MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
112.713 113.138	73.104 77.479	37.251 33.606	2.358 2.053

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.86 % 68.48 %	33.05 % 29.70 %	2.09 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8688 8835	6003 6456	2499 2224	186 155	69.10 % 73.07 %	28.76 % 25.17 %	2.14 % 1.75 %
Elektronics	8237 8526	5329 5801	2737 2571	171 154	64.70 % 68.04 %	33.23 % 30.15 %	2.08 % 1.81 %
Entertainment	8456 8366	5463 5737	2822 2475	171 154	64.61 % 68.58 %	33.37 % 29.58 %	2.02 % 1.84 %
Cosmetics & Beauty	8958 8842	5765 6023	3008 2653	185 166	64.36 % 68.12 %	33.58 % 30.00 %	2.07 % 1.88 %
Food & Drink	9121 8432	6319 6149	2608 2136	194 147	69.28 % 72.92 %	28.59 % 25.33 %	2.13 % 1.74 %
Home & Garden	8542 8662	5928 6339	2427 2165	187 158	69.40 % 73.18 %	28.41 % 24.99 %	2.19 % 1.82 %
Finance	8889 8693	5301 5506	3404 3028	184 159	59.64 % 63.34 %	38.29 % 34.83 %	2.07 % 1.83 %
Health	8980 9136	5358 5741	3434 3223	188 172	59.67 % 62.84 %	38.24 % 35.28 %	2.09 % 1.88 %
Pets	8734 8448	6063 6188	2491 2106	180 154	69.42 % 73.25 %	28.52 % 24.93 %	2.06 % 1.82 %
Sport & Fitness	8840 8642	5669 5909	2986 2575	185 158	64.13 % 68.38 %	33.78 % 29.80 %	2.09 % 1.83 %
Job & Career	8708 8853	5615 6055	2909 2639	184 159	64.48 % 68.39 %	33.41 % 29.81 %	2.11 % 1.80 %
Dating	8050 9048	4375 5240	3511 3643	164 165	54.35 % 57.91 %	43.61 % 40.26 %	2.04 % 1.82 %
Other	8510 8655	5916 6335	2415 2168	179 152	69.52 % 73.19 %	28.38 % 25.05 %	2.10 % 1.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11101 11484	6575 7226	4294 4056	232 202	59.23 % 62.92 %	38.68 % 35.32 %	2.09 % 1.76 %
Outlook Mail	11269 11576	6920 7516	4114 3851	235 209	61.41 % 64.93 %	36.51 % 33.27 %	2.09 % 1.81 %
Yahoo Mail	11535 11324	7637 7888	3656 3227	242 209	66.21 % 69.66 %	31.69 % 28.50 %	2.10 % 1.85 %
AOL Mail	11319 11481	7473 8030	3604 3245	242 206	66.02 % 69.94 %	31.84 % 28.26 %	2.14 % 1.79 %
Mail.com	11587 11187	7769 7931	3575 3048	243 208	67.05 % 70.89 %	30.85 % 27.25 %	2.10 % 1.86 %
Yandex Mail	10778 11219	6888 7586	3665 3426	225 207	63.91 % 67.62 %	34.00 % 30.54 %	2.09 % 1.85 %
GMX Mail	11178 11129	7055 7432	3889 3490	234 207	63.12 % 66.78 %	34.79 % 31.36 %	2.09 % 1.86 %
Zoho Mail	10994 11629	7393 8197	3376 3222	225 210	67.25 % 70.49 %	30.71 % 27.71 %	2.05 % 1.81 %
ProtonMail	11455 10996	7464 7570	3751 3227	240 199	65.16 % 68.84 %	32.75 % 29.35 %	2.10 % 1.81 %
Custom Mail	11497 11113	7930 8103	3327 2814	240 196	68.97 % 72.91 %	28.94 % 25.32 %	2.09 % 1.76 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.