CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 222.740	170.448 167.312	46.967 49.092	5.499 6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 75.12 %	21.07 % 22.04 %	2.47 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 17260	13525 13584	2977 3238	359 438	80.21 % 78.70 %	17.66 % 18.76 %	2.13 % 2.54 %
Elektronics	17340 16996	13309 12830	3600 3706	431 460	76.75 % 75.49 %	20.76 % 21.81 %	2.49 % 2.71 %
Entertainment	17152 16894	13093 12711	3656 3697	403 486	76.34 % 75.24 %	21.32 % 21.88 %	2.35 % 2.88 %
Cosmetics & Beauty	17403 17282	13217 12937	3753 3860	433 485	75.95 % 74.86 %	21.57 % 22.34 %	2.49 % 2.81 %
Food & Drink	17588 16750	14042 13172	3151 3153	395 425	79.84 % 78.64 %	17.92 % 18.82 %	2.25 % 2.54 %
Home & Garden	17033 17252	13662 13546	3004 3225	367 481	80.21 % 78.52 %	17.64 % 18.69 %	2.15 % 2.79 %
Finance	16977 17264	12299 12307	4197 4415	481 542	72.45 % 71.29 %	24.72 % 25.57 %	2.83 % 3.14 %
Health	17169 17481	12528 12481	4185 4486	456 514	72.97 % 71.40 %	24.38 % 25.66 %	2.66 % 2.94 %
Pets	17110 16898	13535 13213	3150 3212	425 473	79.11 % 78.19 %	18.41 % 19.01 %	2.48 % 2.80 %
Sport & Fitness	17069 16932	12911 12599	3709 3842	449 491	75.64 % 74.41 %	21.73 % 22.69 %	2.63 % 2.90 %
Job & Career	16912 17413	12685 12858	3763 4013	464 542	75.01 % 73.84 %	22.25 % 23.05 %	2.74 % 3.11 %
Dating	17204 17363	12053 11852	4717 4983	434 528	70.06 % 68.26 %	27.42 % 28.70 %	2.52 % 3.04 %
Other	17096 16955	13589 13222	3105 3262	402 471	79.49 % 77.98 %	18.16 % 19.24 %	2.35 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 22306	16388 15872	5695 5757	621 677	72.18 % 71.16 %	25.08 % 25.81 %	2.74 % 3.04 %
Outlook Mail	22192 22677	16389 16350	5217 5622	586 705	73.85 % 72.10 %	23.51 % 24.79 %	2.64 % 3.11 %
Yahoo Mail	22315 22287	17120 16789	4649 4851	546 647	76.72 % 75.33 %	20.83 % 21.77 %	2.45 % 2.90 %
AOL Mail	22248 22551	17095 16987	4599 4898	554 666	76.84 % 75.33 %	20.67 % 21.72 %	2.49 % 2.95 %
Mail.com	22045 22191	17180 16960	4322 4577	543 654	77.93 % 76.43 %	19.61 % 20.63 %	2.46 % 2.95 %
Yandex Mail	22301 22256	16731 16401	4961 5177	609 678	75.02 % 73.69 %	22.25 % 23.26 %	2.73 % 3.05 %
GMX Mail	22014 22008	16836 16533	4660 4890	518 585	76.48 % 75.12 %	21.17 % 22.22 %	2.35 % 2.66 %
Zoho Mail	22627 22598	17709 17392	4402 4627	516 579	78.26 % 76.96 %	19.45 % 20.48 %	2.28 % 2.56 %
ProtonMail	22625 22050	17537 16877	4562 4581	526 592	77.51 % 76.54 %	20.16 % 20.78 %	2.32 % 2.68 %
Custom Mail	21843 21816	17463 17151	3900 4112	480 553	79.95 % 78.62 %	17.85 % 18.85 %	2.20 % 2.53 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.