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Moosend and SendInBlue Email Deliverability Comparison

  Moosend
  SendInBlue

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.846
  250.770
  189.431
  181.359
  53.030
  60.618
  7.385
  8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.82 %
  72.32 %
  21.23 %
  24.17 %
  2.96 %
  3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19316
  19330
  15306
  14674
  3503
  4026
  507
  630
  79.24 %
  75.91 %
  18.14 %
  20.83 %
  2.62 %
  3.26 %
Elektronics
  19067
  19256
  14537
  14028
  3989
  4588
  541
  640
  76.24 %
  72.85 %
  20.92 %
  23.83 %
  2.84 %
  3.32 %
Entertainment
  18981
  19383
  14397
  13883
  4006
  4791
  578
  709
  75.85 %
  71.62 %
  21.11 %
  24.72 %
  3.05 %
  3.66 %
Cosmetics & Beauty
  19324
  19262
  14601
  13852
  4158
  4689
  565
  721
  75.56 %
  71.91 %
  21.52 %
  24.34 %
  2.92 %
  3.74 %
Food & Drink
  18847
  19914
  14933
  15015
  3415
  4265
  499
  634
  79.23 %
  75.40 %
  18.12 %
  21.42 %
  2.65 %
  3.18 %
Home & Garden
  19382
  19536
  15346
  14787
  3490
  4137
  546
  612
  79.18 %
  75.69 %
  18.01 %
  21.18 %
  2.82 %
  3.13 %
Finance
  19447
  19209
  14009
  13199
  4780
  5272
  658
  738
  72.04 %
  68.71 %
  24.58 %
  27.45 %
  3.38 %
  3.84 %
Health
  19579
  19197
  14178
  13237
  4809
  5255
  592
  705
  72.41 %
  68.95 %
  24.56 %
  27.37 %
  3.02 %
  3.67 %
Pets
  18955
  19407
  14914
  14558
  3489
  4222
  552
  627
  78.68 %
  75.01 %
  18.41 %
  21.76 %
  2.91 %
  3.23 %
Sport & Fitness
  19058
  18861
  14313
  13543
  4176
  4618
  569
  700
  75.10 %
  71.80 %
  21.91 %
  24.48 %
  2.99 %
  3.71 %
Job & Career
  19487
  19053
  14495
  13495
  4358
  4854
  634
  704
  74.38 %
  70.83 %
  22.36 %
  25.48 %
  3.25 %
  3.69 %
Dating
  19384
  19151
  13469
  12686
  5315
  5739
  600
  726
  69.49 %
  66.24 %
  27.42 %
  29.97 %
  3.10 %
  3.79 %
Other
  19019
  19211
  14933
  14402
  3542
  4162
  544
  647
  78.52 %
  74.97 %
  18.62 %
  21.66 %
  2.86 %
  3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24949
  25876
  17958
  17674
  6190
  7250
  801
  952
  71.98 %
  68.30 %
  24.81 %
  28.02 %
  3.21 %
  3.68 %
Outlook Mail
  25426
  24410
  18538
  17082
  6073
  6425
  815
  903
  72.91 %
  69.98 %
  23.88 %
  26.32 %
  3.21 %
  3.70 %
Yahoo Mail
  25026
  24655
  19006
  17909
  5268
  5862
  752
  884
  75.95 %
  72.64 %
  21.05 %
  23.78 %
  3.00 %
  3.59 %
AOL Mail
  25269
  25530
  19175
  18364
  5320
  6218
  774
  948
  75.88 %
  71.93 %
  21.05 %
  24.36 %
  3.06 %
  3.71 %
Mail.com
  24907
  25223
  19179
  18567
  4961
  5802
  767
  854
  77.00 %
  73.61 %
  19.92 %
  23.00 %
  3.08 %
  3.39 %
Yandex Mail
  25046
  24896
  18622
  17630
  5627
  6350
  797
  916
  74.35 %
  70.81 %
  22.47 %
  25.51 %
  3.18 %
  3.68 %
GMX Mail
  24753
  24852
  18824
  18045
  5254
  6002
  675
  805
  76.05 %
  72.61 %
  21.23 %
  24.15 %
  2.73 %
  3.24 %
Zoho Mail
  25225
  24884
  19584
  18486
  4970
  5565
  671
  833
  77.64 %
  74.29 %
  19.70 %
  22.36 %
  2.66 %
  3.35 %
ProtonMail
  24745
  25162
  19150
  18511
  4914
  5806
  681
  845
  77.39 %
  73.57 %
  19.86 %
  23.07 %
  2.75 %
  3.36 %
Custom Mail
  24500
  25282
  19395
  19091
  4453
  5338
  652
  853
  79.16 %
  75.51 %
  18.18 %
  21.11 %
  2.66 %
  3.37 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.