Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.138 113.949	77.479 71.091	33.606 39.710	2.053 3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.48 % 62.39 %	29.70 % 34.85 %	1.81 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8835 8813	6456 5942	2224 2630	155 241	73.07 % 67.42 %	25.17 % 29.84 %	1.75 % 2.73 %
Elektronics	8526 8771	5801 5438	2571 3090	154 243	68.04 % 62.00 %	30.15 % 35.23 %	1.81 % 2.77 %
Entertainment	8366 8983	5737 5544	2475 3190	154 249	68.58 % 61.72 %	29.58 % 35.51 %	1.84 % 2.77 %
Cosmetics & Beauty	8842 8735	6023 5419	2653 3072	166 244	68.12 % 62.04 %	30.00 % 35.17 %	1.88 % 2.79 %
Food & Drink	8432 9406	6149 6288	2136 2862	147 256	72.92 % 66.85 %	25.33 % 30.43 %	1.74 % 2.72 %
Home & Garden	8662 8835	6339 5895	2165 2697	158 243	73.18 % 66.72 %	24.99 % 30.53 %	1.82 % 2.75 %
Finance	8693 8472	5506 4842	3028 3397	159 233	63.34 % 57.15 %	34.83 % 40.10 %	1.83 % 2.75 %
Health	9136 8826	5741 5022	3223 3561	172 243	62.84 % 56.90 %	35.28 % 40.35 %	1.88 % 2.75 %
Pets	8448 8895	6188 5935	2106 2717	154 243	73.25 % 66.72 %	24.93 % 30.55 %	1.82 % 2.73 %
Sport & Fitness	8642 8178	5909 5075	2575 2876	158 227	68.38 % 62.06 %	29.80 % 35.17 %	1.83 % 2.78 %
Job & Career	8853 8683	6055 5388	2639 3053	159 242	68.39 % 62.05 %	29.81 % 35.16 %	1.80 % 2.79 %
Dating	9048 8596	5240 4453	3643 3906	165 237	57.91 % 51.80 %	40.26 % 45.44 %	1.82 % 2.76 %
Other	8655 8756	6335 5850	2168 2659	152 247	73.19 % 66.81 %	25.05 % 30.37 %	1.76 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11484 12119	7226 6872	4056 4910	202 337	62.92 % 56.70 %	35.32 % 40.51 %	1.76 % 2.78 %
Outlook Mail	11576 10600	7516 6228	3851 4080	209 292	64.93 % 58.75 %	33.27 % 38.49 %	1.81 % 2.75 %
Yahoo Mail	11324 10888	7888 6937	3227 3647	209 304	69.66 % 63.71 %	28.50 % 33.50 %	1.85 % 2.79 %
AOL Mail	11481 11897	8030 7544	3245 4028	206 325	69.94 % 63.41 %	28.26 % 33.86 %	1.79 % 2.73 %
Mail.com	11187 11371	7931 7348	3048 3709	208 314	70.89 % 64.62 %	27.25 % 32.62 %	1.86 % 2.76 %
Yandex Mail	11219 11430	7586 7048	3426 4063	207 319	67.62 % 61.66 %	30.54 % 35.55 %	1.85 % 2.79 %
GMX Mail	11129 11194	7432 6800	3490 4085	207 309	66.78 % 60.75 %	31.36 % 36.49 %	1.86 % 2.76 %
Zoho Mail	11629 11196	8197 7238	3222 3652	210 306	70.49 % 64.65 %	27.71 % 32.62 %	1.81 % 2.73 %
ProtonMail	10996 11640	7570 7320	3227 4002	199 318	68.84 % 62.89 %	29.35 % 34.38 %	1.81 % 2.73 %
Custom Mail	11113 11614	8103 7756	2814 3534	196 324	72.91 % 66.78 %	25.32 % 30.43 %	1.76 % 2.79 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.