Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.838 402.780	313.987 303.984	74.527 83.770	13.324 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.14 % 75.47 %	18.55 % 20.80 %	3.32 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31298 30967	25435 24340	4955 5573	908 1054	81.27 % 78.60 %	15.83 % 18.00 %	2.90 % 3.40 %
Elektronics	30496 30895	24061 23568	5504 6254	931 1073	78.90 % 76.28 %	18.05 % 20.24 %	3.05 % 3.47 %
Entertainment	30549 31027	23853 23293	5659 6580	1037 1154	78.08 % 75.07 %	18.52 % 21.21 %	3.39 % 3.72 %
Cosmetics & Beauty	31062 30995	24194 23278	5829 6495	1039 1222	77.89 % 75.10 %	18.77 % 20.95 %	3.34 % 3.94 %
Food & Drink	30533 31626	24781 24770	4850 5807	902 1049	81.16 % 78.32 %	15.88 % 18.36 %	2.95 % 3.32 %
Home & Garden	31093 31435	25216 24684	4922 5724	955 1027	81.10 % 78.52 %	15.83 % 18.21 %	3.07 % 3.27 %
Finance	30875 31001	23082 22348	6619 7319	1174 1334	74.76 % 72.09 %	21.44 % 23.61 %	3.80 % 4.30 %
Health	31472 30974	23734 22552	6620 7177	1118 1245	75.41 % 72.81 %	21.03 % 23.17 %	3.55 % 4.02 %
Pets	30714 31300	24708 24299	5054 5924	952 1077	80.45 % 77.63 %	16.46 % 18.93 %	3.10 % 3.44 %
Sport & Fitness	30538 30500	23572 22771	5914 6521	1052 1208	77.19 % 74.66 %	19.37 % 21.38 %	3.44 % 3.96 %
Job & Career	31274 30761	23862 22618	6269 6889	1143 1254	76.30 % 73.53 %	20.05 % 22.40 %	3.65 % 4.08 %
Dating	31093 30610	22745 21675	7230 7709	1118 1226	73.15 % 70.81 %	23.25 % 25.18 %	3.60 % 4.01 %
Other	30841 30689	24744 23788	5102 5798	995 1103	80.23 % 77.51 %	16.54 % 18.89 %	3.23 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40053 40872	29967 29396	8609 9825	1477 1651	74.82 % 71.92 %	21.49 % 24.04 %	3.69 % 4.04 %
Outlook Mail	40798 39335	30768 28795	8510 8946	1520 1594	75.42 % 73.20 %	20.86 % 22.74 %	3.73 % 4.05 %
Yahoo Mail	40171 39623	31301 29861	7523 8266	1347 1496	77.92 % 75.36 %	18.73 % 20.86 %	3.35 % 3.78 %
AOL Mail	40154 40403	31255 30219	7520 8592	1379 1592	77.84 % 74.79 %	18.73 % 21.27 %	3.43 % 3.94 %
Mail.com	39691 40085	31353 30627	7000 8007	1338 1451	78.99 % 76.41 %	17.64 % 19.98 %	3.37 % 3.62 %
Yandex Mail	40119 39964	30681 29495	8011 8908	1427 1561	76.47 % 73.80 %	19.97 % 22.29 %	3.56 % 3.91 %
GMX Mail	39943 39884	31492 30400	7224 8097	1227 1387	78.84 % 76.22 %	18.09 % 20.30 %	3.07 % 3.48 %
Zoho Mail	40022 39823	31955 30796	6868 7635	1199 1392	79.84 % 77.33 %	17.16 % 19.17 %	3.00 % 3.50 %
ProtonMail	39518 40373	31633 31130	6705 7817	1180 1426	80.05 % 77.11 %	16.97 % 19.36 %	2.99 % 3.53 %
Custom Mail	39346 40291	31931 31574	6263 7332	1152 1385	81.15 % 78.36 %	15.92 % 18.20 %	2.93 % 3.44 %
iCloud Mail	690 712	530 535	123 141	37 36	76.81 % 75.14 %	17.83 % 19.80 %	5.36 % 5.06 %
Tuta	673 725	560 595	87 106	26 24	83.21 % 82.07 %	12.93 % 14.62 %	3.86 % 3.31 %
Juno.com	660 690	561 561	84 98	15 31	85.00 % 81.30 %	12.73 % 14.20 %	2.27 % 4.49 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.