ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.226 249.787	184.463 181.723	57.433 59.649	8.330 8.415

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.72 % 72.75 %	22.95 % 23.88 %	3.33 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19270 19225	14886 14612	3796 4020	588 593	77.25 % 76.01 %	19.70 % 20.91 %	3.05 % 3.08 %
Elektronics	19473 18719	14391 13741	4449 4356	633 622	73.90 % 73.41 %	22.85 % 23.27 %	3.25 % 3.32 %
Entertainment	19103 18991	14029 13856	4431 4545	643 590	73.44 % 72.96 %	23.20 % 23.93 %	3.37 % 3.11 %
Cosmetics & Beauty	19535 19396	14363 14023	4520 4712	652 661	73.52 % 72.30 %	23.14 % 24.29 %	3.34 % 3.41 %
Food & Drink	19456 19677	14918 14943	3939 4121	599 613	76.68 % 75.94 %	20.25 % 20.94 %	3.08 % 3.12 %
Home & Garden	19021 19050	14689 14486	3751 3931	581 633	77.23 % 76.04 %	19.72 % 20.64 %	3.05 % 3.32 %
Finance	19250 19729	13454 13595	5110 5401	686 733	69.89 % 68.91 %	26.55 % 27.38 %	3.56 % 3.72 %
Health	19139 19496	13500 13548	4979 5278	660 670	70.54 % 69.49 %	26.01 % 27.07 %	3.45 % 3.44 %
Pets	19356 19104	14824 14392	3924 4100	608 612	76.59 % 75.34 %	20.27 % 21.46 %	3.14 % 3.20 %
Sport & Fitness	19355 19358	14102 13848	4579 4828	674 682	72.86 % 71.54 %	23.66 % 24.94 %	3.48 % 3.52 %
Job & Career	19196 19303	13880 13754	4622 4861	694 688	72.31 % 71.25 %	24.08 % 25.18 %	3.62 % 3.56 %
Dating	19088 18636	12888 12495	5484 5453	716 688	67.52 % 67.05 %	28.73 % 29.26 %	3.75 % 3.69 %
Other	18984 19103	14539 14430	3849 4043	596 630	76.59 % 75.54 %	20.27 % 21.16 %	3.14 % 3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24975 24819	17501 17094	6564 6774	910 951	70.07 % 68.87 %	26.28 % 27.29 %	3.64 % 3.83 %
Outlook Mail	24883 24937	17630 17477	6349 6584	904 876	70.85 % 70.08 %	25.52 % 26.40 %	3.63 % 3.51 %
Yahoo Mail	25628 25058	18915 18227	5864 5966	849 865	73.81 % 72.74 %	22.88 % 23.81 %	3.31 % 3.45 %
AOL Mail	25010 24946	18466 18188	5703 5922	841 836	73.83 % 72.91 %	22.80 % 23.74 %	3.36 % 3.35 %
Mail.com	24156 25190	18220 18595	5168 5754	768 841	75.43 % 73.82 %	21.39 % 22.84 %	3.18 % 3.34 %
Yandex Mail	24217 24553	17531 17463	5828 6161	858 929	72.39 % 71.12 %	24.07 % 25.09 %	3.54 % 3.78 %
GMX Mail	25365 24941	18660 18195	5891 5976	814 770	73.57 % 72.95 %	23.22 % 23.96 %	3.21 % 3.09 %
Zoho Mail	25690 24908	19332 18629	5531 5479	827 800	75.25 % 74.79 %	21.53 % 22.00 %	3.22 % 3.21 %
ProtonMail	24943 25043	18699 18567	5466 5716	778 760	74.97 % 74.14 %	21.91 % 22.82 %	3.12 % 3.03 %
Custom Mail	25359 25392	19509 19288	5069 5317	781 787	76.93 % 75.96 %	19.99 % 20.94 %	3.08 % 3.10 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.