MailChimp and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.139
277.072
|
205.299
211.844
|
62.304
56.831
|
9.536
8.397
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.08 %
76.46 %
|
22.48 %
20.51 %
|
3.44 %
3.03 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21575
21530
|
16668
17181
|
4226
3774
|
681
575
|
77.26 %
79.80 %
|
19.59 %
17.53 %
|
3.16 %
2.67 %
|
Elektronics |
21407
21115
|
16015
16241
|
4698
4257
|
694
617
|
74.81 %
76.92 %
|
21.95 %
20.16 %
|
3.24 %
2.92 %
|
Entertainment |
21092
21074
|
15536
16126
|
4783
4301
|
773
647
|
73.66 %
76.52 %
|
22.68 %
20.41 %
|
3.66 %
3.07 %
|
Cosmetics & Beauty |
21360
21472
|
15779
16360
|
4832
4461
|
749
651
|
73.87 %
76.19 %
|
22.62 %
20.78 %
|
3.51 %
3.03 %
|
Food & Drink |
21278
20917
|
16462
16685
|
4150
3665
|
666
567
|
77.37 %
79.77 %
|
19.50 %
17.52 %
|
3.13 %
2.71 %
|
Home & Garden |
21571
21413
|
16662
17058
|
4267
3734
|
642
621
|
77.24 %
79.66 %
|
19.78 %
17.44 %
|
2.98 %
2.90 %
|
Finance |
21157
21526
|
14893
15678
|
5453
5108
|
811
740
|
70.39 %
72.83 %
|
25.77 %
23.73 %
|
3.83 %
3.44 %
|
Health |
21493
21757
|
15280
15937
|
5451
5131
|
762
689
|
71.09 %
73.25 %
|
25.36 %
23.58 %
|
3.55 %
3.17 %
|
Pets |
20682
21039
|
15927
16657
|
4076
3759
|
679
623
|
77.01 %
79.17 %
|
19.71 %
17.87 %
|
3.28 %
2.96 %
|
Sport & Fitness |
20886
20968
|
15354
15864
|
4798
4463
|
734
641
|
73.51 %
75.66 %
|
22.97 %
21.28 %
|
3.51 %
3.06 %
|
Job & Career |
21164
21654
|
15371
16222
|
4984
4708
|
809
724
|
72.63 %
74.91 %
|
23.55 %
21.74 %
|
3.82 %
3.34 %
|
Dating |
22185
21426
|
15052
15105
|
6305
5642
|
828
679
|
67.85 %
70.50 %
|
28.42 %
26.33 %
|
3.73 %
3.17 %
|
Other |
21289
21181
|
16300
16730
|
4281
3828
|
708
623
|
76.57 %
78.99 %
|
20.11 %
18.07 %
|
3.33 %
2.94 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27754
27671
|
19499
20109
|
7186
6622
|
1069
940
|
70.26 %
72.67 %
|
25.89 %
23.93 %
|
3.85 %
3.40 %
|
Outlook Mail |
27167
28181
|
19448
20750
|
6731
6503
|
988
928
|
71.59 %
73.63 %
|
24.78 %
23.08 %
|
3.64 %
3.29 %
|
Yahoo Mail |
27862
27859
|
20614
21315
|
6257
5684
|
991
860
|
73.99 %
76.51 %
|
22.46 %
20.40 %
|
3.56 %
3.09 %
|
AOL Mail |
28028
27925
|
20745
21347
|
6320
5707
|
963
871
|
74.02 %
76.44 %
|
22.55 %
20.44 %
|
3.44 %
3.12 %
|
Mail.com |
27985
27570
|
20948
21394
|
6061
5322
|
976
854
|
74.85 %
77.60 %
|
21.66 %
19.30 %
|
3.49 %
3.10 %
|
Yandex Mail |
27773
27819
|
20140
20847
|
6607
6058
|
1026
914
|
72.52 %
74.94 %
|
23.79 %
21.78 %
|
3.69 %
3.29 %
|
GMX Mail |
27692
27514
|
20643
21130
|
6149
5614
|
900
770
|
74.54 %
76.80 %
|
22.20 %
20.40 %
|
3.25 %
2.80 %
|
Zoho Mail |
28148
27915
|
21272
21841
|
5984
5315
|
892
759
|
75.57 %
78.24 %
|
21.26 %
19.04 %
|
3.17 %
2.72 %
|
ProtonMail |
27292
27408
|
20707
21416
|
5720
5229
|
865
763
|
75.87 %
78.14 %
|
20.96 %
19.08 %
|
3.17 %
2.78 %
|
Custom Mail |
27438
27210
|
21283
21695
|
5289
4777
|
866
738
|
77.57 %
79.73 %
|
19.28 %
17.56 %
|
3.16 %
2.71 %
|
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