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Benchmark Email and Rapidmail Email Deliverability Comparison

  Benchmark Email
  Rapidmail

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.420
  181.189
  125.836
  131.308
  49.997
  45.445
  6.587
  4.436

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  68.98 %
  72.47 %
  27.41 %
  25.08 %
  3.61 %
  2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13988
  14019
  10194
  10682
  3298
  3036
  496
  301
  72.88 %
  76.20 %
  23.58 %
  21.66 %
  3.55 %
  2.15 %
Elektronics
  14434
  13588
  9931
  9875
  3989
  3400
  514
  313
  68.80 %
  72.67 %
  27.64 %
  25.02 %
  3.56 %
  2.30 %
Entertainment
  13591
  13706
  9379
  9921
  3723
  3453
  489
  332
  69.01 %
  72.38 %
  27.39 %
  25.19 %
  3.60 %
  2.42 %
Cosmetics & Beauty
  13994
  13950
  9645
  10030
  3856
  3560
  493
  360
  68.92 %
  71.90 %
  27.55 %
  25.52 %
  3.52 %
  2.58 %
Food & Drink
  14149
  14423
  10303
  10921
  3358
  3168
  488
  334
  72.82 %
  75.72 %
  23.73 %
  21.96 %
  3.45 %
  2.32 %
Home & Garden
  14010
  13914
  10240
  10631
  3311
  2985
  459
  298
  73.09 %
  76.41 %
  23.63 %
  21.45 %
  3.28 %
  2.14 %
Finance
  14093
  13656
  9072
  9348
  4480
  3938
  541
  370
  64.37 %
  68.45 %
  31.79 %
  28.84 %
  3.84 %
  2.71 %
Health
  14682
  13866
  9546
  9505
  4600
  4011
  536
  350
  65.02 %
  68.55 %
  31.33 %
  28.93 %
  3.65 %
  2.52 %
Pets
  13996
  14219
  10100
  10753
  3399
  3138
  497
  328
  72.16 %
  75.62 %
  24.29 %
  22.07 %
  3.55 %
  2.31 %
Sport & Fitness
  13521
  14250
  9253
  10223
  3761
  3664
  507
  363
  68.43 %
  71.74 %
  27.82 %
  25.71 %
  3.75 %
  2.55 %
Job & Career
  14175
  14027
  9566
  9990
  4037
  3665
  572
  372
  67.49 %
  71.22 %
  28.48 %
  26.13 %
  4.04 %
  2.65 %
Dating
  13690
  13825
  8426
  9001
  4766
  4455
  498
  369
  61.55 %
  65.11 %
  34.81 %
  32.22 %
  3.64 %
  2.67 %
Other
  14097
  13746
  10181
  10428
  3419
  2972
  497
  346
  72.22 %
  75.86 %
  24.25 %
  21.62 %
  3.53 %
  2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  17990
  18001
  11673
  12306
  5628
  5232
  689
  463
  64.89 %
  68.36 %
  31.28 %
  29.07 %
  3.83 %
  2.57 %
Outlook Mail
  18794
  18098
  12314
  12579
  5752
  5056
  728
  463
  65.52 %
  69.50 %
  30.61 %
  27.94 %
  3.87 %
  2.56 %
Yahoo Mail
  18090
  17898
  12614
  13037
  4829
  4417
  647
  444
  69.73 %
  72.84 %
  26.69 %
  24.68 %
  3.58 %
  2.48 %
AOL Mail
  18316
  18442
  12726
  13424
  4927
  4552
  663
  466
  69.48 %
  72.79 %
  26.90 %
  24.68 %
  3.62 %
  2.53 %
Mail.com
  18409
  18472
  12987
  13628
  4771
  4376
  651
  468
  70.55 %
  73.78 %
  25.92 %
  23.69 %
  3.54 %
  2.53 %
Yandex Mail
  18280
  18145
  12386
  12943
  5220
  4732
  674
  470
  67.76 %
  71.33 %
  28.56 %
  26.08 %
  3.69 %
  2.59 %
GMX Mail
  18371
  17944
  12571
  12940
  5174
  4604
  626
  400
  68.43 %
  72.11 %
  28.16 %
  25.66 %
  3.41 %
  2.23 %
Zoho Mail
  18098
  18453
  12855
  13739
  4601
  4291
  642
  423
  71.03 %
  74.45 %
  25.42 %
  23.25 %
  3.55 %
  2.29 %
ProtonMail
  18012
  18083
  12599
  13301
  4778
  4363
  635
  419
  69.95 %
  73.56 %
  26.53 %
  24.13 %
  3.53 %
  2.32 %
Custom Mail
  18060
  17653
  13111
  13411
  4317
  3822
  632
  420
  72.60 %
  75.97 %
  23.90 %
  21.65 %
  3.50 %
  2.38 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.