ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.851 223.981	161.920 162.566	53.607 54.910	7.324 6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.66 % 72.58 %	24.06 % 24.52 %	3.29 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17227 17606	13154 13398	3555 3756	518 452	76.36 % 76.10 %	20.64 % 21.33 %	3.01 % 2.57 %
Elektronics	17346 17276	12609 12538	4167 4228	570 510	72.69 % 72.57 %	24.02 % 24.47 %	3.29 % 2.95 %
Entertainment	16893 17722	12220 12800	4122 4415	551 507	72.34 % 72.23 %	24.40 % 24.91 %	3.26 % 2.86 %
Cosmetics & Beauty	17352 16749	12573 12163	4213 4097	566 489	72.46 % 72.62 %	24.28 % 24.46 %	3.26 % 2.92 %
Food & Drink	17410 17150	13177 13024	3693 3651	540 475	75.69 % 75.94 %	21.21 % 21.29 %	3.10 % 2.77 %
Home & Garden	16881 17109	12873 13017	3495 3642	513 450	76.26 % 76.08 %	20.70 % 21.29 %	3.04 % 2.63 %
Finance	17177 17306	11801 11913	4778 4878	598 515	68.70 % 68.84 %	27.82 % 28.19 %	3.48 % 2.98 %
Health	17037 17181	11801 11865	4659 4786	577 530	69.27 % 69.06 %	27.35 % 27.86 %	3.39 % 3.08 %
Pets	17285 17401	13102 13138	3653 3752	530 511	75.80 % 75.50 %	21.13 % 21.56 %	3.07 % 2.94 %
Sport & Fitness	17248 16714	12375 11987	4267 4188	606 539	71.75 % 71.72 %	24.74 % 25.06 %	3.51 % 3.22 %
Job & Career	17082 16961	12193 12070	4277 4377	612 514	71.38 % 71.16 %	25.04 % 25.81 %	3.58 % 3.03 %
Dating	17068 17128	11280 11350	5159 5229	629 549	66.09 % 66.27 %	30.23 % 30.53 %	3.69 % 3.21 %
Other	16845 17678	12762 13303	3569 3911	514 464	75.76 % 75.25 %	21.19 % 22.12 %	3.05 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22266 23071	15315 15791	6137 6582	814 698	68.78 % 68.45 %	27.56 % 28.53 %	3.66 % 3.03 %
Outlook Mail	22185 22646	15468 15811	5932 6139	785 696	69.72 % 69.82 %	26.74 % 27.11 %	3.54 % 3.07 %
Yahoo Mail	22773 22260	16600 16236	5440 5381	733 643	72.89 % 72.94 %	23.89 % 24.17 %	3.22 % 2.89 %
AOL Mail	22211 22477	16183 16384	5289 5417	739 676	72.86 % 72.89 %	23.81 % 24.10 %	3.33 % 3.01 %
Mail.com	21414 22239	15941 16479	4797 5124	676 636	74.44 % 74.10 %	22.40 % 23.04 %	3.16 % 2.86 %
Yandex Mail	21568 22257	15407 15814	5408 5723	753 720	71.43 % 71.05 %	25.07 % 25.71 %	3.49 % 3.23 %
GMX Mail	22685 22322	16406 16201	5547 5520	732 601	72.32 % 72.58 %	24.45 % 24.73 %	3.23 % 2.69 %
Zoho Mail	22923 22225	17022 16608	5178 5025	723 592	74.26 % 74.73 %	22.59 % 22.61 %	3.15 % 2.66 %
ProtonMail	22211 22043	16394 16273	5136 5152	681 618	73.81 % 73.82 %	23.12 % 23.37 %	3.07 % 2.80 %
Custom Mail	22615 22441	17184 16969	4743 4847	688 625	75.98 % 75.62 %	20.97 % 21.60 %	3.04 % 2.79 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.