ConvertKit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.617 40.838	290.653 28.449	76.359 11.943	13.605 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.36 % 69.66 %	20.06 % 29.24 %	3.57 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29292 3108	23283 2310	5058 763	951 35	79.49 % 74.32 %	17.27 % 24.55 %	3.25 % 1.13 %
Elektronics	29269 3168	22517 2203	5777 930	975 35	76.93 % 69.54 %	19.74 % 29.36 %	3.33 % 1.10 %
Entertainment	29148 3097	22185 2149	5897 920	1066 28	76.11 % 69.39 %	20.23 % 29.71 %	3.66 % 0.90 %
Cosmetics & Beauty	29429 3104	22405 2138	5964 928	1060 38	76.13 % 68.88 %	20.27 % 29.90 %	3.60 % 1.22 %
Food & Drink	29332 2988	23201 2221	5166 729	965 38	79.10 % 74.33 %	17.61 % 24.40 %	3.29 % 1.27 %
Home & Garden	29177 3198	23194 2374	5039 790	944 34	79.49 % 74.23 %	17.27 % 24.70 %	3.24 % 1.06 %
Finance	29193 3213	21275 2065	6753 1111	1165 37	72.88 % 64.27 %	23.13 % 34.58 %	3.99 % 1.15 %
Health	29361 3194	21679 2052	6578 1109	1104 33	73.84 % 64.25 %	22.40 % 34.72 %	3.76 % 1.03 %
Pets	29421 3075	23161 2277	5297 768	963 30	78.72 % 74.05 %	18.00 % 24.98 %	3.27 % 0.98 %
Sport & Fitness	29431 3244	22147 2247	6159 961	1125 36	75.25 % 69.27 %	20.93 % 29.62 %	3.82 % 1.11 %
Job & Career	29321 3038	21871 2106	6296 898	1154 34	74.59 % 69.32 %	21.47 % 29.56 %	3.94 % 1.12 %
Dating	29262 3120	20922 1854	7162 1226	1178 40	71.50 % 59.42 %	24.48 % 39.29 %	4.03 % 1.28 %
Other	28981 3291	22813 2453	5213 810	955 28	78.72 % 74.54 %	17.99 % 24.61 %	3.30 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37909 3918	27757 2512	8684 1366	1468 40	73.22 % 64.11 %	22.91 % 34.86 %	3.87 % 1.02 %
Outlook Mail	37623 4078	27705 2660	8425 1375	1493 43	73.64 % 65.23 %	22.39 % 33.72 %	3.97 % 1.05 %
Yahoo Mail	38693 4200	29475 2966	7847 1187	1371 47	76.18 % 70.62 %	20.28 % 28.26 %	3.54 % 1.12 %
AOL Mail	38076 4366	28963 3106	7710 1213	1403 47	76.07 % 71.14 %	20.25 % 27.78 %	3.68 % 1.08 %
Mail.com	37242 4218	28912 3033	7031 1137	1299 48	77.63 % 71.91 %	18.88 % 26.96 %	3.49 % 1.14 %
Yandex Mail	37431 4051	28002 2782	7962 1223	1467 46	74.81 % 68.67 %	21.27 % 30.19 %	3.92 % 1.14 %
GMX Mail	38430 4002	29468 2712	7626 1243	1336 47	76.68 % 67.77 %	19.84 % 31.06 %	3.48 % 1.17 %
Zoho Mail	38728 3898	30132 2817	7259 1038	1337 43	77.80 % 72.27 %	18.74 % 26.63 %	3.45 % 1.10 %
ProtonMail	38024 3953	29701 2797	7112 1112	1211 44	78.11 % 70.76 %	18.70 % 28.13 %	3.18 % 1.11 %
Custom Mail	38461 4154	30538 3064	6703 1049	1220 41	79.40 % 73.76 %	17.43 % 25.25 %	3.17 % 0.99 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.