CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.376 283.947	222.524 217.509	54.322 57.784	7.530 8.654

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 76.60 %	19.10 % 20.35 %	2.65 % 3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21615 22064	17677 17633	3448 3839	490 592	81.78 % 79.92 %	15.95 % 17.40 %	2.27 % 2.68 %
Elektronics	22110 21634	17434 16670	4123 4325	553 639	78.85 % 77.05 %	18.65 % 19.99 %	2.50 % 2.95 %
Entertainment	21938 21585	17140 16553	4238 4371	560 661	78.13 % 76.69 %	19.32 % 20.25 %	2.55 % 3.06 %
Cosmetics & Beauty	22202 21994	17262 16788	4332 4534	608 672	77.75 % 76.33 %	19.51 % 20.61 %	2.74 % 3.06 %
Food & Drink	22270 21461	18123 17149	3624 3730	523 582	81.38 % 79.91 %	16.27 % 17.38 %	2.35 % 2.71 %
Home & Garden	21696 21930	17725 17499	3475 3794	496 637	81.70 % 79.79 %	16.02 % 17.30 %	2.29 % 2.90 %
Finance	21672 22015	16171 16070	4855 5186	646 759	74.62 % 73.00 %	22.40 % 23.56 %	2.98 % 3.45 %
Health	21967 22308	16528 16381	4800 5215	639 712	75.24 % 73.43 %	21.85 % 23.38 %	2.91 % 3.19 %
Pets	21762 21618	17527 17142	3663 3835	572 641	80.54 % 79.30 %	16.83 % 17.74 %	2.63 % 2.97 %
Sport & Fitness	21808 21466	16875 16269	4324 4535	609 662	77.38 % 75.79 %	19.83 % 21.13 %	2.79 % 3.08 %
Job & Career	21653 22198	16563 16655	4441 4794	649 749	76.49 % 75.03 %	20.51 % 21.60 %	3.00 % 3.37 %
Dating	21803 21975	15839 15540	5358 5731	606 704	72.65 % 70.72 %	24.57 % 26.08 %	2.78 % 3.20 %
Other	21880 21699	17660 17160	3641 3895	579 644	80.71 % 79.08 %	16.64 % 17.95 %	2.65 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28824 28386	21437 20687	6540 6732	847 967	74.37 % 72.88 %	22.69 % 23.72 %	2.94 % 3.41 %
Outlook Mail	28267 28866	21405 21303	6046 6613	816 950	75.72 % 73.80 %	21.39 % 22.91 %	2.89 % 3.29 %
Yahoo Mail	28550 28579	22354 21909	5437 5788	759 882	78.30 % 76.66 %	19.04 % 20.25 %	2.66 % 3.09 %
AOL Mail	28307 28573	22181 21877	5370 5799	756 897	78.36 % 76.57 %	18.97 % 20.30 %	2.67 % 3.14 %
Mail.com	28169 28256	22413 21953	5035 5414	721 889	79.57 % 77.69 %	17.87 % 19.16 %	2.56 % 3.15 %
Yandex Mail	28458 28472	21803 21368	5810 6160	845 944	76.61 % 75.05 %	20.42 % 21.64 %	2.97 % 3.32 %
GMX Mail	28199 28209	22168 21708	5313 5703	718 798	78.61 % 76.95 %	18.84 % 20.22 %	2.55 % 2.83 %
Zoho Mail	28789 28583	23009 22397	5068 5400	712 786	79.92 % 78.36 %	17.60 % 18.89 %	2.47 % 2.75 %
ProtonMail	28808 28101	22929 22008	5182 5312	697 781	79.59 % 78.32 %	17.99 % 18.90 %	2.42 % 2.78 %
Custom Mail	28005 27922	22825 22299	4521 4863	659 760	81.50 % 79.86 %	16.14 % 17.42 %	2.35 % 2.72 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.