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MailerLite and Newsletter2Go Email Deliverability Comparison

  MailerLite
  Newsletter2Go

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.787
  40.838
  181.723
  28.449
  59.649
  11.943
  8.415
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.75 %
  69.66 %
  23.88 %
  29.24 %
  3.37 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19225
  3108
  14612
  2310
  4020
  763
  593
  35
  76.01 %
  74.32 %
  20.91 %
  24.55 %
  3.08 %
  1.13 %
Elektronics
  18719
  3168
  13741
  2203
  4356
  930
  622
  35
  73.41 %
  69.54 %
  23.27 %
  29.36 %
  3.32 %
  1.10 %
Entertainment
  18991
  3097
  13856
  2149
  4545
  920
  590
  28
  72.96 %
  69.39 %
  23.93 %
  29.71 %
  3.11 %
  0.90 %
Cosmetics & Beauty
  19396
  3104
  14023
  2138
  4712
  928
  661
  38
  72.30 %
  68.88 %
  24.29 %
  29.90 %
  3.41 %
  1.22 %
Food & Drink
  19677
  2988
  14943
  2221
  4121
  729
  613
  38
  75.94 %
  74.33 %
  20.94 %
  24.40 %
  3.12 %
  1.27 %
Home & Garden
  19050
  3198
  14486
  2374
  3931
  790
  633
  34
  76.04 %
  74.23 %
  20.64 %
  24.70 %
  3.32 %
  1.06 %
Finance
  19729
  3213
  13595
  2065
  5401
  1111
  733
  37
  68.91 %
  64.27 %
  27.38 %
  34.58 %
  3.72 %
  1.15 %
Health
  19496
  3194
  13548
  2052
  5278
  1109
  670
  33
  69.49 %
  64.25 %
  27.07 %
  34.72 %
  3.44 %
  1.03 %
Pets
  19104
  3075
  14392
  2277
  4100
  768
  612
  30
  75.34 %
  74.05 %
  21.46 %
  24.98 %
  3.20 %
  0.98 %
Sport & Fitness
  19358
  3244
  13848
  2247
  4828
  961
  682
  36
  71.54 %
  69.27 %
  24.94 %
  29.62 %
  3.52 %
  1.11 %
Job & Career
  19303
  3038
  13754
  2106
  4861
  898
  688
  34
  71.25 %
  69.32 %
  25.18 %
  29.56 %
  3.56 %
  1.12 %
Dating
  18636
  3120
  12495
  1854
  5453
  1226
  688
  40
  67.05 %
  59.42 %
  29.26 %
  39.29 %
  3.69 %
  1.28 %
Other
  19103
  3291
  14430
  2453
  4043
  810
  630
  28
  75.54 %
  74.54 %
  21.16 %
  24.61 %
  3.30 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24819
  3918
  17094
  2512
  6774
  1366
  951
  40
  68.87 %
  64.11 %
  27.29 %
  34.86 %
  3.83 %
  1.02 %
Outlook Mail
  24937
  4078
  17477
  2660
  6584
  1375
  876
  43
  70.08 %
  65.23 %
  26.40 %
  33.72 %
  3.51 %
  1.05 %
Yahoo Mail
  25058
  4200
  18227
  2966
  5966
  1187
  865
  47
  72.74 %
  70.62 %
  23.81 %
  28.26 %
  3.45 %
  1.12 %
AOL Mail
  24946
  4366
  18188
  3106
  5922
  1213
  836
  47
  72.91 %
  71.14 %
  23.74 %
  27.78 %
  3.35 %
  1.08 %
Mail.com
  25190
  4218
  18595
  3033
  5754
  1137
  841
  48
  73.82 %
  71.91 %
  22.84 %
  26.96 %
  3.34 %
  1.14 %
Yandex Mail
  24553
  4051
  17463
  2782
  6161
  1223
  929
  46
  71.12 %
  68.67 %
  25.09 %
  30.19 %
  3.78 %
  1.14 %
GMX Mail
  24941
  4002
  18195
  2712
  5976
  1243
  770
  47
  72.95 %
  67.77 %
  23.96 %
  31.06 %
  3.09 %
  1.17 %
Zoho Mail
  24908
  3898
  18629
  2817
  5479
  1038
  800
  43
  74.79 %
  72.27 %
  22.00 %
  26.63 %
  3.21 %
  1.10 %
ProtonMail
  25043
  3953
  18567
  2797
  5716
  1112
  760
  44
  74.14 %
  70.76 %
  22.82 %
  28.13 %
  3.03 %
  1.11 %
Custom Mail
  25392
  4154
  19288
  3064
  5317
  1049
  787
  41
  75.96 %
  73.76 %
  20.94 %
  25.25 %
  3.10 %
  0.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.