ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 401.873	302.081 302.296	78.208 84.443	14.117 15.134

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.22 %	19.83 % 21.01 %	3.58 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 30915	24204 24147	5178 5707	980 1061	79.72 % 78.11 %	17.05 % 18.46 %	3.23 % 3.43 %
Elektronics	30287 30335	23385 23042	5902 6142	1000 1151	77.21 % 75.96 %	19.49 % 20.25 %	3.30 % 3.79 %
Entertainment	30255 30716	23092 23154	6045 6469	1118 1093	76.32 % 75.38 %	19.98 % 21.06 %	3.70 % 3.56 %
Cosmetics & Beauty	30425 31161	23232 23314	6099 6633	1094 1214	76.36 % 74.82 %	20.05 % 21.29 %	3.60 % 3.90 %
Food & Drink	30373 31168	24085 24330	5283 5767	1005 1071	79.30 % 78.06 %	17.39 % 18.50 %	3.31 % 3.44 %
Home & Garden	30268 30857	24131 24132	5167 5636	970 1089	79.72 % 78.21 %	17.07 % 18.26 %	3.20 % 3.53 %
Finance	30282 31445	22132 22561	6922 7555	1228 1329	73.09 % 71.75 %	22.86 % 24.03 %	4.06 % 4.23 %
Health	30386 31047	22511 22601	6731 7275	1144 1171	74.08 % 72.80 %	22.15 % 23.43 %	3.76 % 3.77 %
Pets	30515 30908	24072 23895	5436 5927	1007 1086	78.89 % 77.31 %	17.81 % 19.18 %	3.30 % 3.51 %
Sport & Fitness	30484 31087	23007 23015	6312 6872	1165 1200	75.47 % 74.03 %	20.71 % 22.11 %	3.82 % 3.86 %
Job & Career	30364 31124	22710 22829	6456 7030	1198 1265	74.79 % 73.35 %	21.26 % 22.59 %	3.95 % 4.06 %
Dating	30301 30448	21762 21534	7322 7624	1217 1290	71.82 % 70.72 %	24.16 % 25.04 %	4.02 % 4.24 %
Other	30104 30662	23758 23742	5355 5806	991 1114	78.92 % 77.43 %	17.79 % 18.94 %	3.29 % 3.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 39957	28873 28742	8892 9528	1517 1687	73.50 % 71.93 %	22.64 % 23.85 %	3.86 % 4.22 %
Outlook Mail	38997 40225	28821 29282	8633 9327	1543 1616	73.91 % 72.80 %	22.14 % 23.19 %	3.96 % 4.02 %
Yahoo Mail	40103 39830	30633 29778	8046 8469	1424 1583	76.39 % 74.76 %	20.06 % 21.26 %	3.55 % 3.97 %
AOL Mail	39425 39771	30059 29775	7908 8467	1458 1529	76.24 % 74.87 %	20.06 % 21.29 %	3.70 % 3.84 %
Mail.com	38624 40310	30060 30612	7211 8181	1353 1517	77.83 % 75.94 %	18.67 % 20.30 %	3.50 % 3.76 %
Yandex Mail	38821 39506	29129 29099	8168 8849	1524 1558	75.03 % 73.66 %	21.04 % 22.40 %	3.93 % 3.94 %
GMX Mail	39819 40145	30627 30485	7798 8253	1394 1407	76.92 % 75.94 %	19.58 % 20.56 %	3.50 % 3.50 %
Zoho Mail	40117 39861	31303 30734	7430 7717	1384 1410	78.03 % 77.10 %	18.52 % 19.36 %	3.45 % 3.54 %
ProtonMail	39371 39937	30858 30756	7262 7850	1251 1331	78.38 % 77.01 %	18.45 % 19.66 %	3.18 % 3.33 %
Custom Mail	39847 40311	31718 31456	6860 7454	1269 1401	79.60 % 78.03 %	17.22 % 18.49 %	3.18 % 3.48 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.