ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.092 258.189	190.154 189.288	58.360 60.799	8.578 8.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.96 % 73.31 %	22.70 % 23.55 %	3.34 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19849 20319	15382 15579	3864 4167	603 573	77.50 % 76.67 %	19.47 % 20.51 %	3.04 % 2.82 %
Elektronics	19992 19924	14829 14641	4514 4654	649 629	74.17 % 73.48 %	22.58 % 23.36 %	3.25 % 3.16 %
Entertainment	19623 20378	14460 14894	4500 4874	663 610	73.69 % 73.09 %	22.93 % 23.92 %	3.38 % 2.99 %
Cosmetics & Beauty	20026 19419	14777 14254	4587 4557	662 608	73.79 % 73.40 %	22.91 % 23.47 %	3.31 % 3.13 %
Food & Drink	19963 19714	15347 15093	3998 4043	618 578	76.88 % 76.56 %	20.03 % 20.51 %	3.10 % 2.93 %
Home & Garden	19561 19719	15150 15100	3814 4045	597 574	77.45 % 76.58 %	19.50 % 20.51 %	3.05 % 2.91 %
Finance	19742 19809	13856 13797	5185 5364	701 648	70.19 % 69.65 %	26.26 % 27.08 %	3.55 % 3.27 %
Health	19707 19828	13957 13889	5062 5272	688 667	70.82 % 70.05 %	25.69 % 26.59 %	3.49 % 3.36 %
Pets	19891 19940	15277 15145	3992 4165	622 630	76.80 % 75.95 %	20.07 % 20.89 %	3.13 % 3.16 %
Sport & Fitness	19888 19367	14528 14024	4655 4679	705 664	73.05 % 72.41 %	23.41 % 24.16 %	3.54 % 3.43 %
Job & Career	19729 19618	14300 14084	4707 4888	722 646	72.48 % 71.79 %	23.86 % 24.92 %	3.66 % 3.29 %
Dating	19660 19792	13346 13336	5573 5746	741 710	67.88 % 67.38 %	28.35 % 29.03 %	3.77 % 3.59 %
Other	19461 20362	14945 15452	3909 4345	607 565	76.79 % 75.89 %	20.09 % 21.34 %	3.12 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25658 26545	18051 18427	6670 7237	937 881	70.35 % 69.42 %	26.00 % 27.26 %	3.65 % 3.32 %
Outlook Mail	25567 26053	18176 18412	6454 6782	937 859	71.09 % 70.67 %	25.24 % 26.03 %	3.66 % 3.30 %
Yahoo Mail	26336 25722	19494 18903	5964 6007	878 812	74.02 % 73.49 %	22.65 % 23.35 %	3.33 % 3.16 %
AOL Mail	25702 25687	19030 18833	5803 5997	869 857	74.04 % 73.32 %	22.58 % 23.35 %	3.38 % 3.34 %
Mail.com	24863 25644	18804 19143	5263 5701	796 800	75.63 % 74.65 %	21.17 % 22.23 %	3.20 % 3.12 %
Yandex Mail	24880 25906	18072 18607	5928 6414	880 885	72.64 % 71.83 %	23.83 % 24.76 %	3.54 % 3.42 %
GMX Mail	26029 25609	19222 18794	5972 6049	835 766	73.85 % 73.39 %	22.94 % 23.62 %	3.21 % 2.99 %
Zoho Mail	26359 25768	19907 19448	5609 5584	843 736	75.52 % 75.47 %	21.28 % 21.67 %	3.20 % 2.86 %
ProtonMail	25627 25433	19285 19031	5544 5665	798 737	75.25 % 74.83 %	21.63 % 22.27 %	3.11 % 2.90 %
Custom Mail	26071 25822	20113 19690	5153 5363	805 769	77.15 % 76.25 %	19.77 % 20.77 %	3.09 % 2.98 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.