ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
106.295 105.128	74.338 67.032	30.479 35.401	1.478 2.695

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 63.76 %	28.67 % 33.67 %	1.39 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7558 7981	5636 5450	1814 2328	108 203	74.57 % 68.29 %	24.00 % 29.17 %	1.43 % 2.54 %
Elektronics	7979 8415	5548 5341	2325 2854	106 220	69.53 % 63.47 %	29.14 % 33.92 %	1.33 % 2.61 %
Entertainment	8045 8116	5587 5141	2353 2767	105 208	69.45 % 63.34 %	29.25 % 34.09 %	1.31 % 2.56 %
Cosmetics & Beauty	8173 8330	5702 5301	2364 2813	107 216	69.77 % 63.64 %	28.92 % 33.77 %	1.31 % 2.59 %
Food & Drink	7994 8517	5941 5796	1933 2500	120 221	74.32 % 68.05 %	24.18 % 29.35 %	1.50 % 2.59 %
Home & Garden	8508 7780	6333 5317	2059 2265	116 198	74.44 % 68.34 %	24.20 % 29.11 %	1.36 % 2.54 %
Finance	8294 8059	5379 4697	2806 3155	109 207	64.85 % 58.28 %	33.83 % 39.15 %	1.31 % 2.57 %
Health	8270 8043	5360 4717	2798 3121	112 205	64.81 % 58.65 %	33.83 % 38.80 %	1.35 % 2.55 %
Pets	8435 8129	6302 5563	2018 2362	115 204	74.71 % 68.43 %	23.92 % 29.06 %	1.36 % 2.51 %
Sport & Fitness	8410 7995	5819 5055	2469 2734	122 206	69.19 % 63.23 %	29.36 % 34.20 %	1.45 % 2.58 %
Job & Career	8426 7878	5873 4986	2435 2690	118 202	69.70 % 63.29 %	28.90 % 34.15 %	1.40 % 2.56 %
Dating	7941 8022	4717 4294	3104 3526	120 202	59.40 % 53.53 %	39.09 % 43.95 %	1.51 % 2.52 %
Other	8262 7863	6141 5374	2001 2286	120 203	74.33 % 68.35 %	24.22 % 29.07 %	1.45 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10654 10396	6857 6058	3646 4071	151 267	64.36 % 58.27 %	34.22 % 39.16 %	1.42 % 2.57 %
Outlook Mail	10690 10411	7027 6254	3511 3888	152 269	65.73 % 60.07 %	32.84 % 37.35 %	1.42 % 2.58 %
Yahoo Mail	10414 10844	7431 7049	2832 3524	151 271	71.36 % 65.00 %	27.19 % 32.50 %	1.45 % 2.50 %
AOL Mail	10715 10564	7617 6866	2952 3429	146 269	71.09 % 64.99 %	27.55 % 32.46 %	1.36 % 2.55 %
Mail.com	10653 9837	7707 6536	2806 3050	140 251	72.35 % 66.44 %	26.34 % 31.01 %	1.31 % 2.55 %
Yandex Mail	10624 9985	7377 6297	3100 3436	147 252	69.44 % 63.06 %	29.18 % 34.41 %	1.38 % 2.52 %
GMX Mail	10495 10883	7182 6749	3168 3842	145 292	68.43 % 62.01 %	30.19 % 35.30 %	1.38 % 2.68 %
Zoho Mail	10979 10972	7925 7222	2902 3467	152 283	72.18 % 65.82 %	26.43 % 31.60 %	1.38 % 2.58 %
ProtonMail	10861 10474	7642 6688	3062 3518	157 268	70.36 % 63.85 %	28.19 % 33.59 %	1.45 % 2.56 %
Custom Mail	10210 10762	7573 7313	2500 3176	137 273	74.17 % 67.95 %	24.49 % 29.51 %	1.34 % 2.54 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.