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MailChimp and Rapidmail Email Deliverability Comparison

  MailChimp
  Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  283.779
  283.337
  210.711
  216.324
  63.254
  58.869
  9.814
  8.144

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.25 %
  76.35 %
  22.29 %
  20.78 %
  3.46 %
  2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22098
  21935
  17111
  17479
  4295
  3927
  692
  529
  77.43 %
  79.69 %
  19.44 %
  17.90 %
  3.13 %
  2.41 %
Elektronics
  21918
  21575
  16443
  16595
  4766
  4381
  709
  599
  75.02 %
  76.92 %
  21.74 %
  20.31 %
  3.23 %
  2.78 %
Entertainment
  21585
  21599
  15938
  16449
  4854
  4513
  793
  637
  73.84 %
  76.16 %
  22.49 %
  20.89 %
  3.67 %
  2.95 %
Cosmetics & Beauty
  21822
  21943
  16153
  16667
  4899
  4605
  770
  671
  74.02 %
  75.96 %
  22.45 %
  20.99 %
  3.53 %
  3.06 %
Food & Drink
  21818
  22209
  16912
  17592
  4219
  4042
  687
  575
  77.51 %
  79.21 %
  19.34 %
  18.20 %
  3.15 %
  2.59 %
Home & Garden
  22122
  21723
  17120
  17311
  4334
  3862
  668
  550
  77.39 %
  79.69 %
  19.59 %
  17.78 %
  3.02 %
  2.53 %
Finance
  21665
  21493
  15292
  15675
  5535
  5128
  838
  690
  70.58 %
  72.93 %
  25.55 %
  23.86 %
  3.87 %
  3.21 %
Health
  21952
  21567
  15651
  15793
  5521
  5103
  780
  671
  71.30 %
  73.23 %
  25.15 %
  23.66 %
  3.55 %
  3.11 %
Pets
  21204
  21998
  16354
  17333
  4143
  4089
  707
  576
  77.13 %
  78.79 %
  19.54 %
  18.59 %
  3.33 %
  2.62 %
Sport & Fitness
  21443
  21982
  15800
  16575
  4884
  4771
  759
  636
  73.68 %
  75.40 %
  22.78 %
  21.70 %
  3.54 %
  2.89 %
Job & Career
  21673
  21979
  15774
  16428
  5068
  4869
  831
  682
  72.78 %
  74.74 %
  23.38 %
  22.15 %
  3.83 %
  3.10 %
Dating
  22705
  21606
  15462
  15246
  6390
  5636
  853
  724
  68.10 %
  70.56 %
  28.14 %
  26.09 %
  3.76 %
  3.35 %
Other
  21774
  21728
  16701
  17181
  4346
  3943
  727
  604
  76.70 %
  79.07 %
  19.96 %
  18.15 %
  3.34 %
  2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28438
  28257
  20046
  20623
  7296
  6760
  1096
  874
  70.49 %
  72.98 %
  25.66 %
  23.92 %
  3.85 %
  3.09 %
Outlook Mail
  27892
  28274
  20014
  20812
  6849
  6569
  1029
  893
  71.76 %
  73.61 %
  24.56 %
  23.23 %
  3.69 %
  3.16 %
Yahoo Mail
  28496
  28107
  21123
  21456
  6352
  5838
  1021
  813
  74.13 %
  76.34 %
  22.29 %
  20.77 %
  3.58 %
  2.89 %
AOL Mail
  28680
  28559
  21262
  21757
  6420
  5954
  998
  848
  74.14 %
  76.18 %
  22.38 %
  20.85 %
  3.48 %
  2.97 %
Mail.com
  28623
  28594
  21479
  22093
  6146
  5685
  998
  816
  75.04 %
  77.26 %
  21.47 %
  19.88 %
  3.49 %
  2.85 %
Yandex Mail
  28419
  28356
  20645
  21230
  6711
  6248
  1063
  878
  72.65 %
  74.87 %
  23.61 %
  22.03 %
  3.74 %
  3.10 %
GMX Mail
  28372
  28301
  21205
  21698
  6240
  5836
  927
  767
  74.74 %
  76.67 %
  21.99 %
  20.62 %
  3.27 %
  2.71 %
Zoho Mail
  28820
  28681
  21838
  22377
  6074
  5515
  908
  789
  75.77 %
  78.02 %
  21.08 %
  19.23 %
  3.15 %
  2.75 %
ProtonMail
  27932
  28230
  21251
  21995
  5798
  5493
  883
  742
  76.08 %
  77.91 %
  20.76 %
  19.46 %
  3.16 %
  2.63 %
Custom Mail
  28107
  27978
  21848
  22283
  5368
  4971
  891
  724
  77.73 %
  79.64 %
  19.10 %
  17.77 %
  3.17 %
  2.59 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.