ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 380.617	307.926 290.653	62.633 76.359	9.799 13.605

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 76.36 %	16.47 % 20.06 %	2.58 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29292	23932 23283	3835 5058	644 951	84.23 % 79.49 %	13.50 % 17.27 %	2.27 % 3.25 %
Elektronics	29329 29269	23968 22517	4643 5777	718 975	81.72 % 76.93 %	15.83 % 19.74 %	2.45 % 3.33 %
Entertainment	28752 29148	23221 22185	4783 5897	748 1066	80.76 % 76.11 %	16.64 % 20.23 %	2.60 % 3.66 %
Cosmetics & Beauty	29113 29429	23515 22405	4827 5964	771 1060	80.77 % 76.13 %	16.58 % 20.27 %	2.65 % 3.60 %
Food & Drink	28807 29332	24244 23201	3911 5166	652 965	84.16 % 79.10 %	13.58 % 17.61 %	2.26 % 3.29 %
Home & Garden	29644 29177	24865 23194	4134 5039	645 944	83.88 % 79.49 %	13.95 % 17.27 %	2.18 % 3.24 %
Finance	29436 29193	22825 21275	5757 6753	854 1165	77.54 % 72.88 %	19.56 % 23.13 %	2.90 % 3.99 %
Health	29295 29361	22988 21679	5527 6578	780 1104	78.47 % 73.84 %	18.87 % 22.40 %	2.66 % 3.76 %
Pets	29665 29421	24673 23161	4285 5297	707 963	83.17 % 78.72 %	14.44 % 18.00 %	2.38 % 3.27 %
Sport & Fitness	29346 29431	23400 22147	5134 6159	812 1125	79.74 % 75.25 %	17.49 % 20.93 %	2.77 % 3.82 %
Job & Career	29857 29321	23560 21871	5415 6296	882 1154	78.91 % 74.59 %	18.14 % 21.47 %	2.95 % 3.94 %
Dating	29100 29262	22156 20922	6091 7162	853 1178	76.14 % 71.50 %	20.93 % 24.48 %	2.93 % 4.03 %
Other	29603 28981	24579 22813	4291 5213	733 955	83.03 % 78.72 %	14.50 % 17.99 %	2.48 % 3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 37909	29859 27757	7495 8684	1123 1468	77.60 % 73.22 %	19.48 % 22.91 %	2.92 % 3.87 %
Outlook Mail	37874 37623	29601 27705	7230 8425	1043 1493	78.16 % 73.64 %	19.09 % 22.39 %	2.75 % 3.97 %
Yahoo Mail	37635 38693	30453 29475	6166 7847	1016 1371	80.92 % 76.18 %	16.38 % 20.28 %	2.70 % 3.54 %
AOL Mail	38145 38076	30750 28963	6354 7710	1041 1403	80.61 % 76.07 %	16.66 % 20.25 %	2.73 % 3.68 %
Mail.com	38167 37242	31258 28912	5941 7031	968 1299	81.90 % 77.63 %	15.57 % 18.88 %	2.54 % 3.49 %
Yandex Mail	37977 37431	30154 28002	6743 7962	1080 1467	79.40 % 74.81 %	17.76 % 21.27 %	2.84 % 3.92 %
GMX Mail	37673 38430	30748 29468	6059 7626	866 1336	81.62 % 76.68 %	16.08 % 19.84 %	2.30 % 3.48 %
Zoho Mail	38533 38728	31847 30132	5779 7259	907 1337	82.65 % 77.80 %	15.00 % 18.74 %	2.35 % 3.45 %
ProtonMail	38193 38024	31596 29701	5696 7112	901 1211	82.73 % 78.11 %	14.91 % 18.70 %	2.36 % 3.18 %
Custom Mail	37684 38461	31660 30538	5170 6703	854 1220	84.01 % 79.40 %	13.72 % 17.43 %	2.27 % 3.17 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.