ConvertKit and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.701
372.226
|
284.997
282.021
|
75.361
76.720
|
13.343
13.485
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.26 %
75.77 %
|
20.17 %
20.61 %
|
3.57 %
3.62 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28750
28778
|
22833
22658
|
4987
5181
|
930
939
|
79.42 %
78.73 %
|
17.35 %
18.00 %
|
3.23 %
3.26 %
|
Elektronics |
28785
28735
|
22114
22029
|
5712
5732
|
959
974
|
76.82 %
76.66 %
|
19.84 %
19.95 %
|
3.33 %
3.39 %
|
Entertainment |
28637
28325
|
21765
21341
|
5823
5889
|
1049
1095
|
76.00 %
75.34 %
|
20.33 %
20.79 %
|
3.66 %
3.87 %
|
Cosmetics & Beauty |
28895
28662
|
21968
21670
|
5886
5952
|
1041
1040
|
76.03 %
75.61 %
|
20.37 %
20.77 %
|
3.60 %
3.63 %
|
Food & Drink |
28844
28773
|
22793
22723
|
5108
5147
|
943
903
|
79.02 %
78.97 %
|
17.71 %
17.89 %
|
3.27 %
3.14 %
|
Home & Garden |
28647
29046
|
22749
22874
|
4972
5248
|
926
924
|
79.41 %
78.75 %
|
17.36 %
18.07 %
|
3.23 %
3.18 %
|
Finance |
28648
28524
|
20851
20664
|
6664
6719
|
1133
1141
|
72.78 %
72.44 %
|
23.26 %
23.56 %
|
3.95 %
4.00 %
|
Health |
28814
28804
|
21234
21100
|
6493
6633
|
1087
1071
|
73.69 %
73.25 %
|
22.53 %
23.03 %
|
3.77 %
3.72 %
|
Pets |
28889
27897
|
22719
21819
|
5226
5103
|
944
975
|
78.64 %
78.21 %
|
18.09 %
18.29 %
|
3.27 %
3.49 %
|
Sport & Fitness |
28864
28101
|
21687
21066
|
6070
5970
|
1107
1065
|
75.14 %
74.97 %
|
21.03 %
21.24 %
|
3.84 %
3.79 %
|
Job & Career |
28792
28430
|
21451
21021
|
6210
6241
|
1131
1168
|
74.50 %
73.94 %
|
21.57 %
21.95 %
|
3.93 %
4.11 %
|
Dating |
28735
29564
|
20501
20785
|
7076
7580
|
1158
1199
|
71.35 %
70.31 %
|
24.63 %
25.64 %
|
4.03 %
4.06 %
|
Other |
28401
28587
|
22332
22271
|
5134
5325
|
935
991
|
78.63 %
77.91 %
|
18.08 %
18.63 %
|
3.29 %
3.47 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37198
37278
|
27195
26970
|
8566
8803
|
1437
1505
|
73.11 %
72.35 %
|
23.03 %
23.61 %
|
3.86 %
4.04 %
|
Outlook Mail |
36930
36853
|
27150
27028
|
8313
8372
|
1467
1453
|
73.52 %
73.34 %
|
22.51 %
22.72 %
|
3.97 %
3.94 %
|
Yahoo Mail |
38003
37292
|
28918
28163
|
7743
7741
|
1342
1388
|
76.09 %
75.52 %
|
20.37 %
20.76 %
|
3.53 %
3.72 %
|
AOL Mail |
37373
37539
|
28401
28323
|
7602
7835
|
1370
1381
|
75.99 %
75.45 %
|
20.34 %
20.87 %
|
3.67 %
3.68 %
|
Mail.com |
36561
37399
|
28351
28576
|
6936
7460
|
1274
1363
|
77.54 %
76.41 %
|
18.97 %
19.95 %
|
3.48 %
3.64 %
|
Yandex Mail |
36716
37285
|
27435
27668
|
7847
8207
|
1434
1410
|
74.72 %
74.21 %
|
21.37 %
22.01 %
|
3.91 %
3.78 %
|
GMX Mail |
37781
37287
|
28919
28528
|
7541
7494
|
1321
1265
|
76.54 %
76.51 %
|
19.96 %
20.10 %
|
3.50 %
3.39 %
|
Zoho Mail |
38040
37566
|
29560
29011
|
7168
7294
|
1312
1261
|
77.71 %
77.23 %
|
18.84 %
19.42 %
|
3.45 %
3.36 %
|
ProtonMail |
37303
36667
|
29086
28475
|
7024
6955
|
1193
1237
|
77.97 %
77.66 %
|
18.83 %
18.97 %
|
3.20 %
3.37 %
|
Custom Mail |
37796
37060
|
29982
29279
|
6621
6559
|
1193
1222
|
79.33 %
79.00 %
|
17.52 %
17.70 %
|
3.16 %
3.30 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
- ConvertKit and ActiveCampaign comparison
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- ConvertKit and HubSpot comparison
- ConvertKit and Klick-Tipp comparison
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- ConvertKit and MailerLite comparison
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