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Newsletter2Go and Rapidmail Email Deliverability Comparison

  Newsletter2Go
  Rapidmail

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  40.838
  222.158
  28.449
  165.360
  11.943
  50.848
  446
  5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.66 %
  74.43 %
  29.24 %
  22.89 %
  1.09 %
  2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  3108
  17185
  2310
  13402
  763
  3391
  35
  392
  74.32 %
  77.99 %
  24.55 %
  19.73 %
  1.13 %
  2.28 %
Elektronics
  3168
  16774
  2203
  12548
  930
  3793
  35
  433
  69.54 %
  74.81 %
  29.36 %
  22.61 %
  1.10 %
  2.58 %
Entertainment
  3097
  16875
  2149
  12524
  920
  3886
  28
  465
  69.39 %
  74.22 %
  29.71 %
  23.03 %
  0.90 %
  2.76 %
Cosmetics & Beauty
  3104
  17204
  2138
  12735
  928
  3985
  38
  484
  68.88 %
  74.02 %
  29.90 %
  23.16 %
  1.22 %
  2.81 %
Food & Drink
  2988
  17547
  2221
  13588
  729
  3521
  38
  438
  74.33 %
  77.44 %
  24.40 %
  20.07 %
  1.27 %
  2.50 %
Home & Garden
  3198
  17024
  2374
  13279
  790
  3340
  34
  405
  74.23 %
  78.00 %
  24.70 %
  19.62 %
  1.06 %
  2.38 %
Finance
  3213
  16765
  2065
  11862
  1111
  4414
  37
  489
  64.27 %
  70.75 %
  34.58 %
  26.33 %
  1.15 %
  2.92 %
Health
  3194
  16924
  2052
  12004
  1109
  4446
  33
  474
  64.25 %
  70.93 %
  34.72 %
  26.27 %
  1.03 %
  2.80 %
Pets
  3075
  17373
  2277
  13413
  768
  3525
  30
  435
  74.05 %
  77.21 %
  24.98 %
  20.29 %
  0.98 %
  2.50 %
Sport & Fitness
  3244
  17435
  2247
  12818
  961
  4124
  36
  493
  69.27 %
  73.52 %
  29.62 %
  23.65 %
  1.11 %
  2.83 %
Job & Career
  3038
  17177
  2106
  12533
  898
  4142
  34
  502
  69.32 %
  72.96 %
  29.56 %
  24.11 %
  1.12 %
  2.92 %
Dating
  3120
  16942
  1854
  11515
  1226
  4924
  40
  503
  59.42 %
  67.97 %
  39.29 %
  29.06 %
  1.28 %
  2.97 %
Other
  3291
  16933
  2453
  13139
  810
  3357
  28
  437
  74.54 %
  77.59 %
  24.61 %
  19.83 %
  0.85 %
  2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  3918
  22047
  2512
  15592
  1366
  5835
  40
  620
  64.11 %
  70.72 %
  34.86 %
  26.47 %
  1.02 %
  2.81 %
Outlook Mail
  4078
  22218
  2660
  15905
  1375
  5671
  43
  642
  65.23 %
  71.59 %
  33.72 %
  25.52 %
  1.05 %
  2.89 %
Yahoo Mail
  4200
  22074
  2966
  16477
  1187
  5001
  47
  596
  70.62 %
  74.64 %
  28.26 %
  22.66 %
  1.12 %
  2.70 %
AOL Mail
  4366
  22549
  3106
  16803
  1213
  5121
  47
  625
  71.14 %
  74.52 %
  27.78 %
  22.71 %
  1.08 %
  2.77 %
Mail.com
  4218
  22473
  3033
  16955
  1137
  4897
  48
  621
  71.91 %
  75.45 %
  26.96 %
  21.79 %
  1.14 %
  2.76 %
Yandex Mail
  4051
  22284
  2782
  16318
  1223
  5343
  46
  623
  68.67 %
  73.23 %
  30.19 %
  23.98 %
  1.14 %
  2.80 %
GMX Mail
  4002
  22092
  2712
  16429
  1243
  5102
  47
  561
  67.77 %
  74.37 %
  31.06 %
  23.09 %
  1.17 %
  2.54 %
Zoho Mail
  3898
  22582
  2817
  17228
  1038
  4785
  43
  569
  72.27 %
  76.29 %
  26.63 %
  21.19 %
  1.10 %
  2.52 %
ProtonMail
  3953
  22139
  2797
  16770
  1112
  4820
  44
  549
  70.76 %
  75.75 %
  28.13 %
  21.77 %
  1.11 %
  2.48 %
Custom Mail
  4154
  21700
  3064
  16883
  1049
  4273
  41
  544
  73.76 %
  77.80 %
  25.25 %
  19.69 %
  0.99 %
  2.51 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.