ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.617 379.055	290.653 287.481	76.359 77.770	13.605 13.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.36 % 75.84 %	20.06 % 20.52 %	3.57 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29292 29314	23283 23099	5058 5250	951 965	79.49 % 78.80 %	17.27 % 17.91 %	3.25 % 3.29 %
Elektronics	29269 29271	22517 22459	5777 5811	975 1001	76.93 % 76.73 %	19.74 % 19.85 %	3.33 % 3.42 %
Entertainment	29148 28861	22185 21765	5897 5978	1066 1118	76.11 % 75.41 %	20.23 % 20.71 %	3.66 % 3.87 %
Cosmetics & Beauty	29429 29181	22405 22083	5964 6031	1060 1067	76.13 % 75.68 %	20.27 % 20.67 %	3.60 % 3.66 %
Food & Drink	29332 29291	23201 23150	5166 5215	965 926	79.10 % 79.03 %	17.61 % 17.80 %	3.29 % 3.16 %
Home & Garden	29177 29558	23194 23304	5039 5313	944 941	79.49 % 78.84 %	17.27 % 17.97 %	3.24 % 3.18 %
Finance	29193 29047	21275 21071	6753 6811	1165 1165	72.88 % 72.54 %	23.13 % 23.45 %	3.99 % 4.01 %
Health	29361 29286	21679 21468	6578 6715	1104 1103	73.84 % 73.30 %	22.40 % 22.93 %	3.76 % 3.77 %
Pets	29421 28419	23161 22243	5297 5175	963 1001	78.72 % 78.27 %	18.00 % 18.21 %	3.27 % 3.52 %
Sport & Fitness	29431 28624	22147 21477	6159 6056	1125 1091	75.25 % 75.03 %	20.93 % 21.16 %	3.82 % 3.81 %
Job & Career	29321 28962	21871 21429	6296 6335	1154 1198	74.59 % 73.99 %	21.47 % 21.87 %	3.94 % 4.14 %
Dating	29262 30136	20922 21235	7162 7681	1178 1220	71.50 % 70.46 %	24.48 % 25.49 %	4.03 % 4.05 %
Other	28981 29105	22813 22698	5213 5399	955 1008	78.72 % 77.99 %	17.99 % 18.55 %	3.30 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37909 37940	27757 27482	8684 8918	1468 1540	73.22 % 72.44 %	22.91 % 23.51 %	3.87 % 4.06 %
Outlook Mail	37623 37546	27705 27563	8425 8490	1493 1493	73.64 % 73.41 %	22.39 % 22.61 %	3.97 % 3.98 %
Yahoo Mail	38693 37973	29475 28699	7847 7853	1371 1421	76.18 % 75.58 %	20.28 % 20.68 %	3.54 % 3.74 %
AOL Mail	38076 38252	28963 28888	7710 7948	1403 1416	76.07 % 75.52 %	20.25 % 20.78 %	3.68 % 3.70 %
Mail.com	37242 38064	28912 29113	7031 7561	1299 1390	77.63 % 76.48 %	18.88 % 19.86 %	3.49 % 3.65 %
Yandex Mail	37431 37949	28002 28182	7962 8322	1467 1445	74.81 % 74.26 %	21.27 % 21.93 %	3.92 % 3.81 %
GMX Mail	38430 37939	29468 29060	7626 7585	1336 1294	76.68 % 76.60 %	19.84 % 19.99 %	3.48 % 3.41 %
Zoho Mail	38728 38238	30132 29562	7259 7388	1337 1288	77.80 % 77.31 %	18.74 % 19.32 %	3.45 % 3.37 %
ProtonMail	38024 37409	29701 29090	7112 7052	1211 1267	78.11 % 77.76 %	18.70 % 18.85 %	3.18 % 3.39 %
Custom Mail	38461 37745	30538 29842	6703 6653	1220 1250	79.40 % 79.06 %	17.43 % 17.63 %	3.17 % 3.31 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.