ConvertKit and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
311.952
311.056
|
234.767
230.507
|
66.358
69.483
|
10.827
11.066
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.26 %
74.10 %
|
21.27 %
22.34 %
|
3.47 %
3.56 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
24036
23883
|
18874
18425
|
4397
4679
|
765
779
|
78.52 %
77.15 %
|
18.29 %
19.59 %
|
3.18 %
3.26 %
|
Elektronics |
24119
23425
|
18256
17537
|
5069
5074
|
794
814
|
75.69 %
74.86 %
|
21.02 %
21.66 %
|
3.29 %
3.47 %
|
Entertainment |
23888
23650
|
17909
17591
|
5128
5296
|
851
763
|
74.97 %
74.38 %
|
21.47 %
22.39 %
|
3.56 %
3.23 %
|
Cosmetics & Beauty |
24192
24235
|
18157
17865
|
5198
5492
|
837
878
|
75.05 %
73.72 %
|
21.49 %
22.66 %
|
3.46 %
3.62 %
|
Food & Drink |
24172
24312
|
18880
18735
|
4529
4777
|
763
800
|
78.11 %
77.06 %
|
18.74 %
19.65 %
|
3.16 %
3.29 %
|
Home & Garden |
23777
23835
|
18690
18412
|
4346
4611
|
741
812
|
78.61 %
77.25 %
|
18.28 %
19.35 %
|
3.12 %
3.41 %
|
Finance |
23866
24445
|
17096
17201
|
5868
6257
|
902
987
|
71.63 %
70.37 %
|
24.59 %
25.60 %
|
3.78 %
4.04 %
|
Health |
23998
24202
|
17394
17257
|
5735
6084
|
869
861
|
72.48 %
71.30 %
|
23.90 %
25.14 %
|
3.62 %
3.56 %
|
Pets |
24034
23760
|
18689
18163
|
4564
4800
|
781
797
|
77.76 %
76.44 %
|
18.99 %
20.20 %
|
3.25 %
3.35 %
|
Sport & Fitness |
24197
24125
|
17969
17591
|
5336
5645
|
892
889
|
74.26 %
72.92 %
|
22.05 %
23.40 %
|
3.69 %
3.68 %
|
Job & Career |
24069
24080
|
17724
17437
|
5425
5725
|
920
918
|
73.64 %
72.41 %
|
22.54 %
23.77 %
|
3.82 %
3.81 %
|
Dating |
23981
23329
|
16734
16085
|
6289
6300
|
958
944
|
69.78 %
68.95 %
|
26.22 %
27.01 %
|
3.99 %
4.05 %
|
Other |
23623
23775
|
18395
18208
|
4474
4743
|
754
824
|
77.87 %
76.58 %
|
18.94 %
19.95 %
|
3.19 %
3.47 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31085
31034
|
22353
21900
|
7556
7884
|
1176
1250
|
71.91 %
70.57 %
|
24.31 %
25.40 %
|
3.78 %
4.03 %
|
Outlook Mail |
30931
31156
|
22410
22299
|
7337
7686
|
1184
1171
|
72.45 %
71.57 %
|
23.72 %
24.67 %
|
3.83 %
3.76 %
|
Yahoo Mail |
31770
31010
|
23889
22901
|
6788
6962
|
1093
1147
|
75.19 %
73.85 %
|
21.37 %
22.45 %
|
3.44 %
3.70 %
|
AOL Mail |
31189
31006
|
23447
22961
|
6646
6949
|
1096
1096
|
75.18 %
74.05 %
|
21.31 %
22.41 %
|
3.51 %
3.53 %
|
Mail.com |
30430
31431
|
23327
23580
|
6067
6740
|
1036
1111
|
76.66 %
75.02 %
|
19.94 %
21.44 %
|
3.40 %
3.53 %
|
Yandex Mail |
30387
30576
|
22417
22164
|
6824
7235
|
1146
1177
|
73.77 %
72.49 %
|
22.46 %
23.66 %
|
3.77 %
3.85 %
|
GMX Mail |
31612
31151
|
23849
23249
|
6711
6884
|
1052
1018
|
75.44 %
74.63 %
|
21.23 %
22.10 %
|
3.33 %
3.27 %
|
Zoho Mail |
31843
30971
|
24429
23543
|
6342
6372
|
1072
1056
|
76.72 %
76.02 %
|
19.92 %
20.57 %
|
3.37 %
3.41 %
|
ProtonMail |
31026
31152
|
23814
23582
|
6229
6580
|
983
990
|
76.75 %
75.70 %
|
20.08 %
21.12 %
|
3.17 %
3.18 %
|
Custom Mail |
31679
31569
|
24832
24328
|
5858
6191
|
989
1050
|
78.39 %
77.06 %
|
18.49 %
19.61 %
|
3.12 %
3.33 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
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- ConvertKit and GetResponse comparison
- ConvertKit and HubSpot comparison
- ConvertKit and Klick-Tipp comparison
- ConvertKit and MailChimp comparison
- ConvertKit and MailerLite comparison
- ConvertKit and Mailify comparison
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