ActiveCampaign and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
283.337
|
226.157
216.324
|
51.879
58.869
|
6.797
8.144
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
76.35 %
|
18.21 %
20.78 %
|
2.39 %
2.87 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
21935
|
17423
17479
|
3148
3927
|
458
529
|
82.85 %
79.69 %
|
14.97 %
17.90 %
|
2.18 %
2.41 %
|
Elektronics |
21822
21575
|
17457
16595
|
3858
4381
|
507
599
|
80.00 %
76.92 %
|
17.68 %
20.31 %
|
2.32 %
2.78 %
|
Entertainment |
21535
21599
|
17034
16449
|
3970
4513
|
531
637
|
79.10 %
76.16 %
|
18.44 %
20.89 %
|
2.47 %
2.95 %
|
Cosmetics & Beauty |
21727
21943
|
17200
16667
|
3997
4605
|
530
671
|
79.16 %
75.96 %
|
18.40 %
20.99 %
|
2.44 %
3.06 %
|
Food & Drink |
21510
22209
|
17821
17592
|
3242
4042
|
447
575
|
82.85 %
79.21 %
|
15.07 %
18.20 %
|
2.08 %
2.59 %
|
Home & Garden |
22289
21723
|
18411
17311
|
3431
3862
|
447
550
|
82.60 %
79.69 %
|
15.39 %
17.78 %
|
2.01 %
2.53 %
|
Finance |
22217
21493
|
16839
15675
|
4792
5128
|
586
690
|
75.79 %
72.93 %
|
21.57 %
23.86 %
|
2.64 %
3.21 %
|
Health |
21955
21567
|
16815
15793
|
4617
5103
|
523
671
|
76.59 %
73.23 %
|
21.03 %
23.66 %
|
2.38 %
3.11 %
|
Pets |
22116
21998
|
18124
17333
|
3506
4089
|
486
576
|
81.95 %
78.79 %
|
15.85 %
18.59 %
|
2.20 %
2.62 %
|
Sport & Fitness |
22032
21982
|
17234
16575
|
4235
4771
|
563
636
|
78.22 %
75.40 %
|
19.22 %
21.70 %
|
2.56 %
2.89 %
|
Job & Career |
22474
21979
|
17441
16428
|
4427
4869
|
606
682
|
77.61 %
74.74 %
|
19.70 %
22.15 %
|
2.70 %
3.10 %
|
Dating |
21859
21606
|
16143
15246
|
5122
5636
|
594
724
|
73.85 %
70.56 %
|
23.43 %
26.09 %
|
2.72 %
3.35 %
|
Other |
22268
21728
|
18215
17181
|
3534
3943
|
519
604
|
81.80 %
79.07 %
|
15.87 %
18.15 %
|
2.33 %
2.78 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
28257
|
21683
20623
|
6204
6760
|
762
874
|
75.69 %
72.98 %
|
21.66 %
23.92 %
|
2.66 %
3.09 %
|
Outlook Mail |
28601
28274
|
21837
20812
|
6026
6569
|
738
893
|
76.35 %
73.61 %
|
21.07 %
23.23 %
|
2.58 %
3.16 %
|
Yahoo Mail |
27970
28107
|
22271
21456
|
5008
5838
|
691
813
|
79.62 %
76.34 %
|
17.90 %
20.77 %
|
2.47 %
2.89 %
|
AOL Mail |
28577
28559
|
22653
21757
|
5216
5954
|
708
848
|
79.27 %
76.18 %
|
18.25 %
20.85 %
|
2.48 %
2.97 %
|
Mail.com |
28490
28594
|
22952
22093
|
4875
5685
|
663
816
|
80.56 %
77.26 %
|
17.11 %
19.88 %
|
2.33 %
2.85 %
|
Yandex Mail |
28497
28356
|
22218
21230
|
5524
6248
|
755
878
|
77.97 %
74.87 %
|
19.38 %
22.03 %
|
2.65 %
3.10 %
|
GMX Mail |
28404
28301
|
22638
21698
|
5129
5836
|
637
767
|
79.70 %
76.67 %
|
18.06 %
20.62 %
|
2.24 %
2.71 %
|
Zoho Mail |
29013
28681
|
23566
22377
|
4823
5515
|
624
789
|
81.23 %
78.02 %
|
16.62 %
19.23 %
|
2.15 %
2.75 %
|
ProtonMail |
28453
28230
|
23044
21995
|
4798
5493
|
611
742
|
80.99 %
77.91 %
|
16.86 %
19.46 %
|
2.15 %
2.63 %
|
Custom Mail |
28179
27978
|
23295
22283
|
4276
4971
|
608
724
|
82.67 %
79.64 %
|
15.17 %
17.77 %
|
2.16 %
2.59 %
|
Compare ActiveCampaign with other providers
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