating
  28146
  28805
  19759
  20937
  7195
  6858
  1192
  1010
  70.20 %
  72.69 %
  25.56 %
  23.81 %
  4.24 %
  3.51 %
Other
  28394
  28595
  21921
  22871
  5462
  4809
  1011
  915
  77.20 %
  79.98 %
  19.24 %
  16.82 %
  3.56 %
  3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37147
  37292
  26595
  27785
  9002
  8155
  1550
  1352
  71.59 %
  74.51 %
  24.23 %
  21.87 %
  4.17 %
  3.63 %
Outlook Mail
  37425
  37981
  27121
  28536
  8826
  8060
  1478
  1385
  72.47 %
  75.13 %
  23.58 %
  21.22 %
  3.95 %
  3.65 %
Yahoo Mail
  37127
  37455
  27666
  29098
  8016
  7119
  1445
  1238
  74.52 %
  77.69 %
  21.59 %
  19.01 %
  3.89 %
  3.31 %
AOL Mail
  37000
  37391
  27617
  29016
  7990
  7116
  1393
  1259
  74.64 %
  77.60 %
  21.59 %
  19.03 %
  3.76 %
  3.37 %
Mail.com
  37552
  37098
  28412
  29213
  7736
  6643
  1404
  1242
  75.66 %
  78.75 %
  20.60 %
  17.91 %
  3.74 %
  3.35 %
Yandex Mail
  36808
  37426
  26987
  28526
  8368
  7587
  1453
  1313
  73.32 %
  76.22 %
  22.73 %
  20.27 %
  3.95 %
  3.51 %
GMX Mail
  37356
  37177
  28250
  29206
  7835
  6865
  1271
  1106
  75.62 %
  78.56 %
  20.97 %
  18.47 %
  3.40 %
  2.97 %
Zoho Mail
  37077
  37366
  28466
  29715
  7297
  6533
  1314
  1118
  76.78 %
  79.52 %
  19.68 %
  17.48 %
  3.54 %
  2.99 %
ProtonMail
  37225
  36817
  28528
  29352
  7464
  6377
  1233
  1088
  76.64 %
  79.72 %
  20.05 %
  17.32 %
  3.31 %
  2.96 %
Custom Mail
  37564
  36649
  29207
  29653
  7056
  5943
  1301
  1053
  77.75 %
  80.91 %
  18.78 %
  16.22 %
  3.46 %
  2.87 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.