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CampaignMonitor and Rapidmail Email Deliverability Comparison

  CampaignMonitor
  Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.494
  249.566
  193.843
  188.087
  50.262
  54.505
  6.389
  6.974

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.38 %
  75.37 %
  20.07 %
  21.84 %
  2.55 %
  2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18982
  19320
  15382
  15223
  3187
  3635
  413
  462
  81.03 %
  78.79 %
  16.79 %
  18.81 %
  2.18 %
  2.39 %
Elektronics
  19441
  18966
  15115
  14386
  3834
  4067
  492
  513
  77.75 %
  75.85 %
  19.72 %
  21.44 %
  2.53 %
  2.70 %
Entertainment
  19280
  18966
  14905
  14249
  3912
  4167
  463
  550
  77.31 %
  75.13 %
  20.29 %
  21.97 %
  2.40 %
  2.90 %
Cosmetics & Beauty
  19538
  19390
  15029
  14537
  4009
  4279
  500
  574
  76.92 %
  74.97 %
  20.52 %
  22.07 %
  2.56 %
  2.96 %
Food & Drink
  19734
  19652
  15906
  15393
  3367
  3760
  461
  499
  80.60 %
  78.33 %
  17.06 %
  19.13 %
  2.34 %
  2.54 %
Home & Garden
  19151
  19095
  15500
  15042
  3224
  3578
  427
  475
  80.94 %
  78.77 %
  16.83 %
  18.74 %
  2.23 %
  2.49 %
Finance
  19089
  18883
  14034
  13570
  4495
  4735
  560
  578
  73.52 %
  71.86 %
  23.55 %
  25.08 %
  2.93 %
  3.06 %
Health
  19325
  19008
  14323
  13684
  4461
  4742
  541
  582
  74.12 %
  71.99 %
  23.08 %
  24.95 %
  2.80 %
  3.06 %
Pets
  19218
  19393
  15355
  15129
  3381
  3773
  482
  491
  79.90 %
  78.01 %
  17.59 %
  19.46 %
  2.51 %
  2.53 %
Sport & Fitness
  19218
  19488
  14711
  14507
  3986
  4423
  521
  558
  76.55 %
  74.44 %
  20.74 %
  22.70 %
  2.71 %
  2.86 %
Job & Career
  19029
  19312
  14419
  14259
  4063
  4470
  547
  583
  75.77 %
  73.83 %
  21.35 %
  23.15 %
  2.87 %
  3.02 %
Dating
  19315
  19003
  13801
  13162
  5006
  5250
  508
  591
  71.45 %
  69.26 %
  25.92 %
  27.63 %
  2.63 %
  3.11 %
Other
  19174
  19090
  15363
  14946
  3337
  3626
  474
  518
  80.12 %
  78.29 %
  17.40 %
  18.99 %
  2.47 %
  2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25438
  24852
  18649
  17857
  6072
  6263
  717
  732
  73.31 %
  71.85 %
  23.87 %
  25.20 %
  2.82 %
  2.95 %
Outlook Mail
  24859
  24858
  18596
  18038
  5580
  6066
  683
  754
  74.81 %
  72.56 %
  22.45 %
  24.40 %
  2.75 %
  3.03 %
Yahoo Mail
  25143
  24716
  19502
  18639
  5009
  5377
  632
  700
  77.56 %
  75.41 %
  19.92 %
  21.76 %
  2.51 %
  2.83 %
AOL Mail
  24979
  25321
  19395
  19071
  4942
  5514
  642
  736
  77.65 %
  75.32 %
  19.78 %
  21.78 %
  2.57 %
  2.91 %
Mail.com
  24789
  25152
  19515
  19197
  4646
  5249
  628
  706
  78.72 %
  76.32 %
  18.74 %
  20.87 %
  2.53 %
  2.81 %
Yandex Mail
  25198
  24943
  19115
  18459
  5357
  5743
  726
  741
  75.86 %
  74.00 %
  21.26 %
  23.02 %
  2.88 %
  2.97 %
GMX Mail
  24746
  24878
  19186
  18783
  4945
  5440
  615
  655
  77.53 %
  75.50 %
  19.98 %
  21.87 %
  2.49 %
  2.63 %
Zoho Mail
  25299
  25356
  20024
  19560
  4688
  5120
  587
  676
  79.15 %
  77.14 %
  18.53 %
  20.19 %
  2.32 %
  2.67 %
ProtonMail
  25399
  24867
  19954
  19100
  4844
  5126
  601
  641
  78.56 %
  76.81 %
  19.07 %
  20.61 %
  2.37 %
  2.58 %
Custom Mail
  24644
  24623
  19907
  19383
  4179
  4607
  558
  633
  80.78 %
  78.72 %
  16.96 %
  18.71 %
  2.26 %
  2.57 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.