ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.211 113.699	72.588 73.351	37.678 37.530	2.945 2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ConvertKit in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.12 % 64.51 %	33.28 % 33.01 %	2.60 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8673 9040	5962 6246	2486 2567	225 227	68.74 % 69.09 %	28.66 % 28.40 %	2.59 % 2.51 %
Elektronics	8990 8579	5732 5500	3020 2870	238 209	63.76 % 64.11 %	33.59 % 33.45 %	2.65 % 2.44 %
Entertainment	8674 8750	5517 5641	2930 2897	227 212	63.60 % 64.47 %	33.78 % 33.11 %	2.62 % 2.42 %
Cosmetics & Beauty	8904 8651	5694 5529	2976 2900	234 222	63.95 % 63.91 %	33.42 % 33.52 %	2.63 % 2.57 %
Food & Drink	9162 8778	6266 6055	2655 2505	241 218	68.39 % 68.98 %	28.98 % 28.54 %	2.63 % 2.48 %
Home & Garden	8425 9084	5784 6248	2424 2618	217 218	68.65 % 68.78 %	28.77 % 28.82 %	2.58 % 2.40 %
Finance	8697 8573	5104 5087	3366 3275	227 211	58.69 % 59.34 %	38.70 % 38.20 %	2.61 % 2.46 %
Health	8791 8854	5185 5228	3378 3405	228 221	58.98 % 59.05 %	38.43 % 38.46 %	2.59 % 2.50 %
Pets	8685 8262	5969 5741	2494 2313	222 208	68.73 % 69.49 %	28.72 % 28.00 %	2.56 % 2.52 %
Sport & Fitness	8689 8402	5536 5424	2925 2773	228 205	63.71 % 64.56 %	33.66 % 33.00 %	2.62 % 2.44 %
Job & Career	8489 8454	5411 5447	2858 2798	220 209	63.74 % 64.43 %	33.67 % 33.10 %	2.59 % 2.47 %
Dating	8610 9520	4639 5164	3751 4118	220 238	53.88 % 54.24 %	43.57 % 43.26 %	2.56 % 2.50 %
Other	8422 8752	5789 6041	2415 2491	218 220	68.74 % 69.02 %	28.67 % 28.46 %	2.59 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11210 11338	6574 6635	4344 4414	292 289	58.64 % 58.52 %	38.75 % 38.93 %	2.60 % 2.55 %
Outlook Mail	11198 10836	6769 6595	4135 3978	294 263	60.45 % 60.86 %	36.93 % 36.71 %	2.63 % 2.43 %
Yahoo Mail	11680 11496	7635 7544	3749 3658	296 294	65.37 % 65.62 %	32.10 % 31.82 %	2.53 % 2.56 %
AOL Mail	11258 11861	7354 7835	3614 3735	290 291	65.32 % 66.06 %	32.10 % 31.49 %	2.58 % 2.45 %
Mail.com	10682 11790	7140 7852	3266 3649	276 289	66.84 % 66.60 %	30.57 % 30.95 %	2.58 % 2.45 %
Yandex Mail	10699 11314	6777 7222	3648 3813	274 279	63.34 % 63.83 %	34.10 % 33.70 %	2.56 % 2.47 %
GMX Mail	11747 11264	7326 7098	4101 3884	320 282	62.36 % 63.01 %	34.91 % 34.48 %	2.72 % 2.50 %
Zoho Mail	11877 11906	7861 7897	3703 3715	313 294	66.19 % 66.33 %	31.18 % 31.20 %	2.64 % 2.47 %
ProtonMail	11329 10882	7272 7054	3763 3562	294 266	64.19 % 64.82 %	33.22 % 32.73 %	2.60 % 2.44 %
Custom Mail	11531 11012	7880 7619	3355 3122	296 271	68.34 % 69.19 %	29.10 % 28.35 %	2.57 % 2.46 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.