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Benchmark Email and Rapidmail Email Deliverability Comparison

  Benchmark Email
  Rapidmail

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.295
  249.566
  181.570
  188.087
  60.332
  54.505
  9.393
  6.974

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.25 %
  75.37 %
  24.01 %
  21.84 %
  3.74 %
  2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19183
  19320
  14501
  15223
  3981
  3635
  701
  462
  75.59 %
  78.79 %
  20.75 %
  18.81 %
  3.65 %
  2.39 %
Elektronics
  19654
  18966
  14193
  14386
  4731
  4067
  730
  513
  72.21 %
  75.85 %
  24.07 %
  21.44 %
  3.71 %
  2.70 %
Entertainment
  18893
  18966
  13676
  14249
  4522
  4167
  695
  550
  72.39 %
  75.13 %
  23.93 %
  21.97 %
  3.68 %
  2.90 %
Cosmetics & Beauty
  19187
  19390
  13834
  14537
  4634
  4279
  719
  574
  72.10 %
  74.97 %
  24.15 %
  22.07 %
  3.75 %
  2.96 %
Food & Drink
  19395
  19652
  14685
  15393
  4042
  3760
  668
  499
  75.72 %
  78.33 %
  20.84 %
  19.13 %
  3.44 %
  2.54 %
Home & Garden
  19402
  19095
  14745
  15042
  4010
  3578
  647
  475
  76.00 %
  78.77 %
  20.67 %
  18.74 %
  3.33 %
  2.49 %
Finance
  19356
  18883
  13210
  13570
  5374
  4735
  772
  578
  68.25 %
  71.86 %
  27.76 %
  25.08 %
  3.99 %
  3.06 %
Health
  20070
  19008
  13826
  13684
  5470
  4742
  774
  582
  68.89 %
  71.99 %
  27.25 %
  24.95 %
  3.86 %
  3.06 %
Pets
  19339
  19393
  14505
  15129
  4153
  3773
  681
  491
  75.00 %
  78.01 %
  21.47 %
  19.46 %
  3.52 %
  2.53 %
Sport & Fitness
  18829
  19488
  13500
  14507
  4609
  4423
  720
  558
  71.70 %
  74.44 %
  24.48 %
  22.70 %
  3.82 %
  2.86 %
Job & Career
  19483
  19312
  13705
  14259
  4940
  4470
  838
  583
  70.34 %
  73.83 %
  25.36 %
  23.15 %
  4.30 %
  3.02 %
Dating
  19144
  19003
  12708
  13162
  5706
  5250
  730
  591
  66.38 %
  69.26 %
  29.81 %
  27.63 %
  3.81 %
  3.11 %
Other
  19360
  19090
  14482
  14946
  4160
  3626
  718
  518
  74.80 %
  78.29 %
  21.49 %
  18.99 %
  3.71 %
  2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24936
  24852
  17126
  17857
  6792
  6263
  1018
  732
  68.68 %
  71.85 %
  27.24 %
  25.20 %
  4.08 %
  2.95 %
Outlook Mail
  25476
  24858
  17594
  18038
  6864
  6066
  1018
  754
  69.06 %
  72.56 %
  26.94 %
  24.40 %
  4.00 %
  3.03 %
Yahoo Mail
  25025
  24716
  18161
  18639
  5914
  5377
  950
  700
  72.57 %
  75.41 %
  23.63 %
  21.76 %
  3.80 %
  2.83 %
AOL Mail
  25196
  25321
  18226
  19071
  6014
  5514
  956
  736
  72.34 %
  75.32 %
  23.87 %
  21.78 %
  3.79 %
  2.91 %
Mail.com
  25354
  25152
  18638
  19197
  5798
  5249
  918
  706
  73.51 %
  76.32 %
  22.87 %
  20.87 %
  3.62 %
  2.81 %
Yandex Mail
  25140
  24943
  17769
  18459
  6378
  5743
  993
  741
  70.68 %
  74.00 %
  25.37 %
  23.02 %
  3.95 %
  2.97 %
GMX Mail
  25275
  24878
  18283
  18783
  6121
  5440
  871
  655
  72.34 %
  75.50 %
  24.22 %
  21.87 %
  3.45 %
  2.63 %
Zoho Mail
  24954
  25356
  18499
  19560
  5542
  5120
  913
  676
  74.13 %
  77.14 %
  22.21 %
  20.19 %
  3.66 %
  2.67 %
ProtonMail
  24950
  24867
  18386
  19100
  5685
  5126
  879
  641
  73.69 %
  76.81 %
  22.79 %
  20.61 %
  3.52 %
  2.58 %
Custom Mail
  24989
  24623
  18888
  19383
  5224
  4607
  877
  633
  75.59 %
  78.72 %
  20.91 %
  18.71 %
  3.51 %
  2.57 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.