Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.947 285.534	217.509 210.501	57.784 65.635	8.654 9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.60 % 73.72 %	20.35 % 22.99 %	3.05 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22064 22499	17633 17300	3839 4512	592 687	79.92 % 76.89 %	17.40 % 20.05 %	2.68 % 3.05 %
Elektronics	21634 21980	16670 16265	4325 4998	639 717	77.05 % 74.00 %	19.99 % 22.74 %	2.95 % 3.26 %
Entertainment	21585 22445	16553 16499	4371 5246	661 700	76.69 % 73.51 %	20.25 % 23.37 %	3.06 % 3.12 %
Cosmetics & Beauty	21994 21602	16788 15933	4534 4943	672 726	76.33 % 73.76 %	20.61 % 22.88 %	3.06 % 3.36 %
Food & Drink	21461 21764	17149 16717	3730 4368	582 679	79.91 % 76.81 %	17.38 % 20.07 %	2.71 % 3.12 %
Home & Garden	21930 21891	17499 16836	3794 4386	637 669	79.79 % 76.91 %	17.30 % 20.04 %	2.90 % 3.06 %
Finance	22015 21934	16070 15397	5186 5784	759 753	73.00 % 70.20 %	23.56 % 26.37 %	3.45 % 3.43 %
Health	22308 21957	16381 15529	5215 5666	712 762	73.43 % 70.72 %	23.38 % 25.80 %	3.19 % 3.47 %
Pets	21618 21976	17142 16749	3835 4512	641 715	79.30 % 76.21 %	17.74 % 20.53 %	2.97 % 3.25 %
Sport & Fitness	21466 21453	16269 15593	4535 5072	662 788	75.79 % 72.68 %	21.13 % 23.64 %	3.08 % 3.67 %
Job & Career	22198 21665	16655 15625	4794 5287	749 753	75.03 % 72.12 %	21.60 % 24.40 %	3.37 % 3.48 %
Dating	21975 21930	15540 14959	5731 6166	704 805	70.72 % 68.21 %	26.08 % 28.12 %	3.20 % 3.67 %
Other	21699 22438	17160 17099	3895 4695	644 644	79.08 % 76.21 %	17.95 % 20.92 %	2.97 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28386 29258	20687 20474	6732 7761	967 1023	72.88 % 69.98 %	23.72 % 26.53 %	3.41 % 3.50 %
Outlook Mail	28866 28757	21303 20461	6613 7305	950 991	73.80 % 71.15 %	22.91 % 25.40 %	3.29 % 3.45 %
Yahoo Mail	28579 28473	21909 21026	5788 6509	882 938	76.66 % 73.85 %	20.25 % 22.86 %	3.09 % 3.29 %
AOL Mail	28573 28422	21877 20932	5799 6502	897 988	76.57 % 73.65 %	20.30 % 22.88 %	3.14 % 3.48 %
Mail.com	28256 28470	21953 21343	5414 6199	889 928	77.69 % 74.97 %	19.16 % 21.77 %	3.15 % 3.26 %
Yandex Mail	28472 28651	21368 20651	6160 6957	944 1043	75.05 % 72.08 %	21.64 % 24.28 %	3.32 % 3.64 %
GMX Mail	28209 28328	21708 20954	5703 6496	798 878	76.95 % 73.97 %	20.22 % 22.93 %	2.83 % 3.10 %
Zoho Mail	28583 28408	22397 21546	5400 6013	786 849	78.36 % 75.84 %	18.89 % 21.17 %	2.75 % 2.99 %
ProtonMail	28101 28132	22008 21184	5312 6089	781 859	78.32 % 75.30 %	18.90 % 21.64 %	2.78 % 3.05 %
Custom Mail	27922 28635	22299 21930	4863 5804	760 901	79.86 % 76.58 %	17.42 % 20.27 %	2.72 % 3.15 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.