Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 276.556	28.449 210.688	11.943 57.961	446 7.907

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 76.18 %	29.24 % 20.96 %	1.09 % 2.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 21431	2310 17046	763 3869	35 516	74.32 % 79.54 %	24.55 % 18.05 %	1.13 % 2.41 %
Elektronics	3168 21063	2203 16164	930 4319	35 580	69.54 % 76.74 %	29.36 % 20.51 %	1.10 % 2.75 %
Entertainment	3097 21048	2149 15989	920 4440	28 619	69.39 % 75.96 %	29.71 % 21.09 %	0.90 % 2.94 %
Cosmetics & Beauty	3104 21443	2138 16254	928 4539	38 650	68.88 % 75.80 %	29.90 % 21.17 %	1.22 % 3.03 %
Food & Drink	2988 21642	2221 17110	729 3976	38 556	74.33 % 79.06 %	24.40 % 18.37 %	1.27 % 2.57 %
Home & Garden	3198 21227	2374 16888	790 3806	34 533	74.23 % 79.56 %	24.70 % 17.93 %	1.06 % 2.51 %
Finance	3213 20970	2065 15254	1111 5046	37 670	64.27 % 72.74 %	34.58 % 24.06 %	1.15 % 3.20 %
Health	3194 21076	2052 15393	1109 5034	33 649	64.25 % 73.04 %	34.72 % 23.88 %	1.03 % 3.08 %
Pets	3075 21480	2277 16893	768 4024	30 563	74.05 % 78.65 %	24.98 % 18.73 %	0.98 % 2.62 %
Sport & Fitness	3244 21481	2247 16164	961 4700	36 617	69.27 % 75.25 %	29.62 % 21.88 %	1.11 % 2.87 %
Job & Career	3038 21416	2106 15974	898 4780	34 662	69.32 % 74.59 %	29.56 % 22.32 %	1.12 % 3.09 %
Dating	3120 21066	1854 14812	1226 5550	40 704	59.42 % 70.31 %	39.29 % 26.35 %	1.28 % 3.34 %
Other	3291 21213	2453 16747	810 3878	28 588	74.54 % 78.95 %	24.61 % 18.28 %	0.85 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 27570	2512 20073	1366 6654	40 843	64.11 % 72.81 %	34.86 % 24.13 %	1.02 % 3.06 %
Outlook Mail	4078 27610	2660 20269	1375 6469	43 872	65.23 % 73.41 %	33.72 % 23.43 %	1.05 % 3.16 %
Yahoo Mail	4200 27426	2966 20894	1187 5742	47 790	70.62 % 76.18 %	28.26 % 20.94 %	1.12 % 2.88 %
AOL Mail	4366 27942	3106 21250	1213 5866	47 826	71.14 % 76.05 %	27.78 % 20.99 %	1.08 % 2.96 %
Mail.com	4218 27898	3033 21512	1137 5597	48 789	71.91 % 77.11 %	26.96 % 20.06 %	1.14 % 2.83 %
Yandex Mail	4051 27649	2782 20671	1223 6139	46 839	68.67 % 74.76 %	30.19 % 22.20 %	1.14 % 3.03 %
GMX Mail	4002 27633	2712 21126	1243 5755	47 752	67.77 % 76.45 %	31.06 % 20.83 %	1.17 % 2.72 %
Zoho Mail	3898 27998	2817 21802	1038 5432	43 764	72.27 % 77.87 %	26.63 % 19.40 %	1.10 % 2.73 %
ProtonMail	3953 27525	2797 21390	1112 5412	44 723	70.76 % 77.71 %	28.13 % 19.66 %	1.11 % 2.63 %
Custom Mail	4154 27305	3064 21701	1049 4895	41 709	73.76 % 79.48 %	25.25 % 17.93 %	0.99 % 2.60 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.