ConvertKit and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.211
112.713
|
72.588
73.104
|
37.678
37.251
|
2.945
2.358
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ConvertKit in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
64.12 %
64.86 %
|
33.28 %
33.05 %
|
2.60 %
2.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8673
8688
|
5962
6003
|
2486
2499
|
225
186
|
68.74 %
69.10 %
|
28.66 %
28.76 %
|
2.59 %
2.14 %
|
Elektronics |
8990
8237
|
5732
5329
|
3020
2737
|
238
171
|
63.76 %
64.70 %
|
33.59 %
33.23 %
|
2.65 %
2.08 %
|
Entertainment |
8674
8456
|
5517
5463
|
2930
2822
|
227
171
|
63.60 %
64.61 %
|
33.78 %
33.37 %
|
2.62 %
2.02 %
|
Cosmetics & Beauty |
8904
8958
|
5694
5765
|
2976
3008
|
234
185
|
63.95 %
64.36 %
|
33.42 %
33.58 %
|
2.63 %
2.07 %
|
Food & Drink |
9162
9121
|
6266
6319
|
2655
2608
|
241
194
|
68.39 %
69.28 %
|
28.98 %
28.59 %
|
2.63 %
2.13 %
|
Home & Garden |
8425
8542
|
5784
5928
|
2424
2427
|
217
187
|
68.65 %
69.40 %
|
28.77 %
28.41 %
|
2.58 %
2.19 %
|
Finance |
8697
8889
|
5104
5301
|
3366
3404
|
227
184
|
58.69 %
59.64 %
|
38.70 %
38.29 %
|
2.61 %
2.07 %
|
Health |
8791
8980
|
5185
5358
|
3378
3434
|
228
188
|
58.98 %
59.67 %
|
38.43 %
38.24 %
|
2.59 %
2.09 %
|
Pets |
8685
8734
|
5969
6063
|
2494
2491
|
222
180
|
68.73 %
69.42 %
|
28.72 %
28.52 %
|
2.56 %
2.06 %
|
Sport & Fitness |
8689
8840
|
5536
5669
|
2925
2986
|
228
185
|
63.71 %
64.13 %
|
33.66 %
33.78 %
|
2.62 %
2.09 %
|
Job & Career |
8489
8708
|
5411
5615
|
2858
2909
|
220
184
|
63.74 %
64.48 %
|
33.67 %
33.41 %
|
2.59 %
2.11 %
|
Dating |
8610
8050
|
4639
4375
|
3751
3511
|
220
164
|
53.88 %
54.35 %
|
43.57 %
43.61 %
|
2.56 %
2.04 %
|
Other |
8422
8510
|
5789
5916
|
2415
2415
|
218
179
|
68.74 %
69.52 %
|
28.67 %
28.38 %
|
2.59 %
2.10 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11210
11101
|
6574
6575
|
4344
4294
|
292
232
|
58.64 %
59.23 %
|
38.75 %
38.68 %
|
2.60 %
2.09 %
|
Outlook Mail |
11198
11269
|
6769
6920
|
4135
4114
|
294
235
|
60.45 %
61.41 %
|
36.93 %
36.51 %
|
2.63 %
2.09 %
|
Yahoo Mail |
11680
11535
|
7635
7637
|
3749
3656
|
296
242
|
65.37 %
66.21 %
|
32.10 %
31.69 %
|
2.53 %
2.10 %
|
AOL Mail |
11258
11319
|
7354
7473
|
3614
3604
|
290
242
|
65.32 %
66.02 %
|
32.10 %
31.84 %
|
2.58 %
2.14 %
|
Mail.com |
10682
11587
|
7140
7769
|
3266
3575
|
276
243
|
66.84 %
67.05 %
|
30.57 %
30.85 %
|
2.58 %
2.10 %
|
Yandex Mail |
10699
10778
|
6777
6888
|
3648
3665
|
274
225
|
63.34 %
63.91 %
|
34.10 %
34.00 %
|
2.56 %
2.09 %
|
GMX Mail |
11747
11178
|
7326
7055
|
4101
3889
|
320
234
|
62.36 %
63.12 %
|
34.91 %
34.79 %
|
2.72 %
2.09 %
|
Zoho Mail |
11877
10994
|
7861
7393
|
3703
3376
|
313
225
|
66.19 %
67.25 %
|
31.18 %
30.71 %
|
2.64 %
2.05 %
|
ProtonMail |
11329
11455
|
7272
7464
|
3763
3751
|
294
240
|
64.19 %
65.16 %
|
33.22 %
32.75 %
|
2.60 %
2.10 %
|
Custom Mail |
11531
11497
|
7880
7930
|
3355
3327
|
296
240
|
68.34 %
68.97 %
|
29.10 %
28.94 %
|
2.57 %
2.09 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
- ConvertKit and ActiveCampaign comparison
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- ConvertKit and Benchmark Email comparison
- ConvertKit and CampaignMonitor comparison
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- ConvertKit and Constant Contact comparison
- ConvertKit and GetResponse comparison
- ConvertKit and HubSpot comparison
- ConvertKit and Klick-Tipp comparison
- ConvertKit and MailChimp comparison
- ConvertKit and MailerLite comparison
- ConvertKit and Mailify comparison
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- ConvertKit and SendPulse comparison