MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.139 277.072	205.299 211.844	62.304 56.831	9.536 8.397

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.08 % 76.46 %	22.48 % 20.51 %	3.44 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21575 21530	16668 17181	4226 3774	681 575	77.26 % 79.80 %	19.59 % 17.53 %	3.16 % 2.67 %
Elektronics	21407 21115	16015 16241	4698 4257	694 617	74.81 % 76.92 %	21.95 % 20.16 %	3.24 % 2.92 %
Entertainment	21092 21074	15536 16126	4783 4301	773 647	73.66 % 76.52 %	22.68 % 20.41 %	3.66 % 3.07 %
Cosmetics & Beauty	21360 21472	15779 16360	4832 4461	749 651	73.87 % 76.19 %	22.62 % 20.78 %	3.51 % 3.03 %
Food & Drink	21278 20917	16462 16685	4150 3665	666 567	77.37 % 79.77 %	19.50 % 17.52 %	3.13 % 2.71 %
Home & Garden	21571 21413	16662 17058	4267 3734	642 621	77.24 % 79.66 %	19.78 % 17.44 %	2.98 % 2.90 %
Finance	21157 21526	14893 15678	5453 5108	811 740	70.39 % 72.83 %	25.77 % 23.73 %	3.83 % 3.44 %
Health	21493 21757	15280 15937	5451 5131	762 689	71.09 % 73.25 %	25.36 % 23.58 %	3.55 % 3.17 %
Pets	20682 21039	15927 16657	4076 3759	679 623	77.01 % 79.17 %	19.71 % 17.87 %	3.28 % 2.96 %
Sport & Fitness	20886 20968	15354 15864	4798 4463	734 641	73.51 % 75.66 %	22.97 % 21.28 %	3.51 % 3.06 %
Job & Career	21164 21654	15371 16222	4984 4708	809 724	72.63 % 74.91 %	23.55 % 21.74 %	3.82 % 3.34 %
Dating	22185 21426	15052 15105	6305 5642	828 679	67.85 % 70.50 %	28.42 % 26.33 %	3.73 % 3.17 %
Other	21289 21181	16300 16730	4281 3828	708 623	76.57 % 78.99 %	20.11 % 18.07 %	3.33 % 2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27754 27671	19499 20109	7186 6622	1069 940	70.26 % 72.67 %	25.89 % 23.93 %	3.85 % 3.40 %
Outlook Mail	27167 28181	19448 20750	6731 6503	988 928	71.59 % 73.63 %	24.78 % 23.08 %	3.64 % 3.29 %
Yahoo Mail	27862 27859	20614 21315	6257 5684	991 860	73.99 % 76.51 %	22.46 % 20.40 %	3.56 % 3.09 %
AOL Mail	28028 27925	20745 21347	6320 5707	963 871	74.02 % 76.44 %	22.55 % 20.44 %	3.44 % 3.12 %
Mail.com	27985 27570	20948 21394	6061 5322	976 854	74.85 % 77.60 %	21.66 % 19.30 %	3.49 % 3.10 %
Yandex Mail	27773 27819	20140 20847	6607 6058	1026 914	72.52 % 74.94 %	23.79 % 21.78 %	3.69 % 3.29 %
GMX Mail	27692 27514	20643 21130	6149 5614	900 770	74.54 % 76.80 %	22.20 % 20.40 %	3.25 % 2.80 %
Zoho Mail	28148 27915	21272 21841	5984 5315	892 759	75.57 % 78.24 %	21.26 % 19.04 %	3.17 % 2.72 %
ProtonMail	27292 27408	20707 21416	5720 5229	865 763	75.87 % 78.14 %	20.96 % 19.08 %	3.17 % 2.78 %
Custom Mail	27438 27210	21283 21695	5289 4777	866 738	77.57 % 79.73 %	19.28 % 17.56 %	3.16 % 2.71 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.