ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.314 257.092	202.593 190.154	48.760 58.360	5.961 8.578

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.73 % 73.96 %	18.95 % 22.70 %	2.32 % 3.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18955 19849	15599 15382	2943 3864	413 603	82.29 % 77.50 %	15.53 % 19.47 %	2.18 % 3.04 %
Elektronics	19651 19992	15580 14829	3631 4514	440 649	79.28 % 74.17 %	18.48 % 22.58 %	2.24 % 3.25 %
Entertainment	19439 19623	15251 14460	3729 4500	459 663	78.46 % 73.69 %	19.18 % 22.93 %	2.36 % 3.38 %
Cosmetics & Beauty	19649 20026	15428 14777	3760 4587	461 662	78.52 % 73.79 %	19.14 % 22.91 %	2.35 % 3.31 %
Food & Drink	19386 19963	15953 15347	3044 3998	389 618	82.29 % 76.88 %	15.70 % 20.03 %	2.01 % 3.10 %
Home & Garden	20216 19561	16576 15150	3241 3814	399 597	81.99 % 77.45 %	16.03 % 19.50 %	1.97 % 3.05 %
Finance	19993 19742	14983 13856	4498 5185	512 701	74.94 % 70.19 %	22.50 % 26.26 %	2.56 % 3.55 %
Health	19911 19707	15097 13957	4362 5062	452 688	75.82 % 70.82 %	21.91 % 25.69 %	2.27 % 3.49 %
Pets	19972 19891	16271 15277	3283 3992	418 622	81.47 % 76.80 %	16.44 % 20.07 %	2.09 % 3.13 %
Sport & Fitness	19997 19888	15502 14528	3987 4655	508 705	77.52 % 73.05 %	19.94 % 23.41 %	2.54 % 3.54 %
Job & Career	20408 19729	15719 14300	4153 4707	536 722	77.02 % 72.48 %	20.35 % 23.86 %	2.63 % 3.66 %
Dating	19657 19660	14323 13346	4824 5573	510 741	72.86 % 67.88 %	24.54 % 28.35 %	2.59 % 3.77 %
Other	20080 19461	16311 14945	3305 3909	464 607	81.23 % 76.79 %	16.46 % 20.09 %	2.31 % 3.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25883 25658	19373 18051	5838 6670	672 937	74.85 % 70.35 %	22.56 % 26.00 %	2.60 % 3.65 %
Outlook Mail	25889 25567	19574 18176	5672 6454	643 937	75.61 % 71.09 %	21.91 % 25.24 %	2.48 % 3.66 %
Yahoo Mail	25239 26336	19970 19494	4681 5964	588 878	79.12 % 74.02 %	18.55 % 22.65 %	2.33 % 3.33 %
AOL Mail	25801 25702	20313 19030	4881 5803	607 869	78.73 % 74.04 %	18.92 % 22.58 %	2.35 % 3.38 %
Mail.com	25798 24863	20626 18804	4578 5263	594 796	79.95 % 75.63 %	17.75 % 21.17 %	2.30 % 3.20 %
Yandex Mail	25761 24880	19935 18072	5166 5928	660 880	77.38 % 72.64 %	20.05 % 23.83 %	2.56 % 3.54 %
GMX Mail	25583 26029	20180 19222	4842 5972	561 835	78.88 % 73.85 %	18.93 % 22.94 %	2.19 % 3.21 %
Zoho Mail	26173 26359	21083 19907	4532 5609	558 843	80.55 % 75.52 %	17.32 % 21.28 %	2.13 % 3.20 %
ProtonMail	25708 25627	20622 19285	4542 5544	544 798	80.22 % 75.25 %	17.67 % 21.63 %	2.12 % 3.11 %
Custom Mail	25479 26071	20917 20113	4028 5153	534 805	82.10 % 77.15 %	15.81 % 19.77 %	2.10 % 3.09 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.