ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.582 188.222	133.866 132.835	48.724 49.673	5.992 5.714

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.99 % 70.57 %	25.84 % 26.39 %	3.18 % 3.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14519 14468	10883 10719	3224 3346	412 403	74.96 % 74.09 %	22.21 % 23.13 %	2.84 % 2.79 %
Elektronics	14716 13916	10425 9878	3817 3617	474 421	70.84 % 70.98 %	25.94 % 25.99 %	3.22 % 3.03 %
Entertainment	14214 14186	10013 10016	3739 3769	462 401	70.44 % 70.60 %	26.31 % 26.57 %	3.25 % 2.83 %
Cosmetics & Beauty	14797 14664	10487 10287	3841 3945	469 432	70.87 % 70.15 %	25.96 % 26.90 %	3.17 % 2.95 %
Food & Drink	14891 15047	11056 11155	3383 3463	452 429	74.25 % 74.13 %	22.72 % 23.01 %	3.04 % 2.85 %
Home & Garden	14218 14349	10638 10634	3166 3270	414 445	74.82 % 74.11 %	22.27 % 22.79 %	2.91 % 3.10 %
Finance	14489 14937	9648 9926	4339 4528	502 483	66.59 % 66.45 %	29.95 % 30.31 %	3.46 % 3.23 %
Health	14599 14716	9827 9812	4289 4442	483 462	67.31 % 66.68 %	29.38 % 30.18 %	3.31 % 3.14 %
Pets	14590 14416	10864 10610	3301 3377	425 429	74.46 % 73.60 %	22.63 % 23.43 %	2.91 % 2.98 %
Sport & Fitness	14617 14662	10276 10216	3864 4009	477 437	70.30 % 69.68 %	26.43 % 27.34 %	3.26 % 2.98 %
Job & Career	14410 14559	10077 10109	3842 3997	491 453	69.93 % 69.43 %	26.66 % 27.45 %	3.41 % 3.11 %
Dating	14353 13851	9139 8798	4709 4580	505 473	63.67 % 63.52 %	32.81 % 33.07 %	3.52 % 3.41 %
Other	14169 14451	10533 10675	3210 3330	426 446	74.34 % 73.87 %	22.66 % 23.04 %	3.01 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18773 18617	12546 12327	5581 5664	646 626	66.83 % 66.21 %	29.73 % 30.42 %	3.44 % 3.36 %
Outlook Mail	18712 18818	12693 12735	5372 5491	647 592	67.83 % 67.67 %	28.71 % 29.18 %	3.46 % 3.15 %
Yahoo Mail	19299 19092	13789 13539	4920 4956	590 597	71.45 % 70.91 %	25.49 % 25.96 %	3.06 % 3.13 %
AOL Mail	18768 18763	13381 13320	4774 4875	613 568	71.30 % 70.99 %	25.44 % 25.98 %	3.27 % 3.03 %
Mail.com	17944 19031	13088 13689	4307 4773	549 569	72.94 % 71.93 %	24.00 % 25.08 %	3.06 % 2.99 %
Yandex Mail	18188 18342	12725 12698	4865 5036	598 608	69.96 % 69.23 %	26.75 % 27.46 %	3.29 % 3.31 %
GMX Mail	19343 18751	13614 13181	5117 5046	612 524	70.38 % 70.29 %	26.45 % 26.91 %	3.16 % 2.79 %
Zoho Mail	19576 18678	14233 13583	4744 4545	599 550	72.71 % 72.72 %	24.23 % 24.33 %	3.06 % 2.94 %
ProtonMail	18835 18945	13532 13572	4723 4845	580 528	71.84 % 71.64 %	25.08 % 25.57 %	3.08 % 2.79 %
Custom Mail	19144 19185	14265 14191	4321 4442	558 552	74.51 % 73.97 %	22.57 % 23.15 %	2.91 % 2.88 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.