ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.851	173.208 161.920	45.198 53.607	5.013 7.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 72.66 %	20.23 % 24.06 %	2.24 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17227	13319 13154	2729 3555	355 518	81.20 % 76.36 %	16.64 % 20.64 %	2.16 % 3.01 %
Elektronics	17027 17346	13279 12609	3380 4167	368 570	77.99 % 72.69 %	19.85 % 24.02 %	2.16 % 3.29 %
Entertainment	16836 16893	13008 12220	3451 4122	377 551	77.26 % 72.34 %	20.50 % 24.40 %	2.24 % 3.26 %
Cosmetics & Beauty	16960 17352	13101 12573	3477 4213	382 566	77.25 % 72.46 %	20.50 % 24.28 %	2.25 % 3.26 %
Food & Drink	16657 17410	13525 13177	2812 3693	320 540	81.20 % 75.69 %	16.88 % 21.21 %	1.92 % 3.10 %
Home & Garden	17597 16881	14249 12873	3014 3495	334 513	80.97 % 76.26 %	17.13 % 20.70 %	1.90 % 3.04 %
Finance	17386 17177	12784 11801	4170 4778	432 598	73.53 % 68.70 %	23.98 % 27.82 %	2.48 % 3.48 %
Health	17404 17037	12966 11801	4064 4659	374 577	74.50 % 69.27 %	23.35 % 27.35 %	2.15 % 3.39 %
Pets	17453 17285	14040 13102	3043 3653	370 530	80.44 % 75.80 %	17.44 % 21.13 %	2.12 % 3.07 %
Sport & Fitness	17355 17248	13246 12375	3685 4267	424 606	76.32 % 71.75 %	21.23 % 24.74 %	2.44 % 3.51 %
Job & Career	17735 17082	13457 12193	3819 4277	459 612	75.88 % 71.38 %	21.53 % 25.04 %	2.59 % 3.58 %
Dating	17080 17068	12156 11280	4495 5159	429 629	71.17 % 66.09 %	26.32 % 30.23 %	2.51 % 3.69 %
Other	17526 16845	14078 12762	3059 3569	389 514	80.33 % 75.76 %	17.45 % 21.19 %	2.22 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22266	16539 15315	5428 6137	551 814	73.45 % 68.78 %	24.11 % 27.56 %	2.45 % 3.66 %
Outlook Mail	22523 22185	16719 15468	5256 5932	548 785	74.23 % 69.72 %	23.34 % 26.74 %	2.43 % 3.54 %
Yahoo Mail	21870 22773	17068 16600	4299 5440	503 733	78.04 % 72.89 %	19.66 % 23.89 %	2.30 % 3.22 %
AOL Mail	22550 22211	17519 16183	4513 5289	518 739	77.69 % 72.86 %	20.01 % 23.81 %	2.30 % 3.33 %
Mail.com	22383 21414	17665 15941	4227 4797	491 676	78.92 % 74.44 %	18.88 % 22.40 %	2.19 % 3.16 %
Yandex Mail	22447 21568	17146 15407	4761 5408	540 753	76.38 % 71.43 %	21.21 % 25.07 %	2.41 % 3.49 %
GMX Mail	22078 22685	17089 16406	4521 5547	468 732	77.40 % 72.32 %	20.48 % 24.45 %	2.12 % 3.23 %
Zoho Mail	22624 22923	17952 17022	4197 5178	475 723	79.35 % 74.26 %	18.55 % 22.59 %	2.10 % 3.15 %
ProtonMail	22358 22211	17632 16394	4260 5136	466 681	78.86 % 73.81 %	19.05 % 23.12 %	2.08 % 3.07 %
Custom Mail	22068 22615	17879 17184	3736 4743	453 688	81.02 % 75.98 %	16.93 % 20.97 %	2.05 % 3.04 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.