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CampaignMonitor and Moosend Email Deliverability Comparison

  CampaignMonitor
  Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.494
  249.846
  193.843
  189.431
  50.262
  53.030
  6.389
  7.385

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.38 %
  75.82 %
  20.07 %
  21.23 %
  2.55 %
  2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18982
  19316
  15382
  15306
  3187
  3503
  413
  507
  81.03 %
  79.24 %
  16.79 %
  18.14 %
  2.18 %
  2.62 %
Elektronics
  19441
  19067
  15115
  14537
  3834
  3989
  492
  541
  77.75 %
  76.24 %
  19.72 %
  20.92 %
  2.53 %
  2.84 %
Entertainment
  19280
  18981
  14905
  14397
  3912
  4006
  463
  578
  77.31 %
  75.85 %
  20.29 %
  21.11 %
  2.40 %
  3.05 %
Cosmetics & Beauty
  19538
  19324
  15029
  14601
  4009
  4158
  500
  565
  76.92 %
  75.56 %
  20.52 %
  21.52 %
  2.56 %
  2.92 %
Food & Drink
  19734
  18847
  15906
  14933
  3367
  3415
  461
  499
  80.60 %
  79.23 %
  17.06 %
  18.12 %
  2.34 %
  2.65 %
Home & Garden
  19151
  19382
  15500
  15346
  3224
  3490
  427
  546
  80.94 %
  79.18 %
  16.83 %
  18.01 %
  2.23 %
  2.82 %
Finance
  19089
  19447
  14034
  14009
  4495
  4780
  560
  658
  73.52 %
  72.04 %
  23.55 %
  24.58 %
  2.93 %
  3.38 %
Health
  19325
  19579
  14323
  14178
  4461
  4809
  541
  592
  74.12 %
  72.41 %
  23.08 %
  24.56 %
  2.80 %
  3.02 %
Pets
  19218
  18955
  15355
  14914
  3381
  3489
  482
  552
  79.90 %
  78.68 %
  17.59 %
  18.41 %
  2.51 %
  2.91 %
Sport & Fitness
  19218
  19058
  14711
  14313
  3986
  4176
  521
  569
  76.55 %
  75.10 %
  20.74 %
  21.91 %
  2.71 %
  2.99 %
Job & Career
  19029
  19487
  14419
  14495
  4063
  4358
  547
  634
  75.77 %
  74.38 %
  21.35 %
  22.36 %
  2.87 %
  3.25 %
Dating
  19315
  19384
  13801
  13469
  5006
  5315
  508
  600
  71.45 %
  69.49 %
  25.92 %
  27.42 %
  2.63 %
  3.10 %
Other
  19174
  19019
  15363
  14933
  3337
  3542
  474
  544
  80.12 %
  78.52 %
  17.40 %
  18.62 %
  2.47 %
  2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25438
  24949
  18649
  17958
  6072
  6190
  717
  801
  73.31 %
  71.98 %
  23.87 %
  24.81 %
  2.82 %
  3.21 %
Outlook Mail
  24859
  25426
  18596
  18538
  5580
  6073
  683
  815
  74.81 %
  72.91 %
  22.45 %
  23.88 %
  2.75 %
  3.21 %
Yahoo Mail
  25143
  25026
  19502
  19006
  5009
  5268
  632
  752
  77.56 %
  75.95 %
  19.92 %
  21.05 %
  2.51 %
  3.00 %
AOL Mail
  24979
  25269
  19395
  19175
  4942
  5320
  642
  774
  77.65 %
  75.88 %
  19.78 %
  21.05 %
  2.57 %
  3.06 %
Mail.com
  24789
  24907
  19515
  19179
  4646
  4961
  628
  767
  78.72 %
  77.00 %
  18.74 %
  19.92 %
  2.53 %
  3.08 %
Yandex Mail
  25198
  25046
  19115
  18622
  5357
  5627
  726
  797
  75.86 %
  74.35 %
  21.26 %
  22.47 %
  2.88 %
  3.18 %
GMX Mail
  24746
  24753
  19186
  18824
  4945
  5254
  615
  675
  77.53 %
  76.05 %
  19.98 %
  21.23 %
  2.49 %
  2.73 %
Zoho Mail
  25299
  25225
  20024
  19584
  4688
  4970
  587
  671
  79.15 %
  77.64 %
  18.53 %
  19.70 %
  2.32 %
  2.66 %
ProtonMail
  25399
  24745
  19954
  19150
  4844
  4914
  601
  681
  78.56 %
  77.39 %
  19.07 %
  19.86 %
  2.37 %
  2.75 %
Custom Mail
  24644
  24500
  19907
  19395
  4179
  4453
  558
  652
  80.78 %
  79.16 %
  16.96 %
  18.18 %
  2.26 %
  2.66 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.