ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.617 381.132	290.653 285.275	76.359 82.062	13.605 13.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.36 % 74.85 %	20.06 % 21.53 %	3.57 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29292 29841	23283 23200	5058 5646	951 995	79.49 % 77.75 %	17.27 % 18.92 %	3.25 % 3.33 %
Elektronics	29269 29337	22517 22089	5777 6204	975 1044	76.93 % 75.29 %	19.74 % 21.15 %	3.33 % 3.56 %
Entertainment	29148 29739	22185 22185	5897 6512	1066 1042	76.11 % 74.60 %	20.23 % 21.90 %	3.66 % 3.50 %
Cosmetics & Beauty	29429 28902	22405 21614	5964 6202	1060 1086	76.13 % 74.78 %	20.27 % 21.46 %	3.60 % 3.76 %
Food & Drink	29332 29161	23201 22677	5166 5502	965 982	79.10 % 77.76 %	17.61 % 18.87 %	3.29 % 3.37 %
Home & Garden	29177 29238	23194 22785	5039 5505	944 948	79.49 % 77.93 %	17.27 % 18.83 %	3.24 % 3.24 %
Finance	29193 29214	21275 20965	6753 7177	1165 1072	72.88 % 71.76 %	23.13 % 24.57 %	3.99 % 3.67 %
Health	29361 29212	21679 21117	6578 6981	1104 1114	73.84 % 72.29 %	22.40 % 23.90 %	3.76 % 3.81 %
Pets	29421 29353	23161 22590	5297 5704	963 1059	78.72 % 76.96 %	18.00 % 19.43 %	3.27 % 3.61 %
Sport & Fitness	29431 29093	22147 21452	6159 6467	1125 1174	75.25 % 73.74 %	20.93 % 22.23 %	3.82 % 4.04 %
Job & Career	29321 29068	21871 21243	6296 6706	1154 1119	74.59 % 73.08 %	21.47 % 23.07 %	3.94 % 3.85 %
Dating	29262 29336	20922 20547	7162 7596	1178 1193	71.50 % 70.04 %	24.48 % 25.89 %	4.03 % 4.07 %
Other	28981 29638	22813 22811	5213 5860	955 967	78.72 % 76.97 %	17.99 % 19.77 %	3.30 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37909 38942	27757 27883	8684 9589	1468 1470	73.22 % 71.60 %	22.91 % 24.62 %	3.87 % 3.77 %
Outlook Mail	37623 38169	27705 27589	8425 9079	1493 1501	73.64 % 72.28 %	22.39 % 23.79 %	3.97 % 3.93 %
Yahoo Mail	38693 38071	29475 28487	7847 8222	1371 1362	76.18 % 74.83 %	20.28 % 21.60 %	3.54 % 3.58 %
AOL Mail	38076 37915	28963 28248	7710 8212	1403 1455	76.07 % 74.50 %	20.25 % 21.66 %	3.68 % 3.84 %
Mail.com	37242 37952	28912 28798	7031 7794	1299 1360	77.63 % 75.88 %	18.88 % 20.54 %	3.49 % 3.58 %
Yandex Mail	37431 38358	28002 28061	7962 8812	1467 1485	74.81 % 73.16 %	21.27 % 22.97 %	3.92 % 3.87 %
GMX Mail	38430 38008	29468 28640	7626 8039	1336 1329	76.68 % 75.35 %	19.84 % 21.15 %	3.48 % 3.50 %
Zoho Mail	38728 37902	30132 29106	7259 7532	1337 1264	77.80 % 76.79 %	18.74 % 19.87 %	3.45 % 3.33 %
ProtonMail	38024 37775	29701 28959	7112 7550	1211 1266	78.11 % 76.66 %	18.70 % 19.99 %	3.18 % 3.35 %
Custom Mail	38461 38040	30538 29504	6703 7233	1220 1303	79.40 % 77.56 %	17.43 % 19.01 %	3.17 % 3.43 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.