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Rapidmail and SendInBlue Email Deliverability Comparison

  Rapidmail
  SendInBlue

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.566
  250.770
  188.087
  181.359
  54.505
  60.618
  6.974
  8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.37 %
  72.32 %
  21.84 %
  24.17 %
  2.79 %
  3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19320
  19330
  15223
  14674
  3635
  4026
  462
  630
  78.79 %
  75.91 %
  18.81 %
  20.83 %
  2.39 %
  3.26 %
Elektronics
  18966
  19256
  14386
  14028
  4067
  4588
  513
  640
  75.85 %
  72.85 %
  21.44 %
  23.83 %
  2.70 %
  3.32 %
Entertainment
  18966
  19383
  14249
  13883
  4167
  4791
  550
  709
  75.13 %
  71.62 %
  21.97 %
  24.72 %
  2.90 %
  3.66 %
Cosmetics & Beauty
  19390
  19262
  14537
  13852
  4279
  4689
  574
  721
  74.97 %
  71.91 %
  22.07 %
  24.34 %
  2.96 %
  3.74 %
Food & Drink
  19652
  19914
  15393
  15015
  3760
  4265
  499
  634
  78.33 %
  75.40 %
  19.13 %
  21.42 %
  2.54 %
  3.18 %
Home & Garden
  19095
  19536
  15042
  14787
  3578
  4137
  475
  612
  78.77 %
  75.69 %
  18.74 %
  21.18 %
  2.49 %
  3.13 %
Finance
  18883
  19209
  13570
  13199
  4735
  5272
  578
  738
  71.86 %
  68.71 %
  25.08 %
  27.45 %
  3.06 %
  3.84 %
Health
  19008
  19197
  13684
  13237
  4742
  5255
  582
  705
  71.99 %
  68.95 %
  24.95 %
  27.37 %
  3.06 %
  3.67 %
Pets
  19393
  19407
  15129
  14558
  3773
  4222
  491
  627
  78.01 %
  75.01 %
  19.46 %
  21.76 %
  2.53 %
  3.23 %
Sport & Fitness
  19488
  18861
  14507
  13543
  4423
  4618
  558
  700
  74.44 %
  71.80 %
  22.70 %
  24.48 %
  2.86 %
  3.71 %
Job & Career
  19312
  19053
  14259
  13495
  4470
  4854
  583
  704
  73.83 %
  70.83 %
  23.15 %
  25.48 %
  3.02 %
  3.69 %
Dating
  19003
  19151
  13162
  12686
  5250
  5739
  591
  726
  69.26 %
  66.24 %
  27.63 %
  29.97 %
  3.11 %
  3.79 %
Other
  19090
  19211
  14946
  14402
  3626
  4162
  518
  647
  78.29 %
  74.97 %
  18.99 %
  21.66 %
  2.71 %
  3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24852
  25876
  17857
  17674
  6263
  7250
  732
  952
  71.85 %
  68.30 %
  25.20 %
  28.02 %
  2.95 %
  3.68 %
Outlook Mail
  24858
  24410
  18038
  17082
  6066
  6425
  754
  903
  72.56 %
  69.98 %
  24.40 %
  26.32 %
  3.03 %
  3.70 %
Yahoo Mail
  24716
  24655
  18639
  17909
  5377
  5862
  700
  884
  75.41 %
  72.64 %
  21.76 %
  23.78 %
  2.83 %
  3.59 %
AOL Mail
  25321
  25530
  19071
  18364
  5514
  6218
  736
  948
  75.32 %
  71.93 %
  21.78 %
  24.36 %
  2.91 %
  3.71 %
Mail.com
  25152
  25223
  19197
  18567
  5249
  5802
  706
  854
  76.32 %
  73.61 %
  20.87 %
  23.00 %
  2.81 %
  3.39 %
Yandex Mail
  24943
  24896
  18459
  17630
  5743
  6350
  741
  916
  74.00 %
  70.81 %
  23.02 %
  25.51 %
  2.97 %
  3.68 %
GMX Mail
  24878
  24852
  18783
  18045
  5440
  6002
  655
  805
  75.50 %
  72.61 %
  21.87 %
  24.15 %
  2.63 %
  3.24 %
Zoho Mail
  25356
  24884
  19560
  18486
  5120
  5565
  676
  833
  77.14 %
  74.29 %
  20.19 %
  22.36 %
  2.67 %
  3.35 %
ProtonMail
  24867
  25162
  19100
  18511
  5126
  5806
  641
  845
  76.81 %
  73.57 %
  20.61 %
  23.07 %
  2.58 %
  3.36 %
Custom Mail
  24623
  25282
  19383
  19091
  4607
  5338
  633
  853
  78.72 %
  75.51 %
  18.71 %
  21.11 %
  2.57 %
  3.37 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.