Sign In
Language

MailerLite and Newsletter2Go Email Deliverability Comparison

  MailerLite
  Newsletter2Go

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  304.322
  40.838
  225.112
  28.449
  68.436
  11.943
  10.774
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.97 %
  69.66 %
  22.49 %
  29.24 %
  3.54 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23392
  3108
  18021
  2310
  4612
  763
  759
  35
  77.04 %
  74.32 %
  19.72 %
  24.55 %
  3.24 %
  1.13 %
Elektronics
  22937
  3168
  17139
  2203
  5002
  930
  796
  35
  74.72 %
  69.54 %
  21.81 %
  29.36 %
  3.47 %
  1.10 %
Entertainment
  23137
  3097
  17177
  2149
  5218
  920
  742
  28
  74.24 %
  69.39 %
  22.55 %
  29.71 %
  3.21 %
  0.90 %
Cosmetics & Beauty
  23680
  3104
  17422
  2138
  5404
  928
  854
  38
  73.57 %
  68.88 %
  22.82 %
  29.90 %
  3.61 %
  1.22 %
Food & Drink
  23831
  2988
  18343
  2221
  4711
  729
  777
  38
  76.97 %
  74.33 %
  19.77 %
  24.40 %
  3.26 %
  1.27 %
Home & Garden
  23312
  3198
  17980
  2374
  4540
  790
  792
  34
  77.13 %
  74.23 %
  19.47 %
  24.70 %
  3.40 %
  1.06 %
Finance
  23923
  3213
  16799
  2065
  6164
  1111
  960
  37
  70.22 %
  64.27 %
  25.77 %
  34.58 %
  4.01 %
  1.15 %
Health
  23647
  3194
  16819
  2052
  5992
  1109
  836
  33
  71.13 %
  64.25 %
  25.34 %
  34.72 %
  3.54 %
  1.03 %
Pets
  23247
  3075
  17743
  2277
  4727
  768
  777
  30
  76.32 %
  74.05 %
  20.33 %
  24.98 %
  3.34 %
  0.98 %
Sport & Fitness
  23624
  3244
  17188
  2247
  5563
  961
  873
  36
  72.76 %
  69.27 %
  23.55 %
  29.62 %
  3.70 %
  1.11 %
Job & Career
  23504
  3038
  16991
  2106
  5623
  898
  890
  34
  72.29 %
  69.32 %
  23.92 %
  29.56 %
  3.79 %
  1.12 %
Dating
  22826
  3120
  15700
  1854
  6211
  1226
  915
  40
  68.78 %
  59.42 %
  27.21 %
  39.29 %
  4.01 %
  1.28 %
Other
  23262
  3291
  17790
  2453
  4669
  810
  803
  28
  76.48 %
  74.54 %
  20.07 %
  24.61 %
  3.45 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30357
  3918
  21360
  2512
  7767
  1366
  1230
  40
  70.36 %
  64.11 %
  25.59 %
  34.86 %
  4.05 %
  1.02 %
Outlook Mail
  30491
  4078
  21784
  2660
  7570
  1375
  1137
  43
  71.44 %
  65.23 %
  24.83 %
  33.72 %
  3.73 %
  1.05 %
Yahoo Mail
  30371
  4200
  22398
  2966
  6858
  1187
  1115
  47
  73.75 %
  70.62 %
  22.58 %
  28.26 %
  3.67 %
  1.12 %
AOL Mail
  30327
  4366
  22438
  3106
  6835
  1213
  1054
  47
  73.99 %
  71.14 %
  22.54 %
  27.78 %
  3.48 %
  1.08 %
Mail.com
  30738
  4218
  23025
  3033
  6637
  1137
  1076
  48
  74.91 %
  71.91 %
  21.59 %
  26.96 %
  3.50 %
  1.14 %
Yandex Mail
  29898
  4051
  21625
  2782
  7120
  1223
  1153
  46
  72.33 %
  68.67 %
  23.81 %
  30.19 %
  3.86 %
  1.14 %
GMX Mail
  30527
  4002
  22738
  2712
  6797
  1243
  992
  47
  74.48 %
  67.77 %
  22.27 %
  31.06 %
  3.25 %
  1.17 %
Zoho Mail
  30249
  3898
  22955
  2817
  6267
  1038
  1027
  43
  75.89 %
  72.27 %
  20.72 %
  26.63 %
  3.40 %
  1.10 %
ProtonMail
  30496
  3953
  23035
  2797
  6488
  1112
  973
  44
  75.53 %
  70.76 %
  21.27 %
  28.13 %
  3.19 %
  1.11 %
Custom Mail
  30868
  4154
  23754
  3064
  6097
  1049
  1017
  41
  76.95 %
  73.76 %
  19.75 %
  25.25 %
  3.29 %
  0.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.