MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.220 40.838	203.589 28.449	64.056 11.943	9.575 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.44 % 69.66 %	23.11 % 29.24 %	3.45 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21388 3108	16381 2310	4323 763	684 35	76.59 % 74.32 %	20.21 % 24.55 %	3.20 % 1.13 %
Elektronics	20803 3168	15426 2203	4672 930	705 35	74.15 % 69.54 %	22.46 % 29.36 %	3.39 % 1.10 %
Entertainment	21154 3097	15589 2149	4900 920	665 28	73.69 % 69.39 %	23.16 % 29.71 %	3.14 % 0.90 %
Cosmetics & Beauty	21510 3104	15715 2138	5050 928	745 38	73.06 % 68.88 %	23.48 % 29.90 %	3.46 % 1.22 %
Food & Drink	21737 2988	16634 2221	4413 729	690 38	76.52 % 74.33 %	20.30 % 24.40 %	3.17 % 1.27 %
Home & Garden	21237 3198	16281 2374	4247 790	709 34	76.66 % 74.23 %	20.00 % 24.70 %	3.34 % 1.06 %
Finance	21813 3213	15172 2065	5782 1111	859 37	69.55 % 64.27 %	26.51 % 34.58 %	3.94 % 1.15 %
Health	21577 3194	15191 2052	5633 1109	753 33	70.40 % 64.25 %	26.11 % 34.72 %	3.49 % 1.03 %
Pets	21185 3075	16075 2277	4411 768	699 30	75.88 % 74.05 %	20.82 % 24.98 %	3.30 % 0.98 %
Sport & Fitness	21526 3244	15542 2247	5199 961	785 36	72.20 % 69.27 %	24.15 % 29.62 %	3.65 % 1.11 %
Job & Career	21413 3038	15393 2106	5245 898	775 34	71.89 % 69.32 %	24.49 % 29.56 %	3.62 % 1.12 %
Dating	20741 3120	14105 1854	5835 1226	801 40	68.01 % 59.42 %	28.13 % 39.29 %	3.86 % 1.28 %
Other	21136 3291	16085 2453	4346 810	705 28	76.10 % 74.54 %	20.56 % 24.61 %	3.34 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27599 3918	19231 2512	7272 1366	1096 40	69.68 % 64.11 %	26.35 % 34.86 %	3.97 % 1.02 %
Outlook Mail	27739 4078	19663 2660	7078 1375	998 43	70.89 % 65.23 %	25.52 % 33.72 %	3.60 % 1.05 %
Yahoo Mail	27676 4200	20289 2966	6401 1187	986 47	73.31 % 70.62 %	23.13 % 28.26 %	3.56 % 1.12 %
AOL Mail	27730 4366	20394 3106	6391 1213	945 47	73.54 % 71.14 %	23.05 % 27.78 %	3.41 % 1.08 %
Mail.com	27970 4218	20832 3033	6194 1137	944 48	74.48 % 71.91 %	22.15 % 26.96 %	3.38 % 1.14 %
Yandex Mail	27193 4051	19526 2782	6632 1223	1035 46	71.81 % 68.67 %	24.39 % 30.19 %	3.81 % 1.14 %
GMX Mail	27764 4002	20491 2712	6393 1243	880 47	73.80 % 67.77 %	23.03 % 31.06 %	3.17 % 1.17 %
Zoho Mail	27612 3898	20819 2817	5879 1038	914 43	75.40 % 72.27 %	21.29 % 26.63 %	3.31 % 1.10 %
ProtonMail	27789 3953	20803 2797	6107 1112	879 44	74.86 % 70.76 %	21.98 % 28.13 %	3.16 % 1.11 %
Custom Mail	28148 4154	21541 3064	5709 1049	898 41	76.53 % 73.76 %	20.28 % 25.25 %	3.19 % 0.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.