ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 394.406	319.752 302.081	64.147 78.208	10.204 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 76.59 %	16.28 % 19.83 %	2.59 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30362	24901 24204	3938 5178	669 980	84.39 % 79.72 %	13.35 % 17.05 %	2.27 % 3.23 %
Elektronics	30381 30287	24887 23385	4748 5902	746 1000	81.92 % 77.21 %	15.63 % 19.49 %	2.46 % 3.30 %
Entertainment	29742 30255	24076 23092	4891 6045	775 1118	80.95 % 76.32 %	16.44 % 19.98 %	2.61 % 3.70 %
Cosmetics & Beauty	30189 30425	24439 23232	4948 6099	802 1094	80.95 % 76.36 %	16.39 % 20.05 %	2.66 % 3.60 %
Food & Drink	29819 30373	25135 24085	4005 5283	679 1005	84.29 % 79.30 %	13.43 % 17.39 %	2.28 % 3.31 %
Home & Garden	30768 30268	25855 24131	4239 5167	674 970	84.03 % 79.72 %	13.78 % 17.07 %	2.19 % 3.20 %
Finance	30542 30282	23759 22132	5900 6922	883 1228	77.79 % 73.09 %	19.32 % 22.86 %	2.89 % 4.06 %
Health	30333 30386	23866 22511	5654 6731	813 1144	78.68 % 74.08 %	18.64 % 22.15 %	2.68 % 3.76 %
Pets	30703 30515	25585 24072	4385 5436	733 1007	83.33 % 78.89 %	14.28 % 17.81 %	2.39 % 3.30 %
Sport & Fitness	30329 30484	24230 23007	5251 6312	848 1165	79.89 % 75.47 %	17.31 % 20.71 %	2.80 % 3.82 %
Job & Career	30922 30364	24449 22710	5551 6456	922 1198	79.07 % 74.79 %	17.95 % 21.26 %	2.98 % 3.95 %
Dating	30160 30301	23029 21762	6231 7322	900 1217	76.36 % 71.82 %	20.66 % 24.16 %	2.98 % 4.02 %
Other	30707 30104	25541 23758	4406 5355	760 991	83.18 % 78.92 %	14.35 % 17.79 %	2.48 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39282	31034 28873	7675 8892	1177 1517	77.81 % 73.50 %	19.24 % 22.64 %	2.95 % 3.86 %
Outlook Mail	39257 38997	30769 28821	7408 8633	1080 1543	78.38 % 73.91 %	18.87 % 22.14 %	2.75 % 3.96 %
Yahoo Mail	38991 40103	31611 30633	6323 8046	1057 1424	81.07 % 76.39 %	16.22 % 20.06 %	2.71 % 3.55 %
AOL Mail	39547 39425	31945 30059	6517 7908	1085 1458	80.78 % 76.24 %	16.48 % 20.06 %	2.74 % 3.70 %
Mail.com	39528 38624	32435 30060	6085 7211	1008 1353	82.06 % 77.83 %	15.39 % 18.67 %	2.55 % 3.50 %
Yandex Mail	39366 38821	31330 29129	6915 8168	1121 1524	79.59 % 75.03 %	17.57 % 21.04 %	2.85 % 3.93 %
GMX Mail	39010 39819	31926 30627	6192 7798	892 1394	81.84 % 76.92 %	15.87 % 19.58 %	2.29 % 3.50 %
Zoho Mail	39910 40117	33058 31303	5910 7430	942 1384	82.83 % 78.03 %	14.81 % 18.52 %	2.36 % 3.45 %
ProtonMail	39592 39371	32814 30858	5828 7262	950 1251	82.88 % 78.38 %	14.72 % 18.45 %	2.40 % 3.18 %
Custom Mail	39016 39847	32830 31718	5294 6860	892 1269	84.14 % 79.60 %	13.57 % 17.22 %	2.29 % 3.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.