Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.158 223.604	165.360 159.450	50.848 56.565	5.950 7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.43 % 71.31 %	22.89 % 25.30 %	2.68 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17185 17267	13402 12959	3391 3754	392 554	77.99 % 75.05 %	19.73 % 21.74 %	2.28 % 3.21 %
Elektronics	16774 17121	12548 12273	3793 4291	433 557	74.81 % 71.68 %	22.61 % 25.06 %	2.58 % 3.25 %
Entertainment	16875 17335	12524 12251	3886 4481	465 603	74.22 % 70.67 %	23.03 % 25.85 %	2.76 % 3.48 %
Cosmetics & Beauty	17204 17153	12735 12156	3985 4379	484 618	74.02 % 70.87 %	23.16 % 25.53 %	2.81 % 3.60 %
Food & Drink	17547 17803	13588 13262	3521 3991	438 550	77.44 % 74.49 %	20.07 % 22.42 %	2.50 % 3.09 %
Home & Garden	17024 17352	13279 12966	3340 3851	405 535	78.00 % 74.72 %	19.62 % 22.19 %	2.38 % 3.08 %
Finance	16765 17148	11862 11599	4414 4917	489 632	70.75 % 67.64 %	26.33 % 28.67 %	2.92 % 3.69 %
Health	16924 17139	12004 11610	4446 4930	474 599	70.93 % 67.74 %	26.27 % 28.76 %	2.80 % 3.49 %
Pets	17373 17381	13413 12890	3525 3939	435 552	77.21 % 74.16 %	20.29 % 22.66 %	2.50 % 3.18 %
Sport & Fitness	17435 16774	12818 11889	4124 4286	493 599	73.52 % 70.88 %	23.65 % 25.55 %	2.83 % 3.57 %
Job & Career	17177 16906	12533 11816	4142 4487	502 603	72.96 % 69.89 %	24.11 % 26.54 %	2.92 % 3.57 %
Dating	16942 17024	11515 11026	4924 5380	503 618	67.97 % 64.77 %	29.06 % 31.60 %	2.97 % 3.63 %
Other	16933 17201	13139 12753	3357 3879	437 569	77.59 % 74.14 %	19.83 % 22.55 %	2.58 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22047 23105	15592 15487	5835 6787	620 831	70.72 % 67.03 %	26.47 % 29.37 %	2.81 % 3.60 %
Outlook Mail	22218 21643	15905 14895	5671 5968	642 780	71.59 % 68.82 %	25.52 % 27.57 %	2.89 % 3.60 %
Yahoo Mail	22074 21881	16477 15708	5001 5424	596 749	74.64 % 71.79 %	22.66 % 24.79 %	2.70 % 3.42 %
AOL Mail	22549 22887	16803 16266	5121 5801	625 820	74.52 % 71.07 %	22.71 % 25.35 %	2.77 % 3.58 %
Mail.com	22473 22474	16955 16360	4897 5395	621 719	75.45 % 72.80 %	21.79 % 24.01 %	2.76 % 3.20 %
Yandex Mail	22284 22302	16318 15591	5343 5921	623 790	73.23 % 69.91 %	23.98 % 26.55 %	2.80 % 3.54 %
GMX Mail	22092 22076	16429 15760	5102 5617	561 699	74.37 % 71.39 %	23.09 % 25.44 %	2.54 % 3.17 %
Zoho Mail	22582 22084	17228 16187	4785 5186	569 711	76.29 % 73.30 %	21.19 % 23.48 %	2.52 % 3.22 %
ProtonMail	22139 22541	16770 16314	4820 5472	549 755	75.75 % 72.37 %	21.77 % 24.28 %	2.48 % 3.35 %
Custom Mail	21700 22611	16883 16882	4273 4994	544 735	77.80 % 74.66 %	19.69 % 22.09 %	2.51 % 3.25 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.