MailerLite and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
379.234
40.838
|
284.377
28.449
|
80.692
11.943
|
14.165
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.99 %
69.66 %
|
21.28 %
29.24 %
|
3.74 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29163
3108
|
22709
2310
|
5452
763
|
1002
35
|
77.87 %
74.32 %
|
18.69 %
24.55 %
|
3.44 %
1.13 %
|
Elektronics |
28630
3168
|
21692
2203
|
5876
930
|
1062
35
|
75.77 %
69.54 %
|
20.52 %
29.36 %
|
3.71 %
1.10 %
|
Entertainment |
28947
3097
|
21762
2149
|
6172
920
|
1013
28
|
75.18 %
69.39 %
|
21.32 %
29.71 %
|
3.50 %
0.90 %
|
Cosmetics & Beauty |
29450
3104
|
21967
2138
|
6348
928
|
1135
38
|
74.59 %
68.88 %
|
21.56 %
29.90 %
|
3.85 %
1.22 %
|
Food & Drink |
29390
2988
|
22886
2221
|
5505
729
|
999
38
|
77.87 %
74.33 %
|
18.73 %
24.40 %
|
3.40 %
1.27 %
|
Home & Garden |
29103
3198
|
22696
2374
|
5380
790
|
1027
34
|
77.99 %
74.23 %
|
18.49 %
24.70 %
|
3.53 %
1.06 %
|
Finance |
29769
3213
|
21276
2065
|
7244
1111
|
1249
37
|
71.47 %
64.27 %
|
24.33 %
34.58 %
|
4.20 %
1.15 %
|
Health |
29321
3194
|
21258
2052
|
6969
1109
|
1094
33
|
72.50 %
64.25 %
|
23.77 %
34.72 %
|
3.73 %
1.03 %
|
Pets |
29096
3075
|
22436
2277
|
5643
768
|
1017
30
|
77.11 %
74.05 %
|
19.39 %
24.98 %
|
3.50 %
0.98 %
|
Sport & Fitness |
29354
3244
|
21669
2247
|
6565
961
|
1120
36
|
73.82 %
69.27 %
|
22.36 %
29.62 %
|
3.82 %
1.11 %
|
Job & Career |
29431
3038
|
21517
2106
|
6714
898
|
1200
34
|
73.11 %
69.32 %
|
22.81 %
29.56 %
|
4.08 %
1.12 %
|
Dating |
28650
3120
|
20152
1854
|
7285
1226
|
1213
40
|
70.34 %
59.42 %
|
25.43 %
39.29 %
|
4.23 %
1.28 %
|
Other |
28930
3291
|
22357
2453
|
5539
810
|
1034
28
|
77.28 %
74.54 %
|
19.15 %
24.61 %
|
3.57 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37865
3918
|
27153
2512
|
9127
1366
|
1585
40
|
71.71 %
64.11 %
|
24.10 %
34.86 %
|
4.19 %
1.02 %
|
Outlook Mail |
38104
4078
|
27645
2660
|
8945
1375
|
1514
43
|
72.55 %
65.23 %
|
23.48 %
33.72 %
|
3.97 %
1.05 %
|
Yahoo Mail |
37837
4200
|
28213
2966
|
8136
1187
|
1488
47
|
74.56 %
70.62 %
|
21.50 %
28.26 %
|
3.93 %
1.12 %
|
AOL Mail |
37653
4366
|
28122
3106
|
8099
1213
|
1432
47
|
74.69 %
71.14 %
|
21.51 %
27.78 %
|
3.80 %
1.08 %
|
Mail.com |
38266
4218
|
28985
3033
|
7847
1137
|
1434
48
|
75.75 %
71.91 %
|
20.51 %
26.96 %
|
3.75 %
1.14 %
|
Yandex Mail |
37489
4051
|
27520
2782
|
8485
1223
|
1484
46
|
73.41 %
68.67 %
|
22.63 %
30.19 %
|
3.96 %
1.14 %
|
GMX Mail |
38099
4002
|
28844
2712
|
7945
1243
|
1310
47
|
75.71 %
67.77 %
|
20.85 %
31.06 %
|
3.44 %
1.17 %
|
Zoho Mail |
37753
3898
|
29021
2817
|
7397
1038
|
1335
43
|
76.87 %
72.27 %
|
19.59 %
26.63 %
|
3.54 %
1.10 %
|
ProtonMail |
37885
3953
|
29076
2797
|
7553
1112
|
1256
44
|
76.75 %
70.76 %
|
19.94 %
28.13 %
|
3.32 %
1.11 %
|
Custom Mail |
38283
4154
|
29798
3064
|
7158
1049
|
1327
41
|
77.84 %
73.76 %
|
18.70 %
25.25 %
|
3.47 %
0.99 %
|
Compare MailerLite with other providers
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