ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.226 249.846	184.463 189.431	57.433 53.030	8.330 7.385

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.72 % 75.82 %	22.95 % 21.23 %	3.33 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19270 19316	14886 15306	3796 3503	588 507	77.25 % 79.24 %	19.70 % 18.14 %	3.05 % 2.62 %
Elektronics	19473 19067	14391 14537	4449 3989	633 541	73.90 % 76.24 %	22.85 % 20.92 %	3.25 % 2.84 %
Entertainment	19103 18981	14029 14397	4431 4006	643 578	73.44 % 75.85 %	23.20 % 21.11 %	3.37 % 3.05 %
Cosmetics & Beauty	19535 19324	14363 14601	4520 4158	652 565	73.52 % 75.56 %	23.14 % 21.52 %	3.34 % 2.92 %
Food & Drink	19456 18847	14918 14933	3939 3415	599 499	76.68 % 79.23 %	20.25 % 18.12 %	3.08 % 2.65 %
Home & Garden	19021 19382	14689 15346	3751 3490	581 546	77.23 % 79.18 %	19.72 % 18.01 %	3.05 % 2.82 %
Finance	19250 19447	13454 14009	5110 4780	686 658	69.89 % 72.04 %	26.55 % 24.58 %	3.56 % 3.38 %
Health	19139 19579	13500 14178	4979 4809	660 592	70.54 % 72.41 %	26.01 % 24.56 %	3.45 % 3.02 %
Pets	19356 18955	14824 14914	3924 3489	608 552	76.59 % 78.68 %	20.27 % 18.41 %	3.14 % 2.91 %
Sport & Fitness	19355 19058	14102 14313	4579 4176	674 569	72.86 % 75.10 %	23.66 % 21.91 %	3.48 % 2.99 %
Job & Career	19196 19487	13880 14495	4622 4358	694 634	72.31 % 74.38 %	24.08 % 22.36 %	3.62 % 3.25 %
Dating	19088 19384	12888 13469	5484 5315	716 600	67.52 % 69.49 %	28.73 % 27.42 %	3.75 % 3.10 %
Other	18984 19019	14539 14933	3849 3542	596 544	76.59 % 78.52 %	20.27 % 18.62 %	3.14 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24975 24949	17501 17958	6564 6190	910 801	70.07 % 71.98 %	26.28 % 24.81 %	3.64 % 3.21 %
Outlook Mail	24883 25426	17630 18538	6349 6073	904 815	70.85 % 72.91 %	25.52 % 23.88 %	3.63 % 3.21 %
Yahoo Mail	25628 25026	18915 19006	5864 5268	849 752	73.81 % 75.95 %	22.88 % 21.05 %	3.31 % 3.00 %
AOL Mail	25010 25269	18466 19175	5703 5320	841 774	73.83 % 75.88 %	22.80 % 21.05 %	3.36 % 3.06 %
Mail.com	24156 24907	18220 19179	5168 4961	768 767	75.43 % 77.00 %	21.39 % 19.92 %	3.18 % 3.08 %
Yandex Mail	24217 25046	17531 18622	5828 5627	858 797	72.39 % 74.35 %	24.07 % 22.47 %	3.54 % 3.18 %
GMX Mail	25365 24753	18660 18824	5891 5254	814 675	73.57 % 76.05 %	23.22 % 21.23 %	3.21 % 2.73 %
Zoho Mail	25690 25225	19332 19584	5531 4970	827 671	75.25 % 77.64 %	21.53 % 19.70 %	3.22 % 2.66 %
ProtonMail	24943 24745	18699 19150	5466 4914	778 681	74.97 % 77.39 %	21.91 % 19.86 %	3.12 % 2.75 %
Custom Mail	25359 24500	19509 19395	5069 4453	781 652	76.93 % 79.16 %	19.99 % 18.18 %	3.08 % 2.66 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.