MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.787 40.838	181.723 28.449	59.649 11.943	8.415 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.75 % 69.66 %	23.88 % 29.24 %	3.37 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19225 3108	14612 2310	4020 763	593 35	76.01 % 74.32 %	20.91 % 24.55 %	3.08 % 1.13 %
Elektronics	18719 3168	13741 2203	4356 930	622 35	73.41 % 69.54 %	23.27 % 29.36 %	3.32 % 1.10 %
Entertainment	18991 3097	13856 2149	4545 920	590 28	72.96 % 69.39 %	23.93 % 29.71 %	3.11 % 0.90 %
Cosmetics & Beauty	19396 3104	14023 2138	4712 928	661 38	72.30 % 68.88 %	24.29 % 29.90 %	3.41 % 1.22 %
Food & Drink	19677 2988	14943 2221	4121 729	613 38	75.94 % 74.33 %	20.94 % 24.40 %	3.12 % 1.27 %
Home & Garden	19050 3198	14486 2374	3931 790	633 34	76.04 % 74.23 %	20.64 % 24.70 %	3.32 % 1.06 %
Finance	19729 3213	13595 2065	5401 1111	733 37	68.91 % 64.27 %	27.38 % 34.58 %	3.72 % 1.15 %
Health	19496 3194	13548 2052	5278 1109	670 33	69.49 % 64.25 %	27.07 % 34.72 %	3.44 % 1.03 %
Pets	19104 3075	14392 2277	4100 768	612 30	75.34 % 74.05 %	21.46 % 24.98 %	3.20 % 0.98 %
Sport & Fitness	19358 3244	13848 2247	4828 961	682 36	71.54 % 69.27 %	24.94 % 29.62 %	3.52 % 1.11 %
Job & Career	19303 3038	13754 2106	4861 898	688 34	71.25 % 69.32 %	25.18 % 29.56 %	3.56 % 1.12 %
Dating	18636 3120	12495 1854	5453 1226	688 40	67.05 % 59.42 %	29.26 % 39.29 %	3.69 % 1.28 %
Other	19103 3291	14430 2453	4043 810	630 28	75.54 % 74.54 %	21.16 % 24.61 %	3.30 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24819 3918	17094 2512	6774 1366	951 40	68.87 % 64.11 %	27.29 % 34.86 %	3.83 % 1.02 %
Outlook Mail	24937 4078	17477 2660	6584 1375	876 43	70.08 % 65.23 %	26.40 % 33.72 %	3.51 % 1.05 %
Yahoo Mail	25058 4200	18227 2966	5966 1187	865 47	72.74 % 70.62 %	23.81 % 28.26 %	3.45 % 1.12 %
AOL Mail	24946 4366	18188 3106	5922 1213	836 47	72.91 % 71.14 %	23.74 % 27.78 %	3.35 % 1.08 %
Mail.com	25190 4218	18595 3033	5754 1137	841 48	73.82 % 71.91 %	22.84 % 26.96 %	3.34 % 1.14 %
Yandex Mail	24553 4051	17463 2782	6161 1223	929 46	71.12 % 68.67 %	25.09 % 30.19 %	3.78 % 1.14 %
GMX Mail	24941 4002	18195 2712	5976 1243	770 47	72.95 % 67.77 %	23.96 % 31.06 %	3.09 % 1.17 %
Zoho Mail	24908 3898	18629 2817	5479 1038	800 43	74.79 % 72.27 %	22.00 % 26.63 %	3.21 % 1.10 %
ProtonMail	25043 3953	18567 2797	5716 1112	760 44	74.14 % 70.76 %	22.82 % 28.13 %	3.03 % 1.11 %
Custom Mail	25392 4154	19288 3064	5317 1049	787 41	75.96 % 73.76 %	20.94 % 25.25 %	3.10 % 0.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.