Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.308 283.337	208.929 216.324	65.587 58.869	10.792 8.144

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.23 % 76.35 %	22.99 % 20.78 %	3.78 % 2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21799 21935	16671 17479	4335 3927	793 529	76.48 % 79.69 %	19.89 % 17.90 %	3.64 % 2.41 %
Elektronics	22216 21575	16272 16595	5106 4381	838 599	73.24 % 76.92 %	22.98 % 20.31 %	3.77 % 2.78 %
Entertainment	21462 21599	15739 16449	4919 4513	804 637	73.33 % 76.16 %	22.92 % 20.89 %	3.75 % 2.95 %
Cosmetics & Beauty	21782 21943	15922 16667	5029 4605	831 671	73.10 % 75.96 %	23.09 % 20.99 %	3.82 % 3.06 %
Food & Drink	22017 22209	16844 17592	4400 4042	773 575	76.50 % 79.21 %	19.98 % 18.20 %	3.51 % 2.59 %
Home & Garden	22094 21723	16975 17311	4369 3862	750 550	76.83 % 79.69 %	19.77 % 17.78 %	3.39 % 2.53 %
Finance	22010 21493	15270 15675	5843 5128	897 690	69.38 % 72.93 %	26.55 % 23.86 %	4.08 % 3.21 %
Health	22634 21567	15841 15793	5895 5103	898 671	69.99 % 73.23 %	26.04 % 23.66 %	3.97 % 3.11 %
Pets	21988 21998	16675 17333	4543 4089	770 576	75.84 % 78.79 %	20.66 % 18.59 %	3.50 % 2.62 %
Sport & Fitness	21377 21982	15528 16575	5029 4771	820 636	72.64 % 75.40 %	23.53 % 21.70 %	3.84 % 2.89 %
Job & Career	22138 21979	15778 16428	5406 4869	954 682	71.27 % 74.74 %	24.42 % 22.15 %	4.31 % 3.10 %
Dating	21750 21606	14738 15246	6161 5636	851 724	67.76 % 70.56 %	28.33 % 26.09 %	3.91 % 3.35 %
Other	22041 21728	16676 17181	4552 3943	813 604	75.66 % 79.07 %	20.65 % 18.15 %	3.69 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28293 28257	19735 20623	7368 6760	1190 874	69.75 % 72.98 %	26.04 % 23.92 %	4.21 % 3.09 %
Outlook Mail	28844 28274	20234 20812	7441 6569	1169 893	70.15 % 73.61 %	25.80 % 23.23 %	4.05 % 3.16 %
Yahoo Mail	28466 28107	20903 21456	6468 5838	1095 813	73.43 % 76.34 %	22.72 % 20.77 %	3.85 % 2.89 %
AOL Mail	28643 28559	20956 21757	6580 5954	1107 848	73.16 % 76.18 %	22.97 % 20.85 %	3.86 % 2.97 %
Mail.com	28819 28594	21457 22093	6323 5685	1039 816	74.45 % 77.26 %	21.94 % 19.88 %	3.61 % 2.85 %
Yandex Mail	28526 28356	20428 21230	6953 6248	1145 878	71.61 % 74.87 %	24.37 % 22.03 %	4.01 % 3.10 %
GMX Mail	28688 28301	21087 21698	6613 5836	988 767	73.50 % 76.67 %	23.05 % 20.62 %	3.44 % 2.71 %
Zoho Mail	28385 28681	21296 22377	6035 5515	1054 789	75.03 % 78.02 %	21.26 % 19.23 %	3.71 % 2.75 %
ProtonMail	28409 28230	21248 21995	6150 5493	1011 742	74.79 % 77.91 %	21.65 % 19.46 %	3.56 % 2.63 %
Custom Mail	28235 27978	21585 22283	5656 4971	994 724	76.45 % 79.64 %	20.03 % 17.77 %	3.52 % 2.59 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.