ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.211 112.713	72.588 73.104	37.678 37.251	2.945 2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ConvertKit in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.12 % 64.86 %	33.28 % 33.05 %	2.60 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8673 8688	5962 6003	2486 2499	225 186	68.74 % 69.10 %	28.66 % 28.76 %	2.59 % 2.14 %
Elektronics	8990 8237	5732 5329	3020 2737	238 171	63.76 % 64.70 %	33.59 % 33.23 %	2.65 % 2.08 %
Entertainment	8674 8456	5517 5463	2930 2822	227 171	63.60 % 64.61 %	33.78 % 33.37 %	2.62 % 2.02 %
Cosmetics & Beauty	8904 8958	5694 5765	2976 3008	234 185	63.95 % 64.36 %	33.42 % 33.58 %	2.63 % 2.07 %
Food & Drink	9162 9121	6266 6319	2655 2608	241 194	68.39 % 69.28 %	28.98 % 28.59 %	2.63 % 2.13 %
Home & Garden	8425 8542	5784 5928	2424 2427	217 187	68.65 % 69.40 %	28.77 % 28.41 %	2.58 % 2.19 %
Finance	8697 8889	5104 5301	3366 3404	227 184	58.69 % 59.64 %	38.70 % 38.29 %	2.61 % 2.07 %
Health	8791 8980	5185 5358	3378 3434	228 188	58.98 % 59.67 %	38.43 % 38.24 %	2.59 % 2.09 %
Pets	8685 8734	5969 6063	2494 2491	222 180	68.73 % 69.42 %	28.72 % 28.52 %	2.56 % 2.06 %
Sport & Fitness	8689 8840	5536 5669	2925 2986	228 185	63.71 % 64.13 %	33.66 % 33.78 %	2.62 % 2.09 %
Job & Career	8489 8708	5411 5615	2858 2909	220 184	63.74 % 64.48 %	33.67 % 33.41 %	2.59 % 2.11 %
Dating	8610 8050	4639 4375	3751 3511	220 164	53.88 % 54.35 %	43.57 % 43.61 %	2.56 % 2.04 %
Other	8422 8510	5789 5916	2415 2415	218 179	68.74 % 69.52 %	28.67 % 28.38 %	2.59 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11210 11101	6574 6575	4344 4294	292 232	58.64 % 59.23 %	38.75 % 38.68 %	2.60 % 2.09 %
Outlook Mail	11198 11269	6769 6920	4135 4114	294 235	60.45 % 61.41 %	36.93 % 36.51 %	2.63 % 2.09 %
Yahoo Mail	11680 11535	7635 7637	3749 3656	296 242	65.37 % 66.21 %	32.10 % 31.69 %	2.53 % 2.10 %
AOL Mail	11258 11319	7354 7473	3614 3604	290 242	65.32 % 66.02 %	32.10 % 31.84 %	2.58 % 2.14 %
Mail.com	10682 11587	7140 7769	3266 3575	276 243	66.84 % 67.05 %	30.57 % 30.85 %	2.58 % 2.10 %
Yandex Mail	10699 10778	6777 6888	3648 3665	274 225	63.34 % 63.91 %	34.10 % 34.00 %	2.56 % 2.09 %
GMX Mail	11747 11178	7326 7055	4101 3889	320 234	62.36 % 63.12 %	34.91 % 34.79 %	2.72 % 2.09 %
Zoho Mail	11877 10994	7861 7393	3703 3376	313 225	66.19 % 67.25 %	31.18 % 30.71 %	2.64 % 2.05 %
ProtonMail	11329 11455	7272 7464	3763 3751	294 240	64.19 % 65.16 %	33.22 % 32.75 %	2.60 % 2.10 %
Custom Mail	11531 11497	7880 7930	3355 3327	296 240	68.34 % 68.97 %	29.10 % 28.94 %	2.57 % 2.09 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.