MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.524 40.838	159.994 28.449	55.306 11.943	7.224 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.90 % 69.66 %	24.85 % 29.24 %	3.25 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17097 3108	12853 2310	3722 763	522 35	75.18 % 74.32 %	21.77 % 24.55 %	3.05 % 1.13 %
Elektronics	16642 3168	12060 2203	4048 930	534 35	72.47 % 69.54 %	24.32 % 29.36 %	3.21 % 1.10 %
Entertainment	16914 3097	12183 2149	4214 920	517 28	72.03 % 69.39 %	24.91 % 29.71 %	3.06 % 0.90 %
Cosmetics & Beauty	17252 3104	12317 2138	4372 928	563 38	71.39 % 68.88 %	25.34 % 29.90 %	3.26 % 1.22 %
Food & Drink	17653 2988	13279 2221	3840 729	534 38	75.22 % 74.33 %	21.75 % 24.40 %	3.02 % 1.27 %
Home & Garden	17011 3198	12803 2374	3652 790	556 34	75.26 % 74.23 %	21.47 % 24.70 %	3.27 % 1.06 %
Finance	17585 3213	11966 2065	5015 1111	604 37	68.05 % 64.27 %	28.52 % 34.58 %	3.43 % 1.15 %
Health	17429 3194	11940 2052	4920 1109	569 33	68.51 % 64.25 %	28.23 % 34.72 %	3.26 % 1.03 %
Pets	17000 3075	12690 2277	3781 768	529 30	74.65 % 74.05 %	22.24 % 24.98 %	3.11 % 0.98 %
Sport & Fitness	17219 3244	12188 2247	4462 961	569 36	70.78 % 69.27 %	25.91 % 29.62 %	3.30 % 1.11 %
Job & Career	17180 3038	12110 2106	4477 898	593 34	70.49 % 69.32 %	26.06 % 29.56 %	3.45 % 1.12 %
Dating	16512 3120	10863 1854	5071 1226	578 40	65.79 % 59.42 %	30.71 % 39.29 %	3.50 % 1.28 %
Other	17030 3291	12742 2453	3732 810	556 28	74.82 % 74.54 %	21.91 % 24.61 %	3.26 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22056 3918	14964 2512	6288 1366	804 40	67.85 % 64.11 %	28.51 % 34.86 %	3.65 % 1.02 %
Outlook Mail	22147 4078	15315 2660	6092 1375	740 43	69.15 % 65.23 %	27.51 % 33.72 %	3.34 % 1.05 %
Yahoo Mail	22455 4200	16180 2966	5531 1187	744 47	72.06 % 70.62 %	24.63 % 28.26 %	3.31 % 1.12 %
AOL Mail	22230 4366	16042 3106	5468 1213	720 47	72.16 % 71.14 %	24.60 % 27.78 %	3.24 % 1.08 %
Mail.com	22540 4218	16471 3033	5341 1137	728 48	73.07 % 71.91 %	23.70 % 26.96 %	3.23 % 1.14 %
Yandex Mail	21835 4051	15366 2782	5675 1223	794 46	70.37 % 68.67 %	25.99 % 30.19 %	3.64 % 1.14 %
GMX Mail	22160 4002	15933 2712	5564 1243	663 47	71.90 % 67.77 %	25.11 % 31.06 %	2.99 % 1.17 %
Zoho Mail	22122 3898	16364 2817	5072 1038	686 43	73.97 % 72.27 %	22.93 % 26.63 %	3.10 % 1.10 %
ProtonMail	22372 3953	16373 2797	5340 1112	659 44	73.19 % 70.76 %	23.87 % 28.13 %	2.95 % 1.11 %
Custom Mail	22607 4154	16986 3064	4935 1049	686 41	75.14 % 73.76 %	21.83 % 25.25 %	3.03 % 0.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.