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CampaignMonitor and ConvertKit Email Deliverability Comparison

  CampaignMonitor
  ConvertKit

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.101
  181.747
  135.989
  128.236
  42.048
  47.764
  4.064
  5.747

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.68 %
  70.56 %
  23.09 %
  26.28 %
  2.23 %
  3.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13763
  13973
  10819
  10409
  2668
  3157
  276
  407
  78.61 %
  74.49 %
  19.39 %
  22.59 %
  2.01 %
  2.91 %
Elektronics
  14092
  14245
  10544
  10035
  3237
  3755
  311
  455
  74.82 %
  70.45 %
  22.97 %
  26.36 %
  2.21 %
  3.19 %
Entertainment
  14050
  13704
  10477
  9594
  3280
  3669
  293
  441
  74.57 %
  70.01 %
  23.35 %
  26.77 %
  2.09 %
  3.22 %
Cosmetics & Beauty
  14243
  14247
  10547
  10035
  3369
  3762
  327
  450
  74.05 %
  70.44 %
  23.65 %
  26.41 %
  2.30 %
  3.16 %
Food & Drink
  14421
  14389
  11294
  10630
  2831
  3323
  296
  436
  78.32 %
  73.88 %
  19.63 %
  23.09 %
  2.05 %
  3.03 %
Home & Garden
  13927
  13709
  10966
  10201
  2691
  3104
  270
  404
  78.74 %
  74.41 %
  19.32 %
  22.64 %
  1.94 %
  2.95 %
Finance
  13845
  13986
  9753
  9245
  3754
  4259
  338
  482
  70.44 %
  66.10 %
  27.11 %
  30.45 %
  2.44 %
  3.45 %
Health
  14042
  14049
  9922
  9381
  3775
  4206
  345
  462
  70.66 %
  66.77 %
  26.88 %
  29.94 %
  2.46 %
  3.29 %
Pets
  13993
  13994
  10884
  10364
  2797
  3222
  312
  408
  77.78 %
  74.06 %
  19.99 %
  23.02 %
  2.23 %
  2.92 %
Sport & Fitness
  13917
  14098
  10290
  9861
  3286
  3783
  341
  454
  73.94 %
  69.95 %
  23.61 %
  26.83 %
  2.45 %
  3.22 %
Job & Career
  13792
  13885
  10128
  9656
  3328
  3759
  336
  470
  73.43 %
  69.54 %
  24.13 %
  27.07 %
  2.44 %
  3.38 %
Dating
  14031
  13840
  9436
  8736
  4273
  4626
  322
  478
  67.25 %
  63.12 %
  30.45 %
  33.42 %
  2.29 %
  3.45 %
Other
  13985
  13628
  10929
  10089
  2759
  3139
  297
  400
  78.15 %
  74.03 %
  19.73 %
  23.03 %
  2.12 %
  2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  18052
  13032
  11967
  5133
  5469
  436
  616
  70.06 %
  66.29 %
  27.60 %
  30.30 %
  2.34 %
  3.41 %
Outlook Mail
  17957
  18006
  12927
  12126
  4628
  5261
  402
  619
  71.99 %
  67.34 %
  25.77 %
  29.22 %
  2.24 %
  3.44 %
Yahoo Mail
  18328
  18592
  13761
  13214
  4143
  4813
  424
  565
  75.08 %
  71.07 %
  22.60 %
  25.89 %
  2.31 %
  3.04 %
AOL Mail
  18261
  18121
  13757
  12861
  4086
  4678
  418
  582
  75.34 %
  70.97 %
  22.38 %
  25.82 %
  2.29 %
  3.21 %
Mail.com
  17980
  17324
  13735
  12576
  3838
  4222
  407
  526
  76.39 %
  72.59 %
  21.35 %
  24.37 %
  2.26 %
  3.04 %
Yandex Mail
  18247
  17504
  13396
  12173
  4407
  4759
  444
  572
  73.41 %
  69.54 %
  24.15 %
  27.19 %
  2.43 %
  3.27 %
GMX Mail
  17900
  18642
  13288
  13027
  4218
  5023
  394
  592
  74.23 %
  69.88 %
  23.56 %
  26.94 %
  2.20 %
  3.18 %
Zoho Mail
  18531
  18877
  14185
  13643
  3960
  4656
  386
  578
  76.55 %
  72.27 %
  21.37 %
  24.66 %
  2.08 %
  3.06 %
ProtonMail
  18598
  18147
  14051
  12950
  4151
  4638
  396
  559
  75.55 %
  71.36 %
  22.32 %
  25.56 %
  2.13 %
  3.08 %
Custom Mail
  17698
  18482
  13857
  13699
  3484
  4245
  357
  538
  78.30 %
  74.12 %
  19.69 %
  22.97 %
  2.02 %
  2.91 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.