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ActiveCampaign and ConvertKit Email Deliverability Comparison

  ActiveCampaign
  ConvertKit

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  106.295
  105.128
  74.338
  67.032
  30.479
  35.401
  1.478
  2.695

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  63.76 %
  28.67 %
  33.67 %
  1.39 %
  2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7558
  7981
  5636
  5450
  1814
  2328
  108
  203
  74.57 %
  68.29 %
  24.00 %
  29.17 %
  1.43 %
  2.54 %
Elektronics
  7979
  8415
  5548
  5341
  2325
  2854
  106
  220
  69.53 %
  63.47 %
  29.14 %
  33.92 %
  1.33 %
  2.61 %
Entertainment
  8045
  8116
  5587
  5141
  2353
  2767
  105
  208
  69.45 %
  63.34 %
  29.25 %
  34.09 %
  1.31 %
  2.56 %
Cosmetics & Beauty
  8173
  8330
  5702
  5301
  2364
  2813
  107
  216
  69.77 %
  63.64 %
  28.92 %
  33.77 %
  1.31 %
  2.59 %
Food & Drink
  7994
  8517
  5941
  5796
  1933
  2500
  120
  221
  74.32 %
  68.05 %
  24.18 %
  29.35 %
  1.50 %
  2.59 %
Home & Garden
  8508
  7780
  6333
  5317
  2059
  2265
  116
  198
  74.44 %
  68.34 %
  24.20 %
  29.11 %
  1.36 %
  2.54 %
Finance
  8294
  8059
  5379
  4697
  2806
  3155
  109
  207
  64.85 %
  58.28 %
  33.83 %
  39.15 %
  1.31 %
  2.57 %
Health
  8270
  8043
  5360
  4717
  2798
  3121
  112
  205
  64.81 %
  58.65 %
  33.83 %
  38.80 %
  1.35 %
  2.55 %
Pets
  8435
  8129
  6302
  5563
  2018
  2362
  115
  204
  74.71 %
  68.43 %
  23.92 %
  29.06 %
  1.36 %
  2.51 %
Sport & Fitness
  8410
  7995
  5819
  5055
  2469
  2734
  122
  206
  69.19 %
  63.23 %
  29.36 %
  34.20 %
  1.45 %
  2.58 %
Job & Career
  8426
  7878
  5873
  4986
  2435
  2690
  118
  202
  69.70 %
  63.29 %
  28.90 %
  34.15 %
  1.40 %
  2.56 %
Dating
  7941
  8022
  4717
  4294
  3104
  3526
  120
  202
  59.40 %
  53.53 %
  39.09 %
  43.95 %
  1.51 %
  2.52 %
Other
  8262
  7863
  6141
  5374
  2001
  2286
  120
  203
  74.33 %
  68.35 %
  24.22 %
  29.07 %
  1.45 %
  2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10654
  10396
  6857
  6058
  3646
  4071
  151
  267
  64.36 %
  58.27 %
  34.22 %
  39.16 %
  1.42 %
  2.57 %
Outlook Mail
  10690
  10411
  7027
  6254
  3511
  3888
  152
  269
  65.73 %
  60.07 %
  32.84 %
  37.35 %
  1.42 %
  2.58 %
Yahoo Mail
  10414
  10844
  7431
  7049
  2832
  3524
  151
  271
  71.36 %
  65.00 %
  27.19 %
  32.50 %
  1.45 %
  2.50 %
AOL Mail
  10715
  10564
  7617
  6866
  2952
  3429
  146
  269
  71.09 %
  64.99 %
  27.55 %
  32.46 %
  1.36 %
  2.55 %
Mail.com
  10653
  9837
  7707
  6536
  2806
  3050
  140
  251
  72.35 %
  66.44 %
  26.34 %
  31.01 %
  1.31 %
  2.55 %
Yandex Mail
  10624
  9985
  7377
  6297
  3100
  3436
  147
  252
  69.44 %
  63.06 %
  29.18 %
  34.41 %
  1.38 %
  2.52 %
GMX Mail
  10495
  10883
  7182
  6749
  3168
  3842
  145
  292
  68.43 %
  62.01 %
  30.19 %
  35.30 %
  1.38 %
  2.68 %
Zoho Mail
  10979
  10972
  7925
  7222
  2902
  3467
  152
  283
  72.18 %
  65.82 %
  26.43 %
  31.60 %
  1.38 %
  2.58 %
ProtonMail
  10861
  10474
  7642
  6688
  3062
  3518
  157
  268
  70.36 %
  63.85 %
  28.19 %
  33.59 %
  1.45 %
  2.56 %
Custom Mail
  10210
  10762
  7573
  7313
  2500
  3176
  137
  273
  74.17 %
  67.95 %
  24.49 %
  29.51 %
  1.34 %
  2.54 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.