CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.233 303.502	240.111 233.108	56.844 61.496	8.278 8.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.66 % 76.81 %	18.62 % 20.26 %	2.71 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23227 23506	19074 18827	3613 4101	540 578	82.12 % 80.09 %	15.56 % 17.45 %	2.32 % 2.46 %
Elektronics	23725 23155	18817 17940	4303 4575	605 640	79.31 % 77.48 %	18.14 % 19.76 %	2.55 % 2.76 %
Entertainment	23520 23191	18475 17774	4434 4725	611 692	78.55 % 76.64 %	18.85 % 20.37 %	2.60 % 2.98 %
Cosmetics & Beauty	23750 23478	18565 17954	4522 4800	663 724	78.17 % 76.47 %	19.04 % 20.44 %	2.79 % 3.08 %
Food & Drink	23871 23763	19510 18920	3787 4216	574 627	81.73 % 79.62 %	15.86 % 17.74 %	2.40 % 2.64 %
Home & Garden	23219 23322	19056 18671	3626 4037	537 614	82.07 % 80.06 %	15.62 % 17.31 %	2.31 % 2.63 %
Finance	23314 23031	17508 16903	5089 5362	717 766	75.10 % 73.39 %	21.83 % 23.28 %	3.08 % 3.33 %
Health	23589 23100	17880 17043	5011 5322	698 735	75.80 % 73.78 %	21.24 % 23.04 %	2.96 % 3.18 %
Pets	23448 23526	18968 18630	3851 4274	629 622	80.89 % 79.19 %	16.42 % 18.17 %	2.68 % 2.64 %
Sport & Fitness	23432 23566	18207 17867	4541 4999	684 700	77.70 % 75.82 %	19.38 % 21.21 %	2.92 % 2.97 %
Job & Career	23276 23519	17892 17665	4669 5100	715 754	76.87 % 75.11 %	20.06 % 21.68 %	3.07 % 3.21 %
Dating	23415 23121	17156 16465	5585 5864	674 792	73.27 % 71.21 %	23.85 % 25.36 %	2.88 % 3.43 %
Other	23447 23224	19003 18449	3813 4121	631 654	81.05 % 79.44 %	16.26 % 17.74 %	2.69 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30910 30268	23144 22250	6823 7054	943 964	74.88 % 73.51 %	22.07 % 23.31 %	3.05 % 3.18 %
Outlook Mail	30396 30339	23150 22479	6343 6878	903 982	76.16 % 74.09 %	20.87 % 22.67 %	2.97 % 3.24 %
Yahoo Mail	30672 30129	24120 23106	5711 6120	841 903	78.64 % 76.69 %	18.62 % 20.31 %	2.74 % 3.00 %
AOL Mail	30336 30601	23874 23439	5632 6236	830 926	78.70 % 76.60 %	18.57 % 20.38 %	2.74 % 3.03 %
Mail.com	30306 30576	24235 23768	5287 5940	784 868	79.97 % 77.73 %	17.45 % 19.43 %	2.59 % 2.84 %
Yandex Mail	30483 30294	23448 22797	6095 6535	940 962	76.92 % 75.25 %	19.99 % 21.57 %	3.08 % 3.18 %
GMX Mail	30276 30350	23956 23435	5543 6075	777 840	79.13 % 77.22 %	18.31 % 20.02 %	2.57 % 2.77 %
Zoho Mail	30849 30734	24785 24121	5285 5757	779 856	80.34 % 78.48 %	17.13 % 18.73 %	2.53 % 2.79 %
ProtonMail	30920 30213	24776 23694	5390 5711	754 808	80.13 % 78.42 %	17.43 % 18.90 %	2.44 % 2.67 %
Custom Mail	30085 29998	24623 24019	4735 5190	727 789	81.84 % 80.07 %	15.74 % 17.30 %	2.42 % 2.63 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.