ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.211 113.138	72.588 77.479	37.678 33.606	2.945 2.053

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.12 % 68.48 %	33.28 % 29.70 %	2.60 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8673 8835	5962 6456	2486 2224	225 155	68.74 % 73.07 %	28.66 % 25.17 %	2.59 % 1.75 %
Elektronics	8990 8526	5732 5801	3020 2571	238 154	63.76 % 68.04 %	33.59 % 30.15 %	2.65 % 1.81 %
Entertainment	8674 8366	5517 5737	2930 2475	227 154	63.60 % 68.58 %	33.78 % 29.58 %	2.62 % 1.84 %
Cosmetics & Beauty	8904 8842	5694 6023	2976 2653	234 166	63.95 % 68.12 %	33.42 % 30.00 %	2.63 % 1.88 %
Food & Drink	9162 8432	6266 6149	2655 2136	241 147	68.39 % 72.92 %	28.98 % 25.33 %	2.63 % 1.74 %
Home & Garden	8425 8662	5784 6339	2424 2165	217 158	68.65 % 73.18 %	28.77 % 24.99 %	2.58 % 1.82 %
Finance	8697 8693	5104 5506	3366 3028	227 159	58.69 % 63.34 %	38.70 % 34.83 %	2.61 % 1.83 %
Health	8791 9136	5185 5741	3378 3223	228 172	58.98 % 62.84 %	38.43 % 35.28 %	2.59 % 1.88 %
Pets	8685 8448	5969 6188	2494 2106	222 154	68.73 % 73.25 %	28.72 % 24.93 %	2.56 % 1.82 %
Sport & Fitness	8689 8642	5536 5909	2925 2575	228 158	63.71 % 68.38 %	33.66 % 29.80 %	2.62 % 1.83 %
Job & Career	8489 8853	5411 6055	2858 2639	220 159	63.74 % 68.39 %	33.67 % 29.81 %	2.59 % 1.80 %
Dating	8610 9048	4639 5240	3751 3643	220 165	53.88 % 57.91 %	43.57 % 40.26 %	2.56 % 1.82 %
Other	8422 8655	5789 6335	2415 2168	218 152	68.74 % 73.19 %	28.67 % 25.05 %	2.59 % 1.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11210 11484	6574 7226	4344 4056	292 202	58.64 % 62.92 %	38.75 % 35.32 %	2.60 % 1.76 %
Outlook Mail	11198 11576	6769 7516	4135 3851	294 209	60.45 % 64.93 %	36.93 % 33.27 %	2.63 % 1.81 %
Yahoo Mail	11680 11324	7635 7888	3749 3227	296 209	65.37 % 69.66 %	32.10 % 28.50 %	2.53 % 1.85 %
AOL Mail	11258 11481	7354 8030	3614 3245	290 206	65.32 % 69.94 %	32.10 % 28.26 %	2.58 % 1.79 %
Mail.com	10682 11187	7140 7931	3266 3048	276 208	66.84 % 70.89 %	30.57 % 27.25 %	2.58 % 1.86 %
Yandex Mail	10699 11219	6777 7586	3648 3426	274 207	63.34 % 67.62 %	34.10 % 30.54 %	2.56 % 1.85 %
GMX Mail	11747 11129	7326 7432	4101 3490	320 207	62.36 % 66.78 %	34.91 % 31.36 %	2.72 % 1.86 %
Zoho Mail	11877 11629	7861 8197	3703 3222	313 210	66.19 % 70.49 %	31.18 % 27.71 %	2.64 % 1.81 %
ProtonMail	11329 10996	7272 7570	3763 3227	294 199	64.19 % 68.84 %	33.22 % 29.35 %	2.60 % 1.81 %
Custom Mail	11531 11113	7880 8103	3355 2814	296 196	68.34 % 72.91 %	29.10 % 25.32 %	2.57 % 1.76 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.