MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.055 378.801	287.481 295.673	77.770 71.456	13.804 11.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.84 % 78.05 %	20.52 % 18.86 %	3.64 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29314 29235	23099 23744	5250 4744	965 747	78.80 % 81.22 %	17.91 % 16.23 %	3.29 % 2.56 %
Elektronics	29271 28959	22459 22830	5811 5288	1001 841	76.73 % 78.84 %	19.85 % 18.26 %	3.42 % 2.90 %
Entertainment	28861 29073	21765 22640	5978 5506	1118 927	75.41 % 77.87 %	20.71 % 18.94 %	3.87 % 3.19 %
Cosmetics & Beauty	29181 29135	22083 22657	6031 5552	1067 926	75.68 % 77.77 %	20.67 % 19.06 %	3.66 % 3.18 %
Food & Drink	29291 29650	23150 23931	5215 4879	926 840	79.03 % 80.71 %	17.80 % 16.46 %	3.16 % 2.83 %
Home & Garden	29558 29144	23304 23655	5313 4696	941 793	78.84 % 81.17 %	17.97 % 16.11 %	3.18 % 2.72 %
Finance	29047 28797	21071 21533	6811 6250	1165 1014	72.54 % 74.78 %	23.45 % 21.70 %	4.01 % 3.52 %
Health	29286 28918	21468 21829	6715 6147	1103 942	73.30 % 75.49 %	22.93 % 21.26 %	3.77 % 3.26 %
Pets	28419 29306	22243 23500	5175 4978	1001 828	78.27 % 80.19 %	18.21 % 16.99 %	3.52 % 2.83 %
Sport & Fitness	28624 29330	21477 22578	6056 5829	1091 923	75.03 % 76.98 %	21.16 % 19.87 %	3.81 % 3.15 %
Job & Career	28962 29334	21429 22363	6335 5989	1198 982	73.99 % 76.24 %	21.87 % 20.42 %	4.14 % 3.35 %
Dating	30136 28941	21235 21117	7681 6769	1220 1055	70.46 % 72.97 %	25.49 % 23.39 %	4.05 % 3.65 %
Other	29105 28979	22698 23296	5399 4829	1008 854	77.99 % 80.39 %	18.55 % 16.66 %	3.46 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37940 37780	27482 28329	8918 8182	1540 1269	72.44 % 74.98 %	23.51 % 21.66 %	4.06 % 3.36 %
Outlook Mail	37546 37973	27563 28645	8490 8014	1493 1314	73.41 % 75.44 %	22.61 % 21.10 %	3.98 % 3.46 %
Yahoo Mail	37973 37568	28699 29218	7853 7158	1421 1192	75.58 % 77.77 %	20.68 % 19.05 %	3.74 % 3.17 %
AOL Mail	38252 38217	28888 29689	7948 7300	1416 1228	75.52 % 77.69 %	20.78 % 19.10 %	3.70 % 3.21 %
Mail.com	38064 38119	29113 30052	7561 6921	1390 1146	76.48 % 78.84 %	19.86 % 18.16 %	3.65 % 3.01 %
Yandex Mail	37949 37803	28182 28872	8322 7663	1445 1268	74.26 % 76.37 %	21.93 % 20.27 %	3.81 % 3.35 %
GMX Mail	37939 37869	29060 29796	7585 6975	1294 1098	76.60 % 78.68 %	19.99 % 18.42 %	3.41 % 2.90 %
Zoho Mail	38238 38229	29562 30444	7388 6665	1288 1120	77.31 % 79.64 %	19.32 % 17.43 %	3.37 % 2.93 %
ProtonMail	37409 37762	29090 30187	7052 6546	1267 1029	77.76 % 79.94 %	18.85 % 17.33 %	3.39 % 2.72 %
Custom Mail	37745 37481	29842 30441	6653 6032	1250 1008	79.06 % 81.22 %	17.63 % 16.09 %	3.31 % 2.69 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.