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Newsletter2Go and Rapidmail Email Deliverability Comparison

  Newsletter2Go
  Rapidmail

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  40.838
  249.566
  28.449
  188.087
  11.943
  54.505
  446
  6.974

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.66 %
  75.37 %
  29.24 %
  21.84 %
  1.09 %
  2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  3108
  19320
  2310
  15223
  763
  3635
  35
  462
  74.32 %
  78.79 %
  24.55 %
  18.81 %
  1.13 %
  2.39 %
Elektronics
  3168
  18966
  2203
  14386
  930
  4067
  35
  513
  69.54 %
  75.85 %
  29.36 %
  21.44 %
  1.10 %
  2.70 %
Entertainment
  3097
  18966
  2149
  14249
  920
  4167
  28
  550
  69.39 %
  75.13 %
  29.71 %
  21.97 %
  0.90 %
  2.90 %
Cosmetics & Beauty
  3104
  19390
  2138
  14537
  928
  4279
  38
  574
  68.88 %
  74.97 %
  29.90 %
  22.07 %
  1.22 %
  2.96 %
Food & Drink
  2988
  19652
  2221
  15393
  729
  3760
  38
  499
  74.33 %
  78.33 %
  24.40 %
  19.13 %
  1.27 %
  2.54 %
Home & Garden
  3198
  19095
  2374
  15042
  790
  3578
  34
  475
  74.23 %
  78.77 %
  24.70 %
  18.74 %
  1.06 %
  2.49 %
Finance
  3213
  18883
  2065
  13570
  1111
  4735
  37
  578
  64.27 %
  71.86 %
  34.58 %
  25.08 %
  1.15 %
  3.06 %
Health
  3194
  19008
  2052
  13684
  1109
  4742
  33
  582
  64.25 %
  71.99 %
  34.72 %
  24.95 %
  1.03 %
  3.06 %
Pets
  3075
  19393
  2277
  15129
  768
  3773
  30
  491
  74.05 %
  78.01 %
  24.98 %
  19.46 %
  0.98 %
  2.53 %
Sport & Fitness
  3244
  19488
  2247
  14507
  961
  4423
  36
  558
  69.27 %
  74.44 %
  29.62 %
  22.70 %
  1.11 %
  2.86 %
Job & Career
  3038
  19312
  2106
  14259
  898
  4470
  34
  583
  69.32 %
  73.83 %
  29.56 %
  23.15 %
  1.12 %
  3.02 %
Dating
  3120
  19003
  1854
  13162
  1226
  5250
  40
  591
  59.42 %
  69.26 %
  39.29 %
  27.63 %
  1.28 %
  3.11 %
Other
  3291
  19090
  2453
  14946
  810
  3626
  28
  518
  74.54 %
  78.29 %
  24.61 %
  18.99 %
  0.85 %
  2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  3918
  24852
  2512
  17857
  1366
  6263
  40
  732
  64.11 %
  71.85 %
  34.86 %
  25.20 %
  1.02 %
  2.95 %
Outlook Mail
  4078
  24858
  2660
  18038
  1375
  6066
  43
  754
  65.23 %
  72.56 %
  33.72 %
  24.40 %
  1.05 %
  3.03 %
Yahoo Mail
  4200
  24716
  2966
  18639
  1187
  5377
  47
  700
  70.62 %
  75.41 %
  28.26 %
  21.76 %
  1.12 %
  2.83 %
AOL Mail
  4366
  25321
  3106
  19071
  1213
  5514
  47
  736
  71.14 %
  75.32 %
  27.78 %
  21.78 %
  1.08 %
  2.91 %
Mail.com
  4218
  25152
  3033
  19197
  1137
  5249
  48
  706
  71.91 %
  76.32 %
  26.96 %
  20.87 %
  1.14 %
  2.81 %
Yandex Mail
  4051
  24943
  2782
  18459
  1223
  5743
  46
  741
  68.67 %
  74.00 %
  30.19 %
  23.02 %
  1.14 %
  2.97 %
GMX Mail
  4002
  24878
  2712
  18783
  1243
  5440
  47
  655
  67.77 %
  75.50 %
  31.06 %
  21.87 %
  1.17 %
  2.63 %
Zoho Mail
  3898
  25356
  2817
  19560
  1038
  5120
  43
  676
  72.27 %
  77.14 %
  26.63 %
  20.19 %
  1.10 %
  2.67 %
ProtonMail
  3953
  24867
  2797
  19100
  1112
  5126
  44
  641
  70.76 %
  76.81 %
  28.13 %
  20.61 %
  1.11 %
  2.58 %
Custom Mail
  4154
  24623
  3064
  19383
  1049
  4607
  41
  633
  73.76 %
  78.72 %
  25.25 %
  18.71 %
  0.99 %
  2.57 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.