Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.138 114.051	77.479 76.800	33.606 35.879	2.053 1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.48 % 67.34 %	29.70 % 31.46 %	1.81 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8835 9061	6456 6512	2224 2447	155 102	73.07 % 71.87 %	25.17 % 27.01 %	1.75 % 1.13 %
Elektronics	8526 8980	5801 5990	2571 2874	154 116	68.04 % 66.70 %	30.15 % 32.00 %	1.81 % 1.29 %
Entertainment	8366 9176	5737 6146	2475 2920	154 110	68.58 % 66.98 %	29.58 % 31.82 %	1.84 % 1.20 %
Cosmetics & Beauty	8842 8300	6023 5567	2653 2626	166 107	68.12 % 67.07 %	30.00 % 31.64 %	1.88 % 1.29 %
Food & Drink	8432 8622	6149 6178	2136 2337	147 107	72.92 % 71.65 %	25.33 % 27.11 %	1.74 % 1.24 %
Home & Garden	8662 8691	6339 6242	2165 2347	158 102	73.18 % 71.82 %	24.99 % 27.00 %	1.82 % 1.17 %
Finance	8693 8822	5506 5488	3028 3229	159 105	63.34 % 62.21 %	34.83 % 36.60 %	1.83 % 1.19 %
Health	9136 8714	5741 5383	3223 3223	172 108	62.84 % 61.77 %	35.28 % 36.99 %	1.88 % 1.24 %
Pets	8448 8802	6188 6349	2106 2343	154 110	73.25 % 72.13 %	24.93 % 26.62 %	1.82 % 1.25 %
Sport & Fitness	8642 8217	5909 5506	2575 2618	158 93	68.38 % 67.01 %	29.80 % 31.86 %	1.83 % 1.13 %
Job & Career	8853 8766	6055 5865	2639 2797	159 104	68.39 % 66.91 %	29.81 % 31.91 %	1.80 % 1.19 %
Dating	9048 8668	5240 4962	3643 3599	165 107	57.91 % 57.25 %	40.26 % 41.52 %	1.82 % 1.23 %
Other	8655 9232	6335 6612	2168 2519	152 101	73.19 % 71.62 %	25.05 % 27.29 %	1.76 % 1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11484 12113	7226 7484	4056 4488	202 141	62.92 % 61.78 %	35.32 % 37.05 %	1.76 % 1.16 %
Outlook Mail	11576 11421	7516 7298	3851 3996	209 127	64.93 % 63.90 %	33.27 % 34.99 %	1.81 % 1.11 %
Yahoo Mail	11324 11300	7888 7783	3227 3384	209 133	69.66 % 68.88 %	28.50 % 29.95 %	1.85 % 1.18 %
AOL Mail	11481 11312	8030 7764	3245 3416	206 132	69.94 % 68.64 %	28.26 % 30.20 %	1.79 % 1.17 %
Mail.com	11187 11301	7931 7899	3048 3266	208 136	70.89 % 69.90 %	27.25 % 28.90 %	1.86 % 1.20 %
Yandex Mail	11219 11280	7586 7506	3426 3634	207 140	67.62 % 66.54 %	30.54 % 32.22 %	1.85 % 1.24 %
GMX Mail	11129 11369	7432 7450	3490 3773	207 146	66.78 % 65.53 %	31.36 % 33.19 %	1.86 % 1.28 %
Zoho Mail	11629 11314	8197 7904	3222 3278	210 132	70.49 % 69.86 %	27.71 % 28.97 %	1.81 % 1.17 %
ProtonMail	10996 11137	7570 7522	3227 3475	199 140	68.84 % 67.54 %	29.35 % 31.20 %	1.81 % 1.26 %
Custom Mail	11113 11504	8103 8190	2814 3169	196 145	72.91 % 71.19 %	25.32 % 27.55 %	1.76 % 1.26 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.