Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.947 284.660	217.509 208.766	57.784 65.694	8.654 10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.60 % 73.34 %	20.35 % 23.08 %	3.05 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22064 21937	17633 16844	3839 4368	592 725	79.92 % 76.78 %	17.40 % 19.91 %	2.68 % 3.30 %
Elektronics	21634 21878	16670 16165	4325 4957	639 756	77.05 % 73.89 %	19.99 % 22.66 %	2.95 % 3.46 %
Entertainment	21585 22002	16553 16025	4371 5186	661 791	76.69 % 72.83 %	20.25 % 23.57 %	3.06 % 3.60 %
Cosmetics & Beauty	21994 21887	16788 15959	4534 5087	672 841	76.33 % 72.92 %	20.61 % 23.24 %	3.06 % 3.84 %
Food & Drink	21461 22459	17149 17139	3730 4598	582 722	79.91 % 76.31 %	17.38 % 20.47 %	2.71 % 3.21 %
Home & Garden	21930 22188	17499 17003	3794 4482	637 703	79.79 % 76.63 %	17.30 % 20.20 %	2.90 % 3.17 %
Finance	22015 21879	16070 15276	5186 5724	759 879	73.00 % 69.82 %	23.56 % 26.16 %	3.45 % 4.02 %
Health	22308 21797	16381 15292	5215 5668	712 837	73.43 % 70.16 %	23.38 % 26.00 %	3.19 % 3.84 %
Pets	21618 22044	17142 16716	3835 4594	641 734	79.30 % 75.83 %	17.74 % 20.84 %	2.97 % 3.33 %
Sport & Fitness	21466 21454	16269 15617	4535 5036	662 801	75.79 % 72.79 %	21.13 % 23.47 %	3.08 % 3.73 %
Job & Career	22198 21689	16655 15556	4794 5303	749 830	75.03 % 71.72 %	21.60 % 24.45 %	3.37 % 3.83 %
Dating	21975 21637	15540 14643	5731 6164	704 830	70.72 % 67.68 %	26.08 % 28.49 %	3.20 % 3.84 %
Other	21699 21809	17160 16531	3895 4527	644 751	79.08 % 75.80 %	17.95 % 20.76 %	2.97 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28386 29206	20687 20288	6732 7807	967 1111	72.88 % 69.47 %	23.72 % 26.73 %	3.41 % 3.80 %
Outlook Mail	28866 27782	21303 19728	6613 6989	950 1065	73.80 % 71.01 %	22.91 % 25.16 %	3.29 % 3.83 %
Yahoo Mail	28579 28020	21909 20602	5788 6396	882 1022	76.66 % 73.53 %	20.25 % 22.83 %	3.09 % 3.65 %
AOL Mail	28573 29012	21877 21142	5799 6767	897 1103	76.57 % 72.87 %	20.30 % 23.32 %	3.14 % 3.80 %
Mail.com	28256 28486	21953 21231	5414 6279	889 976	77.69 % 74.53 %	19.16 % 22.04 %	3.15 % 3.43 %
Yandex Mail	28472 28248	21368 20270	6160 6907	944 1071	75.05 % 71.76 %	21.64 % 24.45 %	3.32 % 3.79 %
GMX Mail	28209 28350	21708 20931	5703 6481	798 938	76.95 % 73.83 %	20.22 % 22.86 %	2.83 % 3.31 %
Zoho Mail	28583 28255	22397 21270	5400 6025	786 960	78.36 % 75.28 %	18.89 % 21.32 %	2.75 % 3.40 %
ProtonMail	28101 28629	22008 21391	5312 6258	781 980	78.32 % 74.72 %	18.90 % 21.86 %	2.78 % 3.42 %
Custom Mail	27922 28672	22299 21913	4863 5785	760 974	79.86 % 76.43 %	17.42 % 20.18 %	2.72 % 3.40 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.