Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
333.227 332.419	247.812 251.391	72.663 69.360	12.752 11.668

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.37 % 75.62 %	21.81 % 20.87 %	3.83 % 3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25500 25590	19774 20189	4809 4592	917 809	77.55 % 78.89 %	18.86 % 17.94 %	3.60 % 3.16 %
Elektronics	25930 25689	19319 19555	5628 5285	983 849	74.50 % 76.12 %	21.70 % 20.57 %	3.79 % 3.30 %
Entertainment	25131 25414	18731 19134	5462 5356	938 924	74.53 % 75.29 %	21.73 % 21.07 %	3.73 % 3.64 %
Cosmetics & Beauty	25373 25750	18822 19424	5553 5426	998 900	74.18 % 75.43 %	21.89 % 21.07 %	3.93 % 3.50 %
Food & Drink	25654 25732	19886 20172	4864 4726	904 834	77.52 % 78.39 %	18.96 % 18.37 %	3.52 % 3.24 %
Home & Garden	25757 25435	20038 20077	4840 4563	879 795	77.80 % 78.93 %	18.79 % 17.94 %	3.41 % 3.13 %
Finance	25791 25447	18229 18328	6484 6135	1078 984	70.68 % 72.02 %	25.14 % 24.11 %	4.18 % 3.87 %
Health	26268 25686	18738 18749	6466 6000	1064 937	71.33 % 72.99 %	24.62 % 23.36 %	4.05 % 3.65 %
Pets	25644 25657	19697 20030	5055 4787	892 840	76.81 % 78.07 %	19.71 % 18.66 %	3.48 % 3.27 %
Sport & Fitness	25017 25694	18435 19158	5600 5573	982 963	73.69 % 74.56 %	22.38 % 21.69 %	3.93 % 3.75 %
Job & Career	25967 25644	18784 18950	6056 5688	1127 1006	72.34 % 73.90 %	23.32 % 22.18 %	4.34 % 3.92 %
Dating	25447 25521	17645 17962	6781 6543	1021 1016	69.34 % 70.38 %	26.65 % 25.64 %	4.01 % 3.98 %
Other	25748 25160	19714 19663	5065 4686	969 811	76.57 % 78.15 %	19.67 % 18.62 %	3.76 % 3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33066 33079	23484 23930	8155 7887	1427 1262	71.02 % 72.34 %	24.66 % 23.84 %	4.32 % 3.82 %
Outlook Mail	33588 32904	23994 23961	8215 7659	1379 1284	71.44 % 72.82 %	24.46 % 23.28 %	4.11 % 3.90 %
Yahoo Mail	33301 33840	24790 25543	7217 7107	1294 1190	74.44 % 75.48 %	21.67 % 21.00 %	3.89 % 3.52 %
AOL Mail	33437 33221	24791 25066	7333 6959	1313 1196	74.14 % 75.45 %	21.93 % 20.95 %	3.93 % 3.60 %
Mail.com	33692 32462	25431 25008	7016 6357	1245 1097	75.48 % 77.04 %	20.82 % 19.58 %	3.70 % 3.38 %
Yandex Mail	33271 32565	24154 24148	7747 7179	1370 1238	72.60 % 74.15 %	23.28 % 22.05 %	4.12 % 3.80 %
GMX Mail	33447 33611	25052 25489	7251 6982	1144 1140	74.90 % 75.84 %	21.68 % 20.77 %	3.42 % 3.39 %
Zoho Mail	33208 33936	25268 26160	6694 6622	1246 1154	76.09 % 77.09 %	20.16 % 19.51 %	3.75 % 3.40 %
ProtonMail	33144 33121	25206 25568	6757 6500	1181 1053	76.05 % 77.20 %	20.39 % 19.63 %	3.56 % 3.18 %
Custom Mail	33073 33680	25642 26518	6278 6108	1153 1054	77.53 % 78.74 %	18.98 % 18.14 %	3.49 % 3.13 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.