Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.265 189.202	139.194 131.863	44.142 51.201	4.929 6.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.94 % 69.69 %	23.45 % 27.06 %	2.62 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14693 14619	11418 10776	2921 3393	354 450	77.71 % 73.71 %	19.88 % 23.21 %	2.41 % 3.08 %
Elektronics	14342 14531	10645 10171	3346 3917	351 443	74.22 % 70.00 %	23.33 % 26.96 %	2.45 % 3.05 %
Entertainment	14144 14771	10471 10189	3296 4080	377 502	74.03 % 68.98 %	23.30 % 27.62 %	2.67 % 3.40 %
Cosmetics & Beauty	14615 14629	10766 10150	3470 3980	379 499	73.66 % 69.38 %	23.74 % 27.21 %	2.59 % 3.41 %
Food & Drink	14066 15109	10906 11031	2820 3624	340 454	77.53 % 73.01 %	20.05 % 23.99 %	2.42 % 3.00 %
Home & Garden	14561 14705	11308 10786	2883 3485	370 434	77.66 % 73.35 %	19.80 % 23.70 %	2.54 % 2.95 %
Finance	14566 14386	10184 9456	3971 4429	411 501	69.92 % 65.73 %	27.26 % 30.79 %	2.82 % 3.48 %
Health	14916 14523	10423 9547	4092 4491	401 485	69.88 % 65.74 %	27.43 % 30.92 %	2.69 % 3.34 %
Pets	14180 14705	10957 10706	2853 3543	370 456	77.27 % 72.81 %	20.12 % 24.09 %	2.61 % 3.10 %
Sport & Fitness	14395 14072	10559 9736	3448 3844	388 492	73.35 % 69.19 %	23.95 % 27.32 %	2.70 % 3.50 %
Job & Career	14789 14247	10789 9773	3583 4014	417 460	72.95 % 68.60 %	24.23 % 28.17 %	2.82 % 3.23 %
Dating	14774 14365	9807 8966	4559 4914	408 485	66.38 % 62.42 %	30.86 % 34.21 %	2.76 % 3.38 %
Other	14224 14540	10961 10576	2900 3487	363 477	77.06 % 72.74 %	20.39 % 23.98 %	2.55 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18955 19587	13205 12754	5229 6181	521 652	69.66 % 65.11 %	27.59 % 31.56 %	2.75 % 3.33 %
Outlook Mail	19218 18206	13595 12199	5061 5373	562 634	70.74 % 67.01 %	26.33 % 29.51 %	2.92 % 3.48 %
Yahoo Mail	18895 18490	14051 13005	4337 4869	507 616	74.36 % 70.34 %	22.95 % 26.33 %	2.68 % 3.33 %
AOL Mail	18993 19455	14134 13580	4357 5236	502 639	74.42 % 69.80 %	22.94 % 26.91 %	2.64 % 3.28 %
Mail.com	18700 18998	14110 13557	4084 4856	506 585	75.45 % 71.36 %	21.84 % 25.56 %	2.71 % 3.08 %
Yandex Mail	18761 18919	13618 12957	4613 5342	530 620	72.59 % 68.49 %	24.59 % 28.24 %	2.83 % 3.28 %
GMX Mail	18610 18596	13700 12902	4444 5119	466 575	73.62 % 69.38 %	23.88 % 27.53 %	2.50 % 3.09 %
Zoho Mail	19272 18660	14621 13386	4190 4692	461 582	75.87 % 71.74 %	21.74 % 25.14 %	2.39 % 3.12 %
ProtonMail	18541 19107	13948 13469	4145 5001	448 637	75.23 % 70.49 %	22.36 % 26.17 %	2.42 % 3.33 %
Custom Mail	18320 19184	14212 14054	3682 4532	426 598	77.58 % 73.26 %	20.10 % 23.62 %	2.33 % 3.12 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.