ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.228 344.496	278.612 267.159	58.840 66.927	8.776 10.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.47 % 77.55 %	16.99 % 19.43 %	2.53 % 3.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25774 26583	21597 21465	3596 4449	581 669	83.79 % 80.75 %	13.95 % 16.74 %	2.25 % 2.52 %
Elektronics	26678 26418	21662 20695	4371 4973	645 750	81.20 % 78.34 %	16.38 % 18.82 %	2.42 % 2.84 %
Entertainment	26127 26430	20964 20440	4491 5156	672 834	80.24 % 77.34 %	17.19 % 19.51 %	2.57 % 3.16 %
Cosmetics & Beauty	26495 26610	21266 20553	4539 5216	690 841	80.26 % 77.24 %	17.13 % 19.60 %	2.60 % 3.16 %
Food & Drink	26277 26973	22016 21654	3675 4583	586 736	83.78 % 80.28 %	13.99 % 16.99 %	2.23 % 2.73 %
Home & Garden	26956 26500	22496 21398	3883 4398	577 704	83.45 % 80.75 %	14.40 % 16.60 %	2.14 % 2.66 %
Finance	26918 26066	20726 19337	5425 5830	767 899	77.00 % 74.18 %	20.15 % 22.37 %	2.85 % 3.45 %
Health	26676 26285	20766 19660	5211 5774	699 851	77.85 % 74.80 %	19.53 % 21.97 %	2.62 % 3.24 %
Pets	27030 26716	22379 21321	4018 4662	633 733	82.79 % 79.81 %	14.86 % 17.45 %	2.34 % 2.74 %
Sport & Fitness	26747 26661	21202 20385	4819 5446	726 830	79.27 % 76.46 %	18.02 % 20.43 %	2.71 % 3.11 %
Job & Career	27202 26635	21355 20183	5057 5578	790 874	78.51 % 75.78 %	18.59 % 20.94 %	2.90 % 3.28 %
Dating	26453 26251	19962 18970	5738 6355	753 926	75.46 % 72.26 %	21.69 % 24.21 %	2.85 % 3.53 %
Other	26895 26368	22221 21098	4017 4507	657 763	82.62 % 80.01 %	14.94 % 17.09 %	2.44 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34988 34393	26962 25587	7035 7671	991 1135	77.06 % 74.40 %	20.11 % 22.30 %	2.83 % 3.30 %
Outlook Mail	34506 34408	26767 25757	6800 7492	939 1159	77.57 % 74.86 %	19.71 % 21.77 %	2.72 % 3.37 %
Yahoo Mail	34113 34187	27457 26436	5749 6686	907 1065	80.49 % 77.33 %	16.85 % 19.56 %	2.66 % 3.12 %
AOL Mail	34675 34845	27814 26917	5945 6833	916 1095	80.21 % 77.25 %	17.14 % 19.61 %	2.64 % 3.14 %
Mail.com	34771 34642	28320 27156	5577 6473	874 1013	81.45 % 78.39 %	16.04 % 18.69 %	2.51 % 2.92 %
Yandex Mail	34608 34420	27307 26130	6314 7156	987 1134	78.90 % 75.92 %	18.24 % 20.79 %	2.85 % 3.29 %
GMX Mail	34386 34400	27864 26860	5738 6560	784 980	81.03 % 78.08 %	16.69 % 19.07 %	2.28 % 2.85 %
Zoho Mail	35170 34810	28918 27568	5442 6249	810 993	82.22 % 79.20 %	15.47 % 17.95 %	2.30 % 2.85 %
ProtonMail	34687 34332	28509 27249	5375 6167	803 916	82.19 % 79.37 %	15.50 % 17.96 %	2.31 % 2.67 %
Custom Mail	34324 34059	28694 27499	4865 5640	765 920	83.60 % 80.74 %	14.17 % 16.56 %	2.23 % 2.70 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.