ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.576 277.072	206.826 211.844	61.323 56.831	9.427 8.397

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.51 % 76.46 %	22.09 % 20.51 %	3.40 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21385 21530	16655 17181	4058 3774	672 575	77.88 % 79.80 %	18.98 % 17.53 %	3.14 % 2.67 %
Elektronics	21587 21115	16163 16241	4725 4257	699 617	74.87 % 76.92 %	21.89 % 20.16 %	3.24 % 2.92 %
Entertainment	21197 21074	15734 16126	4733 4301	730 647	74.23 % 76.52 %	22.33 % 20.41 %	3.44 % 3.07 %
Cosmetics & Beauty	21553 21472	16027 16360	4810 4461	716 651	74.36 % 76.19 %	22.32 % 20.78 %	3.32 % 3.03 %
Food & Drink	21551 20917	16682 16685	4196 3665	673 567	77.41 % 79.77 %	19.47 % 17.52 %	3.12 % 2.71 %
Home & Garden	21117 21413	16461 17058	4008 3734	648 621	77.95 % 79.66 %	18.98 % 17.44 %	3.07 % 2.90 %
Finance	21276 21526	15063 15678	5434 5108	779 740	70.80 % 72.83 %	25.54 % 23.73 %	3.66 % 3.44 %
Health	21310 21757	15236 15937	5311 5131	763 689	71.50 % 73.25 %	24.92 % 23.58 %	3.58 % 3.17 %
Pets	21462 21039	16569 16657	4208 3759	685 623	77.20 % 79.17 %	19.61 % 17.87 %	3.19 % 2.96 %
Sport & Fitness	21453 20968	15779 15864	4899 4463	775 641	73.55 % 75.66 %	22.84 % 21.28 %	3.61 % 3.06 %
Job & Career	21422 21654	15632 16222	4987 4708	803 724	72.97 % 74.91 %	23.28 % 21.74 %	3.75 % 3.34 %
Dating	21261 21426	14612 15105	5836 5642	813 679	68.73 % 70.50 %	27.45 % 26.33 %	3.82 % 3.17 %
Other	21002 21181	16213 16730	4118 3828	671 623	77.20 % 78.99 %	19.61 % 18.07 %	3.19 % 2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27643 27671	19622 20109	6994 6622	1027 940	70.98 % 72.67 %	25.30 % 23.93 %	3.72 % 3.40 %
Outlook Mail	27606 28181	19779 20750	6788 6503	1039 928	71.65 % 73.63 %	24.59 % 23.08 %	3.76 % 3.29 %
Yahoo Mail	28432 27859	21171 21315	6284 5684	977 860	74.46 % 76.51 %	22.10 % 20.40 %	3.44 % 3.09 %
AOL Mail	27762 27925	20704 21347	6115 5707	943 871	74.58 % 76.44 %	22.03 % 20.44 %	3.40 % 3.12 %
Mail.com	26928 27570	20484 21394	5560 5322	884 854	76.07 % 77.60 %	20.65 % 19.30 %	3.28 % 3.10 %
Yandex Mail	26896 27819	19657 20847	6251 6058	988 914	73.09 % 74.94 %	23.24 % 21.78 %	3.67 % 3.29 %
GMX Mail	28109 27514	20950 21130	6247 5614	912 770	74.53 % 76.80 %	22.22 % 20.40 %	3.24 % 2.80 %
Zoho Mail	28396 27915	21602 21841	5873 5315	921 759	76.07 % 78.24 %	20.68 % 19.04 %	3.24 % 2.72 %
ProtonMail	27671 27408	21003 21416	5803 5229	865 763	75.90 % 78.14 %	20.97 % 19.08 %	3.13 % 2.78 %
Custom Mail	28133 27210	21854 21695	5408 4777	871 738	77.68 % 79.73 %	19.22 % 17.56 %	3.10 % 2.71 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.