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ActiveCampaign and ConvertKit Email Deliverability Comparison

  ActiveCampaign
  ConvertKit

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  181.747
  137.981
  128.236
  40.595
  47.764
  3.743
  5.747

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  70.56 %
  22.27 %
  26.28 %
  2.05 %
  3.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  13973
  10639
  10409
  2441
  3157
  263
  407
  79.73 %
  74.49 %
  18.29 %
  22.59 %
  1.97 %
  2.91 %
Elektronics
  13924
  14245
  10595
  10035
  3061
  3755
  268
  455
  76.09 %
  70.45 %
  21.98 %
  26.36 %
  1.92 %
  3.19 %
Entertainment
  13741
  13704
  10353
  9594
  3102
  3669
  286
  441
  75.34 %
  70.01 %
  22.57 %
  26.77 %
  2.08 %
  3.22 %
Cosmetics & Beauty
  13789
  14247
  10392
  10035
  3116
  3762
  281
  450
  75.36 %
  70.44 %
  22.60 %
  26.41 %
  2.04 %
  3.16 %
Food & Drink
  13665
  14389
  10875
  10630
  2541
  3323
  249
  436
  79.58 %
  73.88 %
  18.59 %
  23.09 %
  1.82 %
  3.03 %
Home & Garden
  14452
  13709
  11468
  10201
  2724
  3104
  260
  404
  79.35 %
  74.41 %
  18.85 %
  22.64 %
  1.80 %
  2.95 %
Finance
  14146
  13986
  10105
  9245
  3744
  4259
  297
  482
  71.43 %
  66.10 %
  26.47 %
  30.45 %
  2.10 %
  3.45 %
Health
  14184
  14049
  10241
  9381
  3668
  4206
  275
  462
  72.20 %
  66.77 %
  25.86 %
  29.94 %
  1.94 %
  3.29 %
Pets
  14212
  13994
  11225
  10364
  2710
  3222
  277
  408
  78.98 %
  74.06 %
  19.07 %
  23.02 %
  1.95 %
  2.92 %
Sport & Fitness
  14237
  14098
  10610
  9861
  3305
  3783
  322
  454
  74.52 %
  69.95 %
  23.21 %
  26.83 %
  2.26 %
  3.22 %
Job & Career
  14523
  13885
  10771
  9656
  3395
  3759
  357
  470
  74.17 %
  69.54 %
  23.38 %
  27.07 %
  2.46 %
  3.38 %
Dating
  13798
  13840
  9425
  8736
  4056
  4626
  317
  478
  68.31 %
  63.12 %
  29.40 %
  33.42 %
  2.30 %
  3.45 %
Other
  14305
  13628
  11282
  10089
  2732
  3139
  291
  400
  78.87 %
  74.03 %
  19.10 %
  23.03 %
  2.03 %
  2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  18052
  13122
  11967
  4880
  5469
  393
  616
  71.33 %
  66.29 %
  26.53 %
  30.30 %
  2.14 %
  3.41 %
Outlook Mail
  18379
  18006
  13252
  12126
  4710
  5261
  417
  619
  72.10 %
  67.34 %
  25.63 %
  29.22 %
  2.27 %
  3.44 %
Yahoo Mail
  17741
  18592
  13571
  13214
  3802
  4813
  368
  565
  76.50 %
  71.07 %
  21.43 %
  25.89 %
  2.07 %
  3.04 %
AOL Mail
  18443
  18121
  14023
  12861
  4025
  4678
  395
  582
  76.03 %
  70.97 %
  21.82 %
  25.82 %
  2.14 %
  3.21 %
Mail.com
  18195
  17324
  14058
  12576
  3776
  4222
  361
  526
  77.26 %
  72.59 %
  20.75 %
  24.37 %
  1.98 %
  3.04 %
Yandex Mail
  18254
  17504
  13618
  12173
  4228
  4759
  408
  572
  74.60 %
  69.54 %
  23.16 %
  27.19 %
  2.24 %
  3.27 %
GMX Mail
  18052
  18642
  13582
  13027
  4124
  5023
  346
  592
  75.24 %
  69.88 %
  22.85 %
  26.94 %
  1.92 %
  3.18 %
Zoho Mail
  18575
  18877
  14413
  13643
  3802
  4656
  360
  578
  77.59 %
  72.27 %
  20.47 %
  24.66 %
  1.94 %
  3.06 %
ProtonMail
  18277
  18147
  14024
  12950
  3892
  4638
  361
  559
  76.73 %
  71.36 %
  21.29 %
  25.56 %
  1.98 %
  3.08 %
Custom Mail
  18008
  18482
  14318
  13699
  3356
  4245
  334
  538
  79.51 %
  74.12 %
  18.64 %
  22.97 %
  1.85 %
  2.91 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.