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MailChimp and Rapidmail Email Deliverability Comparison

  MailChimp
  Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.274
  222.158
  160.986
  165.360
  54.001
  50.848
  7.287
  5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.43 %
  74.43 %
  24.29 %
  22.89 %
  3.28 %
  2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17232
  17185
  13048
  13402
  3654
  3391
  530
  392
  75.72 %
  77.99 %
  21.20 %
  19.73 %
  3.08 %
  2.28 %
Elektronics
  17040
  16774
  12434
  12548
  4075
  3793
  531
  433
  72.97 %
  74.81 %
  23.91 %
  22.61 %
  3.12 %
  2.58 %
Entertainment
  16947
  16875
  12215
  12524
  4150
  3886
  582
  465
  72.08 %
  74.22 %
  24.49 %
  23.03 %
  3.43 %
  2.76 %
Cosmetics & Beauty
  17168
  17204
  12390
  12735
  4193
  3985
  585
  484
  72.17 %
  74.02 %
  24.42 %
  23.16 %
  3.41 %
  2.81 %
Food & Drink
  17117
  17547
  12975
  13588
  3613
  3521
  529
  438
  75.80 %
  77.44 %
  21.11 %
  20.07 %
  3.09 %
  2.50 %
Home & Garden
  17348
  17024
  13146
  13279
  3704
  3340
  498
  405
  75.78 %
  78.00 %
  21.35 %
  19.62 %
  2.87 %
  2.38 %
Finance
  16952
  16765
  11603
  11862
  4729
  4414
  620
  489
  68.45 %
  70.75 %
  27.90 %
  26.33 %
  3.66 %
  2.92 %
Health
  17305
  16924
  11979
  12004
  4771
  4446
  555
  474
  69.22 %
  70.93 %
  27.57 %
  26.27 %
  3.21 %
  2.80 %
Pets
  16534
  17373
  12527
  13413
  3492
  3525
  515
  435
  75.77 %
  77.21 %
  21.12 %
  20.29 %
  3.11 %
  2.50 %
Sport & Fitness
  16762
  17435
  12063
  12818
  4127
  4124
  572
  493
  71.97 %
  73.52 %
  24.62 %
  23.65 %
  3.41 %
  2.83 %
Job & Career
  16864
  17177
  12026
  12533
  4240
  4142
  598
  502
  71.31 %
  72.96 %
  25.14 %
  24.11 %
  3.55 %
  2.92 %
Dating
  17953
  16942
  11757
  11515
  5573
  4924
  623
  503
  65.49 %
  67.97 %
  31.04 %
  29.06 %
  3.47 %
  2.97 %
Other
  17052
  16933
  12823
  13139
  3680
  3357
  549
  437
  75.20 %
  77.59 %
  21.58 %
  19.83 %
  3.22 %
  2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22358
  22047
  15300
  15592
  6263
  5835
  795
  620
  68.43 %
  70.72 %
  28.01 %
  26.47 %
  3.56 %
  2.81 %
Outlook Mail
  21719
  22218
  15169
  15905
  5807
  5671
  743
  642
  69.84 %
  71.59 %
  26.74 %
  25.52 %
  3.42 %
  2.89 %
Yahoo Mail
  22409
  22074
  16243
  16477
  5399
  5001
  767
  596
  72.48 %
  74.64 %
  24.09 %
  22.66 %
  3.42 %
  2.70 %
AOL Mail
  22519
  22549
  16341
  16803
  5445
  5121
  733
  625
  72.57 %
  74.52 %
  24.18 %
  22.71 %
  3.26 %
  2.77 %
Mail.com
  22538
  22473
  16535
  16955
  5253
  4897
  750
  621
  73.36 %
  75.45 %
  23.31 %
  21.79 %
  3.33 %
  2.76 %
Yandex Mail
  22281
  22284
  15830
  16318
  5672
  5343
  779
  623
  71.05 %
  73.23 %
  25.46 %
  23.98 %
  3.50 %
  2.80 %
GMX Mail
  22227
  22092
  16126
  16429
  5395
  5102
  706
  561
  72.55 %
  74.37 %
  24.27 %
  23.09 %
  3.18 %
  2.54 %
Zoho Mail
  22604
  22582
  16702
  17228
  5218
  4785
  684
  569
  73.89 %
  76.29 %
  23.08 %
  21.19 %
  3.03 %
  2.52 %
ProtonMail
  21776
  22139
  16101
  16770
  5001
  4820
  674
  549
  73.94 %
  75.75 %
  22.97 %
  21.77 %
  3.10 %
  2.48 %
Custom Mail
  21843
  21700
  16639
  16883
  4548
  4273
  656
  544
  76.18 %
  77.80 %
  20.82 %
  19.69 %
  3.00 %
  2.51 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.