MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.322 304.493	225.112 234.362	68.436 60.680	10.774 9.451

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.97 % 76.97 %	22.49 % 19.93 %	3.54 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23392 23688	18021 19009	4612 4035	759 644	77.04 % 80.25 %	19.72 % 17.03 %	3.24 % 2.72 %
Elektronics	22937 23207	17139 17988	5002 4527	796 692	74.72 % 77.51 %	21.81 % 19.51 %	3.47 % 2.98 %
Entertainment	23137 23164	17177 17833	5218 4601	742 730	74.24 % 76.99 %	22.55 % 19.86 %	3.21 % 3.15 %
Cosmetics & Beauty	23680 23553	17422 18074	5404 4752	854 727	73.57 % 76.74 %	22.82 % 20.18 %	3.61 % 3.09 %
Food & Drink	23831 23098	18343 18524	4711 3930	777 644	76.97 % 80.20 %	19.77 % 17.01 %	3.26 % 2.79 %
Home & Garden	23312 23558	17980 18876	4540 3992	792 690	77.13 % 80.13 %	19.47 % 16.95 %	3.40 % 2.93 %
Finance	23923 23487	16799 17232	6164 5420	960 835	70.22 % 73.37 %	25.77 % 23.08 %	4.01 % 3.56 %
Health	23647 23914	16819 17673	5992 5461	836 780	71.13 % 73.90 %	25.34 % 22.84 %	3.54 % 3.26 %
Pets	23247 23197	17743 18460	4727 4049	777 688	76.32 % 79.58 %	20.33 % 17.45 %	3.34 % 2.97 %
Sport & Fitness	23624 23039	17188 17535	5563 4777	873 727	72.76 % 76.11 %	23.55 % 20.73 %	3.70 % 3.16 %
Job & Career	23504 23787	16991 17922	5623 5048	890 817	72.29 % 75.34 %	23.92 % 21.22 %	3.79 % 3.43 %
Dating	22826 23544	15700 16778	6211 5987	915 779	68.78 % 71.26 %	27.21 % 25.43 %	4.01 % 3.31 %
Other	23262 23257	17790 18458	4669 4101	803 698	76.48 % 79.37 %	20.07 % 17.63 %	3.45 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30357 30488	21360 22361	7767 7069	1230 1058	70.36 % 73.34 %	25.59 % 23.19 %	4.05 % 3.47 %
Outlook Mail	30491 30971	21784 22975	7570 6943	1137 1053	71.44 % 74.18 %	24.83 % 22.42 %	3.73 % 3.40 %
Yahoo Mail	30371 30645	22398 23590	6858 6092	1115 963	73.75 % 76.98 %	22.58 % 19.88 %	3.67 % 3.14 %
AOL Mail	30327 30550	22438 23476	6835 6098	1054 976	73.99 % 76.84 %	22.54 % 19.96 %	3.48 % 3.19 %
Mail.com	30738 30309	23025 23654	6637 5694	1076 961	74.91 % 78.04 %	21.59 % 18.79 %	3.50 % 3.17 %
Yandex Mail	29898 30533	21625 23026	7120 6489	1153 1018	72.33 % 75.41 %	23.81 % 21.25 %	3.86 % 3.33 %
GMX Mail	30527 30338	22738 23484	6797 5977	992 877	74.48 % 77.41 %	22.27 % 19.70 %	3.25 % 2.89 %
Zoho Mail	30249 30603	22955 24081	6267 5659	1027 863	75.89 % 78.69 %	20.72 % 18.49 %	3.40 % 2.82 %
ProtonMail	30496 30131	23035 23729	6488 5554	973 848	75.53 % 78.75 %	21.27 % 18.43 %	3.19 % 2.81 %
Custom Mail	30868 29925	23754 23986	6097 5105	1017 834	76.95 % 80.15 %	19.75 % 17.06 %	3.29 % 2.79 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.