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Moosend and SendInBlue Email Deliverability Comparison

  Moosend
  SendInBlue

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  365.679
  366.354
  284.445
  274.604
  69.350
  78.232
  11.884
  13.518

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.79 %
  74.96 %
  18.96 %
  21.35 %
  3.25 %
  3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28414
  28200
  23010
  22037
  4598
  5206
  806
  957
  80.98 %
  78.15 %
  16.18 %
  18.46 %
  2.84 %
  3.39 %
Elektronics
  27849
  28131
  21857
  21281
  5148
  5860
  844
  990
  78.48 %
  75.65 %
  18.49 %
  20.83 %
  3.03 %
  3.52 %
Entertainment
  27795
  28253
  21610
  21075
  5262
  6152
  923
  1026
  77.75 %
  74.59 %
  18.93 %
  21.77 %
  3.32 %
  3.63 %
Cosmetics & Beauty
  28228
  28096
  21880
  20946
  5420
  6045
  928
  1105
  77.51 %
  74.55 %
  19.20 %
  21.52 %
  3.29 %
  3.93 %
Food & Drink
  27872
  28819
  22547
  22438
  4520
  5442
  805
  939
  80.89 %
  77.86 %
  16.22 %
  18.88 %
  2.89 %
  3.26 %
Home & Garden
  28334
  28536
  22895
  22281
  4575
  5330
  864
  925
  80.80 %
  78.08 %
  16.15 %
  18.68 %
  3.05 %
  3.24 %
Finance
  28108
  28179
  20883
  20163
  6168
  6827
  1057
  1189
  74.30 %
  71.55 %
  21.94 %
  24.23 %
  3.76 %
  4.22 %
Health
  28631
  28218
  21462
  20369
  6180
  6727
  989
  1122
  74.96 %
  72.18 %
  21.58 %
  23.84 %
  3.45 %
  3.98 %
Pets
  27906
  28429
  22378
  21934
  4674
  5518
  854
  977
  80.19 %
  77.15 %
  16.75 %
  19.41 %
  3.06 %
  3.44 %
Sport & Fitness
  27702
  27765
  21296
  20596
  5486
  6079
  920
  1090
  76.88 %
  74.18 %
  19.80 %
  21.89 %
  3.32 %
  3.93 %
Job & Career
  28541
  28018
  21711
  20487
  5820
  6415
  1010
  1116
  76.07 %
  73.12 %
  20.39 %
  22.90 %
  3.54 %
  3.98 %
Dating
  28284
  27823
  20523
  19493
  6771
  7233
  990
  1097
  72.56 %
  70.06 %
  23.94 %
  26.00 %
  3.50 %
  3.94 %
Other
  28015
  27887
  22393
  21504
  4728
  5398
  894
  985
  79.93 %
  77.11 %
  16.88 %
  19.36 %
  3.19 %
  3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  36602
  37422
  27237
  26689
  8042
  9227
  1323
  1506
  74.41 %
  71.32 %
  21.97 %
  24.66 %
  3.61 %
  4.02 %
Outlook Mail
  37279
  35918
  27985
  26126
  7944
  8375
  1350
  1417
  75.07 %
  72.74 %
  21.31 %
  23.32 %
  3.62 %
  3.95 %
Yahoo Mail
  36743
  36252
  28526
  27146
  7006
  7735
  1211
  1371
  77.64 %
  74.88 %
  19.07 %
  21.34 %
  3.30 %
  3.78 %
AOL Mail
  36717
  37042
  28465
  27548
  7012
  8060
  1240
  1434
  77.53 %
  74.37 %
  19.10 %
  21.76 %
  3.38 %
  3.87 %
Mail.com
  36368
  36658
  28622
  27852
  6532
  7502
  1214
  1304
  78.70 %
  75.98 %
  17.96 %
  20.46 %
  3.34 %
  3.56 %
Yandex Mail
  36700
  36525
  27957
  26769
  7465
  8325
  1278
  1431
  76.18 %
  73.29 %
  20.34 %
  22.79 %
  3.48 %
  3.92 %
GMX Mail
  36511
  36546
  28661
  27663
  6772
  7633
  1078
  1250
  78.50 %
  75.69 %
  18.55 %
  20.89 %
  2.95 %
  3.42 %
Zoho Mail
  36669
  36342
  29136
  27926
  6438
  7155
  1095
  1261
  79.46 %
  76.84 %
  17.56 %
  19.69 %
  2.99 %
  3.47 %
ProtonMail
  36094
  36778
  28740
  28147
  6282
  7340
  1072
  1291
  79.63 %
  76.53 %
  17.40 %
  19.96 %
  2.97 %
  3.51 %
Custom Mail
  35996
  36871
  29116
  28738
  5857
  6880
  1023
  1253
  80.89 %
  77.94 %
  16.27 %
  18.66 %
  2.84 %
  3.40 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.