ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 393.059	302.081 306.850	78.208 73.254	14.117 12.955

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.07 %	19.83 % 18.64 %	3.58 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 30638	24204 24880	5178 4873	980 885	79.72 % 81.21 %	17.05 % 15.91 %	3.23 % 2.89 %
Elektronics	30287 29852	23385 23526	5902 5417	1000 909	77.21 % 78.81 %	19.49 % 18.15 %	3.30 % 3.05 %
Entertainment	30255 29855	23092 23294	6045 5559	1118 1002	76.32 % 78.02 %	19.98 % 18.62 %	3.70 % 3.36 %
Cosmetics & Beauty	30425 30343	23232 23607	6099 5722	1094 1014	76.36 % 77.80 %	20.05 % 18.86 %	3.60 % 3.34 %
Food & Drink	30373 29905	24085 24251	5283 4773	1005 881	79.30 % 81.09 %	17.39 % 15.96 %	3.31 % 2.95 %
Home & Garden	30268 30450	24131 24684	5167 4839	970 927	79.72 % 81.06 %	17.07 % 15.89 %	3.20 % 3.04 %
Finance	30282 30204	22132 22548	6922 6508	1228 1148	73.09 % 74.65 %	22.86 % 21.55 %	4.06 % 3.80 %
Health	30386 30775	22511 23177	6731 6511	1144 1087	74.08 % 75.31 %	22.15 % 21.16 %	3.76 % 3.53 %
Pets	30515 30038	24072 24147	5436 4963	1007 928	78.89 % 80.39 %	17.81 % 16.52 %	3.30 % 3.09 %
Sport & Fitness	30484 29791	23007 22975	6312 5800	1165 1016	75.47 % 77.12 %	20.71 % 19.47 %	3.82 % 3.41 %
Job & Career	30364 30661	22710 23385	6456 6165	1198 1111	74.79 % 76.27 %	21.26 % 20.11 %	3.95 % 3.62 %
Dating	30301 30356	21762 22166	7322 7109	1217 1081	71.82 % 73.02 %	24.16 % 23.42 %	4.02 % 3.56 %
Other	30104 30191	23758 24210	5355 5015	991 966	78.92 % 80.19 %	17.79 % 16.61 %	3.29 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 39378	28873 29457	8892 8484	1517 1437	73.50 % 74.81 %	22.64 % 21.55 %	3.86 % 3.65 %
Outlook Mail	38997 40094	28821 30220	8633 8396	1543 1478	73.91 % 75.37 %	22.14 % 20.94 %	3.96 % 3.69 %
Yahoo Mail	40103 39495	30633 30752	8046 7423	1424 1320	76.39 % 77.86 %	20.06 % 18.79 %	3.55 % 3.34 %
AOL Mail	39425 39480	30059 30705	7908 7421	1458 1354	76.24 % 77.77 %	20.06 % 18.80 %	3.70 % 3.43 %
Mail.com	38624 39033	30060 30810	7211 6908	1353 1315	77.83 % 78.93 %	18.67 % 17.70 %	3.50 % 3.37 %
Yandex Mail	38821 39453	29129 30144	8168 7905	1524 1404	75.03 % 76.40 %	21.04 % 20.04 %	3.93 % 3.56 %
GMX Mail	39819 39235	30627 30910	7798 7131	1394 1194	76.92 % 78.78 %	19.58 % 18.18 %	3.50 % 3.04 %
Zoho Mail	40117 39343	31303 31386	7430 6781	1384 1176	78.03 % 79.78 %	18.52 % 17.24 %	3.45 % 2.99 %
ProtonMail	39371 38873	30858 31097	7262 6624	1251 1152	78.38 % 80.00 %	18.45 % 17.04 %	3.18 % 2.96 %
Custom Mail	39847 38675	31718 31369	6860 6181	1269 1125	79.60 % 81.11 %	17.22 % 15.98 %	3.18 % 2.91 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.