Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.420 181.189	125.836 131.308	49.997 45.445	6.587 4.436

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
68.98 % 72.47 %	27.41 % 25.08 %	3.61 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13988 14019	10194 10682	3298 3036	496 301	72.88 % 76.20 %	23.58 % 21.66 %	3.55 % 2.15 %
Elektronics	14434 13588	9931 9875	3989 3400	514 313	68.80 % 72.67 %	27.64 % 25.02 %	3.56 % 2.30 %
Entertainment	13591 13706	9379 9921	3723 3453	489 332	69.01 % 72.38 %	27.39 % 25.19 %	3.60 % 2.42 %
Cosmetics & Beauty	13994 13950	9645 10030	3856 3560	493 360	68.92 % 71.90 %	27.55 % 25.52 %	3.52 % 2.58 %
Food & Drink	14149 14423	10303 10921	3358 3168	488 334	72.82 % 75.72 %	23.73 % 21.96 %	3.45 % 2.32 %
Home & Garden	14010 13914	10240 10631	3311 2985	459 298	73.09 % 76.41 %	23.63 % 21.45 %	3.28 % 2.14 %
Finance	14093 13656	9072 9348	4480 3938	541 370	64.37 % 68.45 %	31.79 % 28.84 %	3.84 % 2.71 %
Health	14682 13866	9546 9505	4600 4011	536 350	65.02 % 68.55 %	31.33 % 28.93 %	3.65 % 2.52 %
Pets	13996 14219	10100 10753	3399 3138	497 328	72.16 % 75.62 %	24.29 % 22.07 %	3.55 % 2.31 %
Sport & Fitness	13521 14250	9253 10223	3761 3664	507 363	68.43 % 71.74 %	27.82 % 25.71 %	3.75 % 2.55 %
Job & Career	14175 14027	9566 9990	4037 3665	572 372	67.49 % 71.22 %	28.48 % 26.13 %	4.04 % 2.65 %
Dating	13690 13825	8426 9001	4766 4455	498 369	61.55 % 65.11 %	34.81 % 32.22 %	3.64 % 2.67 %
Other	14097 13746	10181 10428	3419 2972	497 346	72.22 % 75.86 %	24.25 % 21.62 %	3.53 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17990 18001	11673 12306	5628 5232	689 463	64.89 % 68.36 %	31.28 % 29.07 %	3.83 % 2.57 %
Outlook Mail	18794 18098	12314 12579	5752 5056	728 463	65.52 % 69.50 %	30.61 % 27.94 %	3.87 % 2.56 %
Yahoo Mail	18090 17898	12614 13037	4829 4417	647 444	69.73 % 72.84 %	26.69 % 24.68 %	3.58 % 2.48 %
AOL Mail	18316 18442	12726 13424	4927 4552	663 466	69.48 % 72.79 %	26.90 % 24.68 %	3.62 % 2.53 %
Mail.com	18409 18472	12987 13628	4771 4376	651 468	70.55 % 73.78 %	25.92 % 23.69 %	3.54 % 2.53 %
Yandex Mail	18280 18145	12386 12943	5220 4732	674 470	67.76 % 71.33 %	28.56 % 26.08 %	3.69 % 2.59 %
GMX Mail	18371 17944	12571 12940	5174 4604	626 400	68.43 % 72.11 %	28.16 % 25.66 %	3.41 % 2.23 %
Zoho Mail	18098 18453	12855 13739	4601 4291	642 423	71.03 % 74.45 %	25.42 % 23.25 %	3.55 % 2.29 %
ProtonMail	18012 18083	12599 13301	4778 4363	635 419	69.95 % 73.56 %	26.53 % 24.13 %	3.53 % 2.32 %
Custom Mail	18060 17653	13111 13411	4317 3822	632 420	72.60 % 75.97 %	23.90 % 21.65 %	3.50 % 2.38 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.