MailChimp and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
310.917
311.290
|
232.462
239.874
|
67.468
61.676
|
10.987
9.740
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.77 %
77.06 %
|
21.70 %
19.81 %
|
3.53 %
3.13 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
24076
24202
|
18742
19442
|
4563
4098
|
771
662
|
77.85 %
80.33 %
|
18.95 %
16.93 %
|
3.20 %
2.74 %
|
Elektronics |
24049
23729
|
18177
18423
|
5077
4599
|
795
707
|
75.58 %
77.64 %
|
21.11 %
19.38 %
|
3.31 %
2.98 %
|
Entertainment |
23612
23676
|
17548
18247
|
5172
4674
|
892
755
|
74.32 %
77.07 %
|
21.90 %
19.74 %
|
3.78 %
3.19 %
|
Cosmetics & Beauty |
23964
24095
|
17873
18515
|
5238
4833
|
853
747
|
74.58 %
76.84 %
|
21.86 %
20.06 %
|
3.56 %
3.10 %
|
Food & Drink |
23857
23657
|
18603
18991
|
4496
4002
|
758
664
|
77.98 %
80.28 %
|
18.85 %
16.92 %
|
3.18 %
2.81 %
|
Home & Garden |
24249
24075
|
18881
19311
|
4617
4056
|
751
708
|
77.86 %
80.21 %
|
19.04 %
16.85 %
|
3.10 %
2.94 %
|
Finance |
23861
24000
|
17007
17629
|
5921
5507
|
933
864
|
71.28 %
73.45 %
|
24.81 %
22.95 %
|
3.91 %
3.60 %
|
Health |
24048
24455
|
17311
18097
|
5868
5547
|
869
811
|
71.99 %
74.00 %
|
24.40 %
22.68 %
|
3.61 %
3.32 %
|
Pets |
23284
23681
|
18039
18866
|
4447
4113
|
798
702
|
77.47 %
79.67 %
|
19.10 %
17.37 %
|
3.43 %
2.96 %
|
Sport & Fitness |
23482
23554
|
17401
17949
|
5223
4858
|
858
747
|
74.10 %
76.20 %
|
22.24 %
20.62 %
|
3.65 %
3.17 %
|
Job & Career |
23761
24332
|
17393
18350
|
5437
5140
|
931
842
|
73.20 %
75.42 %
|
22.88 %
21.12 %
|
3.92 %
3.46 %
|
Dating |
24794
24074
|
17073
17184
|
6757
6077
|
964
813
|
68.86 %
71.38 %
|
27.25 %
25.24 %
|
3.89 %
3.38 %
|
Other |
23880
23760
|
18414
18870
|
4652
4172
|
814
718
|
77.11 %
79.42 %
|
19.48 %
17.56 %
|
3.41 %
3.02 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31149
31120
|
22144
22864
|
7769
7170
|
1236
1086
|
71.09 %
73.47 %
|
24.94 %
23.04 %
|
3.97 %
3.49 %
|
Outlook Mail |
30651
31680
|
22159
23538
|
7320
7059
|
1172
1083
|
72.29 %
74.30 %
|
23.88 %
22.28 %
|
3.82 %
3.42 %
|
Yahoo Mail |
31168
31351
|
23262
24157
|
6782
6200
|
1124
994
|
74.63 %
77.05 %
|
21.76 %
19.78 %
|
3.61 %
3.17 %
|
AOL Mail |
31408
31197
|
23408
23987
|
6864
6199
|
1136
1011
|
74.53 %
76.89 %
|
21.85 %
19.87 %
|
3.62 %
3.24 %
|
Mail.com |
31264
30981
|
23609
24201
|
6548
5791
|
1107
989
|
75.51 %
78.12 %
|
20.94 %
18.69 %
|
3.54 %
3.19 %
|
Yandex Mail |
31175
31243
|
22801
23590
|
7186
6604
|
1188
1049
|
73.14 %
75.50 %
|
23.05 %
21.14 %
|
3.81 %
3.36 %
|
GMX Mail |
31158
31020
|
23485
24047
|
6639
6069
|
1034
904
|
75.37 %
77.52 %
|
21.31 %
19.56 %
|
3.32 %
2.91 %
|
Zoho Mail |
31501
31282
|
24033
24642
|
6454
5750
|
1014
890
|
76.29 %
78.77 %
|
20.49 %
18.38 %
|
3.22 %
2.85 %
|
ProtonMail |
30651
30799
|
23495
24284
|
6165
5640
|
991
875
|
76.65 %
78.85 %
|
20.11 %
18.31 %
|
3.23 %
2.84 %
|
Custom Mail |
30792
30617
|
24066
24564
|
5741
5194
|
985
859
|
78.16 %
80.23 %
|
18.64 %
16.96 %
|
3.20 %
2.81 %
|
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