ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 378.801	307.926 295.673	62.633 71.456	9.799 11.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 78.05 %	16.47 % 18.86 %	2.58 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29235	23932 23744	3835 4744	644 747	84.23 % 81.22 %	13.50 % 16.23 %	2.27 % 2.56 %
Elektronics	29329 28959	23968 22830	4643 5288	718 841	81.72 % 78.84 %	15.83 % 18.26 %	2.45 % 2.90 %
Entertainment	28752 29073	23221 22640	4783 5506	748 927	80.76 % 77.87 %	16.64 % 18.94 %	2.60 % 3.19 %
Cosmetics & Beauty	29113 29135	23515 22657	4827 5552	771 926	80.77 % 77.77 %	16.58 % 19.06 %	2.65 % 3.18 %
Food & Drink	28807 29650	24244 23931	3911 4879	652 840	84.16 % 80.71 %	13.58 % 16.46 %	2.26 % 2.83 %
Home & Garden	29644 29144	24865 23655	4134 4696	645 793	83.88 % 81.17 %	13.95 % 16.11 %	2.18 % 2.72 %
Finance	29436 28797	22825 21533	5757 6250	854 1014	77.54 % 74.78 %	19.56 % 21.70 %	2.90 % 3.52 %
Health	29295 28918	22988 21829	5527 6147	780 942	78.47 % 75.49 %	18.87 % 21.26 %	2.66 % 3.26 %
Pets	29665 29306	24673 23500	4285 4978	707 828	83.17 % 80.19 %	14.44 % 16.99 %	2.38 % 2.83 %
Sport & Fitness	29346 29330	23400 22578	5134 5829	812 923	79.74 % 76.98 %	17.49 % 19.87 %	2.77 % 3.15 %
Job & Career	29857 29334	23560 22363	5415 5989	882 982	78.91 % 76.24 %	18.14 % 20.42 %	2.95 % 3.35 %
Dating	29100 28941	22156 21117	6091 6769	853 1055	76.14 % 72.97 %	20.93 % 23.39 %	2.93 % 3.65 %
Other	29603 28979	24579 23296	4291 4829	733 854	83.03 % 80.39 %	14.50 % 16.66 %	2.48 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 37780	29859 28329	7495 8182	1123 1269	77.60 % 74.98 %	19.48 % 21.66 %	2.92 % 3.36 %
Outlook Mail	37874 37973	29601 28645	7230 8014	1043 1314	78.16 % 75.44 %	19.09 % 21.10 %	2.75 % 3.46 %
Yahoo Mail	37635 37568	30453 29218	6166 7158	1016 1192	80.92 % 77.77 %	16.38 % 19.05 %	2.70 % 3.17 %
AOL Mail	38145 38217	30750 29689	6354 7300	1041 1228	80.61 % 77.69 %	16.66 % 19.10 %	2.73 % 3.21 %
Mail.com	38167 38119	31258 30052	5941 6921	968 1146	81.90 % 78.84 %	15.57 % 18.16 %	2.54 % 3.01 %
Yandex Mail	37977 37803	30154 28872	6743 7663	1080 1268	79.40 % 76.37 %	17.76 % 20.27 %	2.84 % 3.35 %
GMX Mail	37673 37869	30748 29796	6059 6975	866 1098	81.62 % 78.68 %	16.08 % 18.42 %	2.30 % 2.90 %
Zoho Mail	38533 38229	31847 30444	5779 6665	907 1120	82.65 % 79.64 %	15.00 % 17.43 %	2.35 % 2.93 %
ProtonMail	38193 37762	31596 30187	5696 6546	901 1029	82.73 % 79.94 %	14.91 % 17.33 %	2.36 % 2.72 %
Custom Mail	37684 37481	31660 30441	5170 6032	854 1008	84.01 % 81.22 %	13.72 % 16.09 %	2.27 % 2.69 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.