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CampaignMonitor and ConvertKit Email Deliverability Comparison

  CampaignMonitor
  ConvertKit

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  222.851
  170.448
  161.920
  46.967
  53.607
  5.499
  7.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  72.66 %
  21.07 %
  24.06 %
  2.47 %
  3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  17227
  13525
  13154
  2977
  3555
  359
  518
  80.21 %
  76.36 %
  17.66 %
  20.64 %
  2.13 %
  3.01 %
Elektronics
  17340
  17346
  13309
  12609
  3600
  4167
  431
  570
  76.75 %
  72.69 %
  20.76 %
  24.02 %
  2.49 %
  3.29 %
Entertainment
  17152
  16893
  13093
  12220
  3656
  4122
  403
  551
  76.34 %
  72.34 %
  21.32 %
  24.40 %
  2.35 %
  3.26 %
Cosmetics & Beauty
  17403
  17352
  13217
  12573
  3753
  4213
  433
  566
  75.95 %
  72.46 %
  21.57 %
  24.28 %
  2.49 %
  3.26 %
Food & Drink
  17588
  17410
  14042
  13177
  3151
  3693
  395
  540
  79.84 %
  75.69 %
  17.92 %
  21.21 %
  2.25 %
  3.10 %
Home & Garden
  17033
  16881
  13662
  12873
  3004
  3495
  367
  513
  80.21 %
  76.26 %
  17.64 %
  20.70 %
  2.15 %
  3.04 %
Finance
  16977
  17177
  12299
  11801
  4197
  4778
  481
  598
  72.45 %
  68.70 %
  24.72 %
  27.82 %
  2.83 %
  3.48 %
Health
  17169
  17037
  12528
  11801
  4185
  4659
  456
  577
  72.97 %
  69.27 %
  24.38 %
  27.35 %
  2.66 %
  3.39 %
Pets
  17110
  17285
  13535
  13102
  3150
  3653
  425
  530
  79.11 %
  75.80 %
  18.41 %
  21.13 %
  2.48 %
  3.07 %
Sport & Fitness
  17069
  17248
  12911
  12375
  3709
  4267
  449
  606
  75.64 %
  71.75 %
  21.73 %
  24.74 %
  2.63 %
  3.51 %
Job & Career
  16912
  17082
  12685
  12193
  3763
  4277
  464
  612
  75.01 %
  71.38 %
  22.25 %
  25.04 %
  2.74 %
  3.58 %
Dating
  17204
  17068
  12053
  11280
  4717
  5159
  434
  629
  70.06 %
  66.09 %
  27.42 %
  30.23 %
  2.52 %
  3.69 %
Other
  17096
  16845
  13589
  12762
  3105
  3569
  402
  514
  79.49 %
  75.76 %
  18.16 %
  21.19 %
  2.35 %
  3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  22266
  16388
  15315
  5695
  6137
  621
  814
  72.18 %
  68.78 %
  25.08 %
  27.56 %
  2.74 %
  3.66 %
Outlook Mail
  22192
  22185
  16389
  15468
  5217
  5932
  586
  785
  73.85 %
  69.72 %
  23.51 %
  26.74 %
  2.64 %
  3.54 %
Yahoo Mail
  22315
  22773
  17120
  16600
  4649
  5440
  546
  733
  76.72 %
  72.89 %
  20.83 %
  23.89 %
  2.45 %
  3.22 %
AOL Mail
  22248
  22211
  17095
  16183
  4599
  5289
  554
  739
  76.84 %
  72.86 %
  20.67 %
  23.81 %
  2.49 %
  3.33 %
Mail.com
  22045
  21414
  17180
  15941
  4322
  4797
  543
  676
  77.93 %
  74.44 %
  19.61 %
  22.40 %
  2.46 %
  3.16 %
Yandex Mail
  22301
  21568
  16731
  15407
  4961
  5408
  609
  753
  75.02 %
  71.43 %
  22.25 %
  25.07 %
  2.73 %
  3.49 %
GMX Mail
  22014
  22685
  16836
  16406
  4660
  5547
  518
  732
  76.48 %
  72.32 %
  21.17 %
  24.45 %
  2.35 %
  3.23 %
Zoho Mail
  22627
  22923
  17709
  17022
  4402
  5178
  516
  723
  78.26 %
  74.26 %
  19.45 %
  22.59 %
  2.28 %
  3.15 %
ProtonMail
  22625
  22211
  17537
  16394
  4562
  5136
  526
  681
  77.51 %
  73.81 %
  20.16 %
  23.12 %
  2.32 %
  3.07 %
Custom Mail
  21843
  22615
  17463
  17184
  3900
  4743
  480
  688
  79.95 %
  75.98 %
  17.85 %
  20.97 %
  2.20 %
  3.04 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.