Language

ConvertKit and Newsletter2Go Email Deliverability Comparison

  ConvertKit
  Newsletter2Go

In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  105.128
  106.755
  67.032
  73.230
  35.401
  32.267
  2.695
  1.258

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats ConvertKit in this comparison.

Inbox Rate Spam Rate Lost Rate
  63.76 %
  68.60 %
  33.67 %
  30.23 %
  2.56 %
  1.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7981
  8277
  5450
  6058
  2328
  2120
  203
  99
  68.29 %
  73.19 %
  29.17 %
  25.61 %
  2.54 %
  1.20 %
Elektronics
  8415
  8398
  5341
  5720
  2854
  2575
  220
  103
  63.47 %
  68.11 %
  33.92 %
  30.66 %
  2.61 %
  1.23 %
Entertainment
  8116
  8225
  5141
  5618
  2767
  2522
  208
  85
  63.34 %
  68.30 %
  34.09 %
  30.66 %
  2.56 %
  1.03 %
Cosmetics & Beauty
  8330
  8314
  5301
  5654
  2813
  2554
  216
  106
  63.64 %
  68.01 %
  33.77 %
  30.72 %
  2.59 %
  1.27 %
Food & Drink
  8517
  7771
  5796
  5697
  2500
  1979
  221
  95
  68.05 %
  73.31 %
  29.35 %
  25.47 %
  2.59 %
  1.22 %
Home & Garden
  7780
  8012
  5317
  5860
  2265
  2055
  198
  97
  68.34 %
  73.14 %
  29.11 %
  25.65 %
  2.54 %
  1.21 %
Finance
  8059
  8213
  4697
  5195
  3155
  2917
  207
  101
  58.28 %
  63.25 %
  39.15 %
  35.52 %
  2.57 %
  1.23 %
Health
  8043
  8167
  4717
  5186
  3121
  2889
  205
  92
  58.65 %
  63.50 %
  38.80 %
  35.37 %
  2.55 %
  1.13 %
Pets
  8129
  8338
  5563
  6094
  2362
  2151
  204
  93
  68.43 %
  73.09 %
  29.06 %
  25.80 %
  2.51 %
  1.12 %
Sport & Fitness
  7995
  8399
  5055
  5724
  2734
  2574
  206
  101
  63.23 %
  68.15 %
  34.20 %
  30.65 %
  2.58 %
  1.20 %
Job & Career
  7878
  8258
  4986
  5644
  2690
  2517
  202
  97
  63.29 %
  68.35 %
  34.15 %
  30.48 %
  2.56 %
  1.17 %
Dating
  8022
  8152
  4294
  4753
  3526
  3301
  202
  98
  53.53 %
  58.30 %
  43.95 %
  40.49 %
  2.52 %
  1.20 %
Other
  7863
  8231
  5374
  6027
  2286
  2113
  203
  91
  68.35 %
  73.22 %
  29.07 %
  25.67 %
  2.58 %
  1.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10396
  10186
  6058
  6388
  4071
  3687
  267
  111
  58.27 %
  62.71 %
  39.16 %
  36.20 %
  2.57 %
  1.09 %
Outlook Mail
  10411
  10664
  6254
  6896
  3888
  3642
  269
  126
  60.07 %
  64.67 %
  37.35 %
  34.15 %
  2.58 %
  1.18 %
Yahoo Mail
  10844
  10937
  7049
  7616
  3524
  3183
  271
  138
  65.00 %
  69.64 %
  32.50 %
  29.10 %
  2.50 %
  1.26 %
AOL Mail
  10564
  11063
  6866
  7731
  3429
  3201
  269
  131
  64.99 %
  69.88 %
  32.46 %
  28.93 %
  2.55 %
  1.18 %
Mail.com
  9837
  10790
  6536
  7660
  3050
  3008
  251
  122
  66.44 %
  70.99 %
  31.01 %
  27.88 %
  2.55 %
  1.13 %
Yandex Mail
  9985
  10507
  6297
  7145
  3436
  3243
  252
  119
  63.06 %
  68.00 %
  34.41 %
  30.87 %
  2.52 %
  1.13 %
GMX Mail
  10883
  10492
  6749
  7002
  3842
  3364
  292
  126
  62.01 %
  66.74 %
  35.30 %
  32.06 %
  2.68 %
  1.20 %
Zoho Mail
  10972
  10534
  7222
  7473
  3467
  2936
  283
  125
  65.82 %
  70.94 %
  31.60 %
  27.87 %
  2.58 %
  1.19 %
ProtonMail
  10474
  10716
  6688
  7424
  3518
  3164
  268
  128
  63.85 %
  69.28 %
  33.59 %
  29.53 %
  2.56 %
  1.19 %
Custom Mail
  10762
  10866
  7313
  7895
  3176
  2839
  273
  132
  67.95 %
  72.66 %
  29.51 %
  26.13 %
  2.54 %
  1.21 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.