ConvertKit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.851 40.838	161.920 28.449	53.607 11.943	7.324 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.66 % 69.66 %	24.06 % 29.24 %	3.29 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17227 3108	13154 2310	3555 763	518 35	76.36 % 74.32 %	20.64 % 24.55 %	3.01 % 1.13 %
Elektronics	17346 3168	12609 2203	4167 930	570 35	72.69 % 69.54 %	24.02 % 29.36 %	3.29 % 1.10 %
Entertainment	16893 3097	12220 2149	4122 920	551 28	72.34 % 69.39 %	24.40 % 29.71 %	3.26 % 0.90 %
Cosmetics & Beauty	17352 3104	12573 2138	4213 928	566 38	72.46 % 68.88 %	24.28 % 29.90 %	3.26 % 1.22 %
Food & Drink	17410 2988	13177 2221	3693 729	540 38	75.69 % 74.33 %	21.21 % 24.40 %	3.10 % 1.27 %
Home & Garden	16881 3198	12873 2374	3495 790	513 34	76.26 % 74.23 %	20.70 % 24.70 %	3.04 % 1.06 %
Finance	17177 3213	11801 2065	4778 1111	598 37	68.70 % 64.27 %	27.82 % 34.58 %	3.48 % 1.15 %
Health	17037 3194	11801 2052	4659 1109	577 33	69.27 % 64.25 %	27.35 % 34.72 %	3.39 % 1.03 %
Pets	17285 3075	13102 2277	3653 768	530 30	75.80 % 74.05 %	21.13 % 24.98 %	3.07 % 0.98 %
Sport & Fitness	17248 3244	12375 2247	4267 961	606 36	71.75 % 69.27 %	24.74 % 29.62 %	3.51 % 1.11 %
Job & Career	17082 3038	12193 2106	4277 898	612 34	71.38 % 69.32 %	25.04 % 29.56 %	3.58 % 1.12 %
Dating	17068 3120	11280 1854	5159 1226	629 40	66.09 % 59.42 %	30.23 % 39.29 %	3.69 % 1.28 %
Other	16845 3291	12762 2453	3569 810	514 28	75.76 % 74.54 %	21.19 % 24.61 %	3.05 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22266 3918	15315 2512	6137 1366	814 40	68.78 % 64.11 %	27.56 % 34.86 %	3.66 % 1.02 %
Outlook Mail	22185 4078	15468 2660	5932 1375	785 43	69.72 % 65.23 %	26.74 % 33.72 %	3.54 % 1.05 %
Yahoo Mail	22773 4200	16600 2966	5440 1187	733 47	72.89 % 70.62 %	23.89 % 28.26 %	3.22 % 1.12 %
AOL Mail	22211 4366	16183 3106	5289 1213	739 47	72.86 % 71.14 %	23.81 % 27.78 %	3.33 % 1.08 %
Mail.com	21414 4218	15941 3033	4797 1137	676 48	74.44 % 71.91 %	22.40 % 26.96 %	3.16 % 1.14 %
Yandex Mail	21568 4051	15407 2782	5408 1223	753 46	71.43 % 68.67 %	25.07 % 30.19 %	3.49 % 1.14 %
GMX Mail	22685 4002	16406 2712	5547 1243	732 47	72.32 % 67.77 %	24.45 % 31.06 %	3.23 % 1.17 %
Zoho Mail	22923 3898	17022 2817	5178 1038	723 43	74.26 % 72.27 %	22.59 % 26.63 %	3.15 % 1.10 %
ProtonMail	22211 3953	16394 2797	5136 1112	681 44	73.81 % 70.76 %	23.12 % 28.13 %	3.07 % 1.11 %
Custom Mail	22615 4154	17184 3064	4743 1049	688 41	75.98 % 73.76 %	20.97 % 25.25 %	3.04 % 0.99 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.