Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 113.211	71.003 72.588	39.714 37.678	3.797 2.945

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 64.12 %	34.68 % 33.28 %	3.32 % 2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 8673	5735 5962	2587 2486	291 225	66.59 % 68.74 %	30.04 % 28.66 %	3.38 % 2.59 %
Elektronics	9286 8990	5718 5732	3257 3020	311 238	61.58 % 63.76 %	35.07 % 33.59 %	3.35 % 2.65 %
Entertainment	8306 8674	5116 5517	2925 2930	265 227	61.59 % 63.60 %	35.22 % 33.78 %	3.19 % 2.62 %
Cosmetics & Beauty	8745 8904	5405 5694	3050 2976	290 234	61.81 % 63.95 %	34.88 % 33.42 %	3.32 % 2.63 %
Food & Drink	8906 9162	5948 6266	2663 2655	295 241	66.79 % 68.39 %	29.90 % 28.98 %	3.31 % 2.63 %
Home & Garden	8832 8425	5910 5784	2629 2424	293 217	66.92 % 68.65 %	29.77 % 28.77 %	3.32 % 2.58 %
Finance	9006 8697	5104 5104	3607 3366	295 227	56.67 % 58.69 %	40.05 % 38.70 %	3.28 % 2.61 %
Health	9256 8791	5239 5185	3715 3378	302 228	56.60 % 58.98 %	40.14 % 38.43 %	3.26 % 2.59 %
Pets	8877 8685	5908 5969	2673 2494	296 222	66.55 % 68.73 %	30.11 % 28.72 %	3.33 % 2.56 %
Sport & Fitness	8327 8689	5127 5536	2924 2925	276 228	61.57 % 63.71 %	35.11 % 33.66 %	3.31 % 2.62 %
Job & Career	9027 8489	5562 5411	3155 2858	310 220	61.62 % 63.74 %	34.95 % 33.67 %	3.43 % 2.59 %
Dating	8500 8610	4360 4639	3865 3751	275 220	51.29 % 53.88 %	45.47 % 43.57 %	3.24 % 2.56 %
Other	8833 8422	5871 5789	2664 2415	298 218	66.47 % 68.74 %	30.16 % 28.67 %	3.37 % 2.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 11210	6228 6574	4464 4344	373 292	56.29 % 58.64 %	40.34 % 38.75 %	3.37 % 2.60 %
Outlook Mail	11924 11198	6929 6769	4595 4135	400 294	58.11 % 60.45 %	38.54 % 36.93 %	3.35 % 2.63 %
Yahoo Mail	11252 11680	7147 7635	3736 3749	369 296	63.52 % 65.37 %	33.20 % 32.10 %	3.28 % 2.53 %
AOL Mail	11470 11258	7274 7354	3827 3614	369 290	63.42 % 65.32 %	33.37 % 32.10 %	3.22 % 2.58 %
Mail.com	11602 10682	7446 7140	3765 3266	391 276	64.18 % 66.84 %	32.45 % 30.57 %	3.37 % 2.58 %
Yandex Mail	11517 10699	7058 6777	4078 3648	381 274	61.28 % 63.34 %	35.41 % 34.10 %	3.31 % 2.56 %
GMX Mail	11706 11747	7059 7326	4256 4101	391 320	60.30 % 62.36 %	36.36 % 34.91 %	3.34 % 2.72 %
Zoho Mail	11424 11877	7364 7861	3685 3703	375 313	64.46 % 66.19 %	32.26 % 31.18 %	3.28 % 2.64 %
ProtonMail	11383 11329	7110 7272	3893 3763	380 294	62.46 % 64.19 %	34.20 % 33.22 %	3.34 % 2.60 %
Custom Mail	11171 11531	7388 7880	3415 3355	368 296	66.14 % 68.34 %	30.57 % 29.10 %	3.29 % 2.57 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.