ActiveCampaign and ConvertKit Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.936
277.576
|
220.219
206.826
|
51.110
61.323
|
6.607
9.427
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.23 %
74.51 %
|
18.39 %
22.09 %
|
2.38 %
3.40 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
20496
21385
|
16954
16655
|
3098
4058
|
444
672
|
82.72 %
77.88 %
|
15.12 %
18.98 %
|
2.17 %
3.14 %
|
Elektronics |
21289
21587
|
16995
16163
|
3803
4725
|
491
699
|
79.83 %
74.87 %
|
17.86 %
21.89 %
|
2.31 %
3.24 %
|
Entertainment |
21009
21197
|
16578
15734
|
3912
4733
|
519
730
|
78.91 %
74.23 %
|
18.62 %
22.33 %
|
2.47 %
3.44 %
|
Cosmetics & Beauty |
21198
21553
|
16752
16027
|
3938
4810
|
508
716
|
79.03 %
74.36 %
|
18.58 %
22.32 %
|
2.40 %
3.32 %
|
Food & Drink |
20973
21551
|
17344
16682
|
3192
4196
|
437
673
|
82.70 %
77.41 %
|
15.22 %
19.47 %
|
2.08 %
3.12 %
|
Home & Garden |
21772
21117
|
17948
16461
|
3385
4008
|
439
648
|
82.44 %
77.95 %
|
15.55 %
18.98 %
|
2.02 %
3.07 %
|
Finance |
21632
21276
|
16346
15063
|
4716
5434
|
570
779
|
75.56 %
70.80 %
|
21.80 %
25.54 %
|
2.63 %
3.66 %
|
Health |
21418
21310
|
16363
15236
|
4550
5311
|
505
763
|
76.40 %
71.50 %
|
21.24 %
24.92 %
|
2.36 %
3.58 %
|
Pets |
21614
21462
|
17689
16569
|
3454
4208
|
471
685
|
81.84 %
77.20 %
|
15.98 %
19.61 %
|
2.18 %
3.19 %
|
Sport & Fitness |
21502
21453
|
16779
15779
|
4170
4899
|
553
775
|
78.03 %
73.55 %
|
19.39 %
22.84 %
|
2.57 %
3.61 %
|
Job & Career |
21977
21422
|
17028
15632
|
4360
4987
|
589
803
|
77.48 %
72.97 %
|
19.84 %
23.28 %
|
2.68 %
3.75 %
|
Dating |
21336
21261
|
15709
14612
|
5054
5836
|
573
813
|
73.63 %
68.73 %
|
23.69 %
27.45 %
|
2.69 %
3.82 %
|
Other |
21720
21002
|
17734
16213
|
3478
4118
|
508
671
|
81.65 %
77.20 %
|
16.01 %
19.61 %
|
2.34 %
3.19 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27929
27643
|
21081
19622
|
6112
6994
|
736
1027
|
75.48 %
70.98 %
|
21.88 %
25.30 %
|
2.64 %
3.72 %
|
Outlook Mail |
27915
27606
|
21259
19779
|
5939
6788
|
717
1039
|
76.16 %
71.65 %
|
21.28 %
24.59 %
|
2.57 %
3.76 %
|
Yahoo Mail |
27336
28432
|
21738
21171
|
4933
6284
|
665
977
|
79.52 %
74.46 %
|
18.05 %
22.10 %
|
2.43 %
3.44 %
|
AOL Mail |
27851
27762
|
22037
20704
|
5131
6115
|
683
943
|
79.12 %
74.58 %
|
18.42 %
22.03 %
|
2.45 %
3.40 %
|
Mail.com |
27856
26928
|
22404
20484
|
4804
5560
|
648
884
|
80.43 %
76.07 %
|
17.25 %
20.65 %
|
2.33 %
3.28 %
|
Yandex Mail |
27796
26896
|
21628
19657
|
5432
6251
|
736
988
|
77.81 %
73.09 %
|
19.54 %
23.24 %
|
2.65 %
3.67 %
|
GMX Mail |
27694
28109
|
22011
20950
|
5059
6247
|
624
912
|
79.48 %
74.53 %
|
18.27 %
22.22 %
|
2.25 %
3.24 %
|
Zoho Mail |
28278
28396
|
22919
21602
|
4750
5873
|
609
921
|
81.05 %
76.07 %
|
16.80 %
20.68 %
|
2.15 %
3.24 %
|
ProtonMail |
27780
27671
|
22446
21003
|
4736
5803
|
598
865
|
80.80 %
75.90 %
|
17.05 %
20.97 %
|
2.15 %
3.13 %
|
Custom Mail |
27501
28133
|
22696
21854
|
4214
5408
|
591
871
|
82.53 %
77.68 %
|
15.32 %
19.22 %
|
2.15 %
3.10 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
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- ActiveCampaign and CleverReach comparison
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- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
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- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
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- ActiveCampaign and SendPulse comparison