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MailChimp and Moosend Email Deliverability Comparison

  MailChimp
  Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.526
  188.265
  133.710
  139.194
  48.915
  44.142
  5.901
  4.929

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  70.92 %
  73.94 %
  25.95 %
  23.45 %
  3.13 %
  2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14767
  14693
  10986
  11418
  3333
  2921
  448
  354
  74.40 %
  77.71 %
  22.57 %
  19.88 %
  3.03 %
  2.41 %
Elektronics
  14320
  14342
  10209
  10645
  3679
  3346
  432
  351
  71.29 %
  74.22 %
  25.69 %
  23.33 %
  3.02 %
  2.45 %
Entertainment
  14389
  14144
  10159
  10471
  3764
  3296
  466
  377
  70.60 %
  74.03 %
  26.16 %
  23.30 %
  3.24 %
  2.67 %
Cosmetics & Beauty
  14572
  14615
  10287
  10766
  3805
  3470
  480
  379
  70.59 %
  73.66 %
  26.11 %
  23.74 %
  3.29 %
  2.59 %
Food & Drink
  14513
  14066
  10807
  10906
  3274
  2820
  432
  340
  74.46 %
  77.53 %
  22.56 %
  20.05 %
  2.98 %
  2.42 %
Home & Garden
  14768
  14561
  11005
  11308
  3366
  2883
  397
  370
  74.52 %
  77.66 %
  22.79 %
  19.80 %
  2.69 %
  2.54 %
Finance
  14391
  14566
  9600
  10184
  4287
  3971
  504
  411
  66.71 %
  69.92 %
  29.79 %
  27.26 %
  3.50 %
  2.82 %
Health
  14685
  14916
  9895
  10423
  4349
  4092
  441
  401
  67.38 %
  69.88 %
  29.62 %
  27.43 %
  3.00 %
  2.69 %
Pets
  13910
  14180
  10367
  10957
  3119
  2853
  424
  370
  74.53 %
  77.27 %
  22.42 %
  20.12 %
  3.05 %
  2.61 %
Sport & Fitness
  14110
  14395
  9940
  10559
  3697
  3448
  473
  388
  70.45 %
  73.35 %
  26.20 %
  23.95 %
  3.35 %
  2.70 %
Job & Career
  14187
  14789
  9934
  10789
  3789
  3583
  464
  417
  70.02 %
  72.95 %
  26.71 %
  24.23 %
  3.27 %
  2.82 %
Dating
  15361
  14774
  9745
  9807
  5126
  4559
  490
  408
  63.44 %
  66.38 %
  33.37 %
  30.86 %
  3.19 %
  2.76 %
Other
  14553
  14224
  10776
  10961
  3327
  2900
  450
  363
  74.05 %
  77.06 %
  22.86 %
  20.39 %
  3.09 %
  2.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18851
  18955
  12530
  13205
  5676
  5229
  645
  521
  66.47 %
  69.66 %
  30.11 %
  27.59 %
  3.42 %
  2.75 %
Outlook Mail
  18409
  19218
  12555
  13595
  5256
  5061
  598
  562
  68.20 %
  70.74 %
  28.55 %
  26.33 %
  3.25 %
  2.92 %
Yahoo Mail
  18998
  18895
  13535
  14051
  4856
  4337
  607
  507
  71.24 %
  74.36 %
  25.56 %
  22.95 %
  3.20 %
  2.68 %
AOL Mail
  19210
  18993
  13696
  14134
  4913
  4357
  601
  502
  71.30 %
  74.42 %
  25.58 %
  22.94 %
  3.13 %
  2.64 %
Mail.com
  19176
  18700
  13816
  14110
  4754
  4084
  606
  506
  72.05 %
  75.45 %
  24.79 %
  21.84 %
  3.16 %
  2.71 %
Yandex Mail
  18946
  18761
  13194
  13618
  5111
  4613
  641
  530
  69.64 %
  72.59 %
  26.98 %
  24.59 %
  3.38 %
  2.83 %
GMX Mail
  18812
  18610
  13317
  13700
  4930
  4444
  565
  466
  70.79 %
  73.62 %
  26.21 %
  23.88 %
  3.00 %
  2.50 %
Zoho Mail
  19318
  19272
  13992
  14621
  4760
  4190
  566
  461
  72.43 %
  75.87 %
  24.64 %
  21.74 %
  2.93 %
  2.39 %
ProtonMail
  18371
  18541
  13268
  13948
  4557
  4145
  546
  448
  72.22 %
  75.23 %
  24.81 %
  22.36 %
  2.97 %
  2.42 %
Custom Mail
  18435
  18320
  13807
  14212
  4102
  3682
  526
  426
  74.90 %
  77.58 %
  22.25 %
  20.10 %
  2.85 %
  2.33 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.