Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
106.126 104.493	65.390 68.831	37.257 33.878	3.479 1.784

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
61.62 % 65.87 %	35.11 % 32.42 %	3.28 % 1.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7922 8282	5235 5836	2422 2307	265 139	66.08 % 70.47 %	30.57 % 27.86 %	3.35 % 1.68 %
Elektronics	8490 7834	5188 5134	3023 2570	279 130	61.11 % 65.53 %	35.61 % 32.81 %	3.29 % 1.66 %
Entertainment	7761 7678	4750 5020	2763 2527	248 131	61.20 % 65.38 %	35.60 % 32.91 %	3.20 % 1.71 %
Cosmetics & Beauty	8117 8092	4985 5284	2866 2666	266 142	61.41 % 65.30 %	35.31 % 32.95 %	3.28 % 1.75 %
Food & Drink	8331 8653	5538 6079	2519 2432	274 142	66.47 % 70.25 %	30.24 % 28.11 %	3.29 % 1.64 %
Home & Garden	8293 7952	5521 5597	2499 2224	273 131	66.57 % 70.38 %	30.13 % 27.97 %	3.29 % 1.65 %
Finance	8331 7741	4694 4691	3369 2914	268 136	56.34 % 60.60 %	40.44 % 37.64 %	3.22 % 1.76 %
Health	8564 7963	4814 4802	3475 3026	275 135	56.21 % 60.30 %	40.58 % 38.00 %	3.21 % 1.70 %
Pets	8213 8184	5434 5733	2508 2311	271 140	66.16 % 70.05 %	30.54 % 28.24 %	3.30 % 1.71 %
Sport & Fitness	7612 8303	4657 5430	2707 2724	248 149	61.18 % 65.40 %	35.56 % 32.81 %	3.26 % 1.79 %
Job & Career	8405 8072	5148 5307	2970 2634	287 131	61.25 % 65.75 %	35.34 % 32.63 %	3.41 % 1.62 %
Dating	7919 7919	4034 4391	3633 3385	252 143	50.94 % 55.45 %	45.88 % 42.75 %	3.18 % 1.81 %
Other	8168 7820	5392 5527	2503 2158	273 135	66.01 % 70.68 %	30.64 % 27.60 %	3.34 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10416 10011	5831 6007	4236 3839	349 165	55.98 % 60.00 %	40.67 % 38.35 %	3.35 % 1.65 %
Outlook Mail	11152 10336	6448 6418	4333 3739	371 179	57.82 % 62.09 %	38.85 % 36.17 %	3.33 % 1.73 %
Yahoo Mail	10379 10499	6552 7060	3493 3267	334 172	63.13 % 67.24 %	33.65 % 31.12 %	3.22 % 1.64 %
AOL Mail	10594 10751	6677 7234	3579 3336	338 181	63.03 % 67.29 %	33.78 % 31.03 %	3.19 % 1.68 %
Mail.com	10674 10822	6809 7371	3508 3264	357 187	63.79 % 68.11 %	32.86 % 30.16 %	3.34 % 1.73 %
Yandex Mail	10685 10352	6508 6733	3828 3440	349 179	60.91 % 65.04 %	35.83 % 33.23 %	3.27 % 1.73 %
GMX Mail	10769 10418	6453 6705	3961 3540	355 173	59.92 % 64.36 %	36.78 % 33.98 %	3.30 % 1.66 %
Zoho Mail	10540 10807	6747 7355	3450 3269	343 183	64.01 % 68.06 %	32.73 % 30.25 %	3.25 % 1.69 %
ProtonMail	10581 10338	6569 6827	3664 3326	348 185	62.08 % 66.04 %	34.63 % 32.17 %	3.29 % 1.79 %
Custom Mail	10336 10159	6796 7121	3205 2858	335 180	65.75 % 70.10 %	31.01 % 28.13 %	3.24 % 1.77 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.