Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.493 303.502	234.362 233.108	60.680 61.496	9.451 8.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.97 % 76.81 %	19.93 % 20.26 %	3.10 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23688 23506	19009 18827	4035 4101	644 578	80.25 % 80.09 %	17.03 % 17.45 %	2.72 % 2.46 %
Elektronics	23207 23155	17988 17940	4527 4575	692 640	77.51 % 77.48 %	19.51 % 19.76 %	2.98 % 2.76 %
Entertainment	23164 23191	17833 17774	4601 4725	730 692	76.99 % 76.64 %	19.86 % 20.37 %	3.15 % 2.98 %
Cosmetics & Beauty	23553 23478	18074 17954	4752 4800	727 724	76.74 % 76.47 %	20.18 % 20.44 %	3.09 % 3.08 %
Food & Drink	23098 23763	18524 18920	3930 4216	644 627	80.20 % 79.62 %	17.01 % 17.74 %	2.79 % 2.64 %
Home & Garden	23558 23322	18876 18671	3992 4037	690 614	80.13 % 80.06 %	16.95 % 17.31 %	2.93 % 2.63 %
Finance	23487 23031	17232 16903	5420 5362	835 766	73.37 % 73.39 %	23.08 % 23.28 %	3.56 % 3.33 %
Health	23914 23100	17673 17043	5461 5322	780 735	73.90 % 73.78 %	22.84 % 23.04 %	3.26 % 3.18 %
Pets	23197 23526	18460 18630	4049 4274	688 622	79.58 % 79.19 %	17.45 % 18.17 %	2.97 % 2.64 %
Sport & Fitness	23039 23566	17535 17867	4777 4999	727 700	76.11 % 75.82 %	20.73 % 21.21 %	3.16 % 2.97 %
Job & Career	23787 23519	17922 17665	5048 5100	817 754	75.34 % 75.11 %	21.22 % 21.68 %	3.43 % 3.21 %
Dating	23544 23121	16778 16465	5987 5864	779 792	71.26 % 71.21 %	25.43 % 25.36 %	3.31 % 3.43 %
Other	23257 23224	18458 18449	4101 4121	698 654	79.37 % 79.44 %	17.63 % 17.74 %	3.00 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30488 30268	22361 22250	7069 7054	1058 964	73.34 % 73.51 %	23.19 % 23.31 %	3.47 % 3.18 %
Outlook Mail	30971 30339	22975 22479	6943 6878	1053 982	74.18 % 74.09 %	22.42 % 22.67 %	3.40 % 3.24 %
Yahoo Mail	30645 30129	23590 23106	6092 6120	963 903	76.98 % 76.69 %	19.88 % 20.31 %	3.14 % 3.00 %
AOL Mail	30550 30601	23476 23439	6098 6236	976 926	76.84 % 76.60 %	19.96 % 20.38 %	3.19 % 3.03 %
Mail.com	30309 30576	23654 23768	5694 5940	961 868	78.04 % 77.73 %	18.79 % 19.43 %	3.17 % 2.84 %
Yandex Mail	30533 30294	23026 22797	6489 6535	1018 962	75.41 % 75.25 %	21.25 % 21.57 %	3.33 % 3.18 %
GMX Mail	30338 30350	23484 23435	5977 6075	877 840	77.41 % 77.22 %	19.70 % 20.02 %	2.89 % 2.77 %
Zoho Mail	30603 30734	24081 24121	5659 5757	863 856	78.69 % 78.48 %	18.49 % 18.73 %	2.82 % 2.79 %
ProtonMail	30131 30213	23729 23694	5554 5711	848 808	78.75 % 78.42 %	18.43 % 18.90 %	2.81 % 2.67 %
Custom Mail	29925 29998	23986 24019	5105 5190	834 789	80.15 % 80.07 %	17.06 % 17.30 %	2.79 % 2.63 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.