Newsletter2Go and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
40.838
303.502
|
28.449
233.108
|
11.943
61.496
|
446
8.898
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
69.66 %
76.81 %
|
29.24 %
20.26 %
|
1.09 %
2.93 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
3108
23506
|
2310
18827
|
763
4101
|
35
578
|
74.32 %
80.09 %
|
24.55 %
17.45 %
|
1.13 %
2.46 %
|
Elektronics |
3168
23155
|
2203
17940
|
930
4575
|
35
640
|
69.54 %
77.48 %
|
29.36 %
19.76 %
|
1.10 %
2.76 %
|
Entertainment |
3097
23191
|
2149
17774
|
920
4725
|
28
692
|
69.39 %
76.64 %
|
29.71 %
20.37 %
|
0.90 %
2.98 %
|
Cosmetics & Beauty |
3104
23478
|
2138
17954
|
928
4800
|
38
724
|
68.88 %
76.47 %
|
29.90 %
20.44 %
|
1.22 %
3.08 %
|
Food & Drink |
2988
23763
|
2221
18920
|
729
4216
|
38
627
|
74.33 %
79.62 %
|
24.40 %
17.74 %
|
1.27 %
2.64 %
|
Home & Garden |
3198
23322
|
2374
18671
|
790
4037
|
34
614
|
74.23 %
80.06 %
|
24.70 %
17.31 %
|
1.06 %
2.63 %
|
Finance |
3213
23031
|
2065
16903
|
1111
5362
|
37
766
|
64.27 %
73.39 %
|
34.58 %
23.28 %
|
1.15 %
3.33 %
|
Health |
3194
23100
|
2052
17043
|
1109
5322
|
33
735
|
64.25 %
73.78 %
|
34.72 %
23.04 %
|
1.03 %
3.18 %
|
Pets |
3075
23526
|
2277
18630
|
768
4274
|
30
622
|
74.05 %
79.19 %
|
24.98 %
18.17 %
|
0.98 %
2.64 %
|
Sport & Fitness |
3244
23566
|
2247
17867
|
961
4999
|
36
700
|
69.27 %
75.82 %
|
29.62 %
21.21 %
|
1.11 %
2.97 %
|
Job & Career |
3038
23519
|
2106
17665
|
898
5100
|
34
754
|
69.32 %
75.11 %
|
29.56 %
21.68 %
|
1.12 %
3.21 %
|
Dating |
3120
23121
|
1854
16465
|
1226
5864
|
40
792
|
59.42 %
71.21 %
|
39.29 %
25.36 %
|
1.28 %
3.43 %
|
Other |
3291
23224
|
2453
18449
|
810
4121
|
28
654
|
74.54 %
79.44 %
|
24.61 %
17.74 %
|
0.85 %
2.82 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
3918
30268
|
2512
22250
|
1366
7054
|
40
964
|
64.11 %
73.51 %
|
34.86 %
23.31 %
|
1.02 %
3.18 %
|
Outlook Mail |
4078
30339
|
2660
22479
|
1375
6878
|
43
982
|
65.23 %
74.09 %
|
33.72 %
22.67 %
|
1.05 %
3.24 %
|
Yahoo Mail |
4200
30129
|
2966
23106
|
1187
6120
|
47
903
|
70.62 %
76.69 %
|
28.26 %
20.31 %
|
1.12 %
3.00 %
|
AOL Mail |
4366
30601
|
3106
23439
|
1213
6236
|
47
926
|
71.14 %
76.60 %
|
27.78 %
20.38 %
|
1.08 %
3.03 %
|
Mail.com |
4218
30576
|
3033
23768
|
1137
5940
|
48
868
|
71.91 %
77.73 %
|
26.96 %
19.43 %
|
1.14 %
2.84 %
|
Yandex Mail |
4051
30294
|
2782
22797
|
1223
6535
|
46
962
|
68.67 %
75.25 %
|
30.19 %
21.57 %
|
1.14 %
3.18 %
|
GMX Mail |
4002
30350
|
2712
23435
|
1243
6075
|
47
840
|
67.77 %
77.22 %
|
31.06 %
20.02 %
|
1.17 %
2.77 %
|
Zoho Mail |
3898
30734
|
2817
24121
|
1038
5757
|
43
856
|
72.27 %
78.48 %
|
26.63 %
18.73 %
|
1.10 %
2.79 %
|
ProtonMail |
3953
30213
|
2797
23694
|
1112
5711
|
44
808
|
70.76 %
78.42 %
|
28.13 %
18.90 %
|
1.11 %
2.67 %
|
Custom Mail |
4154
29998
|
3064
24019
|
1049
5190
|
41
789
|
73.76 %
80.07 %
|
25.25 %
17.30 %
|
0.99 %
2.63 %
|
Compare Newsletter2Go with other providers
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