ConvertKit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.747 40.838	128.236 28.449	47.764 11.943	5.747 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.56 % 69.66 %	26.28 % 29.24 %	3.16 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13973 3108	10409 2310	3157 763	407 35	74.49 % 74.32 %	22.59 % 24.55 %	2.91 % 1.13 %
Elektronics	14245 3168	10035 2203	3755 930	455 35	70.45 % 69.54 %	26.36 % 29.36 %	3.19 % 1.10 %
Entertainment	13704 3097	9594 2149	3669 920	441 28	70.01 % 69.39 %	26.77 % 29.71 %	3.22 % 0.90 %
Cosmetics & Beauty	14247 3104	10035 2138	3762 928	450 38	70.44 % 68.88 %	26.41 % 29.90 %	3.16 % 1.22 %
Food & Drink	14389 2988	10630 2221	3323 729	436 38	73.88 % 74.33 %	23.09 % 24.40 %	3.03 % 1.27 %
Home & Garden	13709 3198	10201 2374	3104 790	404 34	74.41 % 74.23 %	22.64 % 24.70 %	2.95 % 1.06 %
Finance	13986 3213	9245 2065	4259 1111	482 37	66.10 % 64.27 %	30.45 % 34.58 %	3.45 % 1.15 %
Health	14049 3194	9381 2052	4206 1109	462 33	66.77 % 64.25 %	29.94 % 34.72 %	3.29 % 1.03 %
Pets	13994 3075	10364 2277	3222 768	408 30	74.06 % 74.05 %	23.02 % 24.98 %	2.92 % 0.98 %
Sport & Fitness	14098 3244	9861 2247	3783 961	454 36	69.95 % 69.27 %	26.83 % 29.62 %	3.22 % 1.11 %
Job & Career	13885 3038	9656 2106	3759 898	470 34	69.54 % 69.32 %	27.07 % 29.56 %	3.38 % 1.12 %
Dating	13840 3120	8736 1854	4626 1226	478 40	63.12 % 59.42 %	33.42 % 39.29 %	3.45 % 1.28 %
Other	13628 3291	10089 2453	3139 810	400 28	74.03 % 74.54 %	23.03 % 24.61 %	2.94 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18052 3918	11967 2512	5469 1366	616 40	66.29 % 64.11 %	30.30 % 34.86 %	3.41 % 1.02 %
Outlook Mail	18006 4078	12126 2660	5261 1375	619 43	67.34 % 65.23 %	29.22 % 33.72 %	3.44 % 1.05 %
Yahoo Mail	18592 4200	13214 2966	4813 1187	565 47	71.07 % 70.62 %	25.89 % 28.26 %	3.04 % 1.12 %
AOL Mail	18121 4366	12861 3106	4678 1213	582 47	70.97 % 71.14 %	25.82 % 27.78 %	3.21 % 1.08 %
Mail.com	17324 4218	12576 3033	4222 1137	526 48	72.59 % 71.91 %	24.37 % 26.96 %	3.04 % 1.14 %
Yandex Mail	17504 4051	12173 2782	4759 1223	572 46	69.54 % 68.67 %	27.19 % 30.19 %	3.27 % 1.14 %
GMX Mail	18642 4002	13027 2712	5023 1243	592 47	69.88 % 67.77 %	26.94 % 31.06 %	3.18 % 1.17 %
Zoho Mail	18877 3898	13643 2817	4656 1038	578 43	72.27 % 72.27 %	24.66 % 26.63 %	3.06 % 1.10 %
ProtonMail	18147 3953	12950 2797	4638 1112	559 44	71.36 % 70.76 %	25.56 % 28.13 %	3.08 % 1.11 %
Custom Mail	18482 4154	13699 3064	4245 1049	538 41	74.12 % 73.76 %	22.97 % 25.25 %	2.91 % 0.99 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.