CampaignMonitor and ConvertKit Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.117
373.701
|
297.446
284.997
|
65.129
75.361
|
10.542
13.343
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.72 %
76.26 %
|
17.46 %
20.17 %
|
2.83 %
3.57 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28522
28750
|
23664
22833
|
4159
4987
|
699
930
|
82.97 %
79.42 %
|
14.58 %
17.35 %
|
2.45 %
3.23 %
|
Elektronics |
28895
28785
|
23237
22114
|
4893
5712
|
765
959
|
80.42 %
76.82 %
|
16.93 %
19.84 %
|
2.65 %
3.33 %
|
Entertainment |
28922
28637
|
23059
21765
|
5088
5823
|
775
1049
|
79.73 %
76.00 %
|
17.59 %
20.33 %
|
2.68 %
3.66 %
|
Cosmetics & Beauty |
28821
28895
|
22846
21968
|
5144
5886
|
831
1041
|
79.27 %
76.03 %
|
17.85 %
20.37 %
|
2.88 %
3.60 %
|
Food & Drink |
29136
28844
|
24084
22793
|
4321
5108
|
731
943
|
82.66 %
79.02 %
|
14.83 %
17.71 %
|
2.51 %
3.27 %
|
Home & Garden |
28463
28647
|
23591
22749
|
4169
4972
|
703
926
|
82.88 %
79.41 %
|
14.65 %
17.36 %
|
2.47 %
3.23 %
|
Finance |
28373
28648
|
21631
20851
|
5823
6664
|
919
1133
|
76.24 %
72.78 %
|
20.52 %
23.26 %
|
3.24 %
3.95 %
|
Health |
28844
28814
|
22268
21234
|
5701
6493
|
875
1087
|
77.20 %
73.69 %
|
19.76 %
22.53 %
|
3.03 %
3.77 %
|
Pets |
28720
28889
|
23457
22719
|
4447
5226
|
816
944
|
81.67 %
78.64 %
|
15.48 %
18.09 %
|
2.84 %
3.27 %
|
Sport & Fitness |
28710
28864
|
22594
21687
|
5239
6070
|
877
1107
|
78.70 %
75.14 %
|
18.25 %
21.03 %
|
3.05 %
3.84 %
|
Job & Career |
28451
28792
|
22125
21451
|
5414
6210
|
912
1131
|
77.77 %
74.50 %
|
19.03 %
21.57 %
|
3.21 %
3.93 %
|
Dating |
28688
28735
|
21493
20501
|
6336
7076
|
859
1158
|
74.92 %
71.35 %
|
22.09 %
24.63 %
|
2.99 %
4.03 %
|
Other |
28572
28401
|
23397
22332
|
4395
5134
|
780
935
|
81.89 %
78.63 %
|
15.38 %
18.08 %
|
2.73 %
3.29 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37597
37198
|
28641
27195
|
7758
8566
|
1198
1437
|
76.18 %
73.11 %
|
20.63 %
23.03 %
|
3.19 %
3.86 %
|
Outlook Mail |
37210
36930
|
28758
27150
|
7290
8313
|
1162
1467
|
77.29 %
73.52 %
|
19.59 %
22.51 %
|
3.12 %
3.97 %
|
Yahoo Mail |
37408
38003
|
29762
28918
|
6582
7743
|
1064
1342
|
79.56 %
76.09 %
|
17.60 %
20.37 %
|
2.84 %
3.53 %
|
AOL Mail |
36968
37373
|
29404
28401
|
6494
7602
|
1070
1370
|
79.54 %
75.99 %
|
17.57 %
20.34 %
|
2.89 %
3.67 %
|
Mail.com |
37219
36561
|
30115
28351
|
6115
6936
|
989
1274
|
80.91 %
77.54 %
|
16.43 %
18.97 %
|
2.66 %
3.48 %
|
Yandex Mail |
37362
36716
|
29116
27435
|
7052
7847
|
1194
1434
|
77.93 %
74.72 %
|
18.87 %
21.37 %
|
3.20 %
3.91 %
|
GMX Mail |
36915
37781
|
29640
28919
|
6276
7541
|
999
1321
|
80.29 %
76.54 %
|
17.00 %
19.96 %
|
2.71 %
3.50 %
|
Zoho Mail |
37651
38040
|
30617
29560
|
6034
7168
|
1000
1312
|
81.32 %
77.71 %
|
16.03 %
18.84 %
|
2.66 %
3.45 %
|
ProtonMail |
37838
37303
|
30799
29086
|
6094
7024
|
945
1193
|
81.40 %
77.97 %
|
16.11 %
18.83 %
|
2.50 %
3.20 %
|
Custom Mail |
36949
37796
|
30594
29982
|
5434
6621
|
921
1193
|
82.80 %
79.33 %
|
14.71 %
17.52 %
|
2.49 %
3.16 %
|
Compare CampaignMonitor with other providers
Compare the email deliverability of CampaignMonitor with other providers.
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