ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
311.952 311.056	234.767 230.507	66.358 69.483	10.827 11.066

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.26 % 74.10 %	21.27 % 22.34 %	3.47 % 3.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	24036 23883	18874 18425	4397 4679	765 779	78.52 % 77.15 %	18.29 % 19.59 %	3.18 % 3.26 %
Elektronics	24119 23425	18256 17537	5069 5074	794 814	75.69 % 74.86 %	21.02 % 21.66 %	3.29 % 3.47 %
Entertainment	23888 23650	17909 17591	5128 5296	851 763	74.97 % 74.38 %	21.47 % 22.39 %	3.56 % 3.23 %
Cosmetics & Beauty	24192 24235	18157 17865	5198 5492	837 878	75.05 % 73.72 %	21.49 % 22.66 %	3.46 % 3.62 %
Food & Drink	24172 24312	18880 18735	4529 4777	763 800	78.11 % 77.06 %	18.74 % 19.65 %	3.16 % 3.29 %
Home & Garden	23777 23835	18690 18412	4346 4611	741 812	78.61 % 77.25 %	18.28 % 19.35 %	3.12 % 3.41 %
Finance	23866 24445	17096 17201	5868 6257	902 987	71.63 % 70.37 %	24.59 % 25.60 %	3.78 % 4.04 %
Health	23998 24202	17394 17257	5735 6084	869 861	72.48 % 71.30 %	23.90 % 25.14 %	3.62 % 3.56 %
Pets	24034 23760	18689 18163	4564 4800	781 797	77.76 % 76.44 %	18.99 % 20.20 %	3.25 % 3.35 %
Sport & Fitness	24197 24125	17969 17591	5336 5645	892 889	74.26 % 72.92 %	22.05 % 23.40 %	3.69 % 3.68 %
Job & Career	24069 24080	17724 17437	5425 5725	920 918	73.64 % 72.41 %	22.54 % 23.77 %	3.82 % 3.81 %
Dating	23981 23329	16734 16085	6289 6300	958 944	69.78 % 68.95 %	26.22 % 27.01 %	3.99 % 4.05 %
Other	23623 23775	18395 18208	4474 4743	754 824	77.87 % 76.58 %	18.94 % 19.95 %	3.19 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31085 31034	22353 21900	7556 7884	1176 1250	71.91 % 70.57 %	24.31 % 25.40 %	3.78 % 4.03 %
Outlook Mail	30931 31156	22410 22299	7337 7686	1184 1171	72.45 % 71.57 %	23.72 % 24.67 %	3.83 % 3.76 %
Yahoo Mail	31770 31010	23889 22901	6788 6962	1093 1147	75.19 % 73.85 %	21.37 % 22.45 %	3.44 % 3.70 %
AOL Mail	31189 31006	23447 22961	6646 6949	1096 1096	75.18 % 74.05 %	21.31 % 22.41 %	3.51 % 3.53 %
Mail.com	30430 31431	23327 23580	6067 6740	1036 1111	76.66 % 75.02 %	19.94 % 21.44 %	3.40 % 3.53 %
Yandex Mail	30387 30576	22417 22164	6824 7235	1146 1177	73.77 % 72.49 %	22.46 % 23.66 %	3.77 % 3.85 %
GMX Mail	31612 31151	23849 23249	6711 6884	1052 1018	75.44 % 74.63 %	21.23 % 22.10 %	3.33 % 3.27 %
Zoho Mail	31843 30971	24429 23543	6342 6372	1072 1056	76.72 % 76.02 %	19.92 % 20.57 %	3.37 % 3.41 %
ProtonMail	31026 31152	23814 23582	6229 6580	983 990	76.75 % 75.70 %	20.08 % 21.12 %	3.17 % 3.18 %
Custom Mail	31679 31569	24832 24328	5858 6191	989 1050	78.39 % 77.06 %	18.49 % 19.61 %	3.12 % 3.33 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.