CampaignMonitor and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
464.081
462.676
|
373.355
365.444
|
76.993
82.513
|
13.733
14.719
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.45 %
78.98 %
|
16.59 %
17.83 %
|
2.96 %
3.18 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
35623
35765
|
29781
29327
|
4945
5475
|
897
963
|
83.60 %
82.00 %
|
13.88 %
15.31 %
|
2.52 %
2.69 %
|
Elektronics |
35767
35483
|
29028
28318
|
5730
6096
|
1009
1069
|
81.16 %
79.81 %
|
16.02 %
17.18 %
|
2.82 %
3.01 %
|
Entertainment |
35821
35412
|
28808
27898
|
6008
6336
|
1005
1178
|
80.42 %
78.78 %
|
16.77 %
17.89 %
|
2.81 %
3.33 %
|
Cosmetics & Beauty |
35706
35607
|
28569
28038
|
6047
6405
|
1090
1164
|
80.01 %
78.74 %
|
16.94 %
17.99 %
|
3.05 %
3.27 %
|
Food & Drink |
36169
35941
|
30110
29336
|
5105
5582
|
954
1023
|
83.25 %
81.62 %
|
14.11 %
15.53 %
|
2.64 %
2.85 %
|
Home & Garden |
35559
35829
|
29674
29355
|
4957
5460
|
928
1014
|
83.45 %
81.93 %
|
13.94 %
15.24 %
|
2.61 %
2.83 %
|
Finance |
35538
35160
|
27428
26647
|
6914
7222
|
1196
1291
|
77.18 %
75.79 %
|
19.46 %
20.54 %
|
3.37 %
3.67 %
|
Health |
35835
35164
|
28002
26953
|
6684
7042
|
1149
1169
|
78.14 %
76.65 %
|
18.65 %
20.03 %
|
3.21 %
3.32 %
|
Pets |
35802
35792
|
29440
28978
|
5315
5776
|
1047
1038
|
82.23 %
80.96 %
|
14.85 %
16.14 %
|
2.92 %
2.90 %
|
Sport & Fitness |
35733
35722
|
28361
27820
|
6227
6738
|
1145
1164
|
79.37 %
77.88 %
|
17.43 %
18.86 %
|
3.20 %
3.26 %
|
Job & Career |
35319
35725
|
27703
27515
|
6443
6961
|
1173
1249
|
78.44 %
77.02 %
|
18.24 %
19.48 %
|
3.32 %
3.50 %
|
Dating |
35660
35456
|
27157
26384
|
7389
7761
|
1114
1311
|
76.16 %
74.41 %
|
20.72 %
21.89 %
|
3.12 %
3.70 %
|
Other |
35549
35620
|
29294
28875
|
5229
5659
|
1026
1086
|
82.40 %
81.06 %
|
14.71 %
15.89 %
|
2.89 %
3.05 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
45163
44467
|
34608
33557
|
9034
9325
|
1521
1585
|
76.63 %
75.46 %
|
20.00 %
20.97 %
|
3.37 %
3.56 %
|
Outlook Mail |
44645
44712
|
34812
34124
|
8371
9005
|
1462
1583
|
77.98 %
76.32 %
|
18.75 %
20.14 %
|
3.27 %
3.54 %
|
Yahoo Mail |
44880
44316
|
35946
34788
|
7602
8079
|
1332
1449
|
80.09 %
78.50 %
|
16.94 %
18.23 %
|
2.97 %
3.27 %
|
AOL Mail |
44385
45050
|
35519
35324
|
7496
8238
|
1370
1488
|
80.02 %
78.41 %
|
16.89 %
18.29 %
|
3.09 %
3.30 %
|
Mail.com |
44707
44982
|
36411
35800
|
7052
7798
|
1244
1384
|
81.44 %
79.59 %
|
15.77 %
17.34 %
|
2.78 %
3.08 %
|
Yandex Mail |
44914
44497
|
35290
34318
|
8152
8646
|
1472
1533
|
78.57 %
77.12 %
|
18.15 %
19.43 %
|
3.28 %
3.45 %
|
GMX Mail |
44247
44639
|
35877
35564
|
7137
7773
|
1233
1302
|
81.08 %
79.67 %
|
16.13 %
17.41 %
|
2.79 %
2.92 %
|
Zoho Mail |
45051
45158
|
36950
36335
|
6880
7466
|
1221
1357
|
82.02 %
80.46 %
|
15.27 %
16.53 %
|
2.71 %
3.01 %
|
ProtonMail |
45465
44487
|
37389
35967
|
6923
7284
|
1153
1236
|
82.24 %
80.85 %
|
15.23 %
16.37 %
|
2.54 %
2.78 %
|
Custom Mail |
44259
44229
|
36897
36263
|
6226
6766
|
1136
1200
|
83.37 %
81.99 %
|
14.07 %
15.30 %
|
2.57 %
2.71 %
|
iCloud Mail |
5457
5407
|
4283
4236
|
907
903
|
267
268
|
78.49 %
78.34 %
|
16.62 %
16.70 %
|
4.89 %
4.96 %
|
Tuta |
5594
5471
|
4785
4648
|
644
648
|
165
175
|
85.54 %
84.96 %
|
11.51 %
11.84 %
|
2.95 %
3.20 %
|
Juno.com |
5314
5261
|
4588
4520
|
569
582
|
157
159
|
86.34 %
85.92 %
|
10.71 %
11.06 %
|
2.95 %
3.02 %
|
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