CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.494 249.566	193.843 188.087	50.262 54.505	6.389 6.974

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.38 % 75.37 %	20.07 % 21.84 %	2.55 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18982 19320	15382 15223	3187 3635	413 462	81.03 % 78.79 %	16.79 % 18.81 %	2.18 % 2.39 %
Elektronics	19441 18966	15115 14386	3834 4067	492 513	77.75 % 75.85 %	19.72 % 21.44 %	2.53 % 2.70 %
Entertainment	19280 18966	14905 14249	3912 4167	463 550	77.31 % 75.13 %	20.29 % 21.97 %	2.40 % 2.90 %
Cosmetics & Beauty	19538 19390	15029 14537	4009 4279	500 574	76.92 % 74.97 %	20.52 % 22.07 %	2.56 % 2.96 %
Food & Drink	19734 19652	15906 15393	3367 3760	461 499	80.60 % 78.33 %	17.06 % 19.13 %	2.34 % 2.54 %
Home & Garden	19151 19095	15500 15042	3224 3578	427 475	80.94 % 78.77 %	16.83 % 18.74 %	2.23 % 2.49 %
Finance	19089 18883	14034 13570	4495 4735	560 578	73.52 % 71.86 %	23.55 % 25.08 %	2.93 % 3.06 %
Health	19325 19008	14323 13684	4461 4742	541 582	74.12 % 71.99 %	23.08 % 24.95 %	2.80 % 3.06 %
Pets	19218 19393	15355 15129	3381 3773	482 491	79.90 % 78.01 %	17.59 % 19.46 %	2.51 % 2.53 %
Sport & Fitness	19218 19488	14711 14507	3986 4423	521 558	76.55 % 74.44 %	20.74 % 22.70 %	2.71 % 2.86 %
Job & Career	19029 19312	14419 14259	4063 4470	547 583	75.77 % 73.83 %	21.35 % 23.15 %	2.87 % 3.02 %
Dating	19315 19003	13801 13162	5006 5250	508 591	71.45 % 69.26 %	25.92 % 27.63 %	2.63 % 3.11 %
Other	19174 19090	15363 14946	3337 3626	474 518	80.12 % 78.29 %	17.40 % 18.99 %	2.47 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25438 24852	18649 17857	6072 6263	717 732	73.31 % 71.85 %	23.87 % 25.20 %	2.82 % 2.95 %
Outlook Mail	24859 24858	18596 18038	5580 6066	683 754	74.81 % 72.56 %	22.45 % 24.40 %	2.75 % 3.03 %
Yahoo Mail	25143 24716	19502 18639	5009 5377	632 700	77.56 % 75.41 %	19.92 % 21.76 %	2.51 % 2.83 %
AOL Mail	24979 25321	19395 19071	4942 5514	642 736	77.65 % 75.32 %	19.78 % 21.78 %	2.57 % 2.91 %
Mail.com	24789 25152	19515 19197	4646 5249	628 706	78.72 % 76.32 %	18.74 % 20.87 %	2.53 % 2.81 %
Yandex Mail	25198 24943	19115 18459	5357 5743	726 741	75.86 % 74.00 %	21.26 % 23.02 %	2.88 % 2.97 %
GMX Mail	24746 24878	19186 18783	4945 5440	615 655	77.53 % 75.50 %	19.98 % 21.87 %	2.49 % 2.63 %
Zoho Mail	25299 25356	20024 19560	4688 5120	587 676	79.15 % 77.14 %	18.53 % 20.19 %	2.32 % 2.67 %
ProtonMail	25399 24867	19954 19100	4844 5126	601 641	78.56 % 76.81 %	19.07 % 20.61 %	2.37 % 2.58 %
Custom Mail	24644 24623	19907 19383	4179 4607	558 633	80.78 % 78.72 %	16.96 % 18.71 %	2.26 % 2.57 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.