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CampaignMonitor and Moosend Email Deliverability Comparison

  CampaignMonitor
  Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.376
  283.947
  222.524
  217.509
  54.322
  57.784
  7.530
  8.654

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.25 %
  76.60 %
  19.10 %
  20.35 %
  2.65 %
  3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21615
  22064
  17677
  17633
  3448
  3839
  490
  592
  81.78 %
  79.92 %
  15.95 %
  17.40 %
  2.27 %
  2.68 %
Elektronics
  22110
  21634
  17434
  16670
  4123
  4325
  553
  639
  78.85 %
  77.05 %
  18.65 %
  19.99 %
  2.50 %
  2.95 %
Entertainment
  21938
  21585
  17140
  16553
  4238
  4371
  560
  661
  78.13 %
  76.69 %
  19.32 %
  20.25 %
  2.55 %
  3.06 %
Cosmetics & Beauty
  22202
  21994
  17262
  16788
  4332
  4534
  608
  672
  77.75 %
  76.33 %
  19.51 %
  20.61 %
  2.74 %
  3.06 %
Food & Drink
  22270
  21461
  18123
  17149
  3624
  3730
  523
  582
  81.38 %
  79.91 %
  16.27 %
  17.38 %
  2.35 %
  2.71 %
Home & Garden
  21696
  21930
  17725
  17499
  3475
  3794
  496
  637
  81.70 %
  79.79 %
  16.02 %
  17.30 %
  2.29 %
  2.90 %
Finance
  21672
  22015
  16171
  16070
  4855
  5186
  646
  759
  74.62 %
  73.00 %
  22.40 %
  23.56 %
  2.98 %
  3.45 %
Health
  21967
  22308
  16528
  16381
  4800
  5215
  639
  712
  75.24 %
  73.43 %
  21.85 %
  23.38 %
  2.91 %
  3.19 %
Pets
  21762
  21618
  17527
  17142
  3663
  3835
  572
  641
  80.54 %
  79.30 %
  16.83 %
  17.74 %
  2.63 %
  2.97 %
Sport & Fitness
  21808
  21466
  16875
  16269
  4324
  4535
  609
  662
  77.38 %
  75.79 %
  19.83 %
  21.13 %
  2.79 %
  3.08 %
Job & Career
  21653
  22198
  16563
  16655
  4441
  4794
  649
  749
  76.49 %
  75.03 %
  20.51 %
  21.60 %
  3.00 %
  3.37 %
Dating
  21803
  21975
  15839
  15540
  5358
  5731
  606
  704
  72.65 %
  70.72 %
  24.57 %
  26.08 %
  2.78 %
  3.20 %
Other
  21880
  21699
  17660
  17160
  3641
  3895
  579
  644
  80.71 %
  79.08 %
  16.64 %
  17.95 %
  2.65 %
  2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28824
  28386
  21437
  20687
  6540
  6732
  847
  967
  74.37 %
  72.88 %
  22.69 %
  23.72 %
  2.94 %
  3.41 %
Outlook Mail
  28267
  28866
  21405
  21303
  6046
  6613
  816
  950
  75.72 %
  73.80 %
  21.39 %
  22.91 %
  2.89 %
  3.29 %
Yahoo Mail
  28550
  28579
  22354
  21909
  5437
  5788
  759
  882
  78.30 %
  76.66 %
  19.04 %
  20.25 %
  2.66 %
  3.09 %
AOL Mail
  28307
  28573
  22181
  21877
  5370
  5799
  756
  897
  78.36 %
  76.57 %
  18.97 %
  20.30 %
  2.67 %
  3.14 %
Mail.com
  28169
  28256
  22413
  21953
  5035
  5414
  721
  889
  79.57 %
  77.69 %
  17.87 %
  19.16 %
  2.56 %
  3.15 %
Yandex Mail
  28458
  28472
  21803
  21368
  5810
  6160
  845
  944
  76.61 %
  75.05 %
  20.42 %
  21.64 %
  2.97 %
  3.32 %
GMX Mail
  28199
  28209
  22168
  21708
  5313
  5703
  718
  798
  78.61 %
  76.95 %
  18.84 %
  20.22 %
  2.55 %
  2.83 %
Zoho Mail
  28789
  28583
  23009
  22397
  5068
  5400
  712
  786
  79.92 %
  78.36 %
  17.60 %
  18.89 %
  2.47 %
  2.75 %
ProtonMail
  28808
  28101
  22929
  22008
  5182
  5312
  697
  781
  79.59 %
  78.32 %
  17.99 %
  18.90 %
  2.42 %
  2.78 %
Custom Mail
  28005
  27922
  22825
  22299
  4521
  4863
  659
  760
  81.50 %
  79.86 %
  16.14 %
  17.42 %
  2.35 %
  2.72 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.