ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
339.295 338.314	256.993 254.570	70.355 71.638	11.947 12.106

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.74 % 75.25 %	20.74 % 21.18 %	3.52 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26161 26198	20662 20512	4667 4843	832 843	78.98 % 78.30 %	17.84 % 18.49 %	3.18 % 3.22 %
Elektronics	26232 26099	20008 19854	5360 5367	864 878	76.27 % 76.07 %	20.43 % 20.56 %	3.29 % 3.36 %
Entertainment	25942 25747	19570 19270	5431 5498	941 979	75.44 % 74.84 %	20.94 % 21.35 %	3.63 % 3.80 %
Cosmetics & Beauty	26264 26059	19840 19561	5502 5559	922 939	75.54 % 75.06 %	20.95 % 21.33 %	3.51 % 3.60 %
Food & Drink	26247 26055	20609 20444	4788 4793	850 818	78.52 % 78.46 %	18.24 % 18.40 %	3.24 % 3.14 %
Home & Garden	25966 26385	20512 20653	4629 4899	825 833	79.00 % 78.28 %	17.83 % 18.57 %	3.18 % 3.16 %
Finance	25943 25896	18715 18619	6217 6268	1011 1009	72.14 % 71.90 %	23.96 % 24.20 %	3.90 % 3.90 %
Health	26241 26185	19191 19003	6087 6218	963 964	73.13 % 72.57 %	23.20 % 23.75 %	3.67 % 3.68 %
Pets	26221 25274	20508 19667	4863 4733	850 874	78.21 % 77.82 %	18.55 % 18.73 %	3.24 % 3.46 %
Sport & Fitness	26169 25579	19533 19059	5647 5563	989 957	74.64 % 74.51 %	21.58 % 21.75 %	3.78 % 3.74 %
Job & Career	26151 25904	19356 19045	5773 5810	1022 1049	74.02 % 73.52 %	22.08 % 22.43 %	3.91 % 4.05 %
Dating	26063 26959	18389 18756	6634 7135	1040 1068	70.56 % 69.57 %	25.45 % 26.47 %	3.99 % 3.96 %
Other	25695 25974	20100 20127	4757 4952	838 895	78.23 % 77.49 %	18.51 % 19.07 %	3.26 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33717 33828	24439 24260	7990 8219	1288 1349	72.48 % 71.72 %	23.70 % 24.30 %	3.82 % 3.99 %
Outlook Mail	33635 33457	24543 24362	7777 7805	1315 1290	72.97 % 72.82 %	23.12 % 23.33 %	3.91 % 3.86 %
Yahoo Mail	34583 33937	26148 25484	7218 7220	1217 1233	75.61 % 75.09 %	20.87 % 21.27 %	3.52 % 3.63 %
AOL Mail	33904 34124	25617 25578	7066 7299	1221 1247	75.56 % 74.96 %	20.84 % 21.39 %	3.60 % 3.65 %
Mail.com	33109 34018	25536 25833	6447 6963	1126 1222	77.13 % 75.94 %	19.47 % 20.47 %	3.40 % 3.59 %
Yandex Mail	33257 33864	24696 24922	7290 7640	1271 1302	74.26 % 73.59 %	21.92 % 22.56 %	3.82 % 3.84 %
GMX Mail	34311 33892	26068 25728	7076 7027	1167 1137	75.98 % 75.91 %	20.62 % 20.73 %	3.40 % 3.35 %
Zoho Mail	34595 34201	26699 26250	6712 6830	1184 1121	77.18 % 76.75 %	19.40 % 19.97 %	3.42 % 3.28 %
ProtonMail	33802 33400	26136 25762	6587 6526	1079 1112	77.32 % 77.13 %	19.49 % 19.54 %	3.19 % 3.33 %
Custom Mail	34382 33593	27111 26391	6192 6109	1079 1093	78.85 % 78.56 %	18.01 % 18.19 %	3.14 % 3.25 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.