CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.576 276.556	216.803 210.688	53.479 57.961	7.294 7.907

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.11 % 76.18 %	19.27 % 20.96 %	2.63 % 2.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21075 21431	17211 17046	3393 3869	471 516	81.67 % 79.54 %	16.10 % 18.05 %	2.23 % 2.41 %
Elektronics	21556 21063	16954 16164	4058 4319	544 580	78.65 % 76.74 %	18.83 % 20.51 %	2.52 % 2.75 %
Entertainment	21410 21048	16699 15989	4175 4440	536 619	78.00 % 75.96 %	19.50 % 21.09 %	2.50 % 2.94 %
Cosmetics & Beauty	21636 21443	16787 16254	4260 4539	589 650	77.59 % 75.80 %	19.69 % 21.17 %	2.72 % 3.03 %
Food & Drink	21711 21642	17639 17110	3563 3976	509 556	81.24 % 79.06 %	16.41 % 18.37 %	2.34 % 2.57 %
Home & Garden	21209 21227	17300 16888	3426 3806	483 533	81.57 % 79.56 %	16.15 % 17.93 %	2.28 % 2.51 %
Finance	21192 20970	15777 15254	4787 5046	628 670	74.45 % 72.74 %	22.59 % 24.06 %	2.96 % 3.20 %
Health	21453 21076	16104 15393	4731 5034	618 649	75.07 % 73.04 %	22.05 % 23.88 %	2.88 % 3.08 %
Pets	21214 21480	17066 16893	3598 4024	550 563	80.45 % 78.65 %	16.96 % 18.73 %	2.59 % 2.62 %
Sport & Fitness	21345 21481	16490 16164	4263 4700	592 617	77.25 % 75.25 %	19.97 % 21.88 %	2.77 % 2.87 %
Job & Career	21119 21416	16133 15974	4361 4780	625 662	76.39 % 74.59 %	20.65 % 22.32 %	2.96 % 3.09 %
Dating	21269 21066	15405 14812	5277 5550	587 704	72.43 % 70.31 %	24.81 % 26.35 %	2.76 % 3.34 %
Other	21387 21213	17238 16747	3587 3878	562 588	80.60 % 78.95 %	16.77 % 18.28 %	2.63 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28128 27570	20863 20073	6442 6654	823 843	74.17 % 72.81 %	22.90 % 24.13 %	2.93 % 3.06 %
Outlook Mail	27603 27610	20868 20269	5954 6469	781 872	75.60 % 73.41 %	21.57 % 23.43 %	2.83 % 3.16 %
Yahoo Mail	27847 27426	21769 20894	5346 5742	732 790	78.17 % 76.18 %	19.20 % 20.94 %	2.63 % 2.88 %
AOL Mail	27610 27942	21602 21250	5276 5866	732 826	78.24 % 76.05 %	19.11 % 20.99 %	2.65 % 2.96 %
Mail.com	27506 27898	21844 21512	4955 5597	707 789	79.42 % 77.11 %	18.01 % 20.06 %	2.57 % 2.83 %
Yandex Mail	27794 27649	21262 20671	5714 6139	818 839	76.50 % 74.76 %	20.56 % 22.20 %	2.94 % 3.03 %
GMX Mail	27481 27633	21548 21126	5235 5755	698 752	78.41 % 76.45 %	19.05 % 20.83 %	2.54 % 2.72 %
Zoho Mail	28123 27998	22447 21802	4991 5432	685 764	79.82 % 77.87 %	17.75 % 19.40 %	2.44 % 2.73 %
ProtonMail	28147 27525	22353 21390	5115 5412	679 723	79.42 % 77.71 %	18.17 % 19.66 %	2.41 % 2.63 %
Custom Mail	27337 27305	22247 21701	4451 4895	639 709	81.38 % 79.48 %	16.28 % 17.93 %	2.34 % 2.60 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.