ConvertKit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
105.128 106.755	67.032 73.230	35.401 32.267	2.695 1.258

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats ConvertKit in this comparison.

Inbox Rate	Spam Rate	Lost Rate
63.76 % 68.60 %	33.67 % 30.23 %	2.56 % 1.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7981 8277	5450 6058	2328 2120	203 99	68.29 % 73.19 %	29.17 % 25.61 %	2.54 % 1.20 %
Elektronics	8415 8398	5341 5720	2854 2575	220 103	63.47 % 68.11 %	33.92 % 30.66 %	2.61 % 1.23 %
Entertainment	8116 8225	5141 5618	2767 2522	208 85	63.34 % 68.30 %	34.09 % 30.66 %	2.56 % 1.03 %
Cosmetics & Beauty	8330 8314	5301 5654	2813 2554	216 106	63.64 % 68.01 %	33.77 % 30.72 %	2.59 % 1.27 %
Food & Drink	8517 7771	5796 5697	2500 1979	221 95	68.05 % 73.31 %	29.35 % 25.47 %	2.59 % 1.22 %
Home & Garden	7780 8012	5317 5860	2265 2055	198 97	68.34 % 73.14 %	29.11 % 25.65 %	2.54 % 1.21 %
Finance	8059 8213	4697 5195	3155 2917	207 101	58.28 % 63.25 %	39.15 % 35.52 %	2.57 % 1.23 %
Health	8043 8167	4717 5186	3121 2889	205 92	58.65 % 63.50 %	38.80 % 35.37 %	2.55 % 1.13 %
Pets	8129 8338	5563 6094	2362 2151	204 93	68.43 % 73.09 %	29.06 % 25.80 %	2.51 % 1.12 %
Sport & Fitness	7995 8399	5055 5724	2734 2574	206 101	63.23 % 68.15 %	34.20 % 30.65 %	2.58 % 1.20 %
Job & Career	7878 8258	4986 5644	2690 2517	202 97	63.29 % 68.35 %	34.15 % 30.48 %	2.56 % 1.17 %
Dating	8022 8152	4294 4753	3526 3301	202 98	53.53 % 58.30 %	43.95 % 40.49 %	2.52 % 1.20 %
Other	7863 8231	5374 6027	2286 2113	203 91	68.35 % 73.22 %	29.07 % 25.67 %	2.58 % 1.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10396 10186	6058 6388	4071 3687	267 111	58.27 % 62.71 %	39.16 % 36.20 %	2.57 % 1.09 %
Outlook Mail	10411 10664	6254 6896	3888 3642	269 126	60.07 % 64.67 %	37.35 % 34.15 %	2.58 % 1.18 %
Yahoo Mail	10844 10937	7049 7616	3524 3183	271 138	65.00 % 69.64 %	32.50 % 29.10 %	2.50 % 1.26 %
AOL Mail	10564 11063	6866 7731	3429 3201	269 131	64.99 % 69.88 %	32.46 % 28.93 %	2.55 % 1.18 %
Mail.com	9837 10790	6536 7660	3050 3008	251 122	66.44 % 70.99 %	31.01 % 27.88 %	2.55 % 1.13 %
Yandex Mail	9985 10507	6297 7145	3436 3243	252 119	63.06 % 68.00 %	34.41 % 30.87 %	2.52 % 1.13 %
GMX Mail	10883 10492	6749 7002	3842 3364	292 126	62.01 % 66.74 %	35.30 % 32.06 %	2.68 % 1.20 %
Zoho Mail	10972 10534	7222 7473	3467 2936	283 125	65.82 % 70.94 %	31.60 % 27.87 %	2.58 % 1.19 %
ProtonMail	10474 10716	6688 7424	3518 3164	268 128	63.85 % 69.28 %	33.59 % 29.53 %	2.56 % 1.19 %
Custom Mail	10762 10866	7313 7895	3176 2839	273 132	67.95 % 72.66 %	29.51 % 26.13 %	2.54 % 1.21 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.