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CampaignMonitor and Moosend Email Deliverability Comparison

  CampaignMonitor
  Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.845
  188.265
  141.620
  139.194
  42.911
  44.142
  4.314
  4.929

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.99 %
  73.94 %
  22.72 %
  23.45 %
  2.28 %
  2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14272
  14693
  11257
  11418
  2722
  2921
  293
  354
  78.87 %
  77.71 %
  19.07 %
  19.88 %
  2.05 %
  2.41 %
Elektronics
  14666
  14342
  11028
  10645
  3304
  3346
  334
  351
  75.19 %
  74.22 %
  22.53 %
  23.33 %
  2.28 %
  2.45 %
Entertainment
  14530
  14144
  10875
  10471
  3341
  3296
  314
  377
  74.85 %
  74.03 %
  22.99 %
  23.30 %
  2.16 %
  2.67 %
Cosmetics & Beauty
  14778
  14615
  10998
  10766
  3435
  3470
  345
  379
  74.42 %
  73.66 %
  23.24 %
  23.74 %
  2.33 %
  2.59 %
Food & Drink
  14946
  14066
  11746
  10906
  2889
  2820
  311
  340
  78.59 %
  77.53 %
  19.33 %
  20.05 %
  2.08 %
  2.42 %
Home & Garden
  14432
  14561
  11400
  11308
  2747
  2883
  285
  370
  78.99 %
  77.66 %
  19.03 %
  19.80 %
  1.97 %
  2.54 %
Finance
  14331
  14566
  10145
  10184
  3824
  3971
  362
  411
  70.79 %
  69.92 %
  26.68 %
  27.26 %
  2.53 %
  2.82 %
Health
  14578
  14916
  10355
  10423
  3852
  4092
  371
  401
  71.03 %
  69.88 %
  26.42 %
  27.43 %
  2.54 %
  2.69 %
Pets
  14488
  14180
  11299
  10957
  2858
  2853
  331
  370
  77.99 %
  77.27 %
  19.73 %
  20.12 %
  2.28 %
  2.61 %
Sport & Fitness
  14439
  14395
  10724
  10559
  3361
  3448
  354
  388
  74.27 %
  73.35 %
  23.28 %
  23.95 %
  2.45 %
  2.70 %
Job & Career
  14313
  14789
  10549
  10789
  3405
  3583
  359
  417
  73.70 %
  72.95 %
  23.79 %
  24.23 %
  2.51 %
  2.82 %
Dating
  14555
  14774
  9860
  9807
  4351
  4559
  344
  408
  67.74 %
  66.38 %
  29.89 %
  30.86 %
  2.36 %
  2.76 %
Other
  14517
  14224
  11384
  10961
  2822
  2900
  311
  363
  78.42 %
  77.06 %
  19.44 %
  20.39 %
  2.14 %
  2.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19251
  18955
  13558
  13205
  5228
  5229
  465
  521
  70.43 %
  69.66 %
  27.16 %
  27.59 %
  2.42 %
  2.75 %
Outlook Mail
  18615
  19218
  13456
  13595
  4727
  5061
  432
  562
  72.29 %
  70.74 %
  25.39 %
  26.33 %
  2.32 %
  2.92 %
Yahoo Mail
  19018
  18895
  14341
  14051
  4237
  4337
  440
  507
  75.41 %
  74.36 %
  22.28 %
  22.95 %
  2.31 %
  2.68 %
AOL Mail
  18986
  18993
  14362
  14134
  4185
  4357
  439
  502
  75.65 %
  74.42 %
  22.04 %
  22.94 %
  2.31 %
  2.64 %
Mail.com
  18645
  18700
  14288
  14110
  3923
  4084
  434
  506
  76.63 %
  75.45 %
  21.04 %
  21.84 %
  2.33 %
  2.71 %
Yandex Mail
  18957
  18761
  13974
  13618
  4507
  4613
  476
  530
  73.71 %
  72.59 %
  23.77 %
  24.59 %
  2.51 %
  2.83 %
GMX Mail
  18552
  18610
  13846
  13700
  4291
  4444
  415
  466
  74.63 %
  73.62 %
  23.13 %
  23.88 %
  2.24 %
  2.50 %
Zoho Mail
  19167
  19272
  14730
  14621
  4032
  4190
  405
  461
  76.85 %
  75.87 %
  21.04 %
  21.74 %
  2.11 %
  2.39 %
ProtonMail
  19273
  18541
  14626
  13948
  4222
  4145
  425
  448
  75.89 %
  75.23 %
  21.91 %
  22.36 %
  2.21 %
  2.42 %
Custom Mail
  18381
  18320
  14439
  14212
  3559
  3682
  383
  426
  78.55 %
  77.58 %
  19.36 %
  20.10 %
  2.08 %
  2.33 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.