CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.494 249.846	193.843 189.431	50.262 53.030	6.389 7.385

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.38 % 75.82 %	20.07 % 21.23 %	2.55 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18982 19316	15382 15306	3187 3503	413 507	81.03 % 79.24 %	16.79 % 18.14 %	2.18 % 2.62 %
Elektronics	19441 19067	15115 14537	3834 3989	492 541	77.75 % 76.24 %	19.72 % 20.92 %	2.53 % 2.84 %
Entertainment	19280 18981	14905 14397	3912 4006	463 578	77.31 % 75.85 %	20.29 % 21.11 %	2.40 % 3.05 %
Cosmetics & Beauty	19538 19324	15029 14601	4009 4158	500 565	76.92 % 75.56 %	20.52 % 21.52 %	2.56 % 2.92 %
Food & Drink	19734 18847	15906 14933	3367 3415	461 499	80.60 % 79.23 %	17.06 % 18.12 %	2.34 % 2.65 %
Home & Garden	19151 19382	15500 15346	3224 3490	427 546	80.94 % 79.18 %	16.83 % 18.01 %	2.23 % 2.82 %
Finance	19089 19447	14034 14009	4495 4780	560 658	73.52 % 72.04 %	23.55 % 24.58 %	2.93 % 3.38 %
Health	19325 19579	14323 14178	4461 4809	541 592	74.12 % 72.41 %	23.08 % 24.56 %	2.80 % 3.02 %
Pets	19218 18955	15355 14914	3381 3489	482 552	79.90 % 78.68 %	17.59 % 18.41 %	2.51 % 2.91 %
Sport & Fitness	19218 19058	14711 14313	3986 4176	521 569	76.55 % 75.10 %	20.74 % 21.91 %	2.71 % 2.99 %
Job & Career	19029 19487	14419 14495	4063 4358	547 634	75.77 % 74.38 %	21.35 % 22.36 %	2.87 % 3.25 %
Dating	19315 19384	13801 13469	5006 5315	508 600	71.45 % 69.49 %	25.92 % 27.42 %	2.63 % 3.10 %
Other	19174 19019	15363 14933	3337 3542	474 544	80.12 % 78.52 %	17.40 % 18.62 %	2.47 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25438 24949	18649 17958	6072 6190	717 801	73.31 % 71.98 %	23.87 % 24.81 %	2.82 % 3.21 %
Outlook Mail	24859 25426	18596 18538	5580 6073	683 815	74.81 % 72.91 %	22.45 % 23.88 %	2.75 % 3.21 %
Yahoo Mail	25143 25026	19502 19006	5009 5268	632 752	77.56 % 75.95 %	19.92 % 21.05 %	2.51 % 3.00 %
AOL Mail	24979 25269	19395 19175	4942 5320	642 774	77.65 % 75.88 %	19.78 % 21.05 %	2.57 % 3.06 %
Mail.com	24789 24907	19515 19179	4646 4961	628 767	78.72 % 77.00 %	18.74 % 19.92 %	2.53 % 3.08 %
Yandex Mail	25198 25046	19115 18622	5357 5627	726 797	75.86 % 74.35 %	21.26 % 22.47 %	2.88 % 3.18 %
GMX Mail	24746 24753	19186 18824	4945 5254	615 675	77.53 % 76.05 %	19.98 % 21.23 %	2.49 % 2.73 %
Zoho Mail	25299 25225	20024 19584	4688 4970	587 671	79.15 % 77.64 %	18.53 % 19.70 %	2.32 % 2.66 %
ProtonMail	25399 24745	19954 19150	4844 4914	601 681	78.56 % 77.39 %	19.07 % 19.86 %	2.37 % 2.75 %
Custom Mail	24644 24500	19907 19395	4179 4453	558 652	80.78 % 79.16 %	16.96 % 18.18 %	2.26 % 2.66 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.