MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.274 222.158	160.986 165.360	54.001 50.848	7.287 5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.43 % 74.43 %	24.29 % 22.89 %	3.28 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17232 17185	13048 13402	3654 3391	530 392	75.72 % 77.99 %	21.20 % 19.73 %	3.08 % 2.28 %
Elektronics	17040 16774	12434 12548	4075 3793	531 433	72.97 % 74.81 %	23.91 % 22.61 %	3.12 % 2.58 %
Entertainment	16947 16875	12215 12524	4150 3886	582 465	72.08 % 74.22 %	24.49 % 23.03 %	3.43 % 2.76 %
Cosmetics & Beauty	17168 17204	12390 12735	4193 3985	585 484	72.17 % 74.02 %	24.42 % 23.16 %	3.41 % 2.81 %
Food & Drink	17117 17547	12975 13588	3613 3521	529 438	75.80 % 77.44 %	21.11 % 20.07 %	3.09 % 2.50 %
Home & Garden	17348 17024	13146 13279	3704 3340	498 405	75.78 % 78.00 %	21.35 % 19.62 %	2.87 % 2.38 %
Finance	16952 16765	11603 11862	4729 4414	620 489	68.45 % 70.75 %	27.90 % 26.33 %	3.66 % 2.92 %
Health	17305 16924	11979 12004	4771 4446	555 474	69.22 % 70.93 %	27.57 % 26.27 %	3.21 % 2.80 %
Pets	16534 17373	12527 13413	3492 3525	515 435	75.77 % 77.21 %	21.12 % 20.29 %	3.11 % 2.50 %
Sport & Fitness	16762 17435	12063 12818	4127 4124	572 493	71.97 % 73.52 %	24.62 % 23.65 %	3.41 % 2.83 %
Job & Career	16864 17177	12026 12533	4240 4142	598 502	71.31 % 72.96 %	25.14 % 24.11 %	3.55 % 2.92 %
Dating	17953 16942	11757 11515	5573 4924	623 503	65.49 % 67.97 %	31.04 % 29.06 %	3.47 % 2.97 %
Other	17052 16933	12823 13139	3680 3357	549 437	75.20 % 77.59 %	21.58 % 19.83 %	3.22 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22358 22047	15300 15592	6263 5835	795 620	68.43 % 70.72 %	28.01 % 26.47 %	3.56 % 2.81 %
Outlook Mail	21719 22218	15169 15905	5807 5671	743 642	69.84 % 71.59 %	26.74 % 25.52 %	3.42 % 2.89 %
Yahoo Mail	22409 22074	16243 16477	5399 5001	767 596	72.48 % 74.64 %	24.09 % 22.66 %	3.42 % 2.70 %
AOL Mail	22519 22549	16341 16803	5445 5121	733 625	72.57 % 74.52 %	24.18 % 22.71 %	3.26 % 2.77 %
Mail.com	22538 22473	16535 16955	5253 4897	750 621	73.36 % 75.45 %	23.31 % 21.79 %	3.33 % 2.76 %
Yandex Mail	22281 22284	15830 16318	5672 5343	779 623	71.05 % 73.23 %	25.46 % 23.98 %	3.50 % 2.80 %
GMX Mail	22227 22092	16126 16429	5395 5102	706 561	72.55 % 74.37 %	24.27 % 23.09 %	3.18 % 2.54 %
Zoho Mail	22604 22582	16702 17228	5218 4785	684 569	73.89 % 76.29 %	23.08 % 21.19 %	3.03 % 2.52 %
ProtonMail	21776 22139	16101 16770	5001 4820	674 549	73.94 % 75.75 %	22.97 % 21.77 %	3.10 % 2.48 %
Custom Mail	21843 21700	16639 16883	4548 4273	656 544	76.18 % 77.80 %	20.82 % 19.69 %	3.00 % 2.51 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.