Newsletter2Go and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
40.838
276.556
|
28.449
210.688
|
11.943
57.961
|
446
7.907
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
69.66 %
76.18 %
|
29.24 %
20.96 %
|
1.09 %
2.86 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
3108
21431
|
2310
17046
|
763
3869
|
35
516
|
74.32 %
79.54 %
|
24.55 %
18.05 %
|
1.13 %
2.41 %
|
Elektronics |
3168
21063
|
2203
16164
|
930
4319
|
35
580
|
69.54 %
76.74 %
|
29.36 %
20.51 %
|
1.10 %
2.75 %
|
Entertainment |
3097
21048
|
2149
15989
|
920
4440
|
28
619
|
69.39 %
75.96 %
|
29.71 %
21.09 %
|
0.90 %
2.94 %
|
Cosmetics & Beauty |
3104
21443
|
2138
16254
|
928
4539
|
38
650
|
68.88 %
75.80 %
|
29.90 %
21.17 %
|
1.22 %
3.03 %
|
Food & Drink |
2988
21642
|
2221
17110
|
729
3976
|
38
556
|
74.33 %
79.06 %
|
24.40 %
18.37 %
|
1.27 %
2.57 %
|
Home & Garden |
3198
21227
|
2374
16888
|
790
3806
|
34
533
|
74.23 %
79.56 %
|
24.70 %
17.93 %
|
1.06 %
2.51 %
|
Finance |
3213
20970
|
2065
15254
|
1111
5046
|
37
670
|
64.27 %
72.74 %
|
34.58 %
24.06 %
|
1.15 %
3.20 %
|
Health |
3194
21076
|
2052
15393
|
1109
5034
|
33
649
|
64.25 %
73.04 %
|
34.72 %
23.88 %
|
1.03 %
3.08 %
|
Pets |
3075
21480
|
2277
16893
|
768
4024
|
30
563
|
74.05 %
78.65 %
|
24.98 %
18.73 %
|
0.98 %
2.62 %
|
Sport & Fitness |
3244
21481
|
2247
16164
|
961
4700
|
36
617
|
69.27 %
75.25 %
|
29.62 %
21.88 %
|
1.11 %
2.87 %
|
Job & Career |
3038
21416
|
2106
15974
|
898
4780
|
34
662
|
69.32 %
74.59 %
|
29.56 %
22.32 %
|
1.12 %
3.09 %
|
Dating |
3120
21066
|
1854
14812
|
1226
5550
|
40
704
|
59.42 %
70.31 %
|
39.29 %
26.35 %
|
1.28 %
3.34 %
|
Other |
3291
21213
|
2453
16747
|
810
3878
|
28
588
|
74.54 %
78.95 %
|
24.61 %
18.28 %
|
0.85 %
2.77 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
3918
27570
|
2512
20073
|
1366
6654
|
40
843
|
64.11 %
72.81 %
|
34.86 %
24.13 %
|
1.02 %
3.06 %
|
Outlook Mail |
4078
27610
|
2660
20269
|
1375
6469
|
43
872
|
65.23 %
73.41 %
|
33.72 %
23.43 %
|
1.05 %
3.16 %
|
Yahoo Mail |
4200
27426
|
2966
20894
|
1187
5742
|
47
790
|
70.62 %
76.18 %
|
28.26 %
20.94 %
|
1.12 %
2.88 %
|
AOL Mail |
4366
27942
|
3106
21250
|
1213
5866
|
47
826
|
71.14 %
76.05 %
|
27.78 %
20.99 %
|
1.08 %
2.96 %
|
Mail.com |
4218
27898
|
3033
21512
|
1137
5597
|
48
789
|
71.91 %
77.11 %
|
26.96 %
20.06 %
|
1.14 %
2.83 %
|
Yandex Mail |
4051
27649
|
2782
20671
|
1223
6139
|
46
839
|
68.67 %
74.76 %
|
30.19 %
22.20 %
|
1.14 %
3.03 %
|
GMX Mail |
4002
27633
|
2712
21126
|
1243
5755
|
47
752
|
67.77 %
76.45 %
|
31.06 %
20.83 %
|
1.17 %
2.72 %
|
Zoho Mail |
3898
27998
|
2817
21802
|
1038
5432
|
43
764
|
72.27 %
77.87 %
|
26.63 %
19.40 %
|
1.10 %
2.73 %
|
ProtonMail |
3953
27525
|
2797
21390
|
1112
5412
|
44
723
|
70.76 %
77.71 %
|
28.13 %
19.66 %
|
1.11 %
2.63 %
|
Custom Mail |
4154
27305
|
3064
21701
|
1049
4895
|
41
709
|
73.76 %
79.48 %
|
25.25 %
17.93 %
|
0.99 %
2.60 %
|
Compare Newsletter2Go with other providers
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