MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.522 392.380	298.269 306.965	79.869 73.232	14.384 12.183

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 78.23 %	20.35 % 18.66 %	3.66 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30348 30295	23958 24653	5394 4862	996 780	78.94 % 81.38 %	17.77 % 16.05 %	3.28 % 2.57 %
Elektronics	30284 30076	23270 23764	5960 5426	1054 886	76.84 % 79.01 %	19.68 % 18.04 %	3.48 % 2.95 %
Entertainment	29867 30115	22576 23499	6135 5642	1156 974	75.59 % 78.03 %	20.54 % 18.73 %	3.87 % 3.23 %
Cosmetics & Beauty	30216 30191	22908 23540	6193 5692	1115 959	75.81 % 77.97 %	20.50 % 18.85 %	3.69 % 3.18 %
Food & Drink	30367 30645	24023 24788	5364 4991	980 866	79.11 % 80.89 %	17.66 % 16.29 %	3.23 % 2.83 %
Home & Garden	30572 30273	24143 24614	5449 4828	980 831	78.97 % 81.31 %	17.82 % 15.95 %	3.21 % 2.75 %
Finance	30139 29824	21917 22350	7003 6408	1219 1066	72.72 % 74.94 %	23.24 % 21.49 %	4.04 % 3.57 %
Health	30365 29904	22322 22639	6894 6286	1149 979	73.51 % 75.71 %	22.70 % 21.02 %	3.78 % 3.27 %
Pets	29446 30295	23083 24333	5326 5100	1037 862	78.39 % 80.32 %	18.09 % 16.83 %	3.52 % 2.85 %
Sport & Fitness	29599 30355	22242 23415	6216 5977	1141 963	75.14 % 77.14 %	21.00 % 19.69 %	3.85 % 3.17 %
Job & Career	29976 30323	22223 23164	6512 6131	1241 1028	74.14 % 76.39 %	21.72 % 20.22 %	4.14 % 3.39 %
Dating	31155 29964	22021 21949	7861 6920	1273 1095	70.68 % 73.25 %	25.23 % 23.09 %	4.09 % 3.65 %
Other	30188 30120	23583 24257	5562 4969	1043 894	78.12 % 80.53 %	18.42 % 16.50 %	3.46 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39349 39147	28577 29421	9163 8386	1609 1340	72.62 % 75.16 %	23.29 % 21.42 %	4.09 % 3.42 %
Outlook Mail	38915 39383	28632 29784	8728 8224	1555 1375	73.58 % 75.63 %	22.43 % 20.88 %	4.00 % 3.49 %
Yahoo Mail	39303 38955	29752 30367	8068 7346	1483 1242	75.70 % 77.95 %	20.53 % 18.86 %	3.77 % 3.19 %
AOL Mail	39551 39541	29911 30779	8161 7478	1479 1284	75.63 % 77.84 %	20.63 % 18.91 %	3.74 % 3.25 %
Mail.com	39448 39465	30226 31178	7774 7098	1448 1189	76.62 % 79.00 %	19.71 % 17.99 %	3.67 % 3.01 %
Yandex Mail	39389 39134	29314 29957	8571 7861	1504 1316	74.42 % 76.55 %	21.76 % 20.09 %	3.82 % 3.36 %
GMX Mail	39248 39235	30119 30954	7772 7141	1357 1140	76.74 % 78.89 %	19.80 % 18.20 %	3.46 % 2.91 %
Zoho Mail	39510 39573	30609 31582	7570 6823	1331 1168	77.47 % 79.81 %	19.16 % 17.24 %	3.37 % 2.95 %
ProtonMail	38705 39164	30162 31385	7223 6702	1320 1077	77.93 % 80.14 %	18.66 % 17.11 %	3.41 % 2.75 %
Custom Mail	39104 38783	30967 31558	6839 6173	1298 1052	79.19 % 81.37 %	17.49 % 15.92 %	3.32 % 2.71 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.