ConvertKit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.226 40.838	184.463 28.449	57.433 11.943	8.330 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.72 % 69.66 %	22.95 % 29.24 %	3.33 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19270 3108	14886 2310	3796 763	588 35	77.25 % 74.32 %	19.70 % 24.55 %	3.05 % 1.13 %
Elektronics	19473 3168	14391 2203	4449 930	633 35	73.90 % 69.54 %	22.85 % 29.36 %	3.25 % 1.10 %
Entertainment	19103 3097	14029 2149	4431 920	643 28	73.44 % 69.39 %	23.20 % 29.71 %	3.37 % 0.90 %
Cosmetics & Beauty	19535 3104	14363 2138	4520 928	652 38	73.52 % 68.88 %	23.14 % 29.90 %	3.34 % 1.22 %
Food & Drink	19456 2988	14918 2221	3939 729	599 38	76.68 % 74.33 %	20.25 % 24.40 %	3.08 % 1.27 %
Home & Garden	19021 3198	14689 2374	3751 790	581 34	77.23 % 74.23 %	19.72 % 24.70 %	3.05 % 1.06 %
Finance	19250 3213	13454 2065	5110 1111	686 37	69.89 % 64.27 %	26.55 % 34.58 %	3.56 % 1.15 %
Health	19139 3194	13500 2052	4979 1109	660 33	70.54 % 64.25 %	26.01 % 34.72 %	3.45 % 1.03 %
Pets	19356 3075	14824 2277	3924 768	608 30	76.59 % 74.05 %	20.27 % 24.98 %	3.14 % 0.98 %
Sport & Fitness	19355 3244	14102 2247	4579 961	674 36	72.86 % 69.27 %	23.66 % 29.62 %	3.48 % 1.11 %
Job & Career	19196 3038	13880 2106	4622 898	694 34	72.31 % 69.32 %	24.08 % 29.56 %	3.62 % 1.12 %
Dating	19088 3120	12888 1854	5484 1226	716 40	67.52 % 59.42 %	28.73 % 39.29 %	3.75 % 1.28 %
Other	18984 3291	14539 2453	3849 810	596 28	76.59 % 74.54 %	20.27 % 24.61 %	3.14 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24975 3918	17501 2512	6564 1366	910 40	70.07 % 64.11 %	26.28 % 34.86 %	3.64 % 1.02 %
Outlook Mail	24883 4078	17630 2660	6349 1375	904 43	70.85 % 65.23 %	25.52 % 33.72 %	3.63 % 1.05 %
Yahoo Mail	25628 4200	18915 2966	5864 1187	849 47	73.81 % 70.62 %	22.88 % 28.26 %	3.31 % 1.12 %
AOL Mail	25010 4366	18466 3106	5703 1213	841 47	73.83 % 71.14 %	22.80 % 27.78 %	3.36 % 1.08 %
Mail.com	24156 4218	18220 3033	5168 1137	768 48	75.43 % 71.91 %	21.39 % 26.96 %	3.18 % 1.14 %
Yandex Mail	24217 4051	17531 2782	5828 1223	858 46	72.39 % 68.67 %	24.07 % 30.19 %	3.54 % 1.14 %
GMX Mail	25365 4002	18660 2712	5891 1243	814 47	73.57 % 67.77 %	23.22 % 31.06 %	3.21 % 1.17 %
Zoho Mail	25690 3898	19332 2817	5531 1038	827 43	75.25 % 72.27 %	21.53 % 26.63 %	3.22 % 1.10 %
ProtonMail	24943 3953	18699 2797	5466 1112	778 44	74.97 % 70.76 %	21.91 % 28.13 %	3.12 % 1.11 %
Custom Mail	25359 4154	19509 3064	5069 1049	781 41	76.93 % 73.76 %	19.99 % 25.25 %	3.08 % 0.99 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.