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CampaignMonitor and Rapidmail Email Deliverability Comparison

  CampaignMonitor
  Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.845
  188.175
  141.620
  137.092
  42.911
  46.406
  4.314
  4.677

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.99 %
  72.85 %
  22.72 %
  24.66 %
  2.28 %
  2.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14272
  14529
  11257
  11124
  2722
  3096
  293
  309
  78.87 %
  76.56 %
  19.07 %
  21.31 %
  2.05 %
  2.13 %
Elektronics
  14666
  14137
  11028
  10331
  3304
  3473
  334
  333
  75.19 %
  73.08 %
  22.53 %
  24.57 %
  2.28 %
  2.36 %
Entertainment
  14530
  14246
  10875
  10362
  3341
  3532
  314
  352
  74.85 %
  72.74 %
  22.99 %
  24.79 %
  2.16 %
  2.47 %
Cosmetics & Beauty
  14778
  14557
  10998
  10537
  3435
  3640
  345
  380
  74.42 %
  72.38 %
  23.24 %
  25.01 %
  2.33 %
  2.61 %
Food & Drink
  14946
  14950
  11746
  11372
  2889
  3226
  311
  352
  78.59 %
  76.07 %
  19.33 %
  21.58 %
  2.08 %
  2.35 %
Home & Garden
  14432
  14446
  11400
  11084
  2747
  3046
  285
  316
  78.99 %
  76.73 %
  19.03 %
  21.09 %
  1.97 %
  2.19 %
Finance
  14331
  14208
  10145
  9791
  3824
  4029
  362
  388
  70.79 %
  68.91 %
  26.68 %
  28.36 %
  2.53 %
  2.73 %
Health
  14578
  14428
  10355
  9965
  3852
  4096
  371
  367
  71.03 %
  69.07 %
  26.42 %
  28.39 %
  2.54 %
  2.54 %
Pets
  14488
  14764
  11299
  11213
  2858
  3206
  331
  345
  77.99 %
  75.95 %
  19.73 %
  21.71 %
  2.28 %
  2.34 %
Sport & Fitness
  14439
  14789
  10724
  10656
  3361
  3744
  354
  389
  74.27 %
  72.05 %
  23.28 %
  25.32 %
  2.45 %
  2.63 %
Job & Career
  14313
  14533
  10549
  10394
  3405
  3744
  359
  395
  73.70 %
  71.52 %
  23.79 %
  25.76 %
  2.51 %
  2.72 %
Dating
  14555
  14330
  9860
  9407
  4351
  4534
  344
  389
  67.74 %
  65.65 %
  29.89 %
  31.64 %
  2.36 %
  2.71 %
Other
  14517
  14258
  11384
  10856
  2822
  3040
  311
  362
  78.42 %
  76.14 %
  19.44 %
  21.32 %
  2.14 %
  2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19251
  18741
  13558
  12905
  5228
  5347
  465
  489
  70.43 %
  68.86 %
  27.16 %
  28.53 %
  2.42 %
  2.61 %
Outlook Mail
  18615
  18788
  13456
  13128
  4727
  5166
  432
  494
  72.29 %
  69.87 %
  25.39 %
  27.50 %
  2.32 %
  2.63 %
Yahoo Mail
  19018
  18606
  14341
  13621
  4237
  4523
  440
  462
  75.41 %
  73.21 %
  22.28 %
  24.31 %
  2.31 %
  2.48 %
AOL Mail
  18986
  19116
  14362
  13972
  4185
  4652
  439
  492
  75.65 %
  73.09 %
  22.04 %
  24.34 %
  2.31 %
  2.57 %
Mail.com
  18645
  19115
  14288
  14163
  3923
  4463
  434
  489
  76.63 %
  74.09 %
  21.04 %
  23.35 %
  2.33 %
  2.56 %
Yandex Mail
  18957
  18824
  13974
  13493
  4507
  4836
  476
  495
  73.71 %
  71.68 %
  23.77 %
  25.69 %
  2.51 %
  2.63 %
GMX Mail
  18552
  18690
  13846
  13572
  4291
  4694
  415
  424
  74.63 %
  72.62 %
  23.13 %
  25.12 %
  2.24 %
  2.27 %
Zoho Mail
  19167
  19111
  14730
  14296
  4032
  4370
  405
  445
  76.85 %
  74.81 %
  21.04 %
  22.87 %
  2.11 %
  2.33 %
ProtonMail
  19273
  18798
  14626
  13904
  4222
  4447
  425
  447
  75.89 %
  73.97 %
  21.91 %
  23.66 %
  2.21 %
  2.38 %
Custom Mail
  18381
  18386
  14439
  14038
  3559
  3908
  383
  440
  78.55 %
  76.35 %
  19.36 %
  21.26 %
  2.08 %
  2.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.