ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.870 305.767	229.005 226.301	65.335 69.155	10.530 10.311

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.12 % 74.01 %	21.43 % 22.62 %	3.45 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23409 24005	18350 18513	4317 4747	742 745	78.39 % 77.12 %	18.44 % 19.78 %	3.17 % 3.10 %
Elektronics	23619 23553	17836 17511	5003 5258	780 784	75.52 % 74.35 %	21.18 % 22.32 %	3.30 % 3.33 %
Entertainment	23325 23961	17459 17679	5046 5514	820 768	74.85 % 73.78 %	21.63 % 23.01 %	3.52 % 3.21 %
Cosmetics & Beauty	23668 23100	17731 17103	5122 5203	815 794	74.92 % 74.04 %	21.64 % 22.52 %	3.44 % 3.44 %
Food & Drink	23683 23281	18468 17944	4468 4604	747 733	77.98 % 77.08 %	18.87 % 19.78 %	3.15 % 3.15 %
Home & Garden	23229 23446	18232 18098	4278 4625	719 723	78.49 % 77.19 %	18.42 % 19.73 %	3.10 % 3.08 %
Finance	23315 23477	16664 16575	5775 6085	876 817	71.47 % 70.60 %	24.77 % 25.92 %	3.76 % 3.48 %
Health	23465 23497	16956 16713	5654 5946	855 838	72.26 % 71.13 %	24.10 % 25.31 %	3.64 % 3.57 %
Pets	23491 23562	18243 17994	4490 4776	758 792	77.66 % 76.37 %	19.11 % 20.27 %	3.23 % 3.36 %
Sport & Fitness	23604 23116	17503 16865	5243 5376	858 875	74.15 % 72.96 %	22.21 % 23.26 %	3.63 % 3.79 %
Job & Career	23563 23213	17317 16796	5343 5584	903 833	73.49 % 72.36 %	22.68 % 24.06 %	3.83 % 3.59 %
Dating	23411 23517	16290 16150	6195 6478	926 889	69.58 % 68.67 %	26.46 % 27.55 %	3.96 % 3.78 %
Other	23088 24039	17956 18360	4401 4959	731 720	77.77 % 76.38 %	19.06 % 20.63 %	3.17 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30393 31362	21809 22081	7442 8163	1142 1118	71.76 % 70.41 %	24.49 % 26.03 %	3.76 % 3.56 %
Outlook Mail	30237 30751	21858 21972	7224 7686	1155 1093	72.29 % 71.45 %	23.89 % 24.99 %	3.82 % 3.55 %
Yahoo Mail	31110 30483	23344 22580	6692 6867	1074 1036	75.04 % 74.07 %	21.51 % 22.53 %	3.45 % 3.40 %
AOL Mail	30460 30385	22863 22444	6534 6864	1063 1077	75.06 % 73.87 %	21.45 % 22.59 %	3.49 % 3.54 %
Mail.com	29689 30418	22719 22881	5962 6532	1008 1005	76.52 % 75.22 %	20.08 % 21.47 %	3.40 % 3.30 %
Yandex Mail	29663 30698	21861 22213	6702 7353	1100 1132	73.70 % 72.36 %	22.59 % 23.95 %	3.71 % 3.69 %
GMX Mail	30883 30382	23240 22586	6618 6824	1025 972	75.25 % 74.34 %	21.43 % 22.46 %	3.32 % 3.20 %
Zoho Mail	31153 30424	23858 23157	6250 6337	1045 930	76.58 % 76.11 %	20.06 % 20.83 %	3.35 % 3.06 %
ProtonMail	30321 30146	23221 22798	6141 6399	959 949	76.58 % 75.63 %	20.25 % 21.23 %	3.16 % 3.15 %
Custom Mail	30961 30718	24232 23589	5770 6130	959 999	78.27 % 76.79 %	18.64 % 19.96 %	3.10 % 3.25 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.