Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
331.508 333.310	256.395 247.797	64.545 73.920	10.568 11.593

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 74.34 %	19.47 % 22.18 %	3.19 % 3.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25753 26163	20756 20245	4284 5083	713 835	80.60 % 77.38 %	16.63 % 19.43 %	2.77 % 3.19 %
Elektronics	25242 25677	19682 19199	4800 5607	760 871	77.97 % 74.77 %	19.02 % 21.84 %	3.01 % 3.39 %
Entertainment	25184 26025	19466 19286	4890 5875	828 864	77.30 % 74.11 %	19.42 % 22.57 %	3.29 % 3.32 %
Cosmetics & Beauty	25596 25134	19740 18681	5049 5554	807 899	77.12 % 74.33 %	19.73 % 22.10 %	3.15 % 3.58 %
Food & Drink	25248 25380	20324 19621	4201 4934	723 825	80.50 % 77.31 %	16.64 % 19.44 %	2.86 % 3.25 %
Home & Garden	25647 25465	20633 19740	4251 4931	763 794	80.45 % 77.52 %	16.58 % 19.36 %	2.98 % 3.12 %
Finance	25524 25599	18830 18197	5753 6492	941 910	73.77 % 71.08 %	22.54 % 25.36 %	3.69 % 3.55 %
Health	26003 25734	19338 18422	5783 6351	882 961	74.37 % 71.59 %	22.24 % 24.68 %	3.39 % 3.73 %
Pets	25276 25704	20196 19700	4325 5118	755 886	79.90 % 76.64 %	17.11 % 19.91 %	2.99 % 3.45 %
Sport & Fitness	25082 25277	19166 18505	5097 5775	819 997	76.41 % 73.21 %	20.32 % 22.85 %	3.27 % 3.94 %
Job & Career	25855 25341	19569 18403	5383 5998	903 940	75.69 % 72.62 %	20.82 % 23.67 %	3.49 % 3.71 %
Dating	25690 25721	18460 17817	6343 6907	887 997	71.86 % 69.27 %	24.69 % 26.85 %	3.45 % 3.88 %
Other	25408 26090	20235 19981	4386 5295	787 814	79.64 % 76.58 %	17.26 % 20.30 %	3.10 % 3.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33107 34116	24439 24186	7487 8683	1181 1247	73.82 % 70.89 %	22.61 % 25.45 %	3.57 % 3.66 %
Outlook Mail	33765 33441	25202 24010	7393 8200	1170 1231	74.64 % 71.80 %	21.90 % 24.52 %	3.47 % 3.68 %
Yahoo Mail	33322 33231	25754 24698	6491 7361	1077 1172	77.29 % 74.32 %	19.48 % 22.15 %	3.23 % 3.53 %
AOL Mail	33292 33125	25678 24556	6510 7359	1104 1210	77.13 % 74.13 %	19.55 % 22.22 %	3.32 % 3.65 %
Mail.com	32890 33190	25755 25043	6056 6999	1079 1148	78.31 % 75.45 %	18.41 % 21.09 %	3.28 % 3.46 %
Yandex Mail	33288 33454	25218 24299	6929 7883	1141 1272	75.76 % 72.63 %	20.82 % 23.56 %	3.43 % 3.80 %
GMX Mail	33072 33195	25779 24806	6336 7277	957 1112	77.95 % 74.73 %	19.16 % 21.92 %	2.89 % 3.35 %
Zoho Mail	33326 33190	26336 25362	6014 6779	976 1049	79.03 % 76.41 %	18.05 % 20.42 %	2.93 % 3.16 %
ProtonMail	32754 33020	25923 25123	5877 6843	954 1054	79.14 % 76.08 %	17.94 % 20.72 %	2.91 % 3.19 %
Custom Mail	32692 33348	26311 25714	5452 6536	929 1098	80.48 % 77.11 %	16.68 % 19.60 %	2.84 % 3.29 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.