CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.117 345.282	274.770 267.654	61.743 66.502	9.604 11.126

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.39 % 77.52 %	17.84 % 19.26 %	2.77 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26466 26810	21894 21644	3940 4410	632 756	82.73 % 80.73 %	14.89 % 16.45 %	2.39 % 2.82 %
Elektronics	26824 26334	21483 20591	4646 4945	695 798	80.09 % 78.19 %	17.32 % 18.78 %	2.59 % 3.03 %
Entertainment	26786 26217	21263 20312	4826 5039	697 866	79.38 % 77.48 %	18.02 % 19.22 %	2.60 % 3.30 %
Cosmetics & Beauty	26808 26649	21162 20595	4884 5200	762 854	78.94 % 77.28 %	18.22 % 19.51 %	2.84 % 3.20 %
Food & Drink	27018 26275	22240 21194	4100 4325	678 756	82.32 % 80.66 %	15.18 % 16.46 %	2.51 % 2.88 %
Home & Garden	26332 26736	21759 21532	3943 4389	630 815	82.63 % 80.54 %	14.97 % 16.42 %	2.39 % 3.05 %
Finance	26358 26568	19999 19665	5526 5920	833 983	75.87 % 74.02 %	20.97 % 22.28 %	3.16 % 3.70 %
Health	26759 27048	20537 20173	5422 5944	800 931	76.75 % 74.58 %	20.26 % 21.98 %	2.99 % 3.44 %
Pets	26606 26335	21664 21077	4200 4465	742 793	81.43 % 80.03 %	15.79 % 16.95 %	2.79 % 3.01 %
Sport & Fitness	26617 26126	20865 20015	4957 5252	795 859	78.39 % 76.61 %	18.62 % 20.10 %	2.99 % 3.29 %
Job & Career	26402 26991	20454 20469	5112 5568	836 954	77.47 % 75.84 %	19.36 % 20.63 %	3.17 % 3.53 %
Dating	26644 26707	19822 19261	6037 6515	785 931	74.40 % 72.12 %	22.66 % 24.39 %	2.95 % 3.49 %
Other	26497 26486	21628 21126	4150 4530	719 830	81.62 % 79.76 %	15.66 % 17.10 %	2.71 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34895 34521	26434 25562	7369 7712	1092 1247	75.75 % 74.05 %	21.12 % 22.34 %	3.13 % 3.61 %
Outlook Mail	34534 35221	26556 26352	6914 7623	1064 1246	76.90 % 74.82 %	20.02 % 21.64 %	3.08 % 3.54 %
Yahoo Mail	34757 34637	27557 26816	6232 6693	968 1128	79.28 % 77.42 %	17.93 % 19.32 %	2.79 % 3.26 %
AOL Mail	34299 34706	27187 26819	6137 6722	975 1165	79.26 % 77.27 %	17.89 % 19.37 %	2.84 % 3.36 %
Mail.com	34608 34221	27913 26851	5791 6240	904 1130	80.65 % 78.46 %	16.73 % 18.23 %	2.61 % 3.30 %
Yandex Mail	34670 34638	26922 26302	6669 7143	1079 1193	77.65 % 75.93 %	19.24 % 20.62 %	3.11 % 3.44 %
GMX Mail	34202 34475	27338 26946	5963 6514	901 1015	79.93 % 78.16 %	17.43 % 18.89 %	2.63 % 2.94 %
Zoho Mail	34920 34674	28275 27455	5728 6189	917 1030	80.97 % 79.18 %	16.40 % 17.85 %	2.63 % 2.97 %
ProtonMail	35022 34161	28361 27109	5799 6047	862 1005	80.98 % 79.36 %	16.56 % 17.70 %	2.46 % 2.94 %
Custom Mail	34210 34028	28227 27442	5141 5619	842 967	82.51 % 80.65 %	15.03 % 16.51 %	2.46 % 2.84 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.