ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 112.678	80.047 74.307	32.833 36.413	1.579 1.958

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 65.95 %	28.69 % 32.32 %	1.38 % 1.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8874	6030 6260	1937 2463	115 151	74.61 % 70.54 %	23.97 % 27.76 %	1.42 % 1.70 %
Elektronics	8611 8477	5991 5559	2506 2775	114 143	69.57 % 65.58 %	29.10 % 32.74 %	1.32 % 1.69 %
Entertainment	8613 8376	5987 5483	2514 2748	112 145	69.51 % 65.46 %	29.19 % 32.81 %	1.30 % 1.73 %
Cosmetics & Beauty	8737 8778	6095 5741	2528 2880	114 157	69.76 % 65.40 %	28.93 % 32.81 %	1.30 % 1.79 %
Food & Drink	8555 9195	6358 6461	2070 2580	127 154	74.32 % 70.27 %	24.20 % 28.06 %	1.48 % 1.67 %
Home & Garden	9181 8577	6836 6048	2220 2386	125 143	74.46 % 70.51 %	24.18 % 27.82 %	1.36 % 1.67 %
Finance	8967 8313	5810 5036	3040 3128	117 149	64.79 % 60.58 %	33.90 % 37.63 %	1.30 % 1.79 %
Health	8968 8555	5813 5165	3034 3243	121 147	64.82 % 60.37 %	33.83 % 37.91 %	1.35 % 1.72 %
Pets	9011 8822	6731 6197	2159 2472	121 153	74.70 % 70.24 %	23.96 % 28.02 %	1.34 % 1.73 %
Sport & Fitness	9009 8898	6231 5832	2648 2904	130 162	69.16 % 65.54 %	29.39 % 32.64 %	1.44 % 1.82 %
Job & Career	9156 8786	6377 5783	2653 2856	126 147	69.65 % 65.82 %	28.98 % 32.51 %	1.38 % 1.67 %
Dating	8547 8573	5075 4762	3344 3654	128 157	59.38 % 55.55 %	39.12 % 42.62 %	1.50 % 1.83 %
Other	9022 8454	6713 5980	2180 2324	129 150	74.41 % 70.74 %	24.16 % 27.49 %	1.43 % 1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 10960	7456 6590	3977 4184	162 186	64.30 % 60.13 %	34.30 % 38.18 %	1.40 % 1.70 %
Outlook Mail	11605 11173	7632 6955	3811 4022	162 196	65.76 % 62.25 %	32.84 % 36.00 %	1.40 % 1.75 %
Yahoo Mail	10990 11269	7841 7592	2991 3489	158 188	71.35 % 67.37 %	27.22 % 30.96 %	1.44 % 1.67 %
AOL Mail	11585 11544	8235 7766	3192 3581	158 197	71.08 % 67.27 %	27.55 % 31.02 %	1.36 % 1.71 %
Mail.com	11524 11619	8341 7919	3032 3495	151 205	72.38 % 68.16 %	26.31 % 30.08 %	1.31 % 1.76 %
Yandex Mail	11400 11211	7915 7309	3329 3705	156 197	69.43 % 65.19 %	29.20 % 33.05 %	1.37 % 1.76 %
GMX Mail	11372 11199	7776 7213	3441 3795	155 191	68.38 % 64.41 %	30.26 % 33.89 %	1.36 % 1.71 %
Zoho Mail	11812 11511	8540 7851	3112 3464	160 196	72.30 % 68.20 %	26.35 % 30.09 %	1.35 % 1.70 %
ProtonMail	11536 11211	8118 7411	3251 3596	167 204	70.37 % 66.10 %	28.18 % 32.08 %	1.45 % 1.82 %
Custom Mail	11040 10981	8193 7701	2697 3082	150 198	74.21 % 70.13 %	24.43 % 28.07 %	1.36 % 1.80 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.