CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.369 394.406	321.796 302.081	68.985 78.208	11.588 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.98 % 76.59 %	17.14 % 19.83 %	2.88 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30832 30362	25667 24204	4413 5178	752 980	83.25 % 79.72 %	14.31 % 17.05 %	2.44 % 3.23 %
Elektronics	31151 30287	25128 23385	5174 5902	849 1000	80.67 % 77.21 %	16.61 % 19.49 %	2.73 % 3.30 %
Entertainment	31177 30255	24933 23092	5389 6045	855 1118	79.97 % 76.32 %	17.29 % 19.98 %	2.74 % 3.70 %
Cosmetics & Beauty	31031 30425	24681 23232	5437 6099	913 1094	79.54 % 76.36 %	17.52 % 20.05 %	2.94 % 3.60 %
Food & Drink	31354 30373	25975 24085	4573 5283	806 1005	82.84 % 79.30 %	14.59 % 17.39 %	2.57 % 3.31 %
Home & Garden	30694 30268	25499 24131	4420 5167	775 970	83.07 % 79.72 %	14.40 % 17.07 %	2.52 % 3.20 %
Finance	30608 30282	23426 22132	6168 6922	1014 1228	76.54 % 73.09 %	20.15 % 22.86 %	3.31 % 4.06 %
Health	31097 30386	24106 22511	6020 6731	971 1144	77.52 % 74.08 %	19.36 % 22.15 %	3.12 % 3.76 %
Pets	31062 30515	25435 24072	4737 5436	890 1007	81.88 % 78.89 %	15.25 % 17.81 %	2.87 % 3.30 %
Sport & Fitness	31016 30484	24482 23007	5568 6312	966 1165	78.93 % 75.47 %	17.95 % 20.71 %	3.11 % 3.82 %
Job & Career	30654 30364	23914 22710	5748 6456	992 1198	78.01 % 74.79 %	18.75 % 21.26 %	3.24 % 3.95 %
Dating	30911 30301	23292 21762	6677 7322	942 1217	75.35 % 71.82 %	21.60 % 24.16 %	3.05 % 4.02 %
Other	30782 30104	25258 23758	4661 5355	863 991	82.05 % 78.92 %	15.14 % 17.79 %	2.80 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40396 39282	30877 28873	8200 8892	1319 1517	76.44 % 73.50 %	20.30 % 22.64 %	3.27 % 3.86 %
Outlook Mail	39834 38997	30886 28821	7677 8633	1271 1543	77.54 % 73.91 %	19.27 % 22.14 %	3.19 % 3.96 %
Yahoo Mail	40126 40103	32009 30633	6958 8046	1159 1424	79.77 % 76.39 %	17.34 % 20.06 %	2.89 % 3.55 %
AOL Mail	39698 39425	31628 30059	6874 7908	1196 1458	79.67 % 76.24 %	17.32 % 20.06 %	3.01 % 3.70 %
Mail.com	39991 38624	32440 30060	6470 7211	1081 1353	81.12 % 77.83 %	16.18 % 18.67 %	2.70 % 3.50 %
Yandex Mail	40141 38821	31385 29129	7465 8168	1291 1524	78.19 % 75.03 %	18.60 % 21.04 %	3.22 % 3.93 %
GMX Mail	39657 39819	31959 30627	6607 7798	1091 1394	80.59 % 76.92 %	16.66 % 19.58 %	2.75 % 3.50 %
Zoho Mail	40310 40117	32890 31303	6342 7430	1078 1384	81.59 % 78.03 %	15.73 % 18.52 %	2.67 % 3.45 %
ProtonMail	40668 39371	33222 30858	6408 7262	1038 1251	81.69 % 78.38 %	15.76 % 18.45 %	2.55 % 3.18 %
Custom Mail	39551 39847	32838 31718	5717 6860	996 1269	83.03 % 79.60 %	14.45 % 17.22 %	2.52 % 3.18 %
iCloud Mail	676	532	114	30	78.70 % %	16.86 % %	4.44 % %
Tuta	704	601	84	19	85.37 % %	11.93 % %	2.70 % %
Juno.com	617	529	69	19	85.74 % %	11.18 % %	3.08 % %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.