Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 378.801	286.199 295.673	80.048 71.456	14.771 11.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 78.05 %	21.01 % 18.86 %	3.88 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 29235	22779 23744	5293 4744	1040 747	78.25 % 81.22 %	18.18 % 16.23 %	3.57 % 2.56 %
Elektronics	29616 28959	22326 22830	6162 5288	1128 841	75.38 % 78.84 %	20.81 % 18.26 %	3.81 % 2.90 %
Entertainment	28782 29073	21665 22640	6025 5506	1092 927	75.27 % 77.87 %	20.93 % 18.94 %	3.79 % 3.19 %
Cosmetics & Beauty	29012 29135	21751 22657	6121 5552	1140 926	74.97 % 77.77 %	21.10 % 19.06 %	3.93 % 3.18 %
Food & Drink	29328 29650	22928 23931	5363 4879	1037 840	78.18 % 80.71 %	18.29 % 16.46 %	3.54 % 2.83 %
Home & Garden	29413 29144	23068 23655	5336 4696	1009 793	78.43 % 81.17 %	18.14 % 16.11 %	3.43 % 2.72 %
Finance	29693 28797	21255 21533	7166 6250	1272 1014	71.58 % 74.78 %	24.13 % 21.70 %	4.28 % 3.52 %
Health	29946 28918	21642 21829	7074 6147	1230 942	72.27 % 75.49 %	23.62 % 21.26 %	4.11 % 3.26 %
Pets	29268 29306	22652 23500	5584 4978	1032 828	77.40 % 80.19 %	19.08 % 16.99 %	3.53 % 2.83 %
Sport & Fitness	28610 29330	21271 22578	6186 5829	1153 923	74.35 % 76.98 %	21.62 % 19.87 %	4.03 % 3.15 %
Job & Career	29681 29334	21669 22363	6699 5989	1313 982	73.01 % 76.24 %	22.57 % 20.42 %	4.42 % 3.35 %
Dating	29202 28941	20545 21117	7447 6769	1210 1055	70.35 % 72.97 %	25.50 % 23.39 %	4.14 % 3.65 %
Other	29355 28979	22648 23296	5592 4829	1115 854	77.15 % 80.39 %	19.05 % 16.66 %	3.80 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 37780	27109 28329	8957 8182	1661 1269	71.86 % 74.98 %	23.74 % 21.66 %	4.40 % 3.36 %
Outlook Mail	38393 37973	27737 28645	9041 8014	1615 1314	72.24 % 75.44 %	23.55 % 21.10 %	4.21 % 3.46 %
Yahoo Mail	38051 37568	28569 29218	7987 7158	1495 1192	75.08 % 77.77 %	20.99 % 19.05 %	3.93 % 3.17 %
AOL Mail	38311 38217	28670 29689	8115 7300	1526 1228	74.83 % 77.69 %	21.18 % 19.10 %	3.98 % 3.21 %
Mail.com	38349 38119	29200 30052	7718 6921	1431 1146	76.14 % 78.84 %	20.13 % 18.16 %	3.73 % 3.01 %
Yandex Mail	38094 37803	27922 28872	8576 7663	1596 1268	73.30 % 76.37 %	22.51 % 20.27 %	4.19 % 3.35 %
GMX Mail	38320 37869	29044 29796	7944 6975	1332 1098	75.79 % 78.68 %	20.73 % 18.42 %	3.48 % 2.90 %
Zoho Mail	37995 38229	29199 30444	7372 6665	1424 1120	76.85 % 79.64 %	19.40 % 17.43 %	3.75 % 2.93 %
ProtonMail	37905 37762	29129 30187	7411 6546	1365 1029	76.85 % 79.94 %	19.55 % 17.33 %	3.60 % 2.72 %
Custom Mail	37873 37481	29620 30441	6927 6032	1326 1008	78.21 % 81.22 %	18.29 % 16.09 %	3.50 % 2.69 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.