Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 188.175	28.449 137.092	11.943 46.406	446 4.677

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 72.85 %	29.24 % 24.66 %	1.09 % 2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 14529	2310 11124	763 3096	35 309	74.32 % 76.56 %	24.55 % 21.31 %	1.13 % 2.13 %
Elektronics	3168 14137	2203 10331	930 3473	35 333	69.54 % 73.08 %	29.36 % 24.57 %	1.10 % 2.36 %
Entertainment	3097 14246	2149 10362	920 3532	28 352	69.39 % 72.74 %	29.71 % 24.79 %	0.90 % 2.47 %
Cosmetics & Beauty	3104 14557	2138 10537	928 3640	38 380	68.88 % 72.38 %	29.90 % 25.01 %	1.22 % 2.61 %
Food & Drink	2988 14950	2221 11372	729 3226	38 352	74.33 % 76.07 %	24.40 % 21.58 %	1.27 % 2.35 %
Home & Garden	3198 14446	2374 11084	790 3046	34 316	74.23 % 76.73 %	24.70 % 21.09 %	1.06 % 2.19 %
Finance	3213 14208	2065 9791	1111 4029	37 388	64.27 % 68.91 %	34.58 % 28.36 %	1.15 % 2.73 %
Health	3194 14428	2052 9965	1109 4096	33 367	64.25 % 69.07 %	34.72 % 28.39 %	1.03 % 2.54 %
Pets	3075 14764	2277 11213	768 3206	30 345	74.05 % 75.95 %	24.98 % 21.71 %	0.98 % 2.34 %
Sport & Fitness	3244 14789	2247 10656	961 3744	36 389	69.27 % 72.05 %	29.62 % 25.32 %	1.11 % 2.63 %
Job & Career	3038 14533	2106 10394	898 3744	34 395	69.32 % 71.52 %	29.56 % 25.76 %	1.12 % 2.72 %
Dating	3120 14330	1854 9407	1226 4534	40 389	59.42 % 65.65 %	39.29 % 31.64 %	1.28 % 2.71 %
Other	3291 14258	2453 10856	810 3040	28 362	74.54 % 76.14 %	24.61 % 21.32 %	0.85 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 18741	2512 12905	1366 5347	40 489	64.11 % 68.86 %	34.86 % 28.53 %	1.02 % 2.61 %
Outlook Mail	4078 18788	2660 13128	1375 5166	43 494	65.23 % 69.87 %	33.72 % 27.50 %	1.05 % 2.63 %
Yahoo Mail	4200 18606	2966 13621	1187 4523	47 462	70.62 % 73.21 %	28.26 % 24.31 %	1.12 % 2.48 %
AOL Mail	4366 19116	3106 13972	1213 4652	47 492	71.14 % 73.09 %	27.78 % 24.34 %	1.08 % 2.57 %
Mail.com	4218 19115	3033 14163	1137 4463	48 489	71.91 % 74.09 %	26.96 % 23.35 %	1.14 % 2.56 %
Yandex Mail	4051 18824	2782 13493	1223 4836	46 495	68.67 % 71.68 %	30.19 % 25.69 %	1.14 % 2.63 %
GMX Mail	4002 18690	2712 13572	1243 4694	47 424	67.77 % 72.62 %	31.06 % 25.12 %	1.17 % 2.27 %
Zoho Mail	3898 19111	2817 14296	1038 4370	43 445	72.27 % 74.81 %	26.63 % 22.87 %	1.10 % 2.33 %
ProtonMail	3953 18798	2797 13904	1112 4447	44 447	70.76 % 73.97 %	28.13 % 23.66 %	1.11 % 2.38 %
Custom Mail	4154 18386	3064 14038	1049 3908	41 440	73.76 % 76.35 %	25.25 % 21.26 %	0.99 % 2.39 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.