Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.059 392.380	306.850 306.965	73.254 73.232	12.955 12.183

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.07 % 78.23 %	18.64 % 18.66 %	3.30 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30638 30295	24880 24653	4873 4862	885 780	81.21 % 81.38 %	15.91 % 16.05 %	2.89 % 2.57 %
Elektronics	29852 30076	23526 23764	5417 5426	909 886	78.81 % 79.01 %	18.15 % 18.04 %	3.05 % 2.95 %
Entertainment	29855 30115	23294 23499	5559 5642	1002 974	78.02 % 78.03 %	18.62 % 18.73 %	3.36 % 3.23 %
Cosmetics & Beauty	30343 30191	23607 23540	5722 5692	1014 959	77.80 % 77.97 %	18.86 % 18.85 %	3.34 % 3.18 %
Food & Drink	29905 30645	24251 24788	4773 4991	881 866	81.09 % 80.89 %	15.96 % 16.29 %	2.95 % 2.83 %
Home & Garden	30450 30273	24684 24614	4839 4828	927 831	81.06 % 81.31 %	15.89 % 15.95 %	3.04 % 2.75 %
Finance	30204 29824	22548 22350	6508 6408	1148 1066	74.65 % 74.94 %	21.55 % 21.49 %	3.80 % 3.57 %
Health	30775 29904	23177 22639	6511 6286	1087 979	75.31 % 75.71 %	21.16 % 21.02 %	3.53 % 3.27 %
Pets	30038 30295	24147 24333	4963 5100	928 862	80.39 % 80.32 %	16.52 % 16.83 %	3.09 % 2.85 %
Sport & Fitness	29791 30355	22975 23415	5800 5977	1016 963	77.12 % 77.14 %	19.47 % 19.69 %	3.41 % 3.17 %
Job & Career	30661 30323	23385 23164	6165 6131	1111 1028	76.27 % 76.39 %	20.11 % 20.22 %	3.62 % 3.39 %
Dating	30356 29964	22166 21949	7109 6920	1081 1095	73.02 % 73.25 %	23.42 % 23.09 %	3.56 % 3.65 %
Other	30191 30120	24210 24257	5015 4969	966 894	80.19 % 80.53 %	16.61 % 16.50 %	3.20 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39378 39147	29457 29421	8484 8386	1437 1340	74.81 % 75.16 %	21.55 % 21.42 %	3.65 % 3.42 %
Outlook Mail	40094 39383	30220 29784	8396 8224	1478 1375	75.37 % 75.63 %	20.94 % 20.88 %	3.69 % 3.49 %
Yahoo Mail	39495 38955	30752 30367	7423 7346	1320 1242	77.86 % 77.95 %	18.79 % 18.86 %	3.34 % 3.19 %
AOL Mail	39480 39541	30705 30779	7421 7478	1354 1284	77.77 % 77.84 %	18.80 % 18.91 %	3.43 % 3.25 %
Mail.com	39033 39465	30810 31178	6908 7098	1315 1189	78.93 % 79.00 %	17.70 % 17.99 %	3.37 % 3.01 %
Yandex Mail	39453 39134	30144 29957	7905 7861	1404 1316	76.40 % 76.55 %	20.04 % 20.09 %	3.56 % 3.36 %
GMX Mail	39235 39235	30910 30954	7131 7141	1194 1140	78.78 % 78.89 %	18.18 % 18.20 %	3.04 % 2.91 %
Zoho Mail	39343 39573	31386 31582	6781 6823	1176 1168	79.78 % 79.81 %	17.24 % 17.24 %	2.99 % 2.95 %
ProtonMail	38873 39164	31097 31385	6624 6702	1152 1077	80.00 % 80.14 %	17.04 % 17.11 %	2.96 % 2.75 %
Custom Mail	38675 38783	31369 31558	6181 6173	1125 1052	81.11 % 81.37 %	15.98 % 15.92 %	2.91 % 2.71 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.