MailChimp and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.026
303.502
|
226.835
233.108
|
66.491
61.496
|
10.700
8.898
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.61 %
76.81 %
|
21.87 %
20.26 %
|
3.52 %
2.93 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23576
23506
|
18328
18827
|
4500
4101
|
748
578
|
77.74 %
80.09 %
|
19.09 %
17.45 %
|
3.17 %
2.46 %
|
Elektronics |
23486
23155
|
17710
17940
|
5001
4575
|
775
640
|
75.41 %
77.48 %
|
21.29 %
19.76 %
|
3.30 %
2.76 %
|
Entertainment |
23119
23191
|
17147
17774
|
5104
4725
|
868
692
|
74.17 %
76.64 %
|
22.08 %
20.37 %
|
3.75 %
2.98 %
|
Cosmetics & Beauty |
23435
23478
|
17438
17954
|
5163
4800
|
834
724
|
74.41 %
76.47 %
|
22.03 %
20.44 %
|
3.56 %
3.08 %
|
Food & Drink |
23284
23763
|
18121
18920
|
4426
4216
|
737
627
|
77.83 %
79.62 %
|
19.01 %
17.74 %
|
3.17 %
2.64 %
|
Home & Garden |
23718
23322
|
18429
18671
|
4554
4037
|
735
614
|
77.70 %
80.06 %
|
19.20 %
17.31 %
|
3.10 %
2.63 %
|
Finance |
23286
23031
|
16543
16903
|
5826
5362
|
917
766
|
71.04 %
73.39 %
|
25.02 %
23.28 %
|
3.94 %
3.33 %
|
Health |
23520
23100
|
16886
17043
|
5788
5322
|
846
735
|
71.79 %
73.78 %
|
24.61 %
23.04 %
|
3.60 %
3.18 %
|
Pets |
22786
23526
|
17628
18630
|
4380
4274
|
778
622
|
77.36 %
79.19 %
|
19.22 %
18.17 %
|
3.41 %
2.64 %
|
Sport & Fitness |
22941
23566
|
16965
17867
|
5139
4999
|
837
700
|
73.95 %
75.82 %
|
22.40 %
21.21 %
|
3.65 %
2.97 %
|
Job & Career |
23240
23519
|
16980
17665
|
5353
5100
|
907
754
|
73.06 %
75.11 %
|
23.03 %
21.68 %
|
3.90 %
3.21 %
|
Dating |
24272
23121
|
16672
16465
|
6673
5864
|
927
792
|
68.69 %
71.21 %
|
27.49 %
25.36 %
|
3.82 %
3.43 %
|
Other |
23363
23224
|
17988
18449
|
4584
4121
|
791
654
|
76.99 %
79.44 %
|
19.62 %
17.74 %
|
3.39 %
2.82 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30447
30268
|
21599
22250
|
7655
7054
|
1193
964
|
70.94 %
73.51 %
|
25.14 %
23.31 %
|
3.92 %
3.18 %
|
Outlook Mail |
29976
30339
|
21611
22479
|
7214
6878
|
1151
982
|
72.09 %
74.09 %
|
24.07 %
22.67 %
|
3.84 %
3.24 %
|
Yahoo Mail |
30468
30129
|
22691
23106
|
6680
6120
|
1097
903
|
74.47 %
76.69 %
|
21.92 %
20.31 %
|
3.60 %
3.00 %
|
AOL Mail |
30692
30601
|
22831
23439
|
6758
6236
|
1103
926
|
74.39 %
76.60 %
|
22.02 %
20.38 %
|
3.59 %
3.03 %
|
Mail.com |
30597
30576
|
23069
23768
|
6454
5940
|
1074
868
|
75.40 %
77.73 %
|
21.09 %
19.43 %
|
3.51 %
2.84 %
|
Yandex Mail |
30476
30294
|
22235
22797
|
7077
6535
|
1164
962
|
72.96 %
75.25 %
|
23.22 %
21.57 %
|
3.82 %
3.18 %
|
GMX Mail |
30440
30350
|
22893
23435
|
6547
6075
|
1000
840
|
75.21 %
77.22 %
|
21.51 %
20.02 %
|
3.29 %
2.77 %
|
Zoho Mail |
30843
30734
|
23481
24121
|
6369
5757
|
993
856
|
76.13 %
78.48 %
|
20.65 %
18.73 %
|
3.22 %
2.79 %
|
ProtonMail |
29997
30213
|
22943
23694
|
6085
5711
|
969
808
|
76.48 %
78.42 %
|
20.29 %
18.90 %
|
3.23 %
2.67 %
|
Custom Mail |
30090
29998
|
23482
24019
|
5652
5190
|
956
789
|
78.04 %
80.07 %
|
18.78 %
17.30 %
|
3.18 %
2.63 %
|
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