ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.158	173.208 165.360	45.198 50.848	5.013 5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 74.43 %	20.23 % 22.89 %	2.24 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17185	13319 13402	2729 3391	355 392	81.20 % 77.99 %	16.64 % 19.73 %	2.16 % 2.28 %
Elektronics	17027 16774	13279 12548	3380 3793	368 433	77.99 % 74.81 %	19.85 % 22.61 %	2.16 % 2.58 %
Entertainment	16836 16875	13008 12524	3451 3886	377 465	77.26 % 74.22 %	20.50 % 23.03 %	2.24 % 2.76 %
Cosmetics & Beauty	16960 17204	13101 12735	3477 3985	382 484	77.25 % 74.02 %	20.50 % 23.16 %	2.25 % 2.81 %
Food & Drink	16657 17547	13525 13588	2812 3521	320 438	81.20 % 77.44 %	16.88 % 20.07 %	1.92 % 2.50 %
Home & Garden	17597 17024	14249 13279	3014 3340	334 405	80.97 % 78.00 %	17.13 % 19.62 %	1.90 % 2.38 %
Finance	17386 16765	12784 11862	4170 4414	432 489	73.53 % 70.75 %	23.98 % 26.33 %	2.48 % 2.92 %
Health	17404 16924	12966 12004	4064 4446	374 474	74.50 % 70.93 %	23.35 % 26.27 %	2.15 % 2.80 %
Pets	17453 17373	14040 13413	3043 3525	370 435	80.44 % 77.21 %	17.44 % 20.29 %	2.12 % 2.50 %
Sport & Fitness	17355 17435	13246 12818	3685 4124	424 493	76.32 % 73.52 %	21.23 % 23.65 %	2.44 % 2.83 %
Job & Career	17735 17177	13457 12533	3819 4142	459 502	75.88 % 72.96 %	21.53 % 24.11 %	2.59 % 2.92 %
Dating	17080 16942	12156 11515	4495 4924	429 503	71.17 % 67.97 %	26.32 % 29.06 %	2.51 % 2.97 %
Other	17526 16933	14078 13139	3059 3357	389 437	80.33 % 77.59 %	17.45 % 19.83 %	2.22 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22047	16539 15592	5428 5835	551 620	73.45 % 70.72 %	24.11 % 26.47 %	2.45 % 2.81 %
Outlook Mail	22523 22218	16719 15905	5256 5671	548 642	74.23 % 71.59 %	23.34 % 25.52 %	2.43 % 2.89 %
Yahoo Mail	21870 22074	17068 16477	4299 5001	503 596	78.04 % 74.64 %	19.66 % 22.66 %	2.30 % 2.70 %
AOL Mail	22550 22549	17519 16803	4513 5121	518 625	77.69 % 74.52 %	20.01 % 22.71 %	2.30 % 2.77 %
Mail.com	22383 22473	17665 16955	4227 4897	491 621	78.92 % 75.45 %	18.88 % 21.79 %	2.19 % 2.76 %
Yandex Mail	22447 22284	17146 16318	4761 5343	540 623	76.38 % 73.23 %	21.21 % 23.98 %	2.41 % 2.80 %
GMX Mail	22078 22092	17089 16429	4521 5102	468 561	77.40 % 74.37 %	20.48 % 23.09 %	2.12 % 2.54 %
Zoho Mail	22624 22582	17952 17228	4197 4785	475 569	79.35 % 76.29 %	18.55 % 21.19 %	2.10 % 2.52 %
ProtonMail	22358 22139	17632 16770	4260 4820	466 549	78.86 % 75.75 %	19.05 % 21.77 %	2.08 % 2.48 %
Custom Mail	22068 21700	17879 16883	3736 4273	453 544	81.02 % 77.80 %	16.93 % 19.69 %	2.05 % 2.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.