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Newsletter2Go and Rapidmail Email Deliverability Comparison

  Newsletter2Go
  Rapidmail

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.479
  112.678
  78.821
  74.307
  34.314
  36.413
  1.344
  1.958

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Rapidmail in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.85 %
  65.95 %
  29.97 %
  32.32 %
  1.17 %
  1.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8674
  8874
  6362
  6260
  2209
  2463
  103
  151
  73.35 %
  70.54 %
  25.47 %
  27.76 %
  1.19 %
  1.70 %
Elektronics
  8946
  8477
  6117
  5559
  2719
  2775
  110
  143
  68.38 %
  65.58 %
  30.39 %
  32.74 %
  1.23 %
  1.69 %
Entertainment
  8851
  8376
  6073
  5483
  2688
  2748
  90
  145
  68.61 %
  65.46 %
  30.37 %
  32.81 %
  1.02 %
  1.73 %
Cosmetics & Beauty
  8970
  8778
  6123
  5741
  2735
  2880
  112
  157
  68.26 %
  65.40 %
  30.49 %
  32.81 %
  1.25 %
  1.79 %
Food & Drink
  8427
  9195
  6199
  6461
  2125
  2580
  103
  154
  73.56 %
  70.27 %
  25.22 %
  28.06 %
  1.22 %
  1.67 %
Home & Garden
  8619
  8577
  6334
  6048
  2179
  2386
  106
  143
  73.49 %
  70.51 %
  25.28 %
  27.82 %
  1.23 %
  1.67 %
Finance
  8937
  8313
  5677
  5036
  3153
  3128
  107
  149
  63.52 %
  60.58 %
  35.28 %
  37.63 %
  1.20 %
  1.79 %
Health
  8684
  8555
  5533
  5165
  3053
  3243
  98
  147
  63.71 %
  60.37 %
  35.16 %
  37.91 %
  1.13 %
  1.72 %
Pets
  8947
  8822
  6562
  6197
  2286
  2472
  99
  153
  73.34 %
  70.24 %
  25.55 %
  28.02 %
  1.11 %
  1.73 %
Sport & Fitness
  8859
  8898
  6058
  5832
  2694
  2904
  107
  162
  68.38 %
  65.54 %
  30.41 %
  32.64 %
  1.21 %
  1.82 %
Job & Career
  8870
  8786
  6087
  5783
  2680
  2856
  103
  147
  68.62 %
  65.82 %
  30.21 %
  32.51 %
  1.16 %
  1.67 %
Dating
  8755
  8573
  5127
  4762
  3522
  3654
  106
  157
  58.56 %
  55.55 %
  40.23 %
  42.62 %
  1.21 %
  1.83 %
Other
  8940
  8454
  6569
  5980
  2271
  2324
  100
  150
  73.48 %
  70.74 %
  25.40 %
  27.49 %
  1.12 %
  1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11036
  10960
  6954
  6590
  3959
  4184
  123
  186
  63.01 %
  60.13 %
  35.87 %
  38.18 %
  1.11 %
  1.70 %
Outlook Mail
  11406
  11173
  7404
  6955
  3869
  4022
  133
  196
  64.91 %
  62.25 %
  33.92 %
  36.00 %
  1.17 %
  1.75 %
Yahoo Mail
  11765
  11269
  8231
  7592
  3386
  3489
  148
  188
  69.96 %
  67.37 %
  28.78 %
  30.96 %
  1.26 %
  1.67 %
AOL Mail
  11776
  11544
  8261
  7766
  3375
  3581
  140
  197
  70.15 %
  67.27 %
  28.66 %
  31.02 %
  1.19 %
  1.71 %
Mail.com
  11594
  11619
  8262
  7919
  3201
  3495
  131
  205
  71.26 %
  68.16 %
  27.61 %
  30.08 %
  1.13 %
  1.76 %
Yandex Mail
  11220
  11211
  7661
  7309
  3434
  3705
  125
  197
  68.28 %
  65.19 %
  30.61 %
  33.05 %
  1.11 %
  1.76 %
GMX Mail
  11245
  11199
  7531
  7213
  3581
  3795
  133
  191
  66.97 %
  64.41 %
  31.85 %
  33.89 %
  1.18 %
  1.71 %
Zoho Mail
  11287
  11511
  8040
  7851
  3117
  3464
  130
  196
  71.23 %
  68.20 %
  27.62 %
  30.09 %
  1.15 %
  1.70 %
ProtonMail
  11618
  11211
  8071
  7411
  3408
  3596
  139
  204
  69.47 %
  66.10 %
  29.33 %
  32.08 %
  1.20 %
  1.82 %
Custom Mail
  11532
  10981
  8406
  7701
  2984
  3082
  142
  198
  72.89 %
  70.13 %
  25.88 %
  28.07 %
  1.23 %
  1.80 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.