CampaignMonitor and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.914
222.158
|
170.448
165.360
|
46.967
50.848
|
5.499
5.950
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.46 %
74.43 %
|
21.07 %
22.89 %
|
2.47 %
2.68 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16861
17185
|
13525
13402
|
2977
3391
|
359
392
|
80.21 %
77.99 %
|
17.66 %
19.73 %
|
2.13 %
2.28 %
|
Elektronics |
17340
16774
|
13309
12548
|
3600
3793
|
431
433
|
76.75 %
74.81 %
|
20.76 %
22.61 %
|
2.49 %
2.58 %
|
Entertainment |
17152
16875
|
13093
12524
|
3656
3886
|
403
465
|
76.34 %
74.22 %
|
21.32 %
23.03 %
|
2.35 %
2.76 %
|
Cosmetics & Beauty |
17403
17204
|
13217
12735
|
3753
3985
|
433
484
|
75.95 %
74.02 %
|
21.57 %
23.16 %
|
2.49 %
2.81 %
|
Food & Drink |
17588
17547
|
14042
13588
|
3151
3521
|
395
438
|
79.84 %
77.44 %
|
17.92 %
20.07 %
|
2.25 %
2.50 %
|
Home & Garden |
17033
17024
|
13662
13279
|
3004
3340
|
367
405
|
80.21 %
78.00 %
|
17.64 %
19.62 %
|
2.15 %
2.38 %
|
Finance |
16977
16765
|
12299
11862
|
4197
4414
|
481
489
|
72.45 %
70.75 %
|
24.72 %
26.33 %
|
2.83 %
2.92 %
|
Health |
17169
16924
|
12528
12004
|
4185
4446
|
456
474
|
72.97 %
70.93 %
|
24.38 %
26.27 %
|
2.66 %
2.80 %
|
Pets |
17110
17373
|
13535
13413
|
3150
3525
|
425
435
|
79.11 %
77.21 %
|
18.41 %
20.29 %
|
2.48 %
2.50 %
|
Sport & Fitness |
17069
17435
|
12911
12818
|
3709
4124
|
449
493
|
75.64 %
73.52 %
|
21.73 %
23.65 %
|
2.63 %
2.83 %
|
Job & Career |
16912
17177
|
12685
12533
|
3763
4142
|
464
502
|
75.01 %
72.96 %
|
22.25 %
24.11 %
|
2.74 %
2.92 %
|
Dating |
17204
16942
|
12053
11515
|
4717
4924
|
434
503
|
70.06 %
67.97 %
|
27.42 %
29.06 %
|
2.52 %
2.97 %
|
Other |
17096
16933
|
13589
13139
|
3105
3357
|
402
437
|
79.49 %
77.59 %
|
18.16 %
19.83 %
|
2.35 %
2.58 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22704
22047
|
16388
15592
|
5695
5835
|
621
620
|
72.18 %
70.72 %
|
25.08 %
26.47 %
|
2.74 %
2.81 %
|
Outlook Mail |
22192
22218
|
16389
15905
|
5217
5671
|
586
642
|
73.85 %
71.59 %
|
23.51 %
25.52 %
|
2.64 %
2.89 %
|
Yahoo Mail |
22315
22074
|
17120
16477
|
4649
5001
|
546
596
|
76.72 %
74.64 %
|
20.83 %
22.66 %
|
2.45 %
2.70 %
|
AOL Mail |
22248
22549
|
17095
16803
|
4599
5121
|
554
625
|
76.84 %
74.52 %
|
20.67 %
22.71 %
|
2.49 %
2.77 %
|
Mail.com |
22045
22473
|
17180
16955
|
4322
4897
|
543
621
|
77.93 %
75.45 %
|
19.61 %
21.79 %
|
2.46 %
2.76 %
|
Yandex Mail |
22301
22284
|
16731
16318
|
4961
5343
|
609
623
|
75.02 %
73.23 %
|
22.25 %
23.98 %
|
2.73 %
2.80 %
|
GMX Mail |
22014
22092
|
16836
16429
|
4660
5102
|
518
561
|
76.48 %
74.37 %
|
21.17 %
23.09 %
|
2.35 %
2.54 %
|
Zoho Mail |
22627
22582
|
17709
17228
|
4402
4785
|
516
569
|
78.26 %
76.29 %
|
19.45 %
21.19 %
|
2.28 %
2.52 %
|
ProtonMail |
22625
22139
|
17537
16770
|
4562
4820
|
526
549
|
77.51 %
75.75 %
|
20.16 %
21.77 %
|
2.32 %
2.48 %
|
Custom Mail |
21843
21700
|
17463
16883
|
3900
4273
|
480
544
|
79.95 %
77.80 %
|
17.85 %
19.69 %
|
2.20 %
2.51 %
|
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