MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
310.917 311.290	232.462 239.874	67.468 61.676	10.987 9.740

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.77 % 77.06 %	21.70 % 19.81 %	3.53 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	24076 24202	18742 19442	4563 4098	771 662	77.85 % 80.33 %	18.95 % 16.93 %	3.20 % 2.74 %
Elektronics	24049 23729	18177 18423	5077 4599	795 707	75.58 % 77.64 %	21.11 % 19.38 %	3.31 % 2.98 %
Entertainment	23612 23676	17548 18247	5172 4674	892 755	74.32 % 77.07 %	21.90 % 19.74 %	3.78 % 3.19 %
Cosmetics & Beauty	23964 24095	17873 18515	5238 4833	853 747	74.58 % 76.84 %	21.86 % 20.06 %	3.56 % 3.10 %
Food & Drink	23857 23657	18603 18991	4496 4002	758 664	77.98 % 80.28 %	18.85 % 16.92 %	3.18 % 2.81 %
Home & Garden	24249 24075	18881 19311	4617 4056	751 708	77.86 % 80.21 %	19.04 % 16.85 %	3.10 % 2.94 %
Finance	23861 24000	17007 17629	5921 5507	933 864	71.28 % 73.45 %	24.81 % 22.95 %	3.91 % 3.60 %
Health	24048 24455	17311 18097	5868 5547	869 811	71.99 % 74.00 %	24.40 % 22.68 %	3.61 % 3.32 %
Pets	23284 23681	18039 18866	4447 4113	798 702	77.47 % 79.67 %	19.10 % 17.37 %	3.43 % 2.96 %
Sport & Fitness	23482 23554	17401 17949	5223 4858	858 747	74.10 % 76.20 %	22.24 % 20.62 %	3.65 % 3.17 %
Job & Career	23761 24332	17393 18350	5437 5140	931 842	73.20 % 75.42 %	22.88 % 21.12 %	3.92 % 3.46 %
Dating	24794 24074	17073 17184	6757 6077	964 813	68.86 % 71.38 %	27.25 % 25.24 %	3.89 % 3.38 %
Other	23880 23760	18414 18870	4652 4172	814 718	77.11 % 79.42 %	19.48 % 17.56 %	3.41 % 3.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31149 31120	22144 22864	7769 7170	1236 1086	71.09 % 73.47 %	24.94 % 23.04 %	3.97 % 3.49 %
Outlook Mail	30651 31680	22159 23538	7320 7059	1172 1083	72.29 % 74.30 %	23.88 % 22.28 %	3.82 % 3.42 %
Yahoo Mail	31168 31351	23262 24157	6782 6200	1124 994	74.63 % 77.05 %	21.76 % 19.78 %	3.61 % 3.17 %
AOL Mail	31408 31197	23408 23987	6864 6199	1136 1011	74.53 % 76.89 %	21.85 % 19.87 %	3.62 % 3.24 %
Mail.com	31264 30981	23609 24201	6548 5791	1107 989	75.51 % 78.12 %	20.94 % 18.69 %	3.54 % 3.19 %
Yandex Mail	31175 31243	22801 23590	7186 6604	1188 1049	73.14 % 75.50 %	23.05 % 21.14 %	3.81 % 3.36 %
GMX Mail	31158 31020	23485 24047	6639 6069	1034 904	75.37 % 77.52 %	21.31 % 19.56 %	3.32 % 2.91 %
Zoho Mail	31501 31282	24033 24642	6454 5750	1014 890	76.29 % 78.77 %	20.49 % 18.38 %	3.22 % 2.85 %
ProtonMail	30651 30799	23495 24284	6165 5640	991 875	76.65 % 78.85 %	20.11 % 18.31 %	3.23 % 2.84 %
Custom Mail	30792 30617	24066 24564	5741 5194	985 859	78.16 % 80.23 %	18.64 % 16.96 %	3.20 % 2.81 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.