ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.747 181.683	128.236 128.208	47.764 47.850	5.747 5.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.56 % 70.57 %	26.28 % 26.34 %	3.16 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13973 14247	10409 10559	3157 3263	407 425	74.49 % 74.11 %	22.59 % 22.90 %	2.91 % 2.98 %
Elektronics	14245 13776	10035 9768	3755 3600	455 408	70.45 % 70.91 %	26.36 % 26.13 %	3.19 % 2.96 %
Entertainment	13704 13878	9594 9757	3669 3684	441 437	70.01 % 70.31 %	26.77 % 26.55 %	3.22 % 3.15 %
Cosmetics & Beauty	14247 14024	10035 9844	3762 3718	450 462	70.44 % 70.19 %	26.41 % 26.51 %	3.16 % 3.29 %
Food & Drink	14389 13949	10630 10338	3323 3199	436 412	73.88 % 74.11 %	23.09 % 22.93 %	3.03 % 2.95 %
Home & Garden	13709 14318	10201 10625	3104 3307	404 386	74.41 % 74.21 %	22.64 % 23.10 %	2.95 % 2.70 %
Finance	13986 13844	9245 9172	4259 4193	482 479	66.10 % 66.25 %	30.45 % 30.29 %	3.45 % 3.46 %
Health	14049 14168	9381 9479	4206 4262	462 427	66.77 % 66.90 %	29.94 % 30.08 %	3.29 % 3.01 %
Pets	13994 13394	10364 9957	3222 3040	408 397	74.06 % 74.34 %	23.02 % 22.70 %	2.92 % 2.96 %
Sport & Fitness	14098 13596	9861 9528	3783 3613	454 455	69.95 % 70.08 %	26.83 % 26.57 %	3.22 % 3.35 %
Job & Career	13885 13658	9656 9523	3759 3693	470 442	69.54 % 69.72 %	27.07 % 27.04 %	3.38 % 3.24 %
Dating	13840 14822	8736 9331	4626 5030	478 461	63.12 % 62.95 %	33.42 % 33.94 %	3.45 % 3.11 %
Other	13628 14009	10089 10327	3139 3248	400 434	74.03 % 73.72 %	23.03 % 23.19 %	2.94 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18052 18133	11967 11976	5469 5553	616 604	66.29 % 66.05 %	30.30 % 30.62 %	3.41 % 3.33 %
Outlook Mail	18006 17684	12126 11983	5261 5129	619 572	67.34 % 67.76 %	29.22 % 29.00 %	3.44 % 3.23 %
Yahoo Mail	18592 18370	13214 13032	4813 4755	565 583	71.07 % 70.94 %	25.89 % 25.88 %	3.04 % 3.17 %
AOL Mail	18121 18520	12861 13148	4678 4803	582 569	70.97 % 70.99 %	25.82 % 25.93 %	3.21 % 3.07 %
Mail.com	17324 18514	12576 13272	4222 4654	526 588	72.59 % 71.69 %	24.37 % 25.14 %	3.04 % 3.18 %
Yandex Mail	17504 18231	12173 12639	4759 4987	572 605	69.54 % 69.33 %	27.19 % 27.35 %	3.27 % 3.32 %
GMX Mail	18642 18156	13027 12782	5023 4839	592 535	69.88 % 70.40 %	26.94 % 26.65 %	3.18 % 2.95 %
Zoho Mail	18877 18608	13643 13416	4656 4654	578 538	72.27 % 72.10 %	24.66 % 25.01 %	3.06 % 2.89 %
ProtonMail	18147 17706	12950 12719	4638 4464	559 523	71.36 % 71.83 %	25.56 % 25.21 %	3.08 % 2.95 %
Custom Mail	18482 17761	13699 13241	4245 4012	538 508	74.12 % 74.55 %	22.97 % 22.59 %	2.91 % 2.86 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.