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Newsletter2Go and Rapidmail Email Deliverability Comparison

  Newsletter2Go
  Rapidmail

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  40.838
  188.175
  28.449
  137.092
  11.943
  46.406
  446
  4.677

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.66 %
  72.85 %
  29.24 %
  24.66 %
  1.09 %
  2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  3108
  14529
  2310
  11124
  763
  3096
  35
  309
  74.32 %
  76.56 %
  24.55 %
  21.31 %
  1.13 %
  2.13 %
Elektronics
  3168
  14137
  2203
  10331
  930
  3473
  35
  333
  69.54 %
  73.08 %
  29.36 %
  24.57 %
  1.10 %
  2.36 %
Entertainment
  3097
  14246
  2149
  10362
  920
  3532
  28
  352
  69.39 %
  72.74 %
  29.71 %
  24.79 %
  0.90 %
  2.47 %
Cosmetics & Beauty
  3104
  14557
  2138
  10537
  928
  3640
  38
  380
  68.88 %
  72.38 %
  29.90 %
  25.01 %
  1.22 %
  2.61 %
Food & Drink
  2988
  14950
  2221
  11372
  729
  3226
  38
  352
  74.33 %
  76.07 %
  24.40 %
  21.58 %
  1.27 %
  2.35 %
Home & Garden
  3198
  14446
  2374
  11084
  790
  3046
  34
  316
  74.23 %
  76.73 %
  24.70 %
  21.09 %
  1.06 %
  2.19 %
Finance
  3213
  14208
  2065
  9791
  1111
  4029
  37
  388
  64.27 %
  68.91 %
  34.58 %
  28.36 %
  1.15 %
  2.73 %
Health
  3194
  14428
  2052
  9965
  1109
  4096
  33
  367
  64.25 %
  69.07 %
  34.72 %
  28.39 %
  1.03 %
  2.54 %
Pets
  3075
  14764
  2277
  11213
  768
  3206
  30
  345
  74.05 %
  75.95 %
  24.98 %
  21.71 %
  0.98 %
  2.34 %
Sport & Fitness
  3244
  14789
  2247
  10656
  961
  3744
  36
  389
  69.27 %
  72.05 %
  29.62 %
  25.32 %
  1.11 %
  2.63 %
Job & Career
  3038
  14533
  2106
  10394
  898
  3744
  34
  395
  69.32 %
  71.52 %
  29.56 %
  25.76 %
  1.12 %
  2.72 %
Dating
  3120
  14330
  1854
  9407
  1226
  4534
  40
  389
  59.42 %
  65.65 %
  39.29 %
  31.64 %
  1.28 %
  2.71 %
Other
  3291
  14258
  2453
  10856
  810
  3040
  28
  362
  74.54 %
  76.14 %
  24.61 %
  21.32 %
  0.85 %
  2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  3918
  18741
  2512
  12905
  1366
  5347
  40
  489
  64.11 %
  68.86 %
  34.86 %
  28.53 %
  1.02 %
  2.61 %
Outlook Mail
  4078
  18788
  2660
  13128
  1375
  5166
  43
  494
  65.23 %
  69.87 %
  33.72 %
  27.50 %
  1.05 %
  2.63 %
Yahoo Mail
  4200
  18606
  2966
  13621
  1187
  4523
  47
  462
  70.62 %
  73.21 %
  28.26 %
  24.31 %
  1.12 %
  2.48 %
AOL Mail
  4366
  19116
  3106
  13972
  1213
  4652
  47
  492
  71.14 %
  73.09 %
  27.78 %
  24.34 %
  1.08 %
  2.57 %
Mail.com
  4218
  19115
  3033
  14163
  1137
  4463
  48
  489
  71.91 %
  74.09 %
  26.96 %
  23.35 %
  1.14 %
  2.56 %
Yandex Mail
  4051
  18824
  2782
  13493
  1223
  4836
  46
  495
  68.67 %
  71.68 %
  30.19 %
  25.69 %
  1.14 %
  2.63 %
GMX Mail
  4002
  18690
  2712
  13572
  1243
  4694
  47
  424
  67.77 %
  72.62 %
  31.06 %
  25.12 %
  1.17 %
  2.27 %
Zoho Mail
  3898
  19111
  2817
  14296
  1038
  4370
  43
  445
  72.27 %
  74.81 %
  26.63 %
  22.87 %
  1.10 %
  2.33 %
ProtonMail
  3953
  18798
  2797
  13904
  1112
  4447
  44
  447
  70.76 %
  73.97 %
  28.13 %
  23.66 %
  1.11 %
  2.38 %
Custom Mail
  4154
  18386
  3064
  14038
  1049
  3908
  41
  440
  73.76 %
  76.35 %
  25.25 %
  21.26 %
  0.99 %
  2.39 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.