Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.846 250.770	189.431 181.359	53.030 60.618	7.385 8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.82 % 72.32 %	21.23 % 24.17 %	2.96 % 3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19316 19330	15306 14674	3503 4026	507 630	79.24 % 75.91 %	18.14 % 20.83 %	2.62 % 3.26 %
Elektronics	19067 19256	14537 14028	3989 4588	541 640	76.24 % 72.85 %	20.92 % 23.83 %	2.84 % 3.32 %
Entertainment	18981 19383	14397 13883	4006 4791	578 709	75.85 % 71.62 %	21.11 % 24.72 %	3.05 % 3.66 %
Cosmetics & Beauty	19324 19262	14601 13852	4158 4689	565 721	75.56 % 71.91 %	21.52 % 24.34 %	2.92 % 3.74 %
Food & Drink	18847 19914	14933 15015	3415 4265	499 634	79.23 % 75.40 %	18.12 % 21.42 %	2.65 % 3.18 %
Home & Garden	19382 19536	15346 14787	3490 4137	546 612	79.18 % 75.69 %	18.01 % 21.18 %	2.82 % 3.13 %
Finance	19447 19209	14009 13199	4780 5272	658 738	72.04 % 68.71 %	24.58 % 27.45 %	3.38 % 3.84 %
Health	19579 19197	14178 13237	4809 5255	592 705	72.41 % 68.95 %	24.56 % 27.37 %	3.02 % 3.67 %
Pets	18955 19407	14914 14558	3489 4222	552 627	78.68 % 75.01 %	18.41 % 21.76 %	2.91 % 3.23 %
Sport & Fitness	19058 18861	14313 13543	4176 4618	569 700	75.10 % 71.80 %	21.91 % 24.48 %	2.99 % 3.71 %
Job & Career	19487 19053	14495 13495	4358 4854	634 704	74.38 % 70.83 %	22.36 % 25.48 %	3.25 % 3.69 %
Dating	19384 19151	13469 12686	5315 5739	600 726	69.49 % 66.24 %	27.42 % 29.97 %	3.10 % 3.79 %
Other	19019 19211	14933 14402	3542 4162	544 647	78.52 % 74.97 %	18.62 % 21.66 %	2.86 % 3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24949 25876	17958 17674	6190 7250	801 952	71.98 % 68.30 %	24.81 % 28.02 %	3.21 % 3.68 %
Outlook Mail	25426 24410	18538 17082	6073 6425	815 903	72.91 % 69.98 %	23.88 % 26.32 %	3.21 % 3.70 %
Yahoo Mail	25026 24655	19006 17909	5268 5862	752 884	75.95 % 72.64 %	21.05 % 23.78 %	3.00 % 3.59 %
AOL Mail	25269 25530	19175 18364	5320 6218	774 948	75.88 % 71.93 %	21.05 % 24.36 %	3.06 % 3.71 %
Mail.com	24907 25223	19179 18567	4961 5802	767 854	77.00 % 73.61 %	19.92 % 23.00 %	3.08 % 3.39 %
Yandex Mail	25046 24896	18622 17630	5627 6350	797 916	74.35 % 70.81 %	22.47 % 25.51 %	3.18 % 3.68 %
GMX Mail	24753 24852	18824 18045	5254 6002	675 805	76.05 % 72.61 %	21.23 % 24.15 %	2.73 % 3.24 %
Zoho Mail	25225 24884	19584 18486	4970 5565	671 833	77.64 % 74.29 %	19.70 % 22.36 %	2.66 % 3.35 %
ProtonMail	24745 25162	19150 18511	4914 5806	681 845	77.39 % 73.57 %	19.86 % 23.07 %	2.75 % 3.36 %
Custom Mail	24500 25282	19395 19091	4453 5338	652 853	79.16 % 75.51 %	18.18 % 21.11 %	2.66 % 3.37 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.