Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.511 401.141	304.350 314.199	83.475 74.453	15.686 12.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.43 % 78.33 %	20.69 % 18.56 %	3.89 % 3.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30861 30974	24225 25224	5527 4944	1109 806	78.50 % 81.44 %	17.91 % 15.96 %	3.59 % 2.60 %
Elektronics	31374 30755	23774 24335	6413 5515	1187 905	75.78 % 79.13 %	20.44 % 17.93 %	3.78 % 2.94 %
Entertainment	30491 30788	23046 24052	6288 5734	1157 1002	75.58 % 78.12 %	20.62 % 18.62 %	3.79 % 3.25 %
Cosmetics & Beauty	30786 30861	23186 24098	6391 5783	1209 980	75.31 % 78.09 %	20.76 % 18.74 %	3.93 % 3.18 %
Food & Drink	31039 31304	24340 25357	5595 5069	1104 878	78.42 % 81.00 %	18.03 % 16.19 %	3.56 % 2.80 %
Home & Garden	31225 30932	24572 25170	5576 4909	1077 853	78.69 % 81.37 %	17.86 % 15.87 %	3.45 % 2.76 %
Finance	31404 30454	22603 22853	7456 6508	1345 1093	71.97 % 75.04 %	23.74 % 21.37 %	4.28 % 3.59 %
Health	31637 30549	23007 23162	7350 6386	1280 1001	72.72 % 75.82 %	23.23 % 20.90 %	4.05 % 3.28 %
Pets	31017 30946	24086 24881	5839 5182	1092 883	77.65 % 80.40 %	18.83 % 16.75 %	3.52 % 2.85 %
Sport & Fitness	30330 31026	22630 23962	6466 6078	1234 986	74.61 % 77.23 %	21.32 % 19.59 %	4.07 % 3.18 %
Job & Career	31369 31048	22971 23737	6991 6248	1407 1063	73.23 % 76.45 %	22.29 % 20.12 %	4.49 % 3.42 %
Dating	30965 30714	21909 22550	7751 7039	1305 1125	70.75 % 73.42 %	25.03 % 22.92 %	4.21 % 3.66 %
Other	31013 30790	24001 24818	5832 5058	1180 914	77.39 % 80.60 %	18.81 % 16.43 %	3.80 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39730 39819	28663 29942	9308 8514	1759 1363	72.14 % 75.20 %	23.43 % 21.38 %	4.43 % 3.42 %
Outlook Mail	40426 40019	29325 30308	9386 8317	1715 1394	72.54 % 75.73 %	23.22 % 20.78 %	4.24 % 3.48 %
Yahoo Mail	40091 39626	30189 30924	8311 7439	1591 1263	75.30 % 78.04 %	20.73 % 18.77 %	3.97 % 3.19 %
AOL Mail	40345 40229	30298 31337	8439 7581	1608 1311	75.10 % 77.90 %	20.92 % 18.84 %	3.99 % 3.26 %
Mail.com	40411 40092	30878 31696	8027 7182	1506 1214	76.41 % 79.06 %	19.86 % 17.91 %	3.73 % 3.03 %
Yandex Mail	40064 39847	29475 30534	8907 7973	1682 1340	73.57 % 76.63 %	22.23 % 20.01 %	4.20 % 3.36 %
GMX Mail	40369 39961	30748 31559	8230 7234	1391 1168	76.17 % 78.97 %	20.39 % 18.10 %	3.45 % 2.92 %
Zoho Mail	40051 40290	30869 32187	7662 6910	1520 1193	77.07 % 79.89 %	19.13 % 17.15 %	3.80 % 2.96 %
ProtonMail	39970 39807	30842 31929	7684 6779	1444 1099	77.16 % 80.21 %	19.22 % 17.03 %	3.61 % 2.76 %
Custom Mail	39969 39437	31364 32120	7205 6248	1400 1069	78.47 % 81.45 %	18.03 % 15.84 %	3.50 % 2.71 %
iCloud Mail	727 667	559 525	136 114	32 28	76.89 % 78.71 %	18.71 % 17.09 %	4.40 % 4.20 %
Tuta	643 673	537 566	86 83	20 24	83.51 % 84.10 %	13.37 % 12.33 %	3.11 % 3.57 %
Juno.com	715 674	603 572	94 79	18 23	84.34 % 84.87 %	13.15 % 11.72 %	2.52 % 3.41 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.