ActiveCampaign and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
346.228
344.496
|
278.612
267.159
|
58.840
66.927
|
8.776
10.410
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.47 %
77.55 %
|
16.99 %
19.43 %
|
2.53 %
3.02 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25774
26583
|
21597
21465
|
3596
4449
|
581
669
|
83.79 %
80.75 %
|
13.95 %
16.74 %
|
2.25 %
2.52 %
|
Elektronics |
26678
26418
|
21662
20695
|
4371
4973
|
645
750
|
81.20 %
78.34 %
|
16.38 %
18.82 %
|
2.42 %
2.84 %
|
Entertainment |
26127
26430
|
20964
20440
|
4491
5156
|
672
834
|
80.24 %
77.34 %
|
17.19 %
19.51 %
|
2.57 %
3.16 %
|
Cosmetics & Beauty |
26495
26610
|
21266
20553
|
4539
5216
|
690
841
|
80.26 %
77.24 %
|
17.13 %
19.60 %
|
2.60 %
3.16 %
|
Food & Drink |
26277
26973
|
22016
21654
|
3675
4583
|
586
736
|
83.78 %
80.28 %
|
13.99 %
16.99 %
|
2.23 %
2.73 %
|
Home & Garden |
26956
26500
|
22496
21398
|
3883
4398
|
577
704
|
83.45 %
80.75 %
|
14.40 %
16.60 %
|
2.14 %
2.66 %
|
Finance |
26918
26066
|
20726
19337
|
5425
5830
|
767
899
|
77.00 %
74.18 %
|
20.15 %
22.37 %
|
2.85 %
3.45 %
|
Health |
26676
26285
|
20766
19660
|
5211
5774
|
699
851
|
77.85 %
74.80 %
|
19.53 %
21.97 %
|
2.62 %
3.24 %
|
Pets |
27030
26716
|
22379
21321
|
4018
4662
|
633
733
|
82.79 %
79.81 %
|
14.86 %
17.45 %
|
2.34 %
2.74 %
|
Sport & Fitness |
26747
26661
|
21202
20385
|
4819
5446
|
726
830
|
79.27 %
76.46 %
|
18.02 %
20.43 %
|
2.71 %
3.11 %
|
Job & Career |
27202
26635
|
21355
20183
|
5057
5578
|
790
874
|
78.51 %
75.78 %
|
18.59 %
20.94 %
|
2.90 %
3.28 %
|
Dating |
26453
26251
|
19962
18970
|
5738
6355
|
753
926
|
75.46 %
72.26 %
|
21.69 %
24.21 %
|
2.85 %
3.53 %
|
Other |
26895
26368
|
22221
21098
|
4017
4507
|
657
763
|
82.62 %
80.01 %
|
14.94 %
17.09 %
|
2.44 %
2.89 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34988
34393
|
26962
25587
|
7035
7671
|
991
1135
|
77.06 %
74.40 %
|
20.11 %
22.30 %
|
2.83 %
3.30 %
|
Outlook Mail |
34506
34408
|
26767
25757
|
6800
7492
|
939
1159
|
77.57 %
74.86 %
|
19.71 %
21.77 %
|
2.72 %
3.37 %
|
Yahoo Mail |
34113
34187
|
27457
26436
|
5749
6686
|
907
1065
|
80.49 %
77.33 %
|
16.85 %
19.56 %
|
2.66 %
3.12 %
|
AOL Mail |
34675
34845
|
27814
26917
|
5945
6833
|
916
1095
|
80.21 %
77.25 %
|
17.14 %
19.61 %
|
2.64 %
3.14 %
|
Mail.com |
34771
34642
|
28320
27156
|
5577
6473
|
874
1013
|
81.45 %
78.39 %
|
16.04 %
18.69 %
|
2.51 %
2.92 %
|
Yandex Mail |
34608
34420
|
27307
26130
|
6314
7156
|
987
1134
|
78.90 %
75.92 %
|
18.24 %
20.79 %
|
2.85 %
3.29 %
|
GMX Mail |
34386
34400
|
27864
26860
|
5738
6560
|
784
980
|
81.03 %
78.08 %
|
16.69 %
19.07 %
|
2.28 %
2.85 %
|
Zoho Mail |
35170
34810
|
28918
27568
|
5442
6249
|
810
993
|
82.22 %
79.20 %
|
15.47 %
17.95 %
|
2.30 %
2.85 %
|
ProtonMail |
34687
34332
|
28509
27249
|
5375
6167
|
803
916
|
82.19 %
79.37 %
|
15.50 %
17.96 %
|
2.31 %
2.67 %
|
Custom Mail |
34324
34059
|
28694
27499
|
4865
5640
|
765
920
|
83.60 %
80.74 %
|
14.17 %
16.56 %
|
2.23 %
2.70 %
|
Compare ActiveCampaign with other providers
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