MailChimp and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
351.825
351.376
|
265.539
272.789
|
73.642
67.904
|
12.644
10.683
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.47 %
77.63 %
|
20.93 %
19.33 %
|
3.59 %
3.04 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27230
27116
|
21361
21918
|
4977
4516
|
892
682
|
78.45 %
80.83 %
|
18.28 %
16.65 %
|
3.28 %
2.52 %
|
Elektronics |
27177
26959
|
20749
21145
|
5516
5047
|
912
767
|
76.35 %
78.43 %
|
20.30 %
18.72 %
|
3.36 %
2.85 %
|
Entertainment |
26768
26915
|
20097
20837
|
5648
5224
|
1023
854
|
75.08 %
77.42 %
|
21.10 %
19.41 %
|
3.82 %
3.17 %
|
Cosmetics & Beauty |
27049
27157
|
20360
20996
|
5709
5294
|
980
867
|
75.27 %
77.31 %
|
21.11 %
19.49 %
|
3.62 %
3.19 %
|
Food & Drink |
27132
27525
|
21354
22113
|
4931
4649
|
847
763
|
78.70 %
80.34 %
|
18.17 %
16.89 %
|
3.12 %
2.77 %
|
Home & Garden |
27458
26990
|
21552
21819
|
5040
4456
|
866
715
|
78.49 %
80.84 %
|
18.36 %
16.51 %
|
3.15 %
2.65 %
|
Finance |
26977
26599
|
19463
19762
|
6451
5916
|
1063
921
|
72.15 %
74.30 %
|
23.91 %
22.24 %
|
3.94 %
3.46 %
|
Health |
27220
26800
|
19844
20069
|
6377
5853
|
999
878
|
72.90 %
74.88 %
|
23.43 %
21.84 %
|
3.67 %
3.28 %
|
Pets |
26335
27216
|
20530
21734
|
4884
4730
|
921
752
|
77.96 %
79.86 %
|
18.55 %
17.38 %
|
3.50 %
2.76 %
|
Sport & Fitness |
26574
27229
|
19857
20851
|
5720
5531
|
997
847
|
74.72 %
76.58 %
|
21.52 %
20.31 %
|
3.75 %
3.11 %
|
Job & Career |
26901
27167
|
19825
20600
|
5981
5664
|
1095
903
|
73.70 %
75.83 %
|
22.23 %
20.85 %
|
4.07 %
3.32 %
|
Dating |
27981
26796
|
19558
19395
|
7306
6446
|
1117
955
|
69.90 %
72.38 %
|
26.11 %
24.06 %
|
3.99 %
3.56 %
|
Other |
27023
26907
|
20989
21550
|
5102
4578
|
932
779
|
77.67 %
80.09 %
|
18.88 %
17.01 %
|
3.45 %
2.90 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35265
35128
|
25391
26178
|
8458
7789
|
1416
1161
|
72.00 %
74.52 %
|
23.98 %
22.17 %
|
4.02 %
3.31 %
|
Outlook Mail |
34876
35086
|
25494
26290
|
8040
7599
|
1342
1197
|
73.10 %
74.93 %
|
23.05 %
21.66 %
|
3.85 %
3.41 %
|
Yahoo Mail |
35254
34871
|
26538
26986
|
7423
6788
|
1293
1097
|
75.28 %
77.39 %
|
21.06 %
19.47 %
|
3.67 %
3.15 %
|
AOL Mail |
35491
35537
|
26670
27480
|
7511
6938
|
1310
1119
|
75.15 %
77.33 %
|
21.16 %
19.52 %
|
3.69 %
3.15 %
|
Mail.com |
35400
35309
|
26959
27702
|
7162
6565
|
1279
1042
|
76.16 %
78.46 %
|
20.23 %
18.59 %
|
3.61 %
2.95 %
|
Yandex Mail |
35166
35066
|
25974
26660
|
7855
7257
|
1337
1149
|
73.86 %
76.03 %
|
22.34 %
20.70 %
|
3.80 %
3.28 %
|
GMX Mail |
35226
35110
|
26834
27447
|
7209
6653
|
1183
1010
|
76.18 %
78.17 %
|
20.46 %
18.95 %
|
3.36 %
2.88 %
|
Zoho Mail |
35486
35514
|
27314
28153
|
7004
6341
|
1168
1020
|
76.97 %
79.27 %
|
19.74 %
17.85 %
|
3.29 %
2.87 %
|
ProtonMail |
34697
35008
|
26832
27816
|
6694
6248
|
1171
944
|
77.33 %
79.46 %
|
19.29 %
17.85 %
|
3.37 %
2.70 %
|
Custom Mail |
34964
34747
|
27533
28077
|
6286
5726
|
1145
944
|
78.75 %
80.80 %
|
17.98 %
16.48 %
|
3.27 %
2.72 %
|
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