MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.699 113.138	73.351 77.479	37.530 33.606	2.818 2.053

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.51 % 68.48 %	33.01 % 29.70 %	2.48 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	9040 8835	6246 6456	2567 2224	227 155	69.09 % 73.07 %	28.40 % 25.17 %	2.51 % 1.75 %
Elektronics	8579 8526	5500 5801	2870 2571	209 154	64.11 % 68.04 %	33.45 % 30.15 %	2.44 % 1.81 %
Entertainment	8750 8366	5641 5737	2897 2475	212 154	64.47 % 68.58 %	33.11 % 29.58 %	2.42 % 1.84 %
Cosmetics & Beauty	8651 8842	5529 6023	2900 2653	222 166	63.91 % 68.12 %	33.52 % 30.00 %	2.57 % 1.88 %
Food & Drink	8778 8432	6055 6149	2505 2136	218 147	68.98 % 72.92 %	28.54 % 25.33 %	2.48 % 1.74 %
Home & Garden	9084 8662	6248 6339	2618 2165	218 158	68.78 % 73.18 %	28.82 % 24.99 %	2.40 % 1.82 %
Finance	8573 8693	5087 5506	3275 3028	211 159	59.34 % 63.34 %	38.20 % 34.83 %	2.46 % 1.83 %
Health	8854 9136	5228 5741	3405 3223	221 172	59.05 % 62.84 %	38.46 % 35.28 %	2.50 % 1.88 %
Pets	8262 8448	5741 6188	2313 2106	208 154	69.49 % 73.25 %	28.00 % 24.93 %	2.52 % 1.82 %
Sport & Fitness	8402 8642	5424 5909	2773 2575	205 158	64.56 % 68.38 %	33.00 % 29.80 %	2.44 % 1.83 %
Job & Career	8454 8853	5447 6055	2798 2639	209 159	64.43 % 68.39 %	33.10 % 29.81 %	2.47 % 1.80 %
Dating	9520 9048	5164 5240	4118 3643	238 165	54.24 % 57.91 %	43.26 % 40.26 %	2.50 % 1.82 %
Other	8752 8655	6041 6335	2491 2168	220 152	69.02 % 73.19 %	28.46 % 25.05 %	2.51 % 1.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11338 11484	6635 7226	4414 4056	289 202	58.52 % 62.92 %	38.93 % 35.32 %	2.55 % 1.76 %
Outlook Mail	10836 11576	6595 7516	3978 3851	263 209	60.86 % 64.93 %	36.71 % 33.27 %	2.43 % 1.81 %
Yahoo Mail	11496 11324	7544 7888	3658 3227	294 209	65.62 % 69.66 %	31.82 % 28.50 %	2.56 % 1.85 %
AOL Mail	11861 11481	7835 8030	3735 3245	291 206	66.06 % 69.94 %	31.49 % 28.26 %	2.45 % 1.79 %
Mail.com	11790 11187	7852 7931	3649 3048	289 208	66.60 % 70.89 %	30.95 % 27.25 %	2.45 % 1.86 %
Yandex Mail	11314 11219	7222 7586	3813 3426	279 207	63.83 % 67.62 %	33.70 % 30.54 %	2.47 % 1.85 %
GMX Mail	11264 11129	7098 7432	3884 3490	282 207	63.01 % 66.78 %	34.48 % 31.36 %	2.50 % 1.86 %
Zoho Mail	11906 11629	7897 8197	3715 3222	294 210	66.33 % 70.49 %	31.20 % 27.71 %	2.47 % 1.81 %
ProtonMail	10882 10996	7054 7570	3562 3227	266 199	64.82 % 68.84 %	32.73 % 29.35 %	2.44 % 1.81 %
Custom Mail	11012 11113	7619 8103	3122 2814	271 196	69.19 % 72.91 %	28.35 % 25.32 %	2.46 % 1.76 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.