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CampaignMonitor and ConvertKit Email Deliverability Comparison

  CampaignMonitor
  ConvertKit

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  312.240
  311.952
  246.039
  234.767
  57.686
  66.358
  8.515
  10.827

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.80 %
  75.26 %
  18.47 %
  21.27 %
  2.73 %
  3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23775
  24036
  19549
  18874
  3669
  4397
  557
  765
  82.23 %
  78.52 %
  15.43 %
  18.29 %
  2.34 %
  3.18 %
Elektronics
  24257
  24119
  19269
  18256
  4363
  5069
  625
  794
  79.44 %
  75.69 %
  17.99 %
  21.02 %
  2.58 %
  3.29 %
Entertainment
  24094
  23888
  18965
  17909
  4503
  5128
  626
  851
  78.71 %
  74.97 %
  18.69 %
  21.47 %
  2.60 %
  3.56 %
Cosmetics & Beauty
  24292
  24192
  19023
  18157
  4585
  5198
  684
  837
  78.31 %
  75.05 %
  18.87 %
  21.49 %
  2.82 %
  3.46 %
Food & Drink
  24428
  24172
  19998
  18880
  3844
  4529
  586
  763
  81.87 %
  78.11 %
  15.74 %
  18.74 %
  2.40 %
  3.16 %
Home & Garden
  23709
  23777
  19480
  18690
  3676
  4346
  553
  741
  82.16 %
  78.61 %
  15.50 %
  18.28 %
  2.33 %
  3.12 %
Finance
  23833
  23866
  17929
  17096
  5163
  5868
  741
  902
  75.23 %
  71.63 %
  21.66 %
  24.59 %
  3.11 %
  3.78 %
Health
  24151
  23998
  18349
  17394
  5087
  5735
  715
  869
  75.98 %
  72.48 %
  21.06 %
  23.90 %
  2.96 %
  3.62 %
Pets
  23973
  24034
  19417
  18689
  3907
  4564
  649
  781
  81.00 %
  77.76 %
  16.30 %
  18.99 %
  2.71 %
  3.25 %
Sport & Fitness
  23973
  24197
  18662
  17969
  4610
  5336
  701
  892
  77.85 %
  74.26 %
  19.23 %
  22.05 %
  2.92 %
  3.69 %
Job & Career
  23822
  24069
  18341
  17724
  4745
  5425
  736
  920
  76.99 %
  73.64 %
  19.92 %
  22.54 %
  3.09 %
  3.82 %
Dating
  23964
  23981
  17604
  16734
  5663
  6289
  697
  958
  73.46 %
  69.78 %
  23.63 %
  26.22 %
  2.91 %
  3.99 %
Other
  23969
  23623
  19453
  18395
  3871
  4474
  645
  754
  81.16 %
  77.87 %
  16.15 %
  18.94 %
  2.69 %
  3.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  31598
  31085
  23712
  22353
  6916
  7556
  970
  1176
  75.04 %
  71.91 %
  21.89 %
  24.31 %
  3.07 %
  3.78 %
Outlook Mail
  31140
  30931
  23750
  22410
  6445
  7337
  945
  1184
  76.27 %
  72.45 %
  20.70 %
  23.72 %
  3.03 %
  3.83 %
Yahoo Mail
  31372
  31770
  24709
  23889
  5802
  6788
  861
  1093
  78.76 %
  75.19 %
  18.49 %
  21.37 %
  2.74 %
  3.44 %
AOL Mail
  31010
  31189
  24428
  23447
  5721
  6646
  861
  1096
  78.77 %
  75.18 %
  18.45 %
  21.31 %
  2.78 %
  3.51 %
Mail.com
  31067
  30430
  24885
  23327
  5377
  6067
  805
  1036
  80.10 %
  76.66 %
  17.31 %
  19.94 %
  2.59 %
  3.40 %
Yandex Mail
  31204
  30387
  24052
  22417
  6195
  6824
  957
  1146
  77.08 %
  73.77 %
  19.85 %
  22.46 %
  3.07 %
  3.77 %
GMX Mail
  30936
  31612
  24522
  23849
  5613
  6711
  801
  1052
  79.27 %
  75.44 %
  18.14 %
  21.23 %
  2.59 %
  3.33 %
Zoho Mail
  31549
  31843
  25384
  24429
  5361
  6342
  804
  1072
  80.46 %
  76.72 %
  16.99 %
  19.92 %
  2.55 %
  3.37 %
ProtonMail
  31584
  31026
  25360
  23814
  5455
  6229
  769
  983
  80.29 %
  76.75 %
  17.27 %
  20.08 %
  2.43 %
  3.17 %
Custom Mail
  30780
  31679
  25237
  24832
  4801
  5858
  742
  989
  81.99 %
  78.39 %
  15.60 %
  18.49 %
  2.41 %
  3.12 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.