MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
256.568 256.322	188.662 193.786	59.219 55.339	8.687 7.197

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.53 % 75.60 %	23.08 % 21.59 %	3.39 % 2.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19915 19868	15275 15706	4011 3691	629 471	76.70 % 79.05 %	20.14 % 18.58 %	3.16 % 2.37 %
Elektronics	19779 19474	14678 14814	4466 4127	635 533	74.21 % 76.07 %	22.58 % 21.19 %	3.21 % 2.74 %
Entertainment	19545 19474	14304 14678	4548 4229	693 567	73.18 % 75.37 %	23.27 % 21.72 %	3.55 % 2.91 %
Cosmetics & Beauty	19837 19909	14546 14981	4601 4340	690 588	73.33 % 75.25 %	23.19 % 21.80 %	3.48 % 2.95 %
Food & Drink	19725 20132	15162 15808	3950 3812	613 512	76.87 % 78.52 %	20.03 % 18.94 %	3.11 % 2.54 %
Home & Garden	20014 19628	15361 15507	4063 3634	590 487	76.75 % 79.00 %	20.30 % 18.51 %	2.95 % 2.48 %
Finance	19593 19420	13663 14003	5187 4812	743 605	69.73 % 72.11 %	26.47 % 24.78 %	3.79 % 3.12 %
Health	19953 19516	14075 14106	5203 4812	675 598	70.54 % 72.28 %	26.08 % 24.66 %	3.38 % 3.06 %
Pets	19129 19882	14657 15548	3861 3827	611 507	76.62 % 78.20 %	20.18 % 19.25 %	3.19 % 2.55 %
Sport & Fitness	19326 20003	14097 14936	4547 4495	682 572	72.94 % 74.67 %	23.53 % 22.47 %	3.53 % 2.86 %
Job & Career	19496 19805	14069 14670	4699 4541	728 594	72.16 % 74.07 %	24.10 % 22.93 %	3.73 % 3.00 %
Dating	20578 19510	13794 13570	6029 5320	755 620	67.03 % 69.55 %	29.30 % 27.27 %	3.67 % 3.18 %
Other	19678 19701	14981 15459	4054 3699	643 543	76.13 % 78.47 %	20.60 % 18.78 %	3.27 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25751 25554	17932 18433	6847 6361	972 760	69.64 % 72.13 %	26.59 % 24.89 %	3.77 % 2.97 %
Outlook Mail	25116 25547	17834 18605	6384 6164	898 778	71.01 % 72.83 %	25.42 % 24.13 %	3.58 % 3.05 %
Yahoo Mail	25806 25353	18963 19175	5939 5460	904 718	73.48 % 75.63 %	23.01 % 21.54 %	3.50 % 2.83 %
AOL Mail	25935 26010	19066 19651	5988 5601	881 758	73.51 % 75.55 %	23.09 % 21.53 %	3.40 % 2.91 %
Mail.com	25980 25834	19326 19780	5766 5332	888 722	74.39 % 76.57 %	22.19 % 20.64 %	3.42 % 2.79 %
Yandex Mail	25669 25649	18487 19038	6256 5842	926 769	72.02 % 74.23 %	24.37 % 22.78 %	3.61 % 3.00 %
GMX Mail	25657 25557	18950 19368	5874 5514	833 675	73.86 % 75.78 %	22.89 % 21.58 %	3.25 % 2.64 %
Zoho Mail	26106 26006	19596 20109	5700 5194	810 703	75.06 % 77.32 %	21.83 % 19.97 %	3.10 % 2.70 %
ProtonMail	25219 25537	18973 19674	5453 5197	793 666	75.23 % 77.04 %	21.62 % 20.35 %	3.14 % 2.61 %
Custom Mail	25329 25275	19535 19953	5012 4674	782 648	77.13 % 78.94 %	19.79 % 18.49 %	3.09 % 2.56 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.