MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.873 40.838	302.296 28.449	84.443 11.943	15.134 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.22 % 69.66 %	21.01 % 29.24 %	3.77 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30915 3108	24147 2310	5707 763	1061 35	78.11 % 74.32 %	18.46 % 24.55 %	3.43 % 1.13 %
Elektronics	30335 3168	23042 2203	6142 930	1151 35	75.96 % 69.54 %	20.25 % 29.36 %	3.79 % 1.10 %
Entertainment	30716 3097	23154 2149	6469 920	1093 28	75.38 % 69.39 %	21.06 % 29.71 %	3.56 % 0.90 %
Cosmetics & Beauty	31161 3104	23314 2138	6633 928	1214 38	74.82 % 68.88 %	21.29 % 29.90 %	3.90 % 1.22 %
Food & Drink	31168 2988	24330 2221	5767 729	1071 38	78.06 % 74.33 %	18.50 % 24.40 %	3.44 % 1.27 %
Home & Garden	30857 3198	24132 2374	5636 790	1089 34	78.21 % 74.23 %	18.26 % 24.70 %	3.53 % 1.06 %
Finance	31445 3213	22561 2065	7555 1111	1329 37	71.75 % 64.27 %	24.03 % 34.58 %	4.23 % 1.15 %
Health	31047 3194	22601 2052	7275 1109	1171 33	72.80 % 64.25 %	23.43 % 34.72 %	3.77 % 1.03 %
Pets	30908 3075	23895 2277	5927 768	1086 30	77.31 % 74.05 %	19.18 % 24.98 %	3.51 % 0.98 %
Sport & Fitness	31087 3244	23015 2247	6872 961	1200 36	74.03 % 69.27 %	22.11 % 29.62 %	3.86 % 1.11 %
Job & Career	31124 3038	22829 2106	7030 898	1265 34	73.35 % 69.32 %	22.59 % 29.56 %	4.06 % 1.12 %
Dating	30448 3120	21534 1854	7624 1226	1290 40	70.72 % 59.42 %	25.04 % 39.29 %	4.24 % 1.28 %
Other	30662 3291	23742 2453	5806 810	1114 28	77.43 % 74.54 %	18.94 % 24.61 %	3.63 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39957 3918	28742 2512	9528 1366	1687 40	71.93 % 64.11 %	23.85 % 34.86 %	4.22 % 1.02 %
Outlook Mail	40225 4078	29282 2660	9327 1375	1616 43	72.80 % 65.23 %	23.19 % 33.72 %	4.02 % 1.05 %
Yahoo Mail	39830 4200	29778 2966	8469 1187	1583 47	74.76 % 70.62 %	21.26 % 28.26 %	3.97 % 1.12 %
AOL Mail	39771 4366	29775 3106	8467 1213	1529 47	74.87 % 71.14 %	21.29 % 27.78 %	3.84 % 1.08 %
Mail.com	40310 4218	30612 3033	8181 1137	1517 48	75.94 % 71.91 %	20.30 % 26.96 %	3.76 % 1.14 %
Yandex Mail	39506 4051	29099 2782	8849 1223	1558 46	73.66 % 68.67 %	22.40 % 30.19 %	3.94 % 1.14 %
GMX Mail	40145 4002	30485 2712	8253 1243	1407 47	75.94 % 67.77 %	20.56 % 31.06 %	3.50 % 1.17 %
Zoho Mail	39861 3898	30734 2817	7717 1038	1410 43	77.10 % 72.27 %	19.36 % 26.63 %	3.54 % 1.10 %
ProtonMail	39937 3953	30756 2797	7850 1112	1331 44	77.01 % 70.76 %	19.66 % 28.13 %	3.33 % 1.11 %
Custom Mail	40311 4154	31456 3064	7454 1049	1401 41	78.03 % 73.76 %	18.49 % 25.25 %	3.48 % 0.99 %
iCloud Mail	691	510	145	36	73.81 % %	20.98 % %	5.21 % %
Tuta	662	536	102	24	80.97 % %	15.41 % %	3.63 % %
Juno.com	667	531	101	35	79.61 % %	15.14 % %	5.25 % %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.