Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.792 310.389	231.266 238.860	69.649 62.401	11.877 9.128

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.94 % 76.96 %	22.27 % 20.10 %	3.80 % 2.94 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23926 24010	18458 19258	4609 4159	859 593	77.15 % 80.21 %	19.26 % 17.32 %	3.59 % 2.47 %
Elektronics	24330 23668	18013 18378	5404 4639	913 651	74.04 % 77.65 %	22.21 % 19.60 %	3.75 % 2.75 %
Entertainment	23541 23760	17441 18249	5225 4801	875 710	74.09 % 76.81 %	22.20 % 20.21 %	3.72 % 2.99 %
Cosmetics & Beauty	23877 23989	17608 18377	5332 4867	937 745	73.74 % 76.61 %	22.33 % 20.29 %	3.92 % 3.11 %
Food & Drink	24092 24322	18583 19397	4666 4280	843 645	77.13 % 79.75 %	19.37 % 17.60 %	3.50 % 2.65 %
Home & Garden	24193 23882	18736 19155	4639 4100	818 627	77.44 % 80.21 %	19.17 % 17.17 %	3.38 % 2.63 %
Finance	24166 23514	16956 17294	6211 5436	999 784	70.16 % 73.55 %	25.70 % 23.12 %	4.13 % 3.33 %
Health	24656 23618	17455 17463	6215 5395	986 760	70.79 % 73.94 %	25.21 % 22.84 %	4.00 % 3.22 %
Pets	24122 24060	18444 19082	4843 4338	835 640	76.46 % 79.31 %	20.08 % 18.03 %	3.46 % 2.66 %
Sport & Fitness	23502 24101	17228 18301	5361 5075	913 725	73.30 % 75.93 %	22.81 % 21.06 %	3.88 % 3.01 %
Job & Career	24281 24097	17456 18141	5769 5185	1056 771	71.89 % 75.28 %	23.76 % 21.52 %	4.35 % 3.20 %
Dating	23937 23633	16468 16884	6530 5943	939 806	68.80 % 71.44 %	27.28 % 25.15 %	3.92 % 3.41 %
Other	24169 23735	18420 18881	4845 4183	904 671	76.21 % 79.55 %	20.05 % 17.62 %	3.74 % 2.83 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31001 30961	21876 22815	7811 7158	1314 988	70.57 % 73.69 %	25.20 % 23.12 %	4.24 % 3.19 %
Outlook Mail	31564 31045	22398 23053	7887 6987	1279 1005	70.96 % 74.26 %	24.99 % 22.51 %	4.05 % 3.24 %
Yahoo Mail	31272 30795	23170 23656	6905 6211	1197 928	74.09 % 76.82 %	22.08 % 20.17 %	3.83 % 3.01 %
AOL Mail	31323 31277	23108 24000	6998 6329	1217 948	73.77 % 76.73 %	22.34 % 20.24 %	3.89 % 3.03 %
Mail.com	31626 31252	23753 24334	6723 6029	1150 889	75.11 % 77.86 %	21.26 % 19.29 %	3.64 % 2.84 %
Yandex Mail	31272 31000	22582 23366	7415 6640	1275 994	72.21 % 75.37 %	23.71 % 21.42 %	4.08 % 3.21 %
GMX Mail	31447 31002	23380 23992	6983 6154	1084 856	74.35 % 77.39 %	22.21 % 19.85 %	3.45 % 2.76 %
Zoho Mail	31094 31416	23524 24701	6407 5836	1163 879	75.65 % 78.63 %	20.61 % 18.58 %	3.74 % 2.80 %
ProtonMail	31144 30967	23538 24343	6501 5793	1105 831	75.58 % 78.61 %	20.87 % 18.71 %	3.55 % 2.68 %
Custom Mail	31049 30674	23937 24600	6019 5264	1093 810	77.09 % 80.20 %	19.39 % 17.16 %	3.52 % 2.64 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.