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CampaignMonitor and Rapidmail Email Deliverability Comparison

  CampaignMonitor
  Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.603
  112.678
  78.121
  74.307
  33.696
  36.413
  1.786
  1.958

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.77 %
  65.95 %
  29.66 %
  32.32 %
  1.57 %
  1.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8502
  8874
  6246
  6260
  2121
  2463
  135
  151
  73.47 %
  70.54 %
  24.95 %
  27.76 %
  1.59 %
  1.70 %
Elektronics
  8795
  8477
  6016
  5559
  2642
  2775
  137
  143
  68.40 %
  65.58 %
  30.04 %
  32.74 %
  1.56 %
  1.69 %
Entertainment
  8832
  8376
  6046
  5483
  2649
  2748
  137
  145
  68.46 %
  65.46 %
  29.99 %
  32.81 %
  1.55 %
  1.73 %
Cosmetics & Beauty
  9038
  8778
  6161
  5741
  2734
  2880
  143
  157
  68.17 %
  65.40 %
  30.25 %
  32.81 %
  1.58 %
  1.79 %
Food & Drink
  9036
  9195
  6614
  6461
  2274
  2580
  148
  154
  73.20 %
  70.27 %
  25.17 %
  28.06 %
  1.64 %
  1.67 %
Home & Garden
  8569
  8577
  6305
  6048
  2138
  2386
  126
  143
  73.58 %
  70.51 %
  24.95 %
  27.82 %
  1.47 %
  1.67 %
Finance
  8560
  8313
  5420
  5036
  3000
  3128
  140
  149
  63.32 %
  60.58 %
  35.05 %
  37.63 %
  1.64 %
  1.79 %
Health
  8793
  8555
  5595
  5165
  3064
  3243
  134
  147
  63.63 %
  60.37 %
  34.85 %
  37.91 %
  1.52 %
  1.72 %
Pets
  8853
  8822
  6486
  6197
  2229
  2472
  138
  153
  73.26 %
  70.24 %
  25.18 %
  28.02 %
  1.56 %
  1.73 %
Sport & Fitness
  8647
  8898
  5916
  5832
  2589
  2904
  142
  162
  68.42 %
  65.54 %
  29.94 %
  32.64 %
  1.64 %
  1.82 %
Job & Career
  8610
  8786
  5889
  5783
  2588
  2856
  133
  147
  68.40 %
  65.82 %
  30.06 %
  32.51 %
  1.54 %
  1.67 %
Dating
  8788
  8573
  5131
  4762
  3522
  3654
  135
  157
  58.39 %
  55.55 %
  40.08 %
  42.62 %
  1.54 %
  1.83 %
Other
  8580
  8454
  6296
  5980
  2146
  2324
  138
  150
  73.38 %
  70.74 %
  25.01 %
  27.49 %
  1.61 %
  1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11719
  10960
  7358
  6590
  4176
  4184
  185
  186
  62.79 %
  60.13 %
  35.63 %
  38.18 %
  1.58 %
  1.70 %
Outlook Mail
  11016
  11173
  7169
  6955
  3669
  4022
  178
  196
  65.08 %
  62.25 %
  33.31 %
  36.00 %
  1.62 %
  1.75 %
Yahoo Mail
  11498
  11269
  8064
  7592
  3248
  3489
  186
  188
  70.13 %
  67.37 %
  28.25 %
  30.96 %
  1.62 %
  1.67 %
AOL Mail
  11412
  11544
  8021
  7766
  3209
  3581
  182
  197
  70.29 %
  67.27 %
  28.12 %
  31.02 %
  1.59 %
  1.71 %
Mail.com
  11081
  11619
  7871
  7919
  3026
  3495
  184
  205
  71.03 %
  68.16 %
  27.31 %
  30.08 %
  1.66 %
  1.76 %
Yandex Mail
  11393
  11211
  7774
  7309
  3450
  3705
  169
  197
  68.23 %
  65.19 %
  30.28 %
  33.05 %
  1.48 %
  1.76 %
GMX Mail
  11022
  11199
  7390
  7213
  3462
  3795
  170
  191
  67.05 %
  64.41 %
  31.41 %
  33.89 %
  1.54 %
  1.71 %
Zoho Mail
  11743
  11511
  8353
  7851
  3210
  3464
  180
  196
  71.13 %
  68.20 %
  27.34 %
  30.09 %
  1.53 %
  1.70 %
ProtonMail
  11742
  11211
  8110
  7411
  3448
  3596
  184
  204
  69.07 %
  66.10 %
  29.36 %
  32.08 %
  1.57 %
  1.82 %
Custom Mail
  10977
  10981
  8011
  7701
  2798
  3082
  168
  198
  72.98 %
  70.13 %
  25.49 %
  28.07 %
  1.53 %
  1.80 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.