Moosend and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
283.947
284.660
|
217.509
208.766
|
57.784
65.694
|
8.654
10.200
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.60 %
73.34 %
|
20.35 %
23.08 %
|
3.05 %
3.58 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22064
21937
|
17633
16844
|
3839
4368
|
592
725
|
79.92 %
76.78 %
|
17.40 %
19.91 %
|
2.68 %
3.30 %
|
Elektronics |
21634
21878
|
16670
16165
|
4325
4957
|
639
756
|
77.05 %
73.89 %
|
19.99 %
22.66 %
|
2.95 %
3.46 %
|
Entertainment |
21585
22002
|
16553
16025
|
4371
5186
|
661
791
|
76.69 %
72.83 %
|
20.25 %
23.57 %
|
3.06 %
3.60 %
|
Cosmetics & Beauty |
21994
21887
|
16788
15959
|
4534
5087
|
672
841
|
76.33 %
72.92 %
|
20.61 %
23.24 %
|
3.06 %
3.84 %
|
Food & Drink |
21461
22459
|
17149
17139
|
3730
4598
|
582
722
|
79.91 %
76.31 %
|
17.38 %
20.47 %
|
2.71 %
3.21 %
|
Home & Garden |
21930
22188
|
17499
17003
|
3794
4482
|
637
703
|
79.79 %
76.63 %
|
17.30 %
20.20 %
|
2.90 %
3.17 %
|
Finance |
22015
21879
|
16070
15276
|
5186
5724
|
759
879
|
73.00 %
69.82 %
|
23.56 %
26.16 %
|
3.45 %
4.02 %
|
Health |
22308
21797
|
16381
15292
|
5215
5668
|
712
837
|
73.43 %
70.16 %
|
23.38 %
26.00 %
|
3.19 %
3.84 %
|
Pets |
21618
22044
|
17142
16716
|
3835
4594
|
641
734
|
79.30 %
75.83 %
|
17.74 %
20.84 %
|
2.97 %
3.33 %
|
Sport & Fitness |
21466
21454
|
16269
15617
|
4535
5036
|
662
801
|
75.79 %
72.79 %
|
21.13 %
23.47 %
|
3.08 %
3.73 %
|
Job & Career |
22198
21689
|
16655
15556
|
4794
5303
|
749
830
|
75.03 %
71.72 %
|
21.60 %
24.45 %
|
3.37 %
3.83 %
|
Dating |
21975
21637
|
15540
14643
|
5731
6164
|
704
830
|
70.72 %
67.68 %
|
26.08 %
28.49 %
|
3.20 %
3.84 %
|
Other |
21699
21809
|
17160
16531
|
3895
4527
|
644
751
|
79.08 %
75.80 %
|
17.95 %
20.76 %
|
2.97 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28386
29206
|
20687
20288
|
6732
7807
|
967
1111
|
72.88 %
69.47 %
|
23.72 %
26.73 %
|
3.41 %
3.80 %
|
Outlook Mail |
28866
27782
|
21303
19728
|
6613
6989
|
950
1065
|
73.80 %
71.01 %
|
22.91 %
25.16 %
|
3.29 %
3.83 %
|
Yahoo Mail |
28579
28020
|
21909
20602
|
5788
6396
|
882
1022
|
76.66 %
73.53 %
|
20.25 %
22.83 %
|
3.09 %
3.65 %
|
AOL Mail |
28573
29012
|
21877
21142
|
5799
6767
|
897
1103
|
76.57 %
72.87 %
|
20.30 %
23.32 %
|
3.14 %
3.80 %
|
Mail.com |
28256
28486
|
21953
21231
|
5414
6279
|
889
976
|
77.69 %
74.53 %
|
19.16 %
22.04 %
|
3.15 %
3.43 %
|
Yandex Mail |
28472
28248
|
21368
20270
|
6160
6907
|
944
1071
|
75.05 %
71.76 %
|
21.64 %
24.45 %
|
3.32 %
3.79 %
|
GMX Mail |
28209
28350
|
21708
20931
|
5703
6481
|
798
938
|
76.95 %
73.83 %
|
20.22 %
22.86 %
|
2.83 %
3.31 %
|
Zoho Mail |
28583
28255
|
22397
21270
|
5400
6025
|
786
960
|
78.36 %
75.28 %
|
18.89 %
21.32 %
|
2.75 %
3.40 %
|
ProtonMail |
28101
28629
|
22008
21391
|
5312
6258
|
781
980
|
78.32 %
74.72 %
|
18.90 %
21.86 %
|
2.78 %
3.42 %
|
Custom Mail |
27922
28672
|
22299
21913
|
4863
5785
|
760
974
|
79.86 %
76.43 %
|
17.42 %
20.18 %
|
2.72 %
3.40 %
|
Compare Moosend with other providers
Compare the email deliverability of Moosend with other providers.
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- Moosend and Rapidmail comparison
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- Moosend and SendPulse comparison