Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.740 223.981	167.312 162.566	49.092 54.910	6.336 6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.12 % 72.58 %	22.04 % 24.52 %	2.84 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17260 17606	13584 13398	3238 3756	438 452	78.70 % 76.10 %	18.76 % 21.33 %	2.54 % 2.57 %
Elektronics	16996 17276	12830 12538	3706 4228	460 510	75.49 % 72.57 %	21.81 % 24.47 %	2.71 % 2.95 %
Entertainment	16894 17722	12711 12800	3697 4415	486 507	75.24 % 72.23 %	21.88 % 24.91 %	2.88 % 2.86 %
Cosmetics & Beauty	17282 16749	12937 12163	3860 4097	485 489	74.86 % 72.62 %	22.34 % 24.46 %	2.81 % 2.92 %
Food & Drink	16750 17150	13172 13024	3153 3651	425 475	78.64 % 75.94 %	18.82 % 21.29 %	2.54 % 2.77 %
Home & Garden	17252 17109	13546 13017	3225 3642	481 450	78.52 % 76.08 %	18.69 % 21.29 %	2.79 % 2.63 %
Finance	17264 17306	12307 11913	4415 4878	542 515	71.29 % 68.84 %	25.57 % 28.19 %	3.14 % 2.98 %
Health	17481 17181	12481 11865	4486 4786	514 530	71.40 % 69.06 %	25.66 % 27.86 %	2.94 % 3.08 %
Pets	16898 17401	13213 13138	3212 3752	473 511	78.19 % 75.50 %	19.01 % 21.56 %	2.80 % 2.94 %
Sport & Fitness	16932 16714	12599 11987	3842 4188	491 539	74.41 % 71.72 %	22.69 % 25.06 %	2.90 % 3.22 %
Job & Career	17413 16961	12858 12070	4013 4377	542 514	73.84 % 71.16 %	23.05 % 25.81 %	3.11 % 3.03 %
Dating	17363 17128	11852 11350	4983 5229	528 549	68.26 % 66.27 %	28.70 % 30.53 %	3.04 % 3.21 %
Other	16955 17678	13222 13303	3262 3911	471 464	77.98 % 75.25 %	19.24 % 22.12 %	2.78 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22306 23071	15872 15791	5757 6582	677 698	71.16 % 68.45 %	25.81 % 28.53 %	3.04 % 3.03 %
Outlook Mail	22677 22646	16350 15811	5622 6139	705 696	72.10 % 69.82 %	24.79 % 27.11 %	3.11 % 3.07 %
Yahoo Mail	22287 22260	16789 16236	4851 5381	647 643	75.33 % 72.94 %	21.77 % 24.17 %	2.90 % 2.89 %
AOL Mail	22551 22477	16987 16384	4898 5417	666 676	75.33 % 72.89 %	21.72 % 24.10 %	2.95 % 3.01 %
Mail.com	22191 22239	16960 16479	4577 5124	654 636	76.43 % 74.10 %	20.63 % 23.04 %	2.95 % 2.86 %
Yandex Mail	22256 22257	16401 15814	5177 5723	678 720	73.69 % 71.05 %	23.26 % 25.71 %	3.05 % 3.23 %
GMX Mail	22008 22322	16533 16201	4890 5520	585 601	75.12 % 72.58 %	22.22 % 24.73 %	2.66 % 2.69 %
Zoho Mail	22598 22225	17392 16608	4627 5025	579 592	76.96 % 74.73 %	20.48 % 22.61 %	2.56 % 2.66 %
ProtonMail	22050 22043	16877 16273	4581 5152	592 618	76.54 % 73.82 %	20.78 % 23.37 %	2.68 % 2.80 %
Custom Mail	21816 22441	17151 16969	4112 4847	553 625	78.62 % 75.62 %	18.85 % 21.60 %	2.53 % 2.79 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.