CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.603 112.678	78.121 74.307	33.696 36.413	1.786 1.958

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.77 % 65.95 %	29.66 % 32.32 %	1.57 % 1.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8502 8874	6246 6260	2121 2463	135 151	73.47 % 70.54 %	24.95 % 27.76 %	1.59 % 1.70 %
Elektronics	8795 8477	6016 5559	2642 2775	137 143	68.40 % 65.58 %	30.04 % 32.74 %	1.56 % 1.69 %
Entertainment	8832 8376	6046 5483	2649 2748	137 145	68.46 % 65.46 %	29.99 % 32.81 %	1.55 % 1.73 %
Cosmetics & Beauty	9038 8778	6161 5741	2734 2880	143 157	68.17 % 65.40 %	30.25 % 32.81 %	1.58 % 1.79 %
Food & Drink	9036 9195	6614 6461	2274 2580	148 154	73.20 % 70.27 %	25.17 % 28.06 %	1.64 % 1.67 %
Home & Garden	8569 8577	6305 6048	2138 2386	126 143	73.58 % 70.51 %	24.95 % 27.82 %	1.47 % 1.67 %
Finance	8560 8313	5420 5036	3000 3128	140 149	63.32 % 60.58 %	35.05 % 37.63 %	1.64 % 1.79 %
Health	8793 8555	5595 5165	3064 3243	134 147	63.63 % 60.37 %	34.85 % 37.91 %	1.52 % 1.72 %
Pets	8853 8822	6486 6197	2229 2472	138 153	73.26 % 70.24 %	25.18 % 28.02 %	1.56 % 1.73 %
Sport & Fitness	8647 8898	5916 5832	2589 2904	142 162	68.42 % 65.54 %	29.94 % 32.64 %	1.64 % 1.82 %
Job & Career	8610 8786	5889 5783	2588 2856	133 147	68.40 % 65.82 %	30.06 % 32.51 %	1.54 % 1.67 %
Dating	8788 8573	5131 4762	3522 3654	135 157	58.39 % 55.55 %	40.08 % 42.62 %	1.54 % 1.83 %
Other	8580 8454	6296 5980	2146 2324	138 150	73.38 % 70.74 %	25.01 % 27.49 %	1.61 % 1.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11719 10960	7358 6590	4176 4184	185 186	62.79 % 60.13 %	35.63 % 38.18 %	1.58 % 1.70 %
Outlook Mail	11016 11173	7169 6955	3669 4022	178 196	65.08 % 62.25 %	33.31 % 36.00 %	1.62 % 1.75 %
Yahoo Mail	11498 11269	8064 7592	3248 3489	186 188	70.13 % 67.37 %	28.25 % 30.96 %	1.62 % 1.67 %
AOL Mail	11412 11544	8021 7766	3209 3581	182 197	70.29 % 67.27 %	28.12 % 31.02 %	1.59 % 1.71 %
Mail.com	11081 11619	7871 7919	3026 3495	184 205	71.03 % 68.16 %	27.31 % 30.08 %	1.66 % 1.76 %
Yandex Mail	11393 11211	7774 7309	3450 3705	169 197	68.23 % 65.19 %	30.28 % 33.05 %	1.48 % 1.76 %
GMX Mail	11022 11199	7390 7213	3462 3795	170 191	67.05 % 64.41 %	31.41 % 33.89 %	1.54 % 1.71 %
Zoho Mail	11743 11511	8353 7851	3210 3464	180 196	71.13 % 68.20 %	27.34 % 30.09 %	1.53 % 1.70 %
ProtonMail	11742 11211	8110 7411	3448 3596	184 204	69.07 % 66.10 %	29.36 % 32.08 %	1.57 % 1.82 %
Custom Mail	10977 10981	8011 7701	2798 3082	168 198	72.98 % 70.13 %	25.49 % 28.07 %	1.53 % 1.80 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.