Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.059 393.672	306.850 296.739	73.254 82.307	12.955 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.07 % 75.38 %	18.64 % 20.91 %	3.30 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30638 30274	24880 23775	4873 5473	885 1026	81.21 % 78.53 %	15.91 % 18.08 %	2.89 % 3.39 %
Elektronics	29852 30223	23526 23017	5417 6154	909 1052	78.81 % 76.16 %	18.15 % 20.36 %	3.05 % 3.48 %
Entertainment	29855 30317	23294 22736	5559 6463	1002 1118	78.02 % 74.99 %	18.62 % 21.32 %	3.36 % 3.69 %
Cosmetics & Beauty	30343 30260	23607 22698	5722 6374	1014 1188	77.80 % 75.01 %	18.86 % 21.06 %	3.34 % 3.93 %
Food & Drink	29905 30942	24251 24208	4773 5712	881 1022	81.09 % 78.24 %	15.96 % 18.46 %	2.95 % 3.30 %
Home & Garden	30450 30694	24684 24073	4839 5614	927 1007	81.06 % 78.43 %	15.89 % 18.29 %	3.04 % 3.28 %
Finance	30204 30341	22548 21846	6508 7200	1148 1295	74.65 % 72.00 %	21.55 % 23.73 %	3.80 % 4.27 %
Health	30775 30289	23177 22012	6511 7063	1087 1214	75.31 % 72.67 %	21.16 % 23.32 %	3.53 % 4.01 %
Pets	30038 30566	24147 23698	4963 5816	928 1052	80.39 % 77.53 %	16.52 % 19.03 %	3.09 % 3.44 %
Sport & Fitness	29791 29824	22975 22242	5800 6407	1016 1175	77.12 % 74.58 %	19.47 % 21.48 %	3.41 % 3.94 %
Job & Career	30661 30064	23385 22082	6165 6763	1111 1219	76.27 % 73.45 %	20.11 % 22.50 %	3.62 % 4.05 %
Dating	30356 29913	22166 21140	7109 7581	1081 1192	73.02 % 70.67 %	23.42 % 25.34 %	3.56 % 3.98 %
Other	30191 29965	24210 23212	5015 5687	966 1066	80.19 % 77.46 %	16.61 % 18.98 %	3.20 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39378 40208	29457 28900	8484 9689	1437 1619	74.81 % 71.88 %	21.55 % 24.10 %	3.65 % 4.03 %
Outlook Mail	40094 38653	30220 28264	8396 8822	1478 1567	75.37 % 73.12 %	20.94 % 22.82 %	3.69 % 4.05 %
Yahoo Mail	39495 38948	30752 29323	7423 8157	1320 1468	77.86 % 75.29 %	18.79 % 20.94 %	3.34 % 3.77 %
AOL Mail	39480 39683	30705 29658	7421 8474	1354 1551	77.77 % 74.74 %	18.80 % 21.35 %	3.43 % 3.91 %
Mail.com	39033 39394	30810 30076	6908 7901	1315 1417	78.93 % 76.35 %	17.70 % 20.06 %	3.37 % 3.60 %
Yandex Mail	39453 39304	30144 28975	7905 8794	1404 1535	76.40 % 73.72 %	20.04 % 22.37 %	3.56 % 3.91 %
GMX Mail	39235 39192	30910 29837	7131 7995	1194 1360	78.78 % 76.13 %	18.18 % 20.40 %	3.04 % 3.47 %
Zoho Mail	39343 39078	31386 30189	6781 7527	1176 1362	79.78 % 77.25 %	17.24 % 19.26 %	2.99 % 3.49 %
ProtonMail	38873 39631	31097 30520	6624 7715	1152 1396	80.00 % 77.01 %	17.04 % 19.47 %	2.96 % 3.52 %
Custom Mail	38675 39581	31369 30997	6181 7233	1125 1351	81.11 % 78.31 %	15.98 % 18.27 %	2.91 % 3.41 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.