Moosend and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.740
223.604
|
167.312
159.450
|
49.092
56.565
|
6.336
7.589
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.12 %
71.31 %
|
22.04 %
25.30 %
|
2.84 %
3.39 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
17260
17267
|
13584
12959
|
3238
3754
|
438
554
|
78.70 %
75.05 %
|
18.76 %
21.74 %
|
2.54 %
3.21 %
|
Elektronics |
16996
17121
|
12830
12273
|
3706
4291
|
460
557
|
75.49 %
71.68 %
|
21.81 %
25.06 %
|
2.71 %
3.25 %
|
Entertainment |
16894
17335
|
12711
12251
|
3697
4481
|
486
603
|
75.24 %
70.67 %
|
21.88 %
25.85 %
|
2.88 %
3.48 %
|
Cosmetics & Beauty |
17282
17153
|
12937
12156
|
3860
4379
|
485
618
|
74.86 %
70.87 %
|
22.34 %
25.53 %
|
2.81 %
3.60 %
|
Food & Drink |
16750
17803
|
13172
13262
|
3153
3991
|
425
550
|
78.64 %
74.49 %
|
18.82 %
22.42 %
|
2.54 %
3.09 %
|
Home & Garden |
17252
17352
|
13546
12966
|
3225
3851
|
481
535
|
78.52 %
74.72 %
|
18.69 %
22.19 %
|
2.79 %
3.08 %
|
Finance |
17264
17148
|
12307
11599
|
4415
4917
|
542
632
|
71.29 %
67.64 %
|
25.57 %
28.67 %
|
3.14 %
3.69 %
|
Health |
17481
17139
|
12481
11610
|
4486
4930
|
514
599
|
71.40 %
67.74 %
|
25.66 %
28.76 %
|
2.94 %
3.49 %
|
Pets |
16898
17381
|
13213
12890
|
3212
3939
|
473
552
|
78.19 %
74.16 %
|
19.01 %
22.66 %
|
2.80 %
3.18 %
|
Sport & Fitness |
16932
16774
|
12599
11889
|
3842
4286
|
491
599
|
74.41 %
70.88 %
|
22.69 %
25.55 %
|
2.90 %
3.57 %
|
Job & Career |
17413
16906
|
12858
11816
|
4013
4487
|
542
603
|
73.84 %
69.89 %
|
23.05 %
26.54 %
|
3.11 %
3.57 %
|
Dating |
17363
17024
|
11852
11026
|
4983
5380
|
528
618
|
68.26 %
64.77 %
|
28.70 %
31.60 %
|
3.04 %
3.63 %
|
Other |
16955
17201
|
13222
12753
|
3262
3879
|
471
569
|
77.98 %
74.14 %
|
19.24 %
22.55 %
|
2.78 %
3.31 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22306
23105
|
15872
15487
|
5757
6787
|
677
831
|
71.16 %
67.03 %
|
25.81 %
29.37 %
|
3.04 %
3.60 %
|
Outlook Mail |
22677
21643
|
16350
14895
|
5622
5968
|
705
780
|
72.10 %
68.82 %
|
24.79 %
27.57 %
|
3.11 %
3.60 %
|
Yahoo Mail |
22287
21881
|
16789
15708
|
4851
5424
|
647
749
|
75.33 %
71.79 %
|
21.77 %
24.79 %
|
2.90 %
3.42 %
|
AOL Mail |
22551
22887
|
16987
16266
|
4898
5801
|
666
820
|
75.33 %
71.07 %
|
21.72 %
25.35 %
|
2.95 %
3.58 %
|
Mail.com |
22191
22474
|
16960
16360
|
4577
5395
|
654
719
|
76.43 %
72.80 %
|
20.63 %
24.01 %
|
2.95 %
3.20 %
|
Yandex Mail |
22256
22302
|
16401
15591
|
5177
5921
|
678
790
|
73.69 %
69.91 %
|
23.26 %
26.55 %
|
3.05 %
3.54 %
|
GMX Mail |
22008
22076
|
16533
15760
|
4890
5617
|
585
699
|
75.12 %
71.39 %
|
22.22 %
25.44 %
|
2.66 %
3.17 %
|
Zoho Mail |
22598
22084
|
17392
16187
|
4627
5186
|
579
711
|
76.96 %
73.30 %
|
20.48 %
23.48 %
|
2.56 %
3.22 %
|
ProtonMail |
22050
22541
|
16877
16314
|
4581
5472
|
592
755
|
76.54 %
72.37 %
|
20.78 %
24.28 %
|
2.68 %
3.35 %
|
Custom Mail |
21816
22611
|
17151
16882
|
4112
4994
|
553
735
|
78.62 %
74.66 %
|
18.85 %
22.09 %
|
2.53 %
3.25 %
|
Compare Moosend with other providers
Compare the email deliverability of Moosend with other providers.
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- Moosend and Klick-Tipp comparison
- Moosend and MailChimp comparison
- Moosend and MailerLite comparison
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- Moosend and Rapidmail comparison
- Moosend and SendInBlue comparison
- Moosend and SendPulse comparison