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CampaignMonitor and Moosend Email Deliverability Comparison

  CampaignMonitor
  Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.117
  372.652
  297.446
  290.100
  65.129
  70.398
  10.542
  12.154

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.72 %
  77.85 %
  17.46 %
  18.89 %
  2.83 %
  3.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28522
  28994
  23664
  23497
  4159
  4674
  699
  823
  82.97 %
  81.04 %
  14.58 %
  16.12 %
  2.45 %
  2.84 %
Elektronics
  28895
  28379
  23237
  22283
  4893
  5226
  765
  870
  80.42 %
  78.52 %
  16.93 %
  18.42 %
  2.65 %
  3.07 %
Entertainment
  28922
  28262
  23059
  21988
  5088
  5333
  775
  941
  79.73 %
  77.80 %
  17.59 %
  18.87 %
  2.68 %
  3.33 %
Cosmetics & Beauty
  28821
  28737
  22846
  22292
  5144
  5494
  831
  951
  79.27 %
  77.57 %
  17.85 %
  19.12 %
  2.88 %
  3.31 %
Food & Drink
  29136
  28382
  24084
  22967
  4321
  4590
  731
  825
  82.66 %
  80.92 %
  14.83 %
  16.17 %
  2.51 %
  2.91 %
Home & Garden
  28463
  28867
  23591
  23348
  4169
  4644
  703
  875
  82.88 %
  80.88 %
  14.65 %
  16.09 %
  2.47 %
  3.03 %
Finance
  28373
  28653
  21631
  21314
  5823
  6259
  919
  1080
  76.24 %
  74.39 %
  20.52 %
  21.84 %
  3.24 %
  3.77 %
Health
  28844
  29162
  22268
  21883
  5701
  6268
  875
  1011
  77.20 %
  75.04 %
  19.76 %
  21.49 %
  3.03 %
  3.47 %
Pets
  28720
  28458
  23457
  22835
  4447
  4755
  816
  868
  81.67 %
  80.24 %
  15.48 %
  16.71 %
  2.84 %
  3.05 %
Sport & Fitness
  28710
  28255
  22594
  21735
  5239
  5574
  877
  946
  78.70 %
  76.92 %
  18.25 %
  19.73 %
  3.05 %
  3.35 %
Job & Career
  28451
  29103
  22125
  22150
  5414
  5914
  912
  1039
  77.77 %
  76.11 %
  19.03 %
  20.32 %
  3.21 %
  3.57 %
Dating
  28688
  28805
  21493
  20937
  6336
  6858
  859
  1010
  74.92 %
  72.69 %
  22.09 %
  23.81 %
  2.99 %
  3.51 %
Other
  28572
  28595
  23397
  22871
  4395
  4809
  780
  915
  81.89 %
  79.98 %
  15.38 %
  16.82 %
  2.73 %
  3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37597
  37292
  28641
  27785
  7758
  8155
  1198
  1352
  76.18 %
  74.51 %
  20.63 %
  21.87 %
  3.19 %
  3.63 %
Outlook Mail
  37210
  37981
  28758
  28536
  7290
  8060
  1162
  1385
  77.29 %
  75.13 %
  19.59 %
  21.22 %
  3.12 %
  3.65 %
Yahoo Mail
  37408
  37455
  29762
  29098
  6582
  7119
  1064
  1238
  79.56 %
  77.69 %
  17.60 %
  19.01 %
  2.84 %
  3.31 %
AOL Mail
  36968
  37391
  29404
  29016
  6494
  7116
  1070
  1259
  79.54 %
  77.60 %
  17.57 %
  19.03 %
  2.89 %
  3.37 %
Mail.com
  37219
  37098
  30115
  29213
  6115
  6643
  989
  1242
  80.91 %
  78.75 %
  16.43 %
  17.91 %
  2.66 %
  3.35 %
Yandex Mail
  37362
  37426
  29116
  28526
  7052
  7587
  1194
  1313
  77.93 %
  76.22 %
  18.87 %
  20.27 %
  3.20 %
  3.51 %
GMX Mail
  36915
  37177
  29640
  29206
  6276
  6865
  999
  1106
  80.29 %
  78.56 %
  17.00 %
  18.47 %
  2.71 %
  2.97 %
Zoho Mail
  37651
  37366
  30617
  29715
  6034
  6533
  1000
  1118
  81.32 %
  79.52 %
  16.03 %
  17.48 %
  2.66 %
  2.99 %
ProtonMail
  37838
  36817
  30799
  29352
  6094
  6377
  945
  1088
  81.40 %
  79.72 %
  16.11 %
  17.32 %
  2.50 %
  2.96 %
Custom Mail
  36949
  36649
  30594
  29653
  5434
  5943
  921
  1053
  82.80 %
  80.91 %
  14.71 %
  16.22 %
  2.49 %
  2.87 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.