Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.265 189.410	139.194 135.629	44.142 48.886	4.929 4.895

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.94 % 71.61 %	23.45 % 25.81 %	2.62 % 2.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14693 14905	11418 11214	2921 3336	354 355	77.71 % 75.24 %	19.88 % 22.38 %	2.41 % 2.38 %
Elektronics	14342 14695	10645 10495	3346 3807	351 393	74.22 % 71.42 %	23.33 % 25.91 %	2.45 % 2.67 %
Entertainment	14144 14980	10471 10661	3296 3934	377 385	74.03 % 71.17 %	23.30 % 26.26 %	2.67 % 2.57 %
Cosmetics & Beauty	14615 14037	10766 10059	3470 3621	379 357	73.66 % 71.66 %	23.74 % 25.80 %	2.59 % 2.54 %
Food & Drink	14066 14499	10906 10885	2820 3243	340 371	77.53 % 75.07 %	20.05 % 22.37 %	2.42 % 2.56 %
Home & Garden	14561 14445	11308 10878	2883 3227	370 340	77.66 % 75.31 %	19.80 % 22.34 %	2.54 % 2.35 %
Finance	14566 14619	10184 9898	3971 4351	411 370	69.92 % 67.71 %	27.26 % 29.76 %	2.82 % 2.53 %
Health	14916 14531	10423 9825	4092 4297	401 409	69.88 % 67.61 %	27.43 % 29.57 %	2.69 % 2.81 %
Pets	14180 14768	10957 11067	2853 3319	370 382	77.27 % 74.94 %	20.12 % 22.47 %	2.61 % 2.59 %
Sport & Fitness	14395 14026	10559 9954	3448 3683	388 389	73.35 % 70.97 %	23.95 % 26.26 %	2.70 % 2.77 %
Job & Career	14789 14394	10789 10139	3583 3876	417 379	72.95 % 70.44 %	24.23 % 26.93 %	2.82 % 2.63 %
Dating	14774 14494	9807 9346	4559 4720	408 428	66.38 % 64.48 %	30.86 % 32.57 %	2.76 % 2.95 %
Other	14224 15017	10961 11208	2900 3472	363 337	77.06 % 74.64 %	20.39 % 23.12 %	2.55 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18955 19565	13205 13137	5229 5910	521 518	69.66 % 67.15 %	27.59 % 30.21 %	2.75 % 2.65 %
Outlook Mail	19218 19113	13595 13110	5061 5457	562 546	70.74 % 68.59 %	26.33 % 28.55 %	2.92 % 2.86 %
Yahoo Mail	18895 18847	14051 13608	4337 4761	507 478	74.36 % 72.20 %	22.95 % 25.26 %	2.68 % 2.54 %
AOL Mail	18993 18935	14134 13653	4357 4778	502 504	74.42 % 72.10 %	22.94 % 25.23 %	2.64 % 2.66 %
Mail.com	18700 18765	14110 13743	4084 4528	506 494	75.45 % 73.24 %	21.84 % 24.13 %	2.71 % 2.63 %
Yandex Mail	18761 18706	13618 13143	4613 5036	530 527	72.59 % 70.26 %	24.59 % 26.92 %	2.83 % 2.82 %
GMX Mail	18610 18902	13700 13474	4444 4974	466 454	73.62 % 71.28 %	23.88 % 26.31 %	2.50 % 2.40 %
Zoho Mail	19272 18808	14621 13887	4190 4479	461 442	75.87 % 73.84 %	21.74 % 23.81 %	2.39 % 2.35 %
ProtonMail	18541 18690	13948 13595	4145 4635	448 460	75.23 % 72.74 %	22.36 % 24.80 %	2.42 % 2.46 %
Custom Mail	18320 19079	14212 14279	3682 4328	426 472	77.58 % 74.84 %	20.10 % 22.68 %	2.33 % 2.47 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.