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CampaignMonitor and ConvertKit Email Deliverability Comparison

  CampaignMonitor
  ConvertKit

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  366.601
  366.846
  291.978
  279.360
  64.293
  74.404
  10.330
  13.082

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.64 %
  76.15 %
  17.54 %
  20.28 %
  2.82 %
  3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28030
  28259
  23238
  22414
  4106
  4930
  686
  915
  82.90 %
  79.32 %
  14.65 %
  17.45 %
  2.45 %
  3.24 %
Elektronics
  28408
  28299
  22822
  21705
  4835
  5649
  751
  945
  80.34 %
  76.70 %
  17.02 %
  19.96 %
  2.64 %
  3.34 %
Entertainment
  28408
  28108
  22632
  21325
  5023
  5748
  753
  1035
  79.67 %
  75.87 %
  17.68 %
  20.45 %
  2.65 %
  3.68 %
Cosmetics & Beauty
  28338
  28381
  22442
  21546
  5081
  5815
  815
  1020
  79.19 %
  75.92 %
  17.93 %
  20.49 %
  2.88 %
  3.59 %
Food & Drink
  28615
  28327
  23634
  22358
  4266
  5046
  715
  923
  82.59 %
  78.93 %
  14.91 %
  17.81 %
  2.50 %
  3.26 %
Home & Garden
  27964
  28123
  23162
  22309
  4113
  4907
  689
  907
  82.83 %
  79.33 %
  14.71 %
  17.45 %
  2.46 %
  3.23 %
Finance
  27848
  28086
  21203
  20402
  5743
  6574
  902
  1110
  76.14 %
  72.64 %
  20.62 %
  23.41 %
  3.24 %
  3.95 %
Health
  28353
  28325
  21861
  20838
  5633
  6420
  859
  1067
  77.10 %
  73.57 %
  19.87 %
  22.67 %
  3.03 %
  3.77 %
Pets
  28276
  28318
  23081
  22240
  4395
  5155
  800
  923
  81.63 %
  78.54 %
  15.54 %
  18.20 %
  2.83 %
  3.26 %
Sport & Fitness
  28185
  28305
  22160
  21241
  5167
  5984
  858
  1080
  78.62 %
  75.04 %
  18.33 %
  21.14 %
  3.04 %
  3.82 %
Job & Career
  27944
  28258
  21705
  21025
  5339
  6125
  900
  1108
  77.67 %
  74.40 %
  19.11 %
  21.68 %
  3.22 %
  3.92 %
Dating
  28185
  28222
  21089
  20094
  6259
  6994
  837
  1134
  74.82 %
  71.20 %
  22.21 %
  24.78 %
  2.97 %
  4.02 %
Other
  28047
  27835
  22949
  21863
  4333
  5057
  765
  915
  81.82 %
  78.54 %
  15.45 %
  18.17 %
  2.73 %
  3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  36943
  36539
  28104
  26673
  7662
  8461
  1177
  1405
  76.07 %
  73.00 %
  20.74 %
  23.16 %
  3.19 %
  3.85 %
Outlook Mail
  36602
  36247
  28249
  26613
  7205
  8205
  1148
  1429
  77.18 %
  73.42 %
  19.68 %
  22.64 %
  3.14 %
  3.94 %
Yahoo Mail
  36814
  37332
  29273
  28376
  6504
  7642
  1037
  1314
  79.52 %
  76.01 %
  17.67 %
  20.47 %
  2.82 %
  3.52 %
AOL Mail
  36290
  36692
  28837
  27839
  6403
  7500
  1050
  1353
  79.46 %
  75.87 %
  17.64 %
  20.44 %
  2.89 %
  3.69 %
Mail.com
  36551
  35868
  29548
  27778
  6026
  6843
  977
  1247
  80.84 %
  77.45 %
  16.49 %
  19.08 %
  2.67 %
  3.48 %
Yandex Mail
  36740
  36038
  28615
  26886
  6961
  7741
  1164
  1411
  77.89 %
  74.60 %
  18.95 %
  21.48 %
  3.17 %
  3.92 %
GMX Mail
  36247
  37050
  29076
  28314
  6195
  7448
  976
  1288
  80.22 %
  76.42 %
  17.09 %
  20.10 %
  2.69 %
  3.48 %
Zoho Mail
  36980
  37334
  30044
  28968
  5956
  7078
  980
  1288
  81.24 %
  77.59 %
  16.11 %
  18.96 %
  2.65 %
  3.45 %
ProtonMail
  37119
  36619
  30183
  28500
  6015
  6944
  921
  1175
  81.31 %
  77.83 %
  16.20 %
  18.96 %
  2.48 %
  3.21 %
Custom Mail
  36315
  37127
  30049
  29413
  5366
  6542
  900
  1172
  82.75 %
  79.22 %
  14.78 %
  17.62 %
  2.48 %
  3.16 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.