ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.851 222.274	161.920 160.986	53.607 54.001	7.324 7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.66 % 72.43 %	24.06 % 24.29 %	3.29 % 3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17227 17232	13154 13048	3555 3654	518 530	76.36 % 75.72 %	20.64 % 21.20 %	3.01 % 3.08 %
Elektronics	17346 17040	12609 12434	4167 4075	570 531	72.69 % 72.97 %	24.02 % 23.91 %	3.29 % 3.12 %
Entertainment	16893 16947	12220 12215	4122 4150	551 582	72.34 % 72.08 %	24.40 % 24.49 %	3.26 % 3.43 %
Cosmetics & Beauty	17352 17168	12573 12390	4213 4193	566 585	72.46 % 72.17 %	24.28 % 24.42 %	3.26 % 3.41 %
Food & Drink	17410 17117	13177 12975	3693 3613	540 529	75.69 % 75.80 %	21.21 % 21.11 %	3.10 % 3.09 %
Home & Garden	16881 17348	12873 13146	3495 3704	513 498	76.26 % 75.78 %	20.70 % 21.35 %	3.04 % 2.87 %
Finance	17177 16952	11801 11603	4778 4729	598 620	68.70 % 68.45 %	27.82 % 27.90 %	3.48 % 3.66 %
Health	17037 17305	11801 11979	4659 4771	577 555	69.27 % 69.22 %	27.35 % 27.57 %	3.39 % 3.21 %
Pets	17285 16534	13102 12527	3653 3492	530 515	75.80 % 75.77 %	21.13 % 21.12 %	3.07 % 3.11 %
Sport & Fitness	17248 16762	12375 12063	4267 4127	606 572	71.75 % 71.97 %	24.74 % 24.62 %	3.51 % 3.41 %
Job & Career	17082 16864	12193 12026	4277 4240	612 598	71.38 % 71.31 %	25.04 % 25.14 %	3.58 % 3.55 %
Dating	17068 17953	11280 11757	5159 5573	629 623	66.09 % 65.49 %	30.23 % 31.04 %	3.69 % 3.47 %
Other	16845 17052	12762 12823	3569 3680	514 549	75.76 % 75.20 %	21.19 % 21.58 %	3.05 % 3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22266 22358	15315 15300	6137 6263	814 795	68.78 % 68.43 %	27.56 % 28.01 %	3.66 % 3.56 %
Outlook Mail	22185 21719	15468 15169	5932 5807	785 743	69.72 % 69.84 %	26.74 % 26.74 %	3.54 % 3.42 %
Yahoo Mail	22773 22409	16600 16243	5440 5399	733 767	72.89 % 72.48 %	23.89 % 24.09 %	3.22 % 3.42 %
AOL Mail	22211 22519	16183 16341	5289 5445	739 733	72.86 % 72.57 %	23.81 % 24.18 %	3.33 % 3.26 %
Mail.com	21414 22538	15941 16535	4797 5253	676 750	74.44 % 73.36 %	22.40 % 23.31 %	3.16 % 3.33 %
Yandex Mail	21568 22281	15407 15830	5408 5672	753 779	71.43 % 71.05 %	25.07 % 25.46 %	3.49 % 3.50 %
GMX Mail	22685 22227	16406 16126	5547 5395	732 706	72.32 % 72.55 %	24.45 % 24.27 %	3.23 % 3.18 %
Zoho Mail	22923 22604	17022 16702	5178 5218	723 684	74.26 % 73.89 %	22.59 % 23.08 %	3.15 % 3.03 %
ProtonMail	22211 21776	16394 16101	5136 5001	681 674	73.81 % 73.94 %	23.12 % 22.97 %	3.07 % 3.10 %
Custom Mail	22615 21843	17184 16639	4743 4548	688 656	75.98 % 76.18 %	20.97 % 20.82 %	3.04 % 3.00 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.