Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 380.617	286.199 290.653	80.048 76.359	14.771 13.605

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 76.36 %	21.01 % 20.06 %	3.88 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 29292	22779 23283	5293 5058	1040 951	78.25 % 79.49 %	18.18 % 17.27 %	3.57 % 3.25 %
Elektronics	29616 29269	22326 22517	6162 5777	1128 975	75.38 % 76.93 %	20.81 % 19.74 %	3.81 % 3.33 %
Entertainment	28782 29148	21665 22185	6025 5897	1092 1066	75.27 % 76.11 %	20.93 % 20.23 %	3.79 % 3.66 %
Cosmetics & Beauty	29012 29429	21751 22405	6121 5964	1140 1060	74.97 % 76.13 %	21.10 % 20.27 %	3.93 % 3.60 %
Food & Drink	29328 29332	22928 23201	5363 5166	1037 965	78.18 % 79.10 %	18.29 % 17.61 %	3.54 % 3.29 %
Home & Garden	29413 29177	23068 23194	5336 5039	1009 944	78.43 % 79.49 %	18.14 % 17.27 %	3.43 % 3.24 %
Finance	29693 29193	21255 21275	7166 6753	1272 1165	71.58 % 72.88 %	24.13 % 23.13 %	4.28 % 3.99 %
Health	29946 29361	21642 21679	7074 6578	1230 1104	72.27 % 73.84 %	23.62 % 22.40 %	4.11 % 3.76 %
Pets	29268 29421	22652 23161	5584 5297	1032 963	77.40 % 78.72 %	19.08 % 18.00 %	3.53 % 3.27 %
Sport & Fitness	28610 29431	21271 22147	6186 6159	1153 1125	74.35 % 75.25 %	21.62 % 20.93 %	4.03 % 3.82 %
Job & Career	29681 29321	21669 21871	6699 6296	1313 1154	73.01 % 74.59 %	22.57 % 21.47 %	4.42 % 3.94 %
Dating	29202 29262	20545 20922	7447 7162	1210 1178	70.35 % 71.50 %	25.50 % 24.48 %	4.14 % 4.03 %
Other	29355 28981	22648 22813	5592 5213	1115 955	77.15 % 78.72 %	19.05 % 17.99 %	3.80 % 3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 37909	27109 27757	8957 8684	1661 1468	71.86 % 73.22 %	23.74 % 22.91 %	4.40 % 3.87 %
Outlook Mail	38393 37623	27737 27705	9041 8425	1615 1493	72.24 % 73.64 %	23.55 % 22.39 %	4.21 % 3.97 %
Yahoo Mail	38051 38693	28569 29475	7987 7847	1495 1371	75.08 % 76.18 %	20.99 % 20.28 %	3.93 % 3.54 %
AOL Mail	38311 38076	28670 28963	8115 7710	1526 1403	74.83 % 76.07 %	21.18 % 20.25 %	3.98 % 3.68 %
Mail.com	38349 37242	29200 28912	7718 7031	1431 1299	76.14 % 77.63 %	20.13 % 18.88 %	3.73 % 3.49 %
Yandex Mail	38094 37431	27922 28002	8576 7962	1596 1467	73.30 % 74.81 %	22.51 % 21.27 %	4.19 % 3.92 %
GMX Mail	38320 38430	29044 29468	7944 7626	1332 1336	75.79 % 76.68 %	20.73 % 19.84 %	3.48 % 3.48 %
Zoho Mail	37995 38728	29199 30132	7372 7259	1424 1337	76.85 % 77.80 %	19.40 % 18.74 %	3.75 % 3.45 %
ProtonMail	37905 38024	29129 29701	7411 7112	1365 1211	76.85 % 78.11 %	19.55 % 18.70 %	3.60 % 3.18 %
Custom Mail	37873 38461	29620 30538	6927 6703	1326 1220	78.21 % 79.40 %	18.29 % 17.43 %	3.50 % 3.17 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.