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CampaignMonitor and Rapidmail Email Deliverability Comparison

  CampaignMonitor
  Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent Emails Inbox Emails Spam Emails Lost
  366.601
  365.054
  291.978
  284.176
  64.293
  69.673
  10.330
  11.205

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.64 %
  77.84 %
  17.54 %
  19.09 %
  2.82 %
  3.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28030
  28168
  23238
  22825
  4106
  4629
  686
  714
  82.90 %
  81.03 %
  14.65 %
  16.43 %
  2.45 %
  2.53 %
Elektronics
  28408
  27986
  22822
  22009
  4835
  5172
  751
  805
  80.34 %
  78.64 %
  17.02 %
  18.48 %
  2.64 %
  2.88 %
Entertainment
  28408
  28019
  22632
  21752
  5023
  5366
  753
  901
  79.67 %
  77.63 %
  17.68 %
  19.15 %
  2.65 %
  3.22 %
Cosmetics & Beauty
  28338
  28165
  22442
  21835
  5081
  5427
  815
  903
  79.19 %
  77.53 %
  17.93 %
  19.27 %
  2.88 %
  3.21 %
Food & Drink
  28615
  28594
  23634
  23026
  4266
  4765
  715
  803
  82.59 %
  80.53 %
  14.91 %
  16.66 %
  2.50 %
  2.81 %
Home & Garden
  27964
  28015
  23162
  22692
  4113
  4571
  689
  752
  82.83 %
  81.00 %
  14.71 %
  16.32 %
  2.46 %
  2.68 %
Finance
  27848
  27671
  21203
  20623
  5743
  6079
  902
  969
  76.14 %
  74.53 %
  20.62 %
  21.97 %
  3.24 %
  3.50 %
Health
  28353
  27845
  21861
  20933
  5633
  5998
  859
  914
  77.10 %
  75.18 %
  19.87 %
  21.54 %
  3.03 %
  3.28 %
Pets
  28276
  28270
  23081
  22624
  4395
  4855
  800
  791
  81.63 %
  80.03 %
  15.54 %
  17.17 %
  2.83 %
  2.80 %
Sport & Fitness
  28185
  28276
  22160
  21706
  5167
  5678
  858
  892
  78.62 %
  76.76 %
  18.33 %
  20.08 %
  3.04 %
  3.15 %
Job & Career
  27944
  28264
  21705
  21492
  5339
  5827
  900
  945
  77.67 %
  76.04 %
  19.11 %
  20.62 %
  3.22 %
  3.34 %
Dating
  28185
  27854
  21089
  20245
  6259
  6606
  837
  1003
  74.82 %
  72.68 %
  22.21 %
  23.72 %
  2.97 %
  3.60 %
Other
  28047
  27927
  22949
  22414
  4333
  4700
  765
  813
  81.82 %
  80.26 %
  15.45 %
  16.83 %
  2.73 %
  2.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  36943
  36446
  28104
  27247
  7662
  7983
  1177
  1216
  76.07 %
  74.76 %
  20.74 %
  21.90 %
  3.19 %
  3.34 %
Outlook Mail
  36602
  36555
  28249
  27485
  7205
  7811
  1148
  1259
  77.18 %
  75.19 %
  19.68 %
  21.37 %
  3.14 %
  3.44 %
Yahoo Mail
  36814
  36201
  29273
  28076
  6504
  6972
  1037
  1153
  79.52 %
  77.56 %
  17.67 %
  19.26 %
  2.82 %
  3.18 %
AOL Mail
  36290
  36916
  28837
  28610
  6403
  7127
  1050
  1179
  79.46 %
  77.50 %
  17.64 %
  19.31 %
  2.89 %
  3.19 %
Mail.com
  36551
  36657
  29548
  28829
  6026
  6734
  977
  1094
  80.84 %
  78.65 %
  16.49 %
  18.37 %
  2.67 %
  2.98 %
Yandex Mail
  36740
  36406
  28615
  27730
  6961
  7455
  1164
  1221
  77.89 %
  76.17 %
  18.95 %
  20.48 %
  3.17 %
  3.35 %
GMX Mail
  36247
  36455
  29076
  28598
  6195
  6809
  976
  1048
  80.22 %
  78.45 %
  17.09 %
  18.68 %
  2.69 %
  2.87 %
Zoho Mail
  36980
  36919
  30044
  29339
  5956
  6507
  980
  1073
  81.24 %
  79.47 %
  16.11 %
  17.63 %
  2.65 %
  2.91 %
ProtonMail
  37119
  36381
  30183
  29004
  6015
  6394
  921
  983
  81.31 %
  79.72 %
  16.20 %
  17.58 %
  2.48 %
  2.70 %
Custom Mail
  36315
  36118
  30049
  29258
  5366
  5881
  900
  979
  82.75 %
  81.01 %
  14.78 %
  16.28 %
  2.48 %
  2.71 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.