MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.026 303.502	226.835 233.108	66.491 61.496	10.700 8.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.61 % 76.81 %	21.87 % 20.26 %	3.52 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23576 23506	18328 18827	4500 4101	748 578	77.74 % 80.09 %	19.09 % 17.45 %	3.17 % 2.46 %
Elektronics	23486 23155	17710 17940	5001 4575	775 640	75.41 % 77.48 %	21.29 % 19.76 %	3.30 % 2.76 %
Entertainment	23119 23191	17147 17774	5104 4725	868 692	74.17 % 76.64 %	22.08 % 20.37 %	3.75 % 2.98 %
Cosmetics & Beauty	23435 23478	17438 17954	5163 4800	834 724	74.41 % 76.47 %	22.03 % 20.44 %	3.56 % 3.08 %
Food & Drink	23284 23763	18121 18920	4426 4216	737 627	77.83 % 79.62 %	19.01 % 17.74 %	3.17 % 2.64 %
Home & Garden	23718 23322	18429 18671	4554 4037	735 614	77.70 % 80.06 %	19.20 % 17.31 %	3.10 % 2.63 %
Finance	23286 23031	16543 16903	5826 5362	917 766	71.04 % 73.39 %	25.02 % 23.28 %	3.94 % 3.33 %
Health	23520 23100	16886 17043	5788 5322	846 735	71.79 % 73.78 %	24.61 % 23.04 %	3.60 % 3.18 %
Pets	22786 23526	17628 18630	4380 4274	778 622	77.36 % 79.19 %	19.22 % 18.17 %	3.41 % 2.64 %
Sport & Fitness	22941 23566	16965 17867	5139 4999	837 700	73.95 % 75.82 %	22.40 % 21.21 %	3.65 % 2.97 %
Job & Career	23240 23519	16980 17665	5353 5100	907 754	73.06 % 75.11 %	23.03 % 21.68 %	3.90 % 3.21 %
Dating	24272 23121	16672 16465	6673 5864	927 792	68.69 % 71.21 %	27.49 % 25.36 %	3.82 % 3.43 %
Other	23363 23224	17988 18449	4584 4121	791 654	76.99 % 79.44 %	19.62 % 17.74 %	3.39 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30447 30268	21599 22250	7655 7054	1193 964	70.94 % 73.51 %	25.14 % 23.31 %	3.92 % 3.18 %
Outlook Mail	29976 30339	21611 22479	7214 6878	1151 982	72.09 % 74.09 %	24.07 % 22.67 %	3.84 % 3.24 %
Yahoo Mail	30468 30129	22691 23106	6680 6120	1097 903	74.47 % 76.69 %	21.92 % 20.31 %	3.60 % 3.00 %
AOL Mail	30692 30601	22831 23439	6758 6236	1103 926	74.39 % 76.60 %	22.02 % 20.38 %	3.59 % 3.03 %
Mail.com	30597 30576	23069 23768	6454 5940	1074 868	75.40 % 77.73 %	21.09 % 19.43 %	3.51 % 2.84 %
Yandex Mail	30476 30294	22235 22797	7077 6535	1164 962	72.96 % 75.25 %	23.22 % 21.57 %	3.82 % 3.18 %
GMX Mail	30440 30350	22893 23435	6547 6075	1000 840	75.21 % 77.22 %	21.51 % 20.02 %	3.29 % 2.77 %
Zoho Mail	30843 30734	23481 24121	6369 5757	993 856	76.13 % 78.48 %	20.65 % 18.73 %	3.22 % 2.79 %
ProtonMail	29997 30213	22943 23694	6085 5711	969 808	76.48 % 78.42 %	20.29 % 18.90 %	3.23 % 2.67 %
Custom Mail	30090 29998	23482 24019	5652 5190	956 789	78.04 % 80.07 %	18.78 % 17.30 %	3.18 % 2.63 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.