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Benchmark Email and ConvertKit Email Deliverability Comparison

  Benchmark Email
  ConvertKit

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.514
  113.211
  71.003
  72.588
  39.714
  37.678
  3.797
  2.945

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.00 %
  64.12 %
  34.68 %
  33.28 %
  3.32 %
  2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8613
  8673
  5735
  5962
  2587
  2486
  291
  225
  66.59 %
  68.74 %
  30.04 %
  28.66 %
  3.38 %
  2.59 %
Elektronics
  9286
  8990
  5718
  5732
  3257
  3020
  311
  238
  61.58 %
  63.76 %
  35.07 %
  33.59 %
  3.35 %
  2.65 %
Entertainment
  8306
  8674
  5116
  5517
  2925
  2930
  265
  227
  61.59 %
  63.60 %
  35.22 %
  33.78 %
  3.19 %
  2.62 %
Cosmetics & Beauty
  8745
  8904
  5405
  5694
  3050
  2976
  290
  234
  61.81 %
  63.95 %
  34.88 %
  33.42 %
  3.32 %
  2.63 %
Food & Drink
  8906
  9162
  5948
  6266
  2663
  2655
  295
  241
  66.79 %
  68.39 %
  29.90 %
  28.98 %
  3.31 %
  2.63 %
Home & Garden
  8832
  8425
  5910
  5784
  2629
  2424
  293
  217
  66.92 %
  68.65 %
  29.77 %
  28.77 %
  3.32 %
  2.58 %
Finance
  9006
  8697
  5104
  5104
  3607
  3366
  295
  227
  56.67 %
  58.69 %
  40.05 %
  38.70 %
  3.28 %
  2.61 %
Health
  9256
  8791
  5239
  5185
  3715
  3378
  302
  228
  56.60 %
  58.98 %
  40.14 %
  38.43 %
  3.26 %
  2.59 %
Pets
  8877
  8685
  5908
  5969
  2673
  2494
  296
  222
  66.55 %
  68.73 %
  30.11 %
  28.72 %
  3.33 %
  2.56 %
Sport & Fitness
  8327
  8689
  5127
  5536
  2924
  2925
  276
  228
  61.57 %
  63.71 %
  35.11 %
  33.66 %
  3.31 %
  2.62 %
Job & Career
  9027
  8489
  5562
  5411
  3155
  2858
  310
  220
  61.62 %
  63.74 %
  34.95 %
  33.67 %
  3.43 %
  2.59 %
Dating
  8500
  8610
  4360
  4639
  3865
  3751
  275
  220
  51.29 %
  53.88 %
  45.47 %
  43.57 %
  3.24 %
  2.56 %
Other
  8833
  8422
  5871
  5789
  2664
  2415
  298
  218
  66.47 %
  68.74 %
  30.16 %
  28.67 %
  3.37 %
  2.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11065
  11210
  6228
  6574
  4464
  4344
  373
  292
  56.29 %
  58.64 %
  40.34 %
  38.75 %
  3.37 %
  2.60 %
Outlook Mail
  11924
  11198
  6929
  6769
  4595
  4135
  400
  294
  58.11 %
  60.45 %
  38.54 %
  36.93 %
  3.35 %
  2.63 %
Yahoo Mail
  11252
  11680
  7147
  7635
  3736
  3749
  369
  296
  63.52 %
  65.37 %
  33.20 %
  32.10 %
  3.28 %
  2.53 %
AOL Mail
  11470
  11258
  7274
  7354
  3827
  3614
  369
  290
  63.42 %
  65.32 %
  33.37 %
  32.10 %
  3.22 %
  2.58 %
Mail.com
  11602
  10682
  7446
  7140
  3765
  3266
  391
  276
  64.18 %
  66.84 %
  32.45 %
  30.57 %
  3.37 %
  2.58 %
Yandex Mail
  11517
  10699
  7058
  6777
  4078
  3648
  381
  274
  61.28 %
  63.34 %
  35.41 %
  34.10 %
  3.31 %
  2.56 %
GMX Mail
  11706
  11747
  7059
  7326
  4256
  4101
  391
  320
  60.30 %
  62.36 %
  36.36 %
  34.91 %
  3.34 %
  2.72 %
Zoho Mail
  11424
  11877
  7364
  7861
  3685
  3703
  375
  313
  64.46 %
  66.19 %
  32.26 %
  31.18 %
  3.28 %
  2.64 %
ProtonMail
  11383
  11329
  7110
  7272
  3893
  3763
  380
  294
  62.46 %
  64.19 %
  34.20 %
  33.22 %
  3.34 %
  2.60 %
Custom Mail
  11171
  11531
  7388
  7880
  3415
  3355
  368
  296
  66.14 %
  68.34 %
  30.57 %
  29.10 %
  3.29 %
  2.57 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.