ActiveCampaign and ConvertKit Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
304.870
|
243.674
229.005
|
54.154
65.335
|
7.449
10.530
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
75.12 %
|
17.74 %
21.43 %
|
2.44 %
3.45 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
23409
|
18816
18350
|
3292
4317
|
495
742
|
83.25 %
78.39 %
|
14.56 %
18.44 %
|
2.19 %
3.17 %
|
Elektronics |
23468
23619
|
18879
17836
|
4028
5003
|
561
780
|
80.45 %
75.52 %
|
17.16 %
21.18 %
|
2.39 %
3.30 %
|
Entertainment |
23095
23325
|
18373
17459
|
4144
5046
|
578
820
|
79.55 %
74.85 %
|
17.94 %
21.63 %
|
2.50 %
3.52 %
|
Cosmetics & Beauty |
23290
23668
|
18543
17731
|
4175
5122
|
572
815
|
79.62 %
74.92 %
|
17.93 %
21.64 %
|
2.46 %
3.44 %
|
Food & Drink |
23102
23683
|
19229
18468
|
3384
4468
|
489
747
|
83.24 %
77.98 %
|
14.65 %
18.87 %
|
2.12 %
3.15 %
|
Home & Garden |
23839
23229
|
19772
18232
|
3576
4278
|
491
719
|
82.94 %
78.49 %
|
15.00 %
18.42 %
|
2.06 %
3.10 %
|
Finance |
23790
23315
|
18156
16664
|
5001
5775
|
633
876
|
76.32 %
71.47 %
|
21.02 %
24.77 %
|
2.66 %
3.76 %
|
Health |
23503
23465
|
18117
16956
|
4807
5654
|
579
855
|
77.08 %
72.26 %
|
20.45 %
24.10 %
|
2.46 %
3.64 %
|
Pets |
23756
23491
|
19543
18243
|
3673
4490
|
540
758
|
82.27 %
77.66 %
|
15.46 %
19.11 %
|
2.27 %
3.23 %
|
Sport & Fitness |
23623
23604
|
18577
17503
|
4430
5243
|
616
858
|
78.64 %
74.15 %
|
18.75 %
22.21 %
|
2.61 %
3.63 %
|
Job & Career |
24046
23563
|
18735
17317
|
4635
5343
|
676
903
|
77.91 %
73.49 %
|
19.28 %
22.68 %
|
2.81 %
3.83 %
|
Dating |
23352
23411
|
17381
16290
|
5322
6195
|
649
926
|
74.43 %
69.58 %
|
22.79 %
26.46 %
|
2.78 %
3.96 %
|
Other |
23810
23088
|
19553
17956
|
3687
4401
|
570
731
|
82.12 %
77.77 %
|
15.49 %
19.06 %
|
2.39 %
3.17 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
30393
|
23409
21809
|
6474
7442
|
837
1142
|
76.20 %
71.76 %
|
21.07 %
24.49 %
|
2.72 %
3.76 %
|
Outlook Mail |
30628
30237
|
23534
21858
|
6288
7224
|
806
1155
|
76.84 %
72.29 %
|
20.53 %
23.89 %
|
2.63 %
3.82 %
|
Yahoo Mail |
30018
31110
|
24013
23344
|
5253
6692
|
752
1074
|
80.00 %
75.04 %
|
17.50 %
21.51 %
|
2.51 %
3.45 %
|
AOL Mail |
30533
30460
|
24314
22863
|
5446
6534
|
773
1063
|
79.63 %
75.06 %
|
17.84 %
21.45 %
|
2.53 %
3.49 %
|
Mail.com |
30551
29689
|
24727
22719
|
5098
5962
|
726
1008
|
80.94 %
76.52 %
|
16.69 %
20.08 %
|
2.38 %
3.40 %
|
Yandex Mail |
30515
29663
|
23905
21861
|
5778
6702
|
832
1100
|
78.34 %
73.70 %
|
18.93 %
22.59 %
|
2.73 %
3.71 %
|
GMX Mail |
30398
30883
|
24385
23240
|
5327
6618
|
686
1025
|
80.22 %
75.25 %
|
17.52 %
21.43 %
|
2.26 %
3.32 %
|
Zoho Mail |
31112
31153
|
25387
23858
|
5029
6250
|
696
1045
|
81.60 %
76.58 %
|
16.16 %
20.06 %
|
2.24 %
3.35 %
|
ProtonMail |
30518
30321
|
24856
23221
|
4984
6141
|
678
959
|
81.45 %
76.58 %
|
16.33 %
20.25 %
|
2.22 %
3.16 %
|
Custom Mail |
30284
30961
|
25144
24232
|
4477
5770
|
663
959
|
83.03 %
78.27 %
|
14.78 %
18.64 %
|
2.19 %
3.10 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
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