Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.479 112.678	78.821 74.307	34.314 36.413	1.344 1.958

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Rapidmail in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.85 % 65.95 %	29.97 % 32.32 %	1.17 % 1.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8674 8874	6362 6260	2209 2463	103 151	73.35 % 70.54 %	25.47 % 27.76 %	1.19 % 1.70 %
Elektronics	8946 8477	6117 5559	2719 2775	110 143	68.38 % 65.58 %	30.39 % 32.74 %	1.23 % 1.69 %
Entertainment	8851 8376	6073 5483	2688 2748	90 145	68.61 % 65.46 %	30.37 % 32.81 %	1.02 % 1.73 %
Cosmetics & Beauty	8970 8778	6123 5741	2735 2880	112 157	68.26 % 65.40 %	30.49 % 32.81 %	1.25 % 1.79 %
Food & Drink	8427 9195	6199 6461	2125 2580	103 154	73.56 % 70.27 %	25.22 % 28.06 %	1.22 % 1.67 %
Home & Garden	8619 8577	6334 6048	2179 2386	106 143	73.49 % 70.51 %	25.28 % 27.82 %	1.23 % 1.67 %
Finance	8937 8313	5677 5036	3153 3128	107 149	63.52 % 60.58 %	35.28 % 37.63 %	1.20 % 1.79 %
Health	8684 8555	5533 5165	3053 3243	98 147	63.71 % 60.37 %	35.16 % 37.91 %	1.13 % 1.72 %
Pets	8947 8822	6562 6197	2286 2472	99 153	73.34 % 70.24 %	25.55 % 28.02 %	1.11 % 1.73 %
Sport & Fitness	8859 8898	6058 5832	2694 2904	107 162	68.38 % 65.54 %	30.41 % 32.64 %	1.21 % 1.82 %
Job & Career	8870 8786	6087 5783	2680 2856	103 147	68.62 % 65.82 %	30.21 % 32.51 %	1.16 % 1.67 %
Dating	8755 8573	5127 4762	3522 3654	106 157	58.56 % 55.55 %	40.23 % 42.62 %	1.21 % 1.83 %
Other	8940 8454	6569 5980	2271 2324	100 150	73.48 % 70.74 %	25.40 % 27.49 %	1.12 % 1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11036 10960	6954 6590	3959 4184	123 186	63.01 % 60.13 %	35.87 % 38.18 %	1.11 % 1.70 %
Outlook Mail	11406 11173	7404 6955	3869 4022	133 196	64.91 % 62.25 %	33.92 % 36.00 %	1.17 % 1.75 %
Yahoo Mail	11765 11269	8231 7592	3386 3489	148 188	69.96 % 67.37 %	28.78 % 30.96 %	1.26 % 1.67 %
AOL Mail	11776 11544	8261 7766	3375 3581	140 197	70.15 % 67.27 %	28.66 % 31.02 %	1.19 % 1.71 %
Mail.com	11594 11619	8262 7919	3201 3495	131 205	71.26 % 68.16 %	27.61 % 30.08 %	1.13 % 1.76 %
Yandex Mail	11220 11211	7661 7309	3434 3705	125 197	68.28 % 65.19 %	30.61 % 33.05 %	1.11 % 1.76 %
GMX Mail	11245 11199	7531 7213	3581 3795	133 191	66.97 % 64.41 %	31.85 % 33.89 %	1.18 % 1.71 %
Zoho Mail	11287 11511	8040 7851	3117 3464	130 196	71.23 % 68.20 %	27.62 % 30.09 %	1.15 % 1.70 %
ProtonMail	11618 11211	8071 7411	3408 3596	139 204	69.47 % 66.10 %	29.33 % 32.08 %	1.20 % 1.82 %
Custom Mail	11532 10981	8406 7701	2984 3082	142 198	72.89 % 70.13 %	25.88 % 28.07 %	1.23 % 1.80 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.