ConvertKit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
339.295 40.838	256.993 28.449	70.355 11.943	11.947 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.74 % 69.66 %	20.74 % 29.24 %	3.52 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26161 3108	20662 2310	4667 763	832 35	78.98 % 74.32 %	17.84 % 24.55 %	3.18 % 1.13 %
Elektronics	26232 3168	20008 2203	5360 930	864 35	76.27 % 69.54 %	20.43 % 29.36 %	3.29 % 1.10 %
Entertainment	25942 3097	19570 2149	5431 920	941 28	75.44 % 69.39 %	20.94 % 29.71 %	3.63 % 0.90 %
Cosmetics & Beauty	26264 3104	19840 2138	5502 928	922 38	75.54 % 68.88 %	20.95 % 29.90 %	3.51 % 1.22 %
Food & Drink	26247 2988	20609 2221	4788 729	850 38	78.52 % 74.33 %	18.24 % 24.40 %	3.24 % 1.27 %
Home & Garden	25966 3198	20512 2374	4629 790	825 34	79.00 % 74.23 %	17.83 % 24.70 %	3.18 % 1.06 %
Finance	25943 3213	18715 2065	6217 1111	1011 37	72.14 % 64.27 %	23.96 % 34.58 %	3.90 % 1.15 %
Health	26241 3194	19191 2052	6087 1109	963 33	73.13 % 64.25 %	23.20 % 34.72 %	3.67 % 1.03 %
Pets	26221 3075	20508 2277	4863 768	850 30	78.21 % 74.05 %	18.55 % 24.98 %	3.24 % 0.98 %
Sport & Fitness	26169 3244	19533 2247	5647 961	989 36	74.64 % 69.27 %	21.58 % 29.62 %	3.78 % 1.11 %
Job & Career	26151 3038	19356 2106	5773 898	1022 34	74.02 % 69.32 %	22.08 % 29.56 %	3.91 % 1.12 %
Dating	26063 3120	18389 1854	6634 1226	1040 40	70.56 % 59.42 %	25.45 % 39.29 %	3.99 % 1.28 %
Other	25695 3291	20100 2453	4757 810	838 28	78.23 % 74.54 %	18.51 % 24.61 %	3.26 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33717 3918	24439 2512	7990 1366	1288 40	72.48 % 64.11 %	23.70 % 34.86 %	3.82 % 1.02 %
Outlook Mail	33635 4078	24543 2660	7777 1375	1315 43	72.97 % 65.23 %	23.12 % 33.72 %	3.91 % 1.05 %
Yahoo Mail	34583 4200	26148 2966	7218 1187	1217 47	75.61 % 70.62 %	20.87 % 28.26 %	3.52 % 1.12 %
AOL Mail	33904 4366	25617 3106	7066 1213	1221 47	75.56 % 71.14 %	20.84 % 27.78 %	3.60 % 1.08 %
Mail.com	33109 4218	25536 3033	6447 1137	1126 48	77.13 % 71.91 %	19.47 % 26.96 %	3.40 % 1.14 %
Yandex Mail	33257 4051	24696 2782	7290 1223	1271 46	74.26 % 68.67 %	21.92 % 30.19 %	3.82 % 1.14 %
GMX Mail	34311 4002	26068 2712	7076 1243	1167 47	75.98 % 67.77 %	20.62 % 31.06 %	3.40 % 1.17 %
Zoho Mail	34595 3898	26699 2817	6712 1038	1184 43	77.18 % 72.27 %	19.40 % 26.63 %	3.42 % 1.10 %
ProtonMail	33802 3953	26136 2797	6587 1112	1079 44	77.32 % 70.76 %	19.49 % 28.13 %	3.19 % 1.11 %
Custom Mail	34382 4154	27111 3064	6192 1049	1079 41	78.85 % 73.76 %	18.01 % 25.25 %	3.14 % 0.99 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.