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Benchmark Email and ConvertKit Email Deliverability Comparison

  Benchmark Email
  ConvertKit

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.420
  181.747
  125.836
  128.236
  49.997
  47.764
  6.587
  5.747

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  68.98 %
  70.56 %
  27.41 %
  26.28 %
  3.61 %
  3.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13988
  13973
  10194
  10409
  3298
  3157
  496
  407
  72.88 %
  74.49 %
  23.58 %
  22.59 %
  3.55 %
  2.91 %
Elektronics
  14434
  14245
  9931
  10035
  3989
  3755
  514
  455
  68.80 %
  70.45 %
  27.64 %
  26.36 %
  3.56 %
  3.19 %
Entertainment
  13591
  13704
  9379
  9594
  3723
  3669
  489
  441
  69.01 %
  70.01 %
  27.39 %
  26.77 %
  3.60 %
  3.22 %
Cosmetics & Beauty
  13994
  14247
  9645
  10035
  3856
  3762
  493
  450
  68.92 %
  70.44 %
  27.55 %
  26.41 %
  3.52 %
  3.16 %
Food & Drink
  14149
  14389
  10303
  10630
  3358
  3323
  488
  436
  72.82 %
  73.88 %
  23.73 %
  23.09 %
  3.45 %
  3.03 %
Home & Garden
  14010
  13709
  10240
  10201
  3311
  3104
  459
  404
  73.09 %
  74.41 %
  23.63 %
  22.64 %
  3.28 %
  2.95 %
Finance
  14093
  13986
  9072
  9245
  4480
  4259
  541
  482
  64.37 %
  66.10 %
  31.79 %
  30.45 %
  3.84 %
  3.45 %
Health
  14682
  14049
  9546
  9381
  4600
  4206
  536
  462
  65.02 %
  66.77 %
  31.33 %
  29.94 %
  3.65 %
  3.29 %
Pets
  13996
  13994
  10100
  10364
  3399
  3222
  497
  408
  72.16 %
  74.06 %
  24.29 %
  23.02 %
  3.55 %
  2.92 %
Sport & Fitness
  13521
  14098
  9253
  9861
  3761
  3783
  507
  454
  68.43 %
  69.95 %
  27.82 %
  26.83 %
  3.75 %
  3.22 %
Job & Career
  14175
  13885
  9566
  9656
  4037
  3759
  572
  470
  67.49 %
  69.54 %
  28.48 %
  27.07 %
  4.04 %
  3.38 %
Dating
  13690
  13840
  8426
  8736
  4766
  4626
  498
  478
  61.55 %
  63.12 %
  34.81 %
  33.42 %
  3.64 %
  3.45 %
Other
  14097
  13628
  10181
  10089
  3419
  3139
  497
  400
  72.22 %
  74.03 %
  24.25 %
  23.03 %
  3.53 %
  2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  17990
  18052
  11673
  11967
  5628
  5469
  689
  616
  64.89 %
  66.29 %
  31.28 %
  30.30 %
  3.83 %
  3.41 %
Outlook Mail
  18794
  18006
  12314
  12126
  5752
  5261
  728
  619
  65.52 %
  67.34 %
  30.61 %
  29.22 %
  3.87 %
  3.44 %
Yahoo Mail
  18090
  18592
  12614
  13214
  4829
  4813
  647
  565
  69.73 %
  71.07 %
  26.69 %
  25.89 %
  3.58 %
  3.04 %
AOL Mail
  18316
  18121
  12726
  12861
  4927
  4678
  663
  582
  69.48 %
  70.97 %
  26.90 %
  25.82 %
  3.62 %
  3.21 %
Mail.com
  18409
  17324
  12987
  12576
  4771
  4222
  651
  526
  70.55 %
  72.59 %
  25.92 %
  24.37 %
  3.54 %
  3.04 %
Yandex Mail
  18280
  17504
  12386
  12173
  5220
  4759
  674
  572
  67.76 %
  69.54 %
  28.56 %
  27.19 %
  3.69 %
  3.27 %
GMX Mail
  18371
  18642
  12571
  13027
  5174
  5023
  626
  592
  68.43 %
  69.88 %
  28.16 %
  26.94 %
  3.41 %
  3.18 %
Zoho Mail
  18098
  18877
  12855
  13643
  4601
  4656
  642
  578
  71.03 %
  72.27 %
  25.42 %
  24.66 %
  3.55 %
  3.06 %
ProtonMail
  18012
  18147
  12599
  12950
  4778
  4638
  635
  559
  69.95 %
  71.36 %
  26.53 %
  25.56 %
  3.53 %
  3.08 %
Custom Mail
  18060
  18482
  13111
  13699
  4317
  4245
  632
  538
  72.60 %
  74.12 %
  23.90 %
  22.97 %
  3.50 %
  2.91 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.