CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.845 188.175	141.620 137.092	42.911 46.406	4.314 4.677

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.99 % 72.85 %	22.72 % 24.66 %	2.28 % 2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14272 14529	11257 11124	2722 3096	293 309	78.87 % 76.56 %	19.07 % 21.31 %	2.05 % 2.13 %
Elektronics	14666 14137	11028 10331	3304 3473	334 333	75.19 % 73.08 %	22.53 % 24.57 %	2.28 % 2.36 %
Entertainment	14530 14246	10875 10362	3341 3532	314 352	74.85 % 72.74 %	22.99 % 24.79 %	2.16 % 2.47 %
Cosmetics & Beauty	14778 14557	10998 10537	3435 3640	345 380	74.42 % 72.38 %	23.24 % 25.01 %	2.33 % 2.61 %
Food & Drink	14946 14950	11746 11372	2889 3226	311 352	78.59 % 76.07 %	19.33 % 21.58 %	2.08 % 2.35 %
Home & Garden	14432 14446	11400 11084	2747 3046	285 316	78.99 % 76.73 %	19.03 % 21.09 %	1.97 % 2.19 %
Finance	14331 14208	10145 9791	3824 4029	362 388	70.79 % 68.91 %	26.68 % 28.36 %	2.53 % 2.73 %
Health	14578 14428	10355 9965	3852 4096	371 367	71.03 % 69.07 %	26.42 % 28.39 %	2.54 % 2.54 %
Pets	14488 14764	11299 11213	2858 3206	331 345	77.99 % 75.95 %	19.73 % 21.71 %	2.28 % 2.34 %
Sport & Fitness	14439 14789	10724 10656	3361 3744	354 389	74.27 % 72.05 %	23.28 % 25.32 %	2.45 % 2.63 %
Job & Career	14313 14533	10549 10394	3405 3744	359 395	73.70 % 71.52 %	23.79 % 25.76 %	2.51 % 2.72 %
Dating	14555 14330	9860 9407	4351 4534	344 389	67.74 % 65.65 %	29.89 % 31.64 %	2.36 % 2.71 %
Other	14517 14258	11384 10856	2822 3040	311 362	78.42 % 76.14 %	19.44 % 21.32 %	2.14 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19251 18741	13558 12905	5228 5347	465 489	70.43 % 68.86 %	27.16 % 28.53 %	2.42 % 2.61 %
Outlook Mail	18615 18788	13456 13128	4727 5166	432 494	72.29 % 69.87 %	25.39 % 27.50 %	2.32 % 2.63 %
Yahoo Mail	19018 18606	14341 13621	4237 4523	440 462	75.41 % 73.21 %	22.28 % 24.31 %	2.31 % 2.48 %
AOL Mail	18986 19116	14362 13972	4185 4652	439 492	75.65 % 73.09 %	22.04 % 24.34 %	2.31 % 2.57 %
Mail.com	18645 19115	14288 14163	3923 4463	434 489	76.63 % 74.09 %	21.04 % 23.35 %	2.33 % 2.56 %
Yandex Mail	18957 18824	13974 13493	4507 4836	476 495	73.71 % 71.68 %	23.77 % 25.69 %	2.51 % 2.63 %
GMX Mail	18552 18690	13846 13572	4291 4694	415 424	74.63 % 72.62 %	23.13 % 25.12 %	2.24 % 2.27 %
Zoho Mail	19167 19111	14730 14296	4032 4370	405 445	76.85 % 74.81 %	21.04 % 22.87 %	2.11 % 2.33 %
ProtonMail	19273 18798	14626 13904	4222 4447	425 447	75.89 % 73.97 %	21.91 % 23.66 %	2.21 % 2.38 %
Custom Mail	18381 18386	14439 14038	3559 3908	383 440	78.55 % 76.35 %	19.36 % 21.26 %	2.08 % 2.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.