CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.509 393.059	314.469 306.850	67.784 73.254	11.256 12.955

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.91 % 78.07 %	17.23 % 18.64 %	2.86 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30124 30638	25052 24880	4333 4873	739 885	83.16 % 81.21 %	14.38 % 15.91 %	2.45 % 2.89 %
Elektronics	30471 29852	24558 23526	5087 5417	826 909	80.59 % 78.81 %	16.69 % 18.15 %	2.71 % 3.05 %
Entertainment	30527 29855	24393 23294	5300 5559	834 1002	79.91 % 78.02 %	17.36 % 18.62 %	2.73 % 3.36 %
Cosmetics & Beauty	30366 30343	24139 23607	5345 5722	882 1014	79.49 % 77.80 %	17.60 % 18.86 %	2.90 % 3.34 %
Food & Drink	30633 29905	25370 24251	4486 4773	777 881	82.82 % 81.09 %	14.64 % 15.96 %	2.54 % 2.95 %
Home & Garden	29997 30450	24898 24684	4341 4839	758 927	83.00 % 81.06 %	14.47 % 15.89 %	2.53 % 3.04 %
Finance	29907 30204	22877 22548	6057 6508	973 1148	76.49 % 74.65 %	20.25 % 21.55 %	3.25 % 3.80 %
Health	30420 30775	23552 23177	5923 6511	945 1087	77.42 % 75.31 %	19.47 % 21.16 %	3.11 % 3.53 %
Pets	30369 30038	24861 24147	4647 4963	861 928	81.86 % 80.39 %	15.30 % 16.52 %	2.84 % 3.09 %
Sport & Fitness	30331 29791	23924 22975	5469 5800	938 1016	78.88 % 77.12 %	18.03 % 19.47 %	3.09 % 3.41 %
Job & Career	29992 30661	23385 23385	5644 6165	963 1111	77.97 % 76.27 %	18.82 % 20.11 %	3.21 % 3.62 %
Dating	30248 30356	22763 22166	6571 7109	914 1081	75.25 % 73.02 %	21.72 % 23.42 %	3.02 % 3.56 %
Other	30124 30191	24697 24210	4581 5015	846 966	81.98 % 80.19 %	15.21 % 16.61 %	2.81 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39676 39378	30315 29457	8070 8484	1291 1437	76.41 % 74.81 %	20.34 % 21.55 %	3.25 % 3.65 %
Outlook Mail	39212 40094	30383 30220	7586 8396	1243 1478	77.48 % 75.37 %	19.35 % 20.94 %	3.17 % 3.69 %
Yahoo Mail	39457 39495	31457 30752	6864 7423	1136 1320	79.72 % 77.86 %	17.40 % 18.79 %	2.88 % 3.34 %
AOL Mail	38991 39480	31063 30705	6769 7421	1159 1354	79.67 % 77.77 %	17.36 % 18.80 %	2.97 % 3.43 %
Mail.com	39245 39033	31827 30810	6374 6908	1044 1315	81.10 % 78.93 %	16.24 % 17.70 %	2.66 % 3.37 %
Yandex Mail	39470 39453	30837 30144	7364 7905	1269 1404	78.13 % 76.40 %	18.66 % 20.04 %	3.22 % 3.56 %
GMX Mail	38979 39235	31385 30910	6525 7131	1069 1194	80.52 % 78.78 %	16.74 % 18.18 %	2.74 % 3.04 %
Zoho Mail	39622 39343	32304 31386	6260 6781	1058 1176	81.53 % 79.78 %	15.80 % 17.24 %	2.67 % 2.99 %
ProtonMail	39949 38873	32612 31097	6327 6624	1010 1152	81.63 % 80.00 %	15.84 % 17.04 %	2.53 % 2.96 %
Custom Mail	38908 38675	32286 31369	5645 6181	977 1125	82.98 % 81.11 %	14.51 % 15.98 %	2.51 % 2.91 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.