ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 530.933	302.081 421.172	78.208 92.382	14.117 16.721

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 79.33 %	19.83 % 17.40 %	3.58 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 40952	24204 33658	5178 6116	980 1136	79.72 % 82.19 %	17.05 % 14.93 %	3.23 % 2.77 %
Elektronics	30287 40921	23385 32752	5902 6917	1000 1208	77.21 % 80.04 %	19.49 % 16.90 %	3.30 % 2.95 %
Entertainment	30255 40783	23092 32217	6045 7132	1118 1375	76.32 % 79.00 %	19.98 % 17.49 %	3.70 % 3.37 %
Cosmetics & Beauty	30425 41117	23232 32533	6099 7194	1094 1326	76.36 % 79.12 %	20.05 % 17.50 %	3.60 % 3.22 %
Food & Drink	30373 40396	24085 33109	5283 6053	1005 1184	79.30 % 81.96 %	17.39 % 14.98 %	3.31 % 2.93 %
Home & Garden	30268 40958	24131 33667	5167 6087	970 1144	79.72 % 82.20 %	17.07 % 14.86 %	3.20 % 2.79 %
Finance	30282 40987	22132 31298	6922 8233	1228 1411	73.09 % 76.36 %	22.86 % 20.09 %	4.06 % 3.44 %
Health	30386 40750	22511 31502	6731 7808	1144 1364	74.08 % 77.31 %	22.15 % 19.16 %	3.76 % 3.35 %
Pets	30515 41046	24072 33245	5436 6510	1007 1236	78.89 % 80.99 %	17.81 % 15.86 %	3.30 % 3.01 %
Sport & Fitness	30484 40935	23007 32062	6312 7498	1165 1337	75.47 % 78.32 %	20.71 % 18.32 %	3.82 % 3.27 %
Job & Career	30364 40361	22710 31281	6456 7625	1198 1424	74.79 % 77.50 %	21.26 % 18.89 %	3.95 % 3.53 %
Dating	30301 40964	21762 30716	7322 8803	1217 1398	71.82 % 74.98 %	24.16 % 21.49 %	4.02 % 3.41 %
Other	30104 40763	23758 33132	5355 6406	991 1178	78.92 % 81.28 %	17.79 % 15.72 %	3.29 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 50283	28873 37913	8892 10490	1517 1824	73.50 % 75.40 %	22.64 % 20.86 %	3.86 % 3.63 %
Outlook Mail	38997 50379	28821 38574	8633 10011	1543 1761	73.91 % 76.57 %	22.14 % 19.87 %	3.96 % 3.50 %
Yahoo Mail	40103 49967	30633 39399	8046 8900	1424 1599	76.39 % 78.85 %	20.06 % 17.81 %	3.55 % 3.20 %
AOL Mail	39425 49615	30059 39207	7908 8812	1458 1561	76.24 % 79.02 %	20.06 % 17.76 %	3.70 % 3.15 %
Mail.com	38624 50111	30060 40076	7211 8442	1353 1536	77.83 % 79.97 %	18.67 % 16.85 %	3.50 % 3.07 %
Yandex Mail	38821 50195	29129 38855	8168 9581	1524 1710	75.03 % 77.41 %	21.04 % 19.09 %	3.93 % 3.41 %
GMX Mail	39819 50183	30627 40037	7798 8618	1394 1480	76.92 % 79.78 %	19.58 % 17.17 %	3.50 % 2.95 %
Zoho Mail	40117 49512	31303 40066	7430 7943	1384 1464	78.03 % 80.92 %	18.52 % 16.04 %	3.45 % 2.96 %
ProtonMail	39371 49654	30858 40382	7262 7870	1251 1351	78.38 % 81.33 %	18.45 % 15.85 %	3.18 % 2.72 %
Custom Mail	39847 49678	31718 40747	6860 7495	1269 1377	79.60 % 82.02 %	17.22 % 15.09 %	3.18 % 2.77 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.