ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 401.141	327.272 314.199	65.254 74.453	10.506 12.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 78.33 %	16.19 % 18.56 %	2.61 % 3.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 30974	25471 25224	4003 4944	680 806	84.47 % 81.44 %	13.28 % 15.96 %	2.26 % 2.60 %
Elektronics	31068 30755	25463 24335	4831 5515	774 905	81.96 % 79.13 %	15.55 % 17.93 %	2.49 % 2.94 %
Entertainment	30443 30788	24669 24052	4977 5734	797 1002	81.03 % 78.12 %	16.35 % 18.62 %	2.62 % 3.25 %
Cosmetics & Beauty	30878 30861	25019 24098	5032 5783	827 980	81.03 % 78.09 %	16.30 % 18.74 %	2.68 % 3.18 %
Food & Drink	30554 31304	25764 25357	4083 5069	707 878	84.32 % 81.00 %	13.36 % 16.19 %	2.31 % 2.80 %
Home & Garden	31512 30932	26501 25170	4319 4909	692 853	84.10 % 81.37 %	13.71 % 15.87 %	2.20 % 2.76 %
Finance	31241 30454	24329 22853	6001 6508	911 1093	77.88 % 75.04 %	19.21 % 21.37 %	2.92 % 3.59 %
Health	30981 30549	24395 23162	5743 6386	843 1001	78.74 % 75.82 %	18.54 % 20.90 %	2.72 % 3.28 %
Pets	31342 30946	26133 24881	4456 5182	753 883	83.38 % 80.40 %	14.22 % 16.75 %	2.40 % 2.85 %
Sport & Fitness	31096 31026	24871 23962	5353 6078	872 986	79.98 % 77.23 %	17.21 % 19.59 %	2.80 % 3.18 %
Job & Career	31571 31048	24984 23737	5644 6248	943 1063	79.14 % 76.45 %	17.88 % 20.12 %	2.99 % 3.42 %
Dating	30780 30714	23532 22550	6325 7039	923 1125	76.45 % 73.42 %	20.55 % 22.92 %	3.00 % 3.66 %
Other	31412 30790	26141 24818	4487 5058	784 914	83.22 % 80.60 %	14.28 % 16.43 %	2.50 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 39819	31561 29942	7790 8514	1214 1363	77.80 % 75.20 %	19.20 % 21.38 %	2.99 % 3.42 %
Outlook Mail	39929 40019	31326 30308	7496 8317	1107 1394	78.45 % 75.73 %	18.77 % 20.78 %	2.77 % 3.48 %
Yahoo Mail	39663 39626	32166 30924	6410 7439	1087 1263	81.10 % 78.04 %	16.16 % 18.77 %	2.74 % 3.19 %
AOL Mail	40277 40229	32556 31337	6615 7581	1106 1311	80.83 % 77.90 %	16.42 % 18.84 %	2.75 % 3.26 %
Mail.com	40186 40092	32996 31696	6163 7182	1027 1214	82.11 % 79.06 %	15.34 % 17.91 %	2.56 % 3.03 %
Yandex Mail	40043 39847	31889 30534	7011 7973	1143 1340	79.64 % 76.63 %	17.51 % 20.01 %	2.85 % 3.36 %
GMX Mail	39748 39961	32563 31559	6275 7234	910 1168	81.92 % 78.97 %	15.79 % 18.10 %	2.29 % 2.92 %
Zoho Mail	40599 40290	33651 32187	5985 6910	963 1193	82.89 % 79.89 %	14.74 % 17.15 %	2.37 % 2.96 %
ProtonMail	40292 39807	33427 31929	5898 6779	967 1099	82.96 % 80.21 %	14.64 % 17.03 %	2.40 % 2.76 %
Custom Mail	39652 39437	33384 32120	5360 6248	908 1069	84.19 % 81.45 %	13.52 % 15.84 %	2.29 % 2.71 %
iCloud Mail	694 667	558 525	108 114	28 28	80.40 % 78.71 %	15.56 % 17.09 %	4.03 % 4.20 %
Tuta	707 673	604 566	78 83	25 24	85.43 % 84.10 %	11.03 % 12.33 %	3.54 % 3.57 %
Juno.com	677 674	591 572	65 79	21 23	87.30 % 84.87 %	9.60 % 11.72 %	3.10 % 3.41 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.