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CampaignMonitor and Moosend Email Deliverability Comparison

  CampaignMonitor
  Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  222.740
  170.448
  167.312
  46.967
  49.092
  5.499
  6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  75.12 %
  21.07 %
  22.04 %
  2.47 %
  2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  17260
  13525
  13584
  2977
  3238
  359
  438
  80.21 %
  78.70 %
  17.66 %
  18.76 %
  2.13 %
  2.54 %
Elektronics
  17340
  16996
  13309
  12830
  3600
  3706
  431
  460
  76.75 %
  75.49 %
  20.76 %
  21.81 %
  2.49 %
  2.71 %
Entertainment
  17152
  16894
  13093
  12711
  3656
  3697
  403
  486
  76.34 %
  75.24 %
  21.32 %
  21.88 %
  2.35 %
  2.88 %
Cosmetics & Beauty
  17403
  17282
  13217
  12937
  3753
  3860
  433
  485
  75.95 %
  74.86 %
  21.57 %
  22.34 %
  2.49 %
  2.81 %
Food & Drink
  17588
  16750
  14042
  13172
  3151
  3153
  395
  425
  79.84 %
  78.64 %
  17.92 %
  18.82 %
  2.25 %
  2.54 %
Home & Garden
  17033
  17252
  13662
  13546
  3004
  3225
  367
  481
  80.21 %
  78.52 %
  17.64 %
  18.69 %
  2.15 %
  2.79 %
Finance
  16977
  17264
  12299
  12307
  4197
  4415
  481
  542
  72.45 %
  71.29 %
  24.72 %
  25.57 %
  2.83 %
  3.14 %
Health
  17169
  17481
  12528
  12481
  4185
  4486
  456
  514
  72.97 %
  71.40 %
  24.38 %
  25.66 %
  2.66 %
  2.94 %
Pets
  17110
  16898
  13535
  13213
  3150
  3212
  425
  473
  79.11 %
  78.19 %
  18.41 %
  19.01 %
  2.48 %
  2.80 %
Sport & Fitness
  17069
  16932
  12911
  12599
  3709
  3842
  449
  491
  75.64 %
  74.41 %
  21.73 %
  22.69 %
  2.63 %
  2.90 %
Job & Career
  16912
  17413
  12685
  12858
  3763
  4013
  464
  542
  75.01 %
  73.84 %
  22.25 %
  23.05 %
  2.74 %
  3.11 %
Dating
  17204
  17363
  12053
  11852
  4717
  4983
  434
  528
  70.06 %
  68.26 %
  27.42 %
  28.70 %
  2.52 %
  3.04 %
Other
  17096
  16955
  13589
  13222
  3105
  3262
  402
  471
  79.49 %
  77.98 %
  18.16 %
  19.24 %
  2.35 %
  2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  22306
  16388
  15872
  5695
  5757
  621
  677
  72.18 %
  71.16 %
  25.08 %
  25.81 %
  2.74 %
  3.04 %
Outlook Mail
  22192
  22677
  16389
  16350
  5217
  5622
  586
  705
  73.85 %
  72.10 %
  23.51 %
  24.79 %
  2.64 %
  3.11 %
Yahoo Mail
  22315
  22287
  17120
  16789
  4649
  4851
  546
  647
  76.72 %
  75.33 %
  20.83 %
  21.77 %
  2.45 %
  2.90 %
AOL Mail
  22248
  22551
  17095
  16987
  4599
  4898
  554
  666
  76.84 %
  75.33 %
  20.67 %
  21.72 %
  2.49 %
  2.95 %
Mail.com
  22045
  22191
  17180
  16960
  4322
  4577
  543
  654
  77.93 %
  76.43 %
  19.61 %
  20.63 %
  2.46 %
  2.95 %
Yandex Mail
  22301
  22256
  16731
  16401
  4961
  5177
  609
  678
  75.02 %
  73.69 %
  22.25 %
  23.26 %
  2.73 %
  3.05 %
GMX Mail
  22014
  22008
  16836
  16533
  4660
  4890
  518
  585
  76.48 %
  75.12 %
  21.17 %
  22.22 %
  2.35 %
  2.66 %
Zoho Mail
  22627
  22598
  17709
  17392
  4402
  4627
  516
  579
  78.26 %
  76.96 %
  19.45 %
  20.48 %
  2.28 %
  2.56 %
ProtonMail
  22625
  22050
  17537
  16877
  4562
  4581
  526
  592
  77.51 %
  76.54 %
  20.16 %
  20.78 %
  2.32 %
  2.68 %
Custom Mail
  21843
  21816
  17463
  17151
  3900
  4112
  480
  553
  79.95 %
  78.62 %
  17.85 %
  18.85 %
  2.20 %
  2.53 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.