ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 463.164	302.081 356.201	78.208 89.847	14.117 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 76.91 %	19.83 % 19.40 %	3.58 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 35770	24204 28540	5178 6055	980 1175	79.72 % 79.79 %	17.05 % 16.93 %	3.23 % 3.28 %
Elektronics	30287 35758	23385 27828	5902 6685	1000 1245	77.21 % 77.82 %	19.49 % 18.70 %	3.30 % 3.48 %
Entertainment	30255 35145	23092 26925	6045 6884	1118 1336	76.32 % 76.61 %	19.98 % 19.59 %	3.70 % 3.80 %
Cosmetics & Beauty	30425 35614	23232 27346	6099 6952	1094 1316	76.36 % 76.78 %	20.05 % 19.52 %	3.60 % 3.70 %
Food & Drink	30373 35826	24085 28614	5283 6027	1005 1185	79.30 % 79.87 %	17.39 % 16.82 %	3.31 % 3.31 %
Home & Garden	30268 36118	24131 28804	5167 6127	970 1187	79.72 % 79.75 %	17.07 % 16.96 %	3.20 % 3.29 %
Finance	30282 35456	22132 26140	6922 7869	1228 1447	73.09 % 73.73 %	22.86 % 22.19 %	4.06 % 4.08 %
Health	30386 35790	22511 26684	6731 7721	1144 1385	74.08 % 74.56 %	22.15 % 21.57 %	3.76 % 3.87 %
Pets	30515 34844	24072 27582	5436 6029	1007 1233	78.89 % 79.16 %	17.81 % 17.30 %	3.30 % 3.54 %
Sport & Fitness	30484 35117	23007 26688	6312 7054	1165 1375	75.47 % 76.00 %	20.71 % 20.09 %	3.82 % 3.92 %
Job & Career	30364 35501	22710 26626	6456 7410	1198 1465	74.79 % 75.00 %	21.26 % 20.87 %	3.95 % 4.13 %
Dating	30301 36543	21762 26278	7322 8743	1217 1522	71.82 % 71.91 %	24.16 % 23.93 %	4.02 % 4.16 %
Other	30104 35682	23758 28146	5355 6291	991 1245	78.92 % 78.88 %	17.79 % 17.63 %	3.29 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 44791	28873 32733	8892 10182	1517 1876	73.50 % 73.08 %	22.64 % 22.73 %	3.86 % 4.19 %
Outlook Mail	38997 44335	28821 32982	8633 9561	1543 1792	73.91 % 74.39 %	22.14 % 21.57 %	3.96 % 4.04 %
Yahoo Mail	40103 44700	30633 34131	8046 8856	1424 1713	76.39 % 76.36 %	20.06 % 19.81 %	3.55 % 3.83 %
AOL Mail	39425 45061	30059 34401	7908 8962	1458 1698	76.24 % 76.34 %	20.06 % 19.89 %	3.70 % 3.77 %
Mail.com	38624 44765	30060 34632	7211 8495	1353 1638	77.83 % 77.36 %	18.67 % 18.98 %	3.50 % 3.66 %
Yandex Mail	38821 44994	29129 33790	8168 9454	1524 1750	75.03 % 75.10 %	21.04 % 21.01 %	3.93 % 3.89 %
GMX Mail	39819 44717	30627 34679	7798 8463	1394 1575	76.92 % 77.55 %	19.58 % 18.93 %	3.50 % 3.52 %
Zoho Mail	40117 44954	31303 35195	7430 8260	1384 1499	78.03 % 78.29 %	18.52 % 18.37 %	3.45 % 3.33 %
ProtonMail	39371 44201	30858 34824	7262 7883	1251 1494	78.38 % 78.79 %	18.45 % 17.83 %	3.18 % 3.38 %
Custom Mail	39847 44405	31718 35482	6860 7474	1269 1449	79.60 % 79.91 %	17.22 % 16.83 %	3.18 % 3.26 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.