CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 222.158	170.448 165.360	46.967 50.848	5.499 5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 74.43 %	21.07 % 22.89 %	2.47 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 17185	13525 13402	2977 3391	359 392	80.21 % 77.99 %	17.66 % 19.73 %	2.13 % 2.28 %
Elektronics	17340 16774	13309 12548	3600 3793	431 433	76.75 % 74.81 %	20.76 % 22.61 %	2.49 % 2.58 %
Entertainment	17152 16875	13093 12524	3656 3886	403 465	76.34 % 74.22 %	21.32 % 23.03 %	2.35 % 2.76 %
Cosmetics & Beauty	17403 17204	13217 12735	3753 3985	433 484	75.95 % 74.02 %	21.57 % 23.16 %	2.49 % 2.81 %
Food & Drink	17588 17547	14042 13588	3151 3521	395 438	79.84 % 77.44 %	17.92 % 20.07 %	2.25 % 2.50 %
Home & Garden	17033 17024	13662 13279	3004 3340	367 405	80.21 % 78.00 %	17.64 % 19.62 %	2.15 % 2.38 %
Finance	16977 16765	12299 11862	4197 4414	481 489	72.45 % 70.75 %	24.72 % 26.33 %	2.83 % 2.92 %
Health	17169 16924	12528 12004	4185 4446	456 474	72.97 % 70.93 %	24.38 % 26.27 %	2.66 % 2.80 %
Pets	17110 17373	13535 13413	3150 3525	425 435	79.11 % 77.21 %	18.41 % 20.29 %	2.48 % 2.50 %
Sport & Fitness	17069 17435	12911 12818	3709 4124	449 493	75.64 % 73.52 %	21.73 % 23.65 %	2.63 % 2.83 %
Job & Career	16912 17177	12685 12533	3763 4142	464 502	75.01 % 72.96 %	22.25 % 24.11 %	2.74 % 2.92 %
Dating	17204 16942	12053 11515	4717 4924	434 503	70.06 % 67.97 %	27.42 % 29.06 %	2.52 % 2.97 %
Other	17096 16933	13589 13139	3105 3357	402 437	79.49 % 77.59 %	18.16 % 19.83 %	2.35 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 22047	16388 15592	5695 5835	621 620	72.18 % 70.72 %	25.08 % 26.47 %	2.74 % 2.81 %
Outlook Mail	22192 22218	16389 15905	5217 5671	586 642	73.85 % 71.59 %	23.51 % 25.52 %	2.64 % 2.89 %
Yahoo Mail	22315 22074	17120 16477	4649 5001	546 596	76.72 % 74.64 %	20.83 % 22.66 %	2.45 % 2.70 %
AOL Mail	22248 22549	17095 16803	4599 5121	554 625	76.84 % 74.52 %	20.67 % 22.71 %	2.49 % 2.77 %
Mail.com	22045 22473	17180 16955	4322 4897	543 621	77.93 % 75.45 %	19.61 % 21.79 %	2.46 % 2.76 %
Yandex Mail	22301 22284	16731 16318	4961 5343	609 623	75.02 % 73.23 %	22.25 % 23.98 %	2.73 % 2.80 %
GMX Mail	22014 22092	16836 16429	4660 5102	518 561	76.48 % 74.37 %	21.17 % 23.09 %	2.35 % 2.54 %
Zoho Mail	22627 22582	17709 17228	4402 4785	516 569	78.26 % 76.29 %	19.45 % 21.19 %	2.28 % 2.52 %
ProtonMail	22625 22139	17537 16770	4562 4820	526 549	77.51 % 75.75 %	20.16 % 21.77 %	2.32 % 2.48 %
Custom Mail	21843 21700	17463 16883	3900 4273	480 544	79.95 % 77.80 %	17.85 % 19.69 %	2.20 % 2.51 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.