CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 378.801	303.096 295.673	66.035 71.456	10.791 11.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 78.05 %	17.38 % 18.86 %	2.84 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 29235	24154 23744	4226 4744	720 747	83.00 % 81.22 %	14.52 % 16.23 %	2.47 % 2.56 %
Elektronics	29435 28959	23690 22830	4960 5288	785 841	80.48 % 78.84 %	16.85 % 18.26 %	2.67 % 2.90 %
Entertainment	29495 29073	23538 22640	5165 5506	792 927	79.80 % 77.87 %	17.51 % 18.94 %	2.69 % 3.19 %
Cosmetics & Beauty	29337 29135	23274 22657	5214 5552	849 926	79.33 % 77.77 %	17.77 % 19.06 %	2.89 % 3.18 %
Food & Drink	29645 29650	24514 23931	4380 4879	751 840	82.69 % 80.71 %	14.77 % 16.46 %	2.53 % 2.83 %
Home & Garden	28973 29144	24021 23655	4227 4696	725 793	82.91 % 81.17 %	14.59 % 16.11 %	2.50 % 2.72 %
Finance	28900 28797	22056 21533	5904 6250	940 1014	76.32 % 74.78 %	20.43 % 21.70 %	3.25 % 3.52 %
Health	29361 28918	22682 21829	5777 6147	902 942	77.25 % 75.49 %	19.68 % 21.26 %	3.07 % 3.26 %
Pets	29276 29306	23933 23500	4514 4978	829 828	81.75 % 80.19 %	15.42 % 16.99 %	2.83 % 2.83 %
Sport & Fitness	29214 29330	23005 22578	5313 5829	896 923	78.75 % 76.98 %	18.19 % 19.87 %	3.07 % 3.15 %
Job & Career	28943 29334	22528 22363	5489 5989	926 982	77.84 % 76.24 %	18.96 % 20.42 %	3.20 % 3.35 %
Dating	29197 28941	21910 21117	6412 6769	875 1055	75.04 % 72.97 %	21.96 % 23.39 %	3.00 % 3.65 %
Other	29046 28979	23791 23296	4454 4829	801 854	81.91 % 80.39 %	15.33 % 16.66 %	2.76 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 37780	29190 28329	7863 8182	1230 1269	76.25 % 74.98 %	20.54 % 21.66 %	3.21 % 3.36 %
Outlook Mail	37891 37973	29311 28645	7393 8014	1187 1314	77.36 % 75.44 %	19.51 % 21.10 %	3.13 % 3.46 %
Yahoo Mail	38099 37568	30329 29218	6678 7158	1092 1192	79.61 % 77.77 %	17.53 % 19.05 %	2.87 % 3.17 %
AOL Mail	37627 38217	29941 29689	6585 7300	1101 1228	79.57 % 77.69 %	17.50 % 19.10 %	2.93 % 3.21 %
Mail.com	37917 38119	30705 30052	6209 6921	1003 1146	80.98 % 78.84 %	16.38 % 18.16 %	2.65 % 3.01 %
Yandex Mail	38074 37803	29691 28872	7161 7663	1222 1268	77.98 % 76.37 %	18.81 % 20.27 %	3.21 % 3.35 %
GMX Mail	37600 37869	30211 29796	6360 6975	1029 1098	80.35 % 78.68 %	16.91 % 18.42 %	2.74 % 2.90 %
Zoho Mail	38272 38229	31145 30444	6106 6665	1021 1120	81.38 % 79.64 %	15.95 % 17.43 %	2.67 % 2.93 %
ProtonMail	38583 37762	31438 30187	6177 6546	968 1029	81.48 % 79.94 %	16.01 % 17.33 %	2.51 % 2.72 %
Custom Mail	37576 37481	31135 30441	5503 6032	938 1008	82.86 % 81.22 %	14.64 % 16.09 %	2.50 % 2.69 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.