Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.846 249.566	189.431 188.087	53.030 54.505	7.385 6.974

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.82 % 75.37 %	21.23 % 21.84 %	2.96 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19316 19320	15306 15223	3503 3635	507 462	79.24 % 78.79 %	18.14 % 18.81 %	2.62 % 2.39 %
Elektronics	19067 18966	14537 14386	3989 4067	541 513	76.24 % 75.85 %	20.92 % 21.44 %	2.84 % 2.70 %
Entertainment	18981 18966	14397 14249	4006 4167	578 550	75.85 % 75.13 %	21.11 % 21.97 %	3.05 % 2.90 %
Cosmetics & Beauty	19324 19390	14601 14537	4158 4279	565 574	75.56 % 74.97 %	21.52 % 22.07 %	2.92 % 2.96 %
Food & Drink	18847 19652	14933 15393	3415 3760	499 499	79.23 % 78.33 %	18.12 % 19.13 %	2.65 % 2.54 %
Home & Garden	19382 19095	15346 15042	3490 3578	546 475	79.18 % 78.77 %	18.01 % 18.74 %	2.82 % 2.49 %
Finance	19447 18883	14009 13570	4780 4735	658 578	72.04 % 71.86 %	24.58 % 25.08 %	3.38 % 3.06 %
Health	19579 19008	14178 13684	4809 4742	592 582	72.41 % 71.99 %	24.56 % 24.95 %	3.02 % 3.06 %
Pets	18955 19393	14914 15129	3489 3773	552 491	78.68 % 78.01 %	18.41 % 19.46 %	2.91 % 2.53 %
Sport & Fitness	19058 19488	14313 14507	4176 4423	569 558	75.10 % 74.44 %	21.91 % 22.70 %	2.99 % 2.86 %
Job & Career	19487 19312	14495 14259	4358 4470	634 583	74.38 % 73.83 %	22.36 % 23.15 %	3.25 % 3.02 %
Dating	19384 19003	13469 13162	5315 5250	600 591	69.49 % 69.26 %	27.42 % 27.63 %	3.10 % 3.11 %
Other	19019 19090	14933 14946	3542 3626	544 518	78.52 % 78.29 %	18.62 % 18.99 %	2.86 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24949 24852	17958 17857	6190 6263	801 732	71.98 % 71.85 %	24.81 % 25.20 %	3.21 % 2.95 %
Outlook Mail	25426 24858	18538 18038	6073 6066	815 754	72.91 % 72.56 %	23.88 % 24.40 %	3.21 % 3.03 %
Yahoo Mail	25026 24716	19006 18639	5268 5377	752 700	75.95 % 75.41 %	21.05 % 21.76 %	3.00 % 2.83 %
AOL Mail	25269 25321	19175 19071	5320 5514	774 736	75.88 % 75.32 %	21.05 % 21.78 %	3.06 % 2.91 %
Mail.com	24907 25152	19179 19197	4961 5249	767 706	77.00 % 76.32 %	19.92 % 20.87 %	3.08 % 2.81 %
Yandex Mail	25046 24943	18622 18459	5627 5743	797 741	74.35 % 74.00 %	22.47 % 23.02 %	3.18 % 2.97 %
GMX Mail	24753 24878	18824 18783	5254 5440	675 655	76.05 % 75.50 %	21.23 % 21.87 %	2.73 % 2.63 %
Zoho Mail	25225 25356	19584 19560	4970 5120	671 676	77.64 % 77.14 %	19.70 % 20.19 %	2.66 % 2.67 %
ProtonMail	24745 24867	19150 19100	4914 5126	681 641	77.39 % 76.81 %	19.86 % 20.61 %	2.75 % 2.58 %
Custom Mail	24500 24623	19395 19383	4453 4607	652 633	79.16 % 78.72 %	18.18 % 18.71 %	2.66 % 2.57 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.