ConvertKit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 40.838	302.081 28.449	78.208 11.943	14.117 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 69.66 %	19.83 % 29.24 %	3.58 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 3108	24204 2310	5178 763	980 35	79.72 % 74.32 %	17.05 % 24.55 %	3.23 % 1.13 %
Elektronics	30287 3168	23385 2203	5902 930	1000 35	77.21 % 69.54 %	19.49 % 29.36 %	3.30 % 1.10 %
Entertainment	30255 3097	23092 2149	6045 920	1118 28	76.32 % 69.39 %	19.98 % 29.71 %	3.70 % 0.90 %
Cosmetics & Beauty	30425 3104	23232 2138	6099 928	1094 38	76.36 % 68.88 %	20.05 % 29.90 %	3.60 % 1.22 %
Food & Drink	30373 2988	24085 2221	5283 729	1005 38	79.30 % 74.33 %	17.39 % 24.40 %	3.31 % 1.27 %
Home & Garden	30268 3198	24131 2374	5167 790	970 34	79.72 % 74.23 %	17.07 % 24.70 %	3.20 % 1.06 %
Finance	30282 3213	22132 2065	6922 1111	1228 37	73.09 % 64.27 %	22.86 % 34.58 %	4.06 % 1.15 %
Health	30386 3194	22511 2052	6731 1109	1144 33	74.08 % 64.25 %	22.15 % 34.72 %	3.76 % 1.03 %
Pets	30515 3075	24072 2277	5436 768	1007 30	78.89 % 74.05 %	17.81 % 24.98 %	3.30 % 0.98 %
Sport & Fitness	30484 3244	23007 2247	6312 961	1165 36	75.47 % 69.27 %	20.71 % 29.62 %	3.82 % 1.11 %
Job & Career	30364 3038	22710 2106	6456 898	1198 34	74.79 % 69.32 %	21.26 % 29.56 %	3.95 % 1.12 %
Dating	30301 3120	21762 1854	7322 1226	1217 40	71.82 % 59.42 %	24.16 % 39.29 %	4.02 % 1.28 %
Other	30104 3291	23758 2453	5355 810	991 28	78.92 % 74.54 %	17.79 % 24.61 %	3.29 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 3918	28873 2512	8892 1366	1517 40	73.50 % 64.11 %	22.64 % 34.86 %	3.86 % 1.02 %
Outlook Mail	38997 4078	28821 2660	8633 1375	1543 43	73.91 % 65.23 %	22.14 % 33.72 %	3.96 % 1.05 %
Yahoo Mail	40103 4200	30633 2966	8046 1187	1424 47	76.39 % 70.62 %	20.06 % 28.26 %	3.55 % 1.12 %
AOL Mail	39425 4366	30059 3106	7908 1213	1458 47	76.24 % 71.14 %	20.06 % 27.78 %	3.70 % 1.08 %
Mail.com	38624 4218	30060 3033	7211 1137	1353 48	77.83 % 71.91 %	18.67 % 26.96 %	3.50 % 1.14 %
Yandex Mail	38821 4051	29129 2782	8168 1223	1524 46	75.03 % 68.67 %	21.04 % 30.19 %	3.93 % 1.14 %
GMX Mail	39819 4002	30627 2712	7798 1243	1394 47	76.92 % 67.77 %	19.58 % 31.06 %	3.50 % 1.17 %
Zoho Mail	40117 3898	31303 2817	7430 1038	1384 43	78.03 % 72.27 %	18.52 % 26.63 %	3.45 % 1.10 %
ProtonMail	39371 3953	30858 2797	7262 1112	1251 44	78.38 % 70.76 %	18.45 % 28.13 %	3.18 % 1.11 %
Custom Mail	39847 4154	31718 3064	6860 1049	1269 41	79.60 % 73.76 %	17.22 % 25.25 %	3.18 % 0.99 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.