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Moosend and SendInBlue Email Deliverability Comparison

  Moosend
  SendInBlue

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.138
  113.949
  77.479
  71.091
  33.606
  39.710
  2.053
  3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.48 %
  62.39 %
  29.70 %
  34.85 %
  1.81 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8835
  8813
  6456
  5942
  2224
  2630
  155
  241
  73.07 %
  67.42 %
  25.17 %
  29.84 %
  1.75 %
  2.73 %
Elektronics
  8526
  8771
  5801
  5438
  2571
  3090
  154
  243
  68.04 %
  62.00 %
  30.15 %
  35.23 %
  1.81 %
  2.77 %
Entertainment
  8366
  8983
  5737
  5544
  2475
  3190
  154
  249
  68.58 %
  61.72 %
  29.58 %
  35.51 %
  1.84 %
  2.77 %
Cosmetics & Beauty
  8842
  8735
  6023
  5419
  2653
  3072
  166
  244
  68.12 %
  62.04 %
  30.00 %
  35.17 %
  1.88 %
  2.79 %
Food & Drink
  8432
  9406
  6149
  6288
  2136
  2862
  147
  256
  72.92 %
  66.85 %
  25.33 %
  30.43 %
  1.74 %
  2.72 %
Home & Garden
  8662
  8835
  6339
  5895
  2165
  2697
  158
  243
  73.18 %
  66.72 %
  24.99 %
  30.53 %
  1.82 %
  2.75 %
Finance
  8693
  8472
  5506
  4842
  3028
  3397
  159
  233
  63.34 %
  57.15 %
  34.83 %
  40.10 %
  1.83 %
  2.75 %
Health
  9136
  8826
  5741
  5022
  3223
  3561
  172
  243
  62.84 %
  56.90 %
  35.28 %
  40.35 %
  1.88 %
  2.75 %
Pets
  8448
  8895
  6188
  5935
  2106
  2717
  154
  243
  73.25 %
  66.72 %
  24.93 %
  30.55 %
  1.82 %
  2.73 %
Sport & Fitness
  8642
  8178
  5909
  5075
  2575
  2876
  158
  227
  68.38 %
  62.06 %
  29.80 %
  35.17 %
  1.83 %
  2.78 %
Job & Career
  8853
  8683
  6055
  5388
  2639
  3053
  159
  242
  68.39 %
  62.05 %
  29.81 %
  35.16 %
  1.80 %
  2.79 %
Dating
  9048
  8596
  5240
  4453
  3643
  3906
  165
  237
  57.91 %
  51.80 %
  40.26 %
  45.44 %
  1.82 %
  2.76 %
Other
  8655
  8756
  6335
  5850
  2168
  2659
  152
  247
  73.19 %
  66.81 %
  25.05 %
  30.37 %
  1.76 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11484
  12119
  7226
  6872
  4056
  4910
  202
  337
  62.92 %
  56.70 %
  35.32 %
  40.51 %
  1.76 %
  2.78 %
Outlook Mail
  11576
  10600
  7516
  6228
  3851
  4080
  209
  292
  64.93 %
  58.75 %
  33.27 %
  38.49 %
  1.81 %
  2.75 %
Yahoo Mail
  11324
  10888
  7888
  6937
  3227
  3647
  209
  304
  69.66 %
  63.71 %
  28.50 %
  33.50 %
  1.85 %
  2.79 %
AOL Mail
  11481
  11897
  8030
  7544
  3245
  4028
  206
  325
  69.94 %
  63.41 %
  28.26 %
  33.86 %
  1.79 %
  2.73 %
Mail.com
  11187
  11371
  7931
  7348
  3048
  3709
  208
  314
  70.89 %
  64.62 %
  27.25 %
  32.62 %
  1.86 %
  2.76 %
Yandex Mail
  11219
  11430
  7586
  7048
  3426
  4063
  207
  319
  67.62 %
  61.66 %
  30.54 %
  35.55 %
  1.85 %
  2.79 %
GMX Mail
  11129
  11194
  7432
  6800
  3490
  4085
  207
  309
  66.78 %
  60.75 %
  31.36 %
  36.49 %
  1.86 %
  2.76 %
Zoho Mail
  11629
  11196
  8197
  7238
  3222
  3652
  210
  306
  70.49 %
  64.65 %
  27.71 %
  32.62 %
  1.81 %
  2.73 %
ProtonMail
  10996
  11640
  7570
  7320
  3227
  4002
  199
  318
  68.84 %
  62.89 %
  29.35 %
  34.38 %
  1.81 %
  2.73 %
Custom Mail
  11113
  11614
  8103
  7756
  2814
  3534
  196
  324
  72.91 %
  66.78 %
  25.32 %
  30.43 %
  1.76 %
  2.79 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.