ConvertKit and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.576
40.838
|
206.826
28.449
|
61.323
11.943
|
9.427
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.51 %
69.66 %
|
22.09 %
29.24 %
|
3.40 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21385
3108
|
16655
2310
|
4058
763
|
672
35
|
77.88 %
74.32 %
|
18.98 %
24.55 %
|
3.14 %
1.13 %
|
Elektronics |
21587
3168
|
16163
2203
|
4725
930
|
699
35
|
74.87 %
69.54 %
|
21.89 %
29.36 %
|
3.24 %
1.10 %
|
Entertainment |
21197
3097
|
15734
2149
|
4733
920
|
730
28
|
74.23 %
69.39 %
|
22.33 %
29.71 %
|
3.44 %
0.90 %
|
Cosmetics & Beauty |
21553
3104
|
16027
2138
|
4810
928
|
716
38
|
74.36 %
68.88 %
|
22.32 %
29.90 %
|
3.32 %
1.22 %
|
Food & Drink |
21551
2988
|
16682
2221
|
4196
729
|
673
38
|
77.41 %
74.33 %
|
19.47 %
24.40 %
|
3.12 %
1.27 %
|
Home & Garden |
21117
3198
|
16461
2374
|
4008
790
|
648
34
|
77.95 %
74.23 %
|
18.98 %
24.70 %
|
3.07 %
1.06 %
|
Finance |
21276
3213
|
15063
2065
|
5434
1111
|
779
37
|
70.80 %
64.27 %
|
25.54 %
34.58 %
|
3.66 %
1.15 %
|
Health |
21310
3194
|
15236
2052
|
5311
1109
|
763
33
|
71.50 %
64.25 %
|
24.92 %
34.72 %
|
3.58 %
1.03 %
|
Pets |
21462
3075
|
16569
2277
|
4208
768
|
685
30
|
77.20 %
74.05 %
|
19.61 %
24.98 %
|
3.19 %
0.98 %
|
Sport & Fitness |
21453
3244
|
15779
2247
|
4899
961
|
775
36
|
73.55 %
69.27 %
|
22.84 %
29.62 %
|
3.61 %
1.11 %
|
Job & Career |
21422
3038
|
15632
2106
|
4987
898
|
803
34
|
72.97 %
69.32 %
|
23.28 %
29.56 %
|
3.75 %
1.12 %
|
Dating |
21261
3120
|
14612
1854
|
5836
1226
|
813
40
|
68.73 %
59.42 %
|
27.45 %
39.29 %
|
3.82 %
1.28 %
|
Other |
21002
3291
|
16213
2453
|
4118
810
|
671
28
|
77.20 %
74.54 %
|
19.61 %
24.61 %
|
3.19 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27643
3918
|
19622
2512
|
6994
1366
|
1027
40
|
70.98 %
64.11 %
|
25.30 %
34.86 %
|
3.72 %
1.02 %
|
Outlook Mail |
27606
4078
|
19779
2660
|
6788
1375
|
1039
43
|
71.65 %
65.23 %
|
24.59 %
33.72 %
|
3.76 %
1.05 %
|
Yahoo Mail |
28432
4200
|
21171
2966
|
6284
1187
|
977
47
|
74.46 %
70.62 %
|
22.10 %
28.26 %
|
3.44 %
1.12 %
|
AOL Mail |
27762
4366
|
20704
3106
|
6115
1213
|
943
47
|
74.58 %
71.14 %
|
22.03 %
27.78 %
|
3.40 %
1.08 %
|
Mail.com |
26928
4218
|
20484
3033
|
5560
1137
|
884
48
|
76.07 %
71.91 %
|
20.65 %
26.96 %
|
3.28 %
1.14 %
|
Yandex Mail |
26896
4051
|
19657
2782
|
6251
1223
|
988
46
|
73.09 %
68.67 %
|
23.24 %
30.19 %
|
3.67 %
1.14 %
|
GMX Mail |
28109
4002
|
20950
2712
|
6247
1243
|
912
47
|
74.53 %
67.77 %
|
22.22 %
31.06 %
|
3.24 %
1.17 %
|
Zoho Mail |
28396
3898
|
21602
2817
|
5873
1038
|
921
43
|
76.07 %
72.27 %
|
20.68 %
26.63 %
|
3.24 %
1.10 %
|
ProtonMail |
27671
3953
|
21003
2797
|
5803
1112
|
865
44
|
75.90 %
70.76 %
|
20.97 %
28.13 %
|
3.13 %
1.11 %
|
Custom Mail |
28133
4154
|
21854
3064
|
5408
1049
|
871
41
|
77.68 %
73.76 %
|
19.22 %
25.25 %
|
3.10 %
0.99 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
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