CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
339.385 339.295	269.022 256.993	60.975 70.355	9.388 11.947

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.27 % 75.74 %	17.97 % 20.74 %	2.77 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25926 26161	21422 20662	3888 4667	616 832	82.63 % 78.98 %	15.00 % 17.84 %	2.38 % 3.18 %
Elektronics	26286 26232	21014 20008	4589 5360	683 864	79.94 % 76.27 %	17.46 % 20.43 %	2.60 % 3.29 %
Entertainment	26256 25942	20805 19570	4765 5431	686 941	79.24 % 75.44 %	18.15 % 20.94 %	2.61 % 3.63 %
Cosmetics & Beauty	26325 26264	20750 19840	4830 5502	745 922	78.82 % 75.54 %	18.35 % 20.95 %	2.83 % 3.51 %
Food & Drink	26480 26247	21772 20609	4050 4788	658 850	82.22 % 78.52 %	15.29 % 18.24 %	2.48 % 3.24 %
Home & Garden	25809 25966	21300 20512	3893 4629	616 825	82.53 % 79.00 %	15.08 % 17.83 %	2.39 % 3.18 %
Finance	25870 25943	19592 18715	5457 6217	821 1011	75.73 % 72.14 %	21.09 % 23.96 %	3.17 % 3.90 %
Health	26295 26241	20146 19191	5367 6087	782 963	76.62 % 73.13 %	20.41 % 23.20 %	2.97 % 3.67 %
Pets	26071 26221	21210 20508	4141 4863	720 850	81.35 % 78.21 %	15.88 % 18.55 %	2.76 % 3.24 %
Sport & Fitness	26123 26169	20451 19533	4896 5647	776 989	78.29 % 74.64 %	18.74 % 21.58 %	2.97 % 3.78 %
Job & Career	25899 26151	20039 19356	5043 5773	817 1022	77.37 % 74.02 %	19.47 % 22.08 %	3.15 % 3.91 %
Dating	26054 26063	19331 18389	5958 6634	765 1040	74.20 % 70.56 %	22.87 % 25.45 %	2.94 % 3.99 %
Other	25991 25695	21190 20100	4098 4757	703 838	81.53 % 78.23 %	15.77 % 18.51 %	2.70 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34229 33717	25886 24439	7280 7990	1063 1288	75.63 % 72.48 %	21.27 % 23.70 %	3.11 % 3.82 %
Outlook Mail	33847 33635	25989 24543	6822 7777	1036 1315	76.78 % 72.97 %	20.16 % 23.12 %	3.06 % 3.91 %
Yahoo Mail	34079 34583	26980 26148	6148 7218	951 1217	79.17 % 75.61 %	18.04 % 20.87 %	2.79 % 3.52 %
AOL Mail	33680 33904	26668 25617	6063 7066	949 1221	79.18 % 75.56 %	18.00 % 20.84 %	2.82 % 3.60 %
Mail.com	33889 33109	27291 25536	5712 6447	886 1126	80.53 % 77.13 %	16.86 % 19.47 %	2.61 % 3.40 %
Yandex Mail	33983 33257	26340 24696	6582 7290	1061 1271	77.51 % 74.26 %	19.37 % 21.92 %	3.12 % 3.82 %
GMX Mail	33543 34311	26765 26068	5897 7076	881 1167	79.79 % 75.98 %	17.58 % 20.62 %	2.63 % 3.40 %
Zoho Mail	34264 34595	27711 26699	5660 6712	893 1184	80.87 % 77.18 %	16.52 % 19.40 %	2.61 % 3.42 %
ProtonMail	34396 33802	27808 26136	5741 6587	847 1079	80.85 % 77.32 %	16.69 % 19.49 %	2.46 % 3.19 %
Custom Mail	33475 34382	27584 27111	5070 6192	821 1079	82.40 % 78.85 %	15.15 % 18.01 %	2.45 % 3.14 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.