MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
104.925 106.755	68.148 73.230	34.595 32.267	2.182 1.258

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats MailerLite in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.95 % 68.60 %	32.97 % 30.23 %	2.08 % 1.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8078 8277	5584 6058	2321 2120	173 99	69.13 % 73.19 %	28.73 % 25.61 %	2.14 % 1.20 %
Elektronics	7650 8398	4959 5720	2534 2575	157 103	64.82 % 68.11 %	33.12 % 30.66 %	2.05 % 1.23 %
Entertainment	7878 8225	5092 5618	2627 2522	159 85	64.64 % 68.30 %	33.35 % 30.66 %	2.02 % 1.03 %
Cosmetics & Beauty	8369 8314	5393 5654	2805 2554	171 106	64.44 % 68.01 %	33.52 % 30.72 %	2.04 % 1.27 %
Food & Drink	8536 7771	5926 5697	2431 1979	179 95	69.42 % 73.31 %	28.48 % 25.47 %	2.10 % 1.22 %
Home & Garden	7924 8012	5512 5860	2240 2055	172 97	69.56 % 73.14 %	28.27 % 25.65 %	2.17 % 1.21 %
Finance	8167 8213	4876 5195	3123 2917	168 101	59.70 % 63.25 %	38.24 % 35.52 %	2.06 % 1.23 %
Health	8346 8167	4987 5186	3183 2889	176 92	59.75 % 63.50 %	38.14 % 35.37 %	2.11 % 1.13 %
Pets	8027 8338	5579 6094	2286 2151	162 93	69.50 % 73.09 %	28.48 % 25.80 %	2.02 % 1.12 %
Sport & Fitness	8330 8399	5345 5724	2811 2574	174 101	64.17 % 68.15 %	33.75 % 30.65 %	2.09 % 1.20 %
Job & Career	8098 8258	5229 5644	2698 2517	171 97	64.57 % 68.35 %	33.32 % 30.48 %	2.11 % 1.17 %
Dating	7520 8152	4094 4753	3274 3301	152 98	54.44 % 58.30 %	43.54 % 40.49 %	2.02 % 1.20 %
Other	8002 8231	5572 6027	2262 2113	168 91	69.63 % 73.22 %	28.27 % 25.67 %	2.10 % 1.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10305 10186	6109 6388	3982 3687	214 111	59.28 % 62.71 %	38.64 % 36.20 %	2.08 % 1.09 %
Outlook Mail	10550 10664	6480 6896	3850 3642	220 126	61.42 % 64.67 %	36.49 % 34.15 %	2.09 % 1.18 %
Yahoo Mail	10637 10937	7053 7616	3363 3183	221 138	66.31 % 69.64 %	31.62 % 29.10 %	2.08 % 1.26 %
AOL Mail	10584 11063	6991 7731	3368 3201	225 131	66.05 % 69.88 %	31.82 % 28.93 %	2.13 % 1.18 %
Mail.com	10909 10790	7321 7660	3360 3008	228 122	67.11 % 70.99 %	30.80 % 27.88 %	2.09 % 1.13 %
Yandex Mail	10056 10507	6435 7145	3413 3243	208 119	63.99 % 68.00 %	33.94 % 30.87 %	2.07 % 1.13 %
GMX Mail	10312 10492	6520 7002	3578 3364	214 126	63.23 % 66.74 %	34.70 % 32.06 %	2.08 % 1.20 %
Zoho Mail	10171 10534	6853 7473	3112 2936	206 125	67.38 % 70.94 %	30.60 % 27.87 %	2.03 % 1.19 %
ProtonMail	10655 10716	6952 7424	3480 3164	223 128	65.25 % 69.28 %	32.66 % 29.53 %	2.09 % 1.19 %
Custom Mail	10746 10866	7434 7895	3089 2839	223 132	69.18 % 72.66 %	28.75 % 26.13 %	2.08 % 1.21 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.