ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.576 277.139	206.826 205.299	61.323 62.304	9.427 9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.51 % 74.08 %	22.09 % 22.48 %	3.40 % 3.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21385 21575	16655 16668	4058 4226	672 681	77.88 % 77.26 %	18.98 % 19.59 %	3.14 % 3.16 %
Elektronics	21587 21407	16163 16015	4725 4698	699 694	74.87 % 74.81 %	21.89 % 21.95 %	3.24 % 3.24 %
Entertainment	21197 21092	15734 15536	4733 4783	730 773	74.23 % 73.66 %	22.33 % 22.68 %	3.44 % 3.66 %
Cosmetics & Beauty	21553 21360	16027 15779	4810 4832	716 749	74.36 % 73.87 %	22.32 % 22.62 %	3.32 % 3.51 %
Food & Drink	21551 21278	16682 16462	4196 4150	673 666	77.41 % 77.37 %	19.47 % 19.50 %	3.12 % 3.13 %
Home & Garden	21117 21571	16461 16662	4008 4267	648 642	77.95 % 77.24 %	18.98 % 19.78 %	3.07 % 2.98 %
Finance	21276 21157	15063 14893	5434 5453	779 811	70.80 % 70.39 %	25.54 % 25.77 %	3.66 % 3.83 %
Health	21310 21493	15236 15280	5311 5451	763 762	71.50 % 71.09 %	24.92 % 25.36 %	3.58 % 3.55 %
Pets	21462 20682	16569 15927	4208 4076	685 679	77.20 % 77.01 %	19.61 % 19.71 %	3.19 % 3.28 %
Sport & Fitness	21453 20886	15779 15354	4899 4798	775 734	73.55 % 73.51 %	22.84 % 22.97 %	3.61 % 3.51 %
Job & Career	21422 21164	15632 15371	4987 4984	803 809	72.97 % 72.63 %	23.28 % 23.55 %	3.75 % 3.82 %
Dating	21261 22185	14612 15052	5836 6305	813 828	68.73 % 67.85 %	27.45 % 28.42 %	3.82 % 3.73 %
Other	21002 21289	16213 16300	4118 4281	671 708	77.20 % 76.57 %	19.61 % 20.11 %	3.19 % 3.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27643 27754	19622 19499	6994 7186	1027 1069	70.98 % 70.26 %	25.30 % 25.89 %	3.72 % 3.85 %
Outlook Mail	27606 27167	19779 19448	6788 6731	1039 988	71.65 % 71.59 %	24.59 % 24.78 %	3.76 % 3.64 %
Yahoo Mail	28432 27862	21171 20614	6284 6257	977 991	74.46 % 73.99 %	22.10 % 22.46 %	3.44 % 3.56 %
AOL Mail	27762 28028	20704 20745	6115 6320	943 963	74.58 % 74.02 %	22.03 % 22.55 %	3.40 % 3.44 %
Mail.com	26928 27985	20484 20948	5560 6061	884 976	76.07 % 74.85 %	20.65 % 21.66 %	3.28 % 3.49 %
Yandex Mail	26896 27773	19657 20140	6251 6607	988 1026	73.09 % 72.52 %	23.24 % 23.79 %	3.67 % 3.69 %
GMX Mail	28109 27692	20950 20643	6247 6149	912 900	74.53 % 74.54 %	22.22 % 22.20 %	3.24 % 3.25 %
Zoho Mail	28396 28148	21602 21272	5873 5984	921 892	76.07 % 75.57 %	20.68 % 21.26 %	3.24 % 3.17 %
ProtonMail	27671 27292	21003 20707	5803 5720	865 865	75.90 % 75.87 %	20.97 % 20.96 %	3.13 % 3.17 %
Custom Mail	28133 27438	21854 21283	5408 5289	871 866	77.68 % 77.57 %	19.22 % 19.28 %	3.10 % 3.16 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.