ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.851 222.740	161.920 167.312	53.607 49.092	7.324 6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.66 % 75.12 %	24.06 % 22.04 %	3.29 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17227 17260	13154 13584	3555 3238	518 438	76.36 % 78.70 %	20.64 % 18.76 %	3.01 % 2.54 %
Elektronics	17346 16996	12609 12830	4167 3706	570 460	72.69 % 75.49 %	24.02 % 21.81 %	3.29 % 2.71 %
Entertainment	16893 16894	12220 12711	4122 3697	551 486	72.34 % 75.24 %	24.40 % 21.88 %	3.26 % 2.88 %
Cosmetics & Beauty	17352 17282	12573 12937	4213 3860	566 485	72.46 % 74.86 %	24.28 % 22.34 %	3.26 % 2.81 %
Food & Drink	17410 16750	13177 13172	3693 3153	540 425	75.69 % 78.64 %	21.21 % 18.82 %	3.10 % 2.54 %
Home & Garden	16881 17252	12873 13546	3495 3225	513 481	76.26 % 78.52 %	20.70 % 18.69 %	3.04 % 2.79 %
Finance	17177 17264	11801 12307	4778 4415	598 542	68.70 % 71.29 %	27.82 % 25.57 %	3.48 % 3.14 %
Health	17037 17481	11801 12481	4659 4486	577 514	69.27 % 71.40 %	27.35 % 25.66 %	3.39 % 2.94 %
Pets	17285 16898	13102 13213	3653 3212	530 473	75.80 % 78.19 %	21.13 % 19.01 %	3.07 % 2.80 %
Sport & Fitness	17248 16932	12375 12599	4267 3842	606 491	71.75 % 74.41 %	24.74 % 22.69 %	3.51 % 2.90 %
Job & Career	17082 17413	12193 12858	4277 4013	612 542	71.38 % 73.84 %	25.04 % 23.05 %	3.58 % 3.11 %
Dating	17068 17363	11280 11852	5159 4983	629 528	66.09 % 68.26 %	30.23 % 28.70 %	3.69 % 3.04 %
Other	16845 16955	12762 13222	3569 3262	514 471	75.76 % 77.98 %	21.19 % 19.24 %	3.05 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22266 22306	15315 15872	6137 5757	814 677	68.78 % 71.16 %	27.56 % 25.81 %	3.66 % 3.04 %
Outlook Mail	22185 22677	15468 16350	5932 5622	785 705	69.72 % 72.10 %	26.74 % 24.79 %	3.54 % 3.11 %
Yahoo Mail	22773 22287	16600 16789	5440 4851	733 647	72.89 % 75.33 %	23.89 % 21.77 %	3.22 % 2.90 %
AOL Mail	22211 22551	16183 16987	5289 4898	739 666	72.86 % 75.33 %	23.81 % 21.72 %	3.33 % 2.95 %
Mail.com	21414 22191	15941 16960	4797 4577	676 654	74.44 % 76.43 %	22.40 % 20.63 %	3.16 % 2.95 %
Yandex Mail	21568 22256	15407 16401	5408 5177	753 678	71.43 % 73.69 %	25.07 % 23.26 %	3.49 % 3.05 %
GMX Mail	22685 22008	16406 16533	5547 4890	732 585	72.32 % 75.12 %	24.45 % 22.22 %	3.23 % 2.66 %
Zoho Mail	22923 22598	17022 17392	5178 4627	723 579	74.26 % 76.96 %	22.59 % 20.48 %	3.15 % 2.56 %
ProtonMail	22211 22050	16394 16877	5136 4581	681 592	73.81 % 76.54 %	23.12 % 20.78 %	3.07 % 2.68 %
Custom Mail	22615 21816	17184 17151	4743 4112	688 553	75.98 % 78.62 %	20.97 % 18.85 %	3.04 % 2.53 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.