CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.509 394.406	314.469 302.081	67.784 78.208	11.256 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.91 % 76.59 %	17.23 % 19.83 %	2.86 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30124 30362	25052 24204	4333 5178	739 980	83.16 % 79.72 %	14.38 % 17.05 %	2.45 % 3.23 %
Elektronics	30471 30287	24558 23385	5087 5902	826 1000	80.59 % 77.21 %	16.69 % 19.49 %	2.71 % 3.30 %
Entertainment	30527 30255	24393 23092	5300 6045	834 1118	79.91 % 76.32 %	17.36 % 19.98 %	2.73 % 3.70 %
Cosmetics & Beauty	30366 30425	24139 23232	5345 6099	882 1094	79.49 % 76.36 %	17.60 % 20.05 %	2.90 % 3.60 %
Food & Drink	30633 30373	25370 24085	4486 5283	777 1005	82.82 % 79.30 %	14.64 % 17.39 %	2.54 % 3.31 %
Home & Garden	29997 30268	24898 24131	4341 5167	758 970	83.00 % 79.72 %	14.47 % 17.07 %	2.53 % 3.20 %
Finance	29907 30282	22877 22132	6057 6922	973 1228	76.49 % 73.09 %	20.25 % 22.86 %	3.25 % 4.06 %
Health	30420 30386	23552 22511	5923 6731	945 1144	77.42 % 74.08 %	19.47 % 22.15 %	3.11 % 3.76 %
Pets	30369 30515	24861 24072	4647 5436	861 1007	81.86 % 78.89 %	15.30 % 17.81 %	2.84 % 3.30 %
Sport & Fitness	30331 30484	23924 23007	5469 6312	938 1165	78.88 % 75.47 %	18.03 % 20.71 %	3.09 % 3.82 %
Job & Career	29992 30364	23385 22710	5644 6456	963 1198	77.97 % 74.79 %	18.82 % 21.26 %	3.21 % 3.95 %
Dating	30248 30301	22763 21762	6571 7322	914 1217	75.25 % 71.82 %	21.72 % 24.16 %	3.02 % 4.02 %
Other	30124 30104	24697 23758	4581 5355	846 991	81.98 % 78.92 %	15.21 % 17.79 %	2.81 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39676 39282	30315 28873	8070 8892	1291 1517	76.41 % 73.50 %	20.34 % 22.64 %	3.25 % 3.86 %
Outlook Mail	39212 38997	30383 28821	7586 8633	1243 1543	77.48 % 73.91 %	19.35 % 22.14 %	3.17 % 3.96 %
Yahoo Mail	39457 40103	31457 30633	6864 8046	1136 1424	79.72 % 76.39 %	17.40 % 20.06 %	2.88 % 3.55 %
AOL Mail	38991 39425	31063 30059	6769 7908	1159 1458	79.67 % 76.24 %	17.36 % 20.06 %	2.97 % 3.70 %
Mail.com	39245 38624	31827 30060	6374 7211	1044 1353	81.10 % 77.83 %	16.24 % 18.67 %	2.66 % 3.50 %
Yandex Mail	39470 38821	30837 29129	7364 8168	1269 1524	78.13 % 75.03 %	18.66 % 21.04 %	3.22 % 3.93 %
GMX Mail	38979 39819	31385 30627	6525 7798	1069 1394	80.52 % 76.92 %	16.74 % 19.58 %	2.74 % 3.50 %
Zoho Mail	39622 40117	32304 31303	6260 7430	1058 1384	81.53 % 78.03 %	15.80 % 18.52 %	2.67 % 3.45 %
ProtonMail	39949 39371	32612 30858	6327 7262	1010 1251	81.63 % 78.38 %	15.84 % 18.45 %	2.53 % 3.18 %
Custom Mail	38908 39847	32286 31718	5645 6860	977 1269	82.98 % 79.60 %	14.51 % 17.22 %	2.51 % 3.18 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.