ActiveCampaign and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
372.006
|
302.146
289.978
|
61.850
70.581
|
9.566
11.447
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
77.95 %
|
16.56 %
18.97 %
|
2.56 %
3.08 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28695
|
23493
23276
|
3787
4688
|
627
731
|
84.18 %
81.12 %
|
13.57 %
16.34 %
|
2.25 %
2.55 %
|
Elektronics |
28790
28456
|
23503
22405
|
4587
5228
|
700
823
|
81.64 %
78.74 %
|
15.93 %
18.37 %
|
2.43 %
2.89 %
|
Entertainment |
28205
28559
|
22754
22208
|
4720
5439
|
731
912
|
80.67 %
77.76 %
|
16.73 %
19.04 %
|
2.59 %
3.19 %
|
Cosmetics & Beauty |
28594
28656
|
23071
22253
|
4768
5490
|
755
913
|
80.68 %
77.66 %
|
16.67 %
19.16 %
|
2.64 %
3.19 %
|
Food & Drink |
28276
29151
|
23777
23499
|
3859
4826
|
640
826
|
84.09 %
80.61 %
|
13.65 %
16.56 %
|
2.26 %
2.83 %
|
Home & Garden |
29146
28563
|
24428
23160
|
4086
4631
|
632
772
|
83.81 %
81.08 %
|
14.02 %
16.21 %
|
2.17 %
2.70 %
|
Finance |
28924
28254
|
22402
21093
|
5687
6166
|
835
995
|
77.45 %
74.65 %
|
19.66 %
21.82 %
|
2.89 %
3.52 %
|
Health |
28751
28389
|
22534
21382
|
5460
6075
|
757
932
|
78.38 %
75.32 %
|
18.99 %
21.40 %
|
2.63 %
3.28 %
|
Pets |
29138
28785
|
24221
23061
|
4229
4916
|
688
808
|
83.13 %
80.11 %
|
14.51 %
17.08 %
|
2.36 %
2.81 %
|
Sport & Fitness |
28819
28830
|
22960
22163
|
5066
5760
|
793
907
|
79.67 %
76.87 %
|
17.58 %
19.98 %
|
2.75 %
3.15 %
|
Job & Career |
29306
28804
|
23111
21931
|
5340
5908
|
855
965
|
78.86 %
76.14 %
|
18.22 %
20.51 %
|
2.92 %
3.35 %
|
Dating |
28577
28412
|
21722
20694
|
6019
6689
|
836
1029
|
76.01 %
72.84 %
|
21.06 %
23.54 %
|
2.93 %
3.62 %
|
Other |
29129
28452
|
24170
22853
|
4242
4765
|
717
834
|
82.98 %
80.32 %
|
14.56 %
16.75 %
|
2.46 %
2.93 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37126
|
29304
27802
|
7404
8087
|
1089
1237
|
77.53 %
74.89 %
|
19.59 %
21.78 %
|
2.88 %
3.33 %
|
Outlook Mail |
37259
37230
|
29081
28031
|
7151
7908
|
1027
1291
|
78.05 %
75.29 %
|
19.19 %
21.24 %
|
2.76 %
3.47 %
|
Yahoo Mail |
36927
36923
|
29857
28674
|
6081
7074
|
989
1175
|
80.85 %
77.66 %
|
16.47 %
19.16 %
|
2.68 %
3.18 %
|
AOL Mail |
37447
37599
|
30162
29180
|
6269
7217
|
1016
1202
|
80.55 %
77.61 %
|
16.74 %
19.19 %
|
2.71 %
3.20 %
|
Mail.com |
37435
37400
|
30630
29447
|
5856
6828
|
949
1125
|
81.82 %
78.74 %
|
15.64 %
18.26 %
|
2.54 %
3.01 %
|
Yandex Mail |
37317
37102
|
29600
28293
|
6657
7561
|
1060
1248
|
79.32 %
76.26 %
|
17.84 %
20.38 %
|
2.84 %
3.36 %
|
GMX Mail |
36993
37183
|
30162
29211
|
5989
6895
|
842
1077
|
81.53 %
78.56 %
|
16.19 %
18.54 %
|
2.28 %
2.90 %
|
Zoho Mail |
37823
37565
|
31240
29890
|
5702
6584
|
881
1091
|
82.60 %
79.57 %
|
15.08 %
17.53 %
|
2.33 %
2.90 %
|
ProtonMail |
37521
37086
|
31012
29610
|
5631
6470
|
878
1006
|
82.65 %
79.84 %
|
15.01 %
17.45 %
|
2.34 %
2.71 %
|
Custom Mail |
37043
36792
|
31098
29840
|
5110
5957
|
835
995
|
83.95 %
81.10 %
|
13.79 %
16.19 %
|
2.25 %
2.70 %
|
Compare ActiveCampaign with other providers
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