ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.226 249.617	184.463 183.063	57.433 58.166	8.330 8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.72 % 73.34 %	22.95 % 23.30 %	3.33 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19270 19344	14886 14804	3796 3935	588 605	77.25 % 76.53 %	19.70 % 20.34 %	3.05 % 3.13 %
Elektronics	19473 19242	14391 14234	4449 4389	633 619	73.90 % 73.97 %	22.85 % 22.81 %	3.25 % 3.22 %
Entertainment	19103 18999	14029 13867	4431 4466	643 666	73.44 % 72.99 %	23.20 % 23.51 %	3.37 % 3.51 %
Cosmetics & Beauty	19535 19276	14363 14095	4520 4516	652 665	73.52 % 73.12 %	23.14 % 23.43 %	3.34 % 3.45 %
Food & Drink	19456 19191	14918 14722	3939 3879	599 590	76.68 % 76.71 %	20.25 % 20.21 %	3.08 % 3.07 %
Home & Garden	19021 19521	14689 14951	3751 3997	581 573	77.23 % 76.59 %	19.72 % 20.48 %	3.05 % 2.94 %
Finance	19250 19058	13454 13242	5110 5097	686 719	69.89 % 69.48 %	26.55 % 26.74 %	3.56 % 3.77 %
Health	19139 19412	13500 13651	4979 5114	660 647	70.54 % 70.32 %	26.01 % 26.34 %	3.45 % 3.33 %
Pets	19356 18600	14824 14220	3924 3787	608 593	76.59 % 76.45 %	20.27 % 20.36 %	3.14 % 3.19 %
Sport & Fitness	19355 18792	14102 13673	4579 4461	674 658	72.86 % 72.76 %	23.66 % 23.74 %	3.48 % 3.50 %
Job & Career	19196 19010	13880 13695	4622 4616	694 699	72.31 % 72.04 %	24.08 % 24.28 %	3.62 % 3.68 %
Dating	19088 20030	12888 13370	5484 5933	716 727	67.52 % 66.75 %	28.73 % 29.62 %	3.75 % 3.63 %
Other	18984 19142	14539 14539	3849 3976	596 627	76.59 % 75.95 %	20.27 % 20.77 %	3.14 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24975 25050	17501 17390	6564 6729	910 931	70.07 % 69.42 %	26.28 % 26.86 %	3.64 % 3.72 %
Outlook Mail	24883 24353	17630 17242	6349 6251	904 860	70.85 % 70.80 %	25.52 % 25.67 %	3.63 % 3.53 %
Yahoo Mail	25628 25136	18915 18423	5864 5834	849 879	73.81 % 73.29 %	22.88 % 23.21 %	3.31 % 3.50 %
AOL Mail	25010 25225	18466 18499	5703 5877	841 849	73.83 % 73.34 %	22.80 % 23.30 %	3.36 % 3.37 %
Mail.com	24156 25262	18220 18731	5168 5662	768 869	75.43 % 74.15 %	21.39 % 22.41 %	3.18 % 3.44 %
Yandex Mail	24217 25029	17531 17995	5828 6144	858 890	72.39 % 71.90 %	24.07 % 24.55 %	3.54 % 3.56 %
GMX Mail	25365 25000	18660 18408	5891 5784	814 808	73.57 % 73.63 %	23.22 % 23.14 %	3.21 % 3.23 %
Zoho Mail	25690 25374	19332 18985	5531 5601	827 788	75.25 % 74.82 %	21.53 % 22.07 %	3.22 % 3.11 %
ProtonMail	24943 24538	18699 18412	5466 5364	778 762	74.97 % 75.03 %	21.91 % 21.86 %	3.12 % 3.11 %
Custom Mail	25359 24650	19509 18978	5069 4920	781 752	76.93 % 76.99 %	19.99 % 19.96 %	3.08 % 3.05 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.