Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 462.676	28.449 365.444	11.943 82.513	446 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.98 %	29.24 % 17.83 %	1.09 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 35765	2310 29327	763 5475	35 963	74.32 % 82.00 %	24.55 % 15.31 %	1.13 % 2.69 %
Elektronics	3168 35483	2203 28318	930 6096	35 1069	69.54 % 79.81 %	29.36 % 17.18 %	1.10 % 3.01 %
Entertainment	3097 35412	2149 27898	920 6336	28 1178	69.39 % 78.78 %	29.71 % 17.89 %	0.90 % 3.33 %
Cosmetics & Beauty	3104 35607	2138 28038	928 6405	38 1164	68.88 % 78.74 %	29.90 % 17.99 %	1.22 % 3.27 %
Food & Drink	2988 35941	2221 29336	729 5582	38 1023	74.33 % 81.62 %	24.40 % 15.53 %	1.27 % 2.85 %
Home & Garden	3198 35829	2374 29355	790 5460	34 1014	74.23 % 81.93 %	24.70 % 15.24 %	1.06 % 2.83 %
Finance	3213 35160	2065 26647	1111 7222	37 1291	64.27 % 75.79 %	34.58 % 20.54 %	1.15 % 3.67 %
Health	3194 35164	2052 26953	1109 7042	33 1169	64.25 % 76.65 %	34.72 % 20.03 %	1.03 % 3.32 %
Pets	3075 35792	2277 28978	768 5776	30 1038	74.05 % 80.96 %	24.98 % 16.14 %	0.98 % 2.90 %
Sport & Fitness	3244 35722	2247 27820	961 6738	36 1164	69.27 % 77.88 %	29.62 % 18.86 %	1.11 % 3.26 %
Job & Career	3038 35725	2106 27515	898 6961	34 1249	69.32 % 77.02 %	29.56 % 19.48 %	1.12 % 3.50 %
Dating	3120 35456	1854 26384	1226 7761	40 1311	59.42 % 74.41 %	39.29 % 21.89 %	1.28 % 3.70 %
Other	3291 35620	2453 28875	810 5659	28 1086	74.54 % 81.06 %	24.61 % 15.89 %	0.85 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 44467	2512 33557	1366 9325	40 1585	64.11 % 75.46 %	34.86 % 20.97 %	1.02 % 3.56 %
Outlook Mail	4078 44712	2660 34124	1375 9005	43 1583	65.23 % 76.32 %	33.72 % 20.14 %	1.05 % 3.54 %
Yahoo Mail	4200 44316	2966 34788	1187 8079	47 1449	70.62 % 78.50 %	28.26 % 18.23 %	1.12 % 3.27 %
AOL Mail	4366 45050	3106 35324	1213 8238	47 1488	71.14 % 78.41 %	27.78 % 18.29 %	1.08 % 3.30 %
Mail.com	4218 44982	3033 35800	1137 7798	48 1384	71.91 % 79.59 %	26.96 % 17.34 %	1.14 % 3.08 %
Yandex Mail	4051 44497	2782 34318	1223 8646	46 1533	68.67 % 77.12 %	30.19 % 19.43 %	1.14 % 3.45 %
GMX Mail	4002 44639	2712 35564	1243 7773	47 1302	67.77 % 79.67 %	31.06 % 17.41 %	1.17 % 2.92 %
Zoho Mail	3898 45158	2817 36335	1038 7466	43 1357	72.27 % 80.46 %	26.63 % 16.53 %	1.10 % 3.01 %
ProtonMail	3953 44487	2797 35967	1112 7284	44 1236	70.76 % 80.85 %	28.13 % 16.37 %	1.11 % 2.78 %
Custom Mail	4154 44229	3064 36263	1049 6766	41 1200	73.76 % 81.99 %	25.25 % 15.30 %	0.99 % 2.71 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.