CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.101 181.747	135.989 128.236	42.048 47.764	4.064 5.747

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.68 % 70.56 %	23.09 % 26.28 %	2.23 % 3.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13763 13973	10819 10409	2668 3157	276 407	78.61 % 74.49 %	19.39 % 22.59 %	2.01 % 2.91 %
Elektronics	14092 14245	10544 10035	3237 3755	311 455	74.82 % 70.45 %	22.97 % 26.36 %	2.21 % 3.19 %
Entertainment	14050 13704	10477 9594	3280 3669	293 441	74.57 % 70.01 %	23.35 % 26.77 %	2.09 % 3.22 %
Cosmetics & Beauty	14243 14247	10547 10035	3369 3762	327 450	74.05 % 70.44 %	23.65 % 26.41 %	2.30 % 3.16 %
Food & Drink	14421 14389	11294 10630	2831 3323	296 436	78.32 % 73.88 %	19.63 % 23.09 %	2.05 % 3.03 %
Home & Garden	13927 13709	10966 10201	2691 3104	270 404	78.74 % 74.41 %	19.32 % 22.64 %	1.94 % 2.95 %
Finance	13845 13986	9753 9245	3754 4259	338 482	70.44 % 66.10 %	27.11 % 30.45 %	2.44 % 3.45 %
Health	14042 14049	9922 9381	3775 4206	345 462	70.66 % 66.77 %	26.88 % 29.94 %	2.46 % 3.29 %
Pets	13993 13994	10884 10364	2797 3222	312 408	77.78 % 74.06 %	19.99 % 23.02 %	2.23 % 2.92 %
Sport & Fitness	13917 14098	10290 9861	3286 3783	341 454	73.94 % 69.95 %	23.61 % 26.83 %	2.45 % 3.22 %
Job & Career	13792 13885	10128 9656	3328 3759	336 470	73.43 % 69.54 %	24.13 % 27.07 %	2.44 % 3.38 %
Dating	14031 13840	9436 8736	4273 4626	322 478	67.25 % 63.12 %	30.45 % 33.42 %	2.29 % 3.45 %
Other	13985 13628	10929 10089	2759 3139	297 400	78.15 % 74.03 %	19.73 % 23.03 %	2.12 % 2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18052	13032 11967	5133 5469	436 616	70.06 % 66.29 %	27.60 % 30.30 %	2.34 % 3.41 %
Outlook Mail	17957 18006	12927 12126	4628 5261	402 619	71.99 % 67.34 %	25.77 % 29.22 %	2.24 % 3.44 %
Yahoo Mail	18328 18592	13761 13214	4143 4813	424 565	75.08 % 71.07 %	22.60 % 25.89 %	2.31 % 3.04 %
AOL Mail	18261 18121	13757 12861	4086 4678	418 582	75.34 % 70.97 %	22.38 % 25.82 %	2.29 % 3.21 %
Mail.com	17980 17324	13735 12576	3838 4222	407 526	76.39 % 72.59 %	21.35 % 24.37 %	2.26 % 3.04 %
Yandex Mail	18247 17504	13396 12173	4407 4759	444 572	73.41 % 69.54 %	24.15 % 27.19 %	2.43 % 3.27 %
GMX Mail	17900 18642	13288 13027	4218 5023	394 592	74.23 % 69.88 %	23.56 % 26.94 %	2.20 % 3.18 %
Zoho Mail	18531 18877	14185 13643	3960 4656	386 578	76.55 % 72.27 %	21.37 % 24.66 %	2.08 % 3.06 %
ProtonMail	18598 18147	14051 12950	4151 4638	396 559	75.55 % 71.36 %	22.32 % 25.56 %	2.13 % 3.08 %
Custom Mail	17698 18482	13857 13699	3484 4245	357 538	78.30 % 74.12 %	19.69 % 22.97 %	2.02 % 2.91 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.