Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 401.141	28.449 314.199	11.943 74.453	446 12.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.33 %	29.24 % 18.56 %	1.09 % 3.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 30974	2310 25224	763 4944	35 806	74.32 % 81.44 %	24.55 % 15.96 %	1.13 % 2.60 %
Elektronics	3168 30755	2203 24335	930 5515	35 905	69.54 % 79.13 %	29.36 % 17.93 %	1.10 % 2.94 %
Entertainment	3097 30788	2149 24052	920 5734	28 1002	69.39 % 78.12 %	29.71 % 18.62 %	0.90 % 3.25 %
Cosmetics & Beauty	3104 30861	2138 24098	928 5783	38 980	68.88 % 78.09 %	29.90 % 18.74 %	1.22 % 3.18 %
Food & Drink	2988 31304	2221 25357	729 5069	38 878	74.33 % 81.00 %	24.40 % 16.19 %	1.27 % 2.80 %
Home & Garden	3198 30932	2374 25170	790 4909	34 853	74.23 % 81.37 %	24.70 % 15.87 %	1.06 % 2.76 %
Finance	3213 30454	2065 22853	1111 6508	37 1093	64.27 % 75.04 %	34.58 % 21.37 %	1.15 % 3.59 %
Health	3194 30549	2052 23162	1109 6386	33 1001	64.25 % 75.82 %	34.72 % 20.90 %	1.03 % 3.28 %
Pets	3075 30946	2277 24881	768 5182	30 883	74.05 % 80.40 %	24.98 % 16.75 %	0.98 % 2.85 %
Sport & Fitness	3244 31026	2247 23962	961 6078	36 986	69.27 % 77.23 %	29.62 % 19.59 %	1.11 % 3.18 %
Job & Career	3038 31048	2106 23737	898 6248	34 1063	69.32 % 76.45 %	29.56 % 20.12 %	1.12 % 3.42 %
Dating	3120 30714	1854 22550	1226 7039	40 1125	59.42 % 73.42 %	39.29 % 22.92 %	1.28 % 3.66 %
Other	3291 30790	2453 24818	810 5058	28 914	74.54 % 80.60 %	24.61 % 16.43 %	0.85 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 39819	2512 29942	1366 8514	40 1363	64.11 % 75.20 %	34.86 % 21.38 %	1.02 % 3.42 %
Outlook Mail	4078 40019	2660 30308	1375 8317	43 1394	65.23 % 75.73 %	33.72 % 20.78 %	1.05 % 3.48 %
Yahoo Mail	4200 39626	2966 30924	1187 7439	47 1263	70.62 % 78.04 %	28.26 % 18.77 %	1.12 % 3.19 %
AOL Mail	4366 40229	3106 31337	1213 7581	47 1311	71.14 % 77.90 %	27.78 % 18.84 %	1.08 % 3.26 %
Mail.com	4218 40092	3033 31696	1137 7182	48 1214	71.91 % 79.06 %	26.96 % 17.91 %	1.14 % 3.03 %
Yandex Mail	4051 39847	2782 30534	1223 7973	46 1340	68.67 % 76.63 %	30.19 % 20.01 %	1.14 % 3.36 %
GMX Mail	4002 39961	2712 31559	1243 7234	47 1168	67.77 % 78.97 %	31.06 % 18.10 %	1.17 % 2.92 %
Zoho Mail	3898 40290	2817 32187	1038 6910	43 1193	72.27 % 79.89 %	26.63 % 17.15 %	1.10 % 2.96 %
ProtonMail	3953 39807	2797 31929	1112 6779	44 1099	70.76 % 80.21 %	28.13 % 17.03 %	1.11 % 2.76 %
Custom Mail	4154 39437	3064 32120	1049 6248	41 1069	73.76 % 81.45 %	25.25 % 15.84 %	0.99 % 2.71 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.