Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.740 222.158	167.312 165.360	49.092 50.848	6.336 5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.12 % 74.43 %	22.04 % 22.89 %	2.84 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17260 17185	13584 13402	3238 3391	438 392	78.70 % 77.99 %	18.76 % 19.73 %	2.54 % 2.28 %
Elektronics	16996 16774	12830 12548	3706 3793	460 433	75.49 % 74.81 %	21.81 % 22.61 %	2.71 % 2.58 %
Entertainment	16894 16875	12711 12524	3697 3886	486 465	75.24 % 74.22 %	21.88 % 23.03 %	2.88 % 2.76 %
Cosmetics & Beauty	17282 17204	12937 12735	3860 3985	485 484	74.86 % 74.02 %	22.34 % 23.16 %	2.81 % 2.81 %
Food & Drink	16750 17547	13172 13588	3153 3521	425 438	78.64 % 77.44 %	18.82 % 20.07 %	2.54 % 2.50 %
Home & Garden	17252 17024	13546 13279	3225 3340	481 405	78.52 % 78.00 %	18.69 % 19.62 %	2.79 % 2.38 %
Finance	17264 16765	12307 11862	4415 4414	542 489	71.29 % 70.75 %	25.57 % 26.33 %	3.14 % 2.92 %
Health	17481 16924	12481 12004	4486 4446	514 474	71.40 % 70.93 %	25.66 % 26.27 %	2.94 % 2.80 %
Pets	16898 17373	13213 13413	3212 3525	473 435	78.19 % 77.21 %	19.01 % 20.29 %	2.80 % 2.50 %
Sport & Fitness	16932 17435	12599 12818	3842 4124	491 493	74.41 % 73.52 %	22.69 % 23.65 %	2.90 % 2.83 %
Job & Career	17413 17177	12858 12533	4013 4142	542 502	73.84 % 72.96 %	23.05 % 24.11 %	3.11 % 2.92 %
Dating	17363 16942	11852 11515	4983 4924	528 503	68.26 % 67.97 %	28.70 % 29.06 %	3.04 % 2.97 %
Other	16955 16933	13222 13139	3262 3357	471 437	77.98 % 77.59 %	19.24 % 19.83 %	2.78 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22306 22047	15872 15592	5757 5835	677 620	71.16 % 70.72 %	25.81 % 26.47 %	3.04 % 2.81 %
Outlook Mail	22677 22218	16350 15905	5622 5671	705 642	72.10 % 71.59 %	24.79 % 25.52 %	3.11 % 2.89 %
Yahoo Mail	22287 22074	16789 16477	4851 5001	647 596	75.33 % 74.64 %	21.77 % 22.66 %	2.90 % 2.70 %
AOL Mail	22551 22549	16987 16803	4898 5121	666 625	75.33 % 74.52 %	21.72 % 22.71 %	2.95 % 2.77 %
Mail.com	22191 22473	16960 16955	4577 4897	654 621	76.43 % 75.45 %	20.63 % 21.79 %	2.95 % 2.76 %
Yandex Mail	22256 22284	16401 16318	5177 5343	678 623	73.69 % 73.23 %	23.26 % 23.98 %	3.05 % 2.80 %
GMX Mail	22008 22092	16533 16429	4890 5102	585 561	75.12 % 74.37 %	22.22 % 23.09 %	2.66 % 2.54 %
Zoho Mail	22598 22582	17392 17228	4627 4785	579 569	76.96 % 76.29 %	20.48 % 21.19 %	2.56 % 2.52 %
ProtonMail	22050 22139	16877 16770	4581 4820	592 549	76.54 % 75.75 %	20.78 % 21.77 %	2.68 % 2.48 %
Custom Mail	21816 21700	17151 16883	4112 4273	553 544	78.62 % 77.80 %	18.85 % 19.69 %	2.53 % 2.51 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.