ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 304.870	243.674 229.005	54.154 65.335	7.449 10.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 75.12 %	17.74 % 21.43 %	2.44 % 3.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23409	18816 18350	3292 4317	495 742	83.25 % 78.39 %	14.56 % 18.44 %	2.19 % 3.17 %
Elektronics	23468 23619	18879 17836	4028 5003	561 780	80.45 % 75.52 %	17.16 % 21.18 %	2.39 % 3.30 %
Entertainment	23095 23325	18373 17459	4144 5046	578 820	79.55 % 74.85 %	17.94 % 21.63 %	2.50 % 3.52 %
Cosmetics & Beauty	23290 23668	18543 17731	4175 5122	572 815	79.62 % 74.92 %	17.93 % 21.64 %	2.46 % 3.44 %
Food & Drink	23102 23683	19229 18468	3384 4468	489 747	83.24 % 77.98 %	14.65 % 18.87 %	2.12 % 3.15 %
Home & Garden	23839 23229	19772 18232	3576 4278	491 719	82.94 % 78.49 %	15.00 % 18.42 %	2.06 % 3.10 %
Finance	23790 23315	18156 16664	5001 5775	633 876	76.32 % 71.47 %	21.02 % 24.77 %	2.66 % 3.76 %
Health	23503 23465	18117 16956	4807 5654	579 855	77.08 % 72.26 %	20.45 % 24.10 %	2.46 % 3.64 %
Pets	23756 23491	19543 18243	3673 4490	540 758	82.27 % 77.66 %	15.46 % 19.11 %	2.27 % 3.23 %
Sport & Fitness	23623 23604	18577 17503	4430 5243	616 858	78.64 % 74.15 %	18.75 % 22.21 %	2.61 % 3.63 %
Job & Career	24046 23563	18735 17317	4635 5343	676 903	77.91 % 73.49 %	19.28 % 22.68 %	2.81 % 3.83 %
Dating	23352 23411	17381 16290	5322 6195	649 926	74.43 % 69.58 %	22.79 % 26.46 %	2.78 % 3.96 %
Other	23810 23088	19553 17956	3687 4401	570 731	82.12 % 77.77 %	15.49 % 19.06 %	2.39 % 3.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30393	23409 21809	6474 7442	837 1142	76.20 % 71.76 %	21.07 % 24.49 %	2.72 % 3.76 %
Outlook Mail	30628 30237	23534 21858	6288 7224	806 1155	76.84 % 72.29 %	20.53 % 23.89 %	2.63 % 3.82 %
Yahoo Mail	30018 31110	24013 23344	5253 6692	752 1074	80.00 % 75.04 %	17.50 % 21.51 %	2.51 % 3.45 %
AOL Mail	30533 30460	24314 22863	5446 6534	773 1063	79.63 % 75.06 %	17.84 % 21.45 %	2.53 % 3.49 %
Mail.com	30551 29689	24727 22719	5098 5962	726 1008	80.94 % 76.52 %	16.69 % 20.08 %	2.38 % 3.40 %
Yandex Mail	30515 29663	23905 21861	5778 6702	832 1100	78.34 % 73.70 %	18.93 % 22.59 %	2.73 % 3.71 %
GMX Mail	30398 30883	24385 23240	5327 6618	686 1025	80.22 % 75.25 %	17.52 % 21.43 %	2.26 % 3.32 %
Zoho Mail	31112 31153	25387 23858	5029 6250	696 1045	81.60 % 76.58 %	16.16 % 20.06 %	2.24 % 3.35 %
ProtonMail	30518 30321	24856 23221	4984 6141	678 959	81.45 % 76.58 %	16.33 % 20.25 %	2.22 % 3.16 %
Custom Mail	30284 30961	25144 24232	4477 5770	663 959	83.03 % 78.27 %	14.78 % 18.64 %	2.19 % 3.10 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.