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ActiveCampaign and ConvertKit Email Deliverability Comparison

  ActiveCampaign
  ConvertKit

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  373.701
  302.146
  284.997
  61.850
  75.361
  9.566
  13.343

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  76.26 %
  16.56 %
  20.17 %
  2.56 %
  3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28750
  23493
  22833
  3787
  4987
  627
  930
  84.18 %
  79.42 %
  13.57 %
  17.35 %
  2.25 %
  3.23 %
Elektronics
  28790
  28785
  23503
  22114
  4587
  5712
  700
  959
  81.64 %
  76.82 %
  15.93 %
  19.84 %
  2.43 %
  3.33 %
Entertainment
  28205
  28637
  22754
  21765
  4720
  5823
  731
  1049
  80.67 %
  76.00 %
  16.73 %
  20.33 %
  2.59 %
  3.66 %
Cosmetics & Beauty
  28594
  28895
  23071
  21968
  4768
  5886
  755
  1041
  80.68 %
  76.03 %
  16.67 %
  20.37 %
  2.64 %
  3.60 %
Food & Drink
  28276
  28844
  23777
  22793
  3859
  5108
  640
  943
  84.09 %
  79.02 %
  13.65 %
  17.71 %
  2.26 %
  3.27 %
Home & Garden
  29146
  28647
  24428
  22749
  4086
  4972
  632
  926
  83.81 %
  79.41 %
  14.02 %
  17.36 %
  2.17 %
  3.23 %
Finance
  28924
  28648
  22402
  20851
  5687
  6664
  835
  1133
  77.45 %
  72.78 %
  19.66 %
  23.26 %
  2.89 %
  3.95 %
Health
  28751
  28814
  22534
  21234
  5460
  6493
  757
  1087
  78.38 %
  73.69 %
  18.99 %
  22.53 %
  2.63 %
  3.77 %
Pets
  29138
  28889
  24221
  22719
  4229
  5226
  688
  944
  83.13 %
  78.64 %
  14.51 %
  18.09 %
  2.36 %
  3.27 %
Sport & Fitness
  28819
  28864
  22960
  21687
  5066
  6070
  793
  1107
  79.67 %
  75.14 %
  17.58 %
  21.03 %
  2.75 %
  3.84 %
Job & Career
  29306
  28792
  23111
  21451
  5340
  6210
  855
  1131
  78.86 %
  74.50 %
  18.22 %
  21.57 %
  2.92 %
  3.93 %
Dating
  28577
  28735
  21722
  20501
  6019
  7076
  836
  1158
  76.01 %
  71.35 %
  21.06 %
  24.63 %
  2.93 %
  4.03 %
Other
  29129
  28401
  24170
  22332
  4242
  5134
  717
  935
  82.98 %
  78.63 %
  14.56 %
  18.08 %
  2.46 %
  3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37198
  29304
  27195
  7404
  8566
  1089
  1437
  77.53 %
  73.11 %
  19.59 %
  23.03 %
  2.88 %
  3.86 %
Outlook Mail
  37259
  36930
  29081
  27150
  7151
  8313
  1027
  1467
  78.05 %
  73.52 %
  19.19 %
  22.51 %
  2.76 %
  3.97 %
Yahoo Mail
  36927
  38003
  29857
  28918
  6081
  7743
  989
  1342
  80.85 %
  76.09 %
  16.47 %
  20.37 %
  2.68 %
  3.53 %
AOL Mail
  37447
  37373
  30162
  28401
  6269
  7602
  1016
  1370
  80.55 %
  75.99 %
  16.74 %
  20.34 %
  2.71 %
  3.67 %
Mail.com
  37435
  36561
  30630
  28351
  5856
  6936
  949
  1274
  81.82 %
  77.54 %
  15.64 %
  18.97 %
  2.54 %
  3.48 %
Yandex Mail
  37317
  36716
  29600
  27435
  6657
  7847
  1060
  1434
  79.32 %
  74.72 %
  17.84 %
  21.37 %
  2.84 %
  3.91 %
GMX Mail
  36993
  37781
  30162
  28919
  5989
  7541
  842
  1321
  81.53 %
  76.54 %
  16.19 %
  19.96 %
  2.28 %
  3.50 %
Zoho Mail
  37823
  38040
  31240
  29560
  5702
  7168
  881
  1312
  82.60 %
  77.71 %
  15.08 %
  18.84 %
  2.33 %
  3.45 %
ProtonMail
  37521
  37303
  31012
  29086
  5631
  7024
  878
  1193
  82.65 %
  77.97 %
  15.01 %
  18.83 %
  2.34 %
  3.20 %
Custom Mail
  37043
  37796
  31098
  29982
  5110
  6621
  835
  1193
  83.95 %
  79.33 %
  13.79 %
  17.52 %
  2.25 %
  3.16 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.