CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.845 188.265	141.620 139.194	42.911 44.142	4.314 4.929

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.99 % 73.94 %	22.72 % 23.45 %	2.28 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14272 14693	11257 11418	2722 2921	293 354	78.87 % 77.71 %	19.07 % 19.88 %	2.05 % 2.41 %
Elektronics	14666 14342	11028 10645	3304 3346	334 351	75.19 % 74.22 %	22.53 % 23.33 %	2.28 % 2.45 %
Entertainment	14530 14144	10875 10471	3341 3296	314 377	74.85 % 74.03 %	22.99 % 23.30 %	2.16 % 2.67 %
Cosmetics & Beauty	14778 14615	10998 10766	3435 3470	345 379	74.42 % 73.66 %	23.24 % 23.74 %	2.33 % 2.59 %
Food & Drink	14946 14066	11746 10906	2889 2820	311 340	78.59 % 77.53 %	19.33 % 20.05 %	2.08 % 2.42 %
Home & Garden	14432 14561	11400 11308	2747 2883	285 370	78.99 % 77.66 %	19.03 % 19.80 %	1.97 % 2.54 %
Finance	14331 14566	10145 10184	3824 3971	362 411	70.79 % 69.92 %	26.68 % 27.26 %	2.53 % 2.82 %
Health	14578 14916	10355 10423	3852 4092	371 401	71.03 % 69.88 %	26.42 % 27.43 %	2.54 % 2.69 %
Pets	14488 14180	11299 10957	2858 2853	331 370	77.99 % 77.27 %	19.73 % 20.12 %	2.28 % 2.61 %
Sport & Fitness	14439 14395	10724 10559	3361 3448	354 388	74.27 % 73.35 %	23.28 % 23.95 %	2.45 % 2.70 %
Job & Career	14313 14789	10549 10789	3405 3583	359 417	73.70 % 72.95 %	23.79 % 24.23 %	2.51 % 2.82 %
Dating	14555 14774	9860 9807	4351 4559	344 408	67.74 % 66.38 %	29.89 % 30.86 %	2.36 % 2.76 %
Other	14517 14224	11384 10961	2822 2900	311 363	78.42 % 77.06 %	19.44 % 20.39 %	2.14 % 2.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19251 18955	13558 13205	5228 5229	465 521	70.43 % 69.66 %	27.16 % 27.59 %	2.42 % 2.75 %
Outlook Mail	18615 19218	13456 13595	4727 5061	432 562	72.29 % 70.74 %	25.39 % 26.33 %	2.32 % 2.92 %
Yahoo Mail	19018 18895	14341 14051	4237 4337	440 507	75.41 % 74.36 %	22.28 % 22.95 %	2.31 % 2.68 %
AOL Mail	18986 18993	14362 14134	4185 4357	439 502	75.65 % 74.42 %	22.04 % 22.94 %	2.31 % 2.64 %
Mail.com	18645 18700	14288 14110	3923 4084	434 506	76.63 % 75.45 %	21.04 % 21.84 %	2.33 % 2.71 %
Yandex Mail	18957 18761	13974 13618	4507 4613	476 530	73.71 % 72.59 %	23.77 % 24.59 %	2.51 % 2.83 %
GMX Mail	18552 18610	13846 13700	4291 4444	415 466	74.63 % 73.62 %	23.13 % 23.88 %	2.24 % 2.50 %
Zoho Mail	19167 19272	14730 14621	4032 4190	405 461	76.85 % 75.87 %	21.04 % 21.74 %	2.11 % 2.39 %
ProtonMail	19273 18541	14626 13948	4222 4145	425 448	75.89 % 75.23 %	21.91 % 22.36 %	2.21 % 2.42 %
Custom Mail	18381 18320	14439 14212	3559 3682	383 426	78.55 % 77.58 %	19.36 % 20.10 %	2.08 % 2.33 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.