Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 222.851	159.455 161.920	56.164 53.607	8.235 7.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 72.66 %	25.09 % 24.06 %	3.68 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 17227	12737 13154	3697 3555	621 518	74.68 % 76.36 %	21.68 % 20.64 %	3.64 % 3.01 %
Elektronics	17571 17346	12507 12609	4432 4167	632 570	71.18 % 72.69 %	25.22 % 24.02 %	3.60 % 3.29 %
Entertainment	16807 16893	11987 12220	4200 4122	620 551	71.32 % 72.34 %	24.99 % 24.40 %	3.69 % 3.26 %
Cosmetics & Beauty	17088 17352	12135 12573	4316 4213	637 566	71.01 % 72.46 %	25.26 % 24.28 %	3.73 % 3.26 %
Food & Drink	17317 17410	12957 13177	3768 3693	592 540	74.82 % 75.69 %	21.76 % 21.21 %	3.42 % 3.10 %
Home & Garden	17277 16881	12973 12873	3734 3495	570 513	75.09 % 76.26 %	21.61 % 20.70 %	3.30 % 3.04 %
Finance	17224 17177	11543 11801	5008 4778	673 598	67.02 % 68.70 %	29.08 % 27.82 %	3.91 % 3.48 %
Health	17938 17037	12136 11801	5119 4659	683 577	67.66 % 69.27 %	28.54 % 27.35 %	3.81 % 3.39 %
Pets	17211 17285	12765 13102	3848 3653	598 530	74.17 % 75.80 %	22.36 % 21.13 %	3.47 % 3.07 %
Sport & Fitness	16731 17248	11847 12375	4267 4267	617 606	70.81 % 71.75 %	25.50 % 24.74 %	3.69 % 3.51 %
Job & Career	17395 17082	12084 12193	4582 4277	729 612	69.47 % 71.38 %	26.34 % 25.04 %	4.19 % 3.58 %
Dating	17000 17068	11032 11280	5334 5159	634 629	64.89 % 66.09 %	31.38 % 30.23 %	3.73 % 3.69 %
Other	17240 16845	12752 12762	3859 3569	629 514	73.97 % 75.76 %	22.38 % 21.19 %	3.65 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22266	15039 15315	6336 6137	879 814	67.58 % 68.78 %	28.47 % 27.56 %	3.95 % 3.66 %
Outlook Mail	22861 22185	15532 15468	6428 5932	901 785	67.94 % 69.72 %	28.12 % 26.74 %	3.94 % 3.54 %
Yahoo Mail	22213 22773	15919 16600	5468 5440	826 733	71.67 % 72.89 %	24.62 % 23.89 %	3.72 % 3.22 %
AOL Mail	22384 22211	15966 16183	5571 5289	847 739	71.33 % 72.86 %	24.89 % 23.81 %	3.78 % 3.33 %
Mail.com	22577 21414	16397 15941	5382 4797	798 676	72.63 % 74.44 %	23.84 % 22.40 %	3.53 % 3.16 %
Yandex Mail	22428 21568	15655 15407	5913 5408	860 753	69.80 % 71.43 %	26.36 % 25.07 %	3.83 % 3.49 %
GMX Mail	22479 22685	15986 16406	5728 5547	765 732	71.12 % 72.32 %	25.48 % 24.45 %	3.40 % 3.23 %
Zoho Mail	22248 22923	16286 17022	5165 5178	797 723	73.20 % 74.26 %	23.22 % 22.59 %	3.58 % 3.15 %
ProtonMail	22179 22211	16075 16394	5319 5136	785 681	72.48 % 73.81 %	23.98 % 23.12 %	3.54 % 3.07 %
Custom Mail	22231 22615	16600 17184	4854 4743	777 688	74.67 % 75.98 %	21.83 % 20.97 %	3.50 % 3.04 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.