CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 379.392	303.096 295.626	66.035 71.349	10.791 12.417

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 77.92 %	17.38 % 18.81 %	2.84 % 3.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 29548	24154 23958	4226 4741	720 849	83.00 % 81.08 %	14.52 % 16.05 %	2.47 % 2.87 %
Elektronics	29435 28870	23690 22694	4960 5291	785 885	80.48 % 78.61 %	16.85 % 18.33 %	2.67 % 3.07 %
Entertainment	29495 28765	23538 22405	5165 5404	792 956	79.80 % 77.89 %	17.51 % 18.79 %	2.69 % 3.32 %
Cosmetics & Beauty	29337 29271	23274 22728	5214 5572	849 971	79.33 % 77.65 %	17.77 % 19.04 %	2.89 % 3.32 %
Food & Drink	29645 28881	24514 23387	4380 4652	751 842	82.69 % 80.98 %	14.77 % 16.11 %	2.53 % 2.92 %
Home & Garden	28973 29379	24021 23778	4227 4708	725 893	82.91 % 80.94 %	14.59 % 16.03 %	2.50 % 3.04 %
Finance	28900 29155	22056 21722	5904 6339	940 1094	76.32 % 74.51 %	20.43 % 21.74 %	3.25 % 3.75 %
Health	29361 29715	22682 22322	5777 6353	902 1040	77.25 % 75.12 %	19.68 % 21.38 %	3.07 % 3.50 %
Pets	29276 28980	23933 23269	4514 4823	829 888	81.75 % 80.29 %	15.42 % 16.64 %	2.83 % 3.06 %
Sport & Fitness	29214 28774	23005 22151	5313 5652	896 971	78.75 % 76.98 %	18.19 % 19.64 %	3.07 % 3.37 %
Job & Career	28943 29607	22528 22542	5489 5997	926 1068	77.84 % 76.14 %	18.96 % 20.26 %	3.20 % 3.61 %
Dating	29197 29311	21910 21341	6412 6938	875 1032	75.04 % 72.81 %	21.96 % 23.67 %	3.00 % 3.52 %
Other	29046 29136	23791 23329	4454 4879	801 928	81.91 % 80.07 %	15.33 % 16.75 %	2.76 % 3.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 37971	29190 28330	7863 8263	1230 1378	76.25 % 74.61 %	20.54 % 21.76 %	3.21 % 3.63 %
Outlook Mail	37891 38701	29311 29114	7393 8174	1187 1413	77.36 % 75.23 %	19.51 % 21.12 %	3.13 % 3.65 %
Yahoo Mail	38099 38104	30329 29626	6678 7216	1092 1262	79.61 % 77.75 %	17.53 % 18.94 %	2.87 % 3.31 %
AOL Mail	37627 38094	29941 29583	6585 7221	1101 1290	79.57 % 77.66 %	17.50 % 18.96 %	2.93 % 3.39 %
Mail.com	37917 37742	30705 29744	6209 6732	1003 1266	80.98 % 78.81 %	16.38 % 17.84 %	2.65 % 3.35 %
Yandex Mail	38074 38085	29691 29046	7161 7692	1222 1347	77.98 % 76.27 %	18.81 % 20.20 %	3.21 % 3.54 %
GMX Mail	37600 37849	30211 29763	6360 6953	1029 1133	80.35 % 78.64 %	16.91 % 18.37 %	2.74 % 2.99 %
Zoho Mail	38272 38003	31145 30245	6106 6614	1021 1144	81.38 % 79.59 %	15.95 % 17.40 %	2.67 % 3.01 %
ProtonMail	38583 37525	31438 29954	6177 6462	968 1109	81.48 % 79.82 %	16.01 % 17.22 %	2.51 % 2.96 %
Custom Mail	37576 37318	31135 30221	5503 6022	938 1075	82.86 % 80.98 %	14.64 % 16.14 %	2.50 % 2.88 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.