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Benchmark Email and Rapidmail Email Deliverability Comparison

  Benchmark Email
  Rapidmail

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  222.158
  159.455
  165.360
  56.164
  50.848
  8.235
  5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  74.43 %
  25.09 %
  22.89 %
  3.68 %
  2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  17185
  12737
  13402
  3697
  3391
  621
  392
  74.68 %
  77.99 %
  21.68 %
  19.73 %
  3.64 %
  2.28 %
Elektronics
  17571
  16774
  12507
  12548
  4432
  3793
  632
  433
  71.18 %
  74.81 %
  25.22 %
  22.61 %
  3.60 %
  2.58 %
Entertainment
  16807
  16875
  11987
  12524
  4200
  3886
  620
  465
  71.32 %
  74.22 %
  24.99 %
  23.03 %
  3.69 %
  2.76 %
Cosmetics & Beauty
  17088
  17204
  12135
  12735
  4316
  3985
  637
  484
  71.01 %
  74.02 %
  25.26 %
  23.16 %
  3.73 %
  2.81 %
Food & Drink
  17317
  17547
  12957
  13588
  3768
  3521
  592
  438
  74.82 %
  77.44 %
  21.76 %
  20.07 %
  3.42 %
  2.50 %
Home & Garden
  17277
  17024
  12973
  13279
  3734
  3340
  570
  405
  75.09 %
  78.00 %
  21.61 %
  19.62 %
  3.30 %
  2.38 %
Finance
  17224
  16765
  11543
  11862
  5008
  4414
  673
  489
  67.02 %
  70.75 %
  29.08 %
  26.33 %
  3.91 %
  2.92 %
Health
  17938
  16924
  12136
  12004
  5119
  4446
  683
  474
  67.66 %
  70.93 %
  28.54 %
  26.27 %
  3.81 %
  2.80 %
Pets
  17211
  17373
  12765
  13413
  3848
  3525
  598
  435
  74.17 %
  77.21 %
  22.36 %
  20.29 %
  3.47 %
  2.50 %
Sport & Fitness
  16731
  17435
  11847
  12818
  4267
  4124
  617
  493
  70.81 %
  73.52 %
  25.50 %
  23.65 %
  3.69 %
  2.83 %
Job & Career
  17395
  17177
  12084
  12533
  4582
  4142
  729
  502
  69.47 %
  72.96 %
  26.34 %
  24.11 %
  4.19 %
  2.92 %
Dating
  17000
  16942
  11032
  11515
  5334
  4924
  634
  503
  64.89 %
  67.97 %
  31.38 %
  29.06 %
  3.73 %
  2.97 %
Other
  17240
  16933
  12752
  13139
  3859
  3357
  629
  437
  73.97 %
  77.59 %
  22.38 %
  19.83 %
  3.65 %
  2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  22047
  15039
  15592
  6336
  5835
  879
  620
  67.58 %
  70.72 %
  28.47 %
  26.47 %
  3.95 %
  2.81 %
Outlook Mail
  22861
  22218
  15532
  15905
  6428
  5671
  901
  642
  67.94 %
  71.59 %
  28.12 %
  25.52 %
  3.94 %
  2.89 %
Yahoo Mail
  22213
  22074
  15919
  16477
  5468
  5001
  826
  596
  71.67 %
  74.64 %
  24.62 %
  22.66 %
  3.72 %
  2.70 %
AOL Mail
  22384
  22549
  15966
  16803
  5571
  5121
  847
  625
  71.33 %
  74.52 %
  24.89 %
  22.71 %
  3.78 %
  2.77 %
Mail.com
  22577
  22473
  16397
  16955
  5382
  4897
  798
  621
  72.63 %
  75.45 %
  23.84 %
  21.79 %
  3.53 %
  2.76 %
Yandex Mail
  22428
  22284
  15655
  16318
  5913
  5343
  860
  623
  69.80 %
  73.23 %
  26.36 %
  23.98 %
  3.83 %
  2.80 %
GMX Mail
  22479
  22092
  15986
  16429
  5728
  5102
  765
  561
  71.12 %
  74.37 %
  25.48 %
  23.09 %
  3.40 %
  2.54 %
Zoho Mail
  22248
  22582
  16286
  17228
  5165
  4785
  797
  569
  73.20 %
  76.29 %
  23.22 %
  21.19 %
  3.58 %
  2.52 %
ProtonMail
  22179
  22139
  16075
  16770
  5319
  4820
  785
  549
  72.48 %
  75.75 %
  23.98 %
  21.77 %
  3.54 %
  2.48 %
Custom Mail
  22231
  21700
  16600
  16883
  4854
  4273
  777
  544
  74.67 %
  77.80 %
  21.83 %
  19.69 %
  3.50 %
  2.51 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.