ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.851 222.524	161.920 159.994	53.607 55.306	7.324 7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.66 % 71.90 %	24.06 % 24.85 %	3.29 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17227 17097	13154 12853	3555 3722	518 522	76.36 % 75.18 %	20.64 % 21.77 %	3.01 % 3.05 %
Elektronics	17346 16642	12609 12060	4167 4048	570 534	72.69 % 72.47 %	24.02 % 24.32 %	3.29 % 3.21 %
Entertainment	16893 16914	12220 12183	4122 4214	551 517	72.34 % 72.03 %	24.40 % 24.91 %	3.26 % 3.06 %
Cosmetics & Beauty	17352 17252	12573 12317	4213 4372	566 563	72.46 % 71.39 %	24.28 % 25.34 %	3.26 % 3.26 %
Food & Drink	17410 17653	13177 13279	3693 3840	540 534	75.69 % 75.22 %	21.21 % 21.75 %	3.10 % 3.02 %
Home & Garden	16881 17011	12873 12803	3495 3652	513 556	76.26 % 75.26 %	20.70 % 21.47 %	3.04 % 3.27 %
Finance	17177 17585	11801 11966	4778 5015	598 604	68.70 % 68.05 %	27.82 % 28.52 %	3.48 % 3.43 %
Health	17037 17429	11801 11940	4659 4920	577 569	69.27 % 68.51 %	27.35 % 28.23 %	3.39 % 3.26 %
Pets	17285 17000	13102 12690	3653 3781	530 529	75.80 % 74.65 %	21.13 % 22.24 %	3.07 % 3.11 %
Sport & Fitness	17248 17219	12375 12188	4267 4462	606 569	71.75 % 70.78 %	24.74 % 25.91 %	3.51 % 3.30 %
Job & Career	17082 17180	12193 12110	4277 4477	612 593	71.38 % 70.49 %	25.04 % 26.06 %	3.58 % 3.45 %
Dating	17068 16512	11280 10863	5159 5071	629 578	66.09 % 65.79 %	30.23 % 30.71 %	3.69 % 3.50 %
Other	16845 17030	12762 12742	3569 3732	514 556	75.76 % 74.82 %	21.19 % 21.91 %	3.05 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22266 22056	15315 14964	6137 6288	814 804	68.78 % 67.85 %	27.56 % 28.51 %	3.66 % 3.65 %
Outlook Mail	22185 22147	15468 15315	5932 6092	785 740	69.72 % 69.15 %	26.74 % 27.51 %	3.54 % 3.34 %
Yahoo Mail	22773 22455	16600 16180	5440 5531	733 744	72.89 % 72.06 %	23.89 % 24.63 %	3.22 % 3.31 %
AOL Mail	22211 22230	16183 16042	5289 5468	739 720	72.86 % 72.16 %	23.81 % 24.60 %	3.33 % 3.24 %
Mail.com	21414 22540	15941 16471	4797 5341	676 728	74.44 % 73.07 %	22.40 % 23.70 %	3.16 % 3.23 %
Yandex Mail	21568 21835	15407 15366	5408 5675	753 794	71.43 % 70.37 %	25.07 % 25.99 %	3.49 % 3.64 %
GMX Mail	22685 22160	16406 15933	5547 5564	732 663	72.32 % 71.90 %	24.45 % 25.11 %	3.23 % 2.99 %
Zoho Mail	22923 22122	17022 16364	5178 5072	723 686	74.26 % 73.97 %	22.59 % 22.93 %	3.15 % 3.10 %
ProtonMail	22211 22372	16394 16373	5136 5340	681 659	73.81 % 73.19 %	23.12 % 23.87 %	3.07 % 2.95 %
Custom Mail	22615 22607	17184 16986	4743 4935	688 686	75.98 % 75.14 %	20.97 % 21.83 %	3.04 % 3.03 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.