MailChimp and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
283.779
283.337
|
210.711
216.324
|
63.254
58.869
|
9.814
8.144
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.25 %
76.35 %
|
22.29 %
20.78 %
|
3.46 %
2.87 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22098
21935
|
17111
17479
|
4295
3927
|
692
529
|
77.43 %
79.69 %
|
19.44 %
17.90 %
|
3.13 %
2.41 %
|
Elektronics |
21918
21575
|
16443
16595
|
4766
4381
|
709
599
|
75.02 %
76.92 %
|
21.74 %
20.31 %
|
3.23 %
2.78 %
|
Entertainment |
21585
21599
|
15938
16449
|
4854
4513
|
793
637
|
73.84 %
76.16 %
|
22.49 %
20.89 %
|
3.67 %
2.95 %
|
Cosmetics & Beauty |
21822
21943
|
16153
16667
|
4899
4605
|
770
671
|
74.02 %
75.96 %
|
22.45 %
20.99 %
|
3.53 %
3.06 %
|
Food & Drink |
21818
22209
|
16912
17592
|
4219
4042
|
687
575
|
77.51 %
79.21 %
|
19.34 %
18.20 %
|
3.15 %
2.59 %
|
Home & Garden |
22122
21723
|
17120
17311
|
4334
3862
|
668
550
|
77.39 %
79.69 %
|
19.59 %
17.78 %
|
3.02 %
2.53 %
|
Finance |
21665
21493
|
15292
15675
|
5535
5128
|
838
690
|
70.58 %
72.93 %
|
25.55 %
23.86 %
|
3.87 %
3.21 %
|
Health |
21952
21567
|
15651
15793
|
5521
5103
|
780
671
|
71.30 %
73.23 %
|
25.15 %
23.66 %
|
3.55 %
3.11 %
|
Pets |
21204
21998
|
16354
17333
|
4143
4089
|
707
576
|
77.13 %
78.79 %
|
19.54 %
18.59 %
|
3.33 %
2.62 %
|
Sport & Fitness |
21443
21982
|
15800
16575
|
4884
4771
|
759
636
|
73.68 %
75.40 %
|
22.78 %
21.70 %
|
3.54 %
2.89 %
|
Job & Career |
21673
21979
|
15774
16428
|
5068
4869
|
831
682
|
72.78 %
74.74 %
|
23.38 %
22.15 %
|
3.83 %
3.10 %
|
Dating |
22705
21606
|
15462
15246
|
6390
5636
|
853
724
|
68.10 %
70.56 %
|
28.14 %
26.09 %
|
3.76 %
3.35 %
|
Other |
21774
21728
|
16701
17181
|
4346
3943
|
727
604
|
76.70 %
79.07 %
|
19.96 %
18.15 %
|
3.34 %
2.78 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28438
28257
|
20046
20623
|
7296
6760
|
1096
874
|
70.49 %
72.98 %
|
25.66 %
23.92 %
|
3.85 %
3.09 %
|
Outlook Mail |
27892
28274
|
20014
20812
|
6849
6569
|
1029
893
|
71.76 %
73.61 %
|
24.56 %
23.23 %
|
3.69 %
3.16 %
|
Yahoo Mail |
28496
28107
|
21123
21456
|
6352
5838
|
1021
813
|
74.13 %
76.34 %
|
22.29 %
20.77 %
|
3.58 %
2.89 %
|
AOL Mail |
28680
28559
|
21262
21757
|
6420
5954
|
998
848
|
74.14 %
76.18 %
|
22.38 %
20.85 %
|
3.48 %
2.97 %
|
Mail.com |
28623
28594
|
21479
22093
|
6146
5685
|
998
816
|
75.04 %
77.26 %
|
21.47 %
19.88 %
|
3.49 %
2.85 %
|
Yandex Mail |
28419
28356
|
20645
21230
|
6711
6248
|
1063
878
|
72.65 %
74.87 %
|
23.61 %
22.03 %
|
3.74 %
3.10 %
|
GMX Mail |
28372
28301
|
21205
21698
|
6240
5836
|
927
767
|
74.74 %
76.67 %
|
21.99 %
20.62 %
|
3.27 %
2.71 %
|
Zoho Mail |
28820
28681
|
21838
22377
|
6074
5515
|
908
789
|
75.77 %
78.02 %
|
21.08 %
19.23 %
|
3.15 %
2.75 %
|
ProtonMail |
27932
28230
|
21251
21995
|
5798
5493
|
883
742
|
76.08 %
77.91 %
|
20.76 %
19.46 %
|
3.16 %
2.63 %
|
Custom Mail |
28107
27978
|
21848
22283
|
5368
4971
|
891
724
|
77.73 %
79.64 %
|
19.10 %
17.77 %
|
3.17 %
2.59 %
|
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