Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.511 394.406	304.350 302.081	83.475 78.208	15.686 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.43 % 76.59 %	20.69 % 19.83 %	3.89 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30861 30362	24225 24204	5527 5178	1109 980	78.50 % 79.72 %	17.91 % 17.05 %	3.59 % 3.23 %
Elektronics	31374 30287	23774 23385	6413 5902	1187 1000	75.78 % 77.21 %	20.44 % 19.49 %	3.78 % 3.30 %
Entertainment	30491 30255	23046 23092	6288 6045	1157 1118	75.58 % 76.32 %	20.62 % 19.98 %	3.79 % 3.70 %
Cosmetics & Beauty	30786 30425	23186 23232	6391 6099	1209 1094	75.31 % 76.36 %	20.76 % 20.05 %	3.93 % 3.60 %
Food & Drink	31039 30373	24340 24085	5595 5283	1104 1005	78.42 % 79.30 %	18.03 % 17.39 %	3.56 % 3.31 %
Home & Garden	31225 30268	24572 24131	5576 5167	1077 970	78.69 % 79.72 %	17.86 % 17.07 %	3.45 % 3.20 %
Finance	31404 30282	22603 22132	7456 6922	1345 1228	71.97 % 73.09 %	23.74 % 22.86 %	4.28 % 4.06 %
Health	31637 30386	23007 22511	7350 6731	1280 1144	72.72 % 74.08 %	23.23 % 22.15 %	4.05 % 3.76 %
Pets	31017 30515	24086 24072	5839 5436	1092 1007	77.65 % 78.89 %	18.83 % 17.81 %	3.52 % 3.30 %
Sport & Fitness	30330 30484	22630 23007	6466 6312	1234 1165	74.61 % 75.47 %	21.32 % 20.71 %	4.07 % 3.82 %
Job & Career	31369 30364	22971 22710	6991 6456	1407 1198	73.23 % 74.79 %	22.29 % 21.26 %	4.49 % 3.95 %
Dating	30965 30301	21909 21762	7751 7322	1305 1217	70.75 % 71.82 %	25.03 % 24.16 %	4.21 % 4.02 %
Other	31013 30104	24001 23758	5832 5355	1180 991	77.39 % 78.92 %	18.81 % 17.79 %	3.80 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39730 39282	28663 28873	9308 8892	1759 1517	72.14 % 73.50 %	23.43 % 22.64 %	4.43 % 3.86 %
Outlook Mail	40426 38997	29325 28821	9386 8633	1715 1543	72.54 % 73.91 %	23.22 % 22.14 %	4.24 % 3.96 %
Yahoo Mail	40091 40103	30189 30633	8311 8046	1591 1424	75.30 % 76.39 %	20.73 % 20.06 %	3.97 % 3.55 %
AOL Mail	40345 39425	30298 30059	8439 7908	1608 1458	75.10 % 76.24 %	20.92 % 20.06 %	3.99 % 3.70 %
Mail.com	40411 38624	30878 30060	8027 7211	1506 1353	76.41 % 77.83 %	19.86 % 18.67 %	3.73 % 3.50 %
Yandex Mail	40064 38821	29475 29129	8907 8168	1682 1524	73.57 % 75.03 %	22.23 % 21.04 %	4.20 % 3.93 %
GMX Mail	40369 39819	30748 30627	8230 7798	1391 1394	76.17 % 76.92 %	20.39 % 19.58 %	3.45 % 3.50 %
Zoho Mail	40051 40117	30869 31303	7662 7430	1520 1384	77.07 % 78.03 %	19.13 % 18.52 %	3.80 % 3.45 %
ProtonMail	39970 39371	30842 30858	7684 7262	1444 1251	77.16 % 78.38 %	19.22 % 18.45 %	3.61 % 3.18 %
Custom Mail	39969 39847	31364 31718	7205 6860	1400 1269	78.47 % 79.60 %	18.03 % 17.22 %	3.50 % 3.18 %
iCloud Mail	727	559	136	32	76.89 % %	18.71 % %	4.40 % %
Tuta	643	537	86	20	83.51 % %	13.37 % %	3.11 % %
Juno.com	715	603	94	18	84.34 % %	13.15 % %	2.52 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.