MailChimp and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
372.226
372.652
|
282.021
290.100
|
76.720
70.398
|
13.485
12.154
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.77 %
77.85 %
|
20.61 %
18.89 %
|
3.62 %
3.26 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28778
28994
|
22658
23497
|
5181
4674
|
939
823
|
78.73 %
81.04 %
|
18.00 %
16.12 %
|
3.26 %
2.84 %
|
Elektronics |
28735
28379
|
22029
22283
|
5732
5226
|
974
870
|
76.66 %
78.52 %
|
19.95 %
18.42 %
|
3.39 %
3.07 %
|
Entertainment |
28325
28262
|
21341
21988
|
5889
5333
|
1095
941
|
75.34 %
77.80 %
|
20.79 %
18.87 %
|
3.87 %
3.33 %
|
Cosmetics & Beauty |
28662
28737
|
21670
22292
|
5952
5494
|
1040
951
|
75.61 %
77.57 %
|
20.77 %
19.12 %
|
3.63 %
3.31 %
|
Food & Drink |
28773
28382
|
22723
22967
|
5147
4590
|
903
825
|
78.97 %
80.92 %
|
17.89 %
16.17 %
|
3.14 %
2.91 %
|
Home & Garden |
29046
28867
|
22874
23348
|
5248
4644
|
924
875
|
78.75 %
80.88 %
|
18.07 %
16.09 %
|
3.18 %
3.03 %
|
Finance |
28524
28653
|
20664
21314
|
6719
6259
|
1141
1080
|
72.44 %
74.39 %
|
23.56 %
21.84 %
|
4.00 %
3.77 %
|
Health |
28804
29162
|
21100
21883
|
6633
6268
|
1071
1011
|
73.25 %
75.04 %
|
23.03 %
21.49 %
|
3.72 %
3.47 %
|
Pets |
27897
28458
|
21819
22835
|
5103
4755
|
975
868
|
78.21 %
80.24 %
|
18.29 %
16.71 %
|
3.49 %
3.05 %
|
Sport & Fitness |
28101
28255
|
21066
21735
|
5970
5574
|
1065
946
|
74.97 %
76.92 %
|
21.24 %
19.73 %
|
3.79 %
3.35 %
|
Job & Career |
28430
29103
|
21021
22150
|
6241
5914
|
1168
1039
|
73.94 %
76.11 %
|
21.95 %
20.32 %
|
4.11 %
3.57 %
|
Dating |
29564
28805
|
20785
20937
|
7580
6858
|
1199
1010
|
70.31 %
72.69 %
|
25.64 %
23.81 %
|
4.06 %
3.51 %
|
Other |
28587
28595
|
22271
22871
|
5325
4809
|
991
915
|
77.91 %
79.98 %
|
18.63 %
16.82 %
|
3.47 %
3.20 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37278
37292
|
26970
27785
|
8803
8155
|
1505
1352
|
72.35 %
74.51 %
|
23.61 %
21.87 %
|
4.04 %
3.63 %
|
Outlook Mail |
36853
37981
|
27028
28536
|
8372
8060
|
1453
1385
|
73.34 %
75.13 %
|
22.72 %
21.22 %
|
3.94 %
3.65 %
|
Yahoo Mail |
37292
37455
|
28163
29098
|
7741
7119
|
1388
1238
|
75.52 %
77.69 %
|
20.76 %
19.01 %
|
3.72 %
3.31 %
|
AOL Mail |
37539
37391
|
28323
29016
|
7835
7116
|
1381
1259
|
75.45 %
77.60 %
|
20.87 %
19.03 %
|
3.68 %
3.37 %
|
Mail.com |
37399
37098
|
28576
29213
|
7460
6643
|
1363
1242
|
76.41 %
78.75 %
|
19.95 %
17.91 %
|
3.64 %
3.35 %
|
Yandex Mail |
37285
37426
|
27668
28526
|
8207
7587
|
1410
1313
|
74.21 %
76.22 %
|
22.01 %
20.27 %
|
3.78 %
3.51 %
|
GMX Mail |
37287
37177
|
28528
29206
|
7494
6865
|
1265
1106
|
76.51 %
78.56 %
|
20.10 %
18.47 %
|
3.39 %
2.97 %
|
Zoho Mail |
37566
37366
|
29011
29715
|
7294
6533
|
1261
1118
|
77.23 %
79.52 %
|
19.42 %
17.48 %
|
3.36 %
2.99 %
|
ProtonMail |
36667
36817
|
28475
29352
|
6955
6377
|
1237
1088
|
77.66 %
79.72 %
|
18.97 %
17.32 %
|
3.37 %
2.96 %
|
Custom Mail |
37060
36649
|
29279
29653
|
6559
5943
|
1222
1053
|
79.00 %
80.91 %
|
17.70 %
16.22 %
|
3.30 %
2.87 %
|
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