ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 181.747	137.981 128.236	40.595 47.764	3.743 5.747

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 70.56 %	22.27 % 26.28 %	2.05 % 3.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 13973	10639 10409	2441 3157	263 407	79.73 % 74.49 %	18.29 % 22.59 %	1.97 % 2.91 %
Elektronics	13924 14245	10595 10035	3061 3755	268 455	76.09 % 70.45 %	21.98 % 26.36 %	1.92 % 3.19 %
Entertainment	13741 13704	10353 9594	3102 3669	286 441	75.34 % 70.01 %	22.57 % 26.77 %	2.08 % 3.22 %
Cosmetics & Beauty	13789 14247	10392 10035	3116 3762	281 450	75.36 % 70.44 %	22.60 % 26.41 %	2.04 % 3.16 %
Food & Drink	13665 14389	10875 10630	2541 3323	249 436	79.58 % 73.88 %	18.59 % 23.09 %	1.82 % 3.03 %
Home & Garden	14452 13709	11468 10201	2724 3104	260 404	79.35 % 74.41 %	18.85 % 22.64 %	1.80 % 2.95 %
Finance	14146 13986	10105 9245	3744 4259	297 482	71.43 % 66.10 %	26.47 % 30.45 %	2.10 % 3.45 %
Health	14184 14049	10241 9381	3668 4206	275 462	72.20 % 66.77 %	25.86 % 29.94 %	1.94 % 3.29 %
Pets	14212 13994	11225 10364	2710 3222	277 408	78.98 % 74.06 %	19.07 % 23.02 %	1.95 % 2.92 %
Sport & Fitness	14237 14098	10610 9861	3305 3783	322 454	74.52 % 69.95 %	23.21 % 26.83 %	2.26 % 3.22 %
Job & Career	14523 13885	10771 9656	3395 3759	357 470	74.17 % 69.54 %	23.38 % 27.07 %	2.46 % 3.38 %
Dating	13798 13840	9425 8736	4056 4626	317 478	68.31 % 63.12 %	29.40 % 33.42 %	2.30 % 3.45 %
Other	14305 13628	11282 10089	2732 3139	291 400	78.87 % 74.03 %	19.10 % 23.03 %	2.03 % 2.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 18052	13122 11967	4880 5469	393 616	71.33 % 66.29 %	26.53 % 30.30 %	2.14 % 3.41 %
Outlook Mail	18379 18006	13252 12126	4710 5261	417 619	72.10 % 67.34 %	25.63 % 29.22 %	2.27 % 3.44 %
Yahoo Mail	17741 18592	13571 13214	3802 4813	368 565	76.50 % 71.07 %	21.43 % 25.89 %	2.07 % 3.04 %
AOL Mail	18443 18121	14023 12861	4025 4678	395 582	76.03 % 70.97 %	21.82 % 25.82 %	2.14 % 3.21 %
Mail.com	18195 17324	14058 12576	3776 4222	361 526	77.26 % 72.59 %	20.75 % 24.37 %	1.98 % 3.04 %
Yandex Mail	18254 17504	13618 12173	4228 4759	408 572	74.60 % 69.54 %	23.16 % 27.19 %	2.24 % 3.27 %
GMX Mail	18052 18642	13582 13027	4124 5023	346 592	75.24 % 69.88 %	22.85 % 26.94 %	1.92 % 3.18 %
Zoho Mail	18575 18877	14413 13643	3802 4656	360 578	77.59 % 72.27 %	20.47 % 24.66 %	1.94 % 3.06 %
ProtonMail	18277 18147	14024 12950	3892 4638	361 559	76.73 % 71.36 %	21.29 % 25.56 %	1.98 % 3.08 %
Custom Mail	18008 18482	14318 13699	3356 4245	334 538	79.51 % 74.12 %	18.64 % 22.97 %	1.85 % 2.91 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.