CampaignMonitor and ConvertKit Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
312.240
311.952
|
246.039
234.767
|
57.686
66.358
|
8.515
10.827
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.80 %
75.26 %
|
18.47 %
21.27 %
|
2.73 %
3.47 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23775
24036
|
19549
18874
|
3669
4397
|
557
765
|
82.23 %
78.52 %
|
15.43 %
18.29 %
|
2.34 %
3.18 %
|
Elektronics |
24257
24119
|
19269
18256
|
4363
5069
|
625
794
|
79.44 %
75.69 %
|
17.99 %
21.02 %
|
2.58 %
3.29 %
|
Entertainment |
24094
23888
|
18965
17909
|
4503
5128
|
626
851
|
78.71 %
74.97 %
|
18.69 %
21.47 %
|
2.60 %
3.56 %
|
Cosmetics & Beauty |
24292
24192
|
19023
18157
|
4585
5198
|
684
837
|
78.31 %
75.05 %
|
18.87 %
21.49 %
|
2.82 %
3.46 %
|
Food & Drink |
24428
24172
|
19998
18880
|
3844
4529
|
586
763
|
81.87 %
78.11 %
|
15.74 %
18.74 %
|
2.40 %
3.16 %
|
Home & Garden |
23709
23777
|
19480
18690
|
3676
4346
|
553
741
|
82.16 %
78.61 %
|
15.50 %
18.28 %
|
2.33 %
3.12 %
|
Finance |
23833
23866
|
17929
17096
|
5163
5868
|
741
902
|
75.23 %
71.63 %
|
21.66 %
24.59 %
|
3.11 %
3.78 %
|
Health |
24151
23998
|
18349
17394
|
5087
5735
|
715
869
|
75.98 %
72.48 %
|
21.06 %
23.90 %
|
2.96 %
3.62 %
|
Pets |
23973
24034
|
19417
18689
|
3907
4564
|
649
781
|
81.00 %
77.76 %
|
16.30 %
18.99 %
|
2.71 %
3.25 %
|
Sport & Fitness |
23973
24197
|
18662
17969
|
4610
5336
|
701
892
|
77.85 %
74.26 %
|
19.23 %
22.05 %
|
2.92 %
3.69 %
|
Job & Career |
23822
24069
|
18341
17724
|
4745
5425
|
736
920
|
76.99 %
73.64 %
|
19.92 %
22.54 %
|
3.09 %
3.82 %
|
Dating |
23964
23981
|
17604
16734
|
5663
6289
|
697
958
|
73.46 %
69.78 %
|
23.63 %
26.22 %
|
2.91 %
3.99 %
|
Other |
23969
23623
|
19453
18395
|
3871
4474
|
645
754
|
81.16 %
77.87 %
|
16.15 %
18.94 %
|
2.69 %
3.19 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31598
31085
|
23712
22353
|
6916
7556
|
970
1176
|
75.04 %
71.91 %
|
21.89 %
24.31 %
|
3.07 %
3.78 %
|
Outlook Mail |
31140
30931
|
23750
22410
|
6445
7337
|
945
1184
|
76.27 %
72.45 %
|
20.70 %
23.72 %
|
3.03 %
3.83 %
|
Yahoo Mail |
31372
31770
|
24709
23889
|
5802
6788
|
861
1093
|
78.76 %
75.19 %
|
18.49 %
21.37 %
|
2.74 %
3.44 %
|
AOL Mail |
31010
31189
|
24428
23447
|
5721
6646
|
861
1096
|
78.77 %
75.18 %
|
18.45 %
21.31 %
|
2.78 %
3.51 %
|
Mail.com |
31067
30430
|
24885
23327
|
5377
6067
|
805
1036
|
80.10 %
76.66 %
|
17.31 %
19.94 %
|
2.59 %
3.40 %
|
Yandex Mail |
31204
30387
|
24052
22417
|
6195
6824
|
957
1146
|
77.08 %
73.77 %
|
19.85 %
22.46 %
|
3.07 %
3.77 %
|
GMX Mail |
30936
31612
|
24522
23849
|
5613
6711
|
801
1052
|
79.27 %
75.44 %
|
18.14 %
21.23 %
|
2.59 %
3.33 %
|
Zoho Mail |
31549
31843
|
25384
24429
|
5361
6342
|
804
1072
|
80.46 %
76.72 %
|
16.99 %
19.92 %
|
2.55 %
3.37 %
|
ProtonMail |
31584
31026
|
25360
23814
|
5455
6229
|
769
983
|
80.29 %
76.75 %
|
17.27 %
20.08 %
|
2.43 %
3.17 %
|
Custom Mail |
30780
31679
|
25237
24832
|
4801
5858
|
742
989
|
81.99 %
78.39 %
|
15.60 %
18.49 %
|
2.41 %
3.12 %
|
Compare CampaignMonitor with other providers
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