Rapidmail and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
344.496
345.929
|
267.159
258.279
|
66.927
74.982
|
10.410
12.668
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.55 %
74.66 %
|
19.43 %
21.68 %
|
3.02 %
3.66 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26583
26645
|
21465
20756
|
4449
4989
|
669
900
|
80.75 %
77.90 %
|
16.74 %
18.72 %
|
2.52 %
3.38 %
|
Elektronics |
26418
26570
|
20695
20012
|
4973
5628
|
750
930
|
78.34 %
75.32 %
|
18.82 %
21.18 %
|
2.84 %
3.50 %
|
Entertainment |
26430
26650
|
20440
19784
|
5156
5891
|
834
975
|
77.34 %
74.24 %
|
19.51 %
22.11 %
|
3.16 %
3.66 %
|
Cosmetics & Beauty |
26610
26542
|
20553
19715
|
5216
5798
|
841
1029
|
77.24 %
74.28 %
|
19.60 %
21.84 %
|
3.16 %
3.88 %
|
Food & Drink |
26973
27219
|
21654
21108
|
4583
5223
|
736
888
|
80.28 %
77.55 %
|
16.99 %
19.19 %
|
2.73 %
3.26 %
|
Home & Garden |
26500
27012
|
21398
21027
|
4398
5117
|
704
868
|
80.75 %
77.84 %
|
16.60 %
18.94 %
|
2.66 %
3.21 %
|
Finance |
26066
26563
|
19337
18924
|
5830
6534
|
899
1105
|
74.18 %
71.24 %
|
22.37 %
24.60 %
|
3.45 %
4.16 %
|
Health |
26285
26596
|
19660
19098
|
5774
6453
|
851
1045
|
74.80 %
71.81 %
|
21.97 %
24.26 %
|
3.24 %
3.93 %
|
Pets |
26716
26848
|
21321
20660
|
4662
5281
|
733
907
|
79.81 %
76.95 %
|
17.45 %
19.67 %
|
2.74 %
3.38 %
|
Sport & Fitness |
26661
26194
|
20385
19373
|
5446
5811
|
830
1010
|
76.46 %
73.96 %
|
20.43 %
22.18 %
|
3.11 %
3.86 %
|
Job & Career |
26635
26452
|
20183
19283
|
5578
6129
|
874
1040
|
75.78 %
72.90 %
|
20.94 %
23.17 %
|
3.28 %
3.93 %
|
Dating |
26251
26286
|
18970
18288
|
6355
6958
|
926
1040
|
72.26 %
69.57 %
|
24.21 %
26.47 %
|
3.53 %
3.96 %
|
Other |
26368
26352
|
21098
20251
|
4507
5170
|
763
931
|
80.01 %
76.85 %
|
17.09 %
19.62 %
|
2.89 %
3.53 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34393
35333
|
25587
25054
|
7671
8857
|
1135
1422
|
74.40 %
70.91 %
|
22.30 %
25.07 %
|
3.30 %
4.02 %
|
Outlook Mail |
34408
33820
|
25757
24489
|
7492
8007
|
1159
1324
|
74.86 %
72.41 %
|
21.77 %
23.68 %
|
3.37 %
3.91 %
|
Yahoo Mail |
34187
34245
|
26436
25553
|
6686
7394
|
1065
1298
|
77.33 %
74.62 %
|
19.56 %
21.59 %
|
3.12 %
3.79 %
|
AOL Mail |
34845
35036
|
26917
25972
|
6833
7727
|
1095
1337
|
77.25 %
74.13 %
|
19.61 %
22.05 %
|
3.14 %
3.82 %
|
Mail.com |
34642
34598
|
27156
26191
|
6473
7180
|
1013
1227
|
78.39 %
75.70 %
|
18.69 %
20.75 %
|
2.92 %
3.55 %
|
Yandex Mail |
34420
34445
|
26130
25144
|
7156
7959
|
1134
1342
|
75.92 %
73.00 %
|
20.79 %
23.11 %
|
3.29 %
3.90 %
|
GMX Mail |
34400
34449
|
26860
25977
|
6560
7324
|
980
1148
|
78.08 %
75.41 %
|
19.07 %
21.26 %
|
2.85 %
3.33 %
|
Zoho Mail |
34810
34359
|
27568
26314
|
6249
6862
|
993
1183
|
79.20 %
76.59 %
|
17.95 %
19.97 %
|
2.85 %
3.44 %
|
ProtonMail |
34332
34790
|
27249
26521
|
6167
7068
|
916
1201
|
79.37 %
76.23 %
|
17.96 %
20.32 %
|
2.67 %
3.45 %
|
Custom Mail |
34059
34854
|
27499
27064
|
5640
6604
|
920
1186
|
80.74 %
77.65 %
|
16.56 %
18.95 %
|
2.70 %
3.40 %
|
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