MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.526 188.265	133.710 139.194	48.915 44.142	5.901 4.929

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.92 % 73.94 %	25.95 % 23.45 %	3.13 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14767 14693	10986 11418	3333 2921	448 354	74.40 % 77.71 %	22.57 % 19.88 %	3.03 % 2.41 %
Elektronics	14320 14342	10209 10645	3679 3346	432 351	71.29 % 74.22 %	25.69 % 23.33 %	3.02 % 2.45 %
Entertainment	14389 14144	10159 10471	3764 3296	466 377	70.60 % 74.03 %	26.16 % 23.30 %	3.24 % 2.67 %
Cosmetics & Beauty	14572 14615	10287 10766	3805 3470	480 379	70.59 % 73.66 %	26.11 % 23.74 %	3.29 % 2.59 %
Food & Drink	14513 14066	10807 10906	3274 2820	432 340	74.46 % 77.53 %	22.56 % 20.05 %	2.98 % 2.42 %
Home & Garden	14768 14561	11005 11308	3366 2883	397 370	74.52 % 77.66 %	22.79 % 19.80 %	2.69 % 2.54 %
Finance	14391 14566	9600 10184	4287 3971	504 411	66.71 % 69.92 %	29.79 % 27.26 %	3.50 % 2.82 %
Health	14685 14916	9895 10423	4349 4092	441 401	67.38 % 69.88 %	29.62 % 27.43 %	3.00 % 2.69 %
Pets	13910 14180	10367 10957	3119 2853	424 370	74.53 % 77.27 %	22.42 % 20.12 %	3.05 % 2.61 %
Sport & Fitness	14110 14395	9940 10559	3697 3448	473 388	70.45 % 73.35 %	26.20 % 23.95 %	3.35 % 2.70 %
Job & Career	14187 14789	9934 10789	3789 3583	464 417	70.02 % 72.95 %	26.71 % 24.23 %	3.27 % 2.82 %
Dating	15361 14774	9745 9807	5126 4559	490 408	63.44 % 66.38 %	33.37 % 30.86 %	3.19 % 2.76 %
Other	14553 14224	10776 10961	3327 2900	450 363	74.05 % 77.06 %	22.86 % 20.39 %	3.09 % 2.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18851 18955	12530 13205	5676 5229	645 521	66.47 % 69.66 %	30.11 % 27.59 %	3.42 % 2.75 %
Outlook Mail	18409 19218	12555 13595	5256 5061	598 562	68.20 % 70.74 %	28.55 % 26.33 %	3.25 % 2.92 %
Yahoo Mail	18998 18895	13535 14051	4856 4337	607 507	71.24 % 74.36 %	25.56 % 22.95 %	3.20 % 2.68 %
AOL Mail	19210 18993	13696 14134	4913 4357	601 502	71.30 % 74.42 %	25.58 % 22.94 %	3.13 % 2.64 %
Mail.com	19176 18700	13816 14110	4754 4084	606 506	72.05 % 75.45 %	24.79 % 21.84 %	3.16 % 2.71 %
Yandex Mail	18946 18761	13194 13618	5111 4613	641 530	69.64 % 72.59 %	26.98 % 24.59 %	3.38 % 2.83 %
GMX Mail	18812 18610	13317 13700	4930 4444	565 466	70.79 % 73.62 %	26.21 % 23.88 %	3.00 % 2.50 %
Zoho Mail	19318 19272	13992 14621	4760 4190	566 461	72.43 % 75.87 %	24.64 % 21.74 %	2.93 % 2.39 %
ProtonMail	18371 18541	13268 13948	4557 4145	546 448	72.22 % 75.23 %	24.81 % 22.36 %	2.97 % 2.42 %
Custom Mail	18435 18320	13807 14212	4102 3682	526 426	74.90 % 77.58 %	22.25 % 20.10 %	2.85 % 2.33 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.