Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
105.007 104.493	71.755 68.831	31.366 33.878	1.886 1.784

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Rapidmail in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.33 % 65.87 %	29.87 % 32.42 %	1.80 % 1.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8233 8282	6004 5836	2087 2307	142 139	72.93 % 70.47 %	25.35 % 27.86 %	1.72 % 1.68 %
Elektronics	8000 7834	5431 5134	2425 2570	144 130	67.89 % 65.53 %	30.31 % 32.81 %	1.80 % 1.66 %
Entertainment	7718 7678	5284 5020	2294 2527	140 131	68.46 % 65.38 %	29.72 % 32.91 %	1.81 % 1.71 %
Cosmetics & Beauty	8179 8092	5560 5284	2467 2666	152 142	67.98 % 65.30 %	30.16 % 32.95 %	1.86 % 1.75 %
Food & Drink	7876 8653	5733 6079	2007 2432	136 142	72.79 % 70.25 %	25.48 % 28.11 %	1.73 % 1.64 %
Home & Garden	8084 7952	5897 5597	2040 2224	147 131	72.95 % 70.38 %	25.24 % 27.97 %	1.82 % 1.65 %
Finance	8054 7741	5085 4691	2824 2914	145 136	63.14 % 60.60 %	35.06 % 37.64 %	1.80 % 1.76 %
Health	8562 7963	5369 4802	3033 3026	160 135	62.71 % 60.30 %	35.42 % 38.00 %	1.87 % 1.70 %
Pets	7879 8184	5760 5733	1976 2311	143 140	73.11 % 70.05 %	25.08 % 28.24 %	1.81 % 1.71 %
Sport & Fitness	7921 8303	5403 5430	2375 2724	143 149	68.21 % 65.40 %	29.98 % 32.81 %	1.81 % 1.79 %
Job & Career	8135 8072	5553 5307	2439 2634	143 131	68.26 % 65.75 %	29.98 % 32.63 %	1.76 % 1.62 %
Dating	8335 7919	4812 4391	3373 3385	150 143	57.73 % 55.45 %	40.47 % 42.75 %	1.80 % 1.81 %
Other	8031 7820	5864 5527	2026 2158	141 135	73.02 % 70.68 %	25.23 % 27.60 %	1.76 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10585 10011	6635 6007	3766 3839	184 165	62.68 % 60.00 %	35.58 % 38.35 %	1.74 % 1.65 %
Outlook Mail	10873 10336	7046 6418	3632 3739	195 179	64.80 % 62.09 %	33.40 % 36.17 %	1.79 % 1.73 %
Yahoo Mail	10534 10499	7319 7060	3022 3267	193 172	69.48 % 67.24 %	28.69 % 31.12 %	1.83 % 1.64 %
AOL Mail	10673 10751	7457 7234	3025 3336	191 181	69.87 % 67.29 %	28.34 % 31.03 %	1.79 % 1.68 %
Mail.com	10245 10822	7244 7371	2813 3264	188 187	70.71 % 68.11 %	27.46 % 30.16 %	1.84 % 1.73 %
Yandex Mail	10329 10352	6969 6733	3173 3440	187 179	67.47 % 65.04 %	30.72 % 33.23 %	1.81 % 1.73 %
GMX Mail	10410 10418	6942 6705	3278 3540	190 173	66.69 % 64.36 %	31.49 % 33.98 %	1.83 % 1.66 %
Zoho Mail	10793 10807	7595 7355	3004 3269	194 183	70.37 % 68.06 %	27.83 % 30.25 %	1.80 % 1.69 %
ProtonMail	10208 10338	7007 6827	3018 3326	183 185	68.64 % 66.04 %	29.57 % 32.17 %	1.79 % 1.79 %
Custom Mail	10357 10159	7541 7121	2635 2858	181 180	72.81 % 70.10 %	25.44 % 28.13 %	1.75 % 1.77 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.