MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.699 112.678	73.351 74.307	37.530 36.413	2.818 1.958

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.51 % 65.95 %	33.01 % 32.32 %	2.48 % 1.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	9040 8874	6246 6260	2567 2463	227 151	69.09 % 70.54 %	28.40 % 27.76 %	2.51 % 1.70 %
Elektronics	8579 8477	5500 5559	2870 2775	209 143	64.11 % 65.58 %	33.45 % 32.74 %	2.44 % 1.69 %
Entertainment	8750 8376	5641 5483	2897 2748	212 145	64.47 % 65.46 %	33.11 % 32.81 %	2.42 % 1.73 %
Cosmetics & Beauty	8651 8778	5529 5741	2900 2880	222 157	63.91 % 65.40 %	33.52 % 32.81 %	2.57 % 1.79 %
Food & Drink	8778 9195	6055 6461	2505 2580	218 154	68.98 % 70.27 %	28.54 % 28.06 %	2.48 % 1.67 %
Home & Garden	9084 8577	6248 6048	2618 2386	218 143	68.78 % 70.51 %	28.82 % 27.82 %	2.40 % 1.67 %
Finance	8573 8313	5087 5036	3275 3128	211 149	59.34 % 60.58 %	38.20 % 37.63 %	2.46 % 1.79 %
Health	8854 8555	5228 5165	3405 3243	221 147	59.05 % 60.37 %	38.46 % 37.91 %	2.50 % 1.72 %
Pets	8262 8822	5741 6197	2313 2472	208 153	69.49 % 70.24 %	28.00 % 28.02 %	2.52 % 1.73 %
Sport & Fitness	8402 8898	5424 5832	2773 2904	205 162	64.56 % 65.54 %	33.00 % 32.64 %	2.44 % 1.82 %
Job & Career	8454 8786	5447 5783	2798 2856	209 147	64.43 % 65.82 %	33.10 % 32.51 %	2.47 % 1.67 %
Dating	9520 8573	5164 4762	4118 3654	238 157	54.24 % 55.55 %	43.26 % 42.62 %	2.50 % 1.83 %
Other	8752 8454	6041 5980	2491 2324	220 150	69.02 % 70.74 %	28.46 % 27.49 %	2.51 % 1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11338 10960	6635 6590	4414 4184	289 186	58.52 % 60.13 %	38.93 % 38.18 %	2.55 % 1.70 %
Outlook Mail	10836 11173	6595 6955	3978 4022	263 196	60.86 % 62.25 %	36.71 % 36.00 %	2.43 % 1.75 %
Yahoo Mail	11496 11269	7544 7592	3658 3489	294 188	65.62 % 67.37 %	31.82 % 30.96 %	2.56 % 1.67 %
AOL Mail	11861 11544	7835 7766	3735 3581	291 197	66.06 % 67.27 %	31.49 % 31.02 %	2.45 % 1.71 %
Mail.com	11790 11619	7852 7919	3649 3495	289 205	66.60 % 68.16 %	30.95 % 30.08 %	2.45 % 1.76 %
Yandex Mail	11314 11211	7222 7309	3813 3705	279 197	63.83 % 65.19 %	33.70 % 33.05 %	2.47 % 1.76 %
GMX Mail	11264 11199	7098 7213	3884 3795	282 191	63.01 % 64.41 %	34.48 % 33.89 %	2.50 % 1.71 %
Zoho Mail	11906 11511	7897 7851	3715 3464	294 196	66.33 % 68.20 %	31.20 % 30.09 %	2.47 % 1.70 %
ProtonMail	10882 11211	7054 7411	3562 3596	266 204	64.82 % 66.10 %	32.73 % 32.08 %	2.44 % 1.82 %
Custom Mail	11012 10981	7619 7701	3122 3082	271 198	69.19 % 70.13 %	28.35 % 28.07 %	2.46 % 1.80 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.