MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
351.825 351.376	265.539 272.789	73.642 67.904	12.644 10.683

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.63 %	20.93 % 19.33 %	3.59 % 3.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27230 27116	21361 21918	4977 4516	892 682	78.45 % 80.83 %	18.28 % 16.65 %	3.28 % 2.52 %
Elektronics	27177 26959	20749 21145	5516 5047	912 767	76.35 % 78.43 %	20.30 % 18.72 %	3.36 % 2.85 %
Entertainment	26768 26915	20097 20837	5648 5224	1023 854	75.08 % 77.42 %	21.10 % 19.41 %	3.82 % 3.17 %
Cosmetics & Beauty	27049 27157	20360 20996	5709 5294	980 867	75.27 % 77.31 %	21.11 % 19.49 %	3.62 % 3.19 %
Food & Drink	27132 27525	21354 22113	4931 4649	847 763	78.70 % 80.34 %	18.17 % 16.89 %	3.12 % 2.77 %
Home & Garden	27458 26990	21552 21819	5040 4456	866 715	78.49 % 80.84 %	18.36 % 16.51 %	3.15 % 2.65 %
Finance	26977 26599	19463 19762	6451 5916	1063 921	72.15 % 74.30 %	23.91 % 22.24 %	3.94 % 3.46 %
Health	27220 26800	19844 20069	6377 5853	999 878	72.90 % 74.88 %	23.43 % 21.84 %	3.67 % 3.28 %
Pets	26335 27216	20530 21734	4884 4730	921 752	77.96 % 79.86 %	18.55 % 17.38 %	3.50 % 2.76 %
Sport & Fitness	26574 27229	19857 20851	5720 5531	997 847	74.72 % 76.58 %	21.52 % 20.31 %	3.75 % 3.11 %
Job & Career	26901 27167	19825 20600	5981 5664	1095 903	73.70 % 75.83 %	22.23 % 20.85 %	4.07 % 3.32 %
Dating	27981 26796	19558 19395	7306 6446	1117 955	69.90 % 72.38 %	26.11 % 24.06 %	3.99 % 3.56 %
Other	27023 26907	20989 21550	5102 4578	932 779	77.67 % 80.09 %	18.88 % 17.01 %	3.45 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35265 35128	25391 26178	8458 7789	1416 1161	72.00 % 74.52 %	23.98 % 22.17 %	4.02 % 3.31 %
Outlook Mail	34876 35086	25494 26290	8040 7599	1342 1197	73.10 % 74.93 %	23.05 % 21.66 %	3.85 % 3.41 %
Yahoo Mail	35254 34871	26538 26986	7423 6788	1293 1097	75.28 % 77.39 %	21.06 % 19.47 %	3.67 % 3.15 %
AOL Mail	35491 35537	26670 27480	7511 6938	1310 1119	75.15 % 77.33 %	21.16 % 19.52 %	3.69 % 3.15 %
Mail.com	35400 35309	26959 27702	7162 6565	1279 1042	76.16 % 78.46 %	20.23 % 18.59 %	3.61 % 2.95 %
Yandex Mail	35166 35066	25974 26660	7855 7257	1337 1149	73.86 % 76.03 %	22.34 % 20.70 %	3.80 % 3.28 %
GMX Mail	35226 35110	26834 27447	7209 6653	1183 1010	76.18 % 78.17 %	20.46 % 18.95 %	3.36 % 2.88 %
Zoho Mail	35486 35514	27314 28153	7004 6341	1168 1020	76.97 % 79.27 %	19.74 % 17.85 %	3.29 % 2.87 %
ProtonMail	34697 35008	26832 27816	6694 6248	1171 944	77.33 % 79.46 %	19.29 % 17.85 %	3.37 % 2.70 %
Custom Mail	34964 34747	27533 28077	6286 5726	1145 944	78.75 % 80.80 %	17.98 % 16.48 %	3.27 % 2.72 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.