Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.838 403.826	313.987 302.925	74.527 86.065	13.324 14.836

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.14 % 75.01 %	18.55 % 21.31 %	3.32 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31298 31618	25435 24625	4955 5927	908 1066	81.27 % 77.88 %	15.83 % 18.75 %	2.90 % 3.37 %
Elektronics	30496 31199	24061 23556	5504 6514	931 1129	78.90 % 75.50 %	18.05 % 20.88 %	3.05 % 3.62 %
Entertainment	30549 31532	23853 23579	5659 6826	1037 1127	78.08 % 74.78 %	18.52 % 21.65 %	3.39 % 3.57 %
Cosmetics & Beauty	31062 30626	24194 22948	5829 6506	1039 1172	77.89 % 74.93 %	18.77 % 21.24 %	3.34 % 3.83 %
Food & Drink	30533 30894	24781 24051	4850 5777	902 1066	81.16 % 77.85 %	15.88 % 18.70 %	2.95 % 3.45 %
Home & Garden	31093 30943	25216 24153	4922 5774	955 1016	81.10 % 78.06 %	15.83 % 18.66 %	3.07 % 3.28 %
Finance	30875 30946	23082 22247	6619 7521	1174 1178	74.76 % 71.89 %	21.44 % 24.30 %	3.80 % 3.81 %
Health	31472 30964	23734 22467	6620 7309	1118 1188	75.41 % 72.56 %	21.03 % 23.60 %	3.55 % 3.84 %
Pets	30714 31079	24708 23955	5054 5995	952 1129	80.45 % 77.08 %	16.46 % 19.29 %	3.10 % 3.63 %
Sport & Fitness	30538 30781	23572 22759	5914 6777	1052 1245	77.19 % 73.94 %	19.37 % 22.02 %	3.44 % 4.04 %
Job & Career	31274 30837	23862 22586	6269 7048	1143 1203	76.30 % 73.24 %	20.05 % 22.86 %	3.65 % 3.90 %
Dating	31093 31066	22745 21844	7230 7943	1118 1279	73.15 % 70.31 %	23.25 % 25.57 %	3.60 % 4.12 %
Other	30841 31341	24744 24155	5102 6148	995 1038	80.23 % 77.07 %	16.54 % 19.62 %	3.23 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40053 40942	29967 29395	8609 9991	1477 1556	74.82 % 71.80 %	21.49 % 24.40 %	3.69 % 3.80 %
Outlook Mail	40798 40311	30768 29211	8510 9496	1520 1604	75.42 % 72.46 %	20.86 % 23.56 %	3.73 % 3.98 %
Yahoo Mail	40171 40103	31301 30044	7523 8592	1347 1467	77.92 % 74.92 %	18.73 % 21.42 %	3.35 % 3.66 %
AOL Mail	40154 39994	31255 29840	7520 8590	1379 1564	77.84 % 74.61 %	18.73 % 21.48 %	3.43 % 3.91 %
Mail.com	39691 40043	31353 30442	7000 8159	1338 1442	78.99 % 76.02 %	17.64 % 20.38 %	3.37 % 3.60 %
Yandex Mail	40119 40330	30681 29560	8011 9190	1427 1580	76.47 % 73.30 %	19.97 % 22.79 %	3.56 % 3.92 %
GMX Mail	39943 40086	31492 30280	7224 8381	1227 1425	78.84 % 75.54 %	18.09 % 20.91 %	3.07 % 3.55 %
Zoho Mail	40022 40093	31955 30857	6868 7887	1199 1349	79.84 % 76.96 %	17.16 % 19.67 %	3.00 % 3.36 %
ProtonMail	39518 39850	31633 30607	6705 7873	1180 1370	80.05 % 76.81 %	16.97 % 19.76 %	2.99 % 3.44 %
Custom Mail	39346 40069	31931 31130	6263 7552	1152 1387	81.15 % 77.69 %	15.92 % 18.85 %	2.93 % 3.46 %
iCloud Mail	690 671	530 492	123 141	37 38	76.81 % 73.32 %	17.83 % 21.01 %	5.36 % 5.66 %
Tuta	673 651	560 514	87 105	26 32	83.21 % 78.96 %	12.93 % 16.13 %	3.86 % 4.92 %
Juno.com	660 683	561 553	84 108	15 22	85.00 % 80.97 %	12.73 % 15.81 %	2.27 % 3.22 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.