ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.617 379.234	290.653 284.377	76.359 80.692	13.605 14.165

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.36 % 74.99 %	20.06 % 21.28 %	3.57 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29292 29163	23283 22709	5058 5452	951 1002	79.49 % 77.87 %	17.27 % 18.69 %	3.25 % 3.44 %
Elektronics	29269 28630	22517 21692	5777 5876	975 1062	76.93 % 75.77 %	19.74 % 20.52 %	3.33 % 3.71 %
Entertainment	29148 28947	22185 21762	5897 6172	1066 1013	76.11 % 75.18 %	20.23 % 21.32 %	3.66 % 3.50 %
Cosmetics & Beauty	29429 29450	22405 21967	5964 6348	1060 1135	76.13 % 74.59 %	20.27 % 21.56 %	3.60 % 3.85 %
Food & Drink	29332 29390	23201 22886	5166 5505	965 999	79.10 % 77.87 %	17.61 % 18.73 %	3.29 % 3.40 %
Home & Garden	29177 29103	23194 22696	5039 5380	944 1027	79.49 % 77.99 %	17.27 % 18.49 %	3.24 % 3.53 %
Finance	29193 29769	21275 21276	6753 7244	1165 1249	72.88 % 71.47 %	23.13 % 24.33 %	3.99 % 4.20 %
Health	29361 29321	21679 21258	6578 6969	1104 1094	73.84 % 72.50 %	22.40 % 23.77 %	3.76 % 3.73 %
Pets	29421 29096	23161 22436	5297 5643	963 1017	78.72 % 77.11 %	18.00 % 19.39 %	3.27 % 3.50 %
Sport & Fitness	29431 29354	22147 21669	6159 6565	1125 1120	75.25 % 73.82 %	20.93 % 22.36 %	3.82 % 3.82 %
Job & Career	29321 29431	21871 21517	6296 6714	1154 1200	74.59 % 73.11 %	21.47 % 22.81 %	3.94 % 4.08 %
Dating	29262 28650	20922 20152	7162 7285	1178 1213	71.50 % 70.34 %	24.48 % 25.43 %	4.03 % 4.23 %
Other	28981 28930	22813 22357	5213 5539	955 1034	78.72 % 77.28 %	17.99 % 19.15 %	3.30 % 3.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37909 37865	27757 27153	8684 9127	1468 1585	73.22 % 71.71 %	22.91 % 24.10 %	3.87 % 4.19 %
Outlook Mail	37623 38104	27705 27645	8425 8945	1493 1514	73.64 % 72.55 %	22.39 % 23.48 %	3.97 % 3.97 %
Yahoo Mail	38693 37837	29475 28213	7847 8136	1371 1488	76.18 % 74.56 %	20.28 % 21.50 %	3.54 % 3.93 %
AOL Mail	38076 37653	28963 28122	7710 8099	1403 1432	76.07 % 74.69 %	20.25 % 21.51 %	3.68 % 3.80 %
Mail.com	37242 38266	28912 28985	7031 7847	1299 1434	77.63 % 75.75 %	18.88 % 20.51 %	3.49 % 3.75 %
Yandex Mail	37431 37489	28002 27520	7962 8485	1467 1484	74.81 % 73.41 %	21.27 % 22.63 %	3.92 % 3.96 %
GMX Mail	38430 38099	29468 28844	7626 7945	1336 1310	76.68 % 75.71 %	19.84 % 20.85 %	3.48 % 3.44 %
Zoho Mail	38728 37753	30132 29021	7259 7397	1337 1335	77.80 % 76.87 %	18.74 % 19.59 %	3.45 % 3.54 %
ProtonMail	38024 37885	29701 29076	7112 7553	1211 1256	78.11 % 76.75 %	18.70 % 19.94 %	3.18 % 3.32 %
Custom Mail	38461 38283	30538 29798	6703 7158	1220 1327	79.40 % 77.84 %	17.43 % 18.70 %	3.17 % 3.47 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.