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MailChimp and Moosend Email Deliverability Comparison

  MailChimp
  Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.274
  222.740
  160.986
  167.312
  54.001
  49.092
  7.287
  6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.43 %
  75.12 %
  24.29 %
  22.04 %
  3.28 %
  2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17232
  17260
  13048
  13584
  3654
  3238
  530
  438
  75.72 %
  78.70 %
  21.20 %
  18.76 %
  3.08 %
  2.54 %
Elektronics
  17040
  16996
  12434
  12830
  4075
  3706
  531
  460
  72.97 %
  75.49 %
  23.91 %
  21.81 %
  3.12 %
  2.71 %
Entertainment
  16947
  16894
  12215
  12711
  4150
  3697
  582
  486
  72.08 %
  75.24 %
  24.49 %
  21.88 %
  3.43 %
  2.88 %
Cosmetics & Beauty
  17168
  17282
  12390
  12937
  4193
  3860
  585
  485
  72.17 %
  74.86 %
  24.42 %
  22.34 %
  3.41 %
  2.81 %
Food & Drink
  17117
  16750
  12975
  13172
  3613
  3153
  529
  425
  75.80 %
  78.64 %
  21.11 %
  18.82 %
  3.09 %
  2.54 %
Home & Garden
  17348
  17252
  13146
  13546
  3704
  3225
  498
  481
  75.78 %
  78.52 %
  21.35 %
  18.69 %
  2.87 %
  2.79 %
Finance
  16952
  17264
  11603
  12307
  4729
  4415
  620
  542
  68.45 %
  71.29 %
  27.90 %
  25.57 %
  3.66 %
  3.14 %
Health
  17305
  17481
  11979
  12481
  4771
  4486
  555
  514
  69.22 %
  71.40 %
  27.57 %
  25.66 %
  3.21 %
  2.94 %
Pets
  16534
  16898
  12527
  13213
  3492
  3212
  515
  473
  75.77 %
  78.19 %
  21.12 %
  19.01 %
  3.11 %
  2.80 %
Sport & Fitness
  16762
  16932
  12063
  12599
  4127
  3842
  572
  491
  71.97 %
  74.41 %
  24.62 %
  22.69 %
  3.41 %
  2.90 %
Job & Career
  16864
  17413
  12026
  12858
  4240
  4013
  598
  542
  71.31 %
  73.84 %
  25.14 %
  23.05 %
  3.55 %
  3.11 %
Dating
  17953
  17363
  11757
  11852
  5573
  4983
  623
  528
  65.49 %
  68.26 %
  31.04 %
  28.70 %
  3.47 %
  3.04 %
Other
  17052
  16955
  12823
  13222
  3680
  3262
  549
  471
  75.20 %
  77.98 %
  21.58 %
  19.24 %
  3.22 %
  2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22358
  22306
  15300
  15872
  6263
  5757
  795
  677
  68.43 %
  71.16 %
  28.01 %
  25.81 %
  3.56 %
  3.04 %
Outlook Mail
  21719
  22677
  15169
  16350
  5807
  5622
  743
  705
  69.84 %
  72.10 %
  26.74 %
  24.79 %
  3.42 %
  3.11 %
Yahoo Mail
  22409
  22287
  16243
  16789
  5399
  4851
  767
  647
  72.48 %
  75.33 %
  24.09 %
  21.77 %
  3.42 %
  2.90 %
AOL Mail
  22519
  22551
  16341
  16987
  5445
  4898
  733
  666
  72.57 %
  75.33 %
  24.18 %
  21.72 %
  3.26 %
  2.95 %
Mail.com
  22538
  22191
  16535
  16960
  5253
  4577
  750
  654
  73.36 %
  76.43 %
  23.31 %
  20.63 %
  3.33 %
  2.95 %
Yandex Mail
  22281
  22256
  15830
  16401
  5672
  5177
  779
  678
  71.05 %
  73.69 %
  25.46 %
  23.26 %
  3.50 %
  3.05 %
GMX Mail
  22227
  22008
  16126
  16533
  5395
  4890
  706
  585
  72.55 %
  75.12 %
  24.27 %
  22.22 %
  3.18 %
  2.66 %
Zoho Mail
  22604
  22598
  16702
  17392
  5218
  4627
  684
  579
  73.89 %
  76.96 %
  23.08 %
  20.48 %
  3.03 %
  2.56 %
ProtonMail
  21776
  22050
  16101
  16877
  5001
  4581
  674
  592
  73.94 %
  76.54 %
  22.97 %
  20.78 %
  3.10 %
  2.68 %
Custom Mail
  21843
  21816
  16639
  17151
  4548
  4112
  656
  553
  76.18 %
  78.62 %
  20.82 %
  18.85 %
  3.00 %
  2.53 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.