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MailerLite and Newsletter2Go Email Deliverability Comparison

  MailerLite
  Newsletter2Go

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.222
  40.838
  132.835
  28.449
  49.673
  11.943
  5.714
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  70.57 %
  69.66 %
  26.39 %
  29.24 %
  3.04 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14468
  3108
  10719
  2310
  3346
  763
  403
  35
  74.09 %
  74.32 %
  23.13 %
  24.55 %
  2.79 %
  1.13 %
Elektronics
  13916
  3168
  9878
  2203
  3617
  930
  421
  35
  70.98 %
  69.54 %
  25.99 %
  29.36 %
  3.03 %
  1.10 %
Entertainment
  14186
  3097
  10016
  2149
  3769
  920
  401
  28
  70.60 %
  69.39 %
  26.57 %
  29.71 %
  2.83 %
  0.90 %
Cosmetics & Beauty
  14664
  3104
  10287
  2138
  3945
  928
  432
  38
  70.15 %
  68.88 %
  26.90 %
  29.90 %
  2.95 %
  1.22 %
Food & Drink
  15047
  2988
  11155
  2221
  3463
  729
  429
  38
  74.13 %
  74.33 %
  23.01 %
  24.40 %
  2.85 %
  1.27 %
Home & Garden
  14349
  3198
  10634
  2374
  3270
  790
  445
  34
  74.11 %
  74.23 %
  22.79 %
  24.70 %
  3.10 %
  1.06 %
Finance
  14937
  3213
  9926
  2065
  4528
  1111
  483
  37
  66.45 %
  64.27 %
  30.31 %
  34.58 %
  3.23 %
  1.15 %
Health
  14716
  3194
  9812
  2052
  4442
  1109
  462
  33
  66.68 %
  64.25 %
  30.18 %
  34.72 %
  3.14 %
  1.03 %
Pets
  14416
  3075
  10610
  2277
  3377
  768
  429
  30
  73.60 %
  74.05 %
  23.43 %
  24.98 %
  2.98 %
  0.98 %
Sport & Fitness
  14662
  3244
  10216
  2247
  4009
  961
  437
  36
  69.68 %
  69.27 %
  27.34 %
  29.62 %
  2.98 %
  1.11 %
Job & Career
  14559
  3038
  10109
  2106
  3997
  898
  453
  34
  69.43 %
  69.32 %
  27.45 %
  29.56 %
  3.11 %
  1.12 %
Dating
  13851
  3120
  8798
  1854
  4580
  1226
  473
  40
  63.52 %
  59.42 %
  33.07 %
  39.29 %
  3.41 %
  1.28 %
Other
  14451
  3291
  10675
  2453
  3330
  810
  446
  28
  73.87 %
  74.54 %
  23.04 %
  24.61 %
  3.09 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18617
  3918
  12327
  2512
  5664
  1366
  626
  40
  66.21 %
  64.11 %
  30.42 %
  34.86 %
  3.36 %
  1.02 %
Outlook Mail
  18818
  4078
  12735
  2660
  5491
  1375
  592
  43
  67.67 %
  65.23 %
  29.18 %
  33.72 %
  3.15 %
  1.05 %
Yahoo Mail
  19092
  4200
  13539
  2966
  4956
  1187
  597
  47
  70.91 %
  70.62 %
  25.96 %
  28.26 %
  3.13 %
  1.12 %
AOL Mail
  18763
  4366
  13320
  3106
  4875
  1213
  568
  47
  70.99 %
  71.14 %
  25.98 %
  27.78 %
  3.03 %
  1.08 %
Mail.com
  19031
  4218
  13689
  3033
  4773
  1137
  569
  48
  71.93 %
  71.91 %
  25.08 %
  26.96 %
  2.99 %
  1.14 %
Yandex Mail
  18342
  4051
  12698
  2782
  5036
  1223
  608
  46
  69.23 %
  68.67 %
  27.46 %
  30.19 %
  3.31 %
  1.14 %
GMX Mail
  18751
  4002
  13181
  2712
  5046
  1243
  524
  47
  70.29 %
  67.77 %
  26.91 %
  31.06 %
  2.79 %
  1.17 %
Zoho Mail
  18678
  3898
  13583
  2817
  4545
  1038
  550
  43
  72.72 %
  72.27 %
  24.33 %
  26.63 %
  2.94 %
  1.10 %
ProtonMail
  18945
  3953
  13572
  2797
  4845
  1112
  528
  44
  71.64 %
  70.76 %
  25.57 %
  28.13 %
  2.79 %
  1.11 %
Custom Mail
  19185
  4154
  14191
  3064
  4442
  1049
  552
  41
  73.97 %
  73.76 %
  23.15 %
  25.25 %
  2.88 %
  0.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.