Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 303.502	28.449 233.108	11.943 61.496	446 8.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 76.81 %	29.24 % 20.26 %	1.09 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 23506	2310 18827	763 4101	35 578	74.32 % 80.09 %	24.55 % 17.45 %	1.13 % 2.46 %
Elektronics	3168 23155	2203 17940	930 4575	35 640	69.54 % 77.48 %	29.36 % 19.76 %	1.10 % 2.76 %
Entertainment	3097 23191	2149 17774	920 4725	28 692	69.39 % 76.64 %	29.71 % 20.37 %	0.90 % 2.98 %
Cosmetics & Beauty	3104 23478	2138 17954	928 4800	38 724	68.88 % 76.47 %	29.90 % 20.44 %	1.22 % 3.08 %
Food & Drink	2988 23763	2221 18920	729 4216	38 627	74.33 % 79.62 %	24.40 % 17.74 %	1.27 % 2.64 %
Home & Garden	3198 23322	2374 18671	790 4037	34 614	74.23 % 80.06 %	24.70 % 17.31 %	1.06 % 2.63 %
Finance	3213 23031	2065 16903	1111 5362	37 766	64.27 % 73.39 %	34.58 % 23.28 %	1.15 % 3.33 %
Health	3194 23100	2052 17043	1109 5322	33 735	64.25 % 73.78 %	34.72 % 23.04 %	1.03 % 3.18 %
Pets	3075 23526	2277 18630	768 4274	30 622	74.05 % 79.19 %	24.98 % 18.17 %	0.98 % 2.64 %
Sport & Fitness	3244 23566	2247 17867	961 4999	36 700	69.27 % 75.82 %	29.62 % 21.21 %	1.11 % 2.97 %
Job & Career	3038 23519	2106 17665	898 5100	34 754	69.32 % 75.11 %	29.56 % 21.68 %	1.12 % 3.21 %
Dating	3120 23121	1854 16465	1226 5864	40 792	59.42 % 71.21 %	39.29 % 25.36 %	1.28 % 3.43 %
Other	3291 23224	2453 18449	810 4121	28 654	74.54 % 79.44 %	24.61 % 17.74 %	0.85 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 30268	2512 22250	1366 7054	40 964	64.11 % 73.51 %	34.86 % 23.31 %	1.02 % 3.18 %
Outlook Mail	4078 30339	2660 22479	1375 6878	43 982	65.23 % 74.09 %	33.72 % 22.67 %	1.05 % 3.24 %
Yahoo Mail	4200 30129	2966 23106	1187 6120	47 903	70.62 % 76.69 %	28.26 % 20.31 %	1.12 % 3.00 %
AOL Mail	4366 30601	3106 23439	1213 6236	47 926	71.14 % 76.60 %	27.78 % 20.38 %	1.08 % 3.03 %
Mail.com	4218 30576	3033 23768	1137 5940	48 868	71.91 % 77.73 %	26.96 % 19.43 %	1.14 % 2.84 %
Yandex Mail	4051 30294	2782 22797	1223 6535	46 962	68.67 % 75.25 %	30.19 % 21.57 %	1.14 % 3.18 %
GMX Mail	4002 30350	2712 23435	1243 6075	47 840	67.77 % 77.22 %	31.06 % 20.02 %	1.17 % 2.77 %
Zoho Mail	3898 30734	2817 24121	1038 5757	43 856	72.27 % 78.48 %	26.63 % 18.73 %	1.10 % 2.79 %
ProtonMail	3953 30213	2797 23694	1112 5711	44 808	70.76 % 78.42 %	28.13 % 18.90 %	1.11 % 2.67 %
Custom Mail	4154 29998	3064 24019	1049 5190	41 789	73.76 % 80.07 %	25.25 % 17.30 %	0.99 % 2.63 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.