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CampaignMonitor and Rapidmail Email Deliverability Comparison

  CampaignMonitor
  Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.233
  303.502
  240.111
  233.108
  56.844
  61.496
  8.278
  8.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.66 %
  76.81 %
  18.62 %
  20.26 %
  2.71 %
  2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23227
  23506
  19074
  18827
  3613
  4101
  540
  578
  82.12 %
  80.09 %
  15.56 %
  17.45 %
  2.32 %
  2.46 %
Elektronics
  23725
  23155
  18817
  17940
  4303
  4575
  605
  640
  79.31 %
  77.48 %
  18.14 %
  19.76 %
  2.55 %
  2.76 %
Entertainment
  23520
  23191
  18475
  17774
  4434
  4725
  611
  692
  78.55 %
  76.64 %
  18.85 %
  20.37 %
  2.60 %
  2.98 %
Cosmetics & Beauty
  23750
  23478
  18565
  17954
  4522
  4800
  663
  724
  78.17 %
  76.47 %
  19.04 %
  20.44 %
  2.79 %
  3.08 %
Food & Drink
  23871
  23763
  19510
  18920
  3787
  4216
  574
  627
  81.73 %
  79.62 %
  15.86 %
  17.74 %
  2.40 %
  2.64 %
Home & Garden
  23219
  23322
  19056
  18671
  3626
  4037
  537
  614
  82.07 %
  80.06 %
  15.62 %
  17.31 %
  2.31 %
  2.63 %
Finance
  23314
  23031
  17508
  16903
  5089
  5362
  717
  766
  75.10 %
  73.39 %
  21.83 %
  23.28 %
  3.08 %
  3.33 %
Health
  23589
  23100
  17880
  17043
  5011
  5322
  698
  735
  75.80 %
  73.78 %
  21.24 %
  23.04 %
  2.96 %
  3.18 %
Pets
  23448
  23526
  18968
  18630
  3851
  4274
  629
  622
  80.89 %
  79.19 %
  16.42 %
  18.17 %
  2.68 %
  2.64 %
Sport & Fitness
  23432
  23566
  18207
  17867
  4541
  4999
  684
  700
  77.70 %
  75.82 %
  19.38 %
  21.21 %
  2.92 %
  2.97 %
Job & Career
  23276
  23519
  17892
  17665
  4669
  5100
  715
  754
  76.87 %
  75.11 %
  20.06 %
  21.68 %
  3.07 %
  3.21 %
Dating
  23415
  23121
  17156
  16465
  5585
  5864
  674
  792
  73.27 %
  71.21 %
  23.85 %
  25.36 %
  2.88 %
  3.43 %
Other
  23447
  23224
  19003
  18449
  3813
  4121
  631
  654
  81.05 %
  79.44 %
  16.26 %
  17.74 %
  2.69 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30910
  30268
  23144
  22250
  6823
  7054
  943
  964
  74.88 %
  73.51 %
  22.07 %
  23.31 %
  3.05 %
  3.18 %
Outlook Mail
  30396
  30339
  23150
  22479
  6343
  6878
  903
  982
  76.16 %
  74.09 %
  20.87 %
  22.67 %
  2.97 %
  3.24 %
Yahoo Mail
  30672
  30129
  24120
  23106
  5711
  6120
  841
  903
  78.64 %
  76.69 %
  18.62 %
  20.31 %
  2.74 %
  3.00 %
AOL Mail
  30336
  30601
  23874
  23439
  5632
  6236
  830
  926
  78.70 %
  76.60 %
  18.57 %
  20.38 %
  2.74 %
  3.03 %
Mail.com
  30306
  30576
  24235
  23768
  5287
  5940
  784
  868
  79.97 %
  77.73 %
  17.45 %
  19.43 %
  2.59 %
  2.84 %
Yandex Mail
  30483
  30294
  23448
  22797
  6095
  6535
  940
  962
  76.92 %
  75.25 %
  19.99 %
  21.57 %
  3.08 %
  3.18 %
GMX Mail
  30276
  30350
  23956
  23435
  5543
  6075
  777
  840
  79.13 %
  77.22 %
  18.31 %
  20.02 %
  2.57 %
  2.77 %
Zoho Mail
  30849
  30734
  24785
  24121
  5285
  5757
  779
  856
  80.34 %
  78.48 %
  17.13 %
  18.73 %
  2.53 %
  2.79 %
ProtonMail
  30920
  30213
  24776
  23694
  5390
  5711
  754
  808
  80.13 %
  78.42 %
  17.43 %
  18.90 %
  2.44 %
  2.67 %
Custom Mail
  30085
  29998
  24623
  24019
  4735
  5190
  727
  789
  81.84 %
  80.07 %
  15.74 %
  17.30 %
  2.42 %
  2.63 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.