Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 250.226	181.570 184.463	60.332 57.433	9.393 8.330

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 73.72 %	24.01 % 22.95 %	3.74 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 19270	14501 14886	3981 3796	701 588	75.59 % 77.25 %	20.75 % 19.70 %	3.65 % 3.05 %
Elektronics	19654 19473	14193 14391	4731 4449	730 633	72.21 % 73.90 %	24.07 % 22.85 %	3.71 % 3.25 %
Entertainment	18893 19103	13676 14029	4522 4431	695 643	72.39 % 73.44 %	23.93 % 23.20 %	3.68 % 3.37 %
Cosmetics & Beauty	19187 19535	13834 14363	4634 4520	719 652	72.10 % 73.52 %	24.15 % 23.14 %	3.75 % 3.34 %
Food & Drink	19395 19456	14685 14918	4042 3939	668 599	75.72 % 76.68 %	20.84 % 20.25 %	3.44 % 3.08 %
Home & Garden	19402 19021	14745 14689	4010 3751	647 581	76.00 % 77.23 %	20.67 % 19.72 %	3.33 % 3.05 %
Finance	19356 19250	13210 13454	5374 5110	772 686	68.25 % 69.89 %	27.76 % 26.55 %	3.99 % 3.56 %
Health	20070 19139	13826 13500	5470 4979	774 660	68.89 % 70.54 %	27.25 % 26.01 %	3.86 % 3.45 %
Pets	19339 19356	14505 14824	4153 3924	681 608	75.00 % 76.59 %	21.47 % 20.27 %	3.52 % 3.14 %
Sport & Fitness	18829 19355	13500 14102	4609 4579	720 674	71.70 % 72.86 %	24.48 % 23.66 %	3.82 % 3.48 %
Job & Career	19483 19196	13705 13880	4940 4622	838 694	70.34 % 72.31 %	25.36 % 24.08 %	4.30 % 3.62 %
Dating	19144 19088	12708 12888	5706 5484	730 716	66.38 % 67.52 %	29.81 % 28.73 %	3.81 % 3.75 %
Other	19360 18984	14482 14539	4160 3849	718 596	74.80 % 76.59 %	21.49 % 20.27 %	3.71 % 3.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 24975	17126 17501	6792 6564	1018 910	68.68 % 70.07 %	27.24 % 26.28 %	4.08 % 3.64 %
Outlook Mail	25476 24883	17594 17630	6864 6349	1018 904	69.06 % 70.85 %	26.94 % 25.52 %	4.00 % 3.63 %
Yahoo Mail	25025 25628	18161 18915	5914 5864	950 849	72.57 % 73.81 %	23.63 % 22.88 %	3.80 % 3.31 %
AOL Mail	25196 25010	18226 18466	6014 5703	956 841	72.34 % 73.83 %	23.87 % 22.80 %	3.79 % 3.36 %
Mail.com	25354 24156	18638 18220	5798 5168	918 768	73.51 % 75.43 %	22.87 % 21.39 %	3.62 % 3.18 %
Yandex Mail	25140 24217	17769 17531	6378 5828	993 858	70.68 % 72.39 %	25.37 % 24.07 %	3.95 % 3.54 %
GMX Mail	25275 25365	18283 18660	6121 5891	871 814	72.34 % 73.57 %	24.22 % 23.22 %	3.45 % 3.21 %
Zoho Mail	24954 25690	18499 19332	5542 5531	913 827	74.13 % 75.25 %	22.21 % 21.53 %	3.66 % 3.22 %
ProtonMail	24950 24943	18386 18699	5685 5466	879 778	73.69 % 74.97 %	22.79 % 21.91 %	3.52 % 3.12 %
Custom Mail	24989 25359	18888 19509	5224 5069	877 781	75.59 % 76.93 %	20.91 % 19.99 %	3.51 % 3.08 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.