CampaignMonitor and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.576
276.556
|
216.803
210.688
|
53.479
57.961
|
7.294
7.907
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.11 %
76.18 %
|
19.27 %
20.96 %
|
2.63 %
2.86 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21075
21431
|
17211
17046
|
3393
3869
|
471
516
|
81.67 %
79.54 %
|
16.10 %
18.05 %
|
2.23 %
2.41 %
|
Elektronics |
21556
21063
|
16954
16164
|
4058
4319
|
544
580
|
78.65 %
76.74 %
|
18.83 %
20.51 %
|
2.52 %
2.75 %
|
Entertainment |
21410
21048
|
16699
15989
|
4175
4440
|
536
619
|
78.00 %
75.96 %
|
19.50 %
21.09 %
|
2.50 %
2.94 %
|
Cosmetics & Beauty |
21636
21443
|
16787
16254
|
4260
4539
|
589
650
|
77.59 %
75.80 %
|
19.69 %
21.17 %
|
2.72 %
3.03 %
|
Food & Drink |
21711
21642
|
17639
17110
|
3563
3976
|
509
556
|
81.24 %
79.06 %
|
16.41 %
18.37 %
|
2.34 %
2.57 %
|
Home & Garden |
21209
21227
|
17300
16888
|
3426
3806
|
483
533
|
81.57 %
79.56 %
|
16.15 %
17.93 %
|
2.28 %
2.51 %
|
Finance |
21192
20970
|
15777
15254
|
4787
5046
|
628
670
|
74.45 %
72.74 %
|
22.59 %
24.06 %
|
2.96 %
3.20 %
|
Health |
21453
21076
|
16104
15393
|
4731
5034
|
618
649
|
75.07 %
73.04 %
|
22.05 %
23.88 %
|
2.88 %
3.08 %
|
Pets |
21214
21480
|
17066
16893
|
3598
4024
|
550
563
|
80.45 %
78.65 %
|
16.96 %
18.73 %
|
2.59 %
2.62 %
|
Sport & Fitness |
21345
21481
|
16490
16164
|
4263
4700
|
592
617
|
77.25 %
75.25 %
|
19.97 %
21.88 %
|
2.77 %
2.87 %
|
Job & Career |
21119
21416
|
16133
15974
|
4361
4780
|
625
662
|
76.39 %
74.59 %
|
20.65 %
22.32 %
|
2.96 %
3.09 %
|
Dating |
21269
21066
|
15405
14812
|
5277
5550
|
587
704
|
72.43 %
70.31 %
|
24.81 %
26.35 %
|
2.76 %
3.34 %
|
Other |
21387
21213
|
17238
16747
|
3587
3878
|
562
588
|
80.60 %
78.95 %
|
16.77 %
18.28 %
|
2.63 %
2.77 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28128
27570
|
20863
20073
|
6442
6654
|
823
843
|
74.17 %
72.81 %
|
22.90 %
24.13 %
|
2.93 %
3.06 %
|
Outlook Mail |
27603
27610
|
20868
20269
|
5954
6469
|
781
872
|
75.60 %
73.41 %
|
21.57 %
23.43 %
|
2.83 %
3.16 %
|
Yahoo Mail |
27847
27426
|
21769
20894
|
5346
5742
|
732
790
|
78.17 %
76.18 %
|
19.20 %
20.94 %
|
2.63 %
2.88 %
|
AOL Mail |
27610
27942
|
21602
21250
|
5276
5866
|
732
826
|
78.24 %
76.05 %
|
19.11 %
20.99 %
|
2.65 %
2.96 %
|
Mail.com |
27506
27898
|
21844
21512
|
4955
5597
|
707
789
|
79.42 %
77.11 %
|
18.01 %
20.06 %
|
2.57 %
2.83 %
|
Yandex Mail |
27794
27649
|
21262
20671
|
5714
6139
|
818
839
|
76.50 %
74.76 %
|
20.56 %
22.20 %
|
2.94 %
3.03 %
|
GMX Mail |
27481
27633
|
21548
21126
|
5235
5755
|
698
752
|
78.41 %
76.45 %
|
19.05 %
20.83 %
|
2.54 %
2.72 %
|
Zoho Mail |
28123
27998
|
22447
21802
|
4991
5432
|
685
764
|
79.82 %
77.87 %
|
17.75 %
19.40 %
|
2.44 %
2.73 %
|
ProtonMail |
28147
27525
|
22353
21390
|
5115
5412
|
679
723
|
79.42 %
77.71 %
|
18.17 %
19.66 %
|
2.41 %
2.63 %
|
Custom Mail |
27337
27305
|
22247
21701
|
4451
4895
|
639
709
|
81.38 %
79.48 %
|
16.28 %
17.93 %
|
2.34 %
2.60 %
|
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