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ActiveCampaign and Rapidmail Email Deliverability Comparison

  ActiveCampaign
  Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  112.678
  80.047
  74.307
  32.833
  36.413
  1.579
  1.958

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  65.95 %
  28.69 %
  32.32 %
  1.38 %
  1.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8874
  6030
  6260
  1937
  2463
  115
  151
  74.61 %
  70.54 %
  23.97 %
  27.76 %
  1.42 %
  1.70 %
Elektronics
  8611
  8477
  5991
  5559
  2506
  2775
  114
  143
  69.57 %
  65.58 %
  29.10 %
  32.74 %
  1.32 %
  1.69 %
Entertainment
  8613
  8376
  5987
  5483
  2514
  2748
  112
  145
  69.51 %
  65.46 %
  29.19 %
  32.81 %
  1.30 %
  1.73 %
Cosmetics & Beauty
  8737
  8778
  6095
  5741
  2528
  2880
  114
  157
  69.76 %
  65.40 %
  28.93 %
  32.81 %
  1.30 %
  1.79 %
Food & Drink
  8555
  9195
  6358
  6461
  2070
  2580
  127
  154
  74.32 %
  70.27 %
  24.20 %
  28.06 %
  1.48 %
  1.67 %
Home & Garden
  9181
  8577
  6836
  6048
  2220
  2386
  125
  143
  74.46 %
  70.51 %
  24.18 %
  27.82 %
  1.36 %
  1.67 %
Finance
  8967
  8313
  5810
  5036
  3040
  3128
  117
  149
  64.79 %
  60.58 %
  33.90 %
  37.63 %
  1.30 %
  1.79 %
Health
  8968
  8555
  5813
  5165
  3034
  3243
  121
  147
  64.82 %
  60.37 %
  33.83 %
  37.91 %
  1.35 %
  1.72 %
Pets
  9011
  8822
  6731
  6197
  2159
  2472
  121
  153
  74.70 %
  70.24 %
  23.96 %
  28.02 %
  1.34 %
  1.73 %
Sport & Fitness
  9009
  8898
  6231
  5832
  2648
  2904
  130
  162
  69.16 %
  65.54 %
  29.39 %
  32.64 %
  1.44 %
  1.82 %
Job & Career
  9156
  8786
  6377
  5783
  2653
  2856
  126
  147
  69.65 %
  65.82 %
  28.98 %
  32.51 %
  1.38 %
  1.67 %
Dating
  8547
  8573
  5075
  4762
  3344
  3654
  128
  157
  59.38 %
  55.55 %
  39.12 %
  42.62 %
  1.50 %
  1.83 %
Other
  9022
  8454
  6713
  5980
  2180
  2324
  129
  150
  74.41 %
  70.74 %
  24.16 %
  27.49 %
  1.43 %
  1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  10960
  7456
  6590
  3977
  4184
  162
  186
  64.30 %
  60.13 %
  34.30 %
  38.18 %
  1.40 %
  1.70 %
Outlook Mail
  11605
  11173
  7632
  6955
  3811
  4022
  162
  196
  65.76 %
  62.25 %
  32.84 %
  36.00 %
  1.40 %
  1.75 %
Yahoo Mail
  10990
  11269
  7841
  7592
  2991
  3489
  158
  188
  71.35 %
  67.37 %
  27.22 %
  30.96 %
  1.44 %
  1.67 %
AOL Mail
  11585
  11544
  8235
  7766
  3192
  3581
  158
  197
  71.08 %
  67.27 %
  27.55 %
  31.02 %
  1.36 %
  1.71 %
Mail.com
  11524
  11619
  8341
  7919
  3032
  3495
  151
  205
  72.38 %
  68.16 %
  26.31 %
  30.08 %
  1.31 %
  1.76 %
Yandex Mail
  11400
  11211
  7915
  7309
  3329
  3705
  156
  197
  69.43 %
  65.19 %
  29.20 %
  33.05 %
  1.37 %
  1.76 %
GMX Mail
  11372
  11199
  7776
  7213
  3441
  3795
  155
  191
  68.38 %
  64.41 %
  30.26 %
  33.89 %
  1.36 %
  1.71 %
Zoho Mail
  11812
  11511
  8540
  7851
  3112
  3464
  160
  196
  72.30 %
  68.20 %
  26.35 %
  30.09 %
  1.35 %
  1.70 %
ProtonMail
  11536
  11211
  8118
  7411
  3251
  3596
  167
  204
  70.37 %
  66.10 %
  28.18 %
  32.08 %
  1.45 %
  1.82 %
Custom Mail
  11040
  10981
  8193
  7701
  2697
  3082
  150
  198
  74.21 %
  70.13 %
  24.43 %
  28.07 %
  1.36 %
  1.80 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.