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ActiveCampaign and Rapidmail Email Deliverability Comparison

  ActiveCampaign
  Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  303.502
  243.674
  233.108
  54.154
  61.496
  7.449
  8.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  76.81 %
  17.74 %
  20.26 %
  2.44 %
  2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  23506
  18816
  18827
  3292
  4101
  495
  578
  83.25 %
  80.09 %
  14.56 %
  17.45 %
  2.19 %
  2.46 %
Elektronics
  23468
  23155
  18879
  17940
  4028
  4575
  561
  640
  80.45 %
  77.48 %
  17.16 %
  19.76 %
  2.39 %
  2.76 %
Entertainment
  23095
  23191
  18373
  17774
  4144
  4725
  578
  692
  79.55 %
  76.64 %
  17.94 %
  20.37 %
  2.50 %
  2.98 %
Cosmetics & Beauty
  23290
  23478
  18543
  17954
  4175
  4800
  572
  724
  79.62 %
  76.47 %
  17.93 %
  20.44 %
  2.46 %
  3.08 %
Food & Drink
  23102
  23763
  19229
  18920
  3384
  4216
  489
  627
  83.24 %
  79.62 %
  14.65 %
  17.74 %
  2.12 %
  2.64 %
Home & Garden
  23839
  23322
  19772
  18671
  3576
  4037
  491
  614
  82.94 %
  80.06 %
  15.00 %
  17.31 %
  2.06 %
  2.63 %
Finance
  23790
  23031
  18156
  16903
  5001
  5362
  633
  766
  76.32 %
  73.39 %
  21.02 %
  23.28 %
  2.66 %
  3.33 %
Health
  23503
  23100
  18117
  17043
  4807
  5322
  579
  735
  77.08 %
  73.78 %
  20.45 %
  23.04 %
  2.46 %
  3.18 %
Pets
  23756
  23526
  19543
  18630
  3673
  4274
  540
  622
  82.27 %
  79.19 %
  15.46 %
  18.17 %
  2.27 %
  2.64 %
Sport & Fitness
  23623
  23566
  18577
  17867
  4430
  4999
  616
  700
  78.64 %
  75.82 %
  18.75 %
  21.21 %
  2.61 %
  2.97 %
Job & Career
  24046
  23519
  18735
  17665
  4635
  5100
  676
  754
  77.91 %
  75.11 %
  19.28 %
  21.68 %
  2.81 %
  3.21 %
Dating
  23352
  23121
  17381
  16465
  5322
  5864
  649
  792
  74.43 %
  71.21 %
  22.79 %
  25.36 %
  2.78 %
  3.43 %
Other
  23810
  23224
  19553
  18449
  3687
  4121
  570
  654
  82.12 %
  79.44 %
  15.49 %
  17.74 %
  2.39 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  30268
  23409
  22250
  6474
  7054
  837
  964
  76.20 %
  73.51 %
  21.07 %
  23.31 %
  2.72 %
  3.18 %
Outlook Mail
  30628
  30339
  23534
  22479
  6288
  6878
  806
  982
  76.84 %
  74.09 %
  20.53 %
  22.67 %
  2.63 %
  3.24 %
Yahoo Mail
  30018
  30129
  24013
  23106
  5253
  6120
  752
  903
  80.00 %
  76.69 %
  17.50 %
  20.31 %
  2.51 %
  3.00 %
AOL Mail
  30533
  30601
  24314
  23439
  5446
  6236
  773
  926
  79.63 %
  76.60 %
  17.84 %
  20.38 %
  2.53 %
  3.03 %
Mail.com
  30551
  30576
  24727
  23768
  5098
  5940
  726
  868
  80.94 %
  77.73 %
  16.69 %
  19.43 %
  2.38 %
  2.84 %
Yandex Mail
  30515
  30294
  23905
  22797
  5778
  6535
  832
  962
  78.34 %
  75.25 %
  18.93 %
  21.57 %
  2.73 %
  3.18 %
GMX Mail
  30398
  30350
  24385
  23435
  5327
  6075
  686
  840
  80.22 %
  77.22 %
  17.52 %
  20.02 %
  2.26 %
  2.77 %
Zoho Mail
  31112
  30734
  25387
  24121
  5029
  5757
  696
  856
  81.60 %
  78.48 %
  16.16 %
  18.73 %
  2.24 %
  2.79 %
ProtonMail
  30518
  30213
  24856
  23694
  4984
  5711
  678
  808
  81.45 %
  78.42 %
  16.33 %
  18.90 %
  2.22 %
  2.67 %
Custom Mail
  30284
  29998
  25144
  24019
  4477
  5190
  663
  789
  83.03 %
  80.07 %
  14.78 %
  17.30 %
  2.19 %
  2.63 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.