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ActiveCampaign and Rapidmail Email Deliverability Comparison

  ActiveCampaign
  Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  372.006
  302.146
  289.978
  61.850
  70.581
  9.566
  11.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  77.95 %
  16.56 %
  18.97 %
  2.56 %
  3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28695
  23493
  23276
  3787
  4688
  627
  731
  84.18 %
  81.12 %
  13.57 %
  16.34 %
  2.25 %
  2.55 %
Elektronics
  28790
  28456
  23503
  22405
  4587
  5228
  700
  823
  81.64 %
  78.74 %
  15.93 %
  18.37 %
  2.43 %
  2.89 %
Entertainment
  28205
  28559
  22754
  22208
  4720
  5439
  731
  912
  80.67 %
  77.76 %
  16.73 %
  19.04 %
  2.59 %
  3.19 %
Cosmetics & Beauty
  28594
  28656
  23071
  22253
  4768
  5490
  755
  913
  80.68 %
  77.66 %
  16.67 %
  19.16 %
  2.64 %
  3.19 %
Food & Drink
  28276
  29151
  23777
  23499
  3859
  4826
  640
  826
  84.09 %
  80.61 %
  13.65 %
  16.56 %
  2.26 %
  2.83 %
Home & Garden
  29146
  28563
  24428
  23160
  4086
  4631
  632
  772
  83.81 %
  81.08 %
  14.02 %
  16.21 %
  2.17 %
  2.70 %
Finance
  28924
  28254
  22402
  21093
  5687
  6166
  835
  995
  77.45 %
  74.65 %
  19.66 %
  21.82 %
  2.89 %
  3.52 %
Health
  28751
  28389
  22534
  21382
  5460
  6075
  757
  932
  78.38 %
  75.32 %
  18.99 %
  21.40 %
  2.63 %
  3.28 %
Pets
  29138
  28785
  24221
  23061
  4229
  4916
  688
  808
  83.13 %
  80.11 %
  14.51 %
  17.08 %
  2.36 %
  2.81 %
Sport & Fitness
  28819
  28830
  22960
  22163
  5066
  5760
  793
  907
  79.67 %
  76.87 %
  17.58 %
  19.98 %
  2.75 %
  3.15 %
Job & Career
  29306
  28804
  23111
  21931
  5340
  5908
  855
  965
  78.86 %
  76.14 %
  18.22 %
  20.51 %
  2.92 %
  3.35 %
Dating
  28577
  28412
  21722
  20694
  6019
  6689
  836
  1029
  76.01 %
  72.84 %
  21.06 %
  23.54 %
  2.93 %
  3.62 %
Other
  29129
  28452
  24170
  22853
  4242
  4765
  717
  834
  82.98 %
  80.32 %
  14.56 %
  16.75 %
  2.46 %
  2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37126
  29304
  27802
  7404
  8087
  1089
  1237
  77.53 %
  74.89 %
  19.59 %
  21.78 %
  2.88 %
  3.33 %
Outlook Mail
  37259
  37230
  29081
  28031
  7151
  7908
  1027
  1291
  78.05 %
  75.29 %
  19.19 %
  21.24 %
  2.76 %
  3.47 %
Yahoo Mail
  36927
  36923
  29857
  28674
  6081
  7074
  989
  1175
  80.85 %
  77.66 %
  16.47 %
  19.16 %
  2.68 %
  3.18 %
AOL Mail
  37447
  37599
  30162
  29180
  6269
  7217
  1016
  1202
  80.55 %
  77.61 %
  16.74 %
  19.19 %
  2.71 %
  3.20 %
Mail.com
  37435
  37400
  30630
  29447
  5856
  6828
  949
  1125
  81.82 %
  78.74 %
  15.64 %
  18.26 %
  2.54 %
  3.01 %
Yandex Mail
  37317
  37102
  29600
  28293
  6657
  7561
  1060
  1248
  79.32 %
  76.26 %
  17.84 %
  20.38 %
  2.84 %
  3.36 %
GMX Mail
  36993
  37183
  30162
  29211
  5989
  6895
  842
  1077
  81.53 %
  78.56 %
  16.19 %
  18.54 %
  2.28 %
  2.90 %
Zoho Mail
  37823
  37565
  31240
  29890
  5702
  6584
  881
  1091
  82.60 %
  79.57 %
  15.08 %
  17.53 %
  2.33 %
  2.90 %
ProtonMail
  37521
  37086
  31012
  29610
  5631
  6470
  878
  1006
  82.65 %
  79.84 %
  15.01 %
  17.45 %
  2.34 %
  2.71 %
Custom Mail
  37043
  36792
  31098
  29840
  5110
  5957
  835
  995
  83.95 %
  81.10 %
  13.79 %
  16.19 %
  2.25 %
  2.70 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.