MailerLite and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.220
40.838
|
203.589
28.449
|
64.056
11.943
|
9.575
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.44 %
69.66 %
|
23.11 %
29.24 %
|
3.45 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21388
3108
|
16381
2310
|
4323
763
|
684
35
|
76.59 %
74.32 %
|
20.21 %
24.55 %
|
3.20 %
1.13 %
|
Elektronics |
20803
3168
|
15426
2203
|
4672
930
|
705
35
|
74.15 %
69.54 %
|
22.46 %
29.36 %
|
3.39 %
1.10 %
|
Entertainment |
21154
3097
|
15589
2149
|
4900
920
|
665
28
|
73.69 %
69.39 %
|
23.16 %
29.71 %
|
3.14 %
0.90 %
|
Cosmetics & Beauty |
21510
3104
|
15715
2138
|
5050
928
|
745
38
|
73.06 %
68.88 %
|
23.48 %
29.90 %
|
3.46 %
1.22 %
|
Food & Drink |
21737
2988
|
16634
2221
|
4413
729
|
690
38
|
76.52 %
74.33 %
|
20.30 %
24.40 %
|
3.17 %
1.27 %
|
Home & Garden |
21237
3198
|
16281
2374
|
4247
790
|
709
34
|
76.66 %
74.23 %
|
20.00 %
24.70 %
|
3.34 %
1.06 %
|
Finance |
21813
3213
|
15172
2065
|
5782
1111
|
859
37
|
69.55 %
64.27 %
|
26.51 %
34.58 %
|
3.94 %
1.15 %
|
Health |
21577
3194
|
15191
2052
|
5633
1109
|
753
33
|
70.40 %
64.25 %
|
26.11 %
34.72 %
|
3.49 %
1.03 %
|
Pets |
21185
3075
|
16075
2277
|
4411
768
|
699
30
|
75.88 %
74.05 %
|
20.82 %
24.98 %
|
3.30 %
0.98 %
|
Sport & Fitness |
21526
3244
|
15542
2247
|
5199
961
|
785
36
|
72.20 %
69.27 %
|
24.15 %
29.62 %
|
3.65 %
1.11 %
|
Job & Career |
21413
3038
|
15393
2106
|
5245
898
|
775
34
|
71.89 %
69.32 %
|
24.49 %
29.56 %
|
3.62 %
1.12 %
|
Dating |
20741
3120
|
14105
1854
|
5835
1226
|
801
40
|
68.01 %
59.42 %
|
28.13 %
39.29 %
|
3.86 %
1.28 %
|
Other |
21136
3291
|
16085
2453
|
4346
810
|
705
28
|
76.10 %
74.54 %
|
20.56 %
24.61 %
|
3.34 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27599
3918
|
19231
2512
|
7272
1366
|
1096
40
|
69.68 %
64.11 %
|
26.35 %
34.86 %
|
3.97 %
1.02 %
|
Outlook Mail |
27739
4078
|
19663
2660
|
7078
1375
|
998
43
|
70.89 %
65.23 %
|
25.52 %
33.72 %
|
3.60 %
1.05 %
|
Yahoo Mail |
27676
4200
|
20289
2966
|
6401
1187
|
986
47
|
73.31 %
70.62 %
|
23.13 %
28.26 %
|
3.56 %
1.12 %
|
AOL Mail |
27730
4366
|
20394
3106
|
6391
1213
|
945
47
|
73.54 %
71.14 %
|
23.05 %
27.78 %
|
3.41 %
1.08 %
|
Mail.com |
27970
4218
|
20832
3033
|
6194
1137
|
944
48
|
74.48 %
71.91 %
|
22.15 %
26.96 %
|
3.38 %
1.14 %
|
Yandex Mail |
27193
4051
|
19526
2782
|
6632
1223
|
1035
46
|
71.81 %
68.67 %
|
24.39 %
30.19 %
|
3.81 %
1.14 %
|
GMX Mail |
27764
4002
|
20491
2712
|
6393
1243
|
880
47
|
73.80 %
67.77 %
|
23.03 %
31.06 %
|
3.17 %
1.17 %
|
Zoho Mail |
27612
3898
|
20819
2817
|
5879
1038
|
914
43
|
75.40 %
72.27 %
|
21.29 %
26.63 %
|
3.31 %
1.10 %
|
ProtonMail |
27789
3953
|
20803
2797
|
6107
1112
|
879
44
|
74.86 %
70.76 %
|
21.98 %
28.13 %
|
3.16 %
1.11 %
|
Custom Mail |
28148
4154
|
21541
3064
|
5709
1049
|
898
41
|
76.53 %
73.76 %
|
20.28 %
25.25 %
|
3.19 %
0.99 %
|
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