CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 222.851	170.448 161.920	46.967 53.607	5.499 7.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 72.66 %	21.07 % 24.06 %	2.47 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 17227	13525 13154	2977 3555	359 518	80.21 % 76.36 %	17.66 % 20.64 %	2.13 % 3.01 %
Elektronics	17340 17346	13309 12609	3600 4167	431 570	76.75 % 72.69 %	20.76 % 24.02 %	2.49 % 3.29 %
Entertainment	17152 16893	13093 12220	3656 4122	403 551	76.34 % 72.34 %	21.32 % 24.40 %	2.35 % 3.26 %
Cosmetics & Beauty	17403 17352	13217 12573	3753 4213	433 566	75.95 % 72.46 %	21.57 % 24.28 %	2.49 % 3.26 %
Food & Drink	17588 17410	14042 13177	3151 3693	395 540	79.84 % 75.69 %	17.92 % 21.21 %	2.25 % 3.10 %
Home & Garden	17033 16881	13662 12873	3004 3495	367 513	80.21 % 76.26 %	17.64 % 20.70 %	2.15 % 3.04 %
Finance	16977 17177	12299 11801	4197 4778	481 598	72.45 % 68.70 %	24.72 % 27.82 %	2.83 % 3.48 %
Health	17169 17037	12528 11801	4185 4659	456 577	72.97 % 69.27 %	24.38 % 27.35 %	2.66 % 3.39 %
Pets	17110 17285	13535 13102	3150 3653	425 530	79.11 % 75.80 %	18.41 % 21.13 %	2.48 % 3.07 %
Sport & Fitness	17069 17248	12911 12375	3709 4267	449 606	75.64 % 71.75 %	21.73 % 24.74 %	2.63 % 3.51 %
Job & Career	16912 17082	12685 12193	3763 4277	464 612	75.01 % 71.38 %	22.25 % 25.04 %	2.74 % 3.58 %
Dating	17204 17068	12053 11280	4717 5159	434 629	70.06 % 66.09 %	27.42 % 30.23 %	2.52 % 3.69 %
Other	17096 16845	13589 12762	3105 3569	402 514	79.49 % 75.76 %	18.16 % 21.19 %	2.35 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 22266	16388 15315	5695 6137	621 814	72.18 % 68.78 %	25.08 % 27.56 %	2.74 % 3.66 %
Outlook Mail	22192 22185	16389 15468	5217 5932	586 785	73.85 % 69.72 %	23.51 % 26.74 %	2.64 % 3.54 %
Yahoo Mail	22315 22773	17120 16600	4649 5440	546 733	76.72 % 72.89 %	20.83 % 23.89 %	2.45 % 3.22 %
AOL Mail	22248 22211	17095 16183	4599 5289	554 739	76.84 % 72.86 %	20.67 % 23.81 %	2.49 % 3.33 %
Mail.com	22045 21414	17180 15941	4322 4797	543 676	77.93 % 74.44 %	19.61 % 22.40 %	2.46 % 3.16 %
Yandex Mail	22301 21568	16731 15407	4961 5408	609 753	75.02 % 71.43 %	22.25 % 25.07 %	2.73 % 3.49 %
GMX Mail	22014 22685	16836 16406	4660 5547	518 732	76.48 % 72.32 %	21.17 % 24.45 %	2.35 % 3.23 %
Zoho Mail	22627 22923	17709 17022	4402 5178	516 723	78.26 % 74.26 %	19.45 % 22.59 %	2.28 % 3.15 %
ProtonMail	22625 22211	17537 16394	4562 5136	526 681	77.51 % 73.81 %	20.16 % 23.12 %	2.32 % 3.07 %
Custom Mail	21843 22615	17463 17184	3900 4743	480 688	79.95 % 75.98 %	17.85 % 20.97 %	2.20 % 3.04 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.