MailChimp and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.274
222.740
|
160.986
167.312
|
54.001
49.092
|
7.287
6.336
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
72.43 %
75.12 %
|
24.29 %
22.04 %
|
3.28 %
2.84 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
17232
17260
|
13048
13584
|
3654
3238
|
530
438
|
75.72 %
78.70 %
|
21.20 %
18.76 %
|
3.08 %
2.54 %
|
Elektronics |
17040
16996
|
12434
12830
|
4075
3706
|
531
460
|
72.97 %
75.49 %
|
23.91 %
21.81 %
|
3.12 %
2.71 %
|
Entertainment |
16947
16894
|
12215
12711
|
4150
3697
|
582
486
|
72.08 %
75.24 %
|
24.49 %
21.88 %
|
3.43 %
2.88 %
|
Cosmetics & Beauty |
17168
17282
|
12390
12937
|
4193
3860
|
585
485
|
72.17 %
74.86 %
|
24.42 %
22.34 %
|
3.41 %
2.81 %
|
Food & Drink |
17117
16750
|
12975
13172
|
3613
3153
|
529
425
|
75.80 %
78.64 %
|
21.11 %
18.82 %
|
3.09 %
2.54 %
|
Home & Garden |
17348
17252
|
13146
13546
|
3704
3225
|
498
481
|
75.78 %
78.52 %
|
21.35 %
18.69 %
|
2.87 %
2.79 %
|
Finance |
16952
17264
|
11603
12307
|
4729
4415
|
620
542
|
68.45 %
71.29 %
|
27.90 %
25.57 %
|
3.66 %
3.14 %
|
Health |
17305
17481
|
11979
12481
|
4771
4486
|
555
514
|
69.22 %
71.40 %
|
27.57 %
25.66 %
|
3.21 %
2.94 %
|
Pets |
16534
16898
|
12527
13213
|
3492
3212
|
515
473
|
75.77 %
78.19 %
|
21.12 %
19.01 %
|
3.11 %
2.80 %
|
Sport & Fitness |
16762
16932
|
12063
12599
|
4127
3842
|
572
491
|
71.97 %
74.41 %
|
24.62 %
22.69 %
|
3.41 %
2.90 %
|
Job & Career |
16864
17413
|
12026
12858
|
4240
4013
|
598
542
|
71.31 %
73.84 %
|
25.14 %
23.05 %
|
3.55 %
3.11 %
|
Dating |
17953
17363
|
11757
11852
|
5573
4983
|
623
528
|
65.49 %
68.26 %
|
31.04 %
28.70 %
|
3.47 %
3.04 %
|
Other |
17052
16955
|
12823
13222
|
3680
3262
|
549
471
|
75.20 %
77.98 %
|
21.58 %
19.24 %
|
3.22 %
2.78 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22358
22306
|
15300
15872
|
6263
5757
|
795
677
|
68.43 %
71.16 %
|
28.01 %
25.81 %
|
3.56 %
3.04 %
|
Outlook Mail |
21719
22677
|
15169
16350
|
5807
5622
|
743
705
|
69.84 %
72.10 %
|
26.74 %
24.79 %
|
3.42 %
3.11 %
|
Yahoo Mail |
22409
22287
|
16243
16789
|
5399
4851
|
767
647
|
72.48 %
75.33 %
|
24.09 %
21.77 %
|
3.42 %
2.90 %
|
AOL Mail |
22519
22551
|
16341
16987
|
5445
4898
|
733
666
|
72.57 %
75.33 %
|
24.18 %
21.72 %
|
3.26 %
2.95 %
|
Mail.com |
22538
22191
|
16535
16960
|
5253
4577
|
750
654
|
73.36 %
76.43 %
|
23.31 %
20.63 %
|
3.33 %
2.95 %
|
Yandex Mail |
22281
22256
|
15830
16401
|
5672
5177
|
779
678
|
71.05 %
73.69 %
|
25.46 %
23.26 %
|
3.50 %
3.05 %
|
GMX Mail |
22227
22008
|
16126
16533
|
5395
4890
|
706
585
|
72.55 %
75.12 %
|
24.27 %
22.22 %
|
3.18 %
2.66 %
|
Zoho Mail |
22604
22598
|
16702
17392
|
5218
4627
|
684
579
|
73.89 %
76.96 %
|
23.08 %
20.48 %
|
3.03 %
2.56 %
|
ProtonMail |
21776
22050
|
16101
16877
|
5001
4581
|
674
592
|
73.94 %
76.54 %
|
22.97 %
20.78 %
|
3.10 %
2.68 %
|
Custom Mail |
21843
21816
|
16639
17151
|
4548
4112
|
656
553
|
76.18 %
78.62 %
|
20.82 %
18.85 %
|
3.00 %
2.53 %
|
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