ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 401.838	302.081 313.987	78.208 74.527	14.117 13.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.14 %	19.83 % 18.55 %	3.58 % 3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 31298	24204 25435	5178 4955	980 908	79.72 % 81.27 %	17.05 % 15.83 %	3.23 % 2.90 %
Elektronics	30287 30496	23385 24061	5902 5504	1000 931	77.21 % 78.90 %	19.49 % 18.05 %	3.30 % 3.05 %
Entertainment	30255 30549	23092 23853	6045 5659	1118 1037	76.32 % 78.08 %	19.98 % 18.52 %	3.70 % 3.39 %
Cosmetics & Beauty	30425 31062	23232 24194	6099 5829	1094 1039	76.36 % 77.89 %	20.05 % 18.77 %	3.60 % 3.34 %
Food & Drink	30373 30533	24085 24781	5283 4850	1005 902	79.30 % 81.16 %	17.39 % 15.88 %	3.31 % 2.95 %
Home & Garden	30268 31093	24131 25216	5167 4922	970 955	79.72 % 81.10 %	17.07 % 15.83 %	3.20 % 3.07 %
Finance	30282 30875	22132 23082	6922 6619	1228 1174	73.09 % 74.76 %	22.86 % 21.44 %	4.06 % 3.80 %
Health	30386 31472	22511 23734	6731 6620	1144 1118	74.08 % 75.41 %	22.15 % 21.03 %	3.76 % 3.55 %
Pets	30515 30714	24072 24708	5436 5054	1007 952	78.89 % 80.45 %	17.81 % 16.46 %	3.30 % 3.10 %
Sport & Fitness	30484 30538	23007 23572	6312 5914	1165 1052	75.47 % 77.19 %	20.71 % 19.37 %	3.82 % 3.44 %
Job & Career	30364 31274	22710 23862	6456 6269	1198 1143	74.79 % 76.30 %	21.26 % 20.05 %	3.95 % 3.65 %
Dating	30301 31093	21762 22745	7322 7230	1217 1118	71.82 % 73.15 %	24.16 % 23.25 %	4.02 % 3.60 %
Other	30104 30841	23758 24744	5355 5102	991 995	78.92 % 80.23 %	17.79 % 16.54 %	3.29 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 40053	28873 29967	8892 8609	1517 1477	73.50 % 74.82 %	22.64 % 21.49 %	3.86 % 3.69 %
Outlook Mail	38997 40798	28821 30768	8633 8510	1543 1520	73.91 % 75.42 %	22.14 % 20.86 %	3.96 % 3.73 %
Yahoo Mail	40103 40171	30633 31301	8046 7523	1424 1347	76.39 % 77.92 %	20.06 % 18.73 %	3.55 % 3.35 %
AOL Mail	39425 40154	30059 31255	7908 7520	1458 1379	76.24 % 77.84 %	20.06 % 18.73 %	3.70 % 3.43 %
Mail.com	38624 39691	30060 31353	7211 7000	1353 1338	77.83 % 78.99 %	18.67 % 17.64 %	3.50 % 3.37 %
Yandex Mail	38821 40119	29129 30681	8168 8011	1524 1427	75.03 % 76.47 %	21.04 % 19.97 %	3.93 % 3.56 %
GMX Mail	39819 39943	30627 31492	7798 7224	1394 1227	76.92 % 78.84 %	19.58 % 18.09 %	3.50 % 3.07 %
Zoho Mail	40117 40022	31303 31955	7430 6868	1384 1199	78.03 % 79.84 %	18.52 % 17.16 %	3.45 % 3.00 %
ProtonMail	39371 39518	30858 31633	7262 6705	1251 1180	78.38 % 80.05 %	18.45 % 16.97 %	3.18 % 2.99 %
Custom Mail	39847 39346	31718 31931	6860 6263	1269 1152	79.60 % 81.15 %	17.22 % 15.92 %	3.18 % 2.93 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.