Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 222.158	159.455 165.360	56.164 50.848	8.235 5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 74.43 %	25.09 % 22.89 %	3.68 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 17185	12737 13402	3697 3391	621 392	74.68 % 77.99 %	21.68 % 19.73 %	3.64 % 2.28 %
Elektronics	17571 16774	12507 12548	4432 3793	632 433	71.18 % 74.81 %	25.22 % 22.61 %	3.60 % 2.58 %
Entertainment	16807 16875	11987 12524	4200 3886	620 465	71.32 % 74.22 %	24.99 % 23.03 %	3.69 % 2.76 %
Cosmetics & Beauty	17088 17204	12135 12735	4316 3985	637 484	71.01 % 74.02 %	25.26 % 23.16 %	3.73 % 2.81 %
Food & Drink	17317 17547	12957 13588	3768 3521	592 438	74.82 % 77.44 %	21.76 % 20.07 %	3.42 % 2.50 %
Home & Garden	17277 17024	12973 13279	3734 3340	570 405	75.09 % 78.00 %	21.61 % 19.62 %	3.30 % 2.38 %
Finance	17224 16765	11543 11862	5008 4414	673 489	67.02 % 70.75 %	29.08 % 26.33 %	3.91 % 2.92 %
Health	17938 16924	12136 12004	5119 4446	683 474	67.66 % 70.93 %	28.54 % 26.27 %	3.81 % 2.80 %
Pets	17211 17373	12765 13413	3848 3525	598 435	74.17 % 77.21 %	22.36 % 20.29 %	3.47 % 2.50 %
Sport & Fitness	16731 17435	11847 12818	4267 4124	617 493	70.81 % 73.52 %	25.50 % 23.65 %	3.69 % 2.83 %
Job & Career	17395 17177	12084 12533	4582 4142	729 502	69.47 % 72.96 %	26.34 % 24.11 %	4.19 % 2.92 %
Dating	17000 16942	11032 11515	5334 4924	634 503	64.89 % 67.97 %	31.38 % 29.06 %	3.73 % 2.97 %
Other	17240 16933	12752 13139	3859 3357	629 437	73.97 % 77.59 %	22.38 % 19.83 %	3.65 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22047	15039 15592	6336 5835	879 620	67.58 % 70.72 %	28.47 % 26.47 %	3.95 % 2.81 %
Outlook Mail	22861 22218	15532 15905	6428 5671	901 642	67.94 % 71.59 %	28.12 % 25.52 %	3.94 % 2.89 %
Yahoo Mail	22213 22074	15919 16477	5468 5001	826 596	71.67 % 74.64 %	24.62 % 22.66 %	3.72 % 2.70 %
AOL Mail	22384 22549	15966 16803	5571 5121	847 625	71.33 % 74.52 %	24.89 % 22.71 %	3.78 % 2.77 %
Mail.com	22577 22473	16397 16955	5382 4897	798 621	72.63 % 75.45 %	23.84 % 21.79 %	3.53 % 2.76 %
Yandex Mail	22428 22284	15655 16318	5913 5343	860 623	69.80 % 73.23 %	26.36 % 23.98 %	3.83 % 2.80 %
GMX Mail	22479 22092	15986 16429	5728 5102	765 561	71.12 % 74.37 %	25.48 % 23.09 %	3.40 % 2.54 %
Zoho Mail	22248 22582	16286 17228	5165 4785	797 569	73.20 % 76.29 %	23.22 % 21.19 %	3.58 % 2.52 %
ProtonMail	22179 22139	16075 16770	5319 4820	785 549	72.48 % 75.75 %	23.98 % 21.77 %	3.54 % 2.48 %
Custom Mail	22231 21700	16600 16883	4854 4273	777 544	74.67 % 77.80 %	21.83 % 19.69 %	3.50 % 2.51 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.