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CampaignMonitor and Moosend Email Deliverability Comparison

  CampaignMonitor
  Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.603
  113.138
  78.121
  77.479
  33.696
  33.606
  1.786
  2.053

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.77 %
  68.48 %
  29.66 %
  29.70 %
  1.57 %
  1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8502
  8835
  6246
  6456
  2121
  2224
  135
  155
  73.47 %
  73.07 %
  24.95 %
  25.17 %
  1.59 %
  1.75 %
Elektronics
  8795
  8526
  6016
  5801
  2642
  2571
  137
  154
  68.40 %
  68.04 %
  30.04 %
  30.15 %
  1.56 %
  1.81 %
Entertainment
  8832
  8366
  6046
  5737
  2649
  2475
  137
  154
  68.46 %
  68.58 %
  29.99 %
  29.58 %
  1.55 %
  1.84 %
Cosmetics & Beauty
  9038
  8842
  6161
  6023
  2734
  2653
  143
  166
  68.17 %
  68.12 %
  30.25 %
  30.00 %
  1.58 %
  1.88 %
Food & Drink
  9036
  8432
  6614
  6149
  2274
  2136
  148
  147
  73.20 %
  72.92 %
  25.17 %
  25.33 %
  1.64 %
  1.74 %
Home & Garden
  8569
  8662
  6305
  6339
  2138
  2165
  126
  158
  73.58 %
  73.18 %
  24.95 %
  24.99 %
  1.47 %
  1.82 %
Finance
  8560
  8693
  5420
  5506
  3000
  3028
  140
  159
  63.32 %
  63.34 %
  35.05 %
  34.83 %
  1.64 %
  1.83 %
Health
  8793
  9136
  5595
  5741
  3064
  3223
  134
  172
  63.63 %
  62.84 %
  34.85 %
  35.28 %
  1.52 %
  1.88 %
Pets
  8853
  8448
  6486
  6188
  2229
  2106
  138
  154
  73.26 %
  73.25 %
  25.18 %
  24.93 %
  1.56 %
  1.82 %
Sport & Fitness
  8647
  8642
  5916
  5909
  2589
  2575
  142
  158
  68.42 %
  68.38 %
  29.94 %
  29.80 %
  1.64 %
  1.83 %
Job & Career
  8610
  8853
  5889
  6055
  2588
  2639
  133
  159
  68.40 %
  68.39 %
  30.06 %
  29.81 %
  1.54 %
  1.80 %
Dating
  8788
  9048
  5131
  5240
  3522
  3643
  135
  165
  58.39 %
  57.91 %
  40.08 %
  40.26 %
  1.54 %
  1.82 %
Other
  8580
  8655
  6296
  6335
  2146
  2168
  138
  152
  73.38 %
  73.19 %
  25.01 %
  25.05 %
  1.61 %
  1.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11719
  11484
  7358
  7226
  4176
  4056
  185
  202
  62.79 %
  62.92 %
  35.63 %
  35.32 %
  1.58 %
  1.76 %
Outlook Mail
  11016
  11576
  7169
  7516
  3669
  3851
  178
  209
  65.08 %
  64.93 %
  33.31 %
  33.27 %
  1.62 %
  1.81 %
Yahoo Mail
  11498
  11324
  8064
  7888
  3248
  3227
  186
  209
  70.13 %
  69.66 %
  28.25 %
  28.50 %
  1.62 %
  1.85 %
AOL Mail
  11412
  11481
  8021
  8030
  3209
  3245
  182
  206
  70.29 %
  69.94 %
  28.12 %
  28.26 %
  1.59 %
  1.79 %
Mail.com
  11081
  11187
  7871
  7931
  3026
  3048
  184
  208
  71.03 %
  70.89 %
  27.31 %
  27.25 %
  1.66 %
  1.86 %
Yandex Mail
  11393
  11219
  7774
  7586
  3450
  3426
  169
  207
  68.23 %
  67.62 %
  30.28 %
  30.54 %
  1.48 %
  1.85 %
GMX Mail
  11022
  11129
  7390
  7432
  3462
  3490
  170
  207
  67.05 %
  66.78 %
  31.41 %
  31.36 %
  1.54 %
  1.86 %
Zoho Mail
  11743
  11629
  8353
  8197
  3210
  3222
  180
  210
  71.13 %
  70.49 %
  27.34 %
  27.71 %
  1.53 %
  1.81 %
ProtonMail
  11742
  10996
  8110
  7570
  3448
  3227
  184
  199
  69.07 %
  68.84 %
  29.36 %
  29.35 %
  1.57 %
  1.81 %
Custom Mail
  10977
  11113
  8011
  8103
  2798
  2814
  168
  196
  72.98 %
  72.91 %
  25.49 %
  25.32 %
  1.53 %
  1.76 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.