MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.524 222.740	159.994 167.312	55.306 49.092	7.224 6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.90 % 75.12 %	24.85 % 22.04 %	3.25 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17097 17260	12853 13584	3722 3238	522 438	75.18 % 78.70 %	21.77 % 18.76 %	3.05 % 2.54 %
Elektronics	16642 16996	12060 12830	4048 3706	534 460	72.47 % 75.49 %	24.32 % 21.81 %	3.21 % 2.71 %
Entertainment	16914 16894	12183 12711	4214 3697	517 486	72.03 % 75.24 %	24.91 % 21.88 %	3.06 % 2.88 %
Cosmetics & Beauty	17252 17282	12317 12937	4372 3860	563 485	71.39 % 74.86 %	25.34 % 22.34 %	3.26 % 2.81 %
Food & Drink	17653 16750	13279 13172	3840 3153	534 425	75.22 % 78.64 %	21.75 % 18.82 %	3.02 % 2.54 %
Home & Garden	17011 17252	12803 13546	3652 3225	556 481	75.26 % 78.52 %	21.47 % 18.69 %	3.27 % 2.79 %
Finance	17585 17264	11966 12307	5015 4415	604 542	68.05 % 71.29 %	28.52 % 25.57 %	3.43 % 3.14 %
Health	17429 17481	11940 12481	4920 4486	569 514	68.51 % 71.40 %	28.23 % 25.66 %	3.26 % 2.94 %
Pets	17000 16898	12690 13213	3781 3212	529 473	74.65 % 78.19 %	22.24 % 19.01 %	3.11 % 2.80 %
Sport & Fitness	17219 16932	12188 12599	4462 3842	569 491	70.78 % 74.41 %	25.91 % 22.69 %	3.30 % 2.90 %
Job & Career	17180 17413	12110 12858	4477 4013	593 542	70.49 % 73.84 %	26.06 % 23.05 %	3.45 % 3.11 %
Dating	16512 17363	10863 11852	5071 4983	578 528	65.79 % 68.26 %	30.71 % 28.70 %	3.50 % 3.04 %
Other	17030 16955	12742 13222	3732 3262	556 471	74.82 % 77.98 %	21.91 % 19.24 %	3.26 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22056 22306	14964 15872	6288 5757	804 677	67.85 % 71.16 %	28.51 % 25.81 %	3.65 % 3.04 %
Outlook Mail	22147 22677	15315 16350	6092 5622	740 705	69.15 % 72.10 %	27.51 % 24.79 %	3.34 % 3.11 %
Yahoo Mail	22455 22287	16180 16789	5531 4851	744 647	72.06 % 75.33 %	24.63 % 21.77 %	3.31 % 2.90 %
AOL Mail	22230 22551	16042 16987	5468 4898	720 666	72.16 % 75.33 %	24.60 % 21.72 %	3.24 % 2.95 %
Mail.com	22540 22191	16471 16960	5341 4577	728 654	73.07 % 76.43 %	23.70 % 20.63 %	3.23 % 2.95 %
Yandex Mail	21835 22256	15366 16401	5675 5177	794 678	70.37 % 73.69 %	25.99 % 23.26 %	3.64 % 3.05 %
GMX Mail	22160 22008	15933 16533	5564 4890	663 585	71.90 % 75.12 %	25.11 % 22.22 %	2.99 % 2.66 %
Zoho Mail	22122 22598	16364 17392	5072 4627	686 579	73.97 % 76.96 %	22.93 % 20.48 %	3.10 % 2.56 %
ProtonMail	22372 22050	16373 16877	5340 4581	659 592	73.19 % 76.54 %	23.87 % 20.78 %	2.95 % 2.68 %
Custom Mail	22607 21816	16986 17151	4935 4112	686 553	75.14 % 78.62 %	21.83 % 18.85 %	3.03 % 2.53 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.