Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 378.801	28.449 295.673	11.943 71.456	446 11.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.05 %	29.24 % 18.86 %	1.09 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 29235	2310 23744	763 4744	35 747	74.32 % 81.22 %	24.55 % 16.23 %	1.13 % 2.56 %
Elektronics	3168 28959	2203 22830	930 5288	35 841	69.54 % 78.84 %	29.36 % 18.26 %	1.10 % 2.90 %
Entertainment	3097 29073	2149 22640	920 5506	28 927	69.39 % 77.87 %	29.71 % 18.94 %	0.90 % 3.19 %
Cosmetics & Beauty	3104 29135	2138 22657	928 5552	38 926	68.88 % 77.77 %	29.90 % 19.06 %	1.22 % 3.18 %
Food & Drink	2988 29650	2221 23931	729 4879	38 840	74.33 % 80.71 %	24.40 % 16.46 %	1.27 % 2.83 %
Home & Garden	3198 29144	2374 23655	790 4696	34 793	74.23 % 81.17 %	24.70 % 16.11 %	1.06 % 2.72 %
Finance	3213 28797	2065 21533	1111 6250	37 1014	64.27 % 74.78 %	34.58 % 21.70 %	1.15 % 3.52 %
Health	3194 28918	2052 21829	1109 6147	33 942	64.25 % 75.49 %	34.72 % 21.26 %	1.03 % 3.26 %
Pets	3075 29306	2277 23500	768 4978	30 828	74.05 % 80.19 %	24.98 % 16.99 %	0.98 % 2.83 %
Sport & Fitness	3244 29330	2247 22578	961 5829	36 923	69.27 % 76.98 %	29.62 % 19.87 %	1.11 % 3.15 %
Job & Career	3038 29334	2106 22363	898 5989	34 982	69.32 % 76.24 %	29.56 % 20.42 %	1.12 % 3.35 %
Dating	3120 28941	1854 21117	1226 6769	40 1055	59.42 % 72.97 %	39.29 % 23.39 %	1.28 % 3.65 %
Other	3291 28979	2453 23296	810 4829	28 854	74.54 % 80.39 %	24.61 % 16.66 %	0.85 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 37780	2512 28329	1366 8182	40 1269	64.11 % 74.98 %	34.86 % 21.66 %	1.02 % 3.36 %
Outlook Mail	4078 37973	2660 28645	1375 8014	43 1314	65.23 % 75.44 %	33.72 % 21.10 %	1.05 % 3.46 %
Yahoo Mail	4200 37568	2966 29218	1187 7158	47 1192	70.62 % 77.77 %	28.26 % 19.05 %	1.12 % 3.17 %
AOL Mail	4366 38217	3106 29689	1213 7300	47 1228	71.14 % 77.69 %	27.78 % 19.10 %	1.08 % 3.21 %
Mail.com	4218 38119	3033 30052	1137 6921	48 1146	71.91 % 78.84 %	26.96 % 18.16 %	1.14 % 3.01 %
Yandex Mail	4051 37803	2782 28872	1223 7663	46 1268	68.67 % 76.37 %	30.19 % 20.27 %	1.14 % 3.35 %
GMX Mail	4002 37869	2712 29796	1243 6975	47 1098	67.77 % 78.68 %	31.06 % 18.42 %	1.17 % 2.90 %
Zoho Mail	3898 38229	2817 30444	1038 6665	43 1120	72.27 % 79.64 %	26.63 % 17.43 %	1.10 % 2.93 %
ProtonMail	3953 37762	2797 30187	1112 6546	44 1029	70.76 % 79.94 %	28.13 % 17.33 %	1.11 % 2.72 %
Custom Mail	4154 37481	3064 30441	1049 6032	41 1008	73.76 % 81.22 %	25.25 % 16.09 %	0.99 % 2.69 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.