MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.274 222.740	160.986 167.312	54.001 49.092	7.287 6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.43 % 75.12 %	24.29 % 22.04 %	3.28 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17232 17260	13048 13584	3654 3238	530 438	75.72 % 78.70 %	21.20 % 18.76 %	3.08 % 2.54 %
Elektronics	17040 16996	12434 12830	4075 3706	531 460	72.97 % 75.49 %	23.91 % 21.81 %	3.12 % 2.71 %
Entertainment	16947 16894	12215 12711	4150 3697	582 486	72.08 % 75.24 %	24.49 % 21.88 %	3.43 % 2.88 %
Cosmetics & Beauty	17168 17282	12390 12937	4193 3860	585 485	72.17 % 74.86 %	24.42 % 22.34 %	3.41 % 2.81 %
Food & Drink	17117 16750	12975 13172	3613 3153	529 425	75.80 % 78.64 %	21.11 % 18.82 %	3.09 % 2.54 %
Home & Garden	17348 17252	13146 13546	3704 3225	498 481	75.78 % 78.52 %	21.35 % 18.69 %	2.87 % 2.79 %
Finance	16952 17264	11603 12307	4729 4415	620 542	68.45 % 71.29 %	27.90 % 25.57 %	3.66 % 3.14 %
Health	17305 17481	11979 12481	4771 4486	555 514	69.22 % 71.40 %	27.57 % 25.66 %	3.21 % 2.94 %
Pets	16534 16898	12527 13213	3492 3212	515 473	75.77 % 78.19 %	21.12 % 19.01 %	3.11 % 2.80 %
Sport & Fitness	16762 16932	12063 12599	4127 3842	572 491	71.97 % 74.41 %	24.62 % 22.69 %	3.41 % 2.90 %
Job & Career	16864 17413	12026 12858	4240 4013	598 542	71.31 % 73.84 %	25.14 % 23.05 %	3.55 % 3.11 %
Dating	17953 17363	11757 11852	5573 4983	623 528	65.49 % 68.26 %	31.04 % 28.70 %	3.47 % 3.04 %
Other	17052 16955	12823 13222	3680 3262	549 471	75.20 % 77.98 %	21.58 % 19.24 %	3.22 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22358 22306	15300 15872	6263 5757	795 677	68.43 % 71.16 %	28.01 % 25.81 %	3.56 % 3.04 %
Outlook Mail	21719 22677	15169 16350	5807 5622	743 705	69.84 % 72.10 %	26.74 % 24.79 %	3.42 % 3.11 %
Yahoo Mail	22409 22287	16243 16789	5399 4851	767 647	72.48 % 75.33 %	24.09 % 21.77 %	3.42 % 2.90 %
AOL Mail	22519 22551	16341 16987	5445 4898	733 666	72.57 % 75.33 %	24.18 % 21.72 %	3.26 % 2.95 %
Mail.com	22538 22191	16535 16960	5253 4577	750 654	73.36 % 76.43 %	23.31 % 20.63 %	3.33 % 2.95 %
Yandex Mail	22281 22256	15830 16401	5672 5177	779 678	71.05 % 73.69 %	25.46 % 23.26 %	3.50 % 3.05 %
GMX Mail	22227 22008	16126 16533	5395 4890	706 585	72.55 % 75.12 %	24.27 % 22.22 %	3.18 % 2.66 %
Zoho Mail	22604 22598	16702 17392	5218 4627	684 579	73.89 % 76.96 %	23.08 % 20.48 %	3.03 % 2.56 %
ProtonMail	21776 22050	16101 16877	5001 4581	674 592	73.94 % 76.54 %	22.97 % 20.78 %	3.10 % 2.68 %
Custom Mail	21843 21816	16639 17151	4548 4112	656 553	76.18 % 78.62 %	20.82 % 18.85 %	3.00 % 2.53 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.