ConvertKit and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.870
304.026
|
229.005
226.835
|
65.335
66.491
|
10.530
10.700
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.12 %
74.61 %
|
21.43 %
21.87 %
|
3.45 %
3.52 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23409
23576
|
18350
18328
|
4317
4500
|
742
748
|
78.39 %
77.74 %
|
18.44 %
19.09 %
|
3.17 %
3.17 %
|
Elektronics |
23619
23486
|
17836
17710
|
5003
5001
|
780
775
|
75.52 %
75.41 %
|
21.18 %
21.29 %
|
3.30 %
3.30 %
|
Entertainment |
23325
23119
|
17459
17147
|
5046
5104
|
820
868
|
74.85 %
74.17 %
|
21.63 %
22.08 %
|
3.52 %
3.75 %
|
Cosmetics & Beauty |
23668
23435
|
17731
17438
|
5122
5163
|
815
834
|
74.92 %
74.41 %
|
21.64 %
22.03 %
|
3.44 %
3.56 %
|
Food & Drink |
23683
23284
|
18468
18121
|
4468
4426
|
747
737
|
77.98 %
77.83 %
|
18.87 %
19.01 %
|
3.15 %
3.17 %
|
Home & Garden |
23229
23718
|
18232
18429
|
4278
4554
|
719
735
|
78.49 %
77.70 %
|
18.42 %
19.20 %
|
3.10 %
3.10 %
|
Finance |
23315
23286
|
16664
16543
|
5775
5826
|
876
917
|
71.47 %
71.04 %
|
24.77 %
25.02 %
|
3.76 %
3.94 %
|
Health |
23465
23520
|
16956
16886
|
5654
5788
|
855
846
|
72.26 %
71.79 %
|
24.10 %
24.61 %
|
3.64 %
3.60 %
|
Pets |
23491
22786
|
18243
17628
|
4490
4380
|
758
778
|
77.66 %
77.36 %
|
19.11 %
19.22 %
|
3.23 %
3.41 %
|
Sport & Fitness |
23604
22941
|
17503
16965
|
5243
5139
|
858
837
|
74.15 %
73.95 %
|
22.21 %
22.40 %
|
3.63 %
3.65 %
|
Job & Career |
23563
23240
|
17317
16980
|
5343
5353
|
903
907
|
73.49 %
73.06 %
|
22.68 %
23.03 %
|
3.83 %
3.90 %
|
Dating |
23411
24272
|
16290
16672
|
6195
6673
|
926
927
|
69.58 %
68.69 %
|
26.46 %
27.49 %
|
3.96 %
3.82 %
|
Other |
23088
23363
|
17956
17988
|
4401
4584
|
731
791
|
77.77 %
76.99 %
|
19.06 %
19.62 %
|
3.17 %
3.39 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30393
30447
|
21809
21599
|
7442
7655
|
1142
1193
|
71.76 %
70.94 %
|
24.49 %
25.14 %
|
3.76 %
3.92 %
|
Outlook Mail |
30237
29976
|
21858
21611
|
7224
7214
|
1155
1151
|
72.29 %
72.09 %
|
23.89 %
24.07 %
|
3.82 %
3.84 %
|
Yahoo Mail |
31110
30468
|
23344
22691
|
6692
6680
|
1074
1097
|
75.04 %
74.47 %
|
21.51 %
21.92 %
|
3.45 %
3.60 %
|
AOL Mail |
30460
30692
|
22863
22831
|
6534
6758
|
1063
1103
|
75.06 %
74.39 %
|
21.45 %
22.02 %
|
3.49 %
3.59 %
|
Mail.com |
29689
30597
|
22719
23069
|
5962
6454
|
1008
1074
|
76.52 %
75.40 %
|
20.08 %
21.09 %
|
3.40 %
3.51 %
|
Yandex Mail |
29663
30476
|
21861
22235
|
6702
7077
|
1100
1164
|
73.70 %
72.96 %
|
22.59 %
23.22 %
|
3.71 %
3.82 %
|
GMX Mail |
30883
30440
|
23240
22893
|
6618
6547
|
1025
1000
|
75.25 %
75.21 %
|
21.43 %
21.51 %
|
3.32 %
3.29 %
|
Zoho Mail |
31153
30843
|
23858
23481
|
6250
6369
|
1045
993
|
76.58 %
76.13 %
|
20.06 %
20.65 %
|
3.35 %
3.22 %
|
ProtonMail |
30321
29997
|
23221
22943
|
6141
6085
|
959
969
|
76.58 %
76.48 %
|
20.25 %
20.29 %
|
3.16 %
3.23 %
|
Custom Mail |
30961
30090
|
24232
23482
|
5770
5652
|
959
956
|
78.27 %
78.04 %
|
18.64 %
18.78 %
|
3.10 %
3.18 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
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