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CampaignMonitor and Rapidmail Email Deliverability Comparison

  CampaignMonitor
  Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  332.453
  330.850
  263.096
  255.836
  60.203
  65.113
  9.154
  9.901

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.14 %
  77.33 %
  18.11 %
  19.68 %
  2.75 %
  2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  25382
  25581
  20945
  20604
  3838
  4340
  599
  637
  82.52 %
  80.54 %
  15.12 %
  16.97 %
  2.36 %
  2.49 %
Elektronics
  25774
  25292
  20566
  19747
  4537
  4835
  671
  710
  79.79 %
  78.08 %
  17.60 %
  19.12 %
  2.60 %
  2.81 %
Entertainment
  25696
  25353
  20324
  19557
  4702
  5011
  670
  785
  79.09 %
  77.14 %
  18.30 %
  19.76 %
  2.61 %
  3.10 %
Cosmetics & Beauty
  25792
  25605
  20288
  19714
  4772
  5082
  732
  809
  78.66 %
  76.99 %
  18.50 %
  19.85 %
  2.84 %
  3.16 %
Food & Drink
  25963
  25886
  21326
  20729
  4000
  4458
  637
  699
  82.14 %
  80.08 %
  15.41 %
  17.22 %
  2.45 %
  2.70 %
Home & Garden
  25259
  25426
  20820
  20477
  3841
  4275
  598
  674
  82.43 %
  80.54 %
  15.21 %
  16.81 %
  2.37 %
  2.65 %
Finance
  25339
  25040
  19148
  18517
  5388
  5671
  803
  852
  75.57 %
  73.95 %
  21.26 %
  22.65 %
  3.17 %
  3.40 %
Health
  25732
  25229
  19669
  18793
  5300
  5622
  763
  814
  76.44 %
  74.49 %
  20.60 %
  22.28 %
  2.97 %
  3.23 %
Pets
  25567
  25619
  20782
  20396
  4087
  4528
  698
  695
  81.28 %
  79.61 %
  15.99 %
  17.67 %
  2.73 %
  2.71 %
Sport & Fitness
  25570
  25649
  19989
  19559
  4829
  5300
  752
  790
  78.17 %
  76.26 %
  18.89 %
  20.66 %
  2.94 %
  3.08 %
Job & Career
  25410
  25633
  19631
  19379
  4979
  5424
  800
  830
  77.26 %
  75.60 %
  19.59 %
  21.16 %
  3.15 %
  3.24 %
Dating
  25495
  25202
  18862
  18136
  5884
  6189
  749
  877
  73.98 %
  71.96 %
  23.08 %
  24.56 %
  2.94 %
  3.48 %
Other
  25474
  25335
  20746
  20228
  4046
  4378
  682
  729
  81.44 %
  79.84 %
  15.88 %
  17.28 %
  2.68 %
  2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  33557
  33066
  25326
  24518
  7194
  7472
  1037
  1076
  75.47 %
  74.15 %
  21.44 %
  22.60 %
  3.09 %
  3.25 %
Outlook Mail
  33169
  33119
  25418
  24709
  6735
  7297
  1016
  1113
  76.63 %
  74.61 %
  20.31 %
  22.03 %
  3.06 %
  3.36 %
Yahoo Mail
  33360
  32784
  26375
  25295
  6062
  6487
  923
  1002
  79.06 %
  77.16 %
  18.17 %
  19.79 %
  2.77 %
  3.06 %
AOL Mail
  33002
  33417
  26091
  25748
  5984
  6634
  927
  1035
  79.06 %
  77.05 %
  18.13 %
  19.85 %
  2.81 %
  3.10 %
Mail.com
  33170
  33319
  26667
  26052
  5634
  6300
  869
  967
  80.39 %
  78.19 %
  16.99 %
  18.91 %
  2.62 %
  2.90 %
Yandex Mail
  33279
  33035
  25753
  25019
  6489
  6948
  1037
  1068
  77.39 %
  75.73 %
  19.50 %
  21.03 %
  3.12 %
  3.23 %
GMX Mail
  32871
  33057
  26189
  25731
  5828
  6398
  854
  928
  79.67 %
  77.84 %
  17.73 %
  19.35 %
  2.60 %
  2.81 %
Zoho Mail
  33556
  33412
  27099
  26383
  5590
  6078
  867
  951
  80.76 %
  78.96 %
  16.66 %
  18.19 %
  2.58 %
  2.85 %
ProtonMail
  33697
  32944
  27197
  26048
  5677
  6011
  823
  885
  80.71 %
  79.07 %
  16.85 %
  18.25 %
  2.44 %
  2.69 %
Custom Mail
  32792
  32697
  26981
  26333
  5010
  5488
  801
  876
  82.28 %
  80.54 %
  15.28 %
  16.78 %
  2.44 %
  2.68 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.