Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
303.502 305.173	233.108 225.338	61.496 68.845	8.898 10.990

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 73.84 %	20.26 % 22.56 %	2.93 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23506 23563	18827 18204	4101 4586	578 773	80.09 % 77.26 %	17.45 % 19.46 %	2.46 % 3.28 %
Elektronics	23155 23496	17940 17486	4575 5193	640 817	77.48 % 74.42 %	19.76 % 22.10 %	2.76 % 3.48 %
Entertainment	23191 23498	17774 17233	4725 5417	692 848	76.64 % 73.34 %	20.37 % 23.05 %	2.98 % 3.61 %
Cosmetics & Beauty	23478 23470	17954 17232	4800 5337	724 901	76.47 % 73.42 %	20.44 % 22.74 %	3.08 % 3.84 %
Food & Drink	23763 24019	18920 18447	4216 4799	627 773	79.62 % 76.80 %	17.74 % 19.98 %	2.64 % 3.22 %
Home & Garden	23322 23790	18671 18342	4037 4694	614 754	80.06 % 77.10 %	17.31 % 19.73 %	2.63 % 3.17 %
Finance	23031 23413	16903 16468	5362 5996	766 949	73.39 % 70.34 %	23.28 % 25.61 %	3.33 % 4.05 %
Health	23100 23397	17043 16568	5322 5929	735 900	73.78 % 70.81 %	23.04 % 25.34 %	3.18 % 3.85 %
Pets	23526 23621	18630 18002	4274 4827	622 792	79.19 % 76.21 %	18.17 % 20.44 %	2.64 % 3.35 %
Sport & Fitness	23566 23079	17867 16895	4999 5305	700 879	75.82 % 73.21 %	21.21 % 22.99 %	2.97 % 3.81 %
Job & Career	23519 23279	17665 16796	5100 5584	754 899	75.11 % 72.15 %	21.68 % 23.99 %	3.21 % 3.86 %
Dating	23121 23197	16465 15875	5864 6429	792 893	71.21 % 68.44 %	25.36 % 27.71 %	3.43 % 3.85 %
Other	23224 23351	18449 17790	4121 4749	654 812	79.44 % 76.19 %	17.74 % 20.34 %	2.82 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30268 31187	22250 21829	7054 8150	964 1208	73.51 % 69.99 %	23.31 % 26.13 %	3.18 % 3.87 %
Outlook Mail	30339 29773	22479 21287	6878 7328	982 1158	74.09 % 71.50 %	22.67 % 24.61 %	3.24 % 3.89 %
Yahoo Mail	30129 30099	23106 22262	6120 6734	903 1103	76.69 % 73.96 %	20.31 % 22.37 %	3.00 % 3.66 %
AOL Mail	30601 31110	23439 22831	6236 7108	926 1171	76.60 % 73.39 %	20.38 % 22.85 %	3.03 % 3.76 %
Mail.com	30576 30531	23768 22890	5940 6583	868 1058	77.73 % 74.97 %	19.43 % 21.56 %	2.84 % 3.47 %
Yandex Mail	30294 30309	22797 21882	6535 7262	962 1165	75.25 % 72.20 %	21.57 % 23.96 %	3.18 % 3.84 %
GMX Mail	30350 30455	23435 22672	6075 6779	840 1004	77.22 % 74.44 %	20.02 % 22.26 %	2.77 % 3.30 %
Zoho Mail	30734 30325	24121 22978	5757 6312	856 1035	78.48 % 75.77 %	18.73 % 20.81 %	2.79 % 3.41 %
ProtonMail	30213 30682	23694 23105	5711 6530	808 1047	78.42 % 75.30 %	18.90 % 21.28 %	2.67 % 3.41 %
Custom Mail	29998 30702	24019 23602	5190 6059	789 1041	80.07 % 76.87 %	17.30 % 19.73 %	2.63 % 3.39 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.