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ActiveCampaign and Rapidmail Email Deliverability Comparison

  ActiveCampaign
  Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  181.189
  137.981
  131.308
  40.595
  45.445
  3.743
  4.436

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  72.47 %
  22.27 %
  25.08 %
  2.05 %
  2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  14019
  10639
  10682
  2441
  3036
  263
  301
  79.73 %
  76.20 %
  18.29 %
  21.66 %
  1.97 %
  2.15 %
Elektronics
  13924
  13588
  10595
  9875
  3061
  3400
  268
  313
  76.09 %
  72.67 %
  21.98 %
  25.02 %
  1.92 %
  2.30 %
Entertainment
  13741
  13706
  10353
  9921
  3102
  3453
  286
  332
  75.34 %
  72.38 %
  22.57 %
  25.19 %
  2.08 %
  2.42 %
Cosmetics & Beauty
  13789
  13950
  10392
  10030
  3116
  3560
  281
  360
  75.36 %
  71.90 %
  22.60 %
  25.52 %
  2.04 %
  2.58 %
Food & Drink
  13665
  14423
  10875
  10921
  2541
  3168
  249
  334
  79.58 %
  75.72 %
  18.59 %
  21.96 %
  1.82 %
  2.32 %
Home & Garden
  14452
  13914
  11468
  10631
  2724
  2985
  260
  298
  79.35 %
  76.41 %
  18.85 %
  21.45 %
  1.80 %
  2.14 %
Finance
  14146
  13656
  10105
  9348
  3744
  3938
  297
  370
  71.43 %
  68.45 %
  26.47 %
  28.84 %
  2.10 %
  2.71 %
Health
  14184
  13866
  10241
  9505
  3668
  4011
  275
  350
  72.20 %
  68.55 %
  25.86 %
  28.93 %
  1.94 %
  2.52 %
Pets
  14212
  14219
  11225
  10753
  2710
  3138
  277
  328
  78.98 %
  75.62 %
  19.07 %
  22.07 %
  1.95 %
  2.31 %
Sport & Fitness
  14237
  14250
  10610
  10223
  3305
  3664
  322
  363
  74.52 %
  71.74 %
  23.21 %
  25.71 %
  2.26 %
  2.55 %
Job & Career
  14523
  14027
  10771
  9990
  3395
  3665
  357
  372
  74.17 %
  71.22 %
  23.38 %
  26.13 %
  2.46 %
  2.65 %
Dating
  13798
  13825
  9425
  9001
  4056
  4455
  317
  369
  68.31 %
  65.11 %
  29.40 %
  32.22 %
  2.30 %
  2.67 %
Other
  14305
  13746
  11282
  10428
  2732
  2972
  291
  346
  78.87 %
  75.86 %
  19.10 %
  21.62 %
  2.03 %
  2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  18001
  13122
  12306
  4880
  5232
  393
  463
  71.33 %
  68.36 %
  26.53 %
  29.07 %
  2.14 %
  2.57 %
Outlook Mail
  18379
  18098
  13252
  12579
  4710
  5056
  417
  463
  72.10 %
  69.50 %
  25.63 %
  27.94 %
  2.27 %
  2.56 %
Yahoo Mail
  17741
  17898
  13571
  13037
  3802
  4417
  368
  444
  76.50 %
  72.84 %
  21.43 %
  24.68 %
  2.07 %
  2.48 %
AOL Mail
  18443
  18442
  14023
  13424
  4025
  4552
  395
  466
  76.03 %
  72.79 %
  21.82 %
  24.68 %
  2.14 %
  2.53 %
Mail.com
  18195
  18472
  14058
  13628
  3776
  4376
  361
  468
  77.26 %
  73.78 %
  20.75 %
  23.69 %
  1.98 %
  2.53 %
Yandex Mail
  18254
  18145
  13618
  12943
  4228
  4732
  408
  470
  74.60 %
  71.33 %
  23.16 %
  26.08 %
  2.24 %
  2.59 %
GMX Mail
  18052
  17944
  13582
  12940
  4124
  4604
  346
  400
  75.24 %
  72.11 %
  22.85 %
  25.66 %
  1.92 %
  2.23 %
Zoho Mail
  18575
  18453
  14413
  13739
  3802
  4291
  360
  423
  77.59 %
  74.45 %
  20.47 %
  23.25 %
  1.94 %
  2.29 %
ProtonMail
  18277
  18083
  14024
  13301
  3892
  4363
  361
  419
  76.73 %
  73.56 %
  21.29 %
  24.13 %
  1.98 %
  2.32 %
Custom Mail
  18008
  17653
  14318
  13411
  3356
  3822
  334
  420
  79.51 %
  75.97 %
  18.64 %
  21.65 %
  1.85 %
  2.38 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.