Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.493 305.767	234.362 226.301	60.680 69.155	9.451 10.311

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.97 % 74.01 %	19.93 % 22.62 %	3.10 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23688 24005	19009 18513	4035 4747	644 745	80.25 % 77.12 %	17.03 % 19.78 %	2.72 % 3.10 %
Elektronics	23207 23553	17988 17511	4527 5258	692 784	77.51 % 74.35 %	19.51 % 22.32 %	2.98 % 3.33 %
Entertainment	23164 23961	17833 17679	4601 5514	730 768	76.99 % 73.78 %	19.86 % 23.01 %	3.15 % 3.21 %
Cosmetics & Beauty	23553 23100	18074 17103	4752 5203	727 794	76.74 % 74.04 %	20.18 % 22.52 %	3.09 % 3.44 %
Food & Drink	23098 23281	18524 17944	3930 4604	644 733	80.20 % 77.08 %	17.01 % 19.78 %	2.79 % 3.15 %
Home & Garden	23558 23446	18876 18098	3992 4625	690 723	80.13 % 77.19 %	16.95 % 19.73 %	2.93 % 3.08 %
Finance	23487 23477	17232 16575	5420 6085	835 817	73.37 % 70.60 %	23.08 % 25.92 %	3.56 % 3.48 %
Health	23914 23497	17673 16713	5461 5946	780 838	73.90 % 71.13 %	22.84 % 25.31 %	3.26 % 3.57 %
Pets	23197 23562	18460 17994	4049 4776	688 792	79.58 % 76.37 %	17.45 % 20.27 %	2.97 % 3.36 %
Sport & Fitness	23039 23116	17535 16865	4777 5376	727 875	76.11 % 72.96 %	20.73 % 23.26 %	3.16 % 3.79 %
Job & Career	23787 23213	17922 16796	5048 5584	817 833	75.34 % 72.36 %	21.22 % 24.06 %	3.43 % 3.59 %
Dating	23544 23517	16778 16150	5987 6478	779 889	71.26 % 68.67 %	25.43 % 27.55 %	3.31 % 3.78 %
Other	23257 24039	18458 18360	4101 4959	698 720	79.37 % 76.38 %	17.63 % 20.63 %	3.00 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30488 31362	22361 22081	7069 8163	1058 1118	73.34 % 70.41 %	23.19 % 26.03 %	3.47 % 3.56 %
Outlook Mail	30971 30751	22975 21972	6943 7686	1053 1093	74.18 % 71.45 %	22.42 % 24.99 %	3.40 % 3.55 %
Yahoo Mail	30645 30483	23590 22580	6092 6867	963 1036	76.98 % 74.07 %	19.88 % 22.53 %	3.14 % 3.40 %
AOL Mail	30550 30385	23476 22444	6098 6864	976 1077	76.84 % 73.87 %	19.96 % 22.59 %	3.19 % 3.54 %
Mail.com	30309 30418	23654 22881	5694 6532	961 1005	78.04 % 75.22 %	18.79 % 21.47 %	3.17 % 3.30 %
Yandex Mail	30533 30698	23026 22213	6489 7353	1018 1132	75.41 % 72.36 %	21.25 % 23.95 %	3.33 % 3.69 %
GMX Mail	30338 30382	23484 22586	5977 6824	877 972	77.41 % 74.34 %	19.70 % 22.46 %	2.89 % 3.20 %
Zoho Mail	30603 30424	24081 23157	5659 6337	863 930	78.69 % 76.11 %	18.49 % 20.83 %	2.82 % 3.06 %
ProtonMail	30131 30146	23729 22798	5554 6399	848 949	78.75 % 75.63 %	18.43 % 21.23 %	2.81 % 3.15 %
Custom Mail	29925 30718	23986 23589	5105 6130	834 999	80.15 % 76.79 %	17.06 % 19.96 %	2.79 % 3.25 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.