Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.846 251.307	189.431 183.828	53.030 59.684	7.385 7.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.82 % 73.15 %	21.23 % 23.75 %	2.96 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19316 19728	15306 15104	3503 4081	507 543	79.24 % 76.56 %	18.14 % 20.69 %	2.62 % 2.75 %
Elektronics	19067 19419	14537 14235	3989 4580	541 604	76.24 % 73.30 %	20.92 % 23.59 %	2.84 % 3.11 %
Entertainment	18981 19862	14397 14476	4006 4789	578 597	75.85 % 72.88 %	21.11 % 24.11 %	3.05 % 3.01 %
Cosmetics & Beauty	19324 18895	14601 13837	4158 4471	565 587	75.56 % 73.23 %	21.52 % 23.66 %	2.92 % 3.11 %
Food & Drink	18847 19209	14933 14679	3415 3971	499 559	79.23 % 76.42 %	18.12 % 20.67 %	2.65 % 2.91 %
Home & Garden	19382 19184	15346 14667	3490 3968	546 549	79.18 % 76.45 %	18.01 % 20.68 %	2.82 % 2.86 %
Finance	19447 19313	14009 13422	4780 5272	658 619	72.04 % 69.50 %	24.58 % 27.30 %	3.38 % 3.21 %
Health	19579 19326	14178 13496	4809 5187	592 643	72.41 % 69.83 %	24.56 % 26.84 %	3.02 % 3.33 %
Pets	18955 19400	14914 14719	3489 4083	552 598	78.68 % 75.87 %	18.41 % 21.05 %	2.91 % 3.08 %
Sport & Fitness	19058 18847	14313 13618	4176 4587	569 642	75.10 % 72.26 %	21.91 % 24.34 %	2.99 % 3.41 %
Job & Career	19487 19073	14495 13657	4358 4788	634 628	74.38 % 71.60 %	22.36 % 25.10 %	3.25 % 3.29 %
Dating	19384 19213	13469 12897	5315 5638	600 678	69.49 % 67.13 %	27.42 % 29.34 %	3.10 % 3.53 %
Other	19019 19838	14933 15021	3542 4269	544 548	78.52 % 75.72 %	18.62 % 21.52 %	2.86 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24949 25832	17958 17873	6190 7110	801 849	71.98 % 69.19 %	24.81 % 27.52 %	3.21 % 3.29 %
Outlook Mail	25426 25406	18538 17915	6073 6668	815 823	72.91 % 70.51 %	23.88 % 26.25 %	3.21 % 3.24 %
Yahoo Mail	25026 24998	19006 18338	5268 5880	752 780	75.95 % 73.36 %	21.05 % 23.52 %	3.00 % 3.12 %
AOL Mail	25269 25050	19175 18341	5320 5886	774 823	75.88 % 73.22 %	21.05 % 23.50 %	3.06 % 3.29 %
Mail.com	24907 24995	19179 18633	4961 5601	767 761	77.00 % 74.55 %	19.92 % 22.41 %	3.08 % 3.04 %
Yandex Mail	25046 25166	18622 18034	5627 6278	797 854	74.35 % 71.66 %	22.47 % 24.95 %	3.18 % 3.39 %
GMX Mail	24753 24919	18824 18238	5254 5948	675 733	76.05 % 73.19 %	21.23 % 23.87 %	2.73 % 2.94 %
Zoho Mail	25225 25029	19584 18845	4970 5474	671 710	77.64 % 75.29 %	19.70 % 21.87 %	2.66 % 2.84 %
ProtonMail	24745 24779	19150 18493	4914 5574	681 712	77.39 % 74.63 %	19.86 % 22.49 %	2.75 % 2.87 %
Custom Mail	24500 25133	19395 19118	4453 5265	652 750	79.16 % 76.07 %	18.18 % 20.95 %	2.66 % 2.98 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.