ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 395.006	302.081 296.087	78.208 84.508	14.117 14.411

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 74.96 %	19.83 % 21.39 %	3.58 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 30886	24204 24047	5178 5810	980 1029	79.72 % 77.86 %	17.05 % 18.81 %	3.23 % 3.33 %
Elektronics	30287 30465	23385 22974	5902 6392	1000 1099	77.21 % 75.41 %	19.49 % 20.98 %	3.30 % 3.61 %
Entertainment	30255 30871	23092 23066	6045 6708	1118 1097	76.32 % 74.72 %	19.98 % 21.73 %	3.70 % 3.55 %
Cosmetics & Beauty	30425 30001	23232 22468	6099 6397	1094 1136	76.36 % 74.89 %	20.05 % 21.32 %	3.60 % 3.79 %
Food & Drink	30373 30264	24085 23551	5283 5678	1005 1035	79.30 % 77.82 %	17.39 % 18.76 %	3.31 % 3.42 %
Home & Garden	30268 30270	24131 23618	5167 5669	970 983	79.72 % 78.02 %	17.07 % 18.73 %	3.20 % 3.25 %
Finance	30282 30262	22132 21744	6922 7385	1228 1133	73.09 % 71.85 %	22.86 % 24.40 %	4.06 % 3.74 %
Health	30386 30256	22511 21930	6731 7174	1144 1152	74.08 % 72.48 %	22.15 % 23.71 %	3.76 % 3.81 %
Pets	30515 30407	24072 23426	5436 5881	1007 1100	78.89 % 77.04 %	17.81 % 19.34 %	3.30 % 3.62 %
Sport & Fitness	30484 30132	23007 22251	6312 6660	1165 1221	75.47 % 73.85 %	20.71 % 22.10 %	3.82 % 4.05 %
Job & Career	30364 30162	22710 22078	6456 6918	1198 1166	74.79 % 73.20 %	21.26 % 22.94 %	3.95 % 3.87 %
Dating	30301 30383	21762 21333	7322 7806	1217 1244	71.82 % 70.21 %	24.16 % 25.69 %	4.02 % 4.09 %
Other	30104 30647	23758 23601	5355 6030	991 1016	78.92 % 77.01 %	17.79 % 19.68 %	3.29 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 40269	28873 28906	8892 9844	1517 1519	73.50 % 71.78 %	22.64 % 24.45 %	3.86 % 3.77 %
Outlook Mail	38997 39601	28821 28668	8633 9360	1543 1573	73.91 % 72.39 %	22.14 % 23.64 %	3.96 % 3.97 %
Yahoo Mail	40103 39443	30633 29535	8046 8473	1424 1435	76.39 % 74.88 %	20.06 % 21.48 %	3.55 % 3.64 %
AOL Mail	39425 39306	30059 29307	7908 8467	1458 1532	76.24 % 74.56 %	20.06 % 21.54 %	3.70 % 3.90 %
Mail.com	38624 39390	30060 29936	7211 8048	1353 1406	77.83 % 76.00 %	18.67 % 20.43 %	3.50 % 3.57 %
Yandex Mail	38821 39649	29129 29048	8168 9058	1524 1543	75.03 % 73.26 %	21.04 % 22.85 %	3.93 % 3.89 %
GMX Mail	39819 39420	30627 29756	7798 8273	1394 1391	76.92 % 75.48 %	19.58 % 20.99 %	3.50 % 3.53 %
Zoho Mail	40117 39320	31303 30242	7430 7760	1384 1318	78.03 % 76.91 %	18.52 % 19.74 %	3.45 % 3.35 %
ProtonMail	39371 39169	30858 30069	7262 7769	1251 1331	78.38 % 76.77 %	18.45 % 19.83 %	3.18 % 3.40 %
Custom Mail	39847 39439	31718 30620	6860 7456	1269 1363	79.60 % 77.64 %	17.22 % 18.91 %	3.18 % 3.46 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.