ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 394.406	327.272 302.081	65.254 78.208	10.506 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 76.59 %	16.19 % 19.83 %	2.61 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 30362	25471 24204	4003 5178	680 980	84.47 % 79.72 %	13.28 % 17.05 %	2.26 % 3.23 %
Elektronics	31068 30287	25463 23385	4831 5902	774 1000	81.96 % 77.21 %	15.55 % 19.49 %	2.49 % 3.30 %
Entertainment	30443 30255	24669 23092	4977 6045	797 1118	81.03 % 76.32 %	16.35 % 19.98 %	2.62 % 3.70 %
Cosmetics & Beauty	30878 30425	25019 23232	5032 6099	827 1094	81.03 % 76.36 %	16.30 % 20.05 %	2.68 % 3.60 %
Food & Drink	30554 30373	25764 24085	4083 5283	707 1005	84.32 % 79.30 %	13.36 % 17.39 %	2.31 % 3.31 %
Home & Garden	31512 30268	26501 24131	4319 5167	692 970	84.10 % 79.72 %	13.71 % 17.07 %	2.20 % 3.20 %
Finance	31241 30282	24329 22132	6001 6922	911 1228	77.88 % 73.09 %	19.21 % 22.86 %	2.92 % 4.06 %
Health	30981 30386	24395 22511	5743 6731	843 1144	78.74 % 74.08 %	18.54 % 22.15 %	2.72 % 3.76 %
Pets	31342 30515	26133 24072	4456 5436	753 1007	83.38 % 78.89 %	14.22 % 17.81 %	2.40 % 3.30 %
Sport & Fitness	31096 30484	24871 23007	5353 6312	872 1165	79.98 % 75.47 %	17.21 % 20.71 %	2.80 % 3.82 %
Job & Career	31571 30364	24984 22710	5644 6456	943 1198	79.14 % 74.79 %	17.88 % 21.26 %	2.99 % 3.95 %
Dating	30780 30301	23532 21762	6325 7322	923 1217	76.45 % 71.82 %	20.55 % 24.16 %	3.00 % 4.02 %
Other	31412 30104	26141 23758	4487 5355	784 991	83.22 % 78.92 %	14.28 % 17.79 %	2.50 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 39282	31561 28873	7790 8892	1214 1517	77.80 % 73.50 %	19.20 % 22.64 %	2.99 % 3.86 %
Outlook Mail	39929 38997	31326 28821	7496 8633	1107 1543	78.45 % 73.91 %	18.77 % 22.14 %	2.77 % 3.96 %
Yahoo Mail	39663 40103	32166 30633	6410 8046	1087 1424	81.10 % 76.39 %	16.16 % 20.06 %	2.74 % 3.55 %
AOL Mail	40277 39425	32556 30059	6615 7908	1106 1458	80.83 % 76.24 %	16.42 % 20.06 %	2.75 % 3.70 %
Mail.com	40186 38624	32996 30060	6163 7211	1027 1353	82.11 % 77.83 %	15.34 % 18.67 %	2.56 % 3.50 %
Yandex Mail	40043 38821	31889 29129	7011 8168	1143 1524	79.64 % 75.03 %	17.51 % 21.04 %	2.85 % 3.93 %
GMX Mail	39748 39819	32563 30627	6275 7798	910 1394	81.92 % 76.92 %	15.79 % 19.58 %	2.29 % 3.50 %
Zoho Mail	40599 40117	33651 31303	5985 7430	963 1384	82.89 % 78.03 %	14.74 % 18.52 %	2.37 % 3.45 %
ProtonMail	40292 39371	33427 30858	5898 7262	967 1251	82.96 % 78.38 %	14.64 % 18.45 %	2.40 % 3.18 %
Custom Mail	39652 39847	33384 31718	5360 6860	908 1269	84.19 % 79.60 %	13.52 % 17.22 %	2.29 % 3.18 %
iCloud Mail	694	558	108	28	80.40 % %	15.56 % %	4.03 % %
Tuta	707	604	78	25	85.43 % %	11.03 % %	3.54 % %
Juno.com	677	591	65	21	87.30 % %	9.60 % %	3.10 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.