ActiveCampaign and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
223.419
222.158
|
173.208
165.360
|
45.198
50.848
|
5.013
5.950
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.53 %
74.43 %
|
20.23 %
22.89 %
|
2.24 %
2.68 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16403
17185
|
13319
13402
|
2729
3391
|
355
392
|
81.20 %
77.99 %
|
16.64 %
19.73 %
|
2.16 %
2.28 %
|
Elektronics |
17027
16774
|
13279
12548
|
3380
3793
|
368
433
|
77.99 %
74.81 %
|
19.85 %
22.61 %
|
2.16 %
2.58 %
|
Entertainment |
16836
16875
|
13008
12524
|
3451
3886
|
377
465
|
77.26 %
74.22 %
|
20.50 %
23.03 %
|
2.24 %
2.76 %
|
Cosmetics & Beauty |
16960
17204
|
13101
12735
|
3477
3985
|
382
484
|
77.25 %
74.02 %
|
20.50 %
23.16 %
|
2.25 %
2.81 %
|
Food & Drink |
16657
17547
|
13525
13588
|
2812
3521
|
320
438
|
81.20 %
77.44 %
|
16.88 %
20.07 %
|
1.92 %
2.50 %
|
Home & Garden |
17597
17024
|
14249
13279
|
3014
3340
|
334
405
|
80.97 %
78.00 %
|
17.13 %
19.62 %
|
1.90 %
2.38 %
|
Finance |
17386
16765
|
12784
11862
|
4170
4414
|
432
489
|
73.53 %
70.75 %
|
23.98 %
26.33 %
|
2.48 %
2.92 %
|
Health |
17404
16924
|
12966
12004
|
4064
4446
|
374
474
|
74.50 %
70.93 %
|
23.35 %
26.27 %
|
2.15 %
2.80 %
|
Pets |
17453
17373
|
14040
13413
|
3043
3525
|
370
435
|
80.44 %
77.21 %
|
17.44 %
20.29 %
|
2.12 %
2.50 %
|
Sport & Fitness |
17355
17435
|
13246
12818
|
3685
4124
|
424
493
|
76.32 %
73.52 %
|
21.23 %
23.65 %
|
2.44 %
2.83 %
|
Job & Career |
17735
17177
|
13457
12533
|
3819
4142
|
459
502
|
75.88 %
72.96 %
|
21.53 %
24.11 %
|
2.59 %
2.92 %
|
Dating |
17080
16942
|
12156
11515
|
4495
4924
|
429
503
|
71.17 %
67.97 %
|
26.32 %
29.06 %
|
2.51 %
2.97 %
|
Other |
17526
16933
|
14078
13139
|
3059
3357
|
389
437
|
80.33 %
77.59 %
|
17.45 %
19.83 %
|
2.22 %
2.58 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22518
22047
|
16539
15592
|
5428
5835
|
551
620
|
73.45 %
70.72 %
|
24.11 %
26.47 %
|
2.45 %
2.81 %
|
Outlook Mail |
22523
22218
|
16719
15905
|
5256
5671
|
548
642
|
74.23 %
71.59 %
|
23.34 %
25.52 %
|
2.43 %
2.89 %
|
Yahoo Mail |
21870
22074
|
17068
16477
|
4299
5001
|
503
596
|
78.04 %
74.64 %
|
19.66 %
22.66 %
|
2.30 %
2.70 %
|
AOL Mail |
22550
22549
|
17519
16803
|
4513
5121
|
518
625
|
77.69 %
74.52 %
|
20.01 %
22.71 %
|
2.30 %
2.77 %
|
Mail.com |
22383
22473
|
17665
16955
|
4227
4897
|
491
621
|
78.92 %
75.45 %
|
18.88 %
21.79 %
|
2.19 %
2.76 %
|
Yandex Mail |
22447
22284
|
17146
16318
|
4761
5343
|
540
623
|
76.38 %
73.23 %
|
21.21 %
23.98 %
|
2.41 %
2.80 %
|
GMX Mail |
22078
22092
|
17089
16429
|
4521
5102
|
468
561
|
77.40 %
74.37 %
|
20.48 %
23.09 %
|
2.12 %
2.54 %
|
Zoho Mail |
22624
22582
|
17952
17228
|
4197
4785
|
475
569
|
79.35 %
76.29 %
|
18.55 %
21.19 %
|
2.10 %
2.52 %
|
ProtonMail |
22358
22139
|
17632
16770
|
4260
4820
|
466
549
|
78.86 %
75.75 %
|
19.05 %
21.77 %
|
2.08 %
2.48 %
|
Custom Mail |
22068
21700
|
17879
16883
|
3736
4273
|
453
544
|
81.02 %
77.80 %
|
16.93 %
19.69 %
|
2.05 %
2.51 %
|
Compare ActiveCampaign with other providers
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