ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 403.826	302.081 302.925	78.208 86.065	14.117 14.836

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.01 %	19.83 % 21.31 %	3.58 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 31618	24204 24625	5178 5927	980 1066	79.72 % 77.88 %	17.05 % 18.75 %	3.23 % 3.37 %
Elektronics	30287 31199	23385 23556	5902 6514	1000 1129	77.21 % 75.50 %	19.49 % 20.88 %	3.30 % 3.62 %
Entertainment	30255 31532	23092 23579	6045 6826	1118 1127	76.32 % 74.78 %	19.98 % 21.65 %	3.70 % 3.57 %
Cosmetics & Beauty	30425 30626	23232 22948	6099 6506	1094 1172	76.36 % 74.93 %	20.05 % 21.24 %	3.60 % 3.83 %
Food & Drink	30373 30894	24085 24051	5283 5777	1005 1066	79.30 % 77.85 %	17.39 % 18.70 %	3.31 % 3.45 %
Home & Garden	30268 30943	24131 24153	5167 5774	970 1016	79.72 % 78.06 %	17.07 % 18.66 %	3.20 % 3.28 %
Finance	30282 30946	22132 22247	6922 7521	1228 1178	73.09 % 71.89 %	22.86 % 24.30 %	4.06 % 3.81 %
Health	30386 30964	22511 22467	6731 7309	1144 1188	74.08 % 72.56 %	22.15 % 23.60 %	3.76 % 3.84 %
Pets	30515 31079	24072 23955	5436 5995	1007 1129	78.89 % 77.08 %	17.81 % 19.29 %	3.30 % 3.63 %
Sport & Fitness	30484 30781	23007 22759	6312 6777	1165 1245	75.47 % 73.94 %	20.71 % 22.02 %	3.82 % 4.04 %
Job & Career	30364 30837	22710 22586	6456 7048	1198 1203	74.79 % 73.24 %	21.26 % 22.86 %	3.95 % 3.90 %
Dating	30301 31066	21762 21844	7322 7943	1217 1279	71.82 % 70.31 %	24.16 % 25.57 %	4.02 % 4.12 %
Other	30104 31341	23758 24155	5355 6148	991 1038	78.92 % 77.07 %	17.79 % 19.62 %	3.29 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 40942	28873 29395	8892 9991	1517 1556	73.50 % 71.80 %	22.64 % 24.40 %	3.86 % 3.80 %
Outlook Mail	38997 40311	28821 29211	8633 9496	1543 1604	73.91 % 72.46 %	22.14 % 23.56 %	3.96 % 3.98 %
Yahoo Mail	40103 40103	30633 30044	8046 8592	1424 1467	76.39 % 74.92 %	20.06 % 21.42 %	3.55 % 3.66 %
AOL Mail	39425 39994	30059 29840	7908 8590	1458 1564	76.24 % 74.61 %	20.06 % 21.48 %	3.70 % 3.91 %
Mail.com	38624 40043	30060 30442	7211 8159	1353 1442	77.83 % 76.02 %	18.67 % 20.38 %	3.50 % 3.60 %
Yandex Mail	38821 40330	29129 29560	8168 9190	1524 1580	75.03 % 73.30 %	21.04 % 22.79 %	3.93 % 3.92 %
GMX Mail	39819 40086	30627 30280	7798 8381	1394 1425	76.92 % 75.54 %	19.58 % 20.91 %	3.50 % 3.55 %
Zoho Mail	40117 40093	31303 30857	7430 7887	1384 1349	78.03 % 76.96 %	18.52 % 19.67 %	3.45 % 3.36 %
ProtonMail	39371 39850	30858 30607	7262 7873	1251 1370	78.38 % 76.81 %	18.45 % 19.76 %	3.18 % 3.44 %
Custom Mail	39847 40069	31718 31130	6860 7552	1269 1387	79.60 % 77.69 %	17.22 % 18.85 %	3.18 % 3.46 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.