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MailerLite and Newsletter2Go Email Deliverability Comparison

  MailerLite
  Newsletter2Go

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  104.925
  106.755
  68.148
  73.230
  34.595
  32.267
  2.182
  1.258

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats MailerLite in this comparison.

Inbox Rate Spam Rate Lost Rate
  64.95 %
  68.60 %
  32.97 %
  30.23 %
  2.08 %
  1.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8078
  8277
  5584
  6058
  2321
  2120
  173
  99
  69.13 %
  73.19 %
  28.73 %
  25.61 %
  2.14 %
  1.20 %
Elektronics
  7650
  8398
  4959
  5720
  2534
  2575
  157
  103
  64.82 %
  68.11 %
  33.12 %
  30.66 %
  2.05 %
  1.23 %
Entertainment
  7878
  8225
  5092
  5618
  2627
  2522
  159
  85
  64.64 %
  68.30 %
  33.35 %
  30.66 %
  2.02 %
  1.03 %
Cosmetics & Beauty
  8369
  8314
  5393
  5654
  2805
  2554
  171
  106
  64.44 %
  68.01 %
  33.52 %
  30.72 %
  2.04 %
  1.27 %
Food & Drink
  8536
  7771
  5926
  5697
  2431
  1979
  179
  95
  69.42 %
  73.31 %
  28.48 %
  25.47 %
  2.10 %
  1.22 %
Home & Garden
  7924
  8012
  5512
  5860
  2240
  2055
  172
  97
  69.56 %
  73.14 %
  28.27 %
  25.65 %
  2.17 %
  1.21 %
Finance
  8167
  8213
  4876
  5195
  3123
  2917
  168
  101
  59.70 %
  63.25 %
  38.24 %
  35.52 %
  2.06 %
  1.23 %
Health
  8346
  8167
  4987
  5186
  3183
  2889
  176
  92
  59.75 %
  63.50 %
  38.14 %
  35.37 %
  2.11 %
  1.13 %
Pets
  8027
  8338
  5579
  6094
  2286
  2151
  162
  93
  69.50 %
  73.09 %
  28.48 %
  25.80 %
  2.02 %
  1.12 %
Sport & Fitness
  8330
  8399
  5345
  5724
  2811
  2574
  174
  101
  64.17 %
  68.15 %
  33.75 %
  30.65 %
  2.09 %
  1.20 %
Job & Career
  8098
  8258
  5229
  5644
  2698
  2517
  171
  97
  64.57 %
  68.35 %
  33.32 %
  30.48 %
  2.11 %
  1.17 %
Dating
  7520
  8152
  4094
  4753
  3274
  3301
  152
  98
  54.44 %
  58.30 %
  43.54 %
  40.49 %
  2.02 %
  1.20 %
Other
  8002
  8231
  5572
  6027
  2262
  2113
  168
  91
  69.63 %
  73.22 %
  28.27 %
  25.67 %
  2.10 %
  1.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10305
  10186
  6109
  6388
  3982
  3687
  214
  111
  59.28 %
  62.71 %
  38.64 %
  36.20 %
  2.08 %
  1.09 %
Outlook Mail
  10550
  10664
  6480
  6896
  3850
  3642
  220
  126
  61.42 %
  64.67 %
  36.49 %
  34.15 %
  2.09 %
  1.18 %
Yahoo Mail
  10637
  10937
  7053
  7616
  3363
  3183
  221
  138
  66.31 %
  69.64 %
  31.62 %
  29.10 %
  2.08 %
  1.26 %
AOL Mail
  10584
  11063
  6991
  7731
  3368
  3201
  225
  131
  66.05 %
  69.88 %
  31.82 %
  28.93 %
  2.13 %
  1.18 %
Mail.com
  10909
  10790
  7321
  7660
  3360
  3008
  228
  122
  67.11 %
  70.99 %
  30.80 %
  27.88 %
  2.09 %
  1.13 %
Yandex Mail
  10056
  10507
  6435
  7145
  3413
  3243
  208
  119
  63.99 %
  68.00 %
  33.94 %
  30.87 %
  2.07 %
  1.13 %
GMX Mail
  10312
  10492
  6520
  7002
  3578
  3364
  214
  126
  63.23 %
  66.74 %
  34.70 %
  32.06 %
  2.08 %
  1.20 %
Zoho Mail
  10171
  10534
  6853
  7473
  3112
  2936
  206
  125
  67.38 %
  70.94 %
  30.60 %
  27.87 %
  2.03 %
  1.19 %
ProtonMail
  10655
  10716
  6952
  7424
  3480
  3164
  223
  128
  65.25 %
  69.28 %
  32.66 %
  29.53 %
  2.09 %
  1.19 %
Custom Mail
  10746
  10866
  7434
  7895
  3089
  2839
  223
  132
  69.18 %
  72.66 %
  28.75 %
  26.13 %
  2.08 %
  1.21 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.