CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.233 304.493	240.111 234.362	56.844 60.680	8.278 9.451

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.66 % 76.97 %	18.62 % 19.93 %	2.71 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23227 23688	19074 19009	3613 4035	540 644	82.12 % 80.25 %	15.56 % 17.03 %	2.32 % 2.72 %
Elektronics	23725 23207	18817 17988	4303 4527	605 692	79.31 % 77.51 %	18.14 % 19.51 %	2.55 % 2.98 %
Entertainment	23520 23164	18475 17833	4434 4601	611 730	78.55 % 76.99 %	18.85 % 19.86 %	2.60 % 3.15 %
Cosmetics & Beauty	23750 23553	18565 18074	4522 4752	663 727	78.17 % 76.74 %	19.04 % 20.18 %	2.79 % 3.09 %
Food & Drink	23871 23098	19510 18524	3787 3930	574 644	81.73 % 80.20 %	15.86 % 17.01 %	2.40 % 2.79 %
Home & Garden	23219 23558	19056 18876	3626 3992	537 690	82.07 % 80.13 %	15.62 % 16.95 %	2.31 % 2.93 %
Finance	23314 23487	17508 17232	5089 5420	717 835	75.10 % 73.37 %	21.83 % 23.08 %	3.08 % 3.56 %
Health	23589 23914	17880 17673	5011 5461	698 780	75.80 % 73.90 %	21.24 % 22.84 %	2.96 % 3.26 %
Pets	23448 23197	18968 18460	3851 4049	629 688	80.89 % 79.58 %	16.42 % 17.45 %	2.68 % 2.97 %
Sport & Fitness	23432 23039	18207 17535	4541 4777	684 727	77.70 % 76.11 %	19.38 % 20.73 %	2.92 % 3.16 %
Job & Career	23276 23787	17892 17922	4669 5048	715 817	76.87 % 75.34 %	20.06 % 21.22 %	3.07 % 3.43 %
Dating	23415 23544	17156 16778	5585 5987	674 779	73.27 % 71.26 %	23.85 % 25.43 %	2.88 % 3.31 %
Other	23447 23257	19003 18458	3813 4101	631 698	81.05 % 79.37 %	16.26 % 17.63 %	2.69 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30910 30488	23144 22361	6823 7069	943 1058	74.88 % 73.34 %	22.07 % 23.19 %	3.05 % 3.47 %
Outlook Mail	30396 30971	23150 22975	6343 6943	903 1053	76.16 % 74.18 %	20.87 % 22.42 %	2.97 % 3.40 %
Yahoo Mail	30672 30645	24120 23590	5711 6092	841 963	78.64 % 76.98 %	18.62 % 19.88 %	2.74 % 3.14 %
AOL Mail	30336 30550	23874 23476	5632 6098	830 976	78.70 % 76.84 %	18.57 % 19.96 %	2.74 % 3.19 %
Mail.com	30306 30309	24235 23654	5287 5694	784 961	79.97 % 78.04 %	17.45 % 18.79 %	2.59 % 3.17 %
Yandex Mail	30483 30533	23448 23026	6095 6489	940 1018	76.92 % 75.41 %	19.99 % 21.25 %	3.08 % 3.33 %
GMX Mail	30276 30338	23956 23484	5543 5977	777 877	79.13 % 77.41 %	18.31 % 19.70 %	2.57 % 2.89 %
Zoho Mail	30849 30603	24785 24081	5285 5659	779 863	80.34 % 78.69 %	17.13 % 18.49 %	2.53 % 2.82 %
ProtonMail	30920 30131	24776 23729	5390 5554	754 848	80.13 % 78.75 %	17.43 % 18.43 %	2.44 % 2.81 %
Custom Mail	30085 29925	24623 23986	4735 5105	727 834	81.84 % 80.15 %	15.74 % 17.06 %	2.42 % 2.79 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.