ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.335 344.884	262.677 257.236	71.415 75.035	12.243 12.613

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.84 % 74.59 %	20.62 % 21.76 %	3.54 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26689 26532	21100 20562	4734 5067	855 903	79.06 % 77.50 %	17.74 % 19.10 %	3.20 % 3.40 %
Elektronics	26779 26073	20461 19656	5437 5480	881 937	76.41 % 75.39 %	20.30 % 21.02 %	3.29 % 3.59 %
Entertainment	26509 26224	20025 19629	5514 5716	970 879	75.54 % 74.85 %	20.80 % 21.80 %	3.66 % 3.35 %
Cosmetics & Beauty	26782 26807	20256 19897	5578 5914	948 996	75.63 % 74.22 %	20.83 % 22.06 %	3.54 % 3.72 %
Food & Drink	26780 26832	21051 20798	4855 5135	874 899	78.61 % 77.51 %	18.13 % 19.14 %	3.26 % 3.35 %
Home & Garden	26567 26453	21009 20550	4713 4992	845 911	79.08 % 77.68 %	17.74 % 18.87 %	3.18 % 3.44 %
Finance	26497 26992	19152 19143	6310 6728	1035 1121	72.28 % 70.92 %	23.81 % 24.93 %	3.91 % 4.15 %
Health	26738 26771	19586 19260	6168 6529	984 982	73.25 % 71.94 %	23.07 % 24.39 %	3.68 % 3.67 %
Pets	26769 26381	20960 20263	4941 5214	868 904	78.30 % 76.81 %	18.46 % 19.76 %	3.24 % 3.43 %
Sport & Fitness	26704 26756	19957 19646	5735 6108	1012 1002	74.73 % 73.43 %	21.48 % 22.83 %	3.79 % 3.74 %
Job & Career	26663 26752	19753 19465	5862 6221	1048 1066	74.08 % 72.76 %	21.99 % 23.25 %	3.93 % 3.98 %
Dating	26642 25973	18837 18099	6736 6790	1069 1084	70.70 % 69.68 %	25.28 % 26.14 %	4.01 % 4.17 %
Other	26216 26338	20530 20268	4832 5141	854 929	78.31 % 76.95 %	18.43 % 19.52 %	3.26 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34428 34315	25000 24428	8112 8477	1316 1410	72.62 % 71.19 %	23.56 % 24.70 %	3.82 % 4.11 %
Outlook Mail	34332 34655	25098 24982	7893 8322	1341 1351	73.10 % 72.09 %	22.99 % 24.01 %	3.91 % 3.90 %
Yahoo Mail	35250 34344	26683 25490	7321 7538	1246 1316	75.70 % 74.22 %	20.77 % 21.95 %	3.53 % 3.83 %
AOL Mail	34621 34293	26179 25512	7184 7517	1258 1264	75.62 % 74.39 %	20.75 % 21.92 %	3.63 % 3.69 %
Mail.com	33782 34834	26083 26267	6546 7287	1153 1280	77.21 % 75.41 %	19.38 % 20.92 %	3.41 % 3.67 %
Yandex Mail	33991 34131	25277 24923	7412 7876	1302 1332	74.36 % 73.02 %	21.81 % 23.08 %	3.83 % 3.90 %
GMX Mail	35006 34651	26623 26077	7175 7418	1208 1156	76.05 % 75.26 %	20.50 % 21.41 %	3.45 % 3.34 %
Zoho Mail	35293 34301	27276 26223	6807 6876	1210 1202	77.28 % 76.45 %	19.29 % 20.05 %	3.43 % 3.50 %
ProtonMail	34556 34507	26768 26328	6682 7063	1106 1116	77.46 % 76.30 %	19.34 % 20.47 %	3.20 % 3.23 %
Custom Mail	35076 34853	27690 27006	6283 6661	1103 1186	78.94 % 77.49 %	17.91 % 19.11 %	3.14 % 3.40 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.