Newsletter2Go and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
40.838
222.158
|
28.449
165.360
|
11.943
50.848
|
446
5.950
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
69.66 %
74.43 %
|
29.24 %
22.89 %
|
1.09 %
2.68 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
3108
17185
|
2310
13402
|
763
3391
|
35
392
|
74.32 %
77.99 %
|
24.55 %
19.73 %
|
1.13 %
2.28 %
|
Elektronics |
3168
16774
|
2203
12548
|
930
3793
|
35
433
|
69.54 %
74.81 %
|
29.36 %
22.61 %
|
1.10 %
2.58 %
|
Entertainment |
3097
16875
|
2149
12524
|
920
3886
|
28
465
|
69.39 %
74.22 %
|
29.71 %
23.03 %
|
0.90 %
2.76 %
|
Cosmetics & Beauty |
3104
17204
|
2138
12735
|
928
3985
|
38
484
|
68.88 %
74.02 %
|
29.90 %
23.16 %
|
1.22 %
2.81 %
|
Food & Drink |
2988
17547
|
2221
13588
|
729
3521
|
38
438
|
74.33 %
77.44 %
|
24.40 %
20.07 %
|
1.27 %
2.50 %
|
Home & Garden |
3198
17024
|
2374
13279
|
790
3340
|
34
405
|
74.23 %
78.00 %
|
24.70 %
19.62 %
|
1.06 %
2.38 %
|
Finance |
3213
16765
|
2065
11862
|
1111
4414
|
37
489
|
64.27 %
70.75 %
|
34.58 %
26.33 %
|
1.15 %
2.92 %
|
Health |
3194
16924
|
2052
12004
|
1109
4446
|
33
474
|
64.25 %
70.93 %
|
34.72 %
26.27 %
|
1.03 %
2.80 %
|
Pets |
3075
17373
|
2277
13413
|
768
3525
|
30
435
|
74.05 %
77.21 %
|
24.98 %
20.29 %
|
0.98 %
2.50 %
|
Sport & Fitness |
3244
17435
|
2247
12818
|
961
4124
|
36
493
|
69.27 %
73.52 %
|
29.62 %
23.65 %
|
1.11 %
2.83 %
|
Job & Career |
3038
17177
|
2106
12533
|
898
4142
|
34
502
|
69.32 %
72.96 %
|
29.56 %
24.11 %
|
1.12 %
2.92 %
|
Dating |
3120
16942
|
1854
11515
|
1226
4924
|
40
503
|
59.42 %
67.97 %
|
39.29 %
29.06 %
|
1.28 %
2.97 %
|
Other |
3291
16933
|
2453
13139
|
810
3357
|
28
437
|
74.54 %
77.59 %
|
24.61 %
19.83 %
|
0.85 %
2.58 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
3918
22047
|
2512
15592
|
1366
5835
|
40
620
|
64.11 %
70.72 %
|
34.86 %
26.47 %
|
1.02 %
2.81 %
|
Outlook Mail |
4078
22218
|
2660
15905
|
1375
5671
|
43
642
|
65.23 %
71.59 %
|
33.72 %
25.52 %
|
1.05 %
2.89 %
|
Yahoo Mail |
4200
22074
|
2966
16477
|
1187
5001
|
47
596
|
70.62 %
74.64 %
|
28.26 %
22.66 %
|
1.12 %
2.70 %
|
AOL Mail |
4366
22549
|
3106
16803
|
1213
5121
|
47
625
|
71.14 %
74.52 %
|
27.78 %
22.71 %
|
1.08 %
2.77 %
|
Mail.com |
4218
22473
|
3033
16955
|
1137
4897
|
48
621
|
71.91 %
75.45 %
|
26.96 %
21.79 %
|
1.14 %
2.76 %
|
Yandex Mail |
4051
22284
|
2782
16318
|
1223
5343
|
46
623
|
68.67 %
73.23 %
|
30.19 %
23.98 %
|
1.14 %
2.80 %
|
GMX Mail |
4002
22092
|
2712
16429
|
1243
5102
|
47
561
|
67.77 %
74.37 %
|
31.06 %
23.09 %
|
1.17 %
2.54 %
|
Zoho Mail |
3898
22582
|
2817
17228
|
1038
4785
|
43
569
|
72.27 %
76.29 %
|
26.63 %
21.19 %
|
1.10 %
2.52 %
|
ProtonMail |
3953
22139
|
2797
16770
|
1112
4820
|
44
549
|
70.76 %
75.75 %
|
28.13 %
21.77 %
|
1.11 %
2.48 %
|
Custom Mail |
4154
21700
|
3064
16883
|
1049
4273
|
41
544
|
73.76 %
77.80 %
|
25.25 %
19.69 %
|
0.99 %
2.51 %
|
Compare Newsletter2Go with other providers
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