ActiveCampaign and ConvertKit Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
346.228
346.335
|
278.612
262.677
|
58.840
71.415
|
8.776
12.243
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.47 %
75.84 %
|
16.99 %
20.62 %
|
2.53 %
3.54 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25774
26689
|
21597
21100
|
3596
4734
|
581
855
|
83.79 %
79.06 %
|
13.95 %
17.74 %
|
2.25 %
3.20 %
|
Elektronics |
26678
26779
|
21662
20461
|
4371
5437
|
645
881
|
81.20 %
76.41 %
|
16.38 %
20.30 %
|
2.42 %
3.29 %
|
Entertainment |
26127
26509
|
20964
20025
|
4491
5514
|
672
970
|
80.24 %
75.54 %
|
17.19 %
20.80 %
|
2.57 %
3.66 %
|
Cosmetics & Beauty |
26495
26782
|
21266
20256
|
4539
5578
|
690
948
|
80.26 %
75.63 %
|
17.13 %
20.83 %
|
2.60 %
3.54 %
|
Food & Drink |
26277
26780
|
22016
21051
|
3675
4855
|
586
874
|
83.78 %
78.61 %
|
13.99 %
18.13 %
|
2.23 %
3.26 %
|
Home & Garden |
26956
26567
|
22496
21009
|
3883
4713
|
577
845
|
83.45 %
79.08 %
|
14.40 %
17.74 %
|
2.14 %
3.18 %
|
Finance |
26918
26497
|
20726
19152
|
5425
6310
|
767
1035
|
77.00 %
72.28 %
|
20.15 %
23.81 %
|
2.85 %
3.91 %
|
Health |
26676
26738
|
20766
19586
|
5211
6168
|
699
984
|
77.85 %
73.25 %
|
19.53 %
23.07 %
|
2.62 %
3.68 %
|
Pets |
27030
26769
|
22379
20960
|
4018
4941
|
633
868
|
82.79 %
78.30 %
|
14.86 %
18.46 %
|
2.34 %
3.24 %
|
Sport & Fitness |
26747
26704
|
21202
19957
|
4819
5735
|
726
1012
|
79.27 %
74.73 %
|
18.02 %
21.48 %
|
2.71 %
3.79 %
|
Job & Career |
27202
26663
|
21355
19753
|
5057
5862
|
790
1048
|
78.51 %
74.08 %
|
18.59 %
21.99 %
|
2.90 %
3.93 %
|
Dating |
26453
26642
|
19962
18837
|
5738
6736
|
753
1069
|
75.46 %
70.70 %
|
21.69 %
25.28 %
|
2.85 %
4.01 %
|
Other |
26895
26216
|
22221
20530
|
4017
4832
|
657
854
|
82.62 %
78.31 %
|
14.94 %
18.43 %
|
2.44 %
3.26 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34988
34428
|
26962
25000
|
7035
8112
|
991
1316
|
77.06 %
72.62 %
|
20.11 %
23.56 %
|
2.83 %
3.82 %
|
Outlook Mail |
34506
34332
|
26767
25098
|
6800
7893
|
939
1341
|
77.57 %
73.10 %
|
19.71 %
22.99 %
|
2.72 %
3.91 %
|
Yahoo Mail |
34113
35250
|
27457
26683
|
5749
7321
|
907
1246
|
80.49 %
75.70 %
|
16.85 %
20.77 %
|
2.66 %
3.53 %
|
AOL Mail |
34675
34621
|
27814
26179
|
5945
7184
|
916
1258
|
80.21 %
75.62 %
|
17.14 %
20.75 %
|
2.64 %
3.63 %
|
Mail.com |
34771
33782
|
28320
26083
|
5577
6546
|
874
1153
|
81.45 %
77.21 %
|
16.04 %
19.38 %
|
2.51 %
3.41 %
|
Yandex Mail |
34608
33991
|
27307
25277
|
6314
7412
|
987
1302
|
78.90 %
74.36 %
|
18.24 %
21.81 %
|
2.85 %
3.83 %
|
GMX Mail |
34386
35006
|
27864
26623
|
5738
7175
|
784
1208
|
81.03 %
76.05 %
|
16.69 %
20.50 %
|
2.28 %
3.45 %
|
Zoho Mail |
35170
35293
|
28918
27276
|
5442
6807
|
810
1210
|
82.22 %
77.28 %
|
15.47 %
19.29 %
|
2.30 %
3.43 %
|
ProtonMail |
34687
34556
|
28509
26768
|
5375
6682
|
803
1106
|
82.19 %
77.46 %
|
15.50 %
19.34 %
|
2.31 %
3.20 %
|
Custom Mail |
34324
35076
|
28694
27690
|
4865
6283
|
765
1103
|
83.60 %
78.94 %
|
14.17 %
17.91 %
|
2.23 %
3.14 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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