Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.265 188.175	139.194 137.092	44.142 46.406	4.929 4.677

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.94 % 72.85 %	23.45 % 24.66 %	2.62 % 2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14693 14529	11418 11124	2921 3096	354 309	77.71 % 76.56 %	19.88 % 21.31 %	2.41 % 2.13 %
Elektronics	14342 14137	10645 10331	3346 3473	351 333	74.22 % 73.08 %	23.33 % 24.57 %	2.45 % 2.36 %
Entertainment	14144 14246	10471 10362	3296 3532	377 352	74.03 % 72.74 %	23.30 % 24.79 %	2.67 % 2.47 %
Cosmetics & Beauty	14615 14557	10766 10537	3470 3640	379 380	73.66 % 72.38 %	23.74 % 25.01 %	2.59 % 2.61 %
Food & Drink	14066 14950	10906 11372	2820 3226	340 352	77.53 % 76.07 %	20.05 % 21.58 %	2.42 % 2.35 %
Home & Garden	14561 14446	11308 11084	2883 3046	370 316	77.66 % 76.73 %	19.80 % 21.09 %	2.54 % 2.19 %
Finance	14566 14208	10184 9791	3971 4029	411 388	69.92 % 68.91 %	27.26 % 28.36 %	2.82 % 2.73 %
Health	14916 14428	10423 9965	4092 4096	401 367	69.88 % 69.07 %	27.43 % 28.39 %	2.69 % 2.54 %
Pets	14180 14764	10957 11213	2853 3206	370 345	77.27 % 75.95 %	20.12 % 21.71 %	2.61 % 2.34 %
Sport & Fitness	14395 14789	10559 10656	3448 3744	388 389	73.35 % 72.05 %	23.95 % 25.32 %	2.70 % 2.63 %
Job & Career	14789 14533	10789 10394	3583 3744	417 395	72.95 % 71.52 %	24.23 % 25.76 %	2.82 % 2.72 %
Dating	14774 14330	9807 9407	4559 4534	408 389	66.38 % 65.65 %	30.86 % 31.64 %	2.76 % 2.71 %
Other	14224 14258	10961 10856	2900 3040	363 362	77.06 % 76.14 %	20.39 % 21.32 %	2.55 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18955 18741	13205 12905	5229 5347	521 489	69.66 % 68.86 %	27.59 % 28.53 %	2.75 % 2.61 %
Outlook Mail	19218 18788	13595 13128	5061 5166	562 494	70.74 % 69.87 %	26.33 % 27.50 %	2.92 % 2.63 %
Yahoo Mail	18895 18606	14051 13621	4337 4523	507 462	74.36 % 73.21 %	22.95 % 24.31 %	2.68 % 2.48 %
AOL Mail	18993 19116	14134 13972	4357 4652	502 492	74.42 % 73.09 %	22.94 % 24.34 %	2.64 % 2.57 %
Mail.com	18700 19115	14110 14163	4084 4463	506 489	75.45 % 74.09 %	21.84 % 23.35 %	2.71 % 2.56 %
Yandex Mail	18761 18824	13618 13493	4613 4836	530 495	72.59 % 71.68 %	24.59 % 25.69 %	2.83 % 2.63 %
GMX Mail	18610 18690	13700 13572	4444 4694	466 424	73.62 % 72.62 %	23.88 % 25.12 %	2.50 % 2.27 %
Zoho Mail	19272 19111	14621 14296	4190 4370	461 445	75.87 % 74.81 %	21.74 % 22.87 %	2.39 % 2.33 %
ProtonMail	18541 18798	13948 13904	4145 4447	448 447	75.23 % 73.97 %	22.36 % 23.66 %	2.42 % 2.38 %
Custom Mail	18320 18386	14212 14038	3682 3908	426 440	77.58 % 76.35 %	20.10 % 21.26 %	2.33 % 2.39 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.