MailChimp and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
351.825
352.184
|
265.539
273.398
|
73.642
67.412
|
12.644
11.374
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.47 %
77.63 %
|
20.93 %
19.14 %
|
3.59 %
3.23 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27230
27377
|
21361
22129
|
4977
4471
|
892
777
|
78.45 %
80.83 %
|
18.28 %
16.33 %
|
3.28 %
2.84 %
|
Elektronics |
27177
26841
|
20749
21017
|
5516
5008
|
912
816
|
76.35 %
78.30 %
|
20.30 %
18.66 %
|
3.36 %
3.04 %
|
Entertainment |
26768
26729
|
20097
20736
|
5648
5108
|
1023
885
|
75.08 %
77.58 %
|
21.10 %
19.11 %
|
3.82 %
3.31 %
|
Cosmetics & Beauty |
27049
27229
|
20360
21073
|
5709
5277
|
980
879
|
75.27 %
77.39 %
|
21.11 %
19.38 %
|
3.62 %
3.23 %
|
Food & Drink |
27132
26814
|
21354
21652
|
4931
4389
|
847
773
|
78.70 %
80.75 %
|
18.17 %
16.37 %
|
3.12 %
2.88 %
|
Home & Garden |
27458
27317
|
21552
22032
|
5040
4453
|
866
832
|
78.49 %
80.65 %
|
18.36 %
16.30 %
|
3.15 %
3.05 %
|
Finance |
26977
27064
|
19463
20069
|
6451
5996
|
1063
999
|
72.15 %
74.15 %
|
23.91 %
22.15 %
|
3.94 %
3.69 %
|
Health |
27220
27565
|
19844
20602
|
6377
6017
|
999
946
|
72.90 %
74.74 %
|
23.43 %
21.83 %
|
3.67 %
3.43 %
|
Pets |
26335
26849
|
20530
21506
|
4884
4530
|
921
813
|
77.96 %
80.10 %
|
18.55 %
16.87 %
|
3.50 %
3.03 %
|
Sport & Fitness |
26574
26629
|
19857
20433
|
5720
5321
|
997
875
|
74.72 %
76.73 %
|
21.52 %
19.98 %
|
3.75 %
3.29 %
|
Job & Career |
26901
27539
|
19825
20909
|
5981
5653
|
1095
977
|
73.70 %
75.93 %
|
22.23 %
20.53 %
|
4.07 %
3.55 %
|
Dating |
27981
27242
|
19558
19692
|
7306
6598
|
1117
952
|
69.90 %
72.29 %
|
26.11 %
24.22 %
|
3.99 %
3.49 %
|
Other |
27023
26989
|
20989
21548
|
5102
4591
|
932
850
|
77.67 %
79.84 %
|
18.88 %
17.01 %
|
3.45 %
3.15 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35265
35241
|
25391
26154
|
8458
7817
|
1416
1270
|
72.00 %
74.21 %
|
23.98 %
22.18 %
|
4.02 %
3.60 %
|
Outlook Mail |
34876
35902
|
25494
26897
|
8040
7726
|
1342
1279
|
73.10 %
74.92 %
|
23.05 %
21.52 %
|
3.85 %
3.56 %
|
Yahoo Mail |
35254
35323
|
26538
27373
|
7423
6793
|
1293
1157
|
75.28 %
77.49 %
|
21.06 %
19.23 %
|
3.67 %
3.28 %
|
AOL Mail |
35491
35419
|
26670
27409
|
7511
6817
|
1310
1193
|
75.15 %
77.39 %
|
21.16 %
19.25 %
|
3.69 %
3.37 %
|
Mail.com |
35400
34946
|
26959
27457
|
7162
6332
|
1279
1157
|
76.16 %
78.57 %
|
20.23 %
18.12 %
|
3.61 %
3.31 %
|
Yandex Mail |
35166
35295
|
25974
26839
|
7855
7242
|
1337
1214
|
73.86 %
76.04 %
|
22.34 %
20.52 %
|
3.80 %
3.44 %
|
GMX Mail |
35226
35171
|
26834
27539
|
7209
6599
|
1183
1033
|
76.18 %
78.30 %
|
20.46 %
18.76 %
|
3.36 %
2.94 %
|
Zoho Mail |
35486
35366
|
27314
28042
|
7004
6270
|
1168
1054
|
76.97 %
79.29 %
|
19.74 %
17.73 %
|
3.29 %
2.98 %
|
ProtonMail |
34697
34813
|
26832
27665
|
6694
6120
|
1171
1028
|
77.33 %
79.47 %
|
19.29 %
17.58 %
|
3.37 %
2.95 %
|
Custom Mail |
34964
34708
|
27533
28023
|
6286
5696
|
1145
989
|
78.75 %
80.74 %
|
17.98 %
16.41 %
|
3.27 %
2.85 %
|
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