Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.566 250.770	188.087 181.359	54.505 60.618	6.974 8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.37 % 72.32 %	21.84 % 24.17 %	2.79 % 3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19320 19330	15223 14674	3635 4026	462 630	78.79 % 75.91 %	18.81 % 20.83 %	2.39 % 3.26 %
Elektronics	18966 19256	14386 14028	4067 4588	513 640	75.85 % 72.85 %	21.44 % 23.83 %	2.70 % 3.32 %
Entertainment	18966 19383	14249 13883	4167 4791	550 709	75.13 % 71.62 %	21.97 % 24.72 %	2.90 % 3.66 %
Cosmetics & Beauty	19390 19262	14537 13852	4279 4689	574 721	74.97 % 71.91 %	22.07 % 24.34 %	2.96 % 3.74 %
Food & Drink	19652 19914	15393 15015	3760 4265	499 634	78.33 % 75.40 %	19.13 % 21.42 %	2.54 % 3.18 %
Home & Garden	19095 19536	15042 14787	3578 4137	475 612	78.77 % 75.69 %	18.74 % 21.18 %	2.49 % 3.13 %
Finance	18883 19209	13570 13199	4735 5272	578 738	71.86 % 68.71 %	25.08 % 27.45 %	3.06 % 3.84 %
Health	19008 19197	13684 13237	4742 5255	582 705	71.99 % 68.95 %	24.95 % 27.37 %	3.06 % 3.67 %
Pets	19393 19407	15129 14558	3773 4222	491 627	78.01 % 75.01 %	19.46 % 21.76 %	2.53 % 3.23 %
Sport & Fitness	19488 18861	14507 13543	4423 4618	558 700	74.44 % 71.80 %	22.70 % 24.48 %	2.86 % 3.71 %
Job & Career	19312 19053	14259 13495	4470 4854	583 704	73.83 % 70.83 %	23.15 % 25.48 %	3.02 % 3.69 %
Dating	19003 19151	13162 12686	5250 5739	591 726	69.26 % 66.24 %	27.63 % 29.97 %	3.11 % 3.79 %
Other	19090 19211	14946 14402	3626 4162	518 647	78.29 % 74.97 %	18.99 % 21.66 %	2.71 % 3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24852 25876	17857 17674	6263 7250	732 952	71.85 % 68.30 %	25.20 % 28.02 %	2.95 % 3.68 %
Outlook Mail	24858 24410	18038 17082	6066 6425	754 903	72.56 % 69.98 %	24.40 % 26.32 %	3.03 % 3.70 %
Yahoo Mail	24716 24655	18639 17909	5377 5862	700 884	75.41 % 72.64 %	21.76 % 23.78 %	2.83 % 3.59 %
AOL Mail	25321 25530	19071 18364	5514 6218	736 948	75.32 % 71.93 %	21.78 % 24.36 %	2.91 % 3.71 %
Mail.com	25152 25223	19197 18567	5249 5802	706 854	76.32 % 73.61 %	20.87 % 23.00 %	2.81 % 3.39 %
Yandex Mail	24943 24896	18459 17630	5743 6350	741 916	74.00 % 70.81 %	23.02 % 25.51 %	2.97 % 3.68 %
GMX Mail	24878 24852	18783 18045	5440 6002	655 805	75.50 % 72.61 %	21.87 % 24.15 %	2.63 % 3.24 %
Zoho Mail	25356 24884	19560 18486	5120 5565	676 833	77.14 % 74.29 %	20.19 % 22.36 %	2.67 % 3.35 %
ProtonMail	24867 25162	19100 18511	5126 5806	641 845	76.81 % 73.57 %	20.61 % 23.07 %	2.58 % 3.36 %
Custom Mail	24623 25282	19383 19091	4607 5338	633 853	78.72 % 75.51 %	18.71 % 21.11 %	2.57 % 3.37 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.