ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.747 181.600	128.236 133.786	47.764 43.156	5.747 4.658

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.56 % 73.67 %	26.28 % 23.76 %	3.16 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13973 14161	10409 10972	3157 2854	407 335	74.49 % 77.48 %	22.59 % 20.15 %	2.91 % 2.37 %
Elektronics	14245 13816	10035 10217	3755 3270	455 329	70.45 % 73.95 %	26.36 % 23.67 %	3.19 % 2.38 %
Entertainment	13704 13633	9594 10056	3669 3218	441 359	70.01 % 73.76 %	26.77 % 23.60 %	3.22 % 2.63 %
Cosmetics & Beauty	14247 14106	10035 10356	3762 3392	450 358	70.44 % 73.42 %	26.41 % 24.05 %	3.16 % 2.54 %
Food & Drink	14389 13533	10630 10464	3323 2752	436 317	73.88 % 77.32 %	23.09 % 20.34 %	3.03 % 2.34 %
Home & Garden	13709 14009	10201 10843	3104 2812	404 354	74.41 % 77.40 %	22.64 % 20.07 %	2.95 % 2.53 %
Finance	13986 14058	9245 9774	4259 3888	482 396	66.10 % 69.53 %	30.45 % 27.66 %	3.45 % 2.82 %
Health	14049 14438	9381 10037	4206 4018	462 383	66.77 % 69.52 %	29.94 % 27.83 %	3.29 % 2.65 %
Pets	13994 13632	10364 10511	3222 2778	408 343	74.06 % 77.11 %	23.02 % 20.38 %	2.92 % 2.52 %
Sport & Fitness	14098 13906	9861 10174	3783 3368	454 364	69.95 % 73.16 %	26.83 % 24.22 %	3.22 % 2.62 %
Job & Career	13885 14305	9656 10418	3759 3500	470 387	69.54 % 72.83 %	27.07 % 24.47 %	3.38 % 2.71 %
Dating	13840 14280	8736 9412	4626 4477	478 391	63.12 % 65.91 %	33.42 % 31.35 %	3.45 % 2.74 %
Other	13628 13723	10089 10552	3139 2829	400 342	74.03 % 76.89 %	23.03 % 20.62 %	2.94 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18052 18288	11967 12674	5469 5119	616 495	66.29 % 69.30 %	30.30 % 27.99 %	3.41 % 2.71 %
Outlook Mail	18006 18543	12126 13075	5261 4948	619 520	67.34 % 70.51 %	29.22 % 26.68 %	3.44 % 2.80 %
Yahoo Mail	18592 18194	13214 13482	4813 4228	565 484	71.07 % 74.10 %	25.89 % 23.24 %	3.04 % 2.66 %
AOL Mail	18121 18365	12861 13630	4678 4259	582 476	70.97 % 74.22 %	25.82 % 23.19 %	3.21 % 2.59 %
Mail.com	17324 18028	12576 13572	4222 3987	526 469	72.59 % 75.28 %	24.37 % 22.12 %	3.04 % 2.60 %
Yandex Mail	17504 18112	12173 13098	4759 4507	572 507	69.54 % 72.32 %	27.19 % 24.88 %	3.27 % 2.80 %
GMX Mail	18642 17926	13027 13130	5023 4354	592 442	69.88 % 73.25 %	26.94 % 24.29 %	3.18 % 2.47 %
Zoho Mail	18877 18600	13643 14059	4656 4099	578 442	72.27 % 75.59 %	24.66 % 22.04 %	3.06 % 2.38 %
ProtonMail	18147 17858	12950 13378	4638 4056	559 424	71.36 % 74.91 %	25.56 % 22.71 %	3.08 % 2.37 %
Custom Mail	18482 17686	13699 13688	4245 3599	538 399	74.12 % 77.39 %	22.97 % 20.35 %	2.91 % 2.26 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.