CampaignMonitor and Moosend Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.117
372.652
|
297.446
290.100
|
65.129
70.398
|
10.542
12.154
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.72 %
77.85 %
|
17.46 %
18.89 %
|
2.83 %
3.26 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28522
28994
|
23664
23497
|
4159
4674
|
699
823
|
82.97 %
81.04 %
|
14.58 %
16.12 %
|
2.45 %
2.84 %
|
Elektronics |
28895
28379
|
23237
22283
|
4893
5226
|
765
870
|
80.42 %
78.52 %
|
16.93 %
18.42 %
|
2.65 %
3.07 %
|
Entertainment |
28922
28262
|
23059
21988
|
5088
5333
|
775
941
|
79.73 %
77.80 %
|
17.59 %
18.87 %
|
2.68 %
3.33 %
|
Cosmetics & Beauty |
28821
28737
|
22846
22292
|
5144
5494
|
831
951
|
79.27 %
77.57 %
|
17.85 %
19.12 %
|
2.88 %
3.31 %
|
Food & Drink |
29136
28382
|
24084
22967
|
4321
4590
|
731
825
|
82.66 %
80.92 %
|
14.83 %
16.17 %
|
2.51 %
2.91 %
|
Home & Garden |
28463
28867
|
23591
23348
|
4169
4644
|
703
875
|
82.88 %
80.88 %
|
14.65 %
16.09 %
|
2.47 %
3.03 %
|
Finance |
28373
28653
|
21631
21314
|
5823
6259
|
919
1080
|
76.24 %
74.39 %
|
20.52 %
21.84 %
|
3.24 %
3.77 %
|
Health |
28844
29162
|
22268
21883
|
5701
6268
|
875
1011
|
77.20 %
75.04 %
|
19.76 %
21.49 %
|
3.03 %
3.47 %
|
Pets |
28720
28458
|
23457
22835
|
4447
4755
|
816
868
|
81.67 %
80.24 %
|
15.48 %
16.71 %
|
2.84 %
3.05 %
|
Sport & Fitness |
28710
28255
|
22594
21735
|
5239
5574
|
877
946
|
78.70 %
76.92 %
|
18.25 %
19.73 %
|
3.05 %
3.35 %
|
Job & Career |
28451
29103
|
22125
22150
|
5414
5914
|
912
1039
|
77.77 %
76.11 %
|
19.03 %
20.32 %
|
3.21 %
3.57 %
|
Dating |
28688
28805
|
21493
20937
|
6336
6858
|
859
1010
|
74.92 %
72.69 %
|
22.09 %
23.81 %
|
2.99 %
3.51 %
|
Other |
28572
28595
|
23397
22871
|
4395
4809
|
780
915
|
81.89 %
79.98 %
|
15.38 %
16.82 %
|
2.73 %
3.20 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37597
37292
|
28641
27785
|
7758
8155
|
1198
1352
|
76.18 %
74.51 %
|
20.63 %
21.87 %
|
3.19 %
3.63 %
|
Outlook Mail |
37210
37981
|
28758
28536
|
7290
8060
|
1162
1385
|
77.29 %
75.13 %
|
19.59 %
21.22 %
|
3.12 %
3.65 %
|
Yahoo Mail |
37408
37455
|
29762
29098
|
6582
7119
|
1064
1238
|
79.56 %
77.69 %
|
17.60 %
19.01 %
|
2.84 %
3.31 %
|
AOL Mail |
36968
37391
|
29404
29016
|
6494
7116
|
1070
1259
|
79.54 %
77.60 %
|
17.57 %
19.03 %
|
2.89 %
3.37 %
|
Mail.com |
37219
37098
|
30115
29213
|
6115
6643
|
989
1242
|
80.91 %
78.75 %
|
16.43 %
17.91 %
|
2.66 %
3.35 %
|
Yandex Mail |
37362
37426
|
29116
28526
|
7052
7587
|
1194
1313
|
77.93 %
76.22 %
|
18.87 %
20.27 %
|
3.20 %
3.51 %
|
GMX Mail |
36915
37177
|
29640
29206
|
6276
6865
|
999
1106
|
80.29 %
78.56 %
|
17.00 %
18.47 %
|
2.71 %
2.97 %
|
Zoho Mail |
37651
37366
|
30617
29715
|
6034
6533
|
1000
1118
|
81.32 %
79.52 %
|
16.03 %
17.48 %
|
2.66 %
2.99 %
|
ProtonMail |
37838
36817
|
30799
29352
|
6094
6377
|
945
1088
|
81.40 %
79.72 %
|
16.11 %
17.32 %
|
2.50 %
2.96 %
|
Custom Mail |
36949
36649
|
30594
29653
|
5434
5943
|
921
1053
|
82.80 %
80.91 %
|
14.71 %
16.22 %
|
2.49 %
2.87 %
|
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