MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.903 393.059	295.285 306.850	82.898 73.254	14.720 12.955

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.15 % 78.07 %	21.10 % 18.64 %	3.75 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30216 30638	23580 24880	5602 4873	1034 885	78.04 % 81.21 %	18.54 % 15.91 %	3.42 % 2.89 %
Elektronics	29675 29852	22528 23526	6035 5417	1112 909	75.92 % 78.81 %	20.34 % 18.15 %	3.75 % 3.05 %
Entertainment	30002 29855	22601 23294	6343 5559	1058 1002	75.33 % 78.02 %	21.14 % 18.62 %	3.53 % 3.36 %
Cosmetics & Beauty	30510 30343	22808 23607	6523 5722	1179 1014	74.76 % 77.80 %	21.38 % 18.86 %	3.86 % 3.34 %
Food & Drink	30438 29905	23750 24251	5653 4773	1035 881	78.03 % 81.09 %	18.57 % 15.96 %	3.40 % 2.95 %
Home & Garden	30165 30450	23570 24684	5527 4839	1068 927	78.14 % 81.06 %	18.32 % 15.89 %	3.54 % 3.04 %
Finance	30740 30204	22023 22548	7421 6508	1296 1148	71.64 % 74.65 %	24.14 % 21.55 %	4.22 % 3.80 %
Health	30375 30775	22079 23177	7152 6511	1144 1087	72.69 % 75.31 %	23.55 % 21.16 %	3.77 % 3.53 %
Pets	30196 30038	23325 24147	5813 4963	1058 928	77.25 % 80.39 %	19.25 % 16.52 %	3.50 % 3.09 %
Sport & Fitness	30385 29791	22490 22975	6738 5800	1157 1016	74.02 % 77.12 %	22.18 % 19.47 %	3.81 % 3.41 %
Job & Career	30476 30661	22331 23385	6906 6165	1239 1111	73.27 % 76.27 %	22.66 % 20.11 %	4.07 % 3.62 %
Dating	29722 30356	20987 22166	7483 7109	1252 1081	70.61 % 73.02 %	25.18 % 23.42 %	4.21 % 3.56 %
Other	30003 30191	23213 24210	5702 5015	1088 966	77.37 % 80.19 %	19.00 % 16.61 %	3.63 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 39378	28254 29457	9383 8484	1645 1437	71.93 % 74.81 %	23.89 % 21.55 %	4.19 % 3.65 %
Outlook Mail	39531 40094	28754 30220	9197 8396	1580 1478	72.74 % 75.37 %	23.27 % 20.94 %	4.00 % 3.69 %
Yahoo Mail	39178 39495	29271 30752	8355 7423	1552 1320	74.71 % 77.86 %	21.33 % 18.79 %	3.96 % 3.34 %
AOL Mail	39042 39480	29207 30705	8337 7421	1498 1354	74.81 % 77.77 %	21.35 % 18.80 %	3.84 % 3.43 %
Mail.com	39609 39033	30057 30810	8064 6908	1488 1315	75.88 % 78.93 %	20.36 % 17.70 %	3.76 % 3.37 %
Yandex Mail	38788 39453	28539 30144	8715 7905	1534 1404	73.58 % 76.40 %	22.47 % 20.04 %	3.95 % 3.56 %
GMX Mail	39475 39235	29958 30910	8148 7131	1369 1194	75.89 % 78.78 %	20.64 % 18.18 %	3.47 % 3.04 %
Zoho Mail	39145 39343	30157 31386	7605 6781	1383 1176	77.04 % 79.78 %	19.43 % 17.24 %	3.53 % 2.99 %
ProtonMail	39227 38873	30184 31097	7741 6624	1302 1152	76.95 % 80.00 %	19.73 % 17.04 %	3.32 % 2.96 %
Custom Mail	39626 38675	30904 31369	7353 6181	1369 1125	77.99 % 81.11 %	18.56 % 15.98 %	3.45 % 2.91 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.