Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 249.566	28.449 188.087	11.943 54.505	446 6.974

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 75.37 %	29.24 % 21.84 %	1.09 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 19320	2310 15223	763 3635	35 462	74.32 % 78.79 %	24.55 % 18.81 %	1.13 % 2.39 %
Elektronics	3168 18966	2203 14386	930 4067	35 513	69.54 % 75.85 %	29.36 % 21.44 %	1.10 % 2.70 %
Entertainment	3097 18966	2149 14249	920 4167	28 550	69.39 % 75.13 %	29.71 % 21.97 %	0.90 % 2.90 %
Cosmetics & Beauty	3104 19390	2138 14537	928 4279	38 574	68.88 % 74.97 %	29.90 % 22.07 %	1.22 % 2.96 %
Food & Drink	2988 19652	2221 15393	729 3760	38 499	74.33 % 78.33 %	24.40 % 19.13 %	1.27 % 2.54 %
Home & Garden	3198 19095	2374 15042	790 3578	34 475	74.23 % 78.77 %	24.70 % 18.74 %	1.06 % 2.49 %
Finance	3213 18883	2065 13570	1111 4735	37 578	64.27 % 71.86 %	34.58 % 25.08 %	1.15 % 3.06 %
Health	3194 19008	2052 13684	1109 4742	33 582	64.25 % 71.99 %	34.72 % 24.95 %	1.03 % 3.06 %
Pets	3075 19393	2277 15129	768 3773	30 491	74.05 % 78.01 %	24.98 % 19.46 %	0.98 % 2.53 %
Sport & Fitness	3244 19488	2247 14507	961 4423	36 558	69.27 % 74.44 %	29.62 % 22.70 %	1.11 % 2.86 %
Job & Career	3038 19312	2106 14259	898 4470	34 583	69.32 % 73.83 %	29.56 % 23.15 %	1.12 % 3.02 %
Dating	3120 19003	1854 13162	1226 5250	40 591	59.42 % 69.26 %	39.29 % 27.63 %	1.28 % 3.11 %
Other	3291 19090	2453 14946	810 3626	28 518	74.54 % 78.29 %	24.61 % 18.99 %	0.85 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 24852	2512 17857	1366 6263	40 732	64.11 % 71.85 %	34.86 % 25.20 %	1.02 % 2.95 %
Outlook Mail	4078 24858	2660 18038	1375 6066	43 754	65.23 % 72.56 %	33.72 % 24.40 %	1.05 % 3.03 %
Yahoo Mail	4200 24716	2966 18639	1187 5377	47 700	70.62 % 75.41 %	28.26 % 21.76 %	1.12 % 2.83 %
AOL Mail	4366 25321	3106 19071	1213 5514	47 736	71.14 % 75.32 %	27.78 % 21.78 %	1.08 % 2.91 %
Mail.com	4218 25152	3033 19197	1137 5249	48 706	71.91 % 76.32 %	26.96 % 20.87 %	1.14 % 2.81 %
Yandex Mail	4051 24943	2782 18459	1223 5743	46 741	68.67 % 74.00 %	30.19 % 23.02 %	1.14 % 2.97 %
GMX Mail	4002 24878	2712 18783	1243 5440	47 655	67.77 % 75.50 %	31.06 % 21.87 %	1.17 % 2.63 %
Zoho Mail	3898 25356	2817 19560	1038 5120	43 676	72.27 % 77.14 %	26.63 % 20.19 %	1.10 % 2.67 %
ProtonMail	3953 24867	2797 19100	1112 5126	44 641	70.76 % 76.81 %	28.13 % 20.61 %	1.11 % 2.58 %
Custom Mail	4154 24623	3064 19383	1049 4607	41 633	73.76 % 78.72 %	25.25 % 18.71 %	0.99 % 2.57 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.