Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 330.850	28.449 255.836	11.943 65.113	446 9.901

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 77.33 %	29.24 % 19.68 %	1.09 % 2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 25581	2310 20604	763 4340	35 637	74.32 % 80.54 %	24.55 % 16.97 %	1.13 % 2.49 %
Elektronics	3168 25292	2203 19747	930 4835	35 710	69.54 % 78.08 %	29.36 % 19.12 %	1.10 % 2.81 %
Entertainment	3097 25353	2149 19557	920 5011	28 785	69.39 % 77.14 %	29.71 % 19.76 %	0.90 % 3.10 %
Cosmetics & Beauty	3104 25605	2138 19714	928 5082	38 809	68.88 % 76.99 %	29.90 % 19.85 %	1.22 % 3.16 %
Food & Drink	2988 25886	2221 20729	729 4458	38 699	74.33 % 80.08 %	24.40 % 17.22 %	1.27 % 2.70 %
Home & Garden	3198 25426	2374 20477	790 4275	34 674	74.23 % 80.54 %	24.70 % 16.81 %	1.06 % 2.65 %
Finance	3213 25040	2065 18517	1111 5671	37 852	64.27 % 73.95 %	34.58 % 22.65 %	1.15 % 3.40 %
Health	3194 25229	2052 18793	1109 5622	33 814	64.25 % 74.49 %	34.72 % 22.28 %	1.03 % 3.23 %
Pets	3075 25619	2277 20396	768 4528	30 695	74.05 % 79.61 %	24.98 % 17.67 %	0.98 % 2.71 %
Sport & Fitness	3244 25649	2247 19559	961 5300	36 790	69.27 % 76.26 %	29.62 % 20.66 %	1.11 % 3.08 %
Job & Career	3038 25633	2106 19379	898 5424	34 830	69.32 % 75.60 %	29.56 % 21.16 %	1.12 % 3.24 %
Dating	3120 25202	1854 18136	1226 6189	40 877	59.42 % 71.96 %	39.29 % 24.56 %	1.28 % 3.48 %
Other	3291 25335	2453 20228	810 4378	28 729	74.54 % 79.84 %	24.61 % 17.28 %	0.85 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 33066	2512 24518	1366 7472	40 1076	64.11 % 74.15 %	34.86 % 22.60 %	1.02 % 3.25 %
Outlook Mail	4078 33119	2660 24709	1375 7297	43 1113	65.23 % 74.61 %	33.72 % 22.03 %	1.05 % 3.36 %
Yahoo Mail	4200 32784	2966 25295	1187 6487	47 1002	70.62 % 77.16 %	28.26 % 19.79 %	1.12 % 3.06 %
AOL Mail	4366 33417	3106 25748	1213 6634	47 1035	71.14 % 77.05 %	27.78 % 19.85 %	1.08 % 3.10 %
Mail.com	4218 33319	3033 26052	1137 6300	48 967	71.91 % 78.19 %	26.96 % 18.91 %	1.14 % 2.90 %
Yandex Mail	4051 33035	2782 25019	1223 6948	46 1068	68.67 % 75.73 %	30.19 % 21.03 %	1.14 % 3.23 %
GMX Mail	4002 33057	2712 25731	1243 6398	47 928	67.77 % 77.84 %	31.06 % 19.35 %	1.17 % 2.81 %
Zoho Mail	3898 33412	2817 26383	1038 6078	43 951	72.27 % 78.96 %	26.63 % 18.19 %	1.10 % 2.85 %
ProtonMail	3953 32944	2797 26048	1112 6011	44 885	70.76 % 79.07 %	28.13 % 18.25 %	1.11 % 2.69 %
Custom Mail	4154 32697	3064 26333	1049 5488	41 876	73.76 % 80.54 %	25.25 % 16.78 %	0.99 % 2.68 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.