Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.392 381.132	295.626 285.275	71.349 82.062	12.417 13.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.92 % 74.85 %	18.81 % 21.53 %	3.27 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29548 29841	23958 23200	4741 5646	849 995	81.08 % 77.75 %	16.05 % 18.92 %	2.87 % 3.33 %
Elektronics	28870 29337	22694 22089	5291 6204	885 1044	78.61 % 75.29 %	18.33 % 21.15 %	3.07 % 3.56 %
Entertainment	28765 29739	22405 22185	5404 6512	956 1042	77.89 % 74.60 %	18.79 % 21.90 %	3.32 % 3.50 %
Cosmetics & Beauty	29271 28902	22728 21614	5572 6202	971 1086	77.65 % 74.78 %	19.04 % 21.46 %	3.32 % 3.76 %
Food & Drink	28881 29161	23387 22677	4652 5502	842 982	80.98 % 77.76 %	16.11 % 18.87 %	2.92 % 3.37 %
Home & Garden	29379 29238	23778 22785	4708 5505	893 948	80.94 % 77.93 %	16.03 % 18.83 %	3.04 % 3.24 %
Finance	29155 29214	21722 20965	6339 7177	1094 1072	74.51 % 71.76 %	21.74 % 24.57 %	3.75 % 3.67 %
Health	29715 29212	22322 21117	6353 6981	1040 1114	75.12 % 72.29 %	21.38 % 23.90 %	3.50 % 3.81 %
Pets	28980 29353	23269 22590	4823 5704	888 1059	80.29 % 76.96 %	16.64 % 19.43 %	3.06 % 3.61 %
Sport & Fitness	28774 29093	22151 21452	5652 6467	971 1174	76.98 % 73.74 %	19.64 % 22.23 %	3.37 % 4.04 %
Job & Career	29607 29068	22542 21243	5997 6706	1068 1119	76.14 % 73.08 %	20.26 % 23.07 %	3.61 % 3.85 %
Dating	29311 29336	21341 20547	6938 7596	1032 1193	72.81 % 70.04 %	23.67 % 25.89 %	3.52 % 4.07 %
Other	29136 29638	23329 22811	4879 5860	928 967	80.07 % 76.97 %	16.75 % 19.77 %	3.19 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37971 38942	28330 27883	8263 9589	1378 1470	74.61 % 71.60 %	21.76 % 24.62 %	3.63 % 3.77 %
Outlook Mail	38701 38169	29114 27589	8174 9079	1413 1501	75.23 % 72.28 %	21.12 % 23.79 %	3.65 % 3.93 %
Yahoo Mail	38104 38071	29626 28487	7216 8222	1262 1362	77.75 % 74.83 %	18.94 % 21.60 %	3.31 % 3.58 %
AOL Mail	38094 37915	29583 28248	7221 8212	1290 1455	77.66 % 74.50 %	18.96 % 21.66 %	3.39 % 3.84 %
Mail.com	37742 37952	29744 28798	6732 7794	1266 1360	78.81 % 75.88 %	17.84 % 20.54 %	3.35 % 3.58 %
Yandex Mail	38085 38358	29046 28061	7692 8812	1347 1485	76.27 % 73.16 %	20.20 % 22.97 %	3.54 % 3.87 %
GMX Mail	37849 38008	29763 28640	6953 8039	1133 1329	78.64 % 75.35 %	18.37 % 21.15 %	2.99 % 3.50 %
Zoho Mail	38003 37902	30245 29106	6614 7532	1144 1264	79.59 % 76.79 %	17.40 % 19.87 %	3.01 % 3.33 %
ProtonMail	37525 37775	29954 28959	6462 7550	1109 1266	79.82 % 76.66 %	17.22 % 19.99 %	2.96 % 3.35 %
Custom Mail	37318 38040	30221 29504	6022 7233	1075 1303	80.98 % 77.56 %	16.14 % 19.01 %	2.88 % 3.43 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.