CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
105.502 105.128	72.234 67.032	31.627 35.401	1.641 2.695

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.47 % 63.76 %	29.98 % 33.67 %	1.56 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7889 7981	5768 5450	1997 2328	124 203	73.11 % 68.29 %	25.31 % 29.17 %	1.57 % 2.54 %
Elektronics	8157 8415	5555 5341	2477 2854	125 220	68.10 % 63.47 %	30.37 % 33.92 %	1.53 % 2.61 %
Entertainment	8241 8116	5621 5141	2494 2767	126 208	68.21 % 63.34 %	30.26 % 34.09 %	1.53 % 2.56 %
Cosmetics & Beauty	8445 8330	5735 5301	2577 2813	133 216	67.91 % 63.64 %	30.52 % 33.77 %	1.57 % 2.59 %
Food & Drink	8260 8517	6021 5796	2106 2500	133 221	72.89 % 68.05 %	25.50 % 29.35 %	1.61 % 2.59 %
Home & Garden	8047 7780	5901 5317	2030 2265	116 198	73.33 % 68.34 %	25.23 % 29.11 %	1.44 % 2.54 %
Finance	8119 8059	5122 4697	2865 3155	132 207	63.09 % 58.28 %	35.29 % 39.15 %	1.63 % 2.57 %
Health	8087 8043	5122 4717	2843 3121	122 205	63.34 % 58.65 %	35.16 % 38.80 %	1.51 % 2.55 %
Pets	8214 8129	5983 5563	2104 2362	127 204	72.84 % 68.43 %	25.61 % 29.06 %	1.55 % 2.51 %
Sport & Fitness	7925 7995	5395 5055	2401 2734	129 206	68.08 % 63.23 %	30.30 % 34.20 %	1.63 % 2.58 %
Job & Career	8021 7878	5467 4986	2432 2690	122 202	68.16 % 63.29 %	30.32 % 34.15 %	1.52 % 2.56 %
Dating	8137 8022	4729 4294	3284 3526	124 202	58.12 % 53.53 %	40.36 % 43.95 %	1.52 % 2.52 %
Other	7960 7863	5815 5374	2017 2286	128 203	73.05 % 68.35 %	25.34 % 29.07 %	1.61 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10874 10396	6790 6058	3915 4071	169 267	62.44 % 58.27 %	36.00 % 39.16 %	1.55 % 2.57 %
Outlook Mail	10111 10411	6540 6254	3407 3888	164 269	64.68 % 60.07 %	33.70 % 37.35 %	1.62 % 2.58 %
Yahoo Mail	10656 10844	7442 7049	3043 3524	171 271	69.84 % 65.00 %	28.56 % 32.50 %	1.60 % 2.50 %
AOL Mail	10612 10564	7431 6866	3014 3429	167 269	70.02 % 64.99 %	28.40 % 32.46 %	1.57 % 2.55 %
Mail.com	10143 9837	7176 6536	2800 3050	167 251	70.75 % 66.44 %	27.61 % 31.01 %	1.65 % 2.55 %
Yandex Mail	10686 9985	7267 6297	3264 3436	155 252	68.00 % 63.06 %	30.54 % 34.41 %	1.45 % 2.52 %
GMX Mail	10219 10883	6823 6749	3239 3842	157 292	66.77 % 62.01 %	31.70 % 35.30 %	1.54 % 2.68 %
Zoho Mail	10896 10972	7716 7222	3016 3467	164 283	70.81 % 65.82 %	27.68 % 31.60 %	1.51 % 2.58 %
ProtonMail	11004 10474	7559 6688	3275 3518	170 268	68.69 % 63.85 %	29.76 % 33.59 %	1.54 % 2.56 %
Custom Mail	10301 10762	7490 7313	2654 3176	157 273	72.71 % 67.95 %	25.76 % 29.51 %	1.52 % 2.54 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.