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ActiveCampaign and Rapidmail Email Deliverability Comparison

  ActiveCampaign
  Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  249.566
  196.678
  188.087
  48.036
  54.505
  5.775
  6.974

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  75.37 %
  19.18 %
  21.84 %
  2.31 %
  2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  19320
  15144
  15223
  2900
  3635
  401
  462
  82.10 %
  78.79 %
  15.72 %
  18.81 %
  2.17 %
  2.39 %
Elektronics
  19102
  18966
  15101
  14386
  3578
  4067
  423
  513
  79.05 %
  75.85 %
  18.73 %
  21.44 %
  2.21 %
  2.70 %
Entertainment
  18900
  18966
  14793
  14249
  3671
  4167
  436
  550
  78.27 %
  75.13 %
  19.42 %
  21.97 %
  2.31 %
  2.90 %
Cosmetics & Beauty
  19112
  19390
  14961
  14537
  3703
  4279
  448
  574
  78.28 %
  74.97 %
  19.38 %
  22.07 %
  2.34 %
  2.96 %
Food & Drink
  18839
  19652
  15475
  15393
  2996
  3760
  368
  499
  82.14 %
  78.33 %
  15.90 %
  19.13 %
  1.95 %
  2.54 %
Home & Garden
  19696
  19095
  16114
  15042
  3196
  3578
  386
  475
  81.81 %
  78.77 %
  16.23 %
  18.74 %
  1.96 %
  2.49 %
Finance
  19457
  18883
  14528
  13570
  4430
  4735
  499
  578
  74.67 %
  71.86 %
  22.77 %
  25.08 %
  2.56 %
  3.06 %
Health
  19424
  19008
  14679
  13684
  4304
  4742
  441
  582
  75.57 %
  71.99 %
  22.16 %
  24.95 %
  2.27 %
  3.06 %
Pets
  19487
  19393
  15836
  15129
  3238
  3773
  413
  491
  81.26 %
  78.01 %
  16.62 %
  19.46 %
  2.12 %
  2.53 %
Sport & Fitness
  19468
  19488
  15048
  14507
  3926
  4423
  494
  558
  77.30 %
  74.44 %
  20.17 %
  22.70 %
  2.54 %
  2.86 %
Job & Career
  19858
  19312
  15258
  14259
  4083
  4470
  517
  583
  76.84 %
  73.83 %
  20.56 %
  23.15 %
  2.60 %
  3.02 %
Dating
  19151
  19003
  13894
  13162
  4759
  5250
  498
  591
  72.55 %
  69.26 %
  24.85 %
  27.63 %
  2.60 %
  3.11 %
Other
  19550
  19090
  15847
  14946
  3252
  3626
  451
  518
  81.06 %
  78.29 %
  16.63 %
  18.99 %
  2.31 %
  2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  24852
  18800
  17857
  5755
  6263
  651
  732
  74.59 %
  71.85 %
  22.83 %
  25.20 %
  2.58 %
  2.95 %
Outlook Mail
  25175
  24858
  18961
  18038
  5587
  6066
  627
  754
  75.32 %
  72.56 %
  22.19 %
  24.40 %
  2.49 %
  3.03 %
Yahoo Mail
  24532
  24716
  19362
  18639
  4602
  5377
  568
  700
  78.93 %
  75.41 %
  18.76 %
  21.76 %
  2.32 %
  2.83 %
AOL Mail
  25180
  25321
  19781
  19071
  4808
  5514
  591
  736
  78.56 %
  75.32 %
  19.09 %
  21.78 %
  2.35 %
  2.91 %
Mail.com
  25139
  25152
  20049
  19197
  4511
  5249
  579
  706
  79.75 %
  76.32 %
  17.94 %
  20.87 %
  2.30 %
  2.81 %
Yandex Mail
  25112
  24943
  19391
  18459
  5084
  5743
  637
  741
  77.22 %
  74.00 %
  20.25 %
  23.02 %
  2.54 %
  2.97 %
GMX Mail
  24934
  24878
  19610
  18783
  4781
  5440
  543
  655
  78.65 %
  75.50 %
  19.17 %
  21.87 %
  2.18 %
  2.63 %
Zoho Mail
  25409
  25356
  20414
  19560
  4457
  5120
  538
  676
  80.34 %
  77.14 %
  17.54 %
  20.19 %
  2.12 %
  2.67 %
ProtonMail
  25002
  24867
  19997
  19100
  4482
  5126
  523
  641
  79.98 %
  76.81 %
  17.93 %
  20.61 %
  2.09 %
  2.58 %
Custom Mail
  24800
  24623
  20313
  19383
  3969
  4607
  518
  633
  81.91 %
  78.72 %
  16.00 %
  18.71 %
  2.09 %
  2.57 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.