Newsletter2Go and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.479
112.678
|
78.821
74.307
|
34.314
36.413
|
1.344
1.958
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Rapidmail in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
68.85 %
65.95 %
|
29.97 %
32.32 %
|
1.17 %
1.74 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8674
8874
|
6362
6260
|
2209
2463
|
103
151
|
73.35 %
70.54 %
|
25.47 %
27.76 %
|
1.19 %
1.70 %
|
Elektronics |
8946
8477
|
6117
5559
|
2719
2775
|
110
143
|
68.38 %
65.58 %
|
30.39 %
32.74 %
|
1.23 %
1.69 %
|
Entertainment |
8851
8376
|
6073
5483
|
2688
2748
|
90
145
|
68.61 %
65.46 %
|
30.37 %
32.81 %
|
1.02 %
1.73 %
|
Cosmetics & Beauty |
8970
8778
|
6123
5741
|
2735
2880
|
112
157
|
68.26 %
65.40 %
|
30.49 %
32.81 %
|
1.25 %
1.79 %
|
Food & Drink |
8427
9195
|
6199
6461
|
2125
2580
|
103
154
|
73.56 %
70.27 %
|
25.22 %
28.06 %
|
1.22 %
1.67 %
|
Home & Garden |
8619
8577
|
6334
6048
|
2179
2386
|
106
143
|
73.49 %
70.51 %
|
25.28 %
27.82 %
|
1.23 %
1.67 %
|
Finance |
8937
8313
|
5677
5036
|
3153
3128
|
107
149
|
63.52 %
60.58 %
|
35.28 %
37.63 %
|
1.20 %
1.79 %
|
Health |
8684
8555
|
5533
5165
|
3053
3243
|
98
147
|
63.71 %
60.37 %
|
35.16 %
37.91 %
|
1.13 %
1.72 %
|
Pets |
8947
8822
|
6562
6197
|
2286
2472
|
99
153
|
73.34 %
70.24 %
|
25.55 %
28.02 %
|
1.11 %
1.73 %
|
Sport & Fitness |
8859
8898
|
6058
5832
|
2694
2904
|
107
162
|
68.38 %
65.54 %
|
30.41 %
32.64 %
|
1.21 %
1.82 %
|
Job & Career |
8870
8786
|
6087
5783
|
2680
2856
|
103
147
|
68.62 %
65.82 %
|
30.21 %
32.51 %
|
1.16 %
1.67 %
|
Dating |
8755
8573
|
5127
4762
|
3522
3654
|
106
157
|
58.56 %
55.55 %
|
40.23 %
42.62 %
|
1.21 %
1.83 %
|
Other |
8940
8454
|
6569
5980
|
2271
2324
|
100
150
|
73.48 %
70.74 %
|
25.40 %
27.49 %
|
1.12 %
1.77 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11036
10960
|
6954
6590
|
3959
4184
|
123
186
|
63.01 %
60.13 %
|
35.87 %
38.18 %
|
1.11 %
1.70 %
|
Outlook Mail |
11406
11173
|
7404
6955
|
3869
4022
|
133
196
|
64.91 %
62.25 %
|
33.92 %
36.00 %
|
1.17 %
1.75 %
|
Yahoo Mail |
11765
11269
|
8231
7592
|
3386
3489
|
148
188
|
69.96 %
67.37 %
|
28.78 %
30.96 %
|
1.26 %
1.67 %
|
AOL Mail |
11776
11544
|
8261
7766
|
3375
3581
|
140
197
|
70.15 %
67.27 %
|
28.66 %
31.02 %
|
1.19 %
1.71 %
|
Mail.com |
11594
11619
|
8262
7919
|
3201
3495
|
131
205
|
71.26 %
68.16 %
|
27.61 %
30.08 %
|
1.13 %
1.76 %
|
Yandex Mail |
11220
11211
|
7661
7309
|
3434
3705
|
125
197
|
68.28 %
65.19 %
|
30.61 %
33.05 %
|
1.11 %
1.76 %
|
GMX Mail |
11245
11199
|
7531
7213
|
3581
3795
|
133
191
|
66.97 %
64.41 %
|
31.85 %
33.89 %
|
1.18 %
1.71 %
|
Zoho Mail |
11287
11511
|
8040
7851
|
3117
3464
|
130
196
|
71.23 %
68.20 %
|
27.62 %
30.09 %
|
1.15 %
1.70 %
|
ProtonMail |
11618
11211
|
8071
7411
|
3408
3596
|
139
204
|
69.47 %
66.10 %
|
29.33 %
32.08 %
|
1.20 %
1.82 %
|
Custom Mail |
11532
10981
|
8406
7701
|
2984
3082
|
142
198
|
72.89 %
70.13 %
|
25.88 %
28.07 %
|
1.23 %
1.80 %
|
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