CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.240 311.952	246.039 234.767	57.686 66.358	8.515 10.827

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 75.26 %	18.47 % 21.27 %	2.73 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23775 24036	19549 18874	3669 4397	557 765	82.23 % 78.52 %	15.43 % 18.29 %	2.34 % 3.18 %
Elektronics	24257 24119	19269 18256	4363 5069	625 794	79.44 % 75.69 %	17.99 % 21.02 %	2.58 % 3.29 %
Entertainment	24094 23888	18965 17909	4503 5128	626 851	78.71 % 74.97 %	18.69 % 21.47 %	2.60 % 3.56 %
Cosmetics & Beauty	24292 24192	19023 18157	4585 5198	684 837	78.31 % 75.05 %	18.87 % 21.49 %	2.82 % 3.46 %
Food & Drink	24428 24172	19998 18880	3844 4529	586 763	81.87 % 78.11 %	15.74 % 18.74 %	2.40 % 3.16 %
Home & Garden	23709 23777	19480 18690	3676 4346	553 741	82.16 % 78.61 %	15.50 % 18.28 %	2.33 % 3.12 %
Finance	23833 23866	17929 17096	5163 5868	741 902	75.23 % 71.63 %	21.66 % 24.59 %	3.11 % 3.78 %
Health	24151 23998	18349 17394	5087 5735	715 869	75.98 % 72.48 %	21.06 % 23.90 %	2.96 % 3.62 %
Pets	23973 24034	19417 18689	3907 4564	649 781	81.00 % 77.76 %	16.30 % 18.99 %	2.71 % 3.25 %
Sport & Fitness	23973 24197	18662 17969	4610 5336	701 892	77.85 % 74.26 %	19.23 % 22.05 %	2.92 % 3.69 %
Job & Career	23822 24069	18341 17724	4745 5425	736 920	76.99 % 73.64 %	19.92 % 22.54 %	3.09 % 3.82 %
Dating	23964 23981	17604 16734	5663 6289	697 958	73.46 % 69.78 %	23.63 % 26.22 %	2.91 % 3.99 %
Other	23969 23623	19453 18395	3871 4474	645 754	81.16 % 77.87 %	16.15 % 18.94 %	2.69 % 3.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31598 31085	23712 22353	6916 7556	970 1176	75.04 % 71.91 %	21.89 % 24.31 %	3.07 % 3.78 %
Outlook Mail	31140 30931	23750 22410	6445 7337	945 1184	76.27 % 72.45 %	20.70 % 23.72 %	3.03 % 3.83 %
Yahoo Mail	31372 31770	24709 23889	5802 6788	861 1093	78.76 % 75.19 %	18.49 % 21.37 %	2.74 % 3.44 %
AOL Mail	31010 31189	24428 23447	5721 6646	861 1096	78.77 % 75.18 %	18.45 % 21.31 %	2.78 % 3.51 %
Mail.com	31067 30430	24885 23327	5377 6067	805 1036	80.10 % 76.66 %	17.31 % 19.94 %	2.59 % 3.40 %
Yandex Mail	31204 30387	24052 22417	6195 6824	957 1146	77.08 % 73.77 %	19.85 % 22.46 %	3.07 % 3.77 %
GMX Mail	30936 31612	24522 23849	5613 6711	801 1052	79.27 % 75.44 %	18.14 % 21.23 %	2.59 % 3.33 %
Zoho Mail	31549 31843	25384 24429	5361 6342	804 1072	80.46 % 76.72 %	16.99 % 19.92 %	2.55 % 3.37 %
ProtonMail	31584 31026	25360 23814	5455 6229	769 983	80.29 % 76.75 %	17.27 % 20.08 %	2.43 % 3.17 %
Custom Mail	30780 31679	25237 24832	4801 5858	742 989	81.99 % 78.39 %	15.60 % 18.49 %	2.41 % 3.12 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.