Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
104.493 106.226	68.831 66.206	33.878 37.070	1.784 2.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.87 % 62.33 %	32.42 % 34.90 %	1.71 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8282 8200	5836 5520	2307 2455	139 225	70.47 % 67.32 %	27.86 % 29.94 %	1.68 % 2.74 %
Elektronics	7834 8366	5134 5182	2570 2950	130 234	65.53 % 61.94 %	32.81 % 35.26 %	1.66 % 2.80 %
Entertainment	7678 8408	5020 5185	2527 2990	131 233	65.38 % 61.67 %	32.91 % 35.56 %	1.71 % 2.77 %
Cosmetics & Beauty	8092 8170	5284 5062	2666 2879	142 229	65.30 % 61.96 %	32.95 % 35.24 %	1.75 % 2.80 %
Food & Drink	8653 8694	6079 5808	2432 2649	142 237	70.25 % 66.80 %	28.11 % 30.47 %	1.64 % 2.73 %
Home & Garden	7952 8132	5597 5421	2224 2487	131 224	70.38 % 66.66 %	27.97 % 30.58 %	1.65 % 2.75 %
Finance	7741 7801	4691 4455	2914 3131	136 215	60.60 % 57.11 %	37.64 % 40.14 %	1.76 % 2.76 %
Health	7963 8158	4802 4643	3026 3290	135 225	60.30 % 56.91 %	38.00 % 40.33 %	1.70 % 2.76 %
Pets	8184 8299	5733 5536	2311 2534	140 229	70.05 % 66.71 %	28.24 % 30.53 %	1.71 % 2.76 %
Sport & Fitness	8303 7665	5430 4752	2724 2698	149 215	65.40 % 62.00 %	32.81 % 35.20 %	1.79 % 2.80 %
Job & Career	8072 8084	5307 5007	2634 2849	131 228	65.75 % 61.94 %	32.63 % 35.24 %	1.62 % 2.82 %
Dating	7919 8072	4391 4177	3385 3671	143 224	55.45 % 51.75 %	42.75 % 45.48 %	1.81 % 2.78 %
Other	7820 8177	5527 5458	2158 2487	135 232	70.68 % 66.75 %	27.60 % 30.41 %	1.73 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10011 11233	6007 6364	3839 4554	165 315	60.00 % 56.65 %	38.35 % 40.54 %	1.65 % 2.80 %
Outlook Mail	10336 9763	6418 5732	3739 3762	179 269	62.09 % 58.71 %	36.17 % 38.53 %	1.73 % 2.76 %
Yahoo Mail	10499 10243	7060 6513	3267 3442	172 288	67.24 % 63.58 %	31.12 % 33.60 %	1.64 % 2.81 %
AOL Mail	10751 11042	7234 6992	3336 3748	181 302	67.29 % 63.32 %	31.03 % 33.94 %	1.68 % 2.74 %
Mail.com	10822 10605	7371 6842	3264 3467	187 296	68.11 % 64.52 %	30.16 % 32.69 %	1.73 % 2.79 %
Yandex Mail	10352 10644	6733 6561	3440 3785	179 298	65.04 % 61.64 %	33.23 % 35.56 %	1.73 % 2.80 %
GMX Mail	10418 10416	6705 6323	3540 3804	173 289	64.36 % 60.70 %	33.98 % 36.52 %	1.66 % 2.77 %
Zoho Mail	10807 10543	7355 6813	3269 3441	183 289	68.06 % 64.62 %	30.25 % 32.64 %	1.69 % 2.74 %
ProtonMail	10338 10930	6827 6862	3326 3768	185 300	66.04 % 62.78 %	32.17 % 34.47 %	1.79 % 2.74 %
Custom Mail	10159 10807	7121 7204	2858 3299	180 304	70.10 % 66.66 %	28.13 % 30.53 %	1.77 % 2.81 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.