MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.222 40.838	132.835 28.449	49.673 11.943	5.714 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.57 % 69.66 %	26.39 % 29.24 %	3.04 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14468 3108	10719 2310	3346 763	403 35	74.09 % 74.32 %	23.13 % 24.55 %	2.79 % 1.13 %
Elektronics	13916 3168	9878 2203	3617 930	421 35	70.98 % 69.54 %	25.99 % 29.36 %	3.03 % 1.10 %
Entertainment	14186 3097	10016 2149	3769 920	401 28	70.60 % 69.39 %	26.57 % 29.71 %	2.83 % 0.90 %
Cosmetics & Beauty	14664 3104	10287 2138	3945 928	432 38	70.15 % 68.88 %	26.90 % 29.90 %	2.95 % 1.22 %
Food & Drink	15047 2988	11155 2221	3463 729	429 38	74.13 % 74.33 %	23.01 % 24.40 %	2.85 % 1.27 %
Home & Garden	14349 3198	10634 2374	3270 790	445 34	74.11 % 74.23 %	22.79 % 24.70 %	3.10 % 1.06 %
Finance	14937 3213	9926 2065	4528 1111	483 37	66.45 % 64.27 %	30.31 % 34.58 %	3.23 % 1.15 %
Health	14716 3194	9812 2052	4442 1109	462 33	66.68 % 64.25 %	30.18 % 34.72 %	3.14 % 1.03 %
Pets	14416 3075	10610 2277	3377 768	429 30	73.60 % 74.05 %	23.43 % 24.98 %	2.98 % 0.98 %
Sport & Fitness	14662 3244	10216 2247	4009 961	437 36	69.68 % 69.27 %	27.34 % 29.62 %	2.98 % 1.11 %
Job & Career	14559 3038	10109 2106	3997 898	453 34	69.43 % 69.32 %	27.45 % 29.56 %	3.11 % 1.12 %
Dating	13851 3120	8798 1854	4580 1226	473 40	63.52 % 59.42 %	33.07 % 39.29 %	3.41 % 1.28 %
Other	14451 3291	10675 2453	3330 810	446 28	73.87 % 74.54 %	23.04 % 24.61 %	3.09 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18617 3918	12327 2512	5664 1366	626 40	66.21 % 64.11 %	30.42 % 34.86 %	3.36 % 1.02 %
Outlook Mail	18818 4078	12735 2660	5491 1375	592 43	67.67 % 65.23 %	29.18 % 33.72 %	3.15 % 1.05 %
Yahoo Mail	19092 4200	13539 2966	4956 1187	597 47	70.91 % 70.62 %	25.96 % 28.26 %	3.13 % 1.12 %
AOL Mail	18763 4366	13320 3106	4875 1213	568 47	70.99 % 71.14 %	25.98 % 27.78 %	3.03 % 1.08 %
Mail.com	19031 4218	13689 3033	4773 1137	569 48	71.93 % 71.91 %	25.08 % 26.96 %	2.99 % 1.14 %
Yandex Mail	18342 4051	12698 2782	5036 1223	608 46	69.23 % 68.67 %	27.46 % 30.19 %	3.31 % 1.14 %
GMX Mail	18751 4002	13181 2712	5046 1243	524 47	70.29 % 67.77 %	26.91 % 31.06 %	2.79 % 1.17 %
Zoho Mail	18678 3898	13583 2817	4545 1038	550 43	72.72 % 72.27 %	24.33 % 26.63 %	2.94 % 1.10 %
ProtonMail	18945 3953	13572 2797	4845 1112	528 44	71.64 % 70.76 %	25.57 % 28.13 %	2.79 % 1.11 %
Custom Mail	19185 4154	14191 3064	4442 1049	552 41	73.97 % 73.76 %	23.15 % 25.25 %	2.88 % 0.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.