ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.870 304.026	229.005 226.835	65.335 66.491	10.530 10.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.12 % 74.61 %	21.43 % 21.87 %	3.45 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23409 23576	18350 18328	4317 4500	742 748	78.39 % 77.74 %	18.44 % 19.09 %	3.17 % 3.17 %
Elektronics	23619 23486	17836 17710	5003 5001	780 775	75.52 % 75.41 %	21.18 % 21.29 %	3.30 % 3.30 %
Entertainment	23325 23119	17459 17147	5046 5104	820 868	74.85 % 74.17 %	21.63 % 22.08 %	3.52 % 3.75 %
Cosmetics & Beauty	23668 23435	17731 17438	5122 5163	815 834	74.92 % 74.41 %	21.64 % 22.03 %	3.44 % 3.56 %
Food & Drink	23683 23284	18468 18121	4468 4426	747 737	77.98 % 77.83 %	18.87 % 19.01 %	3.15 % 3.17 %
Home & Garden	23229 23718	18232 18429	4278 4554	719 735	78.49 % 77.70 %	18.42 % 19.20 %	3.10 % 3.10 %
Finance	23315 23286	16664 16543	5775 5826	876 917	71.47 % 71.04 %	24.77 % 25.02 %	3.76 % 3.94 %
Health	23465 23520	16956 16886	5654 5788	855 846	72.26 % 71.79 %	24.10 % 24.61 %	3.64 % 3.60 %
Pets	23491 22786	18243 17628	4490 4380	758 778	77.66 % 77.36 %	19.11 % 19.22 %	3.23 % 3.41 %
Sport & Fitness	23604 22941	17503 16965	5243 5139	858 837	74.15 % 73.95 %	22.21 % 22.40 %	3.63 % 3.65 %
Job & Career	23563 23240	17317 16980	5343 5353	903 907	73.49 % 73.06 %	22.68 % 23.03 %	3.83 % 3.90 %
Dating	23411 24272	16290 16672	6195 6673	926 927	69.58 % 68.69 %	26.46 % 27.49 %	3.96 % 3.82 %
Other	23088 23363	17956 17988	4401 4584	731 791	77.77 % 76.99 %	19.06 % 19.62 %	3.17 % 3.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30393 30447	21809 21599	7442 7655	1142 1193	71.76 % 70.94 %	24.49 % 25.14 %	3.76 % 3.92 %
Outlook Mail	30237 29976	21858 21611	7224 7214	1155 1151	72.29 % 72.09 %	23.89 % 24.07 %	3.82 % 3.84 %
Yahoo Mail	31110 30468	23344 22691	6692 6680	1074 1097	75.04 % 74.47 %	21.51 % 21.92 %	3.45 % 3.60 %
AOL Mail	30460 30692	22863 22831	6534 6758	1063 1103	75.06 % 74.39 %	21.45 % 22.02 %	3.49 % 3.59 %
Mail.com	29689 30597	22719 23069	5962 6454	1008 1074	76.52 % 75.40 %	20.08 % 21.09 %	3.40 % 3.51 %
Yandex Mail	29663 30476	21861 22235	6702 7077	1100 1164	73.70 % 72.96 %	22.59 % 23.22 %	3.71 % 3.82 %
GMX Mail	30883 30440	23240 22893	6618 6547	1025 1000	75.25 % 75.21 %	21.43 % 21.51 %	3.32 % 3.29 %
Zoho Mail	31153 30843	23858 23481	6250 6369	1045 993	76.58 % 76.13 %	20.06 % 20.65 %	3.35 % 3.22 %
ProtonMail	30321 29997	23221 22943	6141 6085	959 969	76.58 % 76.48 %	20.25 % 20.29 %	3.16 % 3.23 %
Custom Mail	30961 30090	24232 23482	5770 5652	959 956	78.27 % 78.04 %	18.64 % 18.78 %	3.10 % 3.18 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.