ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 392.903	302.081 295.285	78.208 82.898	14.117 14.720

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.15 %	19.83 % 21.10 %	3.58 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 30216	24204 23580	5178 5602	980 1034	79.72 % 78.04 %	17.05 % 18.54 %	3.23 % 3.42 %
Elektronics	30287 29675	23385 22528	5902 6035	1000 1112	77.21 % 75.92 %	19.49 % 20.34 %	3.30 % 3.75 %
Entertainment	30255 30002	23092 22601	6045 6343	1118 1058	76.32 % 75.33 %	19.98 % 21.14 %	3.70 % 3.53 %
Cosmetics & Beauty	30425 30510	23232 22808	6099 6523	1094 1179	76.36 % 74.76 %	20.05 % 21.38 %	3.60 % 3.86 %
Food & Drink	30373 30438	24085 23750	5283 5653	1005 1035	79.30 % 78.03 %	17.39 % 18.57 %	3.31 % 3.40 %
Home & Garden	30268 30165	24131 23570	5167 5527	970 1068	79.72 % 78.14 %	17.07 % 18.32 %	3.20 % 3.54 %
Finance	30282 30740	22132 22023	6922 7421	1228 1296	73.09 % 71.64 %	22.86 % 24.14 %	4.06 % 4.22 %
Health	30386 30375	22511 22079	6731 7152	1144 1144	74.08 % 72.69 %	22.15 % 23.55 %	3.76 % 3.77 %
Pets	30515 30196	24072 23325	5436 5813	1007 1058	78.89 % 77.25 %	17.81 % 19.25 %	3.30 % 3.50 %
Sport & Fitness	30484 30385	23007 22490	6312 6738	1165 1157	75.47 % 74.02 %	20.71 % 22.18 %	3.82 % 3.81 %
Job & Career	30364 30476	22710 22331	6456 6906	1198 1239	74.79 % 73.27 %	21.26 % 22.66 %	3.95 % 4.07 %
Dating	30301 29722	21762 20987	7322 7483	1217 1252	71.82 % 70.61 %	24.16 % 25.18 %	4.02 % 4.21 %
Other	30104 30003	23758 23213	5355 5702	991 1088	78.92 % 77.37 %	17.79 % 19.00 %	3.29 % 3.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 39282	28873 28254	8892 9383	1517 1645	73.50 % 71.93 %	22.64 % 23.89 %	3.86 % 4.19 %
Outlook Mail	38997 39531	28821 28754	8633 9197	1543 1580	73.91 % 72.74 %	22.14 % 23.27 %	3.96 % 4.00 %
Yahoo Mail	40103 39178	30633 29271	8046 8355	1424 1552	76.39 % 74.71 %	20.06 % 21.33 %	3.55 % 3.96 %
AOL Mail	39425 39042	30059 29207	7908 8337	1458 1498	76.24 % 74.81 %	20.06 % 21.35 %	3.70 % 3.84 %
Mail.com	38624 39609	30060 30057	7211 8064	1353 1488	77.83 % 75.88 %	18.67 % 20.36 %	3.50 % 3.76 %
Yandex Mail	38821 38788	29129 28539	8168 8715	1524 1534	75.03 % 73.58 %	21.04 % 22.47 %	3.93 % 3.95 %
GMX Mail	39819 39475	30627 29958	7798 8148	1394 1369	76.92 % 75.89 %	19.58 % 20.64 %	3.50 % 3.47 %
Zoho Mail	40117 39145	31303 30157	7430 7605	1384 1383	78.03 % 77.04 %	18.52 % 19.43 %	3.45 % 3.53 %
ProtonMail	39371 39227	30858 30184	7262 7741	1251 1302	78.38 % 76.95 %	18.45 % 19.73 %	3.18 % 3.32 %
Custom Mail	39847 39626	31718 30904	6860 7353	1269 1369	79.60 % 77.99 %	17.22 % 18.56 %	3.18 % 3.45 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.