Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.392 380.044	295.626 285.783	71.349 80.216	12.417 14.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.92 % 75.20 %	18.81 % 21.11 %	3.27 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29548 29223	23958 22896	4741 5336	849 991	81.08 % 78.35 %	16.05 % 18.26 %	2.87 % 3.39 %
Elektronics	28870 29148	22694 22131	5291 5998	885 1019	78.61 % 75.93 %	18.33 % 20.58 %	3.07 % 3.50 %
Entertainment	28765 29256	22405 21889	5404 6298	956 1069	77.89 % 74.82 %	18.79 % 21.53 %	3.32 % 3.65 %
Cosmetics & Beauty	29271 29188	22728 21835	5572 6206	971 1147	77.65 % 74.81 %	19.04 % 21.26 %	3.32 % 3.93 %
Food & Drink	28881 29888	23387 23340	4652 5573	842 975	80.98 % 78.09 %	16.11 % 18.65 %	2.92 % 3.26 %
Home & Garden	29379 29660	23778 23221	4708 5475	893 964	80.94 % 78.29 %	16.03 % 18.46 %	3.04 % 3.25 %
Finance	29155 29277	21722 21017	6339 7011	1094 1249	74.51 % 71.79 %	21.74 % 23.95 %	3.75 % 4.27 %
Health	29715 29283	22322 21218	6353 6893	1040 1172	75.12 % 72.46 %	21.38 % 23.54 %	3.50 % 4.00 %
Pets	28980 29493	23269 22822	4823 5664	888 1007	80.29 % 77.38 %	16.64 % 19.20 %	3.06 % 3.41 %
Sport & Fitness	28774 28835	22151 21461	5652 6244	971 1130	76.98 % 74.43 %	19.64 % 21.65 %	3.37 % 3.92 %
Job & Career	29607 29012	22542 21270	5997 6579	1068 1163	76.14 % 73.31 %	20.26 % 22.68 %	3.61 % 4.01 %
Dating	29311 28858	21341 20315	6938 7401	1032 1142	72.81 % 70.40 %	23.67 % 25.65 %	3.52 % 3.96 %
Other	29136 28923	23329 22368	4879 5538	928 1017	80.07 % 77.34 %	16.75 % 19.15 %	3.19 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37971 38821	28330 27818	8263 9452	1378 1551	74.61 % 71.66 %	21.76 % 24.35 %	3.63 % 4.00 %
Outlook Mail	38701 37303	29114 27229	8174 8594	1413 1480	75.23 % 72.99 %	21.12 % 23.04 %	3.65 % 3.97 %
Yahoo Mail	38104 37645	29626 28278	7216 7945	1262 1422	77.75 % 75.12 %	18.94 % 21.11 %	3.31 % 3.78 %
AOL Mail	38094 38343	29583 28597	7221 8258	1290 1488	77.66 % 74.58 %	18.96 % 21.54 %	3.39 % 3.88 %
Mail.com	37742 38073	29744 29006	6732 7703	1266 1364	78.81 % 76.19 %	17.84 % 20.23 %	3.35 % 3.58 %
Yandex Mail	38085 37944	29046 27901	7692 8560	1347 1483	76.27 % 73.53 %	20.20 % 22.56 %	3.54 % 3.91 %
GMX Mail	37849 37847	29763 28740	6953 7805	1133 1302	78.64 % 75.94 %	18.37 % 20.62 %	2.99 % 3.44 %
Zoho Mail	38003 37696	30245 29049	6614 7333	1144 1314	79.59 % 77.06 %	17.40 % 19.45 %	3.01 % 3.49 %
ProtonMail	37525 38151	29954 29295	6462 7514	1109 1342	79.82 % 76.79 %	17.22 % 19.70 %	2.96 % 3.52 %
Custom Mail	37318 38221	30221 29870	6022 7052	1075 1299	80.98 % 78.15 %	16.14 % 18.45 %	2.88 % 3.40 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.