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ConvertKit and SendInBlue Email Deliverability Comparison

  ConvertKit
  SendInBlue

In this comparison, the deliverability of ConvertKit and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.211
  113.949
  72.588
  71.091
  37.678
  39.710
  2.945
  3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  64.12 %
  62.39 %
  33.28 %
  34.85 %
  2.60 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8673
  8813
  5962
  5942
  2486
  2630
  225
  241
  68.74 %
  67.42 %
  28.66 %
  29.84 %
  2.59 %
  2.73 %
Elektronics
  8990
  8771
  5732
  5438
  3020
  3090
  238
  243
  63.76 %
  62.00 %
  33.59 %
  35.23 %
  2.65 %
  2.77 %
Entertainment
  8674
  8983
  5517
  5544
  2930
  3190
  227
  249
  63.60 %
  61.72 %
  33.78 %
  35.51 %
  2.62 %
  2.77 %
Cosmetics & Beauty
  8904
  8735
  5694
  5419
  2976
  3072
  234
  244
  63.95 %
  62.04 %
  33.42 %
  35.17 %
  2.63 %
  2.79 %
Food & Drink
  9162
  9406
  6266
  6288
  2655
  2862
  241
  256
  68.39 %
  66.85 %
  28.98 %
  30.43 %
  2.63 %
  2.72 %
Home & Garden
  8425
  8835
  5784
  5895
  2424
  2697
  217
  243
  68.65 %
  66.72 %
  28.77 %
  30.53 %
  2.58 %
  2.75 %
Finance
  8697
  8472
  5104
  4842
  3366
  3397
  227
  233
  58.69 %
  57.15 %
  38.70 %
  40.10 %
  2.61 %
  2.75 %
Health
  8791
  8826
  5185
  5022
  3378
  3561
  228
  243
  58.98 %
  56.90 %
  38.43 %
  40.35 %
  2.59 %
  2.75 %
Pets
  8685
  8895
  5969
  5935
  2494
  2717
  222
  243
  68.73 %
  66.72 %
  28.72 %
  30.55 %
  2.56 %
  2.73 %
Sport & Fitness
  8689
  8178
  5536
  5075
  2925
  2876
  228
  227
  63.71 %
  62.06 %
  33.66 %
  35.17 %
  2.62 %
  2.78 %
Job & Career
  8489
  8683
  5411
  5388
  2858
  3053
  220
  242
  63.74 %
  62.05 %
  33.67 %
  35.16 %
  2.59 %
  2.79 %
Dating
  8610
  8596
  4639
  4453
  3751
  3906
  220
  237
  53.88 %
  51.80 %
  43.57 %
  45.44 %
  2.56 %
  2.76 %
Other
  8422
  8756
  5789
  5850
  2415
  2659
  218
  247
  68.74 %
  66.81 %
  28.67 %
  30.37 %
  2.59 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11210
  12119
  6574
  6872
  4344
  4910
  292
  337
  58.64 %
  56.70 %
  38.75 %
  40.51 %
  2.60 %
  2.78 %
Outlook Mail
  11198
  10600
  6769
  6228
  4135
  4080
  294
  292
  60.45 %
  58.75 %
  36.93 %
  38.49 %
  2.63 %
  2.75 %
Yahoo Mail
  11680
  10888
  7635
  6937
  3749
  3647
  296
  304
  65.37 %
  63.71 %
  32.10 %
  33.50 %
  2.53 %
  2.79 %
AOL Mail
  11258
  11897
  7354
  7544
  3614
  4028
  290
  325
  65.32 %
  63.41 %
  32.10 %
  33.86 %
  2.58 %
  2.73 %
Mail.com
  10682
  11371
  7140
  7348
  3266
  3709
  276
  314
  66.84 %
  64.62 %
  30.57 %
  32.62 %
  2.58 %
  2.76 %
Yandex Mail
  10699
  11430
  6777
  7048
  3648
  4063
  274
  319
  63.34 %
  61.66 %
  34.10 %
  35.55 %
  2.56 %
  2.79 %
GMX Mail
  11747
  11194
  7326
  6800
  4101
  4085
  320
  309
  62.36 %
  60.75 %
  34.91 %
  36.49 %
  2.72 %
  2.76 %
Zoho Mail
  11877
  11196
  7861
  7238
  3703
  3652
  313
  306
  66.19 %
  64.65 %
  31.18 %
  32.62 %
  2.64 %
  2.73 %
ProtonMail
  11329
  11640
  7272
  7320
  3763
  4002
  294
  318
  64.19 %
  62.89 %
  33.22 %
  34.38 %
  2.60 %
  2.73 %
Custom Mail
  11531
  11614
  7880
  7756
  3355
  3534
  296
  324
  68.34 %
  66.78 %
  29.10 %
  30.43 %
  2.57 %
  2.79 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.