Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.141 402.780	314.199 303.984	74.453 83.770	12.489 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 75.47 %	18.56 % 20.80 %	3.11 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30974 30967	25224 24340	4944 5573	806 1054	81.44 % 78.60 %	15.96 % 18.00 %	2.60 % 3.40 %
Elektronics	30755 30895	24335 23568	5515 6254	905 1073	79.13 % 76.28 %	17.93 % 20.24 %	2.94 % 3.47 %
Entertainment	30788 31027	24052 23293	5734 6580	1002 1154	78.12 % 75.07 %	18.62 % 21.21 %	3.25 % 3.72 %
Cosmetics & Beauty	30861 30995	24098 23278	5783 6495	980 1222	78.09 % 75.10 %	18.74 % 20.95 %	3.18 % 3.94 %
Food & Drink	31304 31626	25357 24770	5069 5807	878 1049	81.00 % 78.32 %	16.19 % 18.36 %	2.80 % 3.32 %
Home & Garden	30932 31435	25170 24684	4909 5724	853 1027	81.37 % 78.52 %	15.87 % 18.21 %	2.76 % 3.27 %
Finance	30454 31001	22853 22348	6508 7319	1093 1334	75.04 % 72.09 %	21.37 % 23.61 %	3.59 % 4.30 %
Health	30549 30974	23162 22552	6386 7177	1001 1245	75.82 % 72.81 %	20.90 % 23.17 %	3.28 % 4.02 %
Pets	30946 31300	24881 24299	5182 5924	883 1077	80.40 % 77.63 %	16.75 % 18.93 %	2.85 % 3.44 %
Sport & Fitness	31026 30500	23962 22771	6078 6521	986 1208	77.23 % 74.66 %	19.59 % 21.38 %	3.18 % 3.96 %
Job & Career	31048 30761	23737 22618	6248 6889	1063 1254	76.45 % 73.53 %	20.12 % 22.40 %	3.42 % 4.08 %
Dating	30714 30610	22550 21675	7039 7709	1125 1226	73.42 % 70.81 %	22.92 % 25.18 %	3.66 % 4.01 %
Other	30790 30689	24818 23788	5058 5798	914 1103	80.60 % 77.51 %	16.43 % 18.89 %	2.97 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39819 40872	29942 29396	8514 9825	1363 1651	75.20 % 71.92 %	21.38 % 24.04 %	3.42 % 4.04 %
Outlook Mail	40019 39335	30308 28795	8317 8946	1394 1594	75.73 % 73.20 %	20.78 % 22.74 %	3.48 % 4.05 %
Yahoo Mail	39626 39623	30924 29861	7439 8266	1263 1496	78.04 % 75.36 %	18.77 % 20.86 %	3.19 % 3.78 %
AOL Mail	40229 40403	31337 30219	7581 8592	1311 1592	77.90 % 74.79 %	18.84 % 21.27 %	3.26 % 3.94 %
Mail.com	40092 40085	31696 30627	7182 8007	1214 1451	79.06 % 76.41 %	17.91 % 19.98 %	3.03 % 3.62 %
Yandex Mail	39847 39964	30534 29495	7973 8908	1340 1561	76.63 % 73.80 %	20.01 % 22.29 %	3.36 % 3.91 %
GMX Mail	39961 39884	31559 30400	7234 8097	1168 1387	78.97 % 76.22 %	18.10 % 20.30 %	2.92 % 3.48 %
Zoho Mail	40290 39823	32187 30796	6910 7635	1193 1392	79.89 % 77.33 %	17.15 % 19.17 %	2.96 % 3.50 %
ProtonMail	39807 40373	31929 31130	6779 7817	1099 1426	80.21 % 77.11 %	17.03 % 19.36 %	2.76 % 3.53 %
Custom Mail	39437 40291	32120 31574	6248 7332	1069 1385	81.45 % 78.36 %	15.84 % 18.20 %	2.71 % 3.44 %
iCloud Mail	667 712	525 535	114 141	28 36	78.71 % 75.14 %	17.09 % 19.80 %	4.20 % 5.06 %
Tuta	673 725	566 595	83 106	24 24	84.10 % 82.07 %	12.33 % 14.62 %	3.57 % 3.31 %
Juno.com	674 690	572 561	79 98	23 31	84.87 % 81.30 %	11.72 % 14.20 %	3.41 % 4.49 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.