ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.444 285.534	212.407 210.501	62.332 65.635	9.705 9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.67 % 73.72 %	21.91 % 22.99 %	3.41 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21868 22499	17064 17300	4118 4512	686 687	78.03 % 76.89 %	18.83 % 20.05 %	3.14 % 3.05 %
Elektronics	22119 21980	16604 16265	4796 4998	719 717	75.07 % 74.00 %	21.68 % 22.74 %	3.25 % 3.26 %
Entertainment	21779 22445	16207 16499	4820 5246	752 700	74.42 % 73.51 %	22.13 % 23.37 %	3.45 % 3.12 %
Cosmetics & Beauty	22054 21602	16428 15933	4885 4943	741 726	74.49 % 73.76 %	22.15 % 22.88 %	3.36 % 3.36 %
Food & Drink	22120 21764	17161 16717	4269 4368	690 679	77.58 % 76.81 %	19.30 % 20.07 %	3.12 % 3.12 %
Home & Garden	21644 21891	16910 16836	4073 4386	661 669	78.13 % 76.91 %	18.82 % 20.04 %	3.05 % 3.06 %
Finance	21777 21934	15452 15397	5518 5784	807 753	70.96 % 70.20 %	25.34 % 26.37 %	3.71 % 3.43 %
Health	21854 21957	15668 15529	5399 5666	787 762	71.69 % 70.72 %	24.70 % 25.80 %	3.60 % 3.47 %
Pets	21978 21976	16988 16749	4280 4512	710 715	77.30 % 76.21 %	19.47 % 20.53 %	3.23 % 3.25 %
Sport & Fitness	21974 21453	16197 15593	4983 5072	794 788	73.71 % 72.68 %	22.68 % 23.64 %	3.61 % 3.67 %
Job & Career	21974 21665	16067 15625	5078 5287	829 753	73.12 % 72.12 %	23.11 % 24.40 %	3.77 % 3.48 %
Dating	21772 21930	15008 14959	5923 6166	841 805	68.93 % 68.21 %	27.20 % 28.12 %	3.86 % 3.67 %
Other	21531 22438	16653 17099	4190 4695	688 644	77.34 % 76.21 %	19.46 % 20.92 %	3.20 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28307 29258	20153 20474	7101 7761	1053 1023	71.19 % 69.98 %	25.09 % 26.53 %	3.72 % 3.50 %
Outlook Mail	28234 28757	20273 20461	6889 7305	1072 991	71.80 % 71.15 %	24.40 % 25.40 %	3.80 % 3.45 %
Yahoo Mail	29114 28473	21734 21026	6388 6509	992 938	74.65 % 73.85 %	21.94 % 22.86 %	3.41 % 3.29 %
AOL Mail	28451 28422	21250 20932	6225 6502	976 988	74.69 % 73.65 %	21.88 % 22.88 %	3.43 % 3.48 %
Mail.com	27615 28470	21041 21343	5658 6199	916 928	76.19 % 74.97 %	20.49 % 21.77 %	3.32 % 3.26 %
Yandex Mail	27584 28651	20199 20651	6365 6957	1020 1043	73.23 % 72.08 %	23.07 % 24.28 %	3.70 % 3.64 %
GMX Mail	28796 28328	21517 20954	6340 6496	939 878	74.72 % 73.97 %	22.02 % 22.93 %	3.26 % 3.10 %
Zoho Mail	29084 28408	22167 21546	5968 6013	949 849	76.22 % 75.84 %	20.52 % 21.17 %	3.26 % 2.99 %
ProtonMail	28370 28132	21583 21184	5893 6089	894 859	76.08 % 75.30 %	20.77 % 21.64 %	3.15 % 3.05 %
Custom Mail	28889 28635	22490 21930	5505 5804	894 901	77.85 % 76.58 %	19.06 % 20.27 %	3.09 % 3.15 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.