Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
344.496 345.929	267.159 258.279	66.927 74.982	10.410 12.668

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 74.66 %	19.43 % 21.68 %	3.02 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26583 26645	21465 20756	4449 4989	669 900	80.75 % 77.90 %	16.74 % 18.72 %	2.52 % 3.38 %
Elektronics	26418 26570	20695 20012	4973 5628	750 930	78.34 % 75.32 %	18.82 % 21.18 %	2.84 % 3.50 %
Entertainment	26430 26650	20440 19784	5156 5891	834 975	77.34 % 74.24 %	19.51 % 22.11 %	3.16 % 3.66 %
Cosmetics & Beauty	26610 26542	20553 19715	5216 5798	841 1029	77.24 % 74.28 %	19.60 % 21.84 %	3.16 % 3.88 %
Food & Drink	26973 27219	21654 21108	4583 5223	736 888	80.28 % 77.55 %	16.99 % 19.19 %	2.73 % 3.26 %
Home & Garden	26500 27012	21398 21027	4398 5117	704 868	80.75 % 77.84 %	16.60 % 18.94 %	2.66 % 3.21 %
Finance	26066 26563	19337 18924	5830 6534	899 1105	74.18 % 71.24 %	22.37 % 24.60 %	3.45 % 4.16 %
Health	26285 26596	19660 19098	5774 6453	851 1045	74.80 % 71.81 %	21.97 % 24.26 %	3.24 % 3.93 %
Pets	26716 26848	21321 20660	4662 5281	733 907	79.81 % 76.95 %	17.45 % 19.67 %	2.74 % 3.38 %
Sport & Fitness	26661 26194	20385 19373	5446 5811	830 1010	76.46 % 73.96 %	20.43 % 22.18 %	3.11 % 3.86 %
Job & Career	26635 26452	20183 19283	5578 6129	874 1040	75.78 % 72.90 %	20.94 % 23.17 %	3.28 % 3.93 %
Dating	26251 26286	18970 18288	6355 6958	926 1040	72.26 % 69.57 %	24.21 % 26.47 %	3.53 % 3.96 %
Other	26368 26352	21098 20251	4507 5170	763 931	80.01 % 76.85 %	17.09 % 19.62 %	2.89 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34393 35333	25587 25054	7671 8857	1135 1422	74.40 % 70.91 %	22.30 % 25.07 %	3.30 % 4.02 %
Outlook Mail	34408 33820	25757 24489	7492 8007	1159 1324	74.86 % 72.41 %	21.77 % 23.68 %	3.37 % 3.91 %
Yahoo Mail	34187 34245	26436 25553	6686 7394	1065 1298	77.33 % 74.62 %	19.56 % 21.59 %	3.12 % 3.79 %
AOL Mail	34845 35036	26917 25972	6833 7727	1095 1337	77.25 % 74.13 %	19.61 % 22.05 %	3.14 % 3.82 %
Mail.com	34642 34598	27156 26191	6473 7180	1013 1227	78.39 % 75.70 %	18.69 % 20.75 %	2.92 % 3.55 %
Yandex Mail	34420 34445	26130 25144	7156 7959	1134 1342	75.92 % 73.00 %	20.79 % 23.11 %	3.29 % 3.90 %
GMX Mail	34400 34449	26860 25977	6560 7324	980 1148	78.08 % 75.41 %	19.07 % 21.26 %	2.85 % 3.33 %
Zoho Mail	34810 34359	27568 26314	6249 6862	993 1183	79.20 % 76.59 %	17.95 % 19.97 %	2.85 % 3.44 %
ProtonMail	34332 34790	27249 26521	6167 7068	916 1201	79.37 % 76.23 %	17.96 % 20.32 %	2.67 % 3.45 %
Custom Mail	34059 34854	27499 27064	5640 6604	920 1186	80.74 % 77.65 %	16.56 % 18.95 %	2.70 % 3.40 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.