ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.936 277.576	220.219 206.826	51.110 61.323	6.607 9.427

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.23 % 74.51 %	18.39 % 22.09 %	2.38 % 3.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	20496 21385	16954 16655	3098 4058	444 672	82.72 % 77.88 %	15.12 % 18.98 %	2.17 % 3.14 %
Elektronics	21289 21587	16995 16163	3803 4725	491 699	79.83 % 74.87 %	17.86 % 21.89 %	2.31 % 3.24 %
Entertainment	21009 21197	16578 15734	3912 4733	519 730	78.91 % 74.23 %	18.62 % 22.33 %	2.47 % 3.44 %
Cosmetics & Beauty	21198 21553	16752 16027	3938 4810	508 716	79.03 % 74.36 %	18.58 % 22.32 %	2.40 % 3.32 %
Food & Drink	20973 21551	17344 16682	3192 4196	437 673	82.70 % 77.41 %	15.22 % 19.47 %	2.08 % 3.12 %
Home & Garden	21772 21117	17948 16461	3385 4008	439 648	82.44 % 77.95 %	15.55 % 18.98 %	2.02 % 3.07 %
Finance	21632 21276	16346 15063	4716 5434	570 779	75.56 % 70.80 %	21.80 % 25.54 %	2.63 % 3.66 %
Health	21418 21310	16363 15236	4550 5311	505 763	76.40 % 71.50 %	21.24 % 24.92 %	2.36 % 3.58 %
Pets	21614 21462	17689 16569	3454 4208	471 685	81.84 % 77.20 %	15.98 % 19.61 %	2.18 % 3.19 %
Sport & Fitness	21502 21453	16779 15779	4170 4899	553 775	78.03 % 73.55 %	19.39 % 22.84 %	2.57 % 3.61 %
Job & Career	21977 21422	17028 15632	4360 4987	589 803	77.48 % 72.97 %	19.84 % 23.28 %	2.68 % 3.75 %
Dating	21336 21261	15709 14612	5054 5836	573 813	73.63 % 68.73 %	23.69 % 27.45 %	2.69 % 3.82 %
Other	21720 21002	17734 16213	3478 4118	508 671	81.65 % 77.20 %	16.01 % 19.61 %	2.34 % 3.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27929 27643	21081 19622	6112 6994	736 1027	75.48 % 70.98 %	21.88 % 25.30 %	2.64 % 3.72 %
Outlook Mail	27915 27606	21259 19779	5939 6788	717 1039	76.16 % 71.65 %	21.28 % 24.59 %	2.57 % 3.76 %
Yahoo Mail	27336 28432	21738 21171	4933 6284	665 977	79.52 % 74.46 %	18.05 % 22.10 %	2.43 % 3.44 %
AOL Mail	27851 27762	22037 20704	5131 6115	683 943	79.12 % 74.58 %	18.42 % 22.03 %	2.45 % 3.40 %
Mail.com	27856 26928	22404 20484	4804 5560	648 884	80.43 % 76.07 %	17.25 % 20.65 %	2.33 % 3.28 %
Yandex Mail	27796 26896	21628 19657	5432 6251	736 988	77.81 % 73.09 %	19.54 % 23.24 %	2.65 % 3.67 %
GMX Mail	27694 28109	22011 20950	5059 6247	624 912	79.48 % 74.53 %	18.27 % 22.22 %	2.25 % 3.24 %
Zoho Mail	28278 28396	22919 21602	4750 5873	609 921	81.05 % 76.07 %	16.80 % 20.68 %	2.15 % 3.24 %
ProtonMail	27780 27671	22446 21003	4736 5803	598 865	80.80 % 75.90 %	17.05 % 20.97 %	2.15 % 3.13 %
Custom Mail	27501 28133	22696 21854	4214 5408	591 871	82.53 % 77.68 %	15.32 % 19.22 %	2.15 % 3.10 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.