CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 462.676	373.355 365.444	76.993 82.513	13.733 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 78.98 %	16.59 % 17.83 %	2.96 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 35765	29781 29327	4945 5475	897 963	83.60 % 82.00 %	13.88 % 15.31 %	2.52 % 2.69 %
Elektronics	35767 35483	29028 28318	5730 6096	1009 1069	81.16 % 79.81 %	16.02 % 17.18 %	2.82 % 3.01 %
Entertainment	35821 35412	28808 27898	6008 6336	1005 1178	80.42 % 78.78 %	16.77 % 17.89 %	2.81 % 3.33 %
Cosmetics & Beauty	35706 35607	28569 28038	6047 6405	1090 1164	80.01 % 78.74 %	16.94 % 17.99 %	3.05 % 3.27 %
Food & Drink	36169 35941	30110 29336	5105 5582	954 1023	83.25 % 81.62 %	14.11 % 15.53 %	2.64 % 2.85 %
Home & Garden	35559 35829	29674 29355	4957 5460	928 1014	83.45 % 81.93 %	13.94 % 15.24 %	2.61 % 2.83 %
Finance	35538 35160	27428 26647	6914 7222	1196 1291	77.18 % 75.79 %	19.46 % 20.54 %	3.37 % 3.67 %
Health	35835 35164	28002 26953	6684 7042	1149 1169	78.14 % 76.65 %	18.65 % 20.03 %	3.21 % 3.32 %
Pets	35802 35792	29440 28978	5315 5776	1047 1038	82.23 % 80.96 %	14.85 % 16.14 %	2.92 % 2.90 %
Sport & Fitness	35733 35722	28361 27820	6227 6738	1145 1164	79.37 % 77.88 %	17.43 % 18.86 %	3.20 % 3.26 %
Job & Career	35319 35725	27703 27515	6443 6961	1173 1249	78.44 % 77.02 %	18.24 % 19.48 %	3.32 % 3.50 %
Dating	35660 35456	27157 26384	7389 7761	1114 1311	76.16 % 74.41 %	20.72 % 21.89 %	3.12 % 3.70 %
Other	35549 35620	29294 28875	5229 5659	1026 1086	82.40 % 81.06 %	14.71 % 15.89 %	2.89 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 44467	34608 33557	9034 9325	1521 1585	76.63 % 75.46 %	20.00 % 20.97 %	3.37 % 3.56 %
Outlook Mail	44645 44712	34812 34124	8371 9005	1462 1583	77.98 % 76.32 %	18.75 % 20.14 %	3.27 % 3.54 %
Yahoo Mail	44880 44316	35946 34788	7602 8079	1332 1449	80.09 % 78.50 %	16.94 % 18.23 %	2.97 % 3.27 %
AOL Mail	44385 45050	35519 35324	7496 8238	1370 1488	80.02 % 78.41 %	16.89 % 18.29 %	3.09 % 3.30 %
Mail.com	44707 44982	36411 35800	7052 7798	1244 1384	81.44 % 79.59 %	15.77 % 17.34 %	2.78 % 3.08 %
Yandex Mail	44914 44497	35290 34318	8152 8646	1472 1533	78.57 % 77.12 %	18.15 % 19.43 %	3.28 % 3.45 %
GMX Mail	44247 44639	35877 35564	7137 7773	1233 1302	81.08 % 79.67 %	16.13 % 17.41 %	2.79 % 2.92 %
Zoho Mail	45051 45158	36950 36335	6880 7466	1221 1357	82.02 % 80.46 %	15.27 % 16.53 %	2.71 % 3.01 %
ProtonMail	45465 44487	37389 35967	6923 7284	1153 1236	82.24 % 80.85 %	15.23 % 16.37 %	2.54 % 2.78 %
Custom Mail	44259 44229	36897 36263	6226 6766	1136 1200	83.37 % 81.99 %	14.07 % 15.30 %	2.57 % 2.71 %
iCloud Mail	5457 5407	4283 4236	907 903	267 268	78.49 % 78.34 %	16.62 % 16.70 %	4.89 % 4.96 %
Tuta	5594 5471	4785 4648	644 648	165 175	85.54 % 84.96 %	11.51 % 11.84 %	2.95 % 3.20 %
Juno.com	5314 5261	4588 4520	569 582	157 159	86.34 % 85.92 %	10.71 % 11.06 %	2.95 % 3.02 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.