CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.603 113.138	78.121 77.479	33.696 33.606	1.786 2.053

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.77 % 68.48 %	29.66 % 29.70 %	1.57 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8502 8835	6246 6456	2121 2224	135 155	73.47 % 73.07 %	24.95 % 25.17 %	1.59 % 1.75 %
Elektronics	8795 8526	6016 5801	2642 2571	137 154	68.40 % 68.04 %	30.04 % 30.15 %	1.56 % 1.81 %
Entertainment	8832 8366	6046 5737	2649 2475	137 154	68.46 % 68.58 %	29.99 % 29.58 %	1.55 % 1.84 %
Cosmetics & Beauty	9038 8842	6161 6023	2734 2653	143 166	68.17 % 68.12 %	30.25 % 30.00 %	1.58 % 1.88 %
Food & Drink	9036 8432	6614 6149	2274 2136	148 147	73.20 % 72.92 %	25.17 % 25.33 %	1.64 % 1.74 %
Home & Garden	8569 8662	6305 6339	2138 2165	126 158	73.58 % 73.18 %	24.95 % 24.99 %	1.47 % 1.82 %
Finance	8560 8693	5420 5506	3000 3028	140 159	63.32 % 63.34 %	35.05 % 34.83 %	1.64 % 1.83 %
Health	8793 9136	5595 5741	3064 3223	134 172	63.63 % 62.84 %	34.85 % 35.28 %	1.52 % 1.88 %
Pets	8853 8448	6486 6188	2229 2106	138 154	73.26 % 73.25 %	25.18 % 24.93 %	1.56 % 1.82 %
Sport & Fitness	8647 8642	5916 5909	2589 2575	142 158	68.42 % 68.38 %	29.94 % 29.80 %	1.64 % 1.83 %
Job & Career	8610 8853	5889 6055	2588 2639	133 159	68.40 % 68.39 %	30.06 % 29.81 %	1.54 % 1.80 %
Dating	8788 9048	5131 5240	3522 3643	135 165	58.39 % 57.91 %	40.08 % 40.26 %	1.54 % 1.82 %
Other	8580 8655	6296 6335	2146 2168	138 152	73.38 % 73.19 %	25.01 % 25.05 %	1.61 % 1.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11719 11484	7358 7226	4176 4056	185 202	62.79 % 62.92 %	35.63 % 35.32 %	1.58 % 1.76 %
Outlook Mail	11016 11576	7169 7516	3669 3851	178 209	65.08 % 64.93 %	33.31 % 33.27 %	1.62 % 1.81 %
Yahoo Mail	11498 11324	8064 7888	3248 3227	186 209	70.13 % 69.66 %	28.25 % 28.50 %	1.62 % 1.85 %
AOL Mail	11412 11481	8021 8030	3209 3245	182 206	70.29 % 69.94 %	28.12 % 28.26 %	1.59 % 1.79 %
Mail.com	11081 11187	7871 7931	3026 3048	184 208	71.03 % 70.89 %	27.31 % 27.25 %	1.66 % 1.86 %
Yandex Mail	11393 11219	7774 7586	3450 3426	169 207	68.23 % 67.62 %	30.28 % 30.54 %	1.48 % 1.85 %
GMX Mail	11022 11129	7390 7432	3462 3490	170 207	67.05 % 66.78 %	31.41 % 31.36 %	1.54 % 1.86 %
Zoho Mail	11743 11629	8353 8197	3210 3222	180 210	71.13 % 70.49 %	27.34 % 27.71 %	1.53 % 1.81 %
ProtonMail	11742 10996	8110 7570	3448 3227	184 199	69.07 % 68.84 %	29.36 % 29.35 %	1.57 % 1.81 %
Custom Mail	10977 11113	8011 8103	2798 2814	168 196	72.98 % 72.91 %	25.49 % 25.32 %	1.53 % 1.76 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.