CampaignMonitor and ConvertKit Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.576
277.576
|
216.803
206.826
|
53.479
61.323
|
7.294
9.427
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.11 %
74.51 %
|
19.27 %
22.09 %
|
2.63 %
3.40 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21075
21385
|
17211
16655
|
3393
4058
|
471
672
|
81.67 %
77.88 %
|
16.10 %
18.98 %
|
2.23 %
3.14 %
|
Elektronics |
21556
21587
|
16954
16163
|
4058
4725
|
544
699
|
78.65 %
74.87 %
|
18.83 %
21.89 %
|
2.52 %
3.24 %
|
Entertainment |
21410
21197
|
16699
15734
|
4175
4733
|
536
730
|
78.00 %
74.23 %
|
19.50 %
22.33 %
|
2.50 %
3.44 %
|
Cosmetics & Beauty |
21636
21553
|
16787
16027
|
4260
4810
|
589
716
|
77.59 %
74.36 %
|
19.69 %
22.32 %
|
2.72 %
3.32 %
|
Food & Drink |
21711
21551
|
17639
16682
|
3563
4196
|
509
673
|
81.24 %
77.41 %
|
16.41 %
19.47 %
|
2.34 %
3.12 %
|
Home & Garden |
21209
21117
|
17300
16461
|
3426
4008
|
483
648
|
81.57 %
77.95 %
|
16.15 %
18.98 %
|
2.28 %
3.07 %
|
Finance |
21192
21276
|
15777
15063
|
4787
5434
|
628
779
|
74.45 %
70.80 %
|
22.59 %
25.54 %
|
2.96 %
3.66 %
|
Health |
21453
21310
|
16104
15236
|
4731
5311
|
618
763
|
75.07 %
71.50 %
|
22.05 %
24.92 %
|
2.88 %
3.58 %
|
Pets |
21214
21462
|
17066
16569
|
3598
4208
|
550
685
|
80.45 %
77.20 %
|
16.96 %
19.61 %
|
2.59 %
3.19 %
|
Sport & Fitness |
21345
21453
|
16490
15779
|
4263
4899
|
592
775
|
77.25 %
73.55 %
|
19.97 %
22.84 %
|
2.77 %
3.61 %
|
Job & Career |
21119
21422
|
16133
15632
|
4361
4987
|
625
803
|
76.39 %
72.97 %
|
20.65 %
23.28 %
|
2.96 %
3.75 %
|
Dating |
21269
21261
|
15405
14612
|
5277
5836
|
587
813
|
72.43 %
68.73 %
|
24.81 %
27.45 %
|
2.76 %
3.82 %
|
Other |
21387
21002
|
17238
16213
|
3587
4118
|
562
671
|
80.60 %
77.20 %
|
16.77 %
19.61 %
|
2.63 %
3.19 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28128
27643
|
20863
19622
|
6442
6994
|
823
1027
|
74.17 %
70.98 %
|
22.90 %
25.30 %
|
2.93 %
3.72 %
|
Outlook Mail |
27603
27606
|
20868
19779
|
5954
6788
|
781
1039
|
75.60 %
71.65 %
|
21.57 %
24.59 %
|
2.83 %
3.76 %
|
Yahoo Mail |
27847
28432
|
21769
21171
|
5346
6284
|
732
977
|
78.17 %
74.46 %
|
19.20 %
22.10 %
|
2.63 %
3.44 %
|
AOL Mail |
27610
27762
|
21602
20704
|
5276
6115
|
732
943
|
78.24 %
74.58 %
|
19.11 %
22.03 %
|
2.65 %
3.40 %
|
Mail.com |
27506
26928
|
21844
20484
|
4955
5560
|
707
884
|
79.42 %
76.07 %
|
18.01 %
20.65 %
|
2.57 %
3.28 %
|
Yandex Mail |
27794
26896
|
21262
19657
|
5714
6251
|
818
988
|
76.50 %
73.09 %
|
20.56 %
23.24 %
|
2.94 %
3.67 %
|
GMX Mail |
27481
28109
|
21548
20950
|
5235
6247
|
698
912
|
78.41 %
74.53 %
|
19.05 %
22.22 %
|
2.54 %
3.24 %
|
Zoho Mail |
28123
28396
|
22447
21602
|
4991
5873
|
685
921
|
79.82 %
76.07 %
|
17.75 %
20.68 %
|
2.44 %
3.24 %
|
ProtonMail |
28147
27671
|
22353
21003
|
5115
5803
|
679
865
|
79.42 %
75.90 %
|
18.17 %
20.97 %
|
2.41 %
3.13 %
|
Custom Mail |
27337
28133
|
22247
21854
|
4451
5408
|
639
871
|
81.38 %
77.68 %
|
16.28 %
19.22 %
|
2.34 %
3.10 %
|
Compare CampaignMonitor with other providers
Compare the email deliverability of CampaignMonitor with other providers.
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