ConvertKit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.576 40.838	206.826 28.449	61.323 11.943	9.427 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.51 % 69.66 %	22.09 % 29.24 %	3.40 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21385 3108	16655 2310	4058 763	672 35	77.88 % 74.32 %	18.98 % 24.55 %	3.14 % 1.13 %
Elektronics	21587 3168	16163 2203	4725 930	699 35	74.87 % 69.54 %	21.89 % 29.36 %	3.24 % 1.10 %
Entertainment	21197 3097	15734 2149	4733 920	730 28	74.23 % 69.39 %	22.33 % 29.71 %	3.44 % 0.90 %
Cosmetics & Beauty	21553 3104	16027 2138	4810 928	716 38	74.36 % 68.88 %	22.32 % 29.90 %	3.32 % 1.22 %
Food & Drink	21551 2988	16682 2221	4196 729	673 38	77.41 % 74.33 %	19.47 % 24.40 %	3.12 % 1.27 %
Home & Garden	21117 3198	16461 2374	4008 790	648 34	77.95 % 74.23 %	18.98 % 24.70 %	3.07 % 1.06 %
Finance	21276 3213	15063 2065	5434 1111	779 37	70.80 % 64.27 %	25.54 % 34.58 %	3.66 % 1.15 %
Health	21310 3194	15236 2052	5311 1109	763 33	71.50 % 64.25 %	24.92 % 34.72 %	3.58 % 1.03 %
Pets	21462 3075	16569 2277	4208 768	685 30	77.20 % 74.05 %	19.61 % 24.98 %	3.19 % 0.98 %
Sport & Fitness	21453 3244	15779 2247	4899 961	775 36	73.55 % 69.27 %	22.84 % 29.62 %	3.61 % 1.11 %
Job & Career	21422 3038	15632 2106	4987 898	803 34	72.97 % 69.32 %	23.28 % 29.56 %	3.75 % 1.12 %
Dating	21261 3120	14612 1854	5836 1226	813 40	68.73 % 59.42 %	27.45 % 39.29 %	3.82 % 1.28 %
Other	21002 3291	16213 2453	4118 810	671 28	77.20 % 74.54 %	19.61 % 24.61 %	3.19 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27643 3918	19622 2512	6994 1366	1027 40	70.98 % 64.11 %	25.30 % 34.86 %	3.72 % 1.02 %
Outlook Mail	27606 4078	19779 2660	6788 1375	1039 43	71.65 % 65.23 %	24.59 % 33.72 %	3.76 % 1.05 %
Yahoo Mail	28432 4200	21171 2966	6284 1187	977 47	74.46 % 70.62 %	22.10 % 28.26 %	3.44 % 1.12 %
AOL Mail	27762 4366	20704 3106	6115 1213	943 47	74.58 % 71.14 %	22.03 % 27.78 %	3.40 % 1.08 %
Mail.com	26928 4218	20484 3033	5560 1137	884 48	76.07 % 71.91 %	20.65 % 26.96 %	3.28 % 1.14 %
Yandex Mail	26896 4051	19657 2782	6251 1223	988 46	73.09 % 68.67 %	23.24 % 30.19 %	3.67 % 1.14 %
GMX Mail	28109 4002	20950 2712	6247 1243	912 47	74.53 % 67.77 %	22.22 % 31.06 %	3.24 % 1.17 %
Zoho Mail	28396 3898	21602 2817	5873 1038	921 43	76.07 % 72.27 %	20.68 % 26.63 %	3.24 % 1.10 %
ProtonMail	27671 3953	21003 2797	5803 1112	865 44	75.90 % 70.76 %	20.97 % 28.13 %	3.13 % 1.11 %
Custom Mail	28133 4154	21854 3064	5408 1049	871 41	77.68 % 73.76 %	19.22 % 25.25 %	3.10 % 0.99 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.