ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.870 304.493	229.005 234.362	65.335 60.680	10.530 9.451

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.12 % 76.97 %	21.43 % 19.93 %	3.45 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23409 23688	18350 19009	4317 4035	742 644	78.39 % 80.25 %	18.44 % 17.03 %	3.17 % 2.72 %
Elektronics	23619 23207	17836 17988	5003 4527	780 692	75.52 % 77.51 %	21.18 % 19.51 %	3.30 % 2.98 %
Entertainment	23325 23164	17459 17833	5046 4601	820 730	74.85 % 76.99 %	21.63 % 19.86 %	3.52 % 3.15 %
Cosmetics & Beauty	23668 23553	17731 18074	5122 4752	815 727	74.92 % 76.74 %	21.64 % 20.18 %	3.44 % 3.09 %
Food & Drink	23683 23098	18468 18524	4468 3930	747 644	77.98 % 80.20 %	18.87 % 17.01 %	3.15 % 2.79 %
Home & Garden	23229 23558	18232 18876	4278 3992	719 690	78.49 % 80.13 %	18.42 % 16.95 %	3.10 % 2.93 %
Finance	23315 23487	16664 17232	5775 5420	876 835	71.47 % 73.37 %	24.77 % 23.08 %	3.76 % 3.56 %
Health	23465 23914	16956 17673	5654 5461	855 780	72.26 % 73.90 %	24.10 % 22.84 %	3.64 % 3.26 %
Pets	23491 23197	18243 18460	4490 4049	758 688	77.66 % 79.58 %	19.11 % 17.45 %	3.23 % 2.97 %
Sport & Fitness	23604 23039	17503 17535	5243 4777	858 727	74.15 % 76.11 %	22.21 % 20.73 %	3.63 % 3.16 %
Job & Career	23563 23787	17317 17922	5343 5048	903 817	73.49 % 75.34 %	22.68 % 21.22 %	3.83 % 3.43 %
Dating	23411 23544	16290 16778	6195 5987	926 779	69.58 % 71.26 %	26.46 % 25.43 %	3.96 % 3.31 %
Other	23088 23257	17956 18458	4401 4101	731 698	77.77 % 79.37 %	19.06 % 17.63 %	3.17 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30393 30488	21809 22361	7442 7069	1142 1058	71.76 % 73.34 %	24.49 % 23.19 %	3.76 % 3.47 %
Outlook Mail	30237 30971	21858 22975	7224 6943	1155 1053	72.29 % 74.18 %	23.89 % 22.42 %	3.82 % 3.40 %
Yahoo Mail	31110 30645	23344 23590	6692 6092	1074 963	75.04 % 76.98 %	21.51 % 19.88 %	3.45 % 3.14 %
AOL Mail	30460 30550	22863 23476	6534 6098	1063 976	75.06 % 76.84 %	21.45 % 19.96 %	3.49 % 3.19 %
Mail.com	29689 30309	22719 23654	5962 5694	1008 961	76.52 % 78.04 %	20.08 % 18.79 %	3.40 % 3.17 %
Yandex Mail	29663 30533	21861 23026	6702 6489	1100 1018	73.70 % 75.41 %	22.59 % 21.25 %	3.71 % 3.33 %
GMX Mail	30883 30338	23240 23484	6618 5977	1025 877	75.25 % 77.41 %	21.43 % 19.70 %	3.32 % 2.89 %
Zoho Mail	31153 30603	23858 24081	6250 5659	1045 863	76.58 % 78.69 %	20.06 % 18.49 %	3.35 % 2.82 %
ProtonMail	30321 30131	23221 23729	6141 5554	959 848	76.58 % 78.75 %	20.25 % 18.43 %	3.16 % 2.81 %
Custom Mail	30961 29925	24232 23986	5770 5105	959 834	78.27 % 80.15 %	18.64 % 17.06 %	3.10 % 2.79 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.