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ActiveCampaign and Rapidmail Email Deliverability Comparison

  ActiveCampaign
  Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  283.337
  226.157
  216.324
  51.879
  58.869
  6.797
  8.144

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  76.35 %
  18.21 %
  20.78 %
  2.39 %
  2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  21935
  17423
  17479
  3148
  3927
  458
  529
  82.85 %
  79.69 %
  14.97 %
  17.90 %
  2.18 %
  2.41 %
Elektronics
  21822
  21575
  17457
  16595
  3858
  4381
  507
  599
  80.00 %
  76.92 %
  17.68 %
  20.31 %
  2.32 %
  2.78 %
Entertainment
  21535
  21599
  17034
  16449
  3970
  4513
  531
  637
  79.10 %
  76.16 %
  18.44 %
  20.89 %
  2.47 %
  2.95 %
Cosmetics & Beauty
  21727
  21943
  17200
  16667
  3997
  4605
  530
  671
  79.16 %
  75.96 %
  18.40 %
  20.99 %
  2.44 %
  3.06 %
Food & Drink
  21510
  22209
  17821
  17592
  3242
  4042
  447
  575
  82.85 %
  79.21 %
  15.07 %
  18.20 %
  2.08 %
  2.59 %
Home & Garden
  22289
  21723
  18411
  17311
  3431
  3862
  447
  550
  82.60 %
  79.69 %
  15.39 %
  17.78 %
  2.01 %
  2.53 %
Finance
  22217
  21493
  16839
  15675
  4792
  5128
  586
  690
  75.79 %
  72.93 %
  21.57 %
  23.86 %
  2.64 %
  3.21 %
Health
  21955
  21567
  16815
  15793
  4617
  5103
  523
  671
  76.59 %
  73.23 %
  21.03 %
  23.66 %
  2.38 %
  3.11 %
Pets
  22116
  21998
  18124
  17333
  3506
  4089
  486
  576
  81.95 %
  78.79 %
  15.85 %
  18.59 %
  2.20 %
  2.62 %
Sport & Fitness
  22032
  21982
  17234
  16575
  4235
  4771
  563
  636
  78.22 %
  75.40 %
  19.22 %
  21.70 %
  2.56 %
  2.89 %
Job & Career
  22474
  21979
  17441
  16428
  4427
  4869
  606
  682
  77.61 %
  74.74 %
  19.70 %
  22.15 %
  2.70 %
  3.10 %
Dating
  21859
  21606
  16143
  15246
  5122
  5636
  594
  724
  73.85 %
  70.56 %
  23.43 %
  26.09 %
  2.72 %
  3.35 %
Other
  22268
  21728
  18215
  17181
  3534
  3943
  519
  604
  81.80 %
  79.07 %
  15.87 %
  18.15 %
  2.33 %
  2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28257
  21683
  20623
  6204
  6760
  762
  874
  75.69 %
  72.98 %
  21.66 %
  23.92 %
  2.66 %
  3.09 %
Outlook Mail
  28601
  28274
  21837
  20812
  6026
  6569
  738
  893
  76.35 %
  73.61 %
  21.07 %
  23.23 %
  2.58 %
  3.16 %
Yahoo Mail
  27970
  28107
  22271
  21456
  5008
  5838
  691
  813
  79.62 %
  76.34 %
  17.90 %
  20.77 %
  2.47 %
  2.89 %
AOL Mail
  28577
  28559
  22653
  21757
  5216
  5954
  708
  848
  79.27 %
  76.18 %
  18.25 %
  20.85 %
  2.48 %
  2.97 %
Mail.com
  28490
  28594
  22952
  22093
  4875
  5685
  663
  816
  80.56 %
  77.26 %
  17.11 %
  19.88 %
  2.33 %
  2.85 %
Yandex Mail
  28497
  28356
  22218
  21230
  5524
  6248
  755
  878
  77.97 %
  74.87 %
  19.38 %
  22.03 %
  2.65 %
  3.10 %
GMX Mail
  28404
  28301
  22638
  21698
  5129
  5836
  637
  767
  79.70 %
  76.67 %
  18.06 %
  20.62 %
  2.24 %
  2.71 %
Zoho Mail
  29013
  28681
  23566
  22377
  4823
  5515
  624
  789
  81.23 %
  78.02 %
  16.62 %
  19.23 %
  2.15 %
  2.75 %
ProtonMail
  28453
  28230
  23044
  21995
  4798
  5493
  611
  742
  80.99 %
  77.91 %
  16.86 %
  19.46 %
  2.15 %
  2.63 %
Custom Mail
  28179
  27978
  23295
  22283
  4276
  4971
  608
  724
  82.67 %
  79.64 %
  15.17 %
  17.77 %
  2.16 %
  2.59 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.