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CampaignMonitor and Rapidmail Email Deliverability Comparison

  CampaignMonitor
  Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  222.158
  170.448
  165.360
  46.967
  50.848
  5.499
  5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  74.43 %
  21.07 %
  22.89 %
  2.47 %
  2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  17185
  13525
  13402
  2977
  3391
  359
  392
  80.21 %
  77.99 %
  17.66 %
  19.73 %
  2.13 %
  2.28 %
Elektronics
  17340
  16774
  13309
  12548
  3600
  3793
  431
  433
  76.75 %
  74.81 %
  20.76 %
  22.61 %
  2.49 %
  2.58 %
Entertainment
  17152
  16875
  13093
  12524
  3656
  3886
  403
  465
  76.34 %
  74.22 %
  21.32 %
  23.03 %
  2.35 %
  2.76 %
Cosmetics & Beauty
  17403
  17204
  13217
  12735
  3753
  3985
  433
  484
  75.95 %
  74.02 %
  21.57 %
  23.16 %
  2.49 %
  2.81 %
Food & Drink
  17588
  17547
  14042
  13588
  3151
  3521
  395
  438
  79.84 %
  77.44 %
  17.92 %
  20.07 %
  2.25 %
  2.50 %
Home & Garden
  17033
  17024
  13662
  13279
  3004
  3340
  367
  405
  80.21 %
  78.00 %
  17.64 %
  19.62 %
  2.15 %
  2.38 %
Finance
  16977
  16765
  12299
  11862
  4197
  4414
  481
  489
  72.45 %
  70.75 %
  24.72 %
  26.33 %
  2.83 %
  2.92 %
Health
  17169
  16924
  12528
  12004
  4185
  4446
  456
  474
  72.97 %
  70.93 %
  24.38 %
  26.27 %
  2.66 %
  2.80 %
Pets
  17110
  17373
  13535
  13413
  3150
  3525
  425
  435
  79.11 %
  77.21 %
  18.41 %
  20.29 %
  2.48 %
  2.50 %
Sport & Fitness
  17069
  17435
  12911
  12818
  3709
  4124
  449
  493
  75.64 %
  73.52 %
  21.73 %
  23.65 %
  2.63 %
  2.83 %
Job & Career
  16912
  17177
  12685
  12533
  3763
  4142
  464
  502
  75.01 %
  72.96 %
  22.25 %
  24.11 %
  2.74 %
  2.92 %
Dating
  17204
  16942
  12053
  11515
  4717
  4924
  434
  503
  70.06 %
  67.97 %
  27.42 %
  29.06 %
  2.52 %
  2.97 %
Other
  17096
  16933
  13589
  13139
  3105
  3357
  402
  437
  79.49 %
  77.59 %
  18.16 %
  19.83 %
  2.35 %
  2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  22047
  16388
  15592
  5695
  5835
  621
  620
  72.18 %
  70.72 %
  25.08 %
  26.47 %
  2.74 %
  2.81 %
Outlook Mail
  22192
  22218
  16389
  15905
  5217
  5671
  586
  642
  73.85 %
  71.59 %
  23.51 %
  25.52 %
  2.64 %
  2.89 %
Yahoo Mail
  22315
  22074
  17120
  16477
  4649
  5001
  546
  596
  76.72 %
  74.64 %
  20.83 %
  22.66 %
  2.45 %
  2.70 %
AOL Mail
  22248
  22549
  17095
  16803
  4599
  5121
  554
  625
  76.84 %
  74.52 %
  20.67 %
  22.71 %
  2.49 %
  2.77 %
Mail.com
  22045
  22473
  17180
  16955
  4322
  4897
  543
  621
  77.93 %
  75.45 %
  19.61 %
  21.79 %
  2.46 %
  2.76 %
Yandex Mail
  22301
  22284
  16731
  16318
  4961
  5343
  609
  623
  75.02 %
  73.23 %
  22.25 %
  23.98 %
  2.73 %
  2.80 %
GMX Mail
  22014
  22092
  16836
  16429
  4660
  5102
  518
  561
  76.48 %
  74.37 %
  21.17 %
  23.09 %
  2.35 %
  2.54 %
Zoho Mail
  22627
  22582
  17709
  17228
  4402
  4785
  516
  569
  78.26 %
  76.29 %
  19.45 %
  21.19 %
  2.28 %
  2.52 %
ProtonMail
  22625
  22139
  17537
  16770
  4562
  4820
  526
  549
  77.51 %
  75.75 %
  20.16 %
  21.77 %
  2.32 %
  2.48 %
Custom Mail
  21843
  21700
  17463
  16883
  3900
  4273
  480
  544
  79.95 %
  77.80 %
  17.85 %
  19.69 %
  2.20 %
  2.51 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.