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CampaignMonitor and Rapidmail Email Deliverability Comparison

  CampaignMonitor
  Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.576
  276.556
  216.803
  210.688
  53.479
  57.961
  7.294
  7.907

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.11 %
  76.18 %
  19.27 %
  20.96 %
  2.63 %
  2.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21075
  21431
  17211
  17046
  3393
  3869
  471
  516
  81.67 %
  79.54 %
  16.10 %
  18.05 %
  2.23 %
  2.41 %
Elektronics
  21556
  21063
  16954
  16164
  4058
  4319
  544
  580
  78.65 %
  76.74 %
  18.83 %
  20.51 %
  2.52 %
  2.75 %
Entertainment
  21410
  21048
  16699
  15989
  4175
  4440
  536
  619
  78.00 %
  75.96 %
  19.50 %
  21.09 %
  2.50 %
  2.94 %
Cosmetics & Beauty
  21636
  21443
  16787
  16254
  4260
  4539
  589
  650
  77.59 %
  75.80 %
  19.69 %
  21.17 %
  2.72 %
  3.03 %
Food & Drink
  21711
  21642
  17639
  17110
  3563
  3976
  509
  556
  81.24 %
  79.06 %
  16.41 %
  18.37 %
  2.34 %
  2.57 %
Home & Garden
  21209
  21227
  17300
  16888
  3426
  3806
  483
  533
  81.57 %
  79.56 %
  16.15 %
  17.93 %
  2.28 %
  2.51 %
Finance
  21192
  20970
  15777
  15254
  4787
  5046
  628
  670
  74.45 %
  72.74 %
  22.59 %
  24.06 %
  2.96 %
  3.20 %
Health
  21453
  21076
  16104
  15393
  4731
  5034
  618
  649
  75.07 %
  73.04 %
  22.05 %
  23.88 %
  2.88 %
  3.08 %
Pets
  21214
  21480
  17066
  16893
  3598
  4024
  550
  563
  80.45 %
  78.65 %
  16.96 %
  18.73 %
  2.59 %
  2.62 %
Sport & Fitness
  21345
  21481
  16490
  16164
  4263
  4700
  592
  617
  77.25 %
  75.25 %
  19.97 %
  21.88 %
  2.77 %
  2.87 %
Job & Career
  21119
  21416
  16133
  15974
  4361
  4780
  625
  662
  76.39 %
  74.59 %
  20.65 %
  22.32 %
  2.96 %
  3.09 %
Dating
  21269
  21066
  15405
  14812
  5277
  5550
  587
  704
  72.43 %
  70.31 %
  24.81 %
  26.35 %
  2.76 %
  3.34 %
Other
  21387
  21213
  17238
  16747
  3587
  3878
  562
  588
  80.60 %
  78.95 %
  16.77 %
  18.28 %
  2.63 %
  2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28128
  27570
  20863
  20073
  6442
  6654
  823
  843
  74.17 %
  72.81 %
  22.90 %
  24.13 %
  2.93 %
  3.06 %
Outlook Mail
  27603
  27610
  20868
  20269
  5954
  6469
  781
  872
  75.60 %
  73.41 %
  21.57 %
  23.43 %
  2.83 %
  3.16 %
Yahoo Mail
  27847
  27426
  21769
  20894
  5346
  5742
  732
  790
  78.17 %
  76.18 %
  19.20 %
  20.94 %
  2.63 %
  2.88 %
AOL Mail
  27610
  27942
  21602
  21250
  5276
  5866
  732
  826
  78.24 %
  76.05 %
  19.11 %
  20.99 %
  2.65 %
  2.96 %
Mail.com
  27506
  27898
  21844
  21512
  4955
  5597
  707
  789
  79.42 %
  77.11 %
  18.01 %
  20.06 %
  2.57 %
  2.83 %
Yandex Mail
  27794
  27649
  21262
  20671
  5714
  6139
  818
  839
  76.50 %
  74.76 %
  20.56 %
  22.20 %
  2.94 %
  3.03 %
GMX Mail
  27481
  27633
  21548
  21126
  5235
  5755
  698
  752
  78.41 %
  76.45 %
  19.05 %
  20.83 %
  2.54 %
  2.72 %
Zoho Mail
  28123
  27998
  22447
  21802
  4991
  5432
  685
  764
  79.82 %
  77.87 %
  17.75 %
  19.40 %
  2.44 %
  2.73 %
ProtonMail
  28147
  27525
  22353
  21390
  5115
  5412
  679
  723
  79.42 %
  77.71 %
  18.17 %
  19.66 %
  2.41 %
  2.63 %
Custom Mail
  27337
  27305
  22247
  21701
  4451
  4895
  639
  709
  81.38 %
  79.48 %
  16.28 %
  17.93 %
  2.34 %
  2.60 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.