MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.322 40.838	225.112 28.449	68.436 11.943	10.774 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.97 % 69.66 %	22.49 % 29.24 %	3.54 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23392 3108	18021 2310	4612 763	759 35	77.04 % 74.32 %	19.72 % 24.55 %	3.24 % 1.13 %
Elektronics	22937 3168	17139 2203	5002 930	796 35	74.72 % 69.54 %	21.81 % 29.36 %	3.47 % 1.10 %
Entertainment	23137 3097	17177 2149	5218 920	742 28	74.24 % 69.39 %	22.55 % 29.71 %	3.21 % 0.90 %
Cosmetics & Beauty	23680 3104	17422 2138	5404 928	854 38	73.57 % 68.88 %	22.82 % 29.90 %	3.61 % 1.22 %
Food & Drink	23831 2988	18343 2221	4711 729	777 38	76.97 % 74.33 %	19.77 % 24.40 %	3.26 % 1.27 %
Home & Garden	23312 3198	17980 2374	4540 790	792 34	77.13 % 74.23 %	19.47 % 24.70 %	3.40 % 1.06 %
Finance	23923 3213	16799 2065	6164 1111	960 37	70.22 % 64.27 %	25.77 % 34.58 %	4.01 % 1.15 %
Health	23647 3194	16819 2052	5992 1109	836 33	71.13 % 64.25 %	25.34 % 34.72 %	3.54 % 1.03 %
Pets	23247 3075	17743 2277	4727 768	777 30	76.32 % 74.05 %	20.33 % 24.98 %	3.34 % 0.98 %
Sport & Fitness	23624 3244	17188 2247	5563 961	873 36	72.76 % 69.27 %	23.55 % 29.62 %	3.70 % 1.11 %
Job & Career	23504 3038	16991 2106	5623 898	890 34	72.29 % 69.32 %	23.92 % 29.56 %	3.79 % 1.12 %
Dating	22826 3120	15700 1854	6211 1226	915 40	68.78 % 59.42 %	27.21 % 39.29 %	4.01 % 1.28 %
Other	23262 3291	17790 2453	4669 810	803 28	76.48 % 74.54 %	20.07 % 24.61 %	3.45 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30357 3918	21360 2512	7767 1366	1230 40	70.36 % 64.11 %	25.59 % 34.86 %	4.05 % 1.02 %
Outlook Mail	30491 4078	21784 2660	7570 1375	1137 43	71.44 % 65.23 %	24.83 % 33.72 %	3.73 % 1.05 %
Yahoo Mail	30371 4200	22398 2966	6858 1187	1115 47	73.75 % 70.62 %	22.58 % 28.26 %	3.67 % 1.12 %
AOL Mail	30327 4366	22438 3106	6835 1213	1054 47	73.99 % 71.14 %	22.54 % 27.78 %	3.48 % 1.08 %
Mail.com	30738 4218	23025 3033	6637 1137	1076 48	74.91 % 71.91 %	21.59 % 26.96 %	3.50 % 1.14 %
Yandex Mail	29898 4051	21625 2782	7120 1223	1153 46	72.33 % 68.67 %	23.81 % 30.19 %	3.86 % 1.14 %
GMX Mail	30527 4002	22738 2712	6797 1243	992 47	74.48 % 67.77 %	22.27 % 31.06 %	3.25 % 1.17 %
Zoho Mail	30249 3898	22955 2817	6267 1038	1027 43	75.89 % 72.27 %	20.72 % 26.63 %	3.40 % 1.10 %
ProtonMail	30496 3953	23035 2797	6488 1112	973 44	75.53 % 70.76 %	21.27 % 28.13 %	3.19 % 1.11 %
Custom Mail	30868 4154	23754 3064	6097 1049	1017 41	76.95 % 73.76 %	19.75 % 25.25 %	3.29 % 0.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.