CampaignMonitor and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
332.453
330.850
|
263.096
255.836
|
60.203
65.113
|
9.154
9.901
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.14 %
77.33 %
|
18.11 %
19.68 %
|
2.75 %
2.99 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25382
25581
|
20945
20604
|
3838
4340
|
599
637
|
82.52 %
80.54 %
|
15.12 %
16.97 %
|
2.36 %
2.49 %
|
Elektronics |
25774
25292
|
20566
19747
|
4537
4835
|
671
710
|
79.79 %
78.08 %
|
17.60 %
19.12 %
|
2.60 %
2.81 %
|
Entertainment |
25696
25353
|
20324
19557
|
4702
5011
|
670
785
|
79.09 %
77.14 %
|
18.30 %
19.76 %
|
2.61 %
3.10 %
|
Cosmetics & Beauty |
25792
25605
|
20288
19714
|
4772
5082
|
732
809
|
78.66 %
76.99 %
|
18.50 %
19.85 %
|
2.84 %
3.16 %
|
Food & Drink |
25963
25886
|
21326
20729
|
4000
4458
|
637
699
|
82.14 %
80.08 %
|
15.41 %
17.22 %
|
2.45 %
2.70 %
|
Home & Garden |
25259
25426
|
20820
20477
|
3841
4275
|
598
674
|
82.43 %
80.54 %
|
15.21 %
16.81 %
|
2.37 %
2.65 %
|
Finance |
25339
25040
|
19148
18517
|
5388
5671
|
803
852
|
75.57 %
73.95 %
|
21.26 %
22.65 %
|
3.17 %
3.40 %
|
Health |
25732
25229
|
19669
18793
|
5300
5622
|
763
814
|
76.44 %
74.49 %
|
20.60 %
22.28 %
|
2.97 %
3.23 %
|
Pets |
25567
25619
|
20782
20396
|
4087
4528
|
698
695
|
81.28 %
79.61 %
|
15.99 %
17.67 %
|
2.73 %
2.71 %
|
Sport & Fitness |
25570
25649
|
19989
19559
|
4829
5300
|
752
790
|
78.17 %
76.26 %
|
18.89 %
20.66 %
|
2.94 %
3.08 %
|
Job & Career |
25410
25633
|
19631
19379
|
4979
5424
|
800
830
|
77.26 %
75.60 %
|
19.59 %
21.16 %
|
3.15 %
3.24 %
|
Dating |
25495
25202
|
18862
18136
|
5884
6189
|
749
877
|
73.98 %
71.96 %
|
23.08 %
24.56 %
|
2.94 %
3.48 %
|
Other |
25474
25335
|
20746
20228
|
4046
4378
|
682
729
|
81.44 %
79.84 %
|
15.88 %
17.28 %
|
2.68 %
2.88 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
33557
33066
|
25326
24518
|
7194
7472
|
1037
1076
|
75.47 %
74.15 %
|
21.44 %
22.60 %
|
3.09 %
3.25 %
|
Outlook Mail |
33169
33119
|
25418
24709
|
6735
7297
|
1016
1113
|
76.63 %
74.61 %
|
20.31 %
22.03 %
|
3.06 %
3.36 %
|
Yahoo Mail |
33360
32784
|
26375
25295
|
6062
6487
|
923
1002
|
79.06 %
77.16 %
|
18.17 %
19.79 %
|
2.77 %
3.06 %
|
AOL Mail |
33002
33417
|
26091
25748
|
5984
6634
|
927
1035
|
79.06 %
77.05 %
|
18.13 %
19.85 %
|
2.81 %
3.10 %
|
Mail.com |
33170
33319
|
26667
26052
|
5634
6300
|
869
967
|
80.39 %
78.19 %
|
16.99 %
18.91 %
|
2.62 %
2.90 %
|
Yandex Mail |
33279
33035
|
25753
25019
|
6489
6948
|
1037
1068
|
77.39 %
75.73 %
|
19.50 %
21.03 %
|
3.12 %
3.23 %
|
GMX Mail |
32871
33057
|
26189
25731
|
5828
6398
|
854
928
|
79.67 %
77.84 %
|
17.73 %
19.35 %
|
2.60 %
2.81 %
|
Zoho Mail |
33556
33412
|
27099
26383
|
5590
6078
|
867
951
|
80.76 %
78.96 %
|
16.66 %
18.19 %
|
2.58 %
2.85 %
|
ProtonMail |
33697
32944
|
27197
26048
|
5677
6011
|
823
885
|
80.71 %
79.07 %
|
16.85 %
18.25 %
|
2.44 %
2.69 %
|
Custom Mail |
32792
32697
|
26981
26333
|
5010
5488
|
801
876
|
82.28 %
80.54 %
|
15.28 %
16.78 %
|
2.44 %
2.68 %
|
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