MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.779 283.337	210.711 216.324	63.254 58.869	9.814 8.144

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.25 % 76.35 %	22.29 % 20.78 %	3.46 % 2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22098 21935	17111 17479	4295 3927	692 529	77.43 % 79.69 %	19.44 % 17.90 %	3.13 % 2.41 %
Elektronics	21918 21575	16443 16595	4766 4381	709 599	75.02 % 76.92 %	21.74 % 20.31 %	3.23 % 2.78 %
Entertainment	21585 21599	15938 16449	4854 4513	793 637	73.84 % 76.16 %	22.49 % 20.89 %	3.67 % 2.95 %
Cosmetics & Beauty	21822 21943	16153 16667	4899 4605	770 671	74.02 % 75.96 %	22.45 % 20.99 %	3.53 % 3.06 %
Food & Drink	21818 22209	16912 17592	4219 4042	687 575	77.51 % 79.21 %	19.34 % 18.20 %	3.15 % 2.59 %
Home & Garden	22122 21723	17120 17311	4334 3862	668 550	77.39 % 79.69 %	19.59 % 17.78 %	3.02 % 2.53 %
Finance	21665 21493	15292 15675	5535 5128	838 690	70.58 % 72.93 %	25.55 % 23.86 %	3.87 % 3.21 %
Health	21952 21567	15651 15793	5521 5103	780 671	71.30 % 73.23 %	25.15 % 23.66 %	3.55 % 3.11 %
Pets	21204 21998	16354 17333	4143 4089	707 576	77.13 % 78.79 %	19.54 % 18.59 %	3.33 % 2.62 %
Sport & Fitness	21443 21982	15800 16575	4884 4771	759 636	73.68 % 75.40 %	22.78 % 21.70 %	3.54 % 2.89 %
Job & Career	21673 21979	15774 16428	5068 4869	831 682	72.78 % 74.74 %	23.38 % 22.15 %	3.83 % 3.10 %
Dating	22705 21606	15462 15246	6390 5636	853 724	68.10 % 70.56 %	28.14 % 26.09 %	3.76 % 3.35 %
Other	21774 21728	16701 17181	4346 3943	727 604	76.70 % 79.07 %	19.96 % 18.15 %	3.34 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28438 28257	20046 20623	7296 6760	1096 874	70.49 % 72.98 %	25.66 % 23.92 %	3.85 % 3.09 %
Outlook Mail	27892 28274	20014 20812	6849 6569	1029 893	71.76 % 73.61 %	24.56 % 23.23 %	3.69 % 3.16 %
Yahoo Mail	28496 28107	21123 21456	6352 5838	1021 813	74.13 % 76.34 %	22.29 % 20.77 %	3.58 % 2.89 %
AOL Mail	28680 28559	21262 21757	6420 5954	998 848	74.14 % 76.18 %	22.38 % 20.85 %	3.48 % 2.97 %
Mail.com	28623 28594	21479 22093	6146 5685	998 816	75.04 % 77.26 %	21.47 % 19.88 %	3.49 % 2.85 %
Yandex Mail	28419 28356	20645 21230	6711 6248	1063 878	72.65 % 74.87 %	23.61 % 22.03 %	3.74 % 3.10 %
GMX Mail	28372 28301	21205 21698	6240 5836	927 767	74.74 % 76.67 %	21.99 % 20.62 %	3.27 % 2.71 %
Zoho Mail	28820 28681	21838 22377	6074 5515	908 789	75.77 % 78.02 %	21.08 % 19.23 %	3.15 % 2.75 %
ProtonMail	27932 28230	21251 21995	5798 5493	883 742	76.08 % 77.91 %	20.76 % 19.46 %	3.16 % 2.63 %
Custom Mail	28107 27978	21848 22283	5368 4971	891 724	77.73 % 79.64 %	19.10 % 17.77 %	3.17 % 2.59 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.