MailChimp and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.274
222.158
|
160.986
165.360
|
54.001
50.848
|
7.287
5.950
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
72.43 %
74.43 %
|
24.29 %
22.89 %
|
3.28 %
2.68 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
17232
17185
|
13048
13402
|
3654
3391
|
530
392
|
75.72 %
77.99 %
|
21.20 %
19.73 %
|
3.08 %
2.28 %
|
Elektronics |
17040
16774
|
12434
12548
|
4075
3793
|
531
433
|
72.97 %
74.81 %
|
23.91 %
22.61 %
|
3.12 %
2.58 %
|
Entertainment |
16947
16875
|
12215
12524
|
4150
3886
|
582
465
|
72.08 %
74.22 %
|
24.49 %
23.03 %
|
3.43 %
2.76 %
|
Cosmetics & Beauty |
17168
17204
|
12390
12735
|
4193
3985
|
585
484
|
72.17 %
74.02 %
|
24.42 %
23.16 %
|
3.41 %
2.81 %
|
Food & Drink |
17117
17547
|
12975
13588
|
3613
3521
|
529
438
|
75.80 %
77.44 %
|
21.11 %
20.07 %
|
3.09 %
2.50 %
|
Home & Garden |
17348
17024
|
13146
13279
|
3704
3340
|
498
405
|
75.78 %
78.00 %
|
21.35 %
19.62 %
|
2.87 %
2.38 %
|
Finance |
16952
16765
|
11603
11862
|
4729
4414
|
620
489
|
68.45 %
70.75 %
|
27.90 %
26.33 %
|
3.66 %
2.92 %
|
Health |
17305
16924
|
11979
12004
|
4771
4446
|
555
474
|
69.22 %
70.93 %
|
27.57 %
26.27 %
|
3.21 %
2.80 %
|
Pets |
16534
17373
|
12527
13413
|
3492
3525
|
515
435
|
75.77 %
77.21 %
|
21.12 %
20.29 %
|
3.11 %
2.50 %
|
Sport & Fitness |
16762
17435
|
12063
12818
|
4127
4124
|
572
493
|
71.97 %
73.52 %
|
24.62 %
23.65 %
|
3.41 %
2.83 %
|
Job & Career |
16864
17177
|
12026
12533
|
4240
4142
|
598
502
|
71.31 %
72.96 %
|
25.14 %
24.11 %
|
3.55 %
2.92 %
|
Dating |
17953
16942
|
11757
11515
|
5573
4924
|
623
503
|
65.49 %
67.97 %
|
31.04 %
29.06 %
|
3.47 %
2.97 %
|
Other |
17052
16933
|
12823
13139
|
3680
3357
|
549
437
|
75.20 %
77.59 %
|
21.58 %
19.83 %
|
3.22 %
2.58 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22358
22047
|
15300
15592
|
6263
5835
|
795
620
|
68.43 %
70.72 %
|
28.01 %
26.47 %
|
3.56 %
2.81 %
|
Outlook Mail |
21719
22218
|
15169
15905
|
5807
5671
|
743
642
|
69.84 %
71.59 %
|
26.74 %
25.52 %
|
3.42 %
2.89 %
|
Yahoo Mail |
22409
22074
|
16243
16477
|
5399
5001
|
767
596
|
72.48 %
74.64 %
|
24.09 %
22.66 %
|
3.42 %
2.70 %
|
AOL Mail |
22519
22549
|
16341
16803
|
5445
5121
|
733
625
|
72.57 %
74.52 %
|
24.18 %
22.71 %
|
3.26 %
2.77 %
|
Mail.com |
22538
22473
|
16535
16955
|
5253
4897
|
750
621
|
73.36 %
75.45 %
|
23.31 %
21.79 %
|
3.33 %
2.76 %
|
Yandex Mail |
22281
22284
|
15830
16318
|
5672
5343
|
779
623
|
71.05 %
73.23 %
|
25.46 %
23.98 %
|
3.50 %
2.80 %
|
GMX Mail |
22227
22092
|
16126
16429
|
5395
5102
|
706
561
|
72.55 %
74.37 %
|
24.27 %
23.09 %
|
3.18 %
2.54 %
|
Zoho Mail |
22604
22582
|
16702
17228
|
5218
4785
|
684
569
|
73.89 %
76.29 %
|
23.08 %
21.19 %
|
3.03 %
2.52 %
|
ProtonMail |
21776
22139
|
16101
16770
|
5001
4820
|
674
549
|
73.94 %
75.75 %
|
22.97 %
21.77 %
|
3.10 %
2.48 %
|
Custom Mail |
21843
21700
|
16639
16883
|
4548
4273
|
656
544
|
76.18 %
77.80 %
|
20.82 %
19.69 %
|
3.00 %
2.51 %
|
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