CampaignMonitor and Moosend Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
346.117
345.282
|
274.770
267.654
|
61.743
66.502
|
9.604
11.126
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.39 %
77.52 %
|
17.84 %
19.26 %
|
2.77 %
3.22 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26466
26810
|
21894
21644
|
3940
4410
|
632
756
|
82.73 %
80.73 %
|
14.89 %
16.45 %
|
2.39 %
2.82 %
|
Elektronics |
26824
26334
|
21483
20591
|
4646
4945
|
695
798
|
80.09 %
78.19 %
|
17.32 %
18.78 %
|
2.59 %
3.03 %
|
Entertainment |
26786
26217
|
21263
20312
|
4826
5039
|
697
866
|
79.38 %
77.48 %
|
18.02 %
19.22 %
|
2.60 %
3.30 %
|
Cosmetics & Beauty |
26808
26649
|
21162
20595
|
4884
5200
|
762
854
|
78.94 %
77.28 %
|
18.22 %
19.51 %
|
2.84 %
3.20 %
|
Food & Drink |
27018
26275
|
22240
21194
|
4100
4325
|
678
756
|
82.32 %
80.66 %
|
15.18 %
16.46 %
|
2.51 %
2.88 %
|
Home & Garden |
26332
26736
|
21759
21532
|
3943
4389
|
630
815
|
82.63 %
80.54 %
|
14.97 %
16.42 %
|
2.39 %
3.05 %
|
Finance |
26358
26568
|
19999
19665
|
5526
5920
|
833
983
|
75.87 %
74.02 %
|
20.97 %
22.28 %
|
3.16 %
3.70 %
|
Health |
26759
27048
|
20537
20173
|
5422
5944
|
800
931
|
76.75 %
74.58 %
|
20.26 %
21.98 %
|
2.99 %
3.44 %
|
Pets |
26606
26335
|
21664
21077
|
4200
4465
|
742
793
|
81.43 %
80.03 %
|
15.79 %
16.95 %
|
2.79 %
3.01 %
|
Sport & Fitness |
26617
26126
|
20865
20015
|
4957
5252
|
795
859
|
78.39 %
76.61 %
|
18.62 %
20.10 %
|
2.99 %
3.29 %
|
Job & Career |
26402
26991
|
20454
20469
|
5112
5568
|
836
954
|
77.47 %
75.84 %
|
19.36 %
20.63 %
|
3.17 %
3.53 %
|
Dating |
26644
26707
|
19822
19261
|
6037
6515
|
785
931
|
74.40 %
72.12 %
|
22.66 %
24.39 %
|
2.95 %
3.49 %
|
Other |
26497
26486
|
21628
21126
|
4150
4530
|
719
830
|
81.62 %
79.76 %
|
15.66 %
17.10 %
|
2.71 %
3.13 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34895
34521
|
26434
25562
|
7369
7712
|
1092
1247
|
75.75 %
74.05 %
|
21.12 %
22.34 %
|
3.13 %
3.61 %
|
Outlook Mail |
34534
35221
|
26556
26352
|
6914
7623
|
1064
1246
|
76.90 %
74.82 %
|
20.02 %
21.64 %
|
3.08 %
3.54 %
|
Yahoo Mail |
34757
34637
|
27557
26816
|
6232
6693
|
968
1128
|
79.28 %
77.42 %
|
17.93 %
19.32 %
|
2.79 %
3.26 %
|
AOL Mail |
34299
34706
|
27187
26819
|
6137
6722
|
975
1165
|
79.26 %
77.27 %
|
17.89 %
19.37 %
|
2.84 %
3.36 %
|
Mail.com |
34608
34221
|
27913
26851
|
5791
6240
|
904
1130
|
80.65 %
78.46 %
|
16.73 %
18.23 %
|
2.61 %
3.30 %
|
Yandex Mail |
34670
34638
|
26922
26302
|
6669
7143
|
1079
1193
|
77.65 %
75.93 %
|
19.24 %
20.62 %
|
3.11 %
3.44 %
|
GMX Mail |
34202
34475
|
27338
26946
|
5963
6514
|
901
1015
|
79.93 %
78.16 %
|
17.43 %
18.89 %
|
2.63 %
2.94 %
|
Zoho Mail |
34920
34674
|
28275
27455
|
5728
6189
|
917
1030
|
80.97 %
79.18 %
|
16.40 %
17.85 %
|
2.63 %
2.97 %
|
ProtonMail |
35022
34161
|
28361
27109
|
5799
6047
|
862
1005
|
80.98 %
79.36 %
|
16.56 %
17.70 %
|
2.46 %
2.94 %
|
Custom Mail |
34210
34028
|
28227
27442
|
5141
5619
|
842
967
|
82.51 %
80.65 %
|
15.03 %
16.51 %
|
2.46 %
2.84 %
|
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