Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.072 276.556	211.844 210.688	56.831 57.961	8.397 7.907

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 76.18 %	20.51 % 20.96 %	3.03 % 2.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21530 21431	17181 17046	3774 3869	575 516	79.80 % 79.54 %	17.53 % 18.05 %	2.67 % 2.41 %
Elektronics	21115 21063	16241 16164	4257 4319	617 580	76.92 % 76.74 %	20.16 % 20.51 %	2.92 % 2.75 %
Entertainment	21074 21048	16126 15989	4301 4440	647 619	76.52 % 75.96 %	20.41 % 21.09 %	3.07 % 2.94 %
Cosmetics & Beauty	21472 21443	16360 16254	4461 4539	651 650	76.19 % 75.80 %	20.78 % 21.17 %	3.03 % 3.03 %
Food & Drink	20917 21642	16685 17110	3665 3976	567 556	79.77 % 79.06 %	17.52 % 18.37 %	2.71 % 2.57 %
Home & Garden	21413 21227	17058 16888	3734 3806	621 533	79.66 % 79.56 %	17.44 % 17.93 %	2.90 % 2.51 %
Finance	21526 20970	15678 15254	5108 5046	740 670	72.83 % 72.74 %	23.73 % 24.06 %	3.44 % 3.20 %
Health	21757 21076	15937 15393	5131 5034	689 649	73.25 % 73.04 %	23.58 % 23.88 %	3.17 % 3.08 %
Pets	21039 21480	16657 16893	3759 4024	623 563	79.17 % 78.65 %	17.87 % 18.73 %	2.96 % 2.62 %
Sport & Fitness	20968 21481	15864 16164	4463 4700	641 617	75.66 % 75.25 %	21.28 % 21.88 %	3.06 % 2.87 %
Job & Career	21654 21416	16222 15974	4708 4780	724 662	74.91 % 74.59 %	21.74 % 22.32 %	3.34 % 3.09 %
Dating	21426 21066	15105 14812	5642 5550	679 704	70.50 % 70.31 %	26.33 % 26.35 %	3.17 % 3.34 %
Other	21181 21213	16730 16747	3828 3878	623 588	78.99 % 78.95 %	18.07 % 18.28 %	2.94 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27671 27570	20109 20073	6622 6654	940 843	72.67 % 72.81 %	23.93 % 24.13 %	3.40 % 3.06 %
Outlook Mail	28181 27610	20750 20269	6503 6469	928 872	73.63 % 73.41 %	23.08 % 23.43 %	3.29 % 3.16 %
Yahoo Mail	27859 27426	21315 20894	5684 5742	860 790	76.51 % 76.18 %	20.40 % 20.94 %	3.09 % 2.88 %
AOL Mail	27925 27942	21347 21250	5707 5866	871 826	76.44 % 76.05 %	20.44 % 20.99 %	3.12 % 2.96 %
Mail.com	27570 27898	21394 21512	5322 5597	854 789	77.60 % 77.11 %	19.30 % 20.06 %	3.10 % 2.83 %
Yandex Mail	27819 27649	20847 20671	6058 6139	914 839	74.94 % 74.76 %	21.78 % 22.20 %	3.29 % 3.03 %
GMX Mail	27514 27633	21130 21126	5614 5755	770 752	76.80 % 76.45 %	20.40 % 20.83 %	2.80 % 2.72 %
Zoho Mail	27915 27998	21841 21802	5315 5432	759 764	78.24 % 77.87 %	19.04 % 19.40 %	2.72 % 2.73 %
ProtonMail	27408 27525	21416 21390	5229 5412	763 723	78.14 % 77.71 %	19.08 % 19.66 %	2.78 % 2.63 %
Custom Mail	27210 27305	21695 21701	4777 4895	738 709	79.73 % 79.48 %	17.56 % 17.93 %	2.71 % 2.60 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.