CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 380.617	303.096 290.653	66.035 76.359	10.791 13.605

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 76.36 %	17.38 % 20.06 %	2.84 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 29292	24154 23283	4226 5058	720 951	83.00 % 79.49 %	14.52 % 17.27 %	2.47 % 3.25 %
Elektronics	29435 29269	23690 22517	4960 5777	785 975	80.48 % 76.93 %	16.85 % 19.74 %	2.67 % 3.33 %
Entertainment	29495 29148	23538 22185	5165 5897	792 1066	79.80 % 76.11 %	17.51 % 20.23 %	2.69 % 3.66 %
Cosmetics & Beauty	29337 29429	23274 22405	5214 5964	849 1060	79.33 % 76.13 %	17.77 % 20.27 %	2.89 % 3.60 %
Food & Drink	29645 29332	24514 23201	4380 5166	751 965	82.69 % 79.10 %	14.77 % 17.61 %	2.53 % 3.29 %
Home & Garden	28973 29177	24021 23194	4227 5039	725 944	82.91 % 79.49 %	14.59 % 17.27 %	2.50 % 3.24 %
Finance	28900 29193	22056 21275	5904 6753	940 1165	76.32 % 72.88 %	20.43 % 23.13 %	3.25 % 3.99 %
Health	29361 29361	22682 21679	5777 6578	902 1104	77.25 % 73.84 %	19.68 % 22.40 %	3.07 % 3.76 %
Pets	29276 29421	23933 23161	4514 5297	829 963	81.75 % 78.72 %	15.42 % 18.00 %	2.83 % 3.27 %
Sport & Fitness	29214 29431	23005 22147	5313 6159	896 1125	78.75 % 75.25 %	18.19 % 20.93 %	3.07 % 3.82 %
Job & Career	28943 29321	22528 21871	5489 6296	926 1154	77.84 % 74.59 %	18.96 % 21.47 %	3.20 % 3.94 %
Dating	29197 29262	21910 20922	6412 7162	875 1178	75.04 % 71.50 %	21.96 % 24.48 %	3.00 % 4.03 %
Other	29046 28981	23791 22813	4454 5213	801 955	81.91 % 78.72 %	15.33 % 17.99 %	2.76 % 3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 37909	29190 27757	7863 8684	1230 1468	76.25 % 73.22 %	20.54 % 22.91 %	3.21 % 3.87 %
Outlook Mail	37891 37623	29311 27705	7393 8425	1187 1493	77.36 % 73.64 %	19.51 % 22.39 %	3.13 % 3.97 %
Yahoo Mail	38099 38693	30329 29475	6678 7847	1092 1371	79.61 % 76.18 %	17.53 % 20.28 %	2.87 % 3.54 %
AOL Mail	37627 38076	29941 28963	6585 7710	1101 1403	79.57 % 76.07 %	17.50 % 20.25 %	2.93 % 3.68 %
Mail.com	37917 37242	30705 28912	6209 7031	1003 1299	80.98 % 77.63 %	16.38 % 18.88 %	2.65 % 3.49 %
Yandex Mail	38074 37431	29691 28002	7161 7962	1222 1467	77.98 % 74.81 %	18.81 % 21.27 %	3.21 % 3.92 %
GMX Mail	37600 38430	30211 29468	6360 7626	1029 1336	80.35 % 76.68 %	16.91 % 19.84 %	2.74 % 3.48 %
Zoho Mail	38272 38728	31145 30132	6106 7259	1021 1337	81.38 % 77.80 %	15.95 % 18.74 %	2.67 % 3.45 %
ProtonMail	38583 38024	31438 29701	6177 7112	968 1211	81.48 % 78.11 %	16.01 % 18.70 %	2.51 % 3.18 %
Custom Mail	37576 38461	31135 30538	5503 6703	938 1220	82.86 % 79.40 %	14.64 % 17.43 %	2.50 % 3.17 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.