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CampaignMonitor and ConvertKit Email Deliverability Comparison

  CampaignMonitor
  ConvertKit

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  105.502
  105.128
  72.234
  67.032
  31.627
  35.401
  1.641
  2.695

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.47 %
  63.76 %
  29.98 %
  33.67 %
  1.56 %
  2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7889
  7981
  5768
  5450
  1997
  2328
  124
  203
  73.11 %
  68.29 %
  25.31 %
  29.17 %
  1.57 %
  2.54 %
Elektronics
  8157
  8415
  5555
  5341
  2477
  2854
  125
  220
  68.10 %
  63.47 %
  30.37 %
  33.92 %
  1.53 %
  2.61 %
Entertainment
  8241
  8116
  5621
  5141
  2494
  2767
  126
  208
  68.21 %
  63.34 %
  30.26 %
  34.09 %
  1.53 %
  2.56 %
Cosmetics & Beauty
  8445
  8330
  5735
  5301
  2577
  2813
  133
  216
  67.91 %
  63.64 %
  30.52 %
  33.77 %
  1.57 %
  2.59 %
Food & Drink
  8260
  8517
  6021
  5796
  2106
  2500
  133
  221
  72.89 %
  68.05 %
  25.50 %
  29.35 %
  1.61 %
  2.59 %
Home & Garden
  8047
  7780
  5901
  5317
  2030
  2265
  116
  198
  73.33 %
  68.34 %
  25.23 %
  29.11 %
  1.44 %
  2.54 %
Finance
  8119
  8059
  5122
  4697
  2865
  3155
  132
  207
  63.09 %
  58.28 %
  35.29 %
  39.15 %
  1.63 %
  2.57 %
Health
  8087
  8043
  5122
  4717
  2843
  3121
  122
  205
  63.34 %
  58.65 %
  35.16 %
  38.80 %
  1.51 %
  2.55 %
Pets
  8214
  8129
  5983
  5563
  2104
  2362
  127
  204
  72.84 %
  68.43 %
  25.61 %
  29.06 %
  1.55 %
  2.51 %
Sport & Fitness
  7925
  7995
  5395
  5055
  2401
  2734
  129
  206
  68.08 %
  63.23 %
  30.30 %
  34.20 %
  1.63 %
  2.58 %
Job & Career
  8021
  7878
  5467
  4986
  2432
  2690
  122
  202
  68.16 %
  63.29 %
  30.32 %
  34.15 %
  1.52 %
  2.56 %
Dating
  8137
  8022
  4729
  4294
  3284
  3526
  124
  202
  58.12 %
  53.53 %
  40.36 %
  43.95 %
  1.52 %
  2.52 %
Other
  7960
  7863
  5815
  5374
  2017
  2286
  128
  203
  73.05 %
  68.35 %
  25.34 %
  29.07 %
  1.61 %
  2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10874
  10396
  6790
  6058
  3915
  4071
  169
  267
  62.44 %
  58.27 %
  36.00 %
  39.16 %
  1.55 %
  2.57 %
Outlook Mail
  10111
  10411
  6540
  6254
  3407
  3888
  164
  269
  64.68 %
  60.07 %
  33.70 %
  37.35 %
  1.62 %
  2.58 %
Yahoo Mail
  10656
  10844
  7442
  7049
  3043
  3524
  171
  271
  69.84 %
  65.00 %
  28.56 %
  32.50 %
  1.60 %
  2.50 %
AOL Mail
  10612
  10564
  7431
  6866
  3014
  3429
  167
  269
  70.02 %
  64.99 %
  28.40 %
  32.46 %
  1.57 %
  2.55 %
Mail.com
  10143
  9837
  7176
  6536
  2800
  3050
  167
  251
  70.75 %
  66.44 %
  27.61 %
  31.01 %
  1.65 %
  2.55 %
Yandex Mail
  10686
  9985
  7267
  6297
  3264
  3436
  155
  252
  68.00 %
  63.06 %
  30.54 %
  34.41 %
  1.45 %
  2.52 %
GMX Mail
  10219
  10883
  6823
  6749
  3239
  3842
  157
  292
  66.77 %
  62.01 %
  31.70 %
  35.30 %
  1.54 %
  2.68 %
Zoho Mail
  10896
  10972
  7716
  7222
  3016
  3467
  164
  283
  70.81 %
  65.82 %
  27.68 %
  31.60 %
  1.51 %
  2.58 %
ProtonMail
  11004
  10474
  7559
  6688
  3275
  3518
  170
  268
  68.69 %
  63.85 %
  29.76 %
  33.59 %
  1.54 %
  2.56 %
Custom Mail
  10301
  10762
  7490
  7313
  2654
  3176
  157
  273
  72.71 %
  67.95 %
  25.76 %
  29.51 %
  1.52 %
  2.54 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.