ConvertKit and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.851
222.274
|
161.920
160.986
|
53.607
54.001
|
7.324
7.287
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
72.66 %
72.43 %
|
24.06 %
24.29 %
|
3.29 %
3.28 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
17227
17232
|
13154
13048
|
3555
3654
|
518
530
|
76.36 %
75.72 %
|
20.64 %
21.20 %
|
3.01 %
3.08 %
|
Elektronics |
17346
17040
|
12609
12434
|
4167
4075
|
570
531
|
72.69 %
72.97 %
|
24.02 %
23.91 %
|
3.29 %
3.12 %
|
Entertainment |
16893
16947
|
12220
12215
|
4122
4150
|
551
582
|
72.34 %
72.08 %
|
24.40 %
24.49 %
|
3.26 %
3.43 %
|
Cosmetics & Beauty |
17352
17168
|
12573
12390
|
4213
4193
|
566
585
|
72.46 %
72.17 %
|
24.28 %
24.42 %
|
3.26 %
3.41 %
|
Food & Drink |
17410
17117
|
13177
12975
|
3693
3613
|
540
529
|
75.69 %
75.80 %
|
21.21 %
21.11 %
|
3.10 %
3.09 %
|
Home & Garden |
16881
17348
|
12873
13146
|
3495
3704
|
513
498
|
76.26 %
75.78 %
|
20.70 %
21.35 %
|
3.04 %
2.87 %
|
Finance |
17177
16952
|
11801
11603
|
4778
4729
|
598
620
|
68.70 %
68.45 %
|
27.82 %
27.90 %
|
3.48 %
3.66 %
|
Health |
17037
17305
|
11801
11979
|
4659
4771
|
577
555
|
69.27 %
69.22 %
|
27.35 %
27.57 %
|
3.39 %
3.21 %
|
Pets |
17285
16534
|
13102
12527
|
3653
3492
|
530
515
|
75.80 %
75.77 %
|
21.13 %
21.12 %
|
3.07 %
3.11 %
|
Sport & Fitness |
17248
16762
|
12375
12063
|
4267
4127
|
606
572
|
71.75 %
71.97 %
|
24.74 %
24.62 %
|
3.51 %
3.41 %
|
Job & Career |
17082
16864
|
12193
12026
|
4277
4240
|
612
598
|
71.38 %
71.31 %
|
25.04 %
25.14 %
|
3.58 %
3.55 %
|
Dating |
17068
17953
|
11280
11757
|
5159
5573
|
629
623
|
66.09 %
65.49 %
|
30.23 %
31.04 %
|
3.69 %
3.47 %
|
Other |
16845
17052
|
12762
12823
|
3569
3680
|
514
549
|
75.76 %
75.20 %
|
21.19 %
21.58 %
|
3.05 %
3.22 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22266
22358
|
15315
15300
|
6137
6263
|
814
795
|
68.78 %
68.43 %
|
27.56 %
28.01 %
|
3.66 %
3.56 %
|
Outlook Mail |
22185
21719
|
15468
15169
|
5932
5807
|
785
743
|
69.72 %
69.84 %
|
26.74 %
26.74 %
|
3.54 %
3.42 %
|
Yahoo Mail |
22773
22409
|
16600
16243
|
5440
5399
|
733
767
|
72.89 %
72.48 %
|
23.89 %
24.09 %
|
3.22 %
3.42 %
|
AOL Mail |
22211
22519
|
16183
16341
|
5289
5445
|
739
733
|
72.86 %
72.57 %
|
23.81 %
24.18 %
|
3.33 %
3.26 %
|
Mail.com |
21414
22538
|
15941
16535
|
4797
5253
|
676
750
|
74.44 %
73.36 %
|
22.40 %
23.31 %
|
3.16 %
3.33 %
|
Yandex Mail |
21568
22281
|
15407
15830
|
5408
5672
|
753
779
|
71.43 %
71.05 %
|
25.07 %
25.46 %
|
3.49 %
3.50 %
|
GMX Mail |
22685
22227
|
16406
16126
|
5547
5395
|
732
706
|
72.32 %
72.55 %
|
24.45 %
24.27 %
|
3.23 %
3.18 %
|
Zoho Mail |
22923
22604
|
17022
16702
|
5178
5218
|
723
684
|
74.26 %
73.89 %
|
22.59 %
23.08 %
|
3.15 %
3.03 %
|
ProtonMail |
22211
21776
|
16394
16101
|
5136
5001
|
681
674
|
73.81 %
73.94 %
|
23.12 %
22.97 %
|
3.07 %
3.10 %
|
Custom Mail |
22615
21843
|
17184
16639
|
4743
4548
|
688
656
|
75.98 %
76.18 %
|
20.97 %
20.82 %
|
3.04 %
3.00 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
- ConvertKit and ActiveCampaign comparison
- ConvertKit and AWeber comparison
- ConvertKit and Benchmark Email comparison
- ConvertKit and CampaignMonitor comparison
- ConvertKit and Clever Elements comparison
- ConvertKit and CleverReach comparison
- ConvertKit and Constant Contact comparison
- ConvertKit and GetResponse comparison
- ConvertKit and HubSpot comparison
- ConvertKit and Klick-Tipp comparison
- ConvertKit and MailChimp comparison
- ConvertKit and MailerLite comparison
- ConvertKit and Mailify comparison
- ConvertKit and Mailjet comparison
- ConvertKit and Moosend comparison
- ConvertKit and Newsletter2Go comparison
- ConvertKit and Rapidmail comparison
- ConvertKit and SendInBlue comparison
- ConvertKit and SendPulse comparison