ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 283.337	226.157 216.324	51.879 58.869	6.797 8.144

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 76.35 %	18.21 % 20.78 %	2.39 % 2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21935	17423 17479	3148 3927	458 529	82.85 % 79.69 %	14.97 % 17.90 %	2.18 % 2.41 %
Elektronics	21822 21575	17457 16595	3858 4381	507 599	80.00 % 76.92 %	17.68 % 20.31 %	2.32 % 2.78 %
Entertainment	21535 21599	17034 16449	3970 4513	531 637	79.10 % 76.16 %	18.44 % 20.89 %	2.47 % 2.95 %
Cosmetics & Beauty	21727 21943	17200 16667	3997 4605	530 671	79.16 % 75.96 %	18.40 % 20.99 %	2.44 % 3.06 %
Food & Drink	21510 22209	17821 17592	3242 4042	447 575	82.85 % 79.21 %	15.07 % 18.20 %	2.08 % 2.59 %
Home & Garden	22289 21723	18411 17311	3431 3862	447 550	82.60 % 79.69 %	15.39 % 17.78 %	2.01 % 2.53 %
Finance	22217 21493	16839 15675	4792 5128	586 690	75.79 % 72.93 %	21.57 % 23.86 %	2.64 % 3.21 %
Health	21955 21567	16815 15793	4617 5103	523 671	76.59 % 73.23 %	21.03 % 23.66 %	2.38 % 3.11 %
Pets	22116 21998	18124 17333	3506 4089	486 576	81.95 % 78.79 %	15.85 % 18.59 %	2.20 % 2.62 %
Sport & Fitness	22032 21982	17234 16575	4235 4771	563 636	78.22 % 75.40 %	19.22 % 21.70 %	2.56 % 2.89 %
Job & Career	22474 21979	17441 16428	4427 4869	606 682	77.61 % 74.74 %	19.70 % 22.15 %	2.70 % 3.10 %
Dating	21859 21606	16143 15246	5122 5636	594 724	73.85 % 70.56 %	23.43 % 26.09 %	2.72 % 3.35 %
Other	22268 21728	18215 17181	3534 3943	519 604	81.80 % 79.07 %	15.87 % 18.15 %	2.33 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28257	21683 20623	6204 6760	762 874	75.69 % 72.98 %	21.66 % 23.92 %	2.66 % 3.09 %
Outlook Mail	28601 28274	21837 20812	6026 6569	738 893	76.35 % 73.61 %	21.07 % 23.23 %	2.58 % 3.16 %
Yahoo Mail	27970 28107	22271 21456	5008 5838	691 813	79.62 % 76.34 %	17.90 % 20.77 %	2.47 % 2.89 %
AOL Mail	28577 28559	22653 21757	5216 5954	708 848	79.27 % 76.18 %	18.25 % 20.85 %	2.48 % 2.97 %
Mail.com	28490 28594	22952 22093	4875 5685	663 816	80.56 % 77.26 %	17.11 % 19.88 %	2.33 % 2.85 %
Yandex Mail	28497 28356	22218 21230	5524 6248	755 878	77.97 % 74.87 %	19.38 % 22.03 %	2.65 % 3.10 %
GMX Mail	28404 28301	22638 21698	5129 5836	637 767	79.70 % 76.67 %	18.06 % 20.62 %	2.24 % 2.71 %
Zoho Mail	29013 28681	23566 22377	4823 5515	624 789	81.23 % 78.02 %	16.62 % 19.23 %	2.15 % 2.75 %
ProtonMail	28453 28230	23044 21995	4798 5493	611 742	80.99 % 77.91 %	16.86 % 19.46 %	2.15 % 2.63 %
Custom Mail	28179 27978	23295 22283	4276 4971	608 724	82.67 % 79.64 %	15.17 % 17.77 %	2.16 % 2.59 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.