ConvertKit and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
339.295
338.314
|
256.993
254.570
|
70.355
71.638
|
11.947
12.106
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.74 %
75.25 %
|
20.74 %
21.18 %
|
3.52 %
3.58 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26161
26198
|
20662
20512
|
4667
4843
|
832
843
|
78.98 %
78.30 %
|
17.84 %
18.49 %
|
3.18 %
3.22 %
|
Elektronics |
26232
26099
|
20008
19854
|
5360
5367
|
864
878
|
76.27 %
76.07 %
|
20.43 %
20.56 %
|
3.29 %
3.36 %
|
Entertainment |
25942
25747
|
19570
19270
|
5431
5498
|
941
979
|
75.44 %
74.84 %
|
20.94 %
21.35 %
|
3.63 %
3.80 %
|
Cosmetics & Beauty |
26264
26059
|
19840
19561
|
5502
5559
|
922
939
|
75.54 %
75.06 %
|
20.95 %
21.33 %
|
3.51 %
3.60 %
|
Food & Drink |
26247
26055
|
20609
20444
|
4788
4793
|
850
818
|
78.52 %
78.46 %
|
18.24 %
18.40 %
|
3.24 %
3.14 %
|
Home & Garden |
25966
26385
|
20512
20653
|
4629
4899
|
825
833
|
79.00 %
78.28 %
|
17.83 %
18.57 %
|
3.18 %
3.16 %
|
Finance |
25943
25896
|
18715
18619
|
6217
6268
|
1011
1009
|
72.14 %
71.90 %
|
23.96 %
24.20 %
|
3.90 %
3.90 %
|
Health |
26241
26185
|
19191
19003
|
6087
6218
|
963
964
|
73.13 %
72.57 %
|
23.20 %
23.75 %
|
3.67 %
3.68 %
|
Pets |
26221
25274
|
20508
19667
|
4863
4733
|
850
874
|
78.21 %
77.82 %
|
18.55 %
18.73 %
|
3.24 %
3.46 %
|
Sport & Fitness |
26169
25579
|
19533
19059
|
5647
5563
|
989
957
|
74.64 %
74.51 %
|
21.58 %
21.75 %
|
3.78 %
3.74 %
|
Job & Career |
26151
25904
|
19356
19045
|
5773
5810
|
1022
1049
|
74.02 %
73.52 %
|
22.08 %
22.43 %
|
3.91 %
4.05 %
|
Dating |
26063
26959
|
18389
18756
|
6634
7135
|
1040
1068
|
70.56 %
69.57 %
|
25.45 %
26.47 %
|
3.99 %
3.96 %
|
Other |
25695
25974
|
20100
20127
|
4757
4952
|
838
895
|
78.23 %
77.49 %
|
18.51 %
19.07 %
|
3.26 %
3.45 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
33717
33828
|
24439
24260
|
7990
8219
|
1288
1349
|
72.48 %
71.72 %
|
23.70 %
24.30 %
|
3.82 %
3.99 %
|
Outlook Mail |
33635
33457
|
24543
24362
|
7777
7805
|
1315
1290
|
72.97 %
72.82 %
|
23.12 %
23.33 %
|
3.91 %
3.86 %
|
Yahoo Mail |
34583
33937
|
26148
25484
|
7218
7220
|
1217
1233
|
75.61 %
75.09 %
|
20.87 %
21.27 %
|
3.52 %
3.63 %
|
AOL Mail |
33904
34124
|
25617
25578
|
7066
7299
|
1221
1247
|
75.56 %
74.96 %
|
20.84 %
21.39 %
|
3.60 %
3.65 %
|
Mail.com |
33109
34018
|
25536
25833
|
6447
6963
|
1126
1222
|
77.13 %
75.94 %
|
19.47 %
20.47 %
|
3.40 %
3.59 %
|
Yandex Mail |
33257
33864
|
24696
24922
|
7290
7640
|
1271
1302
|
74.26 %
73.59 %
|
21.92 %
22.56 %
|
3.82 %
3.84 %
|
GMX Mail |
34311
33892
|
26068
25728
|
7076
7027
|
1167
1137
|
75.98 %
75.91 %
|
20.62 %
20.73 %
|
3.40 %
3.35 %
|
Zoho Mail |
34595
34201
|
26699
26250
|
6712
6830
|
1184
1121
|
77.18 %
76.75 %
|
19.40 %
19.97 %
|
3.42 %
3.28 %
|
ProtonMail |
33802
33400
|
26136
25762
|
6587
6526
|
1079
1112
|
77.32 %
77.13 %
|
19.49 %
19.54 %
|
3.19 %
3.33 %
|
Custom Mail |
34382
33593
|
27111
26391
|
6192
6109
|
1079
1093
|
78.85 %
78.56 %
|
18.01 %
18.19 %
|
3.14 %
3.25 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
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