Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.640 538.934	425.990 426.502	96.377 94.551	17.995 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.79 % 79.14 %	17.83 % 17.54 %	3.33 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	42063 41711	34322 34147	6492 6359	1203 1158	81.60 % 81.87 %	15.43 % 15.25 %	2.86 % 2.78 %
Elektronics	41254 41299	32795 32983	7120 7007	1290 1275	79.50 % 79.86 %	17.26 % 16.97 %	3.13 % 3.09 %
Entertainment	41011 41381	32292 32673	7309 7270	1382 1387	78.74 % 78.96 %	17.82 % 17.57 %	3.37 % 3.35 %
Cosmetics & Beauty	41586 41440	32675 32699	7469 7333	1385 1377	78.57 % 78.91 %	17.96 % 17.70 %	3.33 % 3.32 %
Food & Drink	41441 41789	33758 34098	6429 6465	1251 1192	81.46 % 81.60 %	15.51 % 15.47 %	3.02 % 2.85 %
Home & Garden	41727 41616	33933 34058	6470 6330	1312 1199	81.32 % 81.84 %	15.51 % 15.21 %	3.14 % 2.88 %
Finance	41382 40917	31368 31191	8436 8195	1568 1493	75.80 % 76.23 %	20.39 % 20.03 %	3.79 % 3.65 %
Health	42095 41159	32236 31695	8353 8040	1492 1394	76.58 % 77.01 %	19.84 % 19.53 %	3.54 % 3.39 %
Pets	41502 41883	33519 33893	6686 6695	1285 1233	80.76 % 80.92 %	16.11 % 15.99 %	3.10 % 2.94 %
Sport & Fitness	41101 41437	31995 32356	7646 7657	1434 1378	77.84 % 78.08 %	18.60 % 18.48 %	3.49 % 3.33 %
Job & Career	41970 41673	32294 32225	8113 7971	1558 1472	76.95 % 77.33 %	19.33 % 19.13 %	3.71 % 3.53 %
Dating	41977 41160	31347 30882	9145 8686	1508 1510	74.68 % 75.03 %	21.79 % 21.10 %	3.59 % 3.67 %
Other	41531 41469	33456 33602	6709 6543	1327 1285	80.56 % 81.03 %	16.15 % 15.78 %	3.20 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50756 50327	38198 38109	10620 10375	1911 1823	75.26 % 75.72 %	20.92 % 20.62 %	3.77 % 3.62 %
Outlook Mail	51425 50746	39197 38894	10288 10005	1920 1811	76.22 % 76.64 %	20.01 % 19.72 %	3.73 % 3.57 %
Yahoo Mail	50937 50124	39933 39412	9281 9018	1713 1643	78.40 % 78.63 %	18.22 % 17.99 %	3.36 % 3.28 %
AOL Mail	50620 50850	39657 39950	9200 9161	1736 1676	78.34 % 78.56 %	18.17 % 18.02 %	3.43 % 3.30 %
Mail.com	50226 50932	39960 40608	8614 8725	1642 1586	79.56 % 79.73 %	17.15 % 17.13 %	3.27 % 3.11 %
Yandex Mail	50685 50208	39053 38841	9783 9576	1829 1731	77.05 % 77.36 %	19.30 % 19.07 %	3.61 % 3.45 %
GMX Mail	50867 50619	40433 40400	8816 8690	1578 1508	79.49 % 79.81 %	17.33 % 17.17 %	3.10 % 2.98 %
Zoho Mail	50625 51001	40623 41076	8419 8333	1531 1545	80.24 % 80.54 %	16.63 % 16.34 %	3.02 % 3.03 %
ProtonMail	50226 50241	40498 40670	8220 8133	1476 1413	80.63 % 80.95 %	16.37 % 16.19 %	2.94 % 2.81 %
Custom Mail	49970 50022	40709 40947	7771 7624	1472 1388	81.47 % 81.86 %	15.55 % 15.24 %	2.95 % 2.77 %
iCloud Mail	11397 11397	8844 8913	2103 1932	479 513	77.60 % 78.20 %	18.45 % 16.95 %	4.20 % 4.50 %
Tuta	11622 11259	9548 9311	1700 1514	365 376	82.15 % 82.70 %	14.63 % 13.45 %	3.14 % 3.34 %
Juno.com	11284 11208	9337 9371	1562 1465	343 340	82.75 % 83.61 %	13.84 % 13.07 %	3.04 % 3.03 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.