ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.444 284.039	212.407 209.087	62.332 65.103	9.705 9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.67 % 73.61 %	21.91 % 22.92 %	3.41 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21868 21893	17064 16798	4118 4392	686 703	78.03 % 76.73 %	18.83 % 20.06 %	3.14 % 3.21 %
Elektronics	22119 21335	16604 15862	4796 4750	719 723	75.07 % 74.35 %	21.68 % 22.26 %	3.25 % 3.39 %
Entertainment	21779 21657	16207 15993	4820 4977	752 687	74.42 % 73.85 %	22.13 % 22.98 %	3.45 % 3.17 %
Cosmetics & Beauty	22054 22080	16428 16174	4885 5138	741 768	74.49 % 73.25 %	22.15 % 23.27 %	3.36 % 3.48 %
Food & Drink	22120 22290	17161 17096	4269 4487	690 707	77.58 % 76.70 %	19.30 % 20.13 %	3.12 % 3.17 %
Home & Garden	21644 21752	16910 16710	4073 4316	661 726	78.13 % 76.82 %	18.82 % 19.84 %	3.05 % 3.34 %
Finance	21777 22335	15452 15576	5518 5872	807 887	70.96 % 69.74 %	25.34 % 26.29 %	3.71 % 3.97 %
Health	21854 22095	15668 15604	5399 5718	787 773	71.69 % 70.62 %	24.70 % 25.88 %	3.60 % 3.50 %
Pets	21978 21719	16988 16514	4280 4486	710 719	77.30 % 76.03 %	19.47 % 20.65 %	3.23 % 3.31 %
Sport & Fitness	21974 22062	16197 15968	4983 5289	794 805	73.71 % 72.38 %	22.68 % 23.97 %	3.61 % 3.65 %
Job & Career	21974 21909	16067 15786	5078 5328	829 795	73.12 % 72.05 %	23.11 % 24.32 %	3.77 % 3.63 %
Dating	21772 21252	15008 14503	5923 5925	841 824	68.93 % 68.24 %	27.20 % 27.88 %	3.86 % 3.88 %
Other	21531 21660	16653 16503	4190 4425	688 732	77.34 % 76.19 %	19.46 % 20.43 %	3.20 % 3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28307 28262	20153 19754	7101 7383	1053 1125	71.19 % 69.90 %	25.09 % 26.12 %	3.72 % 3.98 %
Outlook Mail	28234 28444	20273 20216	6889 7199	1072 1029	71.80 % 71.07 %	24.40 % 25.31 %	3.80 % 3.62 %
Yahoo Mail	29114 28332	21734 20805	6388 6509	992 1018	74.65 % 73.43 %	21.94 % 22.97 %	3.41 % 3.59 %
AOL Mail	28451 28411	21250 20935	6225 6502	976 974	74.69 % 73.69 %	21.88 % 22.89 %	3.43 % 3.43 %
Mail.com	27615 28689	21041 21416	5658 6302	916 971	76.19 % 74.65 %	20.49 % 21.97 %	3.32 % 3.38 %
Yandex Mail	27584 27824	20199 20033	6365 6737	1020 1054	73.23 % 72.00 %	23.07 % 24.21 %	3.70 % 3.79 %
GMX Mail	28796 28475	21517 21070	6340 6494	939 911	74.72 % 73.99 %	22.02 % 22.81 %	3.26 % 3.20 %
Zoho Mail	29084 28284	22167 21368	5968 5972	949 944	76.22 % 75.55 %	20.52 % 21.11 %	3.26 % 3.34 %
ProtonMail	28370 28478	21583 21381	5893 6200	894 897	76.08 % 75.08 %	20.77 % 21.77 %	3.15 % 3.15 %
Custom Mail	28889 28840	22490 22109	5505 5805	894 926	77.85 % 76.66 %	19.06 % 20.13 %	3.09 % 3.21 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.