Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.420 181.747	125.836 128.236	49.997 47.764	6.587 5.747

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
68.98 % 70.56 %	27.41 % 26.28 %	3.61 % 3.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13988 13973	10194 10409	3298 3157	496 407	72.88 % 74.49 %	23.58 % 22.59 %	3.55 % 2.91 %
Elektronics	14434 14245	9931 10035	3989 3755	514 455	68.80 % 70.45 %	27.64 % 26.36 %	3.56 % 3.19 %
Entertainment	13591 13704	9379 9594	3723 3669	489 441	69.01 % 70.01 %	27.39 % 26.77 %	3.60 % 3.22 %
Cosmetics & Beauty	13994 14247	9645 10035	3856 3762	493 450	68.92 % 70.44 %	27.55 % 26.41 %	3.52 % 3.16 %
Food & Drink	14149 14389	10303 10630	3358 3323	488 436	72.82 % 73.88 %	23.73 % 23.09 %	3.45 % 3.03 %
Home & Garden	14010 13709	10240 10201	3311 3104	459 404	73.09 % 74.41 %	23.63 % 22.64 %	3.28 % 2.95 %
Finance	14093 13986	9072 9245	4480 4259	541 482	64.37 % 66.10 %	31.79 % 30.45 %	3.84 % 3.45 %
Health	14682 14049	9546 9381	4600 4206	536 462	65.02 % 66.77 %	31.33 % 29.94 %	3.65 % 3.29 %
Pets	13996 13994	10100 10364	3399 3222	497 408	72.16 % 74.06 %	24.29 % 23.02 %	3.55 % 2.92 %
Sport & Fitness	13521 14098	9253 9861	3761 3783	507 454	68.43 % 69.95 %	27.82 % 26.83 %	3.75 % 3.22 %
Job & Career	14175 13885	9566 9656	4037 3759	572 470	67.49 % 69.54 %	28.48 % 27.07 %	4.04 % 3.38 %
Dating	13690 13840	8426 8736	4766 4626	498 478	61.55 % 63.12 %	34.81 % 33.42 %	3.64 % 3.45 %
Other	14097 13628	10181 10089	3419 3139	497 400	72.22 % 74.03 %	24.25 % 23.03 %	3.53 % 2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17990 18052	11673 11967	5628 5469	689 616	64.89 % 66.29 %	31.28 % 30.30 %	3.83 % 3.41 %
Outlook Mail	18794 18006	12314 12126	5752 5261	728 619	65.52 % 67.34 %	30.61 % 29.22 %	3.87 % 3.44 %
Yahoo Mail	18090 18592	12614 13214	4829 4813	647 565	69.73 % 71.07 %	26.69 % 25.89 %	3.58 % 3.04 %
AOL Mail	18316 18121	12726 12861	4927 4678	663 582	69.48 % 70.97 %	26.90 % 25.82 %	3.62 % 3.21 %
Mail.com	18409 17324	12987 12576	4771 4222	651 526	70.55 % 72.59 %	25.92 % 24.37 %	3.54 % 3.04 %
Yandex Mail	18280 17504	12386 12173	5220 4759	674 572	67.76 % 69.54 %	28.56 % 27.19 %	3.69 % 3.27 %
GMX Mail	18371 18642	12571 13027	5174 5023	626 592	68.43 % 69.88 %	28.16 % 26.94 %	3.41 % 3.18 %
Zoho Mail	18098 18877	12855 13643	4601 4656	642 578	71.03 % 72.27 %	25.42 % 24.66 %	3.55 % 3.06 %
ProtonMail	18012 18147	12599 12950	4778 4638	635 559	69.95 % 71.36 %	26.53 % 25.56 %	3.53 % 3.08 %
Custom Mail	18060 18482	13111 13699	4317 4245	632 538	72.60 % 74.12 %	23.90 % 22.97 %	3.50 % 2.91 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.