ConvertKit and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.576
277.139
|
206.826
205.299
|
61.323
62.304
|
9.427
9.536
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.51 %
74.08 %
|
22.09 %
22.48 %
|
3.40 %
3.44 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21385
21575
|
16655
16668
|
4058
4226
|
672
681
|
77.88 %
77.26 %
|
18.98 %
19.59 %
|
3.14 %
3.16 %
|
Elektronics |
21587
21407
|
16163
16015
|
4725
4698
|
699
694
|
74.87 %
74.81 %
|
21.89 %
21.95 %
|
3.24 %
3.24 %
|
Entertainment |
21197
21092
|
15734
15536
|
4733
4783
|
730
773
|
74.23 %
73.66 %
|
22.33 %
22.68 %
|
3.44 %
3.66 %
|
Cosmetics & Beauty |
21553
21360
|
16027
15779
|
4810
4832
|
716
749
|
74.36 %
73.87 %
|
22.32 %
22.62 %
|
3.32 %
3.51 %
|
Food & Drink |
21551
21278
|
16682
16462
|
4196
4150
|
673
666
|
77.41 %
77.37 %
|
19.47 %
19.50 %
|
3.12 %
3.13 %
|
Home & Garden |
21117
21571
|
16461
16662
|
4008
4267
|
648
642
|
77.95 %
77.24 %
|
18.98 %
19.78 %
|
3.07 %
2.98 %
|
Finance |
21276
21157
|
15063
14893
|
5434
5453
|
779
811
|
70.80 %
70.39 %
|
25.54 %
25.77 %
|
3.66 %
3.83 %
|
Health |
21310
21493
|
15236
15280
|
5311
5451
|
763
762
|
71.50 %
71.09 %
|
24.92 %
25.36 %
|
3.58 %
3.55 %
|
Pets |
21462
20682
|
16569
15927
|
4208
4076
|
685
679
|
77.20 %
77.01 %
|
19.61 %
19.71 %
|
3.19 %
3.28 %
|
Sport & Fitness |
21453
20886
|
15779
15354
|
4899
4798
|
775
734
|
73.55 %
73.51 %
|
22.84 %
22.97 %
|
3.61 %
3.51 %
|
Job & Career |
21422
21164
|
15632
15371
|
4987
4984
|
803
809
|
72.97 %
72.63 %
|
23.28 %
23.55 %
|
3.75 %
3.82 %
|
Dating |
21261
22185
|
14612
15052
|
5836
6305
|
813
828
|
68.73 %
67.85 %
|
27.45 %
28.42 %
|
3.82 %
3.73 %
|
Other |
21002
21289
|
16213
16300
|
4118
4281
|
671
708
|
77.20 %
76.57 %
|
19.61 %
20.11 %
|
3.19 %
3.33 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27643
27754
|
19622
19499
|
6994
7186
|
1027
1069
|
70.98 %
70.26 %
|
25.30 %
25.89 %
|
3.72 %
3.85 %
|
Outlook Mail |
27606
27167
|
19779
19448
|
6788
6731
|
1039
988
|
71.65 %
71.59 %
|
24.59 %
24.78 %
|
3.76 %
3.64 %
|
Yahoo Mail |
28432
27862
|
21171
20614
|
6284
6257
|
977
991
|
74.46 %
73.99 %
|
22.10 %
22.46 %
|
3.44 %
3.56 %
|
AOL Mail |
27762
28028
|
20704
20745
|
6115
6320
|
943
963
|
74.58 %
74.02 %
|
22.03 %
22.55 %
|
3.40 %
3.44 %
|
Mail.com |
26928
27985
|
20484
20948
|
5560
6061
|
884
976
|
76.07 %
74.85 %
|
20.65 %
21.66 %
|
3.28 %
3.49 %
|
Yandex Mail |
26896
27773
|
19657
20140
|
6251
6607
|
988
1026
|
73.09 %
72.52 %
|
23.24 %
23.79 %
|
3.67 %
3.69 %
|
GMX Mail |
28109
27692
|
20950
20643
|
6247
6149
|
912
900
|
74.53 %
74.54 %
|
22.22 %
22.20 %
|
3.24 %
3.25 %
|
Zoho Mail |
28396
28148
|
21602
21272
|
5873
5984
|
921
892
|
76.07 %
75.57 %
|
20.68 %
21.26 %
|
3.24 %
3.17 %
|
ProtonMail |
27671
27292
|
21003
20707
|
5803
5720
|
865
865
|
75.90 %
75.87 %
|
20.97 %
20.96 %
|
3.13 %
3.17 %
|
Custom Mail |
28133
27438
|
21854
21283
|
5408
5289
|
871
866
|
77.68 %
77.57 %
|
19.22 %
19.28 %
|
3.10 %
3.16 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
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