ActiveCampaign and ConvertKit Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
373.701
|
302.146
284.997
|
61.850
75.361
|
9.566
13.343
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
76.26 %
|
16.56 %
20.17 %
|
2.56 %
3.57 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28750
|
23493
22833
|
3787
4987
|
627
930
|
84.18 %
79.42 %
|
13.57 %
17.35 %
|
2.25 %
3.23 %
|
Elektronics |
28790
28785
|
23503
22114
|
4587
5712
|
700
959
|
81.64 %
76.82 %
|
15.93 %
19.84 %
|
2.43 %
3.33 %
|
Entertainment |
28205
28637
|
22754
21765
|
4720
5823
|
731
1049
|
80.67 %
76.00 %
|
16.73 %
20.33 %
|
2.59 %
3.66 %
|
Cosmetics & Beauty |
28594
28895
|
23071
21968
|
4768
5886
|
755
1041
|
80.68 %
76.03 %
|
16.67 %
20.37 %
|
2.64 %
3.60 %
|
Food & Drink |
28276
28844
|
23777
22793
|
3859
5108
|
640
943
|
84.09 %
79.02 %
|
13.65 %
17.71 %
|
2.26 %
3.27 %
|
Home & Garden |
29146
28647
|
24428
22749
|
4086
4972
|
632
926
|
83.81 %
79.41 %
|
14.02 %
17.36 %
|
2.17 %
3.23 %
|
Finance |
28924
28648
|
22402
20851
|
5687
6664
|
835
1133
|
77.45 %
72.78 %
|
19.66 %
23.26 %
|
2.89 %
3.95 %
|
Health |
28751
28814
|
22534
21234
|
5460
6493
|
757
1087
|
78.38 %
73.69 %
|
18.99 %
22.53 %
|
2.63 %
3.77 %
|
Pets |
29138
28889
|
24221
22719
|
4229
5226
|
688
944
|
83.13 %
78.64 %
|
14.51 %
18.09 %
|
2.36 %
3.27 %
|
Sport & Fitness |
28819
28864
|
22960
21687
|
5066
6070
|
793
1107
|
79.67 %
75.14 %
|
17.58 %
21.03 %
|
2.75 %
3.84 %
|
Job & Career |
29306
28792
|
23111
21451
|
5340
6210
|
855
1131
|
78.86 %
74.50 %
|
18.22 %
21.57 %
|
2.92 %
3.93 %
|
Dating |
28577
28735
|
21722
20501
|
6019
7076
|
836
1158
|
76.01 %
71.35 %
|
21.06 %
24.63 %
|
2.93 %
4.03 %
|
Other |
29129
28401
|
24170
22332
|
4242
5134
|
717
935
|
82.98 %
78.63 %
|
14.56 %
18.08 %
|
2.46 %
3.29 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37198
|
29304
27195
|
7404
8566
|
1089
1437
|
77.53 %
73.11 %
|
19.59 %
23.03 %
|
2.88 %
3.86 %
|
Outlook Mail |
37259
36930
|
29081
27150
|
7151
8313
|
1027
1467
|
78.05 %
73.52 %
|
19.19 %
22.51 %
|
2.76 %
3.97 %
|
Yahoo Mail |
36927
38003
|
29857
28918
|
6081
7743
|
989
1342
|
80.85 %
76.09 %
|
16.47 %
20.37 %
|
2.68 %
3.53 %
|
AOL Mail |
37447
37373
|
30162
28401
|
6269
7602
|
1016
1370
|
80.55 %
75.99 %
|
16.74 %
20.34 %
|
2.71 %
3.67 %
|
Mail.com |
37435
36561
|
30630
28351
|
5856
6936
|
949
1274
|
81.82 %
77.54 %
|
15.64 %
18.97 %
|
2.54 %
3.48 %
|
Yandex Mail |
37317
36716
|
29600
27435
|
6657
7847
|
1060
1434
|
79.32 %
74.72 %
|
17.84 %
21.37 %
|
2.84 %
3.91 %
|
GMX Mail |
36993
37781
|
30162
28919
|
5989
7541
|
842
1321
|
81.53 %
76.54 %
|
16.19 %
19.96 %
|
2.28 %
3.50 %
|
Zoho Mail |
37823
38040
|
31240
29560
|
5702
7168
|
881
1312
|
82.60 %
77.71 %
|
15.08 %
18.84 %
|
2.33 %
3.45 %
|
ProtonMail |
37521
37303
|
31012
29086
|
5631
7024
|
878
1193
|
82.65 %
77.97 %
|
15.01 %
18.83 %
|
2.34 %
3.20 %
|
Custom Mail |
37043
37796
|
31098
29982
|
5110
6621
|
835
1193
|
83.95 %
79.33 %
|
13.79 %
17.52 %
|
2.25 %
3.16 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
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- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
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- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
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