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CampaignMonitor and Moosend Email Deliverability Comparison

  CampaignMonitor
  Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  346.117
  345.282
  274.770
  267.654
  61.743
  66.502
  9.604
  11.126

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.39 %
  77.52 %
  17.84 %
  19.26 %
  2.77 %
  3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26466
  26810
  21894
  21644
  3940
  4410
  632
  756
  82.73 %
  80.73 %
  14.89 %
  16.45 %
  2.39 %
  2.82 %
Elektronics
  26824
  26334
  21483
  20591
  4646
  4945
  695
  798
  80.09 %
  78.19 %
  17.32 %
  18.78 %
  2.59 %
  3.03 %
Entertainment
  26786
  26217
  21263
  20312
  4826
  5039
  697
  866
  79.38 %
  77.48 %
  18.02 %
  19.22 %
  2.60 %
  3.30 %
Cosmetics & Beauty
  26808
  26649
  21162
  20595
  4884
  5200
  762
  854
  78.94 %
  77.28 %
  18.22 %
  19.51 %
  2.84 %
  3.20 %
Food & Drink
  27018
  26275
  22240
  21194
  4100
  4325
  678
  756
  82.32 %
  80.66 %
  15.18 %
  16.46 %
  2.51 %
  2.88 %
Home & Garden
  26332
  26736
  21759
  21532
  3943
  4389
  630
  815
  82.63 %
  80.54 %
  14.97 %
  16.42 %
  2.39 %
  3.05 %
Finance
  26358
  26568
  19999
  19665
  5526
  5920
  833
  983
  75.87 %
  74.02 %
  20.97 %
  22.28 %
  3.16 %
  3.70 %
Health
  26759
  27048
  20537
  20173
  5422
  5944
  800
  931
  76.75 %
  74.58 %
  20.26 %
  21.98 %
  2.99 %
  3.44 %
Pets
  26606
  26335
  21664
  21077
  4200
  4465
  742
  793
  81.43 %
  80.03 %
  15.79 %
  16.95 %
  2.79 %
  3.01 %
Sport & Fitness
  26617
  26126
  20865
  20015
  4957
  5252
  795
  859
  78.39 %
  76.61 %
  18.62 %
  20.10 %
  2.99 %
  3.29 %
Job & Career
  26402
  26991
  20454
  20469
  5112
  5568
  836
  954
  77.47 %
  75.84 %
  19.36 %
  20.63 %
  3.17 %
  3.53 %
Dating
  26644
  26707
  19822
  19261
  6037
  6515
  785
  931
  74.40 %
  72.12 %
  22.66 %
  24.39 %
  2.95 %
  3.49 %
Other
  26497
  26486
  21628
  21126
  4150
  4530
  719
  830
  81.62 %
  79.76 %
  15.66 %
  17.10 %
  2.71 %
  3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  34895
  34521
  26434
  25562
  7369
  7712
  1092
  1247
  75.75 %
  74.05 %
  21.12 %
  22.34 %
  3.13 %
  3.61 %
Outlook Mail
  34534
  35221
  26556
  26352
  6914
  7623
  1064
  1246
  76.90 %
  74.82 %
  20.02 %
  21.64 %
  3.08 %
  3.54 %
Yahoo Mail
  34757
  34637
  27557
  26816
  6232
  6693
  968
  1128
  79.28 %
  77.42 %
  17.93 %
  19.32 %
  2.79 %
  3.26 %
AOL Mail
  34299
  34706
  27187
  26819
  6137
  6722
  975
  1165
  79.26 %
  77.27 %
  17.89 %
  19.37 %
  2.84 %
  3.36 %
Mail.com
  34608
  34221
  27913
  26851
  5791
  6240
  904
  1130
  80.65 %
  78.46 %
  16.73 %
  18.23 %
  2.61 %
  3.30 %
Yandex Mail
  34670
  34638
  26922
  26302
  6669
  7143
  1079
  1193
  77.65 %
  75.93 %
  19.24 %
  20.62 %
  3.11 %
  3.44 %
GMX Mail
  34202
  34475
  27338
  26946
  5963
  6514
  901
  1015
  79.93 %
  78.16 %
  17.43 %
  18.89 %
  2.63 %
  2.94 %
Zoho Mail
  34920
  34674
  28275
  27455
  5728
  6189
  917
  1030
  80.97 %
  79.18 %
  16.40 %
  17.85 %
  2.63 %
  2.97 %
ProtonMail
  35022
  34161
  28361
  27109
  5799
  6047
  862
  1005
  80.98 %
  79.36 %
  16.56 %
  17.70 %
  2.46 %
  2.94 %
Custom Mail
  34210
  34028
  28227
  27442
  5141
  5619
  842
  967
  82.51 %
  80.65 %
  15.03 %
  16.51 %
  2.46 %
  2.84 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.