Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.380 393.672	306.965 296.739	73.232 82.307	12.183 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.23 % 75.38 %	18.66 % 20.91 %	3.10 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30295 30274	24653 23775	4862 5473	780 1026	81.38 % 78.53 %	16.05 % 18.08 %	2.57 % 3.39 %
Elektronics	30076 30223	23764 23017	5426 6154	886 1052	79.01 % 76.16 %	18.04 % 20.36 %	2.95 % 3.48 %
Entertainment	30115 30317	23499 22736	5642 6463	974 1118	78.03 % 74.99 %	18.73 % 21.32 %	3.23 % 3.69 %
Cosmetics & Beauty	30191 30260	23540 22698	5692 6374	959 1188	77.97 % 75.01 %	18.85 % 21.06 %	3.18 % 3.93 %
Food & Drink	30645 30942	24788 24208	4991 5712	866 1022	80.89 % 78.24 %	16.29 % 18.46 %	2.83 % 3.30 %
Home & Garden	30273 30694	24614 24073	4828 5614	831 1007	81.31 % 78.43 %	15.95 % 18.29 %	2.75 % 3.28 %
Finance	29824 30341	22350 21846	6408 7200	1066 1295	74.94 % 72.00 %	21.49 % 23.73 %	3.57 % 4.27 %
Health	29904 30289	22639 22012	6286 7063	979 1214	75.71 % 72.67 %	21.02 % 23.32 %	3.27 % 4.01 %
Pets	30295 30566	24333 23698	5100 5816	862 1052	80.32 % 77.53 %	16.83 % 19.03 %	2.85 % 3.44 %
Sport & Fitness	30355 29824	23415 22242	5977 6407	963 1175	77.14 % 74.58 %	19.69 % 21.48 %	3.17 % 3.94 %
Job & Career	30323 30064	23164 22082	6131 6763	1028 1219	76.39 % 73.45 %	20.22 % 22.50 %	3.39 % 4.05 %
Dating	29964 29913	21949 21140	6920 7581	1095 1192	73.25 % 70.67 %	23.09 % 25.34 %	3.65 % 3.98 %
Other	30120 29965	24257 23212	4969 5687	894 1066	80.53 % 77.46 %	16.50 % 18.98 %	2.97 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39147 40208	29421 28900	8386 9689	1340 1619	75.16 % 71.88 %	21.42 % 24.10 %	3.42 % 4.03 %
Outlook Mail	39383 38653	29784 28264	8224 8822	1375 1567	75.63 % 73.12 %	20.88 % 22.82 %	3.49 % 4.05 %
Yahoo Mail	38955 38948	30367 29323	7346 8157	1242 1468	77.95 % 75.29 %	18.86 % 20.94 %	3.19 % 3.77 %
AOL Mail	39541 39683	30779 29658	7478 8474	1284 1551	77.84 % 74.74 %	18.91 % 21.35 %	3.25 % 3.91 %
Mail.com	39465 39394	31178 30076	7098 7901	1189 1417	79.00 % 76.35 %	17.99 % 20.06 %	3.01 % 3.60 %
Yandex Mail	39134 39304	29957 28975	7861 8794	1316 1535	76.55 % 73.72 %	20.09 % 22.37 %	3.36 % 3.91 %
GMX Mail	39235 39192	30954 29837	7141 7995	1140 1360	78.89 % 76.13 %	18.20 % 20.40 %	2.91 % 3.47 %
Zoho Mail	39573 39078	31582 30189	6823 7527	1168 1362	79.81 % 77.25 %	17.24 % 19.26 %	2.95 % 3.49 %
ProtonMail	39164 39631	31385 30520	6702 7715	1077 1396	80.14 % 77.01 %	17.11 % 19.47 %	2.75 % 3.52 %
Custom Mail	38783 39581	31558 30997	6173 7233	1052 1351	81.37 % 78.31 %	15.92 % 18.27 %	2.71 % 3.41 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.