Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.175 189.202	137.092 131.863	46.406 51.201	4.677 6.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.85 % 69.69 %	24.66 % 27.06 %	2.49 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14529 14619	11124 10776	3096 3393	309 450	76.56 % 73.71 %	21.31 % 23.21 %	2.13 % 3.08 %
Elektronics	14137 14531	10331 10171	3473 3917	333 443	73.08 % 70.00 %	24.57 % 26.96 %	2.36 % 3.05 %
Entertainment	14246 14771	10362 10189	3532 4080	352 502	72.74 % 68.98 %	24.79 % 27.62 %	2.47 % 3.40 %
Cosmetics & Beauty	14557 14629	10537 10150	3640 3980	380 499	72.38 % 69.38 %	25.01 % 27.21 %	2.61 % 3.41 %
Food & Drink	14950 15109	11372 11031	3226 3624	352 454	76.07 % 73.01 %	21.58 % 23.99 %	2.35 % 3.00 %
Home & Garden	14446 14705	11084 10786	3046 3485	316 434	76.73 % 73.35 %	21.09 % 23.70 %	2.19 % 2.95 %
Finance	14208 14386	9791 9456	4029 4429	388 501	68.91 % 65.73 %	28.36 % 30.79 %	2.73 % 3.48 %
Health	14428 14523	9965 9547	4096 4491	367 485	69.07 % 65.74 %	28.39 % 30.92 %	2.54 % 3.34 %
Pets	14764 14705	11213 10706	3206 3543	345 456	75.95 % 72.81 %	21.71 % 24.09 %	2.34 % 3.10 %
Sport & Fitness	14789 14072	10656 9736	3744 3844	389 492	72.05 % 69.19 %	25.32 % 27.32 %	2.63 % 3.50 %
Job & Career	14533 14247	10394 9773	3744 4014	395 460	71.52 % 68.60 %	25.76 % 28.17 %	2.72 % 3.23 %
Dating	14330 14365	9407 8966	4534 4914	389 485	65.65 % 62.42 %	31.64 % 34.21 %	2.71 % 3.38 %
Other	14258 14540	10856 10576	3040 3487	362 477	76.14 % 72.74 %	21.32 % 23.98 %	2.54 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18741 19587	12905 12754	5347 6181	489 652	68.86 % 65.11 %	28.53 % 31.56 %	2.61 % 3.33 %
Outlook Mail	18788 18206	13128 12199	5166 5373	494 634	69.87 % 67.01 %	27.50 % 29.51 %	2.63 % 3.48 %
Yahoo Mail	18606 18490	13621 13005	4523 4869	462 616	73.21 % 70.34 %	24.31 % 26.33 %	2.48 % 3.33 %
AOL Mail	19116 19455	13972 13580	4652 5236	492 639	73.09 % 69.80 %	24.34 % 26.91 %	2.57 % 3.28 %
Mail.com	19115 18998	14163 13557	4463 4856	489 585	74.09 % 71.36 %	23.35 % 25.56 %	2.56 % 3.08 %
Yandex Mail	18824 18919	13493 12957	4836 5342	495 620	71.68 % 68.49 %	25.69 % 28.24 %	2.63 % 3.28 %
GMX Mail	18690 18596	13572 12902	4694 5119	424 575	72.62 % 69.38 %	25.12 % 27.53 %	2.27 % 3.09 %
Zoho Mail	19111 18660	14296 13386	4370 4692	445 582	74.81 % 71.74 %	22.87 % 25.14 %	2.33 % 3.12 %
ProtonMail	18798 19107	13904 13469	4447 5001	447 637	73.97 % 70.49 %	23.66 % 26.17 %	2.38 % 3.33 %
Custom Mail	18386 19184	14038 14054	3908 4532	440 598	76.35 % 73.26 %	21.26 % 23.62 %	2.39 % 3.12 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.