CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
332.453 330.850	263.096 255.836	60.203 65.113	9.154 9.901

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.14 % 77.33 %	18.11 % 19.68 %	2.75 % 2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25382 25581	20945 20604	3838 4340	599 637	82.52 % 80.54 %	15.12 % 16.97 %	2.36 % 2.49 %
Elektronics	25774 25292	20566 19747	4537 4835	671 710	79.79 % 78.08 %	17.60 % 19.12 %	2.60 % 2.81 %
Entertainment	25696 25353	20324 19557	4702 5011	670 785	79.09 % 77.14 %	18.30 % 19.76 %	2.61 % 3.10 %
Cosmetics & Beauty	25792 25605	20288 19714	4772 5082	732 809	78.66 % 76.99 %	18.50 % 19.85 %	2.84 % 3.16 %
Food & Drink	25963 25886	21326 20729	4000 4458	637 699	82.14 % 80.08 %	15.41 % 17.22 %	2.45 % 2.70 %
Home & Garden	25259 25426	20820 20477	3841 4275	598 674	82.43 % 80.54 %	15.21 % 16.81 %	2.37 % 2.65 %
Finance	25339 25040	19148 18517	5388 5671	803 852	75.57 % 73.95 %	21.26 % 22.65 %	3.17 % 3.40 %
Health	25732 25229	19669 18793	5300 5622	763 814	76.44 % 74.49 %	20.60 % 22.28 %	2.97 % 3.23 %
Pets	25567 25619	20782 20396	4087 4528	698 695	81.28 % 79.61 %	15.99 % 17.67 %	2.73 % 2.71 %
Sport & Fitness	25570 25649	19989 19559	4829 5300	752 790	78.17 % 76.26 %	18.89 % 20.66 %	2.94 % 3.08 %
Job & Career	25410 25633	19631 19379	4979 5424	800 830	77.26 % 75.60 %	19.59 % 21.16 %	3.15 % 3.24 %
Dating	25495 25202	18862 18136	5884 6189	749 877	73.98 % 71.96 %	23.08 % 24.56 %	2.94 % 3.48 %
Other	25474 25335	20746 20228	4046 4378	682 729	81.44 % 79.84 %	15.88 % 17.28 %	2.68 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33557 33066	25326 24518	7194 7472	1037 1076	75.47 % 74.15 %	21.44 % 22.60 %	3.09 % 3.25 %
Outlook Mail	33169 33119	25418 24709	6735 7297	1016 1113	76.63 % 74.61 %	20.31 % 22.03 %	3.06 % 3.36 %
Yahoo Mail	33360 32784	26375 25295	6062 6487	923 1002	79.06 % 77.16 %	18.17 % 19.79 %	2.77 % 3.06 %
AOL Mail	33002 33417	26091 25748	5984 6634	927 1035	79.06 % 77.05 %	18.13 % 19.85 %	2.81 % 3.10 %
Mail.com	33170 33319	26667 26052	5634 6300	869 967	80.39 % 78.19 %	16.99 % 18.91 %	2.62 % 2.90 %
Yandex Mail	33279 33035	25753 25019	6489 6948	1037 1068	77.39 % 75.73 %	19.50 % 21.03 %	3.12 % 3.23 %
GMX Mail	32871 33057	26189 25731	5828 6398	854 928	79.67 % 77.84 %	17.73 % 19.35 %	2.60 % 2.81 %
Zoho Mail	33556 33412	27099 26383	5590 6078	867 951	80.76 % 78.96 %	16.66 % 18.19 %	2.58 % 2.85 %
ProtonMail	33697 32944	27197 26048	5677 6011	823 885	80.71 % 79.07 %	16.85 % 18.25 %	2.44 % 2.69 %
Custom Mail	32792 32697	26981 26333	5010 5488	801 876	82.28 % 80.54 %	15.28 % 16.78 %	2.44 % 2.68 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.