Moosend and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.392 378.801	295.626 295.673	71.349 71.456	12.417 11.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.92 % 78.05 %	18.81 % 18.86 %	3.27 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29548 29235	23958 23744	4741 4744	849 747	81.08 % 81.22 %	16.05 % 16.23 %	2.87 % 2.56 %
Elektronics	28870 28959	22694 22830	5291 5288	885 841	78.61 % 78.84 %	18.33 % 18.26 %	3.07 % 2.90 %
Entertainment	28765 29073	22405 22640	5404 5506	956 927	77.89 % 77.87 %	18.79 % 18.94 %	3.32 % 3.19 %
Cosmetics & Beauty	29271 29135	22728 22657	5572 5552	971 926	77.65 % 77.77 %	19.04 % 19.06 %	3.32 % 3.18 %
Food & Drink	28881 29650	23387 23931	4652 4879	842 840	80.98 % 80.71 %	16.11 % 16.46 %	2.92 % 2.83 %
Home & Garden	29379 29144	23778 23655	4708 4696	893 793	80.94 % 81.17 %	16.03 % 16.11 %	3.04 % 2.72 %
Finance	29155 28797	21722 21533	6339 6250	1094 1014	74.51 % 74.78 %	21.74 % 21.70 %	3.75 % 3.52 %
Health	29715 28918	22322 21829	6353 6147	1040 942	75.12 % 75.49 %	21.38 % 21.26 %	3.50 % 3.26 %
Pets	28980 29306	23269 23500	4823 4978	888 828	80.29 % 80.19 %	16.64 % 16.99 %	3.06 % 2.83 %
Sport & Fitness	28774 29330	22151 22578	5652 5829	971 923	76.98 % 76.98 %	19.64 % 19.87 %	3.37 % 3.15 %
Job & Career	29607 29334	22542 22363	5997 5989	1068 982	76.14 % 76.24 %	20.26 % 20.42 %	3.61 % 3.35 %
Dating	29311 28941	21341 21117	6938 6769	1032 1055	72.81 % 72.97 %	23.67 % 23.39 %	3.52 % 3.65 %
Other	29136 28979	23329 23296	4879 4829	928 854	80.07 % 80.39 %	16.75 % 16.66 %	3.19 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37971 37780	28330 28329	8263 8182	1378 1269	74.61 % 74.98 %	21.76 % 21.66 %	3.63 % 3.36 %
Outlook Mail	38701 37973	29114 28645	8174 8014	1413 1314	75.23 % 75.44 %	21.12 % 21.10 %	3.65 % 3.46 %
Yahoo Mail	38104 37568	29626 29218	7216 7158	1262 1192	77.75 % 77.77 %	18.94 % 19.05 %	3.31 % 3.17 %
AOL Mail	38094 38217	29583 29689	7221 7300	1290 1228	77.66 % 77.69 %	18.96 % 19.10 %	3.39 % 3.21 %
Mail.com	37742 38119	29744 30052	6732 6921	1266 1146	78.81 % 78.84 %	17.84 % 18.16 %	3.35 % 3.01 %
Yandex Mail	38085 37803	29046 28872	7692 7663	1347 1268	76.27 % 76.37 %	20.20 % 20.27 %	3.54 % 3.35 %
GMX Mail	37849 37869	29763 29796	6953 6975	1133 1098	78.64 % 78.68 %	18.37 % 18.42 %	2.99 % 2.90 %
Zoho Mail	38003 38229	30245 30444	6614 6665	1144 1120	79.59 % 79.64 %	17.40 % 17.43 %	3.01 % 2.93 %
ProtonMail	37525 37762	29954 30187	6462 6546	1109 1029	79.82 % 79.94 %	17.22 % 17.33 %	2.96 % 2.72 %
Custom Mail	37318 37481	30221 30441	6022 6032	1075 1008	80.98 % 81.22 %	16.14 % 16.09 %	2.88 % 2.69 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.