Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
338.408 339.005	262.082 252.620	65.487 73.996	10.839 12.389

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.45 % 74.52 %	19.35 % 21.83 %	3.20 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26289 26113	21211 20311	4345 4924	733 878	80.68 % 77.78 %	16.53 % 18.86 %	2.79 % 3.36 %
Elektronics	25766 26070	20123 19597	4867 5563	776 910	78.10 % 75.17 %	18.89 % 21.34 %	3.01 % 3.49 %
Entertainment	25716 26114	19903 19342	4964 5814	849 958	77.40 % 74.07 %	19.30 % 22.26 %	3.30 % 3.67 %
Cosmetics & Beauty	26159 26029	20201 19287	5127 5728	831 1014	77.22 % 74.10 %	19.60 % 22.01 %	3.18 % 3.90 %
Food & Drink	25769 26659	20770 20638	4261 5152	738 869	80.60 % 77.41 %	16.54 % 19.33 %	2.86 % 3.26 %
Home & Garden	26170 26502	21069 20599	4313 5056	788 847	80.51 % 77.73 %	16.48 % 19.08 %	3.01 % 3.20 %
Finance	26029 26039	19236 18516	5829 6450	964 1073	73.90 % 71.11 %	22.39 % 24.77 %	3.70 % 4.12 %
Health	26503 26028	19742 18640	5856 6364	905 1024	74.49 % 71.62 %	22.10 % 24.45 %	3.41 % 3.93 %
Pets	25798 26290	20631 20197	4392 5206	775 887	79.97 % 76.82 %	17.02 % 19.80 %	3.00 % 3.37 %
Sport & Fitness	25634 25616	19614 18912	5174 5721	846 983	76.52 % 73.83 %	20.18 % 22.33 %	3.30 % 3.84 %
Job & Career	26458 25933	20050 18871	5480 6044	928 1018	75.78 % 72.77 %	20.71 % 23.31 %	3.51 % 3.93 %
Dating	26201 25746	18867 17866	6427 6870	907 1010	72.01 % 69.39 %	24.53 % 26.68 %	3.46 % 3.92 %
Other	25916 25866	20665 19844	4452 5104	799 918	79.74 % 76.72 %	17.18 % 19.73 %	3.08 % 3.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33804 34615	24995 24491	7594 8741	1215 1383	73.94 % 70.75 %	22.46 % 25.25 %	3.59 % 4.00 %
Outlook Mail	34479 33130	25773 23942	7500 7893	1206 1295	74.75 % 72.27 %	21.75 % 23.82 %	3.50 % 3.91 %
Yahoo Mail	33980 33539	26292 24985	6587 7284	1101 1270	77.37 % 74.50 %	19.38 % 21.72 %	3.24 % 3.79 %
AOL Mail	33982 34374	26236 25437	6609 7628	1137 1309	77.21 % 74.00 %	19.45 % 22.19 %	3.35 % 3.81 %
Mail.com	33581 33977	26325 25679	6149 7096	1107 1202	78.39 % 75.58 %	18.31 % 20.88 %	3.30 % 3.54 %
Yandex Mail	33990 33788	25787 24616	7035 7856	1168 1316	75.87 % 72.85 %	20.70 % 23.25 %	3.44 % 3.89 %
GMX Mail	33819 33710	26405 25364	6428 7226	986 1120	78.08 % 75.24 %	19.01 % 21.44 %	2.92 % 3.32 %
Zoho Mail	33977 33692	26883 25757	6098 6779	996 1156	79.12 % 76.45 %	17.95 % 20.12 %	2.93 % 3.43 %
ProtonMail	33450 34058	26514 25905	5958 6979	978 1174	79.26 % 76.06 %	17.81 % 20.49 %	2.92 % 3.45 %
Custom Mail	33346 34122	26872 26444	5529 6514	945 1164	80.59 % 77.50 %	16.58 % 19.09 %	2.83 % 3.41 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.