CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.576 277.576	216.803 206.826	53.479 61.323	7.294 9.427

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.11 % 74.51 %	19.27 % 22.09 %	2.63 % 3.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21075 21385	17211 16655	3393 4058	471 672	81.67 % 77.88 %	16.10 % 18.98 %	2.23 % 3.14 %
Elektronics	21556 21587	16954 16163	4058 4725	544 699	78.65 % 74.87 %	18.83 % 21.89 %	2.52 % 3.24 %
Entertainment	21410 21197	16699 15734	4175 4733	536 730	78.00 % 74.23 %	19.50 % 22.33 %	2.50 % 3.44 %
Cosmetics & Beauty	21636 21553	16787 16027	4260 4810	589 716	77.59 % 74.36 %	19.69 % 22.32 %	2.72 % 3.32 %
Food & Drink	21711 21551	17639 16682	3563 4196	509 673	81.24 % 77.41 %	16.41 % 19.47 %	2.34 % 3.12 %
Home & Garden	21209 21117	17300 16461	3426 4008	483 648	81.57 % 77.95 %	16.15 % 18.98 %	2.28 % 3.07 %
Finance	21192 21276	15777 15063	4787 5434	628 779	74.45 % 70.80 %	22.59 % 25.54 %	2.96 % 3.66 %
Health	21453 21310	16104 15236	4731 5311	618 763	75.07 % 71.50 %	22.05 % 24.92 %	2.88 % 3.58 %
Pets	21214 21462	17066 16569	3598 4208	550 685	80.45 % 77.20 %	16.96 % 19.61 %	2.59 % 3.19 %
Sport & Fitness	21345 21453	16490 15779	4263 4899	592 775	77.25 % 73.55 %	19.97 % 22.84 %	2.77 % 3.61 %
Job & Career	21119 21422	16133 15632	4361 4987	625 803	76.39 % 72.97 %	20.65 % 23.28 %	2.96 % 3.75 %
Dating	21269 21261	15405 14612	5277 5836	587 813	72.43 % 68.73 %	24.81 % 27.45 %	2.76 % 3.82 %
Other	21387 21002	17238 16213	3587 4118	562 671	80.60 % 77.20 %	16.77 % 19.61 %	2.63 % 3.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28128 27643	20863 19622	6442 6994	823 1027	74.17 % 70.98 %	22.90 % 25.30 %	2.93 % 3.72 %
Outlook Mail	27603 27606	20868 19779	5954 6788	781 1039	75.60 % 71.65 %	21.57 % 24.59 %	2.83 % 3.76 %
Yahoo Mail	27847 28432	21769 21171	5346 6284	732 977	78.17 % 74.46 %	19.20 % 22.10 %	2.63 % 3.44 %
AOL Mail	27610 27762	21602 20704	5276 6115	732 943	78.24 % 74.58 %	19.11 % 22.03 %	2.65 % 3.40 %
Mail.com	27506 26928	21844 20484	4955 5560	707 884	79.42 % 76.07 %	18.01 % 20.65 %	2.57 % 3.28 %
Yandex Mail	27794 26896	21262 19657	5714 6251	818 988	76.50 % 73.09 %	20.56 % 23.24 %	2.94 % 3.67 %
GMX Mail	27481 28109	21548 20950	5235 6247	698 912	78.41 % 74.53 %	19.05 % 22.22 %	2.54 % 3.24 %
Zoho Mail	28123 28396	22447 21602	4991 5873	685 921	79.82 % 76.07 %	17.75 % 20.68 %	2.44 % 3.24 %
ProtonMail	28147 27671	22353 21003	5115 5803	679 865	79.42 % 75.90 %	18.17 % 20.97 %	2.41 % 3.13 %
Custom Mail	27337 28133	22247 21854	4451 5408	639 871	81.38 % 77.68 %	16.28 % 19.22 %	2.34 % 3.10 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.