ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 181.189	137.981 131.308	40.595 45.445	3.743 4.436

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 72.47 %	22.27 % 25.08 %	2.05 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 14019	10639 10682	2441 3036	263 301	79.73 % 76.20 %	18.29 % 21.66 %	1.97 % 2.15 %
Elektronics	13924 13588	10595 9875	3061 3400	268 313	76.09 % 72.67 %	21.98 % 25.02 %	1.92 % 2.30 %
Entertainment	13741 13706	10353 9921	3102 3453	286 332	75.34 % 72.38 %	22.57 % 25.19 %	2.08 % 2.42 %
Cosmetics & Beauty	13789 13950	10392 10030	3116 3560	281 360	75.36 % 71.90 %	22.60 % 25.52 %	2.04 % 2.58 %
Food & Drink	13665 14423	10875 10921	2541 3168	249 334	79.58 % 75.72 %	18.59 % 21.96 %	1.82 % 2.32 %
Home & Garden	14452 13914	11468 10631	2724 2985	260 298	79.35 % 76.41 %	18.85 % 21.45 %	1.80 % 2.14 %
Finance	14146 13656	10105 9348	3744 3938	297 370	71.43 % 68.45 %	26.47 % 28.84 %	2.10 % 2.71 %
Health	14184 13866	10241 9505	3668 4011	275 350	72.20 % 68.55 %	25.86 % 28.93 %	1.94 % 2.52 %
Pets	14212 14219	11225 10753	2710 3138	277 328	78.98 % 75.62 %	19.07 % 22.07 %	1.95 % 2.31 %
Sport & Fitness	14237 14250	10610 10223	3305 3664	322 363	74.52 % 71.74 %	23.21 % 25.71 %	2.26 % 2.55 %
Job & Career	14523 14027	10771 9990	3395 3665	357 372	74.17 % 71.22 %	23.38 % 26.13 %	2.46 % 2.65 %
Dating	13798 13825	9425 9001	4056 4455	317 369	68.31 % 65.11 %	29.40 % 32.22 %	2.30 % 2.67 %
Other	14305 13746	11282 10428	2732 2972	291 346	78.87 % 75.86 %	19.10 % 21.62 %	2.03 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 18001	13122 12306	4880 5232	393 463	71.33 % 68.36 %	26.53 % 29.07 %	2.14 % 2.57 %
Outlook Mail	18379 18098	13252 12579	4710 5056	417 463	72.10 % 69.50 %	25.63 % 27.94 %	2.27 % 2.56 %
Yahoo Mail	17741 17898	13571 13037	3802 4417	368 444	76.50 % 72.84 %	21.43 % 24.68 %	2.07 % 2.48 %
AOL Mail	18443 18442	14023 13424	4025 4552	395 466	76.03 % 72.79 %	21.82 % 24.68 %	2.14 % 2.53 %
Mail.com	18195 18472	14058 13628	3776 4376	361 468	77.26 % 73.78 %	20.75 % 23.69 %	1.98 % 2.53 %
Yandex Mail	18254 18145	13618 12943	4228 4732	408 470	74.60 % 71.33 %	23.16 % 26.08 %	2.24 % 2.59 %
GMX Mail	18052 17944	13582 12940	4124 4604	346 400	75.24 % 72.11 %	22.85 % 25.66 %	1.92 % 2.23 %
Zoho Mail	18575 18453	14413 13739	3802 4291	360 423	77.59 % 74.45 %	20.47 % 23.25 %	1.94 % 2.29 %
ProtonMail	18277 18083	14024 13301	3892 4363	361 419	76.73 % 73.56 %	21.29 % 24.13 %	1.98 % 2.32 %
Custom Mail	18008 17653	14318 13411	3356 3822	334 420	79.51 % 75.97 %	18.64 % 21.65 %	1.85 % 2.38 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.