CampaignMonitor and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.233
303.502
|
240.111
233.108
|
56.844
61.496
|
8.278
8.898
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.66 %
76.81 %
|
18.62 %
20.26 %
|
2.71 %
2.93 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23227
23506
|
19074
18827
|
3613
4101
|
540
578
|
82.12 %
80.09 %
|
15.56 %
17.45 %
|
2.32 %
2.46 %
|
Elektronics |
23725
23155
|
18817
17940
|
4303
4575
|
605
640
|
79.31 %
77.48 %
|
18.14 %
19.76 %
|
2.55 %
2.76 %
|
Entertainment |
23520
23191
|
18475
17774
|
4434
4725
|
611
692
|
78.55 %
76.64 %
|
18.85 %
20.37 %
|
2.60 %
2.98 %
|
Cosmetics & Beauty |
23750
23478
|
18565
17954
|
4522
4800
|
663
724
|
78.17 %
76.47 %
|
19.04 %
20.44 %
|
2.79 %
3.08 %
|
Food & Drink |
23871
23763
|
19510
18920
|
3787
4216
|
574
627
|
81.73 %
79.62 %
|
15.86 %
17.74 %
|
2.40 %
2.64 %
|
Home & Garden |
23219
23322
|
19056
18671
|
3626
4037
|
537
614
|
82.07 %
80.06 %
|
15.62 %
17.31 %
|
2.31 %
2.63 %
|
Finance |
23314
23031
|
17508
16903
|
5089
5362
|
717
766
|
75.10 %
73.39 %
|
21.83 %
23.28 %
|
3.08 %
3.33 %
|
Health |
23589
23100
|
17880
17043
|
5011
5322
|
698
735
|
75.80 %
73.78 %
|
21.24 %
23.04 %
|
2.96 %
3.18 %
|
Pets |
23448
23526
|
18968
18630
|
3851
4274
|
629
622
|
80.89 %
79.19 %
|
16.42 %
18.17 %
|
2.68 %
2.64 %
|
Sport & Fitness |
23432
23566
|
18207
17867
|
4541
4999
|
684
700
|
77.70 %
75.82 %
|
19.38 %
21.21 %
|
2.92 %
2.97 %
|
Job & Career |
23276
23519
|
17892
17665
|
4669
5100
|
715
754
|
76.87 %
75.11 %
|
20.06 %
21.68 %
|
3.07 %
3.21 %
|
Dating |
23415
23121
|
17156
16465
|
5585
5864
|
674
792
|
73.27 %
71.21 %
|
23.85 %
25.36 %
|
2.88 %
3.43 %
|
Other |
23447
23224
|
19003
18449
|
3813
4121
|
631
654
|
81.05 %
79.44 %
|
16.26 %
17.74 %
|
2.69 %
2.82 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30910
30268
|
23144
22250
|
6823
7054
|
943
964
|
74.88 %
73.51 %
|
22.07 %
23.31 %
|
3.05 %
3.18 %
|
Outlook Mail |
30396
30339
|
23150
22479
|
6343
6878
|
903
982
|
76.16 %
74.09 %
|
20.87 %
22.67 %
|
2.97 %
3.24 %
|
Yahoo Mail |
30672
30129
|
24120
23106
|
5711
6120
|
841
903
|
78.64 %
76.69 %
|
18.62 %
20.31 %
|
2.74 %
3.00 %
|
AOL Mail |
30336
30601
|
23874
23439
|
5632
6236
|
830
926
|
78.70 %
76.60 %
|
18.57 %
20.38 %
|
2.74 %
3.03 %
|
Mail.com |
30306
30576
|
24235
23768
|
5287
5940
|
784
868
|
79.97 %
77.73 %
|
17.45 %
19.43 %
|
2.59 %
2.84 %
|
Yandex Mail |
30483
30294
|
23448
22797
|
6095
6535
|
940
962
|
76.92 %
75.25 %
|
19.99 %
21.57 %
|
3.08 %
3.18 %
|
GMX Mail |
30276
30350
|
23956
23435
|
5543
6075
|
777
840
|
79.13 %
77.22 %
|
18.31 %
20.02 %
|
2.57 %
2.77 %
|
Zoho Mail |
30849
30734
|
24785
24121
|
5285
5757
|
779
856
|
80.34 %
78.48 %
|
17.13 %
18.73 %
|
2.53 %
2.79 %
|
ProtonMail |
30920
30213
|
24776
23694
|
5390
5711
|
754
808
|
80.13 %
78.42 %
|
17.43 %
18.90 %
|
2.44 %
2.67 %
|
Custom Mail |
30085
29998
|
24623
24019
|
4735
5190
|
727
789
|
81.84 %
80.07 %
|
15.74 %
17.30 %
|
2.42 %
2.63 %
|
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