Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.740 223.604	167.312 159.450	49.092 56.565	6.336 7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.12 % 71.31 %	22.04 % 25.30 %	2.84 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17260 17267	13584 12959	3238 3754	438 554	78.70 % 75.05 %	18.76 % 21.74 %	2.54 % 3.21 %
Elektronics	16996 17121	12830 12273	3706 4291	460 557	75.49 % 71.68 %	21.81 % 25.06 %	2.71 % 3.25 %
Entertainment	16894 17335	12711 12251	3697 4481	486 603	75.24 % 70.67 %	21.88 % 25.85 %	2.88 % 3.48 %
Cosmetics & Beauty	17282 17153	12937 12156	3860 4379	485 618	74.86 % 70.87 %	22.34 % 25.53 %	2.81 % 3.60 %
Food & Drink	16750 17803	13172 13262	3153 3991	425 550	78.64 % 74.49 %	18.82 % 22.42 %	2.54 % 3.09 %
Home & Garden	17252 17352	13546 12966	3225 3851	481 535	78.52 % 74.72 %	18.69 % 22.19 %	2.79 % 3.08 %
Finance	17264 17148	12307 11599	4415 4917	542 632	71.29 % 67.64 %	25.57 % 28.67 %	3.14 % 3.69 %
Health	17481 17139	12481 11610	4486 4930	514 599	71.40 % 67.74 %	25.66 % 28.76 %	2.94 % 3.49 %
Pets	16898 17381	13213 12890	3212 3939	473 552	78.19 % 74.16 %	19.01 % 22.66 %	2.80 % 3.18 %
Sport & Fitness	16932 16774	12599 11889	3842 4286	491 599	74.41 % 70.88 %	22.69 % 25.55 %	2.90 % 3.57 %
Job & Career	17413 16906	12858 11816	4013 4487	542 603	73.84 % 69.89 %	23.05 % 26.54 %	3.11 % 3.57 %
Dating	17363 17024	11852 11026	4983 5380	528 618	68.26 % 64.77 %	28.70 % 31.60 %	3.04 % 3.63 %
Other	16955 17201	13222 12753	3262 3879	471 569	77.98 % 74.14 %	19.24 % 22.55 %	2.78 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22306 23105	15872 15487	5757 6787	677 831	71.16 % 67.03 %	25.81 % 29.37 %	3.04 % 3.60 %
Outlook Mail	22677 21643	16350 14895	5622 5968	705 780	72.10 % 68.82 %	24.79 % 27.57 %	3.11 % 3.60 %
Yahoo Mail	22287 21881	16789 15708	4851 5424	647 749	75.33 % 71.79 %	21.77 % 24.79 %	2.90 % 3.42 %
AOL Mail	22551 22887	16987 16266	4898 5801	666 820	75.33 % 71.07 %	21.72 % 25.35 %	2.95 % 3.58 %
Mail.com	22191 22474	16960 16360	4577 5395	654 719	76.43 % 72.80 %	20.63 % 24.01 %	2.95 % 3.20 %
Yandex Mail	22256 22302	16401 15591	5177 5921	678 790	73.69 % 69.91 %	23.26 % 26.55 %	3.05 % 3.54 %
GMX Mail	22008 22076	16533 15760	4890 5617	585 699	75.12 % 71.39 %	22.22 % 25.44 %	2.66 % 3.17 %
Zoho Mail	22598 22084	17392 16187	4627 5186	579 711	76.96 % 73.30 %	20.48 % 23.48 %	2.56 % 3.22 %
ProtonMail	22050 22541	16877 16314	4581 5472	592 755	76.54 % 72.37 %	20.78 % 24.28 %	2.68 % 3.35 %
Custom Mail	21816 22611	17151 16882	4112 4994	553 735	78.62 % 74.66 %	18.85 % 22.09 %	2.53 % 3.25 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.