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Moosend and SendInBlue Email Deliverability Comparison

  Moosend
  SendInBlue

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  372.652
  373.154
  290.100
  280.139
  70.398
  79.229
  12.154
  13.786

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.85 %
  75.07 %
  18.89 %
  21.23 %
  3.26 %
  3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28994
  28716
  23497
  22471
  4674
  5273
  823
  972
  81.04 %
  78.25 %
  16.12 %
  18.36 %
  2.84 %
  3.38 %
Elektronics
  28379
  28635
  22283
  21701
  5226
  5929
  870
  1005
  78.52 %
  75.78 %
  18.42 %
  20.71 %
  3.07 %
  3.51 %
Entertainment
  28262
  28745
  21988
  21469
  5333
  6226
  941
  1050
  77.80 %
  74.69 %
  18.87 %
  21.66 %
  3.33 %
  3.65 %
Cosmetics & Beauty
  28737
  28662
  22292
  21403
  5494
  6130
  951
  1129
  77.57 %
  74.67 %
  19.12 %
  21.39 %
  3.31 %
  3.94 %
Food & Drink
  28382
  29330
  22967
  22872
  4590
  5503
  825
  955
  80.92 %
  77.98 %
  16.17 %
  18.76 %
  2.91 %
  3.26 %
Home & Garden
  28867
  29075
  23348
  22730
  4644
  5401
  875
  944
  80.88 %
  78.18 %
  16.09 %
  18.58 %
  3.03 %
  3.25 %
Finance
  28653
  28724
  21314
  20582
  6259
  6921
  1080
  1221
  74.39 %
  71.65 %
  21.84 %
  24.09 %
  3.77 %
  4.25 %
Health
  29162
  28737
  21883
  20783
  6268
  6808
  1011
  1146
  75.04 %
  72.32 %
  21.49 %
  23.69 %
  3.47 %
  3.99 %
Pets
  28458
  28992
  22835
  22399
  4755
  5597
  868
  996
  80.24 %
  77.26 %
  16.71 %
  19.31 %
  3.05 %
  3.44 %
Sport & Fitness
  28255
  28287
  21735
  21019
  5574
  6158
  946
  1110
  76.92 %
  74.31 %
  19.73 %
  21.77 %
  3.35 %
  3.92 %
Job & Career
  29103
  28529
  22150
  20891
  5914
  6500
  1039
  1138
  76.11 %
  73.23 %
  20.32 %
  22.78 %
  3.57 %
  3.99 %
Dating
  28805
  28327
  20937
  19895
  6858
  7316
  1010
  1116
  72.69 %
  70.23 %
  23.81 %
  25.83 %
  3.51 %
  3.94 %
Other
  28595
  28395
  22871
  21924
  4809
  5467
  915
  1004
  79.98 %
  77.21 %
  16.82 %
  19.25 %
  3.20 %
  3.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37292
  38127
  27785
  27258
  8155
  9341
  1352
  1528
  74.51 %
  71.49 %
  21.87 %
  24.50 %
  3.63 %
  4.01 %
Outlook Mail
  37981
  36633
  28536
  26696
  8060
  8489
  1385
  1448
  75.13 %
  72.87 %
  21.22 %
  23.17 %
  3.65 %
  3.95 %
Yahoo Mail
  37455
  36922
  29098
  27694
  7119
  7838
  1238
  1390
  77.69 %
  75.01 %
  19.01 %
  21.23 %
  3.31 %
  3.76 %
AOL Mail
  37391
  37682
  29016
  28061
  7116
  8159
  1259
  1462
  77.60 %
  74.47 %
  19.03 %
  21.65 %
  3.37 %
  3.88 %
Mail.com
  37098
  37345
  29213
  28402
  6643
  7601
  1242
  1342
  78.75 %
  76.05 %
  17.91 %
  20.35 %
  3.35 %
  3.59 %
Yandex Mail
  37426
  37238
  28526
  27334
  7587
  8444
  1313
  1460
  76.22 %
  73.40 %
  20.27 %
  22.68 %
  3.51 %
  3.92 %
GMX Mail
  37177
  37207
  29206
  28212
  6865
  7720
  1106
  1275
  78.56 %
  75.82 %
  18.47 %
  20.75 %
  2.97 %
  3.43 %
Zoho Mail
  37366
  37035
  29715
  28499
  6533
  7247
  1118
  1289
  79.52 %
  76.95 %
  17.48 %
  19.57 %
  2.99 %
  3.48 %
ProtonMail
  36817
  37426
  29352
  28687
  6377
  7424
  1088
  1315
  79.72 %
  76.65 %
  17.32 %
  19.84 %
  2.96 %
  3.51 %
Custom Mail
  36649
  37539
  29653
  29296
  5943
  6966
  1053
  1277
  80.91 %
  78.04 %
  16.22 %
  18.56 %
  2.87 %
  3.40 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.