ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 392.522	302.081 298.269	78.208 79.869	14.117 14.384

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.99 %	19.83 % 20.35 %	3.58 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 30348	24204 23958	5178 5394	980 996	79.72 % 78.94 %	17.05 % 17.77 %	3.23 % 3.28 %
Elektronics	30287 30284	23385 23270	5902 5960	1000 1054	77.21 % 76.84 %	19.49 % 19.68 %	3.30 % 3.48 %
Entertainment	30255 29867	23092 22576	6045 6135	1118 1156	76.32 % 75.59 %	19.98 % 20.54 %	3.70 % 3.87 %
Cosmetics & Beauty	30425 30216	23232 22908	6099 6193	1094 1115	76.36 % 75.81 %	20.05 % 20.50 %	3.60 % 3.69 %
Food & Drink	30373 30367	24085 24023	5283 5364	1005 980	79.30 % 79.11 %	17.39 % 17.66 %	3.31 % 3.23 %
Home & Garden	30268 30572	24131 24143	5167 5449	970 980	79.72 % 78.97 %	17.07 % 17.82 %	3.20 % 3.21 %
Finance	30282 30139	22132 21917	6922 7003	1228 1219	73.09 % 72.72 %	22.86 % 23.24 %	4.06 % 4.04 %
Health	30386 30365	22511 22322	6731 6894	1144 1149	74.08 % 73.51 %	22.15 % 22.70 %	3.76 % 3.78 %
Pets	30515 29446	24072 23083	5436 5326	1007 1037	78.89 % 78.39 %	17.81 % 18.09 %	3.30 % 3.52 %
Sport & Fitness	30484 29599	23007 22242	6312 6216	1165 1141	75.47 % 75.14 %	20.71 % 21.00 %	3.82 % 3.85 %
Job & Career	30364 29976	22710 22223	6456 6512	1198 1241	74.79 % 74.14 %	21.26 % 21.72 %	3.95 % 4.14 %
Dating	30301 31155	21762 22021	7322 7861	1217 1273	71.82 % 70.68 %	24.16 % 25.23 %	4.02 % 4.09 %
Other	30104 30188	23758 23583	5355 5562	991 1043	78.92 % 78.12 %	17.79 % 18.42 %	3.29 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 39349	28873 28577	8892 9163	1517 1609	73.50 % 72.62 %	22.64 % 23.29 %	3.86 % 4.09 %
Outlook Mail	38997 38915	28821 28632	8633 8728	1543 1555	73.91 % 73.58 %	22.14 % 22.43 %	3.96 % 4.00 %
Yahoo Mail	40103 39303	30633 29752	8046 8068	1424 1483	76.39 % 75.70 %	20.06 % 20.53 %	3.55 % 3.77 %
AOL Mail	39425 39551	30059 29911	7908 8161	1458 1479	76.24 % 75.63 %	20.06 % 20.63 %	3.70 % 3.74 %
Mail.com	38624 39448	30060 30226	7211 7774	1353 1448	77.83 % 76.62 %	18.67 % 19.71 %	3.50 % 3.67 %
Yandex Mail	38821 39389	29129 29314	8168 8571	1524 1504	75.03 % 74.42 %	21.04 % 21.76 %	3.93 % 3.82 %
GMX Mail	39819 39248	30627 30119	7798 7772	1394 1357	76.92 % 76.74 %	19.58 % 19.80 %	3.50 % 3.46 %
Zoho Mail	40117 39510	31303 30609	7430 7570	1384 1331	78.03 % 77.47 %	18.52 % 19.16 %	3.45 % 3.37 %
ProtonMail	39371 38705	30858 30162	7262 7223	1251 1320	78.38 % 77.93 %	18.45 % 18.66 %	3.18 % 3.41 %
Custom Mail	39847 39104	31718 30967	6860 6839	1269 1298	79.60 % 79.19 %	17.22 % 17.49 %	3.18 % 3.32 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.