CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.261 257.092	199.548 190.154	51.093 58.360	6.620 8.578

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.57 % 73.96 %	19.86 % 22.70 %	2.57 % 3.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19520 19849	15851 15382	3240 3864	429 603	81.20 % 77.50 %	16.60 % 19.47 %	2.20 % 3.04 %
Elektronics	19995 19992	15595 14829	3896 4514	504 649	77.99 % 74.17 %	19.48 % 22.58 %	2.52 % 3.25 %
Entertainment	19815 19623	15345 14460	3983 4500	487 663	77.44 % 73.69 %	20.10 % 22.93 %	2.46 % 3.38 %
Cosmetics & Beauty	20029 20026	15439 14777	4069 4587	521 662	77.08 % 73.79 %	20.32 % 22.91 %	2.60 % 3.31 %
Food & Drink	20251 19963	16352 15347	3421 3998	478 618	80.75 % 76.88 %	16.89 % 20.03 %	2.36 % 3.10 %
Home & Garden	19649 19561	15936 15150	3276 3814	437 597	81.10 % 77.45 %	16.67 % 19.50 %	2.22 % 3.05 %
Finance	19578 19742	14438 13856	4563 5185	577 701	73.75 % 70.19 %	23.31 % 26.26 %	2.95 % 3.55 %
Health	19829 19707	14743 13957	4529 5062	557 688	74.35 % 70.82 %	22.84 % 25.69 %	2.81 % 3.49 %
Pets	19731 19891	15797 15277	3437 3992	497 622	80.06 % 76.80 %	17.42 % 20.07 %	2.52 % 3.13 %
Sport & Fitness	19783 19888	15175 14528	4062 4655	546 705	76.71 % 73.05 %	20.53 % 23.41 %	2.76 % 3.54 %
Job & Career	19529 19729	14832 14300	4136 4707	561 722	75.95 % 72.48 %	21.18 % 23.86 %	2.87 % 3.66 %
Dating	19790 19660	14195 13346	5072 5573	523 741	71.73 % 67.88 %	25.63 % 28.35 %	2.64 % 3.77 %
Other	19762 19461	15850 14945	3409 3909	503 607	80.20 % 76.79 %	17.25 % 20.09 %	2.55 % 3.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	26089 25658	19180 18051	6164 6670	745 937	73.52 % 70.35 %	23.63 % 26.00 %	2.86 % 3.65 %
Outlook Mail	25567 25567	19175 18176	5684 6454	708 937	75.00 % 71.09 %	22.23 % 25.24 %	2.77 % 3.66 %
Yahoo Mail	25811 26336	20064 19494	5093 5964	654 878	77.73 % 74.02 %	19.73 % 22.65 %	2.53 % 3.33 %
AOL Mail	25704 25702	19996 19030	5037 5803	671 869	77.79 % 74.04 %	19.60 % 22.58 %	2.61 % 3.38 %
Mail.com	25512 24863	20130 18804	4730 5263	652 796	78.90 % 75.63 %	18.54 % 21.17 %	2.56 % 3.20 %
Yandex Mail	25832 24880	19643 18072	5445 5928	744 880	76.04 % 72.64 %	21.08 % 23.83 %	2.88 % 3.54 %
GMX Mail	25403 26029	19749 19222	5016 5972	638 835	77.74 % 73.85 %	19.75 % 22.94 %	2.51 % 3.21 %
Zoho Mail	25993 26359	20616 19907	4765 5609	612 843	79.31 % 75.52 %	18.33 % 21.28 %	2.35 % 3.20 %
ProtonMail	26037 25627	20510 19285	4909 5544	618 798	78.77 % 75.25 %	18.85 % 21.63 %	2.37 % 3.11 %
Custom Mail	25313 26071	20485 20113	4250 5153	578 805	80.93 % 77.15 %	16.79 % 19.77 %	2.28 % 3.09 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.