Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 222.158	28.449 165.360	11.943 50.848	446 5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 74.43 %	29.24 % 22.89 %	1.09 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 17185	2310 13402	763 3391	35 392	74.32 % 77.99 %	24.55 % 19.73 %	1.13 % 2.28 %
Elektronics	3168 16774	2203 12548	930 3793	35 433	69.54 % 74.81 %	29.36 % 22.61 %	1.10 % 2.58 %
Entertainment	3097 16875	2149 12524	920 3886	28 465	69.39 % 74.22 %	29.71 % 23.03 %	0.90 % 2.76 %
Cosmetics & Beauty	3104 17204	2138 12735	928 3985	38 484	68.88 % 74.02 %	29.90 % 23.16 %	1.22 % 2.81 %
Food & Drink	2988 17547	2221 13588	729 3521	38 438	74.33 % 77.44 %	24.40 % 20.07 %	1.27 % 2.50 %
Home & Garden	3198 17024	2374 13279	790 3340	34 405	74.23 % 78.00 %	24.70 % 19.62 %	1.06 % 2.38 %
Finance	3213 16765	2065 11862	1111 4414	37 489	64.27 % 70.75 %	34.58 % 26.33 %	1.15 % 2.92 %
Health	3194 16924	2052 12004	1109 4446	33 474	64.25 % 70.93 %	34.72 % 26.27 %	1.03 % 2.80 %
Pets	3075 17373	2277 13413	768 3525	30 435	74.05 % 77.21 %	24.98 % 20.29 %	0.98 % 2.50 %
Sport & Fitness	3244 17435	2247 12818	961 4124	36 493	69.27 % 73.52 %	29.62 % 23.65 %	1.11 % 2.83 %
Job & Career	3038 17177	2106 12533	898 4142	34 502	69.32 % 72.96 %	29.56 % 24.11 %	1.12 % 2.92 %
Dating	3120 16942	1854 11515	1226 4924	40 503	59.42 % 67.97 %	39.29 % 29.06 %	1.28 % 2.97 %
Other	3291 16933	2453 13139	810 3357	28 437	74.54 % 77.59 %	24.61 % 19.83 %	0.85 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 22047	2512 15592	1366 5835	40 620	64.11 % 70.72 %	34.86 % 26.47 %	1.02 % 2.81 %
Outlook Mail	4078 22218	2660 15905	1375 5671	43 642	65.23 % 71.59 %	33.72 % 25.52 %	1.05 % 2.89 %
Yahoo Mail	4200 22074	2966 16477	1187 5001	47 596	70.62 % 74.64 %	28.26 % 22.66 %	1.12 % 2.70 %
AOL Mail	4366 22549	3106 16803	1213 5121	47 625	71.14 % 74.52 %	27.78 % 22.71 %	1.08 % 2.77 %
Mail.com	4218 22473	3033 16955	1137 4897	48 621	71.91 % 75.45 %	26.96 % 21.79 %	1.14 % 2.76 %
Yandex Mail	4051 22284	2782 16318	1223 5343	46 623	68.67 % 73.23 %	30.19 % 23.98 %	1.14 % 2.80 %
GMX Mail	4002 22092	2712 16429	1243 5102	47 561	67.77 % 74.37 %	31.06 % 23.09 %	1.17 % 2.54 %
Zoho Mail	3898 22582	2817 17228	1038 4785	43 569	72.27 % 76.29 %	26.63 % 21.19 %	1.10 % 2.52 %
ProtonMail	3953 22139	2797 16770	1112 4820	44 549	70.76 % 75.75 %	28.13 % 21.77 %	1.11 % 2.48 %
Custom Mail	4154 21700	3064 16883	1049 4273	41 544	73.76 % 77.80 %	25.25 % 19.69 %	0.99 % 2.51 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.