Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.337 284.660	216.324 208.766	58.869 65.694	8.144 10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.35 % 73.34 %	20.78 % 23.08 %	2.87 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21935 21937	17479 16844	3927 4368	529 725	79.69 % 76.78 %	17.90 % 19.91 %	2.41 % 3.30 %
Elektronics	21575 21878	16595 16165	4381 4957	599 756	76.92 % 73.89 %	20.31 % 22.66 %	2.78 % 3.46 %
Entertainment	21599 22002	16449 16025	4513 5186	637 791	76.16 % 72.83 %	20.89 % 23.57 %	2.95 % 3.60 %
Cosmetics & Beauty	21943 21887	16667 15959	4605 5087	671 841	75.96 % 72.92 %	20.99 % 23.24 %	3.06 % 3.84 %
Food & Drink	22209 22459	17592 17139	4042 4598	575 722	79.21 % 76.31 %	18.20 % 20.47 %	2.59 % 3.21 %
Home & Garden	21723 22188	17311 17003	3862 4482	550 703	79.69 % 76.63 %	17.78 % 20.20 %	2.53 % 3.17 %
Finance	21493 21879	15675 15276	5128 5724	690 879	72.93 % 69.82 %	23.86 % 26.16 %	3.21 % 4.02 %
Health	21567 21797	15793 15292	5103 5668	671 837	73.23 % 70.16 %	23.66 % 26.00 %	3.11 % 3.84 %
Pets	21998 22044	17333 16716	4089 4594	576 734	78.79 % 75.83 %	18.59 % 20.84 %	2.62 % 3.33 %
Sport & Fitness	21982 21454	16575 15617	4771 5036	636 801	75.40 % 72.79 %	21.70 % 23.47 %	2.89 % 3.73 %
Job & Career	21979 21689	16428 15556	4869 5303	682 830	74.74 % 71.72 %	22.15 % 24.45 %	3.10 % 3.83 %
Dating	21606 21637	15246 14643	5636 6164	724 830	70.56 % 67.68 %	26.09 % 28.49 %	3.35 % 3.84 %
Other	21728 21809	17181 16531	3943 4527	604 751	79.07 % 75.80 %	18.15 % 20.76 %	2.78 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28257 29206	20623 20288	6760 7807	874 1111	72.98 % 69.47 %	23.92 % 26.73 %	3.09 % 3.80 %
Outlook Mail	28274 27782	20812 19728	6569 6989	893 1065	73.61 % 71.01 %	23.23 % 25.16 %	3.16 % 3.83 %
Yahoo Mail	28107 28020	21456 20602	5838 6396	813 1022	76.34 % 73.53 %	20.77 % 22.83 %	2.89 % 3.65 %
AOL Mail	28559 29012	21757 21142	5954 6767	848 1103	76.18 % 72.87 %	20.85 % 23.32 %	2.97 % 3.80 %
Mail.com	28594 28486	22093 21231	5685 6279	816 976	77.26 % 74.53 %	19.88 % 22.04 %	2.85 % 3.43 %
Yandex Mail	28356 28248	21230 20270	6248 6907	878 1071	74.87 % 71.76 %	22.03 % 24.45 %	3.10 % 3.79 %
GMX Mail	28301 28350	21698 20931	5836 6481	767 938	76.67 % 73.83 %	20.62 % 22.86 %	2.71 % 3.31 %
Zoho Mail	28681 28255	22377 21270	5515 6025	789 960	78.02 % 75.28 %	19.23 % 21.32 %	2.75 % 3.40 %
ProtonMail	28230 28629	21995 21391	5493 6258	742 980	77.91 % 74.72 %	19.46 % 21.86 %	2.63 % 3.42 %
Custom Mail	27978 28672	22283 21913	4971 5785	724 974	79.64 % 76.43 %	17.77 % 20.18 %	2.59 % 3.40 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.