Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.059 395.006	306.850 296.087	73.254 84.508	12.955 14.411

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.07 % 74.96 %	18.64 % 21.39 %	3.30 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30638 30886	24880 24047	4873 5810	885 1029	81.21 % 77.86 %	15.91 % 18.81 %	2.89 % 3.33 %
Elektronics	29852 30465	23526 22974	5417 6392	909 1099	78.81 % 75.41 %	18.15 % 20.98 %	3.05 % 3.61 %
Entertainment	29855 30871	23294 23066	5559 6708	1002 1097	78.02 % 74.72 %	18.62 % 21.73 %	3.36 % 3.55 %
Cosmetics & Beauty	30343 30001	23607 22468	5722 6397	1014 1136	77.80 % 74.89 %	18.86 % 21.32 %	3.34 % 3.79 %
Food & Drink	29905 30264	24251 23551	4773 5678	881 1035	81.09 % 77.82 %	15.96 % 18.76 %	2.95 % 3.42 %
Home & Garden	30450 30270	24684 23618	4839 5669	927 983	81.06 % 78.02 %	15.89 % 18.73 %	3.04 % 3.25 %
Finance	30204 30262	22548 21744	6508 7385	1148 1133	74.65 % 71.85 %	21.55 % 24.40 %	3.80 % 3.74 %
Health	30775 30256	23177 21930	6511 7174	1087 1152	75.31 % 72.48 %	21.16 % 23.71 %	3.53 % 3.81 %
Pets	30038 30407	24147 23426	4963 5881	928 1100	80.39 % 77.04 %	16.52 % 19.34 %	3.09 % 3.62 %
Sport & Fitness	29791 30132	22975 22251	5800 6660	1016 1221	77.12 % 73.85 %	19.47 % 22.10 %	3.41 % 4.05 %
Job & Career	30661 30162	23385 22078	6165 6918	1111 1166	76.27 % 73.20 %	20.11 % 22.94 %	3.62 % 3.87 %
Dating	30356 30383	22166 21333	7109 7806	1081 1244	73.02 % 70.21 %	23.42 % 25.69 %	3.56 % 4.09 %
Other	30191 30647	24210 23601	5015 6030	966 1016	80.19 % 77.01 %	16.61 % 19.68 %	3.20 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39378 40269	29457 28906	8484 9844	1437 1519	74.81 % 71.78 %	21.55 % 24.45 %	3.65 % 3.77 %
Outlook Mail	40094 39601	30220 28668	8396 9360	1478 1573	75.37 % 72.39 %	20.94 % 23.64 %	3.69 % 3.97 %
Yahoo Mail	39495 39443	30752 29535	7423 8473	1320 1435	77.86 % 74.88 %	18.79 % 21.48 %	3.34 % 3.64 %
AOL Mail	39480 39306	30705 29307	7421 8467	1354 1532	77.77 % 74.56 %	18.80 % 21.54 %	3.43 % 3.90 %
Mail.com	39033 39390	30810 29936	6908 8048	1315 1406	78.93 % 76.00 %	17.70 % 20.43 %	3.37 % 3.57 %
Yandex Mail	39453 39649	30144 29048	7905 9058	1404 1543	76.40 % 73.26 %	20.04 % 22.85 %	3.56 % 3.89 %
GMX Mail	39235 39420	30910 29756	7131 8273	1194 1391	78.78 % 75.48 %	18.18 % 20.99 %	3.04 % 3.53 %
Zoho Mail	39343 39320	31386 30242	6781 7760	1176 1318	79.78 % 76.91 %	17.24 % 19.74 %	2.99 % 3.35 %
ProtonMail	38873 39169	31097 30069	6624 7769	1152 1331	80.00 % 76.77 %	17.04 % 19.83 %	2.96 % 3.40 %
Custom Mail	38675 39439	31369 30620	6181 7456	1125 1363	81.11 % 77.64 %	15.98 % 18.91 %	2.91 % 3.46 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.