ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.228 346.335	278.612 262.677	58.840 71.415	8.776 12.243

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.47 % 75.84 %	16.99 % 20.62 %	2.53 % 3.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25774 26689	21597 21100	3596 4734	581 855	83.79 % 79.06 %	13.95 % 17.74 %	2.25 % 3.20 %
Elektronics	26678 26779	21662 20461	4371 5437	645 881	81.20 % 76.41 %	16.38 % 20.30 %	2.42 % 3.29 %
Entertainment	26127 26509	20964 20025	4491 5514	672 970	80.24 % 75.54 %	17.19 % 20.80 %	2.57 % 3.66 %
Cosmetics & Beauty	26495 26782	21266 20256	4539 5578	690 948	80.26 % 75.63 %	17.13 % 20.83 %	2.60 % 3.54 %
Food & Drink	26277 26780	22016 21051	3675 4855	586 874	83.78 % 78.61 %	13.99 % 18.13 %	2.23 % 3.26 %
Home & Garden	26956 26567	22496 21009	3883 4713	577 845	83.45 % 79.08 %	14.40 % 17.74 %	2.14 % 3.18 %
Finance	26918 26497	20726 19152	5425 6310	767 1035	77.00 % 72.28 %	20.15 % 23.81 %	2.85 % 3.91 %
Health	26676 26738	20766 19586	5211 6168	699 984	77.85 % 73.25 %	19.53 % 23.07 %	2.62 % 3.68 %
Pets	27030 26769	22379 20960	4018 4941	633 868	82.79 % 78.30 %	14.86 % 18.46 %	2.34 % 3.24 %
Sport & Fitness	26747 26704	21202 19957	4819 5735	726 1012	79.27 % 74.73 %	18.02 % 21.48 %	2.71 % 3.79 %
Job & Career	27202 26663	21355 19753	5057 5862	790 1048	78.51 % 74.08 %	18.59 % 21.99 %	2.90 % 3.93 %
Dating	26453 26642	19962 18837	5738 6736	753 1069	75.46 % 70.70 %	21.69 % 25.28 %	2.85 % 4.01 %
Other	26895 26216	22221 20530	4017 4832	657 854	82.62 % 78.31 %	14.94 % 18.43 %	2.44 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34988 34428	26962 25000	7035 8112	991 1316	77.06 % 72.62 %	20.11 % 23.56 %	2.83 % 3.82 %
Outlook Mail	34506 34332	26767 25098	6800 7893	939 1341	77.57 % 73.10 %	19.71 % 22.99 %	2.72 % 3.91 %
Yahoo Mail	34113 35250	27457 26683	5749 7321	907 1246	80.49 % 75.70 %	16.85 % 20.77 %	2.66 % 3.53 %
AOL Mail	34675 34621	27814 26179	5945 7184	916 1258	80.21 % 75.62 %	17.14 % 20.75 %	2.64 % 3.63 %
Mail.com	34771 33782	28320 26083	5577 6546	874 1153	81.45 % 77.21 %	16.04 % 19.38 %	2.51 % 3.41 %
Yandex Mail	34608 33991	27307 25277	6314 7412	987 1302	78.90 % 74.36 %	18.24 % 21.81 %	2.85 % 3.83 %
GMX Mail	34386 35006	27864 26623	5738 7175	784 1208	81.03 % 76.05 %	16.69 % 20.50 %	2.28 % 3.45 %
Zoho Mail	35170 35293	28918 27276	5442 6807	810 1210	82.22 % 77.28 %	15.47 % 19.29 %	2.30 % 3.43 %
ProtonMail	34687 34556	28509 26768	5375 6682	803 1106	82.19 % 77.46 %	15.50 % 19.34 %	2.31 % 3.20 %
Custom Mail	34324 35076	28694 27690	4865 6283	765 1103	83.60 % 78.94 %	14.17 % 17.91 %	2.23 % 3.14 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.