Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 392.380	28.449 306.965	11.943 73.232	446 12.183

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.23 %	29.24 % 18.66 %	1.09 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 30295	2310 24653	763 4862	35 780	74.32 % 81.38 %	24.55 % 16.05 %	1.13 % 2.57 %
Elektronics	3168 30076	2203 23764	930 5426	35 886	69.54 % 79.01 %	29.36 % 18.04 %	1.10 % 2.95 %
Entertainment	3097 30115	2149 23499	920 5642	28 974	69.39 % 78.03 %	29.71 % 18.73 %	0.90 % 3.23 %
Cosmetics & Beauty	3104 30191	2138 23540	928 5692	38 959	68.88 % 77.97 %	29.90 % 18.85 %	1.22 % 3.18 %
Food & Drink	2988 30645	2221 24788	729 4991	38 866	74.33 % 80.89 %	24.40 % 16.29 %	1.27 % 2.83 %
Home & Garden	3198 30273	2374 24614	790 4828	34 831	74.23 % 81.31 %	24.70 % 15.95 %	1.06 % 2.75 %
Finance	3213 29824	2065 22350	1111 6408	37 1066	64.27 % 74.94 %	34.58 % 21.49 %	1.15 % 3.57 %
Health	3194 29904	2052 22639	1109 6286	33 979	64.25 % 75.71 %	34.72 % 21.02 %	1.03 % 3.27 %
Pets	3075 30295	2277 24333	768 5100	30 862	74.05 % 80.32 %	24.98 % 16.83 %	0.98 % 2.85 %
Sport & Fitness	3244 30355	2247 23415	961 5977	36 963	69.27 % 77.14 %	29.62 % 19.69 %	1.11 % 3.17 %
Job & Career	3038 30323	2106 23164	898 6131	34 1028	69.32 % 76.39 %	29.56 % 20.22 %	1.12 % 3.39 %
Dating	3120 29964	1854 21949	1226 6920	40 1095	59.42 % 73.25 %	39.29 % 23.09 %	1.28 % 3.65 %
Other	3291 30120	2453 24257	810 4969	28 894	74.54 % 80.53 %	24.61 % 16.50 %	0.85 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 39147	2512 29421	1366 8386	40 1340	64.11 % 75.16 %	34.86 % 21.42 %	1.02 % 3.42 %
Outlook Mail	4078 39383	2660 29784	1375 8224	43 1375	65.23 % 75.63 %	33.72 % 20.88 %	1.05 % 3.49 %
Yahoo Mail	4200 38955	2966 30367	1187 7346	47 1242	70.62 % 77.95 %	28.26 % 18.86 %	1.12 % 3.19 %
AOL Mail	4366 39541	3106 30779	1213 7478	47 1284	71.14 % 77.84 %	27.78 % 18.91 %	1.08 % 3.25 %
Mail.com	4218 39465	3033 31178	1137 7098	48 1189	71.91 % 79.00 %	26.96 % 17.99 %	1.14 % 3.01 %
Yandex Mail	4051 39134	2782 29957	1223 7861	46 1316	68.67 % 76.55 %	30.19 % 20.09 %	1.14 % 3.36 %
GMX Mail	4002 39235	2712 30954	1243 7141	47 1140	67.77 % 78.89 %	31.06 % 18.20 %	1.17 % 2.91 %
Zoho Mail	3898 39573	2817 31582	1038 6823	43 1168	72.27 % 79.81 %	26.63 % 17.24 %	1.10 % 2.95 %
ProtonMail	3953 39164	2797 31385	1112 6702	44 1077	70.76 % 80.14 %	28.13 % 17.11 %	1.11 % 2.75 %
Custom Mail	4154 38783	3064 31558	1049 6173	41 1052	73.76 % 81.37 %	25.25 % 15.92 %	0.99 % 2.71 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.