CampaignMonitor and ConvertKit Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
339.385
339.295
|
269.022
256.993
|
60.975
70.355
|
9.388
11.947
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.27 %
75.74 %
|
17.97 %
20.74 %
|
2.77 %
3.52 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25926
26161
|
21422
20662
|
3888
4667
|
616
832
|
82.63 %
78.98 %
|
15.00 %
17.84 %
|
2.38 %
3.18 %
|
Elektronics |
26286
26232
|
21014
20008
|
4589
5360
|
683
864
|
79.94 %
76.27 %
|
17.46 %
20.43 %
|
2.60 %
3.29 %
|
Entertainment |
26256
25942
|
20805
19570
|
4765
5431
|
686
941
|
79.24 %
75.44 %
|
18.15 %
20.94 %
|
2.61 %
3.63 %
|
Cosmetics & Beauty |
26325
26264
|
20750
19840
|
4830
5502
|
745
922
|
78.82 %
75.54 %
|
18.35 %
20.95 %
|
2.83 %
3.51 %
|
Food & Drink |
26480
26247
|
21772
20609
|
4050
4788
|
658
850
|
82.22 %
78.52 %
|
15.29 %
18.24 %
|
2.48 %
3.24 %
|
Home & Garden |
25809
25966
|
21300
20512
|
3893
4629
|
616
825
|
82.53 %
79.00 %
|
15.08 %
17.83 %
|
2.39 %
3.18 %
|
Finance |
25870
25943
|
19592
18715
|
5457
6217
|
821
1011
|
75.73 %
72.14 %
|
21.09 %
23.96 %
|
3.17 %
3.90 %
|
Health |
26295
26241
|
20146
19191
|
5367
6087
|
782
963
|
76.62 %
73.13 %
|
20.41 %
23.20 %
|
2.97 %
3.67 %
|
Pets |
26071
26221
|
21210
20508
|
4141
4863
|
720
850
|
81.35 %
78.21 %
|
15.88 %
18.55 %
|
2.76 %
3.24 %
|
Sport & Fitness |
26123
26169
|
20451
19533
|
4896
5647
|
776
989
|
78.29 %
74.64 %
|
18.74 %
21.58 %
|
2.97 %
3.78 %
|
Job & Career |
25899
26151
|
20039
19356
|
5043
5773
|
817
1022
|
77.37 %
74.02 %
|
19.47 %
22.08 %
|
3.15 %
3.91 %
|
Dating |
26054
26063
|
19331
18389
|
5958
6634
|
765
1040
|
74.20 %
70.56 %
|
22.87 %
25.45 %
|
2.94 %
3.99 %
|
Other |
25991
25695
|
21190
20100
|
4098
4757
|
703
838
|
81.53 %
78.23 %
|
15.77 %
18.51 %
|
2.70 %
3.26 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34229
33717
|
25886
24439
|
7280
7990
|
1063
1288
|
75.63 %
72.48 %
|
21.27 %
23.70 %
|
3.11 %
3.82 %
|
Outlook Mail |
33847
33635
|
25989
24543
|
6822
7777
|
1036
1315
|
76.78 %
72.97 %
|
20.16 %
23.12 %
|
3.06 %
3.91 %
|
Yahoo Mail |
34079
34583
|
26980
26148
|
6148
7218
|
951
1217
|
79.17 %
75.61 %
|
18.04 %
20.87 %
|
2.79 %
3.52 %
|
AOL Mail |
33680
33904
|
26668
25617
|
6063
7066
|
949
1221
|
79.18 %
75.56 %
|
18.00 %
20.84 %
|
2.82 %
3.60 %
|
Mail.com |
33889
33109
|
27291
25536
|
5712
6447
|
886
1126
|
80.53 %
77.13 %
|
16.86 %
19.47 %
|
2.61 %
3.40 %
|
Yandex Mail |
33983
33257
|
26340
24696
|
6582
7290
|
1061
1271
|
77.51 %
74.26 %
|
19.37 %
21.92 %
|
3.12 %
3.82 %
|
GMX Mail |
33543
34311
|
26765
26068
|
5897
7076
|
881
1167
|
79.79 %
75.98 %
|
17.58 %
20.62 %
|
2.63 %
3.40 %
|
Zoho Mail |
34264
34595
|
27711
26699
|
5660
6712
|
893
1184
|
80.87 %
77.18 %
|
16.52 %
19.40 %
|
2.61 %
3.42 %
|
ProtonMail |
34396
33802
|
27808
26136
|
5741
6587
|
847
1079
|
80.85 %
77.32 %
|
16.69 %
19.49 %
|
2.46 %
3.19 %
|
Custom Mail |
33475
34382
|
27584
27111
|
5070
6192
|
821
1079
|
82.40 %
78.85 %
|
15.15 %
18.01 %
|
2.45 %
3.14 %
|
Compare CampaignMonitor with other providers
Compare the email deliverability of CampaignMonitor with other providers.
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