Moosend and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
338.408
339.005
|
262.082
252.620
|
65.487
73.996
|
10.839
12.389
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.45 %
74.52 %
|
19.35 %
21.83 %
|
3.20 %
3.65 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26289
26113
|
21211
20311
|
4345
4924
|
733
878
|
80.68 %
77.78 %
|
16.53 %
18.86 %
|
2.79 %
3.36 %
|
Elektronics |
25766
26070
|
20123
19597
|
4867
5563
|
776
910
|
78.10 %
75.17 %
|
18.89 %
21.34 %
|
3.01 %
3.49 %
|
Entertainment |
25716
26114
|
19903
19342
|
4964
5814
|
849
958
|
77.40 %
74.07 %
|
19.30 %
22.26 %
|
3.30 %
3.67 %
|
Cosmetics & Beauty |
26159
26029
|
20201
19287
|
5127
5728
|
831
1014
|
77.22 %
74.10 %
|
19.60 %
22.01 %
|
3.18 %
3.90 %
|
Food & Drink |
25769
26659
|
20770
20638
|
4261
5152
|
738
869
|
80.60 %
77.41 %
|
16.54 %
19.33 %
|
2.86 %
3.26 %
|
Home & Garden |
26170
26502
|
21069
20599
|
4313
5056
|
788
847
|
80.51 %
77.73 %
|
16.48 %
19.08 %
|
3.01 %
3.20 %
|
Finance |
26029
26039
|
19236
18516
|
5829
6450
|
964
1073
|
73.90 %
71.11 %
|
22.39 %
24.77 %
|
3.70 %
4.12 %
|
Health |
26503
26028
|
19742
18640
|
5856
6364
|
905
1024
|
74.49 %
71.62 %
|
22.10 %
24.45 %
|
3.41 %
3.93 %
|
Pets |
25798
26290
|
20631
20197
|
4392
5206
|
775
887
|
79.97 %
76.82 %
|
17.02 %
19.80 %
|
3.00 %
3.37 %
|
Sport & Fitness |
25634
25616
|
19614
18912
|
5174
5721
|
846
983
|
76.52 %
73.83 %
|
20.18 %
22.33 %
|
3.30 %
3.84 %
|
Job & Career |
26458
25933
|
20050
18871
|
5480
6044
|
928
1018
|
75.78 %
72.77 %
|
20.71 %
23.31 %
|
3.51 %
3.93 %
|
Dating |
26201
25746
|
18867
17866
|
6427
6870
|
907
1010
|
72.01 %
69.39 %
|
24.53 %
26.68 %
|
3.46 %
3.92 %
|
Other |
25916
25866
|
20665
19844
|
4452
5104
|
799
918
|
79.74 %
76.72 %
|
17.18 %
19.73 %
|
3.08 %
3.55 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
33804
34615
|
24995
24491
|
7594
8741
|
1215
1383
|
73.94 %
70.75 %
|
22.46 %
25.25 %
|
3.59 %
4.00 %
|
Outlook Mail |
34479
33130
|
25773
23942
|
7500
7893
|
1206
1295
|
74.75 %
72.27 %
|
21.75 %
23.82 %
|
3.50 %
3.91 %
|
Yahoo Mail |
33980
33539
|
26292
24985
|
6587
7284
|
1101
1270
|
77.37 %
74.50 %
|
19.38 %
21.72 %
|
3.24 %
3.79 %
|
AOL Mail |
33982
34374
|
26236
25437
|
6609
7628
|
1137
1309
|
77.21 %
74.00 %
|
19.45 %
22.19 %
|
3.35 %
3.81 %
|
Mail.com |
33581
33977
|
26325
25679
|
6149
7096
|
1107
1202
|
78.39 %
75.58 %
|
18.31 %
20.88 %
|
3.30 %
3.54 %
|
Yandex Mail |
33990
33788
|
25787
24616
|
7035
7856
|
1168
1316
|
75.87 %
72.85 %
|
20.70 %
23.25 %
|
3.44 %
3.89 %
|
GMX Mail |
33819
33710
|
26405
25364
|
6428
7226
|
986
1120
|
78.08 %
75.24 %
|
19.01 %
21.44 %
|
2.92 %
3.32 %
|
Zoho Mail |
33977
33692
|
26883
25757
|
6098
6779
|
996
1156
|
79.12 %
76.45 %
|
17.95 %
20.12 %
|
2.93 %
3.43 %
|
ProtonMail |
33450
34058
|
26514
25905
|
5958
6979
|
978
1174
|
79.26 %
76.06 %
|
17.81 %
20.49 %
|
2.92 %
3.45 %
|
Custom Mail |
33346
34122
|
26872
26444
|
5529
6514
|
945
1164
|
80.59 %
77.50 %
|
16.58 %
19.09 %
|
2.83 %
3.41 %
|
Compare Moosend with other providers
Compare the email deliverability of Moosend with other providers.
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- Moosend and Klick-Tipp comparison
- Moosend and MailChimp comparison
- Moosend and MailerLite comparison
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- Moosend and Newsletter2Go comparison
- Moosend and Rapidmail comparison
- Moosend and SendInBlue comparison
- Moosend and SendPulse comparison