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CampaignMonitor and ConvertKit Email Deliverability Comparison

  CampaignMonitor
  ConvertKit

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.117
  373.701
  297.446
  284.997
  65.129
  75.361
  10.542
  13.343

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.72 %
  76.26 %
  17.46 %
  20.17 %
  2.83 %
  3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28522
  28750
  23664
  22833
  4159
  4987
  699
  930
  82.97 %
  79.42 %
  14.58 %
  17.35 %
  2.45 %
  3.23 %
Elektronics
  28895
  28785
  23237
  22114
  4893
  5712
  765
  959
  80.42 %
  76.82 %
  16.93 %
  19.84 %
  2.65 %
  3.33 %
Entertainment
  28922
  28637
  23059
  21765
  5088
  5823
  775
  1049
  79.73 %
  76.00 %
  17.59 %
  20.33 %
  2.68 %
  3.66 %
Cosmetics & Beauty
  28821
  28895
  22846
  21968
  5144
  5886
  831
  1041
  79.27 %
  76.03 %
  17.85 %
  20.37 %
  2.88 %
  3.60 %
Food & Drink
  29136
  28844
  24084
  22793
  4321
  5108
  731
  943
  82.66 %
  79.02 %
  14.83 %
  17.71 %
  2.51 %
  3.27 %
Home & Garden
  28463
  28647
  23591
  22749
  4169
  4972
  703
  926
  82.88 %
  79.41 %
  14.65 %
  17.36 %
  2.47 %
  3.23 %
Finance
  28373
  28648
  21631
  20851
  5823
  6664
  919
  1133
  76.24 %
  72.78 %
  20.52 %
  23.26 %
  3.24 %
  3.95 %
Health
  28844
  28814
  22268
  21234
  5701
  6493
  875
  1087
  77.20 %
  73.69 %
  19.76 %
  22.53 %
  3.03 %
  3.77 %
Pets
  28720
  28889
  23457
  22719
  4447
  5226
  816
  944
  81.67 %
  78.64 %
  15.48 %
  18.09 %
  2.84 %
  3.27 %
Sport & Fitness
  28710
  28864
  22594
  21687
  5239
  6070
  877
  1107
  78.70 %
  75.14 %
  18.25 %
  21.03 %
  3.05 %
  3.84 %
Job & Career
  28451
  28792
  22125
  21451
  5414
  6210
  912
  1131
  77.77 %
  74.50 %
  19.03 %
  21.57 %
  3.21 %
  3.93 %
Dating
  28688
  28735
  21493
  20501
  6336
  7076
  859
  1158
  74.92 %
  71.35 %
  22.09 %
  24.63 %
  2.99 %
  4.03 %
Other
  28572
  28401
  23397
  22332
  4395
  5134
  780
  935
  81.89 %
  78.63 %
  15.38 %
  18.08 %
  2.73 %
  3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37597
  37198
  28641
  27195
  7758
  8566
  1198
  1437
  76.18 %
  73.11 %
  20.63 %
  23.03 %
  3.19 %
  3.86 %
Outlook Mail
  37210
  36930
  28758
  27150
  7290
  8313
  1162
  1467
  77.29 %
  73.52 %
  19.59 %
  22.51 %
  3.12 %
  3.97 %
Yahoo Mail
  37408
  38003
  29762
  28918
  6582
  7743
  1064
  1342
  79.56 %
  76.09 %
  17.60 %
  20.37 %
  2.84 %
  3.53 %
AOL Mail
  36968
  37373
  29404
  28401
  6494
  7602
  1070
  1370
  79.54 %
  75.99 %
  17.57 %
  20.34 %
  2.89 %
  3.67 %
Mail.com
  37219
  36561
  30115
  28351
  6115
  6936
  989
  1274
  80.91 %
  77.54 %
  16.43 %
  18.97 %
  2.66 %
  3.48 %
Yandex Mail
  37362
  36716
  29116
  27435
  7052
  7847
  1194
  1434
  77.93 %
  74.72 %
  18.87 %
  21.37 %
  3.20 %
  3.91 %
GMX Mail
  36915
  37781
  29640
  28919
  6276
  7541
  999
  1321
  80.29 %
  76.54 %
  17.00 %
  19.96 %
  2.71 %
  3.50 %
Zoho Mail
  37651
  38040
  30617
  29560
  6034
  7168
  1000
  1312
  81.32 %
  77.71 %
  16.03 %
  18.84 %
  2.66 %
  3.45 %
ProtonMail
  37838
  37303
  30799
  29086
  6094
  7024
  945
  1193
  81.40 %
  77.97 %
  16.11 %
  18.83 %
  2.50 %
  3.20 %
Custom Mail
  36949
  37796
  30594
  29982
  5434
  6621
  921
  1193
  82.80 %
  79.33 %
  14.71 %
  17.52 %
  2.49 %
  3.16 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.