ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 392.380	319.752 306.965	64.147 73.232	10.204 12.183

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 78.23 %	16.28 % 18.66 %	2.59 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30295	24901 24653	3938 4862	669 780	84.39 % 81.38 %	13.35 % 16.05 %	2.27 % 2.57 %
Elektronics	30381 30076	24887 23764	4748 5426	746 886	81.92 % 79.01 %	15.63 % 18.04 %	2.46 % 2.95 %
Entertainment	29742 30115	24076 23499	4891 5642	775 974	80.95 % 78.03 %	16.44 % 18.73 %	2.61 % 3.23 %
Cosmetics & Beauty	30189 30191	24439 23540	4948 5692	802 959	80.95 % 77.97 %	16.39 % 18.85 %	2.66 % 3.18 %
Food & Drink	29819 30645	25135 24788	4005 4991	679 866	84.29 % 80.89 %	13.43 % 16.29 %	2.28 % 2.83 %
Home & Garden	30768 30273	25855 24614	4239 4828	674 831	84.03 % 81.31 %	13.78 % 15.95 %	2.19 % 2.75 %
Finance	30542 29824	23759 22350	5900 6408	883 1066	77.79 % 74.94 %	19.32 % 21.49 %	2.89 % 3.57 %
Health	30333 29904	23866 22639	5654 6286	813 979	78.68 % 75.71 %	18.64 % 21.02 %	2.68 % 3.27 %
Pets	30703 30295	25585 24333	4385 5100	733 862	83.33 % 80.32 %	14.28 % 16.83 %	2.39 % 2.85 %
Sport & Fitness	30329 30355	24230 23415	5251 5977	848 963	79.89 % 77.14 %	17.31 % 19.69 %	2.80 % 3.17 %
Job & Career	30922 30323	24449 23164	5551 6131	922 1028	79.07 % 76.39 %	17.95 % 20.22 %	2.98 % 3.39 %
Dating	30160 29964	23029 21949	6231 6920	900 1095	76.36 % 73.25 %	20.66 % 23.09 %	2.98 % 3.65 %
Other	30707 30120	25541 24257	4406 4969	760 894	83.18 % 80.53 %	14.35 % 16.50 %	2.48 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39147	31034 29421	7675 8386	1177 1340	77.81 % 75.16 %	19.24 % 21.42 %	2.95 % 3.42 %
Outlook Mail	39257 39383	30769 29784	7408 8224	1080 1375	78.38 % 75.63 %	18.87 % 20.88 %	2.75 % 3.49 %
Yahoo Mail	38991 38955	31611 30367	6323 7346	1057 1242	81.07 % 77.95 %	16.22 % 18.86 %	2.71 % 3.19 %
AOL Mail	39547 39541	31945 30779	6517 7478	1085 1284	80.78 % 77.84 %	16.48 % 18.91 %	2.74 % 3.25 %
Mail.com	39528 39465	32435 31178	6085 7098	1008 1189	82.06 % 79.00 %	15.39 % 17.99 %	2.55 % 3.01 %
Yandex Mail	39366 39134	31330 29957	6915 7861	1121 1316	79.59 % 76.55 %	17.57 % 20.09 %	2.85 % 3.36 %
GMX Mail	39010 39235	31926 30954	6192 7141	892 1140	81.84 % 78.89 %	15.87 % 18.20 %	2.29 % 2.91 %
Zoho Mail	39910 39573	33058 31582	5910 6823	942 1168	82.83 % 79.81 %	14.81 % 17.24 %	2.36 % 2.95 %
ProtonMail	39592 39164	32814 31385	5828 6702	950 1077	82.88 % 80.14 %	14.72 % 17.11 %	2.40 % 2.75 %
Custom Mail	39016 38783	32830 31558	5294 6173	892 1052	84.14 % 81.37 %	13.57 % 15.92 %	2.29 % 2.71 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.