MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
351.825 352.184	265.539 273.398	73.642 67.412	12.644 11.374

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.63 %	20.93 % 19.14 %	3.59 % 3.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27230 27377	21361 22129	4977 4471	892 777	78.45 % 80.83 %	18.28 % 16.33 %	3.28 % 2.84 %
Elektronics	27177 26841	20749 21017	5516 5008	912 816	76.35 % 78.30 %	20.30 % 18.66 %	3.36 % 3.04 %
Entertainment	26768 26729	20097 20736	5648 5108	1023 885	75.08 % 77.58 %	21.10 % 19.11 %	3.82 % 3.31 %
Cosmetics & Beauty	27049 27229	20360 21073	5709 5277	980 879	75.27 % 77.39 %	21.11 % 19.38 %	3.62 % 3.23 %
Food & Drink	27132 26814	21354 21652	4931 4389	847 773	78.70 % 80.75 %	18.17 % 16.37 %	3.12 % 2.88 %
Home & Garden	27458 27317	21552 22032	5040 4453	866 832	78.49 % 80.65 %	18.36 % 16.30 %	3.15 % 3.05 %
Finance	26977 27064	19463 20069	6451 5996	1063 999	72.15 % 74.15 %	23.91 % 22.15 %	3.94 % 3.69 %
Health	27220 27565	19844 20602	6377 6017	999 946	72.90 % 74.74 %	23.43 % 21.83 %	3.67 % 3.43 %
Pets	26335 26849	20530 21506	4884 4530	921 813	77.96 % 80.10 %	18.55 % 16.87 %	3.50 % 3.03 %
Sport & Fitness	26574 26629	19857 20433	5720 5321	997 875	74.72 % 76.73 %	21.52 % 19.98 %	3.75 % 3.29 %
Job & Career	26901 27539	19825 20909	5981 5653	1095 977	73.70 % 75.93 %	22.23 % 20.53 %	4.07 % 3.55 %
Dating	27981 27242	19558 19692	7306 6598	1117 952	69.90 % 72.29 %	26.11 % 24.22 %	3.99 % 3.49 %
Other	27023 26989	20989 21548	5102 4591	932 850	77.67 % 79.84 %	18.88 % 17.01 %	3.45 % 3.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35265 35241	25391 26154	8458 7817	1416 1270	72.00 % 74.21 %	23.98 % 22.18 %	4.02 % 3.60 %
Outlook Mail	34876 35902	25494 26897	8040 7726	1342 1279	73.10 % 74.92 %	23.05 % 21.52 %	3.85 % 3.56 %
Yahoo Mail	35254 35323	26538 27373	7423 6793	1293 1157	75.28 % 77.49 %	21.06 % 19.23 %	3.67 % 3.28 %
AOL Mail	35491 35419	26670 27409	7511 6817	1310 1193	75.15 % 77.39 %	21.16 % 19.25 %	3.69 % 3.37 %
Mail.com	35400 34946	26959 27457	7162 6332	1279 1157	76.16 % 78.57 %	20.23 % 18.12 %	3.61 % 3.31 %
Yandex Mail	35166 35295	25974 26839	7855 7242	1337 1214	73.86 % 76.04 %	22.34 % 20.52 %	3.80 % 3.44 %
GMX Mail	35226 35171	26834 27539	7209 6599	1183 1033	76.18 % 78.30 %	20.46 % 18.76 %	3.36 % 2.94 %
Zoho Mail	35486 35366	27314 28042	7004 6270	1168 1054	76.97 % 79.29 %	19.74 % 17.73 %	3.29 % 2.98 %
ProtonMail	34697 34813	26832 27665	6694 6120	1171 1028	77.33 % 79.47 %	19.29 % 17.58 %	3.37 % 2.95 %
Custom Mail	34964 34708	27533 28023	6286 5696	1145 989	78.75 % 80.74 %	17.98 % 16.41 %	3.27 % 2.85 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.