MailerLite and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
104.925
106.755
|
68.148
73.230
|
34.595
32.267
|
2.182
1.258
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats MailerLite in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
64.95 %
68.60 %
|
32.97 %
30.23 %
|
2.08 %
1.18 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8078
8277
|
5584
6058
|
2321
2120
|
173
99
|
69.13 %
73.19 %
|
28.73 %
25.61 %
|
2.14 %
1.20 %
|
Elektronics |
7650
8398
|
4959
5720
|
2534
2575
|
157
103
|
64.82 %
68.11 %
|
33.12 %
30.66 %
|
2.05 %
1.23 %
|
Entertainment |
7878
8225
|
5092
5618
|
2627
2522
|
159
85
|
64.64 %
68.30 %
|
33.35 %
30.66 %
|
2.02 %
1.03 %
|
Cosmetics & Beauty |
8369
8314
|
5393
5654
|
2805
2554
|
171
106
|
64.44 %
68.01 %
|
33.52 %
30.72 %
|
2.04 %
1.27 %
|
Food & Drink |
8536
7771
|
5926
5697
|
2431
1979
|
179
95
|
69.42 %
73.31 %
|
28.48 %
25.47 %
|
2.10 %
1.22 %
|
Home & Garden |
7924
8012
|
5512
5860
|
2240
2055
|
172
97
|
69.56 %
73.14 %
|
28.27 %
25.65 %
|
2.17 %
1.21 %
|
Finance |
8167
8213
|
4876
5195
|
3123
2917
|
168
101
|
59.70 %
63.25 %
|
38.24 %
35.52 %
|
2.06 %
1.23 %
|
Health |
8346
8167
|
4987
5186
|
3183
2889
|
176
92
|
59.75 %
63.50 %
|
38.14 %
35.37 %
|
2.11 %
1.13 %
|
Pets |
8027
8338
|
5579
6094
|
2286
2151
|
162
93
|
69.50 %
73.09 %
|
28.48 %
25.80 %
|
2.02 %
1.12 %
|
Sport & Fitness |
8330
8399
|
5345
5724
|
2811
2574
|
174
101
|
64.17 %
68.15 %
|
33.75 %
30.65 %
|
2.09 %
1.20 %
|
Job & Career |
8098
8258
|
5229
5644
|
2698
2517
|
171
97
|
64.57 %
68.35 %
|
33.32 %
30.48 %
|
2.11 %
1.17 %
|
Dating |
7520
8152
|
4094
4753
|
3274
3301
|
152
98
|
54.44 %
58.30 %
|
43.54 %
40.49 %
|
2.02 %
1.20 %
|
Other |
8002
8231
|
5572
6027
|
2262
2113
|
168
91
|
69.63 %
73.22 %
|
28.27 %
25.67 %
|
2.10 %
1.11 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
10305
10186
|
6109
6388
|
3982
3687
|
214
111
|
59.28 %
62.71 %
|
38.64 %
36.20 %
|
2.08 %
1.09 %
|
Outlook Mail |
10550
10664
|
6480
6896
|
3850
3642
|
220
126
|
61.42 %
64.67 %
|
36.49 %
34.15 %
|
2.09 %
1.18 %
|
Yahoo Mail |
10637
10937
|
7053
7616
|
3363
3183
|
221
138
|
66.31 %
69.64 %
|
31.62 %
29.10 %
|
2.08 %
1.26 %
|
AOL Mail |
10584
11063
|
6991
7731
|
3368
3201
|
225
131
|
66.05 %
69.88 %
|
31.82 %
28.93 %
|
2.13 %
1.18 %
|
Mail.com |
10909
10790
|
7321
7660
|
3360
3008
|
228
122
|
67.11 %
70.99 %
|
30.80 %
27.88 %
|
2.09 %
1.13 %
|
Yandex Mail |
10056
10507
|
6435
7145
|
3413
3243
|
208
119
|
63.99 %
68.00 %
|
33.94 %
30.87 %
|
2.07 %
1.13 %
|
GMX Mail |
10312
10492
|
6520
7002
|
3578
3364
|
214
126
|
63.23 %
66.74 %
|
34.70 %
32.06 %
|
2.08 %
1.20 %
|
Zoho Mail |
10171
10534
|
6853
7473
|
3112
2936
|
206
125
|
67.38 %
70.94 %
|
30.60 %
27.87 %
|
2.03 %
1.19 %
|
ProtonMail |
10655
10716
|
6952
7424
|
3480
3164
|
223
128
|
65.25 %
69.28 %
|
32.66 %
29.53 %
|
2.09 %
1.19 %
|
Custom Mail |
10746
10866
|
7434
7895
|
3089
2839
|
223
132
|
69.18 %
72.66 %
|
28.75 %
26.13 %
|
2.08 %
1.21 %
|
Compare MailerLite with other providers
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