CampaignMonitor and Moosend Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.376
283.947
|
222.524
217.509
|
54.322
57.784
|
7.530
8.654
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.25 %
76.60 %
|
19.10 %
20.35 %
|
2.65 %
3.05 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21615
22064
|
17677
17633
|
3448
3839
|
490
592
|
81.78 %
79.92 %
|
15.95 %
17.40 %
|
2.27 %
2.68 %
|
Elektronics |
22110
21634
|
17434
16670
|
4123
4325
|
553
639
|
78.85 %
77.05 %
|
18.65 %
19.99 %
|
2.50 %
2.95 %
|
Entertainment |
21938
21585
|
17140
16553
|
4238
4371
|
560
661
|
78.13 %
76.69 %
|
19.32 %
20.25 %
|
2.55 %
3.06 %
|
Cosmetics & Beauty |
22202
21994
|
17262
16788
|
4332
4534
|
608
672
|
77.75 %
76.33 %
|
19.51 %
20.61 %
|
2.74 %
3.06 %
|
Food & Drink |
22270
21461
|
18123
17149
|
3624
3730
|
523
582
|
81.38 %
79.91 %
|
16.27 %
17.38 %
|
2.35 %
2.71 %
|
Home & Garden |
21696
21930
|
17725
17499
|
3475
3794
|
496
637
|
81.70 %
79.79 %
|
16.02 %
17.30 %
|
2.29 %
2.90 %
|
Finance |
21672
22015
|
16171
16070
|
4855
5186
|
646
759
|
74.62 %
73.00 %
|
22.40 %
23.56 %
|
2.98 %
3.45 %
|
Health |
21967
22308
|
16528
16381
|
4800
5215
|
639
712
|
75.24 %
73.43 %
|
21.85 %
23.38 %
|
2.91 %
3.19 %
|
Pets |
21762
21618
|
17527
17142
|
3663
3835
|
572
641
|
80.54 %
79.30 %
|
16.83 %
17.74 %
|
2.63 %
2.97 %
|
Sport & Fitness |
21808
21466
|
16875
16269
|
4324
4535
|
609
662
|
77.38 %
75.79 %
|
19.83 %
21.13 %
|
2.79 %
3.08 %
|
Job & Career |
21653
22198
|
16563
16655
|
4441
4794
|
649
749
|
76.49 %
75.03 %
|
20.51 %
21.60 %
|
3.00 %
3.37 %
|
Dating |
21803
21975
|
15839
15540
|
5358
5731
|
606
704
|
72.65 %
70.72 %
|
24.57 %
26.08 %
|
2.78 %
3.20 %
|
Other |
21880
21699
|
17660
17160
|
3641
3895
|
579
644
|
80.71 %
79.08 %
|
16.64 %
17.95 %
|
2.65 %
2.97 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28824
28386
|
21437
20687
|
6540
6732
|
847
967
|
74.37 %
72.88 %
|
22.69 %
23.72 %
|
2.94 %
3.41 %
|
Outlook Mail |
28267
28866
|
21405
21303
|
6046
6613
|
816
950
|
75.72 %
73.80 %
|
21.39 %
22.91 %
|
2.89 %
3.29 %
|
Yahoo Mail |
28550
28579
|
22354
21909
|
5437
5788
|
759
882
|
78.30 %
76.66 %
|
19.04 %
20.25 %
|
2.66 %
3.09 %
|
AOL Mail |
28307
28573
|
22181
21877
|
5370
5799
|
756
897
|
78.36 %
76.57 %
|
18.97 %
20.30 %
|
2.67 %
3.14 %
|
Mail.com |
28169
28256
|
22413
21953
|
5035
5414
|
721
889
|
79.57 %
77.69 %
|
17.87 %
19.16 %
|
2.56 %
3.15 %
|
Yandex Mail |
28458
28472
|
21803
21368
|
5810
6160
|
845
944
|
76.61 %
75.05 %
|
20.42 %
21.64 %
|
2.97 %
3.32 %
|
GMX Mail |
28199
28209
|
22168
21708
|
5313
5703
|
718
798
|
78.61 %
76.95 %
|
18.84 %
20.22 %
|
2.55 %
2.83 %
|
Zoho Mail |
28789
28583
|
23009
22397
|
5068
5400
|
712
786
|
79.92 %
78.36 %
|
17.60 %
18.89 %
|
2.47 %
2.75 %
|
ProtonMail |
28808
28101
|
22929
22008
|
5182
5312
|
697
781
|
79.59 %
78.32 %
|
17.99 %
18.90 %
|
2.42 %
2.78 %
|
Custom Mail |
28005
27922
|
22825
22299
|
4521
4863
|
659
760
|
81.50 %
79.86 %
|
16.14 %
17.42 %
|
2.35 %
2.72 %
|
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