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Moosend and SendInBlue Email Deliverability Comparison

  Moosend
  SendInBlue

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.265
  189.202
  139.194
  131.863
  44.142
  51.201
  4.929
  6.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.94 %
  69.69 %
  23.45 %
  27.06 %
  2.62 %
  3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14693
  14619
  11418
  10776
  2921
  3393
  354
  450
  77.71 %
  73.71 %
  19.88 %
  23.21 %
  2.41 %
  3.08 %
Elektronics
  14342
  14531
  10645
  10171
  3346
  3917
  351
  443
  74.22 %
  70.00 %
  23.33 %
  26.96 %
  2.45 %
  3.05 %
Entertainment
  14144
  14771
  10471
  10189
  3296
  4080
  377
  502
  74.03 %
  68.98 %
  23.30 %
  27.62 %
  2.67 %
  3.40 %
Cosmetics & Beauty
  14615
  14629
  10766
  10150
  3470
  3980
  379
  499
  73.66 %
  69.38 %
  23.74 %
  27.21 %
  2.59 %
  3.41 %
Food & Drink
  14066
  15109
  10906
  11031
  2820
  3624
  340
  454
  77.53 %
  73.01 %
  20.05 %
  23.99 %
  2.42 %
  3.00 %
Home & Garden
  14561
  14705
  11308
  10786
  2883
  3485
  370
  434
  77.66 %
  73.35 %
  19.80 %
  23.70 %
  2.54 %
  2.95 %
Finance
  14566
  14386
  10184
  9456
  3971
  4429
  411
  501
  69.92 %
  65.73 %
  27.26 %
  30.79 %
  2.82 %
  3.48 %
Health
  14916
  14523
  10423
  9547
  4092
  4491
  401
  485
  69.88 %
  65.74 %
  27.43 %
  30.92 %
  2.69 %
  3.34 %
Pets
  14180
  14705
  10957
  10706
  2853
  3543
  370
  456
  77.27 %
  72.81 %
  20.12 %
  24.09 %
  2.61 %
  3.10 %
Sport & Fitness
  14395
  14072
  10559
  9736
  3448
  3844
  388
  492
  73.35 %
  69.19 %
  23.95 %
  27.32 %
  2.70 %
  3.50 %
Job & Career
  14789
  14247
  10789
  9773
  3583
  4014
  417
  460
  72.95 %
  68.60 %
  24.23 %
  28.17 %
  2.82 %
  3.23 %
Dating
  14774
  14365
  9807
  8966
  4559
  4914
  408
  485
  66.38 %
  62.42 %
  30.86 %
  34.21 %
  2.76 %
  3.38 %
Other
  14224
  14540
  10961
  10576
  2900
  3487
  363
  477
  77.06 %
  72.74 %
  20.39 %
  23.98 %
  2.55 %
  3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18955
  19587
  13205
  12754
  5229
  6181
  521
  652
  69.66 %
  65.11 %
  27.59 %
  31.56 %
  2.75 %
  3.33 %
Outlook Mail
  19218
  18206
  13595
  12199
  5061
  5373
  562
  634
  70.74 %
  67.01 %
  26.33 %
  29.51 %
  2.92 %
  3.48 %
Yahoo Mail
  18895
  18490
  14051
  13005
  4337
  4869
  507
  616
  74.36 %
  70.34 %
  22.95 %
  26.33 %
  2.68 %
  3.33 %
AOL Mail
  18993
  19455
  14134
  13580
  4357
  5236
  502
  639
  74.42 %
  69.80 %
  22.94 %
  26.91 %
  2.64 %
  3.28 %
Mail.com
  18700
  18998
  14110
  13557
  4084
  4856
  506
  585
  75.45 %
  71.36 %
  21.84 %
  25.56 %
  2.71 %
  3.08 %
Yandex Mail
  18761
  18919
  13618
  12957
  4613
  5342
  530
  620
  72.59 %
  68.49 %
  24.59 %
  28.24 %
  2.83 %
  3.28 %
GMX Mail
  18610
  18596
  13700
  12902
  4444
  5119
  466
  575
  73.62 %
  69.38 %
  23.88 %
  27.53 %
  2.50 %
  3.09 %
Zoho Mail
  19272
  18660
  14621
  13386
  4190
  4692
  461
  582
  75.87 %
  71.74 %
  21.74 %
  25.14 %
  2.39 %
  3.12 %
ProtonMail
  18541
  19107
  13948
  13469
  4145
  5001
  448
  637
  75.23 %
  70.49 %
  22.36 %
  26.17 %
  2.42 %
  3.33 %
Custom Mail
  18320
  19184
  14212
  14054
  3682
  4532
  426
  598
  77.58 %
  73.26 %
  20.10 %
  23.62 %
  2.33 %
  3.12 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.