ConvertKit and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.211
113.699
|
72.588
73.351
|
37.678
37.530
|
2.945
2.818
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ConvertKit in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
64.12 %
64.51 %
|
33.28 %
33.01 %
|
2.60 %
2.48 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8673
9040
|
5962
6246
|
2486
2567
|
225
227
|
68.74 %
69.09 %
|
28.66 %
28.40 %
|
2.59 %
2.51 %
|
Elektronics |
8990
8579
|
5732
5500
|
3020
2870
|
238
209
|
63.76 %
64.11 %
|
33.59 %
33.45 %
|
2.65 %
2.44 %
|
Entertainment |
8674
8750
|
5517
5641
|
2930
2897
|
227
212
|
63.60 %
64.47 %
|
33.78 %
33.11 %
|
2.62 %
2.42 %
|
Cosmetics & Beauty |
8904
8651
|
5694
5529
|
2976
2900
|
234
222
|
63.95 %
63.91 %
|
33.42 %
33.52 %
|
2.63 %
2.57 %
|
Food & Drink |
9162
8778
|
6266
6055
|
2655
2505
|
241
218
|
68.39 %
68.98 %
|
28.98 %
28.54 %
|
2.63 %
2.48 %
|
Home & Garden |
8425
9084
|
5784
6248
|
2424
2618
|
217
218
|
68.65 %
68.78 %
|
28.77 %
28.82 %
|
2.58 %
2.40 %
|
Finance |
8697
8573
|
5104
5087
|
3366
3275
|
227
211
|
58.69 %
59.34 %
|
38.70 %
38.20 %
|
2.61 %
2.46 %
|
Health |
8791
8854
|
5185
5228
|
3378
3405
|
228
221
|
58.98 %
59.05 %
|
38.43 %
38.46 %
|
2.59 %
2.50 %
|
Pets |
8685
8262
|
5969
5741
|
2494
2313
|
222
208
|
68.73 %
69.49 %
|
28.72 %
28.00 %
|
2.56 %
2.52 %
|
Sport & Fitness |
8689
8402
|
5536
5424
|
2925
2773
|
228
205
|
63.71 %
64.56 %
|
33.66 %
33.00 %
|
2.62 %
2.44 %
|
Job & Career |
8489
8454
|
5411
5447
|
2858
2798
|
220
209
|
63.74 %
64.43 %
|
33.67 %
33.10 %
|
2.59 %
2.47 %
|
Dating |
8610
9520
|
4639
5164
|
3751
4118
|
220
238
|
53.88 %
54.24 %
|
43.57 %
43.26 %
|
2.56 %
2.50 %
|
Other |
8422
8752
|
5789
6041
|
2415
2491
|
218
220
|
68.74 %
69.02 %
|
28.67 %
28.46 %
|
2.59 %
2.51 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11210
11338
|
6574
6635
|
4344
4414
|
292
289
|
58.64 %
58.52 %
|
38.75 %
38.93 %
|
2.60 %
2.55 %
|
Outlook Mail |
11198
10836
|
6769
6595
|
4135
3978
|
294
263
|
60.45 %
60.86 %
|
36.93 %
36.71 %
|
2.63 %
2.43 %
|
Yahoo Mail |
11680
11496
|
7635
7544
|
3749
3658
|
296
294
|
65.37 %
65.62 %
|
32.10 %
31.82 %
|
2.53 %
2.56 %
|
AOL Mail |
11258
11861
|
7354
7835
|
3614
3735
|
290
291
|
65.32 %
66.06 %
|
32.10 %
31.49 %
|
2.58 %
2.45 %
|
Mail.com |
10682
11790
|
7140
7852
|
3266
3649
|
276
289
|
66.84 %
66.60 %
|
30.57 %
30.95 %
|
2.58 %
2.45 %
|
Yandex Mail |
10699
11314
|
6777
7222
|
3648
3813
|
274
279
|
63.34 %
63.83 %
|
34.10 %
33.70 %
|
2.56 %
2.47 %
|
GMX Mail |
11747
11264
|
7326
7098
|
4101
3884
|
320
282
|
62.36 %
63.01 %
|
34.91 %
34.48 %
|
2.72 %
2.50 %
|
Zoho Mail |
11877
11906
|
7861
7897
|
3703
3715
|
313
294
|
66.19 %
66.33 %
|
31.18 %
31.20 %
|
2.64 %
2.47 %
|
ProtonMail |
11329
10882
|
7272
7054
|
3763
3562
|
294
266
|
64.19 %
64.82 %
|
33.22 %
32.73 %
|
2.60 %
2.44 %
|
Custom Mail |
11531
11012
|
7880
7619
|
3355
3122
|
296
271
|
68.34 %
69.19 %
|
29.10 %
28.35 %
|
2.57 %
2.46 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
- ConvertKit and ActiveCampaign comparison
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- ConvertKit and Benchmark Email comparison
- ConvertKit and CampaignMonitor comparison
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- ConvertKit and GetResponse comparison
- ConvertKit and HubSpot comparison
- ConvertKit and Klick-Tipp comparison
- ConvertKit and MailChimp comparison
- ConvertKit and MailerLite comparison
- ConvertKit and Mailify comparison
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- ConvertKit and SendPulse comparison