ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 401.329	302.081 305.310	78.208 81.246	14.117 14.773

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 76.07 %	19.83 % 20.24 %	3.58 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 30997	24204 24500	5178 5482	980 1015	79.72 % 79.04 %	17.05 % 17.69 %	3.23 % 3.27 %
Elektronics	30287 30962	23385 23813	5902 6061	1000 1088	77.21 % 76.91 %	19.49 % 19.58 %	3.30 % 3.51 %
Entertainment	30255 30509	23092 23092	6045 6234	1118 1183	76.32 % 75.69 %	19.98 % 20.43 %	3.70 % 3.88 %
Cosmetics & Beauty	30425 30907	23232 23473	6099 6300	1094 1134	76.36 % 75.95 %	20.05 % 20.38 %	3.60 % 3.67 %
Food & Drink	30373 31020	24085 24559	5283 5449	1005 1012	79.30 % 79.17 %	17.39 % 17.57 %	3.31 % 3.26 %
Home & Garden	30268 31268	24131 24723	5167 5543	970 1002	79.72 % 79.07 %	17.07 % 17.73 %	3.20 % 3.20 %
Finance	30282 30796	22132 22417	6922 7124	1228 1255	73.09 % 72.79 %	22.86 % 23.13 %	4.06 % 4.08 %
Health	30386 31074	22511 22868	6731 7012	1144 1194	74.08 % 73.59 %	22.15 % 22.57 %	3.76 % 3.84 %
Pets	30515 30098	24072 23612	5436 5424	1007 1062	78.89 % 78.45 %	17.81 % 18.02 %	3.30 % 3.53 %
Sport & Fitness	30484 30302	23007 22798	6312 6332	1165 1172	75.47 % 75.24 %	20.71 % 20.90 %	3.82 % 3.87 %
Job & Career	30364 30670	22710 22759	6456 6634	1198 1277	74.79 % 74.21 %	21.26 % 21.63 %	3.95 % 4.16 %
Dating	30301 31848	21762 22560	7322 7984	1217 1304	71.82 % 70.84 %	24.16 % 25.07 %	4.02 % 4.09 %
Other	30104 30878	23758 24136	5355 5667	991 1075	78.92 % 78.17 %	17.79 % 18.35 %	3.29 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 40064	28873 29112	8892 9307	1517 1645	73.50 % 72.66 %	22.64 % 23.23 %	3.86 % 4.11 %
Outlook Mail	38997 39528	28821 29115	8633 8828	1543 1585	73.91 % 73.66 %	22.14 % 22.33 %	3.96 % 4.01 %
Yahoo Mail	40103 39961	30633 30275	8046 8172	1424 1514	76.39 % 75.76 %	20.06 % 20.45 %	3.55 % 3.79 %
AOL Mail	39425 40186	30059 30427	7908 8261	1458 1498	76.24 % 75.72 %	20.06 % 20.56 %	3.70 % 3.73 %
Mail.com	38624 40130	30060 30774	7211 7877	1353 1479	77.83 % 76.69 %	18.67 % 19.63 %	3.50 % 3.69 %
Yandex Mail	38821 40132	29129 29886	8168 8701	1524 1545	75.03 % 74.47 %	21.04 % 21.68 %	3.93 % 3.85 %
GMX Mail	39819 39937	30627 30679	7798 7871	1394 1387	76.92 % 76.82 %	19.58 % 19.71 %	3.50 % 3.47 %
Zoho Mail	40117 40202	31303 31177	7430 7669	1384 1356	78.03 % 77.55 %	18.52 % 19.08 %	3.45 % 3.37 %
ProtonMail	39371 39363	30858 30704	7262 7311	1251 1348	78.38 % 78.00 %	18.45 % 18.57 %	3.18 % 3.42 %
Custom Mail	39847 39785	31718 31537	6860 6930	1269 1318	79.60 % 79.27 %	17.22 % 17.42 %	3.18 % 3.31 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.